In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends  – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The Want the trends, news, and findings too?  Marketing Automation. And I did. MORE >>

Here’s a few other things that have caught our eye this month, which you may have missed: Twitter sentiment analysis heats up. Until now, marketers have only been allowed to see tweets from up to 30 days ago. Datasift Datasift will be taking in about 250 million tweets every 24 hours and analysing them for sentiment, location and influence. And speaking of predicting the future, HP and Organic took advantage of this month’s Oscars to play with some real time sentiment analysis. Social influencers are the new darlings of social media. Tweet This! Post on Google Buzz. MORE >>

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. In conversations with hundreds of marketers over the last few years, we’ve observed that few of them closely track the ROI of their social marketing programs. Market influence. They include Indium Corp., MORE >>

Marketers (or ‘marketeers’ as others would say) capitalize on trends that potentially influence how products and solutions are perceived. It’s what marketing folks do. And organizations benefit from knowledgeable teams who not only substantiate why a given trend is relevant but also understand its nature and long-term implications. So what are marketers, entrepreneurs, techies and scholars saying? Marketeering the predictable. There are things that marketers can’t glean from databases. Big Data: Should Marketing Really Care? MORE >>

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday! of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. And like last year, I have a gift for you. Here’s 2007. MORE >>