Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. Take for example your classic white paper.

B2B 198

B2B Social Media Marketing Survey 198

Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Every marketer knows what Brand (with a capital B) is, but the term is tough to explain. And trust your judgment as a social marketer. hot dog combo. Experiment with language.

Brands 114

Brands HootSuite Module Meme 114

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

Nielsen 165

Nielsen How To Influencer Overview 165

Writtent Blog

JUNE 21, 2013

Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. How Co-Marketing Can Expand Your Reach. Image credit: Not in HD.

Comments 76

Comments Influencer Marketing Statistics 76

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com Trackback by Anonymous — March 23, 2008 @ 3:08 am. Sponsored White Papers, Webcasts, and Downloads. e-Learning Benchmark Survey: The Future of Learning SkillSoft. White Papers and Webcasts.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Stay N' Alive

JULY 10, 2011

So if paid advertising is ineffective and too costly, how do you market your product? Step 2: After attracting a wide audience through step 1, take your website to the next level by adding reports based on surveys, white papers or long how-to articles, top 10 lists, and micro events like live webinars or live interviews (videos are power).

Trends 99

Trends Instant Messaging Review Cost 99

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Marketing 60

Marketing Statistics Directory Data 60

Bare Feet Studios

JANUARY 25, 2011

There is no “one size fits all&# solution, however by examining the possibilities, combined with your own market knowledge and company culture, you can put things into focus. It’s a decent question to ask, either formally via a survey or informally in conversation one at a time. The Intersection of IT, HR, and Marketing.

Social Media 52

Social Media Smart Phone Trends Policies 52

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buzz Marketing for Technology

JUNE 27, 2008

In Using Narrative to Evaluate Knowledge Programs/Activities , Dale recounts a conversation he had with author Kirby Wright: after speaking quite succinctly about the futility of using traditional measures and biased surveys to measure KM impact in complex environments, he suggested using Sensemaker. So far, so good! Register to Comment.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

ProBlogger

APRIL 6, 2011

guest posting is the new content marketing. affiliate marketing: how do you pick a product and make it worthwhile? What a marketer wants from you is to look better and more relevant to the people they’d like to sell to—as many as possible, too. To be honest, this is where a lot of agency and marketing types finish.

Blogger 42

Blogger Brands Survey Cost 42

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan. But you’re not alone.

Content 111

Content How To Marketing Template 111

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Hot trends 6. The basics 1. Know thyself.

Tips 98

Tips Content Press Release Marketing 98

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Do you even need these specialized tools?

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic.

Strategy 130

Strategy Content How To Survey 130

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” It uses motivational taglines in its marketing strategy , such as “Just Do It,” “Ready For Anything,” “Find Your Greatness,” “Equality Has No Boundaries,” and “Greatness Goes The Extra Mile,” among others.

Strategy 52

Strategy Brands Discount Hashtag 52

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Those experts provided a total of 102 mentions or “votes” for 34 different specific trends or activities across seven categories.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Content 223

Content Tips Marketing B2B 223

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Read this White Paper » More Partners » Resource Alerts.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Writtent Blog

JULY 18, 2013

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. It’s never mattered more to incorporate multimedia elements in your marketing strategy. Lori Kozlowski – @LoriKozlowski. Her recommendation? Heidi Cohen – @HeidiCohen.

Content 95

Content Marketing Meme Hubspot 95

Rebekah Radice

MAY 4, 2017

It’s no secret that content marketing is key to building trust with your customers. As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. White papers. What does that look like?

Social Media 154

Social Media Engagement Meme Buy 154

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Buzz Marketing for Technology

JULY 28, 2008

IT Cost Cuts in 2008 May Be a Trend, Study Says A first-quarter 2008 survey conducted by Computer Economics suggests a possible slowdown in IT spending and staffing lies ahead. White Papers. Related Articles. CalTech Implements Wireless Network Funded by Anonymous Gift. Telecommunications. Web/Portals. Newsletters.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Writing White Papers to Establish Your Expertise by Prof KRG.

Content 60

Content B2B Marketing Hubspot 60

Rebekah Radice

MAY 4, 2017

It’s no secret that content marketing is key to building trust with your customers. As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. White papers. What does that look like?

Social Media 60

Social Media Engagement Meme Buy 60

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? e-Strategy Trends ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MAY 19, 2014

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. Evidently – at least according to this survey – blogging is far from over.

Statistics 166

Statistics Social Media Loyalty Mobile 166

SalesChoice

JANUARY 19, 2017

O ther stories about current affairs are evident in market research surveys, which analyze current trends, or patterns to gain more insights on what people are thinking about, or creating context on future outcomes. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016. Source: [link] ).

Patterns 22

Patterns B2B Analytics Data 22

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

B2B 126

B2B Content Case Study Marketing 126

agora pulse

NOVEMBER 10, 2016

One of the most basic and fundamental rules of marketing is undoubtedly “know your audience.” Without this vital piece of information you won’t be able to find your market, appeal to them, and close the sale (you’re basically just “walking in the woods”). Furthermore, marketing automation in both groups set vastly different goals.

B2B 119

B2B Marketing Loyalty Comparison 119

Buzz Marketing for Technology

JULY 24, 2008

In corporate settings, the largest international collaborations are often made possible by mergers, but there has been no such trend in university research, again due to the funding sources. The national collaboratory—A white paper. Very few universities operate across state lines, much less national boundaries.

Communities 180

Communities Sample Samples Project 180