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  • TWIST IMAGE  |  FRIDAY, JULY 8, 2011
    [Marketing] The Wolf In Sheep's Clothing
    " In the past little while there have been a handful of Digital Marketing professionals (who are super accusatory of brands and how transparent they are in Social Media) make the same move: they get a new gig and they spend multiple paragraphs Blogging about this great new opportunity (how thrilled they are to be joining such a world-class team, the people and clients they will be working with, how important of a step this is in their professional development, etc.). There's a big Marketing lesson here. digital marketing. marketing lesson. You or your customer?"
  • ENGAGING BRAND  |  WEDNESDAY, OCTOBER 9, 2013
    [Marketing] Beware - Do You Know Your Hidden Competitor
    The market is fragmenting from a supply chain of for instance.supplier - seller - market to a supply circle in which consumer can enter at any point. So they may be the competitor for your design department, sales department, marketing function or even manufacturing. Now we can recognise this market shift but how do brands cope with a competitor base of billions rather than hundreds or thousands? Keep close to your enemy -  For the market, most companies do not spend enough time with customers. How can you ever justify NOT spending time in the market?
  • LOUIS GRAY  |  SUNDAY, DECEMBER 26, 2010
    [Marketing] 2010 In Web Services: My Top Ten Sites
    We set the required criteria for potential homes to fit our growing brood, and started getting alerts in the Spring as we set favorites, getting to learn the trends in each sale and seeing the macroeconomics of the market in a microscope. Don't you want to know how Blippy will leverage this gold mine? I do. 9) Zillow The companion piece to Redfin, Zillow helps provide value estimates for homes practically anywhere - even if they are not on the market, with trends showing if the prices are rising, falling or stable, with 1 year and 5 year histories being especially useful. Quora ?
  • KIKOLANI  |  MONDAY, AUGUST 6, 2012
    [Marketing] Server Melting Traffic Generation Methods
    As I am a religous SEO and Search Marketing freak, I’m also extremely passionate about creating, new traffic development strategies. Ad swaps are a kept secret, from within the internet marketing community, one that has been kept secretive long enough, in my opinion. It is a free strategy, one that is used by the more elite marketers. New to the marketing world? These are mostly a great group of marketers, but as with any income producing activity, you will always have to use common since. This is a guest post by Gregory Smith. Traffic matters. Ad Swaps.
  • WRITTENT BLOG  |  THURSDAY, DECEMBER 12, 2013
    [Marketing] 7 Breaking SEO News Updates that Will Take Your Business to New Heights
    While most of these tweaks go unnoticed, we’ve recently weathered an abundance of rewrites and changes that could affect how your company approaches your content marketing strategy. To help you stay informed about the ever-changing inbound marketing landscape, here are 7 pieces of critically-important SEO news: 1. This is undoubtedly mobile marketing at it’s best! 5. Prior to 2012, the tool bar was updated on a quarterly basis, allowing SEOs and content marketers almost real-time access to their site’s authority in the eyes of Google. Google to Index App Content.
  • FEVER BEE  |  MONDAY, DECEMBER 26, 2011
    [Marketing] Three Big Bets
    The market for these is infinite.  We've made three big bets at FeverBee. We want to share them.    1) We believe that the process is more important than the platform. There are plenty of community platforms. Many are terrific. The barrier to entry is low and dropping every day. However, the process of being able to develop a community remains relatively rare. Few people know it. Most branded communities fail. At FeverBee we focus upon the process , not the platform.    2) We believe that communities need their own unique location.  
  • BILL HARTZER  |  THURSDAY, NOVEMBER 7, 2013
    [Marketing] Google Hummingbird Algorithm Fail: What is the Current Twitter Stock Price?
    On a day when Twitter is going to start trading on the stock market, Google cannot even understand a basic query. Google recently launched the new Google Hummingbird algorithm with a huge amount of fanfare. They even announced it in the original Google garage , at a birthday event. Part of what Google is proud of is that we can now ask Google questions and they will understand what we are asking. But frankly, I am extremely disappointed with what seems to be one simple query, that Google cannot answer properly. All I want is the current Twitter stock price, as in the price right now.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JUNE 17, 2015
    [Marketing] How’s Your Online Health?
    Market penetration. Is your competition doing something to capitalize on market potential that you can implement in your own business? If you don’t understand your competition, you don’t understand your market. So are website development, social media marketing, and link building. An online health check up gives you a view of all the important information you need to improve your online marketing. Small Business Internet Marketing analytics competitive intelligence link building online health checkup website designWebsite content analysis.
  • SOCIAL MARKETING FORUM  |  THURSDAY, FEBRUARY 24, 2011
    [Marketing] Survey: Cell Phones in Class a Bad Idea
    Mobile cell phones mobile marketing teensHere where I live a debate has been going on for the last year or so regarding the value of cell phones as learning tools in school.
  • KIKOLANI  |  THURSDAY, MARCH 3, 2016
    [Marketing] Search Engine Optimization Guide for Better Business Online
    Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc. Keywords also help you figure out the thoughts, fears, and desires of your target market. Do you know how many websites are published each day? Any ideas? Well, it is over a million. That means 46 people have pressed ‘publish’ by the time you read these four sentences. This makes it tough to stand out. Let us sit down, and talk about S to the E to the O. What is SEO ? Why is it important? Analytics.
  • TWIST IMAGE  |  FRIDAY, JULY 25, 2014
    [Marketing] How To Do The Nearly Impossible
    You may know him as the author of bestselling business books like Purple Cow , Linchpin , Permission Marketing , The Dip , Tribes , and countless others (close to twenty, actually). If you''re in marketing, you really need to watch this - Seth Godin - Nearly Impossible 2013 : Seth Godin | Nearly Impossible 2013 from Nearly Impossible on Vimeo. permission marketing. We live in very different times. It''s hard to imagine that we live in a day and age when individuals - from a very young age - can start a business, build something formidable and - literally - change the world.
  • PUSHING SOCIAL  |  FRIDAY, DECEMBER 30, 2011
    [Marketing] Blogging Posts To Read Before You Pop the Bubbly…
    12+ Google Marketing Tips from the Pros. 560 Resources for Blogging, Online Marketing, and Starting a Business. I believe that 2012 has great things in store for you. This year I’ve met some incredible people and I can’t wait to meet more in 2012. This week has been kind of slow with all of the holiday festivities but a couple posts woke people up. Take a look: This Week on Pushing Social. Falling Behind: 9 Productivity Tips to Supercharge Your Blogging: I wrote this post as journal entry to keep myself on track. They’re poignant, profound and inspirational.
  • SIMON MAINWARING  |  MONDAY, AUGUST 22, 2011
    [Marketing] Chuck Carey of Troika: How listening and design shape brand storytelling
    We can be brought in to help get a little perspective on what’s going on in the market, what they’re looking to achieve with their business, and how their branding and marketing can help them accomplish those goals. If what we do from the branding, marketing and packaging perspective doesn’t have an entertainment value to it, then it’s completely disconnected from the market we serve.  So that’s incredibly stimulating to us. This week our guest is Chuck Carey of Troika which is one of Hollywood’s top creative branding and design firms. CC: Absolutely.
  • PROACTIVE REPORT  |  TUESDAY, JANUARY 29, 2013
    [Marketing] Social Media Training Gap: 50% of Companies are Ill-Equipped
    According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media.  While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal.  A full 50% claim to be either below their industry average or feel they are ‘fundamentally ill-equipped.’. Why does this skills gap matter? The updated Social Media Revolution video shows that social media has become part of the fabric of our lives. Facebook has over a billion active monthly users.
  • TAYLOR MAREK  |  MONDAY, MAY 19, 2008
    [Marketing] #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s
    Business Finances General Podcasts Technology advertising best Core 2 Duo fast GoDaddy Intel Marketing money plasma tv quad-core chips speed of money Velocity of Money word of mouthThis episode has been sponsored by GoDaddy. Get your piece of the Internet today and save 10% on your next order by using code POD11 or BLU11. link]. Special Announcement: Today is my Golden Birthday! In today’s episode you will figure out how fast you want your money in Finances. For Business, you will learn about the best advertisement a business can have. link]. Want an even bigger picture to look at?
  • KIKOLANI  |  THURSDAY, APRIL 28, 2011
    [Marketing] Fetching Friday – Resources Mashup & Royal Wedding
    Making Money Online / Marketing / Online Business. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Hwo to write thousands of words every single week – for those of us that have a lot of writing to do, here’s some ways to get it done. Try these formulas! Personal Development / Productivity.
  • SIMON MAINWARING  |  FRIDAY, JULY 1, 2011
    [Marketing] Causecast: How brands, employees and non-profits partner for change
    Our Cause Integration Profiles give companies a way to showcase their efforts and provide consumers with a free, transparent resource to find information about any company’s cause marketing and CSR initiatives.”. In We First I contend that purposeful engagement represents an enormous opportunity for brands in the social business marketplace. But exactly how does a brand do this? And in what ways can they engage their employees so that they not only earn goodwill with their customers, but also inspire their employees to promote their companies with pride?
  • THE REALTIME REPORT  |  THURSDAY, DECEMBER 26, 2013
    [Marketing] Post-Patch Hyperlocal Apps: What (If Anything) Works?
    AOL’s Patch has been criticized almost to no end as of late, and now the “hunt to own the lucrative local advertising market” is over for AOL. But there are other (smaller, and more efficient) hyper-local apps out there that deserve a closer look. Businesses, pay attention. Nextdoor  isn’t a brand new app by modern conceptions of time (site launched in 2011, mobile app in 2012), but it has been well-received by major news outlets. The app is targeted primarily at people who are genuinely putting down roots in whatever neighborhood they reside.
  • SOCIALNOMICS  |  THURSDAY, NOVEMBER 1, 2012
    [Marketing] 3 simple ways to attract huge conference crowds
    Immediately place the keynote speaker in all marketing materials. Have the keynote speaker stay for an autograph or book signing following their speech and make sure you mention this in your marketing materials. #3 Capture video/photos of the event. If you have someone helping you with the video and photo production make sure you own all the rights for future marketing use. Store these media materials in an easy to locate digital folder for next year’s marketing which should start today! #1 Hire a rockstar keynote speaker.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 5, 2014
    [Marketing] Catch on Command
    At the end of your marketing campaign, did you hook more fish than the last time? Often management and sales folks without a marketing background forget that marketing is an inherently longer-term activity. As marketers, it’s incumbent on us to help the leadership and sales teams we serve understand this holistic, long-term perspective. I can do a great deal to entice an inquiry. I can even target getting inquiries from the right prospects. A few years back I was fly fishing on Michigan’s Pere Marquette River. Just like that day on the river. Test new techniques.
  • TWIST IMAGE  |  SUNDAY, AUGUST 30, 2015
    [Marketing] The Business Of Podcasting
    digital marketing. marketing blog. marketing podcast. Episode #477 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. It's hard to deny that podcasting is really coming into its own as a media format. Everyone is jumping in. From amateurs to the biggest media companies in the world. I've been creating this podcast - on a weekly basis - since 2006. Almost a decade of shows. But, the first podcast that I ever appeared on, was the one from Donna Papacosta. Not to be another kind of radio, but to invent a new type of audio programming.
  • SOCIALIZED  |  MONDAY, MAY 21, 2012
    [Marketing] AOL stock outperforms Facebook
    It just goes to show that maybe the stock market isn't meant to be evaluated on the basis of just a few days' performance. Lots of fuss about Facebook's poor initial stock performance a few days after its IPO. In fact, if you bought AOL stock on April 5 of
  • JUGNOO  |  WEDNESDAY, JANUARY 11, 2012
    [Marketing] Your Target Audience Is Not Generic
    Your Target Audience Is Not Generic originally appeared on Jugnoo Social CRM and Social Marketing Blog - making your business social under a Creative Commons license. Marketing bad business target audience? There’s a mindset among many business owners that they need to be on social media. Specifically, they need to be on Facebook; or Twitter; or LinkedIn; or have a blog; or look ahead to business options on Google Plus. But so what? All these numbers and stats are doing is taking a generic approach to social media. But, again, that’s being generic. And customers are anything but.
  • KIKOLANI  |  THURSDAY, OCTOBER 25, 2012
    [Marketing] Connecting Bloggers and Businesses Through Guest Blogging with PostJoint
    Hence, you won’t get hit up for the rogue car insurance pitches when your blog is about online marketing. There are lots of great guest blogging and blogger outreach networks available to bloggers who are looking for fresh content for their sites and businesses who want to connect with bloggers in their industry. The downsides to some of the pre-existing networks include price, difficulty navigating the platform, and (for bloggers) opening the door to lost of unwanted spammy requests by businesses not even relevant to your industry. The Benefits of PostJoint for Bloggers.
  • MY CREATIVE TEAM THINKING  |  WEDNESDAY, MAY 4, 2011
    [Marketing] LinkedIn Recruiting
    LinkedIn – Business Development Market Successfully In Today’s Interactive Environment Social Media Attack Plan LinkedIn – Branding. We will talk today about using LinkedIn for recruiting purposes in the final installment of our series Are You LinkedIn ? LinkedIn is more evolutionary than revolutionary. It is primarily a tool to help employers fill the pipeline quicker with qualified candidates, and a tool to help the candidate stand out above the crowd. Expand your network with an eye toward your future needs. Your success will depend upon the  quality of your network.
  • MY CREATIVE TEAM THINKING  |  MONDAY, APRIL 18, 2011
    [Marketing] Creativity 2011 – Week #16
    Content Marketing 2.0 8 Best Posts of 2007 New Online Advertising Guide Linked Up 2. 11 Personal Innovation Tune-Ups – Need to enhance your personal innovation perspective? Here you go. What Coffee, Bleach & Bondi Blue Can Teach Us About Innovation – So you believe silicon chips are superior to potato chips? Well, then you need a change of innovation attitude. 51 Reasons Why You Are A Creative –  You say you aren’t a creative. We think otherwise. Crafting A Creative Life Is A Challenge - Crafting a creative life requires work. And patience. And skill.
  • IDACONCPTS  |  TUESDAY, DECEMBER 30, 2014
    [Marketing] 3 Options for The Perfect Gift
    Business & Marketing perfect gift Some people have a hard time shopping for their loved ones. This is especially true for people that need to ship items across the country to their loved ones. gift may be for a college student or a distant relative. Whoever the gift is for, there are sure-fire ways to make them happy this season. Consider these three options for their gifts. 1. Care Packages. Send a care package to a loved one. Care packages mean a lot to people because they’re filled with specialized items that the receiver will enjoy and love. Handmade Items. Gift Cards. Takeaway.
  • IDACONCPTS  |  WEDNESDAY, DECEMBER 5, 2012
    [Marketing] Evaluating and Improving Your Company’s Reputation
    Business & Marketing company reputation evaluate company reputation improve company reputationA company’s ultimate success does not rest only on the value of its products and services; image and customer satisfaction play a large part in growing and maintaining profits. Ignoring your company’s reputation and the customer’s needs and desires is one way to ensure failure. These days, with the broad reach of the Internet, it is easy to uncover consumer opinion of your business. Here are methods you should implement for this purpose so that you can enhance your company’s reputation.
  • ENGAGING BRAND  |  TUESDAY, OCTOBER 14, 2014
    [Marketing] Do You Reward Your Social Shares ‘Holder’
    In an age of digital marketing who invests in the business? The issue is that although finance backers are rewarded with interest payments… unless you invest in great content marketing then are your brand shareholders receiving a benefit for ‘sharing’ your brand story. Something to muse on… because yes, there are financial investments but in the social age there are also content investments. People who give money of course should be rewarded. People who give attention to your brand with a social share rather than a financial share also need to be rewarded.
  • TWIST IMAGE  |  TUESDAY, AUGUST 14, 2012
    [Marketing] Are You In The Business of Awesome?
    Some marketing professionals will tell you that this is a good thing, as it keeps brands honest. In 2008, the music industry marketer and national sales training manager, joined Twitter and performed an experiment on himself by covering his office windows with aluminum foil, shutting out the outside world and focusing exclusively on Twitter as his platform to build an audience and recognition. His first book, UnMarketing -Stop Marketing. market of one. market of one. marketing professional. It's hard to be great in business today. Post incident. amazon.
  • CONVINCE & CONVERT  |  FRIDAY, JULY 6, 2012
    [Marketing] Social Pros 23 – DJ Waldow, Waldow Social
    Before we get into the show, I want to give a quick thanks to our sponsors, which includes my company, Argyle Social , makers of the finest data-driven, social media marketing software. Infusionsoft , makers of small and medium-sized business marketing automation. Eric : Well, talk to us a little bit about kind of how you have become a professional social media marketer. former junior high teacher also, then you kind of landed in Durham, North Carolina, worked for an online software marketing company, and then have kind of navigated your way into social. Listen Now.
  • SPIN SUCKS  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Marketing] Why “The PR Industry is Dead to Me” is Overreaching
    You should take a PESO model approach every time and also create content, publish it, distribute it, use social media to talk to customers and distractors, create paid media campaigns, do email marketing and lead generation, build an organization’s search engine optimization, interact directly with customers and detractors, build the reputation, work through issues and crises, and even help build thought leadership and authority. By Gini Dietrich. And involve them in approvals and getting their voice right. But not in creating, publishing, and distributing it. Do Your Own PR.
  • GET SOCIAL PR  |  SUNDAY, SEPTEMBER 15, 2013
    [Marketing] Using Guest Blogging As a Good Digital PR Tactic
    Unfortunately, many social marketing organizations and search optimization companies morphing into public relations agencies may approach blogs as a different beast than traditional media. Content Marketing Strategy: 3 Steps to Avoid a Guest Blogging Fail. Guest blogging as a link building tool for SEO has been a tactic for quite some time. But the benefits of guest blogging go far beyond strengthening one’s rank in Google. The practice of writing guest content isn’t new. Case in point, the New York Times published an Op-Ed piece by Vladimir Putin on Syria. Right?
  • SOCIALFISH  |  MONDAY, DECEMBER 2, 2013
    [Marketing] Here’s what Silicon Valley cares about.
    Digital Strategy 101 Why the collaborative economy bears keeping an eye on [MUST READ] The Future Of Content Marketing Edelman’s 2013 Trust Barometer is out Read the 2013 Speaker Report. Silicon Valley Trends – LeWeb Nov 2013 from Loic Le Meur. ————-. This post includes a slide deck by Loic Le Meur. Click through if you can’t see it. photo credit ). Related Posts New Year, New Trends Roundup For Ya! Debunking the Hype Industry Insider Useful Data
  • SOCIALFISH  |  WEDNESDAY, NOVEMBER 20, 2013
    [Marketing] Read the 2013 Speaker Report
    Speakers – both wannabes and professionals – should first check page 28 where you’ll find “Marketing Advice from Conference Professionals to Speakers.” The common sense advice should be familiar to anyone who knows the  basics of marketing , but apparently many speakers don’t. Associations should follow these same practices when marketing to membership and event prospects: Don’t “spray and pray.” Do your research. Online activity helps in the credibility department, plus they may be more likely to aid conference marketing and attendee engagement efforts.
  • CHRIS BROGAN  |  WEDNESDAY, NOVEMBER 10, 2010
    [Marketing] Absorb Emulate and Innovate
    In marketing (and in business innovation overall), I’ve made quite a habit of absorbing other ideas that make sense from other industries or verticals, emulating key elements of their methodology, and then innovating to make them make sense for me. Seeing the model we created for Third Tribe Marketing gave me the structure I needed to build Human Business Works , only with some new innovations in place. Tags: business businessmodels howto marketing There’s something good to be said about mimicry. Make Curiosity a Habit. Ask Justin Levy. Make sense? Innovate.
  • SOCIALNOMICS  |  TUESDAY, JULY 29, 2014
    [Marketing] How Facebook’s New Buy Button Impacts User Conversion
    Directing users to a company website allows marketers to carefully control their shopping experience. By shifting the process onto an online marketplace or social media site, marketers lose a considerable amount of control. Social media has long been one of the holy grails of marketing. For marketers, Facebook offers more than just variety. The information collected by Facebook could be very valuable to marketers, but marketers aren’t the only ones that will see value in that data. Facebook Infographic Social Media ecommerce Market Research
  • SOCIALNOMICS  |  MONDAY, APRIL 7, 2014
    [Marketing] Report: Only 3% of Business Sites Are Optimized for Social Media Mobile Usage
    Perhaps email drip campaigns are an integral part of a business’s marketing strategy, for instance. Now that 58 percent of American adults use smartphones, it’s critical for brands in every industry to keep mobile users – a large contingent of which are social media users – in mind while developing their websites. This is because an increase in mobile use equals an increase in web browsing – and these rates are steadily growing. As they click on outbound links to destination websites, they’re being exposed more and more to publishers’ mobile website versions. Analytics. Assessments.
  • JEFF KORHAN  |  SUNDAY, NOVEMBER 28, 2010
    [Marketing] Personal vs Professional Social Media Accounts
    Should I create a personal and a professional presence for marketing my small business - and should I keep them distinctly separate? If I were just getting started with social networking and marketing, I would focus on being personal. You don't force it through aggressive marketing effort - it just happens, naturally. Tags: Awareness Community How-To Marketing Small Business Social Media community Facebook Jeff Korhan marketing personal professional small business social media This is a question that I am frequently asked. People vs Business Brands.
  • PROBLOGGER  |  FRIDAY, APRIL 22, 2016
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    These Three Everyday Challenges Are Plaguing Marketers All Over the World | Edgar. The Scientific Marketing Strategy Behind Exponential Growth | SumoMe. There is a rush on video focus at the moment (funnily enough, by people who used to deal solely in clickbait) and it’s interesting to see where it’s all headed. 5 New Facebook Live Features for Marketers | Social Media Examiner. Related Stories Seven Steps to Combat Blog Content Thieves How to Create a Backup and Disaster Recovery Plan for Your WordPress Blog 5 Reasons Why Your Digital Marketing Sucks.
  • TAYLOR MAREK  |  FRIDAY, MAY 28, 2010
    [Marketing] How Do YOU Define A Successful Social Media Campaign?
    Business General New Media Social Media advertising campaign social media marketing successThis is the first time I’m taking an official poll on this site because I want to hear your input. After you provide your input, I’ll give you my side of it. Think of it as an Oreo. Your opinion is half of the Oreo, mine is the other half. Together there is a cohesive whole and everyone benefits. So, How do you define a successf ul Social Media campaign?
  • TAYLOR MAREK  |  FRIDAY, MAY 28, 2010
    [Marketing] How Do YOU Define A Successful Social Media Campaign?
    Business General New Media Social Media advertising campaign social media marketing successThis is the first time I’m taking an official poll on this site because I want to hear your input. After you provide your input, I’ll give you my side of it. Think of it as an Oreo. Your opinion is half of the Oreo, mine is the other half. Together there is a cohesive whole and everyone benefits. So, How do you define a successf ul Social Media campaign?
  • TAYLOR MAREK  |  TUESDAY, JANUARY 5, 2010
    [Marketing] How does Avatar apply to Social Media?
    Tags: Business Digital General How To New Media Social Media $1 Billion Avatar Hometree Jake Sully James Cameron Na'vi Old Media online Quaritch social media marketing traditional media Unobtanium
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 22, 2010
    [Marketing] Are We Making Our Fans Work Too Hard?
    “As far as we know, we’re the first quick-service restaurant to combine the location-based tech with tangible rewards,&# said Brad Haley, Executive Vice President of Marketing (in the AdAge coverage). Prefer My Marketing (and my eggs) Over Easy. The future of marketing is to decentralize and be part of platforms and communities that your customers prefer, not insisting that they meet you on your field, and play by your rules. Tweet Just because you CAN do something in social media, doesn’t mean you SHOULD. Seriously? Good plan.
  • CONVINCE & CONVERT  |  FRIDAY, NOVEMBER 27, 2015
    [Marketing] How Ford’s Instagram Campaign Encourages Fans to Drive Safely
    Get more content like this, plus the very BEST marketing education, totally free. Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. While we often hear about the dangers of texting and driving, Ford has taken to its Instagram account with an ongoing series of simple yet powerful images to remind fans that activities like “liking and driving” also fall under the lens of distracted driving. Go further responsibly. Please, don’t like and drive. Go further responsibly.
  • BRENT CSUTORAS  |  MONDAY, OCTOBER 11, 2010
    [Marketing] Say Good-Bye to Propeller
    Tags: Social Media Viral Marketing
  • JACOB MORGAN  |  FRIDAY, JUNE 4, 2010
    [Marketing] 12 of the Best Articles on Social CRM
    This should be a great reading list for everyone over the weekend, we’re going to start talking about some interesting in depth topics again soon and I think the posts I’ve highlighted below will really help you you understand SCRM and some of the topics I want to address here in the future.  So here is my list of some must read Social CRM posts. The Social CRM Roadmap by Esteban Kolsky- a 5 part series that looks at what and how things are changing from CRM to SCRM.  Esteban goes pretty in depth in some of his concepts and ideas. Enterprise 2.0 vs Social CRM, Fight or Tango? stuff.
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, AUGUST 31, 2010
    [Marketing] The Future of Social Networks | Social Media Citizens
    It’s the technology in the hands of almost ALWAYS CONNECTED PEOPLE that make it so powerful.” by Harvey Blume Find On Facebook Fan Page SMC Co-Founders Of: Visit SOCIAL MARKETING FORUM   SMC support: Lifestream #Wall Street : Money Never Sleeps - has anyone seen it yet? While I agree with these suggestions I also see some different trends which may reduce the need for such tools. Everyone who likes you will listen Social media has started from the idea of opines and transparency. So what have changed now? Why it’s a bad thing? How these trends affect businesses? SMC QUOTE “.As
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 4, 2016
    [Marketing] Graduating from Social Media User to Legitimate Strategist
    While us millennials in social media startups are naturally linked to social platforms, both dictating the consumer market and as part of it, we still have to develop the skills that will benefit the brands we work for. For simple social media strategy updates digital marketing sites, such as Moz, can be very instructive alongside the vast array of YouTube videos out there. you can then help other staff learn best practices and in-depth knowledge of the social media/marketing landscape, it is worth broaching the subject. Try out e-learning. Could you be doing things better?
  • SOCIALFISH  |  FRIDAY, NOVEMBER 12, 2010
    [Marketing] Social Media Degrees Provide Advancement Opportunities in Associations and Nonprofit Organizations
    Due to a large number of associations and other organizations using social media such as YouTube, Facebook, and Twitter for marketing campaigns and public relations, employers are increasingly seeking those who have social media knowledge and skills. Many associations and non-profits realize they need experts to effectively use social media for marketing campaigns and public relations. For another example, check out Southern New Hampshire University’s MBA in Social Media Marketing. (It should be noted the author has no connection with any of these universities.).
  • JEFF KORHAN  |  TUESDAY, MAY 24, 2011
    [Marketing] Give Bing a Chance
    Google still stands tall as the king of search – controlling nearly 65% of the market. Factoring Social into Your Business Marketing. Social will continue to influence how operate our businesses – especially our marketing. However, Bing is giving them a run, thanks in part to their partnership with Facebook. The Future of Web Search is Social. Google and Bing both understand the future of the search is going social. Because that’s where the action is. But social media is changing that. Who Most Influences Your Decisions? Who are your friends?
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 19, 2013
    [Marketing] 9 Tools to Improve Social Media Productivity
    Follow Ian on twitter @iancleary 9 Tools to Improve Social Media Productivity is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity. 1. Manage Your Relationships More Efficiently With Nimble. Automate Blog Post Delivery With Dlvr.it. account. 3. 
  • SOCIALNOMICS  |  MONDAY, MARCH 28, 2016
    [Marketing] Why retailers need to prepare for the imminent invasion of social commerce
    Social media is already a fundamental aspect of retail marketing. For retailers that want to compete in the heavily saturated online market, engaging audiences via social commerce will soon become paramount to their success. social commerce strategy will enable retailers to reduce the amount of time they spend gathering customer insight as well as the amount of money spent on product marketing. Social media has already revolutionised the retail industry by fuelling the rise of e-commerce and transforming consumer behaviour, but now it is ready to take one step further.
  • CHARLENE LI  |  TUESDAY, SEPTEMBER 28, 2010
    [Marketing] Webinar Series: Leadership & Social Media - Founder of Altimeter.
    Speakers: Chris Brogan , Co-author of Trust Agents , President of New Marketing Labs , @chrisbrogan on Twitter Brian Solis , Author of Engage! Connect with Charlene Home | Blog | Open Leadership | Groundswell | Engagements | News | About Charlene Copyright © 2010 Charlene Li | Privacy | Disclosure Digital Marketing Partner Each session will feature a different topic and perspective, as detailed below. We’ll also open up the conversation to questions from the audience. Recordings of past Webinars appear below. What are the behaviors of today’s most successful leaders?
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketing] Tips for your Pinterest Strategy
    Pinterest Socialnomics Brands online marketing pinterest Social Media Strategy tips When covering your social media strategy, it’s highly possible that you may over look Pinterest in your outreach efforts. BIG MISTAKE! An effective Pinterest strategy could make a huge difference to your brand. In fact, according to Piqora , on average, a pin generates 78 cents in sales.  (Up 25% from Q4 in 2012.). Pinterest operates like an online pin board. Users see something they like and ‘pin it’ to their own board, which can be assigned to separate projects and themes. Know  Your Competition.
  • SPIN SUCKS  |  TUESDAY, AUGUST 14, 2012
    [Marketing] Get the Kids Off the Phone and Meet in Real Life
    Janet Tyler  is co-CEO of  Airfoil , a top technology PR and marketing firm with offices in Detroit and Silicon Valley. Today’s guest post is written by Janet Tyler. The brats of the digital world— Twitter , Facebook , LinkedIn , Pinterest and a brood of other social networks—will spend all day talking at us if we aren’t careful. Communication pros spend big chunks of their time conversing on these social sites, treating them like kids – nurturing, taking their pulse, measuring their height and weight, and testing their temperature. Let Go of the Kids.
  • ARI HERZOG  |  THURSDAY, MAY 29, 2014
    [Marketing] Adding Facebook Pages to Lists is Harder
    Related Stories Sharing Monica Lewinsky to Explain Facebook Finding Order in Chaos: Month 4 Stop Dividing Marketing and Media. Facebook recently announced a new layout for Facebook pages. Of the many changes is a feature I desperately miss: the ability to add a page to an interest list. Look at the following screenshots from old and new layouts. In the first example, you can mouse over the cog wheel and add the page you’re looking at to an interest list. You can mark a list to be private for your eyes only; or you can mark it public for anyone to subscribe. Do you use lists, too?
  • GEOFF LIVINGSTON  |  WEDNESDAY, MARCH 23, 2011
    [Marketing] As Journalism Weakens, the Fifth Estate Strengthens
    While objectivity may be compromised from the onset, this career paid Fifth Estate member sheds a new more fact-based light on the term content marketing. Pre-order Geoff Livingston’s Welcome to the Fifth Estate today! The weak economy and the evolution of Internet media have done more to shake up traditional journalism than any other events in the past 60 years. Online news is now surpassing almost every media form in the United States with the exception of local TV, according to Pew. And in 2010, forty seven percent of Americans read news on their phones!
  • SOCIALFISH  |  TUESDAY, JULY 17, 2012
    [Marketing] Are You Trying Social Media Contests to Promote Your Conference? [CASE STUDY: AILA]
    For its 2012 Annual Conference, AILA asked its members to help with marketing efforts.  Lindsay Curcio is an attorney who has been practicing immigration law since 1990. In addition to her practice, Lindsay is an adjunct professor of immigration law at New York Law School. Camille Mackler has been practicing immigration law since graduating from New York Law School in 2006.  She is also active with advocacy efforts and is the founder of the photo blog Immigration in Pictures ™. Both Lindsay and Camille are active members of the American Immigration Lawyer’s Association (AILA).
  • SOCIALFISH  |  MONDAY, NOVEMBER 26, 2012
    [Marketing] Quote of the week: online communities and complexity
    From Rachel Happe in this post : I believe that online communities address the growing flash points where the complexity of markets clash against the complexity of organizations. They provide a comforting human dynamic to individuals whose world feels like a big, confusing and illogical machine, chewing them up and spitting them out. Online communities are, in essence, the test labs for what it means to ‘do business’ in this new connected and complex era and with it they are creating new forms of negotiation, organization and balances of power. Potluck
  • IT'S JOSIP NOT JOSEPH  |  TUESDAY, AUGUST 31, 2010
    [Marketing] Will The Millennials Out-Run Technology?
    This will be the very reason why brands and companies will spend more on marketing and advertising than ever before. Home It’s Josip Archives Let’s Talk The Word on the Web Will The Millennials Out-Run Technology? Written on August 31, 2010 by Josip Petrusa 3 Comments Tweet Share Save For all the negative acclaim Millennials receive, I may be pretentiously adding another “negative” characteristic to the list. To think that the Millennials are dictating technology as opposed to technology dictating our lives is absurd and crazy. Isn’t it? Well, actually two revelations.
  • COLIN ALSHEIMER  |  TUESDAY, AUGUST 25, 2009
    [Marketing] 5 Reasons Why I Hate Social Media
    Colin Alsheimer Digital & New Media Strategist About Lifestream Contact How to Pitch Me Guest Post Guidelines Disclosures RSS Feed Twitter Facebook 5 Reasons Why I Hate Social Media By Colin – 11/07/2009 Posted in: Social Media , internet marketing Share Weve got hurdles to overcome Its easy to gush about how wonderful social media is.  When youre spending your time on a primarily one to one marketing platform, you have to account for the sometimes inordinate amount of time it takes to be successful. 2. Too many players in a market thats only so big.  Shared.@agardina
  • SCOTT GOULD  |  FRIDAY, AUGUST 27, 2010
    [Marketing] What Is Social? Well…
    Everything I do keeps coming back to it – whether it’s learning, event design, social media, marketing, church, relationships – social is right in there. What with starting work this week on a manuscript for a book – “Social&# being the working title – I want to share some of the content that I will make up the backbone of the book that I haven’t made public until now, as it’s been reserved for paying clients only. If you can’t see the above slideshow, click here , or see it directly on Slideshare. Social is a big topic for me.
  • DIVA MARKETING BLOG  |  MONDAY, AUGUST 31, 2009
    [Marketing] Martha Stewart's Twitter Recipes
    This weekend I was writing a post about how people are using Twitter as a marketing tactic (coming soon). Sidebar: Martha Stewart Living Omnimedia Marketing VP feel free to "steal this idea" and post on marthastewart.com. As often happens I got lost in the research. This time the sidetrack was on @marthastewart. Girlfriend, did you know she's posting 140 character recipes? Before I knew it I had copied most if not all of them. For your cooking and dining pleasure a tweet merged blog cooking post! Perhaps I'd turn it into a video cook-off contest. Appetizers.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, AUGUST 16, 2011
    [Marketing] CRM for the SMB
    Today’s CRM market is filled with many systems that are appropriate for the small business owner. Salestrakr5 – This web-based solution is ideal for the SMB owner looking to better align their sales and marketing teams. Salestrakr5 offers lead management, sales pipeline management, email campaign management, and many other features to help sales and marketing automate their processes. It offers basic CRM capabilities, with its strongest features centered around marketing automation. By Lauren Carlson. But times have changed. Sage ACT! Lauren Carlson.
  • MY CREATIVE TEAM THINKING  |  TUESDAY, MAY 5, 2009
    [Marketing] Links - 5/5/2009
    Tags: Email Marketing Advertising
  • BRASS TACK THINKING  |  MONDAY, FEBRUARY 7, 2011
    [Marketing] The Now Revolution Has Landed
    even saw some folks around the Marketing Profs Digital Forum this past week in Austin carrying copies around. Although we’re doing some interesting things on the website , Facebook page , and via digital marketing, the primary promotion for the book is coming via a whirlwind series of events where either or both of us are talking about The NOW Revolution and its core lessons. The tour kicked off last week in remarkably chilly Austin at MarketingProfs Digital Marketing Forum , and continues tomorrow at Online Marketing Summit in San Diego. What an exciting week!
  • WAXING UNLYRICAL  |  TUESDAY, JANUARY 4, 2011
    [Marketing] How Pink Panties Heralded India's Social Media Movement
    As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. “User engagement&# is the buzzword just seeping its way through every CEO’s checklist. Awesome. Shall We Tweet?
  • TWIST IMAGE  |  MONDAY, JANUARY 21, 2013
    [Marketing] Three New(ish) Trends In Digital Media
    Pushing this trend forward will be the increase in influence marketing. influence marketing. Life after Facebook , Twitter , Instagram and YouTube ? Can't imagine it, can you? There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. Not just to one another, but to brands as well. One thing is becoming increasingly clear, startups are coming up with new and fascinating things to do with technology and it is making its way into a newer way to think about how we're all connected. Match Game. content.
  • SOCIALFISH  |  THURSDAY, JUNE 20, 2013
    [Marketing] CIOs – on the frontline of the war for 21st-century talent?
    ” More: “Two-thirds of CEOs would rather see their CIOs involved in making money rather than saving money and one vital area for collaboration is sales and marketing. However, when comparing relationships between IT and other departments sales and marketing is the area in need of most improvement with three-quarters of CIOs believing there is room for improvement. Either way the budget traditionally reserved for IT is moving in the direction of other departments such as sales and marketing. ” Read about it here. ————-.
  • JUGNOO  |  THURSDAY, JULY 11, 2013
    [Marketing] Unhappy with Social Media Measurement?
    And Adobe reports that 52% of marketers are frustrated because it is so hard to measure ROI in social media. Marketers aren’t alone in their disgruntlement. What this tells us is that brands may be spending time creating content and marketing in their social media channels, but not actively responding to existing customers (representing repeat business) in the medium of their customers’ choice. You’re not alone…. At the end of the day, how many visitors did we get (prospects)? How many contacted us (leads)? So some questions to ask are: 1. – and 3.
  • SPIN SUCKS  |  FRIDAY, JANUARY 27, 2012
    [Marketing] Gin and Topics: #McFail, Chobani, and Social Media
    Well, I guess I have to do a real Gin and Topics this week that is all serious and PR/marketing focused. Why, you ask? Because NO ONE sent me funny videos this week. Here I sang your praises last week and then you let me down this week. Bah humbug. So you’re going to have to think this week. No fun for you! If you want out of intellectual prison, you should send me videos or funny stories to feature next week. 5. Radical Copycatting of Pinterest. When Paul Sutton and I debated the merits of Pinterest earlier this week, Karen Rocks alerted me to Pinspire. Go ahead. ” 1.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 17, 2014
    [Marketing] Trade Shows: Are You Taking Advantage of the Media Opportunities?
    Industry trade shows are terrific opportunities for connecting with industry trade editors who are attending the trade shows to report on the latest and greatest happenings in their markets. By Rosemarie Ascherl, PR Foreman, Sonnhalter. Industry trade shows are much more than just a chance to get out of the office and mingle with prospective customers, answering questions about the newest product launches, with aching feet and dry mouths. Here are a few ideas to take advantage of the editors’ presence: 1. Schedule editor meetings at your booth. Chances are they will be.
  • SOCIALNOMICS  |  TUESDAY, JULY 31, 2012
    [Marketing] Customer Relationship Management (and CRM) is Going Social
    That’s why I was thrilled to join marketing and analytics superstars Leslie Poston , author of Social Media Metrics for Dummies and founder of Magnitude Media , Paul Gillin , B2B marketing expert, and Taulbee Jackson , CEO of Raidious , for CRM and Marketing webinar hosted by Social Media Today. encourage you to check out the full presentation, moderated by CRM expert Brent Leary , titled “ Next Generation CRM: Social Media Management and Marketing ”. Over the last five years, a shift has occurred in customer relationship management. Taulbee echoes this sentiment.
  • JEFF KORHAN  |  SUNDAY, NOVEMBER 20, 2011
    [Marketing] Picture the Intangible to Build It
    My next project  happens to be a book to help mainstream small businesses make the most of social media and Internet marketing – a diverse group that typically expects practical examples and a step-by-step approach. It is impossible to create anything that you have not clearly imagined. How does your imagination work?  Do you have a process that enhances your effectiveness for achieving pragmatic results? Visualize From Beginning to End. This works not just with technology, but for any creative endeavor that starts with the intangible. Now that gives you something to think about.
  • SOCIAL MEDIA NETWORK MARKETING  |  FRIDAY, MARCH 4, 2011
    [Marketing] Emails Are Part Of The Social Media Environment
    Email Marketing could be on principles of Social Media What is your take. Social Networking and Sites / Media is not confined to just the Social Sites like Facebook, Twitter, LinkedIn and so on. Ofcourse it is this and much more. For instance it is email as well. What would your take be for emails? Would you say that email is part of the Social Media environment? Well lets for a moment step back and take a bird's eye view of what perhaps is Social Media. Social Media comprises of us humans interacting on a common usually open platform / sites like for instance Facebook.
  • CITIZEN MARKETER 2.1  |  FRIDAY, JUNE 27, 2014
    [Marketing] 45 Things I’ve Learned in My 45 Years on Earth
    content marketing social media do good life lessons self reflection The other night, I was flying back from the west coast and found myself on a flight without wifi and in a rare situation where I was fairly caught up on e-mail/work. Instead of sleeping or reading my latest issue of Rolling Stone , I got thinking about how lucky I was 45 years into my life and all of the things that I had learned along the way. I was skeptical at first that I could come up with 45 lessons (to match my age) but low and behold once I started writing they managed to flow. On everything. Seriously.
  • BARE FEET STUDIOS  |  TUESDAY, OCTOBER 12, 2010
    [Marketing] Keynote: The Social Web Is More Than Tweets the Eye | Bare Feet Blog
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Social Media , Speaking > Keynote: The Social Web Is More Than Tweets the Eye Keynote: The Social Web Is More Than Tweets the Eye by Roxanne Darling on October 11, 2010 I wanted to push the limits of the garden-variety talk on Social Media last week when I presented the keynote address at the Hawaii Social Media Summit. Mahalo Yasmin Dar. Incorporate Rich Media.
  • DIGIGEN  |  FRIDAY, MAY 20, 2011
    [Marketing] Cultural Brainfood
    At The Brooklyn Brothers, we regularly get together to expand learning, meet new trends and try to understand the more interesting things that are hitting global markets. We call these sessions “Cultural Brainfood&# and they really are that, sessions which feed our brains with new stuff. The sessions are run by three people: - Sarah Cotterill & Vicky Simmons. Two of the rising stars of the industry and at the forefront of the new type of digitally-led creative. You can see alot of their thinking coming out in Cultural Brainfood. Matt Springate. Here it is. Enjoy.
  • IT'S JOSIP NOT JOSEPH  |  MONDAY, MAY 31, 2010
    [Marketing] How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5)
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 How will Gen-Y change the world? The answers are endless. Clear your mind.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, JUNE 3, 2010
    [Marketing] How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 3 of 5)
    by a Millennial Why and How You Should Be Mobile Marketing to Millennials How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 2 of 5) How Will Gen-Y Change the World: A Gen-Y Mini-Series (Part 1 of 5) Introducing Lifestyle Brands: The Emerging Branding Strategy A Day in the Life of a Millennial 23 Things You Must Know About Gen-Y 26 Facts About Millennials Online, Social and Mobile Behaviors All content by its Josip not joseph.com is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 They are also supposed to reflect the mindset of many of these Millennials.
  • MINDJUMPERS  |  THURSDAY, AUGUST 5, 2010
    [Marketing] Danish CSR Initiative on Social Media Meets Criticism
    It is also criticized that Energi Nord in the end makes their marketing more aggressive, inviting their community to participate in events. Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved
  • WEB METRICS GURU  |  FRIDAY, JUNE 10, 2011
    [Marketing] FollowerWonk new features
    Did a custom slice and dice report of my followers - haven’t yet figured out what to do with that information but I have really thought FollowerWonk was one of the better platforms for finding Influencers, esp by Geo-Location, and perhaps not been as well known or marketed as it could have been. Wrote about F ollowerWonk at Webmetricsguru.com last year and they have a small mention in my book. Followerwonk has some new features and it’s always a pleasure for me to use Followerwonk because the platform is both easy to use, but extremely powerful, for what it does. And so on.
  • SHIFT DIGITAL  |  FRIDAY, MAY 25, 2012
    [Marketing] Why Handing Over The Social Media To A Intern Is A Bad Idea
    He essentially said to hand over the social media tasks for your business to a college intern, and seemed to imply that using social media for marketing is a waste of this business owner’s time. know I live in a bubble because I work in the field of digital marketing, but I was surprised that there are still prominent business leaders out there like Mr. Gotz that are not taking social media seriously. Get educated on the shift in marketing that social media has caused, and what best practices have changed because of it. Don’t think promoting, think relationships.
  • TWIST IMAGE  |  THURSDAY, MAY 29, 2014
    [Marketing] How To Be A Recognized Authority
    would never call myself a "rock star," but my bio has this line it: " Marketing Magazine dubbed him the ''Rock Star of Digital Marketing'' and called him, ''one of North America''s leading digital visionaries.''" digital marketing. marketing magazine. Do you define yourself as an authority in your industry? Does it really even bear repeating that if you''re the only one who is recognizing yourself as an authority that you may, in fact, not actually be one? We see it all of the time. cringe. Not just for you. but for me as well. Maybe it''s me.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 12, 2012
    [Marketing] 3 Common Facebook Ad Mistakes Everyone is Making
    There are so many options for marketers, it is a bit like flying the space shuttle for many of us. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a few bad Facebook ads first. Facebook ads are a very powerful tool. We just don’t quite know what we are doing yet. But there are plenty of best practices and lessons to take note of to help improve that learning curve a bit. Make sure your business is not falling victim to these very common Facebook ad mistakes. 1. Targeting Non-Fans. The data does not lie. The campaign is smart.
  • JEFF KORHAN  |  MONDAY, APRIL 18, 2011
    [Marketing] Engage and You Will Get What You Want
    If you learn how to apply this principle to your content creation - you will be more effective with your social media marketing. It's also a great way to approach your social media marketing - creating a new article, video, or Facebook page or blog post. One of the secrets of the universe is you get what you most and least want. . Jump and The Net Will Appear. When speaking to an audience, I have learned that when I trust my expertise and preparation, the right words will come to me. What often happens is I deliver something better than what I prepared, and that's pretty exciting.
  • SOCIALNOMICS  |  WEDNESDAY, MAY 6, 2015
    [Marketing] 4 Ways to Become a YouTube Expert
    If you happen to follow Marketing Momentum (w/Charles & Deborah) you will hear me reference Ms. It is called “Internet Marketing – YouTube” and it is by Brian Dale. I don’t really have that much else to say about it except that it is an excellent primer for those wanting to know more and especially those who need help getting started. This list wouldn’t be complete without at least suggesting that YouTube and video marketing students look into opportunities to fine tune their expertise at a college or university. It was almost accidental. Or, almost everything else.
  • WISDOM LONDON  |  TUESDAY, JANUARY 4, 2011
    [Marketing] Ever Wondered About….Pummelvision? « Wisdom London
    For marketers and communicators, it could provide a tool with which to create and share a really quick and slicker-than-average asset, for free. Wisdom London Creative Communications is our world… « Ever Wondered About…Quora? Ever wondered about…Usability Testing? » Ever Wondered About… Pummelvision? What is it? Really simple: Pummelvision lets you grab photos from Flickr, Facebook, Dropbox and Tumblr, put them all together and create a slideshow video. Or as Pummelvision puts it, “make your life flash before your eyes”. Why should I care? link] [.]
  • SPIN SUCKS  |  SUNDAY, OCTOBER 7, 2012
    [Marketing] The Three Things, Edition 2
    Chris Baccus , who used to be the head of digital and social media at AT&T, and I have had a long running discussion on the marketing effectiveness and stock value at Facebook. Welcome to the second edition of The Three Things! We had a fairly decent first edition last week so we’re moving on to week two. I’m using the same image as last week because I think it’s hilarious and because Shrek (am I allowed to publicly call you that?), Howie , and I don’t yet have a photo together. If you’re not a subscriber, what is wrong with you? Michael on Macs. I
  • CREATIVE RAMBLINGS  |  MONDAY, OCTOBER 29, 2012
    [Marketing] 5 great articles you may have missed (October 22-28, 2012)
    Here is a roundup of my favorite articles for October 22-28, 2012: The only purpose of ‘customer service’… by Seth Godin (Seth’s Blog) The Secret Behind Pinterest’s Growth Was Marketing, Not Engineering, Says CEO Ben Silbermann by Liz Gannes (All Thins D) Google Plus: Now Mandatory For Website Owners by Robert Tyson (TheTysonReport.com) What Must [.] 5 great articles you may have missed (October 22-28, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Scoopit best articles of the week
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Marketing] At #IBMConnect, @Jeff Schick Demos #IBMVerse and Unveils #ProjectToscana IBM #SocBiz
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Last week, I had the pleasure of attending the IBM Connect Conference 2016 in Orlando, Florida. As was the case the year before, the event was a whirlwind of activity, with exciting conversations and fascinating new tools to be discovered around every corner. This theme echoed throughout the conference halls. FOR EWORD by David C.
  • TWIST IMAGE  |  MONDAY, JANUARY 23, 2012
    [Marketing] Thinking Smarter
    Marketing innovation? marketing innovation. I've been thinking a lot about thinking lately. know, that's very "meta" of me. When was the last time you spent five minute thinking about not only how you learn, but where it's all taking place? People often laugh when they hear that I am reading all of my books exclusively on my iPhone with the Amazon Kindle and Apple iBooks apps. In fact, most people scoff at the notion (as if I'm doing some kind of retinal damage or that it's heresy). It's too bad that most people don't realize this and/or take advantage of it. Hardly.
  • TAYLOR MAREK  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Marketing] #102: Trim Expenses, Daily Time Management, and Can you hear me?
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #102: Trim Expenses, Daily Time Management, and Can you hear me? Technology : Can you hear me?
  • LOUIS GRAY  |  FRIDAY, FEBRUARY 4, 2011
    [Marketing] Yahoo! Hires Hotmail Vet to Manage Mail, Flickr, More
    Douty, whose Linkedin resume includes stops at Moxie Software and Groopix after Microsoft, joined Hotmail in June of 1996 as the first businessperson at the company, running marketing, product, sales and business development, he said. fight is no longer for search market share against Google. While most of the recent personnel news surrounding Yahoo! Joining the purple people on Monday was Steve Douty, one of the first five employees at Hotmail during the Web 1.0 Mail, Yahoo! Messenger , Yahoo! Groups , Flickr and Yahoo! Answers. Like its counterpart at Google, Yahoo! property.
  • FRESHNETWORKS   |  THURSDAY, JULY 8, 2010
    [Marketing] Developing a European social media strategy
    An issue for many brands who are developing a social media strategy is how they translate what they do in one country into other markets in which they operate. The social media landscape is different in each country – Facebook is not always the right tool, you need to understand what is right in different markets. The position of a brand is different in each market – your brand may be different in different countries and your aims in each might change. And in doing this we have looked at organisations who have done this well. And those who have done it badly.
  • FRESHNETWORKS   |  WEDNESDAY, MAY 5, 2010
    [Marketing] Online PR and reputation management
    Organised by B2B Marketing , the seminar will teach you how to: Develop a ‘push’ strategy so you can better manage your brand’s reputation and influence market opinion. Other speakers at the seminar include Melanie Seasons and Charley Hayes from Online Fire and Sam Dorney from IAS B2B Marketing. Tags: Jo Stratmann Online PR Social Media charlie osmond FreshNetworks Internet marketing social media user-generated-content Web traffic Website website traffic word of mouth And how do you use the social web to increase your visibility and coverage?
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Marketing] The real problem with Google might be Facebook
    Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). Jay Today This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. Maybe the trouble with Google is simply our expectations? Or maybe it’s Facebook? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. You know what puts a handbrake on growth? Ubiquity. But we expect more.
  • MOBILEGROOVE  |  MONDAY, FEBRUARY 11, 2013
    [Marketing] #SocialTVConf Highlights You Need To Know: @WhatleyDude @TiffanyStJames @SecondSync
    Peggy adds: James’ presentation (below) is packed with insights and straight-talk you would expect from an industry veteran and social media marketing authority. Watch for Social TV to be the next ‘big thing’ now that Twitter is on the action, snapping up the social TV analytics company Bluefin Labs, a company that has cracked the code on how to track how people are talking about brands and TV shows on Twitter. The timing could be better to recount the news and views from SocialTVConf, a conference cleverly dedicated to this hot topic that made its debut in London.
  • JOEY STRAWN  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] Trust Agents UnReview
    Tags: Blog UnReviews book review Chris Brogan Julien Smith marketing social media Trust Agents unreview
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