Page 225 of 295 Previous | Next 
  • GAURAVONOMICS  |  SATURDAY, APRIL 23, 2011
    [Marketing] Mumbai Mirror Story on My Off Consumption Experiment
    He helps brands market themselves better, which seems ironic considering he pimps products while preaching anti-consumerism. For the marketer on the go, his resolution is bolstered by the trend all over the world to focus on experiences instead of ownership. Mumbai Mirror recently did a story on my Off Consumption experiment. The story has its usual share of misquotes and mistakes, including calling me an entrepreneur, but it makes for interesting reading. Here is the full text of the Mumbai Mirror story: Lose dead weight. Namrata Bhawnani. Friday, April 22, 2011. Object-ive.
  • PUSHING SOCIAL  |  FRIDAY, FEBRUARY 3, 2012
    [Marketing] 5 Surreal Articles on Blog Mastery
    10 Content Marketing Goals Worth Pursuing. It’s been a surreal week girls and boys. For the last couple of years I’ve been hanging out on the Y-List of Social Celebrities. This week for 15 minutes, I hung out in the A-List foyer. Thank you to everyone who nominated Pushing Social for the Social Media Examiner Top 10 Social Media Blog list. We made it. Now let’s get back to creating compelling stories that attract readers, do good, and earn a profit. Blog Spotlight. love showering love on folks that take their blog seriously. Here’s how to get your love. Got Drama?
  • ENGAGE  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Born to Write: 3 Lessons from Rock Stars to Writers
    Image: wonker ] If you liked this, try: Launch: Rock World Magazine Fighting Words: Marketing Lessons From the UFC Lessons In Social Capitalism. I t’s rare that I’m surprised by music. am a product of my father’s musical tastes, so as a teenager, I was baptized by Neil Young’s “ Everybody Knows This Is Nowhere ”, Jethro Tull’s “ Aqualung ”, and the Moody Blues’ “ Tuesday Afternoon ” , rather than new releases by Foo Fighters or the Red Hot Chilli Peppers. Call it snobby, but I have a pretty high standard when it comes to the music I listen to. Don’t settle for mere words either.
  • ENGAGING BRAND  |  MONDAY, NOVEMBER 30, 2009
    [Marketing] 10 Most Listened to Podcasts - The Engaging Brand
    decided to do 2 lists - 1) Most popular shows and 2) Most popular shows produced in 2009 Since the show began Ann Rusnak on Thinking Outside the Clock David Phillips on Social Networking Connie Reece on Conversational Marketing Martin Lindstrom on Sensory Branding Deb Knupp on Developing Relationships In 2009 Susan Gunelius with Tips on Business Writing Sydney Finkelstein on Why Good Leaders Make Bad Decisions Costas Kataras on Are we facing the death of the brand Roz Savage on Facing the Fear Roy Spence on Its not what you sell Wonder what you favourite show is? Would love to know?
  • LAUREL PAPWORTH  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Election 2010: GetUp Tony Abbott Mashup
    is a bust – Advertising doesn’t work (7) Video 3.0 – Social Video (3) Training: Social Media Marketing Campaign course (15) Social NETWORKS are much more than Social MEDIA (6) Social Media Monetization and Revenue (34) tagged in Australia , election , getup , Politics , social media , social networks , tony abbott , women , youtube 16 Comments → Facebook comments: 19 Tweets 16 Comments Already Post Rss Feed Comments Rss Feeds James I says: August 9, 2010 at 7:30 am Thank you for making this ad with Tony’s comments. That’s how it works. What do you think?
  • SOCIALNOMICS  |  THURSDAY, MARCH 7, 2013
    [Marketing] 7 Ways to Network On Twitter
    – Mark Johnson is a freelance writer specializing in social media and online marketing. Twitter has grown by leaps and bounds. It’s no longer just a place for teens to Tweet about their shoes, it can also be a great place to network with others. Whether you want to grow your business or connect with people to land a job, Twitter is a great social networking site that every professional should be using. However, it should never be a site that is used solely for the purpose of gain. Not to mention that you’ll get more out of the experience. Account for Your Actions.
  • CONVINCE & CONVERT  |  SUNDAY, MAY 26, 2013
    [Marketing] IBM’s Watson Engages Customers with Youtility
    Our own Jay Baer was the host  of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing. There are multiple ways of achieving this outcome: Great marketing. He also runs the consulting firm  Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. IBM’s Watson Engages Customers with Youtility is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. It destroyed its competitors. How Watson Works.
  • TWIST IMAGE  |  TUESDAY, APRIL 3, 2012
    [Marketing] The E-commerce Tipping Point
    Recently, a very senior marketing professional who works at one of the world's largest corporations was recounting a story of how they saw a postal truck outside of their corporate head offices in Silicon Valley, and every single parcel that was being offloaded from this truck was from Amazon. marketing professional. The business of selling is about to get a whole lot more interesting. When you think about e-commerce, how does it make you feel? He thought to himself: "this is the what retail looks like in 2012." " It's big but it will become a whole lot bigger.
  • LOUIS GRAY  |  SUNDAY, DECEMBER 5, 2010
    [Marketing] Android Handset Dreams: Devour, Defy, Be a Magic Legend
    Great marketers can find a name that works and stick with it through the line of products, whether it's as pedestrian as the Camry or as nondescript as BMW's 3 and 5-series. Even if you subscribe to the theory that Apple's operating system and hardware is more sexy than its competitive counterparts, the names for its products in the last decade have become pedantically pedestrian. For the most part, one simply puts the letter i in front of a device. The series of i-Products, from iMac to iBook, iBooks, iPad, iPhone, iPod and iLife has become something of an ongoing joke. The Dream.
  • JEFF KORHAN  |  FRIDAY, JULY 22, 2011
    [Marketing] Google Sees a Web of People
    As a marketer, you know that when it comes to business today the web is central. Google VP of Social Vic Gundotra admits that a web of pages is nothing without the context of the people associated with them. If you have time to watch the 30 minute video above, you will gain some valuable insights about Google’s future plans for their suite of services. It’s a web where Google controls nearly 65% of all search results. That alone is why they have my attention – and why I am sharing my insights from this video interview. Collaborate with Your Customers and Clients.
  • SOCIALFISH  |  THURSDAY, AUGUST 14, 2014
    [Marketing] Association Social Media: NASTAD
    Association Social Media: ASCD BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups 3 Reasons Why Content Marketing Doesn’t Work for Associations ePatient 2015: Healthcare Associations, Are You Ready? ——————— Please welcome Meico Whitlock, Senior Manager, Communications, at NASTAD , the National Alliance of State and Territorial AIDS Directors. 1) First things first –  in what department in your organization does your role sit? Who do you report to? Meico:  We don’t have a formal department for the work I do. More like this.
  • DIVA MARKETING BLOG  |  WEDNESDAY, DECEMBER 23, 2009
    [Marketing] Stories From Smaller Nonprofits: Isipho
    Throughout December Diva Marketing will highlight stories from smaller nonprofits.   He does marketing and fundraising, and is always spreading the word about Isipho. My dad has worked in digital marketing for a long time, and I’m 15, so I’m on it all the time. Yes, Virginia there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know they abound and give to your life its highest beauty and joy. Francis Pharculles , The Sun There are people who play Santa year long. My name is Miranda Lynch. It was really overwhelming.
  • KIKOLANI  |  THURSDAY, APRIL 12, 2012
    [Marketing] Channel Partners Conference & Expo Vegas 2012
    The primary industries of attendees are certainly not blogging or online marketing. Accelerating performance in leadership, sales, time management, and marketing. Last month, I received an all-expense paid invite to the Channel Partners Conference & Expo in Las Vegas from Time Warner Cable Business Class (who I never realized offered web hosting and an array of other services for small businesses ). Unfortunately, it was a bit too short notice to make the trip (although a few nights at Caesar’s Palace was quite enticing), so I thought I would check out what I missed out on.
  • LOUIS GRAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing] Being Genuine Is the Best Disclosure Of Them All
    It's not my place, as a mere tech blogger and Silicon Valley marketeer, to assess the appropriateness of Mike's new fund. Even with the purest of intentions, people have bias, which can rise from an infinite number of sources, be they financial, personal, emotional, career-oriented, or any other. In 2009, the Federal Trade Commission (FTC) tried to step in and provide guidelines for bloggers with conflicts, asking those who received compensation for their efforts to disclose it. His employees have explained they operate independently of his activities. But this topic isn't a new one.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, FEBRUARY 13, 2011
    [Marketing] Is Your Customer Service Up To Scratch?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » Is Your Customer Service Up To Scratch? Customer service is one of the most important issues when it comes to reputation management. Handling customers’ queries and problems quickly, quietly, and efficiently is a must in today’s online world. It takes only one disgruntled customer to have their say on a social media site and every other disgruntled customer will join them.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, FEBRUARY 26, 2011
    [Marketing] Content Farms: Did Google Go Far Enough?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? What’s A QR Code And Is It Contagious? » Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results. Pardon the digression. The No. You tell me.
  • ARI HERZOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing] Sept 11 is Back
    When he's not blogging, Ari helps brands improve their digital media marketing. I don’t want to write about 9/11 again. There is nothing I can write in this blog post today that I didn’t write 365 days ago. Return there. Read about where I was when an airplane was crashed into the World Trade Center. Watch the original and unedited TV footage. Learn why the FBI saw my name on their terrorist list. And, rediscover the box. Go back to September 11. Please continue reading Sept 11 is Back and leave a comment if inspired. Got a question? Need help? Contact Ari today! Musings
  • ARI HERZOG  |  WEDNESDAY, JULY 11, 2012
    [Marketing] Why Facebook Will Be Right Back
    When he's not blogging, Ari helps brands improve their digital media marketing. Fresh on the news that Facebook may create a jobs board , I was curious what opportunities were available at the social network. scrolled to the bottom of the homepage, clicked the drop-down arrow, and selected ‘Careers’ from the pop-up window. Please continue reading Why Facebook Will Be Right Back and leave a comment if inspired. Got a question? Need help? Contact Ari today! Media Facebook
  • ARI HERZOG  |  WEDNESDAY, JUNE 20, 2012
    [Marketing] Reviewing 10 Restaurants on Facebook
    Facebook is an excellent marketing platform for a restaurant to help it increase brand awareness, recruit new customers, and empower patrons to network with each other. But which restaurants are doing a great job and which need help? Using my hometown of Newburyport, Massachusetts as a backdrop, I review five local restaurants — The Grog , The Port Tavern , Ceia Kitchen + Bar , Loretta Restaurant , and Enzo Restaurant + Bar — and compare them to each other and to five national chains. Please watch my video review and post your feedback below. Picture by Matthew Hull.
  • ARI HERZOG  |  THURSDAY, SEPTEMBER 22, 2011
    [Marketing] Explore My Brand New Facebook Timeline
    Ari Herzog provides social media marketing and editorial services. Less than 12 hours ago, Facebook management spoke at an annual conference about the planned release of a new feature to your profile called Timeline. The screenshot above shows the new look. This short exploratory video elaborates… Follow my lead and learn how to set it up today. Be warned, though: Only other Facebook application developers will be able to see your profile (for now). It will be launched to the world over the next few weeks. Thank you for reading! Sign up for his email newsletter and send a tweet.
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Marketing] 2 New Programs Prove the Inmates are Running the Social Media Asylum
    Especially with the rise in content marketing over the past 18 months, many brands are thinking fervently about how to optimize proactive social media, including real-time marketing programs that feature yogurt congratulating Grammy winners, and other nonsense. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. New Programs Prove the Inmates are Running the Social Media Asylum is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.
  • GET SOCIAL PR  |  MONDAY, AUGUST 23, 2010
    [Marketing] Common Words Work Better in New Media Public Relations
    never write policeman because I can get the same money for cop.” – Mark Twain When I directed marketing and communications for a wealth management firm, the CEO I worked for was very good at avoiding jargon when we spoke, and that was a good thing. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Common Words Work Better in New Media Public Relations August 23, 2010 New media public relations is more about the message than content. It’s simple, really. Don’t believe me? What if Mark Twain told you the same. Actually he does. found the quote.
  • GET SOCIAL PR  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] How to End the Recession for Good!
    You have to solve a problem to go to market early and succeed. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson How to End the Recession for Good! September 22, 2010 We’ve heard the recession is over. But is that hype? While Bernanke and others say it is, the U.S. Department of Labor tells a different story. whopping 9.6% of Americans are out of work. Why is that? Have we lost our American way? Are we lazy? For some of us, that’s true. Many have lost their way. Some are lazy. But not others. Recently I heard Nick Carter of AddressTwo speak.
  • LOUIS GRAY  |  TUESDAY, APRIL 19, 2011
    [Marketing] Sonos Launches on Android, and Adds AirPlay to iOS
    Android users can now go get, for the first time, the official Sonos build from the Android Market. Sonos , the company behind the futuristic wireless digital audio players throughout my house, announced the introduction of their long-awaited Android application this morning, bringing multi-room music management to the fast-growing mobile platform. In addition, the company also expanded its iOS offerings by adding support for AirPlay to its iTunes equivalent, enabling Apple fans to send audio from any AirPlay enabled app to Sonos speakers, including YouTube. Music Sonos android Spotify
  • CHRIS BROGAN  |  WEDNESDAY, JUNE 16, 2010
    [Marketing] 50 Power Twitter Tips
    If your only marketing efforts are on Twitter, start building an email marketing list. A while back, I wrote 50 Ideas on Using Twitter for Business. It still gets plenty of attention, as it’s listed as an official resource on the Twitter business resources page (thanks, @ed !). But you know, I can’t leave well enough alone, so here I am with another 50 Power Twitter Tips. Feel free to repost all or any of this, but if you do, please give credit to this link. broke them down into five categories: intent, technical, business, integrated usage, and off-twitter. Technical.
  • BILL HARTZER  |  THURSDAY, JANUARY 6, 2011
    [Marketing] Is Quora the Next Social Media Star?
    Honestly, I have not seen so many social media experts flock to a social media web site since all of my social media and search engine marketing buddies flocked to Twitter. For questions that are borderline between serious and not so serious (like social gaming), there was a mix of questions asking how to better market a social game along with questions pertaining to favorite social games, and top scores. Recently, I have had an influx of Quora friend requests in my inbox. So, I started my quest to find out exactly if Quora.com is the next social media web site to go mainstream.
  • SPIN SUCKS  |  TUESDAY, JULY 13, 2010
    [Marketing] LeBron James: A PR Nightmare | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 13 2010 LeBron James: A PR Nightmare By Gini Dietrich | Email | Print | 37 Comments | I know none of us want to give any more ink to LeBron James , but I have something to say about the PR nightmare he created for himself. Early in our marriage, I politely listened.
  • ENGAGING BRAND  |  SUNDAY, JUNE 26, 2011
    [Marketing] 7 Crowdsourcing Sites for Brands
    This site also offers other services, like market research, knowledge management, creative consulting and so on. Most weekends I publish a guest post from a reader who wants to share their thoughts on branding - if you have one for our community email it to me at anna@theengagingbrand.com.here is this weeks. Branding can be expensive. Branding takes real expertise. Yet even small business owners can now afford quality branding services thanks to the concept of crowdsourcing. PickyDomains.com It all starts with a name and finding great domain name nowadays can be really tough. Sorry ?we
  • TWIST IMAGE  |  MONDAY, MARCH 14, 2011
    [Marketing] How To Be A Social Media Jerk
    " and the response back from the person is, "my name is Local Marketing Guru!" You'll read a whole bunch of different perspectives online about what you should and should not be doing when it comes to Social Media. I'm a big believer in doing what works best for you and ignoring what most of the Digerati think. Seth Godin often says, "your mileage may vary," while Chris Brogan is always smart with his, " you're doing it wrong ," Blog posts. It's a bit of a trick. but it works. Cover your face? How awkward would that be? Show your face. Use a fake name?
  • ENGAGE  |  TUESDAY, NOVEMBER 12, 2013
    [Marketing] Busting Through Security
    What was once a primary source of data for Internet marketers has now become essentially useless. While Webmaster Tools will not provide a direct replacement for the keyword reports in Google Analytics, it can still provide enough supplemental data to help you steer your search-engine marketing campaigns, and even give you insights into metrics not available in analytics, such as impressions and average position These recent changes have made it difficult to gain organic keyword insights through Google Analytics. Google Webmaster Tools to the Rescue!
  • SOSHABLE  |  THURSDAY, JANUARY 24, 2013
    [Marketing] The Minimalist’s Guide To Social Networking
    You don’t need to spend 8 hours a day shuffling from network to network to be successful marketing your business online. They’re everywhere. Lately we can’t get on the computer without hearing about the start of a new social network. Usually the news comes in the form of a blog post from a guy with thousands of Facebook fans and Twitter followers telling us exactly what we need to be doing. m here to tell you to hang on to your collective groan. Despite being inundated with noise to the contrary, you may not have to register on that new network. It’s a trust thing. Here’s a suggestion.
  • DREW'S MARKETING MINUTE  |  SATURDAY, APRIL 16, 2011
    [Marketing] A week of many perspectives
    And I occasionally will share my thoughts on some none marketing/branding related sites as well. invite you to check them out and join in on the conversations… Taglines and Brand Equity : In this post over at Marketing Prof’s Daily Fix, about taglines and brand equity , we’re discussing the National Pork Board’s decision to completely discontinue use of The Other White Meat and change taglines again. The many sides… As you may know, I am a regular guest blogger on a couple sites beyond this one. click here to view post ). click here to view post ).
  • KIKOLANI  |  WEDNESDAY, AUGUST 17, 2011
    [Marketing] How Personalized Search Should Affect Blogging Strategies for Ranking
    This is a guest post by Leo Dimilo who has been an online marketer for over a decade and has quietly been earning a living online. couple years ago, I wrote an SEO article for Kristi and Kikolani called unlock your marketing genius to make money online. Why Social Should Suddenly Matter to Bloggers and Marketers Alike. Problogger (who already ranks for the search term) shows up as usual BUT Darren Rouse, whom I follow in a couple of my marketing circles shared this and search shows it. Fast forward to today and I am ready to eat crow. Why the sudden turnaround?
  • DANNY BROWN  |  SUNDAY, DECEMBER 26, 2010
    [Marketing] Out With the Old…
    couple of months ago, I launched For Bloggers By Bloggers as part of Bonsai Interactive Marketing’s online projects. As for this blog, I’ll be concentrating more on you – your use of social media, how you can use it in your marketing, your customer service, your employee culture and more. … And in with the new, as the saying goes. Seems kinda apt for some of the changes coming this way in 2011, at least as far as this blog is concerned. In the next few days, I’ll be putting the new design live on here. Cheers!
  • SPIN SUCKS  |  FRIDAY, APRIL 29, 2011
    [Marketing] #FollowFriday: Mack Collier
    For example, if you’ve read this blog for any amount of time, you know that customer evangelism, music marketing, and blogger outreach programs are some of the topics I am interested in.  A self-professed introvert , Mack Collier is one of the smartest people in the blogosphere (and I’ll bet HE wouldn’t make fun of my Royal Wedding obsession!). social media strategist, speaker, and trainer, Mack also is the founder of  BlogChat , a Twitter chat all about blogging. Even if you can’t attend live on Sunday nights at 8 p.m. It’s ‘Mack’.  My advice?
  • BRASS TACK THINKING  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Changing Your Habits in 3 Steps
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Changing Your Habits in 3 Steps August 11, 2010 | by Tamsen McMahon View Comments Our habits shape us. They’re the actions we repeat, over and over again, that make us who we are. They come in many forms. Our routes to work. Our patterns of speech. What we eat. Or drink. How we approach a challenge. How we spend our days. There are times, of course, when we want to change a habit. But But we can’t just stop them. Into change.
  • SPIN SUCKS  |  FRIDAY, AUGUST 20, 2010
    [Marketing] #FollowFriday: Doug Davidoff
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 20 2010 #FollowFriday: Doug Davidoff By Gini Dietrich | Email | Print | 3 Comments | If you own a business, lead a business, want to own or lead a business someday, or are in sales or business development, then The Fast Growth blog is a must read. Thanks.&#
  • SPIN SUCKS  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] #FollowFriday: The Bike Whisperer | Spin Sucks
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? It’s no secret that I’m an avid cyclist so this shouldn’t come as a big surprise. But, even if you’re not into cycling, this feat is something everyone should experience, even if it’s just from the periphery. The ride began this past Sunday in Santa Barbara, Calif., and he’s already ridden into Arizona, through the Mojave Desert.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, NOVEMBER 29, 2010
    [Marketing] “Social” Attitudes, Attacks & Popularity
    Tags: Attention Factors Business Factors Change Factors Disruptive Factors Market Factors Media Factors Relationship Economy Strategic Factors Systemic Factors Aggression behavior patterns bloggers critical issue danny brown main stream media channels self righteousness social attitudes stream media
  • PROACTIVE REPORT  |  THURSDAY, SEPTEMBER 3, 2009
    [Marketing] Social Media Training a Good Investment
    The sector of online marketing that will see the fastest growth in the next five years is social media, says Forrester Research. Mastering social media skills is definitely a priority requirement,” says Betsy Berkhemer of Berkhemer Clayton , a retained executive search firm based in Los Angeles that handles senior level assignments in corporate communications, marketing and public affairs. It’s expected to grow at an annual rate of 34%. UK recruitment company, Major Players, warns that this rapid growth may be stunted by a lack of social media knowledge in the talent pool.
  • SMTHREE  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] Social Media: 3 things to consider
    They can function as ‘free’ market research. The biggest concern I field from clients – be they nonprofits or small businesses – is their fear of being flamed in social media. They understand that social media is out there for all to see but they want to accentuate the positive and avoid the negative. counsel them to view potential negative comments as opportunities to improve their brand. No matter how great you (think) you are there is always the chance you’ll make a mistake. For those times you need a plan of reaction. That plan should NOT include this.
  • GEOFF LIVINGSTON  |  MONDAY, MARCH 11, 2013
    [Marketing] Deconstructing Identity in the 21st Century
    The worst engage in personal branding tactics to position images for personal acceptance by communities and markets. Andy Warhol saw Marilyn Monroe in many different ways… Never before has the individual identity been so empowered, nor has personal empowerment relied on others to this degree. Identity in the hyper-connected digital era exists in a paradox. As we sacrifice privacy and more of our personal lives come online, the singular concept of a man or woman in control of their own manifest destiny falls. Our peers and family members add their own touches to the picture.
  • JEFF KORHAN  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Can Social Media be Effectively Outsourced? - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How to Start a Blog | Main | Social Media and Small Business Marketing to Older Adults » August 26, 2010 Can Social Media be Effectively Outsourced? Given that the intended purpose of social networking is connecting and interacting to build relationships with real people, it not only seems ironic to outsource these activities, but counterproductive as well.  Nevertheless, lets take a closer look to fully understand the dynamics involved.
  • FIREBELLY  |  FRIDAY, DECEMBER 27, 2013
    [Marketing] Instagram Direct: 5 Must-Reads
    Six Ways Brands Can Use Instagram Direct For Marketing. 'Instagram has rolled out Instagram Direct – a way to privately send photos and videos to your followers. Learn all about it in these must-reads. Introducing Instagram Direct. By Instagram  We’re excited to bring you Instagram Direct, a new way to send photo and video messages to friends. There are moments in our lives that we want to share, but that will be the most relevant only to a smaller group of people. Instagram Direct helps you share these moments. Too Different, Not Different Enough: Why Instagram Direct May Fail.
  • FIREBELLY  |  FRIDAY, NOVEMBER 8, 2013
    [Marketing] Twitter IPO: 5 Must-Reads
    But does the stock market’s reaction to Twitter’s IPO mean another tech bubble is forming? 'Twitter (NYSE: TWTR) has gone public. Learn all about it in these 5 must-reads. Ten Ways Twitter’s IPO Didn’t Turn Out To Be Like Facebook’s IPO. By Nathan Vardi Twitter worked hard to make sure that its initial public offering didn’t turn into the kind of debacle that Facebook experienced when it started out as a publicly-traded company. Twitter’s IPO Will Make These Men Very, Very Rich. Twitter IPO: Why the Rest of America Doesn’t Care. And few people do.
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 20, 2014
    [Marketing] Web Design: Style vs Substance
    Fundamentally, a website should be positioned in the centre of your internet marketing strategy, and a lot of businesses are aware of this- but use this responsibility negligently. In today’s market, the internet means the consumer is confronted with an abundance of choice from entering a simple search term – and your business only has a few seconds to make a good first impression. Professionals understand the market and should be able to easily communicate your brand– they do it every day, you may know your business but they know design. Happy web designing!
  • KIKOLANI  |  FRIDAY, JULY 8, 2011
    [Marketing] Fetching Friday – Resources Mashup & The Phoenix Haboob
    12 SEO strategies and marketing tactics for photoblogs – photography bloggers, this one is specifically for you! step by step guide to effective online article marketing – the post Panda strategy. 13 awesome Twitter lists for inbound marketers to follow – looking for some new information on social media, email, SEM, and SEO? This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Business / Career.
  • BILL HARTZER  |  THURSDAY, JULY 15, 2010
    [Marketing] Top 10 People Who Influence What Americans Buy
    While the financial market collapsed, Orman’s stock rose as she convinced people what NOT to buy during the economic recession. Brands like Coca-Cola, Starbucks and Disney are realizing the platform’s potential by generating huge fan followings, making it a marketer’s paradise. Report: Two Thirds of Small Businesses Plan to Increase Email and Social Media Marketing Spend in 2010 VerticalResponse recently did a survey to find out how small. Despite the fact that glitz and abundance are alive and well in mainstream media (think: Bravo’s The Real Housewives and E!’s Indra K.
  • KIKOLANI  |  WEDNESDAY, OCTOBER 20, 2010
    [Marketing] Blog World 2010 Recap – My Notes and Experiences
    Every potential engagement is marketing – everyone you meet, every property you own (website, blog, social account) is marketing your brand. If your market includes people, and your niche includes people, then you should be on social media. Ok everyone. have returned from Blog World Expo 2010 with new friends, 30 pages of notes, tons of pictures, two magazines, three books, a blank journal, a nice stack of business cards, four buttons, stickers, a yo-yo, and, most importantly, an elevated enthusiasm for the world of blogging and social media. People spread awesome.
  • ARI HERZOG  |  TUESDAY, AUGUST 10, 2010
    [Marketing] Remove Clutter and Improve Yourself
    Count how many titles relate to social media marketing. The following is a screenshot of the last 15 blog posts written here: Scan the titles. Determine references to current or future events. Smile at the buzzwords. Point at names of people and brands. Find the titles ending with question marks and ellipses. Note the frequency of “How&# and “Why&# leading you. Look at the number of words in each title. Observe the clutter. bet it’s the same beyond your eyes. Gaze around your room, your cubicle, your car. How often do you fail in your decluttering attempts ?
  • SOCIAL WAYNE  |  FRIDAY, NOVEMBER 9, 2012
    [Marketing] Where Investors Go To Learn – Smart$Money Executive Program in Silicon Valley Kicks Off Next Week
    During the program, investors will share and learn about angel and VC investments, deal-structure, market trends, and the Silicon Valley ecosystem. Next week kicks off the StartupMonthly ‘s Smart$Money Executive Program in Silicon Valley November 12-15. The StartupMonthly Smart$Money Executive program informs, inspires, educates, and prepares business angels and venture capitalists for their future investments in IT startups. Along with connecting to leading investors in Silicon Valley and visiting successful startups and companies such as Microsoft, Facebook, and Google.
  • BRASS TACK THINKING  |  MONDAY, AUGUST 13, 2012
    [Marketing] Hey, Me. Here’s My Advice.
    To give you an idea what a perfect fit this is for me, I’ve never before done a post on my blog based on a marketing or PR pitch. I’m a big fan of pen and paper. My paper weapon of choice is a Moleskine notebook. “Which one” is kind of like asking a chocolate lover “which kind”, because I’ll answer “whichever one is in front of me” I probably have at least a dozen laying around at any given time. Some are for work. Some are for journaling. This is the one and only campaign I’ve ever agreed to be a part of because it was SO ME.
  • ENGAGING BRAND  |  THURSDAY, NOVEMBER 21, 2013
    [Marketing] Don't Let the Computer Stop You From Thinking
    What social marketing needs is for you to speak with a human voice - the screen is just your interface. 'Can you remember a time when life wasn''t ruled by a screen? It is getting harder to remember that far back! was listening to Milton Glaser , one of my favourite creative people who talked about how we uses technology. He said this. It made me think about how we use technology. If I remember correctly Milton Glaser doesn''t even type into the computer as he sees the technology as potentially restricting his ideas. In a sense that is why some people struggle with social media.
  • GEOFF LIVINGSTON  |  THURSDAY, JUNE 3, 2010
    [Marketing] Welcome to the Obama BP Spin War
    The company has lost 1/3 of its market cap. don’t understand how killing their clean energy programs — fueled by their profits and market cap — will help us become an oil free economy. Rhode Island farmers pitch in to help the Gulf. It’s been three days since my last post on the Deep Horizon oil crisis , and what a 72 hours it has been. Let’s take a look at what’s happened in the now very apparent Obama Administration vs. BP spin war: DoJ announces a criminal investigation of the incidents leading up to the oil spill. And who loses?
  • JACOB MORGAN  |  WEDNESDAY, AUGUST 15, 2012
    [Marketing] Case Study: Implementing Enterprise Collaboration at TELUS
    and was overcome though a combination of corporate programs, education sessions/resource, internal marketing, and several other programs. Dan Ponteract , the Senior Director / Head of Learning & Collaboration at TELUS, recently gave Chess Media Group an inside look into their journey of implementing Enterprise 2.0 tools within their organization. The discussions with Dan showed us that implementation is a process with many steps and milestones and these processes have been recently recorded in the case study, Implementing Enterprise 2.0 at TELUS. The push for Enterprise 2.0 at TELUS.
  • TWIST IMAGE  |  SATURDAY, AUGUST 31, 2013
    [Marketing] Public Displays Of Affection (CTRL ALT Delete style)
    Cleveland, Ohio - Content Marketing World happens September 9th - 12th, 2013. The event is being put on by BlueHornet , and it''s all about email marketing in an omni-channel world. This could well be a line-up for the ages, as I get the chance to share the stage with Michael Gerber ( E-Myth ), Chris Guillebeau ( The Art of Non-Conformity , The $100 Startup and World Domination Summit ), John Jantsch ( Duct Tape Marketing , The Referral Engine and The Commitment Engine ), Jonathan Fields ( Good Life Project ) and Stephen Shapiro ( Best Practices Are Stupid and Personality Poker ).
  • JEFF KORHAN  |  WEDNESDAY, FEBRUARY 15, 2012
    [Marketing] Business Assets and Relationships
    If you cannot differentiate your company such that you value is readily apparent in the markets you serve, then you are indeed in a race to that zero valuation. The current economic conditions are redefining the valuation of business assets. Traditional hard assets convey tangible monetary value that is realized when they are bought and sold, ideally at higher values than when they were previously exchanged. But what happens when the exchange of these assets is a never-ending downward spiral that approaches zero valuation? Hard Assets in a Forever Recession. It owns you.
  • ARI HERZOG  |  SUNDAY, SEPTEMBER 9, 2012
    [Marketing] Testing
    When he's not blogging, Ari helps brands improve their digital media marketing. This is a temporary blog post for Technorati to verify my blog with claim token HZJXBET4X77X. Upon verification, this post will be deleted. Please continue reading Testing and leave a comment if inspired. Got a question? Need help? Contact Ari today! Comments Comments Related Stories Why You Should Unfriend Facebook Friends Twitter Verifies Vice President Paul Ryan #MySMCStory: Social Media Club and Me. Media
  • SPIN SUCKS  |  SUNDAY, JULY 18, 2010
    [Marketing] Tips for Getting More Comments on Your Blog | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 18 2010 Tips for Getting More Comments On Your Blog By Daniel Hindin | Email | Print | 36 Comments | Spin Sucks reader Kara Vanskike sent me an email recently saying: “ Our blog has been up and running for about a year and a half.  They’re called bloggers. promise!
  • THE BLAKERY  |  WEDNESDAY, AUGUST 28, 2013
    [Marketing] 5 Steps to Set a Chief Customer Officer Up For Success
    It is seen by most as a cost center rather than an immense marketing opportunity. For example Bliss recommends that rather than a CEO asking for monthly updates from the head of each department such as sales, marketing, operations the CEO can ask for feedback on each stage of the customer experience. 'In 2003 there were just 30 chief customer officers but today there are more than 730. Forester says 85 percent of CCOs now sit on the executive management team within their companies, up from just above 50 percent in 2012. But many companies still aren’t onboard. ” 3.
  • ARI HERZOG  |  FRIDAY, DECEMBER 10, 2010
    [Marketing] Should Consultants Compete or Cooperate?
    Many social media marketing professionals consult in the greater Boston region. Proof is one such agency, formed by a triumvirate of business leaders seeking to cooperate and coordinate their marketing expertise and love of Nashville. I grasp that business 101 is about selling something, and that it is important to do whatever is necessary to secure that client. But at the time, I feel that business professionals should work more closely with peers in the same industry. Why must we compete? Can’t we, shouldn’t we cooperate first? Is that asking too much? at AriWriter.
  • SOCIALNOMICS  |  WEDNESDAY, DECEMBER 7, 2011
    [Marketing] Myth: To Be Heard, Talk. Truth: To Be Heard, Listen.
    Social media was created as a refuge from that very method of “interruption marketing.” “Listening is a magnetic and strange thing, a creative force. The friends who listen to us are the ones we move toward. When we are listened to, it creates us, makes us unfold and expand.”. Karl A. Menninger, famed American psychiatrist. There are roughly a billion active users of social media (give or take a few hundred million, depending on who you ask)—and most of those people are busy talking. They have something to say. They had eggs over easy this morning, con sarnit! You can rise above the din.
  • SOCIALNOMICS  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketing] Social Media Case Study: Pacifico Beer
    Situation: Crown Imports was looking for a way to introduce Pacifico  on draft to five US markets. Pacifico caters to Journeymen, people who embrace a life of unexpected detours and adventures. It is along these roads less traveled where they collect many of their favorite memories. Action: Pacifico embarked on an Adventures On Tap road trip for three weeks in June and transported five kegs from Mexico to five cities: Phoenix, San Diego, LA, San Francisco, and finally Seattle. resulting video was created to sum up the adventures.  Pacifico: Adventures On Tap on Vimeo.
  • PROACTIVE REPORT  |  SUNDAY, MARCH 3, 2013
    [Marketing] Is Your Team Ready to Ride the Online Video Wave?
    Ooyala believes the study illustrates the importance of streaming video for marketers. Each year more people are watching video online.  Predictions are that 1.5 billion (yes, with a B) people will watch at least one online video by 2016, says a recently released study by online video technology provider Ooyala. Viewership of branded videos grew 91 percent over the course of Q4 2012. Read the full article >> Make 2013 the year that your brand embraces video.  Making videos is not difficult anymore.  And it is not expensive either.
  • BILL HARTZER  |  MONDAY, NOVEMBER 1, 2010
    [Marketing] Search Engine Optimization: 10 Search Engine Ranking Problems
    You want to make sure you do ample work up front, which unfortunately means spending more time and resources which are usually scarce, but with the proper plan, you can be well on your way to utilizing perhaps the most cost efficient form of marketing that exists. I often talk to people who claim that they are suffering from poor search engine rankings. No matter what you do, you just cannot find your web site in Google–and sometimes it’s not just the keywords the sites is targeting, the site cannot be found for the company’s name. Lack of links. Repetitive Title Tags.
  • WHAT SPINKS THINKS  |  WEDNESDAY, JUNE 2, 2010
    [Marketing] Using Seesmic Desktop to Manage Streams of Information « The.
    Great for a guy in the Midwest… maybe more difficult for larger markets. The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals Using Seesmic Desktop to Manage Streams of Information This week, our #u30pro chat is on “managing your information streams&# so I figured I’d share a little bit about how I manage my twitter streams to consume, and share content. never really grasped the value in twitter until I started using some 3rd Party Apps. If you don’t want to download a client, try out Hootsuite. My personal facebook account.
  • SOCIALFISH  |  SUNDAY, MARCH 27, 2011
    [Marketing] Rant alert: get rid of unwanted Bacn
    Note to certain conferences that shall remain nameless (because it’s many of those that I have presented at in the last 3 years) – if I am a speaker at your conference, that does NOT give you permission to add me to all of your spam exhibitor/vendor/promo/marketing lists. Hat Tip to Dave Larson for the fab infographic below. This is a huge pet peeve of mine. I will ruthlessly report all of those emails as spam, even though I know it’s like emptying the ocean with a sieve. And it’s not the first time I’ve heard that! I would pay for this, as a member.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 7, 2010
    [Marketing] UNcanny Insights From UnMarketing | Book Reviews | Social Media.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search UNcanny Insights From UnMarketing September 7th, 2010 |Written By: Jay Baer | View Comments Tweet The new book UnMarketing from Canadian viral marketer and Twitter gadfly Scott Stratten takes the rules and purees them, Blendtec style. tags: marketing) [.] UNsettling Stratten has a knack for gaps.
  • TWIST IMAGE  |  WEDNESDAY, DECEMBER 28, 2011
    [Marketing] The Year Of Mobile? Sounds Like The Month Of The Smartphone
    This is one of those moments when the Marketing industry must give pause. marketing industry. Are smartphones now mass? By the sounds of the MediaPost article, Santa's Surprise: Smartphones Go Mass (published yesterday), it's definitely moving in that direction. rapidly. We're not going to see standard adoption here (at least, I don't think we will). It feels more like what Ray Kurzweil defines as exponential growth (more on that here: Spirit of the Time - Ray Kurzweil at Zeitgeist Americas 2011 ). million new iOS and Android devices activated on Christmas Day alone. million to 1.8
  • JEFF ESPOSITO  |  MONDAY, JULY 30, 2012
    [Marketing] Push for change without pushing others away
    Marketers’ have spent their careers creating ads that drive consumers to purchase with little or no customer input. Instead, if your marketing team has seen a decrease in sales via email messages, offer a social sharing option for emails which could help the team and the businesses bottom line. For example, if your marketing team has seen a decrease in sales via email messages, offer a social sharing option for emails which could help the team and the businesses bottom line. Social technologies have given consumers a voice and platform to communicate with brands.
  • LOUIS GRAY  |  THURSDAY, JULY 7, 2011
    [Marketing] Billions of Awesome Pieces of Content Served Daily?
    Disclosure: I am vice president of marketing at my6sense, a Paladin client. Mark Zuckerberg, Facebook CEO, and Barack Obama, USA's interim CEO, dueled for attention this morning in what turned out to be an intriguing one-two punch on the state of social globally and then then the state of the nation broadly. Zuckerberg promised us something "Awesome", while Obama dueled with opposing party leaders claiming he didn't keep his own promises. Not bad considering both were completed before noon Pacific. billion. Per day. Just on Facebook. Think about two other things Zuckerberg said today.
  • SOCIALNOMICS  |  MONDAY, DECEMBER 31, 2012
    [Marketing] Three Things Your Brand Needs to Be Successful In Social Media in 2013
    Just look at Amex who isn’t a social media expert per say, but they started rocking it across social media channels, using guest bloggers to bring in expertise, and offering their small businesses the content they need to be successful in their markets. So you’ve read about what your brand resolutions should be, what social media goals you should consider, and what to do and not do over and over again…but do you really know what your brand needs to be successful in social media this upcoming year? 2) Hire Native. By native I mean – digitally native. Enough said.
  • KIKOLANI  |  TUESDAY, FEBRUARY 26, 2013
    [Marketing] Three Ways a Non-Blogger Created a Thriving Business With His Blog
    He’s known for his Firepole Marketing blog which has attracted tens of thousands of loyal readers. If someone wants that level of relatability in a marketing coach, Danny has it. And that’s what businesses seeking to improve their marketing get from him. Danny said that he could have taken multiple directions in addition to the one which led him down this path to Firepole Marketing. This is a guest post by Tim Fong. ” It’s surprising. In fact, one of his stand-out courses is on how to guest blog successfully. Relator. Individuator. Maximizer.
  • MINDJUMPERS  |  WEDNESDAY, DECEMBER 28, 2011
    [Marketing] Community Manager: To Be Or Not To Be!
    Personally, I think community management is like a perfect harmony of your conversation skills, understanding of your target market and last but not the least your brand. Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. Not only should these people shape the discussions, moderate and respond on behalf of the brand, but also adapt to the personality of the brand. Breathe!
  • MINDJUMPERS  |  FRIDAY, APRIL 22, 2011
    [Marketing] Danish Startup ‘Podio’ Keeps Store in San Francisco [interview]
    We are looking for the smartest people within product marketing, communication and user engage ment, if you want to join our team let us now&# , Jon says. Tweet The Danish startup Podio – often referred to as ‘Facebook for the workplace’ – has crossed the borders of Denmark. The official launch of Podio happened a bit differently by the company setting up a Podio store in San Francisco. From this store Podio would make people aware of their existence by targeting them on the street, hosting workshops and conferences in the store and letting people network etc.
  • PUSHING SOCIAL  |  TUESDAY, AUGUST 10, 2010
    [Marketing] #1: Fascination Power Blogging With Lust
    My recent post Corbett Barr on His New Course Affiliate Marketing For Beginners Reply Mark August 10, 2010 at 10:51 pm I loved your original post about the 7 Fascinating Ways to Spice up a Boring Blog! Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social #1: Fascination Power Blogging With Lust by Stanford on August 10, 2010 Spread it! Share Email This We’re going to get naughty today. So… Dim your monitor. Shut your office door and get prepared to indulge yourself. See that gal in the photo above?  Do you want more? This is lust. 
  • SOCIALNOMICS  |  SATURDAY, FEBRUARY 5, 2011
    [Marketing] Super Bowl Ad Sneak Peak – GM Pre-Releases Spots via Facebook
    This is a smart way to use social media to amplify the companies existing marketing efforts. Recommend Book: The New Rules of Marketing and PR. (Video: Watch this video on the post page). As we reported a few weeks back, GM hired Big Fuel out of Detroit to handle their social media activity. GM is stepping up their social media efforts — starting with their flagship brand Chevrolet. GM has pre-released their Super Bowl advertisements via Facebook and YouTube. You can view them here. So, it appears my opinion is a shared one. This may halo their other advertisements. 
  • SOCIALNOMICS  |  SATURDAY, FEBRUARY 5, 2011
    [Marketing] Super Bowl Ad Sneak Peak – GM Pre-Releases Spots via Facebook
    This is a smart way to use social media to amplify the companies existing marketing efforts. Recommend Book: The New Rules of Marketing and PR. (Video: Watch this video on the post page). As we reported a few weeks back, GM hired Big Fuel out of Detroit to handle their social media activity. GM is stepping up their social media efforts — starting with their flagship brand Chevrolet. GM has pre-released their Super Bowl advertisements via Facebook and YouTube. You can view them here. So, it appears my opinion is a shared one. This may halo their other advertisements. 
  • SOCIALNOMICS  |  FRIDAY, JULY 25, 2014
    [Marketing] 3 Ways to Promote Your Business with Facebook
    'Facebook has over a billion users, which makes it an excellent marketing tool for small businesses. Using these 3 ways to promote your business will help you get the most from this social networking site and enhance your online marketing efforts. It offers you an interesting way to reach new potential customers and to form a good relationship with your existing ones. You should start promoting your page as soon as possible to encourage users to check out your content and join your online community. You cannot just blatantly advertise your business or you’ll lose fans.
  • JACOB MORGAN  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Marketing] When it Comes to the Future of Work, Would Your Rather Try or Succeed?
    When I first started helping companies with things related to the future of work I would be be collaborating with people who had job titles such as: CIO, VP of IT, Head of Marketing, Global Knowledge Manager, and others. 'I’m oftentimes amazed at how many times I speak to people running future of work or collaboration initiatives for their company who are just not prepared to do so, and it’s not their fault. Organizations are in a tough spot. Many of them see and feel that the world of work is changing but they aren’t sure what to do about it. Send to Kindle.
  • KIKOLANI  |  THURSDAY, JUNE 21, 2012
    [Marketing] 3 Forums with CommentLuv-Like Functionality
    Digital Point – Search engine optimization and marketing forum. One of the ways that I promote my most important blog posts, like my massive post on 40+ Tips on How to Become a Social Media Rockstar , is through commenting on blogs enabled with CommentLuv. There are a ton of awesome lists of CommentLuv enabled blogs out there. But what about forums? Sure, you might be thinking CommentLuv only works on WordPress, so how can there be CommentLuv enabled forums? The answer is there are not, not official ones anyway. You can see what I mean in the following example. Happy forum posting!
  • JEFF KORHAN  |  SUNDAY, AUGUST 29, 2010
    [Marketing] How to Start a Blog - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Seductive Social Media | Main | Can Social Media be Effectively Outsourced? Because they are commons concerns small business owners have with social media marketing. Because they are commons concerns small business owners have with social media marketing.  Let's take a look at some of the common challenges, some solutions for overcoming or working around them, and then a step-by-step process for how to start a blog.
  • WAXING UNLYRICAL  |  FRIDAY, OCTOBER 7, 2011
    [Marketing] When TweetLevel Visited #MeasurePR
    Jen Zingsheim  is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Almost a month and a half ago (yikes!), Jonny Bentwood, the creator of TweetLevel, appeared as the guest on #measurePR. Jen Zingsheim, who guest-moderated the chat, provided the following recap. And even though this is posting late, I’m going ahead with it since I know the transcript will be useful to you. Okay, maybe just the ones in my head). The tool is free, and anyone can review the algorithm.
  • KIKOLANI  |  THURSDAY, JANUARY 20, 2011
    [Marketing] Fetching Friday – Resources Mashup, Ugg Boots & Upcoming Vacation Time
    How to learn list building and email marketing from the experts – a reverse engineering approach that will give you expert insight for free. How to use E-Junkie and put an affiliate link or advert on your blog – a back to basics guide for those starting out with affiliate marketing. favorite but often over looked marketing tactics – breakdowns of how these strategies will increase your traffic and sales. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
  • LOUIS GRAY  |  SUNDAY, SEPTEMBER 5, 2010
    [Marketing] The Retail Experience Continues to Lag Online Convenience
    Since then, baby number three, Braden, has arrived, ahead of schedule , and you also saw the news of my VP of Marketing role at my6sense. The best Web sites in the world with top notch customer service make things happen, and those dinosaurs that act as if the Web is just a marketing brochure aren't going to keep their edge for too much longer. The last few months in the Gray household have been ones of change. As discussed previously, we tapped Redfin to help us with our home search, and finally found a fantastic place. So change is in the air, indeed. So our rooms remain empty.
  • KIKOLANI  |  THURSDAY, AUGUST 19, 2010
    [Marketing] How to Improve Your Writing and SEO for Better Blogging
    Don’t just use this for blog posts – if you write articles on sites like HubPages, Squidoo, or other article directories, use the checklist for your article marketing as well ! As you’ve probably heard by now, Darren Rowse of ProBlogger and Glenn Murray of Divine Write just released the Copywriting Scorecard for Bloggers , a 100 point checklist of 63 key things to check before you publish to help you improve the quality of your blog posts. If you’re insanely busy like most (working a full time job, writing for multiple blog sites including your own, etc.),
  • TWIST IMAGE  |  MONDAY, JANUARY 23, 2012
    [Marketing] Thinking Smarter
    Marketing innovation? marketing innovation. I've been thinking a lot about thinking lately. know, that's very "meta" of me. When was the last time you spent five minute thinking about not only how you learn, but where it's all taking place? People often laugh when they hear that I am reading all of my books exclusively on my iPhone with the Amazon Kindle and Apple iBooks apps. In fact, most people scoff at the notion (as if I'm doing some kind of retinal damage or that it's heresy). It's too bad that most people don't realize this and/or take advantage of it. Hardly.
  • ENGAGING BRAND  |  SUNDAY, MARCH 6, 2011
    [Marketing] Show 324 - Mining the Social Web
    Show 324 of  The Engaging Brand leadership and marketing podcast is ready  just for  you. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. Show 324 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for  free , you don't need to download anything and all explained at the end of the post. Is the true power of the internet - data mining the information on the social web. Do you have to be a technology geek to be able to mine the social web.
  • SOCIALNOMICS  |  WEDNESDAY, JUNE 27, 2012
    [Marketing] Oreo Boycotted Over Gay Cookie on Facebook
    If Kraft Foods ever does produce the 6-layer rainbow Oreo, it wouldn’t be the first major brand to market an explicitly pro-gay rights product in recent years. Oreo, the hundred-year-old cookie brand, caused controversy Monday with an image of a rainbow-themed cookie. This Rainbow Oreo image posted to Oreo's Facebook Page on Gay Pride Day sparked a heated controversy. The image, which is being universally interpreted as an endorsement of gay rights, has prompted a firestorm of emotionally charged tweets, blog comments and Facebook posts. So I say bravo Oreo! Farewell, ‘Mr.
  • KYLE LACY  |  MONDAY, APRIL 11, 2011
    [Marketing] Revolutionizing Branding the Apple Way
    Apple has marketed around this project in ways that are highly beneficial to themselves. The iPod is the leader in the market of personal music players. Apple has revolutionized the ways we listen to music and entertain ourselves on the go. The Apple iPod is a technological paragon that has become a regular household item for our. generation. When it was first introduced, the iPod put Walkman’s and personal CD players to shame, and the old clunky MP3 players in contempt. —-. Today’s guest post was written by Scott White. Guest Post branding business
  • UNSPOKEN  |  MONDAY, FEBRUARY 3, 2014
    [Marketing] Clever Ways to Use Social Media to Grow Your Business
    Every marketer seems to have a different strategy when it comes to social media. ghostwriting service that provides businesses with the opportunity to build their online presence and grow their companies, Posts by Ghost offers strategic blogging, content marketing and SEO assistance to businesses of all shapes and sizes. 'Whether you’re searching for new customers, looking to build up your brand awareness, or just hoping to create a network of connections , social media can be a dream come true—when it’s done right. How do you pick the right one? Lesson?
  • PUSHING SOCIAL  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] How to Blog with Power
    The Power of Sync: For a blog that leverages the power of teamwork or syncing, let’s reference a fairly new blog called MENG Blend , a cooperative blog launched by marketing expert Lisa Petrilli. Marjorie Clayman is director of Client Development at Clayman Advertising ( www.clayad.com ), a full-service marketing communications firm located in Akron, Ohio. A few weeks ago, I received this spectacular Guest Post from Marjorie Clayman @rlmadman. It does a MASTERFUL job explaining how to use Power – the 7th Fascination Trigger to boost your blogging success.  Is it: Fame?
  • CONVERSTATIONS  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] A Journey of a Thousand Words Begins with a Single Stroke
    Even if your business doesn’t publish a blog, you probably write emails, status updates, newsletters, presentations, scopes, sales orders, and various other communication or marketing pieces. 'Writing Giving You Fits? Write In Small Bits! Let’s be clear: Every business owner is a writer. So many people believe they aren’t good writers. That may be as much hedging and dodging as it is judging. Truth might simply be that writing gives them fits. If you can talk, you can write. TalkWrite. Then answer it. Do that each day by Listening to Your Day. Blog Coach
  • BARE FEET STUDIOS  |  WEDNESDAY, OCTOBER 21, 2009
    [Marketing] How Do Logos Matter to You?
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Social Media > How Do Logos Matter to You? How Do Logos Matter to You? by Roxanne Darling on October 21, 2009 At a recent meeting of the Hawaii Chapter of the Social Media Club, I talked briefly with Dr. Bill Haig of Power Logo Design about the shifting sands of brand credibility and how that gets created and managed. So here it is after the jump! Hawai?i
  • BARE FEET STUDIOS  |  WEDNESDAY, MAY 26, 2010
    [Marketing] How To Record Video with Multiple Inputs | Bare Feet Blog
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Tech Tools > How To Record Video with Multiple Inputs How To Record Video with Multiple Inputs by Roxanne Darling on May 26, 2010 Someone recently asked me how to record video wth multiple camera inputs. Since we are trying to use all available free time to get KnowHowCafe.com launched (please join our email list in the sidebar!) There is secret though. Mahalo!
  • PROBLOGGER  |  THURSDAY, JANUARY 17, 2013
    [Marketing] Use These 5 Design Elements to Create the Optimum Blog User Experience
    SEOMoz is one of the most prominent organizations in the SEO and inbound marketing community. Mark Acsay III is an online marketing consultant , the owner of Webby Thoughts blog that talks about inbound marketing topics. This post is by Mark Acsay III of Webby Thoughts. One of the main unacknowledged problems with today’s websites is that many just follow the favorite design of the month. When Flash was born, we got bombarded by Flash-based sites that took forever to load. When sliding banners came along, almost everybody wanted to have one too. Where should I begin? Shape.
  • GEOFF LIVINGSTON  |  MONDAY, MAY 9, 2011
    [Marketing] 5 Social Media Distractions
    Further when talking about them as A-Listers rather than people just like us, you put them above yourself, lowering your market stature. When there are more choices and conversations to spend time on, one can easily become distracted. Social media as an industry has created many distractions — some of which are enjoyable, some not — that can easily cause one to lose focus. This makes time prioritization and good decision making a critical skill set. Here are five social media items that in hindsight have been personal distractions: 1) The A-List. 3) Rankings. So what?
  • WRITTENT BLOG  |  WEDNESDAY, JUNE 26, 2013
    [Marketing] 19 Reasons Why Your eBook Promotion Is a Fail
    'Content marketers love earning page views. We’ve compiled some of the most common reasons marketing offers fail, as well as insights on how you can take your eBook promotion from fizzle to sizzle: 1. Consumers still trust their friends, family, and even virtual strangers more than any form of content marketing from companies. eBooks are essentially an extension of your content marketing strategy. The best marketers know that a campaign is no small effort. messy email list isn’t just lazy marketing. It’s bad, self-destructive marketing.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, FEBRUARY 19, 2011
    [Marketing] What Are You Doing With Abandoned Shopping Carts?
    Combine your e-mail marketing and customer service skills and make contact with that lost customer. Don’t spam them and don’t add them to your e-mail marketing list. mail marketing isn’t always about promoting your business aggressively. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Do You Review Your Inbound Links? » What Are You Doing With Abandoned Shopping Carts? But what about the online environment?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, FEBRUARY 25, 2011
    [Marketing] Are You About To Lose Your YouTube Presence?
    That means you’d have to be that much more creative and aggressive in your YouTube marketing efforts. Celebrity YouTube channels could also present a unique marketing opportunity for your small business by giving you another advertising channel. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., Tags: online , Video Marketing , YouTube This entry was posted on Friday, February 25th, 2011 at 10:38 am and is filed under Video Marketing.
<< 1 2 ... 223 224 225 226 227 ... 294 295 >>
 

Social Media Informer can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with LinkedIn

Sign in with Twitter

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
b2b-blogging-white-paper-181