LAUREL PAPWORTH | TUESDAY, JULY 6, 2010
[Marketing] 3 Surefire Ways to Win The Fastcompany Influence Project
Affiliate Marketers rejoice! Fastcompany give you a URL and you upload a foto. You then ask friends, family and random stranger serial killers to click on your link. Prove how loved and popular you are. Here’s some tips: this article is not what you think it is. Ways to Win FastCompany’s The InfluenceProject: Spam the link they give you to everyone in your email address book, your Facebook friends, join random Facebook pages and LinkedIn groups, Tweet, auto tweet and DM to your little heart’s content. Bait and switch. The rest of us just groan. What do you think? Web 3.0,
SOCIALNOMICS | MONDAY, NOVEMBER 29, 2010
[Marketing] Best Time to Post
When I was the Head of Marketing at Travelzoo our production team always sent out the Top 20 e-mail list to the 21 million subscribers on Wednesday at roughly 11 am. Often times it’s not what you post, but when you post. The most important thing is to still post great content, however you can severly hamper your great content by posting at the wrong time. General guidelines: Tuesday, Wednesday and Thursday are your best days. Saturday is the worst day. Holidays are slow traffic days (except commerce sites). 10 am – 11:30 am and 1 – 3:30 pm are great times to post.
THE REALTIME REPORT | THURSDAY, AUGUST 2, 2012
[Marketing] KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”
Social platforms are figuring heavily into the marketing for this series; links to the video are on the Facebook and Twitter pages for both KFC and Comedy Central, as well as on their YouTube accounts. Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents. Viewers are encouraged to participate by sharing their experiences of living at home, with the chance to win a year’s worth of free rent and lots o’KFC chicken.
LOUIS GRAY | TUESDAY, JUNE 7, 2011
[Marketing] Steve Jobs Proposes Spaceship-like Future Apple Campus
No matter your computer or mobile preferences, or thoughts on Apple's approaches in other markets, you can learn a lot from the way Steve Jobs does business. Sitting where I do in Sunnyvale , driving ten minutes South can have me on the Apple campus, and driving ten minutes North lands me at Google in Mountain View. With both companies hiring like mad and buying up the surrounding real estate in their respective communities, it's likely that I'll be surrounded by Goople in just a few years. As far as I'm concerned, that's great. Even this presentation to the council is worth watching.
SOCIALNOMICS | MONDAY, MAY 25, 2015
[Marketing] Summer Camps Make Tracks with Social Media
Camp directors and organizations are realizing they need to hit up the social media market to attract campers, counselors and to engage the community in general. It’s also a great marketing tool as prospective campers can check out all the fun pictures and posts. Twitter and Instagram – Marketing works well, here, too. Social media is affordable marketing – Often, camps don’t have large advertising budgets, and paper mailings are expensive, but social media isn’t. Summer camp – ah – the place where memories are made.
CROWD MEDIA | MONDAY, NOVEMBER 11, 2013
[Marketing] Digital Immersion: Meet Generation Y
The Crowd Training Academy is an education initiative that provides Guernsey organisations and individuals with access to high quality training in the areas of online marketing and communications. Marketing Campaigns. When you look at how younger generations interact, how does it make you feel? Were you once tuned-in to technology, perhaps considering yourself at the heart of tech culture, only to now find yourself a little baffled by the way things have turned out in our ‘always on’ networked society? Fundamental Change. To impart knowledge? Whoever ‘you’ are. Need help changing?
KIKOLANI | TUESDAY, MAY 15, 2012
[Marketing] 5 Steps to Improve Your Pinterest Profile in Five Minutes
If you’re willing to put in a bit more time, you’re in luck – BlogWorld & New Media Expo just launched a completely free eBook called The Ultimate Guide to Marketing Your Blog, Podcast, or Videos with Pinterest written by yours truly that shares more secrets to improving your Pinterest profile, especially if you’re an online content creator. This is a guest post by Allison Boyer , Community Outreach Coordinator and regular blogger for BlogWorld. For most users, the answer is no, unfortunately. When you create a board on the fly (i.e., Like the current default?
JACOB MORGAN | TUESDAY, NOVEMBER 23, 2010
[Marketing] 2010 Consumer New Media Study by Cone
Tags: Social Media Marketing Tools and Reviews 2010 consumer new media study cone social customer engagement
KIKOLANI | THURSDAY, DECEMBER 6, 2012
[Marketing] Examining Colors and Graphics in Facebook Marketplace Ads
That’s all approaching things from a marketer’s standpoint. Although you may not realize it, people have a strong physiological response to different colors, and using the wrong combination of colors in your graphic-based ads can be a death sentence in Facebook marketing. Let’s say that you’re attempting to market your brand to kids or to their parents. This is a guest post by Craig Robinson. When creating marketplace ads to promote your brand and products on Facebook, the list of ways to obtain success is exceedingly long. Kids Products. Think L.L.
ENGAGING BRAND | SUNDAY, DECEMBER 15, 2013
[Marketing] Social Media Can Be The Heartbeat of Your Brand
From marketing to customer service, from sales to invoicing, from delivery to manufacture. Brandbuilding is not a short term thing - so when people say social media can quickly build your brand I think they are wrong. For me a brand is built whether you do the building or not.because a brand is the perception which is created in the marketplace. well thought of brand is built through consistently delivering more than you promise and consistently living the values even when the decision is hard to take. So the brand is the ''body''.it Social media can be the heartbeat to that brand.
PUBLICRELATIONSBLOGGER.COM | SUNDAY, OCTOBER 31, 2010
[Marketing] 7 Ways to Measure the Effectiveness of Social Media
Home About Contact Glossary Videos Resources Archives eBook PR Training PR Tools | 7 Ways to Measure the Effectiveness of Social Media _ There are many ways to measure the effects of social media. First, however, you need to start using them.) There is good reason to wonder if you are using it properly, or if it is even worth using for your company; for some companies, social media my not do much. Here are some ways I measure the effectiveness, results, and the potential lack-there-of with the social media tools I use: - Traffic. This is a great way to monitor where you traffic is coming from.
JEFF KORHAN | THURSDAY, AUGUST 19, 2010
[Marketing] Thank You Small Business Readers
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Locate Your Friends with Facebook Places | Main | The Bright Side of Losing Social Media Privacy » August 19, 2010 Thank You Small Business Readers Yesterday I received some very fine news that I feel compelled to share, for one thing, because there is a story behind it that can help your small business. Small Business Bloggers Justin from Technorati sent me an email with a request to get back to him, and we had a preliminary discussion today. And you did.
SOSHABLE | FRIDAY, NOVEMBER 11, 2011
[Marketing] Infographics for SEO
This article originally appeared on GridSix , an internet marketing training company that we support. Look at this automotive marketing infographic. While Twitter, Facebook, and Tagged.com might have the market cornered on users, social news sites like Digg, Reddit, and StumbleUpon are necessary to get true viral action to an infographic. Check out more helpful training articles there. For years, link-bait has been the highest level of link-building available. Infographics have emerged in the last 3 years as the most valid form of link-bait. Go all the way or keep it small.
DIGIGEN | TUESDAY, MAY 31, 2011
[Marketing] An Inspirational Local Strategy: Ben Lerer of Thrillist
Ben Lerer, founder of Thrillist, spoke about how they evolved from one local market into a national player with representation in Los Angeles, Chicago, etc, at the PSFK New York Conference. Thrillist hasn’t landed in the UK yet, but it feels like we are geared up for this product now. With Living Social and GroupOn feeling a bit pony Thrillist could be the right product right now. Lets hope it lands here soon. Its a pretty inspirational and down to earth chat about how to do it, starting low and aiming high…with a little support along the way.
THE WAY OF THE WEB | TUESDAY, JANUARY 12, 2010
[Marketing] Will customer service come to social media?
TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Mr Guru disagreed. link] Dan Thornton Cheers.
MINDJUMPERS | FRIDAY, NOVEMBER 19, 2010
[Marketing] The Facebook Mobile
Taking Facebook´s latest focus for development into account – creating a platform for business on Facebook Places, Deals, and the launch of the new social inbox they call Messages – just makes it even more relevant and a logical next step. I am looking forward to try out the Facebook mobile when it hits the market. Tweet In the beginning of the last three press conferences held by Facebook, Mark Zuckerberg has been very quick to decline the rumours that Facebook is about to launch a mobile phone. My conclusion. Similar Posts: The Development in Facebook Mobile [infographic].
STEPHEN P SMITH | TUESDAY, SEPTEMBER 20, 2011
[Marketing] Jobs versus Work
Market-research managers, journalists, software engineers, and most of the people they know, are now being subjected to this unpleasant process. Me, Inc. – By Jim Manzi – The Corner – National Review Online. Me, Inc. September 15, 2011 7:52 A.M. By Jim Manzi. Megan McArdle [ The New New New Economy ] and Arnold Kling [ The Job-Seeker's Paradox ] (two bloggers who are very helpful in understanding the actual economy where we now live, by the way) make the point that life can be good when you have a comfortable job, but it’s dangerous, because it is likely to go away.
JUGNOO | THURSDAY, DECEMBER 12, 2013
[Marketing] Facebook Ads – Some Thumbs Up, Some Down
Orginally Facebook promoted their advertising platform as having an algorithm that translated likes into real ad preferences, giving the advertiser the option of laser-targeting marketing campaigns. He’s written a critical report of Facebook’s advertising platform called: Why Facebook is Failing Marketers. His main complaint is that Facebook has become a traditional ad seller, and has become the “last choice” for marketers when compared with other promotion channels. According to Adobe and Kenshoo Social, the reports are all positive.
GAURAVONOMICS | SATURDAY, SEPTEMBER 25, 2010
[Marketing] Game Mechanics in Education: Leveling Up With Class Blogs.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « We Are More In Sync and More Out of Sync Than Ever HT Article on Bloggers as Opinion Leaders » Game Mechanics in Education: Leveling Up With Class Blogs Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! For more, read my bio. Lets talk. Unported License.
COLLECTIVE THOUGHTS | THURSDAY, MARCH 6, 2014
[Marketing] Upworthy Crowned King of the Internet
But Upworthy has restored our faith in our fellow man by unlocking the secret to internet marketing success. Sometimes it may seem as though the internet is broken. This infographic breaks down their approach and offers ways to apply their success to your own internet posting success
ALMOST SAVVY | FRIDAY, JANUARY 2, 2009
[Marketing] LinkedIn Tip - Got Street Cred?
Following the time when Mom’s praise was enough and prior to today, there was also a time,when customer testimonials printed on marketing brochures were all the evidence we needed to know you were the bee’s knees. Posted by Irene Koehler in Business , Career , LinkedIn , Networking on January 2, 2009 | 7 responses There was a time when a recommendation from your mother that you were a real catch was enough of an objective opinion to satisfy others’ due diligence to determine if you were all you claimed to be. hope to work with her again sometime ? Time to get rolling!
KIKOLANI | FRIDAY, MARCH 22, 2013
[Marketing] Fetching Friday – Resources Mashup & Imagine the World
20 Critical Do’s and Don’ts for Clickable Calls-to-Action [SlideShare] – Familiarize yourself with these 20 critical CTA do’s and don’ts so you can create marketing calls-to-action that get visitors clicking. Quick Fixes To Accelerate Your Job Search – The job market for professionals is extremely competitive today. Must-Have SEO Tools: 17 SEO Experts Weigh In – Find out which SEO tools digital marketing experts use. The Resources Mashup. This Week on Kikolani. Blogging / Content. Business / Career. give you 4 bold steps to do that!
PROACTIVE REPORT | TUESDAY, AUGUST 24, 2010
[Marketing] Social Media Training a Resume Must-Have?
“Anyone looking for a job in today’s competitive market without using social media is at a distinct disadvantage.” So says Leonard Witt , the Robert D. Fowler Distinguished Chair in Communication and founder and executive director of the Center for Sustainable Journalism at Kennesaw State University. Witt points to data from CareerBuilder: Social media is one of the top ten hiring trends in 2010. One in five employers plan to add social media responsibilities to a current employee’s job description. They plan to offer social media training to prospective candidates.
LOUIS GRAY | TUESDAY, SEPTEMBER 6, 2011
[Marketing] Being Genuine Is the Best Disclosure Of Them All
It's not my place, as a mere tech blogger and Silicon Valley marketeer, to assess the appropriateness of Mike's new fund. I am not involved, had zero knowledge of it in advance, and don't believe I am impacted by its existence. Even with the purest of intentions, people have bias, which can rise from an infinite number of sources, be they financial, personal, emotional, career-oriented, or any other. In 2009, the Federal Trade Commission (FTC) tried to step in and provide guidelines for bloggers with conflicts, asking those who received compensation for their efforts to disclose it.
CREATIVE RAMBLINGS | THURSDAY, AUGUST 2, 2012
[Marketing] Interview with Noelle Federico, CFO of Dreamstime
Noelle Federico has more than 20 years of experience in business management, media relations, sales and marketing. She is the Business Manager and CFO of Dreamstime.com, one of the largest stock photography companies in the world. Cendrine Marrouat: Hello Noelle, thank you for answering my questions. For those who do not know Dreamstime, would you tell [.]. Facebook Interviews Dreamstime Noelle Federico Photography Stock photography
TWIST IMAGE | TUESDAY, OCTOBER 15, 2013
[Marketing] Fake Traffic, Bots And Faker Websites
"During a recent interview, online ad veteran Wenda Millard , president of Medialink , made the bold claim that a quarter of the online ad market is fraudulent. We try to be these loyal advocates for digital marketing. And, if the brand is loser, marketing is the biggest loser. The engine of marketing is to create interest and sales in the products and services of businesses. digital marketing. online ad marketing. Fraud is everywhere. Wake up. Some advertiser paid for those eyeballs. They paid for an ad that would never been seen. Right? Wrong.
LOUIS GRAY | SUNDAY, DECEMBER 26, 2010
[Marketing] 2010 In Web Services: My Top Ten Sites
We set the required criteria for potential homes to fit our growing brood, and started getting alerts in the Spring as we set favorites, getting to learn the trends in each sale and seeing the macroeconomics of the market in a microscope. Don't you want to know how Blippy will leverage this gold mine? I do. 9) Zillow The companion piece to Redfin, Zillow helps provide value estimates for homes practically anywhere - even if they are not on the market, with trends showing if the prices are rising, falling or stable, with 1 year and 5 year histories being especially useful. Quora ?
TWIST IMAGE | FRIDAY, JANUARY 30, 2015
[Marketing] Twist Image Becomes Mirum
Over the course of several months of meetings, we wound up meeting and connecting with other digital marketing agencies that had been acquired through JWT (now known - again - as J. There were conversations about pulling all of these agencies together to unite and create a brand-new global digital marketing agency. It was a great opportunity for us to get in on the ground floor and build something new, so we decided to become a founding partner of this new global digital marketing agency. We employ over 2000 amazing digital marketing professionals. digital marketing.
CHRIS BROGAN | MONDAY, JULY 26, 2010
[Marketing] The Frontier is All Around Us
Tags: marketing thinking
WAXING UNLYRICAL | SUNDAY, OCTOBER 24, 2010
[Marketing] Weekly Roundup: Rethinking Color
So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. 1. The cause marketing genius of the pink ribbon , from Cause Marketing. Cause-related marketing: seeing RED and pink , from Katya ‘s Non-Profit Marketing Blog. Why: transparency is important everywhere, and cause marketing is no different. 3. effect marketing. 7. Image: D.
TAYLOR MAREK | SUNDAY, JULY 19, 2009
[Marketing] You will be known by these 4 things
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? What you follow after What you fight for What you flee from Who you put your faith in How will this change the way YOU do things? How will this affect your Life? Lets start a conversation below. Are you that person? Christ 2.
TAYLOR MAREK | THURSDAY, AUGUST 20, 2009
[Marketing] #100: What are Assets, Leslie Freebie, and Should I update to.
and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Sponsored by GoToMeeting, try it FREE for 30 days: [link] Yes, The podcast has finally hit 100 episodes! Not to mention I am heading off to college in exactly 2 days, so this is a jam-packed episode! Finances : What are Assets?
JEFF KORHAN | TUESDAY, AUGUST 24, 2010
[Marketing] Seductive Social Media - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Connectivity is a Human Need | Main | How to Start a Blog » August 24, 2010 Seductive Social Media Money won is twice as sweet as money earned. The results you achieve through your social networking and marketing will often have this seductive quality. Analysis and Study Creates More Winning When I score a win with my social networking or marketing, I like to go back and trace the activities that made it happen.
CONVINCE & CONVERT | SUNDAY, JULY 29, 2012
[Marketing] Not Tracking Social Media ROI is Your Fault
Drive Social Media ROI with Content Marketing. These software packages “tag” the lead by link and source, and enable your sales and marketing teams to ascertain total booked revenue that came from particular social initiatives. Broadening the social media ROI conversation to include current customers also spotlights the extraordinarily important (and monetizable) benefits of socially-enabled customer service, product development, and market research. Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper.
VIPER CHILL | MONDAY, MAY 10, 2010
[Marketing] How to Build a Superblog: Insights from the Technorati Top 10
know I have to be consistent with posting on a daily basis and building backlinks through article marketing. Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » Social Media » How to Build a Superblog: Insights from the Technorati Top 10 How to Build a Superblog: Insights from the Technorati Top 10 Written by Glen, this post has 62 Comments It’s no secret that one-man blogs can make a lot of money. In a sea of over 100 million blogs, these guys are the exception. It’s certainly not easy or quick to build a blog to reach these income levels. Thanks!
BILL HARTZER | MONDAY, OCTOBER 24, 2011
[Marketing] Search Engine Optimization 101: Working Keywords into Your Web Pages
Recently, I posted a review of SEM Rush , a great search engine marketing tool that can help you with your keyword research. The keywords you use on your web pages should be influenced by who your niche market is. By conducting some research, you will be able to identify which keywords are the best for your particular niche market too. As you use this keyword research tool, though, it’s critical that you understand exactly how keywords themselves are a part of your overall search engine optimization plan for your website. Search Engine Optimization
T2 SOCIAL | MONDAY, AUGUST 24, 2015
[Marketing] 10 Ways to Improve Your Landing Page Conversions
It is no secret that A/B testing is a valuable practice, yet not marketers take advantage of it in all aspects of their campaigns. The post 10 Ways to Improve Your Landing Page Conversions appeared first on t2 Marketing International. This post originally appeared on CoreyPadveen.com. There are a lot of reasons why your landing pages might not be converting, so here are ten things that might help. Your landing pages are designed to drive conversions. Match Your Page Title. Clear Call-to-Action. The average online attention span is eight seconds. Direct Users to Your CTA.
SOCIALFISH | WEDNESDAY, SEPTEMBER 26, 2012
[Marketing] How to Lead Your Social Organization
From membership, communications and marketing, to education, conferences, government relations and publications, the social web touches everything. Are you an association CEO or Executive Director? Your staff, your members, and your allies (not to mention your competitors) are all discovering new, exciting ways to apply social media to their work. As a leader in your organization, it’s up to you to untangle the threads and help everyone make sense of this new way of working. And that’s no easy feat. That makes it all worthwhile. This is how. That takes vision and commitment.
DIVA MARKETING BLOG | TUESDAY, APRIL 12, 2011
[Marketing] Diva Marketing Blog - Untitled Article
Most of Diva Marketing's community is savvy when it comes to online safety but for those who are new to participating in public digital conversations, e.g., Facebook, Twitter, blogs, etc. This crazy social media world opens doors that are unexpected. One for me is helping people "get" (Girlfriend, need I say it?) social media. . Sometimes you have the opportunity to speak to a group where you feel honored to be invited. Sometimes it's even a personal pleasure. couple of weeks ago I had the honor and pleasure to be invited to participate at an innovative program. The concept was masks.
GEOFF LIVINGSTON | WEDNESDAY, FEBRUARY 27, 2013
[Marketing] What IS the Right Culture?
It’s amusing to read the social media marketing and masthead bloggers take this topic on. Image by kingdom of dreams. Normally, it’s hard not to read articles on workplace culture. The Yahoo! mandate to end telework and return to the workplace has sparked a tidal wave of such commentary. All of these articles invariably discuss the right culture, which of course begs the question, “What IS the right culture?” ” To me, that’s an extremely open and subjective question. “This is social business, the heart of the 21st century enterprise!”
CONVERSTATIONS | SUNDAY, FEBRUARY 15, 2015
[Marketing] Week in Review: Posts and LIFT Shares, Feb. 8 – 14, 2015
Week in Review February 8-14, 2015: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Using Images in Your Web Content – The LIFT Weekly Podcast No. 6 11 Ways to Use the New Twitter Video “That’s a Dumb Idea” Embrace the Challenge of Change One Blank Canvas at a Time What’s Their Secret? In 2015, we launched a new podcast: The L.I.F.T. Weekly Podcast for Small Business Owners. The Consider leaving a comment! Brain Stew Whistle Stops
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Marketing] Doug Johnson Website --Skills for the Knowledge Worker
Most Americans, especially those in traditional blue-collar jobs such as manufacturing, have for decades watched non-skilled work being shifted to either automated systems (robotics) or to cheaper foreign labor markets. Doug Johnson. Writing, Speaking and Consulting on School Technology and Library Issues. Search. My book Machines are the easy part; people are the hard part is now available as a free download at Lulu. Home What’s new? Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. Subscribe.
PROACTIVE REPORT | WEDNESDAY, JULY 21, 2010
[Marketing] Listening to the Online Conversation
We’re in the age of social media and markets have indeed become conversations. Case Study: Finding New Markets. social media marketing strategy is that roadmap. For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. Communication in PR was based on a one-way, two-step flow of communication through mass media. The Internet changed that. The media landscape is in a state of flux. Listen, learn and respond. for African Americans: BlackPlanet.com.
KONO SOCIAL | TUESDAY, AUGUST 2, 2011
[Marketing] Report: The Rise of Social Advertising
What this means for small business owners like you: At Kono Social , we believe that social marketing is destined to become (if it isn’t already) the most cost effective way to find your existing customers, as well as to reach out to new customers. We always recommend that our clients view social media marketing as a marathon as opposed to a sprint. Social media evangelist Brian Solis just released a report via Pivot , an upcoming social media conference focused on the rise of the social consumer, in which they compare social advertising (e.g., Social Media
ARI HERZOG | TUESDAY, MARCH 31, 2015
[Marketing] Why I Want Weak Ties
Related Stories How to Be Productive on Facebook Strategies and Tips on Social Media Marketing Like, Comment, or Share This. Facebook says : …you should only send friend requests to people you have a real-life connection to, like your friends, family, coworkers or classmates. LinkedIn says : …the basic type of connection is a contact you know personally and who you trust on a professional level. strong tie is someone who frequently and reciprocally communicates with you. These are who Facebook and LinkedIn refer in their descriptions. once said that. Thanks for reading.
ENGAGE | TUESDAY, JULY 12, 2011
[Marketing] Content Design for the Digital Reader
content marketing executive with more than two decades of experience who’s helped develop online reading applications for publishers such and AOL and Hearst, Pittman is also the voice behind the blog, “ From Concept 2 Market: What Makes a Product Worth Talking About.” Terry Pittman, author of From Concept 2 Market Absolutely. Washington, D.C., where I live, is a city known for its appetite for reading. On any given morning, the downtown line is a gray hue of policy wonks, academics, financiers and other pseudo-intellectual types. Or The Wall Street Journal. Maybe. It’s not.
BRASS TACK THINKING | WEDNESDAY, JUNE 16, 2010
[Marketing] 5 Objectives for Social Media Measurement
link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 16, 2010 [.] 5 Objectives for Social Media Measurement Published: June 16, 2010 Source: Brass Tack Thinking Measurement and analysis of social media can mean many things. Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives 5 Objectives for Social Media Measurement June 16, 2010 | by Amber Naslund View Comments Measurement and analysis of social media can mean many things. What shows you that?
GEOFF LIVINGSTON | WEDNESDAY, APRIL 17, 2013
[Marketing] Is Existing Online a Quest of Loneliness or Giving?
The effort spent was given voluntarily, an internal need to communicate, to socialize, to market, or some other form of self-justification. To better my profession, to market my business, to FEED MY CHILD! Image by Den Den. Do you sense a lack of clear meaning in this online rat race? On one hand, existence stands in its purest form, reasons to be online, missions of the niche! Then we dilute existence with digital records of ice cream trips, Nike Fuel runs, and manufactured savoir faire. We have many boys and girls trapped in their own online bubbles now. The Rat Race of Likes.
THE RELATIONSHIP ECONOMY | THURSDAY, JUNE 24, 2010
[Marketing] Publix, Where Are You?
Each appeals to different consumer markets while some appeal to a variety of consumer markets. If so then the market might ask Publix, where are you? Everyone shops at grocery stores. We need food to sustain life. Ever wonder whether all things social will change the grocery shopping experience? Below is an infographic illustrating what grocery brands are and aren’t using social and what traction they are creating with it. Now look closely and you’ll see that Publix has no presence whatsoever within the social graph. Does it matter? What say you?
SOCIALNOMICS | WEDNESDAY, FEBRUARY 1, 2012
[Marketing] Super Bowl XLVI Social Media Command Center
The Social Marketing Hub is the backbone of the operation, where a staff of 50 monitors and responds to comments and fan safety issues, while providing fan-powered tips on what’s happening via four social media channels – Facebook , Twitter , YouTube , and Flickr. Planning for the Command Center began more than a year ago, with the Committee making a final selection of the Awareness Social Marketing Hub in July 2011. You can choose your social channel of choice from there to stay connected and watch updates in real time – Blog, Facebook , Twitter , YouTube , Flickr. Go Pats!
SPIN SUCKS | WEDNESDAY, AUGUST 31, 2011
[Marketing] 5 Reasons I Should Get More Comments than Gini Dietrich
Michael Schechter is the Digital Marketing Director for Honora Pearls, a company specializing in freshwater pearl jewelry. Today’s Coup de Blog is written by Michael Schechter. Every day, Gini Dietrich leads you to believe that she is kind enough to provide others an opportunity to give their voice on this blog; to share in her audience. This is a flat out lie. Having been a long time reader of Spin Sucks, there is one clear and, frankly, sinister intent for Gini’s so-called generosity… she gets to trounce us all in sheer volume of comments. But why not try something new? Agree?
FEVER BEE | TUESDAY, MARCH 8, 2011
[Marketing] The Professional Community Management Course
Too often it's left to the marketing team. Too often a marketing-mindset creeps in - which would be fine if fostering a sense of community amongst people was a traditional marketing skill- but it's not. How many businesses fail to get their community off the ground? How many businesses struggle to sustain high levels of active members and keep members coming back? How many businesses never get the benefits they want from their community? Looking at the huge number of online ghost towns, it’s far too many. Businesses Pass or fail?
SPIN SUCKS | TUESDAY, JULY 5, 2011
[Marketing] The Power of Social Over Search Engines
If, as a marketer, you can come to grips with that and leverage it, you have a great competitive advantage. Today’s guest post is written by Paul Sutton. How long do you think you could go without using an Internet search engine? asked my friends and networks the question, and two thirds of the people I asked said that, on average, they use a search engine more than 10 times per day. They don’t think about it, they just do it. And they have total faith in the results they receive. Think about the power and influence this gives search engines over the way we see the world.
KIKOLANI | FRIDAY, AUGUST 31, 2012
[Marketing] Fetching Friday – Resources Mashup & Otters Stacking Cups
Proven Strategies for Finding a Wider Audience for Your Content – Content is the fuel of permission-based marketing, but it’s a futile exercise if you don’t get your content into the right hands. Business Blogging Tips to Double Your Site Traffic – Learn how Block Imaging’s focus on content marketing through their blog increased sales and traffic. 33 Stats That Paint a Picture of the Future of Marketing – Take a glimpse into the future of marketing with these inbound marketing statistics. The Resources Mashup. Freelancing.
KIKOLANI | MONDAY, OCTOBER 22, 2012
[Marketing] Show Me The Money – Top 5 Google AdSense Alternatives
As a blogger in a competitive and increasingly saturated market, it can be hard to continually create magnetic content, build a community and increase your skill level. ClickBooth (also known as CB), is one of the few ad networks that can genuinely claim to offer industry-high payouts, due to their focus on affiliate marketing. This is a guest post by Jacob E. Dawson. There’s something you should know: AdSense isn’t the only option for earning advertising revenue out there. Minimum Monthly Impressions: 50,000. Revenue Share: 75%. Minimum Payout: $20 (Paypal). Adbrite.
GAURAVONOMICS | THURSDAY, JANUARY 6, 2011
[Marketing] Ten Plus Insightful Reports and Slide Decks on Asia Consumer, Youth and Digital Trends
If you liked this post, you might also like: Five Remarkable Trend Prediction Reports to Prepare You for 2011 Tracking Broad Social Trends Beyond Web and Mobile Across Asia Twenty Plus Insightful Slide Decks and Reports on Consumer Behavior in China Social Media Marketing Hall of Fame: 50 Global Case Studies Social Media Marketing Hall of Fame: The 50 Most Remarkable Platforms and Programs From 2006-2010 Times of India Story on Social Media Careers in India. I have been tracking broad consumer trends in Asia , beyond web, mobile and social. Synovate: Young Asians. Digg this!
MINDJUMPERS | FRIDAY, AUGUST 3, 2012
[Marketing] 4 Reasons to Use Social Enterprise Networks for Business
Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Chatter knows what you care about based on your activities, making it’s value immeasurable, ” said Dave King, Chatter Product Marketing Director. Tweet Guest post written by Ashley Furness, who has spent the last six years reporting and writing business news and strategy features. Her work has appeared in myriad publications including Inc., Upstart Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Centerstance Inc.
BRASS TACK THINKING | TUESDAY, MAY 8, 2012
[Marketing] When To Go Ahead And Have Your Brain Picked
In the modern world of content marketing, we talk a great deal about the value of “giving it away” and “being helpful” in order to have people tap you for deeper and more custom insights that you can then charge for, either through a product or services. Okay, professionals. We get it. No one really likes to work for free. And yes, it’s really important to set boundaries for yourself and for your business so that you don’t undervalue the work that you do, or undermine the qualifications you have as a professional. Not in a sustainable sense, no.
SOSHABLE | THURSDAY, JUNE 21, 2012
[Marketing] Buying Followers: Yay or Nay?
As a brand, even if you have an online marketing firm working on your social media or not, your Twitter strategy is an important aspect in building your brand. You can buy followers; did you know that? Seems kind of ridiculous, but you can. There are people who swear by it and there are people who are utterly against it. Let’s go over a few things before I let you make your own decision. First off, the amount of followers you have is directly visible to everyone on Twitter. People are hesitant to follow brands if they do not have a fan base. So we have a plus and a minus.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JUNE 27, 2012
[Marketing] Who Is Your Host Neighbor?
Web hosting is a necessity for online marketing. Well, if you want a website, that is, and why would you do Internet marketing without a website? One of the important factors to consider when setting up a hosting account is who your neighbors are. This is important because if you get put on a server that is a bad neighborhood – several of your hosting neighbors are spammers – then you could get a bad reputation by association. Your choice of hosting companies has a lot to do with that reputation. In most instances, that doesn’t cause problems.
SMALL BUSINESS MAVERICKS | FRIDAY, AUGUST 12, 2011
[Marketing] Is Google+ Killing Twitter?
Twitter slowly declines into a niche social media tool aimed at the mobile market. We can speculate about the future, but I think the best thing for marketers to do is to live in the present. A few days ago I made some comparisons between Google+ and Facebook. Specifically, I talked about how Google+ has built in privacy features that Facebook doesn’t and how that could change the social media game. But lately I’ve heard some comparisons between Google+ and Twitter. In fact, some Google+ users are abandoning Twitter. It got me to thinking. Is Twitter old hat? For now.
BARE FEET STUDIOS | FRIDAY, AUGUST 14, 2009
[Marketing] The US Navy is Using Social Media
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Social Media , Video > The U.S. Navy is Using Social Media The U.S. Navy is Using Social Media by Roxanne Darling on August 13, 2009 Here is a brief late night interview with Public Affairs Officer Jason Salata (who manages the @USS_Nimitz twitter account) talking about how the U.S. Navy has jumped into social media in the past several months. Hawai?i
MINDJUMPERS | TUESDAY, MARCH 15, 2011
[Marketing] Howdy From SXSW in Austin, Texas!
Navigate In Social Media With The Social Marketing Compass [infographic]. Tweet Guest blog written by Iben Larsen, who is a cultural anthropologist and MA in Media Science, based in Copenhagen. She’s p assionate about entrepreneurship, networking, personal and professionel development. Currently, she is at the South by Southwest Conference in Austin, Texas, from where she is blogging. You can follow her on Twitter at @ibeniben. Howdy from SXSW in Austin, Texas! It is hectic, and wonderful and none of the people I have talked to have had an overview. The Conference Center.
CONVINCE & CONVERT | MONDAY, SEPTEMBER 14, 2015
[Marketing] 9 UX Strategies to Prevent Cart Abandonment (Infographic)
So how can marketers cure their abandonment issues? Get more content like this, plus the very BEST marketing education, totally free. According to Ripen eCommerce, $3.38 trillion will be forfeited in abandoned shopping carts globally in 2015. highlight to tweet) To put that in perspective, that’s about $463 for every person around the world. While retargeting emails should be a no-brainer, a website that is user-friendly and easily navigable will make it harder for shoppers to leave in the first place. Customer Reviews. Help Options. Security. Call to Action. Navigation. Shipping.
TRADESMEN INSIGHTS | WEDNESDAY, MAY 23, 2012
[Marketing] Insights on How Manufacturing Can Have a Competitive Edge
Eric works as a distribution manager at EJOT UK providing high tension custom fasteners to the aerospace and defense market. The volatile and unpredictable economy we live in today has wreaked havoc not only for consumers but also for businesses and offices in all markets and industries. In the fastener manufacturing market, the level of competition is high and continues to escalate in rampant proportions. Making sure your business is always competitively operating in multinational markets is also very difficult with lots of variables outside of your control.
IMAGINE YOUR REALITY | WEDNESDAY, JANUARY 5, 2011
[Marketing] Why you can’t use social media
They dominate and control the arena of permission marketing to the point that it’s like tying their shoes. They are not always marketers at heart – their number one love is helping people. Editor’s Note: This is a Guest post from Neal Hopps. Just the other day I answered an email from an old friend. He had decided to reach out to me because he was having a very hard time understanding why he wasn’t getting any real traffic to his website from his social media pages. So I decided to take a look for myself. So what’s the problems? Your rich.
THE RELATIONSHIP ECONOMY | MONDAY, AUGUST 2, 2010
[Marketing] You’ve Got the Wrong Measures!
Outside thinking focuses on learning market needs and intents. Do you measure market needs and intents? Production cycle times, process variation, employee productivity, sales, marketing etc. Meanwhile markets have become more and more dynamic fueling constant changes largely because of the influence of technology and communications. Marketing and advertising actions are downstream. The prevailing business philosophy around social media are consumed with measuring everything with the aim of determining effectiveness. Is Measuring Social Relevant?
FEVER BEE | TUESDAY, APRIL 17, 2012
[Marketing] Growing A Community: A Campaign-Based Process
Direct marketing, promotion, word-of-mouth, and search. If you’re trying to reach critical mass, you probably need direct marketing. You might, for example, use direct marketing to reach the first few people to grow the community then switch to promotion and WOM activities for the broader group. There is a process to growing a community. It’s not something that should be left to chance. It should be part of a coherent community management strategy. prefer growth to be campaign based, which means a heavy focus upon growth over a short-period of time. Just Arrived?
GET SOCIAL PR | THURSDAY, AUGUST 15, 2013
[Marketing] PR Tip: Why Your Mission Statement Sucks
I read a lot of websites and marketing literature from all sorts of organizations large and small. Unfortunately, there is a problem with most of them. They don’t have a positioning statement. Oh, sure! Most have mission statements, but the two are vastly different. Veteran public relations agency consultant, David Henderson, writes this: “[Mission statements] are frequently a pastiche of buzzwords designed to sound lofty, reassuring, authoritative and … well, boring.” ” Have you read a mission statement and said to yourself, “So what?” Right?
PUSHING SOCIAL | FRIDAY, DECEMBER 9, 2011
[Marketing] The Best of PS: Twitter, Geeks, Pop Ups and More
There is No ROI in Social Media Marketing bit.ly/szxYga Marketing Links They Didn’t Show You in School bit.ly/s4yzEF The 6 Stages of Exposing Yourself with Content Marketing bit.ly/vMr6O5 Simple Words That Will Help You Build Your 2012 Marketing Plan | Blue Kite Marketing j.mp/uqoObL. Get the kids and gather around. It’s time for the weekly review of what matters this week in Social Media. Or at least what I think is important. First let’s start with the posts this week. The Rise of the Social Geek. Why This Blogger Uses Pop Ups. Tweets and Links.
STEVE RUBEL | SATURDAY, AUGUST 7, 2010
[Marketing] The Age of the Stream - The Steve Rubel Stream
As the age of the stream takes hold, it will force marketers to get more creative about how we break through. advertising essays Lifestreaming marketing media streams trends Permalink Tweet Comments 20 Comments Aug 07, 2009 edward boches said. But a life of skimming means a loss of much rich detail in our personal and work lives.And, as a marketer, the rigor and the details so often represent the difference between success and average.I He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs.
MY CREATIVE TEAM THINKING | TUESDAY, JANUARY 5, 2010
[Marketing] Creativity 2010 - #1
Tags: Creative Brainstorming Marketing Creativity
FIREBELLY | TUESDAY, NOVEMBER 1, 2011
[Marketing] How Broadway uses Foursquare
After all, a rule to live by as marketers is to go where your audience goes. Living in New York, I take every opportunity I can to go to Broadway shows. It really is one of the best parts of living in the city. And when I go, I want everyone in my social media world to know what I’m seeing, so I always take a minute before the curtain opens to check in via Foursquare. Last week, I went to check in at Godspell and found a little orange button in the top right corner of my screen that said “Special Here.” Photo from GodspellBlog.com. Traveling Shows.
SOCIALFISH | THURSDAY, NOVEMBER 11, 2010
[Marketing] Mobile apps are a waste of time for associations.
We’ll know more about the market, and there will likely be more of our fish in the sea, so to speak. * deep breath * There. said it. And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture, and a r eport on global mobile statistics from MobiThinking. believe that associations need to get mobile right, and fast. disagree that apps are the answer. Here are five reasons why. 1.)
TAYLOR MAREK | FRIDAY, FEBRUARY 5, 2010
[Marketing] Building a Personal Brand vs. an Iconic Brand
Every kid from Generation Y to the present has McDonald’s branded permanently in their mind because of the mass marketing effort of McDonald’s. Big Mac – This one product continues to pull in massive sales in part because of a well executed marketing plan. Marketing to the younger generation- You get new plastic toys! Contrary to what you may think, Gary actually does alot more for his wine company marketing-wise whenever he is interviewed. Do you want people to remember you for something you stand for, or remember your brand for something bigger?
SMALL BUSINESS MAVERICKS | MONDAY, MARCH 17, 2014
[Marketing] 3 SEO Trends You Can’t Ignore
Marketing Pilgrim posted an interesting infographic today titled “5 obvious SEO trends for 2014 you’re probably ignoring anyway.” When 56% of mobile users search the Internet using their mobile browsers, that’s a market you can’t ignore. But you also have to think beyond the mobile browser market. ” I agree with. These are obvious trends. And that you are probably ignoring them, but … you shouldn’t be. want to focus on three of these trends. think they are obvious, and I’ve discussed each of them in the past.
SMALL BUSINESS MAVERICKS | FRIDAY, SEPTEMBER 14, 2012
[Marketing] How SEO Has Changed In 20 Years
In the early days of Web marketing, webmasters spent their SEO capital writing impressive meta descriptions and stuffing their web pages with keywords. Article marketing took on a whole new air of importance and website directories were full of useless descriptions for the sake of a good link. Then, along came blogging and social media, videos, mobile marketing, etc. Particularly important was the meta keyword tag. It was not unusual to visit a website, view source, and see hundreds of keywords stuffed into the meta tags that didn’t even appear on the page.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JULY 25, 2012
[Marketing] Is Bing Bowing Out Of Search?
This is going to kill a lot of free SEO tools, and it could very well put a dent in Bing’s overall market share as well. But this move could hurt Bing as much as anyone else – at least, in search market share. In that case, they may not mind losing market share to Google. Microsoft has announced that starting August 1st they will charge for the use of Bing’s API. Let’s face it, pursuing a solid SEO strategy is getting more expensive all the time. Many of them use free SEO tools because they can’t afford the more expensive ones.
KIKOLANI | FRIDAY, NOVEMBER 16, 2012
[Marketing] Fetching Friday – Resources Mashup & Cedar Breaks
Business / Marketing. 20 Stats Every Modern Marketer Should See – Need a stat? Here are 20 modern marketing stats you’ll want to keep close by. Here are the important items your freelancer website needs: 14 Online Marketing Wake-Up Calls from @Avinash – Curious to know what makes Avinash Kaushik (Digital Marketing Evangelist, Google) roll out of bed each morning? Cheap Methods for Attracting New Clients – Marketing your skills to the proper audience will ensure at least a couple positive results. The Resources Mashup.
SPIN SUCKS | THURSDAY, OCTOBER 1, 2015
[Marketing] Q4 is Here: Planning for 2016 is Upon Us
What is your marketing strategy? By Gini Dietrich. Here we are. Fourth quarter. kind of can’t believe it. This year has gone by incredibly fast. But, here we are. It’s time to work as fast, and as hard, as we can to meet (or exceed) the goals we set a year ago…and it’s time to begin planning for 2016. Side note: I just wrote 2017, which makes me wonder if that’s foreshadowing on my part and we should just skip 2016.). year ago, I read Traction and it changed the way I run the business. OK. I am here to tell you, it works. Review Your 2015 Plan.
GAURAVONOMICS | THURSDAY, SEPTEMBER 5, 2013
[Marketing] Future of Money
In the future, we expect niche crowdfunding, microlending and crowd investing platforms to focus on specific geographies and markets, and larger platforms to expand into new areas through organic growth, acquisitions and partnerships. PayPal has 132 million active registered accounts in 193 markets and supports payments in 25 currencies. KBC Bank created the collective intelligence platform The Gap in the Market ( video ) to crowdsource local opportunities for entrepreneurs and reward the best business ideas. Download the Future of Money poster (3450 x 3808). How to Airbnb?
IMAGINE YOUR REALITY | THURSDAY, JUNE 27, 2013
[Marketing] Business Notes – June 2013
It is exhilarating in a way, to be able to hire someone and know they will take care of the work. I’ve done it before, but never for projects I could do myself and I find myself feeling pleased because it’s saving me time and also helping me put a marketing tool into place. 6-25-13 I’ve been busy with my business, and it’s been productive busyness. I’ve been putting into place some of the marketing tools that have been missing up to now. 6-3-13 At a conference I attended over the weekend, one of the speakers displayed arrogance instead of confidence.
ENGAGE | FRIDAY, DECEMBER 20, 2013
[Marketing] Time to Get the ‘Internet of Everything’ on Your Radar
This is the second article in an occasional series on this blog by McMURRY/TMG Content Editor James Alan Miller that will explore the evolution of mobile technology and its influence on business and content marketing. Though still developing, this fledgling trend has the potential to drastically change how your organization targets, markets, creates and delivers content to its customers. If the Internet of Everything comes to pass, and I see no reason to think it won’t, it’ll be a marketing and content delivery game changer the likes of which the world has rarely seen.
WWW.GENIUS.COM | MONDAY, SEPTEMBER 20, 2010
[Marketing] To Create OR To Aggregate, That is The Question
Blog Resources Contributors Academy « 3 Ways to Get Sales to Love Marketing Over 1 BILLION gURLS Served! Barbra Gago Inbound & Social Marketing Manager This year at SXSW there was a lot of talk about content, and not just creation, but strategy. Content Marketing: How Does it Work? Content Marketing Thought Leaders Monday Marketing Term: Content Mapping This entry was posted on Wednesday, March 17th, 2010 at 8:32 am and is filed under Events , Sales 2.0. » To Create OR To Aggregate, That is The Question. This was unsuccessful. Good luck!
DAVE FLEET | THURSDAY, OCTOBER 28, 2010
[Marketing] Win a Ticket to The Art of Management in Toronto
We’re well into the Fall conference season now, and there are some great events coming up in Canada – UnGeeked Toronto (this week) and Mesh Marketing (which Edelman sponsors) are two great examples. Another conference that caught my eye is the Art of Management – a conference focused on management and innovation, rather than my usual marketing niche – on November 15. The event has an amazing line-up : Malcolm Gladwell – best-selling author of Outliers, Tipping Point, Blink etc.
SMALL BUSINESS MAVERICKS | THURSDAY, SEPTEMBER 27, 2012
[Marketing] A Keyword Suggestion Tool You’ll Love
For instance, let’s say you enter “internet marketing.” ” Click on “internet marketing jobs” under Google and you’ll go to the search results page for that search term. Click on “internet marketing secret” under YouTube and you’ll be catapulted to the search results page at YouTube for that search term. Keyword research does not always have to consist of searching for the most searched for keywords related to your niche. Looking for alternative keywords might be well worth your time. Soovle is a real simple tool.
NOWSOURCING | FRIDAY, OCTOBER 31, 2014
[Marketing] Why “I’m just doing my job” Shouldn’t Be Your Mantra
Regis’ social media response team was so swift and incredible for so many guests, their marketing manager was asked to come on stage during David Meerman Scott’s session on real time marketing. And how to be remarkable instead, like this venue. In this day and age where there are so many choices, I could hardly believe the level of service I’ve recently received with a popular airline vendor. felt bad for the person saying it, since it was pretty clear she wasn’t happy with her job to begin with. We are all here to serve each other. first timer. Regis
SMALL BUSINESS MAVERICKS | TUESDAY, MAY 17, 2011
[Marketing] Is Search Privacy Important To You?
You’ll have to test them. I ran a test at both Blekko and DuckDuckGo. I was impressed that SBM was No. 1 at DuckDuckGo for the search phrase “small business marketing minnesota. Of course, I’m No. 1 in both Google and Bing for the same phrase. Are you concerned about search privacy? If so, then you might be interested in two smaller search engines. Google and Bing, the leading competitors in search, store your search data for up to 18 months. But Blekko and DuckDuckGo are banking on you wanting more privacy than that. Good luck in that. search engines privacy search
SMALL BUSINESS MAVERICKS | THURSDAY, JULY 21, 2011
[Marketing] What Is True Reach?
But why does a social media marketer’s true reach often measure lower than their own follower count? Klout users will recognize the metric known as “true reach. Even if you don’t use Klout but are active in social media, you might have heard the term. But what does it mean? True reach is a measure of your target audience’s real strength. For instance, if you follow 100 people on Twitter and each of them follow 100 people, your potential audience is 100 X 100, or 10,000 people. But that isn’t your true reach. It’s your potential reach.
SOCIALNOMICS | WEDNESDAY, FEBRUARY 1, 2012
[Marketing] Facebook IPO What You Need to Know?
Expected market cap of $5Billion. NASDAQ or NYSE choice may be decided on which exchange will give the most in terms of partnerships and co-marketing. Pending Facebook IPO – What You Need to Know: Exchange: Don’t know if it’s NYSE or NASDAQ, in fact Facebook doesn’t even need to disclose when they file. Morgan Stanley will take them public. Expected to go public this afternoon, but may slip to tomorrow. Buy the time the general public can buy a share the price will probably be double of where it started. What will be the stock symbol for Facebook's IPO?
WRITTENT BLOG | THURSDAY, SEPTEMBER 12, 2013
[Marketing] 10 Reasons You Need to Create a Cool Infographic
Content marketing isn’t just about blogging. In fact, there’s a lot of compelling evidence that your inbound marketing strategy should include plenty of visual content. Your site can reap SEO dividends, particularly if you opt to include embed code for other content marketers. Besides, as marketing blogger Fernando Biz points out, many of the links generated from infographic creation are highly relevant, due to the highly-targeted nature of this type of content. Do you create cool infographics as part of your content marketing strategy? they save them.
LOUIS GRAY | THURSDAY, DECEMBER 2, 2010
[Marketing] RSS Addicts Welcome Google Reader to Android
But until yesterday, Reader was conspicuously absent when it came to the Android Market - pushing RSS addicts (like me) to get their feeds another way, be it through the generic mobile interface Reader offered, through an alternate product, or simply just to wait until getting back to the desktop. While many people are saying that Web versions of products should be all you need, consumers have taken strongly to the mobile app mentality best exemplified by the iTunes Store and Android Market. Google Reader has long been the gold standard for feed readers on the desktop.
WRITTENT BLOG | WEDNESDAY, APRIL 16, 2014
[Marketing] How Often Should You Update Your Blog? A Data-Driven Answer
believe that every content marketer should ask themselves a series of questions before determining what is the optimal blogging frequency for them. Best of all, using outsourced content marketing resources allows you the freedom to experiment, and scale up or down until you find the optimal blogging frequency for your own content. 3. However, to avoid the possibility of inconsistent posting, diminished quality or content marketer burnout, I recommend that everyone takes a thoughtful approach to deciding to increase how often they update their blog. Image source : Hubspot.
IMAGINE YOUR REALITY | FRIDAY, JULY 9, 2010
[Marketing] When technology becomes a fetish
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Technology has become a status symbol for many people. To be able to show that a person has the iphone 4 as opposed to a prior version is to show that the person is in, has status, and is able to keep up with the Jones. Each year different companies will produce the latest version of technology. But what if we didn’t?
IMAGINE YOUR REALITY | MONDAY, AUGUST 16, 2010
[Marketing] Are you sacrificing experiences for things?
The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you sacrificing experiences for things? When’s the last time you hiked somewhere new, or visited a new place that you’d always wanted to visit? Are you sacrificing experiences for things?
SOCIALNOMICS | TUESDAY, JUNE 7, 2011
[Marketing] Two B2B Rockstars in Social Media
But how likely are they to follow a marketing agency or tech service? Forrester Research, like Hubspot has realized the benefit of truly engaging with their target market. From personal experience I can say that implementing social media for a B2B is far from simple. It takes way more effort than for a B2C. For example, people are way more likely to “like or “follow a brand like Burberry or Gucci because they love their clothes. little harder, right? Hubspot. Hubspot totally rocks it on both Facebook and Twitter. They share webinars, blog posts, events, and more.
SPIN SUCKS | WEDNESDAY, FEBRUARY 15, 2012
[Marketing] PRSA Response to PR Definition Criticism
And helping current and future business leaders understand and appreciate the vital role of reputation management in their marketing mix. 4. They aren’t particularly “modern.”. Today’s guest post is written by David C. Rickey , chair of the PRSA PR Defined Task Force, in response to Redefining Public Relations by Gini Dietrich. With the release of the three final candidate definitions for public voting, and with the winning definition to be adopted by PRSA, more strong opinions now are being expressed. You hate them. Sweet mother of confusing sh*t.”. Public. Communication.
WHAT SPINKS THINKS | THURSDAY, JULY 26, 2012
[Marketing] Why I Left NYC for SF, and Stayed There
Another important distinction that you need to make if you’re debating which city to build your company in is the consumer market. SF isn’t real. It is very much a bubble of conversation. Establishing a product market fit in SF isn’t necessarily replicable in other cities. The consumer market in NYC will be much more true to form. I have lived in NY my whole live and lived in NYC for almost 2 years. I’ve lived in SF for 3 months. Zaarly moved me out to SF. When my work with Zaarly completed a couple months ago, I had the choice to go back to NYC. But I stayed.
SOCIALFISH | WEDNESDAY, AUGUST 29, 2012
[Marketing] Online Voting: Advantages and Challenges for Associations
This is a guest post by Tim Madsen, marketing manager for Survey and Ballot Systems. —————– Tim Madsen is the marketing manager for Survey and Ballot Systems. What do you think? Is your association using online voting? ———— The Importance of Association Elections. Associations rely on active, energized members to stay vibrant and relevant. One important way that members stay engaged is by expressing their opinions through the power of the ballot. Online Voting and Associations. Advantages of Online Voting: Empowerment.
DANNY BROWN | TUESDAY, NOVEMBER 2, 2010
[Marketing] Drinking From the Kool Aid
Over 140 Marketing and Business Development Ideas for You. One of my favourite marketing bloggers is Jim Connolly. The phrase “drinking from the Kool Aid” is a strange one. Originating from a cult mass suicide , it’s also used to describe belief in perspective. still can’t decide whether I’m a fan of the term or not, but that’s neither here nor there. Either way, if I was to drink from the Kool Aid and share with you, here are ten bottles of Kool Aid that would fill your creative juice needs anytime. hope you enjoy. How to Choose the Right Blog Tool. Read, bookmark, use.