SMALL BUSINESS MAVERICKS | FRIDAY, AUGUST 2, 2013
[Marketing] Coming Soon: Embeddable Facebook Posts
How can marketers improve their ability to reach their target audiences through embedded Facebook posts? This looks like a good opportunity for social media marketers. I’m certainly excited about it. How many times have you sat down to write and thought, “Geez, I’d love to embed that Facebook post here so I could show my readers just what I’m talking about.” ” Instead, you had to screenshot the post and just give them an image, which is good but not quite the same thing. Mashable wrote about this yesterday. Mashable is one of them.
SMALL BUSINESS MAVERICKS | TUESDAY, MAY 7, 2013
[Marketing] One More Reason To Use LinkedIn
It started out small and grew steadily, gaining a huge following in the business-to-business market. Successful Internet marketers know the value of a good graphic – an image, a video, an icon, whatever. LinkedIn has come a long way. It’s also very popular for job seekers to post their resumes. In fact, LinkedIn has been seen largely as an online resume database. There are plenty of reasons for using LinkedIn for social media: You can be introduced to potential prospects by your business acquaintances. People you have done business with can endorse you.
SMALL BUSINESS MAVERICKS | SATURDAY, JULY 14, 2012
[Marketing] Relationship-Building Through Social Media
More and more, businesses are using social media for more than just marketing. It’s not just a marketing tool. It’s quickly becoming a way of life for online businesses. But is that good or bad? Personally, I think it’s good. While branding and reputation management are certainly important, maintaining strong relationships with your customers, partners, and suppliers is equally important. And social media can help you with that too. This is a use for social media that I want to encourage. It can be done by manufacturers as well as service businesses.
SMALL BUSINESS MAVERICKS | FRIDAY, OCTOBER 26, 2012
[Marketing] Time To Prepare For AuthorRank
Every now and then Google changes the game so much that search engine marketers have to figure out how to play by the new rules. It’s a search engine marketing management tool. But this time, they’ve changed the rules so much that it’s taken us a lot longer to figure out the new game plan. But I think I’ve got it figured out. Going forward, you have to work on your author reputation. It’s called AuthorRank. That’s not to say that old considerations such as PageRank and link portfolios are dead and gone. Let me explain. ” What then?
WEB METRICS GURU | WEDNESDAY, FEBRUARY 2, 2011
[Marketing] Metrics that Matter vs. those which Don’t and Web Journal Mid January – Feb 1, 2011
Why Influencer Marketing Needs to Go Beyond Follower Counts. Why Influencer Marketing Is a Dangerous Fad (mashable.com). I read K.D. Paine’s post on Sometimes, metrics that ignore relationships are worse than no metrics at all citing a weakness of having measurements program that only crunches numbers while failing to look at the people and the relationships behind the numbers, it reminded me of lazy thinking (a.k.a. recent M.I.T. Related articles. Social Media Metrics Influeners – mPACT Analysis (webmetricsguru.com).
GEOFF LIVINGSTON | THURSDAY, JUNE 28, 2012
[Marketing] Joining the Human Equity and Georgetown Teams
Human Equity is a social media marketing consultancy that focuses on brand development through stakeholders and brands sharing ethos, values, and lifestyles. Charlene Li lectured virtually at my last Georgetown class Please excuse the personal announcement post, but I have some good news to share. First, I have joined the board of Human Equity. Part [.]. Me, Myself and I Georgetown Human Equity
MICRO PERSUASION | FRIDAY, JULY 2, 2010
[Marketing] Video: PBS Mediashift Interview - The Steve Rubel Stream
Steve comments more in this Marketing Edge podcast [link] all the best Jul 08, 2009 google said. ???? ?? ????? ?? ????? ????? ????? ????? ???? ????? ????? ???? ?????? ?????? ????? ???????? ???? ?????? He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? We met at B Restaurant near Moscone Center and I interviewed him with my Flip camera. Cool, thanks. Sometimes I never know how you will all feel about these.
WAXING UNLYRICAL | FRIDAY, MAY 16, 2014
[Marketing] Why I Dance
But as I scrolled through a number of posts, I could not find one that made me stop and think about a new way of saying something that everyone else has said before, related to public relations, or marketing, or social media. Yesterday I was scrolling through my Feedly to see if something caught my eye enough to riff off of for today’s post. There’s plenty in there for me to read; I’m woefully behind on my blog reading (and commenting, and sharing… sigh…). So I decided to write about something else entirely. Something I love to do. love to dance.
ENGAGING BRAND | THURSDAY, OCTOBER 13, 2011
[Marketing] Colleges, Branding, and Social Media
Most colleges and universities define mission statements and market to students through direct mail, social media marketing, and print and web advertising. Admissions offices should take note of the powerful marketing force of social media, and use them to advertise their schools and reach out deliberately to prospective students. Most colleges and universities define mission statements and market to students through direct mail, social media marketing, and print and web advertising. How Do Colleges Create Brand Image?
ENGAGING BRAND | WEDNESDAY, JANUARY 15, 2014
[Marketing] The Only 2 Critical Decisions You Need to Make in Business
for each time that is given as the reason they are not embracing social marketing or focusing in on who their customers are or what will drive future sales growth.etc etc. That you know what is your market, what you offer and the values that you will express even when that makes a decision unpleasant. Busting the Myths of Tradition and Social Marketing. wish I had a pound (or euro, or dollar, etc!) want you to ask whether this is truly a CRITICAL decision ? Now is it really a matter of life and death? . That is when failure truly becomes the only option ! What is critical?
MINDJUMPERS | THURSDAY, JULY 15, 2010
[Marketing] Old Spice: Successful Social Media Campaign
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved So what Old Spice is doing is to simply make short video answers in reply to all the comments on their Youtube channel.
ARI HERZOG | FRIDAY, SEPTEMBER 3, 2010
[Marketing] Who are the Best Social Media Researchers?
To extract and edit: I have had to listen to traditional marketing lecturers, all year telling my peers and me, about amazing marketing tools and rules, SWOT, Porters, 7 P’s blah blah blah. I’ve tried to be social media’s voice in the classroom, only to be shot down in grading. even failed a marketing exam because I was quoting great thinkers from TED.com and also the likes of Gary Vaynerchuk too, rather than expected ‘Porter, 1985? I share with you a question asked by Peter, studying for a Master in Business Studies at the University of Ulster in Belfast, Ireland.
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 10, 2011
[Marketing] 5 Immediate Ways To Improve Your SEO
Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick? Well, there are several things you can do right now to improve your SEO. In just a couple of weeks, you can improve your SEO tremendously. Here are the top 5 ways to improve your SEO right now. Get Verified – All of the search engines have a process for verifying a website.
WRITTENT BLOG | WEDNESDAY, APRIL 16, 2014
[Marketing] How Often Should You Update Your Blog? A Data-Driven Answer
believe that every content marketer should ask themselves a series of questions before determining what is the optimal blogging frequency for them. Best of all, using outsourced content marketing resources allows you the freedom to experiment, and scale up or down until you find the optimal blogging frequency for your own content. 3. However, to avoid the possibility of inconsistent posting, diminished quality or content marketer burnout, I recommend that everyone takes a thoughtful approach to deciding to increase how often they update their blog. Image source : Hubspot.
SMALL BUSINESS MAVERICKS | TUESDAY, MAY 31, 2011
[Marketing] Is Twitter Good For SEO?
You should always assume your links will pass some value and work on making all of your online marketing efforts more SEO-friendly. There has been a lot of speculation as to whether or not Twitter is good for SEO. think there is one thing that is evidence that Twitter is, indeed, good for SEO (but that’s not the only benefit). Both major search engines – Google and Bing – include Twitter in their search results. Google has gone so far as to include a realtime search channel in its search menu. So how can Twitter help you improve your SEO? These are just guesses.
DIVA MARKETING BLOG | TUESDAY, NOVEMBER 24, 2009
[Marketing] Social Media Spins Into Specialization
Note : 451 Marketing created a list of over 50 Top Social Media Strategists To Watch in 2010. Recently I was explaining social media to a friend and I had an ah ha moment. This business feels as specialized as well. healthcare. Consider. Consultants. Social Media Consultant - Generalist Social Media Consultant - Specializing in Verticals e.g,, healthcare, real estate, nonprofit, etc. Social Media Services Add On - The Agencies: PR, Advertising, Consulting Social Media Enterprise Structure - Focus on Internal Business Structure; Enterprise 2.0 I'm included.
LOUIS GRAY | THURSDAY, AUGUST 2, 2012
[Marketing] All Hands Meetings: Good, Bad and the Ugly
As those of us left behind muddled through, we gained a new Marketing VP in 2002 , and we survivors recounted the situation. After a few years of this nonsense, and a few Marketing VPs later, I previewed to the latest guy exactly how the quarter's All Hands meeting would go down, with specifics on the CEO's nuances, the sales guys' excuses, the engineers' begging for stock updates, and more. Whether at a startup or a Fortune 500 company, culture and communication with colleagues can have an incredible impact on morale and the bottom line. Our CEO, and the rest of us, were excited.
IMAGINE YOUR REALITY | TUESDAY, MAY 7, 2013
[Marketing] Get Big-Business Tools from Web-Based Software for your Small Business
Some companies offer robust reporting tools, a holistic view of the state of a business, and can connect multiple functions like marketing, sales, project management and customer service. Running a small business isn’t easy, but there are new options that give small businesses more might. With web-based software solutions coming online every day, small businesses have more and more ways to manage its finances, grow its businesses, and reach its customers. Web-based software offers a compelling business case to small businesses, according to iPlanner.net. No more, no less. MarketWire.
SOCIALNOMICS | WEDNESDAY, OCTOBER 15, 2014
[Marketing] Top 5 App Store Optimization (ASO) Hacks For Better Rankings
Anyone who owns a smartphone knows just how massive the app market is today. Keep in mind that some app markets don’t take kindly to keyword stuffing. Markets can differ greatly, sometimes in subtle ways you may not be aware of. What works on one market might not always work on another, so be willing to adapt your ASO accordingly. 5. The app market is one of the most competitive out there, but its size shouldn’t prevent you from exposing your app to a large audience. Is your app among them? It doesn’t have to be. Be Visual.
DANNY BROWN | SUNDAY, DECEMBER 19, 2010
[Marketing] Mixing It Up
If we all just recommended PR or marketing users, it’d get to be a pretty predictable Friday. When you have a great meal, do you tell your friends about it? When you see a great movie, or hear a great CD, are you someone who recommends it to others? Word of mouth is the most trusted recommendation factor around. We trust our friends, our families, our connections. We’d rather go with their advertising than some stranger that’s being paid to recommend something. So how often do you use your word of mouth to highlight unsung heroes, or new connections, or new people? image: camil tulcan.
SOSHABLE | TUESDAY, OCTOBER 30, 2012
[Marketing] The Lack of Engagement on Your Facebook is Probably Not Your Fault
Don’t pick on your marketing manager. Don’t pick on the nephew who’s running your search marketing. There is some really good material available out on the blogosphere that can truly help business owners and marketing pros make the right decisions and get their Facebook engagement up. It’s mine. Those of us who are out here in the blogosphere preaching about how to use Facebook properly for your business – we’re the ones to blame for your Facebook page’s failures. Don’t blame Facebook or Google or the media.
PR AT SUNRISE | TUESDAY, JUNE 28, 2011
[Marketing] There Are Benefits to Staying at the Same PR Agency and Not Jumping Ship
In September 2001, I accepted a manager position with Dixon Schwabl Marketing, Advertising and Public Relations. Stay the course to find your path to success. If someone told me nearly 15 years ago when I started my career that I would be in the same industry 15 years later, and with only two separate companies, I would have never believed them. After all, it was the late 1990s and no one was sticking it out for more than a couple of years at the same job. The then 13-year-old integrated agency offered the promise of a self-empowered workforce and a diverse client base. About the Author.
FRESHNETWORKS | FRIDAY, MAY 2, 2014
[Marketing] Former AURA Director Harry Mirpuri joins FreshMinds as a Director
Most recently, Harry spent 2 years at BSkyB as Research Director, leading the company’s strategic research to set marketing strategy and the corporate agenda. We’re delighted to announce that former AURA Director, Harry Mirpuri, has joined FreshMinds as a Director. Harry joins FreshMinds after 15 years working client-side in a number of prominent insight roles, including Head of Research at RAC and Head of Insight at Which? Harry Mirpuri is the latest in a series of high-profile hires for FreshMinds.
THE RELATIONSHIP ECONOMY | SUNDAY, AUGUST 22, 2010
[Marketing] Enter Social Forcefields
They don't need to market themselves. The interior exterior: Force Field Analysis in Social Sciences analysis reflected on how things are accomplished or hindered by the way that people internalize external experiences in the process of their own psychological development. Now, suppose that an individual goes out and influences social situations in their community. Also suppose that social media could amplify the persons exterior impact - this would likewise impact internal psychology, etc., setting up a form of polarity between two positions. They Show up. Via: The Steel Method.
LAUREL PAPWORTH | SUNDAY, APRIL 29, 2012
[Marketing] Social Media Training: 3 Day Intensive Advanced Class
Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence. If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. SEE MORE on ABOUT PAGE. Please enquire.
WRITTENT BLOG | THURSDAY, JULY 25, 2013
[Marketing] 10 Actionable Blog Tricks to Skyrocket Your Sales
Back in 2007, marketing guru Marcus Sheridan was the owner of a struggling swimming pool business. He took an unconventional approach to marketing by answering the question he received most often: how much does a fiberglass pool cost? Construction equipment manufacturer Caterpillar utilizes this blog trick effectively, and in the example below illustrates how to use customer questions as a title, and the basis, for content marketing : Image credit: Shanna Kurpe. 3. What blog tricks did you use to utilize content marketing to reach your sales goals? Unlikely.
ARI HERZOG | FRIDAY, OCTOBER 12, 2012
[Marketing] How to Blog About Anything You Want
When he's not blogging, Ari helps brands improve their digital media marketing. Some bloggers are uncomfortable writing outside their comfort zone. These are usually the same bloggers who think the whole world knows them and reads their every word. NEWS FLASH: The whole world is not reading your blog. Don’t write for the world. Write for you. The moment you stop writing for yourself is the moment you start selling yourself to someone else. You want to know how to blog about anything you want? Got a question? Need help? Contact Ari today! Strategy blogging
STEPHEN P SMITH | WEDNESDAY, FEBRUARY 9, 2011
[Marketing] News on Remote Working and Freelancing Trends
Despite a fairly weak jobs market overall , freelancers should be optimistic. job market today consists of independent workers: consultants, freelancers, temps, and independent workers. I like to keep an eye on what they are talking about at Web-worker Daily, and these two posts have me feeling optimistic: Strong Growth in Demand for Online Freelancers, Data Shows. Online labor marketplaces oDesk and Elance have both released data showing strong growth in demand for freelance workers over the past year. oDesk has also published its latest monthly Online Employment Report.
JEFF ESPOSITO | THURSDAY, MARCH 8, 2012
[Marketing] Money makes the world go round, no free lunch and dude dies getting buried alive
You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. So much so that many see it as a replacement for traditional marketing, but before you drink the Kool Aid or hop on the bandwagon, peep out this piece from my Canadian Hombre, Danny Brown on traditional results. Is your marketing message too good to be true? People are skeptical so before you go out with a power claim in your marketing, ask yourself… is it too good to be true? If you’re here drop me a DM to get together.
ENGAGE | THURSDAY, APRIL 17, 2014
[Marketing] The New Premium Medium Is Print
As the attention of digital marketers moves beyond clicks and page views toward richer engagement metrics, a funny thing is happening: Print is emerging as an effective way for smart brands to capture and hold the attention of their best customers. This web-to-print migration first caught my eye in 2011, when Style.com, Conde Nast’s digital content site, launched a glossy large-format print edition. But it’s not just fashion brands that are putting ink on paper. In a move that mirrors the back-to-the-future resurgence of vinyl (and, gasp, cassettes!) Anticipating the “why print?”
SPIN SUCKS | THURSDAY, DECEMBER 15, 2011
[Marketing] An Open Letter to WordPress Experts
Jay Pinkert is a principal with Shatterbox , an Austin-based marketing and communications consultancy that helps professional firms and small businesses generate leads and distinguish their brand through content-driven programs. Today’s guest post is written by Jay Pinkert. Dear WordPress Expert, Thank you for helping me migrate my blog from WordPress.com to my own self-hosted site. You satisfactorily met all the deliverables enumerated in our service agreement. If you infer from that statement a recommendation or endorsement, please don’t. Too much choice can be paralyzing.
DIVA MARKETING BLOG | FRIDAY, FEBRUARY 12, 2010
[Marketing] Friday Fun: Top 10 Reasons Why Transparency In Social Media Is Over Rated
Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. John's transparency post ; Diva Marketing transparency post.) waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. In the social media world things and people should be as they seem. However, as often as that is true it is not. Business issues add complexity and shades of gray to what and how information, and often conversations, are presented. Insights from over 30 people active in social media. rather like the idea of "translucent."
STEVE RUBEL | TUESDAY, SEPTEMBER 21, 2010
[Marketing] The Science of Retweet Success - The Steve Rubel Stream
Excellent marketing data or interesting Twitter trivia? He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. The Steve Rubel Stream Edit Delete Autopost 21 Sep 2009 The Science of Retweet Success Fascinating study by Dan Zarrella that looks at what does/does not get retweeted, based on 40M retweets. Unsurprisingly, words and time of day matter immensely. Surprisingly, begging works! Yet, semicolons dont! Stats Twitter Permalink Tweet Comments 20 Comments Sep 21, 2009 Courtney Lambert said.
ENGAGE | FRIDAY, OCTOBER 10, 2014
[Marketing] How Brands Are Leveraging Snapchat
But for brands, it’s also a huge content marketing challenge: They truly have to be useful, relevant and super fun, or else people aren’t going to bother adding them or watching. Yes, the powerful “Real Beauty” content has been ongoing for years, but lately the company has taken a new turn with its content marketing, making it truly interactive and personal. I have a confession: I am completely enamored of Snapchat. It has become my go-to form of communication, above and beyond texting, posting status updates, tweeting or ever touching the dreaded Facebook messenger. GrubHub.
ONLINE COMMUNITY STRATEGIST | MONDAY, NOVEMBER 2, 2009
[Marketing] Men earn higher salaries in social media « Online Community Strategist
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Men earn higher salaries in social media November 2, 2009 in Community management | Tags: forum one networks , online community and social media compensation , online community research network , social media study; social media salaries Community Manager positions like most jobs in the social media space are evolving. There is no real consensus on what the job should pay and it seemingly varies from one company to the next. del.icio.us
ONLINE COMMUNITY STRATEGIST | TUESDAY, DECEMBER 8, 2009
[Marketing] Engagement in Action
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Engagement in Action December 8, 2009 in Community Engagement | Tags: "growing community" , "online engagmeent" , Community management I’ve received quite a few emails over the last year about some of the nuances of community engagement. It is also something I’m often asked after speaking engagements. Enjoy! “Woman, you are the biggest animal lover I know. Love the photos of your newest family member. read your blog.
ONLINE COMMUNITY STRATEGIST | SATURDAY, MARCH 6, 2010
[Marketing] Your new community won't change habits « Online Community Strategist
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Your new community won’t change habits March 6, 2010 in Community Building | Tags: new communities Are you working on a new community with big time bells and whistles that caters to a niche that you just know has been waiting for a place to call home? If so, I encourage you to push ahead full steam. But, let me caution you first. Your new community, no matter how great will not change habits. Absolutely. Attitude is everything.
STAY N' ALIVE | THURSDAY, JANUARY 13, 2011
[Marketing] to End Poverty
If you get a chance, and you have any talent at all, come and offer to help. It doesn’t have to be coding either. If you can blog about the event, share it with your friends, Tweet about it, or share it on Facebook, that’s one step towards ending poverty. If you have video talents and can help broadcast the event for people that aren’t attending, let Zach know. If you have graphic design skills, or project management skills, or marketing skills, there is a place for you in these projects I feel. “Twitter GPS Locator App. “First Aid App.
WISDOM LONDON | SUNDAY, AUGUST 29, 2010
[Marketing] Ever Wondered About….Groupon
But it’s the model that’s interesting: - Marketing a deal has shifted to the consumer. Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on August 29, 2010 at 7:54 am and is filed under creativity , marketing strategy , social media with tags collective action , Groupon , innovation , social buying , social networks , social sharing , The Point , wisdom london , Yelp. Wisdom London Creative Communications is our world… « Guesting again: #SoCol and Reaping the Social Harvest Ever Wondered About… Audioboo?
SOSHABLE | FRIDAY, SEPTEMBER 7, 2012
[Marketing] The Shocking Truth Behind Reporting In The Automotive Community
Seth Godin wrote a book entitled, “All marketers are liars.” To be fair, I don’t think I even went in to this with the proper approach for my customers’ sake. I had met a few guys from CarMercial at the last Automotive Marketing Bootcamp this past spring and thought they had a good product. wrote back in June, that perhaps car dealers aren’t the lazy ones many of us in the vendor world claim them to be when it comes to online marketing. All of the keywords were valuable honest to goodness searches that people in their dealers’ markets were searching for. Don’t do it!”
DANNY BROWN | WEDNESDAY, DECEMBER 1, 2010
[Marketing] A Christmas Video from Bonsai Interactive
As December begins and the Christmas season arrives in earnest, we wanted to share our Christmas message and say thanks to everyone that has helped make Bonsai Interactive Marketing such a pleasant success since launching six months ago. Launching a business is never easy, but if we’re fortunate enough to continue to make the friends we have; work with the clients we have as well as new; and (hopefully) continue to do right by our families, then we can’t wait for the next six months and beyond. This post contains a video.
SOCIALNOMICS | WEDNESDAY, JULY 3, 2013
[Marketing] 5 Ways to Build Your Brand on Instagram
Underneath is a powerful marketing machine if harnessed correctly. Hashtags help brands enter the conversation and get a little free marketing, but make sure to use both brand-specific as well as generic hashtags to reach as wide an audience as possible. Instagram is billed as the fun and quirky way to share photos, but don’t let it’s playful exterior fool you. Instagram’s popularity is growing everyday as the site currently hosts 130 million monthly active users with 45 million photos and one billion likes shared per day. Hashtag It. Not sure what hashtag to use? Get Personal.
MYRLAND MARKETING | FRIDAY, APRIL 9, 2010
[Marketing] Supreme Court Chief Justice John Roberts on Being Memorable
Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense CHIEF JUSTICE JOHN ROBERTS: THEY WON’T REMEMBER by Nancy Myrland on April 9, 2010 ?? Laura Gutierrez April 9, 2010 at 1:07 pm One of the first things our director of marketing taught me when I started was that we plant the seeds of thought so that it becomes our clients’ (attorneys) ideas. Last ?night, night, John and I had the good fortune to be invited by our lovely neighbors, Jim and Anna White, to the James P.
MOBILEGROOVE | WEDNESDAY, OCTOBER 27, 2010
[Marketing] Droidcon Kicks Off in London Tomorrow; Event Preview With Novoda’s Kevin McDonagh
In a nutshell, this event in results-oriented and has purposely brought together the full range of companies developers need to connect with to build and market their Android apps. Know your customer, delight your customer and accept the fact that you are going to have to spend money and effort to market your apps. This week, if you’re anywhere in Europe, it’s all about Droidcon in London. This two-day barcamp and conference exploring all aspects of developing for Android mobile devices kicks off tomorrow. MSG Media Partner. Interview with Novoda. Probably.
SOSHABLE | SATURDAY, DECEMBER 6, 2014
[Marketing] The Holidays and Social Media
For traditional marketers, the end of year holiday season marks a massive push in terms of advertisements. The holidays can prove to be a powerful marketing tool via social media if utilized properly. Unfortunately, when small businesses don’t realize the power they wield with social media, they miss out. The holidays can be a beneficial time to ramp up your social media efforts in order to attract new clients or customers. All too often, small businesses don’t understand the importance of an active social media presence and suffer the consequences.
SPIN SUCKS | FRIDAY, FEBRUARY 13, 2015
[Marketing] The Spin Sucks Inquisition: Darryl Robinson-Keys
Though he has a great internship with Parleview right now, he is looking for a full-time gig doing digital marketing. By Gini Dietrich My friend Joey Giangola is going to get his wish and I’m going to start doing these Inquisitions on video. Why, you ask? Because Darryl Robinson-Keys is another person who has such a great accent (he was born in England, raised in Australia, and now lives in Canada), you could listen forever (see Shonali Burke on last week’s Inquisition ). could share that amazing accent with you if I did these on video! No trade, no deal. Why Does Spin Suck?
MYRLAND MARKETING | MONDAY, JANUARY 11, 2010
[Marketing] SHOULD LAW FIRMS BAN USE OF FACEBOOK AT WORK?
Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense SHOULD LAW FIRMS BAN USE OF FACEBOOK AT WORK? Whether it’s Facebook, Twitter, LinkedIn, Martindale-Hubbell Connected, or any of a number of other Social Media networking sites, when managed strategically, they have the potential to serve your firm’s business and marketing plans in a very positive way. So.what to do about your people and social media to help them become a strategic complement to your business goals?
SMALL BUSINESS MAVERICKS | MONDAY, MAY 18, 2015
[Marketing] What The SEO Success Factors Survey Is Not
They do this by asking internet marketers & others in the industry to take the SEO Success Factors Survey. The goal is to cover the broad factors of SEO that we should be focused on, not the minutiae of marketing. The more data and feedback a site like Search Engine Land has from the people who are active in internet marketing today, the better their content will be. Every two years, Search Engine Land updates their Periodic Table of SEO Success Factors. This way there is current information and adequate contribution to a popular resource. What The Survey Is Not.
SMALL BUSINESS MAVERICKS | TUESDAY, APRIL 7, 2015
[Marketing] One Quick Way To Increase Local Traffic
A marketing professional recently told me an interesting story — one that I haven’t verified but can easily imagine being true. According to the marketing professional sharing the story, business picked up even though it was a slump season. Many times there will be great examples in another business niche that can be adapted to your own marketing strategies. real estate agent had a slump in business and decided to experiment with IFTTT (IF This Then That), Twitter, and her business page on Foursquare. It said, “too cold to go outside?
KIKOLANI | FRIDAY, AUGUST 12, 2011
[Marketing] Fetching Friday – Resources Mashup & Cows
Just how much 800 days of inbound marketing can change your life – a nice timeline of a business’ transformation using inbound marketing strategies. The door-to-door salesman’s guide to local marketing – if you work in an office and get a lot of solicitors, this post will give you some things to suggest to them. My friend Gail who shares small business marketing tips also shares some great videos, including this one. The Resources Mashup. Blogging / Writing. Did new media kill the copywriter ? Business / Career. Graphic Design / Web Design.
JUGNOO | FRIDAY, NOVEMBER 1, 2013
[Marketing] Social Media Professionals Choose Their Weapons
Social Marketer’s with Over 5 Years Experience: Social Media Channels Focus. Social media professionals with over 5 years experience are choosing Facebook, Twitter, LinkedIn and Blogging as the channels to focus most of their efforts on, according to a new survey and report. Professionals with less experience do not have blogging as high on the list; it may be because they haven’t experienced the long term benefit of establishing a reputation for themselves or their brand through content creation per se. Source: SocialMediaExaminer.com Industry Report: by Michael A.
JUGNOO | WEDNESDAY, AUGUST 28, 2013
[Marketing] Successful Social Media Campaigns
Often the culprit is a PR firm or a marketing agency that was hired to boost results in the short term, with content that was attention-getting but not brand relevant. What makes for successful social media campaigns? Ok here is the scenario: our client goes to an agency, and the agency promises to get the client 20,000+ likes for their charity campaign on Facebook. Reason is that a campaign like this is only a party, and once the campaign is over, everyone goes home. We see this quite often with clients that have low engagement.
BRASS TACK THINKING | WEDNESDAY, AUGUST 22, 2012
[Marketing] I’m Not A Good Boss
Almost every bit of business literature you read these days (don’t even get me started on some of it) talks about how successful business leaders are great mentors, or great team leaders, or great strategists, or great marketers. There are so many articles and books and even seminars out there about how to be a better boss. What makes a good boss. What makes a crappy boss. have a confession to make: I’m not a very good boss at all. That’s what makes me great at the consulting and advisory work I do, because it emphasizes the work within which I absolutely excel. At all.
NOWSOURCING | WEDNESDAY, APRIL 28, 2010
[Marketing] How to Create a Facebook Fan Page
Many marketers I know tried to stay away from Facebook for business for quite a while. There was something overly familiar about connecting everyone you know from all walks of life – past meeting present, work meeting play – that made it sort of uncomfortable for many to bring their personal/business social graph into the marketing fold. Nowadays, many have simply accepted Facebook into their business persona…either that or maybe it was the Hitwise data crowning Facebook as the top site of the web. Maybe you already have but are looking to be better?
IMAGINE YOUR REALITY | TUESDAY, JUNE 8, 2010
[Marketing] Are you educating yourself?
Some books are on finances or marketing, or social media, while other books are on meditation and internal work, another value I’ll write about late. I’m feeding my head and I’m feeding it with a lot of different material. The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? This is true for life and for business as well. Why 5 to 6 books? What about you?
IMAGINE YOUR REALITY | MONDAY, OCTOBER 11, 2010
[Marketing] The value of context in defining your business
If there is no context for your business it’s impossible to define your marketing strategy or how you will get in front of your clientele. The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? What they have is a hobby. By having such a diagram you can understand the context of your business and how that context defines and shapes what you will do with your business.
SOCIAL MEDIA NETWORK MARKETING | MONDAY, MARCH 28, 2011
[Marketing] Social Media Professional's Skill Sets
In addition to this it requires that the same person understands mass communication and direct marketing along with the knowledge of the online medium as well. If you think that Social Media is an easy job then yes you are correct. It is easy for experienced persons. It is a task that skilled people can see through during crises. It is result oriented that passionate professionals can bring to the table. Many a times I come across people asking why is Social Media not measurable. All these questions are genuine and legitimate. Yes, it is as closely mismatched as this. So there you are.
SOCIALNOMICS | WEDNESDAY, NOVEMBER 24, 2010
[Marketing] Top 10 Reasons Why Social Media is like Thanksgiving
Casey is a contributing columnist to Socialnomics pushing for new heights in online marketing and mountain climbing. I received numerous and often hilarious tweets about how social media is a lot like Thanksgiving. It wouldn’t be social if I didn’t share them with you, below are the 10 best. Why Social Media = Thanksgiving. You’ll be stuffed by days end (@BoucherMedia). Too many cooks in the kitchen. Your aunt pinches your cheeks in photos and then tags you in them. You’ll get sick if you consume too much (@JennaLyns). Every year, we see a flock of them (@Leslie).
MINDJUMPERS | TUESDAY, SEPTEMBER 11, 2012
[Marketing] Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand
They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. The decision to renew the same campaign in a different market is explained by Salman Amin , Executive Vice President Sales and Marketing, PepsiCo: “Judging from the success of these contests worldwide, we feel confident that the response will be incredibly enthusiastic here in the U.S. “Today consumers want to have their voices heard.
LOUIS GRAY | MONDAY, SEPTEMBER 12, 2011
[Marketing] In-App Purchases: By Account or Device?
But on the mobile side, thanks in large part to Apple's leadership on the iTunes store, and other app stores, including the Android Market (tied to one's Google account), premium and free applications are synched on a per-user basis. Log into Google with your account, and the Android Market will start feeding you your apps. Traditionally, premium software vendors have asked customers to pay on a per-install basis. Want to run Adobe Photoshop on multiple computers? You have to pay a multi-user license. Want to run Microsoft Office for the whole family? Get a family pack.
ONLINE COMMUNITY STRATEGIST | WEDNESDAY, FEBRUARY 10, 2010
[Marketing] Social media intelligence and awe-inspiring content
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Social media intelligence and awe-inspiring content February 11, 2010 in social media | Tags: "most e-mailed" , "The New York Times" , social media If you haven’t heard by now, I started a new job this week. Tomorrow is Day 4 and I am 100% sure that I made the right decision. The first is: I ntelligence through Social Media. In it, I discuss the benefits of monitoring your competition in addition to your own brand online.
TAYLOR MAREK | THURSDAY, APRIL 2, 2009
[Marketing] How are my Spiritual Birthday and this Blog related?
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How are my Spiritual Birthday and this Blog related? April 2, 2009 by Taylor Marek Well, very simple.
STEPHEN P SMITH | THURSDAY, OCTOBER 18, 2012
[Marketing] Upstart Passion: Launching an Auspicious Business!
Also, Blueglass and Copyblogger offer valuable data on content marketing tips. Launching a small business is a serious undertaking that requires vast deposits of passion, patience, time and money. To succeed in the journey from zero to raking in the big bucks, never decline an offering of good advice — your business depends on every advantage it can garner. Flexibility. Never be too rigid in the direction of your startup company. Yes, a plan is most definitely necessary from the get-go, but nothing is certain in the world of business. Social Media. Feedback. Directly elicit feedback.
STEPHEN P SMITH | SATURDAY, MARCH 31, 2012
[Marketing] Thought-provoking Stuff for Saturday
The more I read, the more I ran into other book formats—hardcover, paperback, mass market, special edition. Some reading for you: What It Takes: Rethinking Book. hesitated when I read the words video book in one of Steve’s upcoming posts. Maybe video? Or video series? But, not book. My early definition of books: My childhood favorites—Tikki Tikki Tembo and Blueberries for Sal—are heavy on images. The images faded in grade school, forcing an egg-headed edition of Ramona Quimby, and Meg, Charles Wallace, and a tesseract, to appear in my head. About – Do Lectures. About. Do Crowd.
JOEY STRAWN | MONDAY, SEPTEMBER 27, 2010
[Marketing] Infantile Monday Dance-tacular [Video]
Related Posts: The Greatest Marketing Advice In The History Of Ever Reasons to Love Twitter and Technoviking Spin Sucks Guest Post BarCamp 2010: And The Winner Is……… A New Way To Inject Awesome. Digg Digg Good morning. I hope your weekend was less hectic and stressful than mine. If it was though, maybe I can lighten the mood. Everyone I know is having babies. Apparently January was a very randy month this year. My wife and I are at no point ready to have children (which is fine). Simply extending congratulations to those in my life whom I know that deserve it.
TWITIP | THURSDAY, DECEMBER 31, 2009
[Marketing] The Joy of Tweeting
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Claire Chapman @coachclaire Claire Chapman, Professional Coach and Social Media Marketing Specialist based in London. Treat Twitter as one of your social media and other marketing activities and don’t get sucked in to feeling you have to be there every single minute – have some fun!! What impression are you leaving behind you on Twitter and other social networks ? Tweet from the heart. need tweethab.
SOCIAL MEDIA STRATEGERY | SATURDAY, JANUARY 10, 2009
[Marketing] Why Social Media is Scary | Social Media Strategery
link] 5 life lessons I learned from social media this week « Direct Marketing Observations [.] Marketing Conversation™ [.] link] Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg [.] link] Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg | Business-Blog-Consultant [.] link] Beste Internet Marketing berichten van 2009 « Narrowcasting & Digital Signage weblog [.] Government 2.0 Really?
WAXING UNLYRICAL | WEDNESDAY, MAY 9, 2012
[Marketing] When Opportunity Knocks
From Marcus, not just on content marketing, but on how to wake an audience up with a smart presentation style. If you’ve ever had an opportunity to attend a conference come your way and turned it down, thinking, “This isn’t directly related to what I do, what will I gain from it?”… read on. I’ve been out for the last few days, attending (and speaking at) the 2012 PRSA Counselors Academy in New Orleans. That’s Derek Skaletsky of Traackr, Gini Dietrich and Johna Burke of BurrellesLuce, in my breakout session.). Boy, was I wrong. Or: “I’m __.”. “So nice to meet you, I’m Shonali.”.
WHAT SPINKS THINKS | TUESDAY, JANUARY 12, 2010
[Marketing] CNN Relies on Social Media in Haiti Earthquake Coverage « The.
wold have liked to see a balance of a few bigger cities in the Top 20, as well as a comparison to smaller markets. The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals CNN Relies on Social Media in Haiti Earthquake Coverage Firstly, my thoughts are with all the people suffering in Haiti after this horrible tragedy. The Red Cross tweeted that you can help by texting “ HAITI to 90999 to donate $10 to relief efforts. If you know of any other ways to help, let me know and I will add it here. the extent of their background check)? Exactly!
KIKOLANI | FRIDAY, AUGUST 10, 2012
[Marketing] Fetching Fridays – Resources Mashup & Happy Little Clouds
How to Find Your Target Audience – Find out who your target audience is for content marketing through your sales team, support department, and analytics. The A-to-Z Guide to Creating Marketable Web Pages – When you create web pages, you target online visitors, search engines and the business. This guide to creating marketable web pages can help. 19 Reasons You Should Include Visual Content in Your Marketing – Take a look at 19 statistics that make the case for including visual content in your marketing strategy. The Resources Mashup.
THE BLAKERY | TUESDAY, FEBRUARY 19, 2013
[Marketing] 6 Influencer Engagement Tips from Shark Tank
John is a sought after shark due to his marketing genius and world re-known brand Fubu. Holding anyone’s attention–let alone a highly influential investor–is not for the faint of heart. Whether it’s an investor or an influencer, there will come a time when you have only five minutes to make the most important pitch of your life. How you are perceived in those five minutes will make or break your career. Watching other people experience those five minutes is exhilarating. That brings me to one of the best shows on television Shark Tank. Barbara Corcoran.
FRESHNETWORKS | THURSDAY, JULY 31, 2014
[Marketing] 5 disruptors transforming the dining experience
In October 2013, the company launched a segmentation tool to facilitate tailored marketing, helping participating restaurants to increase customer loyalty and boost sales. Every week, we bring you the FreshMinds Friday picks ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week, we look at 5 start-ups disrupting the dining experience, transforming everything from how we pay to where we eat. Amongst them are UK-based Flypay and Munchery , a US firm that received an impressive $28 million of funding in April.
JACOB MORGAN | THURSDAY, MAY 16, 2013
[Marketing] The Future of Work is Customized Work
This is a type of pre-determined work because essentially the career path of the employee is set out for them once they join the company. If they get hired in the marketing department then they will typically stay in that area. It’s akin to set-up marriages which used to be common many years ago in some countries. The typical career path for an employee starts in an entry level position in a particular department wherein the employee needs to then ascend the corporate ladder and move up the proverbial food chain to a more senior level role. What is customized work?
SOCIAL MARKETING FORUM | TUESDAY, NOVEMBER 23, 2010
[Marketing] Reactivating and Engaging Inactive Email Recipients in 8 Steps
All email marketers have them: inactive recipients and dormant email addresses. Analyze the metrics you picked, export them in a spreadsheet (or use the tools your email marketing platform offers) and do the math. Tags: Email marketing email marketing personalization segmentation testing People that are still subscribed to their email lists with a valid email address but never open their emails and thus don’t interact with them anymore. How do you re-engage these subscribers? Well, obviously, it starts by defining what an inactive email recipient is.
SOCIALFISH | SATURDAY, OCTOBER 29, 2011
[Marketing] Design around people.
In this talk, you will hear stories that illustrate the social patterns in our lives, and how businesses can use that knowledge to build new products, market themselves in more relevant ways, and create experiences that people value. I have a huge geek crush on Paul Adams, the UX designer whom you may remember from this post (or this one ) and who has since left Google for Facebook. If you have time this weekend, please take the 45 minutes or so to watch this talk Paul gave recently at UX Week, a conference for web designers. You won’t regret it.
DIVA MARKETING BLOG | MONDAY, MAY 14, 2012
[Marketing] 10 reasons Avon Is Not Too Late To The Social Media Party
Topics range from how to start your new Avon business to money management, logistics, goal setting and traditional marketing support. SOCIAL MEDIA MEASUREMENT : Including social media as part of a marketing communications strategy can help accelerate achieving your goals. In 1886, Mr. D. H. McConnell launched what was to become one of the most beloved brands. Avon. . Let’s flash back 126 years when women were expected to be housekeepers, wives and of course mothers. In steps a man who defies convention when he builds his sales force with a team of women. D. H. So Avon bebe.
SOCIALFISH | WEDNESDAY, SEPTEMBER 19, 2012
[Marketing] Google+ Resources for Nonprofits
This presentation from V3 Integrated Marketing’s Shelly Kramer and Community Organizer 2.0′s ′s Debra Askanase for the SocialFish Think Tank Summer Series focused on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also focused on features of Google Plus that nonprofit organizations are leveraging successfully, and examples from those organizations. All the Google + Links - GREAT list of resources about G+.
SOCIALFISH | WEDNESDAY, MAY 28, 2014
[Marketing] The New Competition: For-Profit Communities With Deep Pockets (Part 2)
They’re big money generators because they deliver a targeted audience up to advertisers looking to market their wares,” says reporter Carmel DeAmicis. This post originally appeared on the Avectra blog and is reposted here with permission. Part 1 is here (and here on Avectra ). ——– For years, we’ve been talking about disruptions caused by Web 2.0 or whatever version of the Web we’re on now. However, it’s not LinkedIn or Facebook you need to worry about. An alternative source for information and education. Collaborating to solve problems. Job search and recruitment.
SOCIALFISH | MONDAY, JUNE 30, 2014
[Marketing] Countdown to the Leading Change Summit in San Francisco
Guest post by Joleen Ong, Marketing & Publications Director, NTEN. I am super excited for Leading Change in September – join me there? ————-. When nonprofit leaders and changemakers get together in one room, big things can happen: Ideas, shared learning, partnerships – the opportunities are endless. But how can you tap the potential and move your ideas forward when it’s over? Launching this September 3-6 in San Francisco, LCS is not your typical conference with hundreds of workshops to choose from, and parties every night. More like this.
BRASS TACK THINKING | THURSDAY, SEPTEMBER 27, 2012
[Marketing] How To Get Tapped For The Projects You Want
Which means when someone needs an authority on incredible content marketing, they call Ann Handley or C.C. I’ve been asked a version of the same question several times in the last few months. Essentially, it boils down to this: “How do I get recognized as an authority and have people want to work with me on projects or ideas that make me excited?” Focus. You cannot — I repeat, cannot — get approached for awesome things until someone really understands what you do and stand for. work in social business strategy and organizational change. Chapman , not me.
SPIN SUCKS | FRIDAY, JULY 1, 2011
[Marketing] Gin and Topics: One Billion Opportunities
It’s not about PR, marketing, social media, or anything business-related, as it turns out. Marketing Lessons from Seth Godin. Seth Godin is one of the few marketing “gods I really respect. I’m not a fan of his blog, but I am a big fan of his ideals, philosophies, and experiments. If you have any marketing responsibilities at all, this is a must read, must digest, must implement. 1. Happy Canada Day to my Canadian friends! Boy do I wish I were in Ottawa today. LOVE Kate Middleton ! And happy long weekend to my U.S. friends. The Man Behind the Myth.
SOSHABLE | FRIDAY, FEBRUARY 22, 2013
[Marketing] Your Facebook Page Insights are Inaccurate
This is a minor bug that has caused major headaches to marketers. Company owners and marketers complained. If you run a Facebook page, you may or may not have noticed big changes in the numbers between August and December, 2012. For those who do not run many ads, the numbers were lower than expected. For those who run ads often, the numbers were likely higher than expected. This discrepancy led many to believe that Facebook was going to a “pay to play” model and despite reassurances by Facebook that this wasn’t true, the numbers told a different story.
ENGAGING BRAND | MONDAY, JANUARY 27, 2014
[Marketing] Is there a crisis of business sales thinking?
Big does not necessarily mean you are able to control the market because the market is global rather than local or national. Here the business would aim at keep extending the market past the current offer to retain and keep customers. The word ''big'' seems to be synonymous with success in the past BUT is that changing? Big no longer also means profitable. Big does not necessarily attract the best talent anymore, indeed it may be a turn off to the millenial generation. So are we facing a crisis of thinking at the top of businesses? think it is possible.
SOCIALFISH | WEDNESDAY, NOVEMBER 2, 2011
[Marketing] Interview with ASAE’s Community Manager, Mandy Stahl
Where does it sit in the structure of ASAE, and what are the main tasks you’re responsible for? I am located in the web strategies department, which is under the broader communications department under Robb Lee, Chief Marketing and Communications Officer. I work with the rest of the web team to make sure our social media efforts reflect our overall online strategy as well as work closely with the rest of the communications department. Any questions for Mandy? Please post in the comments! 1. What were the pros and cons? also have to think about things in a different way.
ARI HERZOG | WEDNESDAY, DECEMBER 19, 2012
[Marketing] Non-Facebook Users: Please Comment Here
When he's not blogging, Ari helps brands improve their digital media marketing. Anil Dash is insightful about the differences between the old web and the new web. Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. Danny’s reason? His readers preferred Disqus. I’ve asked you before which commenting system you prefer best. This time, I want to ask a different question. Need help?
FEVER BEE | WEDNESDAY, SEPTEMBER 21, 2011
[Marketing] Big Launch Syndrome
It's a disease spread largely by marketing folk. The Big Launch Syndrome is what happens when brands adopt a marketing-led approach to developing a community (as opposed to a community-led approach). It's what happens when brands fail to understand that an online community has (unsurprisingly) more in common with offline community theory than previous marketing efforts. A big launch establishes a bad first impression, wastes a lot of money, sets too great expectations, focuses on the wrong metrics and is a massive gamble. Issuing a press release.
SMALL BUSINESS MAVERICKS | MONDAY, JANUARY 7, 2013
[Marketing] Where’s Your Google+ Page?
If you are a business just getting started with your online marketing efforts, add Google+ to your marketing plan. Buried near the bottom of this so-so article I discovered this brilliant sentence: I also noticed that Google is now featuring its Google+ pages for many companies in search results at the top of its organic listings. Why shouldn’t Google reward Google+ page owners with top rankings? After all, if you have the content and it’s relevant, then your Google+ page benefits the search engine. And it doesn’t matter how big or small your business is.
GAURAVONOMICS | THURSDAY, JULY 8, 2010
[Marketing] Hindustan Times Story on Youngsters Connecting With Twitter and.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Crest Magazine Interview on Social Media Marketing Business World Story on the Seven Deadly Sins of Social Media Marketing » Hindustan Times Story on Youngsters Connecting With Twitter and Facebook Friends Offline Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! And they do. For more, read my bio. Lets talk.
KIKOLANI | MONDAY, JANUARY 31, 2011
[Marketing] What Are Post Tags & Why You Should Be Using Them
Marketing Takeaway. This is a guest post by Ana Hoffman of Traffic Generation Cafe. I can’t believe it’s taking me so long to look into the topic of tags and how they can benefit our blogs. To be quite honest, I’ve been clueless on whether to use them or not to begin with or how to use them properly. Judging by the guest posts submissions I get and the tagging used in those posts, looks like I am not alone. So, the questions of this post: what are tags? what benefit they bring? how to use them the right way. Are they the same as keywords ? Yes and no. Wrong! Blogging
FIREBELLY | FRIDAY, SEPTEMBER 17, 2010
[Marketing] Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network
Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency. The environmental organization is not happy with this dirty energy production method and would like Facebook to use clean, renewable sources of electricity.
LOUIS GRAY | FRIDAY, DECEMBER 17, 2010
[Marketing] Delicious' Decline Already Evident In Traffic, Sharing Trends
staying independent, but losing dramatic market capitalization, search market share, and accelerating an employee exodus, both voluntary and involuntary, it's still clear the company intends to wring all the remaining value out of its vestigial pieces before selling - effectively promising low to no returns on every deal. The age-old guidance of buying low and selling high has appeared to escape the halls of Yahoo! If we ignore the Microsoft and Yahoo! acquisition dance of 2008 , which ended up in Yahoo!'s Yesterday's news leaked that Yahoo! Yahoo! Yahoo! Buy high, kill.
DANNY BROWN | MONDAY, JULY 19, 2010
[Marketing] How NOT to Win Friends and Influence People - Danny Brown
You’re an online advertising company, so I’m pretty sure you’re aware of Permission Marketing from Seth Godin. You might also like: Using Social Media Right – For You Social Media for Good People, Numbers and the Fast Company Influence Project Tags: Advertising , business sense , Marketing , spamming 26 voices - share yours! What is worse is some of these people call themselves Internet Marketers. Its almost as if they find this to be a marketing strategy. It was posted by Claire Reynolds on behalf of the DSNR Media Group. Really, DSNR? " New!
THE RELATIONSHIP ECONOMY | TUESDAY, NOVEMBER 30, 2010
[Marketing] Do You Take Offense?
The top ten issues that create the most disagreement include: Social media’s role in marketing. Tags: Change Factors Disruptive Factors Market Factors Media Factors Relationship Economy Systemic Factors blogsphere disagreement Disagreements emotional response knowledge domain knowledge domains media metrics personal attack self preservation web knowledge Disagreements can take two distinctive routes. One route is to argue why you disagree with someone’s statement and do so logically rather than emotionally or egotistically. You can see it throughout the blogosphere.
UNSPOKEN | SATURDAY, SEPTEMBER 15, 2012
[Marketing] Let’s Stop The Bull*hit – Traditional Media is Not Dead!
The majority of companies, brands and small businesses believe that marketing is an all-powerful god but they don't realize that the marketing tactics they use are broken and have been out of date for at least twenty years. In another work, Purple Cow: Transform Your Business by Being Remarkable , Seth Godin states, “The traditional approaches to marketing are now obsolete. One hundred years of marketing thought are gone. If a brand wants to be successful, it needs to look beyond its existing markets. This was reinforced when a 24/7 Wall St./Harris
SOCIALFISH | TUESDAY, APRIL 2, 2013
[Marketing] From the Outside-In: The Path to Relevance
For most associations, doing the same thing is operating from the inside-out—seeing the world from the perspective of their organization rather than its customers; and organizing on the basis of internal logic—around silos of products and functions rather than market segments, customer challenges, projects or solutions. The inside-out thinking of most associations, and inability to identify and resonate with the things that matter the most to their customers and markets, is a very serious liability. value proposition is the reason customers pick your services over others. If
JUGNOO | THURSDAY, JULY 11, 2013
[Marketing] Unhappy with Social Media Measurement?
And Adobe reports that 52% of marketers are frustrated because it is so hard to measure ROI in social media. Marketers aren’t alone in their disgruntlement. What this tells us is that brands may be spending time creating content and marketing in their social media channels, but not actively responding to existing customers (representing repeat business) in the medium of their customers’ choice. You’re not alone…. At the end of the day, how many visitors did we get (prospects)? How many contacted us (leads)? So some questions to ask are: 1. – and 3.
SPIN SUCKS | FRIDAY, MARCH 9, 2012
[Marketing] Gin and Topics: Strawberry Pie and a Gun Leaving People Speechless
My Marketing in the Round co-author, Geoff Livingston , writes a compelling blog post about how Google is hoping to compete with Facebook and others…by putting people on the street. I really thought yesterday was Friday. I got up to write Gin and Topics and got halfway through before I realized it was only Thursday. What a disappointment! But that’s OK. Friday is here now. Only one thing…it’s daylight savings this weekend. So you’re going to lose an hour. Try not to be too grouchy about it. And…for all of you at SxSW? I’m officially envious.
PWB MARKETING BLOG | WEDNESDAY, DECEMBER 31, 2014
[Marketing] 2015 Social Media Predictions
Many marketers are looking forward to a “buy” button availability. What I disagree on is that business owners should never choose their social media channels before considering their overall marketing plan – Just because a social platform is out there, does not mean that you should be there. Many businesses will think social first when crafting a marketing plan or developing sales outreach strategies. This year I thought to analyze several of the expert predictions for what is to come from a recent Business 2 Community post. Is your voice being heard?
DIVA MARKETING BLOG | THURSDAY, SEPTEMBER 15, 2011
[Marketing] More Tips To Rock Customer Care
Aimee Lucas ! " Becky chose the winner from comments dropped on her Diva Marketing interview post. Drum beat please. the winner of Becky Carroll's awesome book The Hidden Power of Your Customer is. Great interview check it out!). Aimee's comment rocks it out the most!" - Becky Carroll. My thanks to everyone who particiapted. Meeting new people via social media is what makes this world rock for me. love hearing people's stories. When I reached out to Aimee I learned that she had a vested interested in customers rock. asked Aimee if she would share some ideas with us. Thanks Aimee.
ONLINE COMMUNITY STRATEGIST | SATURDAY, SEPTEMBER 19, 2009
[Marketing] Why did you post that comment?
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Why did you post that comment? September 19, 2009 in comments , online communities | Tags: news comments , online news comments , story comments , terms of service This is the question I wanted to ask the woman who called asking me to remove a comment, actually several comments, she’d posted on a news story. Wait, let me be honest and tell you that after a ten minute conversation I did ask her that question. Serious swagger!