Page 225 of 299 Previous | Next 
  • SOCIALFISH  |  TUESDAY, APRIL 9, 2013
    [Marketing] Working and Facebooking: No Longer Impossible
    Let’s take a minute and appreciate how cool it is that social media is a one-stop shop for entertainment, time-wasting, and incredibly powerful and ever-emerging marketing and customer communication. Now Pinterest is part of my daily workflow as MemberClicks has a presence there, but it’s still fairly new in the social marketing world and has yet to prove itself as a must-have for internet marketing campaigns. 'Early in my career I had to be quick on the draw when it came to social media. Having Facebook open was a waste of time. But why? Like I frequently do, apparently.
  • WHAT SPINKS THINKS  |  THURSDAY, AUGUST 6, 2009
    [Marketing] These views are my own…
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals These views are my own… Employees = Kids …and do not represent that of my employer. This line shouldn’t exist. Read this. It’s Seth Godin) Back? or did you cheat?) So your employees are supposed to identify with your brand and represent it well.  I think we can agree on that. Now let’s look at it from another angle.  Your employee identifies with your brand, wants to personally represent your brand, but you distance yourself from them? So, be transparent. honest. Right?
  • MYRLAND MARKETING  |  THURSDAY, JUNE 17, 2010
    [Marketing] DON'T BE A HIT AND RUN!
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense DON’T BE A HIT AND RUN! One of the marketing messages I use to communicate with my clients the Myrland Marketing Moment.  As the name implies, it is a very short marketing message that only takes a moment to read.  One Myrland Marketing Moment I shared the other day was: “If you want to be successful in Social Media, don’t hit and run. Thanks to Susan for asking me to guest blog. Exactly….I Be patient.
  • ENGAGE  |  SUNDAY, JANUARY 20, 2013
    [Marketing] Long Live Long Reads
    Devices have penetrated almost every nook and cranny of the market, setting the stage for what could be a golden age of content. Long form journalism is alive and well and prepared for a digital future. Don’t believe me? Read on. The web was born to computer programmers and only later adopted by the media, making for awkward childhood. But those days are over and we are finally seeing what a mature, but still spunky, web looks like. It’s taken a while, but the Internet is finally discovering its real identity. Nothing could be further from the truth. The feel. The devices.
  • KIKOLANI  |  FRIDAY, DECEMBER 20, 2013
    [Marketing] Find Great Apps for Your Nokia Lumia Phone with AppSocial
    If you’re in the market for a Windows 8 phone, the Nokia Lumia 1020 is a great one to pick. 'One of the things I find is missing about mobile app stores is the ability to find suggestions from people you know and trust. Sure, an app may have 1,000 reviews, but you don’t know who these people are. For example, I’m more likely to trust a review about a social media app from someone who is a social media professional vs. an average user. This is where AppSocial by Nokia comes in. AppSocial is exclusively for Nokia Lumia users on the Windows 8 platform. Silly, yes.
  • LOUIS GRAY  |  MONDAY, MARCH 7, 2011
    [Marketing] LiquidSpace Connects Mobile Employees With Fluid Offices
    Venues can be slugged in one of three ways, namely: Public Venues (such as a cafe) Paid Venues (such as a shared work space) Private Venues (such as a incubator or VC office) In the Bay Area alone, we've seen incubators rise with notable hotspots such as the Founders' Den and Dogpatch Labs , which have helped to move the market in LiquidSpace's favor, delivering private venues withs hared work spaces, often including conference rooms and kitchens. But which doors exactly? LiquidSpace smoothly offers a real solution. LiquidSpace Shows Available Venues In Your Area Enter LiquidSpace.
  • SPIN SUCKS  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Gin and Topics: Kevin Bacon and Men In Heels
    It works for email marketing, blogging, or web traffic, in general. While I was in Florida this week, winter arrived in Chicago. In October. Global warming, my butt. It gets earlier and earlier every year…and stays later and later. It’s all good, though. love the colder temperatures. It means hats, scarves, sweaters, and boots. It also means riding my bike on the trainer so if anyone has any good tips for keeping me from getting bored out of my mind for two hours while I ride in one place, I’m all ears! You might notice the new photo on today’s post. And she did!
  • SPIN SUCKS  |  MONDAY, AUGUST 29, 2011
    [Marketing] A Woman In a Man’s Sand Castle
    Ameena Falchetto is a recovering marketing manager from a multi-national in Dubai and a serial entrepreneur currently living in the South of France. Today’s post is written by Ameena Falchetto. My experience as an entrepreneur in Dubai was largely affected by two factors. First, I am half-Egyptian, half-English which means I am often discounted by both cultures. Secondly, the company I built with John Falchetto was one of the most male-dominated businesses out there; we provided safety and rescue training for government and corporations. Hard hats, work boots, and lipstick. Be you.
  • TWIST IMAGE  |  MONDAY, MARCH 28, 2011
    [Marketing] The Real-Time Web Welcomes Real-Time Advertising
    Digital Marketing professionals tend to think that there is nothing new happening under the sun in advertising innovation. Whether or not Facebook, Twitter or even Google continues to dominate the zeitgeist is less important when compared to the reality that it's a great time to be in marketing as all of this unfolds before our eyes. digital marketing. It's too bad that Facebook and Twitter haven't quite figured out their unique advertising models yet. Also, it's important to note that most innovations only appear simple in hindsight. until now. Think about it this way.
  • TWIST IMAGE  |  TUESDAY, OCTOBER 19, 2010
    [Marketing] Setec Astronomy
    We're doing the Marketing industry a disservice. In the old days, you could say, "I've spent a decade in the Marketing industry," and it was a tough claim to disprove. marketing industry. The chance of anybody who has not seen the 1992 movie, Sneakers , and caught the obscure reference to continue reading this Blog post beyond the title will be minimal. and I'm fine with that. "Setec Astronomy" is actually an anagram in the thriller for "too many secrets." " We now live in a world with very few secrets. Who do you trust? did not. facebook.
  • DIRECT MARKETING OBSERVATIONS  |  THURSDAY, APRIL 12, 2012
    [Marketing] On Social Media Tools, Noise, and Experience
    friend of mine, Mack Collier, earlier this month wrote a blog post on whether  marketers should use social media personally before they use it professionally ? I was driving through the Florida Everglades last week when I thought, “How in the hell does someone survive and get around out here in this vast expanse of nothingness?” ”  Which made me immediately draw a relation to the water that surrounds the glades being the internet so to speak, and the wispy reeds of sea grass or whatever the hell it is, being your customers or users of the internet. Not at all.
  • DIRECT MARKETING OBSERVATIONS  |  TUESDAY, JUNE 15, 2010
    [Marketing] The “other” types of social media users
    Still others leap and never land-To me those people are not really into it for the right reasons; they are the marketers, agencies, advertisers and companies that are trying to capitalize on all the buzz that they’re hearing. This is such a transcendent time isn’t it? I’ve been thinking a lot about how people use social networks and why. We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. Joiners. Blindfliers. They’re excited.
  • DIRECT MARKETING OBSERVATIONS  |  WEDNESDAY, MARCH 16, 2011
    [Marketing] Socially empowering your employees-What’s taking so long?
    We talked about empowering their employees to engage in outbound social media marketing- That’s a fancy sentence for basically letting your employees tweet and share things about the company on company time.  .  . We talk and write about the ways to grow a business using social ALOT. Companies are obsessing over it. Even the really really big companies want to harness the promise of the prospect, the power of the existing customer and the potential of repeat business-All using social media. Yesterday, I was talking to a manager of one of those really really big companies.
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, FEBRUARY 19, 2010
    [Marketing] Social Sales: Caveat Emptor
    That paragraph comes from a post I read this morning from Adam Singer about digital marketing not scaling in which it struck a nerve that had deadened for me as of late. Further, they made him feel part of an inhuman process.  He felt rushed by the experience, felt like there was a lack of personalization and their representative didn’t really grasp the intricacies of SEO, social media or even their brand. What’s my point here? Bottom line- Sales people need to know their shit. Especially in the social media space. You better be walking it as well. Caveat Emptor.
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 16, 2011
    [Marketing] Legacy Thinking
    respect the value of your time (right here, right now) and would like those who may be reading this decades or centuries from now to have an understanding of what was happening in the marketing industry and what this change means. marketing industry. It's easy to post to Twitter or update your Facebook status. Not much to think about, right? Just because something is easy, it doesn't mean you shouldn't think about it. In my last Blog post, Liar's Remorse , I wrote about having one, cohesive reputation (and the struggles/challenges that come with it). children? etc.?). Everything.
  • THE WAY OF THE WEB  |  THURSDAY, MAY 17, 2012
    [Marketing] The future is now…
    For one thing, it’s hard not to be impressed when the cover was shot by Annie Leibovitz – puts all the talk of ‘rock star’ marketeers and developers now into perspective! At least it is while I’m reading my latest book purchase. always love looking through charity shops to see what people once wanted but have let go due to changing tastes, changing fashions etc. And occasionally you stumble across something like ‘The Road Ahead’ by Bill Gates for the bargain price of £1! Buffer. Books bill gates futurism technology predicitions the road ahead
  • BRASS TACK THINKING  |  FRIDAY, JULY 23, 2010
    [Marketing] Calling for the Death of Consumption Guilt
    Since I've been kind of directionless these past months, imagine my surprise when I realize my reader is dripping with marketers. And I don't even want to be a marketer! Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Calling for the Death of Consumption Guilt July 23, 2010 | by Amber Naslund View Comments How often do you lament the fact that you can’t get through all of the stuff in your reader? know I’ve done it. Consumption of content is not a democracy.
  • SOCIALNOMICS  |  MONDAY, JANUARY 30, 2012
    [Marketing] Five predictions for 2012 Mobile devices: Next year promises to be even more exciting
    Honestly, the iPad created the initial buzz; but since then, markets have been flushed with tablets. Android might influence heavily when it comes to phones, but not in the tablets market. The year 2011 witnessed a chaotic war in the mobile-device industry. Where the dominance of Android devices has been wounded by Apple’s lawsuits, tablets and 4G devices are the next big investments. The progressing year is geared-up with some kick-ass innovations for the mainstream mobile technology. Tablets have become the new age devices, and the race of dominance is on. RIM is out.
  • BRASS TACK THINKING  |  FRIDAY, JUNE 25, 2010
    [Marketing] Friday Fun: The Buzzword Graveyard
    Alas, I’m pretty sure I’m smoking something funky if I think that marketers (especially) and the business types are going to stop the madness anytime soon. image credit: Qole Pejorian Tagged With: business writing , buzzwords , friday fun , hyperbole , language , Marketing , vocabulary [link] Nico Schaap Magical, especially when used related to technology. Sarah_Gore Unique – when used by marketing to describe the product because it usually is not. It’s so overused, and most often complete hyperbole. We do that a lot in business, don’t we?
  • TRENDS SPOTTING  |  WEDNESDAY, APRIL 22, 2009
    [Marketing] Crises Management – Domino’s Case Study Research
    In this case, although the brand’s market share fell sharply (from 35% to 8%), it has recovered within a year. Journal of Marketing Research, 37, 203-214. Journal of Marketing Research, 37, 215-226. Medical Marketing & Media, 27, 14-19. Corporate Crisis Management: Corporate crisis is defined as an unexpected event that creates uncertainty and threatens an organization’s priority goals and public image. Managers facing crises as such consider the possible consequences of their reaction. 2000) moderates the effects of negative publicity. April 14: 1.
  • CONVERSTATIONS  |  THURSDAY, MARCH 27, 2014
    [Marketing] Blog Posting Mantra No. 5 – Add Eye Rests
    Read more on being generous to your readers at DIY Marketers. 'On most freeways and highways, a rest stop is good for drivers and passengers to stretch their legs, grab a refreshment, and other things necessary to get through a long stretch of road. Similarly, a long stretch of text without an eye rest makes for weary readers. Writing for the web is different from writing for print. Probably much different than what you learned in school. If we are to  write with the reader in mind  (and who and how they might share what you’ve written), we must be aware of their reading habits.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 22, 2010
    [Marketing] Is Social Media Too Big For Its Britches?
    Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. link] [link] Email Marketing Talk Is Social Media Too Big For Its Britches?
  • FIREBELLY  |  FRIDAY, JULY 16, 2010
    [Marketing] What the F**k is Social Media NOW?
    Digitalia | Indianapolis Social Media Marketing « Coleman Campsite: The Original Social Networking Site | Main | How One Unhappy Customer Multiplies Across Social Media » July 16, 2010 What the F**k is Social Media NOW? Chad Richards is the Social Program Manager at Firebelly Marketing. Fridays fun find is an excellent presentation on Slideshare called What the F**k is Social Media NOW? Its a sequel to the original What the F**k is Social Media? and What the F**ck is Social Media: One Year Later presentations. What the F**k is Social Media NOW? Please try again.
  • JOSH S PETERS  |  THURSDAY, MAY 20, 2010
    [Marketing] Call for Guest Posts
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Uncategorized » Call for Guest Posts Call for Guest Posts Written on May 20, 2010 by Josh Peters in Uncategorized 2 Comments - Leave a comment! Do you have insights and ideas about social media, internet marketing, and online life you’d like to share? want you!… … To write a guest post for me. I’m at that next stage in this blog where I want more community involvement. hope so. In fact, I know so.
  • WEB METRICS GURU  |  TUESDAY, OCTOBER 23, 2012
    [Marketing] 7 Data Updates and Journal Entries Web Journal October 18th – 23rd, 2012
    What impressed me the least so far was the Marketing Cloud which Salesforce is selling as an entire solution, but is really a lot of separate programs and technology stacks that do not interoperate as yet. Journal. Ironic, but  80% of online retailers are using Google Analytics incorrectly according to a  DBD Media  survey of 50 e-commerce sites (which doesn’t sound like an awfully big number to be honest). I’m not surprised, I think the real amount of incorrect use is ~95% based on how many people mis-configure or fail to configure Google Analytics. Updates . minutes.
  • SOSHABLE  |  SATURDAY, NOVEMBER 28, 2009
    [Marketing] The Twitter Paradox: Why it will likely fail sooner or later
    Marketers, Spammers, and Bots, OH MY! Thanks to the influx of marketers, spammers, and bots marketing, spamming, and botting, there are more tweets with links in them than not. The “real-time web&# and the data within there is a paradox of its own that companies are racing to control, but the data available on Twitter is a goldmine of behavioral marketing and search engine data-boosting firepower that everyone recognizes. Blast. The doom and gloom crowd has been predicting Twitter’s demise for years. “Where is their revenue model?&#. hope they do.
  • FEVER BEE  |  WEDNESDAY, OCTOBER 8, 2014
    [Marketing] The Problem With Building A Community Between Buyers and Sellers
    bought from sellers at Portobello Market for years in Notting Hill. 'Belk explains the problem  with trying to build a community when a profit-motive is involved. Specifically, he distinguishes between sharing (which facilitates community) and pseudo-sharing (which doesn't).    In Couchsurfing, studies show a high sense of community between host and visitor. No money is exchanged. Hosts let guests stay for free. Friendships form. Many hosts go far beyond expected norms to help their guests.    In ZipCar, studies show limited sense of community.
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 14, 2010
    [Marketing] How to Use the Ansoff Matrix to Develop New Products for Your Blog
    The Ansoff Matrix consists of four quadrants: Market Penetration. Market Development. Market Penetration is all about selling more of your current products to your existing markets while Market Development looks at selling current products to new markets. Product Development is concerned with selling new products to existing markets while Diversification is about selling new products to totally new markets. Market Penetration – Current Products / Existing Markets. Market Development – Existing Products / New Markets.
  • FEVER BEE  |  MONDAY, DECEMBER 6, 2010
    [Marketing] The Definitive Guide To Monetizing Your Online Community
    The secret is to avoid the obvious routes (advertising/affiliate marketing) and focus on adding value to the community. flourishing second hand market in seconds. Many people and organizations are beginning to make great money from their online communities. Charge for membership. By far the easiest, pack your community with added value and charge for membership. This means less members, more dedication and a budget to do cool things.    Advertising. By far the most common. Find companies that want to sell products to your members and charge a fee for promotion. Events.
  • WEB METRICS GURU  |  SUNDAY, OCTOBER 24, 2010
    [Marketing] Glide Intelligence and the power of super charged PR monitoring
    expect Glide Intelligence will be coming onto the market shortly and I think we need to start moving away from the manual culling of data (because PR can’t do that very well, anyway) and into advance machine learning.  In fact, at the very moment  Sam and Keith showed me the advanced features of Glide Intelligence to me, I got an email from my publisher, McGraw Hill , telling me my book deal had been approved and I took that as an omen that, indeed, I was not only looking at something very new and important, but also that I was exactly in the spot I needed to be in at that moment.
  • SOSHABLE  |  THURSDAY, JUNE 21, 2012
    [Marketing] Buying Followers: Yay or Nay?
    As a brand, even if you have an online marketing firm working on your social media or not, your Twitter strategy is an important aspect in building your brand. You can buy followers; did you know that? Seems kind of ridiculous, but you can. There are people who swear by it and there are people who are utterly against it. Let’s go over a few things before I let you make your own decision. First off, the amount of followers you have is directly visible to everyone on Twitter. People are hesitant to follow brands if they do not have a fan base. So we have a plus and a minus.
  • SPIN SUCKS  |  FRIDAY, OCTOBER 29, 2010
    [Marketing] #FollowFriday: Mitch Joel
    And you may already know about Mitch Joel because he runs, Twist Image , one of North America’s most successful marketing and communications firms. You may already be reading Mitch Joel’s blog, Six Pixels of Separation , because, well, he’s kind of a big deal. You also may have already read Six Pixels of Separation , the book, because it was published before the entire world was publishing books (and it’s excellent). read a lot of blogs (more than 1,000, to be pseudo exact) and I comment and read a lot of comments (when I say read, I really mean scan).
  • KIKOLANI  |  WEDNESDAY, JULY 27, 2011
    [Marketing] 3 Great Social Media Lessons From Ancient History
    Social Media Analytics: Measuring the Web’s Newest Marketing Frontier. This is a guest post by Ajay Chavda. Social media is capable of changing you, your business or your perspective overnight. It is important that we understand the social media before jumping on the social bandwagon. Tweeting, Facebook sharing and video making is only a miniature subset of the entire social ecosystem. History can teach us a lot about social media. In fact, history has known to be the very supporting pillar of social interaction. Image Credit. Barbarization of the Roman Infantry. The Social Context.
  • KIKOLANI  |  TUESDAY, APRIL 5, 2011
    [Marketing] 3 Steps to a Productive Life on Twitter as a Blogger Using Buffer
    Get More from Twitter – Twitter Marketing eBook Review. This is a guest post by Leo Widrich. One of the most important things I discovered is to manage my time efficiently on Twitter. Otherwise I would spend hours and hours without getting anything else done. Recently I have started to use Buffer , a super simple Twitter tool which helps you to breathe a little easier by keeping my followers posted all day long. It is very different from any existing Apps and makes my life online a little less complicated. Now, let’s take a look at how Buffer works. Your Thoughts.
  • GEOFF LIVINGSTON  |  TUESDAY, JULY 2, 2013
    [Marketing] Free as We Want to Be
    Heck, I can choose to just publish the book at the end of summer, and not market it. 'We’re as free as we want to be. Perhaps it’s a trite statement, but with the Fourth of July holiday upon us, I cannot help but consider it. Freedom is a choice. At least for those of us that are fortunate enough to live in countries where we aren’t shot or arrested for speaking our mind in private conversation or online. You need only look at Turkey’s ongoing crisis to realize that free speech is not certain in this world. Yet many of us don’t feel free. We are free.
  • JACOB MORGAN  |  SATURDAY, JULY 24, 2010
    [Marketing] Implementing Enterprise 2.0 at Intuit, Part Five: Operational Impact and Lessons Learned
    Now just a few months later, there is a project fully resourced and in market.”. time to market with E2.0 This is part five (and the final part) in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization.  The largest operational impact that Intuit realized was the speed in which it was able to go from idea concept to putting something in the customers hands.  Prior to any type of E2.0 initiatives it took Intuit around 13 months to come up with a product idea, build it, and put it into the hands of the users.  After their E2.0 Mediawiki.
  • SPIN SUCKS  |  FRIDAY, JULY 9, 2010
    [Marketing] #FollowFriday: Rieva Lesonsky
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 09 2010 #FollowFriday: Rieva Lesonsky By Gini Dietrich | Email | Print | 1 Comment | I realized last Friday that the past few #FollowFriday recommendations have been men. Nothing against you, guys, but I gotta get some women in here! Where to begin? Leave a comment!
  • KIKOLANI  |  THURSDAY, NOVEMBER 25, 2010
    [Marketing] Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Blogging Sales
    Valuing Facebook Ads – are marketers still trying to figure out just how much they are worth? Making Money Online / Online Marketing. marketing tips for Black Friday , small business Saturday, and Cyber Monday – want to make some sales? Top 10 LinkedIn business marketing tips – how to bring sexy back to professional networking. 100 marketers you must follow on Twitter – huge list of great marketing experts to follow on Twitter! The Resources Mashup. Blogging / Writing. Facebook. Infographics. Find out! Check out these tips!
  • STEPHEN P SMITH  |  THURSDAY, FEBRUARY 21, 2013
    [Marketing] Add Personal Touches to Your Small Business Networking
    Next time you set out to create marketing or networking materials for your small business, ask yourself these questions among many others. Marketing materials can get very expensive, very quickly. How to you decide what’s junk mail and what mail to open? What makes you keep a note or card rather than reading and discarding it? Then, make sure you’re making something memorable. We could talk all about the merits of networking for a small business, but that’s another topic entirely. When you get to a mixer, do you have business cards ready to hand out? Die Cuts.
  • TWIST IMAGE  |  SUNDAY, OCTOBER 19, 2014
    [Marketing] First There Was UnMarketing Now There Is UnSelling
    digital marketing. marketing blog. marketing podcast. 'Episode #432 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Scott Stratten is back with a brand new book, UnSelling , that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses interacts with human beings. Seems simple enough, right? It isn''t. Enjoy the conversation. brand.
  • PROBLOGGER  |  WEDNESDAY, JULY 23, 2014
    [Marketing] Three Ways to Outperform Your Online Competition
    'This is a guest contribution from Emma Henry of True Target Marketing. In reality, very few businesses know how to effectively execute strategic online marketing campaigns. Now is the perfect time for you to take advantage of this gap in the market and outperform your online competition. Consider engaging in the services of a website marketing expert to assist you with the process of analysing your online business. Consider engaging the services of a professional, online marketing expert to help you execute this proven and effective three-step strategy. 
  • WISDOM LONDON  |  THURSDAY, AUGUST 12, 2010
    [Marketing] Do You Know A Good Thing When You See It? « Wisdom London
    Wisdom London on Twitter Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on August 12, 2010 at 11:17 am and is filed under brand , marketing strategy , social media , wisdom with tags 1000 True Fans , customer engagement , customer insight , customer intimacy , Kevin Kelly , loyalty , Seth Godin , wisdom london. Wisdom London Creative Communications is our world… « [unconventional wisdom] Granada: Graffiti City Gah! We’ve #hijackedthehashtags! » Do You Know A Good Thing When You See It? But they’re not completely selfless. link] [.]
  • GEOFF LIVINGSTON  |  TUESDAY, JULY 6, 2010
    [Marketing] The History of Influencer Theory on the Social Web
    Successful online word of mouth or grassroots marketing usually requires community influencers embracing and spreading the message. We’ve seen other critical books come out discussing the influencer, and in particular their online role: Ben McConell and Jackie Huba’s outstanding book the Citizen Marketers (2006) discusses the one percenters , the select few who drive online conversations. Their conversation revolves on building online trust and relationships rather than marketing messages to drive influence. We talked about Connectors, Mavens and Salesmen.
  • GAURAVONOMICS  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Five Critical Shifts That Are Changing Business
    Being ahead of the market is painful in unexpected ways, but I am finding that it is also rewarding in surprising ways. I had dinner with Olivier yesterday and felt firsthand his commitment to realign our agency network to be in sync with these shifts, so that we can help our clients benefit from them. also felt that these shifts are also changing which people are valued within global organizations as they seek help in navigating these shifts. Through a series of serendipitous events (including birth!), Share this on del.icio.us. Digg this! Share this on Facebook. Post on Google Buzz.
  • ONLINE COMMUNITY STRATEGIST  |  MONDAY, MAY 17, 2010
    [Marketing] Agency life is expanding my horizons
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Agency life is expanding my horizons May 17, 2010 in social media marketing | Tags: communications agency , PR , public relations , social media , social media manager When you handle social media initiatives for one organization, it is easy to develop linear thinking. This is certainly not the case for everyone so please don’t take offense. But that was the extent of it. think much more deeply about strategies and tactics. 
  • DANNY BROWN  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] There's More To Competence Than Training - Danny Brown
    You might also like: Introducing Social Media to Your Business Creative Social Sharing to Promote Your Blog Why Loyalty and Mobile Marketing is the Future for Retail Tags: Business , employees , guest posts , workplace training 5 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs There’s More To Competence Than Training September 9, 2010 5 voices share yours! Share Save This is a guest post by Leon Noone. His ideas are too unconventional for some managers. That’s a given.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 24, 2011
    [Marketing] SIGMA Brought It to the Ad Council A-Games.
    As a supporter of the Ad Council, SIGMA Marketing Group sent a team of dedicated employees to partake in the golf tournament. Earlier this week, the Rochester Ad Council hosted their annual summer event - The A-Games. We set out to take the tournament by storm and win it as a way to honor our teammate and EVP of Client Services Jim Dellavilla's birthday that same day
  • IDACONCPTS  |  TUESDAY, JUNE 4, 2013
    [Marketing] Getting More Out of Your IP Network with SIP Trunking
    first-to-market leader is often your best bet. 'At idaconcpts.com, we have discussed about VoIP smartphone apps  quite a bit. While the use of these apps works quite well for personal use or even small business situations, they do not meet the necessary requirements of medium to large businesses. Larger scale businesses require communication solutions that are able to handle calls between locations with several extensions spread across large distances and power features such as negotiating capabilities and features among all session participants. Your business uses regular telephones.
  • NOWSOURCING  |  MONDAY, MAY 12, 2014
    [Marketing] As Digital Goes into Storytelling Mode, Infographics can tell a Rich Story and Promote Branding
    An infographic we created for Cloudant—” How to Win Big in the App Market ”—is a good example: Hothead Games had released the top “sports” cell phone game, with 80 million matches played and 20 games opening per second. 'A March 2014 Nielsen Study, commissioned by inPowered, “ The Role of Content in the Consumer Decision Making Process ,” uncovered that consumers depend on trusted, expert content to make purchase decisions 5 times more today than they did just a half a decade ago. In addition to this expert commentary, there’s also branded commentary and user-generated reviews.
  • IT'S JOSIP NOT JOSEPH  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] As Life Moves Beyond Web 2.0…
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 And I must say, I came up with some pretty interesting ideas.
  • IT'S JOSIP NOT JOSEPH  |  WEDNESDAY, JUNE 30, 2010
    [Marketing] As Life Moves Beyond Web 2.0…
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 And I must say, I came up with some pretty interesting ideas.
  • SOCIAL WAYNE  |  WEDNESDAY, FEBRUARY 16, 2011
    [Marketing] Day 16: People of color impacting the social web – Anil & Varsha Chawla #28DaysofDiversity
    She currently oversees email and mobile marketing, Business Intelligence, and mobile BI products. In addition to attending key marketing and social media events and conferences, she has been involved with local tweetups, the local chapter of the Social Media Club, and un-conferences such as BarCamp, ProductCamp, and AnalyticsCamps for the last few years. As we all know, February is Black History Month. Even though it’s black history month, the goal for 28 Days of Diversity is to feature not just African-Americans but other minorities in the web/tech space.
  • WEB METRICS GURU  |  SUNDAY, DECEMBER 19, 2010
    [Marketing] Interesting Data Mashups and Hitsplitter.com plus Web Journal Mid December 2010
    I’m still not convinced that most of the companies looking for social media are looking at this strategically, I think most organizations are looking at social as a way to sell more stuff, spam more customers, and market to a wider audience. Heard about Google Ngram Viewer ?  Interesting to compare citations of terms in books  (Google Ngram) with web search ( Google Insights for Search ) and see what we come up with. Web Analytics , while searches are quite flat, seemed to be getting more content in print.   It is, after all, only a study on those posting on a BBC news forum. 80legs.
  • IMAGINE YOUR REALITY  |  MONDAY, JUNE 7, 2010
    [Marketing] Are you making meaningful connections?
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you making meaningful connections? One of those changes has involved asking myself who I’m meaningfully connected with. final example: I joined a task for a local school district.
  • IMAGINE YOUR REALITY  |  THURSDAY, JUNE 10, 2010
    [Marketing] Customer Service is an attitude
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? She’s visiting me right now from the East coast, and as such she’s feeling the jet lag. She was supposed to pick up her rental car at 10am, but hadn’t realized what day it was until I mentioned that tomorrow (today now) would be Thursday. At the root of customer service is attitude. What do you think?
  • IMAGINE YOUR REALITY  |  WEDNESDAY, JUNE 23, 2010
    [Marketing] Reach out to your local community
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? What I’ve found is that chambers are an excellent resource for local businesses, both in terms of advocacy for businesses and for the networking opportunities they provide. As you spend more time at chamber events and get more known, you also learn a lot more about your local community and the needs it has. What about you?
  • IMAGINE YOUR REALITY  |  SUNDAY, JULY 4, 2010
    [Marketing] Social Media for Introverts
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? used to be married to an introvert and what I noticed is that she took enthusiastically to social media and in many cases used it as her primary method for communication because it allowed her to communicate with many people at the same time. don’t know if that would apply to every introvert. What do you think?
  • IMAGINE YOUR REALITY  |  TUESDAY, JULY 13, 2010
    [Marketing] What stops people from getting social media
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? think social media needs to be approached as a social medium first and as technology secondly. The reason I think many people approach it as a technology first is because technology is the means by which we access the medium. What do you think? Does getting the social aspects of social media help people understand it better?
  • IMAGINE YOUR REALITY  |  TUESDAY, JULY 20, 2010
    [Marketing] Social context is what interests people
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? What I mean by social context is context where the social relationship is established before the business relationship. Social context doesn’t just occur in social media, but in social media it needs to be more developed because many of the visual and verbal cues are missing from text. Imagine Your Reality.
  • IMAGINE YOUR REALITY  |  THURSDAY, JULY 22, 2010
    [Marketing] Cleaning Linkedin up from the Twitter spam
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Fortunately Linkedin has also taken on some of Facebook’s better features and you can hide the updates from people who haven’t mastered the art of only posting relevant information to a given social media site. Why would you want to clean up your Linkedin page? Most of the updates are coming to Linkedin via Twitter.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, JULY 28, 2010
    [Marketing] What do you do to stand out? pt 1
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes What do you do to stand out? think he’s right, because it’s a fairly distinctive hat. In fact, that’s one reason (though not the only) that I wear it. Imagine Your Reality.
  • IMAGINE YOUR REALITY  |  THURSDAY, JULY 29, 2010
    [Marketing] What do you do to stand out? pt 2
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes What do you do to stand out? But great content alone won’t work unless you’re also consistent in your activity. To stand out in social media also involves personalizing your posting.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, AUGUST 4, 2010
    [Marketing] Responsibility for your privacy and social media
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Someone had apparently taken personal details of 100 million Facebook users and published them on a torrent site that other people could download.  This was information anyone could take, because the privacy settings for the people were set for public, so you might ask what the big deal is. So what can you do?
  • IMAGINE YOUR REALITY  |  MONDAY, AUGUST 9, 2010
    [Marketing] How to help your employees with social media
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? At the same time, it’s also important to respect that each employee has his/her own voice and that s/he will be talking about every day life, including work, on social media. So what can you do to help your employees with social media? Don’t micro-manage everything they do on social media. Imagine Your Reality.
  • IMAGINE YOUR REALITY  |  TUESDAY, AUGUST 17, 2010
    [Marketing] Social media is more than technology
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? One of my clients expressed that what frustrated her the most was not being able to see how social media could contribute to relationships, because all she could see was the technology. She’s not alone, as other people have expressed similar frustration to me before. Social media isn’t just technology.
  • IMAGINE YOUR REALITY  |  MONDAY, AUGUST 23, 2010
    [Marketing] Ambient relationships and social media
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? He argues that with social media there is a lot of hyper-connectivity, which leads to ambient relationships, where we touch people via social media, but don’t necessarily have any further contact. Chris rightly wonders what will happen to all of our relationships with so much hyper connection. Imagine Your Reality.
  • IMAGINE YOUR REALITY  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Customer service is more than damage control
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? But customer service shouldn’t just be about damage control, and while social media is a wonderful medium for tracking what customers are saying or aren’t saying about your business, it also offers the opportunity to simply get into conversations with clients. Imagine Your Reality. All Rights Reserved.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] How to make your online network an actual network
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? While it’s true that many of the people you’ll connect to online are people you might also see offline, not everyone you connect to is someone you see regularly. So the challenge that arises is how to become more than just an internet connection to someone. What about you? Imagine Your Reality. All Rights Reserved.
  • IMAGINE YOUR REALITY  |  MONDAY, SEPTEMBER 13, 2010
    [Marketing] Cleaning out your inbox of spam
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Cleaning out your inbox of spam Posted September 13th, 2010 by admin and filed in business Tags: email , Spam , Taylor Ellwood View Comments I’ve lately been on a cleaning kick with my email inbox.
  • IMAGINE YOUR REALITY  |  TUESDAY, SEPTEMBER 28, 2010
    [Marketing] Social media and geography
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? It was a rather idealistic, if unrealistic statement. If anything social media is being used as a way to connect people more closely with the geographical region they live in. At the same time the consumer is learning more about what’s in his/her neighborhood and where s/he can go to find something. Imagine Your Reality.
  • IMAGINE YOUR REALITY  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] Why I enjoy learning outside my discipline
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? I’m reading it to review it and to interview the author on my radio show, but I’m also reading it as an opportunity to learn more about something I’ve never done. The book is: The Survival Guide: Home Remodeling (Amazon link) by Diane Plesset (who was one of my clients recently). What has it taught you?
  • KIKOLANI  |  MONDAY, JANUARY 31, 2011
    [Marketing] What Are Post Tags & Why You Should Be Using Them
    Marketing Takeaway. This is a guest post by Ana Hoffman of Traffic Generation Cafe. can’t believe it’s taking me so long to look into the topic of tags and how they can benefit our blogs. To be quite honest, I’ve been clueless on whether to use them or not to begin with or how to use them properly. Judging by the guest posts submissions I get and the tagging used in those posts, looks like I am not alone. So, the questions of this post: what are tags? what benefit they bring? how to use them the right way. What Are Tags? Are they the same as keywords ? Yes and no.
  • JACOB MORGAN  |  THURSDAY, JUNE 26, 2014
    [Marketing] Should Facebook Get Into the Employee Collaboration Space?
    The collaboration space is also very ripe for a new disruptive player to come in especially since innovation appears to have tapered off (for now) and has instead been replaced by aggressive sales and marketing. 'An article in Techcrunch yesterday says that Facebook may be working on using their platform for internal collaboration. The article isn’t conclusive in any way and doesn’t speculate as to whether any type of new product is being worked on or if the chatter is about simply using Facebook for collaboration purposes. think an argument can be made for either side.
  • JEFF KORHAN  |  MONDAY, JULY 11, 2011
    [Marketing] Finish Any Project by Designing it into Three Stages
    I began to think a lot less about the book and more about folks like you – small businesses that want to keep your online marketing simple, while still getting practical results that move your business forward. Any project you can think of can be designed and more readily finished by recognizing that it has three essential stages – a beginning, middle, and an ending. Whether you are writing an article, cleaning out the garage, or starting a new business, you intuitively know this to be true. Logically, most folks start at the beginning. How will you involve them?
  • WEB METRICS GURU  |  SUNDAY, APRIL 10, 2011
    [Marketing] Web Segmentation – Web Journal April 1st – 10th, 2011
    Explanation #2 : Our satisfaction with existing customers is up but our marketing has added more prospects that tend to have a lower score – the two trends pretty much balance out. It’s a classic database marketing style segmentation and it’s essential context to understand almost any metric. Was thinking about Gary Angels recent post titled Semphonic’s Two-Tiered Segmentation: Segmentation for Digital Analytics Done Right and realized the new Radian6 Insights features support such a segmentation, though imperfectly, as of yet. Explanation #2 : Our SEO has improved.
  • JUGNOO  |  FRIDAY, JULY 26, 2013
    [Marketing] Fortune 500 “Get” Social Media
    Interesting to note that Twitter has surpassed Facebook for Fortune 500′s social media marketers. 'Cell phone life by jseliger2, on Flickr. In the U.S., audiences spend up to 3 hours every day on social media, and a large portion of that time is on mobile. The question for many businesses is what social media platforms to invest time and money in. And they should: as an example,  Syncapse has done a study  that shows social media fans spend more annually on products than non-fans. 66% have Facebook accounts. 62% have YouTube accounts. Photo by jseliger2.
  • SOCIALFISH  |  WEDNESDAY, JUNE 19, 2013
    [Marketing] Get Open Community on Audible
    membership recruitment, marketing, advocacy etc)? ” Andy Sernovitz , founding CEO, Word of Mouth Marketing Association; author,  Word of Mouth Marketing. '( photo credit ). Love audiobooks? Open Community is now on Audible! We have FIVE DOWNLOAD CODES AVAILABLE  - all you need to do is drop us a comment below. Just answer any of these questions: How has the growth of online community changed  the way you work today? Is community management part of your job? In what way? How has community management changed other business processes at your org (e.g. Why or why not?
  • SOSHABLE  |  SATURDAY, JUNE 9, 2012
    [Marketing] Banks Are In Trouble… Again
    There is less of a need for physical jobs, but an increased demand for web marketing content. In a slow job market, it is essential that this does not occur. Today, it seems like big banks and corporations are constantly in the news.  With the recent financial crisis, there have been massive government takeovers as well as buy outs from other banks.  This banking crisis was caused by loans that were not paid and was also one of the direct results of the housing crisis.  People in the banking industry have (yet again) reason to worry.  Related articles.
  • TWIST IMAGE  |  THURSDAY, APRIL 11, 2013
    [Marketing] Pay Attention: The End Is Nigh (For The Personal Computer)
    If you''re running a business in the technology sector, exponential growth is the type of thing that happens when your market hits the tipping point and the growth ratchets up from there in a way that could have never been estimated by the analysts (take, for instance, the growth of tablets ). The personal computing market is imploding at an exponential pace, and it''s something that has taken even the technology analysts by surprise. We attempt to discredit the data by looking at the market of one. market of one. and threats to business today. Surprise. Surprise.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, MAY 17, 2012
    [Marketing] Spam Links – What Me? Never!
    Article marketing - like every other link issue, quality is again the problem. So you think you don’t have any spammy links. would estimate that just about every website on the Internet would have at least one spammy link, even if it has been created by accident, or in the early days when you were trying to build your business. Of course, “build inbound links” has long been the call of the SEO wild. In recent times, that has changed somewhat to include building outbound links. If links are the issue, what type of links now draw Google’s disfavor?
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    link] cemil gunel RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] cemil gunel RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] Email Marketing Talk Social Media Monitoring Tools – How to Pick The Right One [link] #socialmedia [link] socialmedia247 Social Media Monitoring Tools – How to Pick The Right One [link] #socialmedia: Social Medi… [link] #socialmedia [link] Volker h. She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Thanks!
  • KIKOLANI  |  FRIDAY, DECEMBER 17, 2010
    [Marketing] Fetching Friday – Resources Mashup & Christmas Spirit
    The 5 pillars of business blogging succes – planning, content, design, marketing, and engagement. The blog tree – the world’s first visual depiction of the interrelationship among marketing blogs. Keyword and market research with Yahoo Clues – get valuable marketing insight into keywords from the last 30 days including age, gender, income, location, and search flow. Making Money Online / Online Marketing. The Resources Mashup. Blogging / Writing. equate to in actual visits to your website. Facebook. Infographics. Photography. Twitter.
  • GEOFF LIVINGSTON  |  TUESDAY, JUNE 21, 2011
    [Marketing] Applying Social Storytelling to Strategic Online Fundraising
    Ironically, the most common mistake nonprofits make with social is to treat it like another medium, and simply publish solicitations and marketing. This is a preview of tomorrow’s Millennial Donors Summit presentation on “Connecting with Social Media&# at 11:30. There is still time to register for the telesummit! Join us! The fundamental skill of social is applying traditional relationship development savoir faire in the media. Meaning, the tools are the tools, but the actual interaction between people should be the focus for those seeking to cultivate donors.
  • KIKOLANI  |  FRIDAY, FEBRUARY 11, 2011
    [Marketing] Fetching Friday – Resources Mashup & Videos from Australia
    question of money back guarantees and marketing your online products – great info for anyone doing online product sales. The beginners guide to online marketing with a GIANT infographic – this is hands down one of the most comprehensive infographics and posts I have ever seen. ways to record video for your social media marketing – this covers the five types of video you can use to further engage with your social media following. The Resources Mashup. Blogging / Writing. Making Money Online / Online Business. Personal Development / Productivity.
  • ENGAGE  |  MONDAY, MARCH 17, 2014
    [Marketing] The Truth and (Unintended) Consequences of Our ‘Likes’
    The giddy optimism of our brave new digital world reigned supreme in previous years, with tech gurus and marketers touting the boundless opportunity offered by new technologies. Takeaway for Content Marketers: Consumers are once again apprehensive about sharing personal information online and having their online behavior tracked. Takeaway for Content Marketers: Is our social media distracting us from what is really effective or guiding us to a better answer? Takeaway for Content Marketers: Don’t just give your consumers what they want. What a difference a year makes.
  • WAXING UNLYRICAL  |  FRIDAY, NOVEMBER 25, 2011
    [Marketing] Communicating Through Change
    was immediately given the opportunity to move interstate to work within a new and combined marketing and communications team of six people (a big change coming from a team of one). Change is a-coming. was reading through Lauren Drell ’s overview of how to manage a re-brand in Mashable recently and began to reflect on my own experiences through a company re-brand and merger, and lessons I could pass on to fellow communicators. As a brief back-story, in May I returned to Australia after three weeks in New York … right in the middle of a company merger. Look for the opportunities.
  • WAXING UNLYRICAL  |  SATURDAY, JUNE 11, 2011
    [Marketing] Presenting as Shock Jocks… Or Bloggers?
    We are professional PR/marketing/social media professionals. Much has already been written about BlogWorld at which, for the most part, I had a really great time. While there have been a ton of recap posts, here are some from  Arik Hanson , Justin Goldsborough and  Chuck Hemann to get you caught up. The session that probably generated the most chatter was the much-hyped  “New Media LIVE!&# Talk Show closing keynote panel. couldn’t have been more disappointed with it. ’ Talk Show!&# The band warming up and live music certainly lent an air of festivity to the evening.
  • NOWSOURCING  |  TUESDAY, MAY 31, 2011
    [Marketing] The Future of Square
    It would not be surprising, because the company seems to have a good handle on the market.  Many businesses place a minimum on the amount a retailer has to spend while using a credit card.  This is because on small purchases, it can cost merchants up to 50% of the retail cost.  However, it is likely that in the near future an increasing amount of small businesses will be finding a new solution for credit card payment.  In fact, several small businesses around the country have already turned to mobile payments start-up Square as their answer for credit cards.  Credit. Credit. Credit.
  • SPIN SUCKS  |  WEDNESDAY, JULY 7, 2010
    [Marketing] Spin Sucks Relaunches!
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 07 2010 Spin Sucks Relaunches! Comment by Molli July 7th, 2010 at 2:47 pm Marketing is missing as a category! Spin Sucks relaunches with a new design, look, and feel! But that’s not all…check out what’s to come! Do you like this post?
  • SOCIALNOMICS  |  TUESDAY, MARCH 18, 2014
    [Marketing] The Master List: 10 Ways to Use Pinterest Secret Boards
    Collect Ideas Before a Marketing Meeting. The modern world of marketing is so fast paced and spontaneous that people from the same company might rival each other while dreaming up ideas for the next big concept launch. Make it collaborative so everyone you’re working with can add things, and then come together to narrow down the possibilities prior to a major meeting with marketing leaders. 'During the holiday season a couple of years ago, Pinterest introduced secret boards. Plot Your Nursery. Just use a secret board to add possibilities for décor, baby items and themes.
  • STEPHEN P SMITH  |  TUESDAY, JANUARY 4, 2011
    [Marketing] Business Forecast for 2011
    The plans, confirmed to The Independent by both Gulf Arab and Chinese banking sources in Hong Kong, may help to explain the sudden rise in gold prices, but it also augurs an extraordinary transition from dollar markets within nine years. From the Market Oracle : A “Bottom-Line&# Outlook for the U.S. housing market – will spawn a new (actually, a renewed) banking crisis. I am very concerned about what is going to happen to the US economy in 2011. From the Raleigh, NC business forecast ( via WRAL.com ): RALEIGH, N.C. If no action is taken, he predicted, the U.S.
  • SOCIAL MEDIA STRATEGERY  |  SATURDAY, MAY 2, 2009
    [Marketing] “I want a Twitter for All the Various Parts of the Government”
    If that means getting every Government agency department and agency tweeting, that’s ok by me, as long as they’re doing it to be helpful and not to check a box, or to market themselves, or to help someone leave behind some sort of legacy. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media “I want a Twitter for All the Various Parts of the Government&# Sun, May 3, 2009 Government 2.0 happen. 
  • JACOB MORGAN  |  SATURDAY, FEBRUARY 6, 2010
    [Marketing] Forrester to Analysts that Have Their Own Blogs: Umm, No
    Needless to say, I don’t agree with this move by Forrester and here are a few reasons why: The time spent on branding and marketing the analyst’s website will be lost.  Yet without the hassles of marketing, billing/accounting and administration that most either don't want to deal with or don't have the skill sets for. Apparently Forrester feels like they can provide more value to their clients if they aggregate all of the content into one space, that place of course being Forrester’s site.  How incredibly short-sighted. Fail by Forrester.  consultants.
  • KIKOLANI  |  WEDNESDAY, OCTOBER 26, 2011
    [Marketing] 10 Dreadful Mistakes that Kill Your Comments
    Marketing Takeaway. Benefits of Blogging – Developing SEO & Internet Marketing Skills. This is a guest post by Ana Hoffman. What does it really take to build a hustling and bustling blog with a thriving and active community around it? Kristi knows – just look around. PageRank 5, Alexa rank about 15K and constantly dropping (in case you are not familiar with how Alexa rank works, the lower the number, the better), a wealth of comments on every post. It seems like Kristi knows everyone and everyone knows Kristi. Want some of that? Glad you asked. Dofollow Links.
  • SOCIALNOMICS  |  FRIDAY, NOVEMBER 2, 2012
    [Marketing] 2012 Daylight Savings
    We decided to use the extra hour to launch the   revised edition of Socialnomics with 12 brand new chapters and modifications to the existing 8 other chapters.    It was nominated for the American Marketing Associations’s Book of the Year and reached #1 in 8 different languages. TODAY: A friendly reminder to roll back your clocks in the U.S. one hour at 2 a.m. on Sunday, November 4, 2012.  What are you going to do with that extra hour? Perhaps send out a few more tweets or Facebook that boy you have a crush on? 
  • SOCIALNOMICS  |  THURSDAY, MAY 17, 2012
    [Marketing] Turning Customer Behavior into Currency: Key Insights from Liz Crawford’s Educational Webinar
    You’re a marketer. Marketing used to facilitate a customer transaction with a brand, generally one that occurred before a sale. At the time, marketers ‘rewarded’ customer relationships by delivering a good or service. By building marketing strategies with this framework in mind, we can create “value transactions” that effectively reward customers based on their behaviors. You spend countless hours measuring, analyzing and strategically planning ways to “build a better mousetrap.” Today, it’s no longer enough to simply reward your customers for buying your product.
  • FRESHNETWORKS   |  WEDNESDAY, AUGUST 13, 2014
    [Marketing] Why banks need to behave more like startups
    According to Westpacs Brian Hartzer banks must learn from startups and act as disruptors if they are to successfully fill gaps in the market. In addition to this, teams within financial services organisations dont tend to be set up in an agile way and the firms themselves often have a mind-set that has been conditioned towards caution, resulting in long lead-times before products come to market. 'An era of unprecedented digital disruptionwill force banks to behave like startup companies in order to survive. Digital disruption is affecting every industry.
  • SOCIALNOMICS  |  MONDAY, APRIL 7, 2014
    [Marketing] Report: Only 3% of Business Sites Are Optimized for Social Media Mobile Usage
    Perhaps email drip campaigns are an integral part of a business’s marketing strategy, for instance. 'Now that 58 percent of American adults use smartphones, it’s critical for brands in every industry to keep mobile users – a large contingent of which are social media users – in mind while developing their websites. This is because an increase in mobile use equals an increase in web browsing – and these rates are steadily growing. As they click on outbound links to destination websites, they’re being exposed more and more to publishers’ mobile website versions. Analytics. Assessments.
  • NOWSOURCING  |  THURSDAY, JANUARY 24, 2013
    [Marketing] This Week in Infographics: #Winning and Losing
    This next infographic takes a look at how we make choices as well as how marketers take advantage of that knowledge. During a 2013 wild-card playoff game against the Seattle Seahawks, rookie Washington Redskins quarterback Robert Griffin III fell to the turf after twisting his right knee. This first infographic takes a look at his injury and other information about ACL and knee injuries. Next up we take a look at why Apple is “winning.” ” Apple is building one of the most stunning financial runs in the history of corporate America. Robert Griffin III Knee Injury.
  • KIKOLANI  |  TUESDAY, SEPTEMBER 28, 2010
    [Marketing] Who Do You Trust for Product Reviews?
    Since I don’t see Kikolani as being the right platform for writing reviews all of the time, and would rather use this site for strictly blog marketing strategies, blogging tips , and social media , I decided to start off a new site. Trusted Affiliate Marketer is going to be my home for honest, comprehensive product reviews, as well as a focus on affiliate marketing and money saving tips. In the last few months, I entered into the world of writing product reviews. Why product reviews? Sure, it seems like everyone is doing them. First Reviews. Related Posts.
<< 1 2 ... 223 224 225 226 227 ... 298 299 >>
 

Social Media Informer can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with LinkedIn

Sign in with Twitter

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
b2b-blogging-white-paper-181