Sprout Social

JUNE 27, 2023

According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Doing this will help you future-proof your strategies so you are well-prepared to take on market dynamics. What’s important is that you decide which ones are most relevant to your business.

Review 128

Review Brands How To Analysis 128

Sherrilynne Starkie

JUNE 7, 2012

I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. Using Social Media to find a job. Related posts: Social media in health care. The Next Frontiers in Social Media. 10 Red Flags when Interviewing Social Media Pros. I’ve posted my slides below.

Social Media 323

Social Media Health Care Case Study Overview 323

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.

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YouTube HootSuite Marketing Video 145

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

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Video Marketing Vimeo YouTube 133

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

Video 100

Video Vimeo Marketing YouTube 100

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. In this 15 minute podcast you will learn:

Nielsen 165

Nielsen How To Influencer Overview 165

Mindjumpers

JUNE 6, 2011

Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. Benefits from social media initiatives. According to conducted surveys: - The main benefit of social media is customer engagement. -

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Cost Social Media Overview Case Study 247

Mindjumpers

OCTOBER 22, 2010

Click to view large: Similar Posts: 5 Great Infographics About Social Media. 3 Infographics on Why You Should Use Social Networks as Marketing Tools. Popular Blog Posts About Social Media. Technorati Tags: Brian Solis , Conversation Prism , Infographic , Social Media , Social Network.

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Conversation Technorati Overview Social Networking 182

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

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Template Templates Social Media RFP 79

Keyhole.co

OCTOBER 13, 2023

The modern labor market and recruiting system are changing very fast. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. Also, this type of recruiting includes employer branding and influencer marketing. For example, with the help of Keyhole.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. This is a quick overview of the new features on these sites.

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B2B Features Social Media Aggregator 155

Buffer Social

MAY 21, 2018

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. For more information on how these API changes relate to the Buffer product, you read this full overview with all the details in the Buffer FAQ. It’s almost like “Inbound Marketing 2.0”.

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API Facebook Marketing How To 111

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. After all—knowing that we need a website and a social media presence is old news. Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Mindjumpers

NOVEMBER 3, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#. So, how is word-of-mouth marketing connected with social media? Word-of-mouth marketing: when a human phenomenon goes business.

Social Media 216

Social Media Marketing Influencer Technorati 216

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. It shouldn’t take you more than 1-2 hours to set up your Product Page.

LinkedIn 129

LinkedIn Products B2B Review 129

Buffer Social

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Analytics 98

Analytics LinkedIn Data Metrics 98

Mindjumpers

NOVEMBER 23, 2012

We are soon entering a new year, and it is therefore time to make an overview of how the digital landscape has evolved during the past year. As of 2012, social is already too big to ignore. Not surprisingly, social network usage, e-commerce as well as social gaming is growing. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Think about it.

Social Media 106

Social Media Marketing URL Hashtag 106

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? There’s an ocean of potential customers you can reach on Facebook.

Strategy 111

Strategy Facebook Marketing Metrics 111

Mindjumpers

JUNE 15, 2011

Tweet I found this interesting infographic on SocialWayne.com which gives an in-depth overview of Twitter. After a lot of integrations and updates, the social networking site looks even more exciting and upcoming. How to Use Twitter As a Marketing Channel. Corporate Twitter also looks like its picking up. -

Twitter 214

Twitter Overview Upcoming Social Networking 214

Ignite Social Media

JULY 19, 2017

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. If you don’t, here’s a brief overview of their guidelines. Due to this rise in FTC involvement, some of the social networks have adjusted their platforms.

Influencer 97

Influencer Social Media Brands Guidelines 97

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Source: Digital 2022 Global Overview Report. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic.

Tips 141

Tips HootSuite Facebook How To 141

Unmetric

JULY 2, 2019

There’s a host of features that will help you analyze your brand’s social media performance on LinkedIn and make better marketing decisions. Top features: An overview of your page stats that include follower growth, engagement, and status updates (likes and comments). G2Crowd Rating: 4.2. SocialPilot. Whatagraph. Conclusion.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

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Organization Content Marketing Template 60

Unmetric

AUGUST 9, 2019

Social networks solely built for visual-sharing attract brands like a moth to a flame. In fact, e-commerce businesses benefit the most out of this network by creating an effective visual presence on Pinterest to reroute the audience to their own sites. networks (Pinterest, Instagram, Facebook, Twitter, YouTube, and LinkedIn).

Analytics 126

Analytics Tools Price Curation 126

Mindjumpers

AUGUST 29, 2012

On our blog, sharing the newest changes and opportunities available on the most predominant social networks is a big part of our editorial mindset. The final step in the guide is where Facebook really becomes interesting to brands: Capture your fans’ attention and they will spread your brand message to their network.

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Sites Facebook Overview Guidelines 228

Buffer Social

JANUARY 12, 2018

If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. They will make social media marketing on the go super easy and smooth for you. You’ll be able to sign up with one of your social network accounts (Twitter, Facebook, or LinkedIn) or your email.

Mobile 95

Mobile Social Media Tips Marketing 95

Bare Feet Studios

DECEMBER 4, 2009

I love doing this type of session – one and half hours of touring the social web and discussing the implications for marketing, customer service, new lines of business, technology, and of course the ever-present legal and HR concerns. They shall remain anonymous for now. For me, it is a case study within a case study.

Overview 52

Overview Social Media Copyleft Upcoming 52

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Ignite Social Media

NOVEMBER 16, 2022

But today, let’s get to know what Hootsuite really is and how you can make use of it for your social media marketing. Hootsuite is a social media management tool that gives businesses and organizations the ability to monitor all their social media channels from one platform. What is Hootsuite? Hootsuite Pricing.

HootSuite 85

HootSuite Review Social Media Management Price 85

Talkwalker SM

JULY 13, 2016

The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. With social listening , brands can find out how successful their strategies are at the click of a button.

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Metrics Instagram Analytics Marketing 60

Sprout Social

SEPTEMBER 13, 2022

Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Templates for every social network. Key features: Organizes your data into four sections: Overview, Content, Followers and LIVE. TikTok marketing tools. Here are some of our favorite marketing tools: 9.

Tools 123

Tools Strategy Video Library 123

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Social Media 194

Social Media Metrics ROI Klout 194

Talkwalker SM

APRIL 18, 2016

A branded marketing message or a word of mouth recommendation? This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. This above list gives us a good first overview of the kind of accounts Starbucks may want to look at.

Influencer 60

Influencer Process Overview Marketing 60

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. More networks in play, means the need for more experimentation, optimization and analysis.

Strategy 98

Strategy Aggregator Overview ROI 98

Ignite Social Media

NOVEMBER 16, 2022

But today, let’s get to know what Hootsuite really is and how you can make use of it for your social media marketing. Hootsuite is a social media management tool that gives businesses and organizations the ability to monitor all their social media channels from one platform. What is Hootsuite? Hootsuite Pricing.

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HootSuite Review Social Media Management Price 78