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Choosing Marketing KPIs that Matter and Work with Patrick Barbera

Oktopost

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

It feels like our marketing planning and execution process is running faster than ever before. Marketers are great about communicating with external audiences but sometimes forget that their internal audiences also need support. Repeat and measure over time This is not a one-and-done exercise.

Data 141
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Unlocking the Power of Content Marketing With Operational Excellence

Koka Sexton

Navigating Content Marketing Challenges and the Need for Operational Excellence Content marketing is a key component of today’s online marketing strategies and is essential for creating a sustainable competitive advantage. Content marketing is a powerful tool for creating an ongoing dialogue with customers and prospects.

Content 52
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5 Things That Programmers Have to Know About Localization

SocialFish

Yet, the major purposes of localizing usually draw to increasing customer satisfaction and revenue, as well as entering new markets with less effort by making the products more familiar and relatable to the target consumer. In such a way, you can even do a greater thing and contribute to Google Translate by creating such a repository.

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5 Things That Programmers Have to Know About Localization

SocialFish

Yet, the major purposes of localizing usually draw to increasing customer satisfaction and revenue, as well as entering new markets with less effort by making the products more familiar and relatable to the target consumer. In such a way, you can even do a greater thing and contribute to Google Translate by creating such a repository.

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25 Questions I Ask About B2B Content Marketing

Convince & Convert

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. How do you get non-marketers involved?

B2B 155
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Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? The goals of content marketing are consumption, then behavior. Content marketing is the new brochure. More on Content Marketing vs. Social Media.