Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Dave Fleet

SEPTEMBER 29, 2010

Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Justin Levy

OCTOBER 17, 2010

But, go deeper than that and realize what Tungle and Scott Stratten have done by publishing this video. Instead of a video about how to use their service, Tungle has created a video that illicit emotion thus causing you to want to share the video with your social graph. One of thousands available across the internet.

Social Graph 234

Social Graph Feed Reader Meeting Video 234

Justin Levy

OCTOBER 11, 2010

In the future, OneTrueFan will be releasing an API so that publishers can customize the experience for their visitors. In the end, the aim of OneTrueFan is to help publishers increase engagement amongst everyday users and time spent on their sites.&#.

Social Graph 194

Social Graph API Badge Blogosphere 194

Twist Image

JUNE 28, 2014

that is the common currency of online marketing these days. When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. content marketing. mass media.

Social Graph 89

Social Graph Metrics YouTube Advertising 89

Laurel Papworth

MAY 15, 2018

the LinkedIn Economic Graph is the equivalent of Facebook’s Social Graph and aims for these six pillars: . A publishing platform for the above (individual, company, and education facility) to share. understand the job market in that region. understand the job market in that region.

Research 45

Research LinkedIn Data Social Graph 45

Twist Image

FEBRUARY 4, 2013

When marketing professionals talk up the merits of digital marketing and/or social media, there is a common trend to regress back to the traditional metrics that advertisers have been leaning on for far too long. It's not that brands and marketers are squandering this opportunity. digital marketing. social graph.

Social Graph 110

Social Graph Sentiment Advertising Loyalty 110

Twist Image

JUNE 9, 2011

What's new is your ability to publish that voice, opinion or idea in text, images, audio and video, instantly (and for free) for the world to see and hear. The hard thing for Marketers to wrap their heads (and hands) around is that last sentence. It's marketing material thinly veiled as a voice, opinion or an idea. publishing.

B2B 103

B2B Social Graph Publishing Widget 103

Razor Social

OCTOBER 23, 2018

Not sure if all the content you published is properly optimized for SEO? Basically, you’ll provide Facebook with snippets of code that it can interpret, including: The og:title tag (the title) tells Facebook what your page is about and how it should be displayed within the social graph. Optimize for email conversion.

Content 94

Content How To Social Graph SEO 94

Twist Image

SEPTEMBER 20, 2011

While this could be a relic of the mass media advertising mindset, there's no doubt that being persistent (having a constant and consistent message in market) and repetition (repeating messages to ensure that everyone you connect with can see it) is key to being successful at Twitter. content publishing. publishing. advertising.

Twitter 94

Twitter Social Graph Case Study YouTube 94

Twist Image

APRIL 23, 2013

This type of scenario is being played out across the social media channels in getting followers and retweets on Twitter , views, subscribers and positive reviews on YouTube , receiving comments and sharing of blog posts and beyond. It''s not just about social media marketing, either. content publishing. social graph.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Twist Image

JUNE 26, 2015

Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation , back in 2009, I wrote about this newly-formed idea that "content is media" (a concept that I was blogging and speaking about long before the first book was even published). Not all marketing can or should be direct response.

Brands 40

Brands Retail Social Graph Repository 40

Twist Image

OCTOBER 2, 2012

It's not all that challenging to post the story on Facebook and encourage everyone in my social graph to not do business with this brand. As a marketing professional, I have seen brands struggle with customer service and supply chains. The Social Habit is a social media research series from Edison Research.

Social Graph 101

Social Graph iPhone Apple Research 101

Convince & Convert

OCTOBER 23, 2013

Note: Here at Convince & Convert , we published a very interesting case study of a cosmetics company release their new collection in tiny burst via SnapChat. And SnapChat isn’t alone in their search for greater truth in our social communication. Jay is the founder of [link] and host of the Social Pros podcast.

Facebook 139

Facebook Social Networking Social Graph MySpace 139

Proactive Report

SEPTEMBER 5, 2012

The Cluetrain Manifesto said markets are conversations. What does all this mean for your PR and marketing strategy? Know who is in your social graph and where they go to get trusted information. Understand what the media wants today and provide your news and content in the format they can easily access, use and publish.

Reputation 90

Reputation Sample Samples Social Graph 90

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Comments 220

Comments Disqus Social Graph Blogger 220

Twist Image

FEBRUARY 1, 2017

In December of last year, Business Insider published the news item, Facebook is quietly buying information from data brokers about its users' offline lives. Massive technological innovation number one: Facebook mixes your daily usage, these external data sources and your social graph using machine learning. digital marketing.

Advertising 40

Advertising Sentiment Social Graph System 40

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Graph Search.

Social Media 47

Social Media Facebook Marketing CPM 47

Twist Image

JUNE 19, 2015

It's something that marketers need to think about. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. content marketing.

Social Graph 40

Social Graph Adwords Metrics Curation 40

Twist Image

JANUARY 17, 2012

While it may still be possible to optimize your way to the top of Google's search results, the social layer is where all credibility and interest resides for the consumer. Now, we're just left wondering if this means we have to add another online social network to our already confusing and busy Digital Marketing efforts.

Picasa 102

Picasa Google Facebook Social Graph 102

Proactive Report

JANUARY 5, 2011

Back in 2000 a little book was published that predicted the rise of what is now called social media. In Chapter Four, Markets are Conversations , Doc Searls describes PR’s role in this new conversational world: “They aren’t censors, they’re the company’s best conversationalists.

Social Media 76

Social Media Social Graph Survey Conversation 76

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Graph Search.

Social Media 28

Social Media Facebook Marketing CPM 28

Twist Image

JUNE 22, 2013

It re-imagines the British trying to catch Revere using only his social graph. This Is What Happens When Publishers Invest In Long Stories - Fast Company. Basically, they charge what the market will bear. "There''s been a lot written in the past couple of weeks about data, privacy, and wiretapping. Paul Krugman does."

Apple 87

Apple Metadata Social Graph YouTube 87

Justin Levy

JULY 14, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 10 Ways to Support Charity Through Social Media Written on July 14, 2009 by Justin Levy in charity , mashable , social media 3 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Social Media 100

Social Media MySpace Widget Flickr 100

Convince & Convert

NOVEMBER 1, 2011

Brian recently published his 5th book, The End of Business As Usual. ” Should we be publishing sequential chapters in eBook format or things of that nature? Obviously the publishing business is disintermediated, and we understand that. But is long form publishing counter-cyclical? Check em out! ). Brian: Wow.

Klout 121

Klout Social Capital Influencer Social Graph 121

Mindjumpers

OCTOBER 19, 2011

What does social apps mean for businesses. With Facebook’s new social apps, businesses have gained a great potential of getting more exposure.

Apple 199

Apple iPad Feed Feedly 199

Hootsuite

SEPTEMBER 23, 2022

That’s how Khartoon Weiss, TikTok’s Global Head of Agency & Accounts, described the world’s most downloaded app at The Gathering , an annual business and marketing summit held in Banff, Canada. So what does it mean for marketers? TikTok’s algorithm focuses on a content graph, not a social graph. They watch it.

How To 98

How To HootSuite Loyalty Social Graph 98

Bare Feet Studios

JUNE 9, 2010

Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. I don’t think “everyone&# is the only valuable market proposition. This is why Twitter is a tool, not a marketing plan and some day, there will be a different tool. Would I pay for it?

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Twist Image

JULY 3, 2012

It made me feel immensely uncomfortable that people think this is good marketing. Why would anyone want me to send a message to my entire social graph about something that I have yet to spend any time with? That's not part of our social agreement. publishing. social agreement. social contract.

Social Graph 102

Social Graph Publishing LinkedIn Advertising 102

Bare Feet Studios

OCTOBER 10, 2008

Uptown Uncorked : Bringing People and Business Together with New Media Digital Voodoo : Digital Voodoo is a social media strategy and intelligence firm with expertise in marketing, advertising, and operations. The Michael Schneider : Social Media technologist and groundswell evangelist. Macro results.

Social Media 40

Social Media Construction Consultant Upcoming 40

Keyhole.co

NOVEMBER 19, 2020

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data. Save time, as all your social media analytics are available to you in one platform. Cons: There is a steep learning-curve in getting the software running properly.

Tools 98

Tools Social Media Sentiment Price 98

Twist Image

MARCH 14, 2012

Now, we have online publishers roping consumers in with compelling content and then spreading the one story out over multiple pages to generate as many page views (which equal more ad impressions) as possible. Personally, I try not to read any content online from a publisher that doesn't have a "read as a single page" feature.

Adwords 106

Adwords Social Graph Affiliate marketing Advertising 106

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Mindjumpers

NOVEMBER 5, 2010

As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. Brilliant marketing strategy. What makes Facebook doing this so special is viewing it from a marketing perspective and the 500 million active user community that lives on Facebook. They are not. Dude, seriously?!

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Proactive Report

DECEMBER 21, 2010

EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. In June 2010 the Washington Post interviewed thought leaders in the social media and marketing space and asked for the 10 mistakes companies make in social media.

Sites 85

Sites Trends Social Media Social Graph 85

The Way of the Web

AUGUST 12, 2010

But the men’s market trumps that with FHM down 18.1%, Nuts down 22%,Zoo down 27.9%, and Loaded down 26.3%. That market fall is only matched by the decline in TV mags. … That market fall is only matched by the decline in TV mags. And out of all the publishers, BBC, Dennis, Conde Nast and Shortlist were up on last year.

iPad 29

iPad Yahoo Flipboard Social Graph 29