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  • THE WAY OF THE WEB  |  WEDNESDAY, JANUARY 20, 2010
    [Marketing] Last night a cloud saved my life…
    TheWayoftheWeb The digital convergence of media, entertainment, marketing and PR front page archives about RSS Click below for the WayoftheWeb bookstore The Blogroll A Shel of Myself Chris Brogan Currybetdotnet Eaon Pritchard Faster Future Gaping Void Howard Owens Jaffe Juice Jonathan MacDonald KDPaine’s PR Measurement Blog Michael Leis – Digital Strategy Nick Burcher Occam’s Razor Web Analytics blog Only Dead Fish Seth Godin Simon Collister – Networked Society Teaching Online Journalism The Herd The Obvious? Plus Dropbox has a 2GB storage limit for free.
  • KIKOLANI  |  THURSDAY, MAY 19, 2011
    [Marketing] Fetching Friday – Resources Mashup & Camera Battles
    Making Money Online / Marketing / Online Business. Continuing on the photography trend, this video was brought to my attention by Scott at Scott Wyden Imagery in a post about retail video marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Be sure you’re advertising them! Here’s how!
  • SIMON MAINWARING  |  THURSDAY, JUNE 14, 2012
    [Marketing] Huge thanks on our one year anniversary
    It was a New York Times, Wall Street Journal and Amazon bestseller, and strategy+business voted it the Best Marketing Book of 2011 , which was hugely encouraging. So as we look back over the last year, we feel excited about the progress, so grateful for your support, and committed to double down our efforts to help brands become more purposeful and non-profits become better marketers to improve the lives of others. At the risk of sounding like an old man, it’s amazing how time flies. And every effort by an individual or an organization makes a difference.
  • GEOFF LIVINGSTON  |  WEDNESDAY, JUNE 15, 2011
    [Marketing] Books, Brochures and Business Cards
    Unfortunately, these by-products of disseminating (hopefully) noteworthy ideas have become the primary purpose behind many marketing voices’ books. Back before publishers sold their souls to Mephistopheles (and marketers), books used to get published because they were unique, offering completely new views, or different ideas and approaches to older topics. Marketers have awoken to the image value that writing a book brings. And publishers love the fact that marketers pimp their books so well! Will they say that about all marketing authors, too? Rants
  • BILL HARTZER  |  FRIDAY, NOVEMBER 15, 2013
    [Marketing] comScore Search Engine Rankings for October 2013
    'Every month at about this time, I try to post the search engine market share, the search engine rankings, for the previous month as reported by comScore. percent market share. Microsoft own sites, including Bing.com, took some more market share from Google, and now has 18.1 Google’s websites and web properties have 66.9 percent of searches. percent of search queries conducted during the month of October 2013 were performed on sites owned by Google. percent of searches were performed on sites owned by Microsoft. Previously, Microsoft had 18.0 with 2.2 Yahoo! 23.7 %.
  • SOCIALNOMICS  |  THURSDAY, JULY 26, 2012
    [Marketing] WWE vs. UFC: Social Lessons from the Winning Sports Brands
    Social marketing best practice tips and strategic guides are easy to find, but it can also be beneficial to simply monitor the social channel of a successful brand to understand everything they do and why they do it. We did this in our latest white paper, Marketing Lessons from the Top Social Brands , where we used The Fan Page List (dubbed social media’s leading directory) to determine the top brands in sports, retail and services. Thinking about your own social marketing efforts, how do you stack up against your closest competitors? How often? Facebook Fans. 8,857,582.
  • ENGAGE  |  MONDAY, MARCH 17, 2014
    [Marketing] The Truth and (Unintended) Consequences of Our ‘Likes’
    The giddy optimism of our brave new digital world reigned supreme in previous years, with tech gurus and marketers touting the boundless opportunity offered by new technologies. Takeaway for Content Marketers: Consumers are once again apprehensive about sharing personal information online and having their online behavior tracked. Takeaway for Content Marketers: Is our social media distracting us from what is really effective or guiding us to a better answer? Takeaway for Content Marketers: Don’t just give your consumers what they want. What a difference a year makes.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 31, 2012
    [Marketing] 4 Reasons Google Bought Wildfire
    There is most definitely a precedent for this, as Google bought web analytics company Urchin (which was approximately third in the market, the way Wildfire is now). Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Happy day for Gary Vaynerchuk , who was an angel investor in Wildfire). Even though Wildfire had been courted for weeks by multiple suitors, most observers – including me didn’t view Google as a potential acquirer.
  • FEVER BEE  |  WEDNESDAY, FEBRUARY 8, 2012
    [Marketing] Case Study: Shoemocracy (A new online community about shoes)
      * It's also best to avoid the marketing fibs. Throughout this platform it feels like the copy has been written by a marketing flunky than by a member of their target audience. Shoemocracy recently launched an online community for shoe lovers.    It makes for a good case study about the interplay between the elements of social psychology and platform design. So if Shoemocracy was a client, this is what we would tell them:   The Concept. community for shoelovers is ok, but it's competitive. It's a community of interest. qualifier 2}.
  • PROACTIVE REPORT  |  SUNDAY, MARCH 3, 2013
    [Marketing] Is Your Team Ready to Ride the Online Video Wave?
    Ooyala believes the study illustrates the importance of streaming video for marketers. Each year more people are watching video online.  Predictions are that 1.5 billion (yes, with a B) people will watch at least one online video by 2016, says a recently released study by online video technology provider Ooyala. Viewership of branded videos grew 91 percent over the course of Q4 2012. Read the full article >> Make 2013 the year that your brand embraces video.  Making videos is not difficult anymore.  And it is not expensive either.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 16, 2013
    [Marketing] 3 Ways to Use Google to Be Better at PR
    20+ year marketing veteran, Carrie specializes in digital public relations, content marketing, on-page SEO and social media. Ways to Use Google to Be Better at PR is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'I’d like to let you in on a secret that most PR pros don’t think of:  . Some of  the easiest placement opportunities you’ll EVER land for a client  (or your employer) are found using the most common online tool you can think of. Google. It’s completely under-appreciated as a PR tool. You get the idea. It’s fantastic.
  • GAURAVONOMICS  |  MONDAY, JUNE 17, 2013
    [Marketing] StoryStreamLab: MSLGROUP’s Social Curation Software
    We believe that social curation is one of the ten frontiers for the future of engagement for marketers, entrepreneurs and changemakers. 'I am delighted to share that we have launched  MSLGROUP ‘s proprietary social curation software StoryStreamLab at Cannes Lions 2013. helped create StoryStream — along with MSLGROUP’s crowdsourcing software People’s Lab and social analytics software Social Hive Index  – with Pascal Beucler , Narendra Nag and Tushar Bajaj. StoryStreamLab: Social Curation Software by MSLGROUP from MSLGROUP. StoryStreamLab
  • GAURAVONOMICS  |  TUESDAY, DECEMBER 21, 2010
    [Marketing] How To Be Remarkable: Live and Tell Compelling Stories
    As a result of intentionally immersing myself into the community of multi-disciplinary misfits cutting across marketers, entrepreneurs and activists, I have a treasure trove of war stories to tell. In a recent post, I said –  if you want people to talk about you, become remarkable — and mentioned three mantras for being remarkable, for people and for brands: 1. Be intentional in who you are and what you do. Represent the dreams and desires of a community. Live and tell a compelling story. The second mantra for becoming remarkable: live and tell a compelling story. Digg this!
  • JEFF ESPOSITO  |  MONDAY, JULY 8, 2013
    [Marketing] Three Reasons Why Executives Should Tweet For Themselves
    Translation: I don’t understand social marketing, and I’d prefer you to tackle that medium. While I successfully built the company’s blog and social media channels from scratch, those marketing channels went mute after I left the company. While I successfully built the company’s blog and social media channels from scratch, those marketing channels went mute after I left the company. She utilizes a variety of marketing strategies and works with start-ups in the food, health, fitness, social media and consumer industries. 'This is a guest post from Megan Jasin. .
  • TWIST IMAGE  |  THURSDAY, SEPTEMBER 25, 2014
    [Marketing] Blogger Burnout
    don''t do it because some other president at some other marketing agency is doing it. wonder what Chief Marketers Officers would think about being happy with content that is transient? Being successful in social media, content marketing and/or publishing will be, mostly, predicated on a true desire to create. chief marketing officer. content marketing. marketing agency. 'It''s not just blogs. There''s burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. Fatigue always sets in. What gives? write.
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 23, 2013
    [Marketing] The History of Twitter
    Twitter has become a tool that businesses large and small can use to reach their target market, provide customer service, share their unique content and more. The History of Twitter. “This is what the naysayers fail to understand: it’s just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit.” ” -Steven Johnson, author of  The Invention of Air. Twitter is approaching its 6 th birthday soon and the platform has really come a long way from its early beginnings.
  • PUSHING SOCIAL  |  TUESDAY, FEBRUARY 14, 2012
    [Marketing] How to Use the Power of Frameworks to Write Compelling Blog Posts
    Example: “In the old days of marketing, brands were built on personal reputation and one-to-one customer service.  I believe it was the first “self-help” book I ever read. . The title promised access to hidden knowledge – “ The 7 Habits of Highly Effective People. ”  I wanted to be successful and was thrilled to know that I only had to master 7 habits! remember ripping through the book in one day.  Every few chapters I referenced the chart you see to the right.  It was Steven Covey’s framework for elegantly describing the 7 habits. Think About Your Blog Posts. ” .
  • PUSHING SOCIAL  |  TUESDAY, FEBRUARY 14, 2012
    [Marketing] How to Use the Power of Frameworks to Write Compelling Blog Posts
    Example: “In the old days of marketing, brands were built on personal reputation and one-to-one customer service.  I believe it was the first “self-help” books ever read. . The title promised access to hidden knowledge – “ The 7 Habits of Highly Effective People. ”  I wanted to be successful and was thrilled to know that I only had to master 7 habits! remember ripping through the book in one day.  Every few chapters I referenced the chart you see to the right.  It was Steven Covey’s framework for elegantly describing the 7 habits. Think About Your Blog Posts. ” .
  • SIMON MAINWARING  |  MONDAY, MARCH 11, 2013
    [Marketing] Premature Technology Arousal and the emerging mobile world
    Nearly all marketing VPs had spent their last few months and budget trying to tell this consumer story. Guest post from Gary Schwartz who keeps us up to date with the latest in the world of mobile from the 2013 Mobile World Congress in Barcelona. To sum up Mobile World Congress 2013, I will borrow from Peter Marx, head of business development at Qualcomm Labs. Peter talks about an tendency for PTA or (for those in the know) Premature Technology Arousal in the mobile industry. Much of the MWC 2013 floor area at the new Fira Gran Via venue exhibited PTA or Premature Technology Arousal.
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 21, 2011
    [Marketing] How to Effectively Bottle Social Media and Product Integration
    Designed from the ground up to converge social media (the newest of the new) and wine making (the oldest of the old) into one package, include() is an interesting example of crowd sourcing and modern marketing sensibilities. We spend a lot of time as social marketers thinking of ways to get customers to interact socially with products. include() backs it up a step and builds sociability into the product and its marketing from the outset. include() may indeed be the world’s most social wine. An Intoxicating Social Media Experiment. Just what we were looking for.
  • DANNY BROWN  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Around the Web
    Each one offers something different, while still within the realms of business, marketing and good old PR (which seems to have also taken a bit of a backseat here). marketer by trade, he’s also one of the kindest folks I know. What I’d Like to See from Geo-Location Marketing. Here, I talk about geo-location services like Foursquare, and why marketers need to up their game when it comes to creativity on offers and promotions. I’ve had brilliant guest authors here , but not really written too many myself. You can find the whole shebang here.
  • DREW'S MARKETING MINUTE  |  FRIDAY, DECEMBER 3, 2010
    [Marketing] 2011 trends (part 2 of 4)
      Made for China/Emerging Economies:  In 2011, expect an increasing number of ‘Western’ brands to launch new products or even new brands dedicated to consumers in emerging markets. Growth in consumer spending in emerging markets far outpaces consumer spending in developed markets, and Western brands are favored more than local brands in emerging markets. What's actually most interesting about this trend is that these emerging market consumers love when American products are customizes for them.  (levi's with a slimmer fit, etc.)
  • LOUIS GRAY  |  SUNDAY, DECEMBER 5, 2010
    [Marketing] Android Handset Dreams: Devour, Defy, Be a Magic Legend
    Great marketers can find a name that works and stick with it through the line of products, whether it's as pedestrian as the Camry or as nondescript as BMW's 3 and 5-series. Even if you subscribe to the theory that Apple's operating system and hardware is more sexy than its competitive counterparts, the names for its products in the last decade have become pedantically pedestrian. For the most part, one simply puts the letter i in front of a device. The series of i-Products, from iMac to iBook, iBooks, iPad, iPhone, iPod and iLife has become something of an ongoing joke. The Dream.
  • ENGAGE  |  FRIDAY, OCTOBER 25, 2013
    [Marketing] 7 Ways Millennials Could Affect Your Business
    Because as a marketer and manager, I''ve come to realize that it’s critical to understand this increasingly influential generation. As we look for ways to connect with this audience, consider some of their standout qualities, which should influence both the marketing strategies you develop and the ways in which you interact with staff who fall into this category: Millennials grew up with technology. Millennials like a good cause—and cause marketing. 'I took a quiz recently on Pew Research Center’s website that suggests that I have a lot in common with Millennials.
  • LOUIS GRAY  |  TUESDAY, APRIL 19, 2011
    [Marketing] Sonos Launches on Android, and Adds AirPlay to iOS
    Android users can now go get, for the first time, the official Sonos build from the Android Market. Sonos , the company behind the futuristic wireless digital audio players throughout my house, announced the introduction of their long-awaited Android application this morning, bringing multi-room music management to the fast-growing mobile platform. In addition, the company also expanded its iOS offerings by adding support for AirPlay to its iTunes equivalent, enabling Apple fans to send audio from any AirPlay enabled app to Sonos speakers, including YouTube. Music Sonos android Spotify
  • JEFF KORHAN  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] Facebook Applications Dashboard - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « How to Back-Up Your Facebook Information | Main | Facebook Groups Simplified » October 07, 2010 Facebook Applications Dashboard As promised, today I'll explore the Facebook Applications Dashboard - the 2nd of the three new features that Facebook yesterday. Applications and API's You already know that applications are what allow you to customize the functionality of your Facebook profile or page.  Often there are choices.  So, stay tuned!
  • TWIST IMAGE  |  TUESDAY, JANUARY 17, 2012
    [Marketing] Is Google+ About To Make Facebook Frown?
    Now, we're just left wondering if this means we have to add another online social network to our already confusing and busy Digital Marketing efforts. digital marketing. It's time to pay attention to Google+. Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). At the time, the majority of the discourse surrounding Google+ was about whether or not it would be able to compete in a Facebook world. It's the kind of motion that should make businesses stand up and pay attention (serious attention).
  • DANNY BROWN  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] What’s Your Business Playlist?
    PR; Marketing; Creative; Customer Service; Sales; Design – couldn’t they be available from one source (or at least have an option to offer more than one core strength)? I was going through my iPod tunes over the weekend, adding some new ones and building some new playlists. Looking at the tracks, I saw there’s no real genre that stands out as a favourite – there’s everything on there from hard rock to R&B, Motown to 80?s pop, classical arias to hip hop. Quite the mix. It all depends on how the mood takes us at any given time. Different sounds for the need at any given time. Forums.
  • CONVINCE & CONVERT  |  SUNDAY, JANUARY 15, 2012
    [Marketing] 3 Tips to Use QR Codes For Information, Not Destination
    Now, however, all but the most brand-driven and obtuse ads include a URL, in the way that the prior generation of marketers included a phone number, and before them, a street address. QR codes ask a lot of prospective users. Possess a smart phone. Download a QR reader app (or other format like Microsoft TAG). Have the phone nearby and usable when you encounter a QR code (easy in a magazine ad, perhaps less so for QR codes now appearing on highway billboards). Be motivated enough to actually perform behaviors 1-3. I’m not so sure people are ready to abandon written URLs.
  • SIMON MAINWARING  |  TUESDAY, DECEMBER 14, 2010
    [Marketing] Charlene Li on Social technology and Open Leadership: Part 2
    What you see now, which is very gratifying to me as somebody coming out of marketing communications, are companies seeing CSR not as a PR thing but as something that is imbued throughout the entire organization. Building on Part 1 of my interview with Charlene Li (author of Groundswel l and Open Leadership ), here is Part Two in which we discuss the persistent issue of how you convince CEOs to use social media and what they can expect from doing it. SM: How do you answer people that just want to see the profits that social media will bring? It’s the same thing here. You can’t.
  • BILL HARTZER  |  TUESDAY, SEPTEMBER 29, 2009
    [Marketing] Search Engine Optimization Horror Story Contest Launched
    Two SEMPO Institute courses – Insider’s Guide to Search Marketing and Effective Search Marketing: Social Media (value $700). Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. Andy Beal, Marketing Pilgrim. Andy Beal is an internationally-renowned consultant, author, and speaker specializing in online reputation management and internet marketing. Lee Odden, Top Rank Marketing. Do we really need another Search Engine Optimization (SEO) contest ? Digg this!
  • SOCIALNOMICS  |  TUESDAY, JULY 8, 2014
    [Marketing] 10 Perfect Tips to Start a Business Online
    Time for marketing and advertising. In order to achieve your goals of becoming successful, you have to generate more traffic, which cannot be done without proper marketing and advertising techniques. These resources will help you tackle the marketing challenge properly: - Information about online advertising. Advertising and Marketing on the Internet: Rules of the Road. 'The Internet offers so many opportunities, that more and more people are becoming interested in starting an online business by the day. Start exploring your options. You need a domain name.
  • JEFF ESPOSITO  |  SUNDAY, MARCH 4, 2012
    [Marketing] Is your business customer-centered?
    Marketing/PR/Social Media folks who work with customers. This post contains video, click here if you are having trouble viewing. When I first heard of Brian Solis’ End of Business as Usual , I was not all that excited. My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. So when I received a copy of the book in a care package, I debated whether or not to read the piece. need to thank Gini Dietrich for pushing me to give it the ole college try, becuase the book was worth the read. Check out the video above for my full review.
  • KIKOLANI  |  MONDAY, AUGUST 30, 2010
    [Marketing] Does Search Engine Optimization Benefit Your Visitors?
    Internet Marketing Services provided by Vertical Measures. Network Marketing Training from Toni J Young. Whitney Segura’s Internet Marketing Blog. Whether you like SEO or not, I hope you will enjoy my latest guest post “ 9 Search Optimization Tips with Benefits for Your Visitors.&#. These 9 tips are geared toward simple ways to optimize your site for your visitors, not just for search engines, although these techniques might help you get better rankings as well. This guest post is also an entry to the Bad Ass SEO Guest Blogging Contest. 200 Prize Sponsors.
  • MICRO PERSUASION  |  TUESDAY, JUNE 29, 2010
    [Marketing] Blogs are Out of Beta, But Bloggers Should Always Be in Beta - The.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 29 Jun 2009 Blogs are Out of Beta, But Bloggers Should Always Be in Beta via baekdal.com The image above is one of the most important graphics I have ever seen. In fact I stare at it every day on my desktop to remind me that a) there will always be shifts in media and b) one format never supersedes another. So whats next?
  • ONLINE COMMUNITY STRATEGIST  |  TUESDAY, NOVEMBER 10, 2009
    [Marketing] Let the community interview you
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Let the community interview you November 10, 2009 in Community management | Tags: online community On several occasions I’ve shared with you one of the most popular franchises I created and continue to produce in my online community. What I do is interview members over the phone and then transcribe the conversation into a blog post. People love it. answered them all and again, the community loved it. Enjoy! Enjoy! Those are easy.
  • LOUIS GRAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Marketing] Being Genuine Is the Best Disclosure Of Them All
    It's not my place, as a mere tech blogger and Silicon Valley marketeer, to assess the appropriateness of Mike's new fund. Even with the purest of intentions, people have bias, which can rise from an infinite number of sources, be they financial, personal, emotional, career-oriented, or any other. In 2009, the Federal Trade Commission (FTC) tried to step in and provide guidelines for bloggers with conflicts, asking those who received compensation for their efforts to disclose it. His employees have explained they operate independently of his activities. But this topic isn't a new one.
  • DREW'S MARKETING MINUTE  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] The trend report you don't want to miss
    It really is an incredibly insightful tool that will have you thinking differently about not only how you market your business but how you run your business. 11 Marketing Predictions for 2011 (samirbalwani.com). Last year I told you about JWT's ( J Walter Thompson ) Top 12 Trends Report for 2010.  It's by far the most comprehensive and helpful of any of the trend pieces we see this time of year. Here's a quick video peek at their trends for 2011. e-mail subscribers, click here to view ).  So I am grateful that she took the time.   Q2.   Q4.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, JUNE 20, 2013
    [Marketing] Strategies That Build Intangible Value
    Marketers who used to jealously guard their brands are now aggressively courting outside developers with  Application Programming Interfaces (API’s)  and  Software Development Kits (SDK’s). 'The theories around development and execution of strategic management disciplines have evolved over time. We have shifted from long drawn out planning processes around “hard numbers” to real time simulation based on leveraging intangible assets. Peter Drucker  was a prolific strategy theorist, author of dozens of management books, with a career spanning five decades.
  • SOCIALFISH  |  SUNDAY, OCTOBER 9, 2011
    [Marketing] DC/MD/VA Nonprofits: Mark Your Calendars for Nov 9
    The effort seeks to empower nonprofits, not for just one day, but for the long haul with a significant training program so they can become better marketers, who cultivate stronger relationships with donors online. What’s November 9, you ask? It’s Give2TheMax Day and it’s exactly ONE MONTH FROM TODAY! Sponsored by the Community Foundation , the online fundraising platform  Razoo , and the United Way of the National Capital Area , Give2TheMax Day is a one-day fundraising marathon aiming to raise a minimum of $3 million for DMV (DC-Maryland-Virginia)-area nonprofits.
  • SHERRILYNNE STARKIE  |  TUESDAY, JULY 3, 2012
    [Marketing] Social Capital Ottawa
    If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar.  Successful social media marketing to Moms. Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here.  It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social  Capita l conference taking place later this month.  With ‘Are you social?’ related posts: Schmoozfest 2011 United Way Ottawa.
  • WISDOM LONDON  |  MONDAY, APRIL 19, 2010
    [Marketing] When #massivefail = opportunity « Wisdom London
    It’s moments like this is when marketers and communicators are really tested – when the unexpected happens, how do we turn failure into opportunity? Kate Spiers is CEO of Wisdom London Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on April 19, 2010 at 1:24 pm and is filed under brand , marketing strategy , social media with tags brand , business , customer intimacy , customer service , eurostar , marketing , service , volcanic disruption. Wisdom London Creative Communications is our world… « Hey! Free SMS?
  • SHIFT DIGITAL  |  FRIDAY, AUGUST 31, 2012
    [Marketing] Everything You Need to Know About Mobile Websites
    The most popular mobile marketing tactic in use is creating a mobile friendly website. This is important to know if you are interested in location based marketing. Mobile marketing isn’t a fad or trend to be ignored. Do you know what your mobile website looks like from a smartphone? If not, take a close look right now. A poorly designed mobile website is more detrimental than not having a website at all. Going mobile should be one of your top priorities as there has been a huge surge in web traffic (103% to be exact) to leading ecommerce websites over the past year.
  • ENGAGING BRAND  |  WEDNESDAY, MARCH 5, 2014
    [Marketing] Do you spend enough time escalating relationships
    So when we look at social marketing, when we look at how to develop relationships, fans, friends or loyal customers.then we need to take the same approach. 'Ever been at a meeting or at a get together and met someone who you just seemed to click with? Those chance meetings and new friendships are wonderful, exciting, insiring.however that is the start of the relationship. You wouldn''t agree to marry them that night, you wouldn''t agree a major multi million pound deal. No what you would say is let''s meet up again, let''s talk.let''s get to know each other better. We need to connect.
  • SOCIALNOMICS  |  THURSDAY, JULY 19, 2012
    [Marketing] Facebook Facing Mobility Questions Following IPO
    business to debut with a market value of greater than $100 billion. large number of analysts also  believe Facebook can snag a major piece of the Internet advertising market pie. A public stock offering, a marriage to his long-time girlfriend, and questions and more questions. Those are just a few of the things Facebook CEO Mark Zuckerberg has been dealing with over the last month. While Zuckerberg has had a lot on his plate of late, he is no doubt keeping his ears to the ground as to how Wall Street is viewing the now famous IPO. or if we incur excessive expenses [.]
  • SOCIALNOMICS  |  TUESDAY, APRIL 24, 2012
    [Marketing] 10 Ways To Take Your Next Trade Show “Social”
    Companies make a big investment in marketing efforts and travel arrangements; but few, if any, take full advantage of the power and reach of Social Media at these events.  While social media is not a magical marketing solution for business, it is a powerful tool you can leverage to engage your target audience and it should play a role in your overall trade show strategy. Industry trade shows and conferences play a significant role in B2B businesses these days. Its 2012 gang, get with it.  Here are a few great ideas. Start with video.  Free tee shirts aren’t going to cut it. 
  • SOCIALNOMICS  |  SATURDAY, FEBRUARY 5, 2011
    [Marketing] Super Bowl Ad Sneak Peak – GM Pre-Releases Spots via Facebook
    This is a smart way to use social media to amplify the companies existing marketing efforts. Recommend Book: The New Rules of Marketing and PR. As we reported a few weeks back, GM hired Big Fuel out of Detroit to handle their social media activity. GM is stepping up their social media efforts — starting with their flagship brand Chevrolet. GM has pre-released their Super Bowl advertisements via Facebook and YouTube. You can view them here. So, it appears my opinion is a shared one. This may halo their other advertisements.  By  Erik Qualman.
  • KIKOLANI  |  TUESDAY, APRIL 13, 2010
    [Marketing] HootSuite for Blogging – Twitter Management for Bloggers
    Get More from Twitter – Twitter Marketing eBook Review. HootSuite offers many great features that can aid bloggers in managing their Twitter accounts for blogging uses including promotion, monitoring, keyword tracking, reputation management and more. The following are reasons I chose to use HootSuite as my primary Twitter management tool, and the ways I use it to help in my blogging. Inside Kikolani’s Twitter Management for Blogging in HootSuite. Accessibility. This is the reason I chose HootSuite in the beginning. you can just login to your account and you are all set.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Marketing] [Video] How the Social Employee Fuels the Brand #SocBiz
    The Möbius strip is a nifty object—like a little embodiment of infinity—and its unique properties make it an excellent analogy for how modern marketing communications should operate. Solis’s observations come during a blog post and video interview with Porter Gale, former VP of marketing at Virgin America (@ VirginAmerica ). This is a good reminder for all those marketers chasing ROI that it’s important to keep an eye on long-term returns rather than just short-term. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company.
  • SOSHABLE  |  WEDNESDAY, OCTOBER 19, 2011
    [Marketing] Pakistan Emerges as a Social and Mobile Player
    Contrary to the general belief and opinion, Pakistan is one of the fastest growing markets for Digital Media with an approximate 20 million people using internet, 72% of online Pakistanis maintaining profiles on Social Networking sites and spending an average of 2 hours on Facebook every day. The success story of the Page can also be demonstrated through the praises mentioned for Samsung Pakistan in many Marketing and Advertising Magazines including Aurora and Synergyzer in their Annual Issues (2011). Social Freshness pakistan world
  • LAUREL PAPWORTH  |  SUNDAY, AUGUST 5, 2012
    [Marketing] Facebook Intensive Class – Computer Class, 1 Day
    Learn how to add Business Apps, Use marketing Intelligence tools, Advertising, and make sure your Facebook is Optimised (FBO) for your customers newsfeed. Use Facebook to explore  marketing intelligence. Looking for a very indepth Facebook class? Not just building “likes” and “shares” but also competitions, coupons, adding shopping baskets and tickets, analysing FBO (Facebook Optimisation and  so on? Course Agenda. COMPUTER COURSE: Facebook has one billion members – are you ready? This is a very practical workshop.  . Session Details. Please pass on!
  • SOCIAL WAYNE  |  SATURDAY, AUGUST 7, 2010
    [Marketing] This Week In Location: 28 Location-based articles you may have missed to stay current in the location space
    23 location-based terms every marketing agency and business should know. Another week of location-based news from the past seven days. It may not have been as exciting as last week but with rumors of @Google buying @Gowalla and both Gowalla and @FourSquare updating their profile pages there still was a lot of location-based post and announcements published. For instance TriOut founder @lawpower showed a screenshot of the next version of the @TriOut iPhone app and we also saw two location-based infogrpahics published. Another location-based app/platform announced called @Shopkick.
  • KIKOLANI  |  MONDAY, JANUARY 7, 2013
    [Marketing] SEO on the Go
    It also offers a complete set of Internet marketing tools lacking in some SEO apps. This is a guest post by Christy Wilson. No longer tied to a desk to create and manage our websites, an explosion of apps enters the scene, freeing us to track SEO strategies almost anywhere. While the well-designed and properly executed apps give us all the information we need quickly and are sized properly for smartphone screens, the poorly designed apps are nothing but a headache. And, there are a couple of surprise SEO apps here you’ve likely never heard of. Get Started Using SEO Quake SEO Extension.
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 28, 2013
    [Marketing] 18 Things For Which I Give Thanks
    am thankful for the corporations and agencies who trust me and the Convince & Convert crew to help and support them in digital marketing, in some cases for many years. am thankful that Youtility is becoming part of the marketing conversation, and that companies are recognizing that helping beats selling. am thankful for the many companies and meeting planners who choose to have me spend time with their groups, talking about Youtility and other digital marketing trends. 'image from BigStock.com. Your faith in me has built this company, and puts food on all of our tables.
  • SPIN SUCKS  |  MONDAY, AUGUST 30, 2010
    [Marketing] Paying Employees for Innovative Ideas: Why It Doesn't Work | Spin.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 30 2010 Paying Employees for Innovative Ideas: Why It Doesn’t Work By Gini Dietrich | Email | Print | 25 Comments | Last week I had the pleasure of meeting Christopher Burgess in person. Cool idea, right? vehemently disagree. Don’t get me wrong. HAHHAA!!
  • WISDOM LONDON  |  TUESDAY, JUNE 1, 2010
    [Marketing] Are we now social consumers? And where are the social businesses?
    There is one notable exception though …Starbucks who seemed to have grasped the concept of social media marketing well and of course everyone loves a cuppa. Wisdom London Creative Communications is our world… « Wisdom London’s World Cup Triumph ‘I want doesn’t get’ – or does it? What I want from online retailers » Are we now social consumers? And where are the social businesses? I’ve noticed something about the way I decide what to spend my money on. It’s changing. I think I’ve become a social consumer. Experiences count.
  • TWIST IMAGE  |  TUESDAY, APRIL 3, 2012
    [Marketing] The E-commerce Tipping Point
    Recently, a very senior marketing professional who works at one of the world's largest corporations was recounting a story of how they saw a postal truck outside of their corporate head offices in Silicon Valley, and every single parcel that was being offloaded from this truck was from Amazon. marketing professional. The business of selling is about to get a whole lot more interesting. When you think about e-commerce, how does it make you feel? He thought to himself: "this is the what retail looks like in 2012." " It's big but it will become a whole lot bigger.
  • SOCIALNOMICS  |  FRIDAY, JANUARY 4, 2013
    [Marketing] Reasons to know “Why Social Media is failing your business”
    Blogging Quantity and Quality: One of the major strategies of social media marketing is to post content on a regular basis. But make sure to start any campaign or marketing way advance before coming to actual event. The most interesting aspect about social media marketing is that it can be managed within a short time and can give huge exposure. Failing at social media is not uncommon for any business. Moreover, the fault might be due to a number of reasons. Here are some of the reasons that it might be failing your business and may need some urgent attention and action.
  • KIKOLANI  |  FRIDAY, NOVEMBER 12, 2010
    [Marketing] Fetching Friday – Resources Mashup, November Discounts & Life on Facebook
    Making Money Online / Online Marketing. Affiliate marketing for beginners – an interview with Corbett Barr. How to increase sales with video marketing – interview with James Wedmore on video sales letters and their effectiveness. This post is part of a weekly series, Fetching Friday, featuring the resources mashup, a great discount code for November, and life on Facebook on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Facebook.
  • GAURAVONOMICS  |  SATURDAY, APRIL 23, 2011
    [Marketing] Mumbai Mirror Story on My Off Consumption Experiment
    He helps brands market themselves better, which seems ironic considering he pimps products while preaching anti-consumerism. For the marketer on the go, his resolution is bolstered by the trend all over the world to focus on experiences instead of ownership. Mumbai Mirror recently did a story on my Off Consumption experiment. The story has its usual share of misquotes and mistakes, including calling me an entrepreneur, but it makes for interesting reading. Here is the full text of the Mumbai Mirror story: Lose dead weight. Namrata Bhawnani. Friday, April 22, 2011. Object-ive.
  • ENGAGE  |  THURSDAY, MAY 5, 2011
    [Marketing] All the News That’s Fit to Ignore
    The hottest trend in content marketing is sharing. Creating quality material people want to post on Facebook, Retweet, bookmark or re-post is the best way to increase your marketing sphere of influence. M y mom sold my trumpet a couple months ago on EBay and you probably couldn’t care less. Sure, it was a big moment for me – I’d been playing for about one third of my life and the proceeds of the sale would help out my family – but for the rest of the world it was about as interesting as well, some random guy selling a trumpet. Has anyone written something nearly identical?
  • SOCIALNOMICS  |  SATURDAY, AUGUST 2, 2014
    [Marketing] How to Maximize Social Media Exposure in the Construction Industry
    According to a survey conducted by the Construction Marketing Association , 97% of construction professionals were active on social media in 2013, a 7% growth from 2012.  'When “business” and “social media” are mentioned in the same sentence, the construction industry is one that does not immediately come to mind. After all, the construction industry does not possess an immediate tech-hungry and youthful demographic, like a hot new mobile app or upcoming action film would. To maximize social media exposure, construction professionals should keep the following tips and facts in mind.
  • SOCIALFISH  |  FRIDAY, SEPTEMBER 30, 2011
    [Marketing] What Does the New Facebook Mean for Brands?
    ClickZ )   Facebook itself is steering marketers toward Sponsored Stories  ( MediaPost ). This post by my friend Tonia Ries of the Realtime Report was so comprehensive that instead of doing my own version of  a summary of Facebook-related analysis, I asked her if I could repost it here for you. Enjoy, read all the links – but don’t freak out. Let the changes percolate for a while. We’ll see what happens and we’ll post more about the implications later. Many people hate change–but  some see it as an opportunity   (Smart Brief on Social Media ). Feeling long-winded?
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 20, 2014
    [Marketing] The Science Behind a Compelling Social Media Campaign
    '“Setting up a social media campaign is a piece of cake,” said no marketing professional ever. And when it comes to going viral, which is every digital marketer’s dream, you have to tap in to that story-telling element in addition to making it share-worthy. You’ll also likely be balancing tasks such as writing blog content and other marketing tactics, so you’ll feel like you’re flying by the seat of your pants without a plan. When it comes to social media-based campaigns, it involves a lot more than just posting content and waiting for the likes and comments to rack up.
  • ENGAGING BRAND  |  MONDAY, NOVEMBER 30, 2009
    [Marketing] 10 Most Listened to Podcasts - The Engaging Brand
    decided to do 2 lists - 1) Most popular shows and 2) Most popular shows produced in 2009 Since the show began Ann Rusnak on Thinking Outside the Clock David Phillips on Social Networking Connie Reece on Conversational Marketing Martin Lindstrom on Sensory Branding Deb Knupp on Developing Relationships In 2009 Susan Gunelius with Tips on Business Writing Sydney Finkelstein on Why Good Leaders Make Bad Decisions Costas Kataras on Are we facing the death of the brand Roz Savage on Facing the Fear Roy Spence on Its not what you sell Wonder what you favourite show is? Would love to know?
  • LAUREL PAPWORTH  |  TUESDAY, AUGUST 3, 2010
    [Marketing] Election 2010: GetUp Tony Abbott Mashup
    is a bust – Advertising doesn’t work (7) Video 3.0 – Social Video (3) Training: Social Media Marketing Campaign course (15) Social NETWORKS are much more than Social MEDIA (6) Social Media Monetization and Revenue (34) tagged in Australia , election , getup , Politics , social media , social networks , tony abbott , women , youtube 16 Comments → Facebook comments: 19 Tweets 16 Comments Already Post Rss Feed Comments Rss Feeds James I says: August 9, 2010 at 7:30 am Thank you for making this ad with Tony’s comments. That’s how it works. What do you think?
  • PUSHING SOCIAL  |  FRIDAY, FEBRUARY 3, 2012
    [Marketing] 5 Surreal Articles on Blog Mastery
    10 Content Marketing Goals Worth Pursuing. It’s been a surreal week girls and boys. For the last couple of years I’ve been hanging out on the Y-List of Social Celebrities. This week for 15 minutes, I hung out in the A-List foyer. Thank you to everyone who nominated Pushing Social for the Social Media Examiner Top 10 Social Media Blog list. We made it. Now let’s get back to creating compelling stories that attract readers, do good, and earn a profit. Blog Spotlight. love showering love on folks that take their blog seriously. Here’s how to get your love. Got Drama?
  • TWIST IMAGE  |  SATURDAY, AUGUST 31, 2013
    [Marketing] Public Displays Of Affection (CTRL ALT Delete style)
    Cleveland, Ohio - Content Marketing World happens September 9th - 12th, 2013. The event is being put on by BlueHornet , and it''s all about email marketing in an omni-channel world. This could well be a line-up for the ages, as I get the chance to share the stage with Michael Gerber ( E-Myth ), Chris Guillebeau ( The Art of Non-Conformity , The $100 Startup and World Domination Summit ), John Jantsch ( Duct Tape Marketing , The Referral Engine and The Commitment Engine ), Jonathan Fields ( Good Life Project ) and Stephen Shapiro ( Best Practices Are Stupid and Personality Poker ).
  • DIVA MARKETING BLOG  |  WEDNESDAY, DECEMBER 23, 2009
    [Marketing] Stories From Smaller Nonprofits: Isipho
    Throughout December Diva Marketing will highlight stories from smaller nonprofits.   He does marketing and fundraising, and is always spreading the word about Isipho. My dad has worked in digital marketing for a long time, and I’m 15, so I’m on it all the time. Yes, Virginia there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know they abound and give to your life its highest beauty and joy. Francis Pharculles , The Sun There are people who play Santa year long. My name is Miranda Lynch. It was really overwhelming.
  • FRESHNETWORKS   |  MONDAY, OCTOBER 18, 2010
    [Marketing] Three tips for resourcing social media in B2B businesses
    Here are 3 tips to get the ball rolling: B2B managers need to find candidates who have spent adequate time in both sales and marketing positions and can present a clear understanding of how he or she will help to impact the bottom line using social channels. Guest blog post by Matthew Schwartz, editor of Follow the Lead , a blog on b-to-b search engine ZoomInfo. As the use of social media grows within B2B businesses, there is increased demand for companies to hire in-house social media resource. For many B2B organisations, this will mean creating an entirely new position. Tweet This!
  • KIKOLANI  |  THURSDAY, APRIL 12, 2012
    [Marketing] Channel Partners Conference & Expo Vegas 2012
    The primary industries of attendees are certainly not blogging or online marketing. Accelerating performance in leadership, sales, time management, and marketing. Last month, I received an all-expense paid invite to the Channel Partners Conference & Expo in Las Vegas from Time Warner Cable Business Class (who I never realized offered web hosting and an array of other services for small businesses ). Unfortunately, it was a bit too short notice to make the trip (although a few nights at Caesar’s Palace was quite enticing), so I thought I would check out what I missed out on.
  • ENGAGE  |  FRIDAY, OCTOBER 21, 2011
    [Marketing] Born to Write: 3 Lessons from Rock Stars to Writers
    Image: wonker ] If you liked this, try: Launch: Rock World Magazine Fighting Words: Marketing Lessons From the UFC Lessons In Social Capitalism. I t’s rare that I’m surprised by music. am a product of my father’s musical tastes, so as a teenager, I was baptized by Neil Young’s “ Everybody Knows This Is Nowhere ”, Jethro Tull’s “ Aqualung ”, and the Moody Blues’ “ Tuesday Afternoon ” , rather than new releases by Foo Fighters or the Red Hot Chilli Peppers. Call it snobby, but I have a pretty high standard when it comes to the music I listen to. Don’t settle for mere words either.
  • ARI HERZOG  |  TUESDAY, SEPTEMBER 11, 2012
    [Marketing] Sept 11 is Back
    When he's not blogging, Ari helps brands improve their digital media marketing. I don’t want to write about 9/11 again. There is nothing I can write in this blog post today that I didn’t write 365 days ago. Return there. Read about where I was when an airplane was crashed into the World Trade Center. Watch the original and unedited TV footage. Learn why the FBI saw my name on their terrorist list. And, rediscover the box. Go back to September 11. Please continue reading Sept 11 is Back and leave a comment if inspired. Got a question? Need help? Contact Ari today! Musings
  • ARI HERZOG  |  WEDNESDAY, JULY 11, 2012
    [Marketing] Why Facebook Will Be Right Back
    When he's not blogging, Ari helps brands improve their digital media marketing. Fresh on the news that Facebook may create a jobs board , I was curious what opportunities were available at the social network. scrolled to the bottom of the homepage, clicked the drop-down arrow, and selected ‘Careers’ from the pop-up window. Please continue reading Why Facebook Will Be Right Back and leave a comment if inspired. Got a question? Need help? Contact Ari today! Media Facebook
  • ARI HERZOG  |  WEDNESDAY, JUNE 20, 2012
    [Marketing] Reviewing 10 Restaurants on Facebook
    Facebook is an excellent marketing platform for a restaurant to help it increase brand awareness, recruit new customers, and empower patrons to network with each other. But which restaurants are doing a great job and which need help? Using my hometown of Newburyport, Massachusetts as a backdrop, I review five local restaurants — The Grog , The Port Tavern , Ceia Kitchen + Bar , Loretta Restaurant , and Enzo Restaurant + Bar — and compare them to each other and to five national chains. Please watch my video review and post your feedback below. Picture by Matthew Hull.
  • ARI HERZOG  |  THURSDAY, SEPTEMBER 22, 2011
    [Marketing] Explore My Brand New Facebook Timeline
    Ari Herzog provides social media marketing and editorial services. Less than 12 hours ago, Facebook management spoke at an annual conference about the planned release of a new feature to your profile called Timeline. The screenshot above shows the new look. This short exploratory video elaborates… Follow my lead and learn how to set it up today. Be warned, though: Only other Facebook application developers will be able to see your profile (for now). It will be launched to the world over the next few weeks. Thank you for reading! Sign up for his email newsletter and send a tweet.
  • GET SOCIAL PR  |  MONDAY, AUGUST 23, 2010
    [Marketing] Common Words Work Better in New Media Public Relations
    never write policeman because I can get the same money for cop.” – Mark Twain When I directed marketing and communications for a wealth management firm, the CEO I worked for was very good at avoiding jargon when we spoke, and that was a good thing. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Common Words Work Better in New Media Public Relations August 23, 2010 New media public relations is more about the message than content. It’s simple, really. Don’t believe me? What if Mark Twain told you the same. Actually he does. found the quote.
  • GET SOCIAL PR  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] How to End the Recession for Good!
    You have to solve a problem to go to market early and succeed. Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson How to End the Recession for Good! September 22, 2010 We’ve heard the recession is over. But is that hype? While Bernanke and others say it is, the U.S. Department of Labor tells a different story. whopping 9.6% of Americans are out of work. Why is that? Have we lost our American way? Are we lazy? For some of us, that’s true. Many have lost their way. Some are lazy. But not others. Recently I heard Nick Carter of AddressTwo speak.
  • SPIN SUCKS  |  TUESDAY, JULY 13, 2010
    [Marketing] LeBron James: A PR Nightmare | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 13 2010 LeBron James: A PR Nightmare By Gini Dietrich | Email | Print | 37 Comments | I know none of us want to give any more ink to LeBron James , but I have something to say about the PR nightmare he created for himself. Early in our marriage, I politely listened.
  • BILL HARTZER  |  THURSDAY, JANUARY 6, 2011
    [Marketing] Is Quora the Next Social Media Star?
    Honestly, I have not seen so many social media experts flock to a social media web site since all of my social media and search engine marketing buddies flocked to Twitter. For questions that are borderline between serious and not so serious (like social gaming), there was a mix of questions asking how to better market a social game along with questions pertaining to favorite social games, and top scores. Recently, I have had an influx of Quora friend requests in my inbox. So, I started my quest to find out exactly if Quora.com is the next social media web site to go mainstream.
  • LOUIS GRAY  |  THURSDAY, JULY 7, 2011
    [Marketing] Billions of Awesome Pieces of Content Served Daily?
    Disclosure: I am vice president of marketing at my6sense, a Paladin client. Mark Zuckerberg, Facebook CEO, and Barack Obama, USA's interim CEO, dueled for attention this morning in what turned out to be an intriguing one-two punch on the state of social globally and then then the state of the nation broadly. Zuckerberg promised us something "Awesome", while Obama dueled with opposing party leaders claiming he didn't keep his own promises. Not bad considering both were completed before noon Pacific. billion. Per day. Just on Facebook. Think about two other things Zuckerberg said today.
  • SOSHABLE  |  THURSDAY, JANUARY 24, 2013
    [Marketing] The Minimalist’s Guide To Social Networking
    You don’t need to spend 8 hours a day shuffling from network to network to be successful marketing your business online. They’re everywhere. Lately we can’t get on the computer without hearing about the start of a new social network. Usually the news comes in the form of a blog post from a guy with thousands of Facebook fans and Twitter followers telling us exactly what we need to be doing. m here to tell you to hang on to your collective groan. Despite being inundated with noise to the contrary, you may not have to register on that new network. It’s a trust thing. Here’s a suggestion.
  • SOCIALFISH  |  THURSDAY, AUGUST 14, 2014
    [Marketing] Association Social Media: NASTAD
    Association Social Media: ASCD BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups 3 Reasons Why Content Marketing Doesn’t Work for Associations ePatient 2015: Healthcare Associations, Are You Ready? ——————— Please welcome Meico Whitlock, Senior Manager, Communications, at NASTAD , the National Alliance of State and Territorial AIDS Directors. 1) First things first –  in what department in your organization does your role sit? Who do you report to? Meico:  We don’t have a formal department for the work I do. More like this.
  • JEFF KORHAN  |  FRIDAY, JULY 22, 2011
    [Marketing] Google Sees a Web of People
    As a marketer, you know that when it comes to business today the web is central. Google VP of Social Vic Gundotra admits that a web of pages is nothing without the context of the people associated with them. If you have time to watch the 30 minute video above, you will gain some valuable insights about Google’s future plans for their suite of services. It’s a web where Google controls nearly 65% of all search results. That alone is why they have my attention – and why I am sharing my insights from this video interview. Collaborate with Your Customers and Clients.
  • SOCIALNOMICS  |  THURSDAY, MARCH 7, 2013
    [Marketing] 7 Ways to Network On Twitter
    – Mark Johnson is a freelance writer specializing in social media and online marketing. Twitter has grown by leaps and bounds. It’s no longer just a place for teens to Tweet about their shoes, it can also be a great place to network with others. Whether you want to grow your business or connect with people to land a job, Twitter is a great social networking site that every professional should be using. However, it should never be a site that is used solely for the purpose of gain. Not to mention that you’ll get more out of the experience. Account for Your Actions.
  • LOUIS GRAY  |  SUNDAY, SEPTEMBER 5, 2010
    [Marketing] The Retail Experience Continues to Lag Online Convenience
    Since then, baby number three, Braden, has arrived, ahead of schedule , and you also saw the news of my VP of Marketing role at my6sense. The best Web sites in the world with top notch customer service make things happen, and those dinosaurs that act as if the Web is just a marketing brochure aren't going to keep their edge for too much longer. The last few months in the Gray household have been ones of change. As discussed previously, we tapped Redfin to help us with our home search, and finally found a fantastic place. So change is in the air, indeed. So our rooms remain empty.
  • KIKOLANI  |  WEDNESDAY, AUGUST 17, 2011
    [Marketing] How Personalized Search Should Affect Blogging Strategies for Ranking
    This is a guest post by Leo Dimilo who has been an online marketer for over a decade and has quietly been earning a living online. couple years ago, I wrote an SEO article for Kristi and Kikolani called unlock your marketing genius to make money online. Why Social Should Suddenly Matter to Bloggers and Marketers Alike. Problogger (who already ranks for the search term) shows up as usual BUT Darren Rouse, whom I follow in a couple of my marketing circles shared this and search shows it. Fast forward to today and I am ready to eat crow. Why the sudden turnaround?
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, FEBRUARY 13, 2011
    [Marketing] Is Your Customer Service Up To Scratch?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? » Is Your Customer Service Up To Scratch? Customer service is one of the most important issues when it comes to reputation management. Handling customers’ queries and problems quickly, quietly, and efficiently is a must in today’s online world. It takes only one disgruntled customer to have their say on a social media site and every other disgruntled customer will join them.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, FEBRUARY 26, 2011
    [Marketing] Content Farms: Did Google Go Far Enough?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? What’s A QR Code And Is It Contagious? » Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results. Pardon the digression. The No. You tell me.
  • SPIN SUCKS  |  FRIDAY, APRIL 29, 2011
    [Marketing] #FollowFriday: Mack Collier
    For example, if you’ve read this blog for any amount of time, you know that customer evangelism, music marketing, and blogger outreach programs are some of the topics I am interested in.  A self-professed introvert , Mack Collier is one of the smartest people in the blogosphere (and I’ll bet HE wouldn’t make fun of my Royal Wedding obsession!). social media strategist, speaker, and trainer, Mack also is the founder of  BlogChat , a Twitter chat all about blogging. Even if you can’t attend live on Sunday nights at 8 p.m. It’s ‘Mack’.  My advice?
  • ENGAGING BRAND  |  SUNDAY, JUNE 26, 2011
    [Marketing] 7 Crowdsourcing Sites for Brands
    This site also offers other services, like market research, knowledge management, creative consulting and so on. Most weekends I publish a guest post from a reader who wants to share their thoughts on branding - if you have one for our community email it to me at anna@theengagingbrand.com.here is this weeks. Branding can be expensive. Branding takes real expertise. Yet even small business owners can now afford quality branding services thanks to the concept of crowdsourcing. PickyDomains.com It all starts with a name and finding great domain name nowadays can be really tough. Sorry ?we
  • BRASS TACK THINKING  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Changing Your Habits in 3 Steps
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Changing Your Habits in 3 Steps August 11, 2010 | by Tamsen McMahon View Comments Our habits shape us. They’re the actions we repeat, over and over again, that make us who we are. They come in many forms. Our routes to work. Our patterns of speech. What we eat. Or drink. How we approach a challenge. How we spend our days. There are times, of course, when we want to change a habit. But But we can’t just stop them. Into change.
  • VIPER CHILL  |  WEDNESDAY, AUGUST 4, 2010
    [Marketing] VIP Access: The VIPerchill Business Plan
    haven’t owned Cloud Living for almost a year now, so it would be nice to have one to my name, but there are just far too many of them on the market for me to take many of them seriously. More specifically, web software for internet marketers. Though I think ranking 4th for ‘Viral marketing’ is quite an achievement, so far). created a few web based products in the past but my error was not doing enough market research. Email Marketing? Jonny Reply Alan says: August 7, 2010 at 8:42 am Another internet marketer moving to Thailand. Cheers!
  • DREW'S MARKETING MINUTE  |  SATURDAY, APRIL 16, 2011
    [Marketing] A week of many perspectives
    And I occasionally will share my thoughts on some none marketing/branding related sites as well. invite you to check them out and join in on the conversations… Taglines and Brand Equity : In this post over at Marketing Prof’s Daily Fix, about taglines and brand equity , we’re discussing the National Pork Board’s decision to completely discontinue use of The Other White Meat and change taglines again. The many sides… As you may know, I am a regular guest blogger on a couple sites beyond this one. click here to view post ). click here to view post ).
  • SPIN SUCKS  |  FRIDAY, AUGUST 20, 2010
    [Marketing] #FollowFriday: Doug Davidoff
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 20 2010 #FollowFriday: Doug Davidoff By Gini Dietrich | Email | Print | 3 Comments | If you own a business, lead a business, want to own or lead a business someday, or are in sales or business development, then The Fast Growth blog is a must read. Thanks.&#
  • SPIN SUCKS  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] #FollowFriday: The Bike Whisperer | Spin Sucks
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm? It’s no secret that I’m an avid cyclist so this shouldn’t come as a big surprise. But, even if you’re not into cycling, this feat is something everyone should experience, even if it’s just from the periphery. The ride began this past Sunday in Santa Barbara, Calif., and he’s already ridden into Arizona, through the Mojave Desert.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, NOVEMBER 29, 2010
    [Marketing] “Social” Attitudes, Attacks & Popularity
    Tags: Attention Factors Business Factors Change Factors Disruptive Factors Market Factors Media Factors Relationship Economy Strategic Factors Systemic Factors Aggression behavior patterns bloggers critical issue danny brown main stream media channels self righteousness social attitudes stream media
  • DANNY BROWN  |  SUNDAY, DECEMBER 26, 2010
    [Marketing] Out With the Old…
    couple of months ago, I launched For Bloggers By Bloggers as part of Bonsai Interactive Marketing’s online projects. As for this blog, I’ll be concentrating more on you – your use of social media, how you can use it in your marketing, your customer service, your employee culture and more. … And in with the new, as the saying goes. Seems kinda apt for some of the changes coming this way in 2011, at least as far as this blog is concerned. In the next few days, I’ll be putting the new design live on here. Cheers!
  • SMTHREE  |  FRIDAY, OCTOBER 1, 2010
    [Marketing] Social Media: 3 things to consider
    They can function as ‘free’ market research. The biggest concern I field from clients – be they nonprofits or small businesses – is their fear of being flamed in social media. They understand that social media is out there for all to see but they want to accentuate the positive and avoid the negative. counsel them to view potential negative comments as opportunities to improve their brand. No matter how great you (think) you are there is always the chance you’ll make a mistake. For those times you need a plan of reaction. That plan should NOT include this.
  • ENGAGE  |  TUESDAY, NOVEMBER 12, 2013
    [Marketing] Busting Through Security
    What was once a primary source of data for Internet marketers has now become essentially useless. While Webmaster Tools will not provide a direct replacement for the keyword reports in Google Analytics, it can still provide enough supplemental data to help you steer your search-engine marketing campaigns, and even give you insights into metrics not available in analytics, such as impressions and average position These recent changes have made it difficult to gain organic keyword insights through Google Analytics. Google Webmaster Tools to the Rescue!
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