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  • ENGAGING BRAND  |  THURSDAY, MARCH 28, 2013
    [Marketing] Why are we so Anti Change?
    And it needs to look at the market, the 'pirates' of your industry and of course your teams. For something that is built into our human DNA, change is something that we find. uncomfortable. Strange when you look at our history of evolution - we love new things, when we don't want to feel in a rut and we normally like improvements around us. So why are we so anti change at work? Why does business get it so wrong on management and change management? Because business management doesn't recognise that  "change is made THROUGH people NOT to people". . Related articles.
  • ENGAGING BRAND  |  TUESDAY, MARCH 26, 2013
    [Marketing] What is the definition of empowerment
    For me empowerment is about trust in the talent of those around you to think, to innovate, to react to what the market requires. Empowerment and delegation are often confused within the business world. Giving  someone a task and trusting in the talent at your disposal are two different things.There are times when delegation is required, there are times when empowerment is a necessity.  . Empowerment is not about the loss of control, it is about gaining control through the loyalty of employee engagement. For me delegation is about a specific task or duty. Related articles. What is Profit?
  • WEB METRICS GURU  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Nielsen’s Global Trends in Online Shopping Report and what it means
    … The Nielsen Company conducted a survey in March 2010 and polled more than 27,000 Internet users in 55 markets from Asia Pacific , Europe , Middle East , North America and South America to look at how consumers shop online: what they intend to buy, how they use various sites, the impact of social media and other factors that come into play when they are trying to decide how to spend their money. I found a lot to like and not like about the  Global Trends in Online Shopping  - A Nielsen Global. While the information  Global Trends in Online Shopping  - A Nielsen Global.
  • KIKOLANI  |  THURSDAY, MARCH 10, 2011
    [Marketing] Fetching Friday – Resources Mashup & Movie of the Week
    How to beat changes to organic search – 5 ways to continue getting traffic to your site after the latest Google update as well as what this means for article marketers. Advanced email marketing for bloggers: how to really clean your mailing list – if you want to make money, it’s also important to save money. How to build social media awareness into your website – great tips on marketing objective, turning your site into the main attraction, and gauging your success. The Resources Mashup. Blogging / Writing. Making Money Online / Online Business.
  • KIKOLANI  |  FRIDAY, DECEMBER 10, 2010
    [Marketing] Fetching Friday – Resources Mashup, Holiday Deals & Inspiration
    Making Money Online / Online Marketing. Marketing your business smarter, cheaper, and faster – an interview with the author of a new book that will help you do just that! simple techniques to get your email opened , read, and responded to – great tips for those who are investing into email marketing. time-saving Twitter tools for marketers – a little automation never hurts! quick tips to maximize the ROI of Twitter marketing – do these three things and watch your efforts on Twitter reap some benefits. The Resources Mashup. Facebook.
  • TWIST IMAGE  |  SUNDAY, JULY 13, 2014
    [Marketing] The Disruption Complex In Business Today
    On this show, Bob and I discuss the merits of both sides of the argument, what it means to marketers and how businesses are able to grow and thrive in a world that is seemingly more disruptive than ever before. digital marketing. marketing podcast. 'Episode #418 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There has been plenty of discourse (online and otherwise) about this topic. Christensen even took to the pages of BusinessWeek to clarify the comments and add more color to the arguments. Enjoy the conversation. brand.
  • ENGAGING BRAND  |  THURSDAY, DECEMBER 17, 2009
    [Marketing] What makes a person charismatic? - The Engaging Brand
    Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? was thinking today about how lucky I am, having been surrounded all my life by charismatic people. They were empathetic.
  • LOUIS GRAY  |  WEDNESDAY, JULY 20, 2011
    [Marketing] Real Valley Stories: Nearly Quitting Over URL Structure
    At my second job in the valley, I had the title of Web Marketing Manager. Beyond that, given it was a startup, I did my unfair share of quality assurance, product planning, including my first marketing requirements document (MRD), which was terrible, and even picked up the phone to answer support calls when they cascaded to me. In response, my boss (the VP of Marketing) said that many popular Web sites on the Internet, with Amazon being the clearest example, had ugly URLs, and yet they were successful. Part 1 discussed interviewing for my first job. was incredulous.
  • VIPER CHILL  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] ViperChill Monthly Report 11
    The top 10, were: ViperChill: 1,039 wordpress seo: 711 viral marketing: 579 social media strategy: 318 viper chill: 297 guest blogging: 196 seo wordpress: 102 glen allsopp: 101 cloud living: 81 hqhow: 81 While search engine traffic is still a tiny portion of the traffic that arrives at ViperChill, it is growing steadily month on month with the number of referring keywords increasing by another 25%. I’m about two weeks away from releasing my first software product, and I can’t wait to see the reaction in the marketing community. Home What the F ? Cloud Living Say "Hi!"
  • JACOB MORGAN  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Focusing on What Really Matters
    was the kid that was always frustrated when first applying for jobs such as a “marketing assistant&# or “business coordinator&# which asked for 3 years of prior experience to do things that I knew I could do. picture taken from a recent trip to Tibet (around 4500 meters high). If you’ve been reading this blog a while (thank you if you have, if not…welcome!) you know that I’ve spent a lot of time talking about topics such as social media, social crm, enterprise 2.0, First you should know a little something about me. If I disagree with you I’ll tell you.
  • BILL HARTZER  |  MONDAY, JULY 20, 2009
    [Marketing] comScore Search Engine Rankings for June 2009
    Google has 65 percent market share, Yahoo! percent market share. percent search market share. percent market share, a 0.4 If you’re interested in reading more about Bing.com’s search engine market share, here are a few links: comScore: Bing Barely Gaines Share In June 2009. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the United States search marketplace. This is the first time we’re seeing data that includes the new search engine Bing.com. has 19.6
  • ENGAGE  |  MONDAY, SEPTEMBER 30, 2013
    [Marketing] LIVE from SHSMD 2013
    From left to right: CEO Matt Petersen, Account Manager Annika Honkanen, VP of Interactive Marketing Tina Kelly, AVP of Integrated Sales Crystal Kaiser, AVP of Content Marketing, Health Care Amy Shepard, EVP, Health Care Sales Chad Rose. SVP of Interactive Kyle Crafton put Google Glass on Lisa Stansbury,marketing manager for the Baton Rouge region of Ochsner Health System. Mary Jane Gore, a marketing and communications specialist at Duke Medicine, is a first-timer at SHSMD but she''s thrilled with all of the discussions about the future of health care marketing.
  • WAXING UNLYRICAL  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] How A Fake Taxidermist Is Keeping AT&T On Its Toes
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR). Or not. Since he (?)
  • TWIST IMAGE  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Marketing] Thinking About The True Tools Of Change
    published a video podcast where we discussed everything from book publishing and new media to marketing and whether or not it's a good idea for book publishers to start putting ads in books. The first step to understanding New Media is understanding the tools of change. In 2009, I attended the O'Reilly conference, Tools of Change for Publishing in New York City. Now, I'll be giving a keynote address at the upcoming Tools of Change for Publishing in Frankfurt, Germany on October 11th, 2011. Last week, Joe Wikert (General Manager and Publisher at O'Reilly Media, Inc.) book publisher.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, APRIL 10, 2012
    [Marketing] Are You Using A Website Monitoring Service?
    An up market monitoring service will also call you on any number you designate letting you know when any serious issues arise. Can I see your website right now? Go on – go and check, I’ll wait. You can probably view your pages just fine – here’s some news – it doesn’t mean that I can. I’m not being facetious either – this is a serious question. There can be any number of problems with your website, and you may not know about them. They will check your home page, your shopping cart, and any other pages that are important to you.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] Does Your Content Grab People’s Interest?
    Sharing implies that your content is worthy of being recommended to others, and since people first starting selling way back in the caveman days, recommendations have been the most sort after marketing prize. The Google Panda update has really made people stop and take stock of the content on their website. Content for the sake of content is going out the door. What’s now needed is content that grabs a reader’s attention. Perhaps we need a new word to describe content – how about engaging, since that appears to be the most popular type of content.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, DECEMBER 12, 2011
    [Marketing] How A Search Online Is Connected To Facebook
    Social Media marketing is only going to grow. We have been hearing a lot lately about Facebook. What it means to individuals as well as businesses. Most of us understand basically what Facebook is. It is a way to stay connected with family and friends and to keep current on events in their lives. That is correct. What a lot of us don’t understand is how it will actually help businesses just by staying connected with friends. In nearly every aspect in our lives we depend on the references or opinions of others that we do trust in order to make informed and responsible decisions.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, DECEMBER 11, 2011
    [Marketing] Small Businesses – How To Help Them
    It used to be that everyone shopped locally, which in turn kept dollars in the local market. Did you know there are an estimated 21.5 million small businesses in the United States? Those same small businesses contribute 44% of all business in the United States. This is phenomenal. One would think it would be less than that simply because of the large corporations. It just goes to show you that small businesses are favored among the citizens of the United States. It would be nice if banks would favor small businesses over large corporations when it comes to lending money.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, MAY 17, 2011
    [Marketing] Is Search Privacy Important To You?
    at DuckDuckGo for the search phrase “small business marketing minnesota.&# Are you concerned about search privacy? If so, then you might be interested in two smaller search engines. Google and Bing, the leading competitors in search, store your search data for up to 18 months. But Blekko and DuckDuckGo are banking on you wanting more privacy than that. Blekko – Blekko stores your search data for 48 hours, and that’s it. But the problem with Blekko is that your searches are confined only to sites that you or your friends tell it to search. Good luck in that.
  • SOCIALNOMICS  |  THURSDAY, MARCH 29, 2012
    [Marketing] Moving Beyond the Social Customer into the Era of Customer Engagement
    We recently connected with Paul Greenberg , one of the most respected minds in marketing, technology and CRM (albeit for a short catch-up). His seminal book CRM at the Speed of Light not only helped define the thinking of marketers and business leaders around the globe for years to come, it was among the first to bring to light the need for integrating social in all aspects of our thinking.  Do you consider yourself a social marketing leader or a novice? Staring at the Social Customer Is Over. Social Channel Strategy Now Part of Multichannel Strategy. Mike Lewis.
  • SOCIALNOMICS  |  THURSDAY, MAY 29, 2014
    [Marketing] Evaluating Yourself as a Community Manager
    They’re tasked with overseeing a business’s online marketing campaign, fostering customer engagement and doing their best to improve a company’s reputation. Content creation is one of the most important elements of inbound marketing. Quantity and quality of content are equally important in online marketing. 'Community managers don’t have an easy job. They often have to juggle a lot of tasks, but be able to do each of them is very important in a company’s success. Here are ten ways you can evaluate yourself as a community manager. Web Analytics.
  • SPIN SUCKS  |  WEDNESDAY, JULY 28, 2010
    [Marketing] To Trade or Not to Trade: Five Tips for Business Bartering | Spin.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 28 2010 To Trade or Not to Trade: Five Tips for Business Bartering By Daniel Hindin | Email | Print | 11 Comments | Guest post by Laura Scholz , president of Scholz Communications. And I would say the same was true for those on the other end of the barter. Thanks.
  • KYLE LACY  |  MONDAY, APRIL 11, 2011
    [Marketing] Revolutionizing Branding the Apple Way
    Apple has marketed around this project in ways that are highly beneficial to themselves. The iPod is the leader in the market of personal music players. Apple has revolutionized the ways we listen to music and entertain ourselves on the go. The Apple iPod is a technological paragon that has become a regular household item for our. generation. When it was first introduced, the iPod put Walkman’s and personal CD players to shame, and the old clunky MP3 players in contempt. —-. Today’s guest post was written by Scott White. Guest Post branding business
  • FRESHNETWORKS   |  MONDAY, OCTOBER 18, 2010
    [Marketing] Three tips for resourcing social media in B2B businesses
    Here are 3 tips to get the ball rolling: B2B managers need to find candidates who have spent adequate time in both sales and marketing positions and can present a clear understanding of how he or she will help to impact the bottom line using social channels. Guest blog post by Matthew Schwartz, editor of Follow the Lead , a blog on b-to-b search engine ZoomInfo. As the use of social media grows within B2B businesses, there is increased demand for companies to hire in-house social media resource. For many B2B organisations, this will mean creating an entirely new position. Tweet This!
  • SOCIALNOMICS  |  TUESDAY, NOVEMBER 8, 2011
    [Marketing] B2B Storytelling
    Some  B2B marketers are slow to invest in social media because they believe that the ROI should be based on an increase in sales. When we produced the first YouTube B2B comedy in 2006, our video didn’t sell any two-million dollar IBM mainframes, but it earned extensive coverage from press and analysts, and increased our blog traffic by over 25 times. Wrong. The focus should be on engaging conversation with influencers who matter. It’s the first step toward social business. Here’s  the first episode of six: (Video: Watch this video on the post page).
  • WAXING UNLYRICAL  |  MONDAY, APRIL 9, 2012
    [Marketing] Why Facebook Timeline Ads Suck
    What I wonder is why Facebook, in its marketing plans, doesn’t give me an option of paying for their service?  Guest post by Brian Meeks. was going to write a post on Pinterest, which has piqued my interest. Yes, the rhyme was intentional… and brilliant. Well maybe not brilliant, per se, but better than being attacked by an ill tempered gorilla. like to set the bar low, sometimes burying it. digress… This is NOT a Pinterest post, mostly because I’m preoccupied with my Timeline on Facebook, and not in a good lion cub hugging sort of way. will not! wish them ill.
  • WAXING UNLYRICAL  |  TUESDAY, DECEMBER 6, 2011
    [Marketing] Letter From Jamaica
    There was some hard bargaining when we went down to the Crafts Market , which I enjoyed thoroughly, and I found that as long as I said, “No, thank you,” with a smile, no one objected to us not stopping at their stall. Dear You, Well, this isn’t actually a letter from Jamaica, since I didn’t get online at all much (and that was only to share photos on Facebook) while we were there. After we got back,you were asking about the trip, so I figured I’d tell you a little bit about it. First, though – hello! Rockhouse Hotel – here we come! Love, Shonali.
  • WRITTENT BLOG  |  THURSDAY, NOVEMBER 21, 2013
    [Marketing] 50 Weirdest Websites That Rock the Web
    Created to showcase an online marketing consulting firm, it’s sad and uplifting at the same time. The post 50 Weirdest Websites That Rock the Web appeared first on Writtent.com: Internet Marketing Blog. 'In my eternal quest through the Internet jungle, I always need to be on the lookout. Clicking on search results can sometimes seem like a game of Minesweeper , and a very traumatizing one, at that. find myself stumbling upon websites that seem not to be created by anyone who falls under any reasonable definition of sanity. image credit MensFitness.com. Boohbah.tv. Z0r.de. Enjoy!
  • THE WAY OF THE WEB  |  WEDNESDAY, DECEMBER 2, 2009
    [Marketing] Stocktwits gets funding, Bit.ly get's safer, Cli.gs gets bought
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? → Stocktwits gets funding, Bit.ly
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketing] How to Use Pinterest to “Pin Down” Your Target Audience
    'The number of social media outlets found on the market today is astounding, leaving many business marketers to give up the nostalgic idea that a customer’s experience is based on face-time alone. This means, of course, marketing efforts should be targeted more towards the powerful female shopper. With this notion in mind, it seems a pertinent and necessary action for smart and serious business marketers to look at social media as a tool for creating content for women shoppers. Here are a few tips for using Pinterest to “Pin Down” your target audience: 1. 
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 15, 2013
    [Marketing] When is Social Media Experimentation a Waste of Company Resources
    Just because a new social network – or even a new “trend” like real-time marketing – crops up, it doesn’t mean your company is required to test it and create a presence. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. When is Social Media Experimentation a Waste of Company Resources is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Social Media Controversies Addressed, Fresh Each Week. tweet this).
  • TWIST IMAGE  |  MONDAY, SEPTEMBER 30, 2013
    [Marketing] 10 Years Of Blogging. One Tiny Favor. Please Help Me.
    do believe that this is why the vast majority of brands still struggle with content marketing. content marketing. 'The truth is that I hate anniversaries. That''s kind of a lie. just don''t like the whole, "hey everyone, did you know that I have been blogging for ten years?" " I don''t blog, write or publish with a numerical metric or amount of time in mind. don''t blog, write or publish with the notion that the longer that I publish, the more entitled I am to your attention or interest. All of that has to be earned - each and every day. am very lucky." Please.
  • ONLINE COMMUNITY STRATEGIST  |  THURSDAY, NOVEMBER 12, 2009
    [Marketing] An interview with Fraser Kelton of GetGlue « Online Community.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed An interview with Fraser Kelton of GetGlue November 12, 2009 in Community Building , Interviews | Tags: "fraser kelton" , getglue Have you heard of GetGlue? It’s another sharing community that allows you to keep your friends in the loop on what you’re reading, listening to and other things you find interesting across the web. AdaptiveBlue is a young NYC-based company that was founded by Alex Iskold. Not right now. del.icio.us
  • SOSHABLE  |  MONDAY, FEBRUARY 11, 2013
    [Marketing] LinkedIn Wins the Twitter Email Trick of the Week
    When you really think about it, it’s not as much of an accomplishment as a great marketing ploy by LinkedIn to get their name out there and into conversations on Twitter. Oh LinkedIn. You’re so clever. Face it. Humans love to talk about themselves, particularly on social media. For the first time in history, social media offers us a way to let our friends, family, and the rest of the world know about our accomplishments. We might not be winning Super Bowl rings or Oscars, but we are generating other accomplishments and we want our peeps to hear about it. They did just that.
  • PROBLOGGER  |  THURSDAY, SEPTEMBER 8, 2011
    [Marketing] 3 Tactics I Used to Develop a PageRank 5 Blog in 5 Months
    We all know that having a blog can enhance your freelancing business and serve as an effective marketing tool for your products and services—that’s given. honestly don’t think it’s too hard to achieve a highly trafficked, highly profitable, and attractive freelance blog for marketing. This guest post is by John Saddington of  TentBlogger. And although it’s easy to get a blog started (and to start a freelancing business) it’s much harder to make a dent in search engine rankings so you can win those viewers (and new customers and clients). Here’s what I did.
  • TWIST IMAGE  |  TUESDAY, MAY 6, 2014
    [Marketing] Why Did I Sell Twist Image (And Other Questions)?
    We currently have over one hundred full-time digital marketing professionals on our team across two offices. We have always been an agency that wanted to work with big brands on more complex digital marketing challenges. We have always been an agency that focuses on ongoing digital marketing opportunities, instead of quick projects. That it will enable us to grow, adapt, add and push the envelope of digital marketing. We do this kind of pushing for our clients, and we''re excited to keep on helping them to achieve their goals as digital marketing continues to evolve.
  • SOSHABLE  |  MONDAY, DECEMBER 12, 2011
    [Marketing] Does a Yelp IPO Change Anything for Yelp Users or Businesses?
    Going public is a risky move for any company, but one that could ultimately work out for Yelp and the businesses that rely on it as a marketing platform. And because Yelp also thrives on search engine traffic, it will also need to ensure that it can sustain the SEO value it currently offers to marketers. The rumors surrounding online review service Yelp going public have been circulating for a couple of years now. According to reports, it is hoping to start the year of 2012 off as a publicly traded company. Failure to Profit. The filing shows that the company lost $9.6 million.
  • SPIN SUCKS  |  TUESDAY, JULY 27, 2010
    [Marketing] Short and Sweet: Five Tips to a Better Blog Post
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 27 2010 Short and Sweet: Five Tips to a Better Blog Post By Daniel Hindin | Email | Print | 12 Comments | Guest post by Jason Verhoosky , creative director/owner of Old Beauty Design & Media. It also offers a nice visual break for the eyes/mind. What did I miss?
  • SOCIAL WAYNE  |  WEDNESDAY, FEBRUARY 23, 2011
    [Marketing] Day 23: People of color impacting the social web – L Martin Johnson Pratt #28DaysofDiversity
    For day 23 , I would like to introduce to some and present to others: L Martin Johnson Pratt Twitter: @iluvblackwomen Website/Blog: www.iluvblackwomen.com Bio L Martin Johnson Pratt has created marketing solutions to reach the African American Demographic through different forms of media such as: radio, print, tv, mobile, and social media. Mr. Pratt has focused his attention to social media marketing for media outlets, book authors and small businesses. As we all know, February is Black History Month. Mr. Pratt also writes for Rolling Out Magazine. those who do not. for free.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 28, 2014
    [Marketing] Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies
    'A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. Foster your relationships and stay inspired by keeping up with your favorite content marketing/social media bloggers and always seek out campaigns (like this one) to inspire  creativity in your strategy. Kristen Matthews is the marketing and community manager at GroupHigh , a blogger identification and analysis platform. So I created one. Naturally, I wanted to know more. Enjoy!
  • THE WAY OF THE WEB  |  SUNDAY, MAY 23, 2010
    [Marketing] The death of the Open Web has been somewhat exaggerated
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? But the iPad? But the real threat?
  • BILL HARTZER  |  WEDNESDAY, DECEMBER 7, 2011
    [Marketing] Search Engine Optimization Tip: Include Keywords in URLs
    Think about your niche market for a moment. Your keywords are a great tool to reach potential customers, so make them a priority. However, you should do more than just have those keywords in your tags and your text. They should also be found in your URLs. This is a logical step to really get more overall benefits from your SEO efforts. However, this continues to be an area where many website owners are dropping the ball. Here is what Matt Cutts says about Keywords in URLs: Your domain name is a big place to start. Do you have any of your effective keywords in it?
  • BILL HARTZER  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Social Media App: Virtual Contact Twitter Application
    As Virtual Contact is new on the market, twitter is the first client we’ve decided to take above and beyond in this fashion but as the world of social media grows, other platforms such as Facebook, LinkedIn and others are in the works. I recently sat down with the folks at eMarketing group, the makers of the Virtual Contact Twitter app. The following are notes from our discussions. Virtual Contact takes all the functionalities one would expect from the Twitter platform and takes them a step further. – Manage automatic tweets (automatic-messages). – Shorten your URLs.
  • KIKOLANI  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Marketing] How Any Blogger Can Become an Authoritative Blogger
    How to Become a Local Business Marketing Expert as a Blogger. This is a guest post by Rich Gorman. One of the most fascinating facets of the blogging community is how there are so many different bloggers, blogging for such different reasons. Some folks sign up for a free WordPress or Blogger account and start firing away, simply for purposes of creativity or self-expression. And then there are others who become bloggers of authority, esteemed within the industry, wildly successful on the back of their blogging efforts. Your Content is Key. Design Matters. Beyond Your Blog. Related Posts.
  • MINDJUMPERS  |  MONDAY, MAY 30, 2011
    [Marketing] How Ecycler Used Social Media to Enhance Its Business
    Similar Posts: How to Use Twitter As a Marketing Channel. Tweet Ecycler.com is an internet age version of cash for cans concept. Through this website, people who wanted to discard their belongings could do so by posting it to the website. Collectors’ would then arrange to pick it up or get the discarded belongings shipped. Basically the soul of the business here was communication between collectors and discarders. The challenge for the company was to proactively create awareness and start a conversation between collectors and discarders. So a lot of opportunity cost was lost.
  • TWIST IMAGE  |  THURSDAY, OCTOBER 13, 2011
    [Marketing] The Main Lesson That Digital Offers The World
    While we can always be a market of one , it's important to think beyond our own values. Tags: a market of one. True story. was making my way through the airport magazine shop and did my usual pit stop by the business book section. I'm usually not all that surprised by which books I find on the shelves. I'm a little bit of a business book nerd and I'm either eagerly awaiting something that is about to hit the streets, or - because of my newspaper and business columns - many book publishers send me advance copies (prior to publication date). didn't buy any books. Solution? " ).
  • CONVINCE & CONVERT  |  WEDNESDAY, DECEMBER 8, 2010
    [Marketing] 6 Newfangled Social Media Tools Worth Discovering
    Marketing Sideways to Win at Social Media. Tweet I’m not really sure how all of these guys are going to make a living, but there sure as hell is no shortage of innovation in social media. The torrent of new digital tools and gadgets makes Sharper Image, SkyMall, and Hammacher Schlemmer look like an Amish electronics store. Just in OneForty alone (the unofficial Twitter app store ), there are thousands of add-ons to improve or enhance your tweeting. Not surprisingly, some of those sites and services have changed considerably in the ensuing months. am a screenshot freak. Curate.us
  • JEFF ESPOSITO  |  WEDNESDAY, AUGUST 15, 2012
    [Marketing] Friends with benefits, conquering fear and non-sexy products
    Vistaprint submissions: Friends with Benefits – Vistaprint’s VP of Marketing Communications, Bridget O’Brien has submitted a session where she will go through the benefits of a national television campaign featuring real-life customers Anthony Flynn and Tess Scanlon-Phillips to the company and these small businesses. Not Your Father’s Direct Response – Lynne O’Connor, a senior Brand Director at Vistaprint will talk about shifts in direct response marketing and how it has not really changed much since the days of the Mad Men on Madison Avenue. Cantwell and Jeremy Hicks.
  • PROBLOGGER  |  FRIDAY, NOVEMBER 15, 2013
    [Marketing] 5 Reasons Why Blogging is Not Working for Your Business
    More than ever before, businesses are now focusing on generating regular content for their target markets to keep a steady inflow of customers. Because your objective will ultimately give direction to the type of content you post on your blog and the type of marketing channels you choose for promoting your content. Your strategy should not only include the type of content you’re going to create for your target market, but it should also include a comprehensive plan to promote your content so that it reaches the right audience at the right time. Conclusion.
  • LAUREL PAPWORTH  |  WEDNESDAY, APRIL 21, 2010
    [Marketing] NOT hiring someone based on Facebook or Twitter
    Social Network Marketing Campaigns: Features Attributes (13). Social Media: Facebook blogs marketing course (2). It’s dangerous to Google someone and then not give them a job – particularly if you tell them what you found and also keep a copy somewhere. Here a potential employer blogged about not hiring someone because she tweeted “I can’t bludge anymore&#. Commonsense says you wouldn’t want that person as an employee but what does the law say? did a co-presentation with Nick from Tresscox on the law and recruitment. T&C. Lawyers pfft. Maybe.
  • JASON YORMARK  |  WEDNESDAY, AUGUST 25, 2010
    [Marketing] What I've Learned About Blogging Based On A Year's Worth Of Data
    marketing tools Nature Blog Network » Whither StumbleUpon? [.] My main blog is [link] and my marketing blog of IT Professionals is [link]. Like many bloggers, I’ve gone in and out of writing, and that doesn’t help with maintaining a consistent flow of traffic to your blog. At the end of the day, driving eyeballs to my blog isn’t really the ultimate goal, writing useful and appreciated content is. But I like anyone loves to see people visit. Let’s start with the following tables. My analysis and thoughts follow. of these were lists (no surprise there).
  • SOSHABLE  |  TUESDAY, SEPTEMBER 17, 2013
    [Marketing] Employee Engagement and Facebook
    'Facebook engagement is an important part of marketing. Here’s a program that will help you make that happen and kick your social media marketing up to the next level. The debate about whether or not it has a positive effect on SEO is ongoing, but what we know for sure is that more social engagement only helps across the board. Of course you want your customers and fans to engage, but sometimes the best way to get that started is to have your own employees engaging with your Facebook posts. THE NUMBERS. Why do you want your employees engaging exactly? THE PROGRAM.
  • GEOFF LIVINGSTON  |  TUESDAY, DECEMBER 20, 2011
    [Marketing] 2012 Trend Spotting: Grieving Blackberry
    Most analysts and even parent company Research In Motion’s SEC filings see Blackberry dropping out of the top tier of smartphones, surrendering the market to the Apple iPhone and the many Google Android operating system-based phones. Image by CNN By all accounts, 2012 will be the year that Blackberry’s decline dramatically increases. Because Blackberry has [.]. Geekery android Apple Blackberry Ericsson google iPhone Nokia Research in Motion Samsung smartphone
  • SHIFT DIGITAL  |  TUESDAY, JUNE 12, 2012
    [Marketing] Pining Your Hopes On Social Media
    It’s not enough in today’s culturally and socially aware market to provide customers in the QSR industry with a superior product; they want more. This is the second post in a series of posts dedicated to the Quick Service Industry (QSR). I previously wrote about  5 excellent reasons to get on board with franchising in 2012. Today, Today, I’m discussing pinning your hopes on social media. Enjoy! . Consumers in today’s day and age want deals, coupons, and they want the best possible product for the least amount of money they can possibly spend.
  • SOCIALNOMICS  |  WEDNESDAY, JULY 24, 2013
    [Marketing] The Surprising Non-Verbal Power Of Video
    'Social media groupies and web marketing nerds, this is our world. Think about the many ways you can engage with it in your social media and web marketing efforts. 758 million people worldwide (over 10% of earth’s total population) watched an average of 79 YouTube videos each in just one month, according to a recent ComScore report. While the common belief is that the power and popularity of video is created by the way it combines visual & audio messaging, the influence of video is deeper than that. They are… Activity. Interest. Mimicry. Consistency. More On Face Value.
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 21, 2012
    [Marketing] Battle of the Social Media Giants: Facebook Vs. Twitter Vs. Google+
    Facebook is so popular that other companies have been able to become successful simply by marketing its products on the site. Facebook, Google and Twitter are all viable services that should be fighting for market share for years to come. Social media has taken the world by storm in the last 5 years. It has become one of the things that have defined the early part of the 21st century. Millions of people use Facebook, Twitter and Google+ to communicate with others on a daily basis. Which company is going to become number one in the social media world? Google+. Twitter. Facebook.
  • GAURAVONOMICS  |  MONDAY, JUNE 6, 2011
    [Marketing] CIC Infographic and Whitepaper on Chinese Efluencers
    If you liked this post, you might also like: Check Out Eastwei MSL’s Whitepaper on Microblogging in China My Top Three Social Media Marketing Predictions for 2011: The Good, the Bad and the Ugly Six Stages of Social Media Maturity Workshops for 100+ Hanmer MSL Clients in Delhi, Bangalore, Mumbai How Does the Six Stages of Social Media Maturity Model Differ for Product Brands and Corporate Brands? Marketers as Movement-Makers Facebook, Twitter, Social Change Movements and Regime-Change Revolutions. Star: Influence derived from personal charisma and fame, sometimes notoriety.
  • WHAT SPINKS THINKS  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Debate: Do All Community Managers Need Social Media?
    It’s one of the many tools available to marketers, community managers, PR professionals etc. Today’s community manager might be responsible for anything ranging from customer service to marketing to event management and the list goes on. Photo cred: Rishi Bandopadhay. Seems that a lot of people are under the impression that all community managers have to use social media. Social media is one tool.  It is not a requirement for all roles that a community manager could possibly take on. On twitter, I had a long debate with Alana Joy on this topic.  Will I ever need it?
  • DREW'S MARKETING MINUTE  |  THURSDAY, SEPTEMBER 5, 2013
    [Marketing] Promote Yourself
    The post Promote Yourself appeared first on Drew's Marketing Minute. 'When I first heard the title of Dan Schawbel ‘s new book — Promote Yourself ( The actual full title is Promote Yourself: The New Rules for Career Success ) I thought, uh oh…another how to use social media to get in the spotlight book. But knowing Dan, I should have known better. Instead of a re-tread on an already tired topic, Dan’s very fresh message is “Hey Millennial — the future is yours if you want it — but don’t think it’s going to get handed to you.”
  • MINDJUMPERS  |  FRIDAY, MAY 18, 2012
    [Marketing] Today Is Facebook IPO Day – Does The Company Have The X-Factor?
    One of the interesting projects in predicting the stock price at market closing is created by Chris Sacca and James Proud. Companies and brands around the world are looking at Facebook and social media as a marketing investment. Tweet It’s probably the most anticipated and discussed IPO in the past decade. The small social network facebook.com has in just 5 years grown to become a 900 million user site and is today expected to set the record for an IPO. All things considered, this Friday night entertainment is not that far from the ordinary talent show in comparison. 54) on $135.7
  • MINDJUMPERS  |  MONDAY, JUNE 28, 2010
    [Marketing] Choosing a blogging service: Blogger, Tumblr or Wordpress
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved In this blog post I will quickly go through some of the most popular blogging services. will go through to most widely used blogging services.
  • KIKOLANI  |  FRIDAY, OCTOBER 28, 2011
    [Marketing] Fetching Friday – Resources Mashup & Blog World Preview
    In this post, the author talks about how to find a topic that’s profitable and targeting niches where you can offer a catalog of affiliate marketing products. 17 Twitter Marketing Tips From the Pros – How to improve your Twitter marketing: follow these hot Twitter tips from the pros to get the most our of your Twitter networking. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Business / Career. Stuck?
  • TWIST IMAGE  |  THURSDAY, JANUARY 20, 2011
    [Marketing] Embrace The Design Thinking Mentality
    Those building their business in the Marketing industry should pay even closer attention to how design thinking can help build their business models. marketing industry. How do you truly push ideas to the right space? How do you truly re-invent the industry you serve? It's easy to get analytical. It's easy to look at the raw data. It's also (somewhat) easy to look at how things have been, and think about how to push that thinking just a little bit further. The big, massive and hairy ideas usually don't come from that kind of mental framework. and with their hands. Living it.
  • ENGAGE  |  FRIDAY, JANUARY 24, 2014
    [Marketing] 5 Ways to Make Pinterest A Bigger Part of Your Content Strategy This Year
    The internet is full of direct marketing campaigns. While some social media networks (Reddit, I’m looking at you) are inherently distrustful of brands using their networks to peddle wares and gain shares, Pinterest embraces content marketing with open arms. 'Last year was a huge year for social media. Between Vine and Instagram fighting for attention, Millennials ditching Facebook for Twitter and Snapchat making selfies anywhere at anytime a “thing,” sharing content with your online audience has never been easier. Last year, Pew Research reported that one-third of U.S. Do it.
  • PR AT SUNRISE  |  WEDNESDAY, AUGUST 17, 2011
    [Marketing] Does Having an APR Designation Really Matter to Clients?
    My subsequent marketing of the designation mattered a lot within my PRSA chapter (where at the time there were few active members with the designation) and the national organization. recently completed my doctorate, and have seen that those initials make a difference in my personal marketing efforts. In an article posted a few weeks ago discussing the value of earning an APR certificate for PR pros , the author makes a compelling case for achieving the APR designation. But my perspective on the process, and what the designation means, is slightly different. About the Author.
  • TWIST IMAGE  |  SUNDAY, JUNE 1, 2014
    [Marketing] Understanding Power Cues With Nick Morgan
    In the marketing world, the best ideas don''t always win. That''s not just specific to the marketing industry, but all aspects of life. digital marketing. marketing podcast. 'Episode #412 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When people ask me what is the main skill required for success in life, I think of one thing: being able to present an idea in a cogent way. When I. Many names of individuals and organizations were thrown my way, but one name that kept rising to the top was Nick Morgan. blogging. brand.
  • BRASS TACK THINKING  |  WEDNESDAY, JULY 21, 2010
    [Marketing] Disagreement vs. Disagreeable
    came across (let's call them) a “new marketing agency&# that claimed to be the world's leading agency of its type despite having only been founded this year and, at least not outwardly, being very active even within the niche they claim to dominate. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Disagreement vs. Disagreeable July 21, 2010 | by Amber Naslund View Comments I’m a big fan of disagreement. They make us all better in the long run, right? Thanks! Bingo.
  • JACOB MORGAN  |  TUESDAY, SEPTEMBER 13, 2011
    [Marketing] Implementing Enterprise 2.0 at a Healthcare Organization Pt 1: Business Drivers
    Some of these groups are business and marketing-related whilst others are comprised of researchers. The marketing group had done this before and was able to share some valuable insights and information with the group that needed help. This is the first in a series of posts on how a mid size medical association is implementing emergent collaboration strategies and technologies within its organization. project at a mid-size healthcare organization. This individual wishes to keep their employer and identity anonymous. All communication took place in June and July 2011. Enterprise 2.0
  • FIREBELLY  |  FRIDAY, AUGUST 26, 2011
    [Marketing] ESPN Bans Breaking News From Twitter
    The cable TV industry isn’t a thriving market anymore, and pushing more people to watch instead read tweets may be a smart business move, or even just linking to the story on ESPN’s page rather than giving all of the information in tweets. ESPN – every sports fan seems to hate it, yet watches it religiously at the same time. Now the worldwide leader in sports wants to push its reporters away from Twitter. Reporters like Buster Olney and Tim Kurkjian are very known for breaking news on Twitter. ESPN released a new social media policy this week putting a stop to it.
  • FIREBELLY  |  THURSDAY, JULY 14, 2011
    [Marketing] BeKnown…on Facebook
    Alyson Ahrns is a freelance content developer for Firebelly Marketing, reporting live from New York City. Many out there are job hunting, and for some reason, many of us end up on Facebook during our online job searches. It may be attributed to the fact that Facebook is the greatest time suck when you’re supposed to be doing something else, but that’s another blog post. Thanks to Monster , spending time on Facebook is now productive for your job search with the professional networking app, BeKnown. When you sign up, BeKnown uses your Facebook account to build your basic profile.
  • CONVINCE & CONVERT  |  TUESDAY, NOVEMBER 15, 2011
    [Marketing] Our Dangerous Addiction to Social Media Case Studies
    ” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. Louis market on a 60-day trailing basis. The two most important words in social media should be “so what?” Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. The Recalcitrant Social Media Cheerleader. Point Less.
  • MYRLAND MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Marketing] It’s Official: Twitter Files For IPO.
    This will be a continuous struggle for them, and a challenge they will have to overcome as they strive to maintain and grow market share, as well as share of user. 'IT’S OFFICIAL! One of the worst-kept secrets in Social Media is coming true. Twitter has filed for IPO. Heck, I even swapped out my branded purple headlines in honor of the big announcement. don’t do that for just anyone, you know. As is appropriate, Twitter made its much-anticipated announcement yesterday via, you got it, Twitter. Any other venue would have been most un-Twitter-like. HOW WILL IT FARE? TWITTER.
  • TWIST IMAGE  |  SUNDAY, AUGUST 25, 2013
    [Marketing] Get Ready For The Collaborative Economy
    He''s got a great mind for business, technology and marketing. marketing podcast. 'Episode #372 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jeremiah Owyang is on to a new thing. He calls it, The Collaborative Economy , and he thinks it''s going to change everything (again). He''s currently Partner of Customer Strategy at Altimeter Group , a research based advisory firm started by Charlene Li ( Groundswell and Open Leadership ). In June of this year, he launched his latest research report called, The Collaborative Economy.
  • KIKOLANI  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] Fetching Friday – Resources Mashup & Blog World Meetups Tweetups and Parties
    Marketing experiments emerge – 9 creative ways to use Facebook Places. Making Money Online / Online Marketing. Will EverCookie kill affiliate marketing ? Breakfast meetups (tentatively for Thursday and Saturday morning, and possibly for Friday) for Third Tribe members only – join now if you want to meet up with some great marketing minded people (and not to mention get access to some 20+ educational seminars and a supportive community forum). Also, don’t miss this article on how easy it is for you to get into video marketing. Facebook.
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 22, 2013
    [Marketing] Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters
    'It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. In an incredibly creative cause marketing meets social media advocacy campaign, Honda is working to bring people together in support of saving drive-in theaters across the country. Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. The campaign video on YouTube has generated more than 300,000 views.
  • JEFF KORHAN  |  TUESDAY, DECEMBER 21, 2010
    [Marketing] Finish What You Start
    Respected marketing author Seth Godin likes to ship. This may be one of the best times of the year for those of us that enjoy planning ahead. It's also a good time for looking back to see what worked this year and what didn't. My list of successes - what worked , was much longer than those that didn't get finished. That's why I am not adding one single project to my list for 2011. Instead, I'll be focused on finishing what has already been started. Yep, that's me finishing in a local 10K. Finish! Words are more than just components that combine to create communication. I am too.
  • JEFF KORHAN  |  MONDAY, NOVEMBER 8, 2010
    [Marketing] Enhance Your Productivity by Working Like You Have an Audience
    This is one reason why social networking and marketing tend to bring out the best in all of us. Have you ever noticed you do your best work when you have an audience? You can dramatically enhance your business productivity by taking advantage of this behavioral change that you have been honing since childhood. photo © 2007 Keven Law | more info (via: Wylio ).  . The Time Element. For the past week I have been preparing for several presentations that I'll giving this week. The process of crafting and rehearsing a presentation sometimes seems to get worse before it gets better. The Venue.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 27, 2010
    [Marketing] Are You Growing Enough Voices
    Before Permission Marketing , how much audience did Seth Godin have? don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. More from Convince and Convert You Are Pissed Off at the Wrong Guy Are you spending enough on digital marketing? Ive founded 5 companies, and spent 15 years running digital marketing agencies. Some of the guest writers blog on occasion at their own sites. Visits are up.
  • THE WAY OF THE WEB  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Promoting an API – Etsy offering basic programming classes…
    Data feeds of all formats are more important than ever for journalists, marketeers, bloggers, etc as much as for developers and programmers, as more and more large data sets are becoming available to be used to create great content and applications. All supply examples of how data can be used in a marketing, advertising or promotional context. A lot of people have spent time talking about the value you can get by providing an API (Application Programming Interface) for other people to use and build with. Pipework by Matius Kalisky on Flickr (CC Licence).
  • WEB METRICS GURU  |  TUESDAY, MARCH 1, 2011
    [Marketing] In The Analytics Zone in Social Media Monitoring
    good question to ask is how long any report should take (I deal with this in my book) but another is who the recipient is for (marketing, PR/COMMs or research) as the appearance and length will differ for each. On my way back to New York, high above the Atlantic, I’m thinking back to insights I found in Brighton, Norway and Davos over the last two weeks that I was traveling back and forth across Europe. I’ll leave details about names and brands out for now, focusing on insights exclusively. analyst showed me her social media monitoring deck for a large brand.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 7, 2012
    [Marketing] Digital Tumbleweeds And Virtual Crickets
    And, that bottom-feeding content, is the vast majority - especially when it comes to content that is related to business - of what populates corporately operated content marketing platforms. content marketing. digital marketing agency. If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. The cream rises to the top. It's just that we seem to have a lot more cream and it's fallen into many different niches. What did I get? brand.
  • CONVINCE & CONVERT  |  SATURDAY, AUGUST 18, 2012
    [Marketing] One Social Thing Wrapup – Week of August 13th
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. If we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of the week for you? One Social Thing – 8.13.2012 [see the SlideDeck]. How About You?
  • ENGAGING BRAND  |  THURSDAY, SEPTEMBER 1, 2011
    [Marketing] 3 Ways to Improve Your Life
    Technology is an enhancement for marketers, not a replacement. The ditigal world offers not technology for technology's sake.but it allows us to give people an enhanced relationship from the ordinary retail reality. Often people see social media as a quick fix, or instead of a traditional method.and of course, it can be used for a replacement but the power is not AS a replacement. Social media is even more powerful if instead of replicating a traditional 'tactic' on the web, you enhance the consumer by the web. For me 3 key enhancement areas could be. Speak to ME not the general public.
  • DANNY BROWN  |  SATURDAY, JUNE 12, 2010
    [Marketing] Why John Haydon Rocks – Literally
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why John Haydon Rocks – Literally June 12, 2010 14 voices share yours! Share 4 saves One of the folks that I’ve been fortunate to get to know through social media is  John Haydon. Hailing from Cambridge, Massachusetts, John’s someone that inspires me every day. He’s an outstanding ambassador when it comes to social media for social good ; a great social media blogger ; and a key part of the 12for12k community. Enjoy this post? LOL New!
  • GREG VERDINO  |  FRIDAY, APRIL 27, 2012
    [Marketing] Five For Friday: April 27, 2012
    In this week's Five for Friday, let's take a look at social media from the perspectives of a member of traditional media's old guard, a B2B marketer, a media futurist, and a media buyer. Put it all together, and you've got "marketing through the looking glass" -- everything looks kinda familiar but nothing is quite what it seems. How B2B Marketers Are Succeeding With Social Media Marketing If this headline surprises you, start worrying. If your're a B2C marketer, maybe you can learn some social media lessons from your vendors. So what? moment. Five For Frida
  • TWIST IMAGE  |  SUNDAY, SEPTEMBER 22, 2013
    [Marketing] How To Get Better At Pitching And Telling Your Story
    To this day, I consider it the seminal book for marketing and communications people who need to better understand how to pitch creative ideas in a very complex world. marketing podcast. 'Episode #376 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Peter Coughter was last on the podcast over a year ago to discuss his amazing book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business (you can listen to that episode right here: SPOS #296 - The Art Of The Pitch With Peter Coughter ). Enjoy the conversation.
  • KIKOLANI  |  FRIDAY, SEPTEMBER 10, 2010
    [Marketing] Fetching Friday – Resources Mashup & Key Takeaways from #SMAZ
    links to boost your Facebook marketing leverage – Facebook marketing basics for green businesses – six main things to think about when planning your Facebook strategy. Mailing Lists / Making Money Online / Online Marketing. 60 proven ways to increase your online marketing influence – great advice to strengthen your reputation. What the Gmail priority inbox means to marketers – how to get above the fold. How Behavior and Personality Types Impact Marketing by Matthew O’Brien. The Resources Mashup. Blogging / Writing. Twitter.
  • CONVINCE & CONVERT  |  SUNDAY, APRIL 6, 2014
    [Marketing] This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank
    As organic reach dropped from approximately 12% to 6% (and now often at 1%), Facebook’s stock price moved from nearly $50 to nearly $70 , adding billions of dollars in market capitalization. History Repeats One of my favorite recent articles about this engagement decline is  ” Facebook’s Declining Organic Reach a Real Nightmare for Marketers “ from CIO Magazine online. In social media marketing, average is no longer adequate. 'Facebook is the largest voluntary, non-religious organization in the history of the world. They are not dumb. ” tool.
  • CONVINCE & CONVERT  |  SATURDAY, OCTOBER 19, 2013
    [Marketing] 7 Ways the Speaking Business and Music Business are the Same Business
    In addition to my work as a social media and content marketing consultant working with the great team here at Convince & Convert , I’m a professional speaker. First, I want at least three people to tell me it was the best marketing speech they’ve ever heard. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Ways the Speaking Business and Music Business are the Same Business is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.
  • SOCIALNOMICS  |  TUESDAY, JUNE 10, 2014
    [Marketing] How to Get Your Business on Google’s Map
    Here are some great tips for getting the most out of marketing on Google Plus:  [link]. Diana Gomez is the Marketing Coordinator at  Lyoness  America, where she is instrumental in the implementation of marketing and social media strategies for USA and Canada.  'There are  many reasons  to set up a Google+ Page for your business. And if the majority of your business is driven by your location, then not having one is equivalent to business suicide. For many years, Google has been doing the hard work of mapping the globe for the benefit of its users. Step One. Step Two.
  • DIVA MARKETING BLOG  |  TUESDAY, JUNE 14, 2011
    [Marketing] Doin' The Innovation. Howl
    Diva Marketing sponsored  by   Business On Main post Max barks but he also howls. He sits straight up and tosses his little white head back. Looking quite like a wolf, he gives out a very musical Loud   ah hooo! howl. . Girlfriend, it sounds like someone is hurting the little guy. When When human friends first hear Maxie's strange song they think some thing is quite wrong. However, the vet tells me Max is just fine. He might hear something or perhaps he's just singing. Whatever the reason, the result is unexpected and actually quite special. Ron Williams knows how to howl too. BlogPaws.
  • GEOFF LIVINGSTON  |  MONDAY, DECEMBER 23, 2013
    [Marketing] The No Fly Zone (Except Exodus)
    They don’t pay the bills, and they certainly aren’t related to my marketing consultancy. 'We are in the midst of that rare holiday season when Christmas and New Years both land on a Wednesday. People are enjoying vacations throughout the two weeks, forcing many non-retail businesses into a no fly zone. Little can be done until the new year begins and folks return to work. Like most entrepreneurs, my business will be coasting through these weeks with one exception. I’ll be giving Exodus away for free on the Kindle from December 24 through the 28th. Novel
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 8, 2010
    [Marketing] Are You Ready for the Opportunity Economy | social media case.
    The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare. link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. quick check of Yahoo! Great post! React.
  • ELASTIC THOUGHT  |  MONDAY, DECEMBER 8, 2008
    [Marketing] PR 3.0 - Regaining Credibility
    link] Twitter: vanceOpel alltop Social Media Today Categories Branding Creative Agencies Government Leadership Marketing Measurement Media Non Profit PR Social Media Twitter Subscribe in a reader Add me to your TypePad People list « Youre Wasting Your Money | Main | How Do We Measure Trust and Authenticity?   Why not hire bloggers, social media consultants, digital marketers and the like?   Why not hire bloggers, social media consultants, digital marketers and the like? Elastic Thought About My Other Accounts Facebook: 690281596 Other.: link] Other.:
  • SIMON MAINWARING  |  SUNDAY, NOVEMBER 18, 2012
    [Marketing] Here we go…opening the Social Branding Blueprint for the first time together.
    Just imagine the bigger stages you could speak on, the thousands of extra people you could train, the countless word of mouth referrals, or the larger companies, projects or fees you could command if you got the same marketing support as the top brands in the world. This is such an exciting week as We First launches for the first time ever it’s Social Branding Blueprint that. To that end We First has just launched for the first time ever its Social Branding Blueprint with a VERY SPECIAL OFFER FOR THE NEXT 72 HOURS ONLY. Exclusive Online Training Program (Value: $2000).
  • FEVER BEE  |  THURSDAY, DECEMBER 22, 2011
    [Marketing] The Different Types Of Groups: How To Make Sure You Pick The Right Approach For The Right Result
    Lets imagine you want to promote an upcoming product, a product your target market hasn’t purchased before. Your target market doesn’t need to communicate. In current usage, a community can mean almost any group of people that interact in almost any place in any manner. This needs to end. It’s too encompassing of a broad array of different groups and outcomes. Offline we have many of collective nouns to define groups of people based upon how they interact. We have audiences, mobs, crowds, congregations, tribes, and yes, community.   For example: Audience/fans. Crowd. Tribe.
  • RHAPPE.TYPEPAD.COM  |  SATURDAY, MARCH 29, 2008
    [Marketing] The Social Organization: Social Media Metrics
    Events Examples News/Commentary Organizational Structure People Relationship Management Social Media Marketing Technology Web/Tech Weblogs Archives March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 More. Name is required to post a comment Please enter a valid email address Invalid URL Lijit Search People You Should Know Aaron Strout Social Marketing Expert Andrew McAfee Everything Enterprise 2.0 The Social Organization About Rachel Social Media Metrics Social Media Examples Enterprise 2.0 We use web2.0
  • ENGAGE  |  THURSDAY, APRIL 5, 2012
    [Marketing] Google Wants to Know Who Wrote Your Post: Here’s Why (and How) You Should Tell Them
    In their constant effort to improve search results and maintain market share, Google has made sweeping changes in the past year. “T here are three difficulties in authorship: to write anything worth publishing — to find honest men to publish it — and to get sensible men to read it.” ” – Charles Caleb Cotton A little old school, I know, but you get the idea. If you write content on the web , you want to make sure it gets found. Let’s start with a little background, then learn how you can implement this awesome tool for yourself.
  • JEFF ESPOSITO  |  MONDAY, JULY 2, 2012
    [Marketing] Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers
    After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). No matter which way you slice it, it is always good to see how you stack up against your competition. About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012. social media Internet Retailer Vistaprint
  • JUGNOO  |  THURSDAY, JULY 31, 2014
    [Marketing] Using SoMeAnalyzer for Social Media Management
    'Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. Social Media Consultant Toni McQuilken has been using SoMeAnalyzer ™  to help her clients manage their social media presence and decode the complex social media conversation. She credits SoMeAnalyzer with increasing the success of her campaigns, resulting in higher client satisfaction. She writes about her experience in Premier VEBA’s  blog. Do you Jugnoo? We’d love to hear your feedback too!
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