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How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. This is to ensure vendors adhere to stringent regulations, comply with open-source licenses and appropriately maintain their technology.

Policies 104
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I've Used Bluesky for 6 Months – Here's What You Should Know

Buffer Social

Among them is Bluesky , which is a decentralized, invite-only social network built on an open-source protocol  (I’ll explain what this means even though I barely understand it myself). Users also pointed out that the team refused to publicly acknowledge their errors in handling the situation, leading to distrust.

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Battling burnout as a social media manager

Sprout Social

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. As a manager, my team looks to me to set boundaries and standards.

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The Complete Guide to Using Stock Photos in Your Marketing

Buffer Social

In this post, we’ve teamed up with Unsplash to bring you the complete guide to stock photography and answer the ever-illusive question: should you be using stock photos for your marketing? When it comes to finding the right images to use in our marketing efforts it goes far beyond simply finding an image that simply “looks nice.”.

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The Rise of the T-Shaped Agency Model

Convince & Convert

He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. We work with a lot of agencies and have come to recognize the challenges that leaders are facing in today’s hyper-competitive market. It’s a slow model that does not evolve quickly.

Microsoft 119
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5 Things I’ve Learned from Running BizSugar

Techipedia: Tamar Weinberg

BizSugar is built on Pligg, an open source content management system. Take the time to learn which features to use and which to ignore because they don’t fit your strategy, or your market. Automatic spam filters only go so far, so having a team in place to actively manage the site is essential. Learn to Use the CMS.

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CRM for the SMB

Small Business Mavericks

Today’s CRM market is filled with many systems that are appropriate for the small business owner. SugarCRM – Companies looking for a high level of flexibility and ownership over their CRM will want to take a look at SugarCRM, the leader in open source CRM software. By Lauren Carlson. But times have changed.