Proactive Report

DECEMBER 14, 2014

Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels. You have to be conscious of the location of disclosure – it has to be on the exact post, not in another place on your blog or website. THE WAKE-UP CALL.

Guidelines 67

Guidelines Hashtag Training Journal 67

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer 145

Influencer Social Media Marketing How To 145

Ignite Social Media

MARCH 18, 2024

Full disclosure, I’m a longtime Duke basketball fan and therefore biased on this topic. However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in.

Social Media 96

Social Media Marketing Nielsen Resources 96

Josh S Peters

FEBRUARY 24, 2009

As of today I have begun working with Symantec and their GoEverywhere project as their social marketing manager. I wanted to have this disclosure open and out there so when I talk about the company and the truly awesome work being done you know that I am working for them right now and you’re not feeling mislead.

Lijit 100

Lijit Consultant Project eBook 100

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. This is especially important as AI tools also provide brand insights vital for cross-organizational teams like customer experience and product marketing.

Policies 109

Policies Marketing How To Guidelines 109

Ignite Social Media

FEBRUARY 19, 2024

Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Why Campaigns Want Access to Influencer Audiences A major driver of political influencer marketing is influencers’ sway among younger voters – a hugely coveted demographic.

Influencer 106

Influencer Campaign Collaboration Authentication 106

Forbes Social Media

DECEMBER 16, 2022

The disclosure of three high-level departures comes one day after Trump hawked Truth Social's latest "major announcement"—a line of $99 NFTs.

Marketing 98

Marketing News Social Media 98

Bill Hartzer

MAY 27, 2011

The FTC is formally asking people just like you and me (the public) for advice and guidance when it comes to disclosure in online advertising. Now is your chance to help the FTC decide the rules. The FTC will seek public comment for 45 days, beginning today and continuing through July 11, 2011.

Advertising 115

Advertising Press Release StumbleUpon Reddit 115

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. As with any platform new to the ad space, advertising on TikTok is limited to brands with larger marketing budgets.

Marketing 217

Marketing Authentication Trends Feed 217

Sprout Social

JULY 8, 2021

Does affiliate marketing make sense for you and your business? Let’s be clear, though: affiliate marketing isn’t some sort of get-rich-quick scheme. What is affiliate marketing, anyway? Despite the jargon, the concept here is pretty simple, especially if you’re familiar with influencer marketing.

Affiliate marketing 134

Affiliate marketing Affiliate network Marketing Blogger 134

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 90

Marketing Privacy Policies Issues 90

Dave Fleet

AUGUST 22, 2011

So, when I heard about Social Marketing to the Business Customer (by Paul Gillin and Eric Schwartzman) , I picked-up a copy straight away — because I think the marketplace is desperately in need of solid B2B books offering practical social marketing advice. Dell, Starbucks, and so on (disclosure: Starbucks is an Edelman client).

Review 369

Review Case Study B2B Marketing 369

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Later

JUNE 9, 2021

Not only does this open up new ways for creators and influencers to earn on Instagram , but it also means brands can benefit from an entirely revenue-based form of influencer marketing. How Does Disclosure Work for the Instagram Affiliate Tool? New to the world of disclosure? Ready to find out more? Source: Instagram.

Instagram 113

Instagram Tools Affiliate marketing Influencer 113

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

Content 375

Content Marketing Advertising Analysis 375

Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. Instagram influencer marketing. million times. Set up no-obligation chat.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Ignite Social Media

NOVEMBER 17, 2021

But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. The Facebook Pixel Is Abandoned by Marketers. The FTC Finally Cracks Down on Influencer/Brand Disclosure Abuses. When you talk to marketers, they act like everyone has left the platform.

Social Media 208

Social Media API Reputation Compete 208

Socialmedia.biz

DECEMBER 19, 2018

As an independent contractor, you have the freedom to create your own schedule, but marketing your services can be a challenge. That means using the same logo, colors and voice across your social media accounts, website and other marketing materials. Develop Your Brand. In the gig economy, you are your own brand.

Social Media 110

Social Media Tips Marketing Influencer 110

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

Influencer 133

Influencer How To Marketing Instagram 133

Waxing UnLyrical

MAY 31, 2018

There are legal rules marketers and PR professionals aren’t always aware of, and there can be serious legal consequences if these rules are violated. So here’s the solution to problem #1: Create your own images, videos, and other materials for your marketing. Proximity (Don’t make users scroll or zoom to see disclosure.).

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Socialized

JANUARY 30, 2019

Affiliate marketing is an excellent source of online revenue. It’s a process through which marketers promote other people’s services or products and earn a commission whenever there’s a sale completed. For that reason, affiliate marketing needs a more hands-on approach to compel readers to act. Understand Your Audience.

Affiliate marketing 100

Affiliate marketing Tips Marketing Fashion 100

Hootsuite

AUGUST 3, 2023

Its three-pronged mission is to protect investors, facilitate capital formation, and maintain fair and efficient markets. The SEC is on the lookout on every social platform to identify potential violations, monitor fraudulent activities, and ensure the fair disclosure of information. No one is safe.

Social Media 85

Social Media Tips HootSuite Policies 85

Waxing UnLyrical

APRIL 11, 2016

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. ” 3.

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. But I don’t need to have signed up to know one thing: this company is not engaging in true influencer marketing. Here are some guidelines. Create content?

Influencer 100

Influencer Marketing Banking Guidelines 100

Ignite Social Media

NOVEMBER 27, 2019

New FTC Requirements for Influencers that Impact Brand Marketers. The FTC released a new disclosures guide for influencers and the changes could impact your influencer marketing programs. Among the new changes, disclosures must now be in close proximity to the product and be clear about the relationship.

Trends 96

Trends Influencer Instagram YouTube 96

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance agents feeds your sales funnel.

Insurance 88

Insurance Social Media Policies HootSuite 88

Later

DECEMBER 10, 2019

As influencer marketing shows no sign of slowing down on Instagram, it’s more important than ever to know the FTC’s rules. When Do the FTC’s Rules of Disclosure Apply? And this includes cracking down on deceptive influencer marketing. When Do the FTC’s Rules of Disclosure Apply? Is using the hashtag #ad enough?

Instagram 80

Instagram FAQ How To Influencer 80

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. How do you get non-marketers involved?

B2B 155

B2B Questions Content Repository 155

Ignite Social Media

DECEMBER 12, 2017

55% of marketers report a lack of resources for quality content production across the industry. Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. First off, know that you’re not alone!

Social Media 239

Social Media Content UGC Influencer 239

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 132

Social Media Privacy Marketing Policies 132

Hootsuite

JUNE 21, 2023

FINRA’s overarching goals are to protect investors and ensure market integrity. They also oversee disclosure and recordkeeping requirements for investment products. #1 So, you need to provide testimonial disclosures. Hootsuite makes social marketing easy for financial service professionals.

Social Media 100

Social Media Guidelines Tips HootSuite 100

Convince & Convert

AUGUST 19, 2015

The evolution of informational access is nothing new, and neither are the struggles marketers experience to keep up. While ethically any influencer has a responsibility to their audience to disclose a brand relationship, legally the brand is the one who gets in trouble when disclosure is lacking. Simplifying Disclosure.

Influencer 60

Influencer How To Marketing Guidelines 60

Dave Fleet

MAY 28, 2020

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. It’s much harder to make difficult decisions about what you should do.

Strategy 195

Strategy Social Media Committee Resources 195

Dave Fleet

MAY 28, 2020

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. It’s much harder to make difficult decisions about what you should do.

Strategy 195

Strategy Social Media Committee Resources 195

Forbes Social Media

APRIL 4, 2022

Elon Musk's surprise disclosure about his new investment in Twitter sent the shares soaring, boosting departed founder Jack Dorsey's net worth, too.

Twitter 98

Twitter List News Social Media 98

Waxing UnLyrical

MARCH 21, 2014

Over and above that, crowdfunding is integral to the #HopeProject campaign SBC is working on for Milaap (disclosure: client), not to mention building and motivating communities to do good is a particular passion of ours, so I figured I’d share it with you. Community Building Marketing Nonprofit Shonali Burke Social Media'

Community building 245

Community building Consultant Campaign Communities 245

Sherrilynne Starkie

JANUARY 25, 2014

Jeff Jarvis , a respected journalist and blogger (of Dell Hell fame) blogged about the Times launch: “Do you find value in reading an opus from Dell about “Reaching Across the Office from Marketing to IT“? Also, sponsored articles will carry a label and full disclosure, a common practice for native ad content. Related articles.

Advertising 289

Advertising Survey Journal Wikipedia 289