SOSHABLE | THURSDAY, SEPTEMBER 8, 2011
[Marketing] What 100 Million Active Twitter Users Means to Business
Twitter has been both the easiest and hardest nugget to crack open as a business and marketing tool. Even with a good following, the ability to blast out links with marketing messages has not demonstrated a strong return unless the news is breaking or controversial. Everyone has known that Twitter has been huge for a while. Today, we got to look into some hard numbers showing just how involved it has become with 9-digits worth of active Twitter users online. Over half of them log in daily. What does it mean for business? That’s what 100 million active users means.
CONVERSTATIONS | THURSDAY, MARCH 6, 2014
[Marketing] Doing Less Can Lead To More [Slides]
The project also includes a video, social media, advertising, and email marketing campaign, each targeted to a specific audience. 'Sometimes, doing less can lead to more. The plight of many small business owners is some of the projects they take on are big. They can be divided up into smaller pieces, smaller projects. SmallBizTracks – Doing Less Can Lead to More from Mike Sansone. More can be the result of Less: More Agile. More Affordable. More Information. Better Decisions (with More Information). Better Measurement (the More Information). Consider leaving a comment!
PROBLOGGER | THURSDAY, JULY 14, 2011
[Marketing] The Secret to Feeding Your Family with a Blog
spent my days (and nights): marketing my products and services to the masses using social media and email blasts. using data in my Google Analytics to make better decisions about my marketing, once per week. Marketing your products and services through your blog is about both volume (Red Wire tactics) and quality of interaction (Green Wire tactics). Find out how Russ learned to Feed the Peanut with his blog by watching these 10 free Internet marketing videos. This guest post is by Russ Henneberry of Tiny Business, Mighty Profits. But time is running out. The answer?
GAURAVONOMICS | THURSDAY, SEPTEMBER 9, 2010
[Marketing] Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter How to Build a Social Media Practice in a Professional Services Firm? » Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash Mobs Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! The question is: how well will we choose?
DANNY BROWN | FRIDAY, SEPTEMBER 3, 2010
[Marketing] Email or RSS – Feeding the Inbox - Danny Brown
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Email or RSS – Feeding the Inbox - Danny Brown Email Marketing On Me says: September 4, 2010 at 4:05 am [.] Finest Online marketing Techniques For 2010 | Online Green Home Business says: September 4, 2010 at 7:51 am [.] Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Email or RSS – Feeding the Inbox September 4, 2010 36 voices share yours! But here’s the thing. If so, why? artyku?
SMALL BUSINESS MAVERICKS | MONDAY, AUGUST 25, 2014
[Marketing] The New Link Building Beginner’s Guide
There always is something more to learn in internet marketing, because it is a constantly changing arena. 'I know that readers of this blog are probably not beginners at link building, but it’s a good idea to quickly skim The Beginner’s Guide to Link Building by Paddy Moogan on Moz. The reason why it’s a good idea is because there just may be something you learn. Beginner’s guides that come out generally have the latest information, and link building tactics need constant refreshing in order to be effective. Visuals, no overloaded pages, and easy to read. like it.
SMALL BUSINESS MAVERICKS | MONDAY, JULY 28, 2014
[Marketing] How To Implement Structured Data
'Structured data markup is one of those aspects of marketing that can make your eyes glaze over, particularly if you are running a business. But Neil Patel has come to our rescue with his clear explanation of How to use Google’s Structured Data Markup Helper on Search Engine Journal. To quote his article: Stated simply, the Structured Data Markup Helper is designed to help you implement structured data on your site. Structured data is information organized in vast online databases that help to serve search results. The helper shows where you can add markup and how to do it.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JANUARY 29, 2014
[Marketing] 8 Metrics You Should Keep Your Eyes On
Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t know those things, then you probably have no point of reference for how successful your online marketing is. 'How do you know if you’re improving if you don’t measure anything? Here are 8 key metrics you should keep an eye on and know off the top of your head. Website Unique Visitors – Total visitor count is good to know, but your unique visitors gives you a better picture of how many new eyeballs are looking at your content.
SPIN SUCKS | MONDAY, MARCH 19, 2012
[Marketing] Videos Done Right: Dollar Shave Club & Invisible Children
If you’re a PR or marketing professional, creating videos for the web is your new reality. Today’s guest post is written by Gregg Jaffe. March 5, 2012. day that will live in vidfamy (patent pending). That’s the day startup Dollar Shave Club and NGO Invisible Children enchanted the web and the world by using video to deliver their messages – both quickly achieving the Shangri-la of web cred – “going viral.”. Clients want videos and they’re coming to you demanding the next big sensation. The Dollar Shave Club. They’ve made you love them for being the underdog. So What?
DREW'S MARKETING MINUTE | MONDAY, JANUARY 3, 2011
[Marketing] Brand alignment - are all the cogs in synch?
At McLellan Marketing Group , we don't just preach this stuff, we live it out with you. It drives marketing creative, decisions and direction. Your brand is not your logo….your your brand is not your logo. (tired of hearing me say that yet?). Your brand is the essence of your business. From 20,000 feet -- it is who you are, why you exist, the unique value you offer your customers, how you behave, what you believe in, what you promise and of course, how you keep that promise. Why does brand alignment matter?
LOUIS GRAY | THURSDAY, APRIL 28, 2011
[Marketing] With Apps, The NOOK Color Is Now A Smart Hybrid
Without a full-fledged Android Market, with hundreds of thousands of apps, every app on the NOOK has a chance to be found, and its not amateur hour. Disclosures: As noted above, my6sense , where I am VP of Marketing, is a launch partner with Barnes & Noble for their app store. Full disclosures up front, due to my role at my6sense , I've known the Barnes & Noble app plans for several months, and our app was included as one of the first to be included on launch day. And yes, everybody loves games, and if a device has a screen these days, you know Angry Birds is there.
FRESHNETWORKS | WEDNESDAY, JULY 24, 2013
[Marketing] Why do so many change efforts fail? Bad implementation and embedding
The CEO, Finance, and Sales & Marketing are key roles / departments which need to lead the change – and leading from the top-down is crucial. 'Photo credit: bsec.org. Having previously written about innovation and leadership following Open University Business School events, I went to another one recently on the topic of change management. According to research, over half of change efforts fail (52%) – but what’s the main cause of failure? So how can companies improve the change implementation process? Provide effective strategic leadership. Invest in smart peop le.
SOCIALNOMICS | THURSDAY, SEPTEMBER 25, 2014
[Marketing] Don’t Commit these Huge Faux Pas on Social Media
He refers to the madness you see on stock markets as people trade mindlessly; it’s not too different from gambling. Even seasoned marketers and savvy business owners just don’t get it. Email marketing could be it! Econsultancy’s Email Marketing Industry Census makes a good case: Revenue from email alone has increased 28% in a single year from 2013 to 2014 for companies in the survey. Social media isn’t everything; it’s a part of digital marketing mix. Most people (especially marketers and business owners) are in love with social media. hours. hours.
MR. RYAN CONNORS | THURSDAY, JULY 25, 2013
[Marketing] What is Cloud Computing and How Can it Benefit Your Business?
Lower costs: Shifting your business’ computing to the cloud will help you lower your software and infrastructure costs, enabling you to invest in marketing strategy, research and development, and other areas. 'In the simplest of terms, cloud computing is that which is done online instead of on an actual server. In the cloud, you can access all your software, files and apps, without the need for downloads or installation. With cloud computing , it’s easier to work together and get the job done–no matter where you are. By Amy Elboom. Share in the comments down below!
CONVINCE & CONVERT | THURSDAY, DECEMBER 26, 2013
[Marketing] Is Twitter Crossing the Line Between Useful and Creepy
For marketing professionals and those who willingly allow social media to envelop them like a dense fog (guilty), Nearby is a real advance. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Is Twitter Crossing the Line Between Useful and Creepy is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Is This a Feature or a Freak-Out? Image via Wall Street Journal blog. But is Nearby a plus or a minus? Or maybe I’m just a bad friend. It will.
PROACTIVE REPORT | TUESDAY, JANUARY 5, 2010
[Marketing] PR Trends 2010: Video
It won’t be long until every company is using video in some way to market their business, sell their product, extend their brand, and/or increase exposure. There is no doubt that we’ve become a visual lot. If a picture is worth a thousand words a video is definitely worth a couple of thousand. Watching video online has exploded in the last three years. YouTube is now the 2nd biggest search engines after Google. People search YouTube to find videos about the subject they’re interested in. No surprise then that How-To videos are one of the most watched genres.
SOSHABLE | MONDAY, JULY 15, 2013
[Marketing] Great Content 101
'It’s probably been repeated more than a million times online among marketing blogs – our own blog might even account for about 25% of those. Creating quality, relatable, and shareable content with your audience online has transformed into the hallmark of so many modern digital marketing strategies. Whether it is based on inbound marketing, or just social media, there is a clear need for good content. Good content is what makes their marketing so effective, and makes them so successful. Read, evaluate, and leverage it for your own marketing needs.
SOCIAL WAYNE | SUNDAY, SEPTEMBER 5, 2010
[Marketing] Samsung Galaxy Tab commercial makes iPad owners drool. Battle of the tablet commercials
Note I didn’t’ say it was an iPad Killer as I don’t believe any future tablet will be an iPad killer as the iPad has way to much of a market share along with the thousands of apps via Apple’s App store. Samsung recognizes the tremendous growth potential in this newly created market and we believe that the Samsung GALAXY Tab brings a unique and open proposition to market. The Samsung GALAXY Tab is pushing the market in new directions and Samsung believes this is only the beginning of its innovations as pioneers in smart media devices.”. The iPad is here to stay.
JOEY STRAWN | THURSDAY, SEPTEMBER 30, 2010
[Marketing] Greg Giraldo: In Memoriam
Digg Digg Today’s post will shy away from the normal social media/marketing focus to focus on a more personal matter. Related Posts: The Greatest Marketing Advice In The History Of Ever Spin Sucks Guest Post Infantile Monday Dance-tacular [Video] Reasons to Love Twitter and Technoviking BarCamp 2010: And The Winner Is……… Tags: Blog Comedy Central Greg Giraldo Last Comic Standing Roast We will return to our regularly scheduled broadcasts after the weekend. This struck me very hard because I have had the pleasure to meet him and know him personally.
THE WAY OF THE WEB | MONDAY, OCTOBER 3, 2011
[Marketing] Self-employment – the first anniversary
Suddenly I became responsible for invoicing, accounts, new business, and everything else, rather than ‘just’ marketing or writing articles, and that definitely took a while to get to grips with. My work combines all areas of content strategy and digital marketing, and my clients not only span a variety of industries, but also a range of knowledge and existing ability, so there hasn’t been a day that hasn’t had something different to offer. And yet here I am at the same table, albeit on a much newer laptop.
THE WAY OF THE WEB | THURSDAY, NOVEMBER 26, 2009
[Marketing] Absolute Radio unveils iTunes Tagging for the iPod nano in the UK
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious?
SOCIALNOMICS | TUESDAY, AUGUST 6, 2013
[Marketing] 10 Operations to Get Multichannel Success
'Marketing research provides that multichannel consumers are able to contribute three to five times more sales as compared to a single channel consumer and this brought about that growth of the multichannel success in the retail industry. Consumers are now giving high preferences on multichannel business and with this changing consumer mandate, retail marketers find the need to take a step ahead towards getting into a multichannel approach in online marketing in order to address this evolving demands of the consumers. 1. Use digital technology to expand your business.
BILL HARTZER | MONDAY, JULY 26, 2010
[Marketing] Search Engine Optimization: Why Image Alt Tags are Important
Search Engine Optimization: Why a Blog is Important When talking to business owners about marketing their businesses on. This is only one SEO tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips, like this one , are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. In fact, this search engine optimization tip is pretty simple, but may take a long time to complete: check the image alt tags on your web pages. What exactly is an Alt Tag? What?!?
CONVINCE & CONVERT | WEDNESDAY, SEPTEMBER 1, 2010
[Marketing] Do You Have the Guts to Expect Social Media Failure | Social Media.
There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The graveyard of digital marketing is littered with the bones and business cards of those that dove in head-first with high expectations, no strategy, and no plan for testing and optimization of results. Jeremiah Owyang just wrote a post about how to integrate Social Media across the board into a company’s marketing efforts. Great post!
SPIN SUCKS | FRIDAY, MAY 11, 2012
[Marketing] Gin and Topics: Man Named T-Rex and Dancing Harvard Boys
And, on top of all of that, Marketing in the Round came out and, those of you who pre-ordered it began receiving it this week and sent in pictures (which we’ve posted on Pinterest ). It’s been a crazy couple of weeks! keynoted at Social Slam , took Mr. D to Vegas for his birthday, and co-keynoted (with Jay Baer ) at Counselors Academy. But I slept for eight hours last night so I’m beginning to feel myself again. Just in time for the big Chicago book launch party on Monday night (are you coming??). And you? You’re going to check out Gin and Topics. Stick with it.
DANNY BROWN | SUNDAY, AUGUST 8, 2010
[Marketing] Introducing Headway Theme Made Easy - Danny Brown
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Introducing Headway Theme Made Easy August 8, 2010 10 voices share yours! Share Save For over a year now, I’ve used the Headway premium WordPress theme ( affiliate link ) on this blog, as well as a few other sites I’ve built both for myself and clients. I’ve written about it a few times on this blog, and have a dedicated page to show a few things that the Headway theme can do. So you’d be right when you say I’m a bit of a fan. Thanks!Angela
BILL HARTZER | THURSDAY, DECEMBER 6, 2012
[Marketing] Microsoft Launches So.Cl Social Media Network
Combine the above with the ability to link those pictures to a website, and you have a marketers dream come true. One of the key ingredients about this site that would be of great interest to internet marketers is that the pictures on each post can be linked directly to another website instead of another page on So.Cl. This is one of the most attractive features of this social network that makes it perfect for internet marketing. has great potential for being an incredible marketing tool for businesses both large and small. Getting setup on So.Cl is pretty simple.
WEB METRICS GURU | THURSDAY, APRIL 7, 2011
[Marketing] Know Your Audience: Discovering Learning and Development Insights
And that brings us up to Market Research. Title: Know your audience: Discovering Learning and Development Insights. Panelists: Jeannine D’Allegro Matt Dickman Paul Dyer Location: Pacific Section B. Hear from experts how they are using the information they hear from customers to mine for insights and create ideas that are changing their business. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information. Measurement is the final frontier without any true standards yet. Web Analytics Social2011
WEB METRICS GURU | FRIDAY, DECEMBER 31, 2010
[Marketing] Last Prediction for 2011
There is a movement in 2011 towards integration of social listening with the ability to take action; companies that invested in technology intelligently, developed the lexicon, methodologies and visualization skills to intelligently employ improvements in semantic technologies are now fully leveraged to take advantage of the far more powerful capabilities now coming on the market and maturing. Those who have not invested are not focusing on the right things will fall behind, possibly perish – that is my final prediction this year for 2011. this is my opinion only).
BRASS TACK THINKING | TUESDAY, AUGUST 24, 2010
[Marketing] Help Me Support Make-A-Wish Foundation
Penn We mentioned on Marketing Over Coffee that we're going to try to bankrupt you two drewmclellan Bravo Amber! Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Help Me Support Make-A-Wish Foundation August 24, 2010 | by Amber Naslund View Comments It’s that time of year again when the panels for SXSW go up for vote, and it’s always a struggle. So, this year, Jay Baer and I submitted a panel to cover and discuss the concepts in our upcoming book, The Now Revolution.
FEVER BEE | THURSDAY, MARCH 22, 2012
[Marketing] Why You Shouldn't Launch A Community
You can use Google, press release distribution websites, or the search function of marketing publication/trade websites. Here is a simple task, search for the phrase launches an online community. Within a few minutes you should see a number of organizations that have announced the launch of a community. The majority will look at little like this. With so much literature available on the internet about developing communities, there is no excuse for this. This community has fallen victim to big launch syndrome. What a waste. This is a mistake.
ARI HERZOG | MONDAY, SEPTEMBER 9, 2013
[Marketing] What I Want to Do
It is not surprising that marketing, media, and communications are repeated throughout the ads. Community relations, public affairs, and PR management (among other related communications roles) have long existed before digital marketing; and it is that essence that I want to embrace and use on a daily basis. Related Stories Saying Goodbye to Digital Marketing: Meet the New Me Meet My New Dumb Smartphone Stop Your Smartphone From Telling Burglars Where You Live. 'This word cloud, via Wordle shows the frequency of tasks for my next job. What do I want to do?
SOSHABLE | WEDNESDAY, MARCH 23, 2011
[Marketing] 50 LinkedIn Tips, Many of Which are Awesome
Two things have generated a need to know the site: I’m hiring and it’s turning into a much more prominent marketing tool that businesses can use beyond hiring fresh talent. Perhaps it’s a good thing that I don’t know a ton about LinkedIn. The site has always interested me, but I haven’t had a need or desire to look for a job in the 4 years that the site has grown in prominence, nor have I been involved enough in hiring to use it as a recruiting tool. As a result, I’m promising to learn the site and put more “in stories to Soshable.
TWITIP | WEDNESDAY, FEBRUARY 3, 2010
[Marketing] Exposing Yourself on Twitter
I’ve certainly been guilty at times of steering my tweets away from the focus on my target market. July 17, 2010 internet marketing packages I share quite and I obviously use my real name but I’m always cautious about what I publish online. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Nando Rodriguez @nandoism New York City based dating/relationship blogger and web personality–conquering the world–one sexy blog and video at a time. Nice post.
ENGAGE | MONDAY, SEPTEMBER 30, 2013
[Marketing] Model Behavior: What’s the Best Way to Attribute a Website Conversion?
'While most marketing programs include digital components — display, retargeting, organic SEO, social campaigns — there’s always a battle over how the budget will be apportioned out. An attribution model helps marketers understand how each piece of a marketing program contributes to the conversion process of a product or service. While most marketing departments know they need to get in front of their audience, many haven''t developed a attribution model plan that showcases how the channel helped — and those that have , have likely done so incorrectly.
JACOB MORGAN | SATURDAY, NOVEMBER 28, 2009
[Marketing] What I'm Thankful for on Thanksgiving
Anders Online Marketing I am working with marketing in Denmark and is searching for inspiration in the digital world. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What I’m Thankful for on Thanksgiving View Comments November 28th, 2009 Yes I know my Thanksgiving post is up a bit later than all the others but I figured you already had a chance to read all the other “what I’m thankful for posts so I decided to mix it up a bit. My business partner Connie Chan who is one of the most amazing people on this planet.
SOCIAL EMAIL MARKETING | WEDNESDAY, APRIL 20, 2011
[Marketing] “Hardly anyone knew who Epsilon was”: Mentioning Competitors in Blogs
I know a lot of people in the email marketing industry and at Email Service Providers. After this post I will probably have a few less friends but I guess I wasn’t born to be popular. Just like many of you, I have registered for several newsletters from MediaPost Publications. Every now and then I. Just my two cents
ENGAGE | FRIDAY, MAY 13, 2011
[Marketing] The Best Practice is Practice
If you liked this, try: 6 Content Marketing Lessons from Warren Buffett. W e spend a lot of time reading how-to articles, case studies, and best practices. We want to make sure we’ve got the best advice and the surest path to success. We want to see how others have conquered problems in the hopes of replicating their success. And who can blame us? We don’t want to waste time or make mistakes that might cause pain; financial, emotional or otherwise. So we read. And we think. But the fact of the matter is we’ll never get better at our craft by studying best practices.
GEOFF LIVINGSTON | THURSDAY, APRIL 7, 2011
[Marketing] Those Other Social Networks
Video skills are not easy to come by, but this medium is becoming more essential in the larger marketing mix, and there is no better place to practice than the industry’s largest video social network. Image from the Outsiders. With an over-focus on Facebook and Twitter during the past few years, organizations may be doing themselves a disservice by failing to cultivate communities in other networks. These networks have their own strengths and weaknesses, and because of their sizable communities are significant in their own right. So why ignore them? Think again. More than 1.2
CONVINCE & CONVERT | SUNDAY, MAY 20, 2012
[Marketing] Clearing Clouds of Confusion – the 5 Categories of Social Media Software
The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. ” You need Social Marketing Software (AKA Social Media Management Software and a bunch of gibberish labels). The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Hard to figure out who does what, right?
WEB METRICS GURU | THURSDAY, OCTOBER 7, 2010
[Marketing] Monitoring Social Media 2010 in Boston – A Recap
Amber also gave some tips on how to look for conversations that had “really work AND “had ; she stressed that it’s important to update the topic profiles regularly with a pipeline from sales and marketing people working on the accounts that are being monitored. I spoke at Monitoring Social Media 2010 in Boston this Tuesday, October 5th , and it was a fantastic event which keeps on getting better over time; was so busy at the event I decided to enjoy it and write a little about it later (now). The ROI of Social Media Monitoring. More later.
MICRO PERSUASION | FRIDAY, JULY 2, 2010
[Marketing] My Stats Reflect How the Web Is Changing - The Steve Rubel Stream
The implications for what this means to marketers are pretty profound. Our marketing programs, creative, and content need to be useful/entertaining enough to get people to pass them along to the folks in their graphs who might/could/should be interested and receptive. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? However, thats hard to do given the way the sites are structured. Its an anomaly since I just switched).
TWIST IMAGE | FRIDAY, JULY 11, 2014
[Marketing] Digital Advertising Just Got Worse (If You Can Believe It)
was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). It was still nascent and web analytics looked nothing like they do today, but it was the promise of it all that was so inspiring to a marketing nerd like me. Display advertising is now, more often than not, a major component of every healthy marketing mix. marketing mix. marketing nerd. search engine marketing. 'It was the best of times. It was the worst of times. The year was 1994. To take action.
KIKOLANI | FRIDAY, MAY 10, 2013
[Marketing] Fetching Friday – Resources Mashup & Tough Love
How to become an Influencer through Content and Relationship Marketing – My experience as a publisher taught me a lot of things, particularly in making me understand several aspects of marketing that can really help a brand make an impact to its audience. The 2013 LinkedIn Marketing Guide – LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to market their expertise for new career opportunities. The Resources Mashup. This Week on Kikolani. Blogging / Content. Business / Career. Dig in.
CONVINCE & CONVERT | THURSDAY, MAY 8, 2014
[Marketing] 5 Creative Ways Brands Are Using Snapchat
Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts: 1) World Wildlife Fund’s #LastSelfie Snapchat Campaign Raises Awareness About Endangered Species Inspired by the disappearing nature of content on Snapchat, the World Wildlife Fund in Denmark and Turkey have launched the #LastSelfie campaign. 'Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time. Created by Grey Group ad agencies, 41?29! pic.twitter.com/AMMwEGc1hx — B.
CONVERSTATIONS | SUNDAY, OCTOBER 10, 2010
[Marketing] Whistle Stops: 10/10/10
Worried Your Market Isn't Big Enough? QR Codes in Media, Marketing & Advertising - A Definitive Guide by James Ball - You've seen them all over the place and spreading like a spill. Marketing with Tags: QR Code Generators by Chris Brown - Okay, now we know what QR Codes are, but what do we do with them? Whistle Stops are conversations, eye-openers, or tools representing the brain train discovered while traveling along the Conversphere. This piece shows us some tools that will allow us to hurdle the talent barrier and still produce a great piece of info-art.
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 17, 2011
[Marketing] More Updates Means More Traffic | Small Business Mavericks
That data isn’t included in this study, but I’d hazard to make that guess because small business owners who own their own domain names are likely business owners who have a better understanding of search marketing. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » More Updates Means More Traffic An interesting study by SiteKreator has confirmed what I’ve been telling you for more than two years now. times per month. Surprised?
CONVINCE & CONVERT | TUESDAY, JUNE 26, 2012
[Marketing] The Power of Information
It’s for this reason that businesses can no longer be the ostrich with their head in the sand when it comes to information, consumer questions, and transparent marketing. ?? Marcus Sheriden passionately speaks and writes about business and marketing on his blog, The Sales Lion. Make sure to download his popular, 230-page FREE eBook—“ Inbound and Content Marketing Made Easy” The Power of Information is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. We live in a time of immediate answers. We’ve got to be real.
THE WAY OF THE WEB | WEDNESDAY, JUNE 30, 2010
[Marketing] Google Me – quick thoughts for and against…
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Data knowledge. Does it have to beat Facebook?
ENGAGING BRAND | MONDAY, JUNE 16, 2014
[Marketing] Show 490 – Selling Like a Superstar
It is easy to wonder where marketing finishes and sales begins, so Anna Farmery talks to John Jantsch about Duct Tape Selling: Think Like a Marketer–Sell Like a Superstar. Are sales and marketing two different functions in a business, today? Does the business create the marketing and the customer close the deal? 'How can you become a sales superstar? Before the interview outline, the winner of the goodie bag this week is Paul Mancone, chosen from anyone who has shared about The Engaging Brand podcast or left an iTunes review. How linear is the selling process?
KIKOLANI | FRIDAY, JULY 1, 2011
[Marketing] Fetching Friday – Resources Mashup & The Fourth
The 1 -2 punch marketing action plan for blogs – I personally think there are more than just two punches here, but great details on how to get your blog moving. How relationship marketing helped me land a dream client – why relatinoships are a valuable asset beyond your blog. 21 resources new marketers must bookmark – if you’re just getting started, this is a good place to get ahead of the competition! The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.
SOCIALNOMICS | MONDAY, DECEMBER 15, 2014
[Marketing] Online PR: The Big Three
'As the fields of public relations, social media and marketing becoming more integrated, the practice of online PR is becoming increasingly important in order to stand out on multiple platforms. Owned – Everyone knows that content is king, and with the rise of content marketing more businesses are opting to create their own. As the different types of media become more closely entwined it seems that digital marketing campaigns are beginning to reflect that. Trend Related. Cause Related. Trend Setting. The Peso Model: Paid, earned, shared and owned media.
GAURAVONOMICS | WEDNESDAY, AUGUST 18, 2010
[Marketing] Are We Becoming Digital Nomads?
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « GlobalPost Story on the Role of Social Media in the Kashmir Protests Killer Startup Idea: CrowdQuest White Label Platform for Crowdsourcing Q&A » Are We Becoming Digital Nomads? Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Lets talk.
KIKOLANI | MONDAY, FEBRUARY 14, 2011
[Marketing] Prepare Your Website for Geolocation with WordPress
This is a guest post by Lorna Li , Founder & Editor in Chief of Green Marketing TV. It is the newest way to draw customers through your door, but is your business ready for geolocation? If you feel overwhelmed by people battling for mayorships or checking in to earn badges, not to worry – we will walk you through the basics of using geolocation on your website or blog and how to prepare your business for the new service! How does Geolocation Work? Start Using Geolocation for Your Blog or Business. You can find a theme for almost any business. Introducing Geolocation to Your Website.
GEOFF LIVINGSTON | SUNDAY, JANUARY 30, 2011
[Marketing] Revolutions: Don’t Shoot the Social Media Messenger
We just know that in some ways, these tools have lent themselves to a higher purpose than talking about Kim Kardashian’s marketing on Twitter. Image is from NorthJerseyMusic. As we watch protestors risk their lives and demand governmental change in Egypt , a secondary news story has evolved. Pundits are actively debating the role (or lack thereof) that social media and the Internet played in sparking the Egyptian protests, Tunisia’s revolution , and Yemen’s unrest. To deny the use of new tools as exciting and noteworthy in a revolution is a mistake.
NOWSOURCING | MONDAY, JUNE 6, 2011
[Marketing] Battle of the Clouds
Amazon Cloud Drive was first to market when it was released last March. Source. Source. Source. Apple made a slew of announcements today at their Worldwide Developers Conference in San Francisco. Perhaps most expected was the release of iCloud, their cloud computing service. It allows syncing of just about everything you may store on your multiple devices: apps, email, calendars, contacts, documents, books, photos, and music. It does this with little effort from the user, following Apple’s “it just works” motto. Google offers the same type of service with a few differences. Source.
CONVINCE & CONVERT | WEDNESDAY, APRIL 18, 2012
[Marketing] Social Media Time Savers: 4 New Productivity Tools and How to Use Them
While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy. Self-proclaimed as “the spreadsheet-free editorial calendar system,” DivvyHQ lets you “divvy” and conquer your content marketing efforts. Springpad hasn’t hit the mainstream market yet like Pinterest has, but there’s a chance for it to go there soon if it plays its cards right. DivvyHQ. Pinterest. Then you can start pinning!
CONVINCE & CONVERT | WEDNESDAY, NOVEMBER 6, 2013
[Marketing] If You Can’t Afford It Apple Doesn’t Want You
Sales of the 5C are presumed to be disappointing , and it is rumored that the device was even conceived based on investor pressure to tap the Chinese market, among others. We forget that Apple survived DECADES of being a company with single-digit market share in the personal computer space. Do you think they give a whit that they are no longer dominating the market for phones and tablets, with other firms gobbling up the low end of the buyer pool? Apple Sauced. was neither overwhelmed nor underwhelmed by the new versions of the iPad. was just whelmed. Whoops! Apple Pi.
KIKOLANI | FRIDAY, JULY 13, 2012
[Marketing] Fetching Friday – Resources Mashup & Kitten Reacts to Sneeze
10 Tactics for Integrating Photographs into Content Marketing – Images, particularly photographs, are content marketing’s magnetic force since they’re driving social media across platforms. As a result, you need a tailored image strategy within your content marketing plans. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Content. Enjoy! Find out why. Business / Career. Find out how. Freelancing. think you do!
KIKOLANI | FRIDAY, AUGUST 12, 2011
[Marketing] Fetching Friday – Resources Mashup & Cows
Just how much 800 days of inbound marketing can change your life – a nice timeline of a business’ transformation using inbound marketing strategies. The door-to-door salesman’s guide to local marketing – if you work in an office and get a lot of solicitors, this post will give you some things to suggest to them. My friend Gail who shares small business marketing tips also shares some great videos, including this one. The Resources Mashup. Blogging / Writing. Did new media kill the copywriter ? Business / Career. Graphic Design / Web Design.
THE RELATIONSHIP ECONOMY | MONDAY, MARCH 11, 2013
[Marketing] What Are Your Most Important Assets?
Corporations use tangible and intangible assets to produce value that a market will consume for the purposes of increasing the organizations economic value. Wikipedia defines as asset as “Anything tangible or intangible that is capable of being owned or controlled to produce value and that is held to have positive economic value is considered an asset. Websters defines assets as:a useful and desirable thing or quality: a single item of ownership having exchange value. The value of an asset is usually determined by how it is used to produce something of value.
THE RELATIONSHIP ECONOMY | THURSDAY, FEBRUARY 7, 2013
[Marketing] Think of Your Business As A Platform
Attraction : Does your platform attract people; suppliers, resources, buyers and markets. Every business is a platform whether it is defined or not. The word platform defines the core elements around which the purpose of a business can be fulfilled. Once a business has defined its platform then suppliers, internal resources and buyers can create, add, distribute and consume value. In the old days businesses defined themselves by their products and services which framed the brand. Purpose : The purpose of your platform is the ongoing exchange and co-creation of value.
ENGAGING BRAND | TUESDAY, OCTOBER 14, 2014
[Marketing] Do You Reward Your Social Shares ‘Holder’
'In an age of digital marketing who invests in the business? The issue is that although finance backers are rewarded with interest payments… unless you invest in great content marketing then are your brand shareholders receiving a benefit for ‘sharing’ your brand story. Something to muse on… because yes, there are financial investments but in the social age there are also content investments. People who give money of course should be rewarded. People who give attention to your brand with a social share rather than a financial share also need to be rewarded.
ENGAGING BRAND | WEDNESDAY, JULY 2, 2014
[Marketing] Brand Leadership Is About Truth NOT Transparency
What teams, what the market do not respect are brands that stand for one thing but do another. If the leadership believes in telling, believes in the power being held at the top of the organisation, believes that social marketing in it’s widest sense is a waste of time … no problem. 'Business demands honesty. Brand leadership at it’s core is about honesty. There have been many leaders that we may not agree with however at least we know what they stood for… What teams, what customers cannot accept are business leaders who say one thing and do another. Share.
DREW'S MARKETING MINUTE | MONDAY, JANUARY 31, 2011
[Marketing] Using personas to shift your focus to the customer
If you look at most marketing copy -- it's about the "thing" -- whatever is being sold. " Which is why personas are so critical to your marketing success. It will make the rest of the Q's P.S. If you want more info on personas, Marketing Profs is doing a webinar on February 10th specifically about the topic. We get features and generic benefits but our focus and the thrust of the message sits squarely on the shoulders of the product or service. And it's no wonder. Let's demonstrate. And don't say everyone.
FEVER BEE | THURSDAY, DECEMBER 13, 2012
[Marketing] What Should Paid Community Managers Know, Have, and Be Able To Do
Community management is a complicated topic that spans technology, data, marketing, and a range of social sciences. It pains me that most community-related discussion can be boiled down to: 1) Be nice to members. 2) Don’t lie to members. 3) Remove the bad stuff. When we dwell too much upon the softer side, we do no favours to our profession, our communities, nor our own personal development. About 1/3 rd of the people reading this are passionate hobbyists building communities in their spare time.
SPIN SUCKS | THURSDAY, SEPTEMBER 9, 2010
[Marketing] Focus Strategically On the New Social Tools | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 09 2010 Focus Strategically On the New Social Tools By Gini Dietrich | Email | Print | 12 Comments | It’s time for the Arment Dietrich Facebook question of the week! ’? How do you get them past image creation and messaging in the old idiom? Thanks!
PUSHING SOCIAL | FRIDAY, DECEMBER 9, 2011
[Marketing] The Best of PS: Twitter, Geeks, Pop Ups and More
There is No ROI in Social Media Marketing bit.ly/szxYga Marketing Links They Didn’t Show You in School bit.ly/s4yzEF The 6 Stages of Exposing Yourself with Content Marketing bit.ly/vMr6O5 Simple Words That Will Help You Build Your 2012 Marketing Plan | Blue Kite Marketing j.mp/uqoObL. Get the kids and gather around. It’s time for the weekly review of what matters this week in Social Media. Or at least what I think is important. First let’s start with the posts this week. The Rise of the Social Geek. The world is changing faster everyday. t4N0p9.
STEPHEN P SMITH | TUESDAY, JULY 27, 2010
[Marketing] Tuesday Morning Staff Meeting
23 September 2010 Tags Age of Conversation authority blogging blogging tools blog tools book reviews books branding building community business plan business tactics cluetrain Conversations credibility economics economy evangelists FAQ getting started GTD human innovation Leadership Linchpin links marketing Networking notebooks partnerships periodic review real-world examples relationships Remarkable SOBCon social media literacy social media strategy Suggestions think! am coming off of the “weekend (2 days off in a row!) Getting a jump-start on blogging is a good idea.
WEB METRICS GURU | SATURDAY, JUNE 18, 2011
[Marketing] Radian6 Insights Platform Insight
What you’ll probably end up with is using the Insights to get an idea of what the audience is for a topic, without assurances the information is actually accurate, or not – as the state of these platforms, while improving, is still not good enough for basic market research yet. FEMALE RESULTS: I think the problem may be that people have an expectation provide Market Research capabilities; it’s clear to me why that is – Market Research is something people will pay a lot of money for. of it. is too small a sample to make meaningful insights around.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Marketing] Personal anticipated information need
10 No. 3, April 2005. Contents |. Author index |. Subject index |. Search |. Personal, anticipated information need. Harry Bruce. The Information School, University of Washington, Seattle, WA 98195, USA. Abstract. Background. The role of personal information collections is a well known feature of personal information management. The World Wide Web has introduced to such collections ideas such as filing Web pages or noting their existence in Bookmarks and Favourites. Argument. Elaboration. Conclusion. Introduction. Personal information collections. 1954 ; Van Meter and Middleton 1954 ). 2001 ).
ARI HERZOG | TUESDAY, SEPTEMBER 14, 2010
[Marketing] Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts
Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? This paragraph comprises the first words published on this blog since I asked for your opinions on blogging frequency seven days ago. Never before in the history of this blog (or, at least over the past 18 months) has a week transpired without new content. She owned her world. Those are powerful words. We use social networking sites for different reasons, but it is crucial to grasp the WHY. It is common to do things because other people do them.
STEVE RUBEL | MONDAY, AUGUST 16, 2010
[Marketing] Question: What Will Emerge as the Next Great Social Network? - The.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 16 Aug 2009 Question: What Will Emerge as the Next Great Social Network? get asked all the time what is emerging as the next great social network. still believe it will be a network of sites powered underneath by technologies from Facebook, Google and Twitter. would love your insights here. ran their traffic stats through Google Trends and compared them to Friendfeed as a base. Posterous right now is the leader.
STEVE RUBEL | TUESDAY, AUGUST 17, 2010
[Marketing] Thoughts from the Road: Rage Against the Machine - The Steve Rubel.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 17 Aug 2009 Thoughts from the Road: Rage Against the Machine Kicking off a new feature here - short podcast all created and mailed in via my iPhone 3GS. In this episode (03:45). why suddenly is there a rage against the services we once loved - Twitter, the iPhone and perhaps even Friendfeed? will this push power users more toward open systems like Android? Whats your view. Listen in and leave a comment below.
STEVE RUBEL | SATURDAY, AUGUST 28, 2010
[Marketing] Screencast: Google Reader Isn't Just for News, It's Also an.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 28 Aug 2009 Screencast: Google Reader Isnt Just for News, Its Also an Awesome Database Think RSS is dead ? Think its too slow for the age of streams? Perhaps thats true for news. But have you ever considered using Google Reader as a private database? In this screencast I will show you how I do just that. This is why, for some like Marshall , RSS still remains essential. Volker Jaeckel) said. Thanks for this.
STEVE RUBEL | SATURDAY, SEPTEMBER 11, 2010
[Marketing] How To: Backup Your Tweets and Make Them Searchable with Google.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 11 Sep 2009 How To: Backup Your Tweets and Make Them Searchable with Google Calendar As I understand it, Twitter doesnt make more than your last 3000 tweets archived or searchable. But you can go store them going forward using Twistory and Google Calendar. had signed up for Twistory way back in late 2007 and added it to Google Calendar. Heres how you can do the same for yours, at least going forward. Very cool.
MICRO PERSUASION | MONDAY, JULY 12, 2010
[Marketing] On Verified Identities - The Steve Rubel Stream
todays job market, you need any edge you can get and corporate recruiters are loving it! He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 12 Jul 2009 On Verified Identities This is one of those streams thats too short for a blog, but too long for a tweet. It seems downright medieval to me that we dont have more ways to verify our various identities on the web.
MICRO PERSUASION | THURSDAY, JULY 1, 2010
[Marketing] Google Wave Is On My Radar - The Steve Rubel Stream
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 1 Jul 2009 Google Wave Is On My Radar I keep a massive list on my computer called "Discovery." These are products and services I am evaluating both for potential Edelman use as well as to satisfy my own personal insatiable curiosity for new technology. thought I would use the lifestream to open this up a bit. Turned it off.
GAURAVONOMICS | THURSDAY, NOVEMBER 18, 2010
[Marketing] Economics Times Story on How Facebook Messages Will Change Email
Summit in San Franscisco by its founder and CEO Mark Zuckerberg, the social networking giant aims to get into the business of email services, threatening the market share of Google , Yahoo!, By getting into the email business, Facebook is looking at grabbing market share from Gmail, Yahoo, Lycos and Hotmail. Made in India, Made for the World: A Manifesto for Indian Social Web Startups 360 Degree Marketing Redux: How the Social Web is Changing the Marketing Communications Ecosystem. Facebook Messages has a three-part value proposition – 1. 18 Nov, 2010. million.
DREW'S MARKETING MINUTE | TUESDAY, MARCH 8, 2011
[Marketing] Add sounds and links to your images
I’m curious — how can you see marketing folks using this technology? Singing pictures? Picture these scenarios: In your online store — you want to show a photo of a family room, filled with your products. You want people to be able to click on each of the items (maybe a lamp or blu-ray player) to purchase them or read reviews. With ThingLink, you can. On your static website, you want to include some customer testimonials. So you post their photos…but you want people to be able to click on them to hear exactly what they have to say. With ThingLink, you can.
MOBILEGROOVE | MONDAY, JANUARY 10, 2011
[Marketing] Five From Five: Mobile AR Competition & Innovation Heats Up
In 2011 some segments of the market will find it attractive to offer hands-free AR — and their needs will be met by at least two companies able (and prepared) to offer these capabilities. Today the popular (and viral) Five From Five series continues with mobile Augmented Reality (AR) and asks five companies/influencers across the emerging business ecosystem for their pick of hot topic and trends. Her five predictions for 2011: 1. The mobile AR active user base will break the 10-million barrier but not reach 15 million. In February she will chair the first mobile AR Marketplace.
VIPER CHILL | THURSDAY, JUNE 24, 2010
[Marketing] ViperChill Surpasses 10K Subscribers (Or, How I Gained 9000.
To give you an idea of what I’m talking about, allow me to cover some of the things I won’t do: Write about internet marketing news Publish a post before I’ve re-read it 2-3 times Link to websites or products with an affiliate link Write short posts with little substance Claim to be some kind of guru or expert Accept guest posts from other writers The first point is probably the most important because your blog is nothing without your content, so what you don’t publish is just as important as what you do. Home What the F ? Cloud Living Say "Hi!" Here’s how.
SPIN SUCKS | TUESDAY, SEPTEMBER 21, 2010
[Marketing] Innovation and Creativity As Part of Everyone’s Jobs
Frost noted that company research showed that there was a total world market of two million units for a $499 phone, the most expensive phone that anyone had yet sold. The traditional market research relied on historical precedent, so it missed an inflection point occurring right then in 2004 when mobiles shifted from being utilitarian devices to fashion accessories. Last week we conducted a mini poll to see how many of you have skunkworks teams at work. It was developed by a small group within Motorola, with strong support from CEO Ed Zander and CMO Geoffrey Frost. alone. Not yet.
MINDJUMPERS | FRIDAY, AUGUST 27, 2010
[Marketing] Spacebook and Danceroulette Music Video
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Facebook Places Explained » Spacebook and Danceroulette Music Video Posted by Anne Herngaard Aug 27th, 2010 Tweet If you are a tech, social media, augmented reality freak, you may fancy the video for the single N’importe Comment by French electronic duo The Toxic Avenger. Or maybe this world seems a bit more appealing for those of us who live out our “real lives on Facebook.
WAXING UNLYRICAL | WEDNESDAY, NOVEMBER 17, 2010
[Marketing] Judging A Blog Post By Its Cover
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! D’oh, you say. Preview before you publish. Image: U.S. Great post.
WWW.MISSIONTOLEARN.COM | MONDAY, OCTOBER 11, 2010
[Marketing] Who are your curators?
also curate my own info stream on nonprofit marketing, knowledge sharing and information management via Google Reader, and anybody is welcome to follow or subscribe: [link] We at IssueLab definitely agree (although sometimes grapple) with the importance of content curation. Mission to Learn – Lifelong Learning Blog Know Better. Live Better. Who are your curators? by Jeff Cobb I had already planned to write a post about “curators today when I noticed that Jeff De Cagna has posted about the “ content challenge over on SmartBlog. The first is to find great curators.
BARE FEET STUDIOS | WEDNESDAY, OCTOBER 7, 2009
[Marketing] Is it easy to tell if you are a scammer or straight-shooter?
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Branding , HowTo , Social Media > Is it easy to tell if you are a scammer or straight-shooter? Is it easy to tell if you are a scammer or straight-shooter? by Roxanne Darling on October 7, 2009 The social web has made it so easy for people to connect with each other and have a voice at the table like never before. Later back at home I could Google him. Hawai?i
FEVER BEE | THURSDAY, DECEMBER 8, 2011
[Marketing] The Evolution Of A Big Community Launch
It quickly became another short-term marketing effort. In August 2008, Dell launched Digital Nomads. community for people that work from anywhere. It was widely hailed as brilliant. It was a perfect fit for their lattitude range of laptops. It gained coverage in numerous publications both online and offline. number of A-List bloggers were involved; John Jantsch , Chris Brogan , Shel Holtz , Hugh Macleod , Andy Sernovitz etc. In October, activity remained high. It was getting coverage. Content was produced on a regular basis. People were joining and participating.
ALMOST SAVVY | FRIDAY, OCTOBER 31, 2008
[Marketing] Blogging Between Hot Flashes
My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement. Social media marketing is new territory and there’s no such thing as being too late to the game. Different experiences, different perspectives. We’re at different points in our lives. As the kids I know say, it’s all good. I’m not young or, rather, not as young as most of the tech-online-wired crowd. didn’t grow up reading blogs or surfing the net. Do I belong in the blogosphere? You bet.
ALMOST SAVVY | FRIDAY, OCTOBER 31, 2008
[Marketing] Blogging Between Hot Flashes
My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement. Social media marketing is new territory and there’s no such thing as being too late to the game. Different experiences, different perspectives. We’re at different points in our lives. As the kids I know say, it’s all good. I’m not young or, rather, not as young as most of the tech-online-wired crowd. didn’t grow up reading blogs or surfing the net. Do I belong in the blogosphere? You bet.
TWIST IMAGE | THURSDAY, NOVEMBER 14, 2013
[Marketing] Reboot Your Business: How To Ride The 5 Disruption Waves That Will Sink Your Competition
On Tuesday, November 26th (at 3 pm eastern), Danny Iny from Firepole Marketing is going to be hosting a webinar that will dive deep into the core concepts of my latest book, CTRL ALT Delete , and it''s 100% free! If you''ve had enough of my blathering, I''m also thrilled that Gini Dietrich (founder and CEO of Arment Dietrich , co-author of Marketing In The Round , blogger at Spin Sucks and co-host of the Inside PR podcast) and Marcus Sheridan (all things Sales Lion ) have agreed to take part in the conversation. firepole marketing. marketing in the round. big data.
ENGAGING BRAND | THURSDAY, FEBRUARY 28, 2013
[Marketing] 4 Things to Think About Your Business Today
Niche markets, online delivery, less fixed costs, greater word of mouth, more market testing etc etc. Technology, social change and the need of market research. Many have tried to term the age we live in:- the knowledge economy, the digital economy, the experience economy, the. Internet, the list goes on. but the one I use is the connected or network economy. . There is a social change in the economy today and we can be fooled into thinking that the change is all about the Internet.however that is one piece of the jigsaw behind our thinking about economic development.
KIKOLANI | FRIDAY, APRIL 13, 2012
[Marketing] Fetching Friday – Resources Mashup & My Arizona
Why Marketers Should Invest in Visual Content Creation – Learn why visual content is a critical part of your content creation strategy. How to Track, Analyze, and Improve Your SEO Strategy – Learn how you can make actionable improvements to your SEO strategy by looking at your marketing analytics. Famous Bloggers and Internet Marketers Facebook Timeline Images – I thought it would be a cool idea to feature some of the top names in the industry and see what pictures they are using for their Facebook accounts. The Resources Mashup. Blogging / Writing.
PROBLOGGER | MONDAY, NOVEMBER 4, 2013
[Marketing] The ONE thing your written content needs. (And it’s not what you think!)
'This is a guest contribution from karen gunton is a blogger, teacher, and visual marketing specialist. Bloggers hear a lot of advice about content marketing , email marketing, and social media marketing , but you may have noticed something new pop into the online landscape lately – visual marketing. Visual marketing is simply using images to communicate a message about your blog or your business. so the definition of visual marketing is actually a lot wider that in seems. You do not need to have “product photos” in order to do visual marketing.
ENGAGE | TUESDAY, JULY 1, 2014
[Marketing] Link Building: Why a Critical Component of SEO Has a Bad Rap
With the search landscape shifting, many SEO firms and digital marketing agencies scrambled to distance themselves from strategies that would result in a client’s website being de-indexed or penalized. Thus content marketing and social promotion became the natural way of promoting domain authority. SEO professionals need to be able to tactfully leverage all brand exposure and marketing efforts to ensure that clients receive link credit. Content marketing without SEO is like swimming laps without proper stroke technique—you’re still moving forward, just not as fast.
TWIST IMAGE | FRIDAY, JULY 1, 2011
[Marketing] The Ultimate Question: Self-Interested Or Interesting?
Don't confuse Social Media Marketing with Social Media Advertising. social media marketing. Do you want to know if your content is working for you? There is a constant slew of articles, Blog posts, tweets and conversations (online and offline) about how to define success in Social Media. In the past few weeks I've come to one conclusion: you can't measure success if you're unsure of the quality of what the initial input is. What does that mean? You can't be looking at the end result and ask if something was successful in Social Media. What does this look like? People are smart.
JEFF KORHAN | THURSDAY, AUGUST 5, 2010
[Marketing] Illuminate the Unknown with Social Media
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Lighten Up Your Social Media Life | Main | Getting Started with Social Media - A Small Business Checklist » August 05, 2010 Illuminate the Unknown with Social Media One of the challenges with many buying decisions is the fear of making a poor choice. That's a powerful form of social marketing. That's a powerful form of social marketing. This was especially true prior to the Internet.
KIKOLANI | FRIDAY, NOVEMBER 19, 2010
[Marketing] Fetching Friday – Resources Mashup, An Interview & Gift Wrap Inspiration
Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Making Money Online / Online Marketing. Comparing SEO and social media as marketing channels – what drives traffic and converts for whom. Essential Twitter searches for your business – ways to use Twitter search for reputation management, market research, competitor research, and local lead generation. This post is part of a weekly series, Fetching Friday, an interview, landing page success, and how to wrap a cat on kikolani.com. Blogging / Writing.
MICRO PERSUASION | THURSDAY, JULY 8, 2010
[Marketing] Net vs. Books - The Steve Rubel Stream
When it comes to books, I do still buy and read them, although at a far slower pace than before, and generally theyre either biographies of people I admire, or more often, related to technology and marketing simply to give me a different way to read the content of people I generally follow online. He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? And that experience, thanks to my smartphone, is getting a lot richer. Not really.
KIKOLANI | THURSDAY, MARCH 31, 2011
[Marketing] Fetching Friday – Resources Mashup & Mountain Light Timelapse
Making Money Online / Marketing / Online Business. Why some blogs do not convert with affiliate marketing – listen to the whole video to see if there are ways you can improve your blog to perform better. Why affiliate marketers are the best marketers – 7 reasons why you should look toward affiliate marketers for advice on improving conversion, niche research, driving traffic, ROI, and more. Local SEO tracking: how to effectively track offline conversions – what custom entities to create to track offline conversions from online marketing.