Trending Sources

8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. But more than that, he explored why certain marketing sells and other marketing doesn’t.

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8 Ways to Find Trending Topics and Key Words

ProBlogger

One of the key success factors in marketing is the ability of a marketer to seize a certain moment – jumping on a trending item that will resonate with their audience, and repackaging it so it’s relevant to the reader. If something is trending that you know they will love, it’s easy to capitalise on that for the benefit of your followers. Google Trends.

Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup

Convince & Convert

Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. According to Fast Company , a team of 20 from Google Trends and R/GA London will work out of a dedicated World Cup Newsroom in the company’s San Francisco office. Users can also click on the visual to see detailed search trends from each match.

2012 Social Media Business Trends

Blue Focus Marketing

As the end of the year draws near, it’s time to start looking at social media trends for 2012. Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. One of the hottest business social trends in 2011, leveraged by both large and small size businesses, has been social commerce. for marketing? for brands?

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! Is It Time To Reconsider Sentiment Scoring?

Trends for 2012: Social Media Intelligence

Proactive Report

Around this time of year we tend to see predictions from the cognoscenti ( those in the know) about what will be hot in the coming year.  I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Social Media Intelligence is definitely a trend to watch in 2012. Content curation.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb:   1-5: Digital Marketing Staples. Search Trends. Brand Sentiment. Digital Marketing Staples. 1. Why: Looking at your top mediums is important to measure for full-scale digital marketing campaigns. Search Trends. Brand Sentiment. Queries.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. So far, so good.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

12 Time-Saving Tools for Content Marketers

Convince & Convert

Content marketing is the ultimate way to build brand awareness and connect with your customers. Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. Coming up with electrifying content ideas is one of the hardest parts of content marketing. It’s also seriously hard work. Feedly. MixPanel.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure. And what’s the impact when you see that one ad you so despise on your attitude and sentiment towards that brand? What can be measured and what can’t? … ? ????? ?????…

20 Social Media Blogs You Should Read in 2012

Pamorama

It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. They all have unique voices that cover a wide range of social-media-related topics, news, and trends. Diva Marketing Blog (Toby Bloomberg): Toby’s blog provides a wide array of social media advice.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity.  Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it&#. A recent Cone Inc.’s

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Facebook Made The Right Move. Regardless Of What Marketers Think.

Twist Image

This was the general sentiment not all that long ago. It polluted the Facebook experience, and was pushing people away from the platform because they believed that Facebook was becoming less about friends, and more about being marketed to. Instagram posted the highest follower growth among the three social networks in 2015, but it peaked in February and began trending downward, while Facebook and Twitter were more stable. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketer. marketing.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus No more. Alterian SM2 Freemium.

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Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Follow me.

The Digital Marketing Road Map

Proactive Report

A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night.  simple Digital Marketing Road Map that makes it easy to plan, implement and measure digital marketing is sorely needed. PLANNING YOUR DIGITAL MARKETING. Set goals for your digital marketing based on your research and your business goals.

Socialized!: The Business of Building a Digital Network #socialized #socbiz

Blue Focus Marketing

And while you are powerless to stop it, you do have a choice: you can engage employees and communities in an open, transparent dialogue, or you can carry on in blissful ignorance, applying antiquated business strategies while your competitors seize your market share. Acknowledge the Revolution. It is happening all around you. People are talking. In essence, Socialized ! Socialized!

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! link] The New Metrics for Social Marketing [.]

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. It extracts sentiments, preferences, and intentions from those sources and displays the information in real time.

100+ Social Media Monitoring Tools

Pamorama

The Awareness Social Marketing Hub provides marketers with the information they need to measure success and direct future marketing investment. Track the effectiveness and reach of published content across social media channels with one simple view of activity across your social marketing campaigns and drill down to see the details of how a particular piece of content is being consumed, shared, commented on, and favorited. $. Blog Grader measure the marketing mojo of your blog and makes suggestions to help you improve it. Market Sentinel. Addictomatic.

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How Influencers Drive Stock Market Success

Convince & Convert

Spending $43 million on the investment, Winfrey’s loyal following was quick to take note: According to Forbes , “With the stock changing hands for around $18, Winfrey has single-handedly generated $700 million in stock market value in two days, given that the company has 63.6 And the most popular tweets around the new emojis reflect this sentiment: Our takeaway?

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? This will help a great deal in planning and managing successful marketing campaigns. Can they identify trends? Thanks!

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. Emerging Trends. You may also be monitored!! Reporting.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month.

Why Investors Need to Use Social Media

Convince & Convert

When immediacy is key, and a couple of minutes’ delay can make hundreds of thousands of dollars difference, getting that killer tip before the rest of the market is crucial. Leveraging Twitter to Predict Market Movements. Public sentiment on the network, which investors can measure, is painting an increasingly accurate picture of future stock prices. highlight to tweet).

What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Why are so many B2B marketers using social media, though? Learn more.

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The Social Media Lifecycle [Infographic]

Pamorama

When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. uberVU has an interesting guide for marketers called  4 Pillars of Social Media Success. Monitoring,

IBM’s #CognitiveDress, Krispy Kreme’s ‘Leaked Memo’ And What Team Audiense Is Reading!

Audiense

Stay tuned to Twitter Trends and more. IBM Watson looked at Marchesa’s social media to translate the followers’ sentiment into colours. Or a marketing ploy? On reading the email, it’s pretty evident that it’s a genius marketing trick by the team over at Krispy Kremes. So here goes: – Post-Digital’ Marketing will rely more than ever on human intuition and curiosity.

Winning the Marketing Battle Between Help and Hype

Convince & Convert

” A blogger who I really respect a lot, Jay Baer, has just published a book called Youtility and the tag line for it is: “Why smart marketing is about help not hype.” This perfectly articulated observation from Jay really struck a chord with me and re-ignited my feeling that this sentiment is being largely ignored. Image via socialconfidencecenter.com.

Memo to Crowdsourcing: Grow Up

Geoff Livingston

Just like you wish your Little League career had, in just a few years, the term crowdsourcing has lurched out of obscurity to become a major part of the world we live in, especially within the marketing lexicon. Most marketers have either first hand experience with crowdsourcing, or at a minimum have heard the term and know they should learn more. The little league trophies.

Not Your Mother’s Social Media Session at #Tech15

SocialFish

In this engaging session for social media pros, learn how to predict trends, identify the right search terms for competitive and market analysis, target and understand prospective members by the topics they discuss, and leverage these important social conversations as a rich source of strategic and data-driven intelligence. Coming to #Tech15? What’s in a Tweet, pin or post?

Social Media Monitoring vs. Customer Intelligence Analytics

Unspoken

Based on the questions I often get from marketing practitioners after the webinars and group speaking engagements, there is a considerable confusion about a difference between SSM and Customer Intelligence methodologies. SMM captures and measures WoM communications generated by anybody or anything: consumers, bloggers, marketers, pundits, industry analysts, customers, automated repeating and SEO software. Immediate to short time frame communications are monitored and trended. Blog Guest post Social Media Analytics marketing strategies social media platforms

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Marshall Sponder is a Web analytics and SEO/SEM specialist with expertise in market research, social media, networking, and public relations.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Intimate knowledge of markets and customers alike is the key to success for any brand. Market Research: Fashion Trends From NYC to LA. Analysing trends in different regions allows brands to adapt their product development strategies and shape specific marketing campaigns for each of those areas to maximize outcomes in each region. Tastes vary, no doubt about it.

Advertising in a Hyper-Real-Time World – Wharton FoA 2020 Project @WhartonFoA #WhartonFoA

Blue Focus Marketing

This model moves beyond traditional advertising and past today’s trendy inbound marketing approach as brands assume their new roles as trusted advisors. Traditional marketing research gives way to true social media monitoring research. Advertisers will benefit from more elaborate social media monitoring applications to research and identify meaningful consumer sentiment and trends—capturing candid feedback on brands and products. Trends Branding Communication Content Marketing Integrated Marketing Communications (IMC) Marketing Social Media Marketing Strategy

Ten Lessons Social Media Marketers Can Learn from Email Marketers

Social Marketing Forum

A while ago I posted an article on The eMail Guide , as the name says a site about email marketing and run by a few extremely nice people. As I write a lot about social media marketing and email marketing I wrote a post called “Why email marketers understand social media best (even if they don’t know it)&#. Since I talked about “good&# email marketers, hoping to convince email marketers to embrace social media. At the same time, it is true that people who specialize in social media marketing can learn a lot from email marketers.

How To Gain Value From Social Media Feedback

Mindjumpers

Moreover, the feedback is real-time and organic – the amount of feedback and the timing of it can give you a sense of prevailing trends and sentiment in relation to your business. Community Management Facebook Marketing & Communication Tips analysing data creating value customer service listening monitoring social media benefits social media feedback Social media value

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? How can marketers best utilize Twitter’s expanded features and the latest tools? by Digital Marketing Musings.

Leverage the Difference Between Online Influence and Popularity to Your Advantage

Unspoken

As marketers, you understand that popularity is useless unless you can use it to motivate a desired action for your product or service — you want your followers to visit a website, make a purchase, or refer you to their friends. How Does Social Media Figure Into Your Marketing Plans? If you’re trying to market a product or service by relying on social media influencers, you need to go beyond scores and understand which vendors can best help you find your influencers. Generate Sales and Referrals: t he ultimate goal for any marketer. to 1:00 p.m.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Posted in Hashtags Twitter. Hashtags have been around for a while. Too many hashtags make it difficult to track and are confusing to consumers. Be realistic.