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    [Marketing] Get off your ass, forgetting Facebook, dark side of content
    The Three Things Marketers Keep Forgetting About Facebook – this is a really smart post that looks at a common thread I have heard the past few weeks. The Dark Side of Content Marketing – Tom Webster is a smart dude. This post takes a look at content marketing and how it can be something that is not always what it says it is. Why am I up at 4:30 writing this post? That was more of a rhetorical question for my groggy brain, but for some reason it decided to keep my internal clock on East coast time and that it would be good to wake up while folks are still casino hopping.
    [Marketing] Addicted to Social Media | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 02 2010 Addicted to Social Media By Daniel Hindin | Email | Print | 8 Comments | Guest post by Martin Waxman , co-founder and managing partner of energi PR, Communications, Digital in Toronto. My name is Martin W., and I am…addicted to social media. No wait.
    [Marketing] Review of Social Media Analytics
    Listen to this: “…I have come to believe marketing and communications agencies are not the most appropriate entities to measure marketing or PR campaigns run on behalf of their clients, especially within social media. That’s exactly what Bob and I walked away from our conversation thinking and talking about, and Marshall is right that it’s an EVEN BIGGER mistake in PR and Social than it is in the relatively “hard&# disciplines of online marketing. But that’s really just a small piece of the total effort. No so.
    [Marketing] Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book
    Tip #21: Guest List People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager. Tip #73: Decoder ring You say: “Google’s entry into this space validates our market.” The Most Overused Buzzwords and Marketing Speak in Press Releases Fortune 100 Need to Get More Creative with Twitter Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Except when they are good).
    [Marketing] We live in strange times…
    Despite the predictable flurry of bloggers attempting to get traffic by relating their top tips for marketing or small businesses which can be derived from the rioting, there’s still a huge amount of uncertainty in the air, and a sense that the implications of what has happened will take a while to surface. It’s been a strange couple of weeks, both personally and given the events occurring across the country. I’ve seen social herd behaviour lead to violent unrest, and then seen it result in people coming together to clean up the aftermath. Digital Culture
    [Marketing] Kelly Mitchell Discusses Next Level & Hawaii Social (#nextlevelhi)
    KM: They will learn social media’s importance and ability to generate profits, new customers and broader market awareness. We’ll also teach them how to start conversations & engage new customers & contacts to help them grow revenue & achieve marketing objectives. Every region with a strong social media community has a great conference that serves that area. The Hawaiian Islands are no different, with Next Level Hawaii set to take place next Thursday through Saturday (April 29 – May 1). Here’s our interview. It’s the same with social media.
  • SOSHABLE  |  TUESDAY, JULY 30, 2013
    [Marketing] Facebook’s New Advertising Hub
    Now Facebook is setting out to change that though, and they’ve just released their new advertising hub for your  business’s social media  marketing. 'Over the course of this last year, Facebook has proven itself to be a viable advertising platform. They’ve increased the total adspace on users’ feeds and have also gotten better at targeting those ads with graph search. The only problem has been that Facebook’s ad creation center has been pretty weak. It was usable, but it was not intuitive or especially robust. Let’s take a look at what it has to offer.
  • TWIST IMAGE  |  FRIDAY, JUNE 14, 2013
    [Marketing] Summer Reading 2013
    'There have been a slew of new business books that have come on to the market lately. Markets have crashed. " Converge - Transforming Business at the Intersection of Marketing and Technology by Bob Lord and Ray Velez. About the book: "To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. Summer should be here. some time soon, right? Jobs have disappeared. Employment.
    [Marketing] A Sense Of Place
    digital marketing. There's a big lesson here: you have to care about everything that surrounds you first before you can do magnificent things within it. Below, you will find a TED Talk. This is one of those TED Talks that can (and should!) change your life. We forget (or never even pay attention to) a lot of the things that are around us. We don't take them for granted because we're not even thinking about them. It's may very well be impossible to fix online advertising if we don't fix the platforms and channels first. Want to think differently and to care differently? online video.
    [Marketing] Social Media’s Influence on Giving Back [Infographic]
    Ultimately, these numbers also represent a trend that all communicators and marketers need to recognize. The social media adoption curve is different for everyone, even for those who share the same job title in the communications industry. Some dove right in, others tested it out for a while until they found a niche. One constant though among these users is that they eventually get to a point where they understand the real-world impact and influence that social has. So fittingly, my introduction into the influence of social was social good. 1 in 5 adults have donated to charity online.
    [Marketing] 10 Realizations that Will Crush Your Little Heart In Your First Year of Blogging
    This type of social media marketing needs to be done, and done well. This guest post is by Moon from Experiments in P assive Income. This post comes from someone who has made a ton of mistakes and is on her way to learn from those mistakes. You and I probably have a lot in common … after all, you’re here to learn about blogging and how to do it well and, well, I’m trying to do the same. As a new blogger in a very crowded niche, I’ve found the year tough. Still, it helps to be prepared. Here are ten things that will crush your little heart in your first year of blogging: 1.
    [Marketing] Apple Turns Its i To Television
    Apple proved that there was a huge market for this type of tablet device and you can imagine what a sixty-four inch version might look like (push that further and imagine using your iPad or iPhone as the remote control to flick content on to the screen). Apple has already had Apple TV in market since 2006, but the second generation (which came out in September 2010) has already begun the true fusion of online content with our television screens. Are you paying attention to Apple 's next move? Yes, the line between resolution quality of print and screen has happened. Steve. apple.
    [Marketing] How to Drive Traffic to Your Website Using Facebook
    This aspect of social media marketing can be just as important to any business as the SEO efforts are.  You can certainly use your social media marketing techniques for strictly SEO purposes but you are missing out on a great deal of traffic to your website.  'While company owners may know that they need to use social media to promote their SEO efforts they may not understand that that this can also drive traffic to their website.  After all, if you are not getting traffic to your website then you are not making any money no matter how high your ranking is.  Facebook
    [Marketing] TweetDeck Looms to Battle Seesmic, Twitter on Android
    In the two years since TweetDeck first launched on the desktop , it has set the standard for multi-functional multi-account Twitter-centric applications, bringing the concept of columns, grouping and integrated search to what had previously been a bland market of simple apps. Now, the two are competing for visibility on yet another screen - that of the fast-growing Android platform, and unlike previous battles, which usually saw TweetDeck innovating first, it was Seesmic who got there first - in a big way, going live on Android and BlackBerry back in November of 2009.
    [Marketing] Share Your Blog Here
    Whatever you write about — internet marketing, mobile devices, gardening, frog leg delicacies, or something more eccentric — this is your chance to share your blog with me and with other readers. This picture of two sisters and their cousin is by puravida. Every blogger wants eyeballs and new subscribers. If you’re a blogger, what do you write about? Can you describe your blog in a few sentences? What are your favorite articles to write? Do you focus your writing in a geography or to a specific reader? And, are you seeking guest contributors? The choice is yours.
    [Marketing] Stories From Smaller Nonprofits: Asylee Women Enterprise (AWE)
    Some how it seems fitting that the last in Diva Marketing's 2011  Shining A Light on smaller nonprofits series  should highlight an organization that helps courageous women find hope at the start of a new chapter in their lives. Somehow it seems fitting that this NPO goes by the name of  AWE. . Molly Corbett  is our story teller for this special post. She is the founder and executive director of  Asylee Women Enterprise  (AWE). Molly has worked in the nonprofit sector for 20 years.  Molly Corbett -  Most of us are very familiar with the Christmas story of Mary and Joseph. Website.
    [Marketing] Proposing Partnership Properly
    Joint marketing, content creation, or other time- and resource-heavy commitments that you can’t take on alone? Have you gotten this in your inbox, or uttered this open ended phrase? “I’d like to find more ways to partner/collaborate/work together (insert your variation here)&#. Most of us that work for successful or visible businesses get this a lot, or if you’re a successful individual, you might get it a lot too. However, it’s likely that your target doesn’t have time to simply muse on how they can help grow your business. Be concise. Is it scale?
    [Marketing] Stories From Smaller Nonprofits: St. Vincent and Sarah Fischer Center
    In midst of the chaos of shopping, gift wrapping and cookie baking I invite you to join me on Diva Marketing for a quiet moment to learn about the work of some smaller nonprofits. Throughout December I'll be highlighting stories from nonprofits that light the way for causes that may not be on the front page of the New York Times. It's my wish that together we can help raise their visibility, perhaps find a new volunteer or even encourage a donation or two. Because as Laura King Edwards , Taylor's Tale , says, "Nothing should stand in the way of a dream." 
  • ENGAGE  |  WEDNESDAY, MARCH 26, 2014
    [Marketing] Social Media is the Responsibility of Your Entire Business—and What That Means for You
    Some are content marketers. That means that social media doesn’t live in a silo in your company’s marketing, PR or social media departments. That’s just one of the eight trends and topics some of McMURRY/TMG’s content marketing pros will be discussing in an upcoming webinar. Download the related whitepaper “ Content Marketing Insights 2014 'I follow several dozen people on social media specifically because of their professional role at their company/business/organization. m sure you do, too. For me, many are writers or editors. Legions are activists.
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. It allows a sniper vs. shotgun approach to marketing. You're right – people tend to jump on the Twitter bandwagon and think that it's the silver bullet for their marketing strategy. Like anything else, this is just one of the many tools in the marketing toolbox. Don’t get me wrong. Check.
    [Marketing] One Social Thing Wrapup – Week of June 25
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. If we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of the week for you? Thousands of People Get One Social Thing. How About You?
  • SOSHABLE  |  TUESDAY, JULY 9, 2013
    [Marketing] The Trouble with Cryptomnesia
    In the course of reading dozens of marketing blog and writing hundreds of marketing words every day, it’s definitely a looming threat to myself, and everyone else in the industry. It’s not a pleasant thought, but when you’re reading and writing  automotive digital marketing  material all day every day, it’s something you should keep in mind. 'Cryptomnesia has been on my mind a lot lately. Cryptomnesia occurs when you remember something you’ve read or seen in the past, but your brain interprets it as something new and original. Featured
    [Marketing] Copying Apple
    That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had). This isn't just the advertising that we see in market, but the overall experience it delivers. believe that there is a higher calling when it comes to marketing and influence. It's like an itch that you just can't scratch. It's not overt.
    [Marketing] Stop Worrying What to Do Online
    Ari Herzog provides social media marketing and editorial services. How much time do you spend seeking answers to unimportant questions? It doesn’t matter how many fans you have on your Facebook page as long as you provide relevant information and respond to their questions. It doesn’t matter how frequently you send messages on Twitter or Google+ because your friends will respond to those messages that are relevant or insightful to them and gloss over the rest. Stop over thinking what you should do online — and just do it. Thank you for reading! Productivity
    [Marketing] Google Went “Code Red” to Save Google Buzz
    pamorama marketing, life, social media Home About Bookshelf Links Contact Google Went “Code Red&# to Save Google Buzz by Pam Dyer on February 18, 2010 Share Here’s the story of how panicking just enough may have saved Google’s answer to Facebook and Twitter. Last week, Google launched an add-on to Gmail called Google Buzz. Almost immediately, the world howled with complaints that the product exposed users’ privacy by publishing lists of followers made up of the people a user e-mailed and chatted with most. It wasn’t easy. Average Age of a Facebook User?
    [Marketing] Fetching Friday – Resources Mashup & A Slow Loris
    10 Tricks to Research Anything – Researching a new market, customer or channel can be wildly inefficient. Tom is a freelance blogger and internet marketer. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content. This is a myth. Here’s why. Uncomfortable, awkward moments rarely lead to sales.
    [Marketing] The Rift In Troika at Google: An Ex-Googler’s Journal
    Furthermore, with marketers shifting their focus to Social, than search we will see the core revenue channel thinning. •    Social: The burning, bitter pain point for Google which in a matter of months changed the dynamics of the digital space is still a losing battle for Google. Arun is a digital marketing professional who previously worked with Google in India before seeing snow for the first time as a current MBA student at HULT International Business School in Cambridge. Lets read that bombshell of a post again by the departing CEO of Google, Eric Schmidt. So managed chaos?
    [Marketing] 7 Must-Have Legal Resources for Freelancers and Independent Contractors
    560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Leon Harris. Working as a freelancer sounds pretty great in the beginning: you get to set your own hours, choose clients, and virtually be the boss. And while this is definitely awesome, there are some potential drawbacks, as well, like hustling for work, juggling multiple clients, and having to pay for your own health insurance. Like any type of work, there are both challenges and rewards. But when it comes to the legal aspects of running your business you may not know where to begin. Docracy.
  • SOSHABLE  |  TUESDAY, MAY 22, 2012
    [Marketing] What the Heck is and What Does it Mean?
    I also have colleagues tell me that this shows that Facebook is getting into search engine marketing, but I think that’s not the case either. This would directly attack Google and hopefully cut into their market penetration.  At this point you’ve probably heard something about  At first I heard people say that it was going to go up against Facebook and Google+, even though anyone with a cursory knowledge would know that it’s not the case.  But, what, exactly, is it?  Right now, it looks sort of like Pinterest or a social bookmarking site.  and then post them.  But, will
    [Marketing] Memorable Speakers Blend Stories, A Connection to the Audience, and Takeaways
    I’m into day two of the Inbound Marketing Summit in Boston, part of the #FutureM events that are dedicated to showing how big a tech and marketing town Boston really is. spoke yesterday, as did author Ben Mesrich. Today, I’ll see Guy Kawasaki, Tim Hayden, and Dan Heath, among others. It has me thinking about speaking and speakers. Great Speakers Tell Stories. great speaker doesn’t simply preach from the stage. They tell illustrative stories that explain their points. More so, she shared her own feelings about the brand and how the story related to her.
    [Marketing] OK Go + Muppets = Epic Win.
    I could try and shoehorn in something about OK Go building their following by doing their own thing and not relying on a record company etc, or try and find 10 marketing lessons you could learn from The Muppets, but to be honest, if you haven’t seen it, this video is just bloody brilliant. Hat Tip to the lovely Vicky_Anderson on Twitter, who runs a great site about anything going on stage in Liverpool. Disclosure: Vicky is an old (and valued) friend of mine). Funny brilliant video muppets ok go
    [Marketing] How to Achieve In One Year What I Did In Three
    Three as at 18 my blog managed to get me a lucrative job in the internet marketing field or four as I managed to quit my job and start working for myself. made around $5,000 through my websites over the next year and over $20,000 through coaching about internet marketing. For the most part, once you have your first website up and you’re starting to take action, ignore pretty much the entire internet marketing industry. imagine that it is still very exciting to get into the internet marketing world now with thousands of people promising you easy success. Cheers!
    [Marketing] "Can you please delete someone's comment?"
    We're having a lively discussion over at Marketing Prof's Daily Fix about how to handle a sticky problem I found myself in a few months ago. was asked by a website owner to delete a comment someone had made about him and his service offering. It's a loaded issue that asks some tough questions about social media's transparency, the risks of having an online presence and much more! Come on over and add your two cents by clicking here ! Web/Tech
  • TWIST IMAGE  |  SUNDAY, MAY 11, 2014
    [Marketing] Time To Get Your Freak On
    content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #409 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It used to be easy. could simply say that Chris Brogan is one of the most read, liked and followed bloggers on the Internet. Then he became a kinda big thing on Twitter. Then, he started writing books and become a New York Times Bestselling author with Trust Agents and The Impact Equation (both were co-written with Julien Smith ). Enjoy the conversation. blogging. brand. facebook.
    [Marketing] @DorieClark – New Book: Reinventing You – Does Your Professional Persona Need a Reboot?
    In other words, if you want to be a marketing consultant, you have to behave like one in order for people to accept you as one. 'It goes without saying that our professional identities matter. We project these identities to the outside world at least 40 hours each week—and sometimes many more, depending on our jobs and ambitions. Many of us have carefully cultivated these identities from the get-go, working to ensure that the way others see us is exactly how we hope to be seen. Others have built up their identities on the fly, applying valuable lessons as they go. Best foot forward.
    [Marketing] Uncommon vs. Common Causes
    However the real value is in understanding that uncommon causes are now the common cause that reflects the current market dynamics. 'Common cause are events, occurrences and points of reference that are considered normal variation. Uncommon cause are unusual events that aren’t common. The reaction to common vs. uncommon causes are different. Traditional wisdom would tell us to work on improving common causes of errors while simply noting uncommon causes of errors. Let’s say you drive the same road to work every day and on average it takes you 30 minutes to get to work. Not likely.
    [Marketing] Common Sense To Developing Communities
      So, for sure, add your branding, a custom layout, ask lots of questions before people join, include game mechanics, and anything else that fits in with your marketing plans. Just GenerationBenz spent a fortune developing this rubbish. It gets very few discussions from very few members. It’s a huge failure…but it looks lovely.    This is a thriving community for the GolfGTI. It doubt it cost much. Which has 1.2m posts from 26,105 members. Probably the sort of size and activity you're looking for. Now, it would seem common sense to follow the GolfGTI example. 1.2m
    [Marketing] 5 Ways to Nail Social Media Branding
    Social media marketing is one of the best ways to attract visitors to your blog. Facebook, Twitter, LinkedIn, and YouTube are among the hottest components in the modern marketer’s toolkit. Miranda Burford is the Marketing Manager for Swiftly. 'This is a guest contribution from   Miranda Burford of Swiftly. But how do you make sure the branding you’ve built on your blog translates to all these other platforms? Here are five tips you can action right now to ensure you’re consistent across the board. Develop a unique look and feel . Post fresh content regularly. Genera
    [Marketing] SEO Advice from Blueglass
    Link building should not be your purpose, but a by-product of your content marketing efforts. Are You Still Making These Six Senseless SEO Mistakes? You know SEO has changed. You’ve cleaned up low-value backlinks. You’re varying anchor text. Heck, you’re even including universal anchors. Something you’d never have done only six months ago. You’re now building a natural link profile. But sometimes you wonder – does Google agree your link profile is natural? Could the almighty Google still punish you in the next algorithm update? ” ~ Greg Boser.
    [Marketing] All Your Ideas Are Belong to Us
    It’s so vexing that the 4A’s took the unusual step of sending a letter to the consultancy on the review, Select Resources International, regarding the provision, which is tucked into the marketer’s nondisclosure agreement. Maureen Morrison has a post up at Ad Age Digital on how Sear’s latest call for advertising pitches is going horribly wrong: Who would turn down the opportunity to work on an iconic retail brand that spent nearly $500 million last year and ranked No. 22 among all U.S. megabrands in 2009? ’&#. Get a grip, Sears.
    [Marketing] Ever Wondered About…Net Neutrality? « Wisdom London
    We should care because we’re due to hear a lot more about it, and because this is certain to have ramifications for digital marketers at some stage, sooner or later. If net neutrality is protected, this is generally good news in cost terms for tech start-ups and marketers alike, but with more data than ever being carried, networks are in danger of becoming overloaded and one way or another infrastructure investments must be made and paid for. Wisdom London Creative Communications is our world… « Ever wondered about… SXSW? Emotive subject alert! Why should I care?
    [Marketing] Fetching Friday – Resources Mashup & a New Version of Friday
    Making Money Online / Marketing / Online Business. dangerous realities of social media for business – five things to consider for businesses involved with social media marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Personal Development / Productivity. Social Media / Social Networking.
    [Marketing] Debunking Myths About Millennials
    work at a social media marketing agency, so I can’t really talk. 'Image via [link]. As a millennial I have heard every myth possible about my generation. am sure you have heard the more popular statements that millennials are lazy, narcissistic, and never do anything but sit on our computers. The list goes on and on. am going to try and not make this post completely about myself, because you cannot really generalize an entire generation based off a few people. However, that is what typically happens, so please do not let one millennial ruin your entire outlook on us.
    [Marketing] Social Media Coaching Can Bridge Skills Gap
    in 5 marketers said their business was “fundamentally ill-equipped to take advantage of social media” and only a quarter of those questioned had established any solutions for this lack of competency. In the coming year, businesses will need to address the widespread skills gap that this survey has uncovered,” said Thomas Brown, head of insights at The Chartered Institute of Marketing. A recent study by the Chartered institute of Management in the UK polled 1500 businesses worldwide about the use and attitude towards social media.  Posted by Sally Falkow.
    [Marketing] Big Mashable Social Media Meetup in Antwerp
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Mashable’s Social Media Meetups take place all over the world and everyone is invited to organize a Meetup.
    [Marketing] The New Twitter
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved And with the new changes we get even more – both faster and easier. It also provides you content that are related to the tweet you clicked.
    [Marketing] 10 Questions You Need to Ask Before Hiring a Social Media Consulting Firm
    Social media has defined the marketing fronts of most companies with many of them registering phenomenal success. Competent consultants need to demonstrate a thorough understanding of your marketing niche. The reason behind this is that different markets have different approaches as far as social media is concerned. 'According to Social Media Today, the rate of social media usage rose by 18% in 2013. This brings to nearly 25% the number of subscribers using social media today. This includes personal and business accounts. Which clients do you serve? Social Media
    [Marketing] Wake Up!
    Related Posts: Inception Marketing, An Infection of Ideas Friday Social Media Haiku #1 If You Could Have Any Superpower…? Digg Digg. There will be a new post tomorrow to end out the week, but today I wanted to post one of my favorite poems. It’s titled “A Dream Within A Dream&# by Edgar Allen Poe.  Each and every day we walk through our lives and encounter so many different things that hold little to no meaning to us, yet we let them affect us in drastic ways.  I’ve been living through this recently and this poem has been one that I read almost daily. 
    [Marketing] On stage for Jigoshop…
    I’m also available to talk about technology, wordpress, marketing and digital content for birthday parties, bar mitzvahs and christenings – you can contact me here ! I recently popped along to the WordPress London Meetup on behalf of my client, Jigoshop, who provide a free, open-source WordPress eCommerce platform. Here’s the presentation – I attempted to go for extra open source kudos points by using Open Office Impress, which then got merged with Rob’s Mac-based slides via Google Docs, causing all sorts of formatting fun. Buffer.
    [Marketing] Seth Godin’s ‘Poke The Box’…
    It’s a project that I wholeheartedly support as an example of someone going out to do something different and disruptive, rather than just talking about it… My review of Poke the Box by Seth Godin: Like most people with any interest in digital marketing, I’ve been reading Seth Godin’s books and blog as a fan for several years now. The Big Red Fez is also a good choice for the specifically digital marketer. It’s a book you could get through in a couple of hours, and then follow the instructions at the end to pass it on to colleagues and friends.
    [Marketing] How to Make Money from Your Social Media Influence
    You have even tried just about every internet marketing “fad” that seem to pop up over and over again. You spend a lot of time online. If you are like me, you have tried a lot of various methods to make money online. You spend time creating a website or creating some sort of ebook (which ends up being a downloadable PDF file), and you do something magical to get all sorts of visitors (thousands of visitors, of course) who want to download it, try out the unique “method” of making money online. So, what gives? Well, it may not be because you’re not putting in the effort. Social Media
    [Marketing] Gin and Topics: Douchecanoes, Bears, and Dogs. Oh My!
    Michael Schechter  is the digital marketing director for Honora Pearls, a company specializing in  freshwater pearl jewelry. Today’s Gin and Topics are brought to you by Michael Schechter. . When the Dietrich is away, the kids will play! It appears Gini may have cracked into the New Year’s champagne a little early. So much so, she is giving me free reign over the final  Gin and Topics  of 2011. m intimidated by the caliber of adorable animal videos and Internet memes Gini has collected this past year, but duty calls…. The requisite cute animal video.  Louis C.K. continues
  • BILL HARTZER  |  FRIDAY, JUNE 29, 2012
    [Marketing] Does the Perfect Blog Post Really Exist?
    Get more marketing tips from Social Triggers. I have written before about the perfect blog post. Does a perfect blog post really exist? Well, that really depends on how you define the phrase, “the perfect blog post” When it comes to a perfect blog post, I personally define it as being a blog post that meets its objectives. What are the goal(s) for the blog post? Why are you writing it, and what net effect do you want to get from it? Every blog post should have a call to action. you really need to focus on the ultimate goal of your blog post. Like this? blogging blogs
    [Marketing] Research-Driven Ideas for Social Data
    Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. 'Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research. They offered exceptional concrete value to practitioners of social business intelligence: 1.
    [Marketing] How to Scale Real-time Plus Face-time | Gauravonomics Blog For.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Social Networks and Communities Can Be Content-Centric or People-Centric Should Brands Approach Community Engagement Like Governments Approach Public Diplomacy? » How to Scale Real-time Plus Face-time Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again!
  • SOCIALFISH  |  FRIDAY, JULY 22, 2011
    [Marketing] 2011 Q2 Review: SocialFish Clients and Work
    ASAE Marketing, Membership and Communications Conference –Maddie presented a session on the rise of the digital member with Jeff De Cagna of Principled Innovation , and Lindy presented a session on the 6-week Social Media Work Plan with Lauren Swartz and Audrey Caldwell of ASCE. It’s time for our quarterly recap of what we’ve been working on. Here’s a review of what we’ve been up to in the second quarter of 2011. Progress! We work through our strategy process, starting with a social media assessment and brainstorming session. Strategy clients. THINK TANK.
    [Marketing] Keeping Up With Social Media - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Blogging Wet | Main | How Facebook is Humanizing Search » October 13, 2010 Keeping Up With Social Media The pace of social media is exhilarating for those of us that thrive on constant change.   This must seem like insanity to most small business marketers.  This must seem like insanity to most small business marketers. Keeping Up You cannot do this alone - none of us can. There is a better way. Share with me! Make friends.
    [Marketing] The Reaction Compulsion
    Because I'm still in learning mode, about PR and marketing and business-running and yes, writing too, the pressure is higher than it would otherwise be. And more difficult than it used to be to examine the stars at 1/4 impulse power… [link] Storytelling Business Social Media Marketing PR & Technology Curated Stories June 15, 2010 [.] We digest very little of it. We tweet things we haven’t read. We review books we’ve barely skimmed. We contribute to online lynch mobs and tote our virtual pitchforks with pride, with barely a fact check among us. get it.
    [Marketing] Own your mistakes – Zappos
    Director of Brand Marketing & Business Development. Zappos make a $1.6 million mistake. Get lots of PR in return and social media cuddles. Zappos the Twitter wunderkinds made a big boo boo. Their pricing engine set a maximum price of $49.95. Six hours later, and 1.6 million dollars later, the CEO blogs about it: Hey everyone – As many of you may know (and I’m sure a lot of you do not), is our sister site. is where brandaholics go for their guilt free daily fix of the  brands they crave.  The mistake started at midnight and went until around 6:00am pst.
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). All I saw at their site is a lot of marketing about their survey and how it impacts you and “OMG&# hire us to help you keep from loosing everyone's trust. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. Down 20%+.
    [Marketing] Time to Filter and Prune my RSS
    Solve Internet Marketing Overload with Google Reader and a Process ( Once in awhile I check my Google Reader Trends (found in the top left of your GR, under "Your Stuff") just to see what my habits are (and how I can synch or shortcut). . Here's a screen shot from this morning: So, in a 30-day period I "read" 18,402 items. But since I know my " Skim, Scan, and Save (then Share) " habits - I know this is a misnumber:-). skip over at least 400 of those 613 items. like the average of 5.7 per day sharing (either on Google Reader or via email). 
    [Marketing] TEDx Video: The Killer Business and The Next Vision of the Web by Kimberly Dillion of House of Mikko
    Kimberly Dillon is the founder of House of Mikko, where she manages Marketing and Product Strategy. She started her career as an IT Consultant with Accenture and has over 8 years of marketing experience in the digital and consumer space, including a stint at Procter & Gamble. Title of Talk: Acknowledgment- The Killer Business Strategy. She founded the company to address the challenges that women, specifically women of color face at the beauty counter. She has 2 undergraduate degrees from the University of Pittsburgh and an MBA from the University of Michigan. About TEDx?
    [Marketing] Guide To Online Content Syndication
    For example, the average, quality blogger would have a very difficult time signing an individual distribution deal with LexisNexis (a leading global provider of information solutions to professionals in the legal, risk, corporate, government, law enforcement, accounting and academic markets). About Susan Gunelius With nearly 20 years of marketing, branding and copywriting experience, Susan Gunelius , President & CEO of KeySplash Creative, Inc. Susan is also a featured columnist for where she writes about copywriting and marketing communications.
    [Marketing] Blogs as Loss Leaders
    give that to you in Third Tribe Marketing , which isn’t free. Then, I can sell the larger parts, like customization and the management and all the details, through my marketing company, New Marketing Labs. Chris Voss gave me the idea for this post. He was talking about his blog as a loss leader, meaning, something that doesn’t exactly earn revenue, but that is a lead in towards other things that make money. Stores use loss leaders all the time. Sell nylons to ladies at cost and get them to buy the high markup stuff, too. Loss leaders are as old as retail.
    [Marketing] Smartphone Addiction: Good or Bad?
    James Thickett, Ofcom director of market research said, “Smartphones are changing social etiquette, and technology is now driving our values.”. It seems like nowadays people can’t go anywhere without their smartphones.  Whether its checking the weather, e-mail, bank account, or Facebook updates, smartphones have made mobile connectivity so accessible that today’s younger generations seem much more “addicted” to their smartphones. . photo courtesy of: According to Erica Swallow, associate editor of Mashable, the United Kingdom has declared itself a “smartphone-addicted” country.
    [Marketing] This weeks #Social Media Topic: Connecting With Consumers Through Social Media
    Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online.  Inevitably the same marketer or communications person does what they know and starts blasting messages.    As a result, the consumers that you were trying to get closer to actually end up further away.  Posted: May 3rd, 2010    By: Jason Breed. The title of this post pretty much sums it up.  So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy.  How could this be? Jake McKee Sound straightforward? 
  • TWIST IMAGE  |  FRIDAY, JULY 5, 2013
    [Marketing] PowerPoint Doesn't Suck. You Do.
    Also in the room were the most senior communications and marketing executives from the company, to ensure that everything was being set-up just right. 'How many times have you heard the phrase, " PowerPoint sucks!" " or "slides kill presentations?" " Here''s something to think about as you head into the weekend: PowerPoint doesn''t suck. You suck. Sorry. don''t mean "you" (the person reading this blog post. they suck. True story: I was speaking at a board meeting several months ago. It was a small event in a very exclusive hotel. It''s you. At all.
    [Marketing] Search Engine Optimization: Search Engine Ranking Problem Solved for a Reader
    Here is his question: Message Body: I love your blog… you have a lot of useful internet marketing content. Perhaps in response to one of my recent blog posts about search engine ranking problems , I got an email today from James who owns a website called 4insure dot net. He asked me if I would take a look at his web site and see if I can figure out why he is having search engine ranking problems. was wondering if you could do a blog post about the situation I’m currently having. My site,, was recently penalized in Google. getting penalized for incoming links.
    [Marketing] How Your Audience Is Like The Mogwai
    You are it’s owner, it’s protector (so don’t sell out your audience’s emails for marketing purposes, but that’s another blog post). Digg Digg We’ve all seen them: the cuddly heroes from Joe Dante’s 1984 film Gremlins known as the Mogwai. Gizmo is the most famous (and the only one that doesn’t break the rules and torment the small mid-western town) and is pictured to the left. The real question is, What can this cute, little guy and his brothers teach us about your social media audience? You must listen to Mr. Wing, now. This is that rule.
    [Marketing] Bake Social Into Your App To Succeed
    recent eMarketer report , Social Media Marketing On Mobile Devices: Turning Challenges Into Opportunities, confirms what we have long suspected: mobile and social are forever intertwined. 'Whether you want your app to be discovered or your brand to be heard, the key opportunity in the shift toward mobile is engagement. Mobile users not only log in more frequently; they also spend more total time on social media sites. Most of us (as much as 91 percent in India, compared to 42 percent in the U.K.) access social networking sites from mobile devices. 65 percent) and lastly the U.S.,
    [Marketing] Connecting Bloggers and Businesses Through Guest Blogging with PostJoint
    Hence, you won’t get hit up for the rogue car insurance pitches when your blog is about online marketing. There are lots of great guest blogging and blogger outreach networks available to bloggers who are looking for fresh content for their sites and businesses who want to connect with bloggers in their industry. The downsides to some of the pre-existing networks include price, difficulty navigating the platform, and (for bloggers) opening the door to lost of unwanted spammy requests by businesses not even relevant to your industry. The Benefits of PostJoint for Bloggers.
    [Marketing] My reading secrets
    I read lots of business/marketing books, mysteries, books about Disney /Walt Disney, baseball books, biographies and Harry Potters (Yes, I re-read them). Many of you write to ask how in the heck can I read as much as I do. I am admittedly a voracious reader — consuming two or three books a week. I’m now going to reveal my reading secrets. know it matters:  I’ve always believed that people who read were more successful. It didn’t matter how they ingesting the information (audio, electronic book, old fashioned book, etc.) That way, it keeps reading fresh and fun.
    [Marketing] SOCIAL MEDIA ASIA PODCAST: Toys “R” Us Reveals Mobile Shopping & Barcode Asia Strategy
    In brief: MSG is proud to be a media partner and launch a series of podcasts in the run up to Social Media World Forum Asia (September 22-23, Singapore), an event organized by Six Degrees bringing together major global brands (Facebook, Unilever, Proctor & Gamble, BMW, OgilvyOne, Freemantle Asia) to discuss how they are using social media in their marketing and public relations strategies.  Today we speak with Argha Sen, Toys “R&# Us head of Marketing & CRM. Asia is fast becoming a major focus for social media giants. PODCAST WITH ARGHA SENN. million members. 15:45].
    [Marketing] 4 Ways Social Media Could Electrify Tesla
    By most market indications, Tesla Motors and its line of pure electric vehicles is among the most progressive auto manufacturers in the world. The possibilities for Telsa are endless, and any auto-aware Internet marketing company would be drooling at the chance to market these cars to the global community while optimizing social media integration. 'I hope it won’t disappoint my readers to discover that this article addresses the social media potential of Tesla Motors , not the 19th century inventor. Its stock spiked 14 percent last weak to breach $100 for the first time.
    [Marketing] Narcissus at work
    And as important as the above blog is to understanding the BASE motives of people, I think it more important to understand self interest so that we, as marketers, as influencers, as the avant garde of social media leaders, to use our intelligence and understanding of the new modes of communication to help people learn how to see beyond simple self interest. That’s okay. So am I. And here’s the secret: everyone is. You You may not agree, but understanding and accepting that fact is the key to success in anything. Everyone operates in their own self-interest. Always. And so on.
    [Marketing] Soleil’s Digital Future Will Be Her Own
    Soleil supports Marketing in the Round teammate Gini Dietrich with a Chicago Cubs T-Shirt. Earlier this week I shared that I’m posting less photos of my daughter Soleil online. It’s part of a conscious effort to be mindful about how my actions and attitudes will shape her digital future. It’s just stunning how quickly time flies. remember holding her in my arms when she was just days old. She literally fit between my wrist and elbow. In just three months, she will be two years old. My baby talks to me now. We have conversations about all the things she sees.
    [Marketing] SEO Software Tool Review: Colibri
    The free trial account allows you to check up to 50 keywords daily which works well for helping you find out more information about your online competitors, and monitor your online market. But ultimately, the website is a useful tool for online marketers looking for a much more convenient way to do keyword research across numerous search engine platforms. If you are going to be successful at getting your web pages to rank well in the search engines, it is extremely important to track how well they rank for popular keywords in your niche. Search Engine Optimizatio
    [Marketing] Why Your Corporate Website Needs a Blog
    An additional technique bloggers can teach corporate marketers is to make technology your friend. Besides being simple for marketers to use and update the site with out IT intervention, blog software program has the added benefit of automatically creating an RSS feed from the content material. If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. The Nuts about Southwest blog is the corporate blog of Southwest Airlines. How often will it be updated? Digg this!
    [Marketing] Show 474 - Scaling up Excellence
    'The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Anna Farmery  speaks Huggy Rao about how Scaling up Excellence , a new business book he has co-written with Bob Sutton. We discuss. How to recognise excellence in business.
  • SOSHABLE  |  TUESDAY, APRIL 23, 2013
    [Marketing] Social Media – The Ultimate Experience in Customer Service
    Whether you have an in-house team or you rely on the services of a capable Internet marketing company to manage your brand’s social media engagement, your company is responsible for guaranteeing some level of personal engagement with consumers that choose to reach out to you. The Role of Social Media in Niche Marketing. 'What do your “Likes” mean to you? When we “like” our favorite product on Facebook, we’re not simply telling everyone in digital land what our interests include. Liking” a brand on Facebook means a lot more to us when companies are willing to reciprocate.
  • ENGAGE  |  THURSDAY, JUNE 26, 2014
    [Marketing] How to Craft Print Vs. Online Headlines
    However, content marketers need to alter their approach when writing for different mediums. 'What makes a good headline? As you likely know, there’s a difference between writing a headline that works for a print magazine and writing for the web. In magazines, we have the advantage of photos, imagery, a kicker, deck and layout to convey what the article is about. Each of these elements acts as a single instrument in a kind of visual orchestra. When these elements play well together, the effect is a pleasing melody that serves the needs of readers. Twitter links are briefer than that.  .
    [Marketing] Print is Dead; Long Live Print!
    Elliott, the president of his eponymous ad sales and marketing firm, started in the business more than three decades ago, he entered a yearlong training program at Ogilvy & Mather before officially working for the agency. 'The old saw, “print is dead,” may be the most overused quotation since Mark Twain famously quipped about the news of his own demise more than a century ago. Yes, reports of print’s so-called death are, as Twain said, “greatly exaggerated.”. When James G. But Elliott says there are four things he knows for sure: . Print is here to stay. Digital is here to stay.
    [Marketing] Reframing Social Strategy
    Strategic thinking has always emphasized an assessment of market needs. Social strategy is about how organizations can expand the market by creating more value through collaboration with everyone and anyone. Everyone seems to be trying to fit “all things social” into strategic thinking models of the past. The problem with that approach is “all things social” are not indicative of any thinking models from the past. Chandler, MIT Press 1962). Sounds like typical ambiguous management jargon that is meaningless to the customer. Lot of Things Have Changed.
    [Marketing] Customer Loyalty? No! Monster Loyalty? Yes!
    She''s written a batch of bestselling business books like, Creating Customer Evangelists and Citizen Marketers. citizen marketers. marketing podcast. 'Episode #371 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It feels like I have known Jackie Huba forever. She''s a master at understanding, talking about, writing about and teaching about customer loyalty. She''s been at it for a long time. She''s been talking about a lot of the things that the smart brands are finally doing. but Jackie was talking about it long ago. brand.
    [Marketing] Selling Your Domain Name with LeadRefs
    For those who like to do affiliate marketing, buying domains is a familiar subject. Many affiliate marketers buy tons, and tons of these types of domains, and work to get those domains ranked in the search engines. For example, if I am interested in a domain that starts with “internet-marketing”, is there a way to find these types of domains? You never know what set of keywords will be the next big thing, so you buy several domains with several different combinations of keywords. This is the kind of problem that can help solve. Domain Names
    [Marketing] How to Guarantee your Self-improvement
    Add to that existing skillset by looking at trends in business, business ideas from adjacent markets, business opportunities that are emerging. Career planning was never something I spent any time on. As my career ideas centred on working for the right people who would recognise any talent that I had.and I was lucky, I worked for some superb CEO's. However one thing that I did take seriously was self improvement and personal improvement. As a small business owner it becomes even more important as there is no one to prompt a progress review unless you have a life coach or mentor.
    [Marketing] What is Social Economics?
    However as social media transforms and evolves, as this phenomema of sharing moves through the business corridors from communication to marketing to sales.and through concepts such as 3D printing , to manufacturing.then that concept of the business financial model starts to look shaky. Business has historically been about a financial transaction - one of value. Social media has amended that slightly, one could argue that is a finanical transaction of value with an emotional transation of values. From value = am I getting value for money. Valuable Exchange of Ideas and Skills.
    [Marketing] 5 Reason Why Your Business May Not Be Profitable
    It is the sign that people understand their roles, their market and their vision. Profit is a strange word. . remember Dad teaching me that profit was the ultimate guide on the strength of the leadership and management of a company. Profit  is a snapshot of employee engagement. It is the only business scorecard that you need. It is not a given, it is a reward for what a company has given to society". He was a huge believer that a strong track record of sensible profit over several years, was the ultimate 'prophet' of a company who understand, promised and delivered value.
    [Marketing] Social Scorecard Wrap-Up: Key Takeaways for Social Success
    We’ll share these hard-won lessons, so you can shape up your social marketing programs going forward. While not all brands can afford expensive ad campaigns or costly marketing initiatives, like having a celebrity spokesperson, there are lessons to be learned from each. We invite marketers to take a peek at our scorecards , implement some of these best practices and let us know how performance improves at @ awarenessinc. We shared a series of report cards that defined who won the weekly social media battle. Social Best Practices: 1. Mike Lewis. bostonmike.
  • KIKOLANI  |  THURSDAY, JUNE 23, 2011
    [Marketing] Dispelling Misconceptions About Bloggers
    Favorite Lists of Bloggers and Marketing Experts in 2010. I’ve been reading a variety of blog posts and reactions to them recently about how bloggers should be doing this but should not be doing that that. I’ve come to realize that there are a few major myths about bloggers circulating out there that are just wrong. I’m ready to dispel these myths – right here, right now. Here are some things about bloggers that should be obvious, but obviously aren’t. Photo Credit. Bloggers Do Other Things Besides Blogging. know, it’s hard to believe. Guess what?
    [Marketing] The Best Blog Post Titles are Short
    Everything You Need to Know about Using Title Tags in Content Marketing. No, no. Not Martin Short. Short, as in not very long. Bloggers have been told for a long time that the longer and more detailed the title, the more likely it will be that people will click on them. We have seen quirky titles popping up for a long time and they definitely have an extra clickability factor to them that shorter blog post titles do not. However, the singular benefit does not compensate for the negatives associated with longer titles. Second, shorter titles are more likely to be shared on social media.
    [Marketing] Emergent Collaboration Vendor Review: Newsgator
    Every Friday I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. I spoke with Melissa Risteff, Senior Vice President, Marketing and Corporate Development and Brian Kellner, Vice President, Development and Product Management. Chances are that all of Newsgator’s clients are also using another vendor for their customer community initiatives, a market which Newsgator can easily take a piece of. This week I’m taking a look at Newsgator.
    [Marketing] Batting.400 For My 2010 Predictions in the Tech World
    At the end of 2009, I made concrete predictions for the world of tech , which assumed a strong IPO market, increased acquisitions and some specifics from the big players, including Apple and Google. The Real-Time Search Market Will Consolidate Right. At the end of each year, it has been something of a tradition to make wild predictions that few others are making, and then mock myself for those I got wrong. This year should be no different. As usual, I got some right, and others wrong. Let's see how I fared. History: Predictions for 2010 , 2009 and 2008. Results for 2009 and 2008.
    [Marketing] The Future of Work Report: A Collaborative Effort
    Founded in 2003, it publishes daily news, analysis, interviews and best practices focused on Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management. 'This is a guest post from  Connie Chan , my business partner, Principal, and co-founder of Chess Media Group. The report offers a look at the findings, as well as provides supporting data and Chess Media Group’s point of view on the results. Three insights on the Future of Work are: Collaboration is promoting stronger growth and creating more effective workers. BYOD Initiatives.
  • FEVER BEE  |  TUESDAY, MARCH 11, 2014
    [Marketing] Specialise In Your Community Role
    Look specifically at the Project Management Software Survival Guide , Strategic Database Marketing , or books within the knowledge management and non-profit sectors for measuring impact.  Learn the tenets of permission marketing, PR, growth hacking/viral feedback loops, presentations (at events), and customer evangelism. 'In the early stages, the community manager typically performs all the tasks in the community management framework.    As the community develops, their role splits.   The single benefit here is specialisation.
    [Marketing] Five innovative applications of wearable technology
    So it’s hardly surprising that other companies are starting to develop wearable devices to tap into this market too. Whilst the Sunfriend may not be as sleek and stylish as other devices on the market, it’s a useful piece of kit, helping users ensure they’re obtaining enough vitamin D whilst, at the same time, preventing them from the risk of skin cancer. 'Every Friday we bring you the FreshMinds Friday picks – ideas to help you make the most of  digital technologies  and understand how they are helping brands to grow and innovate.  This The Copenhagen Wheel. SunFriend. Tweet Pee.
    [Marketing] Why B2B and B2C Connections Are Meaningless
    When he's not blogging, Ari helps brands improve their digital media marketing. Mark Schaefer writes about his love-and-hate relationship with Home Depot. He explains how he bought plants with a 1-year guarantee. The plants died within the year. He returned to the store with a picture to ask for a refund and was informed that picture could have been from anyone and he would need to dig up the dead plants. Mark felt betrayed by his friend. You see, to me, Home Depot is not just a brand, it’s a buddy. It’s somebody I thought I could trust. Friendships don’t happen immediately. like that.
  • JACOB MORGAN  |  MONDAY, JUNE 14, 2010
    [Marketing] Introducing the New Chess Media Group!
    This new site launch actually means quite a lot for Chess Media Group; essentially it’s our first real site geared towards the enterprise and mid-size market.  Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Introducing the New Chess Media Group! View Comments June 14th, 2010 So I know you’ve heard me talking a lot about our new site design and it’s FINALLY live at Chess Media thanks to our friends over at Blue Sail Creative.  If you recall, our previous site looked pretty much like a blog.  Making E2.0 Grats!
  • SOSHABLE  |  MONDAY, MAY 7, 2012
    [Marketing] Masters of The Download – Top Degrees For App Moguls
    To ensure reliable compatibility across the numerous platforms, many app developers are required just to bring one program to market. Since June 2011, there have been at least 12,500 different apps released each month just for the Android software system, according to the Android website AppBrain, which covers developments and maintains statistics for the Android market. In August 2011, nearly 35,000 new applications hit the Android market. For aspiring mobile applications designers, this is a dream come true. Apps Educational Social Media
    [Marketing] The Dog Days of Summer
    know I was present for all of this times, sans the weekly business travel during her second year for Marketing in the Round. 'The dog days of summer are upon us. During those last dwindling days of heat nothing seems to happen. When I was a child I used to think the dog days were awful. Boredom plagued me, there was nothing to do except play, no school, less friends around, etc. In hindsight, those were the best of times. Little did I know about the coming travails of work and responsibility. Now when summer arrives I treasure those moments of doing nothing. There is little downtime.
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