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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. It is used to identify patterns and trends in data for informed decision-making.

Analytics 110
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9 social media marketer predictions for 2022

Sprout Social

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

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The New Social Currency, a research from Social Listening to Audiences Analysis

Audiense

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. Who are these people? How do they feel about the topic/brand?

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How to Start a Social Media Marketing Agency: Step by Step

agora pulse

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. Get That Research Done and Strategy Written. Social media marketing agency tip.

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The Content Writer Role at Buffer: What We Looked For In Applications

Buffer Social

How we assessed experience Here are the four application questions we had to assess experience level: Please select all areas you have marketing experience with: (You are not required to have skills in each of these areas, this is just an assessment.) Y/N) If yes, what did you use Buffer for? Why was Buffer the tool you selected?

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10 All-Important Skills That Successful Social Media Managers Have

agora pulse

Social media management tools can also significantly expand social media marketing potential. They also work with supervising managers working on other niches in the marketing field to sync up marketing efforts. Research skills to fact-check and stay up to date on social best practices. Customer service.