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    [Marketing] Does Having an APR Designation Really Matter to Clients?
    My subsequent marketing of the designation mattered a lot within my PRSA chapter (where at the time there were few active members with the designation) and the national organization. recently completed my doctorate, and have seen that those initials make a difference in my personal marketing efforts. In an article posted a few weeks ago discussing the value of earning an APR certificate for PR pros , the author makes a compelling case for achieving the APR designation. But my perspective on the process, and what the designation means, is slightly different. About the Author.
    [Marketing] Are You Growing Enough Voices
    Before Permission Marketing , how much audience did Seth Godin have? don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. More from Convince and Convert You Are Pissed Off at the Wrong Guy Are you spending enough on digital marketing? Ive founded 5 companies, and spent 15 years running digital marketing agencies. Some of the guest writers blog on occasion at their own sites. Visits are up.
    [Marketing] The Main Lesson That Digital Offers The World
    While we can always be a market of one , it's important to think beyond our own values. Tags: a market of one. True story. was making my way through the airport magazine shop and did my usual pit stop by the business book section. I'm usually not all that surprised by which books I find on the shelves. I'm a little bit of a business book nerd and I'm either eagerly awaiting something that is about to hit the streets, or - because of my newspaper and business columns - many book publishers send me advance copies (prior to publication date). didn't buy any books. Solution? " ).
    [Marketing] Finish What You Start
    Respected marketing author Seth Godin likes to ship. This may be one of the best times of the year for those of us that enjoy planning ahead. It's also a good time for looking back to see what worked this year and what didn't. My list of successes - what worked , was much longer than those that didn't get finished. That's why I am not adding one single project to my list for 2011. Instead, I'll be focused on finishing what has already been started. Yep, that's me finishing in a local 10K. Finish! Words are more than just components that combine to create communication. I am too.
    [Marketing] Enhance Your Productivity by Working Like You Have an Audience
    This is one reason why social networking and marketing tend to bring out the best in all of us. Have you ever noticed you do your best work when you have an audience? You can dramatically enhance your business productivity by taking advantage of this behavioral change that you have been honing since childhood. photo © 2007 Keven Law | more info (via: Wylio ).  . The Time Element. For the past week I have been preparing for several presentations that I'll giving this week. The process of crafting and rehearsing a presentation sometimes seems to get worse before it gets better. The Venue.
    [Marketing] One Social Thing Wrapup – Week of August 13th
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. If we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of the week for you? One Social Thing – 8.13.2012 [see the SlideDeck]. How About You?
    [Marketing] Fetching Friday – Resources Mashup & Blog World Meetups Tweetups and Parties
    Marketing experiments emerge – 9 creative ways to use Facebook Places. Making Money Online / Online Marketing. Will EverCookie kill affiliate marketing ? Breakfast meetups (tentatively for Thursday and Saturday morning, and possibly for Friday) for Third Tribe members only – join now if you want to meet up with some great marketing minded people (and not to mention get access to some 20+ educational seminars and a supportive community forum). Also, don’t miss this article on how easy it is for you to get into video marketing. Facebook.
  • TWIST IMAGE  |  TUESDAY, MAY 6, 2014
    [Marketing] Why Did I Sell Twist Image (And Other Questions)?
    We currently have over one hundred full-time digital marketing professionals on our team across two offices. We have always been an agency that wanted to work with big brands on more complex digital marketing challenges. We have always been an agency that focuses on ongoing digital marketing opportunities, instead of quick projects. That it will enable us to grow, adapt, add and push the envelope of digital marketing. We do this kind of pushing for our clients, and we''re excited to keep on helping them to achieve their goals as digital marketing continues to evolve.
    [Marketing] Promoting an API – Etsy offering basic programming classes…
    Data feeds of all formats are more important than ever for journalists, marketeers, bloggers, etc as much as for developers and programmers, as more and more large data sets are becoming available to be used to create great content and applications. All supply examples of how data can be used in a marketing, advertising or promotional context. A lot of people have spent time talking about the value you can get by providing an API (Application Programming Interface) for other people to use and build with. Pipework by Matius Kalisky on Flickr (CC Licence).
    [Marketing] 7 Ways the Speaking Business and Music Business are the Same Business
    In addition to my work as a social media and content marketing consultant working with the great team here at Convince & Convert , I’m a professional speaker. First, I want at least three people to tell me it was the best marketing speech they’ve ever heard. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Ways the Speaking Business and Music Business are the Same Business is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.
    [Marketing] This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank
    As organic reach dropped from approximately 12% to 6% (and now often at 1%), Facebook’s stock price moved from nearly $50 to nearly $70 , adding billions of dollars in market capitalization. History Repeats One of my favorite recent articles about this engagement decline is  ” Facebook’s Declining Organic Reach a Real Nightmare for Marketers “ from CIO Magazine online. In social media marketing, average is no longer adequate. 'Facebook is the largest voluntary, non-religious organization in the history of the world. They are not dumb. ” tool.
    [Marketing] How to Get Your Business on Google’s Map
    Here are some great tips for getting the most out of marketing on Google Plus:  [link]. Diana Gomez is the Marketing Coordinator at  Lyoness  America, where she is instrumental in the implementation of marketing and social media strategies for USA and Canada.  'There are  many reasons  to set up a Google+ Page for your business. And if the majority of your business is driven by your location, then not having one is equivalent to business suicide. For many years, Google has been doing the hard work of mapping the globe for the benefit of its users. Step One. Step Two.
    [Marketing] 3 Ways to Improve Your Life
    Technology is an enhancement for marketers, not a replacement. The ditigal world offers not technology for technology's sake.but it allows us to give people an enhanced relationship from the ordinary retail reality. Often people see social media as a quick fix, or instead of a traditional method.and of course, it can be used for a replacement but the power is not AS a replacement. Social media is even more powerful if instead of replicating a traditional 'tactic' on the web, you enhance the consumer by the web. For me 3 key enhancement areas could be. Speak to ME not the general public.
    [Marketing] In The Analytics Zone in Social Media Monitoring
    good question to ask is how long any report should take (I deal with this in my book) but another is who the recipient is for (marketing, PR/COMMs or research) as the appearance and length will differ for each. On my way back to New York, high above the Atlantic, I’m thinking back to insights I found in Brighton, Norway and Davos over the last two weeks that I was traveling back and forth across Europe. I’ll leave details about names and brands out for now, focusing on insights exclusively. analyst showed me her social media monitoring deck for a large brand.
    [Marketing] Are You Ready for the Opportunity Economy | social media case.
    The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare. link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. quick check of Yahoo! Great post! React.
    [Marketing] Why John Haydon Rocks – Literally
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why John Haydon Rocks – Literally June 12, 2010 14 voices share yours! Share 4 saves One of the folks that I’ve been fortunate to get to know through social media is  John Haydon. Hailing from Cambridge, Massachusetts, John’s someone that inspires me every day. He’s an outstanding ambassador when it comes to social media for social good ; a great social media blogger ; and a key part of the 12for12k community. Enjoy this post? LOL New!
    [Marketing] Embrace The Design Thinking Mentality
    Those building their business in the Marketing industry should pay even closer attention to how design thinking can help build their business models. marketing industry. How do you truly push ideas to the right space? How do you truly re-invent the industry you serve? It's easy to get analytical. It's easy to look at the raw data. It's also (somewhat) easy to look at how things have been, and think about how to push that thinking just a little bit further. The big, massive and hairy ideas usually don't come from that kind of mental framework. and with their hands. Living it.
  • ENGAGE  |  THURSDAY, APRIL 5, 2012
    [Marketing] Google Wants to Know Who Wrote Your Post: Here’s Why (and How) You Should Tell Them
    In their constant effort to improve search results and maintain market share, Google has made sweeping changes in the past year. “T here are three difficulties in authorship: to write anything worth publishing — to find honest men to publish it — and to get sensible men to read it.” ” – Charles Caleb Cotton A little old school, I know, but you get the idea. If you write content on the web , you want to make sure it gets found. Let’s start with a little background, then learn how you can implement this awesome tool for yourself.
    [Marketing] Five For Friday: April 27, 2012
    In this week's Five for Friday, let's take a look at social media from the perspectives of a member of traditional media's old guard, a B2B marketer, a media futurist, and a media buyer. Put it all together, and you've got "marketing through the looking glass" -- everything looks kinda familiar but nothing is quite what it seems. How B2B Marketers Are Succeeding With Social Media Marketing If this headline surprises you, start worrying. If your're a B2C marketer, maybe you can learn some social media lessons from your vendors. So what? moment. Five For Frida
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    More from Convince and Convert Are You Slow Enough to Succeed in Social Media 4 Detective Tricks to Find Your Customers in Social Media Why You’re the Key to Social Media Success Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social Media (The Arkayne Blog) Tagged as: content marketing , email , exacttarget , facebook , relevancy , research , social media , social segmentation Did you enjoy this blog post? respect this woman tremendously as a general marketer.
    [Marketing] Fetching Friday – Resources Mashup & Key Takeaways from #SMAZ
    links to boost your Facebook marketing leverage – Facebook marketing basics for green businesses – six main things to think about when planning your Facebook strategy. Mailing Lists / Making Money Online / Online Marketing. 60 proven ways to increase your online marketing influence – great advice to strengthen your reputation. What the Gmail priority inbox means to marketers – how to get above the fold. How Behavior and Personality Types Impact Marketing by Matthew O’Brien. The Resources Mashup. Blogging / Writing. Twitter.
    [Marketing] The Different Types Of Groups: How To Make Sure You Pick The Right Approach For The Right Result
    Lets imagine you want to promote an upcoming product, a product your target market hasn’t purchased before. Your target market doesn’t need to communicate. In current usage, a community can mean almost any group of people that interact in almost any place in any manner. This needs to end. It’s too encompassing of a broad array of different groups and outcomes. Offline we have many of collective nouns to define groups of people based upon how they interact. We have audiences, mobs, crowds, congregations, tribes, and yes, community.   For example: Audience/fans. Crowd. Tribe.
    [Marketing] If You’re B2B, What Day You Tweet Doesn’t Matter
    find this piece of B2B “non-advice” interesting, because dating back to the early days of email marketing, we’ve always wanted to believe that message recipients’ behavior differs enough through the week that we should stage our communication accordingly. (at least on weekdays). On Thursday October 27, join me and my friends at Argyle Social for a valuable (yet free) Webinar that puts some of the big questions about social media timing under the experimental microscope. Register here. We’ll dispel some myths , and probably create a few new ones.
    [Marketing] The No Fly Zone (Except Exodus)
    They don’t pay the bills, and they certainly aren’t related to my marketing consultancy. 'We are in the midst of that rare holiday season when Christmas and New Years both land on a Wednesday. People are enjoying vacations throughout the two weeks, forcing many non-retail businesses into a no fly zone. Little can be done until the new year begins and folks return to work. Like most entrepreneurs, my business will be coasting through these weeks with one exception. I’ll be giving Exodus away for free on the Kindle from December 24 through the 28th. Novel
    [Marketing] Doin' The Innovation. Howl
    Diva Marketing sponsored  by   Business On Main post Max barks but he also howls. He sits straight up and tosses his little white head back. Looking quite like a wolf, he gives out a very musical Loud   ah hooo! howl. . Girlfriend, it sounds like someone is hurting the little guy. When When human friends first hear Maxie's strange song they think some thing is quite wrong. However, the vet tells me Max is just fine. He might hear something or perhaps he's just singing. Whatever the reason, the result is unexpected and actually quite special. Ron Williams knows how to howl too. BlogPaws.
    [Marketing] Hi Newspapers – can I join the party?
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? get’s safer, But then it struck me.
    [Marketing] PR 3.0 - Regaining Credibility
    link] Twitter: vanceOpel alltop Social Media Today Categories Branding Creative Agencies Government Leadership Marketing Measurement Media Non Profit PR Social Media Twitter Subscribe in a reader Add me to your TypePad People list « Youre Wasting Your Money | Main | How Do We Measure Trust and Authenticity?   Why not hire bloggers, social media consultants, digital marketers and the like?   Why not hire bloggers, social media consultants, digital marketers and the like? Elastic Thought About My Other Accounts Facebook: 690281596 Other.: link] Other.:
    [Marketing] Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers
    After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). No matter which way you slice it, it is always good to see how you stack up against your competition. About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012. social media Internet Retailer Vistaprint
    [Marketing] Here we go…opening the Social Branding Blueprint for the first time together.
    Just imagine the bigger stages you could speak on, the thousands of extra people you could train, the countless word of mouth referrals, or the larger companies, projects or fees you could command if you got the same marketing support as the top brands in the world. This is such an exciting week as We First launches for the first time ever it’s Social Branding Blueprint that. To that end We First has just launched for the first time ever its Social Branding Blueprint with a VERY SPECIAL OFFER FOR THE NEXT 72 HOURS ONLY. Exclusive Online Training Program (Value: $2000).
    [Marketing] Fetching Friday – Resources Mashup & The Future
    Reasons Why You Can’t Make Your Email Marketing Work – Would you like to know how to build a great email newsletter list without making the common mistakes that can ruin your reputation and cost you money? Internet Marketing Trends for SMBs to Watch in 2012 – While you’re putting the finishing touches on your action plan for 2012, let’s dig into some of the hot Internet trends for SMBs to watch over the next 12 months. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
    [Marketing] The Social Organization: Social Media Metrics
    Events Examples News/Commentary Organizational Structure People Relationship Management Social Media Marketing Technology Web/Tech Weblogs Archives March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 More. Name is required to post a comment Please enter a valid email address Invalid URL Lijit Search People You Should Know Aaron Strout Social Marketing Expert Andrew McAfee Everything Enterprise 2.0 The Social Organization About Rachel Social Media Metrics Social Media Examples Enterprise 2.0 We use web2.0
    [Marketing] YouTube – Apple – iPad 2 – TV Ad – If You Asked Video
    From a marketing perspective Apple has the best tablet commercials. No flashy spaceships or celebrities, just simple examples of how various people can use the iPad 2. Another reason why Apple is #winning the table wars. via YouTube – Apple – iPad 2 – TV Ad – If You Asked. Apple Videos if you asked ipad ipad2 youtube
    [Marketing] Thomson Reuters Agrees to Acquire MarkMonitor
    They combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world’s most trusted news organization. Thomson Reuters has signed an agreement to purchase MarkMonitor. MarkMonitor provides domain name management, brand protection, AntiPiracy, and AntiFraud. Headquartered in San Francisco, MarkMonitor has regional offices and operations centers in London, Boise, and the Washington, D.C. metro area.
  • DIGIGEN  |  MONDAY, JUNE 6, 2011
    [Marketing] Does the Murdoch Content Paywall really work?
    However, a study from Marketing Week seemed to indicate that although the thought was people were spending longer with the paper and viewing more pages, they weren’t. Let’s just get a few things straight, there are a lot of doomsayers out there. Those that say Rupert Murdoch is an idiot for implementing a paywall on his most prized content. If you talk to Journalists, however, they tell a different story. Although most call it bold, most also say they support it. Protecting their skills seems the right way to go. Times Online Subscription Model. to 1.3m. Therefore: 1.3m
  • DIGIGEN  |  MONDAY, MARCH 1, 2010
    [Marketing] How to Maximise Google's Use of Facebook Fanpage Updates
    Google’s real-time is set to therefore become the next barometer of search success for most brands. For a while now, I have been talking about the use of Social Media Optimisation (SMO), and now this becomes particularly relevant given most companies starting point on social media is Facebook. So what does the change mean? Google had already started to go real-time with the use of Twitter, Jaiku etc feeds, but Facebook makes it very mainstream. It therefore makes it utterly prevalent for brands to not create pages which will end up being digital debris. great way of thinking.
  • DIGIGEN  |  MONDAY, MARCH 1, 2010
    [Marketing] How to Maximise Google's Use of Facebook Fanpage Updates
    Google’s real-time is set to therefore become the next barometer of search success for most brands. For a while now, I have been talking about the use of Social Media Optimisation (SMO), and now this becomes particularly relevant given most companies starting point on social media is Facebook. So what does the change mean? Google had already started to go real-time with the use of Twitter, Jaiku etc feeds, but Facebook makes it very mainstream. It therefore makes it utterly prevalent for brands to not create pages which will end up being digital debris. great way of thinking.
  • DIGIGEN  |  MONDAY, MAY 10, 2010
    [Marketing] Virtusphere: 3D Experience
    Its a fascinating technology and could be really interesting for both gaming and AR experience. What caught my eye on their website was that the technology could be deployed across any 3D technology available. Although they have only referenced Shine, Quake4 etc, there could be some exciting uses for city exploration. Potentially interesting uses could be combined with an AR technology like Layar ( Link Here ), so you can scroll through recommended walking routes and then see the restaurants, cafes etc. There are some very cool products (i.e. This is the answer. Powered by WordPress and Hybri
    [Marketing] Get Social in Your Search to Buy or Sell a Home
    According to a 2012 report from NAR Social Media Statistics , 90 percent of all licensed real estate agents have turned to using one or more social media venues to market and increase their business. Secondly, real estate agents can use social media as an advertising and marketing tool, therefore saving money on traditional advertising venues such as newspapers and magazines. Whether you are the buyer or the seller, have you ever considered using social media when it comes to home sales? and its location in proximity to schools, stores, and more. Putting a Home Up for Sale?
    [Marketing] Social Media and PR: Are Journalists Quicker to Adapt? | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 08 2010 Social Media and PR: Are Journalists Quicker to Adapt? Great input, I guess what really matters is that PR pros won’t stop trying to be “more&# part of search marketing for its the trend. Do you like this post? Have something to add?
    [Marketing] Implementing Enterprise 2.0 at Intuit, Part Four: Technology.
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 at Intuit, Part Four: Technology Adoption and Encouraging Use View Comments July 22nd, 2010 This is part four in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization.  platforms and tools. Although some education played a role in helping people use tools such as the blogs and the wikis, Brainstorm grew organically.  Brainstorm is much easier to use than the old database that Intuit used to store ideas and information.   case studies.
  • TWIST IMAGE  |  SUNDAY, JUNE 1, 2014
    [Marketing] Understanding Power Cues With Nick Morgan
    In the marketing world, the best ideas don''t always win. That''s not just specific to the marketing industry, but all aspects of life. digital marketing. marketing podcast. 'Episode #412 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When people ask me what is the main skill required for success in life, I think of one thing: being able to present an idea in a cogent way. When I. Many names of individuals and organizations were thrown my way, but one name that kept rising to the top was Nick Morgan. blogging. brand.
    [Marketing] Domain Names, Developed Domains, and Expired Domains
    'When it comes to search engine marketing, one issue that many people struggle with is the domain name. Every day, there are thousands of domain names that aren’t renewed at certain domain registrars–and the registrars have found that there’s a market for domain names. There’s some confusion out there regarding domain names and how they effect a site’s ability (or inability) to rank well in the search engines. Looking right now for expired domains to register? Domain Names in General. Anchor text still is a big factor. Domain Names and Rankings.
    [Marketing] 5 Goals Every Blogger Should Set Up in Google Analytics
    Once that’s done, set up your email marketing provider to direct visitors there after they confirm their email address. This guest post is by Eugen Oprea of Do you want to build a successful business online? bet you do. Now that I have your attention, what is the first and most important step that will help you achieve that? It’s important to know your audience and to build an awesome website that is fast and secure. It’s also important to have a social media presence and to write engaging articles. Without them, you might as well not start it at all.
    [Marketing] Get Off the Highway
    It’s back to the Origin of Brands theory and owning a special part of an idea market that resonates with your community. Image by Silvar. “…the information superhighway… will link everyone at home or office to everything else—movies and television shows, shopping services, electronic mail and huge collections of data.&# New York Times, 1993. Yes, communities and conversations are missing, but it was a pretty dead-on prediction. Millions of people have developed an “information highway system&# that is quite amazing. Perhaps the metaphor is unfair.
    [Marketing] Two of my favourite things – Jigoshop and Genesis together…
    I’m never against using those sites to promote or sell, but it’s the different between having a market stall on someone’s pitch, or owning your own store outright. I’m a big fan of WordPress eCommerce solution Jigoshop , having worked with the team for a while to get the word out that there’s a free open-source eCommerce plugin which is easy to use, quick to set-up, and isn’t limited to requiring a qualified developer to get it running – even I’ve managed it on a test site in about 10 minutes.
  • DANNY BROWN  |  MONDAY, JUNE 28, 2010
    [Marketing] What's Going On at BlogCatalog? - Danny Brown
    Partnerships, Promises and Brand IP’s Having created the intellectual property (IP) for the IMHO brand, Selina’s part in the IMHO program was to provide the advertising and marketing expertise, with BlogCatalog providing the bloggers from their directory as well as the resources to get the site developed and the back-end engine in place to handle the members. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs What’s Going On at BlogCatalog? June 28, 2010 21 voices share yours! Selina New!
    [Marketing] You Scratch My Back - Danny Brown
    Most of the marketing questions people ask me can be found there, along with answers.However, when people use my comments section to try and garner free advice, I almost always refuse.Time is our most precious resource. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs You Scratch My Back August 23, 2010 33 voices share yours! Share Save How much information is free information? How much should be guarded and how much should be shared? If you’re asked by someone, “How do you do this?” and her job.
    [Marketing] Blogging Is Dead. Here We Go Again
    Perhaps all of those vapid and narcissistic attempts to convince unsuspecting consumers that their corporate Blog was authentic - when in reality it was either overtly or thinly-veiled marketing pap - will, hopefully, make way for more authentic voices and opinions to rise. Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb 's post, Blogging Declines Across the Inc. 500 , was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like it is being abandoned by corporate America and the bigger brands? blog comment.
    [Marketing] How Social Media and Streaming Have Influenced the Music Industry
    to grapple with these new methods of listening, distribution, connecting and marketing. This helps them not only make use of social insights in their daily marketing and PR efforts, but also to determine where they should even tour. Sure, that dynamic still exists somewhat today with paid download-based stores like iTunes, but more than ever, music fans are turning to ad-or subscription-based streaming services like Pandora and Spotify, which, as of July 2013, boasted over 24 million and 200 million users respectively. How so? Listening is Streaming. Or something like that.  .
    [Marketing] Digital Tumbleweeds And Virtual Crickets
    And, that bottom-feeding content, is the vast majority - especially when it comes to content that is related to business - of what populates corporately operated content marketing platforms. content marketing. digital marketing agency. If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. The cream rises to the top. It's just that we seem to have a lot more cream and it's fallen into many different niches. What did I get? brand.
    [Marketing] Twitter Blunders by Big Companies: Learn from Others’ Mistakes
    All it takes is marketing knowledge and common sense to manage a Twitter account for a business. 'Twitter can be a place to connect with consumers, promote new items and create conversation about your brand – but you only want good conversation. But as shown by these companies, common sense isn’t all that common. Here are four major companies that have created bad conversations about their brand – and how to avoid the same. Kenneth Cole’s failed attempt at comedy. In February 2011, thousands of protesters helped oust Hosni Mubarak, ex-president of Egypt. They tweeted: Source: [link].
  • FEVER BEE  |  THURSDAY, MAY 19, 2011
    [Marketing] Rethinking How We Hire Online Community Managers
    Avoid advertising on social media, marketing and digital communication platforms job sites.  We urgently need to rethink how we hire community managers. At the moment too many organizations, with little idea of what makes a great community manager, are hiring people who are either great at technology, have irrelevant community or social media experience, or have far too much free time.    This is a tragedy that's sabotaging their community efforts. It's time to rethink it.   How are community managers being hired? This is a big mistake. Attitude. Skills.
    [Marketing] Web 3.0 infograph
    Is it because of a lack of marketing? No matter how great a social network might be, bells, whistles and what not- It doesn’t happen without people. It lives and dies by what the users do with it. How many great start-ups and applications die on the vine because no one knew about them? technology
    [Marketing] 7 Ways to Make Testimonials Work Harder for You
    This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. bad review saying, “I felt like I wasted my money, the book wasn’t for me, it’s more for the beginner,&# turns a negative comment into a positive for your target market. Stay tuned from most posts by the secretive Web Marketing Ninja — a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we! We need to get smarter.
    [Marketing] Forget Sales Budgets.Embrace Experience Budgets
    The result of the latter is sales but the way of achieving it represents the new market - the experience economy if you like. 'How the world of business loves a budget! And they make sense - or at least they did make sense from managing the cashflow perspective.but do they now? keep asking this question because in my workshops I am faced with teams who are tasked with a - let''s say 5% sales growth figure.which drives them towards. Doing more of the same or even worse selling more at a discounted price. To see volume rather than experience.or profit.or value.
  • DANNY BROWN  |  TUESDAY, MAY 18, 2010
    [Marketing] Simple News Aggregation with Guzzle - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Simple News Aggregation with Guzzle May 18, 2010 8 voices share yours! Share 1 save As more businesses get used to social media and how they can utilize it for their needs, news aggregation and brand monitoring has become a key part of the puzzle. While there are a host of premium models available, including Radian6 , Meltwater Buzz and the recently released IBM model , these can often be prohibitively expensive for smaller businesses. How about you?
    [Marketing] 9 Tools to Improve Social Media Productivity
    Follow Ian on twitter @iancleary 9 Tools to Improve Social Media Productivity is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity. Manage Your Relationships More Efficiently With Nimble. Automate Blog Post Delivery With account.
    [Marketing] The 5 Keys to Blog Usability
    That’s what a lot of pundits are saying these days, from usability experts to SEO gurus and content marketing pros. Here are some categories I would use: Advanced SEO Techniques, Web Analytics, Digital Marketing, and Entrepreneurs. Neil Patel is an  online marketing consultant  and the co-founder of  KISSmetrics. He This guest post is by Neil Patel of  Quick Sprout. The user is king. Actually, it’s always been true, and it’s why the mantra “content is king” has always been so important. Content is exactly what users wanted. Naturally, you should give them what they want.
    [Marketing] The Importance of Company Personas in Social Media
    marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. For example, Flo from Progressive Insurance and Doug from Ford are both marketing personas but so are the hundreds of buyer personas created during the research phase of almost all campaigns. 'This is a guest post from Alicia Lawrence. . Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. The Three Types of Personas. Creating Your Personas. How old are they?
  • SPIN SUCKS  |  SUNDAY, MAY 1, 2011
    [Marketing] Inside View Makes Your New Business Meetings Productive
    You can get market cap, the org structure, list of key employees and the social sites they belong to, relevant company news, addresses and phone numbers and more; all from your Salesforce “lead” view. The big SOBCon is happening as I type and, while I was unable to attend this year (forthcoming Spin Sucks Pro launch, cough), I did manage to make it over to the opening night party, hosted by Social Media Club , on Thursday night. tell you this because I quite unexpectedly, and very pleasantly, had the opportunity to meet Cindy King from Social Media Examiner. Check it out.
  • SOSHABLE  |  SUNDAY, APRIL 6, 2014
    [Marketing] How Social Media Can Serve Your Business
    company such as Storage Pods uses social media and technology in its markets to encourage people to rely on the firm whenever people move or need to store their personal belongings. 'Though most of us use social media as a way to keep up with friends or take photos of what we’re eating, it’s increasing its value and importance in many other fields. Specifically, social media and technology are helping businesses become more productive and do things that might once have been unimaginable. Social media has changed the way businesses are run. But it doesn’t stop in the office.
    [Marketing] China Social Media: 6 Critical Sites
    Get someone “in-market” to assist you in setting up strategy and executing. Twitter, Facebook, YouTube, Google and others are blocked in China. Roughly 30% of China (1.3 billion) is online vs. roughly 75% in the U.S. This equals 390 million Chinese online, more than the entire U.S. population (310 million). Important Chinese Sites: Weibo: The Twitter of China. China blocked Twitter and other micro-blog technology ( in 2009 when riots started in the Western region of Xinjiang. Weibo remains and is growing.  Each Chinese symbol expresses so much more than each English character.
    [Marketing] Taking Social Media Offline: Continuing The Conversation at Conferences
    Attending big, annual conferences should be a central part of any marketing strategy to serve both your existing community and to discover new audiences for your product or service. The key is to maintain the right balance between reliance on new technology and social media to carry a conversation while still performing some traditional marketing efforts to help increase your overall reach. Learn more with this social media marketing tutorial , courtesy of Skillfeed. 'Microphone picture from Shutterstock. But nothing can replace face-to-face interactions and engagement.
    [Marketing] The Entrepreneur’s Guide to Keeping Customers Purchasing In-Store And Online
    You need to play to those strengths, and use them effectively to market to your customers. 'Written by Chris Allen of BePoz. If you operate a retail outlet, you may have both a storefront and an online presence. The question is, how do you keep customers engaged and buying in both locations? Your physical store and your online store have separate strengths. What are customers looking for online? What are they looking for when they visit your store in person? Give them what they want and they will come back for more. When they shop online, people are generally in a hurry.
    [Marketing] How To Get Better At Pitching And Telling Your Story
    To this day, I consider it the seminal book for marketing and communications people who need to better understand how to pitch creative ideas in a very complex world. marketing podcast. 'Episode #376 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Peter Coughter was last on the podcast over a year ago to discuss his amazing book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business (you can listen to that episode right here: SPOS #296 - The Art Of The Pitch With Peter Coughter ). Enjoy the conversation.
    [Marketing] Civic Crowdfunding vs Tax – Collaborative Government #Gov2
    completely free market where both companies/capitalism AND the public sector are removed – an interesting concept no? 'Social Media and Government: With the Australian Budget being handed down yesterday, I got to thinking again about civic crowdfunding and how it probably will be the future whether the Government allows it or not. Let’s have a look at. some basic democratic activities and then. compare it to social media funding, civic crowdsourcing and peer to peer industries. Slactivism & social distribution. Petitions online. Crowdfunding. Collaborative projects eg.
    [Marketing] Fetching Friday – Resources Mashup & A Day Without Rain
    How article marketing can help your blog – 5 reasons you should consider supplementing your blogging routine with article marketing. The social media marketer’s SEO checklist – what a social media marketer needs to know about SEO to help make social campaigns help with search rankings. This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a day without rain on The Resources Mashup. Blogging / Writing. 11 creativity resources – perfect for bloggers or writers needing a bit of a boost.
    [Marketing] Can the Contest Craze Sustain Itself?
    However, with the widespread influx of corporate social responsibility/cause marketing dollars, contests have suffered. It seems anyone with some extra dollars in their cause marketing budget wants to create a free-for-all contest to show their customers charitable goodness. It’s my belief after 15 years of professional marketing experience that every organization has an emotional bank account with a stakeholder. Some of these have been well designed, particularly the Foundation based contests. In reality a strong contest design also includes Theory of Change. Again.
    [Marketing] The More or Less Culture
    The culture is now more or less -  a brand with its social marketing can show whether they are more or less. We live in strange times, times that are a mixture of wanting more or less. Consumers want more for less. Businesses want more from less people. After previous ages of complex technology - less is more. Less usage is wanted more than ever when it comes to natures resources. The more people we are connected to the less people we truly know. The more the world is connected, the less we seem to understand each other. The less time we have, the more time we spend online . more ?
    [Marketing] Proposing Partnership Properly
    Joint marketing, content creation, or other time- and resource-heavy commitments that you can’t take on alone? Have you gotten this in your inbox, or uttered this open ended phrase? “I’d like to find more ways to partner/collaborate/work together (insert your variation here)&#. Most of us that work for successful or visible businesses get this a lot, or if you’re a successful individual, you might get it a lot too. However, it’s likely that your target doesn’t have time to simply muse on how they can help grow your business. Be concise. Is it scale?
    [Marketing] An Easy Way To Move From Busy-ness to Business
    Think about the way you build relationships, think about the way you market what you do. 'If I could offer you a quick tip that could significantly help your business - would you be interested? If I said this tip costs nothing but delivers everytime you do it - would you want to know more? Well here it is free of charge and with all my love x. Be intentional about your intent! Just think about your day. Do you know why you do what you do? . Do you know what you want your customer to feel when they consider purchasing from you? Do you clearly connect your product/service. call to action?
    [Marketing] The best social games on any platform…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? blog comments powered by Disqus Blog Partners
    [Marketing] The Traditional Resume Is Dying Home About Me My Videos My Resume Contact Me Browse > Home / Digital Marketing , Social Media / The Traditional Resume Is Dying | Subcribe via RSS The Traditional Resume Is Dying August 5th, 2010 Posted in Digital Marketing , Social Media Tweet Share The sooner the better I say. Related posts: How To Use LinkedIn Groups To Drive Website Traffic Dear Twitter: Please Add Auto DM Blocking This entry was posted on Thursday, August 5th, 2010 at 9:57 am and is filed under Digital Marketing , Social Media. Right now the export is a fairly bland output.
    [Marketing] Blog Banner Blues
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Media Video Behind the Scenes | Main | Real-Time Social Media Search Analytics » July 15, 2010 Blog Banner Blues If you are familiar with my two-year old banner, you can see that I'm livin' large these days!  Small Business Marketing What I am up to here is changing my banner title from."Strategic "Strategic Social Media Marketing." "Strategic Social Media Marketing."   That's it. 
    [Marketing] How to Use Social Media for Crisis Management
    Find us on Archives August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 Recent Posts Twitter Launching Official Tweet Buttons This Week [Exclusive] Brand Advertisers Spend 10 Times More on Facebook than They Did Last Year Don’t Hesitate to Use Social Media As a Marketing Tool New Study on the Social Media Habits of Women (18-34) Does Your Company Have a Social Media Identity? If used properly, social networks can also be used to inform your employees on time about any emergency situation. Canadian Health&Care.No High quality pills.
    [Marketing] Are Half-a-Million Apps Too Much?
    It’s that there are so many now that unless there’s a real marketing machine or big name behind them, they don’t have the ability to gain the exposure necessary to hit the coveted “Featured” or “Top Downloads” lists on the various markets. At some point, enough is enough. There are over a half-million iPhone and iPad apps. Android is closing in. Microsoft is making a push. Granted, many of the apps are the same on the different platforms; it just doesn’t make sense to have OS-exclusive apps. Cross-platform is the way to go.
    [Marketing] The rise of the savvy consumer
    It’s a moment where marketing happens, where information happens, and where consumers make choices that affect the success and failure of nearly every brand in the world.”. Last week, Apple released the latest version of Mountain Lion. was in two minds about whether to buy it. So I hopped onto Google, did a bit of research, read some reviews and asked my followers on Twitter. On the basis of this five or ten minutes of investigation, I took the plunge and purchased. Does this process sound familiar? Just think back to the last time you invested in a new TV, mobile or laptop.
    [Marketing] Even Scoble agrees with me that Quora is all hype!
    The market and the crowd will always decide. Tweet. On Thursday, I wrote a blog about how I was amazed at the amount of hype Quora was receiving. One of the main perpetrators of this hype has been tech blogger extraordinare, Robert Scoble. month ago, he was full of praise for the service : “Thanks Quora for providing a great community and way for people to communicate about what’s interesting in their lives in a new way. That’s innovation in blogging.” ” And yet, today we get this : “Turns out I was totally wrong [about it being a good service for blogging].
  • SOSHABLE  |  MONDAY, MARCH 28, 2011
    [Marketing] Why Facebook’s Political Moves Should Terrify Us All
    It hurts me to talk trash on them when our Facebook Marketing Firm is getting new customers by the bushel. Power is often something that is earned. It’s also something that can be taken by making the right moves. As Facebook continues to expand its reach in Washington , alarm bells should be ringing in every one of our skeptical minds. For the most part, it will go unnoticed. It’s like the perfect bomb – two components that are benign by themselves but deadly when mixed. It will prove to be deadly. Believe what you will, but don’t be foolish or blind.
    [Marketing] How to Overcome the “I Wish” Mentality and Start a Blog
    Adarsh Thampy is a blogger and advices small and medium business on effective content marketing strategies. You can read more on the topic of content marketing by following Adarsh @conversionchamp. This Guest post is by Adarsh Thampy of Conversionchamp. wish I started my blog a long time back when there was a lot less competition. wish I was able to write great content from the start. wish I had the money to purchase hosting and set up a self-hosted WordPress blog. wish, I wish, I wish… How many of us have wished for something like this in the past? know I have. Nothing!
    [Marketing] Why Online Influencer Outreach is Overrated and How to Fix It
    It needs to be looked at for what it actually is – the top of the funnel component of a larger program to generate awareness AND behavior using social media and content marketing. Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. The idea is that once drafted into the cause and compensated in some way, online influencers will spread the word in social media to their acolytes, increasing sales for the brand. There are two reasons for this. Of course not.
  • TWIST IMAGE  |  FRIDAY, JUNE 14, 2013
    [Marketing] Summer Reading 2013
    'There have been a slew of new business books that have come on to the market lately. Markets have crashed. " Converge - Transforming Business at the Intersection of Marketing and Technology by Bob Lord and Ray Velez. About the book: "To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. Summer should be here. some time soon, right? Jobs have disappeared. Employment.
    [Marketing] According to Gartner Social CRM is Going to be Big
    The analyst has predicted that 80% of all market growth in 2010 will come in this field, as organisations struggle to find a clear business case for leveraging social media as a tool for internal communication and collaboration.&# Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER According to Gartner Social, CRM is Going to be Big View Comments February 24th, 2010 I read an interesting article on information age a few days ago which references some new Gartner predictions around Social CRM.  janiceclark Stellar article. Fantastic info!
    [Marketing] 4 Ways I Compose Posts to Drive Millions of Pageviews to Blogs Through Digg
    Neal Rodriguez is a social media marketing operator ready to jog in blizzards this winter to get ripped for the summer in New York City. A Guest Post by Neal Rodriguez. With the release of the new Digg on August 25th, anybody with the ability to understand how a story, which is promoted to the popular section, is composed, has an edge in attaining viral exposure ranging from tens of thousands to millions of pageviews. Digg’s users constitute a large proportion of bloggers. Digg also has millions of users; many of whom visit websites that reach the popular section at a rapid rate.
    [Marketing] We're All Recovering Somethings
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives We’re All Recovering Somethings July 16, 2010 | by Amber Naslund View Comments I have a confession to make. was a social media novice once. was even a bit of a purist. few years ago, I was really just trying to understand all of this. caught hold of some voices that I thought had a solid understanding, and I listened. So much of that has changed. The difference between where I was then and where I am now is a combination of a few things.
    [Marketing] Changing Faces: 5 Major Tech Companies with New CEOs
    'Tech companies are on the rise — a rapidly growing market for both existing business and startups. Now, Google controls the majority of search and mobile advertising markets and Android continues to dominate the global smartphone market. According to this study , online-based companies accounted for 21 percent of GDP growth while becoming a catalyst for new jobs. But with this tremendous growth, it’s also the sector where many new businesses try and fail. Hewlett-Packard. Image via Flickr by megwhitman2010. We have a long way to go.” ” Google.
    [Marketing] PayPal, Oreos and kids embarrassed to read
    Their 100 days of Oreo campaign is brilliant from a content and pop culture standpoint and is a golden example for mixing social and content marketing. Social Marketers don’t walk the walk – nice read from Jason Falls noting, with data, how many marketers stress the importance of social without really practicing what they preach. This was one of those weeks that I am happier that it is behind me. Everything’s fine, but hearing that I’ll be limited in usage of it for the rest of my life blows – but hey could have been worse, given a car did run me over. Five for Friday
  • BILL HARTZER  |  FRIDAY, JUNE 26, 2009
    [Marketing] Shuts Down Amazon Associates Affiliate Program
    The North Carolina General Assembly’s website is [link] and additional information may be obtained from the Performance Marketing Alliance at [link]. So, if you are a website owner that provides “free content&# on the internet and gain most of your revenue from affiliate marketing, you’re out of luck: the States, such as North Carolina, are starting to add taxes to your affiliate marketing efforts. Integrated Marketing Summit Comes to St. Louis December 10 The Integrated Marketing Summit is bringing 30 of the United. Share this on
  • ARI HERZOG  |  SUNDAY, AUGUST 11, 2013
    [Marketing] Why I Want a Dumb Phone
    AriHerzog is a digital marketing and government professional seeking a position in community affairs. 'I want this phone. It ain’t smart. It’s no Galaxy S4 or HTC One S or iPhone 5. Mobile introduced the 768 this year. It weighs 3.5 ounces. The phone features Bluetooth connectivity, an FM radio, a 2-megapixel camera, and it has 3G for faster texting and picture messaging. can play music on the phone. can still email if I want. Besides, I have an iPad for that. If I want to take lots of pictures at better resolutions, I have a camera. want to return to the living.
    [Marketing] 3 Benefits for Small Business Cloud Computing
    When he's not blogging, Ari helps brands improve their digital media marketing. This is a guest blog post from Megan Totka of It is the first in a monthly series whereby she will write for me and I will write for her. hope you enjoy. As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed. While cloud computing is not a recent development – in fact, it’s actually been around for quite a while – it is something that offers increasingly viable and affordable opportunities for small businesses.
    [Marketing] Social Media Management is Like ‘Keeping a Man”
    Having a well written crisis plan for your Social Media Marketing strategy is key. Although it’s clear that Social Media Marketing must be tied to a goal and ROI you must also be aware that you can’t take and take without giving. As a full-time workaholic I must admit that I have the most embarrassing guilty pleasure ever… on my down time I visit brainless websites about celebrities, gossip or personal advice. should in fact be doing something physical (step away from the computer!) Let’s run through the ‘Do’s & Don’ts&#.
    [Marketing] The ChromeOS CR-48 Experience: Fast, Promising, Early
    To have consumers purchase Chrome OS laptops, once they hit the market, serious efforts will need to be taken to convince people why putting everything in the cloud, and abandoning (for the most part) applications they know well, will help their lives. must have groused about it enough that my wife finally took to her blog to lodge complaint with Google (somewhat tongue in cheek). The major hypothesis of the ChromeOS plan is that the future is the Web. Web sites, Web services and Web applications. Running ChromeOS is much like a terminal that only runs the Web browser. Quiet. Very quiet.
    [Marketing] Social Pros 14 – Jason Falls, Social Media Explorer
    Before we get going, special thanks to our sponsors, which includes my company, Argyle Social, developers of data driven social media marketing software ; Infusionsoft , developers of email marketing automation software; and Jim. They’re the market leader. It doesn’t measure your influence through email, through word-of-mouth marketing, through publishing, whether that be online or offline. come from the Internet marketing aspect of all of this stuff, and social media is a small part of what I do. We need less attention around online marketing.
    [Marketing] A Sense Of Place
    digital marketing. There's a big lesson here: you have to care about everything that surrounds you first before you can do magnificent things within it. Below, you will find a TED Talk. This is one of those TED Talks that can (and should!) change your life. We forget (or never even pay attention to) a lot of the things that are around us. We don't take them for granted because we're not even thinking about them. It's may very well be impossible to fix online advertising if we don't fix the platforms and channels first. Want to think differently and to care differently? online video.
    [Marketing] Super Full Moon and Web Journal – Mid March, 2011
    The market is too nascent and the functional requirements too distinct to make it likely that one tool will meet all your needs. I noticed a brilliant full moon tonight as I was walking home and found it was indeed called a “ Super Full Moon &# and happens only once ever 18 years or so – it’s the point in the Moon’s orbit where the Earth and Moon are closest together, wish I had seen it just before sunset. Well, I have an iPAD 1, but now the iPAD 2 came out people are wondering if it’s worth upgrading. In Social Media, they should do it the other way around.
    [Marketing] How Social Business Makes Organizations More Effective Communicators
    This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. When we talk about social business, we are talking about a holistic shift in the organization , and something that touches every department, not just the marketing and sales departments. As a marketer, on the other hand, it may be more difficult to start gaining traction for your brand if you are not already known and loved by many users. 'Matt Ridings, SideraWorks @techguerilla. Listen Now .
    [Marketing] The Art Of Fake Familiarity
    While the general onslaught of non-personalized and near-offensive pitches continues to deluge the inbox of anyone who blogs and tweets (regardless of audience size and relevance), there's no doubt that some public relations firms have spent a significant amount of time, money and resources as they inch away from the "spray and pray" model of blasting their self-involved news updates to anyone with a publish button over to one where they spend time training their media relations professionals to get better at knowing their target market that much more. target market. Guess what?
    [Marketing] Five innovative applications of wearable technology
    So it’s hardly surprising that other companies are starting to develop wearable devices to tap into this market too. Whilst the Sunfriend may not be as sleek and stylish as other devices on the market, it’s a useful piece of kit, helping users ensure they’re obtaining enough vitamin D whilst, at the same time, preventing them from the risk of skin cancer. 'Every Friday we bring you the FreshMinds Friday picks – ideas to help you make the most of  digital technologies  and understand how they are helping brands to grow and innovate.  This The Copenhagen Wheel. SunFriend. Tweet Pee.
    [Marketing] Get off your ass, forgetting Facebook, dark side of content
    The Three Things Marketers Keep Forgetting About Facebook – this is a really smart post that looks at a common thread I have heard the past few weeks. The Dark Side of Content Marketing – Tom Webster is a smart dude. This post takes a look at content marketing and how it can be something that is not always what it says it is. Why am I up at 4:30 writing this post? That was more of a rhetorical question for my groggy brain, but for some reason it decided to keep my internal clock on East coast time and that it would be good to wake up while folks are still casino hopping.
  • TWIST IMAGE  |  SUNDAY, MAY 11, 2014
    [Marketing] Time To Get Your Freak On
    content marketing. digital marketing. marketing blogger. marketing podcast. 'Episode #409 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It used to be easy. could simply say that Chris Brogan is one of the most read, liked and followed bloggers on the Internet. Then he became a kinda big thing on Twitter. Then, he started writing books and become a New York Times Bestselling author with Trust Agents and The Impact Equation (both were co-written with Julien Smith ). Enjoy the conversation. blogging. brand. facebook.
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