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  • SOCIALNOMICS  |  TUESDAY, DECEMBER 2, 2014
    [Marketing] Trade Publications Click with Instagram
    picture is worth a thousand words, which is why thousands of businesses across the country and around the world use Instagram for their marketing endeavors. Visual Marketing Goes a Long Way. Although print marketing has been the standby for decades, it simply doesn’t hold a candle to the visual image. Visual marketing, like the kind Instagram provides, brings your trade publication to life. When it comes to photographic success, let Instagram help your publication reach new marketing heights. It’s Free. Yes, Free. Insta-Engagement.
  • TWIST IMAGE  |  FRIDAY, JUNE 19, 2015
    [Marketing] Is Television Lying To Us?
    TV marketers can optimize their spend by leveraging data sources, including high-frequency consumer interactions like website visits and inbound calls, to improve TV advertising performance. That's a fair conclusion (maybe even an obvious one), but it all seems a little confusing to me (and, yes, I'm a biased digital marketer). So, what do you think? Is television lying to us? Last week, AdWeek published an article titled,  Why TV Is Still the Most Effective Advertising Medium. I had three thoughts immediately enter my mind: Google AdWords. YouTube. Netflix. Does the data lie?
  • NOWSOURCING  |  THURSDAY, AUGUST 28, 2014
    [Marketing] How Do Optimists Stay Inspired?
    speak from experience: we’ve recently moved to a new office and been trying to expand into new markets which can be a stressful situation. Think of it as the Chicken Soup for the Marketer’s Soul. It’s not always easy to be an optimist. That said, many of you know of me as a pretty big optimist and often try to cheer on people around the Internet. You might think it’s exhausting to keep up such a pace – guess what? It is! People on the Internet are so cynical; just read the comments on any article. Good question. Let me tell you about my friend Dave.
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 8, 2011
    [Marketing] A Day I’ll Always Remember
    As the subtitle indicates, the book presents 7 shifts that businesses need to make to capitalize on the speed and fluidity of an era when every customer is a potential reporter and every employee is a potential marketer. 1. Although we’re doing some interesting things on the website , Facebook page , and via digital marketing, the primary promotion for the book is coming via a whirlwind series of events where Amber and/or I are talking about The NOW Revolution and its core lessons. And as one chapter ends, another begins. Engineer a New Bedrock. Find Talent You Can Trust.
  • SOCIALFISH  |  THURSDAY, JANUARY 20, 2011
    [Marketing] Small Biz Social Media Success Stories
    Our bud Danny Brown , a fabulous blogger and marketer who you may have heard of as one of the founders of the 12 for 12k challenge , is looking for social media success stories for his new e-book.  If you’re a small staff association with good stories to share, or any size association whose small business members are finding success integrating social media, tell Danny about it here. Bored of all the same old same old corporate social media examples? Yeah, us too. Would love to see some association examples in there! Don’t let us down
  • BILL HARTZER  |  THURSDAY, MARCH 24, 2011
    [Marketing] Social Media Pros Host Fundraiser for Japan Earthquake and Pacific Tsunami Victims
    The Social Media Club in Dallas Texas is getting together with more than half a dozen media, marketing and advertising organizations, including the Dallas Fort Worth Search Engine Marketing Association to host an event called Dallas4Japan. The Dallas4Japan fundraiser will take place at Aloft Dallas Downtown – The Pads from 7:00 p.m. – 9:00 p.m. on Thursday, March 24, 2011. Dallas4Japan is a fundraiser benefiting the American Red Cross, with the money going towards the victims of the recent earthquake in Japan and the Pacific Tsunami. Post on Google Buzz. Tweet This!
  • TWIST IMAGE  |  SUNDAY, SEPTEMBER 27, 2015
    [Marketing] Think Big. Act Bigger.
    While the company did file for bankruptcy, he managed to transform that experience into his current brand of being a "celebrity CMO." We would often run into each other on the speaking circuit, but I was profoundly humbled when, in his first business book, The Mirror Test , he named Six Pixels of Separation as one of his favorite books on digital marketing. digital marketing. marketing blog. marketing podcast. Episode #481 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. His approach was larger than life. audio. blogging.
  • PROBLOGGER  |  THURSDAY, DECEMBER 17, 2015
    [Marketing] Our Top General Blogging Tips: The Most Popular ProBlogger Posts of 2015
    Top 15 Free Internet Marketing Tools to Boost Your Online Business. So far we’ve spilled the beans on everything concerning creating content , earning an income on your blog , and tips for a smashing social media strategy , and now it’s time to turn our attention to those random-but-general things that have helped thousands of you push your blogs forward this year. Be sure to return tomorrow for a secret bonus round we’ll be sharing! Our Top General Blogging Tips: The Most Popular ProBlogger Posts of 2015. Where to Find Free Images Online. They never let me down. Tools!
  • CREATIVE RAMBLINGS  |  TUESDAY, DECEMBER 17, 2013
    [Marketing] Guest post: Use social media and personal relationships to boost referrals
    The problem is many businesses fail to market themselves correctly and lose possible referrals in a misguided attempt to increase sales. If the blog is interesting and offers something of value to your site’s visitors though, it can help build connections, increase client engagement, and be a positive tool for marketing. Chris Newkirk works in sales and marketing and helps companies find ways to promote themselves and their brand through their display at trade shows and expos. The following is a guest post by Chris Newkirk. His bio is at the end of the article.
  • MOBILEGROOVE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Marketing] Mobile Search App Goby Finds Fun Stuff Nearby; Acquired By TeleNav
    While Google may have sewn up the market when it comes to general or horizontal Internet search, the race to dominate the mobile and alternative search space is far from run. Availability: You can find Goby at www.goby.com , in the Apple App Store (iPhone and iPad) or in the Android Market. consider it to hold the pole position because Goby moved so quickly from the web to the iPhone, cruised right through the Android Market, and then roared onto the iPad! It then joined the Android Market in July of 2010 and now counts approximately one million (!) downloads since.
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 25, 2014
    [Marketing] Is The Older Generation Becoming More Social?
    As technology grows, more and more of the older generation are choosing to invest new technology devices available on the market. iPad, market. Believe it or not Google is only just over 15 years old, the first IPhone was built in 2007, Facebook is 10 years old and Twitter just 8 years old. We forget just how new the all this technology is and the dramatic speed at which it has grown. If you’re part of generation Y, then you’ve grown up with technology developing at a rate quicker than you. Social Media. Growth in device sales. Online dating. Lifestyle.
  • KIKOLANI  |  MONDAY, AUGUST 24, 2015
    [Marketing] Writing for Effect: How to Create Exciting Blog Copy
    Barry has over 15 years experience in the HR technology sector spanning software support, account management and digital marketing. At the heart of every great website you will find great content. An awesome design is convenient, but without awesome content to back it up, you won’t get the results that justify whatever you’re spending to host the site. Sometimes people get a little confused about what the word “content” actually means, so just to help out those folks, here is a quick definition. Content can be: Text. Images. Graphics. Animations. Videos. Games.
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 28, 2015
    [Marketing] How 5 Top Companies Celebrated National Dog Day
    Get more content like this, plus the very BEST marketing education, totally free. If there was ever a moment to unleash an adorable dog photo, it’s National Dog Day. Held on August 26 th , National Dog Day was founded in 2004 by Animal Advocate Colleen Paige to recognize rescue dogs and the positive role dogs play in people’s lives. Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. Look no further than these five examples.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership #SocBiz25
    Blue Focus Marketing is pleased to announce the fourth video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. The video, titled “Are You a Social Executive?” explains why social business is driven by strong, visionary social leadership. But how does this work? The rest, as they say, is history.
  • PROBLOGGER  |  FRIDAY, FEBRUARY 3, 2012
    [Marketing] From Small-time Blogger to Professional Paid Speaker: My Journey
    Me: I’ll speak on anything you want—Sales, Marketing, I’m ready. Just a little over two years ago, I started blogging about content and inbound marketing for business, as well as personal development principles on my blog, The Sales Lion. Upon doing this, slowly folks in the blogging and marketing realm started seeing me as a fresh voice and also noticed from the videos that speaking was my passion. They had heard my success story of using content marketing with my pool company and asked if I’d be willing to share my message. We’re all communicators. And who are you?
  • KYLE LACY  |  TUESDAY, JANUARY 25, 2011
    [Marketing] Building Customer Loyalty is About Telling the Story
    There are times when marketing professionals, companies, and organization get caught up in the “industrialization complex.&# How can we send more postcards to get a higher level of response? The problem is that marketing is now about two things: Figuring out what makes that individual loyal to your brand. Building customer and constituent loyalty is not about how many pieces of mail, creative campaigns, or Facebook fans you can muster to make THEM more loyal to your brand. How can we get 300,000 Facebook fans in order to ask for donations? blogging business content
  • PROBLOGGER  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Marketing] 9 Elements of the Perfect Post
    Ginny Soskey is a marketing manager at Shareaholic. This guest post is by Ginny Soskey of Shareaholic. perfect blog post is hard to come by. Sometimes the mistakes are small, like a grammatical error, and other times the mistakes are so glaring that you just can’t look away. You spend so much time coming up with post ideas, optimizing, editing, and promoting that you should make sure your posts are near perfect so your efforts don’t go to waste. Headline. It’s essential to start your post off with a great headline. Sub-header. People like to scan, and large blocks of text scare them off.
  • LAUREL PAPWORTH  |  MONDAY, MAY 16, 2011
    [Marketing] Australia Defence Force ADF and social media
    Given that social media means society mediums, will an agency cover more than PR, marketing and advertising? When Crikey asked me for a quote on The Australian Defence Force employing George Patterson agency to do a social media review, I agreed. made some comments about using a traditional media agency to advise on social media and offered the opinion that it was like using a fox to do an audit of the henhouse. Especially as George Patts is effectively the inhouse agency for The Australian Defence Force (ADF). No wonder I work overseas mostly. by Andrew Crook. more at Crikey ).
  • FIFTH GEAR ANALYTICS  |  THURSDAY, MAY 24, 2012
    [Marketing] Be Quiet – and listen to yourself and others.
    About the Author: Gidgett Ingalls is Vice President of Strategic Planning and Human Resources at  SIGMA Marketing Group , a marketing analytics agency. Gidgett Ingalls. Reading Susan Cain’s book Quiet:   The Power of Introverts in a World that Can’t Stop Talking certainly leads to thinking about the world we live in, our own ladders of inference and the value we place on personality. encourage you to watch her TED Talk – link below. link]. I am a firm believer that we all need to be true to ourselves, who we are at our core.  On Susan Cain’s website  she has a manifesto. 
  • MYRLAND MARKETING  |  MONDAY, JULY 26, 2010
    [Marketing] WHAT PROBLEMS DO YOU SOLVE?
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense WHAT PROBLEMS DO YOU SOLVE? Share this on Reddit Tagged as: Business , Clients , David Meerman Scott , Facebook , Marketing , PR , PR Pitch , Problem-Solving , Public relations , Social Media , Word of Mouth { 1 trackback } Tweets that mention WHAT PROBLEMS DO YOU SOLVE? -- Topsy.com July 26, 2010 at 8:11 am { 14 comments… read them below or add one } Jayne Navarre July 26, 2010 at 9:03 am What problems do I solve for my clients?
  • CHRIS BROGAN  |  SUNDAY, JULY 3, 2011
    [Marketing] Ad Free Google Plus 50
    It sparks my attention from several angles: marketing, technology, community, media, mobile, advertising, and more. Marketers rejoice. If G+ did something special with QR and empowered more location-focused media delivery, then you’d have a powerful media/marketing opportunity right there. G+ could enable some really interesting multi-format publishing if you turn it around: mix audio, video, photo, text, link, and location data into a “package&# or a “project,&# and you’ve got a powerful digital publishing platform. People can compare. FB photos?)
  • CREATIVE RAMBLINGS  |  MONDAY, SEPTEMBER 3, 2012
    [Marketing] 5 great articles you may have missed (August 27- September 2, 2012)
    Simple Ways to Stop Smothering Your Social Media Soul by Krissy Brady (Social Caffeine) As if your life depended on it by Seth Godin (Seth’s Blog) Content Marketing: It’s a Marathon, Not a Sprint by Rachel Parker (Internet Billboards) [.] 5 great articles you may have missed (August 27- September 2, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Here is a roundup of my favorite articles for August 27 – September 2, 2012. Great Resources Miscellaneous best articles of the week
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, FEBRUARY 13, 2011
    [Marketing] Is Your Customer Service Up To Scratch?
    Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services About Us What’s a Maverick? » Is Your Customer Service Up To Scratch? Customer service is one of the most important issues when it comes to reputation management. Handling customers’ queries and problems quickly, quietly, and efficiently is a must in today’s online world. This can make your approach much easier.
  • ENGAGING BRAND  |  WEDNESDAY, MARCH 5, 2014
    [Marketing] Do you spend enough time escalating relationships
    So when we look at social marketing, when we look at how to develop relationships, fans, friends or loyal customers.then we need to take the same approach. Ever been at a meeting or at a get together and met someone who you just seemed to click with? Those chance meetings and new friendships are wonderful, exciting, insiring.however that is the start of the relationship. You wouldn''t agree to marry them that night, you wouldn''t agree a major multi million pound deal. No what you would say is let''s meet up again, let''s talk.let''s get to know each other better. We need to connect.
  • PROBLOGGER  |  FRIDAY, JANUARY 11, 2013
    [Marketing] How to Get Paid to Double Your Blog Traffic: a Technique 99% of Bloggers Won’t Dare Try
    You give people an incentive to market your business. The best way to grow your blog is by getting support from other bloggers and marketers in your field and the best way to get this support is by creating a product. This approach is unlike guest blogging, article marketing, or SEO. Step #1: Market and product research. Help people one-on-one, via Skype or email, to find out what their major challenges are; this will also reveal exact terms and key words they use and this can be very powerful marketing material. Viral marketing. build your expertise.
  • SOCIALNOMICS  |  FRIDAY, NOVEMBER 14, 2014
    [Marketing] Socializing Your Business Communication Needs
    Or perhaps you need a more strategic social media marketing plan. Running an effective social media marketing plan takes hours and hours of work. There are many other slightly less common, yet still incredibly effective, platforms you can market your business on. If you sell any type of product or provide a service where before and after photos can be shown, Instagram will be a great way to market your business; YouTube – Who knew that the music video platform was such a prominent tool for businesses? Identify Your Goals. Do you need to switch phone systems?
  • NOWSOURCING  |  THURSDAY, JANUARY 10, 2013
    [Marketing] This Week in Infographics: From Cars of the Future to Retirement
    They have proven to be a great marketing tool if done correctly. We have quite a few infographics for you this week, so let’s jump right in. First up, we’ll take a look at the car of the future. For most people driving is chore, so imagine never having to “drive” again. Self-driving cars are in our near future and this first infographic highlights the benefits of them. Next, we’ll take a look at the state of infographics, and what better way to do that than with an infographic? Approximately every 14.4 seconds a home is burglarized in the U.S.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 12, 2016
    [Marketing] The State of Hate and Why You Should Embrace Complaints
    They can adopt your marketing playbook too. Image via BigStockPhoto.com. If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints represents a huge opportunity. That’s why I wrote my new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers. Thanks. Hugging your haters makes business sense. And what we found shocked us, both in its comprehensiveness and in its simplicity: Answering complaints increases customer advocacy. Too rare.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 2, 2011
    [Marketing] Manufacturers and Distributors: A Breakthrough in Inventory and Supply Chain Planning and Execution
    From time to time I try to address issues other than marketing as it relates to manufacturing and distribution. With the soft economy the last few years, inventory and its management is an issue for both sides. So I decided to ask a friend, Howard Coleman from MCA Associates  who is an expert in this field, to shed some light on the new “pull ” inventory management system. Here are Howard’s thoughts on the issue: A Breakthrough in Inventory & Supply Chain Planning & Execution. major development is finally moving from “talk” to practice. Rather it sought:  .
  • STAY N' ALIVE  |  MONDAY, FEBRUARY 28, 2011
    [Marketing] Like ‘em or Hate ‘em, Paypal May be the Best Checking Account Alternative for Business Banking
    They’re attached to Money Market funds that produce interest on my checking account. I was even able to order a debit card online, and now I can withdraw actual cash from my Paypal account. Most of you know my relationship with Paypal. They sent my wife away in tears on a recent Ebay transaction, and their customer service can be horrible at times (I’m now out $230 of my own money because of it, and because supposedly they can’t trust me). Regardless, when compared to my bank, I see Paypal in an entirely different light than the situation with my wife. Innovation.
  • CONVINCE & CONVERT  |  THURSDAY, JULY 26, 2012
    [Marketing] How to Be the Architect of a Passionate Community
    In the end, your greatest marketing voice is your consumer base. Recently, I was lucky enough to give a talk at Syracuse University during their #140cuse conference on building cause-passionate armies. The talk was well received and mainly focused on how we can utilize the communication tools we have today to inspire change and social good around the world. Since that talk though, I’ve started thinking about rooting that back to general community/social media management. Here are some of my tips on building a community from the ground up: Pull on their heartstrings. Empower your members.
  • GREG VERDINO  |  THURSDAY, APRIL 2, 2009
    [Marketing] GV Sighting: All that twendy Twitter twalk
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Is status status or does context count? This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. Pre-Order from AMAZON Pre-Order from BARNES & NOBLE Pre-Order from BORDERS Downoad My eBook Download my FREE marketing and social media eBook. Whatever expert?
  • ENGAGING BRAND  |  SUNDAY, FEBRUARY 26, 2012
    [Marketing] Show 374 - Why Your Business Hides a Myth
    How you can listen to The Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via  iTunes  or. 3) If you use a different podcatcher then you can subscribe using the following  RSS Feed. This weeks  The Engaging Brand podcast  is ready! - The free audio podcast for business covering social media, managment and marketing.sponsored today by MozyPro Online Backup : Simple, Automatic & Secure Backup - for special offer try today! The need for decision making models .
  • JEFF ESPOSITO  |  WEDNESDAY, JULY 18, 2012
    [Marketing] Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
    Sure CEOs should know what is going on within their company and marketing or communications department. You know what this is right? Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter. 7.6% of these CEOs are on Facebook. contribute to blogs. 0 are on Pinterest. The report, generated from CEO.com , should really not surprise anyone. You betcha! Hell no.
  • SOCIAL MEDIA NETWORK MARKETING  |  SUNDAY, APRIL 10, 2011
    [Marketing] Measuring Your Customer In Social Media
      We know how Direct Marketing and CRM [Customer Relationship Management] use the RFM model.   RFM = Recency, Frequency and Monetary Value. Your choice, your business and marketing and branding decision. Recency = How recent has the customer purchased Frequency = How often did the purchase take place Monetary= How much was the spend / purchase made of Here you slice and dice the data. From this model you can decipher who are your active customer sets, who are passive and not reacting and those who have been active and have for some reason gone out of action. Need more deviation?
  • SHERRILYNNE STARKIE  |  SATURDAY, APRIL 26, 2014
    [Marketing] Instagram and the news
    Social Savvy Email Marketer: Instagram. Instagram-logo (Photo credit: JAMoutinho ( almost photographer )). Social media tools are transforming the way photographers, journalists and everyday users are documenting news around the world. In 2013, David Guttenfelder, the AP ’s chief Asia photographer, became one of the first foreign photographers allowed to work in North Korea, and he uses Instagram to capture and publish intimate images. We see,  instantly,  a different side of the world’s most militarized society. This article was first published on Thornley Falli s. Related articles.
  • WEB METRICS GURU  |  TUESDAY, DECEMBER 14, 2010
    [Marketing] The Hidden Social Media ROI Pyramid – Social Business
    But then again, that’s what you have PR and Marketing firms for … right?    Don’t they always end up “messaging&# the data to make it fit … because it doesn’t fit together when it comes out of the different data sources (totally manual in many cases) where it’s collected. The integration of multiple data sources is great for providing a much broader and richer view of the competitive landscape and marketing funnel to marketing executives. holistic when it’s really more like the 28.8%
  • WAXING UNLYRICAL  |  THURSDAY, SEPTEMBER 6, 2012
    [Marketing] Reviving the Customer Experience – One Food Truck at a Time: Part 2
    Jeff already told us all about how he got involved in the food truck business, his marketing lessons and advice, what inspired him to start  Food Truck Advisors , and how he thinks the food truck industry is reviving the customer experience. When did you realize you needed to incorporate Twitter as part of your own food truck marketing strategy? What do you think are some key marketing elements for success in the food truck industry besides what you may have already mentioned? I know, I know, the anticipation was killing you. It’s ok, we’ll wait.). And respond.
  • CONVINCE & CONVERT  |  WEDNESDAY, OCTOBER 23, 2013
    [Marketing] Is Facebook All Wrong About Our Sharing Psychology
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Is Facebook All Wrong About Our Sharing Psychology is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. In this edition of The Baer Facts, I am indeed wearing an Evel Knieval robe, and I talk with  Kyle Lacy  of  ExactTarget  about  SnapChat stories , the new wrinkle from SnapChat that enables users to compile a daily stack of short clips. It’s like GONE gone? In 10 seconds?”
  • MOBILEGROOVE  |  TUESDAY, FEBRUARY 21, 2012
    [Marketing] M-Pulse ANALYSIS: How Will Battle Around Mobile Voice Play Out?
    Siri is fun, and the star of popular culture and comedy skits, but our admiration of voice enabled service could fuel market hype. After all, standards are the first step to creating a market , and making money, in every industry. My take: Connect the dots in the data, and marketers have yet to make the benefits to consumers clear. Thinking here of the role of 2D codes in marketing campaigns to reward us with coupons, encourage brand interaction, trigger a mobile video, enable an app download — the works! Rob Woodbridge, UNTETHER.tv What is speech really good for?
  • FEVER BEE  |  WEDNESDAY, FEBRUARY 9, 2011
    [Marketing] Online Community Assets For Businesses
    Experience in sales, marketing or web development can be a negative. Most organizations aren't sure what they need to develop a community. There are some elements that help and others which are essential.    Essential community assets. Staff. How many people do you have to commit to the project? The more you have the more you can develop relationships with top members, create relevant content and do outbound community development work. Time is a powerful asset. If you need a short-term success, you're going to fail. Passion. Brand name. Regular events. Followers.
  • JEFF ESPOSITO  |  FRIDAY, NOVEMBER 2, 2012
    [Marketing] School PR, give Google a chance & bad salt water
    There’s Nothing Savvy About Marketing or Newsjacking Disasters – this is a good post from Danny Brown showcasing the really seedy side of marketing with folks trying to take advantage of Hurricane Sandy. What a roller coaster of a week. First there was Sandy (thoughts and prayers are still with friends and family in Jersey/NY) followed up by a sick day and now ending the week with a few days alone with baby Espo. Hopefully your week was good and if you were impacted by Sandy that things are starting to get back to normal. Have a great weekend and catch you on Monday.
  • JEFF ESPOSITO  |  SUNDAY, MARCH 18, 2012
    [Marketing] SXSW 2012 – Social Media’s Maturity Coming Out Party
    South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. While you can say that this is a tipping point for social business, I think it is more of a wake-up call for traditional marketers who are still looking at social media as a cute niche with no future. So it may come as a surprise to you that my biggest takeaway from the conference was maturity. No, not the conference attendees, but rather the social media landscape. Facebook has created the perfect drug and knows it.
  • ENGAGING BRAND  |  TUESDAY, SEPTEMBER 13, 2011
    [Marketing] 5 Ways to Gain Fans in Facebook
    Allow fans to join via  text message marketing. The Engaging Brand loves to share and loves to gain other perspectives. Today is a guest post from Joseph Baker  a wonderful guy who has more than 15 years business experience on how to gain fans with Facebook. Facebook has grown from merely a social media network to keep friends and family up to date with each other into a necessary, business tool. This method of promotion is great for three simple reasons; it's free, . Facebook has more than 750 million active users . It's very easy to set up and promote. Be creative with a video.
  • SOCIALFISH  |  WEDNESDAY, OCTOBER 9, 2013
    [Marketing] [NEW ICF WHITE PAPER] The Three “E’s” of Healthcare Consumerism
    Though consumerism was a topic of discussion well before healthcare reform passed, the Patient Protection and Affordable Care Act (ACA) accelerated the need for stakeholders to revisit their go-to-market approaches. Download this ICF white paper to learn how successful healthcare companies are adopting new approaches to consumer interaction. Discover how three elements—Empathy, Engagement, and Empowerment—are critical ingredients to your success. DOWNLOAD LINK. Although consumerism is not a new concept, it still makes headlines today with the addition of healthcare. Total U.S. READ MORE.
  • SPIN SUCKS  |  THURSDAY, NOVEMBER 12, 2015
    [Marketing] The 22 Greatest Villains in Literature
    Related Stories Fourteen Greatest Villains in Literature A Holiday Guide for the Content Marketer Introducing The Modern Blogging Masterclass. By Gini Dietrich. Today we are going to talk about the greatest villains in literature. It has been said that Randall Flagg (originally from Stephen King’s The Stand and then appearing in eight more of his books) is the greatest villain of all time. He certainly is one of the most scary. read The Stand for the first time while Mr. D and I were traveling in Paris for our 10-year-anniversary. More of the Greatest Villains of All Time. perfect.
  • TWIST IMAGE  |  SATURDAY, AUGUST 31, 2013
    [Marketing] Public Displays Of Affection (CTRL ALT Delete style)
    Cleveland, Ohio - Content Marketing World happens September 9th - 12th, 2013. The event is being put on by BlueHornet , and it''s all about email marketing in an omni-channel world. This could well be a line-up for the ages, as I get the chance to share the stage with Michael Gerber ( E-Myth ), Chris Guillebeau ( The Art of Non-Conformity , The $100 Startup and World Domination Summit ), John Jantsch ( Duct Tape Marketing , The Referral Engine and The Commitment Engine ), Jonathan Fields ( Good Life Project ) and Stephen Shapiro ( Best Practices Are Stupid and Personality Poker ).
  • FIREBELLY  |  FRIDAY, DECEMBER 9, 2011
    [Marketing] QR Code Followup: Most People Are Clueless
    According to a recent study conducted by youth marketing company Archrival , the majority of college students with smartphones have no idea how to scan a QR (Quick-Response) code. If 4 out of 5 of them can’t scan a QR code, why are marketers assuming that the rest of the general public will? On the heels of writing a step-by-step approach to custom QR codes last week , some interesting statistics came out showing surprising results from a study involving college students – nearly 80% of college students have no idea what to do when they see a QR code. Scan with what?
  • TWIST IMAGE  |  SUNDAY, JULY 13, 2014
    [Marketing] The Disruption Complex In Business Today
    On this show, Bob and I discuss the merits of both sides of the argument, what it means to marketers and how businesses are able to grow and thrive in a world that is seemingly more disruptive than ever before. digital marketing. marketing podcast. Episode #418 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There has been plenty of discourse (online and otherwise) about this topic. Christensen even took to the pages of BusinessWeek to clarify the comments and add more color to the arguments. Enjoy the conversation. brand.
  • PROBLOGGER  |  WEDNESDAY, AUGUST 24, 2011
    [Marketing] How Tim Ferriss Busted the Biggest Myth About Blog Success
    Then it hits me: with social media marketing, more is not better. Amy is the co-author of Facebook Marketing All-In-One for Dummies and a social media strategist for entrepreneurs and small business owners. This guest post is by Amy Porterfield of AmyPorterfield.com. When it came to building my business with social media, I lived by the motto, “More is better.&# I applied every social media strategy I learned, stacking plan after plan and idea after idea. Then I read Tim Ferriss’ new book. And everything changed. activity) that will produce your desired outcome. Make sense?
  • PROBLOGGER  |  THURSDAY, JANUARY 10, 2013
    [Marketing] Blogging in Brief: Goal-Setting … and Reaching!
    Get better at online marketing. If one of your goals for the year ahead is to improve your online marketing skills, you’re not alone. The realm of digital marketing is always changing, and while the basics might remain constant, the nuances of this space are always evolving. So whether you’re a seasoned marketer, or in the early phases of your online marketing career, the new freebie from Copyblogger will help you brush up your skills. Read this post for a chuckle! Did you publish a post that looked back on 2012, or forward to 2013 in some way?
  • CREATIVE RAMBLINGS  |  WEDNESDAY, OCTOBER 26, 2011
    [Marketing] Survey: Websites and blogs you like to read
    Where do you go for special inspiration to find marketing/social media ideas that you later implement or simply to write your own content? Ok, everyone, it is time for you to speak out! would like to know what kind of blogs or websites you like to read. In my case, I have recently come. Great Resources blogging blogs Crowd Conversion Denise Wakeman Robert Grant social media survey The Blog Squad website
  • FEVER BEE  |  WEDNESDAY, JUNE 1, 2011
    [Marketing] Making Specific Plans
    That might be specific for a marketing campaign, but it’s too vague for a community. It's easy to be vague in your community strategy:   “ We’re going to approach males, aged 16 to 24, who love clubbing in London ”. You should name specific people you will approach. You should justify why you're approaching them. You should know what you’re going to tell them (this means writing out the text or key points of your e-mail/call with them). You should know why they will listen (this should be based on their personal history). 
  • SOCIALNOMICS  |  MONDAY, JANUARY 16, 2012
    [Marketing] 3 Quick Tips for Digital Sales: Interview with Andrea Lake
    Make your site fun, invite happy customers to share, and get real specific with your marketing campaigns! With so much business being conducted on the internet these days, I find myself on a perpetual quest to discover the latest and greatest “secrets” for digital sales. Not surprisingly, I often find that the “secrets” are really just the fundamentals, being practiced very well.  I recently sat down with Stickerjunkie.com CEO, Andrea Lake, to discuss their digital sales strategy and what has made them so successful. And there you have it.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 3, 2012
    [Marketing] Social Pros 14 – Jason Falls, Social Media Explorer
    Before we get going, special thanks to our sponsors, which includes my company, Argyle Social, developers of data driven social media marketing software ; Infusionsoft , developers of email marketing automation software; and Jim. They’re the market leader. It doesn’t measure your influence through email, through word-of-mouth marketing, through publishing, whether that be online or offline. come from the Internet marketing aspect of all of this stuff, and social media is a small part of what I do. We need less attention around online marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Marketing] Toward a New Knowledge Society
    Valuations (markets, Blogshares) New types of knowledge yet to be discovered Slide 38: Knowledge is like recognition Learning is like perception the acquisition of new patterns of connectivity through experience Hume Slide 39: Pattern Recognitionâ?¦ Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Download not available The user has chosen not to allow download of this file. If you need it badly, send a request on his/her slidespace. All Comments (3).
  • GEOFF LIVINGSTON  |  SUNDAY, JULY 18, 2010
    [Marketing] Now Is Really Gone
    Since the social media market has evolved so much over the past three and a half years when the first one was drafted, it will be retitled, “Now Is Really Gone.&# You can read the draft of the first chapter — Welcome to the Fifth Estate — on Slideshare , as submitted to my editing committee. Though the original book was generally well reviewed , the biggest source of criticism was the typos, a result of pushing the book to market to meet a 2007 publishing date and get our ideas into the marketplace. Only a few hundred copies of the book remain in stock.
  • ENGAGING BRAND  |  THURSDAY, SEPTEMBER 1, 2011
    [Marketing] 3 Ways to Improve Your Life
    Technology is an enhancement for marketers, not a replacement. The ditigal world offers not technology for technology's sake.but it allows us to give people an enhanced relationship from the ordinary retail reality. Often people see social media as a quick fix, or instead of a traditional method.and of course, it can be used for a replacement but the power is not AS a replacement. Social media is even more powerful if instead of replicating a traditional 'tactic' on the web, you enhance the consumer by the web. For me 3 key enhancement areas could be. Speak to ME not the general public.
  • CONVINCE & CONVERT  |  WEDNESDAY, OCTOBER 16, 2013
    [Marketing] Extreme Testing: What Breather.com is Doing with 430,000+ Daily Data Points
    But I’m a marketer at heart. Extreme Testing: What Breather.com is Doing with 430,000+ Daily Data Points is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Here’s something you probably already knew: at a rate that’s unprecedented, the internet is creeping into the real world. You can see it in companies like Uber , that are slowly eating away at the taxi industry. You can see it in the drones that are coming up on Kickstarter every day. It’s happening. Software is eating the world. Now that’s cool enough.
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Help Us End Malaria Deaths in Africa
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 11 2010 Help Us End Malaria Deaths in Africa By Molli Megasko | Email | Print | 6 Comments | A few months ago we were presented with an idea I personally love working on – an idea that raises money to end malaria deaths in Africa by 2015. Not just curb.
  • SOCIALFISH  |  TUESDAY, FEBRUARY 11, 2014
    [Marketing] BYOA for Newbies
    The almost limitless number of apps on the market opens a lot of potential for associations, but if not managed correctly, the movement could lead to mayhem, as the Huffington Post reports. Guest post for the SocialFish by Dean Cope. ——– Now that BYOD or ‘Bring Your Own Device’ policies are becoming more mainstream in the modern business world, the BYOA or ‘Bring Your Own App’ trend is the next big thing. While the BYO motives are beneficial to many workplace processes, there are still risks that business owners have to deal with. Work and Home.
  • DREW'S MARKETING MINUTE  |  TUESDAY, JANUARY 28, 2014
    [Marketing] I want you to get extreme!
    appeared first on Drew's Marketing Minute. I like to pass along people, ideas and events I think you’ll find valuable. My friend, Steve Farber, is a world-renowned leadership expert. He consults with global 100 brands. His book The Radical LEAP has been named one of the 100 best business books of all time and if you’ve been reading this blog for a while — you know that in my opinion, it’s one of the three most brilliant business books I’ve ever read. The DVD of this 2-hour speech sells for $90, but Steve is offering this audio to my friends for free.
  • SPIN SUCKS  |  TUESDAY, AUGUST 17, 2010
    [Marketing] Einstein Bagels and their Facebook Campaign | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 17 2010 Einstein Bagels and their Facebook Campaign By Gini Dietrich | Email | Print | 12 Comments | This was first published in the August issue of Franchise Times. Facebook is a marketing medium in itself but not a traditional medium like television or radio.
  • FIREBELLY  |  FRIDAY, JANUARY 27, 2012
    [Marketing] Social Media & New Tools Continue To Change Education
    After mentioning Apple’s new textbook market in last week’s blog post (Read: Be Your Own Publisher In The iBooks Store ,) I’ve noticed how online tools and social media have changed many aspects of education. No, I don’t mean how much harder high school teachers need to work to keep their students off Facebook during Algebra. mean how not only can you attend school without ever entering a building, but you can also get support from others by just sending messages. My teacher broadcasted by displaying her screen, along with a webcam of herself.
  • FEVER BEE  |  WEDNESDAY, JULY 2, 2014
    [Marketing] A Little Brave Sarcasm
      Katy Kleim, Lithium's Chief Marketing Officer, took the stage and made fun of the situation. During Lithium's Linc afterparty, attendees began to complain the canopee foods wasn't filling enough.  She noted "no-one had yet died", created the #foodmageddon hashtag, and ordered a stack of pizzas.    Last month, two girls horrifically stabbed a classmate to satisfy a fictional character created by the SomethingAwful forums.   All three had the beneficial impact of bringing sanity and perspective to the situation.
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, FEBRUARY 14, 2012
    [Marketing] Interview with Social Media Manager: Layla Sabourian-Tarwe from Yahoo!
    PeopleBrowsr is another favourite tool of mine, it’s end to end social marketing solutions assemble the collective intelligence, identify its most influential people, and make them accessible for analysis and engagement. G: What do you have to provide to a community to make it work? L: You have to provide a platform to your community to gather and interact, and you must seed fun, interesting and useful content for discussions. G: What strategies do you employ to attract new community members and keep them engaged? L: Every day, I develop fresh, relevant content that is worth talking about.
  • JEFF ESPOSITO  |  MONDAY, APRIL 4, 2011
    [Marketing] Is this the end of Choice and Innovation in Social Media Measurement?
    Before you go calling me Debbie Downer, think about it this way: Salesforce is in the market of CRM and mapping people to online transactions. would also argue that the needs of a CRM department are much different than those of a marketing department or PR team/firm. If companies become solely focused on the numbers, we have failed and the medium has become the bastard stepchild of a wild orgy between CRM, SEO, PR and Marketing. On one hand, I am extremely happy for folks like Amber Naslund and Lauren Vargas who work at the company. So what does this mean? What say you?
  • NOWSOURCING  |  THURSDAY, DECEMBER 13, 2012
    [Marketing] This Week in Infographics: Dolla Dolla Bills Ya’ll
    This week we start of with the psychology of cults and marketing. For years, cults have implemented very specific tactics to get people to join, and marketers aren’t that different. This infographic provides a deeper look into how cults and marketing are more similar than you might think. Everyone knows that social media is one of the easiest marketing tools out there, if done right of course. Wordstream brings the power of search marketing to businesses of all sizes. The Psychology of Cults and Marketing. Next up we look at counterfeiting.
  • TWIST IMAGE  |  THURSDAY, MARCH 6, 2014
    [Marketing] There's No Patience In Business
    On a personal note, I was recently in the market for a camera lens. Don''t slow down. Don''t stop. There is a massive chasm that still exists between the world of business and the expectations of the consumer. Ultimately, when it comes to the retail experience, I believe there are two types of consumers: The ones that want to get in and out as quickly and efficiently as possible, and then those that want a bit more of an experience (they want to walk around, get information from the sales associates, be handled just a little bit). Stern falls into the first camp. As sad as that may be.
  • JUSTIN LEVY  |  WEDNESDAY, JULY 7, 2010
    [Marketing] Capturing One Day of Your Life
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Capturing One Day of Your Life Written on July 7, 2010 by Justin Levy in community , video 0 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! Would you like your chance at being co-director of a film that will be premiered at the 2011 Sundance Film Festival? Well, depending on how interesting and creative your life is on July 24th, you may just have your opportunity.
  • JACOB MORGAN  |  FRIDAY, MARCH 16, 2012
    [Marketing] I Found a Chief Collaboration Officer and his name is Todd
    For example instead of doing this across your entire 100k person company you may want to do this across two departments who you believe should be more collaborative with each other, say sales and product development or your marketing team in the United States and your marketing team in Japan. Out of all of these companies I have interacted with I have never come across a “chief collaboration officer,” until now. Lee then introduced me to Todd Etter, the chief collaboration officer at Motley Fool and one of the early founders of the company. SALOON. 2. SCRIMP. 3.
  • JACOB MORGAN  |  TUESDAY, JANUARY 18, 2011
    [Marketing] The “True But Useless” Problem
    In the social business world we hear about a lot of truths that practitioners, analysts, vendors, and consultants throw out into the air.  In fact listening to the discussions around social business today is a bit like walking into a flea market where everyone is screaming at you trying to get you to come to their table. Practitioner :  Oh, and then we need to make sure we look at all of your current customer initiatives to see what’s going on there.  We’re also going to need to improve how your sales, marketing, and support teams work together. Client :  Ok.
  • THE SOCIAL MEDIA INCUBATOR  |  TUESDAY, NOVEMBER 12, 2013
    [Marketing] Where Search Is Headed
    That aside, however, the question on the table is this: What does Hummingbird mean to search and content marketers? Expect online marketers to conduct lots of tests in the short term and be on the lookout for more information about this algorithm change as the results unfold. Just recently, Google moved us closer to real semantic search. In what is becoming one of the most talked about Google algorithm updates since Google Penguin (2012) and perhaps the most comprehensive update since Caffeine (2010), Hummingbird is supposed to affect 90% of searches. No one noticed.
  • SOCIALNOMICS  |  FRIDAY, SEPTEMBER 25, 2015
    [Marketing] Getting Started with Social Media for Your Small Business
    Social media is the new driving force behind a majority of the marketers to promote their business. If you are not marketing on it, then you are most likely missing a large chunk of the pie and letting your competitors having a field day. Competition is tough, and getting a wide and loyal customer base is quite an overwhelming task. Social media is only going to grow in the coming years. By the time you realize this, it will be too late and the best time to get started is now. The question to ask here is: if you are looking to adding new customers, how are you going to add it?
  • KOKA SEXTON  |  SUNDAY, APRIL 5, 2015
    [Marketing] Why I Started Social Selling
    Marketing’s contribution was very small, granted back then it could not have been measured as well as it can today but the old paradigm of marketing did little for my pipeline regardless. Instead of calling through the batch of new leads thrown over the fence from marketing, I started my day contacting the few people that had viewed my LinkedIn profile in the past 24hrs. Several months ago I had the opportunity of being on my second Salesforce Live broadcast “ Using social connections to turn prospects into customers “ Truely an awesome experience. Be valuable.
  • PROACTIVE REPORT  |  SUNDAY, MARCH 3, 2013
    [Marketing] Is Your Team Ready to Ride the Online Video Wave?
    Ooyala believes the study illustrates the importance of streaming video for marketers. Each year more people are watching video online.  Predictions are that 1.5 billion (yes, with a B) people will watch at least one online video by 2016, says a recently released study by online video technology provider Ooyala. Viewership of branded videos grew 91 percent over the course of Q4 2012. Read the full article >> Make 2013 the year that your brand embraces video.  Making videos is not difficult anymore.  And it is not expensive either.
  • MOBILEGROOVE  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] Mobile Meets Multimedia: Mobile Giving Foundation Expects Increase In Donations & Engagement
    By way of background, the MGF’s funding comes from corporate sponsorships and platform access charges for accredited Applications Services Providers (ASP’s) who  offer non-profits the management and marketing capability to raise money and manage donors acquired through mobile campaigns. A year ago this month the world witnessed a massive earthquake shook Haiti, and the citizens of the world, to their core. The extent of the damage following the disaster on January 12, 2010, quickly reached cataclysmic proportions. An estimated three million people were affected by the quake.
  • ENGAGING BRAND  |  SUNDAY, JANUARY 10, 2010
    [Marketing] 10 C's of Employee Engagement - The Engaging Brand
    Main | Show 279 - Jack Trout on Marketing » 10 Cs of Employee Engagement Be clear about your expectations Be clear about their expectations Be consistent to the values. Ed Hardy Shirts on Show 300 - Facebook Marketing spyseo on Show 300 - Facebook Marketing Small Business Answering service on Putting the Wow into Customer Service Small Business Answering service on Customer Service and the Fred Factor Krishna De on Show 300 - Facebook Marketing LOGO DESIGN on Whats Missing in Your Logo? Values are for all and are not optional depending on your job title!
  • SOCIALNOMICS  |  SUNDAY, SEPTEMBER 29, 2013
    [Marketing] Are Your Employees Causing You Social Media Heartburn?
    People on the team could include your company’s CEO, HR director, marketing director, IT director, and all staff directly involved in your business’s social media. A Chrysler employee, while making fun of Detroit drivers, used the F-word on the company’s Twitter page. The employee was promptly fired. Domino’s employees posted a YouTube video of themselves ridiculing Domino’s and their customers, and handling food in an unethical manner. They were fired as soon as managers found out about their actions. Create both overall and site-specific guidelines.
  • FEVER BEE  |  THURSDAY, SEPTEMBER 26, 2013
    [Marketing] Multiple Communities Within The Same Company
    It’s tempting to divide the community into distinct sections based around the products you sell or existing market segments. This makes it neat and simple to manage. The existing departments and group divisions can each take responsibility for their own community. There are three problems with this:  1)  Competition for a customer’s attention. You’re often persuading the customer to participate in several communities instead of one. You dissipate activity across too many areas. This makes all the communities look empty. Empty-looking communities repel participation.
  • SPIN SUCKS  |  WEDNESDAY, OCTOBER 20, 2010
    [Marketing] Building a Facebook Presence
    Get market research about a new product/service launch. A couple of months ago, we talked about the huge presence Einstein Bagels has created on Facebook and what that presence has done for their same-store sales. Let’s face it – Facebook has more than 500 million users and they’re spending 700 billion minutes every day engaging with friends, family, and the businesses they frequent. It’s time to figure out how to use the tool to create brand loyalists. The thing is, it doesn’t matter how your company makes its money, your customers are on Facebook. Hey! I’m already on the bandwagon !
  • QUICK ONLINE TIPS  |  SUNDAY, JULY 19, 2015
    [Marketing] Intel Compute Stick is Smallest Windows Computer
    The Intel Compute Stick is the smallest windows computer ever to be launched in the market. Just about the size of a USB pen drive intel computer promises to be fully power packed. Read full original article at Intel Compute Stick is Smallest Windows Computer ©2015 QuickOnlineTips. All Rights Reserved. Related posts: Get Windows 10 App : Reserve Free Windows 10 Today [Photos]. Buy Dell XPS One 27: Largest All-in-One Dell Computer. Buy Windows 10 on USB Flash Drive. Computers
  • T2 SOCIAL  |  MONDAY, MAY 5, 2014
    [Marketing] 6 Social Media Best Practices You Probably Aren’t Doing (And Should)
    If you’re an ad agency, you have a far better chance of having an article seen that showcases the ten best commercials of the year rather than a simple case study that features your own work. A mix of the two is an important component of any strong content strategy and content marketing campaign. With the constantly changing social media landscape, it’s hard to keep up with trends. There are a lot of hugely beneficial and fairly simple social media best practices in which brands and individuals should be participating, but most people simply don’t know about them.
  • WWW.CHRISRAWLINSON.COM  |  WEDNESDAY, OCTOBER 27, 2010
    [Marketing] 21 Free Social Media Tracking tools
    Chris Rawlinson The Marketing Gentleman's Log Home Contact Photo Gallery Who is Chris Rawlinson 21 Free Social Media Tracking tools January 5, 2010 by admin Happy New Year and hope you all had a fabulous Christmas. 2010 looks set to be an exiting one in the digital marketing realm, budgets are on the up and are predicted to rise by over 12% in the Digital sector alone. Reply B2B Search Marketing & Social Media Marketing Questions Answered | Business.coms B2B Online Marketing Blog September 21, 2010 at 2:39 am [.] Chris 1. YouTube, Ustream). and Bing.
  • PROBLOGGER  |  MONDAY, MAY 19, 2014
    [Marketing] Optimize Blog Content for Social Media with These 4 Effective Tactics
    You can also use these quotes as a marketing tool to capture readers’ attention. Photo Credit: ePublicist via Flickr. This is a guest contribution from freelance blogger and writer Alicia Rades. When you get a notification that someone tweeted or liked your latest blog post, you get excited. You can’t help but crack a smile and do a little fist pump because someone shared your content. If you feel like the king (or queen) of the world and you do a little dance every time someone shares your blog post, get it out of your system now. Why do social shares matter? Glad you asked.
  • SOCIALNOMICS  |  TUESDAY, JUNE 24, 2014
    [Marketing] Must Have Roadmap: From Customers Who Browse to Customers Who Buy
    It’s every marketer’s dream. Your website is your biggest marketing tool. These can be funded by negotiating killer rates from your suppliers, by using marketing funds to subsidize the discount or even asking the supplier to co-fund the deal so you sell more product and both you and the supplier benefit in the process. To have limitless visitors walk in through your store’s doors every day and have each one of them walk out as a paying customer. Ditto for an online store. Unfortunately, reality is often different from wishful thinking. Is it all your fault? Retargeting.
  • PROBLOGGER  |  THURSDAY, OCTOBER 30, 2014
    [Marketing] 15 Quick and Easy Productivity Super-Hacks for Busy Bloggers
    Email marketing service such as GetResponse offers ready-made one-click responsive templates, so you don’t have to worry about how your emails show up on a smartphone or tablet, therefore saving you a ton of time. Pooja Lohana is a  freelance writer, ghost writer and online marketing mentor  featured on Problogger, Firepole, JeffBullas, MarketingProfs, Hongkiat and more. This is a guest contribution from  Pooja Lohana. Let’s face it. As a blogger, you have a knack to find just one more task that needs to be done. And the best part? Sound good? Let’s get hacking. Why 5 sentences?
  • PROBLOGGER  |  MONDAY, NOVEMBER 26, 2012
    [Marketing] How to Target 25-40 Year-olds Online
    This is my target market. Appreciate that it’s a great target market to have. Many people have suggested that offline advertising will soon become redundant, but Direct Marketing News does point out that when trying to reach the 20- to 45-year-old demographic that “word of mouth has always been a powerful marketing tool.” This guest post us by Genevieve Flintham of www.stagweb.co.uk. Pictures of the day’s events, winter landscapes, and memorable quotes. Titles laden with puns, facts, and intrigue. Here’s what we’ve learned. 1. Mix old and new.
  • WEB METRICS GURU  |  WEDNESDAY, JUNE 9, 2010
    [Marketing] Social Media Monitoring Case Study for Columbia Business School Alumni Club – Part 3
    Tags: Social Media Case Study - Havana Central Social Media Marketing Social Media Monitoring Web Analytics Altimeter Group Case study Data Online Communities Radian6 Social Media Social Networking Twitter
  • WAXING UNLYRICAL  |  SUNDAY, SEPTEMBER 5, 2010
    [Marketing] Weekly Roundup: Project Happiness
    Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Project Happiness September 5th, 2010 Tweet When I wrote yesterday’s post, asking, “ Are you happy ?&# I didn’t expect to get the answers that I did. Image: Jordan Pérez Ordenez via Flickr, CC 2.0 I’m touched that the post struck a chord with so many people. I was happy yesterday. It was a lot of work.
  • WAXING UNLYRICAL  |  TUESDAY, DECEMBER 7, 2010
    [Marketing] What Is Your Good Name?
    Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! And people want to do you the courtesy of addressing you by that name.
  • JEFF ESPOSITO  |  MONDAY, JULY 11, 2011
    [Marketing] How much time should you devote to social media?
    To help build up awareness, respond to questions about your company or share relevant information about the brand to potential customers who are discussing your market. This is post is part of the   Institutionalizing Social Media   series. To see previous installments or to learn more about the series,   click here. One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. The answer to this question lies on your business goals for social media and what want to get out of it. Image -  simpologis.
  • TAYLOR MAREK  |  FRIDAY, AUGUST 7, 2009
    [Marketing] Follow Friday Challenge, Week 1 #FFwk1
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? What I want to do is give you a FREE 30min consultation with me. will be giving away one spot every week on Friday in conjunction with the “Follow Friday&# meme brought about through Twitter. What will it be on?
  • TAYLOR MAREK  |  WEDNESDAY, FEBRUARY 3, 2010
    [Marketing] The Apple iPad. Greatest thing since iSlicedBread?
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me The Apple iPad. Greatest thing since iSlicedBread? Things have now cooled down a tad. Yes, you heard me.
  • TAYLOR MAREK  |  THURSDAY, APRIL 1, 2010
    [Marketing] I was bought by Mashable!
    and Why Google Wave? (1) How to write a Check (1) Real-time Twitter Feed Popular Posts How to write a Check (3541) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me I was bought by Mashable! April 1, 2010 by Taylor Marek Hey guys! What does this mean? What do you think?
  • TAYLOR MAREK  |  FRIDAY, JUNE 11, 2010
    [Marketing] #107 Stop Spending Money, Promotion Techniques from the 2010 FIFA.
    and Why Google Wave? (1) Real-time Twitter Feed Popular Posts How to write a Check (3540) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? No more dorm rooms for me, I’m heading to Taiwan in August! Enjoy this episode, feel free to leave comments! Links Mentioned: [link] [link] [link] [link] Finances: Stop Spending Money! Here are a couple tips: 1. Stop Buying Junk. 2.
  • TAYLOR MAREK  |  FRIDAY, AUGUST 13, 2010
    [Marketing] Taking A Page Out Of Life's Book
    and Why Google Wave? (1) Real-time Twitter Feed Popular Posts How to write a Check (3540) A Personal Review of Avatar (235) Marketing Fail: iNET Web Case Study (167) #85 Sponsored by GoDaddy: How Fast do you want your money, The Best Advertisement, Intel Quad-core and Plasma TV’s (151) Entrepreneur vs. Employee, Which one are you? First one is I need to schedule and take a break more often from my online world. At least a week or two each year so that I can refocus everything and solidify my thoughts. It truly helps to take a break sometimes. Second thought. How about you?
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, NOVEMBER 4, 2014
    [Marketing] Two More Perspectives On Podcasting
    keep seeing a rise in the popularity of the podcast and can’t help but think it’s something to include in any business marketing strategy. Search Engine Journal recently had two separate posts on podcasting and they both are worth reading. Here are two more voices reminding us the podcast is something to consider: Leverage Existing Content For Podcasts. Amanda DiSilvestro shares How To Leverage Your Existing Content For Podcasts  and gives some very practical advice: Some content can be turned into an interview, which many listeners appreciate. Optimize the SEO for iTunes.
  • WEB METRICS GURU  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] PoliPulse and the Power of Opinion Monitoring from Crimson Hexagon
    What was the initial reaction to the product prior to availability? • How did the conversation change after the product was released? • How were the initial online marketing efforts received, specifically via Twitter ? • Who were the big drivers of conversation and response during the launch party? Tags: #msm10 Adaptive Semantics Boston Crimson Hexagon Customer Hewlett-Packard Internet marketing Social Media Twitter looked at the case studies to see how similar or dissimilar they were and what questions were Opinion Monitors attempting to answer.
  • BILL HARTZER  |  WEDNESDAY, FEBRUARY 29, 2012
    [Marketing] Should Your Company Blog Be Done at Home or Outsourced?
    Many times the blog will be handled within the marketing department, so that is where your efforts should be focused if you want to maintain the blog in-house. Guest Post by Dave Thomas. While some businesses pay extra special attention to their blog(s), others seem to have little to no interest in maintaining it on a regular basis. Whether just starting a business or you have been around for some time, one of the questions you should review is are you best served doing a company blog in-house or outsourcing it? Company blogs come in all shapes and sizes. blogging blogs
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