The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. I’ll leave the in-depth answer to the analytics experts and Excel ninjas out there (along those lines a good recent post is Ian Lurie’s SEO Analytics, Middle Earth-Style ). In this post I’d like to highlight some of the key metrics for publishers to focus on. When it comes to analytics everything is relative. MORE >>

With the recent explosion of user-generated content – the  Wall Street Journal  reported that Facebook has 845 million users with more than 425 million daily visitors as of December 2011 and  Mediabistro  verified that published posts on Twitter surpassed 250 million daily – marketers need a new way to analyze social data to increase sales effectiveness. Enter actionable Social Analytics. Actionable Social Analytics  is  an evolving business discipline that studies social media metrics to help marketers use the findings to drive business intelligence. MORE >>

Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why I’m Loving expo-MAX Analytics June 14, 2010 25 voices share yours! Share 6 saves If you run any kind of online business presence – blog, website, e-commerce store – then one of the key things to have in place is an analytics system for measuring your metrics. While I use a mix of  Quantcast and Google Analytics for this site currently, over the last few days I’ve been messing around with expo-MAX analytics. MORE >>

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. Analytics. General Online Marketing. MORE >>

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Wowza! Wowza! Wowza! MORE >>