WRITTENT BLOG | MONDAY, MARCH 11, 2013
[Marketing] How to Curate Content for Your Business Blog
Content marketing is only going to get more impactful, so if you’re not on the bandwagon already, now’s the time to jump on. If you’ve been hesitating because this type of online marketing requires so much content creation, get ready for good news: You don’t have to create all that content yourself. Most of the [.]. Content Creation
ENGAGING BRAND | FRIDAY, DECEMBER 20, 2013
[Marketing] The Only Secret You Need to Make Profit
'Read most marketing or business blogs and the word value will appear at some point.but what is value? So let''s promise ourselves and the people around us in 2014 that we will aim for making the world a better place for someone.let''s promise to aim to deliver great value and trust in the market to reward our actions. In a sense it is one of those words that we all know what it means to us, however it is difficult to define. Let Bob explain how I see value. Now if we take that value equation and translate it to everything that we do.on we forget profit is not created.we
SHIFT DIGITAL | TUESDAY, JUNE 12, 2012
[Marketing] Pinning Your Hopes On Social Media
It’s not enough in today’s culturally and socially aware market to provide customers in the QSR industry with a superior product; they want more. This is the second post in a series of posts dedicated to the Quick Service Industry (QSR). I previously wrote about 5 excellent reasons to get on board with franchising in 2012. Today, Today, I’m discussing pinning your hopes on social media. Enjoy! . Consumers in today’s day and age want deals, coupons, and they want the best possible product for the least amount of money they can possibly spend.
CONVINCE & CONVERT | THURSDAY, JULY 25, 2013
[Marketing] A Social Media Customer Service Win From @DeltaAssist
So, what can we as marketers learn from this experience? It’s the simplest, oldest trick in the marketing playbook, and for good reason. Think about how strong your customer service resources are – both traditional and social media – the next time you’re contemplating investing in a splashy marketing campaign. Social Media Customer Service Win From @DeltaAssist is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Moments of greatness often come when we least expect it. Alright, now we’re making progress.
SOCIALNOMICS | THURSDAY, SEPTEMBER 26, 2013
[Marketing] The Effect of Social Media on Commerce
That could be why half of social media marketers reported a 500% ROI. 'The power of social media as a whole on consumer spending is far heavier than you probably imagine. This infographic on the rising influence of social media on commerce puts the financial picture of facebook, twitter, YouTube, blogs, and more into stunning perspective. The facts are difficult to believe, though we probably all saw this day coming. It’s just here faster than we realized. Social media has an enormous influence on consumer purchases, and billions of dollars are spent online.
DIRECT MARKETING OBSERVATIONS | THURSDAY, FEBRUARY 17, 2011
[Marketing] Content is under scrutiny? It’s about time.
Marketing departments and SEO companies understand this. . . . . . . . . Creation, curation and aggregation. We all probably fall into one of those categories. We do one of those. don’t dispute blog posts like this Why Content Curation Is Here to Stay. I get that. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. It’s falling into two camps. Here’s the first. This is troll like stuff. This is not new. Useless web pages have been appearing high up on search result pages for awhile now.
GEOFF LIVINGSTON | WEDNESDAY, JANUARY 12, 2011
[Marketing] Strength of Community Supersedes Influence
Instead the market is left with an increasing dearth of influencer metric solutions, catering to the PR 2.0 Image by Annie Siegal. With the current overfocus on influence metrics, companies and nonprofits are left to wonder at the digeratti’s navel gazing via participation scores. While influencers play a role in social media, for a company or nonprofit that role is ultimately very small. After the influencer “graces everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains.
BILL HARTZER | WEDNESDAY, SEPTEMBER 28, 2011
[Marketing] How to Effectively Use Funnels in Google Analytics
When you are looking at managing your traffic, marketing and advertising it is important that you are aware of what users are surfers, and which are prospects. This is a very popular topic, website owners should have the basic knowledge of what Google Analytics funnels are, and how they can help your website. Attracting traffic to your website by way of membership, providing eBooks, or subscribing to specific offers will all aid in your build. When you look at building your site, and drawing traffic to it a funnel will show you what is going on at all levels.
ENGAGING BRAND | FRIDAY, OCTOBER 19, 2012
[Marketing] Why you shouldn't aim to beat the competition
Social media is a different way of seeing the market. Business is naturally a competitive environment, we have a built in DNA to grow our business, compete in the market.beat the competition. . It is about winning, not by beating the opposition which can be costly through promotions, ad spends etc.but winning as a by product of cooperation. Social media recognises the human need for connection. It recognises that conversation and being there to help, to educate, to entertain is the fuel for society to succeed. Therefore conversation leads to connection (if done properly!)
BLOGGER XPERTISE | WEDNESDAY, OCTOBER 17, 2012
[Marketing] Forget about SEO, develop a user-centric content - Blogger Xpertise
from "search engine marketers" and "search engine specialists" trying to sell us their services. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions.
BILL HARTZER | MONDAY, JUNE 11, 2012
[Marketing] Overblog – How to Make the Most of Social Media
This is a great website for those looking for a better way to integrate their social media into their marketing. If you are looking for a new way to bring something special to your social media marketing, then you will want to take a second look at Overblog.com. If you have ever tried to add your social media content to your blog , you know how troublesome it can be. Setting up automatic tweets, and posts is pretty easy, but what if you want to add stuff that is happening live? Signing up for an account is relatively simple. to your blog. button to begin posting to your blog.
SOCIALNOMICS | MONDAY, DECEMBER 15, 2014
[Marketing] Online PR: The Big Three
'As the fields of public relations, social media and marketing becoming more integrated, the practice of online PR is becoming increasingly important in order to stand out on multiple platforms. Owned – Everyone knows that content is king, and with the rise of content marketing more businesses are opting to create their own. As the different types of media become more closely entwined it seems that digital marketing campaigns are beginning to reflect that. Trend Related. Cause Related. Trend Setting. The Peso Model: Paid, earned, shared and owned media.
ENGAGING BRAND | WEDNESDAY, NOVEMBER 12, 2014
[Marketing] Crucial Step In Securing Happy Customers
You see companies spend so much time on getting the right process, teaching the right marketing, sales and service techniques…they forget the main ingredient of enjoying happy customers…and it is FREE! 'What makes you happy as a customer? What lesson can you take to secure happy customers for your business? Think about the last time you shared a great customer service experience with your friends – What was it that made it feel so good? So fabulous that you just had to share it with everyone? Great customer service experience only happens if YOU are PRESENT.
ENGAGING BRAND | WEDNESDAY, APRIL 30, 2014
[Marketing] Now YOU can have control without taking control
When we try and impose ideas in social marketing or within our business.we 'In business you can often feel unless you do it yourself then it won''t be done right. Business Business can turn you from a normal, accomodating person into a control freak.maybe not all the time but certainly at those stressful moments. When I was in my early twenties I was promoted to Managing Director. It was a huge responsilbility and my boss - who had been promoted to Group - gave me some wonderful advice. Anna, when you lead a business you are not the captain, you are the navigator. Tweet this ).
DIVA MARKETING BLOG | SUNDAY, JANUARY 17, 2010
[Marketing] For Haiti - One By One By One
The people of Haiti will not be safe for many weeks or more likely many, many months. Diva Marketing is a wee voice within the billions of web pages on the Internet; however, I couldn't let the opportunity of using the space on this site go by without an acknowledgment, of what my friend Geoff Livingston says, goes beyond the damage of a hurricane to the devastation of poverty. Today Max and took a walk in the rain. But we were safe. There are millions of people today in a small island in the Caribbean who are not safe. If there is anything social media has taught me.
SPIN SUCKS | WEDNESDAY, JUNE 29, 2011
[Marketing] Three Secrets to Becoming an “Overnight Success”
d have to say: Passion about PR and marketing…and changing the perception of the industry. One of my best friends is the manager for the Obesity Prevention Program for the State of Alaska. She has uncovered the secret to losing weight and has a FABULOUS idea for a book on the subject. It’s called, Eat Less, Exercise More. The end. know, it’s a radical idea, and we laugh so hard every time we talk about it. And how huge this book could be in sales, if there were anything more to add, other than the title, but there isn’t. That is how you lose weight. Neither is true. His secrets?
THE WAY OF THE WEB | WEDNESDAY, DECEMBER 29, 2010
[Marketing] Do you blog?
It doesn’t have to be specifically about marketing or social media (Some of my absolute favourite bloggers have nothing to do with either subject). The start of a new year is almost upon us, and for me it’s a good time to refresh a few things, including my reading list. And I’ve realised that I’ve been awfully rude for a while and not asked what YOU are doing… So, if you’re reading this and have a blog, leave a link in the comments. Maybe let me know what it’s about and how long you’ve been blogging for? Blogging blog blogger comments
KIKOLANI | THURSDAY, MAY 12, 2011
[Marketing] Fetching Friday – Resources Mashup & Cat Yoga
Making Money Online / Marketing / Online Business. The ultimate guide to Twitter marketing – a huge list of articles and resources to help you learn more about engaging on Twitter. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Great tips! Find out! Personal Development / Productivity. Cat Yoga.
WWW.CHRISRAWLINSON.COM | WEDNESDAY, OCTOBER 27, 2010
[Marketing] 21 Free Social Media Tracking tools
Chris Rawlinson The Marketing Gentleman's Log Home Contact Photo Gallery Who is Chris Rawlinson 21 Free Social Media Tracking tools January 5, 2010 by admin Happy New Year and hope you all had a fabulous Christmas. 2010 looks set to be an exiting one in the digital marketing realm, budgets are on the up and are predicted to rise by over 12% in the Digital sector alone. Reply B2B Search Marketing & Social Media Marketing Questions Answered | Business.coms B2B Online Marketing Blog September 21, 2010 at 2:39 am [.] Chris 1. YouTube, Ustream). Top Words.
SPIN SUCKS | SUNDAY, AUGUST 1, 2010
[Marketing] Content As Conversation On Your Business Blog | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 01 2010 Content As Conversation On Your Business Blog By Daniel Hindin | Email | Print | 19 Comments | Catherine Novak over at WordSpring wrote a great post Tuesday on the merits of content versus conversation. Some people write for catharsis. Some to preach.
CONVINCE & CONVERT | FRIDAY, SEPTEMBER 28, 2012
[Marketing] The Avalanche of Information and Scalability of Social Media
Richard Binhammer of Dell joins the Social Pros Podcast this week to discuss his new direction, the role of corporate communications in social media marketing, and how to scale the effects of social media campaigns. Read Richard Binhammer, Dell (and beyond) @rbinhammer. Read on for some of the highlights or listen below for the full podcast. Listen Now. Click the play button to listen here: Download the audio file: [link].
DANNY BROWN | MONDAY, MARCH 7, 2011
[Marketing] The Secret to Creating Excellent Art
The Secret to Creating Excellent Art originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. This is a guest post from Martyn Chamberlain. Caleb opened the door. It was my turn. Grasping the guitar with a sweaty hand, I crawled onstage. They were already clapping. was supposed to bow. The bright lights were shining on my face, and I couldn’t see them. stumbled towards the chair and plopped down. was exhausted. This was the big moment. had six minutes to justify my existence. began to play. The floor vanished.
MINDJUMPERS | MONDAY, JULY 5, 2010
[Marketing] Roskilde Festival is on Foursquare
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival. Facebook Places Explained Tags: digital media , Foursquare , mobile apps , Roskilde Festival , smartphone Posted in Marketing & Communication , Social Network Leave a Reply Click here to cancel reply. already had my phone with me, so why not just use a digital version.
ARI HERZOG | THURSDAY, FEBRUARY 10, 2011
[Marketing] Feature Friday: Musing about Mobile Networking
Feature Friday: Social Media Marketing Across Global Cultures. Tweet Share The following is a feature article by Rob the Web Guy. Just before the end of last year, my email box was inundated by newsletters filled with articles & posts like “The Top 50 Facebook Posts of 2010” and “Top 20 Most Useful Twitter Blog Posts of 2010.” I was really excited to download and read these during my Christmas vacation, hoping I would learn some valuable information on something I may have missed last year. When I was done, I was thoroughly disappointed. Almost 80% said their phone! thought wrong.
IMAGINE YOUR REALITY | TUESDAY, FEBRUARY 19, 2013
[Marketing] How to apply the Tipping Point Mentality to your Business
see some businesses where it seems like every year they are involved in changing their branding or marketing to the point that they never get comfortable with the marketing they are doing because they want instant results and don’t realize it can take longer to get those results than just a few months. It’s okay to refine marketing, but at some point you also need to stick with it long enough to see if it is really working for you (which goes back to persistence). Maybe you need to change who your target clientele is. Or maybe you need to change your pricing.
LOUIS GRAY | WEDNESDAY, JULY 27, 2011
[Marketing] Living On the Web With Chromebook Good for Battery Life
No doubt the earliest models aren't yet putting too much fear into established PC market share unit leaders, who have to be watching the developments with some interest, but as someone who lives on the Web, and has access to the first model from Samsung, it's clear to see how the concept of a Chromebook provides value. If I want to rent a video, I can turn to YouTube or the Android Market. The Air, which I used much like the Chromebook, primarily for e-mail, social networking, playing music, etc., More: louisgray.com | RSS | E-mail | Cell: 408 646.2759.
SPIN SUCKS | SUNDAY, AUGUST 15, 2010
[Marketing] Your Leadership Brand | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 15 2010 Your Leadership Brand By Daniel Hindin | Email | Print | 4 Comments | Guest post by Randy Hall , founder and principal of 4th Gear Consulting. Businesses, no matter their size, depend on the success of their brand for sustainability and growth.
SOCIALNOMICS | MONDAY, DECEMBER 8, 2014
[Marketing] Greek Life Goes Social: Fraternity and Sorority Digital Identity
Travel, Entertainment, And Marketing, (T.E.A.M.) advises Fraternities and Sororities that “Online and social media is the fastest growing marketing medium in the business world. 'Fraternities and Sororities are often the hub of campus life and activities at a number of universities. Among the myriad of service, social, educational, and wellness programs that many college campuses enjoy, Greeks Letter Organizations (GLOs) are often the planners and leaders within their groups and other student clubs that drive activities. T.E.A.M. Libel or slander.
TWIST IMAGE | FRIDAY, MARCH 15, 2013
[Marketing] Ads Worth Spreading 2013
marketing agency. It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." " When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately, a good bulk of the work that comes out of the advertising industry is mediocre at best, and bad a lot more often than it should be. People love ads that tell a story. People love ads that make them laugh, think, cry, grow and more. Volumes have been written about what it takes to produce a great spot. it just works.
PROBLOGGER | SUNDAY, SEPTEMBER 29, 2013
[Marketing] Case study: How I launched my first e-course and made over 5 grand – from a tiny list
The target market for this course is new businesses who are relying on their blogs as a primary marketing tool for building their lists or want to start blogging. These people understandably don’t have huge marketing budgets so blogging makes the perfect lead generation tool for them. Formally, I hold a MBA-marketing, Bachelor at Law and Education degrees, and I started my own business last year. said to them that there are number of blogging related courses on the market already and they boast of adding thousands of subscribers to your list. Research phase.
TWIST IMAGE | SATURDAY, DECEMBER 22, 2012
[Marketing] Six Links Worthy Of Your Attention #131
Everything Is Marketing: How Growth Hackers Redefine The Game - Fast Company. Marketing is not just advertising and, because of the nature of digital, great ideas can come from coders too. This Fast Company article looks at people they call, 'Growth Hackers' - a hybrid of marketers and coders who are simply leveraging the tools and technology to get more people to use their products. It's a gem of a read and validates just how much marketing continues to evolve. "It took me a while to get around to watching this. " (Alistair for Hugh). Here is that ebook.
SOSHABLE | MONDAY, JUNE 14, 2010
[Marketing] YouTube Facts, Stats, and Other Trivia (Infographic)
Everything from video marketing to funny personal videos make their rounds through YouTube at a breakneck pace on a second-by-second basis. Blast. After 5 years of sharing videos, YouTube is the undisputed heavy-weight champion of the LOL world. This infographic below compiled by Website Monitoring and found via Viral Blog puts all of the tremendous information that went along with building the site over five years into perspective. Will YouTube be here for another 5 years? When it comes to the Internet, there’s never a notion of “too big to fail. Share it.
SPIN SUCKS | FRIDAY, JANUARY 27, 2012
[Marketing] Gin and Topics: #McFail, Chobani, and Social Media
Well, I guess I have to do a real Gin and Topics this week that is all serious and PR/marketing focused. Why, you ask? Because NO ONE sent me funny videos this week. Here I sang your praises last week and then you let me down this week. Bah humbug. So you’re going to have to think this week. No fun for you! If you want out of intellectual prison, you should send me videos or funny stories to feature next week. Radical Copycatting of Pinterest. When Paul Sutton and I debated the merits of Pinterest earlier this week, Karen Rocks alerted me to Pinspire. Go ahead. Click on that link.
ENGAGING BRAND | THURSDAY, OCTOBER 9, 2014
[Marketing] Critical Question Business Needs to Ask Themselves
When starting a business it is less about what skills YOU have and more about the FRUSTRATIONS the market has that can be solved by YOU… specifically. 'Frustration is a wonderful thing. Frustration is the source of your future business profit. Frustration means there is a problem or need that desperately needs someone to see it and solve it. Think about that… how many of us jump into self employment ? How many of us get tired of working for others and want to work for ourselves? But the truth is…in business you never work for yourself, you always work for others!
ONLINE COMMUNITY STRATEGIST | WEDNESDAY, OCTOBER 28, 2009
[Marketing] There is some value in anonymous comments
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed There is some value in anonymous comments October 29, 2009 in comments | Tags: "anonymous comments" , news comments , online comments Before you balk at the title of this post, hear me out. have written in the past about the cloak of anonymity worn by trolls and how it allows them to run rampant on the internet with no real accountability or repercussions for their actions. Believe me. There is some benefit to allowing screen names.
JACOB MORGAN | FRIDAY, JANUARY 15, 2010
[Marketing] Vote For Me and Olivier Blanchard to Present at Enterprise 2.0 Boston!
Red Cube Marketing Consider it done :) jacobmorgan you rock :) blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Vote For Me and Olivier Blanchard to Present at Enterprise 2.0 Boston! Conference in Boston. TAGS: best practices , enterprise 2.0 Social CRM, and Social Media strategies.
CONVERSTATIONS | FRIDAY, SEPTEMBER 24, 2010
[Marketing] Strong-End Summit: Collaborative Sharing - Connections that Count
Strong-End Summit: Content Marketing and Conversational Media (converstations.com). Friday afternoons are often a bit more relaxed, but relaxed doesn't mean lazy. The Strong-End Summits (videos that will keep brains and hearts afire) are a way to end our week strong and come back refreshed. Click thru if you don't see the videos -. Loic Le Meur: Sharing Changes Everything . Dan Robles of The Ingenesist Project : The Last Mile of Social Media. Howard Rheingold : Digital Literacies or Skill + Social. Clay Shirky: How Cognitive Surplus Will Change the World. The Mother of All Funk Grooves.
PAMORAMA | FRIDAY, JANUARY 22, 2010
[Marketing] 4 Social Media Trends for Business in 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 4 Social Media Trends for Business in 2010 by Pam Dyer on January 22, 2010 Share StumbleUpon, Twitter, FriendFeed, Facebook, Digg, Xing… The list keeps growing as social media becomes intertwined in the daily lives of brands and consumers. This presentation was given by Jeremiah Owyang of Altimeter Group at an event hosted by Silicon Valley American Marketing Association. We’re in the midst of a fundamental shift in communication. Live the 80% rule. This is a movement: get your company ready.
STAY N' ALIVE | MONDAY, OCTOBER 1, 2012
[Marketing] Android is Finally "Enough", but I Still Miss My iPhone
Google will always have the masses, very similar to the approach Microsoft took in the Desktop market (until Microsoft figures out the mobile market and competes with Google). I've written a few times on this blog about my trials with Android and dissatisfaction with devices under Google's operating system. The fact is, lack of consistent experience because Google doesn't own the experience, means they will likely never have a leg-up on the experience iOS gives users, considering Apple controls and owns the entire experience in their OS. I'll explain. The voice controls are solid.
ENGAGING BRAND | FRIDAY, FEBRUARY 12, 2010
[Marketing] Show 264 - Generation X and Generational Differences - The.
The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « How to tell if a company is social or so-shall | Main | From powerless manager to powerful dreammaker » Show 264 - Generation X and Generational Differences Show 284 of The Engaging Brand leadership and marketing podcast is ready just for you. Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Try GoToMeeting FREE for 30 days. and I ask her Who is Generation X?
WRITTENT BLOG | WEDNESDAY, JULY 31, 2013
[Marketing] Starting a Blog: 20 Attainable Steps to Epic Success
'Regardless of how well you know your buyer personas or Google analytics, putting effort into growing a business blog is critical in modern marketing. Finding the right keywords to target in your content marketing is a challenging process, but it’s entirely possible with the help of Google Analytics or an alternative tool. Many marketers’ plans for starting a blog have been derailed when they quickly realize they have no idea what to write about. Social media promotion can turn your company new content marketing strategy into a highly-trafficked marketing command center.
PROBLOGGER | MONDAY, SEPTEMBER 2, 2013
[Marketing] 6 Essential Twitter Tools to Find and Connect With Influencers
Influence Marketing. Influence marketing is all about identifying who has influence within your industry or niche and market directly to them. Think about it like this, there are influencers within most niches or industries on the web and they have an existing audience so the ultimate aim of using these tools is that you will be able to tap into that audience and use it to market your blog. It excels at allowing you to easily find influencers and find market insights. 'This is a guest contribution from Adam Connell, blogger at Bloggingwizard.com. Twtrland.
ARI HERZOG | WEDNESDAY, FEBRUARY 23, 2011
[Marketing] Why Blogging is Still Not Dying
Blogging — or content marketing, if some want to call social publishing that — is very much alive. -- Thanks for reading Why Blogging is Still Not Dying by Ari Herzog. It is sad that an article published on this blog 26 months ago on the fallacious death of blogging must be written again. You may blame The New York Times. With a sensational headline undoubtedly intended to bait web visitors to click and read about the wane of blogs , NYT reporter Vernon Kopytoff cites a 12-month-old survey and concludes that social networking is to blame for the end of blogs. Media blogging
ARI HERZOG | MONDAY, OCTOBER 11, 2010
[Marketing] How KeywordLuv Promotes Your Blog
When Jason adds a comment on this blog, he types [link] in the URL field and Jason @ SEO Marketing in the NAME field. When Donnie adds a comment on this blog, he types [link] in the URL field and Donnie @ Digital Comics in the NAME field. When Christopher adds a comment on this blog, he types [link] in the URL field and Christopher Roberts @ Technology Blog in the NAME field. By including an @ sign in the middle of their name and their URL keywords, the submitted result is something like this: This way, their URL is linked to the keywords that were typed after the @ sign.
GEOFF LIVINGSTON | WEDNESDAY, APRIL 10, 2013
[Marketing] Experiencing Electronic #Natitude
The Nationals use of electronic media supersedes promotion and marketing. 'Opening Day last week was my Dad’s first day of retirement, so we went to the park with a couple of friends to celebrate. It was one of the best days of my life, a day I’ll cherish and take with me to the grave. But it was also enjoyable because the Nationals’ in-stadium experience significantly improved over the winter. When you walk into the stadium and look out onto the field, the first thing you see in the outfield is the hashtag slogan, “#Natitude.” Simply impossible.
BRASS TACK THINKING | MONDAY, APRIL 23, 2012
[Marketing] How I Blog at Brass Tack Thinking
It’s a powerful marketing and positioning tool, and I deeply appreciate and value its place in my work. So my friend Mitch Joel wrote a post a week or so ago about how he blogs , and he tagged a few of us misfits in hopes that we’d write one of our own. So because I’d hate to do anything to let Mitch down — he is charming, after all — here’s a post about my blogging process, which amazingly enough has stayed pretty consistent over the years. My Philosophy. write to discover what I think. ” when I write. Capturing Ideas. find ideas everywhere.
THE RELATIONSHIP ECONOMY | TUESDAY, AUGUST 3, 2010
[Marketing] Privacy? Your Life is Transparent!
Do you think marketers want their hands on your data? The redefinition and terms are best determined by the individual who has now become the target of marketers. better model would be that we are the ones who have rights to our data to target the markets. Almost everything we do has some form of data tied to it. Excuse me, I am wrong. Everything we do has data tied to it! This data rest in a variety of databases and a time is coming when all these databases will be connected together and transparent for the world to see. Soon all. Does This Alarm You? For now.
CONVINCE & CONVERT | TUESDAY, MARCH 1, 2011
[Marketing] 10 Key Points in the New Client Pre-Nuptial Agreement
Guest post by Lori R Taylor , founder of REV Media Marketing llc , is a 20 year marketing veteran, dedicated to direct response metrics and firmly believes “if popularity is vanity then sales are sanity – it’s up to you to decide how crazy you can afford to be.”. Social media marketing is a shiny penny with brands right now. Remember that first meeting between the prospective new client and your agency? It was thrilling – a blind date that went so well you were ready to get hitched! They loved you and you loved them. What you said isn’t exactly what they heard.
KIKOLANI | WEDNESDAY, JULY 4, 2012
[Marketing] Link Building Secrets – Post Panda and Penguin
To perform the Flipper, follow these simple steps: Your niche doesn’t matter; this method can be used for any market. Another great tip for using Google Alerts is to sign up for key phrases such as “hire a social media expert” What market you are in will determine what kind of clients you are trying to get for yourself. This is a guest post by Gregory Smith. You tell me your secrets, I’ll tell you mine. That search on Google comes up with over 20 million matches. How secret is anything out there with so much discussion about it? ” -Eric Ward.
CONVINCE & CONVERT | TUESDAY, JULY 10, 2012
[Marketing] The Power of Authenticity
Jason Falls is the founder and CEO of Social Media Explorer and oversees its information products division that includes market research , events and a learning community . He is a leading thinker, educator, speaker and strategist in the world of social media marketing, public relations, digital marketing and communications. When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered.
ONLINE COMMUNITY STRATEGIST | MONDAY, SEPTEMBER 9, 2013
[Marketing] Don’t limit your view of earned media
When brands, marketers and dare I say it: PR pros take the time to really dig into the meaning and possibilities of earned media and its implications for the way we talk about and market companies, products, services and beyond – the lightbulbs will go off and magic will happen. 'Any action taken by a consumer of your paid media is earned media. That consumer can be a viewer, listener, reader or visitor anywhere on the web. where your paid message is accessible, and from any device that allows them to access that message. And that gives it a lot more power.
THIS, THAT AND THE OTHER | TUESDAY, FEBRUARY 14, 2012
[Marketing] Government Services Intermediation: The New Role for Cybercafes.
Mbumbuni is a rural market town in Kenya’s Mbooni East District approximately 120km from Nairobi. Within the market is one of the Kenya ICT Board supported Pasha Centers and probably one of the best equiped cybercafes I have seen. A Pasha center in rural Kenya. When I visited the area in August of 2011, the 3G signal was poor and the center was using a GSM router connecting via EDGE to provide access to clients. The resulting experience was of course poor. For the residents in the area, the next cybercafe with a good connection is in Masii 8km away or in Wote town 50km away.
CREATIVE RAMBLINGS | MONDAY, AUGUST 19, 2013
[Marketing] 5 great articles you may have missed (August 12-18, 2013)
Becoming a Social Connoisseur by Bryan Kramer (BrianKramer.com) Calculating ROI from Social Media – Problems, Pitfalls & Breaking all the things… by Hannah Smith (distilled) Social Media ROI: 10 Quotes from Leading Marketing Pros by KC Claveria (KCClaveria.com) This Changes Everything: Social Signals, Your Website, and Google+ by Dustin W. 'Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. magazine, Flipboard magazine, and Google+ Community. Any articles you have read and liked recently?
FEVER BEE | SUNDAY, APRIL 8, 2012
[Marketing] Community Objective, Strategy, Strategy, Tactics, And Actions
Reduce marketing costs. There is some confusion about the strategic part of community management. This is how we think about it: 1) Objective. The organization decides the objective. This should fit with the overall strategic goals and mission for the organization. The The danger at this stage is the organization doesn't properly connect the objectives to a measurable ROI metric. The objective for the community must either increases revenue or reduces costs. For a community, these objectives will be one of the following. Improve R&D.
ENGAGE | FRIDAY, JANUARY 24, 2014
[Marketing] 5 Ways to Make Pinterest A Bigger Part of Your Content Strategy This Year
The internet is full of direct marketing campaigns. While some social media networks (Reddit, I’m looking at you) are inherently distrustful of brands using their networks to peddle wares and gain shares, Pinterest embraces content marketing with open arms. 'Last year was a huge year for social media. Between Vine and Instagram fighting for attention, Millennials ditching Facebook for Twitter and Snapchat making selfies anywhere at anytime a “thing,” sharing content with your online audience has never been easier. Last year, Pew Research reported that one-third of U.S. Do it.
JASON YORMARK | TUESDAY, OCTOBER 6, 2009
[Marketing] My 9 Favorite Wordpress Social Media Plugins | jasonyormark.com
For me, these plug ins serves as the lifeline of my wordpress blog Sonia Trevor Marketing Consultant of Naples Web Hosting Services Judi Says: August 20th, 2010 at 2:49 am Thanks for the post. jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Wordpress / My 9 Favorite Wordpress Social Media Plugins | Subcribe via RSS My 9 Favorite WordPress Social Media Plugins October 6th, 2009 Posted in Social Media , Wordpress Tweet Share The WordPress platform never ceases to amaze me. It truly is amazing. A unique design, simple to use, and…well sexy.
FEVER BEE | TUESDAY, FEBRUARY 26, 2013
[Marketing] How To Build An Online Community: The Ultimate List Of Resources (2013)
Never Hire A Marketing Agency To Build Your Online Community. Bughin & Zeisser, (2001) The Marketing Scale Effectiveness of Virtual Communities. Pitta and Fowler (2005) Internet community forums: an untapped resource for consumer marketers. Wang and Fesenmaier (2003) Understanding the Motivation of Contribution in Online Communities: An Empirical Investigation of an Online Travel Community, Electronic Markets, Vol 13, No 1. This is a collection of my favourite and most popular posts from the last six years. The Online Community Basics. Strategy & Planning.
KYLE LACY | FRIDAY, JUNE 25, 2010
[Marketing] The Power of Douglas Karr and DK New Media
Douglass Karr is a Social Media consultant, United States Veteran and the CEO of DK New Media, an online marketing company. He is also the founding father of the Marketing Technology Blog which features many informed authors. The Marketing Technology Blog showcases these very attributes by acknowledging other like minded experts and being as current as possible. It provides all the technology and marketing advice you could ever want (or need). Who is Douglas Karr? If you don’t know, you should. This doesn’t do him or his company justice.
WRITTENT BLOG | MONDAY, FEBRUARY 25, 2013
[Marketing] 5 Benefits of Using a Blog Writing Service
You’ve kept tabs on the content marketing trend and can see the potential it has for your business. If you have a million and one other marketing objectives to do this week, you can’t give the company blog the attention it needs to be a [.]. Business blogging is powerful. But blogging takes time and work. Blogging Content Creation
BRASS TACK THINKING | THURSDAY, AUGUST 28, 2014
[Marketing] When Entrepreneurship Isn’t The Right Fit
There’s no question that entrepreneurship contributes a great deal to the US (and arguably global) economy, and although numbers have dipped slightly as the job market recovers, entrepreneurship is still a strong trend that I don’t see dying off anytime soon. We were devoted to building a firm and a practice around social business consulting, and did so successfully for the most part, even with challenges and rapidly-shifting markets that led to a pivot or two. 'Entrepreneurship these days is all the rage. But what about when it’s not? The short answer is: no.
ENGAGE | WEDNESDAY, APRIL 11, 2012
[Marketing] How I Built a Digital Ghost Town
But, as with all content marketing playgrounds , there’s plenty of knowledge to extract from otherwise meaningless failure). With a broad market to cover, I quickly became overwhelmed with trying to keep up with posting and coverage was a mile wide and an inch deep. jumped into a fast-growing market without thinking specifically about what the angle and voice would be. O ne of the most satisfying experiences is having a website take off in popularity. It’s a love train of feel-good moments, back-patting, fist bumps and fist pumps. In a ghost town on the web.
WRITTENT BLOG | WEDNESDAY, JANUARY 29, 2014
[Marketing] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
Social media optimization (SMO) is a relatively new form of inbound marketing that’s closely tied to SEO. Providing your website visitors with easy opportunities to share on social media, when coupled with quality content and sound SEO practices, will transform your site into a marketing powerhouse. We love the subtle design of the option below: Image Credit: Book Marketing Maven. To learn more about the importance of great images for social reactions, we recommend Visual Content Marketing Tips from 13 Genius Thought Leaders. Even more impressively, 46.4%
TWITIP | THURSDAY, MARCH 4, 2010
[Marketing] Are You Obligated to Follow Back?
March 4, 2010 Anita Nelson @ModelSupplies You are not obligated to follow anyone on Twitter, however from a marketing standpoint, it is just good business. did look at your account, though, Nick, and it appears as if you are only tweeting links to your blog posts, or marketing. March 5, 2010 Bloginstall @bloginstall Hmm… what a great marketing tactic! Shelly Kramer @shellykramer [link] March 5, 2010 Judy Adler @giftofmoney You are not obligated to follow him back, but it seems to me like good marketing sense to do so. Here’s what happened. > PS. WoW!!!
LOUIS GRAY | WEDNESDAY, MARCH 30, 2011
[Marketing] The Social Graph Is Not Enough to Find a True Me
Disclosure: I am vice president of marketing at my6sense. Last week, I gave a presentation at the Kynetx Impact conference just outside of Salt Lake City, Utah, talking with the developer audience about the Third Wave of the Web , and my continued belief that true personalization in both the Web and in our mobile content consumption is what will drive the most dramatic changes to the future of the Internet, following on to the first wave (Information Retrieval and Search), and the second wave (Social Networking). True personalization is about your own interests and preferences.
LOUIS GRAY | SUNDAY, FEBRUARY 20, 2011
[Marketing] NPR Features News Acceleration, Our Ability to Consume It
Disclosure: I am VP of Marketing at my6sense , which makes tools to personalize the new world of streams. Yesterday NPR Reporter Linton Weeks posted a interesting observational piece on the accelerating pace of news, from its discovery to a reaction - spurred forward not just by the 24 hour broadcast networks, but the parallel growth of social media, which sometimes plays the role of news starter, news observer or news distributor. See: Media Black Hole: So Much News That We'll Implode? Linton also asked me a different question, which wasn't carried in the piece. To this, I said no.
IMAGINE YOUR REALITY | MONDAY, AUGUST 2, 2010
[Marketing] How to balance content with advertising
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes How to balance content with advertising Posted August 2nd, 2010 by admin and filed in Business reputation , Social Media , business , social media behavior Tags: advertising , balancing content and advertising , content marketing , Social Media , Taylor Ellwood View Comments In my recent post on advertising too much , I was asked if I was referring to people trying really hard to get a job or just people advertising goods and services. What do you think?
SOCIALNOMICS | MONDAY, JUNE 20, 2011
[Marketing] Delta Airlines Tweets for Customer Satisfaction
While it’s nothing new for airlines to use a Twitter account for marketing purposes, Atlanta based Delta was the first to use social media to immediately tend to customer complaints. Delta Airlines is not just offering pretzels, peanuts and your choice of inflight beverages. They are also offering a chance to vent using Twitter. Launched in May 2010, @DeltaAssist Twitter account was set up to address Delta customers in real time. Currently, Delta is ranked #1 in Twitter activity for airlines according to consulting firm Simpliflying in partnership with eezeer.com. Socialnomics
WEB METRICS GURU | TUESDAY, JULY 24, 2012
[Marketing] Radian6 Big Data
Caveat , maybe the vendors, such as Radian6, Sysomos, at el, are also contending with the marketing of their platforms to people who were expecting streamlined solutions, and haven’t been able to take their own data and questions and match it up with the platform can provide – again, not necessarily the fault of the platform, but still, the platforms get blamed. It’s been about a week since the Radian6 Big Data announcement (is that the right words to use?) and this is what it looks like on the Insights Panel (see below). That’s my guess. Solariat Press Release.
WEB METRICS GURU | SUNDAY, MAY 6, 2012
[Marketing] Upcoming Sentiment Analysis Symposium & Web Journal – May 2nd -6th, 2012
think the closed loop aspect of HubSpot makes it an appealing choice for marketers that want to have, more or less, one solution that does everything. However, as I pointed out in my recent article at Search Engine Watch, and here, HubSpot is now vulnerable to Google’s own desire to own the entire marketing suite, and is on a collision course with HubSpot, it’s only a matter of time, till Google takes this over, as well. Upcoming Events. Just want to mention that I’ll be at the Sentiment Analysis Symposium this Tuesday, all day, and blogging/tweeting from it.
JEFF ESPOSITO | FRIDAY, NOVEMBER 2, 2012
[Marketing] School PR, give Google a chance & bad salt water
There’s Nothing Savvy About Marketing or Newsjacking Disasters – this is a good post from Danny Brown showcasing the really seedy side of marketing with folks trying to take advantage of Hurricane Sandy. What a roller coaster of a week. First there was Sandy (thoughts and prayers are still with friends and family in Jersey/NY) followed up by a sick day and now ending the week with a few days alone with baby Espo. Hopefully your week was good and if you were impacted by Sandy that things are starting to get back to normal. Have a great weekend and catch you on Monday.
SPIN SUCKS | TUESDAY, JANUARY 3, 2012
[Marketing] Human Organizations Start By Being Open
She draws from more than 10 years of experience in marketing, communications, and international business operations to help associations large and small build capacity for using social media to achieve business results. Today’s guest post is written by Maddie Grant and Jamie Notter. They They will be hosting the next Spin Sucks Pro webinar on January 12 and you’ll find details below. By now it’s safe to say social media (in the context of business) has gone mainstream. This is the source of the difficulty in implementing social media. These issues are never either/or.
SOSHABLE | WEDNESDAY, AUGUST 29, 2012
[Marketing] Blogging For Business eBook
If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of blogging for business. Simply put, a well executed blog can be the hub of all your internet marketing efforts. This eBook is a step-by-step guide to understanding and mastering the use of blogging for marketing purposes, giving you an affordable and easy method of increasing website traffic and lead conversion. Does your business have one? If not, you’re missing out on one of the most powerful and reliable methods of lead generation and SEO bolstering available.
GEOFF LIVINGSTON | MONDAY, AUGUST 29, 2011
[Marketing] 5 Common Forms of Facebook Spam
Yup, a marketer’s favorite, one that most of us are guilty of. From professional photographers with watermarked images to marketers highlighting their wares, getting tagged with spam happens all the time. Image by Christian Barmala. One of the issues a mature social network brings with it is spam. And though Facebook has rebooted its privacy settings for sharing, it is still largely an opt-out network that creates tons of spam. While this is well-intended, it just shows that Facebook with its many features has also created many ways to spam your buddies. 2) Event Invites.
UNSPOKEN | MONDAY, FEBRUARY 3, 2014
[Marketing] Clever Ways to Use Social Media to Grow Your Business
Every marketer seems to have a different strategy when it comes to social media. ghostwriting service that provides businesses with the opportunity to build their online presence and grow their companies, Posts by Ghost offers strategic blogging, content marketing and SEO assistance to businesses of all shapes and sizes. 'Whether you’re searching for new customers, looking to build up your brand awareness, or just hoping to create a network of connections , social media can be a dream come true—when it’s done right. How do you pick the right one? Lesson?
SOCIALNOMICS | WEDNESDAY, MAY 15, 2013
[Marketing] Social Media and Nonprofits
According to Experian Marketing Services , those in the United States will spend 16 minutes per hour on social media sites online. When your organization is part of that social media, they are tapping into that market. Keeping a viable presence on Twitter, Facebook, and LinkedIn can help get you in front of a much bigger market. 'Is your business a non-profit and you’re wondering how social media could benefit your cause? Having an online presence can definitely help nonprofits spread their message and their demographic range. Tap Into Increased Social Media Views.
CONVERSTATIONS | MONDAY, DECEMBER 15, 2014
[Marketing] Small Business Owners: Writing Articles and Guest Posts
Every industry and every niche market has at least one site positioned as its leader in content and community. 'Would you like to extend the reach of your business, creating a touch point to new customers? Consider submitting an article or guest post to other sites. There is one for your business and marketplace. quick search on Alltop.com will show you tops sites for almost every type of industry. Perhaps the site you find caters to your kind of customer. Find it and submit an article or guest post. If you can’t find an email address, but you find a form – use the form.
ABSOLUTE PA | FRIDAY, NOVEMBER 26, 2010
[Marketing] Blogging: The Complete Blog Post Checklist
blog can be a fantastic marketing tool for the reasons listed above and plays an important part in a company’s brand and image. There are so many blogs littered with spelling mistakes, badly formatted or not optimised to take advantage of the marketing and SEO opportunities available. call to action is a direct request to do something – a marketing approach designed to form the steps toward a purchase of a product or service. There’s no denying it, business blogging is big. share insight and become an authority in your industry. photobucket/chstew52.
CONVINCE & CONVERT | WEDNESDAY, APRIL 14, 2010
[Marketing] The Key to Social Media Success is Just 2 Letters | Integrated.
It’s about marketing sideways , not marketing head-on. Or do you think that reputation through relationships is enough to expand your market? jmctigue Jay, you're dead-on (not head-on) about removing friction as the key to new marketing strategy, but at some point we need to expand our reach to find new customers, no? Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Why can’t your social media program do that? Agree?
TWIST IMAGE | SATURDAY, JANUARY 21, 2012
[Marketing] The Digital Push Pushes On
This is an incredible shift in the media landscape, especially if you consider that we're only talking about advertising and not overall digital marketing spend (Web development, mobile development, Social Media engagement, etc.). The other interesting factor will be how Facebook expands and develops its marketing and advertising opportunities. Ultimately, it's exciting to see this transition, but even more exciting to be a marketing professional during this time. digital marketing. marketing mix. marketing professional. billion vs. $33.8 billion.
TWIST IMAGE | THURSDAY, MAY 29, 2014
[Marketing] How To Be A Recognized Authority
would never call myself a "rock star," but my bio has this line it: " Marketing Magazine dubbed him the ''Rock Star of Digital Marketing'' and called him, ''one of North America''s leading digital visionaries.''" digital marketing. marketing magazine. 'Do you define yourself as an authority in your industry? Does it really even bear repeating that if you''re the only one who is recognizing yourself as an authority that you may, in fact, not actually be one? We see it all of the time. cringe. Not just for you. but for me as well. Maybe it''s me.
SOCIALNOMICS | WEDNESDAY, SEPTEMBER 25, 2013
[Marketing] Tweet at the Right Time and Maximize Your ROI
Content Marketing Specialist – Portfolio. 'We’ve all read posts or seen infographics talking about the best time to tweet, but what if I told you that this data could be customized to your followers? The time and resources you are investing in managing Twitter is valuable, and data shows that 73% consumers are following businesses on Twitter to get updates on future products, promotions, etc. Amplifying the potential reach to your customers with the information they want is critical. One of the web-based analytic programs I came across was Followerwonk.
DIVA MARKETING BLOG | THURSDAY, JULY 4, 2013
[Marketing] Fourth of July @ Your Own Pace
Diva Marketing Collection of Fourth of July Posts Lessons From The Peachtree Road Race - 2009 Twisted Recipes - 2010 Live The Life of Your Choice - 2011 'In my adopted home town of Atlanta, Happy Fourth of July begins with people waking before dawn. Well.not so much for me or Max but for many of my friends who run, jog, walk and sometimes skip (well someone must skip!) down Main Street in Atlanta to participate in the Peachtree Road Race. For the awe inspiring 88 year old Betty Lindberg this year marks her 24th Peachtree Road Race. Toss of a pink boa to you Betty!
ENGAGING BRAND | TUESDAY, OCTOBER 9, 2012
[Marketing] 3 Types of Social Business - which are you?
am studying and researching what it means to be a truly social business - not a business that adds a social marketing element, but one that acts as a facilitator, one that doesn't sit behind a brand but one that brings suppliers, stakeholders, customers inside the business process. The problem facing business is simple in concept yet complex in imlementation. The immediate problem is that we are attempting to change a traditional business model into a social model more reflective of our times. Social business in terms of the company being part of the surrounding community.
VIPER CHILL | THURSDAY, MARCH 11, 2010
[Marketing] How I Helped Make a Bland Blog an Overnight Success
For example, any article here tells you that I write about internet marketing. Reply Jonny | thelifething.com says: March 20, 2010 at 7:12 am Yo Glen, marketing guru and all. use to ask my wife to help me with editing part, but now shes got her own blog and spends her time marketing it and working to make hers better. Home What the F ? Cloud Living Say "Hi!" One of my best friends, Diggy, was implementing all of the traffic methods I recommend to grow a blog and was seeing results, but not the kind of results he really deserved for his efforts. Everybody has a great story.
SOCIAL WAYNE | MONDAY, FEBRUARY 6, 2012
[Marketing] Day 6: People of color impacting the social web – Christine Celise Johnson – #29DaysofDiversity
Johnson’s background includes owning a successful event planning and marketing company that serviced various tech and non-profit clients, creating a visual arts gallery and education program, being published in a number of poetry journals, contributing to business and creative publications/blogs, and facilitating healing arts and women in entrepreneurship workshops. As we all know, February is Black History Month. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
JACOB MORGAN | FRIDAY, APRIL 26, 2013
[Marketing] Investing in Enterprise Collaboration Can Help You Attract and Retain Top Talent
As another example, you might be in the marketing department at your organization yet have extensive knowledge about IT related issues. 'According to a Forbes article by Jeanne Meister : “The average worker today stays at each of his or her jobs for 4.4 years, according to the most recent available data from the Bureau of Labor Statistics, but the expected tenure of the workforce’s youngest employees is about half that. One of the many benefits of investing in enterprise collaboration is being able to do both of these things. Giving employees a voice. Becoming a leader. and others.
SOCIALFISH | SUNDAY, SEPTEMBER 23, 2012
[Marketing] Unmissable Stories This Week
More important, there’s no way for you to enter these private settings and do any serious marketing, because they’re hidden from you. Here are a few stories I’ve come across over the last few days that I don’t want you to miss. LinkedIn launches a program to help Nonprofits find board members. LinkedIn Board Connect: Helping Nonprofits Find Board Members on LinkedIn (LinkedIn Blog). To participate, you must be a registered U.S. nonprofit. We are launching in limited release to give us a chance to learn from our initial participants. economy. Tech now has its own RIAA. Penn).
TWIST IMAGE | WEDNESDAY, JANUARY 18, 2012
[Marketing] The Size Of The Boat. The Motion Of The Ocean.
Of course they should (and brands did that when Leo Burnett wasn't the Leo Burnett we all know and respect), but as the world gets more complex and more fragmented (in terms of media and marketing options), we're going to see things change. Traditional agencies are already bulking up on their digital capabilities and the digital marketing agencies that have scaled will probably be pulling some of the more traditional folks over to their side to bulk up as well. digital marketing. marketing agency. Does size matter? Get your mind out of the gutter. Are you a titan?
ARI HERZOG | TUESDAY, DECEMBER 28, 2010
[Marketing] Thank You for the Memories in 2010
Melbourne Marketing (20). ann@stock market … (1). email marketing (1). Justin@JDM Marketing (1). PR i Marketing Ag… (1). Tom @ marketing tips (1). AriWriter remains here, in the same place it’s been since 2007, focusing on strategies and tips on social media marketing. To everyone who visited, subscribed, read, shared, commented, and otherwise enjoyed the content of AriWriter over the past 12 months, I thank you. Thank you for visiting my articles. Thank you for subscribing. Thank you for reading. Thank you for commenting.
PROBLOGGER | THURSDAY, NOVEMBER 27, 2014
[Marketing] How to Calculate the Value of Your Blog
For most businesses, blogs are marketing tools. And while most take the time to measure their ROI from other marketing avenues, I’m surprised by how many don’t truly understand how their blog is (or is not) benefiting their bottom line. Many businesses reuse blog content in other ways, such as eBooks, marketing materials, social media updates, and newsletters. It’s worth calculating the cost and value of these other uses to get a more complete picture of how your blog fits into your marketing success. 'This is a guest contribution from Tom Fanelli. Sound good?
NOWSOURCING | SUNDAY, DECEMBER 16, 2012
[Marketing] Is Google Plus Dead On Arrival?
This is great for your online exposure and marks you down as a serious online writer / blogger / marketer. It opened its beta testing doors to great fanfare in June of last year, and it immediately became the “in-place” to be, online. All the cool kids were there, King Robert Scoble was holding court to a captivated audience as usual, and everyone was willing to sell their grandmother for an invitation. Your online reputation was being judged by your presence there (or lack thereof). Users ooohed and aaahed over the various features on offer including Hangouts and Circles.
IT'S JOSIP NOT JOSEPH | THURSDAY, JULY 29, 2010
[Marketing] From the Outside, Looking In: Perceptions On Work and Gen-Y
by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 They believe they understand us through their perspective. Unported License.
BRASS TACK THINKING | THURSDAY, SEPTEMBER 27, 2012
[Marketing] How To Get Tapped For The Projects You Want
Which means when someone needs an authority on incredible content marketing, they call Ann Handley or C.C. I’ve been asked a version of the same question several times in the last few months. Essentially, it boils down to this: “How do I get recognized as an authority and have people want to work with me on projects or ideas that make me excited?” Focus. You cannot — I repeat, cannot — get approached for awesome things until someone really understands what you do and stand for. work in social business strategy and organizational change. Chapman , not me.
NOWSOURCING | TUESDAY, OCTOBER 4, 2011
[Marketing] NowStreaming: Rage Comics
The presentation centers around the spread and usage of Rage Comics, as well as how they can be applied to marketing. NowStreaming is our new collection of videos that we have created to help others learn the various aspects of Internet marketing. In this video, NowSourcing’s Rose Wallace goes through the ins and outs of Rage Comics. Because of their popularity on the online community, Rage Comics are quickly becoming a great way to gain views, subscriptions, and even customers to your site. To view all of our videos, head to the NowSourcing YouTube Channel. Rage Comics.
SOCIALFISH | THURSDAY, DECEMBER 2, 2010
[Marketing] Community, Social Media and Risk Perceptions
We talked about the various tools, but also kept them focused on defining what they wanted to do via social media – outreach, growth, marketing, fundraising and just sharing their joy of leading a spiritual life (as they define it) while encouraging others to join them on their journey. Do You Trust Your Members? My friend Grace Smith asked me to speak to the Board of Well for the Journey , about social media. The Well’s mission statement is a bit intimidating: In response to God’s grace and spirit, The Well offers spiritual nourishment for daily living. Forget perfect.
GEOFF LIVINGSTON | THURSDAY, MAY 5, 2011
[Marketing] No One “Consumes” Social Media
Ever notice the phrase “consumes social media or a variant of that in market research and social media wonk discourse ? Image by ugod. Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Think about it, no one “consumes social media. No one goes home and says, “I think I’ll consume Facebook for three hours. “How about some Disqus or Quora at dinner, this is boring. Or, “Can I have some Flickr for that blog?. Dominance in media form is passing. Just a movie? Or just a mobile check in?
GAURAVONOMICS | WEDNESDAY, OCTOBER 27, 2010
[Marketing] Five Critical Shifts That Are Changing Business
Being ahead of the market is painful in unexpected ways, but I am finding that it is also rewarding in surprising ways. I had dinner with Olivier yesterday and felt firsthand his commitment to realign our agency network to be in sync with these shifts, so that we can help our clients benefit from them. also felt that these shifts are also changing which people are valued within global organizations as they seek help in navigating these shifts. Through a series of serendipitous events (including birth!), Share this on del.icio.us. Digg this! Share this on Facebook. Post on Google Buzz.
SPIN SUCKS | WEDNESDAY, AUGUST 18, 2010
[Marketing] Is Social Media Forcing Retirement? | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 18 2010 Is Social Media Forcing Retirement? think all of this shift in the way we communicate, buy, sell, market & grow is making majority a little uncomfortable. You can guess where that audience typically lies…50+ white men. They do. Alright.
BRASS TACK THINKING | SUNDAY, JUNE 6, 2010
[Marketing] Welcome to Brass Tack Thinking.
Good thing we both thrive under pressure… [link] jaybaer I always knew what we needed in the smart marketing space was a little T & A. just got back from a conference where, along with industry influencers in my niche, I met some awesome marketers and tossed around cool ideas. plan to blog more about PR and marketing for my niche as a result, and reading this (Amber — Tamsen “reads an awful lot like you!) You want to make things happen. You need to make things happen. It’s part of who you are—maybe even at the core of it. It surrounds you. Follows
BRASS TACK THINKING | TUESDAY, JUNE 8, 2010
[Marketing] Welcome to Brass Tack Thinking
Good thing we both thrive under pressure… [link] jaybaer I always knew what we needed in the smart marketing space was a little T & A. just got back from a conference where, along with industry influencers in my niche, I met some awesome marketers and tossed around cool ideas. plan to blog more about PR and marketing for my niche as a result, and reading this (Amber — Tamsen “reads an awful lot like you!) You want to make things happen. You need to make things happen. It’s part of who you are—maybe even at the core of it. It surrounds you. Follows