Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 105

ROI Influencer Marketing Survey 105

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. And how do you do that?

Report 52

Report Social Media Metrics How To 52

Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 72

Trends Marketing Wikipedia Survey 72

Adam Sherk

MAY 19, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

MAY 19, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Hitwise 100

Hitwise News Report Press Release 100

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits.

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Metrics Content Marketing ROI 191

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. Step 1: Identify your social media marketing goals and metrics.

Social Media 171

Social Media Strategy Marketing How To 171

Convince & Convert

APRIL 27, 2014

Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. What we like best about RivalIQ is that it is built from the ground up to save marketers, agencies, and consultancies like ours TIME.

Report 158

Report Social Media Comparison How To 158

Hootsuite

JULY 11, 2022

When it comes to marketing on the app, strategy is key. Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. But ads are not the only way to do marketing on the platform.

Marketing 103

Marketing Reddit Advertising Analysis 103

Convince & Convert

AUGUST 22, 2012

Recent updates to the platform have made life a little easier on social media marketers. Understand how visitors from social act in ways that is similar or different from visitors from other sources like search, direct and other referring sites. Read her post on Google Analytics Social Reports. Filter Social Media Traffic.

Analytics 147

Analytics Report Social Media Google 147

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. What are AI ethics?

Marketing 89

Marketing Privacy Policies Issues 89

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

agora pulse

JULY 25, 2019

Fortunately, Agorapulse’s LinkedIn reports can help answer them. Let’s review five key performance indicators (KPIs) you can get from Agorapulse’s LinkedIn reports and why they matter. Reach refers to the unique number of people that saw your piece of content. Is anyone looking at your content there?

LinkedIn 85

LinkedIn Report Metrics Overview 85

Writtent Blog

MAY 10, 2021

Temporary employment services Atypical employment relationships such as the use of leased workers from temporary employment services (commonly referred to as labour brokers in South Africa) are expressly regulated in South African employment legislation (primarily the LRA) ( here ). (f) 2) Family holidays in home country.

Types 40

Types Transportation Film Template 40

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

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Examples Campaign Discount Marketing 92

Later

FEBRUARY 24, 2019

Building a monthly social media report is the best way to keep track of your growth and improve your social strategy! Whether you’re presenting analytics to your boss, team, or client, or you’re just measuring your own progress, tracking your top metrics in a social media report is the key to growing your account (and business).

Template 82

Template Templates Report Social Media 82

Jon Loomer

JANUARY 31, 2024

Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. Custom Conversions: Map events (standard or custom) to custom conversions to provide granularity for the purpose of reporting or optimization. Standard and custom events: Both of these can aid reporting.

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Eventful Conversation API URL 172

Sprout Social

APRIL 9, 2024

In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility. For example, surprise and delight has become the hottest trend in marketing (not just social media).

Team 91

Team Meeting Report Social Media 91

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123

Strategy Brands Content UGC 123

Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. and 5% figures, respectively, reported by eMarketer earlier this year.

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B2B Social Networking Research Marketing 263

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. You have to put yourself in your audience’s shoes.

Social Media 130

Social Media Marketing Social Media Management Issues 130

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

The Realtime Report

JULY 25, 2023

Mastering the Forex Market Down Under: A Guide to Identifying the Best Forex Broker in Australia Selecting a reliable and responsible broker can prove daunting for investors looking to venture into the Forex market. The market’s daily turnover of $5.3

Overview 91

Overview Class Marketing Price 91

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

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Features Marketing Statistics Template 169

Sprout Social

APRIL 4, 2023

Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? The post How to use ephemeral content in your marketing strategy appeared first on Sprout Social.

Strategy 116

Strategy Content How To Marketing 116

The Realtime Report

FEBRUARY 27, 2020

In this regard, you may need to utilize SEO report templates. Suggested Fix : Suggested fix refers to likely solutions to the problems already identified. Anticipated outcome : Anticipated outcome refers to the expected results after providing solutions to the identified problem.

SEO 213

SEO Proposal How To Engineering 213

agora pulse

DECEMBER 1, 2020

Here’s an overview of the different ways you should be making money as a social media marketing agency. Whether you’re getting ready to launch your first marketing agency or you want to expand your current offerings, you have tons of options for generating revenue. Services Your Social Media Marketing Agency Can Offer.

Social Media 136

Social Media How To Social Media Management Marketing 136

The Realtime Report

AUGUST 10, 2020

Marketing Effectiveness. Some marketing campaigns have been incredibly effective in generating returns, such as Nike’s “Just Do It” campaign. Marketing is all about generating awareness and interest around a brand, but how do you know how effective your efforts are? How Effective is Your Marketing?

How To 103

How To Marketing Aggregator Affiliate marketing 103

The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. In doing so, he discovered a pretty simple formula for viral marketing.

Influencer 168

Influencer Remix Marketing Meme 168

Jon Loomer

MARCH 30, 2022

“Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. Facebook ad policies don’t specifically call out watchbait, but there are references to sensational content, misinformation, deceitful practices, and misleading claims.

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Video Facebook Policies Feed 201

Hootsuite

FEBRUARY 5, 2024

Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Clear data.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. However, there still needs to be a human element to your Instagram strategy. Let’s dig in.

Instagram 115

Instagram Tools Strategy Hashtag 115

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 137

Campaign Engagement Marketing Hashtag 137

Ignite Social Media

AUGUST 9, 2022

Sprout Social is a social media management resource tool that supports integration with social platforms to allow licensed users to leverage a variety of app and web tools from scheduling content and managing inboxes to reporting and analytics. Smart Inbox Reporting. Features Overview: Dashboard Social Listening Publishing.

Review 155

Review Social Media Management Price Collaboration 155

Ignite Social Media

APRIL 17, 2020

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift. Personal Communication.

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Social Media Marketing Retail Energy 106