Bill Hartzer

MARCH 26, 2010

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. – Working across all wireless carriers.

Mobile 138

Mobile Wireless Retail URL 138

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 124

Team Questions Retail Marketing 124

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 100

Team Questions Retail Marketing 100

Oktopost

DECEMBER 1, 2020

Marketing teams try to answer these questions every day, but is there a way to actually quantify human behavior when it comes to marketing? In the following case study, we will look at the buying process step by step and see how understanding cognitive biases can help shape your marketing efforts and bring your team better results. .

Sites 71

Sites Marketing Case Study Discount 71

Convince & Convert

JUNE 25, 2014

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible.

SMS 165

SMS Campaign Mobile Marketing 165

Twist Image

JANUARY 23, 2014

I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. " In the end of that Seinfeld episode, George''s wallet exploded.

Retail 84

Retail Startup Marketing Mobile 84

Twist Image

NOVEMBER 30, 2016

For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It also means that your mobile experience should not be a less-than experience from your desktop. The argument against mobile-first.

Mobile 40

Mobile comScore Retail Data 40

The Realtime Report

JANUARY 28, 2020

“It makes branding consistency difficult and can lead to confusion about the correct way to present the logo in different contexts,” said Dawson Whitfield, founder of logo design software company Looka. Nearly two-thirds of people (63%) prefer the retailer’s redesigned logo. People Prefer Slack’s New Logo.

Yahoo 103

Yahoo Retail Survey Hashtag 103

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile 225

Mobile comScore Insurance Sites 225

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? With mobile internet use on the rise these numbers are only going to soar. Saying It Social said: Is your business easy to find for local and mobile searchers?

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Twist Image

MARCH 28, 2013

There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. accuracy using only ambient WiFi signals that are already present in buildings.

GPS 81

GPS Retail Apple Marketing 81

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Twist Image

FEBRUARY 23, 2017

You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" She explained that, while retailers fawn over the latest glitzy gadget, hoping it'll catch on as the next big thing, people just want to buy stuff as quickly and easily as possible.". A mobile device? Not so fast.

Retail 68

Retail Microsoft Mobile Data 68

Twist Image

JANUARY 16, 2015

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. As a consumer, how often have you clicked on a mobile ad. As a marketer, my gut reaction is always the same: "whoops. As a marketer, my gut reaction is always the same: "whoops.

Mobile 40

Mobile Advertising How To Analytics 40

Social Media Strategies Summit

JANUARY 2, 2020

Social Media has truly grown into its maturity as a marketing channel. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product.

Campaign 168

Campaign Meme Social Media Instagram 168

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156

Campaign Social Media Retail Discount 156

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. You can also design header templates, marketing materials, documents, presentations, and invitations. And its FREE! www.canva.com.

Social Media 100

Social Media Instagram Buy Retail 100

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. You can also design header templates, marketing materials, documents, presentations, invitations and ads. And its FREE! www.canva.com.

Social Media 100

Social Media Instagram Buy Retail 100

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Focus on Educating, Not Selling.

Conversation 160

Conversation Video Content How To 160

Oktopost

APRIL 20, 2021

Many of Google’s recent changes are designed with the needs of Google’s users at the forefront — but web marketers, not so much. While Google is not known for being transparent about how its algorithm determines search rankings, there are a few different types of user engagement that are particularly relevant: Mobile Optimization.

SEO 62

SEO Engagement Real Estate Metrics 62

Twist Image

MARCH 15, 2013

In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace.

Marketing 100

Marketing Press Release Tumblr Loyalty 100

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Twist Image

AUGUST 13, 2013

They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. By looking at channels like Twitter and Instagram , one could argue that the mobile experience is actually superior to that of the Web-based one. Whether it''s writing a document, editing a spreadsheet or building a presentation.

comScore 101

comScore Retail Mobile Banking 101

Twist Image

MAY 21, 2013

Screens are mobile. Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. Prior to my closing keynote presentation, there was a panel discussion about the state of media. Screens are connected.

iPad 105

iPad Tumblr Yahoo iPhone 105

Twist Image

FEBRUARY 9, 2012

I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. Zero sum games.

Retail 91

Retail Fashion Comparison Hotels 91

Twist Image

FEBRUARY 4, 2014

As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world, attention is always paid when the virtual store does something physical. It''s the kind of news that, typically, sends shock waves through the retail and technology landscape. Retail everywhere.

Retail 83

Retail Apple Wireless Buy 83

Twist Image

SEPTEMBER 25, 2016

Next week is the National Retail Federation and Shop.org 's Digital Summit In Dallas. NRF's Artemis Berry talks with digital marketing guru Mitch Joel. Mitch Joel   --  author, blogger and president of global digital marketing agency Mirum  -- wasn't dubbed the "Rock Star of Digital Marketing" for nothing. Endless aisles?

Retail 40

Retail iPad Blogger Mobile 40

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As a more mobile-centric network, Instagram could be taking a bigger share of time as a source of entertainment and distraction. Retail, consumer goods, and education sent messages also dropped, though less dramatically.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

MAY 11, 2023

Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. TikTok: TikTok launched its Brand Safety Center to provide marketers with up-to-date news and recommendations on brand suitability within the network. Curious how real brands use this feature?

Reputation 131

Reputation Tools Brands How To 131

Ignite Social Media

DECEMBER 5, 2017

Retailers often stock their stores with extra employees to help during the busy holiday season, so why should your social media channels be any different? You may think between presents, eggnog, and family that social media usage would be down during the holidays. Read on for more info and tips for holiday coverage. Well … think again.

Social Media 105

Social Media Retail Team Engagement 105

Twist Image

SEPTEMBER 28, 2012

There is a much bigger marketing and sales opportunity that exists. With this commerce-based business, you can buy presents for your friends, get them shipped quickly and I especially like the ability to only pay for that gift once the receiver accepts it. mobile commerce. mobile social commerce. advertising platform.

Adwords 102

Adwords Facebook Retail Apple 102

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

Travel 40

Travel Conference Tourism Forums 40

Social Media Strategies Summit

OCTOBER 16, 2019

are on Snapchat), marketers can’t afford to ignore this platform. trillion annually, representing 30% of total retail sales. trillion annually, representing 30% of total retail sales. As more and more marketers turn to Instagram Stories, there is less competition on Snapchat. Heather Kozera, VP of integrated marketing.

Brands 104

Brands NGO Authentication Campaign 104

Ignite Social Media

MARCH 19, 2019

If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both new and old. A retail brand could put together an outfit or room design from start to finish to inspire users to buy products or create something similar. Wallpapers.

Instagram 132

Instagram UGC Retail Eventful 132

Idaconcpts

FEBRUARY 15, 2013

The app allows for two-way scheduling, allowing companies to communicate with their customers by presenting them interactive content from any remote location. For example, customers attending an event organized by a company can see virtual participation from company officials who are not physically present at the event. FourSquare.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Twist Image

JUNE 14, 2013

In both of my business books ( Six Pixels of Separation and CTRL ALT Delete ), the case it laid out for just how much technology, innovation and connectivity has changed business (yes, it''s much more than just the media and marketing sides of things). Because of this, the concept of opening up a local retail outlet seems counterintuitive.

iPad 101

iPad Startup Retail Meeting 101

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

Travel 47

Travel Conference Tourism Hotels 47