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  • DIVA MARKETING BLOG  |  MONDAY, JUNE 20, 2011
    [Marketing] Social Media Can "Help" Build & Promote Your Personal Brand - Part 3
    Responsible for the marketing and sales efforts at a Centex branded community in the Coastal Carolinas Division.  Em Hall  - Communicator who specializes in digital strategy, social media, and online marketing. Nazanin Weck  - Develops concepts, designs creative marketing and communications material for the parks and recreation industry.  Diva Marketing/Toby: How are you leveraging your “digital personal brand” to help support your career path? Diva Marketing/Toby: Do you set boundaries for the people who you will “friend, follow or connect with” on the social web?
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 1, 2016
    [Marketing] Twitter Automation and YOU
    If you’re someone interested in or currently involved with online marketing, you’ve likely come to realize that social media plays a huge part in this field. Fortunately, there are a handful of tools out there capable of expediting a lot of the mundane tasks involved with managing marketing related social media accounts. However, as the platform became more and more popular, it also became a bigger draw for marketing and businesses. Twitter Automation and YOU. The History of Twitter Automation. Pros of Twitter Automation. Cons of Twitter Automation.
  • FRESHNETWORKS   |  THURSDAY, JUNE 11, 2009
    [Marketing] P&G gets a new president, Lafley becomes Chairman
    It has been rolled out in 21 markets. maybe. I did work there on interactive marketing back in 2000. Tags: Charlie Osmond Bob McDonald Business consumer goods customer collaboration customer-led innovation fmcg communities FreshNetworks Harvard Business Review Marketing and Advertising online communities open innovaiton P&G Procter & Gamble Proctor and Gamble has had a massive impact on the way companeis use social media and online communities. Bob McDonald will be taking his place. Am I just a P&G fanboy? good luck in the new role. •. •. A.G.Lafley.
  • WISDOM LONDON  |  WEDNESDAY, AUGUST 10, 2011
    [Marketing] The REAL meaning of ‘community’
    And for a word that is so regularly and so freely used in a social media / online marketing sense, I think it’s time those of us in those industries sat up and took notice. If the past few days have taught us anything, it’s surely about the real meaning about community. We’re reminded that community is not about a group of people who ‘like’ or join or subscribe to something. It’s about deeds, not words or clicks. What really defines community, as we’ve been reminded, is where people take action – with each other and for each other.
  • WRITTENT BLOG  |  MONDAY, FEBRUARY 11, 2013
    [Marketing] 13 Business Blog Writing Tips
    If writing isn’t your strong suit, then creating blog posts and other content marketing initiatives can be a huge hassle. You know how powerful great content can be — you just don’t feel up to the task of creating it. The good news is, almost every business blogger feels this way at one point or [.]. Blogging
  • SOCIALFISH  |  TUESDAY, OCTOBER 9, 2012
    [Marketing] Your online community could be your gold mine and you don’t even know it.
    custom-built laboratory where the association could test, for relatively little cost and risk, new products and services that match market demand, and where they could co-develop value and benefits—and a new concept of engagement—with the very audience the association needs to reach. MUST READ post from Andrea Pellegrino over at the Demand Perspective on The New Rules of Engagement Present Opportunities and Threats for Association Membership: She describes an association losing members despite “aggressive acquisition efforts” – but sitting on a goldmine. photo credit ).
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 21, 2012
    [Marketing] Battle of the Social Media Giants: Facebook Vs. Twitter Vs. Google+
    Facebook is so popular that other companies have been able to become successful simply by marketing its products on the site. Facebook, Google and Twitter are all viable services that should be fighting for market share for years to come. Social media has taken the world by storm in the last 5 years. It has become one of the things that have defined the early part of the 21st century. Millions of people use Facebook, Twitter and Google+ to communicate with others on a daily basis. Which company is going to become number one in the social media world? Google+. Twitter. Facebook.
  • TAYLOR MAREK  |  SATURDAY, MAY 22, 2010
    [Marketing] How I Learned Everything I Needed To Know About Sales From A Vending Machine
    Business General entrepreneur Lemonade Stand Marketing Nintendo Sales Vending Maching WiiA boy, not much older than 14 was walking down the street one afternoon. School was over, and his mind was formulating ideas on how to make money for his next big goal; his very own Nintendo Wii. He decided to sell lemonade that day, so on his way home he stopped by a grocery store and picked up some supplies. On his way out, however, he stopped in front of a couple vending machine, dug a few coins out of his pocket, and grabbed a soda and a gumball. ” He thought to himself. ” He asked.
  • TAYLOR MAREK  |  SATURDAY, MAY 22, 2010
    [Marketing] How I Learned Everything I Needed To Know About Sales From A Vending Machine
    Business General entrepreneur Lemonade Stand Marketing Nintendo Sales Vending Maching WiiA boy, not much older than 14 was walking down the street one afternoon. School was over, and his mind was formulating ideas on how to make money for his next big goal; his very own Nintendo Wii. He decided to sell lemonade that day, so on his way home he stopped by a grocery store and picked up some supplies. On his way out, however, he stopped in front of a couple vending machine, dug a few coins out of his pocket, and grabbed a soda and a gumball. ” He thought to himself. ” He asked.
  • CONVINCE & CONVERT  |  MONDAY, JUNE 25, 2012
    [Marketing] The Power of Brand
    recovering attorney turned digital marketer, Jeff Rohrs heads up the Marketing Research and Education Group at ExactTarget. Jeff acts as a steward for ExactTarget's thought leadership, speaking at industry events about how the digital marketing world is evolving. As a recovering attorney who dabbled in trademark law back in the day, I have long respected the power of brand. Brand cuts through clutter. It transforms the mundane into the emotional. It raises expectations. Brands are not, therefore, static creatures.  And that is a power far beyond mere words.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 14, 2012
    [Marketing] When The Future Comes Faster
    The truth is that we are at an amazing inflection point where exponential growth and advancements in technology are bringing things to market in a faster and more powerful way. Can you really say that technology does not touch the work that you do? We tend to see things in a linear fashion. It's human nature. When I speak like this, I'm often confronted by people with a quizzical look on their face. Technology can be confusing enough, but add in the notion of exponential growth, and it's enough to make a brain (or two) explode. future. futurist. google. how to create a mind. innovation.
  • BILL HARTZER  |  THURSDAY, OCTOBER 20, 2011
    [Marketing] Search Engine Optimization 101: The Meta Description Tag
    You also want to have the keywords in there that your niche market could be using to find information. There are many pieces to the puzzle with search engine optimization , and one of them is the meta description tag. This is very important so don’t overlook it because this tag will show up in the actual search results so you get higher in the search engine rankings. This is a wonderful way to entice potential traffic to see what your website is all about once they read the meta description tag. Make sure you include your keywords or keyword phrase in that description tag as well.
  • PROBLOGGER  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Marketing] How to Write a Professional E-mail that Gets a Reply
    As a freelance blogger, writer, content marketer and what have you; my best guess is that your emails are professionally intent and the primary concern each time you write an email is to get a reply on it? It’s no-brainer e-mails are becoming the primary objects of online marketing. Every single day that passes by bloggers, content marketers, freelance writers and so on write and send e-mails to their targeted audience but very few of these people have taken their time to look into the “how to” in e-mail writing. For Content Marketers : To your Content Marketing Success.
  • SPIN SUCKS  |  WEDNESDAY, JUNE 29, 2011
    [Marketing] Three Secrets to Becoming an “Overnight Success”
    When they ask me what our the three “secrets&# are. I’d have to say: Passion about PR and marketing…and changing the perception of the industry. One of my best friends is the manager for the Obesity Prevention Program for the State of Alaska. She has uncovered the secret to losing weight and has a FABULOUS idea for a book on the subject. It’s called, Eat Less, Exercise More. The end. know, it’s a radical idea, and we laugh so hard every time we talk about it. And how huge this book could be in sales, if there were anything more to add, other than the title, but there isn’t.
  • TREY PENNINGTON  |  FRIDAY, JANUARY 1, 2010
    [Marketing] Out with the NEW; In with the OLD
    jumped on the bandwagon (actually, as a self-identified and moderately credentialed marketing professional, I felt I had an obligation to) and consumed a ton of content from the new crop of authors. Both men would bring refreshing insight into the “new&# era of marketing. Trey Pennington January 2, 2010 at 12:16 pm You do a fantastic job of marketing your services. From a marketer’s perspective, we’re focused on taking effective action, so no marketer can afford to be so pure in his motives as to seek only understanding for understanding’s sake.
  • IT'S JOSIP NOT JOSEPH  |  TUESDAY, APRIL 27, 2010
    [Marketing] Have A Real Conversation
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Conversation formalities such as “hi” and “bye” have disappeared.
  • FONDALO SOCIAL MEDIA  |  MONDAY, MARCH 15, 2010
    [Marketing] Social Media? Bah! Why Social Media will never become anything…
    fondalo social media my thoughts on social media, social marketing, integrated marketing and the web Social Media? Further, imagine if they said, “The truth is no online social media will ever replace traditional marketing.” The next challenge for social media will be to continue to expand the value on these fronts and innovate its uses within business beyond marketing. Why Social Media will never become anything… March 15, 2010 Imagine if a major magazine wrote something like that. Finally, imagine if they said these things about the Internet in general? Guess what?
  • PWB MARKETING BLOG  |  THURSDAY, MARCH 31, 2011
    [Marketing] Hot off the Press
    Marketing WordpressEveryone knows that the web is the place to go to find a business. Any client that comes to us knows that to have legitimacy for their business, they’ree going to need a web site that looks professional and stands out in order to get them noticed on the web. Some clients have a generous budget and want us handle their sites from concept to completion and beyond. Most understand that to deliver value and drive traffic, regular content updates are needed. But there are a growing number of clients with limited budgets and a desire to regularly add content.
  • DANNY BROWN  |  TUESDAY, APRIL 29, 2014
    [Marketing] We Don’t Need to Be More Human – We Just Need to Be People
    We Don’t Need to Be More Human – We Just Need to Be People originally appeared on Danny Brown - Social Media Marketing and Influence Marketing Blog - all rights reserved. You and I have opinions.  We have favourite colours, favourite books, favourite actors. We love the National Geographic Channel but don’t really understand the point of reality TV celebrities. You and I like to talk. We tell each other about our favourite colours, the latest books we read, how The Empire Strikes Back will always be the best Star Wars movie. You and I are people. image: Zoomar.
  • KIKOLANI  |  FRIDAY, AUGUST 5, 2011
    [Marketing] Fetching Friday – Resources Mashup & Scared Kitty
    Here’s Why – great post for anyone thinking of moving to California or in CA who is thinking about building a business or affiliate marketing. 17 digital marketing experts share their top tips, tricks, and tools for social media – learn what experts little know social media secrets and tools are for success. 29 tips to make your video marketing easy – tips for everyone, including one from me on what to do if you aren’t ready to get in front of the camera yet. The Resources Mashup. Blogging / Writing. Business / Career. Search Engines / SEO.
  • MOBILEGROOVE  |  TUESDAY, FEBRUARY 21, 2012
    [Marketing] Money Isn’t Everything: Rethink Incentives To Motivate Millennials
    From marketing and advertising, to media and business, the impact of the always-connected, socially networked Digital Native on our society is profound. Michelle is a popular public speaker, serves as a judge for many content and technology competitions and was the editor of the book Cashing in With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, by David Meerman Scott. In this first column Michelle connects the dots in key data points to provide organizations advice on how they can motivate Millennials to deliver their best. About Michelle.
  • GEOFF LIVINGSTON  |  TUESDAY, JUNE 21, 2011
    [Marketing] Applying Social Storytelling to Strategic Online Fundraising
    Ironically, the most common mistake nonprofits make with social is to treat it like another medium, and simply publish solicitations and marketing. This is a preview of tomorrow’s Millennial Donors Summit presentation on “Connecting with Social Media&# at 11:30. There is still time to register for the telesummit! Join us! The fundamental skill of social is applying traditional relationship development savoir faire in the media. Meaning, the tools are the tools, but the actual interaction between people should be the focus for those seeking to cultivate donors.
  • JACOB MORGAN  |  MONDAY, DECEMBER 7, 2009
    [Marketing] The New Enterprise 2.0 Community Manager
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER The New Enterprise 2.0 Community Manager View Comments December 7th, 2009 Most of the time when people or brands refer to a “community manager,&# they are referring to someone that can manage the online relationships for a particular brand.  Most community manager roles include blogging, tweeting, monitoring the web for online conversations and engaging when appropriate (and possibly a few other things).  The community manager is the ring leader or the conductor that makes everything happen. 
  • SOCIALNOMICS  |  MONDAY, JUNE 10, 2013
    [Marketing] How to Use Pinterest to Highlight Your Company
    For example, if you have a marketing company, a fun board may be titled “Marketing Gone Wrong” and could showcase pictures of funny advertisements that didn’t do so well; or check out the Anaheim Ducks’ “ Hockey E-Cards ” board for an example of an organization using humour to engage with their fans by pinning photos such as the one below. Pinterest can effectively be used to showcase your company’s caring, “human” side. Sometimes companies appear to be all about business – an all work, no play scenario. The best part about this is that you can use your imagination!
  • NET-SAVVY EXECUTIVE  |  THURSDAY, OCTOBER 25, 2012
    [Marketing] What Happens After Your System Notices Something Important?
    Here's an idea (click to enlarge): The inputs to this system can go beyond social media content ; depending on your application, it might pick up data about natural disasters, weather, or market data. I sometimes summarize the opportunity of social media analysis as using computers to "read the Internet." It's not an original idea, but it is one we still haven't mastered. I've seen many tools that find relevant content and apply some level of automated analysis, but we're not about to replace the analyst. One simple question I've started to think about is, "then what happens?". Email me.
  • TWIST IMAGE  |  FRIDAY, MAY 8, 2015
    [Marketing] Maybe You're Not Really An Entrepreneur
    have always broken it down like this: An entrepreneur is someone who has a vision for a specific industry that does not yet exist, and has the ability to bring that business to market successfully. One of the nuances (for me), is that the entrepreneur has the initial idea to start a business, and takes on the risk and leverage involved in taking this idea to market (and growing it). Being an entrepreneur is not the same as being self-employed. How would you define an entrepreneur? Yes, it leaves plenty of room for interpretation. discounted them. I got in trouble for doing so.
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] Top 10 Reasons Why Social Media is like Thanksgiving
    Casey is a contributing columnist to Socialnomics pushing for new heights in online marketing and mountain climbing. I received numerous and often hilarious tweets about how social media is a lot like Thanksgiving. It wouldn’t be social if I didn’t share them with you, below are the 10 best. Why Social Media = Thanksgiving. You’ll be stuffed by days end (@BoucherMedia). Too many cooks in the kitchen. Your aunt pinches your cheeks in photos and then tags you in them. You’ll get sick if you consume too much (@JennaLyns). Every year, we see a flock of them (@Leslie).
  • WAXING UNLYRICAL  |  TUESDAY, AUGUST 30, 2011
    [Marketing] A Primer on TweetLevel
    If you compare the lists of top tweeters from TweetLevel with other tools on the market, there will be a marked difference. There are, of course, other excellent tools in the market. Guest post by Jonny Bentwood. TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. At the former’s heart is an open and transparent algorithm that seeks to measure who is important within each social media channel. Resting behind the methodology are several key insights: Influence without context is irrelevant. What’s next?
  • LOUIS GRAY  |  FRIDAY, FEBRUARY 18, 2011
    [Marketing] The Curious Myth of the Tablet Operating System
    offering, Froyo, unready and not optimized for the tablet market. Despite Google's warnings that Froyo was not designed with tablets in mind, Samsung sold millions of 7-inch Galaxy Tabs to consumers, while Barnes and Noble set sales records for its NOOKColor , similarly built on the 2.x OS line, and other manufacturers tried their hand at the growing Android tablet market. and 2.3 respectively) being the shipping mobile OS for handsets and Honeycomb the approved OS for tablets. Confused yet? Well, you wouldn't need to be if Google hadn't unfortunately called its 2.2 Win, win!
  • IDACONCPTS  |  SATURDAY, DECEMBER 29, 2012
    [Marketing] The Worthwhile Law Blog: How To Create Engaging Content For Clients, Not Lawyers
    Business & Marketing blog for lawyers blogging for lawyers law blog lawyer blog lawyers blog legalese blogBlogging seems to be an unavoidable phenomenon these days, especially for businesses. Only a few years ago, no business wanted to waste it’s time creating blog posts…and most consumers didn’t want to waste their time reading them. Today, however, things have changed. Blogs are not only followed, shared, and commented on, but they also play a major role in your company’s search engine optimization (or SEO) efforts. From a “civilian” standpoint, law blogs sound boring.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, DECEMBER 14, 2010
    [Marketing] Awakening Ordinary People With Extraordinary Minds
    Extraordinary thinking is the culmination of consistent small steps over time with the aim of creating extraordinary things.Extraordinary thinkers know that people and markets migrate to extraordinary things and the people who create those things. Most people realize less than 10% percent of their potential, while some rise to extraordinary heights by collaborating with ordinary minds. Read the autobiographies of great achievers in any field – athletes, entrepreneurs, business leaders ­ and there is one great common denominator. They know that success comes from the inside out.
  • THE RELATIONSHIP ECONOMY  |  FRIDAY, NOVEMBER 5, 2010
    [Marketing] Does Local + Social = New Commerce?
    There are many developments which will enable “local social&# to be the tipping point of further changes to market dynamics and increased value for the human network. Tags: Advertising Factor Attention Factors Business Factors Change Factors Disruptive Factors Market Factors Media Factors Strategic Factors Behavior business currency dollar opportunity facebook Foursquare global explosion google google maps Groupon improving productivity location logical conclusion Mania maps media mobile network new commerce offline online shop shopping malls social technology use What next?
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] Misuse of Our Social Assets
    In an earlier article titled: Security: The Weakest Human Link&# we highlighted how Facebook, Google, Apple and others leverage the human networks interactions (assets) and third party developers (assets) to create and sell the related data to eager marketers. Not many people think about their social profiles as assets. Yet social network operators understand very well that every persons profile is in fact an asset they leverage for economic gains. This is the data game afforded by the introduction of social technology that engages the human network.  The Game Will Change.
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] Creating The Social Value Index
    Market makers are learning how to reduce or go around historical friction built in by bureaucracies created from old business models. Tags: Disruptive Factors Market Factors Relationship Economy Strategic Factors Systemic Factors business capital consumption contact creating credit credit score currency discord economic gain economic gains economic return economic value encounter individual knowledge manager organizational assets Organizations professional objectives social social encounters spiritual capital use value businesses What is a Leveraged Asset? Social Value Index.
  • THE RELATIONSHIP ECONOMY  |  TUESDAY, MAY 18, 2010
    [Marketing] Social Policies Will Backfire
    Those impressions now become folded into a reflection of a company’s culture, relations, content and market sentiment, their brand. Companies are recognizing that not only are their customers talking about them online, but their employees are as well. Subsequently when companies jump into social many establish corporate guidelines for employees use of all things social. Companies are just realizing that the social web has new implications for communications internally and externally. Their reaction is to try to control it. The Folly of Control. Fear is a motivator of control.
  • TWIST IMAGE  |  SUNDAY, NOVEMBER 21, 2010
    [Marketing] How To Win Friends And Influence People (On Twitter)
    He's a professional and an educator with real experience and a great perspective on all things Marketing and Communications. digital marketing. marketing. marketing over coffee. new marketing labs. social media marketing. Episode #229 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. don't think you should follow back everyone on Twitter who decides to follow you. It didn't seem like a big deal to say it. It turns out it was. Mark W. Schaefer ). like debating Mark. Enjoy the conversation. bite size edits.
  • TWIST IMAGE  |  SUNDAY, OCTOBER 24, 2010
    [Marketing] The World Of Macrowikinomics With Don Tapscott
    digital marketing. marketing. marketing over coffee. new marketing labs. social media marketing. third tribe marketing. Episode #225 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Every once in a while, you get an opportunity to have a conversation with someone who has, literally, changed the game. This Podcast has had more than a few of those over the year, and here's another big one. Without question, Don Tapscott has seen (and been talking about) the changes that are happening right now. apple.
  • WWW.MASTERNEWMEDIA.ORG  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
    That is why early news curators and aggressive marketers who have jumped on this train with the idea of having found a chicken by the golden eggs, have remained somewhat disappointed with the results. Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Photo credit: Creativaimage Back in 2004 , I wrote an article entitled: The Birth of The Newsmaster. Guess what?
  • TAYLOR MAREK  |  FRIDAY, JANUARY 29, 2010
    [Marketing] The Parable of the Businessman
    It goes as follows: There once was a businessman, who, after he had created a product to solve an urgent need, set out to market. Blogging Business General How To New Media Social Media Businessman Customer Marketing Parable Sales Selling Small Business Urgent NeedI ran across this story (Mark 4:1-20 if you’re wondering), and it bears repeating. My life story seems to echo this parable above all others, my name defines it. He stopped in many places. Villages, cities, states, and everywhere else he saw his product could do the most good. Others fell upon those who needed it.
  • TWIST IMAGE  |  FRIDAY, JULY 1, 2011
    [Marketing] The Ultimate Question: Self-Interested Or Interesting?
    Don't confuse Social Media Marketing with Social Media Advertising. social media marketing. Do you want to know if your content is working for you? There is a constant slew of articles, Blog posts, tweets and conversations (online and offline) about how to define success in Social Media. In the past few weeks I've come to one conclusion: you can't measure success if you're unsure of the quality of what the initial input is. What does that mean? You can't be looking at the end result and ask if something was successful in Social Media. What does this look like? People are smart.
  • DEVELOP SOCIALLY  |  MONDAY, JUNE 27, 2011
    [Marketing] Are You a Master of Disguise?
    Your Tweets will be in the Library of Congress, your Facebook wall will last longer than the Berlin Wall, your Linked-In profile will be perused for profit and even your Netflix information will be used to market to you things that the algorithm thinks you might like. Now, of course, everything you say will be recorded for posterity and analyzed in the event you ever become famous or happen to be seen with someone who is, was, or is expected to be in politics, show business, or rich beyond mortal imagining. Welcome to the social media party! So that’s how it works in a nutshell.
  • TRENDS SPOTTING  |  WEDNESDAY, DECEMBER 24, 2008
    [Marketing] TrendsSpotting Presents “Influencers’ Predictions” slides collection. Issue 1 – Social Media Trends 2009
    Also Read : 2009 Online Marketing Predictions From TrendsSpotting. 2008 Marketing & Tech Trends From TrendsSpotting. Over the next few days, TrendsSpotting will be publishing a series of Trends and Predictions as presented by influencers and experts in different consumer fields. Our first issue is the Social Media. We have reused Peter Kim’s wonderful predictions gathered from social media influencers, we summarized the predictions, used tag clouds to help you focus, added insights gathered from Read Write Web and of course, added our own inputs.
  • SOCIALNOMICS  |  THURSDAY, JUNE 20, 2013
    [Marketing] Insurance Companies Banking on Being More Social
    These “personalities” are almost bigger than the insurance, so branding is an important marketing ploy for these companies. Social media has many impacts on everyday life, but who would have thought that insurance companies would be making good use of social networking? It seems odd to think that insurers are hanging out on Facebook or Twitter but an increasing number of insurance companies are doing just that. Whether you’re at home or out and about – insurance companies are vying for your attention. Customer Service. Gaining Customers. Going Mobile. Building a Brand.
  • TWIST IMAGE  |  SUNDAY, NOVEMBER 15, 2015
    [Marketing] How To Unleash The Power Of Strategic Thinking
    digital marketing. marketing podcast. Episode #488 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Strategy. More than any other component in what makes a brand successful, strategy is at the core. What does a good strategist do? How is their work delivered, and then injected into a company? How do companies take that strategy and turn it into a valuable part of their culture. It seems like corporate mysticism. It is not. Great business leaders and thinkers like Peter Klein have the answer. It's not fake. It's a system. audio. blogging.
  • TAYLOR MAREK  |  TUESDAY, MARCH 30, 2010
    [Marketing] How to get “Custom Customers”
    Tags: Business General How To advertising Chuck custom customers Marketing
  • ENGAGING BRAND  |  FRIDAY, AUGUST 2, 2013
    [Marketing] Benefits of the Speed of Change for Modern Business
    The market is used to a beta testing approach.launch a product understanding it can never be perfect and let the market help you fine tune it. Social change is mirroring technological change which means the market is demanding it. That means your consumer market is more open to innovation, more than it ever was. Co-innovation is now possible with the market for the market.they are much more experience savvy and can be brought into the sales process much earlier.again increasing customer loyalty and providing free feedback! that''s the bad news!
  • WEB METRICS GURU  |  SATURDAY, APRIL 21, 2012
    [Marketing] Social Media Analytics Summit 2012 San Francisco #smas12 and Web Journal April 15th -21st
    Semphonic continues to innovate with the a new framework for digital marketing – check out Gary Angel’s post. Attensity made a case with several enterprise clients speaking who moved off of other platforms and onto Attensity, such as EMC and Nieman Marcus, that Attensity has  moved to focus on businesses who were more mature, and who needed a partner who could integrate all their data and address it through the same data stream. It was also great seeing Gary Angel for dinner (Semphonic) again and meeting Pete Mannix from Venuelabs.  Upcoming speaking and attending.
  • SOCIAL MEDIA CITIZENS  |  FRIDAY, APRIL 16, 2010
    [Marketing] World's Greatest Salesperson contest by Ogilvy
    Here is more info about the campaign: Ogilvy channel on YouTube – [link] The Brief for the contest – [link] The Rules of the contest – [link] Previous Entry: Promoted Tweets: the Marketing Industry Insights Next Entry: Facebook takes over the Internet Posted in Case Studies & Reports Tags: contest ogilvy Social Media worlds greatest sales person You can follow any responses to this entry through the RSS 2.0 It’s really interesting how the campaign will develop and how many people will submit the videos, but it’s definitely one to follow. Valid XHTML 1.0
  • AKAMAI MARKETING  |  MONDAY, NOVEMBER 26, 2012
    [Marketing] How Social Media is Changing Customer Service
    More than ever before, marketing people are working with customer service and human relations. As a result, marketing people are starting to see, for the first time, one of the core reasons their jobs are so difficult: unhappy employees = unhappy customers. Stay Akamai: Employee Policy and Social Media – A Change. Social media is changing employee policy and customer service and not just because there are now new platforms for customer service. In today’s world, everyone is a publisher. There’s that head-on collision again! Your customers are publishers. First.
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 6, 2016
    [Marketing] Social Media and Your Product-Based Startup: 7 Tips for Engaging Customers
    Whether it’s a local service provider or a corporate chain, if businesses want to market or advertise, sites like Facebook, Twitter, Instagram, and YouTube are the best resources for connecting with customers. Even your organic social media marketing efforts can include purchase options, with a link in the description. Today’s visual-driven consumer market is the perfect fit for product-based businesses, since one photo or video of a product can reach customers in a way text never could. Social media has become the top spot for business marketers. Add Buy Links.
  • JUGNOO  |  FRIDAY, SEPTEMBER 6, 2013
    [Marketing] Twitter Manager Tools – Compare!
    Forget HootSuite: 5 Best Twitter Marketing Tools. As Twitter becomes more widely used as a marketing tool for businesses, using it effectively and creatively will be critical.Given the nature of Twitter, if used incorrectly, a marketer will become overwhelmed and get lost among the constant stream of information. When it comes to managing your Twitter account, there is a plethora of offerings, some free, some not. And because everyone has an opinion, here is a collection of  lists for Twitter manager, Twitter client, and Twitter management tools.
  • WEB METRICS GURU  |  THURSDAY, OCTOBER 21, 2010
    [Marketing] RecordedFuture Review
    You can choose from Capital Markets, M&A, Accounting & Restructuring, Guidance and Ratings (financial), Entertainment Industry, Corporate Growth, Patents,  Persons, Products, Legal, Disasters, Pharmaceuticals, Crime & Violence and Government & Politics.  In each category segment there are several sub-segments that allow for honing in. Tags: Recorded Future Web Analytics Angelina Jolie Capital market Central Intelligence Agency Chris Holden Google Minority Report Tiger Woods Cambridge, Mass., The article makes a prediction about predictions ….
  • QUICK ONLINE TIPS  |  WEDNESDAY, AUGUST 22, 2012
    [Marketing] Buy Amazon Kindle at Croma Stores in India
    You also browsed my amazing new Amazon Kindle lighted cover photos and found the best Kindle reading lights available in the market. Home > Gadgets > India » Kindle Amazon Kindle is now officially for sale in India. You can buy Amazon Kindle exclusively at Croma stores across India from now on. After launch of Junglee  search engine, this is Amazon’s biggest push to sell Kindle in India. Buy Kindle at Croma Stores. If you visit the Croma Online Store today, you can see Amazon Kindle featured on the front page. Indians can buy Amazon Kindle starting at Rs.
  • SPIN SUCKS  |  TUESDAY, JANUARY 3, 2012
    [Marketing] Human Organizations Start By Being Open
    She draws from more than 10 years of experience in marketing, communications, and international business operations to help associations large and small build capacity for using social media to achieve business results. Today’s guest post is written by   Maddie Grant   and   Jamie Notter. They They will be hosting the next Spin Sucks Pro webinar on January 12 and you’ll find details below. By now it’s safe to say social media (in the context of business) has gone mainstream. This is the source of the difficulty in implementing social media. These issues are never either/or.
  • ARI HERZOG  |  WEDNESDAY, AUGUST 15, 2012
    [Marketing] Twitter Verifies Vice President Paul Ryan
    When he's not blogging, Ari helps brands improve their digital media marketing. Verification, according to Twitter’s website , is used “to establish authenticity of identities on Twitter. The verified badge helps users discover high-quality sources of information and trust that a legitimate source is authoring the account’s tweets.” ” You can see this in action by searching for singer Nicki Manaj and noticing that only one name has the blue badge. NickiManaj is verified and the others are not her. Verification is used to establish authenticity and legitimacy.
  • TECHIPEDIA: TAMAR WEINBERG  |  FRIDAY, JULY 2, 2010
    [Marketing] 13 Reasons Why I Am an Obsessive Compulsive Facebook User Â?
    Facebook understands its demographics and practices smart marketing. The Apple Students Group is a great way for Apple to market its own products, and over the summer, it offered free songs through iTunes. Last year, Facebook held an NCAA tournament on its site (which was another clever marketing tactic). With marketing comes another way Facebook can benefit itself and society: virtual gifts. Facebook also is purportedly forging a partnership with Jobster to give students an edge on the job market. Why the sudden appeal? The icing? Facebook lets you spy.
  • SPIN SUCKS  |  TUESDAY, JUNE 28, 2011
    [Marketing] Now That We Found Love, What Are We Gonna Do?
    So what in the name of Dick Clark does this have to do with social media or marketing?  It’s not enough to just check that box in the marketing strategy. . How closely is your marketing department working with your product management department?  Marketing?  The marketing intern?  I challenge you to consider letting multiple members of your staff use the same social media accounts, a COMPANY account, not just marketing’s account.  As a consumer, I would love to hear the many voices of a company in my timeline. Come one, come all!” Check”.
  • SOCIALFISH  |  WEDNESDAY, MAY 29, 2013
    [Marketing] Is it curiosity or apathy that drives your organization?
    First that integrated solutions rather than products are in high demand in today’s markets.  Learning about customers and technologies and understanding the potential of what they learn).   At the product development stage, an ability to engage actively with customers to prove the validity of concepts and to assess market potential and risks, and the ability to leverage existing product platforms into new products.   (Learning along with customers and co-developing; understanding customer/market changing needs and seeing new value in re-configuring and leveraging their assets).
  • DREW'S MARKETING MINUTE  |  FRIDAY, DECEMBER 10, 2010
    [Marketing] Yes Virginia, you can advertise everywhere!
    Marketing StrategySaw this on a recent layover at O'Hare airpot in Chicago.  They were on the escalator handrails going up/down into the tunnel that connects the B and C concourse. Yes, I risked my life by not holding onto the handrails to take these pictures for you!). In many ways -- pretty smart placement on Hampton Inn's part.  Talking to travelers in a very unexpected place and way. What do you think?                 Related articles.
  • MICRO PERSUASION  |  SATURDAY, JULY 31, 2010
    [Marketing] Video Interview: Dennis Crowley, Foursquare - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 31 Jul 2009 Video Interview: Dennis Crowley, Foursquare via youtube.com Do you play Foursquare? have to admit I didnt until recently. But Foursquare , which is a mobile social networking site, is growing rapidly. base this by the number of friend requests I receive (heres my profile ).
  • JEFF KORHAN  |  TUESDAY, FEBRUARY 16, 2010
    [Marketing] Why Context is King - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Was It Good For You | Main | Unconventional Measures Give You An Edge » February 16, 2010 Why Context is King Because it makes your content relevant to me. Fans If you can make your message about your audience, your market, your customers - however you care to describe the target of your communications, then you have a greater chance of building fans. Being Relevant How do you make your blogging or other marketing communications relevant? 
  • PROBLOGGER  |  SATURDAY, APRIL 9, 2011
    [Marketing] 3 Ways to Use Twitter Favorites
    This guest post is by Ryan Barton of The Smart Marketing Blog. And more often than not, what’s important to you (humor, follow-ups, etc.) is more telling than any marketing copy. It’s no secret—social media is the digital form of testimonials and word-of-mouth marketing. And that means platforms like Twitter are hugely-effective methods of growing your brand. I’ll trust my followers’ opinions about a product exponentially more than I would an integrated marketing campaign for the same. Others favorite a tweet they find funny. Social Media
  • DANNY BROWN  |  TUESDAY, DECEMBER 28, 2010
    [Marketing] And We’re Live With the New Design
    The blog has always been about making you feel at home, but knowing that you’ll find business advice as well as personal stories of social media and marketing, and I think Lisa has got that perfectly. So tremendous, in fact, that Lisa is now officially the web design arm of Bonsai Interactive Marketing. Hey there. So, notice anything different? After what seems like a long journey (longer for some, eh, Lisa?), I’m really pleased to be able to unveil the new design here at DannyBrown.me. So, what’s some of the new stuff? In the meantime, what do you think?
  • DIGIGEN  |  TUESDAY, MARCH 2, 2010
    [Marketing] Chrome sees Growth, whilst Firefox and Internet Explorer Shrink
    Firefox is by far my favourite browser so to see it losing market share is not good, but Chrome is indeed quicker. Either way, I’m sticking with Firefox but we will keep an eye on the developments over the next few months to see how quickly Chrome gains market share. What is interesting to me is the fact that both Internet Explorer and Firefox have both dropped in terms of usage. IE is seeing a study decline in usage which had originally been because of the growth of Firefox. In the last month, Chrome has seen a 5% increase in usage. Even Firefox.
  • SOCIALNOMICS  |  TUESDAY, JULY 10, 2012
    [Marketing] LinkedIn earns 20x more $ per user than Facebook
    LinkedIn spends 33% of revenue on sales and marketing. With LinkedIn making 20x more money than Facebook per user (as reported by BusinessInsider below),  it’s no wonder that Facebook announced this week plans to produce a recruiting package to rival LinkedIn. The hope is that they can secure some of the lucrative dollars that LinkedIn is raking in. Also, Facebook is aware that LinkedIn is having to rent office space in Sunnyvale for its sales personnel as they’ve already outgrown their Mountain View headquarters. Perhaps they will rent the space from Yahoo? cents.
  • MOBILEGROOVE  |  THURSDAY, DECEMBER 9, 2010
    [Marketing] Personalization Across Mobile, TV & Internet; Why Recommendations Must Be Social
    From collaborative filtering, to market basket analysis, and from social network analysis to Bayesian modeling, each approach has its merits. The meteoric rise in the number of connected devices and the advance of hardware and software products by providers including Google and Apple to leverage the three screens – mobile, TV and Internet— has whet consumers’ appetites for new and connected experiences that deliver us content across time, place and platforms. Center stage. The last months have seen a slew of apps from companies across the ecosystem. And the list goes on.
  • WEB METRICS GURU  |  SATURDAY, JANUARY 22, 2011
    [Marketing] Mobile – Social 2011 and Web Journal Late December 2010 – Mid January 2011
    Also noted a comment by about Mobile – Social (think  Larry Page is taking over the helm at Google) is what 2011 is going to be all about and a post about Pepsi “exec&# being the top trend in 2011 – turns out Bonin Bough, who I have met several times in NYC (and who co-authored a book with Stephanie Agresta I contributed to - Perspectives on Social Media Marketing – I have a piece on pages 227-228 on how Social Media Measurement is different than Traditional Marketing) is going to be speaking at the On The Top Conference that I’m at in Davos next month.
  • ARI HERZOG  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] Twitter: Why I Follow 500% More Than 1 Month Ago
    These include folks who self-identify as civic hackers, urban studies professors, anthropologists, journalists, social marketing managers, etc. I’m curious what the above screenshot will resemble at the end of February and I’ll write a new post then. This Twitter screenshot shows my follower to following ratio during the initial weeks of 2016. Courtesy of third-party analytics , you can see a marked increase in the number I follow and a slight increase in the number following me. This is because I don’t support outdated influence. Why My Twitter Network is Increasing.
  • SPIN SUCKS  |  TUESDAY, OCTOBER 18, 2011
    [Marketing] Profiling Your Social Customer
    The intent of this post is not to minimize the importance of social media nor the ease of identifying and integrating other data points into our marketing efforts but to keep in mind that social only represents one view of the customer. Jennifer Roberts is the marketing and content strategist for Collective Intellect , a social and enterprise text analytics company. Today’s post is written by Jennifer Roberts. I was riding up one of the canyon roads in Boulder, Colorado a few weekends ago. But my high-end Sella Italia Lady saddle was distracting me; it was uncomfortable.
  • JACOB MORGAN  |  WEDNESDAY, JANUARY 20, 2010
    [Marketing] Forming, Storming, Norming, Performing, Adjourning and Transforming
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Forming, Storming, Norming, Performing, Adjourning and Transforming View Comments January 20th, 2010 That’s quite a mouthful I know.  This concept was recently introduced to me by Gil Yehuda via email and was originally developed by Bruce Tuckman (in the 1960’s) who believed that these were all necessary phases for teams to go through in order for them to grow and deliver results (and to overcome challenges, tackle problems, find solutions, and to plan work).  Questions, thoughts, ideas? 
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 2, 2015
    [Marketing] 5 Extraordinary Things to Know about SEO Friendly Web Design
    This is one of the primary reasons why content marketing has gained such importance; every page of your website needs to have written content. Whether you are a small business owner designing your website for the first time or thinking about redesigning an existing one, you have to wonder about the introductions and changes that need to be made for making your web design search engine friendly. As far as small businesses are concerned, the local ones in particular, it is incredibly important to have good rankings in mobile search. Number 2- The text should be your focus.
  • GREG VERDINO  |  TUESDAY, OCTOBER 20, 2009
    [Marketing] What if the future of technology is more sand than silicon?
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Miscellaneous Monday | Main | Whats the price of five dollars? As marketers, we intuitively (if not through hard and fast data) understand that online activities ranging from traditional digital advertising to web-based research and social media word-of-mouth translate into real world behaviors. » What if the future of technology is more sand than silicon?  This is just flat-out smart and cool.
  • ABSOLUTE PA  |  FRIDAY, DECEMBER 14, 2012
    [Marketing] Alicia Cowan Travels: Social media workshop in beautiful Paris
    The advertising and communications industry arm of INSEEC – one of the leading French graduate business schools. I’ve been teaching English speaking French post grads students two classes: Social Networking and Optimising Digital Marketing Performance (how to test and measure your online marketing). In December, I hopped on the Eurostar to present a two day social media marketing workshop for the 3rd year students studying Brand Strategy in Paris. News online marketing tips Social Media & Online Marketing social media for business social media workshops
  • BILL HARTZER  |  MONDAY, DECEMBER 6, 2010
    [Marketing] Manage and Distribute Business Profile Data Free to Online and Mobile Directory Publishers
    Local Search business profile business profile data local search marketing Locationary Marketing mobile directory Search Engine Marketing tech technology universal business listing yellow pagesLooking for a free way to manage your business profile data? Better yet, Would you want to distribute that data for free to online and mobile directory publishers? What if you change your address or phone number or add additional locations? Would you like to add your business profile data for free? Well, here is a great new option. Sometimes even longer than that. Digg this!
  • SOCIALFISH  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing] Mobile apps are a waste of time for associations.
    We’ll know more about the market, and there will likely be more of our fish in the sea, so to speak. [Editor''s note - this post originally appeared on November 11, 2010.  I thought it would be fun to repost it today, January 22, 2014 - and see if things have changed. Rather than edit any of this post, I''ll hand it over to you. What do you think? Was Lindy right, 4 years ago? The floor is yours.]. ————– * deep breath * There. said it. believe that associations need to get mobile right, and fast. disagree that apps are the answer. This is important.
  • FRESHNETWORKS   |  MONDAY, FEBRUARY 9, 2015
    [Marketing] Agile Innovation Update – February 2015
    With around 181 million active users and growing, Line is looking to launch its online grocery service in its largest market Thailand in early February and will offer some discounts on groceries and free delivery to Thai consumers. Each month we bring you the  FreshMinds  Agile Innovation Update. Uber and Google make dramatic announcements that could hail transformation across sectors. Both Uber and Google have made historic announcements this month.  Gmail users to be able to transfer money by email. Transferring money will be as easy as attaching a file.
  • ENGAGING BRAND  |  SATURDAY, DECEMBER 1, 2012
    [Marketing] Why Social Media is a Check to Your Passion
    because I live and breath my brand but social media is part of my development to see my market from different viewpoints. There is a Zen saying that is posted on my wall.it says. "To her lover a beautiful woman is a delight, To a monk a distraction. To a mosquito a good meal.". When you a running a business it is so easy to let your passion overtake your ability to remember to keep honest to that passion and to keep seeing the world from different angles. listen to many podcasts that I don't totally agree with, I read blog posts from people who have a different view point.why?
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JUNE 20, 2012
    [Marketing] Does Your Content Provoke Action?
    Want to know more about how Small Business Mavericks can help take your small business to the next level of Internet marketing? Online content must be more than a string of words thrown together with some keywords peppered in. If all you care about is ranking in the search engines, then you can go that route. But real content says something important. It says something relevant. It says something that your audience wants to hear. But it should also elicit a reaction. You want your readers to do something. So how do you make that happen? Make them laugh. Make them feel compassion.
  • FEVER BEE  |  SUNDAY, JULY 31, 2011
    [Marketing] Sacrificing Members
    The 13th Law of Marketing , is the law of sacrifice. You have to give something up to get something better. Communities need to embrace this law. They need to sacrifice the majority of potential members and focus on a narrowly defined audience with a unique and strong common interest.    It's tempting to target all your customers (or everyone else in your ecosystem). But this wont work, the interest wont be as strong. Try to create a global community for parents and you'll fail. Branded Online Communities
  • SOCIALNOMICS  |  THURSDAY, JULY 5, 2012
    [Marketing] From Social Media Metrics Dummy to Genius: 5 Tips from Leslie Poston
    You’ve probably been in this situation before – at the beginning of a big social marketing campaign push, jacked up on adrenaline with the thought of growing your business tenfold. Enter From Dummy to Genius: Tips for Social Media Metrics , a recent webinar presented by Leslie Poston , one of the top experts on social marketing and analytics. Leslie would be the first to tell you that marketers these days can easily drown in social media data. So don’t start with piling up data that won’t help you make your social marketing programs better. BostonMike.
  • PROBLOGGER  |  TUESDAY, MARCH 3, 2015
    [Marketing] How to Get Top Bloggers to Share Your Content and Boost Your Traffic.
    Here’s a good example:  In his post , Robbie Richards made a list of 80 online marketing experts you should keep an eye on in 2015. Asking a marketing expert “how do you become good at marketing?” Robin” One of the people I emailed was marketing legend Neil Patel. He interviewed a ton of people, from marketing legend Seth Godin, to Tim Ferriss, to Wikipedia founder Jimmy Wales. This is a guest contribution from copywriter Robin Geuens. Can I ask you a question? When you published your first post, did you think youíd get lots of traffic?
  • PROBLOGGER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Marketing] How to Master Visual Customer Service in the Social Age
    Marketers have already jumped on the visual content bandwagon, but ads and content aren’t the only places where you can take advantage of visuals. This is a guest contribution from Jennifer Landry. There’s a reason why the saying, “A picture is worth a thousand words,” is still used today: 90 percent of information your brain absorbs is visual and you tend to retain 80 percent of what you see, versus the 20 percent of what you read. Forward thinking organizations have also incorporated visuals and social media with customer service. Create a video tutorial.
  • TWIST IMAGE  |  THURSDAY, AUGUST 16, 2012
    [Marketing] The Power Of Direct Relationships
    one more thing: the greed of marketers. The greed of marketers. Consumer data is chum at the fish farm for marketers. This can be amazing for consumers (when done well) and terribly bad for consumers (when malicious marketers dive in). As long as those tactics deliver better results than standard run of network advertising, marketers will think that it provides better results when - in reality - it's probably freaking out consumers much more than anyone cares to admit. shopper marketing. The one with the direct relationship wins. So, who wins? Oh yeah.
  • MYRLAND MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Marketing] DON’T FORGET THE SPECIAL TOUCHES
    Today I ran across a post I sent to the LMA, or Legal Marketing Association, listserve on December 5, 2008 in response to a post my friend and colleague Ross Fishman posted. Ross was talking about how special it made him feel, in the midst of what was then an overflowing inbox, when a Partner at [.]. Client Service and Retention Social Media Uncategorized Communication Differentiate Hand-written notes Nancy Myrland New Media Old Media Time Warner
  • EXTANZ  |  THURSDAY, MARCH 19, 2009
    [Marketing] Twitter vs Facebook and the fight for the crumbs…
    and Inbound Marketing Harnessing social & new media to amplify your brand, sustain your community and make you stand out from the rest! Depending on your marketing strategies, using those different platforms will have more or less returns. Social Networks: - MySpace: Still the largest network, your brand needs to be there and somewhat active especially if your target market is in the younger age bracket. Linkedin was web-based from the start and definitely has the biggest market share. Brush strokes of a Resonance Marketing Framework. Extanz – PR 2.0
  • DIRECT MARKETING OBSERVATIONS  |  THURSDAY, JANUARY 7, 2010
    [Marketing] The Ideal Skillset for a New Hire for an Agency
    The question or challenges continues to present themselves to me and that is, trying to find someone with a blend of skill sets that can take on the challenges that this new marketing and communications world has presented us with. Tags: Marketing PR social media Ad Agencies beth harte college graduates and social media David Griner jason falls marc meyer scott schablow I made a comment earlier to someone that it is really hard to find someone or people that have depth and breadth across the board. What types of skills are needed? Soft listening skills. How to write a proposal.
  • PROBLOGGER  |  SUNDAY, APRIL 24, 2016
    [Marketing] How to Squeeze the Most out of Your Facebook Posts
    Facebook is an unbelievably potent marketing tool when used correctly. Facebook is an unbelievably potent marketing tool, however there are a few key things to remember to ensure its full potential is reached. However, there are a few simple rules to ensure you are harnessing the full potential of its incredible capabilities as a marketing tool – otherwise you are really just shooting yourself in the foot. Nick Stillman is a strategist and copywriter at If You Build It – Sydney-based digital strategy and content marketing wizards. It’s All About Timing.
  • BILL HARTZER  |  TUESDAY, DECEMBER 11, 2012
    [Marketing] The Persistent Recidivism of the Average SEO [Contrographic]
    Jarrod Wright is the founder and head artist at Subtle Network Design & Marketing, a small graphic design and internet marketing firm located in Clearwater, Florida. Anyone who has been bewildered by a backlink profile or who has had a difficult conversation with a client about why a competitor is outranking them, knows that the delineations between white, black and gray hats are not as clear as they seem. In the academic abstract, the good guys are easy to spot and right and wrong seem obvious. We dubbed this a “contrographic”, so let’s make sure to spark some controversy.
  • FRESHNETWORKS   |  FRIDAY, APRIL 2, 2010
    [Marketing] FreshNetworks Blog: Top five posts in March
    Working with any social media tool, just as with any marketing or communications tool needs proper thought. Russia: the fourth largest social networking market in Europe. In a post from almost a year ago we look at data showing that Russia was the fourth largest market in Europe for social networks behind the UK, Germany and France. 4. Image by Hilarywho via Flickr. At FreshNetworks, we aim to bring you the best posts in social media, online communities and customer engagement online. In case you missed them, find below our top five posts in March. 1.
  • FRESHNETWORKS   |  SATURDAY, OCTOBER 31, 2009
    [Marketing] FreshNetworks Blog: Top five posts in October
    In one of the most engaged and fastest-growing social networking markets in the world , it is a force to be reckoned with. At the start of September, Vedomosti ( ????????? ), the Russian business newspaper, reported that VKontakte had registered the domain www.vk.com and plans to begin marketing the social network in twelve new markets globally before the end of 2010. Tags: Matt Rhodes Social Media Top posts Dannii Minogue FreshNetworks FreshNetworks Blog marketing online communities Social network Twitter Image by Rae Z via Flickr. Russian social network Vkontakte.ru
  • FRESHNETWORKS   |  FRIDAY, AUGUST 7, 2009
    [Marketing] Russia has world’s most engaged social network users
    Earlier this year we reported on how Russia is the fourth largest social networking market in Europe. Data from TNS showed that use of social media and social networking in Russia is widespread, making it the fourth largest market in Europe for social networking behind the UK, Germany and France. This is more likely to be in the markets where the audience and access is developing quickly. Image by khrawlings via Flickr. with some 28 million registered users. But recent research from comScore shows that Russians are the most engaged users of social media in the world.
  • GEOFF LIVINGSTON  |  WEDNESDAY, MAY 11, 2011
    [Marketing] Influence: The Face of the Facebook Revolution?
    In the case of Ghonim, his ability to market the cause helped a pre-existing Facebook community of Egyptian protesters, the April 6th Youth Movement. Perhaps you saw the news. Wael Ghonim, the Google Exec behind the Egyptian Facebook protest page “ We are all Khaled Said ,&# has been signed to write a book, Revolution 2.0. It is ironic that the faceless revolution that has swept across the Middle East is now finding its faces, its influential voices. Because we have identified with their stories and struggles, they are now influential voices. Influence came after these acts.
  • ENGAGING BRAND  |  FRIDAY, JULY 1, 2011
    [Marketing] Guest Post - Old School vs New Media Advertising methods
    Anytime a new invention comes out advertisers begin the process of how to ultimately reach their target market through this new media. As we now move on from the more traditional forms of advertising to the now ever so popular interactive marketing, advertisers say that these less expensive out reaches are more effective. So as you can see there is still a lot of money being spent on the traditional forms of marketing, however the amount is decreasing. With these new forms, advertisers are able to more closely target their market for less money. News paper.
  • BARE FEET STUDIOS  |  MONDAY, MAY 14, 2012
    [Marketing] Bare Feet Studios on the Web
    Shane started as a database programmer, I as a marketing and business consultant. Our company was started in 1996 by Shane Robinson and a previous partner. In 2000 the partnership dissolved and Roxanne Darling joined Shane to rebrand the entreprise as Bare Feet Studios. At that time we had the hardest time with a new name as – don’t laugh! – all of the good web addresses were taken. So as we sat around the desk of 6 people in Santa Fe, New Mexico in the winter, we noticed that no one was wearing shoes. And that the URL www.barefeetstudios.com was available!
  • KYLE LACY  |  SUNDAY, MARCH 14, 2010
    [Marketing] Announcing New Social Media Seminars for April in Indianapolis
    Learn from the author of Twitter Marketing for Dummies on how to fully maximize Twitter to create customer relationships that will actually… last. Tags: Marketing selling We are proud to announce three new seminars for the month of April. Check out the follow below. APRIL 7th – Twitter 101 : The Power Behind the Bird. This the beginning. We will be breaking down the common uses of Twitter as well as the following points: The Twitter Basics. Setting up and maximizing your profile. The importance of re-tweeting. Sharing content that matters. And much.
  • JEFF ESPOSITO  |  WEDNESDAY, APRIL 24, 2013
    [Marketing] Would you pay for an adless Facebook?
    We’re all marketers (or critics) – as someone who works in marketing, I like to see what other companies are doing. Targeted marketing – Facebook has a boatload of data on all of us. Each like, share, click or status update gives marketers another data point for them to target on. A few weeks back there was an article on a patent application that Mark Zuckerberg had placed. The patent showed mock-ups to create an ad-less version of Facebook for users wishing to pay to remove the ads. The main reason is that we all like the saying, “ If it’s free, it’s for me.”
  • SHIFT DIGITAL  |  FRIDAY, APRIL 20, 2012
    [Marketing] The Top 5 Devious Lies You Hear About Social Media
    Social media marketers come a dime a billion these days and you must differentiate yourself. Even if you decide to keep your social media marketing in-house you will always be paying someone to monitor your accounts. Digital marketing can help your business in a multitude of ways. You know why social media marketers get a bad rap most of the time? Online Marketing lies myths Social MediaBy now everyone and their dog knows I love social media. But, it’s not all rainbows and unicorns as some portray. Or die trying! Social media is free. Act human. Unplug.
  • MY CREATIVE TEAM THINKING  |  THURSDAY, JUNE 25, 2009
    [Marketing] Old Media Drives New Media
    It’s a great time to increase your share of voice and take market share from weak competitors. Tags: Customer Retention Newspapers Print Media Lead Generation Email Marketing Pay-Per-Click Online Advertising The average American’s Internet use has nearly doubled in the past two years, according to a MediaPost article. This means that the Internet now accounts for 1/3 of the average US consumer’s media day. So, how are you going to get those Americans to your website, hmmm? By the way, did I tell you that your website is one of about 186 million ?
  • MY CREATIVE TEAM THINKING  |  THURSDAY, JULY 23, 2009
    [Marketing] D.A.N.C.E. With Me
    This endorsement can then be used in a multitude of ways from your website to direct marketing. Tags: Networking Marketing Recently, a client asked what he could do to help my business, but I wasn’t ready with the answer. A lot of us probably miss these opportunities because we don’t think through what we need and how to respond when someone offers to help promote us. Let’s take a look at the D.A.N.C.E., a few simple ways you can enlist your network to help promote your organization. Distribute and Display. Arrange. So, get her to arrange a meeting for you.
  • MY CREATIVE TEAM THINKING  |  THURSDAY, SEPTEMBER 24, 2009
    [Marketing] Colorful Brands
    He offers some excellent tips on the use of color, Choose a color that reflects the values of your company and resonates with your audience.   Don’t pick one simply because it’s your favorite, or commit to a certain hue without first testing to see how your target market reacts. Tags: Brand Branding Marketing We talked sometime back about the use of color in your branding efforts.  My Creative Team uses orange as our dominant color. Orange is considered an energetic color, connoting excitement, enthusiasm, playfulness and value. What colors are you using?
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