KIKOLANI | THURSDAY, DECEMBER 13, 2012
[Marketing] How To Build an Awesome Video Trailer For Your Blog
In addition to their entertainment factor, trailers are killer marketing tools. If you’re a marketer, you know that people don’t make decisions based on logic. Let’s dive into the step-by-step “trailer creation formula,” starting with… Step 1: Refine Your Marketing Message. Personally, I don’t focus too much on social media ( email marketing is where it’s at ), but it’s important to start creating awareness of your project as soon as possible. Email Marketing. This is a guest post by Logan Marshall. Sweet.
TWITIP | MONDAY, AUGUST 30, 2010
[Marketing] Never Go Out Without Your Twitter: Wear It!
August 31, 2010 Phillip Gibb @phillipgibb is this offline marketing, lol. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip William Le Ferrand @mytwittshirt Im a 23 yrs old computer computer programmer; I cofounded myTwittshirt.com to investigate on new usages around social networks. Never Go Out Without Your Twitter: Wear It! 5 As Twitter enthusiasts, we are very proud of our Twitter feeds.: They reflect our centers of interest as well as our opinions.
BRASS TACK THINKING | WEDNESDAY, MARCH 30, 2011
[Marketing] Proposing Partnership Properly
Joint marketing, content creation, or other time- and resource-heavy commitments that you can’t take on alone? Have you gotten this in your inbox, or uttered this open ended phrase? “I’d like to find more ways to partner/collaborate/work together (insert your variation here). Most of us that work for successful or visible businesses get this a lot, or if you’re a successful individual, you might get it a lot too. However, it’s likely that your target doesn’t have time to simply muse on how they can help grow your business. Be concise. Is it scale?
JEFF KORHAN | MONDAY, JULY 12, 2010
[Marketing] Social Media Success Happens
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Cross-Collaboration with Social Media | Main | Watch Your Social Media Language » July 12, 2010 Social Media Success Happens Every success that I have had with social media can be traced back to this: Having the faith that my efforts will eventually yield the desired results. When I get a lead from my social media networking and marketing that results in new business. know that may sound like an idealistic perspective, but it is nonetheless true.
TAYLOR MAREK | FRIDAY, FEBRUARY 26, 2010
[Marketing] Can you Run your Business with only an IPad?
Greatest thing since iSlicedBread?) , is that Apple is purposely marketing this as a “content consumption device. and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? What do you think? Can Paul do it? I am personally interested in this challenge.
CONVINCE & CONVERT | THURSDAY, DECEMBER 15, 2011
[Marketing] Should Your PR Firm Be Your Social Business Advisor
Social is about more than marketing, it impacts every corner of the organization. Second, I don’t think my clients (many of whom are large companies) want to take complex, transformational, years-to-go-before-we-get-there, this changes everything, reorganize all your people counsel from their social and digital marketing consultant (even a very good one, if I may be so bold). But even though they’ve rolled out an “Edelman Consulting” brand as their business advising division, they are still marketers and social scientists at heart. believe in it.
CONVINCE & CONVERT | THURSDAY, JANUARY 23, 2014
[Marketing] 5 Creative Examples of Selfies as Social Media Content
Creative Examples of Selfies as Social Media Content is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? The quick and simple answer is – they shouldn’t! Selfies are not just a fun trend – they can also inspire. MuseumSelfie Day.
WHAT SPINKS THINKS | MONDAY, AUGUST 17, 2009
[Marketing] Mentor Monday: 5 Reasons to Have a Mentor
The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals Mentor Monday: 5 Reasons to Have a Mentor Photo cred: Timothy K Hamilton If you didn’t already know, mentors are the single most valuable resource a young professional could hope to enjoy…aside from actual experience. Starting off isn’t easy. Mentors make it easier. If you are able to create meaningful relationships with older, more experienced professionals, you’ll certainly have a leg up on your competition. mentor provides you with… Their experiences. Their network.
KIKOLANI | THURSDAY, JUNE 2, 2011
[Marketing] Fetching Friday – Resources Mashup & Stand By Me
The future of marketing – an infographic on how blogging and social media fit in with business. 36 essential hashtags for getting found on Twitter – a great guide for marketers on Twitter. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Personal Development / Productivity. Photo of the Week.
SOSHABLE | TUESDAY, FEBRUARY 5, 2013
[Marketing] Teaching and Learning #AutoMarketing this Week at #DMSC and #NADA2013
Sure, there’s fun that is to be had at these events, but the real goal is to learn the latest and greatest offerings in the industry, the state of how the manufacturers are positioned for the year, and the best practices in the ever changing world of this robust industry, particularly when it comes to marketing. It starts off with the Digital Marketing Strategies Conference by First Class Educators and PCG. It’s that time of year again. The annual meeting of the minds in the automotive industry descend on Orlando for a week of fun and frolic. Not really.
ARI HERZOG | WEDNESDAY, FEBRUARY 23, 2011
[Marketing] Why Blogging is Still Not Dying
Blogging — or content marketing, if some want to call social publishing that — is very much alive. -- Thanks for reading Why Blogging is Still Not Dying by Ari Herzog. It is sad that an article published on this blog 26 months ago on the fallacious death of blogging must be written again. You may blame The New York Times. With a sensational headline undoubtedly intended to bait web visitors to click and read about the wane of blogs , NYT reporter Vernon Kopytoff cites a 12-month-old survey and concludes that social networking is to blame for the end of blogs. Media blogging
KIKOLANI | WEDNESDAY, NOVEMBER 30, 2011
[Marketing] 15 Wasteful Habits of Unproductive (and Unsuccessful) Part-Time Bloggers
Everyone thinks they should have a blog when they start marketing online; yet, you’d be surprised how many “bloggers” have no idea why they’re doing so. For example, I wasted over a year with my Network Marketing blog because I was not clear about who my target audience really was. This is a guest post by Dr. Bob Clarke. It’s hard enough to build a successful and profitable blog when you have all day and night to devote to it. The fact is, if you want to succeed as a part time blogger, you’d better bring your “A game” at all times. You Don’t Understand WHY You Want to Blog.
WRITTENT BLOG | MONDAY, JANUARY 5, 2015
[Marketing] 11 Things to Keep in Mind When Hiring Freelance Writers
You need it for your website, your marketing, and your clients – you need it to stay relevant in your industry. Image source. As a small business owner, hiring freelance writers may be something that you do quite regularly, or at least, something that you plan on doing. What choice do you have, right? In-house writers are expensive, and content is king. But are you doing it right? Are you hiring the right people for the job? You might not be, and a simple oversight can cost you time and money when you’re outsourcing content. The wrong freelancers can even sink your business.
WRITTENT BLOG | WEDNESDAY, JUNE 5, 2013
[Marketing] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
There are ways to direct your energy that make a far bigger impact than others – and we’ve highlighted the best and worst practices for today’s content marketer: 1. Even the most brilliant content marketing strategy can fall short if you’re not targeting terms that people are actually searching for. Google’s Matt Cutts advises content marketers to write naturally, and worry more about creating something brilliant than how many times they incorporate their long tail keyword. Is it true that marketers ruin everything? Is SEO dead? Not exactly. Don’t: Ignore Jargon.
SOCIALNOMICS | FRIDAY, APRIL 24, 2015
[Marketing] 3 Ways Your Small Business Can Use Social Networking Sites to Increase Sales
As a marketing tool, this has explosive potential for growth, so you shouldn’t overlook this opportunity to reach new customers. 2. Drive traffic to targeted landing pages. There are dozens of other social media selling solutions currently on the market. Originally designed for the purpose of enhancing personal networking and conversation among peers, social media has evolved into one of the most powerful tools a small business can have at its disposal. Here are three of the best options. 2. Invest in paid advertisements. The key is to focus on your target audience.
SPIN SUCKS | MONDAY, MARCH 19, 2012
[Marketing] Videos Done Right: Dollar Shave Club & Invisible Children
If you’re a PR or marketing professional, creating videos for the web is your new reality. Today’s guest post is written by Gregg Jaffe. March 5, 2012. A day that will live in vidfamy (patent pending). That’s the day startup Dollar Shave Club and NGO Invisible Children enchanted the web and the world by using video to deliver their messages – both quickly achieving the Shangri-la of web cred – “going viral.”. Clients want videos and they’re coming to you demanding the next big sensation. The Dollar Shave Club. They’ve made you love them for being the underdog. So What?
VIPER CHILL | THURSDAY, OCTOBER 7, 2010
[Marketing] Growing a Blog to 10,000 Subscribers in One Year: The Stats
If I’m teaching you how to build better websites, I want to share exactly what I do with my own and how they grow. I don’t think there is any better way to learn the ins and outs of marketing. viral marketing: 3,390. As I promised to you all in the final monthly report , today I’m releasing an analysis of the growth of this blog over the last 12 months. August was the best month so far but I expect many months to top it next year. The figures for the year are as follows: Visits : 383,371. Pageviews : 665,627. Average Time on Site : 02:24. Referring Sites.
GET SOCIAL PR | MONDAY, MAY 23, 2011
[Marketing] Personal Branding: How to Beat the Recession if You’re a College Grad
Huffington reports that “for many of the graduates spilling into the job market throughout the nation, there isn’t going to be much to commence. The headlines for today’s graduates are less than encouraging. Many referencing the economy and the future are at best abysmal. On the Huffington Post , I read the other day a piece by Arianna Huffington: “ Dear Class of 2011: Good Luck … You’re Really Going to Need It. And today I read, “ I Played By The Rules — The Rules Have Changed. The tone was upbeat. The future bright. Bleak? And waits.
SOCIALNOMICS | TUESDAY, MAY 5, 2015
[Marketing] 8 Economic Fun Facts About Social Media Platforms
They’re also extremely useful aids for online marketing and improving search engine rankings. Social media platforms are a wealth of information, from what your best friend had for breakfast this morning to breaking news. But with all their uses, it’s easy to forget that social media platforms are also businesses, and as such, they have economic and demographic ups and downs, just like any other business. Here are a few things you might not have known about your favorite social media platforms. 1. Facebook is dominated by females. Twitter has more male followers. billion this year.
SOSHABLE | SUNDAY, AUGUST 21, 2011
[Marketing] In a Fickle World, Customer Service is Suffering (despite the ultimate tool being right here)
Social media is expanding marketing. Marketing is easy. It’s expanding outreach and branding. It’s reducing advertising spends and increasing advertising hiring. It’s doing so many wonderful things for business, but one thing that isn’t getting the benefits of social media as much as it should is customer service. It’s there. It’s right in front of us, right under our noses, and yet so few companies are exploring it as a tool to improve the service they supply to former, current, and future customers. Customer service is not. Click to enlarge.
IMAGINE YOUR REALITY | TUESDAY, JUNE 7, 2011
[Marketing] Why Small Businesses need Social Media
Social media isn’t a magic bullet, but it is a valuable marketing, content, and relationship tool that can help businesses stay in touch with clients, with the local community and other businesses and communities in the area. My recent trip to Baker County in Eastern Oregon was an eye-opening one for me, in terms of understanding why small businesses need social media. And in visiting Baker City, which is the largest town in the area, I recognized how much traffic going through the area supported the economy of that city. Why is social media so important for these businesses?
SMALL BUSINESS MAVERICKS | WEDNESDAY, JUNE 20, 2012
[Marketing] Does Your Content Provoke Action?
Want to know more about how Small Business Mavericks can help take your small business to the next level of Internet marketing? Online content must be more than a string of words thrown together with some keywords peppered in. If all you care about is ranking in the search engines, then you can go that route. But real content says something important. It says something relevant. It says something that your audience wants to hear. But it should also elicit a reaction. You want your readers to do something. So how do you make that happen? Make them laugh. Make them feel compassion.
JEFF KORHAN | WEDNESDAY, APRIL 20, 2011
[Marketing] Do the Work Now Free on Kindle at Amazon
This venture is the brainchild of uber-marketer Seth Godin, and it's one that is gathering momentum just like a tumbling row of of dominoes. If you aren't familiar with the Domino Project you should be. . Godin has partnered with Amazon to change the way ideas are spread. This is less about digital media and more about exploring new ways of sharing ideas to make a difference. Poke the Box by Seth Godin. Since the project began, I have downloaded Godin's Poke the Box on Kindle for a single dollar. The Kindle Version of Poke the Box is now $7.99. Do the Work by Steven Pressfield.
CONVINCE & CONVERT | WEDNESDAY, FEBRUARY 20, 2013
[Marketing] The Best Social Media Advice I Learned in Kindergarten
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about LinkedIn’s recent marketing program whereby they sent emails to members announcing their profiles were in the top 10%, 5%, or 1% of all profiles viewed. As a marketing tactic, it’s an interesting case study. The Best Social Media Advice I Learned in Kindergarten is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Media Controversies Addressed, Fresh Each Week. excellent coverage about it from LinkedIn consultant Andy Foote ). ”).
STAY N' ALIVE | THURSDAY, NOVEMBER 1, 2012
[Marketing] Microsoft is Finally Achieving What it Set Out to Do With Passport - the Key is Consistency
Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information. remember because I was a developer at that time and I recall looking into what the company I worked for at the time needed to do to integrate it into our product. The product pretty much failed, and was revived a little later as Live ID. Consistent Experience. And on the Desktop it was just "Windows".
SOSHABLE | FRIDAY, JUNE 29, 2012
[Marketing] The Rise of “Fake” Viral Videos
Every marketing department or digital marketing agency dreams of hitting it big with a viral video that is not only popular, but also benefits their brand in some way. Digital marketers are tip-toeing a fine line between creative and deceptive advertising. Digital marketers need to own their creations. There’s nothing wrong with a branded viral video. Unfortunately, many brands are attempting to hide their involvement in viral videos by making it seem like the video was created by ordinary individuals. Are You My Man in the Jacket? is an infamous example.
LOUIS GRAY | THURSDAY, MARCH 8, 2012
[Marketing] Ahead of SXSW, Yobongo Is Acquired-ongo
His project tapped into a previously underserved market of people who wanted to chat with others nearby, regardless of existing social connections. A year and a half ago, Caleb Elston left his cushy job at Justin.tv to try out a new role as startup founder and CEO, at Yobongo. Yobongo launched as an iOS app, and placed you in a public mobile chat room of sorts to talk to people in your area - not around specific topics, not requiring invites to a specific event, and not requiring you to know anyone - much like the public AOL chatrooms of old. Yobongo Beluga location based services SXSW
THE BLAKERY | MONDAY, JANUARY 31, 2011
[Marketing] No Longer a Kiwi
Those of you who know me–know I like to work… So I am staying very busy doing my own thing because I no longer have the role of social media & marketing manager for blueKiwi Software. blueKiwi Software, based out of France, is “restructuring its U.S. operation. My CEO Carlos Diaz has stepped down to a Chief Strategy Officer role. want to publicly say that working at blueKiwi I learned a lot about collaboration tools and I learned a lot from Carlos. He’s a very bright guy and I feel very lucky to have had that experience. So Now What? love to learn.
KIKOLANI | TUESDAY, MAY 31, 2011
[Marketing] How to Blog About Trending Topics
There are niche markets for every topic. This is a guest post by Fletcher Thompson. It is easy to forget that a blog is out there for everyone to read, when you’re writing it from the protection of your desk in your own home (or parents basement if we want to perpetuate stereotypes). It will be read. That is, if you know how to write content that people will want to read or that is likely to be found by a search engine. Knowing how to accomplish those two things is a big step in growing readership and increasing traffic to your blog. Find Connections. Photo Credit. Think Creatively.
GEOFF LIVINGSTON | WEDNESDAY, APRIL 10, 2013
[Marketing] Experiencing Electronic #Natitude
The Nationals use of electronic media supersedes promotion and marketing. Opening Day last week was my Dad’s first day of retirement, so we went to the park with a couple of friends to celebrate. It was one of the best days of my life, a day I’ll cherish and take with me to the grave. But it was also enjoyable because the Nationals’ in-stadium experience significantly improved over the winter. When you walk into the stadium and look out onto the field, the first thing you see in the outfield is the hashtag slogan, “#Natitude.” Simply impossible.
DANNY BROWN | FRIDAY, DECEMBER 31, 2010
[Marketing] Lessons from 2010 and Finding Focus for 2011
But sometimes, it just works – and so it’s been with Troy Claus , and Bonsai Interactive Marketing. The great thing about year end is that you can take stock of what happened in the previous 12 months, and look at ways to avoid mistakes and build on successes. This is true for pretty much anything you do – your personal life, your job, your business, your blog, your dreams. Anything. know I’ve had a lot to look back on in 2010 – some good, some bad. Some of the good has (fortuitously) turned to great, while the bad has been… interesting. Breathe.
FIREBELLY | FRIDAY, NOVEMBER 8, 2013
[Marketing] Twitter IPO: 5 Must-Reads
But does the stock market’s reaction to Twitter’s IPO mean another tech bubble is forming? Twitter (NYSE: TWTR) has gone public. Learn all about it in these 5 must-reads. Ten Ways Twitter’s IPO Didn’t Turn Out To Be Like Facebook’s IPO. By Nathan Vardi Twitter worked hard to make sure that its initial public offering didn’t turn into the kind of debacle that Facebook experienced when it started out as a publicly-traded company. Twitter’s IPO Will Make These Men Very, Very Rich. Twitter IPO: Why the Rest of America Doesn’t Care. And few people do.
GAURAVONOMICS | SATURDAY, AUGUST 14, 2010
[Marketing] The IdeaSliver Manifesto
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Guardian Activate Summit 2010 Highlights: My Talk on the Crisis of Caring GlobalPost Story on the Role of Social Media in the Kashmir Protests » The IdeaSliver Manifesto Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! How to be remarkable? Lets talk.
JACOB MORGAN | WEDNESDAY, JUNE 2, 2010
[Marketing] What's Coming Up Next for Social CRM and Enterprise 2.0?
Understanding how SCRM is impacting and changing the various departments and roles within an organization, such as PR, community management, sales, and marketing. case studies that I have been putting together but I want to do these around SCRM (also doing more on E2.0). >>> Agree that is a great way of learning * Understanding how SCRM is impacting and changing the various departments and roles within an organization, such as PR, community management, sales, and marketing. >>> Outsch - you fell in the same trap again. CRM = marketing, sales, and support.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JUNE 1, 2011
[Marketing] Does Google +1 Equal Higher Rankings?
But in the end, will the +1 button make SEO any easier, or will it make it more difficult for the average Internet marketer? Google is always on the prowl for the next big idea. Ever since social media has taken off and become the new “in thing, Google has been trying to figure out how it can get in on the game as well. The Google +1 button just might be the ticket. Or maybe not. According to WebProNews: Google has said flat out that the button will be used as a ranking signal. But will anyone use it? mean, besides website publishers and SEOs? Here’s what I see happening.
SOSHABLE | TUESDAY, SEPTEMBER 17, 2013
[Marketing] Employee Engagement and Facebook
Facebook engagement is an important part of marketing. Here’s a program that will help you make that happen and kick your social media marketing up to the next level. The debate about whether or not it has a positive effect on SEO is ongoing, but what we know for sure is that more social engagement only helps across the board. Of course you want your customers and fans to engage, but sometimes the best way to get that started is to have your own employees engaging with your Facebook posts. THE NUMBERS. Why do you want your employees engaging exactly? THE PROGRAM.
GAURAVONOMICS | THURSDAY, APRIL 7, 2011
[Marketing] Will Anna Hazare’s India Against Corruption Campaign Tip into a Social Movement?
If you liked this post, you might also like: Updated: How Internet and Mobile Technologies are Transforming Election Campaigning in India Hindu Story on Citizen Activism and Online Petitions Three Lessons Activists and Marketers Can Learn From India’s Valentine’s Day Pink Panty Campaign Hindu Story on Web-based Email Losing Out to Social Networks and Mobile Applications New US Government Agency Report on Social Media in India Hindu Story on Identity Theft and Cyber-stalking on Social Networks. The campaign’s Twitter account @ janlokpal is also getting some traction.
SOCIAL WAYNE | SUNDAY, FEBRUARY 6, 2011
[Marketing] 5 ways to check into the super bowl from your couch and collect some badges – Poll
For Super Bowl 45 we have everything from pre released Super Bowl commercials trying to go “viral such as my personal favorite the VW’s “The Force” Super Bowl Ad to anti super bowl marketing such as the Network Solutions GoGranny campaign. flickr photo by alvi2047 Super Bowl 45 is today between the Green Bay Packers vs the Pittsburgh Steelers and the NFL along with various brands have all gone social media crazy this year. Visa even has a social media, twitter, measuring dashboard where you can tweet from at superbowl.com. But what if you’re not using foursquare?
GEOFF LIVINGSTON | MONDAY, MARCH 11, 2013
[Marketing] Deconstructing Identity in the 21st Century
The worst engage in personal branding tactics to position images for personal acceptance by communities and markets. Andy Warhol saw Marilyn Monroe in many different ways… Never before has the individual identity been so empowered, nor has personal empowerment relied on others to this degree. Identity in the hyper-connected digital era exists in a paradox. As we sacrifice privacy and more of our personal lives come online, the singular concept of a man or woman in control of their own manifest destiny falls. Our peers and family members add their own touches to the picture.
TWIST IMAGE | FRIDAY, AUGUST 9, 2013
[Marketing] Sir Richard Branson And Elon Musk Share Their Wisdom
For close to an hour, these two legendary entrepreneurs talk about everything from ideation and entrepreneurship to marketing and how to embrace a squiggly life. Are you looking for something to watch this weekend? Yesterday, Sir Richard Branson and Elon Musk took part in a Google Hangout for Google For Entrepreneurs. It''s pretty amazing to see these two incredible and inspirational business leaders jam on ideas and push people to take the path less chosen. Watch this: Tags: business leader. elon musk. entrepreneur. entrepreneurship. google. google for entrepreneurs. google hangout.
IMAGINE YOUR REALITY | WEDNESDAY, MARCH 26, 2014
[Marketing] Plan your Business by Design instead of Reaction
In my experience, a good business plan accounts for more than just marketing or sales. One of the pieces of advice I give my clients is that it’s important to plan your business by design instead of by reaction. You can’t really plan a business by reaction, because you are reacting to something, which controls the actions of your business because you’ve been forced to react. business run on reaction staggers from crisis to crisis, putting out fires, but not putting together a design or structure that will enable them to move past the crisis. Blog business
SOCIALFISH | THURSDAY, MARCH 27, 2014
[Marketing] Cool Social Tools: Noosfeer
How to Market like a Musician. This is a new series of posts from software and app and tech vendors who have new tools they’d like you to know about. Vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their sites. ————— Personalization is the next BIG idea. SITE: noosfeer.com. CONTACT: David Gordillo, edgordil at gmail dot com. ————-. The Internet has soon become the biggest source of information with just about 3 billion active users. million blog posts are written. Cool Social Tool
MINDJUMPERS | MONDAY, MAY 30, 2011
[Marketing] How Ecycler Used Social Media to Enhance Its Business
Similar Posts: How to Use Twitter As a Marketing Channel. Tweet Ecycler.com is an internet age version of cash for cans concept. Through this website, people who wanted to discard their belongings could do so by posting it to the website. Collectors’ would then arrange to pick it up or get the discarded belongings shipped. Basically the soul of the business here was communication between collectors and discarders. The challenge for the company was to proactively create awareness and start a conversation between collectors and discarders. So a lot of opportunity cost was lost.
THE BLAKERY | THURSDAY, FEBRUARY 10, 2011
[Marketing] Join me for the Social Media Week Panel on Epic Wins (yes that’s a gamer term!)
Going beyond (while still embracing) customer relations, it is increasingly necessary that enterprises of every scale do more to improve social relationships with employees, suppliers, contractors, utilities, financial markets, stockholders, competitors, government, educators, and non-governmental organizations. Dear Readers. wanted to post a panel I will be participating in tomorrow… please join me! “Reaching for the Epic Win in Relationship Management. Discussion Panel: Reaching for the Epic Win in Relationship Management . Please sign up here!!!
BRASS TACK THINKING | WEDNESDAY, JUNE 23, 2010
[Marketing] Getting Organized with Evernote
link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 23, 2010 [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Getting Organized with Evernote June 23, 2010 | by Amber Naslund View Comments I heart Evernote. I’ve mentioned that more than once, and because of my unnatural affection for an application, I presume that everyone has discovered its wonderful-ness. Yeah, you can take notes with it, that’s easy. Even cooler? Nifty, huh?
SOCIALIZED | THURSDAY, OCTOBER 1, 2009
[Marketing] Social Media and Your Ever-Expanding Brand
The 1922 Merriam-Webster dictionary defines brand as: 1 : an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark. 2 : one having a well-known and usually highly regarded or marketable name. All of those experiences occur outside of marketing, sales, advertising, branding and the four walls of your corporate headquarters. What is a brand, and, as caretaker of your company’s brand, how does social media affect you?
PUZZLE MARKETER | FRIDAY, JANUARY 20, 2012
[Marketing] Why does your website need SEO?
Advantages of a well optimized website: Competitive advantages – having your website show up before your competitors allow you to capture their market share and defend your own. Related posts: Digital Marketing Puzzle - #8889 Google's Latest Slap - How Un-natural Links May Affect Your SEO Social Media has a Strong Influence on SEO. Before you begin with the cultural and strategic “buy-in” of Search Engine Optimization, it’s important to start at the beginning and understand how you got here and why you need it. looking website.
JUGNOO | THURSDAY, NOVEMBER 28, 2013
[Marketing] What To Look For In A Social Media Monitoring Platform
MARKETING: Is sentiment analysis necessary? Setting up a social media monitoring program inside your organization makes sense if there is a vested interest in seeing results, keeping an eye on the competition, and looking for ways to capitalize on what is happening in the community. The next stop is deciding what you need in order to leverage this activity and get a good return on your investment in time and resources spent. Here are some determining factors to use when considering the tools you will need: Is CUSTOMER SUPPORT going to be involved in this activity?
KIKOLANI | MONDAY, MARCH 30, 2015
[Marketing] Conference Spotlight: Build Grow Scale LIVE
If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Marketing Automation – Scaling, taking yourself out of the equation, and growth. Paid Advertising – Utilize youtube, podcasts, and content marketing. Drew Sanocki – Drew’s marketing automation and customer segmentation rules have driven over $100 million in transactions. Build Grow Scale LIVE in a Nutshell. Topics covered at this conference include the following.
CREATIVE RAMBLINGS | TUESDAY, JANUARY 8, 2013
[Marketing] Guest post: Learning the Ropes: Perspectives from an SEO newbie
As a newcomer to digital marketing I was amazed at the amount of information available on the subject of SEO. The following is a guest post by Ellie Sans. For more information on Ellie, scroll down the article. The number of blogs, forums, business and tool sites offering advice is huge, so it’s not hard [.] Guest post: Learning the Ropes: Perspectives from an SEO newbie was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Guest Posts Tips Marty Weintraub Rand Fishkin search engine optimization SEO
WEB METRICS GURU | MONDAY, JUNE 25, 2012
[Marketing] New York Times Small Business Summit – 6-25-12 + Semphonic Webinar on Big Data on 6-26-12
Big data involves a collaboration of IT, measurement and marketing at a deeper level than traditional BI. I spoke at the New York Times Small Business Summit today , in fact, twice, since the talk on Demystifying Data was given and then repeated to a new group between 9:30AM and 11:30AM. Here’s the presentation, below: Small business conference marshall sponder – updated 6-24-12-ms. View more PowerPoint from Marshall Sponder. also made a recording, but lost part of my session – though most of it is still intact – you can listen to it here. Webinar Registration.
SOSHABLE | MONDAY, FEBRUARY 11, 2013
[Marketing] LinkedIn Wins the Twitter Email Trick of the Week
When you really think about it, it’s not as much of an accomplishment as a great marketing ploy by LinkedIn to get their name out there and into conversations on Twitter. Oh LinkedIn. You’re so clever. Face it. Humans love to talk about themselves, particularly on social media. For the first time in history, social media offers us a way to let our friends, family, and the rest of the world know about our accomplishments. We might not be winning Super Bowl rings or Oscars, but we are generating other accomplishments and we want our peeps to hear about it. They did just that.
PROBLOGGER | THURSDAY, JANUARY 22, 2015
[Marketing] How To Advertise Your New Business In Blog Posts Without Looking Too Promotional
It’s something anyone who makes blogging a part of his marketing strategy would crave for. Neil solved this problem by using his digital marketing service to grow TechCrunch’s traffic by 30%, and then shared his result in a blog post. As Corey Eridon of HubSpot puts it “ Business blogging is a marketing tactic that uses blogging to get your business more online visibility. For example, HubSpot is an inbound marketing company, hence, you’ll usually find topics related to inbound marketing on their blog. Image via Flickr user twicepix. Get results. Traffic.
SPIN SUCKS | FRIDAY, MARCH 27, 2015
[Marketing] Gin and Topics: There is a New Comedian Among Us
It’s the last day of Social Media Marketing World and I have yet to speak. I’m doing my solo crisis communications presentation this morning and I’m already super nervous. By Gini Dietrich. It also ends 90 minutes before my flight leaves so I have the added stress of getting out of there right as it ends. need to go for a run and work off some nervous energy! Wish me luck! While I do final rehearsal and preparation (and go for a run), I’ll leave you with Gin and Topics. This week’s videos are courtesy of Mr. D. Every Tom Hanks Movie in Seven Minutes.
THE RELATIONSHIP ECONOMY | MONDAY, MARCH 4, 2013
[Marketing] Reframing Social Strategy
Strategic thinking has always emphasized an assessment of market needs. Social strategy is about how organizations can expand the market by creating more value through collaboration with everyone and anyone. Now that is a different way to think. Everyone seems to be trying to fit “all things social” into strategic thinking models of the past. The problem with that approach is “all things social” are not indicative of any thinking models from the past. Chandler, MIT Press 1962). Social technology has fueled more changes than I could list in this post.
TAYLOR MAREK | SUNDAY, SEPTEMBER 6, 2009
[Marketing] What If
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me What If September 6, 2009 by Taylor Marek What if I had… …posted everyday?
SOCIALFISH | WEDNESDAY, OCTOBER 12, 2011
[Marketing] Crib Notes for #Humanize!
So we’re getting a ton of buzz about Humanize: How People Centric Organizations Succeed in a Social World , which has been out for only 2 weeks and already made it to #59 in Internet Marketing Books on Amazon. Yeah – we know – huh???) – although we can’t get too excited, those numbers change every five minutes and we’re starting to get obsessive about checking. So if you don’t have the book yet, please help us out by buying the book ! Which are… Exploring Humanize: Open. Exploring Humanize: Trustworthy. Exploring Humanize: Generative.
THE RELATIONSHIP ECONOMY | WEDNESDAY, JULY 7, 2010
[Marketing] Borrowing Social Currency?
Productivity increases revenue if and only if there is a market willing and able to consume what you produce. If I borrow money from you to pay my expenses then you borrow money from me to pay your expenses and neither of us can really afford our expenses what happens? We both default on our debt which hurts both of us and everyone tied to the monetary system. Just like individuals, nations borrow money and just like individuals, they also have to repay their debt along with interest! And why some nations can’t borrow money? third is by taking loans from other countries.
SHIFT DIGITAL | WEDNESDAY, OCTOBER 10, 2012
[Marketing] Come Visit SHIFT Digital at @PubCon 2012 in Las Vegas October 15 – 18
Supported by some of the biggest names in social media, Pubcon offers conference attendees a look into the future of technology and digital marketing. . Speakers this year include: Dr. Robert Cialdini: Robert, also known as the godfather of influence, is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Make sure you stop by the booth and say hello if you’re also attending. If you’d like to arrange a one-on-one meeting, please contact him directly at email@example.com. What is Pubcon?
SOCIALNOMICS | THURSDAY, DECEMBER 11, 2014
[Marketing] 6 Ways Social Media Affects Your Google Rankings
Don’t short your digital marketing efforts by neglecting your social media accounts. As technology progresses and the Internet becomes an increasingly complex and crowded place, it’s easy to get lost in the noise. When it comes to your business, this can be a big problem. Your ability to be heard in the crowd and make valuable connections can play a major role in the present and future success of your business. This means it’s important to link your social media and SEO strategies. Social Sharing and Link Building. Making Connections . Personalization . Reviews. Google
THE MARKETING BLOG | WEDNESDAY, JANUARY 9, 2008
[Marketing] Booming Customized Gifting Portals
Some of them are : Pringoo.com – Pune based Pringoo.com is a recent entry in the market of customized products. With the emergence of these startups in the Indian online retail market its great signs ahead for the Indian consumers. As mentioned here, it would be interesting to see how many strive in the competition Reply Girish January 11, 2008 at 6:02 pm At least this is good for end customer where so many players are coming in to the market, which will bring price down. I am based in Mumbai and came to know about pringoo from one of my friend. any guesses why ?
JEFF KORHAN | WEDNESDAY, JUNE 2, 2010
[Marketing] Why You Should Trust the Social Networks
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Inhabiting a Social Media Territory | Main | Double Dutch IS Foursquare for Conventions and Events » June 02, 2010 Why You Should Trust the Social Networks Really, what is this thing we call social media? Logical Marketing Plan We have all realized that this platform can help us to build on and sustain what we do with the majority of our waking hours - our work. In short, it helps us market our businesses. How about you? How about you?
DREW'S MARKETING MINUTE | TUESDAY, DECEMBER 14, 2010
[Marketing] Pantone announces the 2011 color of the year
But.and here's the actual marketing point: it doesn't matter if I don't like it. All too often, marketers allow their personal opinions color (pun intended) how they create marketing tools for clients. This is the sort of job I wonder about sometimes. How does one become the person who selects the color of the year? Leatrice Eiseman, executive director of the Pantone Color Institute® must know -- as her organization has declared Honeysuckle the 2011 color of the year. ?Courageous. Courageous. Confident. Vital. Hmm.
DANNY BROWN | SUNDAY, AUGUST 22, 2010
[Marketing] Welcome Back, #12for12k - Danny Brown
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Welcome Back, #12for12k August 23, 2010 7 voices share yours! Share Save Back in December 2008, I launched the 12for12k Challenge with the help of some great friends. social media-led charity initiative, it was a project that I always had belief in, but you never know how something like that will go. Thankfully, because of you, it went better than I could have ever hoped for. However, that’s about to change. We’re just getting started. Enjoy this post?
BLUE FOCUS MARKETING | WEDNESDAY, JUNE 12, 2013
[Marketing] Facebook Home – The Pursuit of Social WOW for Brands
Commercials such as these show marketing rhetoric at its best. Edelman – Global Co-leader, Digital Marketing and Sales Practice, McKinsey & Company. On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features , perhaps the most exciting of which is the inclusion of the immersive new mobile platform Facebook Home. This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. The Facebook Home platform aims to do just that.
SAYING IT SOCIAL | TUESDAY, JUNE 22, 2010
[Marketing] How to Create a Custom URL for Your Facebook Business/Fan Page.
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened? « Previous | Next » About Saying It Social, LLC provides Social Media Marketing & Local SEO Services for Franchisees & other Small Businesses. Sounds like a no-brainer, I know… but just being thorough here!
PR AT SUNRISE | MONDAY, DECEMBER 13, 2010
[Marketing] 5 Ways to Maximize Your New Business Presentation
truly great program has more than just a strategy, it has a team that expresses enthusiasm and excitement for where their client’s marketing is headed. Elizabeth Sosnow develops and oversees implementation of strategy for large clients in financial and professional services, with a particular emphasis on the legal, insurance, marketing services and consulting industries. PR pro Elizabeth Sosnow shares her thoughts on how to make a successful new business presentation. Have you had this dream? You are standing at a podium, shaking like a leaf. Naturally, you do. Some tips: 1.
SOCIALFISH | TUESDAY, DECEMBER 11, 2012
[Marketing] It’s the Season of Giving!
Alix , Marketing Manager : Hampden Christmas Lights in Baltimore! It’s the Season of Giving, and here at CommPartners , we want to give you the inside scoop on some of our favorite things about the holiday season. went around the office and asked some of the staff: “What do you enjoy most about the holidays?”. Here is what they had to say: Patti, Administrative Specialist : I love visiting my family in Chesapeake, Virginia. The kids love to play board games while we sit around and play cards. Vickie , Director of Client Services : Spending time with my children and grandchildren.
GET SOCIAL PR | WEDNESDAY, MAY 30, 2012
[Marketing] 7 Strategies to Grow Your Email List
You want that sign-up form and e-newsletter to match your design, look and feel of your company, website and other marketing material. Growing an email list as a public relations campaign strategy for your blog and company is very important. In so doing, you’re cultivating a loyal band of people interested in you, your products and services. Besides using email to promote your business, however, consider using it to deepen relationships. Before you can deepen those relationships, however, you need to build a list. And I use MailChimp to build subscribers to my newsletter.
LAUREL PAPWORTH | MONDAY, AUGUST 16, 2010
[Marketing] Skinbook: Facebook in the nude
Social Network Marketing Campaigns: Features Attributes (14). Couldn’t go past this one: Skinbook , a safe and friendly place. For you to show your private parts. To complete strangers. in the nude, Facebook meets Ning. Skinbook. Ok ok, maybe I should stop chortling like a naughty schoolgirl – there’s probably an online community for those too, and if there isn’t let’s start one ? Skinbook Skinbook proves that there is a community for everyone. Niche, esoteric, likeminded. Your mum? Your husband/wife???? Your Newsfeed Is Gonna Tell On You. Sure they do.
DANNY WHATMOUGH | FRIDAY, JUNE 13, 2014
[Marketing] ICYMI – search ads are inefficient, Budweiser launch Twitter #WorldCup campaign
Apple is building an in-house creative agency of up to 1,000 people to help regain its marketing edge. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Facebook accidentally launches Slingshot – a potential Snapchat killer. Media monitoring service Precise has been snapped up by WPP’s Kantar Media – just Gorkana to go now then. Across Europe, taxi drivers protested against the Uber app. Campaigns. Tweet of the week. Image credit.
CONVERSTATIONS | THURSDAY, JULY 10, 2014
[Marketing] 3 Customer Service Techniques to Grow Your Business
Knowledgeable salespeople are some of the best brand ambassadors a company has at their disposal, and when put in the right environment, they can create unique sales and marketing opportunities by impressing potential customers with their knowledge. Quality customer service is a critical part of any good sales strategy, and investing in the right customer service skills is vital to getting the most out of your sales. Here are some great customer service ideas that will help your business to grow and thrive. Be Human. Be Accessible. Be Knowledgeable. Consider leaving a comment!
NOWSOURCING | TUESDAY, SEPTEMBER 6, 2011
[Marketing] NowStreaming: Intro to SEO
NowStreaming is our new collection of videos that we have created to help others learn the various aspects of Internet marketing. Stay tuned to our blog for more NowStreaming videos on everything from infographics to rage comics. To view all of our videos, head to the NowSourcing YouTube Channel. . In this NowStreaming video, Todd shares his “Introduction to SEO” PowerPoint with the group. While he covers the basics of search engine optimization, he also dives in and gets right down to what you need to do to get started. Let us know what you think in the comments below!
SOCIALFISH | FRIDAY, MARCH 4, 2011
[Marketing] [MUST READ] The Story Behind Red Cross’s Twitter Faux Pas
The phone call was from Jackie Mitchell , head of Communications and Marketing at our Chicago chapter, and she had been alerted about the mistweet from @PRSarahEvans. Wendy and Sean kindly gave us permission to repost – we thought you would appreciate the behind-the-scenes stuff that happened that night – and most importantly, Wendy’s “lessons learned. Late last Tuesday night, a small slip of a finger caused a mistweet from @RedCross. deleted the mistweet and then began texting with Jackie: ME: Trying to think of something funny to say to clear it up.
SMALL BUSINESS MAVERICKS | SATURDAY, JULY 21, 2012
[Marketing] The Difference Between Local SEO And Geotargeting
On the other hand, if you engage in search engine marketing where you publish content specifically to address the needs and concerns of people in Wayzata, Minnesota, then that can rightly be called local SEO. Some small business owners seem a bit confused about the difference between local search engine optimization and geotargeting. I can sum up the difference in a single sentence: Geotargeting can take place across any geographic area. If you build a website, for instance, that targets services toward anyone in Minnesota, that’s geotargeting. Not by an stretch.
JEFF KORHAN | WEDNESDAY, OCTOBER 20, 2010
[Marketing] Actions that Engage - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « QR Codes LIKE Your Facebook Page | Main | The Dalai Lama and Business » October 20, 2010 Actions that Engage The reason for taking an action is to achieve a desired result. What Actions Do You Want from Your Customers What is the action you want from your audience, from your community, from the consumers in your markets? And so it is with your social media marketing. And so it is with your social media marketing.
TWITIP | WEDNESDAY, DECEMBER 16, 2009
[Marketing] Why You Should Consider Using Hashtags
December 16, 2009 ronnie @ecoquestohio Thanks for the post I’m going with #green since most of the products I market are eco and green friendly! Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Marcus Emmanuel Barnes @MarcusBarnes Marcus Emmanuel Barnes is an ActionScript developer and founding partner at Two Brained Consultants. Why You Should Consider Using Hashtags 10 When I first started using Twitter earlier in the year, I didn’t really understand #hashtags.
DANNY BROWN | SUNDAY, MAY 2, 2010
[Marketing] The SRM Group Wants to Give You a Social Media Makeover - Danny Brown
As well as offering strategies on social media and marketing, the SRM Group will also help educate businesses on the strengths and weaknesses of each social platform and where they fit into their marketing plans. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The SRM Group Wants to Give You a Social Media Makeover May 2, 2010 1 voice share yours! Share Save Yesterday saw the launch of the SRM Group, the socially responsible media company I co-founded with Troy Claus. Enjoy this post?
PROACTIVE REPORT | MONDAY, MAY 20, 2013
[Marketing] Analytics: A Vital Digital PR Skill
A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR pros too? As a rule, PR folk are not stats and metrics buffs. Few university communication courses emphasize the need for metrics. Some teach a statistics course, but not many teach online analytics. In the digital age, however, this is a vital part of the practice. You’re producing content – or you should be. Landing Page Report.
PROACTIVE REPORT | MONDAY, FEBRUARY 8, 2010
[Marketing] Online Buzz, Reputation and The Power of Voice
Nestle continues to encounter vociferous online opposition on a range of issues, from traditional concerns about its formula milk, to newer attacks on its digital marketing efforts. Do publicists help businesses shape a businesses marketing practices or simply react to what is out there? 2. Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice. Since then many companies have felt that power – positively and negatively. Dell, Dominoes, Naked Pizza, Motrin, Blendtec to name just a few. The reason?
SMALL BUSINESS MAVERICKS | TUESDAY, MARCH 10, 2015
[Marketing] Why You Should Plan A Multi-Channel Event
Get all your channels involved — social, PR, content, demand generation, product marketing, even executives should have a role that they value. It’s easy to see how an event that involves different marketing tools can be multichannel because the various social media platforms could each be considered a channel. It’s very effective to multiply content and SEO from one event by utilizing all the marketing tools you can. Multi-Channel Has Multiple Sides. Each tool is a conduit to relay information from you to the person you are trying to reach.
SOSHABLE | MONDAY, DECEMBER 17, 2012
[Marketing] A Picture is not Worth a Thousand Tweets: The Instagram – Twitter War
Facebook’s social media marketing is similar to that of the earlier industrial leaders like Carnegie and Rockefeller, cutting the competition at the knees. In reported social media news, the battlefront looks grim for Twitter users who relied on the savvy photogenic talents of the Instagram app. Pulling Instagram is no doubt, a move by Facebook to integrate users onto their platform. With the rising numbers of Facebook users, is this move a little skeezy? The whole point of social media is to be social, right? To be social is to move from platform to platform. Create their own photo app.
DANNY BROWN | MONDAY, SEPTEMBER 13, 2010
[Marketing] Sayers and Doers - Danny Brown
You might also like: The Only Marketing Tip You’ll Ever Need The 7 Day Blog Challenge The Only Way to Know is to Ask Tags: actions , people , words 30 voices - share yours! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts DannyBrown moderator Pending approval Rate Down Rate Up px; width: px;"> @JayTurnbull Some of the best sales and marketing people are actually pretty weak when it comes to selling or marketing themselves, Jay, I hear you on that one.Im not saying (no pun intended!) What side of the equation do you fit? Cheers!
BLUE FOCUS MARKETING | TUESDAY, AUGUST 5, 2014
[Marketing] BIG NEWS! @TheEIU Announces Top 25 #SocialBusiness Leaders #SocBiz25 @TheEconomist #SocBiz
Aside from myself, the board included prominent social business thought leaders Lisa Gansky (@instigating) , chief instigator at Mesh Labs, Brian Solis ( @BrianSolis ), principal at Altimeter Group, Maria Winans ( @MariaWinans ), vice-president of social business marketing at IBM, and Nick Blunden ( @nickblunden ), senior vice-president and global head of digital and content strategy, The Economist Group. Today, we are thrilled to unveil our list of the EIU’s Top 25 Social Business Leaders to the world. Also, please kindly use the hashtag #socbiz25.
LOUIS GRAY | WEDNESDAY, APRIL 20, 2011
[Marketing] Seesmic for Android Brings Shortcut Array for Fast Actions
Adding Twitter Searches and My Full Screen of Shortcuts You can grab the latest update from [link] or by searching for Seesmic on the Android Market, and don't miss their great YouTube intro of the new features , which go beyond just shortcuts to include improved spam reporting, translation and link handling, from Liza Sperling. Social media powerhouse Seesmic is introducing an upgrade to its popular app today that fully leverages this capability - bringing all aspects of the product to the front of your device. In version 1.7, Repeat the process until you've got as many as you like.
KIKOLANI | MONDAY, JANUARY 21, 2013
[Marketing] 5 Blogging Tips to Give Your Readers What They Want
This is one of the biggest factors in attracting people in your target market. This is a guest post by Matt Powers. successful blogger not only knows how to draw traffic to their site, they know how to keep their readers coming back time and time again. This requires a deep understanding of your target audience including their day-to-day concerns, their interests, how their problems can be solved, and much more. It sounds like a lot but there are some clear steps to help you achieve this more easily. In time, by staying consistent, it will become like second nature to you. Related Posts.
PROBLOGGER | THURSDAY, MARCH 12, 2015
[Marketing] How to Create Awesome Content From Your Next Event Experience
Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. The basics of content marketing are fairly simple: publish great content that solves your audience’s most common problems, informs them of the latest developments in your industry or teaches them something new and helpful. From startups to small businesses, many companies’ content marketing campaigns burn out due to a lack of ideas. More content ideas.
PUSHING SOCIAL | WEDNESDAY, JULY 2, 2014
[Marketing] How I Write Blog Posts
But it’s perfect for businesses who need to see results from all of their marketing efforts. Why Every Business Should Consider Adding a Blog to Their Marketing Strategy. There are few marketing mediums that build competence better than blogging. So, how do you write a blog post? We’ve talked about making sure you blog from your innate strength but what are the mechanics of writing or creating content for your blog? I’ve spent years studying content creation and have created a system that is focused on: 1. Quantity: Blogs need traffic. Google sends traffic. Still with me?
SOCIALNOMICS | THURSDAY, NOVEMBER 29, 2012
[Marketing] Distilling Your Brand in 5 Minutes or Less
marketer must be able to distill the brand’s story, including the problems it solves, the target market it services, and its value proposition, all in a way that is simple, clear, and compelling (and hopefully memorable). Marketers must be flexible enough to tell this story in a variety of formats depending on the channel used to convey the story (digital or otherwise). Our Social Marketing Hub is a complex software product with lots of moving parts so we used the more accessible concept of a scientific laboratory to help explain it. That something is storytelling.
SMALL BUSINESS MAVERICKS | TUESDAY, AUGUST 14, 2012
[Marketing] The Coming Google Branding Craze
They are forcing everyone who owns a website and does any Internet marketing toward a narrower content funnel, which means you have to use your content wisely. I knew it would happen eventually. I’m actually surprised it’s taken this long. But Google has finally announced that Google+ custom URLs are on the way. When these are finally rolled out, there will be a huge run on Google+ custom URLs. You’d better hurry to get yours fast. There are thousands of John Smith’s in the world. But there will only be one google.com/+johnsmith. Only one.
TWIST IMAGE | THURSDAY, JANUARY 5, 2012
[Marketing] Scenes From The Frontlines
A post Christmas story that is worthy of your attention. I was in the market for luggage. Our efforts fail when the frontline fails. I can only imagine the time, energy and money that this business has put into their Digital Marketing and Social Media efforts. That's not the desired outcome of the efforts that they're making in marketing. It's a lesson that speaks to the fragility of marketing as it moves through the brand ecosystem. digital marketing. Not the usual business travel, but a luggage set for the family. found what I was looking for (sort of).
TWIST IMAGE | SATURDAY, JANUARY 29, 2011
[Marketing] Find Your Vision And Creativity
Forget that fact that Alex was one of the guy's behind one of the most exciting advertising agencies of all time ( Crispin Porter + Bogusky ), and forget the fact that many in the marketing community (myself included) consider him one of the smartest creative minds our industry has ever seen. marketing community. I want to be Alex Bogusky. and you should too. while back, Alex decided to leave it all behind and look for something else. He also now hosts his own online show, and this week's episode is called, Unlocking Your Personal Vision. This should inspire you. alex bogusky.
SPIN SUCKS | THURSDAY, DECEMBER 9, 2010
[Marketing] Handling Negative Comments Online
If you want help figuring out how to implement some of the 2011 trends into your marketing budget, you’ll want to attend. The Facebook question of the week comes from my cutie patootie friend Samantha Collier (BTW, I said she was just @samtara in the video, but the correct link is here). She asks, “How should one respond to negative feedback, differing opinions, etc., through social media?. My answer is in the video (which, if you’re viewing through your RSS feed and can’t see, you can click here to watch it). What is your advice?
LAUREL PAPWORTH | THURSDAY, NOVEMBER 12, 2009
[Marketing] Twitter Lists I Am On
How we are “tagged through life, tells a great deal about us. I’m not keen to put myself in a box – “marketer ? Not all the adjectives were practical, which I guess I thought they would be “marketer “pr “ online communities – many were emotive and positive inspiring , fave , they make me smile. I first started looking down the lists of lists, the Twitter lists list, to see if there were any that I had to remove myself from. One removes oneself from Twitter lists by blocking the person who created the list. SexySEO/ sexy.
BLUE FOCUS MARKETING | SUNDAY, FEBRUARY 16, 2014
[Marketing] [VIDEO] IBMer @AndrewGrill talks @SocialEmployee w/ @CKBurgess #SocBiz #IBMConnect #IBM
It also features brief thoughts from myself, Blue Focus Marketing (@ BlueFocus ) President Mark Burgess (@ MNBurgess ), and brief clip from a conversation we had with our esteemed colleague-in-arms and author of Socialized! The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. As I explained then, there is always electricity in the air whenever I’m in a room full of IBMers.
GEOFF LIVINGSTON | FRIDAY, APRIL 22, 2011
[Marketing] Strategy: Deciphering the Void
This blog series looks at each of the Five Rings (chapters), and discusses how some of the phrases apply to the modern communications market. It reminds us to know everything we can, not only of our own disciplines, but of other disciplines and market factors which affect our approach. Applied to today’s communications marketplace, their is great turmoil in the market this week because of the Fortune article about Twitter’s troubles. A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. Conclusion.
EMEDIAVITALS.COM | FRIDAY, SEPTEMBER 24, 2010
[Marketing] How publishers curate the world of content
eMedia Vitals Vital Answers eMedia Jobs Blog How GEO scales international content to local markets Blog NewsTilt lesson: Know thy audience Blog A ‘niche within a niche’: Behavioral targeting. Blog Publishers integrate new Foursquare features Article SB Nation: Turning fan bases into media brands eMedia Vitals Life Beyond Print.™ Content providers are experimenting with all sort of ways for editors and technology to push outside content to readers, whether through aggregation or curation (for a lengthy discussion about the difference, check out the Nieman Journalism Lab ).
SOCIALNOMICS | THURSDAY, JULY 26, 2012
[Marketing] WWE vs. UFC: Social Lessons from the Winning Sports Brands
Social marketing best practice tips and strategic guides are easy to find, but it can also be beneficial to simply monitor the social channel of a successful brand to understand everything they do and why they do it. We did this in our latest white paper, Marketing Lessons from the Top Social Brands , where we used The Fan Page List (dubbed social media’s leading directory) to determine the top brands in sports, retail and services. Thinking about your own social marketing efforts, how do you stack up against your closest competitors? How often? Facebook Fans. 8,857,582.
CONVERSTATIONS | FRIDAY, MAY 29, 2015
[Marketing] GUEST: No Time to Write? 8 Must Have Tools for Business Owners
She usually covers business, marketing issues and searches the ways to increase writing productivity. Written by Haley Osborne. Millions dream of running the company but few realize that being in charge means always being at work. For business owners, the idea of a 9 to 5 workday is laughable. Business strategy and management takes more time than anyone can expect, no matter what the industry or size of a business. Add to that the growing list of things to help grow and support business and it’s easy to see why some action items take a permanent back seat. Quora. LinkedIn Pulse .
KIKOLANI | THURSDAY, MAY 19, 2011
[Marketing] Fetching Friday – Resources Mashup & Camera Battles
Making Money Online / Marketing / Online Business. Continuing on the photography trend, this video was brought to my attention by Scott at Scott Wyden Imagery in a post about retail video marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Be sure you’re advertising them! Here’s how!