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  • PUSHING SOCIAL  |  TUESDAY, DECEMBER 17, 2013
    [Marketing] Fix My Blog Episode #1 and How to Turn Your Blog into Santa Claus
    I have two awesome blog marketing goodies for you today. Check it out: Fix My Blog Episode #1 is Ready The first episode of Fix My Blog is ready to for you to watch. During this episode we will be reviewing RTJ Financial’s blog. These guys had the moxy to submit their blog and take their “constructive” criticism. This is a great example of doing what it takes to get better. I had a great time reviewing the blog and the 30-minute video is filled with practical advice you can use to get more readers to your blog. You need to be at this event. The event is free. Social Media
  • TAYLOR MAREK  |  MONDAY, JANUARY 26, 2009
    [Marketing] IE8 Coming to a PC near you
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Some of us might still be using it. Some of us brave types moved to IE7 because of the “gadgets&# Microsoft had added to it. Now IE8 is on the doorstep and will be walking in very soon. Why should I get IE8?
  • DANNY WHATMOUGH  |  FRIDAY, OCTOBER 29, 2010
    [Marketing] Does the PR industry need better leadership?
    It’s why I decided to enter into the PR industry in the first place instead of some of the other digital marketing disciplines out there. Tweet. I was interested to see this week a live debate by the two candidates for the CIPR presidency. The debate was being trailed by Philip Sheldrake on Twitter and he was also asking for possible questions for the two. The responses were mixed. She did however acknowledge the importance of training, which is another positive sign. Do we need more than the grassroots? And perhaps this is partly why I’m less interested in membership itself. Tweet.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 17, 2010
    [Marketing] Mobility vs. Mobility | it's Josip not joseph.com - by Josip Petrusa
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 17, 2010
    [Marketing] Mobility vs. Mobility
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 She brought up more than a few points that ring true with Millennials.
  • SOCIALNOMICS  |  FRIDAY, JANUARY 15, 2010
    [Marketing] Despite Social Media Claims, Census is a Potential $340 Million Money Pit
    This dramatic increase of the budget is a marketers dream as they already have plans to spend it frivolously on Super Bowl Ads, NASCAR, Winter Olympics and tailgate parties.  While offline marketing activity is needed it needs to be used in a coordinated fashion with newer mediums like search, social media, mobile, etc. Also, I’m not sure that we needed to more that double the marketing budget.  There are over 100 million users on Facebook in the United States.   To be fair, Mr. Grovers may already have plans to do this in the $340 million dollar marketing plan. 
  • SPIN SUCKS  |  TUESDAY, MAY 22, 2012
    [Marketing] Six Step Process to Clean Up a Company’s Online Presence
    It’s not critical this person be in marketing or PR, as long as it’s someone who understands what you’re trying to accomplish and can get you the information and answers you need in a timely manner. Today’s guest post is written by Nikki Little. . Those of us ingrained in the social media world talk a lot about what you should and shouldn’t do in the space. That’s important knowledge to share, but what happens when someone else makes the mistakes and you’re charged with fixing them? Put together an audit outlining where the company has a presence online. Compile the clean-up list.
  • JEFF ESPOSITO  |  TUESDAY, MARCH 20, 2012
    [Marketing] Are you ready for Social TV?
    After some back and forth, he noted that he hoped to change my mind and that he would send me a copy of his book (co-authored by Stacey Shepatin ), Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Amazon Affiliate Link) when it came out. You are in marketing. This post contains video, please click here if you are having trouble viewing. couple of months back, I was in a discussion over my head on social television with some folks. You are looking for tie ins for your advertising program. You are a tech geek.
  • DEVELOP SOCIALLY  |  TUESDAY, APRIL 19, 2011
    [Marketing] Welcome to The Facebook Studio
    Facebook Studio is split up into six separate parts: Gallery: Showcases Facebook marketing campaigns that have been approved by Facebook’s five step submission process. The subtitle is resources for marketers and it explains in detail of all of the marketing tools available on Facebook including Pages, Ads, Sponsored Stories, Places & Deals as well as the Facebook Platform. Submit: This is where you can submit your Facebook marketing campaign for approval to be included in the gallery. The last time I checked the gallery included over 70 ads.
  • ARI HERZOG  |  SUNDAY, FEBRUARY 20, 2011
    [Marketing] You Will Love Danny Brown
    If his name sounds familiar, you may know him through his founding of the 12 for 12K Challenge , a social media for social change campaign, or for co-founding Canadian marketing firm Bonsai Interactive. Many thanks to long-time commentator and fellow web writer Danny Brown for publishing a guest article of mine on his blog recently. wrote a 243-word piece with a desire to share with his blog readers. If curious what I wrote, head over there to read my thoughts why bloggers are ignorant. also write a blog from my city council desk. Contact me today: Twitter | Email | 978.558.0008.
  • ONLINE COMMUNITY STRATEGIST  |  FRIDAY, NOVEMBER 20, 2009
    [Marketing] Move beyond questions to engage your community
    From a commercial perspective, the easier marketers make it for their target audience to respond, the more time users are spent on their site, exposed to their brand and thinking about their product. Throw in your own personal story before asking the question and you may strike gold. I’ve gotten many great conversations started that way in the community I manage. It is quite effective. But I am noticing a trend among bloggers, some that I really respect, and that is ending e very blog post with a question. Come on! Not for every post.  See what else you can do to keep us engaged.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 25, 2012
    [Marketing] Is Social Media Strategy Required or Redundant?
    Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost. I don’t have a problem with  Guy Kawasaki. enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Is that the right approach?”)
  • CHRIS BROGAN  |  MONDAY, JULY 5, 2010
    [Marketing] Obvious Human Emotions
    Are you testing your marketing for the obvious human emotions it brings up? Tags: marketing thinking Look at the faces in these two Facebook ads served to me at the same time. The ad on the top is some angry woman with her face all wrinkled into disapproval, waggling her finger at me. The ad on the bottom is a smiling guy surrounded by people obviously crowding in to get closer to him. Both stir up obvious human emotions, and both have a message to go with it. That ad says to me, “I’m disappointed in you. I’m not happy with you. I am scolding you.&#.
  • GEOFF LIVINGSTON  |  THURSDAY, MAY 5, 2011
    [Marketing] No One “Consumes” Social Media
    Ever notice the phrase “consumes social media&# or a variant of that in market research and social media wonk discourse ? Image by ugod. Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Think about it, no one “consumes&# social media. No one goes home and says, “I think I’ll consume Facebook for three hours.&# “How about some Disqus or Quora at dinner, this is boring.&# Or, “Can I have some Flickr for that blog?&#. Dominance in media form is passing. Just a movie? Or just a mobile check in?
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] Thanks To All That Supported the Habitat Tool Drive
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Thanks To All That Supported the Habitat Tool Drive Sonnhalter  recently completed a local tool drive for Habitat for Humanity for the Cleveland area. Im the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets. “The Sonnhalter Tool Drive was a huge success! take my survey [link]. Blog at WordPress.com.
  • KIKOLANI  |  FRIDAY, MARCH 15, 2013
    [Marketing] Fetching Friday – Resources Mashup & Seals on a Surfboard
    Content Marketing Essentials 2013 – A huge interactive infographic on content marketing. How to Use SlideShare to Generate Leads – Here’s how to use SlideShare as part of your visual content marketing strategy. The State of SEO: The Experts Weigh In – Part III – The SEO experts weigh in on link building, digital media, web development and e-mail marketing in the third part of the state of SEO series. The Resources Mashup. On Kikolani. Here are 10 tools you can use for free or cheap for a limited time plus some best practices. Fetching Friday
  • ADAM SHERK  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] The Top News Sites on Blekko
    With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. But I was curious to compare the data provided for major news sites. I’d previously done this for SEOmoz domain authority and page speed so I thought I’d add Blekko to the mix. For the purposes of comparison I pulled the hostrank, inbound links and site pages data for 30+ major news sites. 6,726,137 747,573.
  • ENGAGING BRAND  |  TUESDAY, FEBRUARY 18, 2014
    [Marketing] Here's an Easy Way to Sell More.
    Availability in most markets is not the problem, the customer can source a product by making a few clicks. Social media can help with all the stages of this process; you can see what people are searching for, you can see the sentiments, you can see the potential market. "How do I increase sales?". "I seem to be working harder and harder yet it is not reflected in the sales numbers?". "My only way to increase sales is to cut prices". Three sentences that three different people offered me when I asked why they needed some coaching. The issue here is simple. Tweet this ).
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    More from Convince and Convert 7 Critical Elements of Your Social Media Strategy More Is More – A Social Media Case Study Social Media is a Samaritan not a Savior Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) How Not To Use Social Media (The Arkayne Blog) Tagged as: marketingprofs , social media , social media az , social media metrics , social media ROI , social media strategic plan , social media strategy Did you enjoy this blog post? Sessions start October 5. Because tools will change.
  • ARI HERZOG  |  THURSDAY, AUGUST 9, 2012
    [Marketing] Wondering If Mobile Technology Kills Creativity
    In the long run, this could fizzle out and not have a real effect on the creative market. However, if mobile technology stays at its current pace, there is no telling how this creative market will work out. When he's not blogging, Ari helps brands improve their digital media marketing. This is a guest blog post by Jordan Mendys. Over the last decade we have seen a rise in mobile technology and mobile applications like never before. This gives cell phone camera users instant access to distribution for their work. competed for critical feedback. Got a question? Need help?
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JULY 22, 2010
    [Marketing] Social Pearls Before Swine
    In this case the swine is represented by those that “fear&# innovation that comes from “pearls of wisdom&# offered freely by the “markets of conversations&#. The term “pearls before swine” comes from the Sermon on the Mount, a famous speech given by Christ to his disciplines. It means that people should not waste pleasant or good things on people who will not appreciate them. In the time of Christ, pigs were regarded as unclean animals in the Jewish faith, so in a sense, the term refers to giving great things to beings which are not worthy. for more info go here [link].
  • CREATIVE RAMBLINGS  |  MONDAY, MAY 28, 2012
    [Marketing] 5 great articles you may have missed (May 21-27, 2012)
    Here is a roundup of my five favorite articles for May 21-27, 2012. 5 New Twitter Tools to Boost Your Marketing by Leon Widrich (Social Media Examiner) 4 Content Curation Tools for Faster News Discovery (Copy Clique) The tyranny of low price by Seth Godin (Seth’s Blog) 5 Ways to Make It Easier for People [.]. Great Resources Carolyn Hax Charlie Gilkey Seth Godin social media Social Media Examiner
  • THE WAY OF THE WEB  |  TUESDAY, JUNE 15, 2010
    [Marketing] Great news for Facebook page security
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
  • SPIN SUCKS  |  MONDAY, NOVEMBER 8, 2010
    [Marketing] Good to Great: How You Can Become a Level 5 Employee
    Granted, Arment Dietrich is a digital marketing firm so we look for people who can already use web and mobile technologies. I first blogged about this for Becky Johns on her “Required Reading&# from PRWeek blog. So if you read it over there, move along. There is nothing new to see. Unless you feel like visiting the comments, which are always interesting and don’t always have anything to do with the post. I can’t help it. My friends are crazy. She challenged readers to think about how you can become a level 5 employee, even if you’re not at the top of your game yet. 
  • LOUIS GRAY  |  MONDAY, OCTOBER 3, 2011
    [Marketing] Web Video's Challenge of Inventory, Portability
    Back in 2007, when Netflix was not streaming, the opportunity was available, in my opinion, for Apple to seize the market, through introducing a subscription service. Similarly, YouTube's tie-in with the Android Market has also embraced the cloud for streaming video. As I wrote in June, you can rent films on the Android Market, and watch them on YouTube from any computer. But both flareups circumvented the real trajectory of Netflix making a choice to decrease its attention on the physical media world, one I publicly said I walked away from this Spring. Not me.
  • JEFF ESPOSITO  |  THURSDAY, APRIL 19, 2012
    [Marketing] Women like Pinterest, measuring and Instagram
    case for analytics: If you’re not measuring, you’re not marketing – this is a great read for anyone who likes to talk about measurement and why it is not important; also good read for small business owners and PR pros looking for reasons on the importance of measurement. Marketing strategy: be where others are not – Christopher Penn might be one of the smartest dudes out there in terms of digital marketing. Pepsi and Red Bull Talk Instagram Activations – with Facebook’s acquisition of Instagram, many marketers are now looking at the network as a new social channel.
  • TWIST IMAGE  |  FRIDAY, JANUARY 21, 2011
    [Marketing] Fake It Till You Make It
    All of the crazy, hot Marketing agencies on the market today started out as a small handful of people who had the skills and the ability to fake it until they made it. marketing agency. Let's face it: not everybody has the high level of skills to really deliver the goods from day one. I was listening to Howard Stern the other day. He was interviewing Aerosmith front-man and new American Idol judge, Steven Tyler. Stern asked Tyler if he knew growing up that he would be a rock star. " You have to believe in yourself and what you're doing. even when others don't. content.
  • SOSHABLE  |  WEDNESDAY, AUGUST 29, 2012
    [Marketing] Blogging For Business eBook
    If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of blogging for business. Simply put, a well executed blog can be the hub of all your internet marketing efforts. This eBook is a step-by-step guide to understanding and mastering the use of blogging for marketing purposes, giving you an affordable and easy method of increasing website traffic and lead conversion. Does your business have one? If not, you’re missing out on one of the most powerful and reliable methods of lead generation and SEO bolstering available.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 14, 2012
    [Marketing] When The Future Comes Faster
    The truth is that we are at an amazing inflection point where exponential growth and advancements in technology are bringing things to market in a faster and more powerful way. Can you really say that technology does not touch the work that you do? We tend to see things in a linear fashion. It's human nature. When I speak like this, I'm often confronted by people with a quizzical look on their face. Technology can be confusing enough, but add in the notion of exponential growth, and it's enough to make a brain (or two) explode. future. futurist. google. how to create a mind. innovation.
  • SOCIALFISH  |  MONDAY, AUGUST 1, 2011
    [Marketing] #ASAE11 iPad app rants and raves
    like that I can select sessions (which will show up on the dashboard) and even add my own items to the agenda–I put in my Marketing Section Council Meeting on Saturday. True confession: I destroy conference programs. Ironic, considering all of the hours I used to put into creating them back during my conference management days. But they’re big, heavy, and complicated. usually only need a few pages from the book, so I tear out that day’s agenda, and leave the rest in my room. But this year will be different! This year, I will be using the new #ASAE11 iPad app. Woohoo! 
  • JEFF KORHAN  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] SAY What?
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Why Mobile Marketing is Essential for Your Small Business | Main | I Agree with Mark Zuckerberg » September 22, 2010 SAY What?   Those that follow the herd, as many do in the stock market - often find themselves getting slaughtered. Market Postion TypePad serves a niche.   Those that follow the herd, as many do in the stock market - often find themselves getting slaughtered. Market Postion TypePad serves a niche.
  • JACOB MORGAN  |  MONDAY, MARCH 4, 2013
    [Marketing] Improving Employee Adoption for Enterprise Collaboration
    Proper marketing and internal communication. I can’t tell you how many times I have spoken with managers at large enterprises who tell me about their great collaboration initiatives but when I speak with non-managerial employees they admit that they “never heard of anything,” this was the case with one of the largest casino companies on the Vegas strip! Leverage your marketing and communication teams to help make this a big splash and don’t be scare to make this fun. Evolving the way we work takes time. Use and encouragement from managers. Brands.
  • DIGIGEN  |  TUESDAY, MAY 4, 2010
    [Marketing] Twitter Launches New Embed Feature
    Nevertheless, I thought I would write about both today and with Twitter’s launch of their new embeddable tweets they are going to get a quick note here too. Embeddable features have always been a useful addition to YouTube videos, enabling the dynamic spread of great videos across blogs or other websites. However, Twitter has always had the problem, or we have always had the problem with Twitter, that we need to copy and paste or screenshot a page, to get those valuable tweets which we want to talk about. This is great as it enables quick reference of tweets without any massive effort.
  • SOSHABLE  |  WEDNESDAY, JUNE 5, 2013
    [Marketing] 4 Ways Social Media Could Electrify Tesla
    By most market indications, Tesla Motors and its line of pure electric vehicles is among the most progressive auto manufacturers in the world. The possibilities for Telsa are endless, and any auto-aware Internet marketing company would be drooling at the chance to market these cars to the global community while optimizing social media integration. I hope it won’t disappoint my readers to discover that this article addresses the social media potential of Tesla Motors , not the 19th century inventor. Its stock spiked 14 percent last weak to breach $100 for the first time.
  • SIMON MAINWARING  |  THURSDAY, JUNE 14, 2012
    [Marketing] Huge thanks on our one year anniversary
    It was a New York Times, Wall Street Journal and Amazon bestseller, and strategy+business voted it the Best Marketing Book of 2011 , which was hugely encouraging. So as we look back over the last year, we feel excited about the progress, so grateful for your support, and committed to double down our efforts to help brands become more purposeful and non-profits become better marketers to improve the lives of others. At the risk of sounding like an old man, it’s amazing how time flies. And every effort by an individual or an organization makes a difference.
  • GEOFF LIVINGSTON  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] The Four Primary Types of Social Media Strategy
    It’s no coincidence that co-founder Chris Heuer is the original proponent of participation is marketing on the social web. This seems pretty easy, but there’s a fine line between serving and spamming, which most inexperienced marketers cannot delineate. “Smart marketing all around,&# said Susan. 4) Empowerment: The hardest of all forms of social media strategy, empowerment assumes that the organization will commit to building a far flung community. Image: Water chess board by cozmicberliner. Comments may be used in the final edition.
  • VIPER CHILL  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing] affiliateSkin, My New Product, is Here!
    affiliateSkin is a creation which came about through my frustration with solutions on the market to build affiliate websites. This software has enabled me to build great looking affiliate websites in minutes, and allowed me to focus on marketing and making money. Everyone knows that the best use of your time for making money online is spent on marketing and conversions. Even expert millionaire marketers spend more time on building these sites than they have to. The solution to my own problem, is affiliateSkin. The real place your time should be spent.
  • TAYLOR MAREK  |  SUNDAY, JANUARY 11, 2009
    [Marketing] Updates + Holidays = Crashed Website
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? What I thought would be a simple update from wordpress 2.5 to 2.7 on my site turned into a couple weeks of error messages. See you tomorrow (or later in the day if I decide to write another post )! 150) I was bought by Mashable!
  • TAYLOR MAREK  |  TUESDAY, FEBRUARY 24, 2009
    [Marketing] On the End of the Podcast Peer Awards
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me On the End of the Podcast Peer Awards February 24, 2009 by Taylor Marek Yes, it is true.
  • TAYLOR MAREK  |  MONDAY, JULY 6, 2009
    [Marketing] #94: Who runs the boat, For all you diy's, and crunchpad
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Back to the regular show format, though I changed a couple things. Good to be back in the hotseat! Finances : Who runs the boat? Are you the captain of your ship or are you letting someone else run it? Listen to find out.
  • PUSHING SOCIAL  |  TUESDAY, AUGUST 17, 2010
    [Marketing] #2: Fascination Power Blogging with Mystique
    Subscribe to Pushing Social and I will send you my very best posts directly to your inbox Tagged as: blog marketing , fasinate , social branding , social media marketing Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social #2: Fascination Power Blogging with Mystique by Stanford on August 17, 2010 Spread it! That mixture or unbelief and curiosity you feel is…Mystique. How about you?
  • SMALL BUSINESS MAVERICKS  |  MONDAY, DECEMBER 12, 2011
    [Marketing] How A Search Online Is Connected To Facebook
    Social Media marketing is only going to grow. We have been hearing a lot lately about Facebook. What it means to individuals as well as businesses. Most of us understand basically what Facebook is. It is a way to stay connected with family and friends and to keep current on events in their lives. That is correct. What a lot of us don’t understand is how it will actually help businesses just by staying connected with friends. In nearly every aspect in our lives we depend on the references or opinions of others that we do trust in order to make informed and responsible decisions.
  • ENGAGE  |  FRIDAY, APRIL 18, 2014
    [Marketing] Take the Leap: 3 Reasons Storytelling is Worth the Risk
    I’ve attended many content marketing and communication conferences in recent months. Okay, wise guy: Then why don’t more organizations—and the content marketers who want to help them—actually tell compelling stories? Maybe too many. All of them have had at least one thing in common: A “storytelling expert” who, with the aid of entirely unnecessary social science research, extols the virtues of stories as a communication device. Now, I can think of lots of animals that could use a lesson on the importance of storytelling. But humans? We invented stories! Stories involve heroes.
  • MY CREATIVE TEAM THINKING  |  WEDNESDAY, MAY 4, 2011
    [Marketing] LinkedIn Recruiting
    LinkedIn – Business Development Market Successfully In Today’s Interactive Environment Social Media Attack Plan LinkedIn – Branding. We will talk today about using LinkedIn for recruiting purposes in the final installment of our series Are You LinkedIn ? LinkedIn is more evolutionary than revolutionary. It is primarily a tool to help employers fill the pipeline quicker with qualified candidates, and a tool to help the candidate stand out above the crowd. Expand your network with an eye toward your future needs. Your success will depend upon the  quality of your network.
  • DANNY BROWN  |  FRIDAY, FEBRUARY 18, 2011
    [Marketing] A Quick Thank You to Evan Carmichael and Team
    Within about 20 minutes, Evan had replied, apologizing for any issues and advising that his marketing manager, Marija Sekularac , would look into it. Something a lot of businesses seem to forget… A Quick Thank You to Evan Carmichael and Team originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. When something goes wrong, how it’s resolved says a lot about the person or business. Evan Carmichael and team fall squarely in the latter category. recently became an author over at EvanCarmichael.com.
  • SPIN SUCKS  |  TUESDAY, OCTOBER 18, 2011
    [Marketing] Profiling Your Social Customer
    The intent of this post is not to minimize the importance of social media nor the ease of identifying and integrating other data points into our marketing efforts but to keep in mind that social only represents one view of the customer. Jennifer Roberts is the marketing and content strategist for Collective Intellect , a social and enterprise text analytics company. Today’s post is written by Jennifer Roberts. I was riding up one of the canyon roads in Boulder, Colorado a few weekends ago. But my high-end Sella Italia Lady saddle was distracting me; it was uncomfortable.
  • LOUIS GRAY  |  TUESDAY, AUGUST 23, 2011
    [Marketing] Once In a Lifetime, Same As It Ever Was
    told you my opinions on the market, but still covered news from companies like Zite, Flipboard, The Cadmus and others, considered to be competitors. A four-day gap here is not without precedent, but something I don't like to do. Even with my announcement on Thursday of joining Google to help the growing Google+ project , I promised you this blog wasn't going anywhere, and that remains true. But I took a few days off, to help the family over the weekend, to spend time with good friends Sunday, and yes, to get started in Mountain View officially yesterday. Others were even more ambitious.
  • MINDJUMPERS  |  FRIDAY, SEPTEMBER 3, 2010
    [Marketing] An Interactive YouTube Campaign By Tipp-Ex | Mindjumpers
    Let me introduce another example of successful use of YouTube advertising that combines these two experiences… Tipp-ex, leader on the European market of correcting products, has created a fun interactive YouTube campaign featuring a hunter and a bear, offering the viewers to choose what ending they want to see by changing the title of the video – thanks to Tipp-ex of course! We can’t get enough of it. The first one lets the audience choose the ending – and the next step– of the video story by choosing different options. You can even try the f word and see what happens.
  • GAURAVONOMICS  |  SUNDAY, JANUARY 30, 2011
    [Marketing] Can You Understand Popular Culture, If You Don’t Consume Popular Culture?
    It’s an existential question because I am ‘the marketer who went off consumption’, turned my back on mass (lowest common denominator) media and traditional (inside-out, push-based, interruption-driven) marketing, and refused to see people as single-dimensional consumers who have only one reason to exist: consume more. Instead, I wanted to explore an approach to marketing that was rooted in a more holistic view of people, as consumers, but also as citizens and community members. The only honest answer is: no, not really. Share this on del.icio.us.
  • ENGAGE  |  SATURDAY, JULY 7, 2012
    [Marketing] Google+ Fails and Brand Inspired Tattoos: Week in Content for July 7, 2012
    Tattoo marketing is hitting the streets and people are lining up to get inked with their favorite brand’s logos. Well for some of the stats you may not be too sure of, the Social Media Marketing Manager of Samsung lays them out in this slideshare presentation. Innovation Plus Opinion Brand branding Content (media) Content Marketing creativity Facebook Google information overload Media Statistics Social Media technology TwitterAnother week has passed, and if you passed out from the crazy amount of heat this week, here’s what you missed. Google+ fails to win over our hearts.
  • PUSHING SOCIAL  |  TUESDAY, JULY 29, 2014
    [Marketing] The Cure for Blogging Procrastination
    As a content marketer, I understand the need to constantly publish useful stuff that readers adore but it isn’t easy. Marketing isn’t an option and it has to get done. Feeling guilty? Did you fail to publish a post last week? Are you beating yourself up because that ebook, podcast, or product didn’t get launched? understand how you feel. Plus, publishing content probably isn’t your only job. I get it. This isn’t simple or convenient. However, my friend, you need to suck it up. It’s your business and vision on the line and we have to make it happen. Create a Public Deadline.
  • ADAM SHERK  |  TUESDAY, FEBRUARY 23, 2010
    [Marketing] AOL Newsroom: A Model for the Future or Shades of 2001?
    Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix Help Haiti: News Sites Promote Ways to Donate { 1 comment… read it below or add one } Chuck March 4, 2010 at 2:12 pm it’s my perception that AOL is going to be dumping heap loads of content on the market, whether written by professional writers or Indian sweatshops in the next few years in order to rank and sell adsense. Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.
  • FEVER BEE  |  THURSDAY, MARCH 3, 2011
    [Marketing] Long-Term Growth
    It might be good for a marketing effort or social media campaign, but it's bad for a community. On a call with a potential client last week: "We gained 10,000 members in the first month " That's not a good thing. 10,000 members in the first month is bad. 10,000 members in one month is too many. Most wont ever make a contribution. You can't build relationships and a community culture with that many people joining at one time. You can't convert that many into active members. 10,000 members will prevent you from developing a community culture. 
  • JACOB MORGAN  |  MONDAY, NOVEMBER 23, 2009
    [Marketing] The Importance of Stories
    TAGS: greatest job in the world , importance of a story , queensland tourism bureau , story marketing , telling stories This entry was posted on Monday, November 23rd, 2009 at 3:11 am and is filed under Marketing Strategy , Social Media Marketing. dj adelaide now, i want one of those shirts lol and yes, i agree, it was a very good marketing strategy! The whole idea was to give on person the opportunity to be the caretaker for the Queensland islands.  The shirt by itself was absolutely meaningless but the story behind it is what was interesting.  ALL RIGHTS RESERVED.
  • SOCIALFISH  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing] Mobile apps are a waste of time for associations.
    We’ll know more about the market, and there will likely be more of our fish in the sea, so to speak. [Editor''s note - this post originally appeared on November 11, 2010.  I thought it would be fun to repost it today, January 22, 2014 - and see if things have changed. Rather than edit any of this post, I''ll hand it over to you. What do you think? Was Lindy right, 4 years ago? The floor is yours.]. ————– * deep breath * There. said it. believe that associations need to get mobile right, and fast. disagree that apps are the answer. This is important.
  • THE WAY OF THE WEB  |  THURSDAY, APRIL 11, 2013
    [Marketing] Welcome to the new TheWayoftheWeb
    Then almost 3 years ago, I found myself setting up as a freelancer to provide content and marketing to a small group of clients which has since grown – along with my business which now involves partners and a network of specialists employed on various projects for businesses based in the UK, Europe and America. It needs to feature the insight of everyone involved, and become a hub for growing small and large businesses through effective content and marketing. Now it’s the start of a new era.
  • SOSHABLE  |  THURSDAY, DECEMBER 25, 2014
    [Marketing] How to Build Your Brand With YouTube Videos
    It has a huge audience and great marketing potential for your business, but most businesses or brands aren’t quite sure how to use YouTube to build up their brand. So what can you do different to market yourself on this social media outlet with one of the largest audiences on the internet? The best advice when using YouTube as a marketing tool is to think outside the box. YouTube is a huge social media outlet with unparalleled outlets. First of all, most people don’t visit YouTube and search YOUR business. They typically know that car dealerships for instance, sell cars.
  • LOUIS GRAY  |  MONDAY, JANUARY 12, 2015
    [Marketing] Adult Problems Suck. I Blame Drew's Cancer. #BlameDrewsCancer
    Search marketing and analytics blogger +AJ Kohn is also undergoing chemotherapy treatment, and +Sid Burgess has had his own round with cancer. I quickly glossed over it during my first post of the year , when I said "Adult problems can be a real pain," but I''d be skirting around some big issues if I didn''t go deeper on some very real drama that in years past would see me aggressively pounding the drum to draw attention to their pain , hoping to rally others to their cause. And that sucks. year after, we were delighted to learn Drew had been declared cancer free. Cancer is no joke.
  • LAUREL PAPWORTH  |  FRIDAY, MAY 14, 2010
    [Marketing] Crowdsource: BP Oil Spill and social media
    Most of the projects came in for  A leading manufacturer and marketer of major home appliances… or This company is one of the world’s most respected leaders in the premium alcoholic drinks business or better yet   international humanitarian charitable organization. And while you are working on number one, get your PR/Marketing crew to work on number two. BP haven’t consulted the rest of the world on solutions for Deepwater Horizon Oil Spill. And there are a lot of innovation crowdsourced communities online. BP aren’t that evil… are they? Schweeeeeet.
  • WRITTENT BLOG  |  TUESDAY, APRIL 16, 2013
    [Marketing] 7 Steps to Creating Titles that Work
    Nearly all writers and marketers struggle with writing great titles at some point in their careers. speak directly to the target market. Content Marketing Institute explains the importance of keywords and using the right words. Do you struggle at creating titles and headings that capture attention and compel visitors to keep reading? The kind of powerful titles and subject lines that draw readers in like moths to the flame and keep them coming back for more? You’re not alone. So if writing a compelling title is hard for you, don’t sweat it. Even the pros take their time.
  • TWIST IMAGE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Marketing] The Mobile-Only Strategy Imperative
    Three news items captured my attention this week (all of them via Marketing Charts ). We tend to cling to what we think we see (often acting as A Market of One ) or we see things in a linear capacity. Marketing departments had to fight for control over the corporate website and e-commerce sites (some are still struggling to control it, as we speak) from the IT department. It's too complex, too tech-heavy to give up that power to the marketing department, they'll tell us. marketing charts. marketing department. utilitarianism marketing. For shame.
  • CONVERSTATIONS  |  THURSDAY, JANUARY 19, 2012
    [Marketing] 3 Tips to Making Your Small Business Big in 2012 [Guest]
    List the items that sold the most or the marketing scheme that brought in new customers to your company. Guest post written by Kathleen Hubert. Tips to Making Your Small Business Big in 2012. Making a small business into a large success is not as challenging as it might seem. Dreaming of creating a big business from that small company that is currently running and bringing in profits is only the first step in achieving the goal. Following three simple rules can help bring in big successes in 2012 that will ultimately result in creating a big business. List Successes. Make a Plan.
  • ENGAGE  |  TUESDAY, JUNE 12, 2012
    [Marketing] 4 Awesome Mobile Websites to Learn From
    An SEO niche site that is extremely popular for web marketers, Search Engine Land recognized that they don’t need an app. In the rush to develop a mobile app, too many organizations are overlooking an even more basic need: a mobile-friendly website. Your website – the one that visitors find in search engines, follow links to in social media and from other sites, and visit when clicking links in your emails – is likely to be the first interaction point your audience has with you from their mobile device. Think about the last time you were checking Twitter on your iPhone.
  • DREW'S MARKETING MINUTE  |  SUNDAY, SEPTEMBER 4, 2011
    [Marketing] Are we living lives of quiet desperation?
    Why in God’s name am I telling you all of this on a marketing blog? … who out there is truly feeling alone? I’m not a big believer in coincidences.  I am however, a big believer in clues. think our lives are littered with clues… and usually we either dismiss them or are completely oblivious to them. Who you think doles out those clues depends on your spiritual beliefs. For me, I’ve often joked that  God starts with pebbles and it’s about the time He’s placed a boulder in my path that I finally notice. And maybe something we can do about it.
  • BILL HARTZER  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela
    percent) rounded out the top five, while countries in Latin America and Asia Pacific represented many of the remaining top markets, including the Philippines (14.8 Top 20 Markets by Twitter Penetration - June 2010. What’s interesting is that an analysis of Twitter usage via mobile for the six mobile markets currently reported by comScore (U.S., million people) accessed Twitter.com in a month via the browser on their mobile devices, outpacing each of the European markets. comScore, Inc. This is an overall increase of 109 percent over last year. million users.
  • SOCIALIZED  |  THURSDAY, MAY 13, 2010
    [Marketing] Facebook: Too Big to Fail
    In June, 1990, the FTC launched a probe into allegations that Microsoft and IBM were colluding to corner the PC software market. billion and a market cap of over $250 billion. You have to wonder why the Obama administration isn’t hinting at a bailout for Facebook in the event that the social network’s latest privacy kerfuffle threatens the very vitality of the global poking grid. There are Facebook user protests and even predictions that this will cause a mass exodus of users and the eventual shuttering of Facebook as a going concern. But ultimately, what will change?
  • ENGAGING BRAND  |  FRIDAY, MAY 27, 2011
    [Marketing] Show 335 - Fixing Bubbles, Crashes and Capitalism
    Show 335 of  The Engaging Brand leadership and marketing podcast  is ready  just for  you. Are stock markets good! Are the stock markets as they are today outdated for the knowledge economy? Are future stock market crashes inevitable? How you can listen to the Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via  iTunes  or. 3) If you use a different podcatcher then you can subscribe using the following  RSS Feed.  .
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 12, 2012
    [Marketing] 3 Common Facebook Ad Mistakes Everyone is Making
    There are so many options for marketers, it is a bit like flying the space shuttle for many of us. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a few bad Facebook ads first. Facebook ads are a very powerful tool. We just don’t quite know what we are doing yet. But there are plenty of best practices and lessons to take note of to help improve that learning curve a bit. Make sure your business is not falling victim to these very common Facebook ad mistakes. 1. Targeting Non-Fans. The data does not lie. The campaign is smart.
  • SOCIALFISH  |  WEDNESDAY, MAY 14, 2014
    [Marketing] Faulty Assumptions & Flaky Decisions
    What did impact sales was developing a profile of the “habitual book buyer” and marketing publications, new and existing, specifically to people who fit that profile. We’ve heard it a million times, “Assume = Make an Ass of You & Me”, yet far too often we let faulty assumptions drive our decisions. The result invariably means less-than-optimal resource allocation, lower income, higher costs and dissatisfied members. ASAE discovered that their publications catalogue did not, as they had assumed, lead to “long tail” sales of older publications.
  • CONVINCE & CONVERT  |  SUNDAY, JANUARY 4, 2015
    [Marketing] New Social Media Research Uncovers the Big Problem for Businesses
    In this project, they interviewed 600 consumers about where and what and how they want to intersect with brands in social media, in both a marketing and customer service context. What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. In Q4 2014, Hubspot released new research called The Social Lifecycle. different social platforms. click to tweet.
  • GEOFF LIVINGSTON  |  TUESDAY, JANUARY 25, 2011
    [Marketing] The Age of the Sycophant
    Instead of dialogue, we have “ social propaganda &# designed to convince the sycophant to buy products, subscribe to questionable services, market their heroes trying to build businesses, and in the worst cases, defend offended parties via the flash mob. less a year to blog about ideas that indirectly support someone else’s market stature, and have no clear path to develop their own blog topics and thinking. Examples like this content marketing pyramid can be found throughout the social web. Sycophant – A self-seeking, servile flatterer; fawning parasite.
  • TWITIP  |  MONDAY, MARCH 15, 2010
    [Marketing] HOW you are Communicating is Almost as Important as WHAT you are.
    mixed marketing communications firm based in Southwest Florida. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Samantha Scott @GetPushing Samantha is the Grand Poobah (President) of Pushing the Envelope, Inc. HOW you are Communicating is Almost as Important as WHAT you are Communicating. Most users of Twitter and other social media sites would agree that it’s about communication. What does that mean? Are you doing that – exchanging thoughts and opinions? Not very much.
  • BRASS TACK THINKING  |  THURSDAY, SEPTEMBER 27, 2012
    [Marketing] How To Get Tapped For The Projects You Want
    Which means when someone needs an authority on incredible content marketing, they call Ann Handley or C.C. I’ve been asked a version of the same question several times in the last few months. Essentially, it boils down to this: “How do I get recognized as an authority and have people want to work with me on projects or ideas that make me excited?” Focus. You cannot — I repeat, cannot — get approached for awesome things until someone really understands what you do and stand for. work in social business strategy and organizational change. Chapman , not me.
  • GEOFF LIVINGSTON  |  FRIDAY, AUGUST 12, 2011
    [Marketing] 6 Ways to Right Size that Big Blogger Ego
    Try telling everyone that you are an Internet star in the marketing blogosphere. Since you’re reading this blog, attend something not marketing related like HTML 5, Ruby on Rails, or cloud for the enterprise. Ever find yourself or one of your blogging friends suffering from a case of big blogger ego? Let’s be honest, this happens much more than anyone would like to admit. When you spend all day online with thousands, tens of thousands, or even hundreds of thousands of followers, it can become easy to take everything too seriously. false sense of importance takes hold.
  • CONVERSTATIONS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Search Once and Subscribe - Making Meaning of RSS
    find out the buzz in a particular market or product.  One of the first mantras I teach business leaders and educators is " Search Once and Subscribe.". By tapping into the power of RSS, we can gain more knowledge in less time. like that, don't you?  More Knowledge. Less Time. powerful combination to win the battle of Infosumption (Information Consumption). The beauty of Search Once and Subscribe, is we don't need to know all the techy parts of RSS. Really, we're just making it mean a Relevant Signal Stream for our own needs. By using the mantra, we can. see what they are saying.
  • IMAGINE YOUR REALITY  |  THURSDAY, JUNE 24, 2010
    [Marketing] How to use different social media sites to follow-up
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? And if your definition of following-up also includes occasionally asking people questions or commenting on something they said, regardless of whether or not you think you’ll do business with that person, posting your follow-up to every site you are on can ultimately be more of a gaffe than a benefit. What about you?
  • CONVERSTATIONS  |  MONDAY, NOVEMBER 25, 2013
    [Marketing] Twitter for You and Your Business: A Test of Two Accounts
    Marketing and Sales. With the rise of independent contractors, freelancers, and solopreneurs as small business owners – this is a question I hear more and more: With a Twitter account for both my own name and my business name, How do I avoid repeating everything? It’s a good question, one I’ve asked myself often. Simply tweeting the same thing on both accounts is really making noise and clutter. In most cases, you’ll have a large cross-over of folks following both accounts. So, how do you remain the same – but different? Bad Robot. It’s noise.
  • SOCIAL MEDIA CITIZENS  |  MONDAY, FEBRUARY 15, 2010
    [Marketing] Brand influence vs Consumer influence – Who will win the fight.
    It’s the technology in the hands of almost ALWAYS CONNECTED PEOPLE that make it so powerful.” by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Brand influence vs Consumer influence – Who will win the fight? February 15th, 2010 by Giedrius Ivanauskas Leave a reply » Share The power of the consumers in social media can be deceiving.
  • MINDJUMPERS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] Youtube Makes Interactive Gallery
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips for Making a Consistent Social Media Effort Social Media Marketing Policies and Education: The Employee Perspective » Youtube Makes Interactive Gallery Posted by Anne Herngaard Sep 8th, 2010 Tweet You may remember Youtube’s user-generated film project called Life in a Day which I wrote about earlier this summer. As a smart way of showing all the footage, Youtube has created an online interactive gallery on their channel.
  • SOSHABLE  |  WEDNESDAY, MARCH 23, 2011
    [Marketing] 50 LinkedIn Tips, Many of Which are Awesome
    Two things have generated a need to know the site: I’m hiring and it’s turning into a much more prominent marketing tool that businesses can use beyond hiring fresh talent. Perhaps it’s a good thing that I don’t know a ton about LinkedIn. The site has always interested me, but I haven’t had a need or desire to look for a job in the 4 years that the site has grown in prominence, nor have I been involved enough in hiring to use it as a recruiting tool. As a result, I’m promising to learn the site and put more “in&# stories to Soshable.
  • FEVER BEE  |  WEDNESDAY, MAY 25, 2011
    [Marketing] Free Online Community Management Resources On The Web
    This is the most comprehensive overview of premium community platforms on the market today. Bughin & Zeisser, (2001) The Marketing Scale Effectiveness of Virtual Communities. Pitta and Fowler (2005) Internet community forums: an untapped resource for consumer marketers. more recent paper examining the benefits of marketing through internet community forums. Wang and Fesenmaier (2003) Understanding the Motivation of Contribution in Online Communities: An Empirical Investigation of an Online Travel Community, Electronic Markets, Vol 13, No 1. The OC Report.
  • LOUIS GRAY  |  THURSDAY, JULY 14, 2011
    [Marketing] Apple's Jonathan Ive Gains Fake Google+ Account
    Apple is well-known for its veil of silence when it comes to secrecy and a virtual vacuum of participation when it comes to social media and blogging, with the occasional exception like senior vice president of product marketing Phil Schiller's Twitter account. Note: After some fun, the account has been deleted. My skepticism throughout was valid. Is this Apple's Jonathan Ive on Google+? want to believe, but am skeptical. The veracity of Ive's Google+ account is questionable, unfortunately. His profile photo is the first result for his name on Google images. So there's that. Also odd?
  • TWIST IMAGE  |  TUESDAY, MAY 15, 2012
    [Marketing] Find Your One Thing
    My friend, Chris Brogan , has one of the top-ranked marketing blogs in the world. marketing blog. Can you sum up your professional you in one or two words? I was very touched watching the documentary, Being Elmo , on PBS ' Independent Lens. The movie is about Kevin Clash (the puppeteer behind Sesame Street 's Elmo ). From a very young age, Clash demonstrated a strong desire to be a puppeteer. While that seems quaint and points to someone who was focused on what they wanted to do in life from a very young age, you can imagine the struggles he faced growing up in Baltimore. muppet.
  • KIKOLANI  |  THURSDAY, JUNE 21, 2012
    [Marketing] 3 Forums with CommentLuv-Like Functionality
    Digital Point – Search engine optimization and marketing forum. One of the ways that I promote my most important blog posts, like my massive post on 40+ Tips on How to Become a Social Media Rockstar , is through commenting on blogs enabled with CommentLuv. There are a ton of awesome lists of CommentLuv enabled blogs out there. But what about forums? Sure, you might be thinking CommentLuv only works on WordPress, so how can there be CommentLuv enabled forums? The answer is there are not, not official ones anyway. You can see what I mean in the following example. Happy forum posting!
  • SOCIAL MEDIA CITIZENS  |  THURSDAY, JULY 15, 2010
    [Marketing] The Social Network – the story of Facebook
    It’s the technology in the hands of almost ALWAYS CONNECTED PEOPLE that make it so powerful.” by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? What do you think about the idea to make a film about Facebook? Previous Entry: Are you here to make friends? You can leave a response , or trackback from your own site. Advertisement blog comments powered by Disqus Top Videos Previous Entry Are you here to make friends? Valid XHTML 1.0 Transitional | Valid CSS 3
  • CONVERSTATIONS  |  TUESDAY, JUNE 7, 2011
    [Marketing] Guest Post: Develop a Copyright Strategy
    Lauren Carlson writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. This guest post is written by Lauren Carlson of Software Advice and points to an important topic and blog post about Copyright Protection. Imitation is the sincerest form of flattery. So, when someone copies your work, you should be delighted, right? Not necessarily. We at Software Advice have been active bloggers for quite some time, and as a result, have often had our content "borrowed" by other websites. Copyright office.
  • TWIST IMAGE  |  FRIDAY, JUNE 26, 2015
    [Marketing] Your Brand Is A Learning Space
    Not all marketing can or should be direct response. It seems so basic, but it's a massive marketing initiative that few brands have truly spent enough time working on. It's a platform that is ever-growing, ever-valuable and ever-evolving into the channels that best suit the target market. content marketing. target market. How much more content does the world really need? Sure, the world had advertorial content back then, but it was nothing like the media landscape of today. We're seeing it everywhere. There's an opportunity here. Thank technology. advertorial.
  • MICRO PERSUASION  |  FRIDAY, JULY 16, 2010
    [Marketing] Just a Small Deluge of Data - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 16 Jul 2009 Just a Small Deluge of Data Saw this today in a presentation given by Google. It comes from " The Social Data Revolution." " Can anyone confirm if this is true? Regardless, it's food for thought. attention attention crash data Permalink Tweet Comments 5 Comments Jul 16, 2009 Paul Swansen said.
  • MICRO PERSUASION  |  MONDAY, JULY 19, 2010
    [Marketing] Maybe Chris Anderson is Right - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 19 Jul 2009 Maybe Chris Anderson is Right Can't argue with this. the top five Kindle books this morning are all free titles, including his. Good thing Sir Arthur isn't looking for royalties. ebooks Kindle Permalink Tweet Comments 6 Comments Jul 19, 2009 metoo said. He might, of course (Im pretty sure he will).
  • SPIN SUCKS  |  THURSDAY, APRIL 9, 2015
    [Marketing] Social Media Contests with Real ROI
    by Howie Goldfarb Related Stories Facebook Makes it Easier to Run Contests and Promotions Social Media Marketing World: Hang Out Live or Virtually The Business Guide to Using Instagram. By Sarah Pike. In a world of social media and connecting across cyberspace, social media contests are becoming a popular and effective way for companies to make a tangible connection with their customers. When done well, social media contests can build brand awareness and engage users with your product or company. Effective Social Media Contests. Jet Blue. Victoria’s Secret. HighSpeedInternet.com.
  • THE WAY OF THE WEB  |  WEDNESDAY, AUGUST 4, 2010
    [Marketing] Google Wave fails to cause a splash
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? ’ from The Official Google Blog. Love Chrome.
  • LOUIS GRAY  |  THURSDAY, MAY 19, 2011
    [Marketing] Linktamer: Coming Soon to Find Your Best News Links
    Disclosures: As noted often, I am vice president of marketing at my6sense, focused on personalization of news and social streams, much like Linktamer's future mission could be. While we're on the topic of personalization and filters. there's a new project called Linktamer currently under construction that looks like it could be a Web-based tool to find the most interesting stories from your feeds based on your interests, relying heavily on your direct feedback to stories, and the tags describing them. Looking forward to seeing this one develop. RSS Relevance Linktamer
  • KIKOLANI  |  FRIDAY, APRIL 6, 2012
    [Marketing] Fetching Friday – Resources Mashup & BRNO HDR
    Starting Over – What Would You Do Differently – We asked top Marketers and Bloggers this question — If you had to start over and knew then what you know now, what would you do differently? 63 Free (or Almost Free) Ways to Market Your Business – 63 free (or almost free) marketing tips and tactics that any business on the planet can use big or small to generate publicity, buzz, and awareness on the cheap. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.
  • KIKOLANI  |  SUNDAY, MAY 8, 2011
    [Marketing] Lenovo ThinkCentre M90z Review & Chance to Win
    Market Samurai – Awesome keyword research tool. A few weeks ago, I wrote about how I chose products to review , and one of the main reasons I chose to review the ThinkCentre M90z is that I would be able to give one away to a lucky reader. I am excited to say that the time has come! Review of the Lenovo ThinkCenter M90z. First of all, let’s start with my own personal review of this computer. Design. The first thing I absolutely love about this machine is the design. Now I no longer have to be jealous of my husband and his iMac. Tech Specs & Performance. Quirks. Browsers.
  • DANNY BROWN  |  FRIDAY, JULY 2, 2010
    [Marketing] Leaving Your Comfort Zone - Danny Brown
    know we have had to rethink our business several time to adjust to what the market will bare.Great post. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Leaving Your Comfort Zone July 2, 2010 32 voices share yours! Share Save I very rarely watch TV, and when I do it’s not to watch reality shows or similar. But this video from So You Think You Can Dance stopped and made me think (and thanks to my wife for the heads-up ). The Asian contestant, Alex Wong, is a ballet dancer. See beyond the simple.
  • KIKOLANI  |  FRIDAY, MARCH 30, 2012
    [Marketing] Fetching Friday – Resources Mashup & Landscapes Volume II
    How to Optimize Your Business For Local Search and Social Marketing – If you have a local business or one that targets audiences in a specific geolocation, then you will want to move beyond general guides for search and social optimization. This post will take you through several marketing strategies for local search and social media marketing. 25 Clever Ways to Grow Your Email Marketing List – Digest 25 new and simple ways to grow your email marketing list. The Resources Mashup. Blogging / Writing. Still, nada. Business / Career. Freelancing.
  • DREW'S MARKETING MINUTE  |  MONDAY, OCTOBER 31, 2011
    [Marketing] Accept credit cards with 0% hassle!
    wanted to share a solution that we’re using at McLellan Marketing Group with great success.  It’s called Square. Marketing tip #38: Beware of unintended consequences. Accept credit cards hassle free! Many small businesses struggle with the desire to accept credit cards but the hassle factor or the costs make it seem impossible. Square is an app tied to your iPhone or Droid (or iPad ). When you sign up for the service, they’ll send you a credit card reader that fits into your smartphone. No long term contracts, no up front fees, no waiting to be approved.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, OCTOBER 23, 2013
    [Marketing] What does Just Right look like for you?
    How much time do you have to network, market your business, do sales calls, balance the books, etc? A lot of focus on business is how much you need to grow your business, but one of the problems I find with the focus on constant growth of business is that it doesn’t really factor in what just right looks like. In fact, if anything, it makes growth of a business seem like a cancer, with a constant need to grow regardless of whether that is healthy for everyone working at the business. So what does just right look like? And that brings us to the second consideration.
  • STEVE RUBEL  |  FRIDAY, JULY 23, 2010
    [Marketing] Flashback to 1979 - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 23 Jul 2009 Flashback to 1979 This entire Gizmodo 79 series , taking us back to the golden age of technology - 1979, is a great read. These two posts in particular brought back lots of childhood memories. gadgets nostalgia Permalink Tweet Comments 8 Comments Jul 24, 2009 -- said. Awesome.I still have the game on the cover and remarkably it still works as well as it did when i was a kid. Thanks, Steve.
  • STEVE RUBEL  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Video: Mr. Kawasaki's Wild Ride - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 24 Aug 2009 Video: Mr. Kawasakis Wild Ride You might think Guy Kawasaki lives a sweet life. Well maybe he does, but he still drives a beat-up Toyota Sienna mini van. took a ride in it today in Palo Alto where we caught up on Alltop and its growth and had a laugh or two. I am a fan of Alltop and, now that I survived the ride, one of these days I will set up my own My Alltop page. Drove right by TechCrunch!
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