LOUIS GRAY | FRIDAY, SEPTEMBER 24, 2010
[Marketing] iSites Creates Simple Mobile Apps for Individuals, Brands
iSites bills itself as being able to design once and publish on multiple mobile platforms - meaning you can get published on both the iTunes Store and the Android Market. At the end of 2009, Mobile Roadie made a big splash at Le Web for the company's do it yourself iPhone application builder. The app, for about $500, could create a customized application for individuals, and has seen strong traction in the entertainment space for artists including Taylor Swift and Madonna. It's also the platform used for iPhone apps featuring Chris Brogan and Brian Solis.
KIKOLANI | THURSDAY, MARCH 24, 2011
[Marketing] Fetching Friday – Resources Mashup & Red Pandas
Making Money Online / Marketing / Online Business. The only inbound marketing guide you will ever need – how Hubspot generates leads for their software, including their top three lead generation sources. The keys to content marketing improving search rankings – it’s not just the content, but these two important elements that will lead to content benefiting your SEO efforts. tips and marketing strategies for the new Facebook fan pages – learn how the new Facebook changes can help you get more likes and engagement for your Facebook fan page.
SOCIALFISH | WEDNESDAY, MAY 28, 2014
[Marketing] The New Competition: For-Profit Communities With Deep Pockets (Part 2)
They’re big money generators because they deliver a targeted audience up to advertisers looking to market their wares,” says reporter Carmel DeAmicis. 'This post originally appeared on the Avectra blog and is reposted here with permission. Part 1 is here (and here on Avectra ). ——– For years, we’ve been talking about disruptions caused by Web 2.0 or whatever version of the Web we’re on now. However, it’s not LinkedIn or Facebook you need to worry about. An alternative source for information and education. Collaborating to solve problems. Job search and recruitment.
GAURAVONOMICS | TUESDAY, JULY 5, 2011
[Marketing] On Social Media Experts Being Clowns Etc.
It’s interesting that just as the early majority of client- and agency-side marketers are beginning to embrace social media, I’m hearing this sentiment more and more. Recently, Surekha Pillai channeled Gary Vaynerchuck in her DNA column and wondered if social media experts are clowns: The industry also needs champions. see two sets of people on the social media scenario in India. There is a huge chasm in the middle where ignorance and humour thrive. So, we need new words to talk about social and new ways to think about social. Perhaps, we need to start with why.
SMALL BUSINESS MAVERICKS | WEDNESDAY, APRIL 24, 2013
[Marketing] 4 Outdated SEO Ideas
In today’s search engine marketing climate, social media is every bit as important as organic SEO. 'The Web changes. So does SEO. In fact, SEO is not the same today as it was 10 or 15 years ago. Below are 4 distinct SEO ideas that are no longer valid, yet I hear people talking about them all the time as if they are still good and valid ideas. These ideas are as outdated as silent movies. You need meta tags – Not really. The keyword meta tag is no longer necessary. The search engines ignore them. You should too. Sometimes it is, sometimes it isn’t. It might not.
SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 15, 2013
[Marketing] Offline Retail Analytics Via Smartphone
An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working. There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid. think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to.
SMALL BUSINESS MAVERICKS | FRIDAY, SEPTEMBER 7, 2012
[Marketing] Is Bing The Best Search Engine?
But if it’s true and Bing’s results are better, does that mean online marketers should change their focus from Google to Bing? Bing keeps trying to convince, by one way or another, that its search results are better than Google’s. They’ve tried just about everything they can think of. But they have one more card to play (or maybe not), and they’re playing it pretty heavy right now. This is probably the best idea that Bing could come up — a blind search engine test. Well, there is. It’s called Bing It On. However, I do expect Google to retaliate.
SMALL BUSINESS MAVERICKS | THURSDAY, NOVEMBER 3, 2011
[Marketing] A Quick Glance At SEO Ranking Factors
Search engine marketing professionals love to talk about ranking factors. Sometimes they get a little too deep in the weeds. But I like what Danny Sullivan has done at Search Engine Land in creating The Periodic Table of SEO Ranking Factors. like that he kept is simple and that he made it visual. That’s a big leap forward in terms of learning SEO for someone new to the game. Let’s highlight a few things. In terms of HTML, title tags are the most important ranking factor. And for site architecture, making your site crawlable is extremely important.
TWITIP | MONDAY, JANUARY 11, 2010
[Marketing] Big Business: Don't lose out to small businesses on Twitter
Marketing Benefits of Running a Social Business Open Letter to Business Owners Worldwide: The Time to Embrace Twitter is NOW! Small businesses have gained online advantage with their small size flexibility giving them the confidence to stand out for their brand and engage with their audience. It’s key to online success for all business sizes that the “social element of social media and twitter is really appreciated. Both the smaller, and large businesses which do well in social media are those who embrace with open arms the opportunities it gives.
TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JANUARY 23, 2008
[Marketing] Blogging: Social Media is Not Only About Social Media Sites
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > Blogging: Social Media is Not Only About Social Media Sites Blogging: Social Media is Not Only About Social Media Sites by Tamar Weinberg on January 23, 2008 Share Often, I hear from people who complain that social media doesn’t do anything for their “marketing efforts. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. You market, by not marketing.
FIREBELLY | WEDNESDAY, AUGUST 24, 2011
[Marketing] Starbucks launches city vs. city coffee competition
Starbucks is known in the industry for fantastic localized marketing. This contest brings Starbucks back to localized marketing in a mass-marketing way. This information is how localized marketing succeeds and will likely lead to additional city-specific rewards in the future. In my world, it isn’t officially the fall season until I have a Pumpkin Spice Latte from Starbucks in my hand. know I’m not alone. Today, Starbucks launched a nation-wide competition on Facebook. The contest ends Friday. There is a new challenge each day. Tell me your thoughts.
BILL HARTZER | THURSDAY, JUNE 16, 2011
[Marketing] Google to Encourage Americans to Get Online
But in some cases, Google has combined certain markets, such as the “Carolinas and “Dakotas. As you may or may not know, I usually monitor the domain name purchases of some of the major online retailers and web properties. Certain domain name purchases catch my eye, and I try to post about it when something noteworthy is in the works. Usually, when someone has plans for something, they will purchase the domain name related to the new product or service–and companies planning big campaigns or products and services are no different. GetOnlineAlabama.com. Tweet This!
CONVINCE & CONVERT | THURSDAY, OCTOBER 23, 2014
[Marketing] What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign
While Taylor Swift’s campaign was a mix of both, you’ll see many companies picking a course of action depending on the company’s overall strategy for the announcement, marketing campaign objectives and anticipated excitement from your customers. PR, marketing, web, customer care) are aligned on the same announcement timeline and flow. The Best Marketing Is Personal. From the handwritten lyrics to imagery that feels in line with Swift’s lifestyle, her album promotion effort feels deeply personal and authentic and not at all like marketing. Life is good, right?
NOWSOURCING | SUNDAY, JUNE 22, 2014
[Marketing] Facebook Starts To Get More Tougher & Mercenary With Their Ad Revenue Model
This means that if a company does not have the marketing budget to strike out on their own, then Facebook is effectively holding that company – and the company’s future – hostage. Either pay Facebook what they are demanding, or leave the site and try to market on their own. Suddenly I have to come up with a marketing budget to tell my 56 fans everything my dog does? But companies looking to aggressively market a product may like the bigger, more prominent ad space. 'It seems that the good days are over at Facebook. You fell for it!”
JASON YORMARK | TUESDAY, OCTOBER 6, 2009
[Marketing] My 9 Favorite Wordpress Social Media Plugins | jasonyormark.com
For me, these plug ins serves as the lifeline of my wordpress blog Sonia Trevor Marketing Consultant of Naples Web Hosting Services Judi Says: August 20th, 2010 at 2:49 am Thanks for the post. jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Wordpress / My 9 Favorite Wordpress Social Media Plugins | Subcribe via RSS My 9 Favorite WordPress Social Media Plugins October 6th, 2009 Posted in Social Media , Wordpress Tweet Share The WordPress platform never ceases to amaze me. It truly is amazing. A unique design, simple to use, and…well sexy.
SOCIALNOMICS | MONDAY, JULY 11, 2011
[Marketing] Why It Is Too Early For Businesses To Join Google+
As the Director of Marketing and a social media nerd, I am having to sit on my hands to stop myself from creating a Google+ account for GiveForward. Google+ has launched to much excitement, and few are as pumped about it as businesses and nonprofits. Finally, they can be a part of the social media wave rather than catching up to their customers. But is it too early? say yes, and trust me it is not easy to say that. But as someone who has dealt with the ups and downs of running a business’s social media, I can tell you now, patience is a virtue.
BARE FEET STUDIOS | THURSDAY, AUGUST 6, 2009
[Marketing] Twitter, Facebook, Denial of Service Attacks
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Tech Tools > Twitter, Facebook, Denial of Service Attacks Twitter, Facebook, Denial of Service Attacks by Roxanne Darling on August 6, 2009 Twitter and Facebook were down some today due to “ Denial of Service (DoS) attacks. Here’s some information on what they are, how they occur, and what you can do as a netizen to help prevent them ! Hawai?i
TWIST IMAGE | THURSDAY, FEBRUARY 10, 2011
[Marketing] The Interactive Imperative
b2b marketing. b2c marketing. Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget about The Huffington Post being sold to AOL for $315 milion. Ask yourself this: is your brand really and truly interactive? The difference between traditional media channels and the digital channels (Web, Mobile, Tablet-Touch) happens at the level of interactivity. It sounds simple enough. But, you know what? People need to hear this message one more time (and really push themselves to think about it). It's sad. Why is this so hard?
THE RELATIONSHIP ECONOMY | TUESDAY, JANUARY 7, 2014
[Marketing] When It Is Obvious To Everyone But You
They have many success stories but fail to tell those stories with relevant content distributed to target markets because of #2. 'Whether the CEO of a public company or an entrepreneur trying to commercialize an idea there are always barriers to success. The biggest barrier to success is often obvious to others but is often a blind spot to those that need to see it. Barriers are something or someone that obstructs or impedes progress. So what are the obvious barriers that leaders fail to see? The owners and employees work long hours. More on that later… Barriers of The BIG. Get it?
BRASS TACK THINKING | TUESDAY, AUGUST 17, 2010
[Marketing] Small Changes, Big Results
Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Small Changes, Big Results August 17, 2010 | by Tamsen McMahon View Comments Sometimes an idea is easier to express visually. This is one of those. Update! Our friend Ron Ploof turned this into a movie for us. You can watch the video version here. Thanks, Ron!) Tagged With: big results , change , change management , Self Improvement , small changes Pat Alexander Amber, great post. All so true. Just can't be done. All so true. Thank you!
GEOFF LIVINGSTON | THURSDAY, SEPTEMBER 1, 2011
[Marketing] The Post Social Media Revolution Era Begins?
That’s not to belittle the innovation that these tools have brought to the market. Image by Vagawi. It’s 2011, social media is not new, and for all intents and purposes, there are no new form factors, just better versions. Innovation in the space revolves around better form factors and features. This can be likened to innovation in established sectors, like better DSLR cameras for consumers. Point being, we’ve entered the post social media revolution era. This is the era when the dust settles. Consider that the greatest innovations and progress this year in U.S.
BRASS TACK THINKING | THURSDAY, SEPTEMBER 23, 2010
[Marketing] How Hotel 71 Fixed a Customer Service Snafu and 5 Lessons to Take Home
Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives How Hotel 71 Fixed a Customer Service Snafu and 5 Lessons to Take Home September 23, 2010 | by Amber Naslund View Comments I had a rather cruddy customer service experience the night before last, and I wasn’t going to blog about it. posted a couple of tweets that night amid my frustration (after contemplating carefully whether I wanted to call out the business itself ). But I was just going to let it be. My stay was fine, all that stuff.
ENGAGING BRAND | SUNDAY, MARCH 28, 2010
[Marketing] Are you emotional enough?
Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Show 301 - How Risky is Risk Show 300 - Facebook Marketing Show 299 - The 24 Hour Customer Do we need a new style of citizenship? Main | Hasnt communication always been two way?? » Are you emotional enough? selling emotion Be emotional.by
VIPER CHILL | SUNDAY, MAY 20, 2012
[Marketing] I Couldn’t Think of a Better Title Than This
knew that I didn’t want to share something “personal developmenty” and I already have a big marketing related announcement coming in the next few days, so I decided to do something else. Because I’m so interested in websites and marketing, I am constantly having new ideas and looking at how things could be better as I browse around the web. On my 21st birthday I shared a list of 21 lessons I’ve learned during my short spell on earth. On my 22nd birthday I worked for weeks on a free 2 hour video course called Cloud Blueprint. Asia to be more specific.
PAMORAMA | TUESDAY, JANUARY 5, 2010
[Marketing] Pepsi Sidelines Super Bowl Ads, Opts for Social Media Push
pamorama marketing, life, social media Home About Bookshelf Links Contact Pepsi Sidelines Super Bowl Ads, Opts for Social Media Push by Pam Dyer on January 5, 2010 Share Are you like me? The Internet is changing the advertising market Pepsi’s decision to abandon the Super Bowl, once regarded as a can’t-miss showcase for major brands, underscores how the Internet is transforming marketing by providing companies with cheaper ways to communicate their messages to consumers. Do you enjoy NFL football? Pepsi is historically a prodigious broadcast advertiser.
TWIST IMAGE | SUNDAY, APRIL 14, 2013
[Marketing] Is There A Science And Repeatability To Things That Go Viral?
Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. digital marketing. 'Episode #353 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. His formal title is the James G. The truth is that Jonah Berger is making all kinds of a ruckus with the recent launch of his business book, Contagious - Why Things Catch On. What used to be an unknown is something that Jonah claims can be formulated and repeated. He''s a fascinating individual and I think you will truly enjoy this conversation. blogging.
TWIST IMAGE | THURSDAY, AUGUST 30, 2012
[Marketing] The Misery Of Monetization
" There's a bigger question here: do you think that consumers are as forgiving as a professional marketer? I'm willing to bet that marketing efficacy would be based less on those areas of concerns and much more on what the user experience is, and whether or not the marketing adds value (a compliment to it) instead of acting as an interference. professional marketing. Do you know which brands struggle with monetization? Kickstarter was built to make money. So was Square. Twitter wasn't. Neither was Facebook. There is no struggle with monetization. personal story.
TWIST IMAGE | TUESDAY, NOVEMBER 1, 2011
[Marketing] Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)
Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. digital marketing professional. What happened to The Long Tail ? What happens in a world after Here Comes Everybody ? Apparently, not much. We had a dream. There was a hope that the Internet would reshape the media world as we have known it to date. From a content perspective, it's hard to argue that it hasn't. What's trending?
THE RELATIONSHIP ECONOMY | SUNDAY, APRIL 21, 2013
[Marketing] Coy Answers Are No Longer Acceptable
At the same time these organizations use marketing messages that pretend to want to listen to the customer but when an employee has something to say they are ignored. 'You are in dialog with your boss or a co-worker with the aim of getting clear direction on decisions about a project or even about your role in a project. So you ask questions seeking answers which would help give you the clarity you need to determine your actions. Sounds reasonable. But how many times do you end up getting vague or coy answers to direct questions? Too often is the likely answer. Business as usual is out.
NOWSOURCING | WEDNESDAY, NOVEMBER 28, 2012
[Marketing] Cradlepoint Router: The Clutch Hitter of Office Broadband
Over 250 Million people covered, 440+ markets commercially launch since Dec 2010, & more coming. Earlier this year, we were in a bit of a predicament: we had one broadband provider that wasn’t giving us the bandwidth we needed as a heavy design oriented company (pushing art files up and down the line is a huge Internet hog), so we looked at T1 alternatives. While a T1 might be great for office users that do light Internet tasks and you feel good about the dedicated connection, it wasn’t working for us from a bandwidth perspective. And they came through in the clutch.
NOWSOURCING | THURSDAY, AUGUST 30, 2012
[Marketing] This Week in Infographics: It Pays to be Smart
The app market is growing, and everyone seems to want to get a piece of the pie, however, it can be difficult to figure out the best way to monetize an app. This week we have quite a few infographics for you. Most of them have to do with being smart, hence the title. Well, not so much about being smart, but making the right decisions. The first infographic breaks down the DNA of a successful book. There are three categories of a book that are important for it to become successful: content, genres and readers. Next up we look at the top restaurants in social media. Presented by Hiptype.
CONVINCE & CONVERT | TUESDAY, MAY 11, 2010
[Marketing] 4 Steps to Drive Sales with a Social FAQ | Blogging and Content.
And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Now you’re combining content with marketing, social media with customer service. Yes, your prospective customers are confused and uncertain. After all, why would they even be coming to your Web site unless they had questions about your product or service? To be entertained? think not. How does zero clicks sound? Social media makes it possible. Here’s how it works: 1.
SOSHABLE | FRIDAY, NOVEMBER 11, 2011
[Marketing] Infographics for SEO
This article originally appeared on GridSix , an internet marketing training company that we support. Look at this automotive marketing infographic. While Twitter, Facebook, and Tagged.com might have the market cornered on users, social news sites like Digg, Reddit, and StumbleUpon are necessary to get true viral action to an infographic. Check out more helpful training articles there. For years, link-bait has been the highest level of link-building available. Infographics have emerged in the last 3 years as the most valid form of link-bait. Go all the way or keep it small.
KIKOLANI | FRIDAY, AUGUST 13, 2010
[Marketing] Fetching Friday – Resources Mashup and Timelapse of Eyjafjallajökull
Make Money Online / Online Marketing. Top 10 awesome affiliate marketing tips for bloggers – a must read for bloggers looking to make money online. Top 10 Internet marketing mistakes – covers the common errors even some of the advanced players make. Affiliate marketing for beginners – learn about the basics! Top 10 infographics for Internet marketers – the list would be perfect if it only included Linktoberfest ! The Resources Mashup. Blogging / Writing. Bloggers are publishers – how to handle guest posts. Facebook. Link Building.
LOUIS GRAY | THURSDAY, AUGUST 2, 2012
[Marketing] All Hands Meetings: Good, Bad and the Ugly
As those of us left behind muddled through, we gained a new Marketing VP in 2002 , and we survivors recounted the situation. After a few years of this nonsense, and a few Marketing VPs later, I previewed to the latest guy exactly how the quarter's All Hands meeting would go down, with specifics on the CEO's nuances, the sales guys' excuses, the engineers' begging for stock updates, and more. Whether at a startup or a Fortune 500 company, culture and communication with colleagues can have an incredible impact on morale and the bottom line. Our CEO, and the rest of us, were excited.
KIKOLANI | THURSDAY, JULY 12, 2012
[Marketing] 10 Ways to Increase Return Rates on Your Blog
Inbound marketers know the principle of making yourself useful. This is a guest post by Laura Moisei. Bounce rates are not a foolproof parameter for measuring exit stats and the effectiveness of your blog promotion. Even more important is the return rate, the number of loyal visitors that bookmark your website and constantly come back to spend some more time here. Do you work actively to improve return rates? Returns can be monitored from the statistic of non-unique visits in your analytics, which can at times outstate the number of different people by two, three or even four. Bonus Tip.
SOCIAL WAYNE | SUNDAY, MAY 8, 2011
[Marketing] Awesome Google I/O countdown clock landing page with Android app QR Code
Scanning the QR Code with an Android App took you to the app’s page in the Android App market. This is just cool. Google I/O starts tomorrow and Google created an awesome countdown clock, along with the Android logo holding a QR Code sign that will take you to the Google I/O Android App or app site page. To capture the awesomeness I recorded a screencast of the Google I/O page. Scanning the QR Code with an iPhone took you to the Google I/O Android app page. Via Google I/O 2011. Tip> HackerNews. Wish I going to Google I/O … maybe next year! Are you?
SOCIAL WAYNE | FRIDAY, DECEMBER 17, 2010
[Marketing] Cartoon – Maybe Yahoo wanted to load-test the new Delicious export feature
I’m sure by now you have read the news about Yahoo’s PR nightmare surrouding the social booking marketing site Delicious. It was first leaked that Yahoo was going to shut down the Delicious down then Yahoo/Delicious posted the “ What’s Next for Delicious? message saying they changed their mind. Hm Regardless Rob Cottingham of Noise to Signal posted a funny cartoon saying maybe Yahoo was justing looking for a good way to get people to test their new Delicious export feature. Personally I use DIigo for social bookmarking. HatTip: RWW.
NET-SAVVY EXECUTIVE | FRIDAY, FEBRUARY 4, 2011
[Marketing] Top-Level Numbers Are Candy
On the creative side, we got excited about the ratings—especially when we topped the market. Way back when MTV played music videos, I was on the radio. When I was on the sales side, I learned about how the business uses those numbers. In the course of writing a review of Social Media Metrics , Jim Sterne's excellent overview, I thought of some similarities in how easy it is to focus on the least useful numbers. One number for the public, many for the pros When the radio ratings came out, everyone knew that 12+ ratings were for newspaper articles. Let's just ignore that, mmkay?
SOCIAL WAYNE | SATURDAY, SEPTEMBER 4, 2010
[Marketing] This Week In Location: The return of the old school, Brightkite + Loopt deals & InCrowd launches in the 1.8 billion industry
Perhaps the biggest news last week was a report saying Location-Based Marketing To Reach $1.8B ABI: Location-Based Marketing To Reach $1.8B Mobile marketing has a new friend in WeReward. Which Geolocation Platform Is Best For Sports Marketers? If you read the same old tech blogs you’ll think it was a light week in the location space. It was light compared to the last two weeks as everyone catches their breath and move forward from the Facebook Places announcement but the location industry was very much active this week as ever. My thoughts so far on InCrowd?
THE BLAKERY | SUNDAY, SEPTEMBER 19, 2010
[Marketing] Behind the Cloud: An Interview with Salesforce.com’s CEO Marc Benioff
Now, every major analyst firm sees cloud computing expanding its share of the overall IT market. Author’s Note: I interviewed Marc Benioff last January for Customer Management IQ. have re-posted it for those of you who might have missed it. Marc Benioff is arguably one of the most exciting CEOs of our generation. Benioff himself once sat in the call center technical support seat. Benioff believes the call center is salesforce.com’s next billion dollar industry. And with the chatter about the service cloud, it very well might be. The support I had from my family was pivotal.
SIMON MAINWARING | WEDNESDAY, JULY 18, 2012
[Marketing] Why ‘being cool’ and ‘doing good’ are now demanding bedfellows
A powerful intersection of messaging and meaning is transforming the marketing landscape. Some might argue that this shift in behavior is sufficient of itself, but that shift will be short-lived if the Board, executives and marketing department can’t substantiate and quantify its bottom line value to the company. So as brands become more purposeful, and non–profits become more sophisticated marketers, there is growing pressure on both parties to tell their stories in ways that motivate sharing. But this is not without its perils.
MICRO PERSUASION | WEDNESDAY, JUNE 30, 2010
[Marketing] Today's Top Conversation: When Did You First Discover the Internet.
He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 30 Jun 2009 Todays Top Conversation: When Did You First Discover the Internet? Im adding a new semi-regular feature to the stream called "Todays Top Conversation." These will be pulled from Friendfeed via a widget, as described here. Todays topic: When did you discover the Internet and what were your first impressions?
SOCIALNOMICS | TUESDAY, JUNE 3, 2014
[Marketing] Instagram Video Ads Will Soon Play on a Smartphone Near You
According to Instagram director of marketing Jim Squires, only 15 advertisers have approval to display images on his company’s platform. Content creators and marketing teams will be challenged to make truly creative and meaningful videos that capture the unique sensibilities of Instagram users. Online marketers should pay close attention to these early examples of video advertising, since they will dramatically change the way we engage with content. By now, you’ve likely been subjected to several quick moments of autoplay footage as you scrolled through your Facebook feed.
SOCIALNOMICS | MONDAY, MARCH 31, 2014
[Marketing] Physical Fitness Industry Working Out with Social Media
If you can market yourself right, you can find some clients willing to pay big bucks for your time as a personal trainer. And marketing through social media is one of the best ways to do it. By marketing your instruction through social media, you never know who may hire you to come in and teach a group – think schools (kids or teachers), corporate wellness programs, maybe sports teams, or even neighborhood associations. 'Boutique gyms and specialized workout spots are popping up between the big name gyms; the physical fitness industry is hot. For clients.
SOCIALNOMICS | WEDNESDAY, JANUARY 22, 2014
[Marketing] Is Facebook Your Company’s Best Social Option?
'Companies are leaning more and more into the world of social media for their marketing endeavors. Whether it’s a new company trying to get its feet wet, a semi established business working on broadening its customer base, or a successful one reaching out with social media for not only marketing, but also community and public relations, social media is a must have for businesses, and the old standby Facebook should not be overlooked. Same thing goes for business cards, your web page and any other media and marketing about your business. Word of mouth is key.
MINDJUMPERS | MONDAY, JULY 19, 2010
[Marketing] Evolution of Privacy on Facebook
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved have found this chart that illustrates Facebook’s evolution of privacy from the early days in 2005 up until recently.
MINDJUMPERS | WEDNESDAY, AUGUST 18, 2010
[Marketing] Mindjumpers Launches Newsletter in Danish
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Starting from Thursday 19 th of August, we will send out a weekly Newsletter in Danish, arriving each Thursday. So why do we do this?
MINDJUMPERS | WEDNESDAY, AUGUST 18, 2010
[Marketing] Mindjumpers Launches Newsletter in Danish
Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved Starting from Thursday 19 th of August, we will send out a weekly Newsletter in Danish, arriving each Thursday. So why do we do this?
WEB METRICS GURU | THURSDAY, NOVEMBER 25, 2010
[Marketing] Glide Technology Event at CIPR – November 26th, 2010 London
Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. I’m speaking at the Glide Technology event tomorrow morning here in London focusing on Glide Intelligence, Glide Technologies new platform. Posting has been as light as the activity and social interactions in London this trip have been intensive. I’ll be returning to New York late this weekend. also spoke at an Integrasco Event at the Soho Hotel on Tuesday , November 23rd which went very well. Find out. About the speakers.
CREATIVE RAMBLINGS | TUESDAY, DECEMBER 17, 2013
[Marketing] Guest post: Use social media and personal relationships to boost referrals
The problem is many businesses fail to market themselves correctly and lose possible referrals in a misguided attempt to increase sales. If the blog is interesting and offers something of value to your site’s visitors though, it can help build connections, increase client engagement, and be a positive tool for marketing. Chris Newkirk works in sales and marketing and helps companies find ways to promote themselves and their brand through their display at trade shows and expos. 'The following is a guest post by Chris Newkirk. His bio is at the end of the article.
JUSTIN LEVY | TUESDAY, MAY 11, 2010
[Marketing] Still Think Social Media Is A Fad?
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Still Think Social Media Is A Fad? But then I interact with my circle of family and friends that aren’t marketers or involved with social media beyond possibly looking at friends photos on Facebook and I realize that social media is still an unknown for many. Written on May 11, 2010 by Justin Levy in social media , stats , video 19 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. out of 8 couples married in the U.S.
JEFF ESPOSITO | THURSDAY, MARCH 15, 2012
[Marketing] Regulating PR, Working Harder and Leaving Google
The Most Effective Marketing I Saw at SXSW – at conferences, brands blast you with their marketing messages. This week was kind of a whirlwind wrapping up a trip to SXSW and then coming back to three days filled of meetings. The weekend looks just as busy as we’ll be looking at the house we are under agreement on with an inspector. How was your week? Hopefully you are having just a good one with awesome weekend plans. So without further babbling, here’s this week’s edition of Five for Friday. It makes sense and can be extremely effective. This post highlights that thought.
JACOB MORGAN | MONDAY, JULY 30, 2012
[Marketing] Welcome Earl Alikpala to the Chess Media Group Team!
Earl brings a unique background to the team since he has a degree in biology and is currently finishing up another degree in marketing management with an emphasis in entrepreneurship. We have several new initiatives coming up which Earl is going to be leading for us (I will share these soon) and we anticipate that he will be able to apply his knowledge and experience to multiple facets of the company ranging from marketing to strategic planning to client services. Connie and I are very pleased to welcome Earl Alikpala to the Chess Media Group team. Welcome to the team!
DANNY BROWN | MONDAY, SEPTEMBER 6, 2010
[Marketing] Your Best Work is You - Danny Brown
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Your Best Work is You September 6, 2010 26 voices share yours! Share Save If you were asked to give someone a link to your best work, what link would you share? For me, some spring to mind, but who’s to say they’re my best work? Perhaps my favourites for whatever reason, but best? don’t know. And what defines our best work? Is it the educational post about using the latest social media tool or application? So, where would you recommend us to go? Thanks for this.
PUSHING SOCIAL | MONDAY, JUNE 3, 2013
[Marketing] How to Select Your Blog Topic
However, this line of reasoning is tripped up when a blog is used as a marketing tool. 'There are two schools of thought on how to select your blog topic. School #1: Pick What You Love. The premise behind this reasoning is that you’ll be writing a lot about your topic. It’s impossible to pour hours work into a topic you hate. This makes sense. If you are a hobby blogger then selecting your passion topic is definitely the right path to take. In this case your blog’s goal is to attract hungry readers with specific challenges. School #2: Pick What Your Audience Needs.
ENGAGE | FRIDAY, JUNE 3, 2011
[Marketing] 7 Steps to Dealing with Information Overload
He says “(t)his has precious little to do with social media marketing, but everything to do with human business. B e honest: How many tabs do you have open in your browser right now? And And how many times will you stop to check your email, IMs or Twitter while reading this post? There are too many links to click, blogs to subscribe to, Tweets to Retweet, books to read, and oh yeah, work to do. So how do we do it all? How do we keep up? We don’t. We We can’t. We We won’t. So what should we do? Focus. Easier said than done, of course. Their advice? Be picky.
GEOFF LIVINGSTON | MONDAY, JULY 12, 2010
[Marketing] The Organizational Dangers of Personal Brands
Beyond the obvious self centered narcissism and the off-center marketing theory behind this pop ethos, organizations needs to be wary of personal brands harpooning their social media efforts. Lots of people talk about their personal brands online and how they are important to social media. The dangers range from the obvious to the experienced-based hidden results of personal brands. Here are some of the top ones I’ve seen: A departure by the said personal brand creates an irreplaceable void. Teams. Consider some of the biggest winners so far: Dell and the Humane Society.
DANNY BROWN | SATURDAY, AUGUST 14, 2010
[Marketing] Evolution of the iPod - Danny Brown
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Evolution of the iPod August 14, 2010 18 voices share yours! Share Save Next year, Apple’s iPod will celebrate its tenth anniversary. Say what you want about Steve Jobs, the guy knows how to create an icon. Before iPod, we were all supposedly happy with our Sony Walkman’s (or Discman’s, if you were posh). Who would have thought that a computer manufacturer would turn all that on its head and change the way we buy and listen to music forever?
KIKOLANI | MONDAY, JANUARY 9, 2012
[Marketing] How to Create an Online Writing Portfolio with Contently
Unlock Your Marketing Genius to Make Money Online. One of the best ways to make a good first impression for a freelance writing or guest blogging opportunity is to present someone with your writing portfolio. portfolio that showcases your best work can go a long way at turning a maybe into a yes! While I typically suggest that freelance writers have a portfolio set up on their own domain like I have done with my own freelance writing portfolio using the My Resume design from Elegant Themes , there are other great networks that allow you to create an online portfolio. Basic Information.
SOCIALFISH | WEDNESDAY, NOVEMBER 12, 2014
[Marketing] 3 Hidden Resources for Your #GivingTuesday Campaign
Don’t forget to look into: Case studies and reports on your organization’s most successful marketing and fundraising campaigns. ————– Jenna Sauber is a crowdfunding and digital marketing expert at CauseVox, a peer-to-peer fundraising software for nonprofits. 'Guest post by Jenna Sauber, CauseVox. ————– As December 2nd starts to creep closer on the calendar, you may be starting to feel the squeeze. You may be thinking, “We have so much to do and so little time!” We hear you, and we get it. Your Community. Your Peers.
KIKOLANI | WEDNESDAY, NOVEMBER 16, 2011
[Marketing] All You Ever Needed Were the Basics
One of the main problems with consuming this much information regarding making money online and the next new thing in internet marketing is that you feel like you have learned a lot. Benefits of Blogging – Developing SEO & Internet Marketing Skills. Favorite Lists of Bloggers and Marketing Experts in 2010. With all the information online about everything and anything, it’s so easy to get lost in learning and researching things. Not to mention, I find Twitter like internet crack ! The Harm in Consuming Mass Information. This Is How You Waste Time. Hell yeah!
TWIST IMAGE | FRIDAY, MARCH 18, 2011
[Marketing] Why We Should All Respect The Internet (Just A Little Bit More)
The argument seems to delve too deep into the minutia of networked markets instead of looking at it from a more holistic perspective: when anybody can publish anything in text, images, audio and video for free to everyone else in the world (and in a place where people can share, collaborate or mash-up that content), the ability and opportunity to change the world is (very much) present. The debate about the value of the Internet swells up every now and again. People like Nicholas Carr argues that the Internet is making us stupid (see: The Atlantic - Is Google Making Us Stupid? ). google.
MR. RYAN CONNORS | FRIDAY, SEPTEMBER 13, 2013
[Marketing] Highest Earning Companies With Creative Business Names
It can mean a simple and elegant name that suits that business perfectly, or it can mean a unique pun on words that plays right into the main product being marketed. Flicking through Fortune’s 500 gave us a tad of insight on which companies are raking in the most dough, and below are some of the top earning companies with creative names: Wal-Mart – This well-known store and brand name was created by Bob Bogle who handily combined Sam Walton’s last name with mart (which of course is a market). 'Having a unique, catchy and creative business name is crucial to a business’s success.
WAXING UNLYRICAL | TUESDAY, MAY 14, 2013
[Marketing] Tuesday Roundup: Dance Like A Chicken
Why: Jay Baer applies the age old question to social media marketing. 'If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day. Amazingly enough, our fine feathered friends have more to do with social media then you may think. Here are five articles from around the web that offer something to dance and squawk about. Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. The Chicken and the Egg Social Media Conundrum. How Chicken Poetry Is Helping KFC Recover From China Scandal.
WAXING UNLYRICAL | SUNDAY, MAY 22, 2011
[Marketing] Weekly Roundup: Rapture!
Infographic marketing tips: 11 ways to promote , by Lee Odden. Sorry to break it to you, but this week’s roundup has nothing to do with the so-called rapture that was supposed to have taken place last night. It does, however, include posts that left me somewhat in a state of rapture , because of how smart, or funny, or how memorable they were. Numbers, rankings, and why I think Alexa is a big waste of time , by Marcus Sheridan. Why: numbers don’t mean anything without context. Just like influence. How else are you supposed to take it? by Seth Godin. Why: hilarious. Bring IT!
FEVER BEE | SUNDAY, FEBRUARY 13, 2011
[Marketing] Uprisings and Communities
Do you want to do more for existing customers, generate great feedback and reduce your marketing expenditure? High speed, sudden impact. That's what most companies want. Huge followings within weeks. It's It's not hard to achieve, in fact, it's becoming quite common. Just do something unusual or something that sparks a strong emotional reaction. But the impact doesn't last. Once the issue fades, the audience dissipates. That amazing sense of community people in Egypt feel today, will be gone in a few weeks. The difference is huge.
SOCIALNOMICS | MONDAY, MAY 9, 2011
[Marketing] LinkedIn IPO on NYSE (LNKD) $3 Billion Valuation
Historically many tech companies (Microsoft, Google, Intel) list on the Nasdaq Stock Market. LinkedIn, the “Facebook for Business,” will list its IPO on the New York Stock Exchange (NYSE). This This move follows music site Pandora and China’s largest social network Renren (RENN), which also chose the NYSE over the Nasdaq. Historically The Mountain View, California-based LinkedIn IPO plans to raise as much as $175 million in an initial public offering under the symbol LNKD. According to Reuters the LinkedIn IPO: 7.8 million shares at $32-$35/share. LinkedIn earned $15.4
NOWSOURCING | FRIDAY, JULY 19, 2013
[Marketing] This Week in Infographics #69: Books, College and Clutter
Then we look at content marketing. Content marketing has proven to be a great way to engage and interact with potential consumers. How Do You Measure Content Marketing? 'This week we start off by taking a look at the real value of college, which isn’t just a piece of paper. Some of your best moments can occur during your college years, and this infographic takes a look at what else you get out of college besides just a degree. Next, we take a look at 50 of the best books for parents. This infographic looks at how it should be used and measured. Blog Featured
BLOGS.IMEDIACONNECTION.COM | MONDAY, SEPTEMBER 27, 2010
[Marketing] The future of publishing: Social News Curation
iMedia Connection - ad:tech blog Articles Blog iMedia Blog ad:tech Blog Videos Events People Connection Resource Connection Jobs iMedia UK Home › iMedia Connection Blog › Opinions Opinions The future of publishing: Social News Curation Posted by Uwe Hook on September 27th, 2010 at 6:50 pm By now, you should have heard about Paper.li. If you never experienced a real paper.li Thats just the beginning: C urated.by just launched, collecting and organizing tweets into topic based streams that can be shared or embedded anywhere. What do you think? This Is Guitar At It’s Best!!
STAY N' ALIVE | THURSDAY, NOVEMBER 1, 2012
[Marketing] Microsoft is Finally Achieving What it Set Out to Do With Passport - the Key is Consistency
Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information. remember because I was a developer at that time and I recall looking into what the company I worked for at the time needed to do to integrate it into our product. The product pretty much failed, and was revived a little later as Live ID. Consistent Experience. And on the Desktop it was just "Windows".
JEFF KORHAN | TUESDAY, NOVEMBER 30, 2010
[Marketing] I Get to Speak Today
But when I also say that I get to do handouts today, edit an article today, or research material for an upcoming presention - I am reminding myself that I get to help many small business professionals with their marketing when I speak to them sometime in the very near future. . Tags: Awareness Small Business Success clients customers Jeff Korhan marketing productivity purpose small business speaking The Rookie work How you view your work - every aspect of it, will determine the energy you bring to it. There is a Reason They Call it Work. The truth is, it It feels like. Saying.
JEFF KORHAN | MONDAY, AUGUST 30, 2010
[Marketing] Increase Your Work Efficiency with The Pomodoro Technique - Jeff.
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Media and Small Business Marketing to Older Adults | Main | Oops! The Pomodoro Technique I just became aware of this technique over the weekend via John Jantsch and his Duct Tape Marketing Blog. The Pomodoro Technique I just became aware of this technique over the weekend via John Jantsch and his Duct Tape Marketing Blog. This unit is known as a pomodoro. So, I'll just give you a general idea from my experience today.
BILL HARTZER | SUNDAY, SEPTEMBER 19, 2010
[Marketing] Keeping Afloat With Search Engine Optimization Trends
Internet marketing and SEO forums are labeling this “The Death of SEO , and all sorts of other outrageous terms, but is it really? Guest Post by Jason Hennessey. Any Search Engine Optimization expert will tell you that search engine optimization (or SEO) is an ever-evolving topic, due to the constant developments in the many search engines’ algorithms – most importantly, Google’s. The latest card that Google has dealt (or at least the one that’s generating the most hype) is called Google Instant. Some of these fundamentals include: Fresh, Quality Content. Speed.
ACIDLABS | TUESDAY, JANUARY 12, 2010
[Marketing] 2010 vision
In particular, I enjoy when you write about the things that seem to get you ticking, the things that social media marketers and others need to understand about trust, connections, whuffie – about teh people being what matters. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. 2010 vision January 13, 2010 in posts Many folk I know have been discussing their 2009 challenges and victories and looking forward to what 2010 has in store for them. Reimagine.
LOUIS GRAY | MONDAY, DECEMBER 19, 2011
[Marketing] Time Shifting In a World of Realtime
And if you do find yourself suddenly interested in a show your friends have been seeing which has been out a few seasons, don’t fret, as you can, in almost all cases, catch up - tapping into many options, be they Netflix , Hulu , Xfinity , iTunes or Android Market. Nearly three short years ago, the buzz word du jour in tech was “realtime”. Real time discovery. Real time search. Real time serendipity. One must not be glued to the real time stream to make sure you don’t miss anything. powered through it with many late-night Netflix marathons.
LOUIS GRAY | SATURDAY, JANUARY 15, 2011
[Marketing] Wanted: The World's Software Library, by Subscription
This sets up a market imbalance, similar to that of the world of music pre- Napster , where the consumer at times can seem justified for obtaining the software freely using another method. Retail software prices are often eyebrow-raisingly high, and for the most part, inflexible. Every couple years, it's not uncommon for our family to shell out $150 to $500 for the latest Microsoft Office Suite. The full Adobe Creative Suite will set you back almost $2,000, and upgrades are $600. The home edition of Mathematica is about $300. Web-based SAAS for single instance applications is not enough.
BILL HARTZER | MONDAY, APRIL 1, 2013
[Marketing] Why I Changed My Legal Name from Bill Hartzer to BillHartzer.com
I finally got to meet with the judge here in Kaufman County, Texas last week, and as of today, I am no longer officially listed on the books as “Bill Hartzer” My legal name is now officially “BillHartzer.com” I decided to make this bold yet subtle move in order to promote my own blog and my own career as an internet marketing blogger. But in this case, I have decided, after some serious thought, that I would officially change my name to BillHartzer.com, then name of my internet marketing blog. Along with the “dot com” in it.
CONVINCE & CONVERT | TUESDAY, JUNE 22, 2010
[Marketing] Why You're the Key to Social Media Success
Unlike every other form of marketing and communication ever devised, you can’t treat social media like taking medicine – something that you do when you have to, and only because someone told you so. It is important that, as marketers and business-owners, we know what business we are in and we are in the communications business. If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. The biggest obstacle is corporate culture.
KIKOLANI | MONDAY, FEBRUARY 25, 2013
[Marketing] My Favorite Social Media Resources For The Top 3: Twitter, Facebook, and Google+!
The Marketer’s Guide to Google Plus. This is a guest post by Samuel Pustea. Social media will bring you results, it will. Extraordinaire results! If you don’t believe me, just take a good hard look at Kristi Hines and Jeff Bullas. They have thrived on the internet through the engagement they have created on their favorite social media sites. But they have done it through much trial and error and did not hesitate to respond to criticism. Are you able to work hard on these social media sites and optimize you results? If are willing to put in the work, then these resources are for you!
KIKOLANI | FRIDAY, APRIL 26, 2013
[Marketing] Fetching Friday – Resources Mashup & Exercising with Cats
16 Content Marketing Golden Rules For Real Results – Many business leaders under estimate the work required to develop good content marketing that drives real results. Do you want to know the value of your content marketing efforts? Facebook Marketing Tools that Lead to Results [Reference] – Ian Cleary of RazorSocial stops by to provide a great reference of the various tools that you can use to improve your productivity on Facebook. The Resources Mashup. Blogging / Content. Many think it’s as easy as a simple blog post and you’re done.
THE WAY OF THE WEB | TUESDAY, NOVEMBER 2, 2010
[Marketing] Three more reasons not to under-estimate gaming
The other element of the games industry that will be of interest to the publishing/marketing/media non-gamers is that the games industry is relatively young, highly technical, and going through the same challenges as traditional media – how to compete with the challenges of a second-hand games market, how to utilise the ability for gamers to digitally download content, how to implement freemium and subscription models etc. For example: More than a billion hours are being spent on Xbox Live each month. Learning about the game layer is vital (thewayoftheweb.net).
THE WAY OF THE WEB | THURSDAY, JUNE 24, 2010
[Marketing] Why does the UK budget reward print and punish web?
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? to 20% from 4th January, 2011.
SPIN SUCKS | THURSDAY, JULY 15, 2010
[Marketing] Twitter Handles: My Name or a Nickname? | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 15 2010 Twitter Handles: My Name or a Nickname? like to talk finance and markets. By Gini Dietrich | Email | Print | 59 Comments | It’s a Twitter week! If you use a nickname, do you still appear as a professional to those who do not know you? YAY!!!
GEOFF LIVINGSTON | TUESDAY, SEPTEMBER 6, 2011
Others simply go on to lead schools of thought, marketing themselves to other free agents as “thought leaders. These marketing “dojos can become quite large, but many times they are not battle tested. The best schools take their words as a responsibility to the market place, sharing research, experiences and real market examples. Ronin – A lordless samurai, especially one whose feudal lord had been deprived of his territory. There are many of us today, many more than 25 years ago, even 10 years ago. It’s not an easy life. Some are not.
THE RELATIONSHIP ECONOMY | THURSDAY, MAY 9, 2013
[Marketing] Does It Really Matter?
Consumers buy stuff that really doesn’t matter but the marketing message and the hype made it sound like it mattered. 'The roads in life can take you too many places. Some places don’t matter as much as others but sometimes we don’t realize what really matters until we get to a place of recognizing what really matters. In a world that is filled with constant change you have to first learn what doesn’t matter in order to understand what really matters. Then times goes by and we realize what we’ve been doing didn’t matter. So What Really Matters?
SOSHABLE | MONDAY, JULY 16, 2012
[Marketing] Social Media’s Influence on Investing
In warning against a possibility for fraud in using social media, the SEC notes that social media is being used for “research on specific types of stocks, background information of a particular broker-dealer or any kind of investment adviser, guidance on any kind of investing strategy, up-to-date information and news, or to simply discuss the markets with others”. Another way social media is being used is to mine data to measure sentiment to determine which way the market or a particular stock will go. SEC website ( [link] ). The hedge fund actually posted a 5.4% Featured fore
GREG VERDINO | THURSDAY, MAY 14, 2009
[Marketing] Greg Verdino: GyPSii: all-in-one social networking for the iPhone
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Best Buy CMO on digital and social marketing | Main | Want to get the most from social media? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Look inside. few months later, crayon began working with a mobile social network provider called GyPSii.
GREG VERDINO | MONDAY, OCTOBER 19, 2009
[Marketing] Miscellaneous Monday
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Turn skeptics into advocates at Blog World Expo | Main | What if the future of technology is more sand than silicon? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. What was I doing? No - not getting married. Check out my photostream to find out. Peace.
WEB METRICS GURU | WEDNESDAY, JULY 13, 2011
[Marketing] A new good book on Listening Systems AND Integrating Digital into the Physical World – Web Journal – July 12 & 13th, 2011
Finally, when I saw this post on Marketers begin integrating digital and physical worlds by Joel Rubinson, I was thinking of Analytics tracking that should be in place, but still usually is not (put in place). According to Joel’s post: As a marketer, what I see is that the social media advertising is about to be taken up a notch, because presumably, a marketer will be able to direct messages about music to music friends, about business to business colleagues, about sports to my fellow Yankee fan friends, etc. Haven’t had much time to post. Seriously.
GAURAVONOMICS | WEDNESDAY, JULY 21, 2010
[Marketing] Financial Chronicle Story on the Rising Role of Social Networks.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « The End of the Monomyth: We Need New Myths in the 21st Century afaqs! Story on What the Sunsilk Gang of Girls Redesign Means for Branded Social Networks » Financial Chronicle Story on the Rising Role of Social Networks Like Facebook and LinkedIn in Recruiting Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! For more, read my bio.
FRESHNETWORKS | WEDNESDAY, AUGUST 13, 2014
[Marketing] Why banks need to behave more like startups
According to Westpacs Brian Hartzer banks must learn from startups and act as disruptors if they are to successfully fill gaps in the market. In addition to this, teams within financial services organisations dont tend to be set up in an agile way and the firms themselves often have a mind-set that has been conditioned towards caution, resulting in long lead-times before products come to market. 'An era of unprecedented digital disruptionwill force banks to behave like startup companies in order to survive. Digital disruption is affecting every industry.
DANNY BROWN | THURSDAY, DECEMBER 16, 2010
[Marketing] Video Overview of the New Catalyst Premium WordPress Theme
New to the premium WordPress theme scene, Catalyst looks to be the most in-depth and extensive premium WordPress theme currently on the market when it comes to dashboard options. This post originally appeared over at For Bloggers By Bloggers. I’m reposting here as WordPress, and the various premium frameworks around, are becoming an increasingly important and adaptable toolset for any business, small or large and should be your starting point when building your presence online. Note: Links and banners in this post are affiliate ones. This post contains a video.
JEFF ESPOSITO | TUESDAY, MARCH 8, 2011
[Marketing] State of Social Media in the USA
46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). As this market continues to grow, everyone working for a brand, agency or just participating in the conversation has a hand in how the platforms evolve in the future. This post originally ran on CommsCorner , but I wanted to share with you in case you missed it. Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. One thing led to another and we agreed to take a page out of the playbook of two of the world’s best piano men, Billy Joel.
VIPER CHILL | WEDNESDAY, OCTOBER 28, 2009
[Marketing] How I Ranked for 66000 Visitors Worth of Keywords
find it very interesting that you chose one method of marketing – guest posts. that new SEO marketers can use. Let’s say you have the choice between a keyword rich domain that you could potentially rank for (longer tail) or a more catchy, marketable domain name that people would likely remember (brandable) that does include keywords but they’re ultra competitive. Home What the F ? Cloud Living Say "Hi!" You could simply buy directory links, sponsor blog posts, and even have Wordpress themes developed which included a link to your site in the footer.
FIREBELLY | THURSDAY, OCTOBER 3, 2013
[Marketing] Mobile Web Presence Can No Longer Be An Afterthought
Despite some headlines taking things a bit too far, like the one touting “mobile to overtake fixed Internet access by 2014,” statistics show there are numerous emerging markets surrounding the mobile movement, including a group who are only using the internet on their phones. 'Where is your audience coming from? Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike. For businesses, this means you must be sure your website and social media accounts translate fluidly onto the screens of various devices.
FIREBELLY | MONDAY, NOVEMBER 21, 2011
[Marketing] Monday’s 5 Social Media Must-Reads
By Kristi Hines Social media can be an invaluable part of your business’ online marketing strategy. Below are 5 social media must-reads that we wouldn’t want you to miss. Brand Management: The Asshole Effect. By Olivier Blanchard Want to boost your repeat business, get tons of free referrals, acquire bunches of new customers and get lots of positive buzz for free? There’s a pretty simple way to do it that doesn’t have to cost you a whole lot. Can you guess what it is? Simple: Purge your company of assholes. Stop Bothering Me! The Cure to Common Social Media Distractions.
KIKOLANI | FRIDAY, NOVEMBER 30, 2012
[Marketing] Fetching Friday – Resources Mashup & Facebook Law
The Blogger’s Guide to Online Marketing – This is probably the best deal of them all. 42 Content Marketing Ideas for 2013 – In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing for next year. Does Google Hate Small Businesses – Learn some of the ways Google has made life harder — and sometimes, easier — for SMB marketers. The 16 Most Important Social Media Updates of 2012 – Read about the biggest social media marketing updates from 2012. The Resources Mashup.
PROBLOGGER | WEDNESDAY, JULY 4, 2012
[Marketing] New Blogger? Create a Viral Post in 5 Simple Steps!
This guest post is by Greg Digneo of Cloud Marketing Labs. It’s a new social media company, and bloggers and marketers are still trying to figure out ways to leverage it. Greg Digneo is the founder of Cloud Marketing Labs which works with B2B companies who want to generate more online sales leads. Admit it: you think I’m nuts. There’s no way a new blogger can write a viral blog post with five simple steps! Well, as the saying goes: “I said it was simple, but it ain’t easy.” In fact, it will take a lot of work, but it can be done. The myth of the viral post. New Blogger?
TWIST IMAGE | THURSDAY, MAY 3, 2012
[Marketing] The Business (To Business) Of Social Media
The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). content marketing. "Why aren't there more case studies of business to business organizations using social media?" " I get asked this question all of the time. The truth is that most people are not looking hard enough. The opportunities are everywhere. Are the consumers there? Speaking of LinkedIn. brand.