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  • TWIST IMAGE  |  THURSDAY, AUGUST 30, 2012
    [Marketing] 12 Great Business Books Coming Your Way
    Authenticity in marketing? The man behind Duct Tape Marketing is back with his latest book. So, if you like Duct Tape Marketing and The Referral Engine , this one will be right up your alley. duct tape marketing. Looking forward to reading about what's next? It turns out that there are a slew of new business books heading our way. In scanning through the Amazon Kindle store, I just spent a small fortune ordering some new books from some of my favorite thinkers. Here's a list (in alphabetical order). I'll wait, go get your credit cards. Chapman. My good friend, C.C.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, OCTOBER 17, 2011
    [Marketing] There Is Lots Of Money In That Data
    Hewlett-Packard this month bought Britisih software firm Autonomy, a market leader in unstructured data search, for $12 billion. The collection, analysis   and use of   consumer data is and will continue to both be valuable and yet threatening to privacy and individual preferences.  Think about the implications already being revealed.  How and what you communicate and associate with reflects your character, affinities and values. All of the related data is for the world to see and organizations to use both for you and against you. Data drives everything we know and don’t yet know.
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 28, 2011
    [Marketing] Top 5 Mobile iPhone and Android Apps
    Understand the Market: It’s key to understand if the market is ready for such an app. Does the market want something like this? I was recently in a bookstore and came across a couple books I was excited to check out right away. However, I didn’t grab them and run to the register as I would have a couple years ago…instead I pulled out my evernote app on my iPhone jotted down the title and author. Then as I walked out, I pulled up Amazon and purchased them with 1-click for my Kindle app. However, is the app really that great? Is it inexpensive? Easy to use?
  • ENGAGING BRAND  |  MONDAY, MARCH 3, 2014
    [Marketing] Showing Up - First Step in Social Engagement
    Social marketing needs you to show up regularly, consistently, with humility and with a belief in what you are showing up for.( The truth is that social marketing is never 100% right. In fact I would go as far as to say.great social marketing shouldn''t be perfect, shouldn''t always be right as this allows room for the customer to interact and start a conversation with you. Are you unclear about what your social marketing aims are.then define them. Showing up is half the battle. Tweet this ). It may be lack of time or once this new client is secured. All excuses.
  • AKAMAI MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Marketing] The Cost of a Tribe
    Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. That’s why marketing professionals and sales people have jobs. Apple is the KING of understanding people’s motivations.which is why, as I write this, the Apple stores in my area are preparing for a deluge of lines when the new phones announced today become available, even though there are many other awesome smart phone options on the market today. ” It’s truly an outstanding and exciting result of the democracy of the internet. Tweet.
  • BILL HARTZER  |  TUESDAY, APRIL 29, 2014
    [Marketing] How Google Brought SEO Back to the United States
    The emphasis is on Content Marketing and Media Outreach, as well as Blogger Outreach: something that can’t easily be outsourced to companies in India and in the Philippines. As an SEO, my emphasis, like many other SEOs I talk to on a regular basis, has evolved into more of a public relations and content marketing role than simply someone who is “getting links” for a client. During my participation at the Pubcon SFIMA Conference in Fort Lauderdale last week, William Leake mentioned something that I have not realized before. What?!? How’s that?
  • KIKOLANI  |  TUESDAY, MARCH 17, 2015
    [Marketing] How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic
    Ann Smarty is the Brand and Community Manager of Internet Marketing Ninjas and founder of MyBlogU. Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea. Weekly Social Media Editorial Calendar. Here’s a sample social media editorial calendar you can steal: Pre-Scheduling. So I have to spread out. Weekly tasks (Friday). As-it-happens tasks.
  • KIKOLANI  |  FRIDAY, JANUARY 27, 2012
    [Marketing] Fetching Friday – Resources Mashup & Yosemite HD
    How Bloggers and Content Marketers Can Generate Unlimited Video Ideas – How to come up with great video ideas to create a regular video publishing schedule. This post walks through how to investigate your competitors’ various online marketing strategies. 11 Social Media Marketing Gurus Revealed Their Best Social Media Traffic Source The author asks social media gurus what their favorite social media channel is to drive traffic and why. The Resources Mashup. Blogging / Writing. Business / Career. Learn what it is and how to do it. Freelancing. Find out how!
  • SPIN SUCKS  |  FRIDAY, JULY 10, 2015
    [Marketing] The Spin Sucks Inquisition: Jason Mollica
    If you need media training, PR/social marketing guidance, or even crisis communication help, he’d love to chat with you. By Gini Dietrich. You know how there are certain people in your industry that you immediately respect because they’re smart, thoughtful, and open-minded? Even if you’ve never worked with the person—or met in person—you can tell what kind of character they have by how they treat other people in heated discussions. That is Jason Mollica. You’ll see what I mean when you read his answers to our questions here. So there is that. They absolutely do!
  • DANNY BROWN  |  WEDNESDAY, AUGUST 25, 2010
    [Marketing] Imagine If - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Imagine If August 25, 2010 16 voices share yours! Share Save Instead of blowing $50,000 on the staff Christmas party, companies offered employees the option of a smaller bash and donated the rest to a local charity. Instead of sending employees on a team-building exercise to the woods, companies sent them on a team-building exercise to renovate a playground in a run-down area. Imagine if. Enjoy this post? Wish it didnt, mind you. Nice thoughts. Baby steps.
  • BLOGGER XPERTISE  |  WEDNESDAY, OCTOBER 17, 2012
    [Marketing] Forget about SEO, develop a user-centric content - Blogger Xpertise
    from "search engine marketers" and "search engine specialists" trying to sell us their services. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions.
  • TWIST IMAGE  |  TUESDAY, JUNE 21, 2011
    [Marketing] Comparing Apples To BlackBerrys
    Many people didn't think Apple (a computer manufacturer) could never successfully produce and market a smartphone and those same people probably questioned a search engine's ability to create a mobile platform like Android. PlayBook 's lack of success (RIM says that only 500,000 tablets are in market) compared with the iPad is indicative of this. The PlayBook was announced long after iPad's initial in-market success and prior to the launch of iPad 2. In the end, RIM 's Achilles Heel is not marketing or technology. Research In Motion had a tough week last week.
  • SOSHABLE  |  TUESDAY, OCTOBER 12, 2010
    [Marketing] TK Carsites Wins 2010 Automotive Website Award (AWA) for Best Website Technology
    PCG Digital Marketing selects TK Carsites to receive a 2010 Pinnacle Automotive Website Award in the Search Marketing category at the AWA breakfast ceremony in Las Vegas. Irvine, CA (October 13, 2010) PCG Digital Marketing today announced that TK Carsites was chosen to receive a Pinnacle 2010 Automotive Website Award (AWA) for search marketing. TK Carsites was chosen to receive the Pinnacle award for search marketing. The Pinnacle award is the highest recognition the AWA provides in the AWA Search Marketing category. Contact PCG Digital Marketing.
  • KIKOLANI  |  FRIDAY, NOVEMBER 2, 2012
    [Marketing] Fetching Friday – Resources Mashup & Share Your Best Post
    Networks You Can Use for Guest Blogging and Blogger Outreach – The following are nine networks for guest blogging and blogging outreach that you can use to market your business for increased exposure and additional backlinks. Crash Course in Conversion – Every marketer’s purpose is to maximize their return on investment – 5 conversion concepts to make your pages more focused, persuasive & successful. Track these 6 key metrics for measuring marketing effectiveness. The Resources Mashup. Blogging / Content. Business / Career. Freelancing.
  • BRASS TACK THINKING  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] The Wicked Social Media Backhand
    Because of this, any money that would be invested in ensuring a staff member is free to communicate and update social feeds must be shared with the traditional marketing department, which is significantly more costly. What makes it even more difficult is that up until recently, companies and marketing agencies have pushed the whole “cold-calling&# approach, something I’ve learned from Scott (mentioned above), and hopefully after reading his book I’ll have a better understanding of the new direction marketing has undertaken. Or whether they really care.
  • MINDJUMPERS  |  TUESDAY, MARCH 29, 2011
    [Marketing] Check-in on Product Discussion and Get Rewarded on German Rating Site
    It markets itself as a social network, which lets users share their product experiences. With status rewards for highly involved consumers — and not least the chance to discover something new — and both feedback-gathering and marketing opportunities for companies and brands, “The Chicken&# thus offers great business opportunities for both sides. Tweet On the web, multiple sites for collecting customers’ ideas on different products and goods are available. However, another one has joined the team – and this one is called “ The Chicken ”. Location-based check-in model.
  • GEOFF LIVINGSTON  |  SUNDAY, JANUARY 9, 2011
    [Marketing] No More Gurus! 10 Great Online Keynotes
    The “guru&# circle consists of consultants and service providers who market to organizations that need social media and online communications services. Sandberg is second-in-command at Facebook and oversees the firm’s business operations including sales, marketing, business development, human resources, public policy and communications. Read this Quora post about “ interesting speakers on social media.&# It features some of the most well known voices touting each other. Who would be left to discuss online media? Andrew Rasiej, founder, Personal Democracy Forum.
  • MINDJUMPERS  |  SATURDAY, JUNE 26, 2010
    [Marketing] TODAY: The UN International Day Against Torture
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Through joined efforts from bloggers all over the world, today will hopefully be a day where people pay attention this important issue.
  • GEOFF LIVINGSTON  |  WEDNESDAY, AUGUST 12, 2015
    [Marketing] Why Millennials Are Luke and Leia and Gen Xers Are Han Solo
    It’s also about customization and personalization for the middle of the market as well as your top players. Jamie Notter and Maddie Grant just published a new book When Millennials Take Over that details the processes and culture that businesses need to adapt. The book comes at a critical time. According to the authors, successful companies are moving to embrace the new work culture of the future (or the present, depending on your perspective) and drive business. We thought it would be great to have a conversation with them at xPotomac on August 27th and discuss. MG : We’re not lost.
  • DIGIGEN  |  WEDNESDAY, MARCH 3, 2010
    [Marketing] Cool Stuff: Philips Cinema and Parallel Lines
    Carousel is embedded below. Beautiful. The video for Parallel Lines is set to go live this Friday, but there are previews going on on the Philips Cinema channel. have just viewed and it looks stunning, thoroughly wetting my appetite for more. Link Here to Philips Cinema Facebook Page Posted in cool stuff | Tagged carousel , cool stuff , parallel lines , philips blog comments powered by Disqus « One to Watch: TheBlogPaper.co.uk Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • KYLE LACY  |  THURSDAY, JUNE 2, 2011
    [Marketing] Why I’m Not Impressed with the Twitter Follow Button
    love Twitter as a communication and marketing tool because it works for me. On Tuesday Twitter announced that it has released a “cool new button&# that allows a company to insert a Follow button to help users interact and follow their brand on Twitter. From the Twitter.com blog: “For publishers and brands, adding the Follow Button to your website and using Twitter to stay connected with your audience is a powerful combination. People who follow your account are much more likely to retweet and engage with your Tweets, and to repeatedly visit your website. twitter
  • IMAGINE YOUR REALITY  |  TUESDAY, AUGUST 27, 2013
    [Marketing] Wise Words of Business: From Top Dogs To You
    The Chief Marketing Officer of GE has always been an overachiever, and it almost killed her career. Article by  Caitlin Somers. Caitlin is a business consultant and mom of three. She enjoys writing when she isn’t busy carpooling or volunteering at her kids’ school. Business success isn’t a walk in the park, it’s more like an uphill battle with only a few survivors. Only nine percent of small businesses have a chance of succeeding more than ten years, according to Small Biz Trends, but that never stopped titans from trying. Bob Parsons: Go Go Go Daddy. She is glad he did, too.
  • SOCIALNOMICS  |  TUESDAY, JULY 10, 2012
    [Marketing] LinkedIn earns 20x more $ per user than Facebook
    LinkedIn spends 33% of revenue on sales and marketing. With LinkedIn making 20x more money than Facebook per user (as reported by BusinessInsider below),  it’s no wonder that Facebook announced this week plans to produce a recruiting package to rival LinkedIn. The hope is that they can secure some of the lucrative dollars that LinkedIn is raking in. Also, Facebook is aware that LinkedIn is having to rent office space in Sunnyvale for its sales personnel as they’ve already outgrown their Mountain View headquarters. Perhaps they will rent the space from Yahoo? cents.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 29, 2014
    [Marketing] 3 Ways to Ensure Your Social Promotions Follow the Law
    Image via BigStockPhoto.com Sophisticated marketers have a lot on their minds these days, such as developing and reaching audiences, creating consumer connections with meaningful content and campaigns, demonstrating business results, and doing it all in compliance with legal rules and guidelines. This important section “requires the disclosure of a material connection between a marketer and an endorser when their relationship is not otherwise apparent from the context of the communication that contains the endorsement.” Are Your Promotions Legal? Sweeps or #ChanceToWin).
  • MINDJUMPERS  |  FRIDAY, AUGUST 20, 2010
    [Marketing] Facebook Goes Live with New Video Channel
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved What can you do with the app? Facebook Live has channels for features and events. Sharing Facebook Live with your friends is very easy, as well.
  • ENGAGE  |  SUNDAY, MARCH 9, 2014
    [Marketing] Content Consuming or “Processing”?
    As marketers, we talk nonstop about engaging our audience. Now a conference session isn’t a perfect analog for content marketing—but it’s pretty good. If the presenters were, in a real sense, marketing their insight to us, the audience, then what was the nature of our “engagement?” But marketers can’t achieve that magic moment without addressing the intricate (and evolving) mix of processes that enables such a connection. And we focus obsessively on the kinds of content we produce and the channels in which we distribute it. Watching? Listening? Taking notes?
  • SOCIAL WAYNE  |  SATURDAY, MAY 25, 2013
    [Marketing] Report: Google to Fund, Develop Wireless Networks in Africa
    In an article from the Wall Street Journal it reports that Google is planning to fund,and develop wireless networks in emerging markets such as Africa. We’ll see a new wave of innovation from those emerging markets as more people will have access. GOOG -1.07% is deep into a multipronged effort to build and help run wireless networks in emerging markets as part of a plan to connect a billion or more new people to the Internet. think this a great move for Google and also will be very beneficial for the communities in Africa to grow and connect. Google Inc.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JULY 5, 2012
    [Marketing] Get Big By Getting Small
    Small teams are the new big because small gives you the flexibility to change the business model when the market suddenly shifts. It used to be that the BIG Companies could always out perform the small. They had more money for advertising, product development, sales, distribution, technology and human resources. It seemed that the bigger you got the more stuff you had to manage. Then managing more stuff became wasteful, slow and bureaucratic. Then the BIG called in management consultants to teach them how to manage the BIG more effectively. The BIG Need To Get Small. Create Joy in Work.
  • BILL HARTZER  |  FRIDAY, FEBRUARY 4, 2011
    [Marketing] Report: Social Media Responsible For Only 3 Percent of Web Site Visits
    Despite the exponential, widespread, and breathlessly documented rise in social media activity and usage, many of us don’t have a great way to quantify the value of social media marketing to bottom-line business results. There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. Apparently, according to a report that I wrote about recently, social media spending is going up. But is this really a good decision? Perhaps. Social Media
  • SPIN SUCKS  |  WEDNESDAY, MAY 9, 2012
    [Marketing] Three Things Your New Company Needs In Order to Dominate
    Your awesome website, elevator pitch, logo , and marketing and social media strategy are all part of your brand, but they need to be cohesive in order to make sense and be sharable. Today’s guest post is written by Micah Smith. . It’s pretty safe to say no one likes a crappy economy. Salaries and jobs have been cut, people have lost their homes and livelihoods, gas prices have gone through the roof, and many people are starting from scratch. The good news is incredible things tend to rise from the ashes. An Awesome Website. And we know what a good online presence looks like. What isn’t?
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 16, 2014
    [Marketing] How This Fashion Brand Found the Sweet Spot in Blogger Relations
    huge part of this brand’s marketing strategy is blogger outreach. Sam Zivot is the brain behind all of Lorna Jane’s digital marketing, including blogs, social, email and search strategies. Lorna Jane’s multifaceted blogger outreach strategy matches the different components of their marketing strategy. Marketers can often score posts from sending free products. Image via BigStockPhoto.com. Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. Meet Sam.
  • MINDJUMPERS  |  THURSDAY, AUGUST 26, 2010
    [Marketing] 7 Important Steps to Great Business Communication
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The Social Media Policy – not just for the big players Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance » 7 Important Steps to Great Business Communication Posted by Marlene Friis Aug 26th, 2010 Tweet Because of my interest in business communication, I have made some research on some basic, but very important steps within the field. Here, I’m referring to communicating to an audience whether it’s by e-mail, a presentation etc. This also makes your audience trust you.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JANUARY 8, 2014
    [Marketing] The Best Kind Of Content Curation Is …
    Content curation has become a popular way for bloggers and online marketers to create new content for their audiences. One reason it has become so popular is that it doesn’t take as long to compile a list of links on a particular topic and add those to a blog post as it does to create new, original content. But … and here’s the rub … original content is better for you and your readers. It’s less filling, goes down easier, and tastes better. Not to mention, it helps your content rank better and provides more value for your readers. Don’t believe me?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, NOVEMBER 20, 2008
    [Marketing] Statistics on Advertising during a Recession
    I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive. As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness. But here is some real data that you can use to illustrate why that is a bad idea. because everyone has increase ad spending! Full Disclosure : I got these stats from a paper called Innovating through a Recession by Professor Andrew J.
  • SPIN SUCKS  |  MONDAY, OCTOBER 4, 2010
    [Marketing] Customer-Centric and Customer-Centered Organizations: Which Do You Prefer?
    It talks about how to understand how your customers make decisions so you can create and market the products and services they will buy. While you take the customer into the creation and marketing process by understanding who they are and how they buy, they don’t actually have a say in what you provide. The flip side is bringing your customer into the creation and marketing processes. For example, Apple.  They build products that customers love, but the customers don’t get a say in the functionality of those products. So, which organization would you rather buy from?
  • PROACTIVE REPORT  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Social Media Training a Resume Must-Have?
    “Anyone looking for a job in today’s competitive market without using social media is at a distinct disadvantage.” So says Leonard Witt ,  the Robert D. Fowler Distinguished Chair in Communication and founder and executive director of the Center for Sustainable Journalism at Kennesaw State University. Witt points to data from CareerBuilder: Social media is one of the top ten hiring trends in 2010. One in five employers plan to add social media responsibilities to a current employee’s job description. They plan to offer social media training to prospective candidates.
  • DREW'S MARKETING MINUTE  |  FRIDAY, MARCH 23, 2012
    [Marketing] The path is never straight
    Victoria writes:   I am so interested in marketing but don’t really understand the best path into the business.  I was just wondering if you could tell me a bit about your story and how you got to where you are today.  . I am currently a sophomore in college and I was wondering if you had any advice or words of wisdom to share. . I’m happy to share my story but realize that if there is a single truth in our business, it’s that no one’s path is the same and there are many paths that lead to the same place. Sit back, this might take a bit. love helping people.
  • ENGAGING BRAND  |  TUESDAY, MARCH 24, 2015
    [Marketing] Define Your Point of Difference Like Van Gogh
    So what has this to do with marketing your point of difference?? It is their perspective of the subject that the buyer is attracted to… Imagine a canvas, see it as your market. Do you truly understand your point of difference? For many entrepreneurs it is one of the hardest parts of developing your brand. It should be easy but being average, being similar is what we are all trained to do. We are taught to fit into the norm yet the norm is what is boring us all Click To Tweet. What struck me was how different the paintings were! Imagine your subject, see it as your offer.
  • DIVA MARKETING BLOG  |  THURSDAY, AUGUST 9, 2012
    [Marketing] Social Media Scales of Engagement
    As a marketer living in the age of social networks I think about what engagement means in terms of bringing a brand to life. Are turning one of the most exciting and innovative communication stategies of 21st century marketing into another mundane messaging channel? . 4. This week I was called to jury duty. The Honorable John Doran, Jr. presided. jury selection is much like making a film or a commercial. There are a lot of stops, starts and waiting around while lawyers and judge side-bar conversations that you can't hear but would so love to be invited to the party. his and ours.
  • VIPER CHILL  |  MONDAY, FEBRUARY 14, 2011
    [Marketing] Radical Transparency: Welcome to ViperChill v2
    The other day I sent out this tweet: My friend Pat replied with: Before I wrote the tweet I was reminded how far I, him, and other ethical marketing bloggers out there have to go in order to help change the perceptions of this industry. This person will be handling my emails (don’t worry Cloud Living customers, I’ll still be receiving yours), dealing with any customer issues besides marketing questions, and interacting online as a part of this brand. So, when I have an announcement to make, you should know that I’m going to have some very big things to say.
  • LOUIS GRAY  |  TUESDAY, AUGUST 31, 2010
    [Marketing] The Five Stages of Filtering, Relevance and Curation
    Mona Nomura of Pixel Bits today talked about the serendipity algorithm and what it means to marketers looking to leverage machine learning. Disclosures: I am vice president of marketing at my6sense. There is no question that content creation and sharing is exploding and people are completely incapable of giving every single message and item their full attention. And many smart folks are looking to bring solutions to find the best and ignore the rest. As I see it, there are five major ways companies and individuals take on the topic of relevance. 1. Examples: Amazon.com , my6sense.
  • SOSHABLE  |  MONDAY, JANUARY 7, 2013
    [Marketing] Rockefeller. Carnegie. Google? How Will the FTC Outcome Impact the SEO Game?
    Google also agreed to give marketers more control over their Google AdWords campaigns removing restrictions that prevented any online marketing company from managing their campaigns on competing web platforms. The playing field between search engine companies however should now be less competitive and designed to give the marketer more of an advantage with their SEO campaigns. Marketers can now implement a stronger advertising campaign for their clients across a broader spectrum of search engine. These men single handedly changed the world. Related articles.
  • SOCIAL WAYNE  |  FRIDAY, FEBRUARY 11, 2011
    [Marketing] Day 11: People of color impacting the social web – Mike Street #28DaysofDiversity
    Prior to joining Syndicate Media Group, he served as the Director of Social Media Marketing for a boutique marketing agency which serviced clients such as Paul Stuart, Basil Hayden’s, and Courvoisier. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. How can we use technology to close the digital divide?
  • LOUIS GRAY  |  MONDAY, FEBRUARY 7, 2011
    [Marketing] knowabout.it: For The Links You Might Have Missed
    Disclosure: I am VP of Marketing at my6sense , a service focused on providing personally relevant items from your social and news streams. Solving the information overload problem in the fast-moving world of social media is an incredible task - one that seems to be increasing as we take on more networks, more followers and more places to get impacted, from our PCs to tablets and mobile phones. Even the most focused among us can't get to every great link that gets passed to us from friends, which is why the "news will find me" strategy of years past simply doesn't pass muster any more.
  • SOCIALFISH  |  SUNDAY, SEPTEMBER 2, 2012
    [Marketing] What freedom in a humanized culture looks like [case study]
    process-driven businesses are run like machines (and we know what Jamie and I think of those!) – optimized for performance and efficiency, but unable to be agile and plagued with engagement problems. - the market shifts, and the company can’t adapt – it “generally grinds painfully into irrelevance” (love that phrase! Jamie posted about this last week , and I think we’re both just at the beginning of a whole series of possible posts about the human attributes we see in this Netflix slide deck about their corporate culture. Stay creative and small?
  • GET SOCIAL PR  |  MONDAY, SEPTEMBER 30, 2013
    [Marketing] Why Use SoCXO to Feed Your Community
    For example, I am interested in social media marketing, so I program SoCXO to send me content related to that topic. Additionally, it exposes me to new perspectives and broadens my understanding of marketing, social media, and online communication. Making yourself relevant to people is being what they are interested in, and a good way to that is through sharing helpful content. The immediate problem of that is wading through mounts of content to find gems your social media audience will like, which takes time — a lot of time. Of course not. Enter SoCXO. Opinion
  • THE WAY OF THE WEB  |  SATURDAY, JULY 3, 2010
    [Marketing] One potential USP for Diaspora
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? And they’d originally set a goal of $10,000.
  • MYRLAND MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] General Counsel: “Lawyers, Know My Business”
    During my in-house legal marketing days, we had the water company as a client. Even though the rapid-fire GC Panel at last week’s LSSO Raindance Conference was filled with pages full of suggestions (some of the one-liners were priceless), there were a few recurring themes I can’t get out of my head. We’ll start with just one of those themes today, but I will tackle more in the coming days. If you look below, you can see a few Tweets I shared as I listened to our panel. If you see abbreviations, please remember we are limited to 140 characters on Twitter. Clients notice.
  • NOWSOURCING  |  TUESDAY, JULY 27, 2010
    [Marketing] 10 Ways Geolocation is Changing the World
    He is the founder of MomentFeed , a location-based marketing, strategy, and technology firm. Since becoming widely adopted just a couple years ago, social media has supercharged social action, cause marketing, and social entrepreneurship. It gives you info on in-season foods, those coming in-season, farmer’s markets, and links to recipes. In time, location-aware apps will guide us not only to the grocery store or farmer’s market but through them. This post was written by Rob Reed. Social media has changed the world. We’re doing the same for energy.
  • SIMON MAINWARING  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] Finally! #WeFirst Social Branding Blueprint available today with very special offer!
    The companies, projects and customers you could serve… … if you got the same marketing support as the top brands in the world. After 15 years in corporate life I became an entrepreneur 3 years ago, and the lessons I had learned consulting to Fortune 100 brands on their marketing as well as the community that supports We First, made all the difference to its rapid success. Javier Rodriguez, Group Marketing Sustainability Director, The Coca-Cola Company. Imagine the business you could build… The bigger stages you could speak on…. Zack Swire, CEO eGood.
  • IDACONCPTS  |  WEDNESDAY, NOVEMBER 21, 2012
    [Marketing] Choosing a Cheap Laptop
    They’ve come down considerably in price since tablets have entered the market, and refurbished ones are better value still. When you start looking, you may well be surprised to find that getting hold of a really cheap laptop is actually pretty easy. These are used or previously broken laptops which have been professionally restored to a good standard. The main problem then, is not finding a cheap laptop; it’s finding a cheap laptop that is right for you. It’s no good buying something that costs hardly anything, but doesn’t actually do what you need it to. More RAM is always better.
  • BILL HARTZER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Marketing] Search Engine Optimization with SEOette.com: Track Your Google Rankings
    It intelligently chooses which websites are queued up daily for your link marketing campaign. So you can try out SEOette, I have secured a special offer from the owners of SEOette.com, which is valid towards a link marketing campaign. Use coupon code “BillHartzer&# (on the Improve tab when viewing a campaign) to receive a free $10 towards a link marketing campaign. We all want to track our Google search engine rankings. There are lots of search engine optimization tools out there that will help you perform search engine ranking checks. Coupon valid for the next week.
  • COLLECTIVE THOUGHTS  |  WEDNESDAY, JUNE 12, 2013
    [Marketing] A Toast to Wine [Infographic]
    Americans now make up the largest wine market in the world, consuming 13 percent of the wine produced globally. Almost half of American adults drink wine and 11 percent of wine drinkers take a sip every day. Check out the infogrpahic below presented by SpareFoot to learn more about America’s love of vino. Infographics
  • FRESHNETWORKS   |  SUNDAY, MARCH 14, 2010
    [Marketing] Social Gaming – SXSW panel
    The industry has been growing at an incredible rate and traditional gaming companies have been caught unnawares by a flurry of new market entrants. So the opportunity is for a game to pass through recommendation not through marketing. image from shutterstock. Social gaming is a hot topic here at SXSW. Playfish was one of the 2009 success stories. Within two years of starting the company, they are attracting 60million monthly players and are selling 90million items a day (virtual goods and unlockable gameplay). It has been one of my SXSW highlights so far. SdH launch early.
  • MICRO PERSUASION  |  MONDAY, JULY 5, 2010
    [Marketing] The Big To-Do Over To Do's - The Steve Rubel Stream
    And the market keeps expanding too, a sign of our times, I have tried many of these - in some cases multiple times: Backpack , Toodledo , Google Docs , Things , Omnifocus , GMail Tasks , Remember the Milk , Evernote and more. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 5 Jul 2009 The Big To-Do Over To Dos Years ago, life was simple. You checked boxes. love it!
  • TWIST IMAGE  |  WEDNESDAY, JULY 13, 2011
    [Marketing] Perpetual Start-Up
    " If you look at the global job market, things are not pretty. The job market is not going to get any better because the jobs of yesterday are gone and that the companies with the big valuations (he names Facebook , Twitter , Groupon , etc.) Instead, these new companies are looking for smart engineers, but beyond that, it's all about, "people who not only have the critical thinking skills to do the value-adding jobs that technology can't, but also people who can invent, adapt and reinvent their jobs every day, in a market that changes faster than ever."
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 3, 2013
    [Marketing] Can You Trust Anything Mashable Says
    As a marketer, I love this idea. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Can You Trust Anything Mashable Says is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Media Controversies Addressed, Fresh Each Week. But is this REALLY what we want? Providers of news and information seamlessly aggregating and distributing advertising as if it actually WAS news?  As a citizen, it scares me to death.
  • MICRO PERSUASION  |  FRIDAY, JULY 9, 2010
    [Marketing] More Location Based Services Coming to the Desktop - The Steve.
    They call it Just In Time marketing. This application has implications beyond just marketing. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 9 Jul 2009 More Location Based Services Coming to the Desktop Google today said they are bringing location awareness to Google Maps on the desktop. So, where does this go from here? Mobile isn't just about phones.
  • WRITTENT BLOG  |  MONDAY, JANUARY 6, 2014
    [Marketing] How to Come up with Blog Post Ideas that Make Your Readers Rave
    Google provides content marketers with a little-known tool for developing blog post ideas. Use the automatically-populated concepts to help develop content marketing themes. By taking the world’s biggest search engine’s advice on concepts that people care about, you can get content marketing ideas that are both creative and likely to help you drive more traffic from Google. The post How to Come up with Blog Post Ideas that Make Your Readers Rave appeared first on Inbound & Content Marketing Hub. Leverage Affinity Data. image credit: Swellpath. Blogging
  • KIKOLANI  |  FRIDAY, JANUARY 6, 2012
    [Marketing] Fetching Friday – Resources Mashup & Sock Monkeys
    16 Simple Blog Changes That Will Improve Your Content Marketing Results – The platform for your content will also play a role in your ability to be successful. 11 Sure-Fire Ways to Increase Email Click-Through Rates – Learn how you can increase your email click through rates for better results and more leads from your email marketing. Shouldn’t people who promote personal growth for a living be uncommonly straightforward in their marketing? The Resources Mashup. Blogging / Writing. There is no ranking, nor is there a competition. Business / Career. Freelancing.
  • GET SOCIAL PR  |  MONDAY, JUNE 7, 2010
    [Marketing] Five Must-Read Links To Make Your Community Successful
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Five Must-Read Links To Make Your Community Successful June 7, 2010 Community building online is an important part of public relations planning initiative. It is at the core of living social online. Here are five outstanding resources you might want to consider before starting or influencing an online community. Using Communities To Change The World: What Non-Profits Need To Change 7 Contrary Truths About Online Communities Which Communities Tend To Succeed? Join me, please. WordPress Admin
  • BILL HARTZER  |  SUNDAY, JULY 20, 2014
    [Marketing] How to Remove Semalt.com in Google Analytics
    Semalt.com bills itself as “Semalt is a professional webmaster analytics tool that opens the door to new opportunities for the market monitoring, yours and your competitors’ positions tracking and comprehensible analytics business information.” There’s a rogue website that is showing up as a referral in your Google Analytics. ” Okay, fine. But to be honest with you, most likely you do NOT want any traffic from Semalt.com. In fact, it’s not real visitors, it’s just a “bot” that is wasting your website bandwidth and costing you money.
  • SPIN SUCKS  |  MONDAY, AUGUST 22, 2011
    [Marketing] What Microsoft Taught Me About Self Promotion
    She works at Coherent Interactive on social media, website design, mobile apps, & marketing. Today’s guest post is written by  Neicole Crepeau. Recently, Gini Dietrich wrote about  Achieving Workplace Equality that referenced an article  “A Rant About Women” in which the author said that women would go further if they were more self-promotional. Gini isn’t so sure we women need to be self-promotional, but I’ve found that tooting my own horn is an important and necessary part of doing business. learned that lesson during my 13 years at Microsoft. Keeping my brand top-of-mind.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, MAY 3, 2012
    [Marketing] Do You Still Doubt Social Media’s Ability To Affect SEO?
    WebProNews has published an infographic (created by TastyPlacement) that clearly demonstrated the effect that social media marketing has on a websites Google search results placement. The data range is quite narrow, especially when compared to some of the big businesses on the web, and test sites used were from one narrow niche. I am sure you would get a wide range of results depending on the competition in any particular niche, however, the data for this test case was sufficient to draw some conclusions. 300 Google plus one votes  (+9.44%). 70 Facebook shares  (+6.9%).
  • GEOFF LIVINGSTON  |  FRIDAY, JUNE 21, 2013
    [Marketing] Want Success? Then Work Hard!
    That choice also causes me to be somewhat less sympathetic toward authors that complain about the difficulties of writing and marketing books. Image by JD Hancock. Last week I spoke at the All Sports United Summit at NCAA headquarters in Indianapolis. It was a great time, and I got to meet several current and former athletes who have built foundations to better their communities. Smoking cigars and talking with NFL players and Olympians was an eye opening experience. We were very, very similar in our approaches toward work. Professions Professions aside, we were all type As. Period.
  • LOUIS GRAY  |  THURSDAY, APRIL 28, 2011
    [Marketing] With Apps, The NOOK Color Is Now A Smart Hybrid
    Without a full-fledged Android Market, with hundreds of thousands of apps, every app on the NOOK has a chance to be found, and its not amateur hour. Disclosures: As noted above, my6sense , where I am VP of Marketing, is a launch partner with Barnes & Noble for their app store. Full disclosures up front, due to my role at my6sense , I've known the Barnes & Noble app plans for several months, and our app was included as one of the first to be included on launch day. And yes, everybody loves games, and if a device has a screen these days, you know Angry Birds is there.
  • KIKOLANI  |  FRIDAY, JULY 1, 2011
    [Marketing] Fetching Friday – Resources Mashup & The Fourth
    The 1 -2 punch marketing action plan for blogs – I personally think there are more than just two punches here, but great details on how to get your blog moving. How relationship marketing helped me land a dream client – why relatinoships are a valuable asset beyond your blog. 21 resources new marketers must bookmark – if you’re just getting started, this is a good place to get ahead of the competition! The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
  • SOCIALNOMICS  |  THURSDAY, NOVEMBER 1, 2012
    [Marketing] 3 simple ways to attract huge conference crowds
    Immediately place the keynote speaker in all marketing materials. Have the keynote speaker stay for an autograph or book signing following their speech and make sure you mention this in your marketing materials. #3 Capture video/photos of the event. If you have someone helping you with the video and photo production make sure you own all the rights for future marketing use. Store these media materials in an easy to locate digital folder for next year’s marketing which should start today! #1 Hire a rockstar keynote speaker.
  • JEFF ESPOSITO  |  MONDAY, NOVEMBER 18, 2013
    [Marketing] Sesame Street nails it with Hungry Games parody
    My love for Sesame Street’s social content marketing is well documented. Working with them would truly be a dream job, but is not something I ever expect to happen. The company’s social team does a great job of connecting their target parental audience with content that meets both their needs and those of their children. Their latest iteration of the Hunger Games to the Hungry games is pretty awesome. If you haven’t read the books, you should and can get all three here for ~$27 (amazon link) or if you are lazy, you can pick up the movie her e.
  • PROACTIVE REPORT  |  WEDNESDAY, JULY 21, 2010
    [Marketing] Listening to the Online Conversation
    We’re in the age of social media and markets have indeed become conversations. Case Study: Finding New Markets. social media marketing strategy is that roadmap. For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. Communication in PR was based on a one-way, two-step flow of communication through mass media. The Internet changed that. The media landscape is in a state of flux. Listen, learn and respond. for African Americans: BlackPlanet.com.
  • STEVE RUBEL  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] Stats: Tuesday is Social Network Ad Day, But Probably Not for.
    Look at the success of Comcast and their team of "real people" out in the market. And yes, David, Zappos is the other huge success story on f2f marketing, customer support/relations. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. However. Only 17% said they feel positive." In short, a faceless presence on a social network doesnt really work that well. People are there for people, not brands. Companies need to put their own employees out there? Sep 09, 2009 David Sim said. agree!
  • SPIN SUCKS  |  WEDNESDAY, OCTOBER 19, 2011
    [Marketing] Building Community with MarketMeSuite
    Use the location-targeting feature to find people in your market. Today’s guest post is written by Lisa Gerber. You may have heard a thing or two lately about CEOs and their communications challenges (cough, Netflix ). Well,  MarketMeSuite CEO Tammy Kahn Fennell had the pleasure of sending a slightly different email to their paying customers recently; customers would no longer have to pay for their product. That’s right! MarketMeSuite (MMS), a premium social media dashboard, is now free. In a competitive domain, being free is certainly a nice differentiator. Hint hint.).
  • ARI HERZOG  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] How to Identify a Twitter Spammer
    When he's not blogging, Ari helps brands improve their digital media marketing. Scroll through the below tweets. Posted by different accounts, the fact each is the same is proof that each is controlled by the same person. View the story "Guess Which Twitter Account is Fake" on Storify ]. Guess Which Twitter Account is Fake. When 34 different people tweet the same message, could all of them be fake? Storified by Ari Herzog · Sat, Dec 29 2012 10:30:43. It’s crazy how I’ll have graduated by this time next year! pCherish Huffman. pDel Mclaughlin. pCarlyn Stuart. pSau Bass.
  • JACOB MORGAN  |  WEDNESDAY, JULY 7, 2010
    [Marketing] Implementing Enterprise 2.0 at Intuit, Part One: Business Drivers
    For a 10 year period from ’93-2003, Intuit develop 54 new offerings or 5 per year, each one took around 12-13 months to come to fruition.  In 2009 alone Intuit did 31 new offerings, meaning the average time to market dropped by around 60%.  Time to market for new offerings dropped by around 60% as a result of E2.0 within the organizations: Roy Rosin- VP of Innovation Jenny Spadafaroa- Web Evangelist Tad Milbourn- Product Manager, Intuit Brainstorm Intuit really started dabbling around a few things in the E2.0 This was due to the E2.0 initiatives that Intuit pursued.  efforts.
  • SOCIALNOMICS  |  FRIDAY, MARCH 6, 2015
    [Marketing] Apple To Join Dow Jones Industrial Average
    Blitzee, managing director and chairman of the Index Committtee at S&P Dow Jones Indices told the WSJ that, “As the largest corporation in the world and a leader in technology, Apple is the clear choice for the Dow Jones industrial average, the most recognized stock market measure.” Apple is the largest publicly traded company in the world with a market capitalization of about $736 billion. AT&T has a market value of nearly $175 billion. David M. Apple shares rose, while AT&T dropped more than 1 percent according to CNBC. economy.”
  • ENGAGING BRAND  |  THURSDAY, JANUARY 22, 2015
    [Marketing] Top Tip to Add Creativity To Your Business
    Think about people who are pushing the boundaries of what your market wants… because they are not only competition, they are often the future. The pirates of your market are showing you where the market would like to go……it is no coincidence that public radio started to play rock and roll once they couldn’t shut down the pirate ships. So here is a challenge – how about holding your own fringe festival for your market? Let’s admit it, we all have a rebellious streak. You, me and our customers. We are simple creatures. But why?
  • JEFF KORHAN  |  THURSDAY, JULY 22, 2010
    [Marketing] You Cannot Be a Little Bit Social
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « The Social Media Convergence Strategy | Main | Small Business Lessons from the BP Flap » July 22, 2010 You Cannot Be a Little Bit Social Does social media take an investment in time?  Understanding that, the next question is often this:  "Can social media networking and marketing be outsourced?"  Understanding that, the next question is often this:  "Can social media networking and marketing be outsourced?" 
  • JEFF KORHAN  |  MONDAY, JULY 12, 2010
    [Marketing] Cross-Collaboration with Social Media - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Email Marketing Service MailChimp Likes Facebook | Main | Social Media Success Happens » July 11, 2010 Cross-Collaboration with Social Media If you are using social media to collaborate, then I also hope you are using it to cross-collaborate.   This backs up your marketing and proves you are making a difference with real customers.   This backs up your marketing and proves you are making a difference with real customers.
  • TAYLOR MAREK  |  SATURDAY, MAY 22, 2010
    [Marketing] How I Learned Everything I Needed To Know About Sales From A.
    and Why Google Wave? (1) Real-time Twitter Feed Popular Posts How to write a Check (3540) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? School was over, and his mind was formulating ideas on how to make money for his next big goal; his very own Nintendo Wii. He decided to sell lemonade that day, so on his way home he stopped by a grocery store and picked up some supplies. “Sure can.&#
  • KIKOLANI  |  THURSDAY, NOVEMBER 10, 2011
    [Marketing] How to Win a Blogging Contest
    First Place in the Famous Bloggers / Comluv Blogging Contest with the post “ Strengthening Article Marketing with CommentLuv Links.” Benefits of Blogging – Developing SEO & Internet Marketing Skills. Have you ever wanted to make $500+ off of one blog post? Chances are you will not find a writing gig out there which will offer to pay you that much per post. But you can make that kind of money if you enter a blogging contest. What Are Blogging Contests. Link to sponsors on your own blog when your contest post goes live. Comments on the post. Ok, so I do sleep.
  • THE WAY OF THE WEB  |  SUNDAY, MARCH 27, 2011
    [Marketing] Negative reviews – Proof that responding works!
    And if after all that, you’d rather ignore my advice, Harris research and any negative reviews, then I guess pointing to the example of Craiglist and Craig Newmark won’t change your mind. I can only hope you’re not a client, and you happen to run a marketing or web design and development business ! Back when I was Products Editor on motorcyclenews.com , I received a steady trickle of emails and phonecalls on the same theme. Five+ years ago, the answer was mix of the insight and common sense that I possessed at the time. The survey of 1605 U.S
  • CONVINCE & CONVERT  |  SUNDAY, OCTOBER 30, 2011
    [Marketing] B2C Facebook Results Are 30% Above Average on Sundays
    However, one finding that we uncovered in the research is that there may be a large opportunity for B2C marketers on Facebook on Sundays. Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. Social Timing Insights. View more presentations from Argyle Social. Secondarily, YOU should know better.
  • DIGITAL DIVA  |  WEDNESDAY, MAY 20, 2015
    [Marketing] It’s all about Italy!
    hadn’t flown from there before…I was very impressed – absolutely gorgeous airport with a street food market and great shops. Time for Wanderlust Wednesday… we were in Italy for a few days for business last weekend. We stayed at Tenuta De L’Annunziata which was near Lake Como, a fab hotel nestled in the hills with wonderful views. The food was great, the spa was lovely and the rooms were fab…very high tech, it took us a bit to get used to all the electronic ways of turning lights off! Such a massive lake! So much of it to explore! Heaven.
  • LOUIS GRAY  |  THURSDAY, AUGUST 25, 2011
    [Marketing] The Time I Asked Steve Jobs an iPod Support Question
    Like any good Mac fan, even if I wasn't exactly in the market to upgrade, I felt it my civic duty to check them out and get familiar. What would you do if you unexpectedly came face to face with Apple's world-famous CEO, Steve Jobs, who had been credited with launching or assisting with most of the major transformational events in personal computing over the last thirty years? Shake his hand? Tell him how much you love Macs? Ask to take a picture? Living in Belmont, not too far north of the shop, I thought I would lazily take a Saturday afternoon and check out the newest Mac laptops.
  • MINDJUMPERS  |  WEDNESDAY, DECEMBER 28, 2011
    [Marketing] Community Manager: To Be Or Not To Be!
    Personally, I think community management is like a perfect harmony of your conversation skills, understanding of your target market and last but not the least your brand. Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. Not only should these people shape the discussions, moderate and respond on behalf of the brand, but also adapt to the personality of the brand. Breathe!
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 25, 2014
    [Marketing] 14 Books to Read…or Skip
    Related Stories Summer Reading: Five Novels and One Business Book Plan Your Content Using a Marketing Funnel Anonymous Social Media: Why You Shouldn’t Participate. By Gini Dietrich Here we are. Just two days before Thanksgiving…and my last day of work in November. Because everyone in the U.S. has senioritis, I thought I’d not do my intended content planning blog post, but do a semi-annual book post. recorded The Friday Five with Tom Webster yesterday. If you don’t know his podcast, he interviews people around the web about their five favorite songs. Gray Mountain.
  • KIKOLANI  |  WEDNESDAY, AUGUST 17, 2011
    [Marketing] How Personalized Search Should Affect Blogging Strategies for Ranking
    This is a guest post by Leo Dimilo who has been an online marketer for over a decade and has quietly been earning a living online. couple years ago, I wrote an SEO article for Kristi and Kikolani called unlock your marketing genius to make money online. Why Social Should Suddenly Matter to Bloggers and Marketers Alike. Problogger (who already ranks for the search term) shows up as usual BUT Darren Rouse, whom I follow in a couple of my marketing circles shared this and search shows it. Fast forward to today and I am ready to eat crow. Why the sudden turnaround?
  • SPIN SUCKS  |  MONDAY, FEBRUARY 13, 2012
    [Marketing] Shift from a Tactical to a Strategic Approach
    You also can subscribe for $50 per month, which means you can attend the webinar, download the video, have access to our past webinars, download eBooks, and check out brand new content on inbound marketing. Today’s guest video is by Deirdre Breakenridge. . There is a great deal of discussion lately about redefining public relations. The The shift in communication has changed the way we do our jobs. In fact, it has expanded our roles and is an exciting time for those of us who are able to adapt. It’s a waste of time.” The choice is yours.
  • TWIST IMAGE  |  TUESDAY, AUGUST 21, 2012
    [Marketing] The Trouble With Online Advertising
    Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing. digital marketing. digital marketing intelligence. marketing professional. the future of marketing. Is online advertising any good? Hoffman is direct and to the point. " First is qualitatively. Hardly.
  • SOCIAL WAYNE  |  FRIDAY, APRIL 29, 2011
    [Marketing] comic – 10 Possibilities In a World Without Twitter [Humor]
    View more documents from HubSpot Internet Marketing. 10 Possibilities In a World Without Twitter [Humor] View more documents from HubSpot Internet Marketing infographics social networks Twitter infographic possibilities Tweets world world without twitterYesterday it was the world without Facebook today’s it’s 10 Possibilities In a World Without Twitter [Humor] via hubspot. 10 Possibilities In a World Without Twitter [Humor]. Yesterday it was the world without Facebook today’s it’s 10 Possibilities In a World Without Twitter [Humor] via hubspot.
  • FRESHNETWORKS   |  TUESDAY, MARCH 3, 2015
    [Marketing] VR – a game-changer for automotive insight and the vehicle development cycle?
    Virtual reality (VR) and augmented reality (AR) are starting to impact on the way in which car manufacturers are marketing new models to consumers – as well as offering exciting new opportunities for designing and testing model concepts as part of the vehicle development process. Similarly, in January this year,  Ford used an AR app to market its new Ford Mustang. Excitingly, it’s not just for marketing purposes that car manufacturers are making the most of VR and AR. But what will this mean for how insight is incorporated into the development cycle?
  • SPIN SUCKS  |  FRIDAY, MARCH 16, 2012
    [Marketing] #FollowFriday: Kevin Fawley
    He also is the VP of marketing for the DC chapter of Social Media Club  (poor soul). You know how you meet someone and you know you’ll be friends forever? That’s how it was with Kevin Fawley. mean, I already “knew” him on Twitter and Facebook, but when I met him in person last fall, I just knew BFFs. He is the chief hustle officer (I think that’s a cool way of saying business development) for SoMeGo , a social media and community firm out of DC. His blog, Fearless Hustle , is all about social media, entrepreneurship, and life. Entrepreneurship, you ask?
  • SOSHABLE  |  THURSDAY, DECEMBER 26, 2013
    [Marketing] The Best Social Media Campaigns Of The Recent Past
    Today’s companies and organizations use the campaigns that integrate their offline marketing with social media channels, their own site and paid advertising. This is another innovative use of targeted local social media marketing at its best, as the campaign generated significant resources that went to cancer research in the Mater Hospital. 4- Salvation Army- 32,000 To Go. Salvation Army’s unusual campaign called 32,000 to Go was a huge success in the field of social media marketing. The organization invited people to make a number of online origami whales.
  • BRENT CSUTORAS  |  MONDAY, SEPTEMBER 6, 2010
    [Marketing] You Know Propeller is Dead When…
    We have all known Propeller has been dying, ever since they redesigned their site, banned people just for being marketers, and got rid of most of their good Navigators, but it really sunk in today when I visited the site for the first time in months. The front page looked more like an upcoming page, [.].
  • TAYLOR MAREK  |  SUNDAY, JANUARY 31, 2010
    [Marketing] My 2010 Resolutions
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? That changed though. You are getting the benefit of reading them now that I am posting them on the web for all to see. wrote about it in my Thought Leaders post not too long ago. Pretty cool eh? What are yours? Comment below.
  • CONVERSTATIONS  |  THURSDAY, MARCH 26, 2015
    [Marketing] Learning from Social Media’s Role in Healthcare Informatics
    If your small business focuses on social media marketing and strategy, it would be wise to consider expanding your repertoire to this growing niche. Written by Jane Miller. With the U.S. government mandate toward electronic medical records, there has been a rise in health informatics jobs. With that rise has come a need for more tech-savvy individuals in the healthcare industry. More than just an IT job , health informatics means more than just knowing how networks work. Healthcare providers are finding that healthcare informatics also means knowing a thing or two about social networks.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 17, 2011
    [Marketing] Three Paradigm Shifts to Get More from Your Facebook Fan Page
    When you look at Facebook from that lens, us marketing and PR business folks need to change how we look at using our Pages to connect our companies and clients to the world of human Facebook users. Nate Rigg s works with mid-sized & large organizations to help them adopt and use social media communication tools, and build social media offerings designed to serve their clients. All in all you’re just another brick in the wall.” – Pink Floyd. First, the classic song is essentially a rally cry against conforming to the status quo. Maybe you’ve heard of it? Simple. We’re stuck!
  • PAMORAMA  |  MONDAY, MARCH 10, 2014
    [Marketing] Beware of Shady Business Practices
    My name is Pam and I am an experienced social media marketer (I recently learned that Forbes included me in both their list of Top 50 Social Media Power Influencers and the Top 20 Women Social Media Influencers) and owner of [link]. Beware of Shady Business Practices is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-50 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan. There are many sketchy activities online. . Unfortunately, there’s not very much I can do about it. I Great concept! Thanks.
  • JEFF KORHAN  |  MONDAY, MAY 16, 2011
    [Marketing] My Amazing Experience with 99 Designs
      My commitment to helping small businesses make the most of their online marketing has been and still continues to be my 100% committed focus.   When you can capture some of that magic in your marketing, it brings out that passion – for you and those you serve. A big thank you to Jefferson and 99 Designs. Blogging Community Marketing Social Media SuccessFor the past several months I have been planning to upgrade my online presence – especially right here at JeffKorhan.com.   More on that later this month. Working With 99 Designs.
  • DIGIGEN  |  FRIDAY, AUGUST 13, 2010
    [Marketing] A New Focus on Social Business Strategy.
    By mattbamfordbowes on August 13, 2010 I have been talking about Social Media for awhile. Put simply, I don’t think the use of social media channels or the choice of technology, is the best way of understanding how to become more social. My preference and desire has always been to work with great brands from the inside, helping them to think more openly about how they interact with consumers, their customers and of course some of the most important people in the building.their co-workers. It seems to me that we are at the second stage of a revolution in thinking.
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