Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? Get in early on trending topics.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This is where something like social media sentiment analysis can really save the day. or G2), it goes far beyond that.

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning.

Analytics 85

Analytics Conversation Brands Sentiment 85

Keyhole.co

DECEMBER 12, 2023

With a simple interface, integrations with other popular platforms, and dynamic features, you can find gaps in your efforts, hop on relevant trends, and expand your social media reach. One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports.

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Sentiment HootSuite Price Analysis 52

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. You’ll also see a trending hashtag set that you can copy and paste. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

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Brands Sentiment How To Analysis 114

Sprout Social

MAY 9, 2022

In honor of the almost-holiday, we’re breaking down some of the top social trends around College Decision Day. Colleges and universities are jumping in on trending sounds to expand their reach, like Cape Fear Community College did with this pre-decision day post. Pick your platform. decisionday #decisionday2022 #texassouthern. ?

Education 85

Education Marketing Reddit Class 85

Buffer Social

AUGUST 2, 2023

Through those relationships, I noticed a trend: founders of startups are no different than anyone else. I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks.

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Newsletter Reddit Sentiment Startup 83

Hootsuite

MARCH 3, 2020

Industry trends. This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. Understanding how people feel about your brand helps you keep your marketing and product development efforts on track. Developing new marketing campaigns?

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Tools Sentiment HootSuite Reddit 145

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? Need insight into an emerging trend? Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. .

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Questions Sentiment Meme Trends 119

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. With a net worth of USD 4.01

Engagement 52

Engagement Social Media Strategy Meme 52

Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. General trends that apply to your industry. Once you start collecting this valuable data, you can use it to look for trends and insights. Reddit search. Mentionlytics.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

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Brand Monitoring Brands Sentiment Reputation 141

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The tool helps you manage your social media accounts with the help of market insights. Try Keyhole for free 2.

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HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

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Content Trends How To Exercises 130

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

MAY 23, 2023

Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox. You’ll find a range of solutions, from the nuts and bolts that solopreneurs and small marketing teams need to the heavy-duty equipment that keeps large corporations running smoothly. That was the last tool joke.

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Tools HootSuite Content Meme 107

BeingOptimist

AUGUST 8, 2023

The term gained traction on platforms like Reddit, where users may respond to other users with the acronym should they spot an error, misconception, or statement they disagree with. They provide a quick and efficient way to convey a sentiment or response that would otherwise take longer to type out.

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Posterous Sentiment Forums Trends 75

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Doing this will help you future-proof your strategies so you are well-prepared to take on market dynamics. Then, you can tag and export those messages to analyze trends.

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Review Brands How To Analysis 128

Keyhole.co

FEBRUARY 27, 2024

But is it just known faces that make Spotify’s marketing strategy a success or do they truly understand what their audience is looking for? million Reddit: 1.4 With such an active focus on social media, it’s no wonder Spotify’s marketing strategy is a resounding success. Let’s find out. million LinkedIn: 4 million TikTok: 2.6

Social Media 59

Social Media Strategy Content Collaboration 59

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Share this on Reddit. Related posts: B2B Marketing Content: Lure or Lasso? Tweet This! Share this on Facebook.

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B2B Engagement Marketing Sentiment 206

agora pulse

JANUARY 12, 2021

Want more ideas for your content marketing? You need to constantly experiment with new types of content and formats, which would allow you to market through more social media channels and discover more tactics that work. There are lots of types of video tutorials you can easily include in your content marketing calendar.

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Types Content Comparison Screencast 162

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

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Tools B2B Sentiment Notification 116

Convince & Convert

NOVEMBER 16, 2023

This significant shift has created waves in the industry, sparking lively discussions among marketers, branding gurus, and everyday users. Execution is Key In marketing, we often face sudden shifts like those with Threads, ChatGPT, and Google Analytics 4. Current trends and opportunities with users. We did too.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

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Skills Sentiment Team Press Release 128

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

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Platform Social Media Tumblr Reddit 119

Keyhole.co

DECEMBER 15, 2023

Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. The use cases for this platform apply to social marketing leaders, commerce leaders, and customer care leaders.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

NOVEMBER 19, 2020

Social media monitoring tools allow marketers to do the following: Get quality audience data. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. This can help spot trends, patterns and optimize your social media presence. . Glean.info.

Tools 98

Tools Social Media Sentiment Price 98

Buzz Marketing for Technology

SEPTEMBER 29, 2010

Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. And from there analyzed and tracked the changes in volume and sentiment for each topic by quarter. Share this on Reddit. Many listening engines provide you with “streams” of data which is great. Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform.

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Authentication Analysis Sentiment Tumblr 103

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

MARCH 13, 2019

Meanwhile, there’s arguably no better place to conduct competitive analysis and track industry trends. Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Having a pulse on both is crucial to your marketing and positioning moving forward. The takeaway?

B2B 105

B2B How To Sentiment Reddit 105

Sprout Social

DECEMBER 15, 2020

We used Sprout Social Advanced Listening to learn what was causing this muted response and found only 27,208 messages across Twitter, Instagram, YouTube and Reddit from November 14-December 14. Of the 14,664 Tweets we analyzed, 48% of the Tweets had positive sentiment while 37% were neutral and 15% were negative.

Instagram 131

Instagram Comparison Sentiment Reddit 131

Keyhole.co

DECEMBER 22, 2022

million Reddit: 568k. Following viral trends. To stay relevant and engage its audience, Nike carefully follows social trends and incorporates them into its marketing strategies. . For example, Nike has embraced the trend of sustainability and has made a commitment to using eco-friendly materials in its products.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags.

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Hashtag How To Guidelines Telecommunications 122

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Free 30-Day Trial The post Dark Social in 2023: Here’s Why (and How) You Should Track It appeared first on Social Media Marketing & Management Dashboard.

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