Marketing and Publishing - Social Media Informer

10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

Features

Features Marketing Statistics Template

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content

Content Brands Findability Marketing

Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Why: Natasha Smith published this post in January of this year. Winning the Marketing Battle Between Help and Hype.

Marketing

Marketing Startup Consultant Flickr

#measurePR Recap (April 2016): Influencer Marketing

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!)

Influencer

Influencer Marketing Banking Communities

When Content Marketing Lets You Down

Waxing UnLyrical

FEBRUARY 20, 2015

Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. This is a classic case of being let down by content marketing. When Content Marketing Lets You Down is a post from: Shonali Burke Consulting, Inc. The hot new kind on the PR block.

Content

Content Marketing Consultant LinkedIn

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. And that, my friends, is the difference.

Communities

Communities Content Marketing Community building

7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. But I don’t need to have signed up to know one thing: this company is not engaging in true influencer marketing. Here are some guidelines. Create content?

Influencer

Influencer Marketing Banking Guidelines

What Is This “Free Time” Of Which You Speak?

Waxing UnLyrical

MAY 1, 2020

“All this free time on your hands” As we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with “all this free time on your hands.” Who is letting marketing like this get through? Happy May Day!

Consultant

Consultant Communities Community building Groups

How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

JUNE 22, 2016

Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers.

Content

Content Apple Drupal WordPress

Understanding Paid, Owned and Earned Media

Waxing UnLyrical

SEPTEMBER 26, 2012

The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary.

SEO

SEO Publishing Organization Meeting

Monday Roundup: Content Counts

Waxing UnLyrical

JULY 8, 2013

4 Questions to Ask Before You Publish Content. Why: In this post for SteamFeed , Jennifer Kane offers some key points to consider before publishing your content. How To Get Leads With Content Marketing. Content marketing is owning, as opposed to renting media! Resources Shonali Burke Weekly Roundup content marketing'

Content

Content Resources Consultant Flickr

Social Media Measurement for Pragmatists

Waxing UnLyrical

JULY 16, 2014

In fact, at one time, many marketers (and creatives in particular) claimed that treating marketing as a science would kill the art. In my book, Optimarketing: Marketing Optimization to Electrify Your Business , I talk about a lesson we learned shortly after grown-ups were allowed on Facebook (before so-called fan pages even existed).

Social Media

Social Media ROI Syndication Flickr

How AI May Impact PR Pros

Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Or worse, that AI will end civilization? Will people (e.g.

Analytics

Analytics Influencer Issues Metrics

Toon Time: There’s No Place Like Home

Waxing UnLyrical

NOVEMBER 21, 2012

Her background is in marketing communications and creative writing. You just read Toon Time: There’s No Place Like Home , originally posted on Waxing UnLyrical , published by Shonali Burke. Erin Feldman is a writing coach at Write Right. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Google

Google Publishing Twitter Facebook

Technology Makes Us Lazy Communicators

Waxing UnLyrical

MARCH 21, 2019

I work for Inter-State Studio & Publishing, Co , the nation’s largest family-owned school picture company. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. Sometimes people are going to show their true engagement by liking or retweeting. It’s the nature of our modern world.

Meme

Meme Training Flickr Discount

Toon Time: Coffee to the Rescue

Waxing UnLyrical

SEPTEMBER 21, 2012

Her background is in marketing communications and creative writing. You just read Toon Time: Coffee to the Rescue , originally posted on Waxing UnLyrical , published by Shonali Burke. Erin Feldman is a writing coach at Write Right. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Publishing

Publishing Google Twitter Facebook

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Mary Wascavage is a Philadelphia-based public relations and marketing professional. I love a good idiom. Are you one of them?

Creative Commons

Creative Commons Conference Sports LinkedIn

Monday Roundup: Happy New Year

Waxing UnLyrical

JANUARY 6, 2014

Prepare your business for the new year with these marketing tips. Why: Randy Bowden gives you 8 steps to make this year’s marketing plan the best one yet. Top Marketing Predictions For 2014. Top Marketing Predictions For 2014. Wishes for a Simpler Time. and shares her wishes for you in the new year.

Consultant

Consultant Resources LinkedIn Trends

Toon Time: Paid in Full

Waxing UnLyrical

JUNE 22, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). Toon Time: Paid in Full.

Publishing

Publishing Google Company Twitter

Monday Roundup: Innovative Content

Waxing UnLyrical

JUNE 22, 2015

Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. The Evolution of Public Relations Through Content Marketing. Why: The inimitable Lee Odden shows us where content marketing fits “in the public relations and communications mix.” ” 5. Based in the Washington, D.C.,

Content

Content Consultant Flickr Publishing

Will India See a Rise in Digital PR?

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In July, Outlook Publishing (India) Pvt. India now has nearly 74 million Internet users , according to a recent ComScore report.

comScore

comScore Smart Phone SMS Advertising

Toon Time: Customer Service on Friday the 13th

Waxing UnLyrical

JULY 13, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). Toon Time: Customer Service on Friday the 13th.

Publishing

Publishing Google Company Twitter

Monday Roundup: Best WUL Guest Posts of 2015

Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. 6 Rules of Thumb for Successful Brand Publishing. Words and Pictures – the Batman and Robin of Content Marketing .

Consultant

Consultant Publishing Metrics Video

A Basset Kind of Holiday

Waxing UnLyrical

DECEMBER 22, 2016

If you’re into influencer marketing and want to brush up during the holidays, check out the Academy of Influencer Marketing I created for and with Traackr. Right now, you can ALSO take the second course, which is on the confluence of content + influencer marketing , completely free using the code WINTERSHONALI.

Influencer

Influencer Banking Consultant Training

#measurePR Recaps for June-July (Chats with @kdpaine, @geoffliving, @leeodden)

Waxing UnLyrical

JULY 24, 2012

On June 26, Geoff Livingston , co-author of the recent book Marketing in the Round , joined us. This was quite a delight, since Geoff is usually crazy busy, and proved to be an energetic chat, as you can see: A2 Measurement of outcomes forms the foundation of Marketing in the Round. You have to know where you are going to get there.

Nielsen

Nielsen Flickr Research Metrics

Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

NOVEMBER 14, 2014

Some of these come with built-in networks; that’s one of the reason LinkedIn Publishing has taken off the way it has. First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing. There are several platforms that want you to produce long-form content on their sites.

Hosting

Hosting Consultant LinkedIn Energy

Monday Roundup: Social PR Case Studies

Waxing UnLyrical

JULY 20, 2015

Digital Marketing Revitalises Heritage Brands. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Why: “We publish anything that’s helpful to anybody who owns a dog. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. ” 3.

Case Study

Case Study Study Influencer Consultant

Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

JUNE 6, 2016

Integrated Marketing Communications Case Study: City of Hope . We just published this case study by Dawn Buzynski on WUL, where she profiled Strategic America’s work on the YESS Duck Derby… and it’s such a great read that I wanted to point you to it again! What a Duck Can Do For “Social” Media Relations.

Case Study

Case Study Study Banking Campaign

10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

OCTOBER 12, 2012

People who are not consultants – and that is most people – could care less if (y)our blogs are publishing on a daily basis. Developing skills in areas such as video editing and content marketing is a huge asset. Why is this? Why aren’t there more? Most bloggers blog too much. The world won’t come crashing down.

Social Media

Social Media Conference Flickr Discount

Monday Roundup: Evaluating Content

Waxing UnLyrical

JUNE 1, 2015

The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Give Your Content Marketing a Human Face. If you stopped publishing your social content, would anybody notice? Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. ” 6. ” 7.

Content

Content Consultant Flickr Trends

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Nielsen

Nielsen Press Release Metrics Smart Phone

Announcement: The Social PR Virtuoso® Master Course Has a New Home

Waxing UnLyrical

SEPTEMBER 2, 2020

was not new to e-learning and the managing + marketing of digital products. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. I knew I wanted to work with someone who: had serious creds in PR & Comms. had been working in the training space for a while.

Course

Course Training Consultant Class

Monday Roundup: Content Creation Ideas

Waxing UnLyrical

MARCH 2, 2015

Why: “Creative web content is all the rage in the marketing world. Should You Publish on Medium? Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Around the Web Content Marketing content creation women in communications women''s history month'

Content

Content Consultant Small Business Eventful

#SocialPR Spotlight: Duncan Alney

Waxing UnLyrical

NOVEMBER 28, 2016

– at a marketing conference in DC. I’m the CEO of Firebelly Marketing, a social media marketing agency. It is the most valuable form of marketing. It is also the most difficul t type of marketing: demanding AF and complex. Yes, that’s how long we go back! I’m Duncan Alney.

Banking

Banking Conference Influencer Consultant

Toon Time: Nice to Tweet You

Waxing UnLyrical

AUGUST 29, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). Toon Time: Nice to Tweet You.

Team

Team Publishing Google Twitter

How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

APRIL 9, 2020

It’s what marketers have been struggling with since Biz and Ev clicked their heels three times and said, “There’s no place like Twitter.” Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. None of what I’m saying is “new,” btw.

Eventful

Eventful How To Energy Training

The Three Word Shortcut to Great Influencer Relations

Waxing UnLyrical

APRIL 29, 2016

” That’s not surprising, since “influencer marketing” is the buzzword du jour. So it’s also not surprising that for every company or marketer who’s trying to do this thoughtfully , there are tens, if not hundreds, of others, trying to make a quick buck by creating an influencer marketplace.

Influencer

Influencer Banking Consultant Training

Monday Roundup: Lessons from Avinash Kaushik

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Consultant

Consultant Analytics Flickr Metrics

17 Lessons I’ve Learned in the 17 Years Since I Came to America

Waxing UnLyrical

APRIL 12, 2017

Being real is the most effective – and most underused – marketing strategy in the world. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. . “Success” is contextual. And it is truly enough.

Banking

Banking Influencer Consultant Training

Finding our Humanity During the Worst Humanitarian Crisis in Decades

Waxing UnLyrical

SEPTEMBER 4, 2015

I couldn’t write about social media and marketing when we’re in the middle of the worst humanitarian crisis in decades. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. There are millions of people around the world who do not have homes, safety, family.

Flickr

Flickr Consultant LinkedIn Publishing

#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) As publisher@commPRO the mission=empower our community thru content. A1 I’m a marketer.

Content

Content Journal Adwords Consultant

#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

OCTOBER 28, 2016

Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. Image: Green Chameleon via Unsplash, CC Zero.

Content

Content Comparison Banking Consultant

Why AAA Should Be Worried About Getting a C- From Me

Waxing UnLyrical

MAY 27, 2017

You know, from an objective marketing POV (“Boy, that sucks, let me file that away in the what-not-to-do folder” or “Oh, good one, I should steal that!”). Thanks to the wonders of email marketing, you can automate a LOT. It’s actually kinda fun to read them. But when I’m being blatantly lied to?

Insurance

Insurance Banking Discount Policies

Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

JUNE 20, 2016

SMS Marketing: a Grossly Underrated Marketing Tactic. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Integrated Communications: Sink or Swim. Please share in the comments below.

SMS

SMS Retail Banking ROI

Waxing UnLyrical

10 Key Marketing Automation Features You Should Know

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Trending Sources

Monday Roundup: Buzz Marketing a la Spring

#measurePR Recap (April 2016): Influencer Marketing

When Content Marketing Lets You Down

Content Marketing: Without Community, It’s Only Half the Equation

7 Pillars of Solid Influencer Marketing Programs

What Is This “Free Time” Of Which You Speak?

How Distributed Content Can Help Control Social Messaging

Understanding Paid, Owned and Earned Media

Monday Roundup: Content Counts

Social Media Measurement for Pragmatists

How AI May Impact PR Pros

Toon Time: There’s No Place Like Home

Technology Makes Us Lazy Communicators

Toon Time: Coffee to the Rescue

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Monday Roundup: Happy New Year

Toon Time: Paid in Full

Monday Roundup: Innovative Content

Will India See a Rise in Digital PR?

Toon Time: Customer Service on Friday the 13th

Monday Roundup: Best WUL Guest Posts of 2015

A Basset Kind of Holiday

#measurePR Recaps for June-July (Chats with @kdpaine, @geoffliving, @leeodden)

Is it Shortsighted Not to Host Your Own Blog?

Monday Roundup: Social PR Case Studies

Monday Roundup: Integrated Communication Case Studies

10 Observations on “Real” Public Relations and Social Media

Monday Roundup: Evaluating Content

The New Measurement: Shifting from Traditional PR to Growth PR

Announcement: The Social PR Virtuoso® Master Course Has a New Home

Monday Roundup: Content Creation Ideas

#SocialPR Spotlight: Duncan Alney

Toon Time: Nice to Tweet You

How to Successfully Digitize Events During COVID-19

The Three Word Shortcut to Great Influencer Relations

Monday Roundup: Lessons from Avinash Kaushik

17 Lessons I’ve Learned in the 17 Years Since I Came to America

Finding our Humanity During the Worst Humanitarian Crisis in Decades

#measurePR Recap (June 2015): Measuring Content

#measurePR Recap (October 2016): Measuring Content

Why AAA Should Be Worried About Getting a C- From Me

Monday Roundup: Smart Integrated Communications

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