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Social media personalization: The opportunity and risks to consider

Sprout Social

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users.

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How Social Media and Smartphones Breed a Petri Dish of Negativity

Convince & Convert

You need to start measuring results of social media customer service via survey-driven satisfaction indices , rather than cases handled and call deflection, because the idea that socializing service will result in fewer overall complaints is a misconception. Jay is the founder of [link] and host of the Social Pros podcast.

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Social CRM: What It Is and Why Your Social Strategy Needs It

Hootsuite

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM? 5 social CRM tools.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

(click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

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7 Easy Ways to Use Influencers for Black Friday, Cyber Monday 2021

Pixlee

The survey also revealed that social media influencers have the highest reach and impact. . With Pixlee’s social CRM, you can also easily manage relationships and measure campaign impacts all in one place. . A majority of followers completely trust their favorite influencers with purchase decisions. .

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Sharing Is Caring (And Selling)

Twist Image

On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. A social business is a sharing business. The bigger consulting firms are getting all hot and bothered by the notion of social business. social business. social crm. social media.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). The jury is still out.