STEPHEN P SMITH | THURSDAY, MAY 27, 2010
[Marketing] The One-Page Action Plan
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Here is a practical process that you can use to keep your creative momentum going and bring your ideas to life: 1.
STEPHEN P SMITH | SUNDAY, JULY 18, 2010
[Marketing] There is a Light at the End of the Tunnel,
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Now it appears that a free blogging platform has been taken down by its hosting provider on orders from the U.S.
STEPHEN P SMITH | SATURDAY, JULY 31, 2010
[Marketing] Take the GTD IQ Quiz
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! This is my result: You’re a GTD Visionary/Crazy-Maker On the positive side, you’re a Visionary. click here!)
STEPHEN P SMITH | WEDNESDAY, AUGUST 11, 2010
[Marketing] 95 Tips on Work/Life Balance
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! contributed a tip (#11) “ Balance Through Productivity “ Powered by ScribeFire. What is this RSS?
STEPHEN P SMITH | SUNDAY, AUGUST 15, 2010
[Marketing] Moleskine Accessories
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Definitely worth a look! So I created a list of objects, persons, things, etc. and a list of styles, adjectives, etc.
STEPHEN P SMITH | FRIDAY, SEPTEMBER 10, 2010
[Marketing] Productive Magazine Issue 5 : : …words
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! Magazine #5 available! Miguel Guía interview about art, passion, habits and more! It’s a free download!)
TWIST IMAGE | THURSDAY, NOVEMBER 4, 2010
[Marketing] Is Twitter Killing You?
Personally, I've heard this about myself in the Marketing industry (if people only knew how much of my day and night is spent working on growing the business of our clients at Twist Image ). marketing industry. Sometimes the worst thing that can happen to you is becoming wildly successful. Many people fail to realize the time, energy and effort it takes to be successful in Social Media. It's true that you can definitely reap the rewards of that success, but it's also true that sometimes being too successful can become overbearing and unmanageable. That they are a one-person army.
SOCIALNOMICS | THURSDAY, FEBRUARY 5, 2015
[Marketing] What is a Brand Kit and Why Should I Care?
In the case of the Jack in the Box® Marketing Campaign, an analyst could ask what the objective is, in the branding of Jack in the Box®. more accurate definition for a “kit” that includes these items would be a “Brand Identity Kit” and may include some of the same items that are included in a media or press kit, but definitely includes the consistent items that a marketing team, graphics designer, and social media marketer would need to ensure brand identity consistency. ” If so, have you ever wondered what it is and if you need one?
GEOFF LIVINGSTON | WEDNESDAY, APRIL 17, 2013
[Marketing] Is Existing Online a Quest of Loneliness or Giving?
The effort spent was given voluntarily, an internal need to communicate, to socialize, to market, or some other form of self-justification. To better my profession, to market my business, to FEED MY CHILD! 'Image by Den Den. Do you sense a lack of clear meaning in this online rat race? On one hand, existence stands in its purest form, reasons to be online, missions of the niche! Then we dilute existence with digital records of ice cream trips, Nike Fuel runs, and manufactured savoir faire. We have many boys and girls trapped in their own online bubbles now. The Rat Race of Likes.
SPIN SUCKS | FRIDAY, NOVEMBER 7, 2014
[Marketing] Gin and Topics: A Spider Magic Trick and Swiftamine
There’s a new medicine on the market for those affected by vertigo after discovering they love Taylor Swift. 'By Gini Dietrich I was chatting with Alina Kelly on email earlier this week and she asked if I had my Christmas shopping finished. Finished?! haven’t even started! haven’t even started thinking about what I’ll serve on Thanksgiving yet (other than asking my mother-in-law to bring us Faraci’s pizza and her homemade cheesecake). But Alina? She’s already finished with the shopping for her kids. Braggart. Better get to it. Spider Magic Trick.
MINDJUMPERS | FRIDAY, JULY 9, 2010
[Marketing] Youtube Makes User-generated Feature Film
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved On July 24, Youtube invites you to capture a glimpse of your life on camera and submit it to the ‘Life in a Day’ project.
SPIN SUCKS | FRIDAY, MARCH 2, 2012
[Marketing] #FollowFriday: Adam Justice
We understand privacy settings, marketing practices, stats and analytics, hash tags, meta tags and net lag. I realized last night that today is the first Friday of the month, which typically means it’s book review time. But, um, well…I forgot. And I promised Erika Napoletano I would do a review of “ The Power of Unpopular ” the week it comes out (March 20) so we’ll substitute the March review then. Sound good? Great! In that case, I’d like to introduce you to Adam Justice , otherwise known as etelligence. So smart!” ” He writes for Yahoo!
SPIN SUCKS | THURSDAY, JANUARY 26, 2012
[Marketing] Who’s the Real Loser In Social Search?
He also is a Chicagoan (sort of – if you count Rockford as part of greater Chicagoland) and he blogs at A Life Well Lived Concludes with a Smile , where he discusses social media, happiness, life-affirmation, marketing, and some search. Today’s guest post (and video) is by Lisa Gerber. It’s Facebook question of the week time (clap, clap, clap)! m coming to you from my deck at Schweitzer Mountain outside of Sandpoint, Idaho…and I have a guest appearance I think you’ll enjoy seeing! Today’s question comes from Barry Silver. What’s a Bing?
SPIN SUCKS | MONDAY, SEPTEMBER 20, 2010
[Marketing] The American Dream: Growing a Business | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 20 2010 The American Dream: Growing a Business By Gini Dietrich | Email | Print | 5 Comments | This was first published on Mark Schaefer’s blog, Businesses Grow. So if you’ve already read it there, it won’t hurt my feelings if you ignore me today.
LOUIS GRAY | TUESDAY, MAY 17, 2011
[Marketing] Review: Google Music Beta On Android and the Web
Google Music can be found in beta at [link] and the accompanying app can be found on the Android Market here. While Apple's iTunes player and associated family of digital devices ( namely iPods ) is the ten ton gorilla in the digital music space today, competitors are setting up to poke holes in Cupertino's current position, with the on demand socially-oriented music streamers like Spotify and Rdio on one side, and the music lockers like Amazon and Google Music on the other, while Apple is largely expected to counter with its own cloud-based offering in the not too distant future.
JAMIEBECKLAND.COM | TUESDAY, OCTOBER 5, 2010
[Marketing] Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something
Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something | Jamie Beckland Jamie Beckland Emerging Media Strategist – Erstwhile Dancer – Digital Roustabout – Armchair Economist – Traveler Home About Contact Mar 20 2010 Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something Published by jamie at 2:36 pm under social media , technology #Curation makes the difference - why #SethGodin is (finally) wrong about something #marketing Seth Godin has an interesting post about the rise of “drive by culture.
DIVA MARKETING BLOG | TUESDAY, DECEMBER 28, 2010
[Marketing] Stories From Smaller Nonprofits: Alzheimer's Art Quilt Initiative
During this month Diva Marketing is shining the light on a few smaller nonprofits. This December the winds blew colder than usual and for many their winter wonderland turned life into a world of isolation. For For nonprofits, who depend on the kindness of strangers, this year especially, with the challenges of the economy it seemed to feel as thought they were fighting the battle for their cause alone. It is our hope that stories you read will inspire you to help in ways that fit with your life. be it a donation, an hour of volunteer time, a Facebook status update or an extra tweet.
SOCIALNOMICS | WEDNESDAY, JULY 23, 2014
[Marketing] 7 Tricks for Successful Social Media Branding
If you’re a marketing professional, you probably know who your brand’s target audience is. Your social media page should match all of your other marketing materials. It’s every social media marketer’s dream to have an engaged and talkative audience. Once this dream comes true, though, many marketers fail to keep the communication going. Perhaps the most important thing to remember is that no marketing campaign is going to be perfect from the beginning. 'An essential part of branding a business is developing and maintaining an online presence. Photo by Geralt.
JEFF ESPOSITO | WEDNESDAY, APRIL 24, 2013
[Marketing] Would you pay for an adless Facebook?
We’re all marketers (or critics) – as someone who works in marketing, I like to see what other companies are doing. Targeted marketing – Facebook has a boatload of data on all of us. Each like, share, click or status update gives marketers another data point for them to target on. 'A few weeks back there was an article on a patent application that Mark Zuckerberg had placed. The patent showed mock-ups to create an ad-less version of Facebook for users wishing to pay to remove the ads. The main reason is that we all like the saying, “ If it’s free, it’s for me.”
PROACTIVE REPORT | MONDAY, JUNE 6, 2011
[Marketing] Social Media a Close Competitor to Email for SMBs
Social media was the most cited new marketing tactic used in the last year. For years we’ve been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes released in April shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is just a few percentage points behind email. However, like their larger counterparts, SMBs also struggle with measurement. It rated poorly for “proven effectiveness. 10 point Social Media Strategy.
FIREBELLY | WEDNESDAY, JULY 3, 2013
[Marketing] Interview with Caleb France, Owner of Cerulean
believe that there has always been a hole in the market and we are constantly trying to educate ourselves as well as our customers. 'Originating in Winona, Indiana, Cerulean recently opened it’s doors to the city of Indianapolis. got the chance to sit down and talk with the owner Caleb France about his passion to bring great, local food to customers in a creative way. What inspired you to get in to the food industry and start Cerulean? We grow internally and become educated and with that we can educate a town, city and many more. Where did the idea for a Bento Box come from?
FIREBELLY | FRIDAY, SEPTEMBER 23, 2011
[Marketing] Political Ads To Hit Twitter Soon, Is It Too Much?
With TV, newspaper, and radio marketing slowly on their way out, the campaigns are turning toward social media. Twitter has been moving slowly-but-surely in to the ad business over the past year. It started with promoted topics, then promoted tweets and has started to creep in to user timelines and other places across the network. Enter politics. Political ads have graced televisions, radios, and unsuspecting suburban yards for years. Whether it’s for mayor, president, or county coroner , the messages are painted in to our brains for a good 5-6 months of every political season.
TWIST IMAGE | SUNDAY, OCTOBER 12, 2014
[Marketing] Advertising Week With Joseph Jaffe
Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we''ve decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. digital marketing. marketing blog. marketing podcast. This is also episode #29.20 of Across The Sound. Enjoy the conversation. blogging.
CROWD MEDIA | MONDAY, NOVEMBER 11, 2013
[Marketing] Digital Immersion: Meet Generation Y
The Crowd Training Academy is an education initiative that provides Guernsey organisations and individuals with access to high quality training in the areas of online marketing and communications. Marketing Campaigns. 'When you look at how younger generations interact, how does it make you feel? Were you once tuned-in to technology, perhaps considering yourself at the heart of tech culture, only to now find yourself a little baffled by the way things have turned out in our ‘always on’ networked society? Privacy is dead. Fundamental Change. To impart knowledge? Whoever ‘you’ are.
ENGAGING BRAND | TUESDAY, JULY 3, 2012
[Marketing] Are you a rebel without a cause?
Social marketing for me works best when it sees itself as part of the rebellion - when it shows that the brand stands against the safe, middle of the road marketing techniques. Progress historically has been about the lessor echelons demanding more.for those people who are still not sure about social marketing. David Deutsch said when talking about the Enlightenment . it was a rebellion.against authority in regard to knowledge.Rejecting authority in regard to knowledge.was a necessary condition for progress". In a sense we are in the middle of a social enlightenment.a
JEFF KORHAN | THURSDAY, NOVEMBER 18, 2010
[Marketing] Where are The Uncharted Social Waters?
or "What would this look like for these people (your market)?" Over the next five years every industry will have to redesign itself around social. This was a comment by Facebook CEO Mark Zuckerberg at the recent Web 2.0 Summit, and one that I believe holds a great deal of merit. photo © 2006 Wouter | more info (via: Wylio ). . Openness and People. One of the qualities of social media is that is encourages openness, typically in the form of sharing - by people. People are now more involved with the development of products and services. It's a narrow viewpoint. Watch Out for Patterns.
THE RELATIONSHIP ECONOMY | MONDAY, MAY 6, 2013
[Marketing] It’s Time To Jump Off The Wheel
The truth is what was true about markets, business, value creation, management, organizations and most importantly what was meaningful to the human network is no longer considered the truth. 'Everyday people go into the “job cage” and jump on the same wheel they ran on the day before. Management measures the output of all the wheels collectively then attempts to optimize each wheel to improve the whole. What management doesn’t realize is that by tinkering with each wheel they are sub-optimizing the whole. The “job cage” is the environment we are bound to work in.
THE RELATIONSHIP ECONOMY | WEDNESDAY, APRIL 17, 2013
[Marketing] Businesses Are Measuring The Wrong Things
As markets matured organizations realized that a customer satisfaction was important to financial performance. 'How does a business know if it is doing well? Some people would say it is the measure of profitability. Others would say the health of the balance sheet while others might say the stock price over time. Most everyone would chose some financial measure to determine how well and organization is doing. But those are the wrong measures for these times. Early in the industrial era what mattered was the organizations financial performance. So everyone tried to improve quality.
JEFFESPOSITO.COM | WEDNESDAY, OCTOBER 27, 2010
[Marketing] Picking a new social media monitoring service
With unlimited users, the tool can easily be shared with multiple parties including customer service, product marketing and the communications team. Cheers, Teresa Teresa Basich Content Marketing Manager Radian6 [link] @TransitionalTee jeffespo Hi Teresa, No problem, I was very happy with the tool and the widgets are awesome. My search did not incorporate everyone in the market. Therefore, M¦ Buzz entered into the social media monitoring market via a partnership with Techrigy SM2 in April 2009. With Radian6, adding sentiment to posts, Tweets, videos, etc. Thanks!
GEOFF LIVINGSTON | FRIDAY, JANUARY 25, 2013
[Marketing] Awakening from Delusions of Grandeur
With no hard deadlines or need to market publicly declared personal projects, I am free. Image by alshepmcr. It’s a strange world we live in online. Delusions of grandeur call, singing like that sweet Siren in the midst of the sea. To win, we must appear like we are Doing Important Things, but in the end we find our lives dashed on the rocks. I’m speaking about the competitive rat race to see who can get the most social media rock star badges; keynotes, books, followings, awards, blog mentions, yeah! have to admit, I got caught up in this hooplah again during the past year.
TWITIP | WEDNESDAY, MARCH 17, 2010
[Marketing] One Name or Two? Let's Find Out
have a second account for my business, which I keep strictly professional, where I tweet about Social Networking and Marketing. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Nathan Hangen @nhangen One Name or Two? Let’s Find Out 12 I was asked recently about the task of managing multiple Twitter accounts and if it’s better to use your own name or an “imaginary name. Too many people treat Twitter with black and white answers… with absolutes.
KIKOLANI | THURSDAY, APRIL 21, 2011
[Marketing] Fetching Friday – Resources Mashup & Cute Ducklings
Making Money Online / Marketing / Online Business. How to write amazing product reviews – if you want to make more from affiliate marketing, you need to follow this advice. How to gain social influence and market a #1 NY Times best seller – hour long interview on hustle, how to pitch a thought leader, the greatest lesson learned, and more. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Freelance Writing.
CONVINCE & CONVERT | THURSDAY, SEPTEMBER 2, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. Your faith creates for me an opportunity to educate more and more marketers and the companies for which they work. The promise was that digital marketing would democratize, but ultimately it didn’t. Social media has definitely changed the way marketers and entrepreneurs do business. Family, friends, colleagues. Ditto.
COLLECTIVE THOUGHTS | THURSDAY, APRIL 4, 2013
[Marketing] She’s the Boss [Infographic]
The top fields women want to be grads in includes marketing and advertising, consumer goods, government and public service, entertainment, media, and public relations, and health care, retail, fashion, and apparel. 'Women are making big time moves in the corporate world—and this starts with the fact that women are breaking records as GMAT participants and MBA program employees. In 2011, 46 percent of all MBA degrees were earned by women. From 1997 to 2011, the number of women earning MBA degrees has increased by 75 percent. To learn more, check out the awesome infographic below.
SMALL BUSINESS MAVERICKS | THURSDAY, JULY 3, 2014
[Marketing] One Idea For Metrics Analysis
There’s a reason marketers haven’t been replaced by algorithms: It’s up to you and your brain to turn these metrics into actual insights.” “ There’s a reason marketers haven’t been replaced by algorithms: It’s up to you and your brain to turn these metrics into actual insights.” ” The reason why algorithms can’t really do a good job of marketing is the same reason you’ll see those boxes at the bottom of forms asking you to put in letters or numbers that look goofy. am impressed.
KIKOLANI | FRIDAY, DECEMBER 3, 2010
[Marketing] Fetching Friday – Resources Mashup & Giveaway Winner
Invite email contacts to your fan page with “Tell Your Fans – an option for admins of new or smaller pages that you can find under the Marketing section of your page’s admin side. Making Money Online / Online Marketing. Direct email marketing – does it always end in a monthly newsletter, and how to deal with inactive subsribers before they unsubscribe. essential steps for executing your social media strategy – simple yet required steps for any social media marketing plan. Internet Marketing Service. The Resources Mashup.
KIKOLANI | THURSDAY, MARCH 1, 2012
[Marketing] New Facebook Pages with Timeline Design
One of my Facebook marketing suggestions has always been to like your other Facebook pages with your Facebook pages and make them Featured Likes so visitors to one Facebook fan page will see your other fan pages as well. Last night, I decided to try out the New Facebook Pages with Timeline for my freelance writing page. Facebook plans to change things over on March 30th anyway, so you might as well prepare early for what’s coming, and for pages, there are lots of preparations to be made. Pros: More About Space & Direct Link to Your Website. Pros: The Timeline Cover.
KIKOLANI | FRIDAY, JUNE 17, 2011
[Marketing] Fetching Friday – Resources Mashup & Herding Cats
Making Money Online / Marketing / Online Business. daily marketing ideas your target audience will love – a nice jumping point for marketing methods that you can try for your small or local business. 25 email marketing tips and tactics – get the most out of your email marketing using these suggestions for practices, design, content, and more. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing.
WRITTENT BLOG | TUESDAY, JANUARY 28, 2014
[Marketing] 15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles
While blogs are still considered far more trustworthy than other forms of marketing, you’ll earn respect if you take a straightforward approach to naming your articles: How to Add Twitter Integration to Your Blog in 30 Seconds. It’s actually good marketing. Try advertising what your readers could lose if they don’t take your advice: Why 50% of Small Business Marketing Doesn’t Yield ROI. Laws of Epic Content Marketing. 25 Creative Marketing Ideas for Small Businesses and Entrepreneurs. Write better blog titles. Hardly. Be USEFUL to the reader. Be a Tease.
MICRO PERSUASION | THURSDAY, JULY 1, 2010
[Marketing] Immediacy vs. Reflection - The Steve Rubel Stream
stream allows me to post the trends that I follow as a marketing person working in emerging industries. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Immediacy vs. Reflection My move from a blog to a lifestream format has elicited two kinds ofresponses so far: approvers and doubters. Such models favor immediacy over reflection. What'syour view?
STEVE RUBEL | WEDNESDAY, SEPTEMBER 22, 2010
[Marketing] Lifestreaming Lessons - a 90-Day Report - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs." He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 22 Sep 2009 Lifestreaming Lessons - a 90-Day Report As many of you are aware, three months ago I did something that some considered virtual heresy. After five years and 5300 posts I shuttered my blog, Micro Persuasion, in favor of this lifestream. So what's missing?
SPHINN | THURSDAY, SEPTEMBER 23, 2010
[Marketing] Danny we had a discussion on that post as well. If you want to.
SPHINN | FRIDAY, SEPTEMBER 24, 2010
[Marketing] Yep, saw your comments Andy. Maybe I'll play with that, but I.
SPHINN | FRIDAY, SEPTEMBER 24, 2010
[Marketing] That's the core issue to me. Google says do content, and yet you.
WRITTENT BLOG | WEDNESDAY, DECEMBER 4, 2013
[Marketing] 10 Compelling Calls to Action to Brighten Your Blog
'There’s plenty of confusing jargon in the inbound marketing realm – like funnels, the ever-changing lingo of SEO optimization, and agile marketing. When many marketers think of a call to action, their minds turn to something like the basic buttons displayed to visitors to the MailChimp homepage: Image credit: Spectacled Marketer. In fact, sometimes the most effective and powerful call to actions are just a natural extension of your text, like the example below: Does your small business marketing strategy need a serious boost? Simple Text. Blog Banners.
JACOB MORGAN | WEDNESDAY, JANUARY 18, 2012
[Marketing] Where are Collaboration Budgets Being Allocated?
internal marketing costs. When it comes to deploying a collaboration solution for the enterprise there are a lot of things to consider especially when it comes to budgets. Towards the end of the 2009 I wrote an article called, “ Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously ,” which looked at data collected from a 2009 report on collaboration. What I found particularly shocking was the small budget allocation that strategy was receiving. Towards the end of 2011 Chess conducted another survey on the “ State of Enterprise 2.0 integration costs.
CONVERSTATIONS | THURSDAY, JULY 10, 2014
[Marketing] 3 Customer Service Techniques to Grow Your Business
Knowledgeable salespeople are some of the best brand ambassadors a company has at their disposal, and when put in the right environment, they can create unique sales and marketing opportunities by impressing potential customers with their knowledge. 'Quality customer service is a critical part of any good sales strategy, and investing in the right customer service skills is vital to getting the most out of your sales. Here are some great customer service ideas that will help your business to grow and thrive. Be Human. Be Accessible. Be Knowledgeable. Consider leaving a comment!
TWIST IMAGE | THURSDAY, MAY 8, 2014
[Marketing] Online Video Is Just As Expensive As TV Advertising
smarter - more profound - marketing strategy should focus on building a healthy mix of ads with great storytelling and the ability to produce, distribute and share video-based stories about your brand that you have created. content marketing. contextual marketing. marketing strategy. 'You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. That works. Don''t be fooled.
TWITIP | THURSDAY, JANUARY 28, 2010
[Marketing] The Group Hug Effect
you’re suggesting people to actually “learn to use Twitter to the best of your ability … that’s smart, but rarely people want to learn about Twitter, they’re dazzled with the so-called get 1,000+ followers instantly type of how-to guides… it’s a shame that such products are on the market. There’s a point to the criticism and I hope you’ll stick through it long enough to get to the end and join me in the discussion. It has to do with Twitter, blogging, and social media. Great quotes, great posts, and great discussions. Dominate it.
CONVINCE & CONVERT | WEDNESDAY, APRIL 16, 2014
[Marketing] Seven Tips For Jumpstarting Your Visual Storytelling Strategy
'We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. 4) Be Human Visual marketing performs better when the content has a human element. 7) Live In The Moment While there are no shortage of timely opportunities to capitalize on in social media, real-time marketing takes preparation. Focus on being useful.
SOCIALFISH | WEDNESDAY, NOVEMBER 2, 2011
[Marketing] Interview with ASAE’s Community Manager, Mandy Stahl
am located in the web strategies department, which is under the broader communications department under Robb Lee, Chief Marketing and Communications Officer. Community management is a new role at many associations, and it’s further complicated by being both a very public-facing job as well as one managing internal processes that often cut across more than one department inside an organization. We thought it would be interesting to talk to Mandy Stahl, Community Manager for ASAE , about her first few months in this high profile job. Any questions for Mandy? Any surprises?
SPIN SUCKS | MONDAY, DECEMBER 1, 2014
[Marketing] AMA: The Spin Sucks December Webinar
Or, maybe you want to actually learn a thing or two about marketing and communications, digital and otherwise!! 'By Gini Dietrich It’s December. It’s the end of the year. We essentially only have three weeks left to do any real work. So, we thought, why not have a little fun this month? We’ve been very serious all year, what with months focused on crisis and internal communications and content and planning and more. This month—starting tomorrow with the 12 Days of Christmas—we’re going to make you think a little bit, but make you laugh even more. obsession.
MOBILEGROOVE | WEDNESDAY, SEPTEMBER 15, 2010
[Marketing] BEST & BRIGHTEST: COM #238: New Nokia CEO, UX & MSG “Pick Of The Week”
By way of background, Carlo Longino (our host at COM #238 this week) and Russell Buckley (perhaps best known now as Global Chair Emeritus; Mobile Marketing Association and AdMob Evangelist) launched the COM over at the MobHappy blog with this post on October 13, 2005. The countdown starts! Just one month until the Carnival of the Mobilists marks its fifth anniversary. Since then we’ve grown to over 100 and we continue to add new Mobilists and mobile enthusiasts around the world. firstname.lastname@example.org ). So let’s roll on with this week’s line-up. Read COM#237 here.
FRESHNETWORKS | FRIDAY, MAY 15, 2009
[Marketing] 1. Introduction to community management
Online communities Promoting Community Management Business chris brogan co-creation community management community manager customer communities freshminds FreshNetworks innovation Manager On the Web Online and offline online communities online market research social media Social network Twitter Virtual community Web web2.0 Tags: Holly Seddon Marketing 2.0 Image by massdistraction via Flickr. Brilliant and thrilling though it is, managing an online community is a strange and unusual job. Community managers will find they often fluff their words when describing what they do.
ENGAGING BRAND | MONDAY, MARCH 25, 2013
[Marketing] What is Profit?
To become more profitable.delivery more than you promise to your people, your customers, your market". You can only deliver promises made to your market by delivering on your promises to your team. When I qualified as a Chartered Accountant, my Dad told me. Never forget that the definition of profit is an outcome of leadership, not a goal in itself. To understand profitability you need to understand that profit is the difference between promises delivered and promises made. Business at it's heart is simply about humanity. Related articles. What is the customer experience.
DIVA MARKETING BLOG | THURSDAY, SEPTEMBER 15, 2011
[Marketing] More Tips To Rock Customer Care
Aimee Lucas ! " Becky chose the winner from comments dropped on her Diva Marketing interview post. Drum beat please. the winner of Becky Carroll's awesome book The Hidden Power of Your Customer is. Great interview check it out!). Aimee's comment rocks it out the most!" - Becky Carroll. My thanks to everyone who particiapted. Meeting new people via social media is what makes this world rock for me. love hearing people's stories. When I reached out to Aimee I learned that she had a vested interested in customers rock. asked Aimee if she would share some ideas with us. Thanks Aimee.
JEFF ESPOSITO | MONDAY, SEPTEMBER 17, 2012
[Marketing] Optimize, a [VIDEO] book review
You should read this book if: You are new to content, social, or search marketing. A few weeks back the folks over at Wiley passed me a copy of Lee Odden’s Optimize to do a video book review. The book itself is an outline for using content, social media and search engine optimization together to maximize success. Kind of like a big gooey PB&J sandwich. My full review is below: This post contains video, click here if you are having trouble viewing. You are thinking about building out any of those programs. You are in one of these disciplines and are looking to add to your mix.
IMAGINE YOUR REALITY | WEDNESDAY, JANUARY 15, 2014
[Marketing] How to draw on different perspectives to improve your business
Recently, for example, I’ve been working with a marketing coach, and one of the perspectives that he’s really brought into the equation is how important appearance is. 'I’ve been continuing to read the Necessity of Strangers which advocates for the importance of being open to working with people you don’t know, because of the fresh perspectives they bring to business. Different perspectives help you become more open-minded and entertain possibilities you wouldn’t be aware of otherwise. You lose your creativity and your sense of wonder. Blog Creativity
IMAGINE YOUR REALITY | WEDNESDAY, OCTOBER 16, 2013
[Marketing] Why overnight success is a cultural illusion we need to stop buying into
It’ll direct your marketing and everything else you do and it will fire you up because you know its what makes you successful. 'Overnight success is a cultural trope that is used in the business world and the artistic world to describe a company or person who is suddenly noted to be successful. The problem with the myth of the overnight success is that it can create a belief that you can be successful without having to do a lot of work. However, the truth is that a business or artist doesn’t become successful overnight. But it doesn’t happen overnight.
IMAGINE YOUR REALITY | THURSDAY, OCTOBER 10, 2013
[Marketing] The core values of your business define its greatness (or lack thereof)
If your business is scattered in terms of what it offers or pursuing multiple segments of a market, chances are the business doesn’t have its core values defined. 'In reading Good to Great , one of the core messages of the books is that the core values of your business define its greatness or lack thereof. If you don’t know what your core values are, then your business is defined by that lack of awareness and a consequent lack of awareness about what you can be great at. If your business knows its core values, those values inform the culture of the business.
IMAGINE YOUR REALITY | TUESDAY, MAY 7, 2013
[Marketing] Get Big-Business Tools from Web-Based Software for your Small Business
Some companies offer robust reporting tools, a holistic view of the state of a business, and can connect multiple functions like marketing, sales, project management and customer service. 'Running a small business isn’t easy, but there are new options that give small businesses more might. With web-based software solutions coming online every day, small businesses have more and more ways to manage its finances, grow its businesses, and reach its customers. Web-based software offers a compelling business case to small businesses, according to iPlanner.net. No more, no less. MarketWire.
IMAGINE YOUR REALITY | TUESDAY, APRIL 23, 2013
[Marketing] Can Your Business Benefit from Celebrating More?
What you can do, though, is use minor holidays and other celebrations as outreach tools to grow your business by building your customer base and supplementing your marketing plan. 'Note: This is a guest post from Melissa Ortiz: Meli has lived in six states in her 30+ years and prefers the Southwest, where snow doesn’t turn to slush and ruin good shoes. She is a lifestyle reporter for her local paper. was recently watching the film “I Hate Valentine’s Day” and I got thinking about small businesses. Sounds off-topic, right? Well, not so fast.
IMAGINE YOUR REALITY | WEDNESDAY, DECEMBER 5, 2012
[Marketing] Your business is a living entity
am establishing its boundaries and what it can do, even as I am providing a way to sustain it through activities that will support its life cycle both with clients and in the process of marketing. I don’t talk about my spirituality a lot on this blog, but I tend toward an animistic view of the universe and that includes thinking of businesses as living entities in their own right. Treating your business as a living entity can change how you approach business because you think of your actions in terms of how it would effect that living being. Blog business
IMAGINE YOUR REALITY | MONDAY, JUNE 11, 2012
[Marketing] What businesses can learn from video games
You need to be curious about your market, your customers, your competition, everything. I love playing video games. Right now I’m playing Metal Gear Solid 3 and Max Payne 3. It’s one of the activities I do to unwind from a busy business day, but it’s also one of those activities that I sometimes use to inspire my approach to business. What can businesses learn from video games? Be prepared. In a video game you have to be prepared. In business its the same. Being unprepared can be more costly to a business, because of what it can cost in time and income. Be curious.
IMAGINE YOUR REALITY | MONDAY, NOVEMBER 7, 2011
[Marketing] How to recognize and change limiting beliefs
This is a must have if you want to understand how to use Linkedin for networking, marketing, and sales. We all have them, but they can be well-hidden and sabotage us in our lives and businesses, when we least expect it. I’m referring to limiting beliefs. The other day, I realized I had a limiting belief that told me I could only make money if I was doing social media consulting. When I recognized this belief, I was startled and it made me see how I needed to make some changes to what I believed about my business and what I was actually doing in my business.
IMAGINE YOUR REALITY | MONDAY, JUNE 13, 2011
[Marketing] Why time spent on social media isn’t wasted
This can only occur when businesses stop looking at social media as just a technology or as just a marketing platform and begin to recognize its value as a social platform for connecting with people in a meaningful way. So often the chief complaint and fear I hear about social media is how much time it takes to do. Business owners don’t want to put time into social media for a number of reasons: 1. They aren’t sure there’s value in social media or how it applies to growing their business and retaining existing clients. The solution is simple. Tweet.
TWIST IMAGE | SUNDAY, DECEMBER 7, 2014
[Marketing] Seth Godin Doesn't Want You To Be Missed When You're Gone
digital marketing. marketing blog. marketing podcast. 'Episode #439 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How do you make change? How do you take the time to think about what''s next? What you''re going to do? How you''re going to do it? Does change come from a blog post? tweet? podcast? I''m lucky. Very lucky. get to do things like this. get to spend an hour with Seth Godin. Seth Godin doesn''t want to change you. Seth wants you to change yourself. It''s full color. You also just can''t buy one copy. Just listen.
TWIST IMAGE | TUESDAY, DECEMBER 27, 2011
[Marketing] The Five Business Books That Shaped 2011
" A lot of the words used to either describe Jobs or his direct statements are not only inspirational if you're interested in business, but it allows you to see how one of the biggest companies in the world wasn't looking at case studies and market research in an attempt to grow a viable business. We live in a new era of entrepreneurship and business ideas can be tested and marketed for success like never before. market research. Blog posts are great. few years back, I set a personal goal of reading one book per week. This year, I failed miserably. if that). dan pink.
LOUIS GRAY | THURSDAY, MARCH 10, 2011
[Marketing] Real Valley Stories: You Stay, Your Boss Has to Go
He had a hard time reconciling what the company said it did with what my colleague and I spent the most time doing - including our site rankings, IPO market predictions and the occasional interview with an industry luminary, like one I did with Scott Gannon, the then director of ecommerce at IBM. The new hire, a VP of Marketing, had apparently heard I had done some successful things even though our venture had practically flat-lined. Editor's Note: Part three in an irregular series of stories from my 12 years in Silicon Valley. For the most part, my classes were in the morning.
COLLECTIVE THOUGHTS | MONDAY, OCTOBER 21, 2013
[Marketing] The History of Android [Infographic]
'In 2009, Motorola Droid was released exclusively to Verizon and marketed as an iPhone alternative. The slide-out keyboard touted as a key advantage over the iPhone and sold 525,000 units in the first month. This milestone in Android history probably marks the beginning of #TeamAndroid vs. #TeamiPhone. Check out other Android’s milestones in the infographic presented by Startapp. Infographics android Google history infographic iphone mobile motorola t-mobile
COLLECTIVE THOUGHTS | TUESDAY, MAY 7, 2013
[Marketing] The Foundations of a Successful App [Infographic]
'App markets are becoming increasinlgy saturated, meaning many apps are having a hard time accumulating downloads. In fact, only one in six smartphone apps exceed 500 total downlaods. So what makes a successful app? Incorporating social features within the app provides significant value. And playing live with other people ensures a diverse experience. Check out the infographic below presented by StartApp to learn more about the foundations of a successful app. StartApp.com. Infographics
ENGAGING BRAND | TUESDAY, JANUARY 20, 2015
[Marketing] Why You Need a Brand Date Night
How proud are you of how you serve your market? Even enjoying what you do is NOT as powerful as taking pride in serving your market. 'How proud are you of what you do? Pride can be a weakness however ‘being proud of what you do’ is essential for your business. was reminded of how important by Jeremy Miller in a wonderful chapter in Sticky Branding, his new branding book. Reading Jeremy’s words reminded me of what stands out to me as a consumer – those brands who are proud of what they do and take pride in the service they give me.
WEB METRICS GURU | WEDNESDAY, FEBRUARY 2, 2011
[Marketing] Metrics that Matter vs. those which Don’t and Web Journal Mid January – Feb 1, 2011
Why Influencer Marketing Needs to Go Beyond Follower Counts. Why Influencer Marketing Is a Dangerous Fad (mashable.com). I read K.D. Paine’s post on Sometimes, metrics that ignore relationships are worse than no metrics at all citing a weakness of having measurements program that only crunches numbers while failing to look at the people and the relationships behind the numbers, it reminded me of lazy thinking (a.k.a. Paul Krugman’s blog post on Shiny Lazy People recently). recent M.I.T. Related articles.
GAURAVONOMICS | FRIDAY, NOVEMBER 5, 2010
[Marketing] When You Want to Change the World, a Lifetime is Short-Term
If you liked this post, you might also like: The Ultimate List of Meetups, Events and Conferences for Marketers, Entrepreneurs and Activists in Asia Low-Tech Real-Life Social Networking Game at NEN E-Leader Workshop Disruptive Skills, Gifts and IdeaSlivers The IdeaSliver Manifesto How to Build a Social Network Based on a Single Feature Mail Today on Why the Internet is the Perfect Hunting Ground for Entrepreneurs. At the recent Startup Fair organized by the IMT Ghaziabad Entrepreneurship Cell , I moderated a panel on the importance of vision for entrepreneurs. Share this on del.icio.us.
MICRO PERSUASION | THURSDAY, JULY 1, 2010
[Marketing] Getting the Mosterous from Posterous - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Getting the Mosterous from Posterous Posterous has a number of little features that I absolutely love. Whats great is that they primarily benefit those of you who consume and engage with my content. For more, see the photos I attached to the end of this post.) like how transparent this is. Strange! From email?
MICRO PERSUASION | MONDAY, JULY 19, 2010
[Marketing] Why One Blogger is Shifting to Friendfeed - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 19 Jul 2009 Why One Blogger is Shifting to Friendfeed Cloudnotes is a gem of a little blog I have been reading for over a year. But now the writer, Marshall Preddy, is trying something new. Friendfeed Permalink Tweet Comments 10 Comments Jul 19, 2009 Adam Clark said. Maybe I should? Jul 19, 2009 Brent Hopkins said. havent.
STEVE RUBEL | THURSDAY, AUGUST 12, 2010
[Marketing] The Nine Types of Browser Home Pages - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 12 Aug 2009 The Nine Types of Browser Home Pages via technobabble2dot0.wordpress.com My colleagues in the UK have an interesting post up about the the nine most common types of browser home pages. tend to fluctuate between iGoogle and Google. Whats yours and why? am always interested in how users set patterns to bow they use the Net - if at all. just have the new tab page open when I launch Chrome. Fosseng said.
STEVE RUBEL | SATURDAY, AUGUST 21, 2010
[Marketing] Listen to the Doers - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 21 Aug 2009 Listen to the Doers Last night was among the more memorable of my career. had the unique opportunity to dine with social media strategists who work for three giants. Joining me were (pictured above left to right) Michael Brito from Intel, Tony "Frosty" Welch from HPs personal systems group and Richard Brewer-Hay from eBay. full summary is here. Sound easy? Its not. lot of us think we know what works.
CONVINCE & CONVERT | SUNDAY, JULY 29, 2012
[Marketing] Not Tracking Social Media ROI is Your Fault
Drive Social Media ROI with Content Marketing. These software packages “tag” the lead by link and source, and enable your sales and marketing teams to ascertain total booked revenue that came from particular social initiatives. Broadening the social media ROI conversation to include current customers also spotlights the extraordinarily important (and monetizable) benefits of socially-enabled customer service, product development, and market research. Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper.
GEOFF LIVINGSTON | TUESDAY, JANUARY 18, 2011
[Marketing] Please Retweet This
Almost every single one of us have asked for and have been asked to RT for a fellow marketer, friend, or simply a follower. In life on Twitter, it’s virtually impossible to move far into one’s career without being asked to retweet (RT) something. But as time passes, more and more influence formulas are tied to RTs as a metric. This impacts the value of receiving RTs, both positively and negatively. There seems to be people who will ask for a RT on just about anything they do. Given the lack of capital that is involved in kicking out a RT these days, does it mean anything?
SPIN SUCKS | THURSDAY, AUGUST 12, 2010
[Marketing] Metrics and Tools Used for Social Media Effectiveness
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 12 2010 Metrics and Tools Used for Social Media Effectiveness By Gini Dietrich | Email | Print | 14 Comments | Video blog day brings a question outside of the PR industry! They tell me how much I’m spending on marketing and how much how much I’m earning.
SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 28, 2011
[Marketing] Is 'Like' The New Share?
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Relevancy: Why Search Is Unreliable » Is ‘Like’ The New Share? Mashable reports that Facebook has updated its Like button to include the features and functions of the old Share button. Does that require a big “so what? Actually, this could be a big boost to your content on Facebook. Users previously weren’t sure what to expect from the Like button. This can only grow in number.
SMALL BUSINESS MAVERICKS | FRIDAY, APRIL 8, 2011
[Marketing] Should You Use A Ghost Twitterer?
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Ghost Twittering is a controversial subject. Some people say it’s not right. Others live by it. say do it if it works for you, but it clearly isn’t for everyone. can’t imagine someone like Mark Cuban, for instance, using a Ghost Twitterer. Oprah Winfrey, however, has many more things to think about than tweeting 140 characters every 10 minutes (I’m not saying Oprah uses a ghost Twitterer).
SMALL BUSINESS MAVERICKS | SATURDAY, MAY 7, 2011
[Marketing] Types Of HTML 5 Content | Small Business Mavericks
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. Lately, HTML 5 has been in development and will likely see a public release within the next couple of years. Every now and then I stop by the W3C website and see how it’s going, checking on the latest developments and the direction of the Web’s most prolific programming language. With Web 2.0
TWIST IMAGE | SATURDAY, JANUARY 29, 2011
[Marketing] Find Your Vision And Creativity
Forget that fact that Alex was one of the guy's behind one of the most exciting advertising agencies of all time ( Crispin Porter + Bogusky ), and forget the fact that many in the marketing community (myself included) consider him one of the smartest creative minds our industry has ever seen. marketing community. I want to be Alex Bogusky. and you should too. while back, Alex decided to leave it all behind and look for something else. He also now hosts his own online show, and this week's episode is called, Unlocking Your Personal Vision. This should inspire you. alex bogusky.
SOCIAL WAYNE | MONDAY, SEPTEMBER 13, 2010
[Marketing] Join me for #GEOChat live from Gowalla’s HQ in Austin, TX, Tuesday at 2pm. Have your LBS questions ready.
EST and the response has been great so far with various individuals from marketing agencies, media outlets, and location-based services participating. Original graphic by Jess3 ! few weeks ago I launched #GEOChat a weekly location-based twitter hashtag conversation about all things location. GEOChat is just one out of three location-based twitter hashtag chats. There’s @4sqchat and LBSChat that take place on Monday and Thursday night at 9:00 P.M. EST. #GEOChat takes place every Tuesday at 2:00 P.M. How can you participate? Be ready tomorrow at 2:00 P.M.
WRITTENT BLOG | WEDNESDAY, MARCH 27, 2013
[Marketing] Social Media for Small Businesses: How to Get Started in 5 Steps
With technology and internet marketing trends changing so fast these days, it can be hard to keep up. Social media is an excellent example. Which platforms should you use? How often should you publish updates? What kinds of content should you publish? Don’t worry – getting started with social media for small businesses doesn’t have [.]. Company News
CONVINCE & CONVERT | SUNDAY, OCTOBER 30, 2011
[Marketing] B2C Facebook Results Are 30% Above Average on Sundays
However, one finding that we uncovered in the research is that there may be a large opportunity for B2C marketers on Facebook on Sundays. Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. Social Timing Insights. View more presentations from Argyle Social. Secondarily, YOU should know better. Important?
ARI HERZOG | WEDNESDAY, AUGUST 28, 2013
[Marketing] Facebook Changes For Me — and You
AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'I want to delete my Facebook account. I’ve wanted to do this for years. Because of my roles as a city councilor and a board director and how Facebook is almost required for constituent relations, I can’t delete my account. But I can refrain myself. can force myself to only use groups and pages — where my hats intersect with others — without writing new updates or comments. don’t know why I didn’t think of it before. Media Facebook identity
ARI HERZOG | WEDNESDAY, AUGUST 28, 2013
[Marketing] No FOMO Here
AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'Picture this. You’ve just uploaded a selfie to your favourite social media website using your phablet when your FIL shares a supercut of a srsly mortifying twerking session. You immediately unlike his page because there isn’t an emoji capable of expressing your desire to vom: apols, but it’s time for a digital detox. That paragraph includes 9 of 1,000 new words added to the Oxford Dictionary Online this year. Or is the point that they’re used online and nowhere else? Forget Miley.
ARI HERZOG | SUNDAY, JANUARY 13, 2013
[Marketing] Why to Save and Share Twitter Testimonials
When he's not blogging, Ari works with people and brands to improve their digital marketing. Favoriting is not a new Twitter concept — but it kicked off last year when you were able to instantly tell the writer of the tweet that you liked it. In the past, favoriting a tweet was only known to you (or to someone who clicked into your favorites). Now, if I tweet something and you favorite it, I’m alerted. Think of a Twitter favorite as a Facebook like. You do it because you identify with it. analogize my favorites as LinkedIn testimonials. Got a question? Need help?
ARI HERZOG | FRIDAY, OCTOBER 12, 2012
[Marketing] How to Blog About Anything You Want
When he's not blogging, Ari helps brands improve their digital media marketing. Some bloggers are uncomfortable writing outside their comfort zone. These are usually the same bloggers who think the whole world knows them and reads their every word. NEWS FLASH: The whole world is not reading your blog. Don’t write for the world. Write for you. The moment you stop writing for yourself is the moment you start selling yourself to someone else. You want to know how to blog about anything you want? The answer is so easy it’s trademarked: Just do it. Got a question? Need help?
ARI HERZOG | SUNDAY, FEBRUARY 20, 2011
[Marketing] You Will Love Danny Brown
If his name sounds familiar, you may know him through his founding of the 12 for 12K Challenge , a social media for social change campaign, or for co-founding Canadian marketing firm Bonsai Interactive. Many thanks to long-time commentator and fellow web writer Danny Brown for publishing a guest article of mine on his blog recently. wrote a 243-word piece with a desire to share with his blog readers. If curious what I wrote, head over there to read my thoughts why bloggers are ignorant. also write a blog from my city council desk. Contact me today: Twitter | Email | 978.558.0008.
ONLINE COMMUNITY STRATEGIST | SUNDAY, JANUARY 24, 2010
[Marketing] When members go rogue and other community frustrations
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed When members go rogue and other community frustrations January 24, 2010 in Community management | Tags: community manager , online communities I have a rogue group of members in my community. They don’t think I know it. But I know it all too well. Their tactics are completely juvenile. They plot against other members, and pat each other on the back when their antics cause others grief. have struggled with handling this group.
ONLINE COMMUNITY STRATEGIST | FRIDAY, JUNE 11, 2010
[Marketing] Here's why you can't leave a community unmanned
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Here’s why you can’t leave a community unmanned June 11, 2010 in Community management First off, this is not a bash against my former employer. They did what they had to do, much of which involved figuring out next steps for the community and how they’d like to see it develop going forward. That, I understand. After all, no one knows the struggles better than me, the person who launched and managed it from its infancy. del.icio.us
KIKOLANI | FRIDAY, JUNE 8, 2012
[Marketing] Fetching Friday – Resources Mashup & Human Slingshot
The 10-Step Content Marketing Checklist – Check these off, and — based on my experience in my own businesses and those of my students — you’ll have the right framework to create a successful program. 10 Popular Memes Masquerading as Marketing Campaigns – We’ll save the do’s and don’ts of using memes in your own marketing for another post, but to wet your appetite, let’s first take a gander at these creative examples of meme-jacking for marketing. The Resources Mashup. Blogging / Writing. Business / Career. Learn more about it here.
SPIN SUCKS | FRIDAY, SEPTEMBER 3, 2010
[Marketing] #FollowFriday: Randy Hall
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 03 2010 #FollowFriday: Randy Hall By Gini Dietrich | Email | Print | 1 Comment | I’m going to preface this #FollowFriday by saying Randy Hall doesn’t blog as much as he should, but that doesn’t undermine the brilliance he exudes when he does post.
KIKOLANI | MONDAY, SEPTEMBER 24, 2012
[Marketing] How to Leverage the Potential of Blogger Outreach
think of blogger outreach not from the perspective of an online marketer, but somebody who actually wants to strike up a conversation with the best in the field. Twitter let’s you do so many things and apart from all the micro blogging and social media marketing that it helps accomplish, it also helps you find the link building opportunities that you are searching for. After all, internet marketing is not just about link building is it? How to Become a Local Business Marketing Expert as a Blogger. What is Blogger Outreach? Photo Credit: Kenneth Yeung on Flickr.
FIREBELLY | WEDNESDAY, OCTOBER 9, 2013
[Marketing] Obamacare And Social Media: 5 Must-Reads
By Chris Miles Rolling out with the official opening of the new federal health care exchanges is a significant marketing campaign by the White House to inform and get people signed up for health insurance. Part of that marketing campaign is a social media push, designed to be cool and sexy. 'The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. Read all about it below. GetCovered Obamacare Square: Health Care Tries to Go Viral.
SOCIALNOMICS | WEDNESDAY, JULY 3, 2013
[Marketing] 5 Ways to Build Your Brand on Instagram
Underneath is a powerful marketing machine if harnessed correctly. Hashtags help brands enter the conversation and get a little free marketing, but make sure to use both brand-specific as well as generic hashtags to reach as wide an audience as possible. 'Instagram is billed as the fun and quirky way to share photos, but don’t let it’s playful exterior fool you. Instagram’s popularity is growing everyday as the site currently hosts 130 million monthly active users with 45 million photos and one billion likes shared per day. Hashtag It. Not sure what hashtag to use? Get Personal.