Jeff Esposito

APRIL 4, 2011

Before you go calling me Debbie Downer, think about it this way: Salesforce is in the market of CRM and mapping people to online transactions. While this is a hot buzz word for 2011, one has to wonder if the two platforms, packaged together are what a company needs. For example, what I use for social media monitoring is perfect for me.

Radian6 52

Radian6 Social Media Social CRM Company 52

Jeff Esposito

MAY 4, 2012

Heineken explains its response to dog-fighting PR crisis – this is an interesting read on how a mega-global brand dealt with a PR nightmare across multiple platforms. Market Research with Social Media: “Beyond the Echo Chamber” – Doug Haslam gives a good review of a recent social media breakfast. This post touches on that argument.

Klout 37

Klout Study Social Media Review 37

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. There is a mix of vanity in both of those two points, but it also plays to the vanity of social networking platforms. A common question asked is what are these tweets generating? How many people are seeing them?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. There is a mix of vanity in both of those two points, but it also plays to the vanity of social networking platforms. A common question asked is what are these tweets generating? How many people are seeing them?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 4, 2012

This in-store real estate will also help increase exposure to these companies’ social profiles, so you would think that there would be something in it for the customers connecting on a social platform right? When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

AUGUST 18, 2011

The event is free and is a rapid-fire platform of 30 speakers in 60 minutes on the future of media, public relations and social media. What is the new marketing mix? I am part of a cast that includes Gini Dietrich , Heather Whaling , CC Chapman , Deirdre Breakenridge and many more. Topics covered will include: Is advertising dead?

Eventful 34

Eventful Social Media Advertising Platform 34

Jeff Esposito

JULY 30, 2012

Social technologies have given consumers a voice and platform to communicate with brands. Marketers’ have spent their careers creating ads that drive consumers to purchase with little or no customer input. It has also given brands the opportunity to better understand their customers’ needs, wants, and demographics. And why should they?

Team 44

Team Resources Buy Examples 44

Jeff Esposito

JUNE 17, 2013

Social media roles require the same qualities and practices that marketers, communicators and strategists have had for years. Sure the platforms are always changing and it is real-time, it is still just talking and marketing. Many folks can do this.

Travel 42

Travel Trends Social Media Company 42

Jeff Esposito

MARCH 25, 2015

Creators publish Sparks in the open and organized hub to complete their content-marketing cycles — by allowing their content to burn and work for them in ways it can’t at other digital channels: where content is an ad unit, fleeting, disorganized, unfindable, isolated, unoriginal or in a closed network. Digital benefits.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 8, 2011

46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). As this market continues to grow, everyone working for a brand, agency or just participating in the conversation has a hand in how the platforms evolve in the future. 70% of the US’ 149 Million Facebook users login daily ( Ogilvy ).

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

JULY 11, 2011

Brand Awareness – given the nature of the platform, companies can search for their brand and products or services and see what is being said about them or their space. To help build up awareness, respond to questions about your company or share relevant information about the brand to potential customers who are discussing your market.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

MARCH 25, 2015

Creators publish Sparks in the open and organized hub to complete their content-marketing cycles — by allowing their content to burn and work for them in ways it can’t at other digital channels: where content is an ad unit, fleeting, disorganized, unfindable, isolated, unoriginal or in a closed network. Digital benefits.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MAY 6, 2011

Only downside is that the app is only available on a device that is synonymous with something animals would chow down on and they have ignored the Android market. If you are managing an account or strategy for a company across many platforms, you should look at doing an audit every now and then. Hopefully that changes.

Authentication 36

Authentication LinkedIn Conference Social Media 36

Jeff Esposito

MARCH 2, 2015

For a platform that many decried as dead since shortly after it’s launch, I find it quite curious about all of the current attention that the move is garnering. As a marketer, it is a gateway drug and helpful tie in to discovery. Note: Hangouts will not be part of this shift). and really breathed new life into Picassa.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 2, 2015

For a platform that many decried as dead since shortly after it’s launch, I find it quite curious about all of the current attention that the move is garnering. As a marketer, it is a gateway drug and helpful tie in to discovery. Note: Hangouts will not be part of this shift). and really breathed new life into Picassa.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

FEBRUARY 23, 2012

I’m looking forward to the weekend and getting our house ready to put it on the market to move to the ‘burbs. Can a community be hosted on a social site, or is social just a platform to expand a community. In just a few short hours the five o’clock whistle will be blowing and I for one will be jacked to hear it.

Data 28

Data Real Estate Tumblr Retail 28

Jeff Esposito

SEPTEMBER 1, 2010

The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JUNE 29, 2011

Reducing push marketing spend. If you are leveraging social media as a communications platform to reduce customer service or churn, you can tie a value back to it just as easily as the revenue metric above. Reducing customer service time. Increasing awareness of product issues or improvements. Reducing customer churn.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

MAY 31, 2011

Some common areas include: marketing, product management, PR, user experience and quality assurance. This agnostic view will allow you to focus on execution instead of revamping your roadmap every time a new platform comes along. The first thing to do is to step back and look at the company as a whole. What are you measuring?

Team 43

Team Social Media Metrics Training 43

Jeff Esposito

JANUARY 21, 2011

That was followed up by some real awesomeness as I sat in on a panel for #PRStudchat to discuss social media policies and then yesterday evening, Vistaprint hosted their first ever event for local micro businesses to discuss marketing and I was able to give a crash course on social media.

Policies 32

Policies Travel Social Media Consultant 32

Jeff Esposito

MAY 29, 2015

The evolution of Facebook as a platform was a challenge at times, but something that also kept me and the teams involved on their toes and looking for ways to iterate, play the algorithm game and give the best value and education to the folks who came to the page for a connection.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

The evolution of Facebook as a platform was a challenge at times, but something that also kept me and the teams involved on their toes and looking for ways to iterate, play the algorithm game and give the best value and education to the folks who came to the page for a connection.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

AUGUST 27, 2010

While there are fewer applications for the platform, its growth can’t be ignored. How Much Can ‘Jersey Shore’ Cast Really Do for Marketers? – What is interesting is developers gambling on excluding the medium for applications. Now this one makes the list to show how far our culture has degraded.

Posterous 32

Posterous Creative Commons Disqus Applications 32

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. And really different tools can be used to measure different things.

Metrics 28

Metrics Review Social Media Video 28

Jeff Esposito

OCTOBER 20, 2010

Teresa Cantwell is the marketing and community manager at EXPO Communications, Inc. Teresa spends her days getting to know the EXPO community and helping provide a platform for consumers to voice their unbiased opinions through a variety of programs. Share some thoughts, tips, and critiques. Let’s hear it.

Smart Phone 32

Smart Phone Communities Tips Groups 32

Jeff Esposito

NOVEMBER 5, 2012

campaign on the Start Some Good crowdfunding platform are used to launch my startup – the SMAC! it, by pledging your financial support here. Check-writer only? See bottom of this post for details). Funds pledged to my SMAC! Sock Monkeys Against Cancer product line, which so far includes two SMAC!

Startup 42

Startup Banking Flickr Research 42

Jeff Esposito

AUGUST 23, 2013

For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. Aside from disseminating the information faster, people can react using the social platform and share the information or retweet it with the hash tag (#). 140-Character Free and Effective Marketing.

Hotels 39

Hotels Sports Trends Statistics 39