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Social CRM: What It Is and Why Your Social Strategy Needs It

Hootsuite

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM? 5 social CRM tools.

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Social media personalization: The opportunity and risks to consider

Sprout Social

What is social media personalization and why are marketers prioritizing it? Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

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How Social Media and Smartphones Breed a Petri Dish of Negativity

Convince & Convert

You need to start measuring results of social media customer service via survey-driven satisfaction indices , rather than cases handled and call deflection, because the idea that socializing service will result in fewer overall complaints is a misconception. Jay is the founder of [link] and host of the Social Pros podcast.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

(click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

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Tool Tuesday: Sprout Social Update

Akamai Marketing

” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. I think its headed into the social CRM space, which we desperately need in the smaller-than-enterprise world. But for $92/year it wasn’t breaking the bank either.

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7 Easy Ways to Use Influencers for Black Friday, Cyber Monday 2021

Pixlee

These five simple tricks for using influencer marketing can work even if your influencer strategy is brand new – and can help boost your influencer marketing efforts beyond the hottest shopping days of the year. The survey also revealed that social media influencers have the highest reach and impact. .