Trending Sources

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. However, before your brand hops on the next new social media trend, there are a few important questions you should ask yourself.

6 Instagram Trends Marketers Should Know

Sprout Social

With so many changes coming to the platform, there’s a reason why it’s difficult to stay on top of all the latest Instagram trends. Keeping up with Instagram trends is essential to better reach, and ultimately grow your audience. However, you need to have your ear to the ground if you want to be successful with your Instagram marketing efforts. What Are Instagram Trends?

8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. But more than that, he explored why certain marketing sells and other marketing doesn’t.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. multi-channel marketing platform primarily for B2C marketers. Benchmark your numbers against competitors to help optimize your social media marketing strategy. Google Review Count:  345. ” — Visually.

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Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Push and in-app notifications (beta) help you reach your customers and automate your marketing campaigns with targeted messages. Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights. With more than 1.5

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Looking at the most significant social networks for the coming year, Upfluence contends that “Twitter remains a must-use for content distribution to boost visibility and drive follower growth in niche or specific communities,” and that while both B2C and B2B marketers extensively use the platform, its performance is slightly stronger on the B2B side. Google Review Count:  436.

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Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right.  Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. Conducting thorough audience research will ensure that all of your social media marketing efforts are as effective as possible. Social Media Marketing Mistake #5: Not Enough Visuals.

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! Is It Time To Reconsider Sentiment Scoring?

Trends for 2012: Social Media Intelligence

Proactive Report

Around this time of year we tend to see predictions from the cognoscenti ( those in the know) about what will be hot in the coming year.  I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Social Media Intelligence is definitely a trend to watch in 2012. Content curation.

Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure. And what’s the impact when you see that one ad you so despise on your attitude and sentiment towards that brand? What can be measured and what can’t? … ? ????? ?????…

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb:   1-5: Digital Marketing Staples. Search Trends. Brand Sentiment. Digital Marketing Staples. 1. Why: Looking at your top mediums is important to measure for full-scale digital marketing campaigns. Search Trends. Brand Sentiment. Queries.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. So far, so good.

12 Time-Saving Tools for Content Marketers

Convince & Convert

Content marketing is the ultimate way to build brand awareness and connect with your customers. Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. Coming up with electrifying content ideas is one of the hardest parts of content marketing. It’s also seriously hard work. Feedly. MixPanel.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. In just two years, marketing automation has grown from being a $500 million industry to a $1.2 billion one.

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20 Social Media Blogs You Should Read in 2012

Pamorama

It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. They all have unique voices that cover a wide range of social-media-related topics, news, and trends. Diva Marketing Blog (Toby Bloomberg): Toby’s blog provides a wide array of social media advice.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity.  Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it&#. A recent Cone Inc.’s

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Why Social Media Is Important for Content Marketing

agora pulse

Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. In this article I’m going to tell you why social media is important for content marketing and give you 5 practical ways optimize your content marketing results. 1. Listen and Listen and monitor sentiment. think we all know the answer to this one.

3 Changes in Social Media We’re Thankful for This Year

Ignite Social Media

Given how fast social media moves, looking back on a year in this landscape is like looking back 10 years in traditional marketing spaces. However, much to our delight, Reactions have actually been a great way to see the sentiment on a post that we otherwise would have to get via a social listening tool. Congratulations, everyone! We’ve almost made it to the end of 2016. via GIPHY.

The Digital Marketing Road Map

Proactive Report

A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night.  simple Digital Marketing Road Map that makes it easy to plan, implement and measure digital marketing is sorely needed. PLANNING YOUR DIGITAL MARKETING. Set goals for your digital marketing based on your research and your business goals.

3 Ways to Use Context From Twitter Profiles

SocialTimes Twitter

After identifying a core audience, marketers can select a platform and start tailoring their campaigns. Twitter’s bios may be short, but users provide clues into users’ self image: A 160-character open field (for information like “loves dogs” or “digital marketer”) and free-form location field (resulting in text like “Paris”, “Berlin”, or “the 512”). Spredfast analysed four million European Twitter accounts and discovered interesting trends emerged about users, and about attitudes. There are other national trends that could be used to inform a national campaign.

Facebook Made The Right Move. Regardless Of What Marketers Think.

Twist Image

This was the general sentiment not all that long ago. It polluted the Facebook experience, and was pushing people away from the platform because they believed that Facebook was becoming less about friends, and more about being marketed to. Instagram posted the highest follower growth among the three social networks in 2015, but it peaked in February and began trending downward, while Facebook and Twitter were more stable. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketer. marketing.

Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Follow me.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus No more. Alterian SM2 Freemium.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! link] The New Metrics for Social Marketing [.]

Socialized!: The Business of Building a Digital Network #socialized #socbiz

Blue Focus Marketing

And while you are powerless to stop it, you do have a choice: you can engage employees and communities in an open, transparent dialogue, or you can carry on in blissful ignorance, applying antiquated business strategies while your competitors seize your market share. Acknowledge the Revolution. It is happening all around you. People are talking. In essence, Socialized ! Socialized!

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. It extracts sentiments, preferences, and intentions from those sources and displays the information in real time.

The Frightening Ramifications Of High-Frequency Advertising

Twist Image

Push that thinking further: think about your user activity, online sentiment analysis and more. With so much individual sentiment already in the system, think about the machine learning system's ability to know, understand and dissect mass trends and cultures on top of that. The smartest financial analyst can't possibly understand the market, see the trends, trade and react with the same layers of data, speed and technology that these system possess. I, for one, welcome our high-frequency advertising overlords. digital marketing. digital marketing blog.

How Influencers Drive Stock Market Success

Convince & Convert

Spending $43 million on the investment, Winfrey’s loyal following was quick to take note: According to Forbes , “With the stock changing hands for around $18, Winfrey has single-handedly generated $700 million in stock market value in two days, given that the company has 63.6 And the most popular tweets around the new emojis reflect this sentiment: Our takeaway?

100+ Social Media Monitoring Tools

Pamorama

The Awareness Social Marketing Hub provides marketers with the information they need to measure success and direct future marketing investment. Track the effectiveness and reach of published content across social media channels with one simple view of activity across your social marketing campaigns and drill down to see the details of how a particular piece of content is being consumed, shared, commented on, and favorited. $. Blog Grader measure the marketing mojo of your blog and makes suggestions to help you improve it. Market Sentinel. Addictomatic.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? This will help a great deal in planning and managing successful marketing campaigns. Can they identify trends? Thanks!

Twitter to Live-Stream MLB, NHL Games, 120 Sports Highlight Show

SocialTimes Twitter

Weekly out-of-market games will be live-streamed on Twitter from MLB and the NHL, and 120 Sports will produce an exclusive, nightly sports highlight show, The Rally. Twiitter’s live-streaming splurge  continued with Monday’s announcement of pacts with Major League Baseball , the National Hockey League  and 120 Sports. Twitter said a schedule will come “at a later date.”.

How Facebook Live Will Impact the Near Future of Video Advertising

SocialTimes Facebook

Recently, 65 percent of marketers said social platforms are their most important partners for digital video campaigns (and social equals Facebook like tissue equals Kleenex). First, Facebook went to market with in-stream, in-browser-view video–an incredibly different direction from what consumers and agencies say they want. Study commissioned by Trusted Media Brands.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. Emerging Trends. You may also be monitored!! Reporting.

The Social Media Lifecycle [Infographic]

Pamorama

When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. uberVU has an interesting guide for marketers called  4 Pillars of Social Media Success. Monitoring,

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month.

What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Why are so many B2B marketers using social media, though? Learn more.

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Why Investors Need to Use Social Media

Convince & Convert

When immediacy is key, and a couple of minutes’ delay can make hundreds of thousands of dollars difference, getting that killer tip before the rest of the market is crucial. Leveraging Twitter to Predict Market Movements. Public sentiment on the network, which investors can measure, is painting an increasingly accurate picture of future stock prices. highlight to tweet).

Winning the Marketing Battle Between Help and Hype

Convince & Convert

” A blogger who I really respect a lot, Jay Baer, has just published a book called Youtility and the tag line for it is: “Why smart marketing is about help not hype.” This perfectly articulated observation from Jay really struck a chord with me and re-ignited my feeling that this sentiment is being largely ignored. Image via socialconfidencecenter.com.