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The Ultimate Beginner’s Guide to Video Content Marketing 

Ignite Social Media

But with everybody turning to video marketing, it has become so hard for some to stand out from the crowd. So, how can you make sure your video content marketing strategy is on point? Here’s your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach.

Video 146
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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

57% of LinkedIn users access the site using mobile devices. While that number is actually low when compared to Facebook ( 88% ) or YouTube ( 70% ), it’s still important that marketers make sure to optimize their content (e.g. links, forms, video) to mobile. LinkedIn age demographic. 30,000-$49,999: 20%. 75,000+: 45%.

LinkedIn 138
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A marketers’ guide to TikTok analytics

Sprout Social

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. You can access this from both mobile and desktop. On mobile, the workflow is a bit more complicated. Viral video continues to rise in popularity and redefine trends.

Analytics 133
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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Platform Evolution Attracting Brands LinkedIn is transitioning beyond a job board , becoming a valuable space for influencers and CEOs to build their brands, with a burgeoning market of specialists ready to assist in maximizing LinkedIn's potential. Supporting News Organizations with Shorts YouTube is allocating $1.6

News 71
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How to make sure you’re marketing to Gen Z the right way

Sprout Social

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

Social Media has truly grown into its maturity as a marketing channel. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product.

Campaign 165