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How Will Wireless Auction 97 Affect Marketing?

Small Business Mavericks

This auction is for licenses being used for fixed or mobile wireless services. What Does Mobile Do To Your Marketing Plan? Whenever you are using your mobile device, you are using some part of that wireless “highway” and are affected by the traffic on it. Why Do I Think Mobile Marketing Is Going To Explode?

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

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What Do You See In Marketing For 2015?

Small Business Mavericks

In the field of marketing, I think there are exciting things happening: FCC Auction 97 is on hold until January 5 and current bids are totaling well over 44 billion dollars. When that kind of money is being spent on wireless licenses, it means businesses see the potential for making lots of profit on their investment.

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Technology for Small Business

Buzz Marketing for Technology

Report on Business. Market Action. Small Business. From building business to getting a straight answer, social networking sites offer up a wide-ranging community. Jim Rudnick had run his two small businesses out of his Hamilton, Ont.-area is aimed mainly at business and professional users.

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Did You Hear From Google Yet?

Small Business Mavericks

Wireless services are expanding and increasing the ways mobile devices are used. Many experts expect wireless broadband to move into the category of a regulated utility, like electricity or phone services. Being responsive and mobile-friendly today makes it easier for your business to adapt to changes in the future.

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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity.