As I travel the country, teaching people how to integrate social media into their marketing efforts — I often get asked — if I only have time to invest in one social media tool or site — which one is best? Like any marketing tactic — the effectiveness of it is based on what you’re trying to accomplish. The tools they evaluate include the standards like Facebook and Twitter but the sheet includes 14 different sites including the likes of Pinterest (of course) and Reddit , Digg and Slideshare too. Naturally, my answer is the definitive — it depends. MORE >>

Over the past month Taly and I were busy in assorting the 2009 trend reports for you all & putting that up in Slideshare. Mobile Influencers & Online marketing got around 4900, 5100 views (respectively). Consumer trends got around 4000 views. IT & Tech trends stands at around 1800 views. Influencers On Online Marketing 2009 By Trendsspotting [Size : 798 KB ]. Consumer Influencers 2009 Trends from Trendsspotting [Size : 823 KB ]. Influencers On IT & Tech Trends By TrendsSpotting [Size : 1.35 However as we see now: 1. MORE >>

Introduction: QR codes used as mobile tagging has started in Japan (2003) and since are  implemented in several fields of mobile marketing world wide. As marketing applications their uniqueness stems from their Quick Response orientation which allows customers to access real time information. QR Codes – Trends Review: QR codes are offering endless marketing opportunities. Follow the trend as it grow: see the rise in interest through Google search – world wide (since 2007) and in the US (since mid 2008). June 2008:  Adidas. June 2009: Speed Stick. MORE >>

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. Share this on Reddit. MORE >>

This is a guest post by Dan Zarrella, social and viral marketing scientist. This means that for marketers these users can be a powerful vector for making content go viral. We know that people who read Digg, Reddit, Propeller and the like tend to have higher viral reach and sharing frequency than those who do not, so make sure your content appears on these sites. When I segmented these high reach and frequency users, I found that they displayed useful preference trends. Share this on Reddit. The same applies to those who read blogs, and use Twitter. Digg this! MORE >>