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  • SOCIALNOMICS  |  THURSDAY, JUNE 16, 2011
    [Marketing] Startup Spotlight: bre.ad
    am always on the lookout for new marketing resources, and  bre.ad In my recent scouring for new and cool startups, I happened to come across a fascinating new tool called bre.ad. certainly is an interesting way to generate awareness. The concept is simple. It lets you create a digital billboard on facebook and twitter, to promote anything you want (products, causes, content, etc).  This billboard is visible to friends and followers for a few seconds after they click on a link created by the  bre.ad shortener. After the billboard disappears, it will take the user to the intended url.
  • FIREBELLY  |  THURSDAY, JANUARY 13, 2011
    [Marketing] Looking Into The Social Media Past
    “What does that mean for us in digital marketing? In preparation for the New Year, we’ve been working on transferring our Firebelly blog from Typepad to the beautiful WordPress content management system. While working on cleaning up the posts and transfering them over, I came across quite a few “gems&# of posts from the past. It’s amazing how some things we didn’t even know about in 2007 or 08 became big news by 2010. Check out just a few examples… The “Facebook Movie&#. Facebook: From The Computer Screen To The Big Screen , August 2008. Android.
  • GAURAVONOMICS  |  FRIDAY, NOVEMBER 5, 2010
    [Marketing] Low-Tech Real-Life Social Networking Game at NEN E-Leader Workshop
    If you liked this post, you might also like: When You Want to Change the World, a Lifetime is Short-Term NDTV Profit Panel Discussion on the Business on Social Networking The Ultimate List of Meetups, Events and Conferences for Marketers, Entrepreneurs and Activists in Asia Social Media Use Cases and Competencies for a Business School Course Outline The Opportunity at the Intersection of Social Entertainment, Social Gaming and Social Commerce Audience Matters Story on Women and Social Networking in India. Here’s how I organized the game: Step 1. What about you? Digg this!
  • WHAT SPINKS THINKS  |  MONDAY, MARCH 30, 2009
    [Marketing] How to Communicate with Professionals
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals How to Communicate with Professionals Photo cred: Tracy Byrnes If you’re a college senior, you’re probably not the happiest person on campus right now.  Times are tough and that run of the mill job search strategy you were taught just won’t cut it anymore.  There are a couple values that are more relevant than ever though, and that is differentiation and “ it’s not what you know…but who you know&#.  The best way is to establish relationships. Use twitter. Thanks!
  • TWIST IMAGE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Marketing] Do Some Good. Right Now. Today.
    know that the job market is unstable. I'm a parent. I've got two kids. Life changes when you have kids. The truth is that life changes when you become an uncle (or an aunt) or when you have kids in your life. Prior to that experience, you tend to see kids screaming or having meltdowns in the airport and you think to yourself, "I'm glad that's not me." " Now, when I see kids having a meltdown I feel for the parents and I want to help out in any way possible. Have you ever been to a children's hospital? That's when reality really kicks in. Being a parent has changed me.
  • FEVER BEE  |  FRIDAY, NOVEMBER 9, 2012
    [Marketing] The Cost Of A Community That Doesn't Buzz
    How much time from marketing/PR/tech/legal people is spend on the community?   Now review the decline of current marketing efforts. We underestimate the costs of a community that doesn't buzz. lifeless community hurts you financially. At the low end, you can spend a few hundred dollars to launch a community platform. At the high end you can spend several million. Let's put the average around $30 - $60k for most organizations (the average for our clients is around $70k). That doesn't include your  upcoming revamp to boost activity.    Now staff.
  • SOSHABLE  |  WEDNESDAY, MARCH 2, 2011
    [Marketing] Understanding Facebook’s Master Plan – Part I
    It is growing beyond marketing and exposure. It is becoming crystal clear to anyone who is watching that Facebook has a goal. It sounds more ominous than it really is as the intentions are really geared around profit and power, but Facebook’s goal is to rule the online (and parts of the offline) world. If you don’t see that, you’re either not paying attention or you’ve been brainwashed by pokes and CityVille. Let’s take a look at all of the circumstantial evidence and see if you draw the same conclusion. Connecting Everything and Everyone. billion users.
  • KIKOLANI  |  FRIDAY, JULY 9, 2010
    [Marketing] Fetching Friday – Resources Mashup, Blog World Expo Early Bird Deadline & #FBCLcontest Update
    Making Money Online / Online Marketing. Consolidating your online marketing base – how to determine what to keep up and what to cut down on to make online marketing more efficient and effective. This post is part of a weekly series, Fetching Friday, featuring the resources mashup, Blog World Expo early bird pricing deadline, ComLuv contest update, and Dude vs. Wild on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon and retweeted on @kikolani this week. Blogging / Writing. ways to reduce the bounce rate of your blog. Twitter.
  • ENGAGING BRAND  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing] How to think BIG
    The key aspect is not thinking about what your company is offering but what your market needs.  . Thinking Big, acting small was the subject of an earlier post. have many emails on how to ensure we do think big.so I thought I would give an insight into what I talked about at the online social media workshop. Big is not grander, big is about thinking wider. Big is not always building one idea but combining two smaller ones eg listening to music + mobility = iPod. Big is not about more complexity, big is about simplifying life for people. To think differently think about these 3 questions.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [Marketing] Keyword Density: When Is It Enough?
    Want to know more about incorporating blogging into your marketing plans? PWB Marketing can help, just give us a call (734) 995-5000. 'Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” ” I told them what I tell all of my clients, that there is no magic number. can’t tell any client that having a phrase appear on-page 10 times will return first page search engine results (SERP). Holding that top spot though was not what happened.
  • PROBLOGGER  |  MONDAY, APRIL 14, 2014
    [Marketing] 6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines
    Garret Moon proposes re-writing your blog headlines at least three times  to A/B test your headlines using Twitter and email marketing. Most of the content featured in the study that made the top 10 lists was generated by NYU students participated in the Inbound Marketing Clinic and couple recent grads who work with me at Lowe Profero. One of the top shared blog posts on my blog, The 10 Secrets of Effective Bootstrap Digital Marketing for Startups , leverages this tactic. The 10 Secrets of Effective Bootstrap Digital Marketing for Start-ups from Matthew Capala.
  • THE WAY OF THE WEB  |  THURSDAY, DECEMBER 17, 2009
    [Marketing] 3 great new iPhone apps from Absolute Radio
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Lovely. blog comments powered by Disqus Blog Partners
  • THE WAY OF THE WEB  |  SATURDAY, JULY 31, 2010
    [Marketing] Interested in mobile or internet privacy and security?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
  • PUSHING SOCIAL  |  WEDNESDAY, MAY 5, 2010
    [Marketing] Will Social Media Make Brand Managers Obsolete?
    Now let’s talk about what happened… Just 10 years ago, agencies, CMOs and legions of marketing hopefuls were crowing about the new age of brand management. socialmediatoday.com) Ford Zero To 60 Social Media Strategy Scott Monty Omma (slideshare.net) Tagged as: Brand management , Business , Facebook , Ford , Marketing and Advertising , Scott Monty , Social Media , SXSW Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. by Stanford on May 5, 2010 Spread it! It’s not your fault (really).  Sorry.
  • SPIN SUCKS  |  THURSDAY, JULY 29, 2010
    [Marketing] A Visit from Gini Dietrich's Mom
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? So, here she is, answering the question, “Did Gini always show signs of being an entrepreneur and, if yes, what did you do to instill that in her?&# (If you’re viewing this in Feedburner, click here to watch the video) Do you like this post? Subscribe to Spin Sucks If you like this post, why not share it! Leave a comment! HOLD ON! 1) She is very, very young!
  • BILL HARTZER  |  FRIDAY, NOVEMBER 1, 2013
    [Marketing] How to Stop Google from Encrypting Your Searches
    The search engine marketing community is not happy that we’ve lost our keyword data. 'I recently spoke at the Pubcon Conference in Las Vegas, and one of the big issues that came up was the fact that Google is no longer providing keyword search data to website owners. They’re now encrypting searches, forcing all users of Google search to use https as a default. The “not provided” keyword data kept going up and up until now it’s virtually non-existent. Well, now apparently if you use the ?nord=1 https://www.google.com/search?q=ssl. But if you add ?nord=1
  • BILL HARTZER  |  THURSDAY, FEBRUARY 28, 2013
    [Marketing] Name.com Caught Hijacking Non-Existent Subdomains
    That IP address displays a “parked domain” , managed by sedo.com and filled with a mix of advertising and search engine marketing, which one of those two parties (sedo.com or name.com) controls. Name.com has been caught hijacking non-existent subdomains in an effort to send the traffic to domain parking pages–where they make money from the clicks. According to Jonathan, he had gotten frustrated with Godaddy’s practice of displaying their standard parking pages full with ads. So, Jonathan explains that he moved his domain names over to Name.com. This is not a new thing.
  • BILL HARTZER  |  FRIDAY, MAY 6, 2011
    [Marketing] How Google Places Listings are Different than Google Web Results
    So, a search for “Dallas Hotels&# on Google will show a search result like this: However, search marketers like myself need to be aware, though, that not all Google services are treated alike. When you perform a search at Google with a query that includes a city name, there is a good chance that Google will automatically pull some of the Google Places Listings into the search results. Google is treating Google Places just like they have traditionally treated Google News, by automatically populating the search results with results from Google Places. Post on Google Buzz. Tweet This!
  • KIKOLANI  |  WEDNESDAY, JUNE 9, 2010
    [Marketing] The Future of Mobile Social Networking
    This is a guest post by Zack Hanebrink , an online marketing professional guest posting on behalf of Zerista, provider of services to help you build your own mobile community app for your community. It is safe to say that social networking has gone mainstream and is here to stay. There are only 3 countries on the planet that have a higher population than Facebook has users which proves the overall popularity of social media. That being said, where is social networking heading? Increased Usage and Popularity. Personalization. Social media is getting more and more targeted. Business.
  • THE REALTIME REPORT  |  WEDNESDAY, OCTOBER 10, 2012
    [Marketing] Viewers in China Are More Receptive To Online Video Ads
    However, eMarketer warns that while internet users in China may be highly receptive to online video ads, “marketers must still bear in mind the nuances of the Chinese viewer.” ”  Kendall agrees: “What multinational marketers aren’t doing well here is creating content and experiences for consumers that are specific to the Chinese experience.” In terms of total time spent, watching video is the #1 online activity among China’s over 500 million internet users, according to new research by eMarketer and iResearch Consulting Group.
  • KIKOLANI  |  FRIDAY, NOVEMBER 5, 2010
    [Marketing] Fetching Friday – Resources Mashup, ASW11 & Productivity Systems
    Anatomy of a search marketer – great information from the 2010 SEO survey, plus a neat infographic. Making Money Online / Online Marketing. ways to market yourself on LinkedIn – no matter what you want to do, from getting a job to selling your own product, you need to take advantage of this network. How to really use LinkedIn to market your freelance business – guide for everyone, but especially geared toward freelancers. Fanning the social media flame – how to market your content for viral exposure. The Resources Mashup. Facebook.
  • PROBLOGGER  |  SUNDAY, OCTOBER 21, 2012
    [Marketing] How I Achieved a Zero Bounce Rate on My Blog
    You’ll find as many opinions on improving bounce rate as there are online marketers. Blasphemy according to many online marketers, but I had a colleague who suggested it, based on his own results with websites he developed for clients. This guest post is by Maria Peagler of SocialMediaOnlineClasses.com. How do you know if your blog visitors are finding what they need? Your first clue is your blog’s bounce rate. It’s the Google Analytics statistic that tells you what percentage of your visitors arrived at your site, looked around, and immediately left. Measuring what works.
  • MINDJUMPERS  |  MONDAY, OCTOBER 4, 2010
    [Marketing] Get Inspired And Go Shopping with French Connection's Youtique.
    Social Media Marketing Goals & Tools » Get Inspired And Go Shopping with French Connection’s Youtique Posted by Sara Hansson Oct 4th, 2010 Tweet Some days ago I wrote the blog post on how H&M use social media to amuse, involve, help and make it easy for their customers to buy their products and to strengthen their approach to fashion. Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Diesel Kicks Ass With New Campaign! Here is another great use of some of these elements. As many other chain stores, they have an online shop.
  • CREATIVE RAMBLINGS  |  TUESDAY, JULY 10, 2012
    [Marketing] Guest post: 7 legitimate and long-term link-building strategies
    Photo by RambergMediaImages (via Flickr) Asking for a link Reciprocal links Press releases Creating quality content Purchasing links Social media marketing Guest posting A successful online presence is essential to just about any business in the marketplace today. Social media marketing Convincing websites to link to you can be challenging. The following is a guest post by Dominick Frasso. His bio is at the end of the article. key component of making your company’s website successful is generating inbound links. Ask them if they will link to your site. The link is here.”
  • CONVINCE & CONVERT  |  THURSDAY, JUNE 3, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    link] Never Stop Marketing What BP Can Learn from Umpire Jim Joyce [link] [link] Jeremy What BP Can Learn from Umpire Jim Joyce [link] [link] Gail Sideman Crisis Communications 101 – RT @martinwalsh: What BP can learn from Major League Baseball Umpire Jim Joyce [link] [link] jeff ogden What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince & Convert [link] [link] Michelle Bretscher RT @jer979: What BP Can Learn from Umpire Jim Joyce [link] [link] Josh Shua Peters RT @jaybaer: The two words BP should steal from umpire Jim Joyce. And Tiger.
  • WRITTENT BLOG  |  MONDAY, OCTOBER 21, 2013
    [Marketing] Big Blog Ideas: Inspire Your Audience, One Bucket Of Paint At A Time
    It is a part of IdeaPaint’s strong content marketing plan and gives the brand personality. Needless to say, Big Ideas Blog is a part of a bigger content marketing tactic. The post Big Blog Ideas: Inspire Your Audience, One Bucket Of Paint At A Time appeared first on Writtent.com: Internet Marketing Blog. 'How does one not only get ahead of competition, but create an entirely new niche in business? What does it take to practically revolutionize the work process at HubSpot, Reebok, Google, and Apple, just to name a few? – sells paint. They are seen as innovators.
  • THE WAY OF THE WEB  |  MONDAY, NOVEMBER 16, 2009
    [Marketing] Videogames, morality, the media, and Modern Warfare
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Two thoughts initially sprang to mind: 1.
  • BRASS TACK THINKING  |  MONDAY, NOVEMBER 8, 2010
    [Marketing] Judgment Day: Social Media and Your Front Lines
    He’s a thought leader on integrating social media into the realm of business design and relationship marketing. Today’s post is from our friend and frequent guest contributor  Matt Ridings, Founder of MSR Consulting. He’s He blogs over at Techguerilla , and you can find him on Twitter at @techguerilla. Take a look at your front lines for a moment. Those initial contact points within your organization that create a first impression. An impression that will either give you an advantage, or that you must struggle to overcome. Actions Speak Loudly. Enter social media.
  • CONVERSTATIONS  |  MONDAY, MARCH 31, 2014
    [Marketing] Blog Posting Mantra No. 8 – Share Your Posts
    To get an inside look at how one very busy executive gets his social media sharing done, read and glean from  How Marketing Legend Guy Kawasaki Manages His Social Media Presence  from HubSpot. 'Have you ever put together a radio or television commercial for your business? How many times did you run it? You probably ran the ad dozens of times, at different times each day. Bring that kind of thinking to this final step of our Blog Posting Mantra – Share Your Posts. Maybe you’ve tried some of those plugins allowing you to broadcast your post with a click. It seems easy (it is).
  • CHRIS BROGAN  |  MONDAY, AUGUST 30, 2010
    [Marketing] How to Put Your Small Business On the Web
    If this ends up seeming like too much work, just know that my company, New Marketing Labs , offers local services now. If these seemed like a lot to ingest and too much hassle, my company, New Marketing Labs , now offers local services for small businesses. If you’re a business of one like a consultant, or a smaller business looking to grow your presence, there are some basic steps you might take towards getting yourself into place on the web. Note that I only support programs that I’ve tried and can vouch for.). If you want to set something up, contact me. local.
  • DREW'S MARKETING MINUTE  |  MONDAY, MARCH 4, 2013
    [Marketing] Bad things happen in the dark
    Don Imus: The dark side of citizen marketing? When you think about it — being in the dark is always scary. When you were a kid, laying in bed and you heard a strange noise in your closet or under your bed you never thought to yourself, “hey, I bet there’s an ice cream sundae making machine in there!” ” No — it was always a monster, a giant spider or a deranged killer. There’s something about being in the dark that makes us feel vulnerable and afraid. And that doesn’t seem to change as we get older. Then the silence is deafening.
  • ONLINE COMMUNITY STRATEGIST  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Marketing] Is it okay to leverage 9/11 for social engagement?
    Kristen shares her opinion on the whole idea of leveraging a tragedy for marketing purposes and i agree with a lot of what she has to say. However, I do recall reading an interesting opinion in a post a while back that shared a different perspective – that social marketers shouldn’t be held to higher standards and that if they want to take advantage of historical events, tragedy or otherwise, so be it. Some are no longer live, and there have even been a few apologies posted for distasteful images or messages that some found offensive, like this one from AT&T.
  • PROBLOGGER  |  TUESDAY, AUGUST 2, 2011
    [Marketing] You Have to Write about Making Money Blogging to Make Money Blogging [Misconceptions New Bloggers Have #3]
    As a result of the success of some (and the public broadcasting of the results), many others have joined the hunt for market share in this space. The photography niche is very competitive, but there are some other upsides including: The market place is bigger: There are a lot more people around who own cameras than have blogs. The audience isn’t as suspicious: While people still have a healthy suspicion of online marketers in this space, there are fewer barriers on this front. and that you must post every day on your blog. Why this myth exists.
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 23, 2012
    [Marketing] What Bubba Gump Shrimp Can Teach You About Social Media
    I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. There is a distinct bias amongst social and digital marketers to that effect. Jay : That’s a research project that we should do – the bias of the professional digital marketer around the propensity to click on digital ads. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing.
  • LOUIS GRAY  |  THURSDAY, AUGUST 5, 2010
    [Marketing] Twitter Says Shoutouts are Internal Only to "Give Props"
    The entertaining denial and explanation is below: There have been reports of a Twitter Shout Out™ product being launched on the market soon. My late-night speculation on Twitter readying a new feature uncovered not a new way for users to send notices to others on the site, but instead, one of the multiple internal-only accounts used to raise company morale and togetherness. We can neither confirm or deny a product at this time. Not even if you ask us really nicely*. However, what we can say is that we are always optimizing for user value and relevance. Anywho, where were we? You tell me.
  • SOCIAL WAYNE  |  MONDAY, DECEMBER 12, 2011
    [Marketing] TEDx Video: The Killer Business and The Next Vision of the Web by Kimberly Dillion of House of Mikko
    Kimberly Dillon is the founder of House of Mikko, where she manages Marketing and Product Strategy. She started her career as an IT Consultant with Accenture and has over 8 years of marketing experience in the digital and consumer space, including a stint at Procter & Gamble. Title of Talk: Acknowledgment- The Killer Business Strategy. She founded the company to address the challenges that women, specifically women of color face at the beauty counter. She has 2 undergraduate degrees from the University of Pittsburgh and an MBA from the University of Michigan. About TEDx?
  • KIKOLANI  |  FRIDAY, JULY 2, 2010
    [Marketing] Fetching Friday – Resources Mashup, First Newsletter & Tennis Street Magic
    Understanding women in social media – nice infographic, especially for those looking to market to women socially. Making Money Online / Online Marketing. What on earth is affiliate marketing ? Keyword research for blogging – covers the use of generating keyword ideas with Google Adwords Keyword Tool then analyzing them with Market Samurai and SEOMoz Keyword Difficulty tool – applicable to any website, not just blogs. The Resources Mashup. Here are some of the best articles I have stumbled upon and retweeted on @kikolani this week. Facebook. Twitter.
  • ENGAGE  |  THURSDAY, OCTOBER 10, 2013
    [Marketing] Print is Dead; Long Live Print!
    Elliott, the president of his eponymous ad sales and marketing firm, started in the business more than three decades ago, he entered a yearlong training program at Ogilvy & Mather before officially working for the agency. 'The old saw, “print is dead,” may be the most overused quotation since Mark Twain famously quipped about the news of his own demise more than a century ago. Yes, reports of print’s so-called death are, as Twain said, “greatly exaggerated.”. When James G. But Elliott says there are four things he knows for sure: . Print is here to stay. Digital is here to stay.
  • TWIST IMAGE  |  SATURDAY, OCTOBER 6, 2012
    [Marketing] Six Links Worthy Of Your Attention #120
    It's Not About You: The Truth About Social Media Marketing - Tim O'Reilly. " Tim O'Reilly of O'Reilly Media talks about marketing: don't market your products, he says, but instead: help people do great things (with your products), and then find ways to amplify their voices, and help them connect with other people who want to do great things also." social media marketing. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " (Alistair for Hugh). " (Alistair for Mitch). He's smart.
  • LOUIS GRAY  |  TUESDAY, OCTOBER 1, 2013
    [Marketing] Developing for the Web or for Classic Mode
    These limitations, and general skittishness over new technology, led many people not to dive into Mac OS X right away - and some software developers, most notably Quark and Adobe, dragged their feet on committing to the new OS, waiting for the market to demand it. It''s, pardon the pun, a classic dilemma of developing for a known and existing market, or preparing something for a future market. remember, as if it were yesterday, my own delight at hearing the deliveryman knock on the door and leaving behind a package which contained a retail box with Mac OS X 1.0
  • ENGAGING BRAND  |  THURSDAY, JANUARY 26, 2012
    [Marketing] Why Social Media is a Load of Pollacks!
    Have a strong sense of who you are and who you are not.don't want to cut any part of the market out people say, I say better to be loved by a sector than not seen by the masses. because marketing, because social media is part of that creative world. "I let the painting live". The words of Jackson Pollock and when you think about it, so relevant to the way we see social media today. Just like Pollock, when we are producing, curating, commenting on social media we are the vehicle for our personality.our values. In fact one could say. I let the ideas live".
  • SPIN SUCKS  |  FRIDAY, DECEMBER 3, 2010
    [Marketing] Top Five Stories Week Ending December 3
    If you are in PR or marketing, if you blog, if you hire PR or marketing professionals, or if you do any blogger relations, please, please, I implore you. If people around you have the flu or strep right now, amp up your immune system! I’m serious. This stuff is bad. haven’t been this sick in 10 or more years or for this long. It’s been an entire week.  I can’t even get on my bike. Take extra vitamins and drink OJ (or mimosas – great idea, Howie Goldfarb !) daily! I’d ignore them and listen to me if you do get sick. Read it. Billion. Dollars.
  • SPIN SUCKS  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Hijacking of the Fast Company Influence Project | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 03 2010 Hijacking of the Fast Company Influence Project By Gini Dietrich | Email | Print | 3 Comments | A few weeks ago, Fast Company launched their Influence Project , a contest of sorts to find some of the most online socially influential people. Leave a comment!
  • GAURAVONOMICS  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] How to Design Social Games That Are Easy to Learn (Accessible) But.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « I Am Really Excited About My New Asia Regional Role With MS&LGroup 18 Social Media Use Cases: Conversation, Campaign and Community » How to Design Social Games That Are Easy to Learn (Accessible) But Difficult to Master (Challenging)? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? For more, read my bio.
  • PROBLOGGER  |  FRIDAY, SEPTEMBER 16, 2011
    [Marketing] If You Don’t Stop Doing This One Thing, Your Blogging Business Will Never Go Anywhere
    This guest post is by Tommy Walker, Online Marketing Strategist and owner of Tommy.ismy.name. The problem with the “Facebook marketing&# world is that too many marketers are focused on the “get more fans&# aspect, and completely neglect how you can use the platform to genuinely learn more about how to communicate with your customer base. wanted to put out a free series that wasn’t just about Facebook marketing, but focused on developing an engaging voice that could be woven into every aspect of a business. Why are you reading this article? So what?!
  • THE WAY OF THE WEB  |  FRIDAY, OCTOBER 7, 2011
    [Marketing] What really ended EMAP’s golden days?
    As any blogger will tell you, bespoke quality content is incredibly labour-intensive with low margins, and the rise in content marketing is due to the fact it works extremely well for business which have products to sell. More and more businesses are realising how useful content marketing can be, which is great for me as a consultant in that field, but not good for magazines, which are going to increasingly be cut out of the loop as middlemen unless they can build their own value as arbiters of taste in a cost effective way which includes social signals and added value.
  • LOUIS GRAY  |  MONDAY, AUGUST 2, 2010
    [Marketing] As Froyo 2.2 Looms for Evo, HTC Sense Is a Concern
    Even as Android gains in market share, assuming the #1 position by most metrics , ahead of both Apple and Blackberry , the very nature of its expanded ecosystem presents weakness. With an Apple product, you are getting an Apple hardware device with an Apple operating system. Should something go awry, you can usually look to Cupertino (or AT&T ). But with an Android-based phone, issues could be tied to the hardware provider (HTC for me), the Android OS, or even a thin software layer on top of Android which many manufacturers are using to "enhance" the experience. And you know what?
  • ENGAGE  |  MONDAY, SEPTEMBER 30, 2013
    [Marketing] LIVE from SHSMD 2013
    From left to right: CEO Matt Petersen, Account Manager Annika Honkanen, VP of Interactive Marketing Tina Kelly, AVP of Integrated Sales Crystal Kaiser, AVP of Content Marketing, Health Care Amy Shepard, EVP, Health Care Sales Chad Rose. SVP of Interactive Kyle Crafton put Google Glass on Lisa Stansbury,marketing manager for the Baton Rouge region of Ochsner Health System. Mary Jane Gore, a marketing and communications specialist at Duke Medicine, is a first-timer at SHSMD but she''s thrilled with all of the discussions about the future of health care marketing.
  • PROBLOGGER  |  MONDAY, FEBRUARY 4, 2013
    [Marketing] How to Get Your Headshot to Appear in Google Results—Wherever Your Content is Published
    Jeff Foster is the owner of WebBizIdeas , an SEO, social media marketing and website design firm. This guest post is by Jeff Foster of WebBizIdeas. Many people who blog want their image to appear next to their listing in Google’s search engine results (SERP) when either they publish a post, their guest contributors publish a post, or when they guest post on other sites. What is the correct way to code your blog to ensure your content looks like this in Google.com? First, does having this picture in the SERP results increase Click Thru Rate (CTR)? Yes. Where is your content located?
  • THE WAY OF THE WEB  |  MONDAY, NOVEMBER 22, 2010
    [Marketing] Misunderstanding cigarette branding…
    So why do tobacco companies spend so much on marketing, and finding ways to place their brands in your eye, despite cigarette advertising bans? I’d reveal a more effective way to tackle smoking, but unfortunately there’s a limit to how long I can write about the topic without nipping outside for a cigarette… Tags: Branding advertising marketing branding brands cigarettes restrictions smoking teens unbranded packs What’s happened is that there’s a misunderstanding of the role of branding in cigarette smokers. Image via Wikipedia.
  • WEB METRICS GURU  |  THURSDAY, SEPTEMBER 13, 2012
    [Marketing] 9/13/12 – On What to Say about what Social Media is, & Web Journal – Sept 8th – Sept 13th 2012
    Pinterest Marketing Tools  - Seems there is more to know about Pinterest tools the longer I work with this platform, which lately, I’ve been using to store a lot of images I’m finding as I browse the web. In addition ”although CMOs expect to increase their spending on social media, they admit that the channel remains poorly integrated with their companies’ overall marketing strategies.” SEMrush describes the tool as more comprehensive than others on the market that are “only be able to provide details of likes and shares”. On to other subjects.
  • CONVERSTATIONS  |  FRIDAY, APRIL 11, 2014
    [Marketing] Lifting and Learning in Friday Flutterings
    He knows SEO, Digital Marketing and usability – and he’s able to transfer knowledge in an understandable way. 'Our past doesn’t mean as much to our future as our present does … right now. … If you’re not sure if a site you use was infected by the Heartbleed threat, LastPass has a tool to help find out if a site has vulnerability. Panic isn’t a solution, but be diligent. … In my own use and watching others, people are already getting tired of animated gifs and fast moving images on their screens. Worse than pop-ups? More to come. Brain Ste
  • IMAGINE YOUR REALITY  |  WEDNESDAY, AUGUST 15, 2012
    [Marketing] Wealth and its place in my life
    I’m still working on the business a lot…this week and next week will involve a flurry of activity around pricing and marketing for the business. One of my readers asked me what my answers were to the questions I asked in this post. That’s a fair question to ask. To be honest, I’m working on raising my wealth barometer. Financially I’d definitely like to be in a better place than I’m at now, though it is nice to finally feel like I’m no longer just surviving or scraping by. Am I as wealthy as I want to be? Definitely not, at least financially.
  • IMAGINE YOUR REALITY  |  MONDAY, SEPTEMBER 12, 2011
    [Marketing] The lack of intimacy in our culture
    It does happen, but it takes more effort than any kind of marketing out there does. Jay Baer posted a very thought provoking commentary on social relationships in social media and how much we really know. He wonders if social media technology is driving us further apart, instead of bringing us closer, like we thought it would. It’s an understandable concern, but as I wrote in response to him, I think this issue has less to do with technology and more to do with how people relate to each other. How much do you really want to know about someone?
  • IMAGINE YOUR REALITY  |  THURSDAY, JUNE 16, 2011
    [Marketing] Why you need a blog on your website
    As such, I think any business that’s serious about using online marketing needs to integrate a blog into their website, in order to take advantage of what a blog can offer. I’ve become more convinced than ever that the blog is the center tool of all the other social media tools, mainly because it functions like a website and because if updated regularly, it not only allows you to post material to social media sites, but also helps with the search engine optimization for your website. Don’t think of a blog as just a tool to post articles. It’s much more than that.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, MARCH 3, 2010
    [Marketing] The value of an email subscription form for a blog
    Also from a marketing standpoint, providing multiple means of disseminating information can only improve how that information is received and dispersed by others. I’ve heard some pretty interesting claims that email will eventually go away because of the emerging technology that is providing us access to quicker ways to get information. I’m not sure I really believe those claims, if only because I think email is a fairly useful communication platform and something that provides some level of privacy that social media doesn’t provide.
  • IMAGINE YOUR REALITY  |  THURSDAY, JUNE 16, 2011
    [Marketing] Why you need a blog on your website
    As such, I think any business that’s serious about using online marketing needs to integrate a blog into their website, in order to take advantage of what a blog can offer. I’ve become more convinced than ever that the blog is the center tool of all the other social media tools, mainly because it functions like a website and because if updated regularly, it not only allows you to post material to social media sites, but also helps with the search engine optimization for your website. Don’t think of a blog as just a tool to post articles. It’s much more than that.
  • IMAGINE YOUR REALITY  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] Does networking happen on Linkedin?
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Does networking happen on Linkedin? Each day I write a note to a few different contacts asking to learn more about them and what their business needs are. Anonymous I see how it can work that way.
  • STEPHEN P SMITH  |  FRIDAY, JULY 30, 2010
    [Marketing] Would You Pay for Twitter?
    In addition, the demographics in the region makes the online marketing kinda tough – the locals are not as “plugged-in&# as they tend to be in a larger market.) …words The personal weblog of Stephen P Smith Home Would You Pay for Twitter? July 30th 2010 Posted at Business Development 4 Comments A recent survey has some pretty surprising results: Survey – How Many Would Pay For Twitter? recent survey of nearly 2,000 people found that zero percent – you heard correct – of respondents would pay to use the service. “ Well, now. Ditto that.
  • GEOFF LIVINGSTON  |  FRIDAY, APRIL 22, 2011
    [Marketing] Strategy: Deciphering the Void
    This blog series looks at each of the Five Rings (chapters), and discusses how some of the phrases apply to the modern communications market. It reminds us to know everything we can, not only of our own disciplines, but of other disciplines and market factors which affect our approach. Applied to today’s communications marketplace, their is great turmoil in the market this week because of the Fortune article about Twitter’s troubles. A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. Conclusion.
  • KIKOLANI  |  FRIDAY, OCTOBER 29, 2010
    [Marketing] Fetching Friday – Resources Mashup and Blog Post Ideas
    20 WordPress plugins for successful marketers – great list of must have plugins. Making Money Online / Online Marketing. online guerrilla marketing tips that feed your business – a look at what is guerrilla marketing plus 7 unique online marketing and socila media strategies that can boost business and increase exposure. This post is part of a weekly series, Fetching Friday, featuring the resources mashup and how to generate 100 blog post ideas in 30 minutes on kikolani.com. The Resources Mashup. Blogging / Writing. Facebook. Twitter.
  • GEOFF LIVINGSTON  |  TUESDAY, APRIL 16, 2013
    [Marketing] Working with Boston in Mind
    After yesterday’s terrible attack in Boston , it did not feel right to publish yet another marketing post. 'It’s late, roughly midnight, and I am settling in after a long night of networking, walking the dog, and putting to bed an excited toddler still up and excited to see her Dad. It’s time to write. So here we are, reeling from cruel violence on U.S. soil, most likely a terrorist action. First, as horrible as it is to watch these events unfold in the news and online, it cannot even come close to experiencing it. sense of horror that engrossed DC (and New York).
  • CONVERSTATIONS  |  SUNDAY, FEBRUARY 16, 2014
    [Marketing] Start with a Taste on a Toothpick
    'Whether it’s a new opportunity for you, or it’s something you’re offering to a new market, sometimes a taste on a toothpick is enough to get things rolling. The risk is lower, the reward potentially greater. Often it’s enough to satisfy curiosity, and a new decision comes with the new information. Whether it’s Bitcoins and Beacons (your business taking a taste), or podcasts and product offerings (your business handing out a taste) – sometimes the Taste on a Toothpick is the best small step to take on either side of the coin you’re on.
  • CONVERSTATIONS  |  SATURDAY, FEBRUARY 15, 2014
    [Marketing] Baseball Motivation and Matinee
    Related Stories Immersion into the Language of Your Craft [Saturday Videos] Practice, Purpose, Perseverance, and Playlists in Saturday Videos Fred Astaire was a Content Marketer? 'It’s an exciting time of year. Ballplayers are reporting to camp with everyone in first – and even us Pittsburgh Pirates fans are thinking pennant. Stay warm with these scenes and speeches, but know they relate to business as well: Joe Maddon on Doing Too Much and Trying New Things. Can''t see the video in your RSS reader or email? Click Here! Can''t see the video in your RSS reader or email?
  • KIKOLANI  |  TUESDAY, FEBRUARY 12, 2013
    [Marketing] Get Your Audience to Work for You… and Thank You for It!
    These are good types of activities to run when you’re recovering from or planning something else that’s a huge drain on your time and energy – that’s what we’re doing with the Great Online Marketing Scavenger Hunt this month and next – we’re coming down from the dizzy heights of a product launch and a guest posting competition – so we’re very eager to see our readers out there engaging with each other, making new connections and generally becoming better marketers – still with our guidance – but mostly of their own volition. This is a guest post by Danny Iny. It’s a lot of work!
  • SOCIALNOMICS  |  MONDAY, MAY 23, 2011
    [Marketing] A Brand, Twitter and Jobs
    In todays’ job market, with so many experienced professionals needing jobs, college graduates need any advantage they can get. How does this younger generation not know how to identify opportunities with the industries and companies represented on Twitter and how to use social media, including Twitter, to brand themselves in the market place. Two years ago, a friend of mine asked me if I was on Facebook and I replied in a somewhat haughty tone, “No, I’m not 16.” have not only embraced social media but I’ve become evangelistic about it. And, I’ve created a brand in the process.
  • CONVINCE & CONVERT  |  SATURDAY, JUNE 9, 2012
    [Marketing] One Social Thing Wrapup – Week of 6/4/2012
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. If we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of the week for you? Who is Using Twitter? Who is Using Twitter? Jess Ostroff.
  • CHRIS BROGAN  |  FRIDAY, JULY 29, 2011
    [Marketing] It’s Not Who You Circle; It’s Who Circles You
    For instance, just because you and I are both interested in marketing, I’m not as likely to add you to a circle, because I’m already reading hundreds and hundreds of sources of marketing information. In Google+, one of the main activities we perform is finding people of interest to follow. In this graphic to the left, I started following journalists and news professionals based on a great list that I found at Muck Rack (hat tip +Steve Garfield ). But It’s Not Who You Circle. They may or may not look and think, Huh. That’s how Google+ works.
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, MAY 12, 2009
    [Marketing] Seth Godin, Tribes and Brand Communities
    From the marketers perspective it is very important to consider tribal relationships as it may be a powerful tool in building loyalty and trust among the consumers. Therefore, the creation and development of brand communities is one of the most important tasks of the marketer as it can guarantee the company success in the long term. [youtube=[link]. Was watching this new inspiring TED talk by  Seth Godin and remembered my earlier research about tribes and brand communities which are so important  in analysing the post-modern consumer behaviour.
  • JACOB MORGAN  |  TUESDAY, DECEMBER 22, 2009
    [Marketing] Social Business Means Collaborating Internally and Externally
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Social Business Means Collaborating Internally and Externally View Comments December 22nd, 2009 I had the opportunity to write an article for Jennifer Leggio over at Zdnet on the importance of internal and external collaboration.  It actually really got me thinking about how both types of collaboration can really benefit from one another.  The fact is that there are two types of collaboration: internal and external. Web 2.0 You can follow any responses to this entry through the RSS 2.0
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 20, 2011
    [Marketing] 3 Ways to Capitalize on the Opportunity Economy
    This is contextually appropriate, just-in-time marketing where you find a chance to engage authentically, and you take it. That type of rifle shot, competitive marketing would be unthinkable in the “real world,” but it happens every minute of every day on Foursquare and elsewhere. We weren’t trying to market,” Zolezzi says. Social media isn’t all about planned campaigns and editorial calendars. In some cases, the best way to make an impact – to win the hearts and minds of customers and prospects – is by being timely, hyper- relevant, and individualized.
  • PROBLOGGER  |  FRIDAY, OCTOBER 18, 2013
    [Marketing] 30 Lessons from Selling $30 Million Worth of eBooks
    True word of mouth will sell more copies than your marketing copy ever will. If you want to play in the sub $10 eBook market then getting your eBook into places like iEBookstore and Amazon are a no brainer.  'This is a guest contribution from our very own Shayne Tilley. Before you hit me up for a loan, let me preface this post. That number represents eBooks sold in for various masters and partners in the last decade. Yes there are a couple of mine in there, but it’s a tiny fraction of a % of the total. ve been trying to sell eBooks before anyone really knew what they were.
  • WAXING UNLYRICAL  |  THURSDAY, MAY 3, 2012
    [Marketing] The Importance of Now
    Well, some other fella out of Minneapolis is testing it (or some other version of it)… right now… in three markets. Although I was too young to write cursive, I can recall the first time music had a profound impact on my life. was in my San Antonio living room on a Saturday afternoon, probably wearing my Speed Buggy or Roger Staubach t-shirt – those details are a little fuzzy right now, for obvious reasons. And then it happened. And because it was on American Bandstand , it was easy for me to jam along to. was mesmerized. Who is this younger kid and how can he move like that?
  • WAXING UNLYRICAL  |  MONDAY, JANUARY 23, 2012
    [Marketing] Pedal-powered Storytelling
    In a video interview , Capital Radio Director of Marketing Giles Pearman highlighted the importance of brands understanding each and every touchpoint that a consumer has with its products. I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha. As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video ) to tell its story. You can see some of the great efforts and content shared by the community here. Quality, not quantity. Flip the dynamic. Balance.
  • WEB METRICS GURU  |  TUESDAY, JULY 12, 2011
    [Marketing] Pret A Manager and Web Journal July 8th-12th, 2011
    There’s a post on creating a Social Media Strategy in one slide that I plan to adapt and use for a Web Marketing Course at the University of Denver I’m conducting the last week of July (its a several session course and I’m teaching just that one session on measurement). My take is these slides are great, but are missing a layer of segmentation that prevents them from being actionable. Just a thought. On the other hand, according to AllFacebook.com, Google Analytics may not be up for the job of a segmentation tracking such as the one I just suggested. Well done Pret.
  • PAMORAMA  |  SUNDAY, MARCH 21, 2010
    [Marketing] Happy Birthday Twitter: The Path to 10 Billion Tweets
    pamorama marketing, life, social media Home About Bookshelf Links Contact Happy Birthday Twitter: The Path to 10 Billion Tweets by Pam Dyer on March 21, 2010 Share Today (March 21st) marks Twitter’s 4th birthday — exactly four years since Twitter co-founder Jack Dorsey sent his first Tweet and, along with Evan Williams and Biz Stone , started a phenomenon: After its launch in 2006, it took years (until November, 2008) to collect its first billion tweets. Just one year later, Twitter hit five billion messages. link] » Blog Archive » ART BACKWASH: Get the Twitter Beard [.]
  • PROBLOGGER  |  SUNDAY, APRIL 22, 2012
    [Marketing] Google+ Tactics of the Blogging Pros
    Over the next couple of days on ProBlogger, we’ll be taking a look at key marketing tactics bloggers are using on Twitter and Facebook. Since we covered Pinterest recently , I thought I’d explore Google+ today, and check out the approaches some of the A-list bloggers are using on this network. Tactic 1: Cross-promote a particular offering. Gary Vaynerchuck might have become famous for his books, but he’s been vlogging since 2005, so its no surprise that his Google+ page is dominated by video posts. Tactic 2: Day-in-the-life reportage. Tactic 4: Close curation.
  • BARE FEET STUDIOS  |  MONDAY, OCTOBER 26, 2009
    [Marketing] Social Web Bootcamp – Time to Get in the Game
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News , Social Media , Speaking > Social Web Bootcamp – Time to Get in the Game Social Web Bootcamp – Time to Get in the Game by Roxanne Darling on October 26, 2009 Does it feel like 1999 all over again? Remember when you didn’t think you needed a web site because you had a brochure? Confused by all the hype surrounding blogs, Twitter, YouTube, and Facebook?
  • PROBLOGGER  |  THURSDAY, DECEMBER 2, 2010
    [Marketing] Everything You Need to Import and Display RSS Feeds with WordPress
    investment sites displaying current market values and stock prices. WordPress makes it super-easy to publish your own content, and even easier to import and display content from other great sites around the Web. Just as other people are displaying and reading your feed in their apps and devices, you can use external RSS feeds to supplement and strengthen your site’s primary content. Whether you’re displaying feeds from similar sites or aggregating news from around the world, importing feeds means taking advantage of the best that the Web has to offer. Why do it? WP-o-Matic.
  • SOCIALNOMICS  |  FRIDAY, JANUARY 4, 2013
    [Marketing] Youtube deletes videos that buy fake views; including Rihanna and Justin Bieber
    Whether it is or not the end of fake views, it’s a great reminder for all of us to focus on what really matters when it comes to video marketing: creating great content. Youtube has finally taken a step further in its war against fake views, deleting thousands of videos that received ‘unnatural’ views during the past few months. Each of these users received a warning email clearly stating that this is a breach of Youtube terms of service and that if they are caught again, their account will be terminated. fromgroups=#!topic/youtube/RTeFVXWsMTs.
  • SOCIAL WAYNE  |  MONDAY, MAY 30, 2011
    [Marketing] The Startup Genome Report – infographic
    Founders overestimate the value of IP before product market fit by 255%. Startups need 2-3 times longer to validate their market than most founders expect. Startups that haven’t raised money over-estimate their market size by 100x and often misinterpret their market as new. We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team. Take a look bellow. better user growth. Startups that pivot once or twice times raise 2.5x more money, have 3.6x Solo founders take 3.6x
  • WISDOM LONDON  |  WEDNESDAY, OCTOBER 20, 2010
    [Marketing] Brand Series: A Global Agency Speaks – The Brand Union « Wisdom London
    The Brand Union was named 2009 Design Agency of the Year by Marketing Magazine, for their work with Bank of America / Merrill Lynch, Argos and Vodafone. Virgin is incredibly strong as a brand through their single-minded vision to champion the customer – in all of the markets they’ve entered, they’ve differentiated by finding better ways of serving the customer. Their holistic approach to branding encompasses research, strategy, design, engagement and evaluation. Simon, what makes a great brand? What does that look like in practice? Who owns a brand?
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 25, 2012
    [Marketing] Write For Your Customers, Not Your Peers
    This guest post is by Laura Roeder of LKR Social Media Marketer. Laura Roeder, founder of LKR Social Media Marketer , is a social media marketing expert who teaches small businesses how to become welcome-known and claim their brand online. Think about your last ten clients. Did they hire you because they have the same level of knowledge and experience that you do? Or did they choose to work with you because of your expertise? My guess is that they fall into the second camp: your customers look up to you because you’re farther ahead than they are. It’s not too late to start.
  • DANNY BROWN  |  FRIDAY, AUGUST 6, 2010
    [Marketing] Draw a Tree, Get Cool Stuff - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Draw a Tree, Get Cool Stuff August 6, 2010 4 voices share yours! Share Save Over at Bonsai Interactive, we made an art video on how to draw a bonsai tree, but we’re not sure of the results. So… we want you to show us the way. The best will get a cool little bonsai package sent to them. We’ll also upload to our Bonsai album so you can tag you and your friends if it’s a joint collaboration! So, watch our video then get drawing. Bonsai!!!
  • TREY PENNINGTON  |  THURSDAY, AUGUST 26, 2010
    [Marketing] What are the top 10 ways newspapers can add value to a local.
    Search Categories Book Reviews Brand Facebook Find a job Influence Inspiration Integrating Social & Traditional Media Leadership Live blogging Marketing Publicity Radio Program Resources Reviews Sales Social Media Speaking Storytelling Technology Uncategorized Writing Get New Posts by Email My Facebook Profile My Tweets My Delicious Bookmarks My MySpace Profile My YouTube Videos My Viddler Videos My Flickr Photos My RSS Feed My TwitPic Photos Facebook “Fan&# Box Trey Pennington on Facebook Contact | Disclosure | ©2009 Trey Pennington | 209 N. That is local/niche news.
  • KYLE LACY  |  FRIDAY, APRIL 30, 2010
    [Marketing] Experts at Your Fingertips – The Value of Social Q&A
    Bryan Povlinski is a recent IU graduate and currently works as an Online Marketing Specialist at ecommerce fulfillment provider Fifth Gear.  If I need help with something at work, I have only a handful of friends that work in marketing/technology so it’s not necessarily the best place for me to ask questions. He is part of the Orr Fellowship program in Indianapolis, and you can find his blog about online tools at www.bryanpovlinski.com. Let’s say you’re in your weekly team meeting planning your next big initiative. Then you have a couple options: A. LinkedIn.
  • KIKOLANI  |  TUESDAY, MARCH 15, 2011
    [Marketing] The Essential Guide to Lucrative Guest Podcasting
    Guest podcasting has done wonders for marketing my blog and that’s why I am highly recommending that you try it out at least once. For an example of guest podcasting, take a look at my interview with Christopher Penn over at Marketing Over Coffee where we talked about how I make over $10,000 per month online as well as how to build a community and be successful. This is a guest post by Chris from The Traffic Blogger. Appearing on a podcast is exhilarating, fun and most importantly: easy. Reasons to Guest Podcast. Here are five reasons why you should guest podcast! Blogging
  • THE WAY OF THE WEB  |  WEDNESDAY, AUGUST 4, 2010
    [Marketing] Nokia developers, Absolute Radio and the N8
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
  • SOCIALNOMICS  |  THURSDAY, DECEMBER 19, 2013
    [Marketing] Swimwear Industry Surfacing With Social Media
    Most pageants will have some following on social media; they use it as an important marketing tool. Not only is a great way for them to promote and market themselves, contestants can get ideas of what the look of the year is by following fashion on social media. 'Social media reaches far and wide. It doesn’t matter what you’re looking for or what you are promoting, it can go far on social media. As for the pageant world, social media is especially big. Finding out about pageants through social media. Finding out tips for competition. Finding out what to wear.
  • SOCIAL WAYNE  |  WEDNESDAY, OCTOBER 5, 2011
    [Marketing] Why writing and blogging are so important
    Also look at Groupon, it was reported that Groupon has 70 writers on staff to help with marketing which has lead Groupon to be the fastest growing business ever. flickr photo By futurowoman. If you heard me speak at a conference or panel before a common line I will often say about why people should blog is that if you don’t tell your story then who will? Then I usually follow up with some ways to create blog topics and justify blogging and the whole social media building relationships, you can’t rely on news media etc. You get the picture. But what is Blogging?
  • MINDJUMPERS  |  THURSDAY, JULY 8, 2010
    [Marketing] Version 2 of Viral Success
    As social media marketing often shows, it’s profitable to give to get. Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved It’s possible since the video has had 35 million views.
  • MINDJUMPERS  |  TUESDAY, AUGUST 24, 2010
    [Marketing] YouTube Launches Charts of Top Videos
    Furthermore, the most popular videos can function as an inspiration for marketers, among others, to think in new ways and create new ideas. Youtube Makes Interactive Gallery Tags: Social Media , Viral video , Youtube , YouTube blog , YouTube Charts , youtube video Posted in Marketing & Communication , Social Network Leave a Reply Click here to cancel reply. The purpose by making this new feature is to keep the users updated on which videos that are trending at the moment, which videos are all-time classics, how videos stack up against one another etc. Where do I go?
  • PROBLOGGER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing] Niche Travel Blogging Demystified
    One of the greatest things the Internet has done is that it has made all niches marketable. It helps focus your content, your marketing, and your audience. This guest post is by Matthew Kepnes of Nomadic Matt’s Travel Site. If you look at all the travel blogs out there, you’ll notice many common themes. People tend to write a blog that falls into an overarching category like cruises, backpacking, solo travel, or digital nomad travel. They don’t refine their offerings any further. There are no leaders, no experts, and the bloggers’ voices get lost in the crowd. Don’t follow.
  • PROBLOGGER  |  TUESDAY, FEBRUARY 7, 2012
    [Marketing] Make Your Blog Load Faster than ProBlogger: Part 2
    If you’re a blogger, you already know about the importance of blog loading speed, and the role it plays in search engine rank and marketing your blog. Dev is a part time blogger and blogs about WordPress Marketing at WPKube. This guest post is by Devesh of WP Kube. few months ago, I wrote a guest post here called How to Make Your Blog Load Faster than ProBlogger. Today, I’ll go into some more detailed advice to help you speed up your site even more. If you want your blog to rank high in the search results, you need to make sure your blog loads faster than others.
  • BARE FEET STUDIOS  |  WEDNESDAY, AUGUST 19, 2009
    [Marketing] Social Media Workshop in the Motor City
    Ford is getting good coverage on its Fiesta Movement Social Marketing campaign (thanks to my mom for sending that link). There’s good news in Detroit with GM announcing the Volt will get 230 miles per gallon. BTW, my first car was a Ford Fiesta, after my Dad (a Ford employee) made me return the used VW bug I had purchased on the cheap with my first employment earnings, working at a Ford dealership actually. Irony was in play back then. The workshop is an introduction to how the social web works, and can work, for you. Blogs have been around for 10 years; Twitter for three. Hawai?i
  • MINDJUMPERS  |  THURSDAY, APRIL 28, 2011
    [Marketing] The Nominees for Bees Awards 2011
    At the show, some of the best examples of international social media marketing will be presented and awarded. The Bees Awards was created to grant recognition to the best Social Media communications and marketing practices. Best Marketing Within Social Games. Best Social Media Marketing Theory. Tweet Yet again, it’s time for the Bees Awards – The International Social Media Award Show – to start. And yesterday, the nominees were announced. The Bees Awards will be held in San Francisco the 3 rd of May. Best Use of a Micro-Blogging Platform. Best Social CRM.
  • CREATIVE RAMBLINGS  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing] Can we stop bashing Google+ now?
    The platform is fake because only marketers use it. A few days ago, I read an article from a self-proclaimed Social Media Rockstar who was literally bashing Google+. His claim? His conclusion? G+ is hopeless, and he prefers losing clients rather than reconsidering his position. Writing controversial posts is an excellent technique to attract traffic to [.] Can we stop bashing Google+ now? was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Google Ramblings facebook google social networking
  • SOCIAL WAYNE  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] This Week in Location: 30 must read location-based articles from the past 7 days
    Pros And Cons Of Mobile Marketing. is Catching Up to The World in the SMS Marketing Race. PlacePunch Co-Founder Discusses The Future of Location-Based Marketing [Interview]. Local Social Media Marketing: How Your Peers Use Twitter, Facebook, And Blogs. Fan Appz Integrates With Facebook® Places to Enable Location-Based Marketing. Videos. schneidermike and @EricLeist check out SCVNGR rewards. Social Media Tulsa What is Whrrl. Blog Post. The real Facebook burglaries story. How Local Businesses can use Facebook Places. Plan and share your trips with Tripline.
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 23, 2014
    [Marketing] Building A Decoded Company
    Segal is the president and CEO of Klick Health (a well-known healthcare marketing agency) that is both well-recognized for their client work as well as being an "e-mail free" work environment. content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #398 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How much data is big data? How well can a company leverage that data and technology that they have to make the actual company a better place to work? Enjoy the conversation.
  • PROBLOGGER  |  FRIDAY, APRIL 6, 2012
    [Marketing] Build a Successful Blog by Creating a Content Musical
    The trick in content marketing is to find a middle ground. Brad Smith is a digital marketing consultant who focuses on lead gen for businesses by getting more traffic, leads and sales online. This guest post is by Brad Smith of fixcourse.com. So you want to make money blogging? You want a popular blog that gets thousands of visitors each day, and the attention and respect you’ve been looking for. So what’s stopping you? What’s holding you back? You’re cranking out content, just like Mashable, about the latest news stories in your industry. Conclusion.
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