The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral.
How to Use Predictive Content Analytics
Convince & Convert
DECEMBER 1, 2014
If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. We’re believers in predictive content analytics. Notes and Next Steps.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Includes detailed analytics for all your posts. Also offers contact management, competitive insight, lead generation, and analytics.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
published it. In fact, publishing your article is just the first step. Once it’s done, there will be more and more work marketing it, exploring new channels , scaling what you have already found effective, delegating what you think can be delegated, etc. Your coding could be throwing off your social media marketing success. Email Marketing Tools. Right?
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How is your brand perceived? Wide reach.
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. In this post I’d like to highlight some of the key metrics for publishers to focus on. When it comes to analytics everything is relative.
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
Beyond Facebook Insights: Useful Facebook Analytics Tools. Is Using Facebook Comments Good for Publishers? Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases. PublishingOriginal idea! Is LinkedIn the New Old Boys Network? Thank You.
Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers
NOVEMBER 14, 2016
If you still think chat bots for Messenger are a passing fad, think again: Facebook announced Monday that Analytics for Apps now support bots, and bot developers are welcome in its FbStart program. For bots associated with multiple pages, you’ll be able to filter results at the page-level to view analytics for a specific page.
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
MAY 5, 2016
We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. When it comes to Twitter analytics and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. replies. links.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
Looking at the most significant social networks for the coming year, Upfluence contends that “Twitter remains a must-use for content distribution to boost visibility and drive follower growth in niche or specific communities,” and that while both B2C and B2B marketers extensively use the platform, its performance is slightly stronger on the B2B side. 11) Twitter Analytics.
The State of Digital Marketing 2015
Buzz Marketing for Technology
MAY 27, 2015
With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.
4 Tools to Help Build a Social Media Analytics Report
Convince & Convert
MARCH 13, 2013
In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. ” If this sounds like your place of business or if you are just looking for a better way to demonstrate value from your social media channels, take a look at the four analytics tools to follow. Actionable Analytics. Cost: Free. Zuum Social.
More New Features for Facebook’s Analytics for Apps
SEPTEMBER 29, 2016
Facebook released more new features for its Analytics for Apps : support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015 , and updates have included the addition of custom audiences and lookalike audiences last October and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface.
Access Facebook Promoted Post Analytics with Unmetric
APRIL 12, 2016
Here at Unmetric, we’re all marketing enthusiasts. Every day we look to find ways to make the lives of marketers (all the various roles that encompasses) better, whether it’s by making our UI more user-friendly or by adding smarter features. So this quarter, we found three of the biggest challenges - or needs - marketers had and addressed them in our Analyze product. till now.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.
Do Third Party Publishing Apps Impact Facebook Reach?
OCTOBER 20, 2016
This includes photos, images, articles, videos, podcasts and infographics. A lot of time, effort and yes, money is behind all of these pieces of marketing content. Whether looking at the reach or the engagement, publishing in Facebook directly does not make a post better! One of the posts actually had a 30% better reach using the Agorapulse publisher!”. A Myth? Legend?
Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why
JANUARY 20, 2017
Facebook recently threw yet another curveball at marketers, but this time, it’s a challenge worthy of embracing. The change follows on the heels of a June update that ranked publisher content less favorably than posts from friends and families. So it’s understandable that some marketers–especially those that rely heavily on Facebook for generating a large volume of website traffic–would be worried. In reality, the update is an invitation to improve your content and step up your marketing efforts. So what’s a marketer to do? It’s that simple.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The compass idea illustrates this clearly. Wowza! Wowza!
Eighteen Tricks to Save Time and Money On Content Marketing
JULY 8, 2015
When we talk about content marketing, the conversation often moves to return-on-investment. If we want to talk about “saving” as it relates to content marketing, we must talk of both elements. Luckily there are some great tools and strategies that will put you in a much better “place” as you focus on engaging, unique, entertaining, and educational content marketing. .
Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
FEBRUARY 22, 2017
We launched our digital marketing agency (then it was called Twist Image , now it's called Mirum ) in 2000. We felt that technology had not permeated the marketing department. We knew that marketers were - candidly - afraid of technology. At the same time, there was a power struggle taking place as the IT department did not want to relinquish control of these websites to marketing, and the marketers were tepid to take it on (they did not want the liability should there be issues relating to security, data, etc.). What if marketing. analytics.
F8 2016: It’s a Good Time to Be a Publisher on Facebook
APRIL 14, 2016
Some F8 events have left marketers disappointed, wanting more. But F8 2016 provided hit after hit after hit to help the publisher. And I’m not even going into virtual reality, branded content, Sponsored Messages ads, developer tools (Account Kit, analytics for apps, Graph API v2.6, But today, I’m only going to focus on the changes made that help publishers.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. Ann Smarty is a search marketer and full-time web entrepreneur. Analytics. Follow.
Marketing Predictions for 2015
JANUARY 14, 2015
The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Sarah Mitchell.
Ultimate Guide to Measuring Social Media ROI
FEBRUARY 6, 2017
Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them. Analytics Publishin
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted. - Albert Einstein Say hello to my little friends, R.O. & I. Great job!
5 Marketing Myths
SEPTEMBER 15, 2014
Myths and misconceptions are abound in the marketing blogosphere. From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. Here are five common marketing myths I hear about frequently. 1) Analytics Make Your Marketing Program Succeed. Maybe Siri will read it to me.
10 Simple and Reliable Digital Marketing Metrics
Convince & Convert
MARCH 28, 2016
Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Digital Marketing Staples. 1. What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. How to Measure: First, enter your Google Analytics dashboard. Overall Traffic.
Which Instagram Analytics Tool Will Work Best for Your Business?
JUNE 29, 2016
Historically, Instagram hasn’t offered a central place for businesses to view their analytics. Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. When you do an analytical deep-dive, you need a dashboard. Crowdfire is an Instagram analytics tool that offers basic metrics. Crowdfire.
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Marketers use content marketing for: Brand awareness (79%).
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Build, Publish & A/B Test Landing Pages Without IT Log In or What Is It? Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. Copyright 2011 Unbounce Marketing Solutions Inc.
The 11 Best Free Email Marketing Tools
MAY 25, 2016
If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. There are countless email marketing services out there to choose from and plenty of reviews on each.
The 7 Deadly Sins Of Digital Marketing In 2014
AUGUST 1, 2014
Have we solved the most basic of questions for our digital marketing efforts? would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. If you want to talk about regrets in digital marketing, this is - without a doubt - my biggest regret. Not truly using and understanding analytics.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”
A More Elegant Question About Publishing And Money
MAY 14, 2016
How are publishers going to make money? With that, the definition of publishing expanded as well. Social media networks became part of the fold, and other publishing platforms that could have monetized with a revenue model that wasn't advertising-based, flocked to advertising as brands, agencies and media companies do what they do best: attempt to find more people to buy their products/services in the different places that these consumers spend their time. Now, the publishing and advertising businesses are in a huge, heaping pile of mess. content marketing.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Closing the loop on marketing ROI becomes both easier and more complicated at the same time. How does the Analytics provide that information?
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these 21 social media marketing tips to propel you to the next level: 1. This means you don’t have to publish as often. Not sure where to start?
A System for Easily Publishing Consistently Great Content – A Pamela Wilson Series
JANUARY 29, 2017
Content marketing works — you know that. Content marketing works best when it’s done consistently over time. It’s the act of creating and publishing useful content over time that creates business results. And I’ll begin to share my system for publishing high-quality content consistently. So I made a commitment to publish one new piece of content once a week.
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Save articles on Facebook with “Save for Later” The Facebook Save feature is a great tool that can help you curate relevant content that you can publish later on your Facebook page. Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. Curata (paid).
Angst Ridden Squirrel Dominates
JULY 26, 2016
Related Stories Landing Pages: The Key to Conversion Launch Sales with Landing Page Optimization Digital Marketing: Five Costly Mistakes. Great copywriting is the art of convincing the reader to actually read the first line.and eventually buy what you are selling. So perhaps the secret sauce you’re missing in your business is a better understanding of copywriting. Brian D.