How to Know If Your Brand Should Hop on a New Social Media Trend
Ignite Social Media
AUGUST 23, 2016
Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. However, before your brand hops on the next new social media trend, there are a few important questions you should ask yourself.
6 Instagram Trends Marketers Should Know
JULY 6, 2016
With so many changes coming to the platform, there’s a reason why it’s difficult to stay on top of all the latest Instagram trends. Keeping up with Instagram trends is essential to better reach, and ultimately grow your audience. However, you need to have your ear to the ground if you want to be successful with your Instagram marketing efforts. What Are Instagram Trends?
8 New B2B Video Content Marketing Trends
Convince & Convert
OCTOBER 22, 2014
This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. But more than that, he explored why certain marketing sells and other marketing doesn’t.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. A multi-channel marketing platform primarily for B2C marketers. Benchmark your numbers against competitors to help optimize your social media marketing strategy. 3: The Nine Best Facebook Marketing Tools.
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
Push and in-app notifications (beta) help you reach your customers and automate your marketing campaigns with targeted messages. Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights. With more than 1.5
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
Looking at the most significant social networks for the coming year, Upfluence contends that “Twitter remains a must-use for content distribution to boost visibility and drive follower growth in niche or specific communities,” and that while both B2C and B2B marketers extensively use the platform, its performance is slightly stronger on the B2B side. 1) TwitterCounter. I like it.”
Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
OCTOBER 24, 2016
Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. Conducting thorough audience research will ensure that all of your social media marketing efforts are as effective as possible. Social Media Marketing Mistake #3: Too Much Automation.
Romi Mahajan leaves Microsoft to Join Metavana as CMO
Buzz Marketing for Technology
NOVEMBER 17, 2011
My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! Is Sentiment Making Brands Stupid?
Trends for 2012: Social Media Intelligence
NOVEMBER 12, 2011
I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. The number of social media monitoring tools has exploded and at last count there were over 200 on the market. However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
10 Simple and Reliable Digital Marketing Metrics
Convince & Convert
MARCH 28, 2016
Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Search Trends. Brand Sentiment. Digital Marketing Staples. Why: Looking at your top mediums is important to measure for full-scale digital marketing campaigns. Search Trends. Brand Sentiment. Conversions.
7 Tactful Ways of Facing The Horrors of Digital Marketing
FEBRUARY 11, 2016
Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. So far, so good.
12 Time-Saving Tools for Content Marketers
Convince & Convert
AUGUST 10, 2015
Content marketing is the ultimate way to build brand awareness and connect with your customers. Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. Coming up with electrifying content ideas is one of the hardest parts of content marketing. It’s also seriously hard work. Feedly. MixPanel.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. In just two years, marketing automation has grown from being a $500 million industry to a $1.2 billion one.
Jim Sterne on social media metrics: reach, influence, sentiment.
Social Media Citizens
MARCH 10, 2010
I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure. What can be measured and what can’t? So, what can you do then?
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. They all have unique voices that cover a wide range of social-media-related topics, news, and trends. Diva Marketing Blog (Toby Bloomberg): Toby’s blog provides a wide array of social media advice.
Creating Engagement in B2B Marketing
Buzz Marketing for Technology
MARCH 2, 2010
You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it. A recent Cone Inc.’s
Why Social Media Is Important for Content Marketing
OCTOBER 19, 2016
Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. In this article I’m going to tell you why social media is important for content marketing and give you 5 practical ways optimize your content marketing results. Listen and monitor sentiment. Take the trending subject of Donald Trump for example.
The Digital Marketing Road Map
OCTOBER 2, 2013
A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. A simple Digital Marketing Road Map that makes it easy to plan, implement and measure digital marketing is sorely needed.
3 Changes in Social Media We’re Thankful for This Year
Ignite Social Media
NOVEMBER 23, 2016
Given how fast social media moves, looking back on a year in this landscape is like looking back 10 years in traditional marketing spaces. However, much to our delight, Reactions have actually been a great way to see the sentiment on a post that we otherwise would have to get via a social listening tool. Congratulations, everyone! We’ve almost made it to the end of 2016. via GIPHY.
3 Ways to Use Context From Twitter Profiles
JULY 5, 2016
After identifying a core audience, marketers can select a platform and start tailoring their campaigns. Twitter’s bios may be short, but users provide clues into users’ self image: A 160-character open field (for information like “loves dogs” or “digital marketer”) and free-form location field (resulting in text like “Paris”, “Berlin”, or “the 512”). Spredfast analysed four million European Twitter accounts and discovered interesting trends emerged about users, and about attitudes. There are other national trends that could be used to inform a national campaign.
Facebook Made The Right Move. Regardless Of What Marketers Think.
MAY 21, 2016
This was the general sentiment not all that long ago. It polluted the Facebook experience, and was pushing people away from the platform because they believed that Facebook was becoming less about friends, and more about being marketed to. Instagram posted the highest follower growth among the three social networks in 2015, but it peaked in February and began trending downward, while Facebook and Twitter were more stable. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketer. marketing.
Director of Content Tipped as Top New Marketing Job in 2014
OCTOBER 14, 2013
According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Follow me.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus No more. Alterian SM2 Freemium.
What True Collaboration in Digital Marketing Looks Like (And How I Learned It)
FEBRUARY 22, 2017
I’ve been amazed and impressed at how any social marketers have begun the effort to start working collaboratively with other functions in their organization’s marketing department. It isn’t easy for those outside of social to wrap their minds around social marketing because the vernacular is not one that naturally translates to other digital marketing functions. Yikes.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! link] The New Metrics for Social Marketing [.]
Socialized!: The Business of Building a Digital Network #socialized #socbiz
Blue Focus Marketing
NOVEMBER 12, 2012
And while you are powerless to stop it, you do have a choice: you can engage employees and communities in an open, transparent dialogue, or you can carry on in blissful ignorance, applying antiquated business strategies while your competitors seize your market share. Acknowledge the Revolution. It is happening all around you. People are talking. In essence, Socialized ! Socialized!
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. It extracts sentiments, preferences, and intentions from those sources and displays the information in real time.
The Frightening Ramifications Of High-Frequency Advertising
FEBRUARY 1, 2017
Push that thinking further: think about your user activity, online sentiment analysis and more. With so much individual sentiment already in the system, think about the machine learning system's ability to know, understand and dissect mass trends and cultures on top of that. The smartest financial analyst can't possibly understand the market, see the trends, trade and react with the same layers of data, speed and technology that these system possess. digital marketing. digital marketing agency. digital marketing blog. marketing.
How Influencers Drive Stock Market Success
Convince & Convert
OCTOBER 26, 2015
Spending $43 million on the investment, Winfrey’s loyal following was quick to take note: According to Forbes , “With the stock changing hands for around $18, Winfrey has single-handedly generated $700 million in stock market value in two days, given that the company has 63.6 And the most popular tweets around the new emojis reflect this sentiment: Our takeaway?
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
The Awareness Social Marketing Hub provides marketers with the information they need to measure success and direct future marketing investment. Track the effectiveness and reach of published content across social media channels with one simple view of activity across your social marketing campaigns and drill down to see the details of how a particular piece of content is being consumed, shared, commented on, and favorited. $. Blog Grader measure the marketing mojo of your blog and makes suggestions to help you improve it. Market Sentinel. Addictomatic.
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? This will help a great deal in planning and managing successful marketing campaigns. Can they identify trends? Thanks!
Twitter to Live-Stream MLB, NHL Games, 120 Sports Highlight Show
JULY 25, 2016
Weekly out-of-market games will be live-streamed on Twitter from MLB and the NHL, and 120 Sports will produce an exclusive, nightly sports highlight show, The Rally. Twiitter’s live-streaming splurge continued with Monday’s announcement of pacts with Major League Baseball , the National Hockey League and 120 Sports. Twitter said a schedule will come “at a later date.”.
How Facebook Live Will Impact the Near Future of Video Advertising
AUGUST 24, 2016
Recently, 65 percent of marketers said social platforms are their most important partners for digital video campaigns (and social equals Facebook like tissue equals Kleenex). First, Facebook went to market with in-stream, in-browser-view video–an incredibly different direction from what consumers and agencies say they want. Study commissioned by Trusted Media Brands.
The Social Media Lifecycle [Infographic]
FEBRUARY 11, 2012
When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. uberVU has an interesting guide for marketers called 4 Pillars of Social Media Success. Or they can be very complex, such as launching a new product.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Are you monitoring the trends related to conversations about your brand? 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. Emerging Trends. It then alerts you when trends happen.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month.
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Why are so many B2B marketers using social media, though? Learn more.
Why Investors Need to Use Social Media
Convince & Convert
AUGUST 31, 2015
When immediacy is key, and a couple of minutes’ delay can make hundreds of thousands of dollars difference, getting that killer tip before the rest of the market is crucial. Leveraging Twitter to Predict Market Movements. Public sentiment on the network, which investors can measure, is painting an increasingly accurate picture of future stock prices. highlight to tweet).