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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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The Cure for Imposter Syndrome as a Marketer

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. Catch all episodes here. Episode Summary.

B2B 131
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How to Utilize Social Media as a Startup

Socialmedia.biz

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool. As a small, community-focused startup, a strategic social media presence can be your next go-to strategy for getting the word out about your brand.

Startup 109
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Allen Gannett on Developing the Right Ideas at the Right Time

Oktopost

Watch the recording: Want to hear more from renowned marketing leaders? Allen was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

B2B 118
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Facebook Live Will Dominate Video Streaming

The Social Media Hat

Startups like Meerkat and Blab popped up. Tumblr and YouTube integrated live streaming options, and even Microsoft may be getting into the game now that they've purchased LinkedIn and could marry it with their previous acquisition, Skype. And boy, have we seen alternatives. Twitter developed Periscope. Keep Up With Social Media!

Video 155
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The Top 10 Stress-Free Social Media Planning Tools

Hootsuite

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. You can also find tons of tutorials on YouTube (shoutout, Hootsuite Labs !), or FREE for all Hootsuite Enterprise accounts Who it’s for: Visual Instagram marketers 4. Without the right tools, you’re bound to get lost at sea.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now). Finally, you need a game plan for publishing content.