PROBLOGGER | TUESDAY, NOVEMBER 27, 2012
[Marketing] All ProBlogger are $10 for the Next 10 Days Only
The Blogger’s Guide to Online Marketing. The Blogger’s Guide to Online Marketing—31 Steps to a Profitable Blog is a comprehensive, 31 chapter blueprint for your blog’s ongoing profitability – right from the ground up. Discover more about the Blogger’s Guide to Online Marketing. Today is my 10th anniversary of starting blogging and to celebrate I’m offering all ProBlogger eBooks at just $10 each – that’s a 50-90% saving on their normal price. 10 Years of Blogging. Fast forward to today ten years later and I’m so glad I did! General
PROBLOGGER | SUNDAY, AUGUST 7, 2011
[Marketing] How I Use BuySellAds to Monitor Blog Traffic and Goals
quick review once a week, and a slightly longer recap once a month, is more than sufficient for most bloggers (affiliate marketers will obviously check stats much more because of how closely their income is tied to converting campaigns). This guest post is by Kevin Muldoon of WordPress Mods. One of the biggest mistakes new bloggers and webmasters make is to check traffic stats and affiliate reports too often—often enough for it to stop them doing real work on their projects. That being said, it is still important to check stats from time to time. What to track. Compete Score. Page Rank.
ENGAGE | TUESDAY, APRIL 8, 2014
[Marketing] The Power of Video
What better way for Dermablend to deliver its message of how its makeup allows people to “blend in to stand out”? A few lessons for marketers to consider: Remember the power of a simple visual. Dermablend, a line of makeup designed to conceal mild to severe skin conditions, has released a series of videos called “Camo Confessions,” which shows customers stripping off their makeup and telling the often moving, inspirational stories about who they are. Watch Cheri, the volleyball coach with vitiligo. Or Cassandra, a young woman with severe acne. Tell a story. Create community engagement.
TWIST IMAGE | SATURDAY, JUNE 1, 2013
[Marketing] How To Support A Community
digital marketing. marketing podcast. Episode #360 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Nilofer Merchant is probably one of the the more fascinating people you can connect with online (and in person). Over the years she has become a close friend (after a very kind introduction from Tara Hunt ). Nilofer is a bestselling business author ( The New How and 11 Rules For Creating Value In The Social Era ), a corporate director and a great speaker on business and innovation. Enjoy the conversation. advertising podcast. brand.
KIKOLANI | TUESDAY, MARCH 16, 2010
[Marketing] Social Media for Non-Profit Organizations
Social Media Marketing Best Practice. This is a guest post by Forest Whaling. If you would like Forrest to write for your blog, please leave your request in the comments or visit MyBlogGuest (username Fgump910). It is no secret that the web’s new social media outlets are a wonderful way to reach a large audience and get them involved. After having the privilege of working with the CO based youth outreach program SOS Outreach, I have come to realize the power of social media and its ability to draw traffic and conversions. YouTube. An increased uploading capacity. Facebook. Twitter.
PROBLOGGER | SUNDAY, JANUARY 9, 2011
[Marketing] Buying and Selling Blogs with Strong Personal Brands
Andrew Knibbe is the Marketing Manager at Flippa , the #1 marketplace for buying and selling websites. This guest post is by Andrew Knibbe of Flippa. The responses to my last post raised the crucial issue of selling a blog that’s built around a strong personal brand. Mark Wolfinger wrote, “When I write a blog, it’s my passion that the readers see. It’s my writing style and knowledge. Buy an existing blog and the blog’s voice changes immediately. How can you keep loyal readers who loved the previous voice?. The blog as a business. Getting personal. Follow him @flippa.
CONVINCE & CONVERT | MONDAY, SEPTEMBER 20, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 |Written By: Noemi Pollack | View Comments Tweet Guest post by Noemi Pollack, CEO & Founder of The Pollack PR Marketing Group , a 25-year old integrated PR and marketing agency in Century City, CA. Im Jay Baer.
TWIST IMAGE | SATURDAY, OCTOBER 12, 2013
[Marketing] Six Links Worthy Of Your Attention #173
"OK, it''s a ''viral marketing'' video. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "This is a great post by Amanda Peyton about the future of hardware. She wrote a widely viewed piece about how Best Buy is going out of business (I''ve heard it referred to as ''the Amazon showroom'') but she has since concluded ''it''s not just Best Buy that''s going to fade away, it''s our entire notion of ''Consumer Electronics''. " (Alistair for Hugh). Why - and how - I wrote Bad Pharma - Bad Science. Great even.
TWIST IMAGE | SATURDAY, NOVEMBER 10, 2012
[Marketing] Six Links Worthy Of Your Attention #125
Louie is also a performer pushing the boundaries of independence and direct connection with his fans, producing and marketing his tours through his own website. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Sure, 3D printing is going mainstream, and everyone's a technologist, so we can probably figure out what that will look like. But most of us aren't geneticists, so the amazing amount of change in that field flies under the radar. " (Alistair for Hugh). Detection for Journalists - Zombie Journalism.
TWIST IMAGE | SUNDAY, JUNE 7, 2015
[Marketing] Creative Talent And The Future Of Agency Life
Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. digital marketing. marketing blog. marketing podcast. Welcome to episode #465 of Six Pixels Of Separation - The Mirum Podcast. audio. brand.
MYRLAND MARKETING | MONDAY, OCTOBER 5, 2009
[Marketing] CLIENTS: WHAT BUTTON ARE THEY WEARING?
Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense CLIENTS: WHAT BUTTON ARE THEY WEARING? Every time a “Cast Member” sees my button, they exclaim, with enthusiasm I might add, “Happy Birthday Nancy!” As you can imagine, this evokes a smile and a “thank you” from me because they made me feel good. You see, I deeply appreciate kindness and warmth. Whenever John sees someone with one of these buttons, he wishes them a happy birthday or anniversary. Yes, kindness is contagious.
JACOB MORGAN | THURSDAY, DECEMBER 3, 2009
[Marketing] Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously
The market is still in its infancy, so it will be a long time before we see big budgets allocated toward strategic planning for e20. It's always been easier to justify to spend 100k on a marketing campaign that may bring new customers than to spend 10k on an internal tool that makes for example team collaboration more efficient. Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Companies Interested in Enterprise 2.0 Need to Take Strategy Seriously View Comments December 3rd, 2009 A few posts ago I talked about Enterprise 2.0 shifts.
PROBLOGGER | TUESDAY, APRIL 19, 2011
[Marketing] 10 Things TV Shopping Networks Can Teach You About Making Money Blogging
Aren’t you utterly tired of marketing gurus telling us not to share the features of our products and focus exclusively on benefits? I am! This guest post is by Jill Chivers of www.shopyourwardrobe.com. found myself entranced recently by a “presentation” on a TV shopping network. usually flip straight past these networks, as I was of the opinion that they were cheesy shows, presented by couldn’t-quite-make-it TV presenters, and that they pushed sub-par products onto poor, lonely, hapless, housebound consumers who didn’t know better. Well, the short answer is: a great deal! Repetition.
PROBLOGGER | TUESDAY, JUNE 23, 2015
[Marketing] 10 PBEVENT Speakers Reveal their #1 Life Hack
Ruth will be presenting the keynote session The 5 Ordinary Habits of Extraordinary Bloggers, and breakout session Pinterest Marketing 101: The Three Elements of the Perfect Pin. Following on from the earlier post about what our speakers get up to in the mornings , we also asked them to give us their number-one time management or life hack – how DO they get everything done?! HEATHER ARMSTRONG: Author, speaker, and blogger at Dooce. Delegating. used to have the hardest time asking for help, but now it’s a basic part of survival. Blogs at Woogsworld. The one minute rule.
SOCIALNOMICS | TUESDAY, MAY 29, 2012
[Marketing] Yelp! I’ve Fallen! And, I Can’t Get Up!
In fact, a recent eMarketer study found that people trust peer reviews roughly 14 to 1 over traditional marketing. “I’ve fallen, and I can’t get up.”. Famous–and incessantly mocked–line from Lifeline Medical Alert TV spot. IF YOU’RE A BUSINESS OWNER, the pain of getting “Yelped” falls somewhere between a moderate migraine and a worm burrowing in your brain. There you are: cheerfully flitting about, running a beautiful business–and BLAMO! rageaholic on a bad day (or rather, a bad life) spends an inordinate amount of time churning out pure vitriol about your brand. Frightful, I know.
PROBLOGGER | SATURDAY, AUGUST 18, 2012
[Marketing] Stand Out in the Popular Pet Blogging Niche
Before Keep the Tail Wagging was launched, I downloaded a free version of Market Samurai to help me find an opening within the niche that could be monetized. I This guest post is by Kimberly Gauthier of Keep the Tail Wagging. When I was planning the launch of Keep the Tail Wagging , I heard the question “Do you know how many pet blogs are out there?” As ” As John pointed out yesterday , this is a big niche, with a lot of competition. But when I was asked this question, I would simply smile politely, while thinking, “Who cares?!” I’m Keyword research. Simple SEO.
CHRIS BROGAN | THURSDAY, JUNE 26, 2014
[Marketing] Fitness and Health Advice from a Non-Expert
As an industry (the whole marketing and digital space), have you noticed just how sedentary we are as an entire tribe? I have no business writing this book, but I did, anyway. If you want to learn how to lose weight and get healthy from someone with a trench-level view of the experience, that’s what you’ll get in Just Start Here , my new book, with lots of help from Jacqueline Carly. Lose Weight. That’s what Google wants me to say. They want me to say “lose weight,” because that’s what people think is the goal. Get Healthy. Health? You know this.
PROBLOGGER | WEDNESDAY, JULY 11, 2012
[Marketing] Traffic Technique 1: Search Engine Optimization
And look out for next week’s post, when we’ll look at content marketing in detail. If you’re one of the thousands of bloggers out there who’s trying to generate the right kind of blog traffic , you’ve probably felt a bit bewildered at some point. know I have. Some days I’ve sat down at my computer and literally haven’t known where to start in building more traffic to my blogs. So, starting today, I’d like to take you on a little tour of some of the main traffic generation techniques. Types of search traffic. Choosing keywords.
CONVINCE & CONVERT | FRIDAY, JULY 27, 2012
[Marketing] Social Pros 26 – Richard Owen, Satmetrix
We’re taking social and moving it beyond marketing, and getting lots of people involved. Here we are in year, I don’t know, whatever, of social media and social media marketing, and it strikes me that that’s still a significant challenge. But I guess in some respects it’s not surprising at all because it’s still difficult for people to tie email marketing and search marketing, and other things that… Jay: Yeah. This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Listen Now. Jay: Thanks.
PROBLOGGER | FRIDAY, FEBRUARY 8, 2013
[Marketing] The Beginner’s Guide to Outsourcing Video Content Production
BlissMediaWorks targets the small and medium-sized business market. This guest post is by Leslie Anglesey of EssayTigers. Does it make sense for blog owners to include video in their posts? It sure does! Your posts should include all types of interesting content to engage and entertain readers, and this can definitely include videos. But rather than trying to do all of the work yourself, get smart about your time and consider outsourcing your video content by partnering with a reliable provider. Research for reliability. How can you find a reliable service? You do your homework.
PROBLOGGER | THURSDAY, AUGUST 16, 2012
[Marketing] The Future of Pro Blogging: Will You Make the Cut?
Until recently, many pretenders did just fine, leveraging search engine optimization and other internet marketing strategies like aggressive link building and social media initiatives. Where in the past, internet marketers were able to manage a portfolio of niche web properties that were “thin” in nature with “quality” and useful—but not expert—content, we’ve seen a big shift in the direction in which search engines are headed, whether deliberately or not. Are we going to experience free market capitalism on the democratic web space soon? The pretenders. The experts.
SOCIALNOMICS | WEDNESDAY, JUNE 10, 2015
[Marketing] Spotify tops 20 million subscribers
USA TODAY – Two days after Apple formally entered the streaming music market, key player Spotify announced it doubled the number of paid users of its service over the past year. In a statement released Wednesday, Spotify says it now hosts 20 million subscribers, up from 10 million in May 2014. The company also nearly doubled its number of active users — from 40 million last year to 75 million. Meanwhile, a report from The Wall Street Journal says Spotify closed a round of funding worth $526 million, which would value the streaming service at $8.5 billion.
CONVINCE & CONVERT | THURSDAY, DECEMBER 2, 2010
[Marketing] Help Me Connect the Social Media Economy
Simultaneously, there’s a burgeoning group of marketing, communication, and customer service professionals that can credibly step into a social media-oriented job and do it proud. Tweet As more and more businesses come to the realization that social adoption isn’t a matter of it, but when, the next question is invariably about resources: “Who should be in charge of this in my company?. “How many people do I need doing this?. “Do I need to be listening 24×7?. “Can we create compelling content with our current staff?. Jay Baer Job Fair.
PROBLOGGER | MONDAY, JANUARY 7, 2013
[Marketing] Blog Design for ROI Rule #6: KISS Headers, Navigation, and Sidebars
Really, my idea was that having a prominent sidebar would allow me to periodically try different marketing messages there in order to gain more business. Gab Goldenberg and Internet Marketing Ninjas are developing a book based on this series – get your free copy at [link] for-roi/ . This guest post is by Gab Goldenberg, author of The Advanced SEO Book. This post is the sixth in a series on blog design for ROI. Previous posts in the series were: Prioritize the Optin Form. Highlight Your Key Content. Show Love To Your Community. Make Posts Easy To Read. Maybe louder!
PROBLOGGER | MONDAY, APRIL 9, 2012
[Marketing] The Systematic Blogger’s Manifesto
It’s been about five years now, and I’ve been doing this full-time for about four years. I’ve learned a lot about blogging, passive income, internet marketing, SEO—the whole works. This is a guest post by Shaun Connell from Live Gold Prices. remember when I first began reading about “passive income” It seemed brilliant: work hard and make sure you leverage your time and capital so that instead of being paid once, you’re paid a little bit every month into the future. At the time, I was just running a blog for fun, and decided to go ahead and start a blog for profit.
SOCIALNOMICS | WEDNESDAY, NOVEMBER 4, 2015
[Marketing] Get the Repairs You Need with Social Media
Car repair shops are one of those businesses where word-of-mouth is huge in marketing. To keep the word-of-mouth going strong, car repair shops should be incorporating some social media into their marketing repertoire, and this helps you out when you are searching for somewhere to go. It’s a rainy Monday morning and your car breaks down. Or you’re driving to pick your kids up from school and get in a fender bender. All is okay except your car needs some repair. Drive Forward with Social Media. One of those ways is asking on social media. Your Own Rights.
WAXING UNLYRICAL | THURSDAY, SEPTEMBER 2, 2010
[Marketing] Making The Most Of A Twitter Chat
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Image: Maria Johnson via Flickr, CC 2.0 It drove me nuts. But wait!
WAXING UNLYRICAL | THURSDAY, JANUARY 13, 2011
[Marketing] How To Get Your Blog Project Approved
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! You’ve reflected. You’ve steadied your nerves. Good for you! Efficiency.
PROBLOGGER | SATURDAY, NOVEMBER 3, 2012
[Marketing] 8 Rules You’ll Need to Become An Editor’s Go-To Writer
Thomas Ford is the Marketing Director of www.123Print.com, a leading supplier of business cards and a wide variety of business and office printing materials. This guest post is by Thomas Ford of www.123Print.com. Whatever stage of development your blog is in, it’s useful to consider the elements that characterize a good blog writer. Perhaps you’ve recently begun accepting guest posts. What are the criteria that inspire you to publish or make the call to reject a post? Don’t turn in typos. Try to sleep on it. It’s amazing the clarity that a day can provide.
PROBLOGGER | FRIDAY, JULY 12, 2013
[Marketing] Help! My Baby is Sick and Someone is Stealing My Money!
Andrew Grant is the owner and author of The Freedom Blog a site where aspiring bloggers and internet marketer can find inspiration, practical advice and food for thought. This is a guest contribution from Andrew Grant, owner and author of The Freedom Blog. Two weeks ago I made a shocking discovery. found out that my youngest child, barely out of nappies, has been infected by a terrible virus with the sinister name of SASS. SASS spreads at an alarming rate and is highly contagious. OK, don’t worry; I’m not talking about real children. Image courtesy of jscreationzs FreeDigitalPhotos.net.
CONVINCE & CONVERT | TUESDAY, MARCH 9, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company? It’s About Engagement, Not Eyeballs I worry that by focusing so much on the Big 4, we start to look at social media through the prism of audience size, which is a vestige of the old marketing. link] Nisha Pawar There are many niche markets and social media out there. A re… [link] #marketing [link] Innovate AZ Are You Taking Social Media Shortcuts?:
PUSHING SOCIAL | FRIDAY, MAY 14, 2010
[Marketing] Why Facebook Is Breathing Easier These Days…
Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social Why Facebook Is Breathing Easier These Days… by Stanford on May 14, 2010 Spread it! Share Email This Mark Zuckerberg must be sleeping easy these days. Sure he is being cussed out daily by a hornets nest of Facebook purists, a few hip Senators, and the soccer mom here and there but life is pretty good. Well, he doesn’t have to live in the “capitalist closet any longer. He had his coming out party at the F8 conference where he basically flipped the privacy cabal the bird. You too!
FEVER BEE | MONDAY, MARCH 23, 2015
[Marketing] How To Stack The Odds In Your Favour To Launch A Successful Online Communities
The publisher provides the infrastructure (production, distribution, some marketing) and the author provides a sellable product. Don't dragoon more marketing and customer service staff to manage a community. Publishers have trained themselves to back winners. They use the following criteria: 1) The author has a big audience. 2) The author can write well (skills). 3) The author has a clearly defined target audience. 4) The book has a powerful hook (new popular idea/trend/problem).
PROBLOGGER | SUNDAY, SEPTEMBER 23, 2012
[Marketing] Taking a 5+ Figure Blog to the Next Level
This guest post is by the Web Marketing Ninja. Stay tuned for more posts by the Web Marketing Ninja —author of The Blogger’s Guide to Online Marketing , and a professional online marketer for a major web brand. Follow the Web Marketing Ninja on Twitter. In my work, I get to speak with a lot of people who’ve done really well from the web. Some have done seven- and eight-digits “well,” others who have more modest, but still impressive, five- and six-digit success stories. How do they go from $100,000 a month to $1 million? Taking stock.
SOCIALNOMICS | FRIDAY, APRIL 24, 2015
[Marketing] Comcast, Time Warner Cable nix $45B merger deal
The deal would have given Comcast a quick means to gain customers in key markets, including New York and Los Angeles, and broaden its reach nationally. If Comcast had completed the deal, the post-merger company would have gained access to nearly half of the Internet market nationwide and heightened its bargaining leverage against content creators and cable networks. “We are just seeing (this video) market starting to evolve. USA TODAY – Comcast Corp. said said Friday that it’s ending its $45.2 “We are strong and getting stronger. Socialnomics
CONVINCE & CONVERT | FRIDAY, JULY 20, 2012
[Marketing] Social Pros 25 – Alison Carlman, globalgiving
Today in addition to DJ, we’ve got Alison Carlman, who is the un-marketing manager at globalgiving. Alison is about as good as they come when it comes to social marketing for non-profits. Everybody switched over to Reddit and ever since then it’s been sort of a downward spiral for Digg, and sunshine and lollipops for the Reddit community. I’m just kind of continuing to think about the parallels between this company and the job that social marketers have and community managers have. That could make or break your month as a marketer. Listen Now.
TWIST IMAGE | FRIDAY, JUNE 14, 2013
[Marketing] Six Links Worthy Of Your Attention #156
"Brand marketing hasn''t really changed, and venerated brands like Coke can usually coast on a market where everyone''s familiar with their ubiquitous red-and-white swirled logo. "There has been a lot of talk about the whole quality over quantity debate when it comes to brands creating content (more on that here: Marketers Are Not Publishing Enough Content ). Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? The answer is technical - Noahpinion. " (Alistair for Hugh). " (Hugh for Mitch).
GEOFF LIVINGSTON | SATURDAY, DECEMBER 11, 2010
[Marketing] 10 Wishes for the Baby New Year
Here are 10 wishes for the online communications space in 2011: 1) Instead of running to lynch Julian Assange, the market needs a deeper analysis of Wikileaks and its role in the 21st century media environment, good and bad. It’s time for the Wild West known as the blogosphere to look deeply at practices like affiliate marketing , Perks and other interesting forms of compensation. 3) That the market starts treating high school conversations purporting greatness and righteousness as the distractions that they are. Image from Rudolph’s Shiny New Year.
CONVINCE & CONVERT | TUESDAY, JULY 20, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 5 Steps to Winning Fans with Content Strategy July 20th, 2010 |Written By: Mike Corak | View Comments Tweet Guest post by Mike Corak , Vice President of Strategy at digital consultancy Tallwave , and blogger at Digital Marketing Strategy. Easy – you listen! Great post! verticalmeasures Thanks Mike.
TWIST IMAGE | SATURDAY, MAY 3, 2014
[Marketing] Six Links Worthy Of Your Attention #202
" Twitter got pummeled by the public markets this week. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "I''ve spent the last year looking at how innovation happens (or doesn''t happen) in large organizations. This should be Exhibit A: while disruption is a good word in Silicon Valley, it''s often a dangerous idea in the halls of power. What happens when an awesome postal offering runs into the Postmaster General? American citizens aren''t our customers -- about 400 junk mailers are our customers. Me too."
CHRIS BROGAN | THURSDAY, MAY 12, 2011
[Marketing] On Being Roasted
Skip it, if you just like when I talk about marketing and stuff. This post is ridiculously long and somewhat self-serving. Read on, if you want to know about just a few people who were kind enough to honor me last night. Last night was one of the scariest nights of my life. I was honored by friends at a roast , where people would be throwing well-meant jabs at me all night in front of my family and friends. And I faced it like a coward. You performed magically, and were so kind ahead of time, during, and after (near as I can recall). It was priceless. Thank you, Dave Murray. Thank you.
PROBLOGGER | MONDAY, JULY 16, 2012
[Marketing] Is This Blogging?
Call me old fashioned, but if one has a blog, why pretend it is something else? I can understand that ‘marketing’ etc., is a driving factor for that decision…. I was really interested to read this comment from Pinup Style in response to our series on blog business models. Image courtesy stock.xchng user arinas74 Pinup Style comments: “I was wondering what your position is re: another blog post I found on your site stating “As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. ” That’s fine. How’s your local art blog looking now?
PROBLOGGER | SATURDAY, MAY 12, 2012
[Marketing] Take a New Road with Your Blog
Now, there could be many reasons for making this change, and of course, one of them being marketing and building up the hype for the book. This guest post is by Lars Holdgaard of Gode Karakterer. So you have a blog which has some kind of self-defined success. You are maybe making a good portion of money and you can see the visitors numbers rising. Your position in Google is also doing better and better every month, and everything is progressing. But maybe it doesn’t feel right. You can see the results, but it still doesn’t feel right. Let’s take a case. He wrote that book in 2007.
CONVINCE & CONVERT | THURSDAY, SEPTEMBER 2, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. Your faith creates for me an opportunity to educate more and more marketers and the companies for which they work. I don’t take that opportunity lightly, and I hope I never take it for granted. The promise was that digital marketing would democratize, but ultimately it didn’t. Family, friends, colleagues. Exactly.
PROBLOGGER | SATURDAY, JANUARY 15, 2011
[Marketing] How Cancer Changed My Blog
Because the fear is less intense, I’m more willing to market my coaching or my brand. This post is by Karl Staib of Work Happy Now. I was recently diagnosed with testicular cancer. Yes, the dreaded c word. It’s probably not what you are thinking. I don’t look at this health issue as an anchor. look at this as an opportunity for growth. I’ve been blogging for over three years. Each year I’ve gone through unique pains. The pain of no one reading my blog eventually transformed to Forbes.com contacting me and naming my blog one of the top 100 blogs for women. Put the important stuff first.
SOCIALNOMICS | MONDAY, NOVEMBER 10, 2014
[Marketing] AT&T/DirecTV Merger Debate: Should We Be Worried?
The move has been seen in some circles as controversial, particularly in light of limited competition in these markets. The FCC has a spoken aim of increasing competition in the broadband market. With too few players in the market as it is, why aren’t there more people crying ‘foul’, and arguing against this potential threat to consumer diversity and choice? For AT&T, the chance to gain such a stronghold in the satellite TV market makes them a worthy rival for their own nearest competitors, including in particular Comcast.
PROBLOGGER | SATURDAY, OCTOBER 20, 2012
[Marketing] How to Bore Your Readers to Death and Scare them Away
It’s not marketing skills, but basic writing skills and modesty that you lack. This guest post is by Jack Samuelson. Blogging is no joke. There are millions of blogs, probably hundreds of millions of bloggers, and billions of articles online. Still, that does not mean everybody can blog effectively and run their own blog with success. So what about all those unsuccessful bloggers? Is the lack of popularity their own fault? Check out this short manual and find it out for yourself…. If you’re a successful blogger you might think you don’t need to read this. No problem!” Period.
CONVINCE & CONVERT | WEDNESDAY, MARCH 3, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. 3. Me Too.
PROBLOGGER | THURSDAY, AUGUST 1, 2013
[Marketing] Optin Skin Plugin Review
It has given me the incentive to actually test things with my mailing list rather then relying on hope marketing. In June, Darren shared 3 Ways to Get More Subscribers for Your Blog. In that post, he identified the area under the blog post as being one of the ‘hot zones’ for calls to subscribe. This area is a solid location to place a call to action, but it can require some effort to style a subscribe form that fits with your theme. In this post, I will be reviewing a plugin that helps you easily create appealing opt-in forms and social share boxes to your blog. The features.
PROBLOGGER | WEDNESDAY, SEPTEMBER 14, 2011
[Marketing] Not Every Ebook is a Success, But it’s Always a Lesson
However, I hope to continue to go back to what worked in game writing and apply the same concepts to writing for online marketers. This guest post is by Chris The Traffic Blogger. Ebooks have played a vital part in my business for all three of the years I have been operating. From free offers to successful products, these handy publications enabled me to earn quite a bit of money in three years, as well as grow an audience of over 11,700 members. What I’d like to do for you today is go through a history of the ebooks I’ve written, and explain what I’ve learned along the way.
CONVINCE & CONVERT | THURSDAY, JULY 2, 2015
[Marketing] Winning the Story Wars
Marketers and advertisers have the responsibility and ability to create a more informed and empowered society. “We listen to stories because this helps us believe that we can be heroes in our own lives.” —@jonahsachs. In today’s episode of the Business of Story podcast, your host, Park Howell has a fascinating conversation with Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studios , author of Winning the Story Wars , and creator of viral videos like The Story of Stuff series and The Meatrix. The Hero’s Journey. Bring to mind your favorite epic story.
CHRIS BROGAN | THURSDAY, JUNE 23, 2011
[Marketing] The Summer of Social Business
I’m pleased to announce the Summer of Social Business : an opportunity to learn more about how social media and other digital marketing technologies will impact your business, brought to you in one of several formats. In essence, if you want me to speak for your business this summer, here are two really great ways to get that done (btw: if you want to come see me speak, but aren’t a business looking to hire me, we’ll be announcing a third Summer of Social Business project in a handful of days). Summer of Social Business: The Webinars. What topics do I cover?
BLUE FOCUS MARKETING | SATURDAY, JANUARY 11, 2014
[Marketing] The @SocialEmployee Revolution Comes to @ConferenceBoard #SocBiz #HR #SHRM
The Conference Board (@ ConferenceBoard ) has invited Blue Focus Marketing President Mark Burgess (@ MNBurgess ) and myself (@ CKBurgess ) to join their January “Book Discussion” webcast, scheduled to start at 11 a.m. 26-30), where I have been invited to speak, followed by a guest lecture at Centenary College by Blue Focus Marketing President Mark Burgess (@ MNBurgess ) on Tuesday, February 4. Blue Focus Marketing™ offers a variety of consulting options to organizations interested in bringing the @ SocialEmployee revolution to their workplace. FOR EWORD by David C.
TWIST IMAGE | FRIDAY, SEPTEMBER 26, 2014
[Marketing] Be Like Apple
watched this conversation while thinking about corporate culture, how to adapt in an ever-evolving times, how is marketing still relevant, and what it takes for a company like that to "win"? Don''t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly. You could also say that Apple is an inspiration and aspiration for all businesses. Apple is like that. It is how they conduct business. advertising slogan. apple.
TWIST IMAGE | FRIDAY, FEBRUARY 21, 2014
[Marketing] Six Links Worthy Of Your Attention #192
"A couple of new books are on the market, looking at the history of the ''news'', and its role in our culture down through the ages." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "You may have heard about the Goldman Sachs Elevator and some of the terrible/funny/terribly funny things that get said. Turns out rich bankers have their own Fraternity, too. Behind the scenes at the point-zero-zero-one-percent party, from someone who was there." " (Alistair for Hugh). " (Alistair for Mitch).
CONVINCE & CONVERT | THURSDAY, JUNE 24, 2010
[Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. Not many.
CONVINCE & CONVERT | SUNDAY, JANUARY 8, 2012
[Marketing] 3 Tools For Managing a Killer Multi-Author Blog
We want to get a process down that turns your blog into a content marketing machine. Jason Keath is CEO of Social Fresh, a social media education company. Their next social media conference is Social Fresh EAST on February 6-7 in Tampa, FL featuring speakers from RadioShack, Pepsi, Nordstrom, and Scott Monty of Ford. and Jay Baer). remember making a handmade magazine when I was eight years old. Crayons. Magazine cutouts pasted onto pages filled with penciled in copy. even folded pages and stapled them at a crude attempt at laying out content. Your Goal. Contributor Plan. Thank them.
PROBLOGGER | FRIDAY, AUGUST 16, 2013
[Marketing] Attend the ProBlogger Training Event Virtually
Facebook Marketing. Affiliate Marketing. Are you looking for a little inspiration and guidance in your blogging as you head into the rest of 2013? The Problogger Training Event Virtual Pass could be just what you need. In March this year when I announced the 2013 ProBlogger Event I did so quite nervously because we’d book a venue with 450 seats (up from 300 the previous year) in a new location. need not have been nervous – we sold 200 early bird seats in a matter of minutes and the remaining tickets to the Gold Coast (Australia) event sold out two months ago.
KIKOLANI | THURSDAY, SEPTEMBER 13, 2012
[Marketing] Izzonet Review – What Sets Izzonet Apart as an eCommerce Solutions Provider
There are a lot of eCommerce solutions in the market and all of them have their pros and cons. Some packages have great marketing tools while others concentrate on shopping cart innovations. Strength #5: Effective Marketing Tools. This strength is not unique at all because you will probably see the IzzoNet marketing tools being offered by other eCommerce solution providers. The following are just a few of the marketing tools and integrations that can help bring even more people to your online store. Creating and Marketing Your First Online Store.
KIKOLANI | FRIDAY, JUNE 29, 2012
[Marketing] Fetching Friday – Resources Mashup & Baby Meerkats
Blogging / Content Marketing. The Marketer’s Guide to Information Visualization: How to Rock Infographics, Shareables, and Slideshows – That’s why today, I’m going to reveal how you can get aboard the visualization marketing gravy train, where to find the best resources, and how to get graphics done without breaking the bank. 30 Free Ways To Market Your Small Business Site – There are at least 30 ways to market your website with a time investment and no credit card required. The Resources Mashup. Find out. Business / Career. Freelancing.
BILL HARTZER | SUNDAY, DECEMBER 15, 2013
[Marketing] Remember the Rule of Thirds in Your Facebook Timeline Cover
One of the most valuable rules in photography and graphic design is the rule of thirds, and it should be implemented in your cover photo according to Happy Marketer. Just because you are putting together a Facebook timeline cover to improve your social media presence does not mean that you should ignore photography and graphic design guidelines. On the contrary, they can be a very important part of making sure that you get the strongest impact possible out of your Facebook timeline cover photo. They believe that it can make your image composition more dynamic and pleasing to the eye.
BILL HARTZER | FRIDAY, OCTOBER 21, 2011
[Marketing] Social Media App: Virtual Contact Twitter Application
As Virtual Contact is new on the market, twitter is the first client we’ve decided to take above and beyond in this fashion but as the world of social media grows, other platforms such as Facebook, LinkedIn and others are in the works. I recently sat down with the folks at eMarketing group, the makers of the Virtual Contact Twitter app. The following are notes from our discussions. Virtual Contact takes all the functionalities one would expect from the Twitter platform and takes them a step further. – Manage automatic tweets (automatic-messages). – Shorten your URLs.
BRASS TACK THINKING | THURSDAY, SEPTEMBER 23, 2010
[Marketing] How Hotel 71 Fixed a Customer Service Snafu and 5 Lessons to Take Home
Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives How Hotel 71 Fixed a Customer Service Snafu and 5 Lessons to Take Home September 23, 2010 | by Amber Naslund View Comments I had a rather cruddy customer service experience the night before last, and I wasn’t going to blog about it. posted a couple of tweets that night amid my frustration (after contemplating carefully whether I wanted to call out the business itself ). But I was just going to let it be. My stay was fine, all that stuff.
CHRIS BROGAN | FRIDAY, DECEMBER 3, 2010
[Marketing] Sell Without a Website
I recently advised Justin Levy of Red Pin Marketing ( recently announced ) to start selling. That’s where I was when I launched New Marketing Labs a few years ago. He mentioned that there wasn’t a website built, that he was just getting social presence put together. listened and appreciated where he was. Justin knows. He was there, too. We sold without a website. You can sell without business cards. You can sell without fliers. You can sell without a website. Your job, such as it is, is to sell the product or service, and to get your customers the success they deserve.
PROBLOGGER | WEDNESDAY, JANUARY 18, 2012
[Marketing] 5 Reasons Why Dai Ling Ping is Going to Win On YouTube in 2012
Comedian Ricky Gervais once said “always produce more than you hope” and in the online market that has never been more true! This guest post is by David Edwards of A Sitting Duck. I’ve just passed three years on YouTube and I’m really happy with what I’ve achieved so far. But over the last few months I’ve become mates with a guy who owns one of the fastest growing channels in the UK—and he started just over a year ago. Dai Ling Ping has gone from zero to over 25,000 subscribers! Get your pen and paper ready, here’s what Dai has done! 1.
PROBLOGGER | THURSDAY, MAY 10, 2012
[Marketing] Build Blog Products That Sell 6: Tell the World
So far, we’ve discussed how to plan out products drawn from your expertise , create them , distinguish yourself from your competitors , test-market, figure out how much to charge , and find a clientele. This guest series is by Greg McFarlane of Control Your Cash. Welcome to the final installment in our hexalogy, concerning how to sell blog products in an era when people are reaching into their pockets and finding mostly lint. If you’re late to the party, check out the previous parts of this series, right from the start , before going any further. Say you’ve done all of the above.
PROBLOGGER | WEDNESDAY, FEBRUARY 16, 2011
[Marketing] 5 Sales Email Myths that are Costing You Money
That launch email was tested against another version written by a professional marketer in a split test before the launch. Recently, I worked with Darren on some sales content—including launch emails—for the release of a new product at DPS. In (what was to me) a shock result, the email I’d written achieved: 7.3% more opens (39.5% to 32.2%). more click-throughs (7% to 2.2%). As we’ll see, this experiment busted five key sales email myths: Use call-to-action sales links in sales emails. We need to “sell the customer on the product before they’ll click a link.
FEVER BEE | WEDNESDAY, SEPTEMBER 19, 2012
[Marketing] Community Management Framework
Direct marketing, promotion, referral/word-of-mouth. We’ve covered this before, forgive the repetition (it’s for the newcomers!). Community management comprises of 8 elements: 1) Strategy. Establishing and executing the strategy for developing the community. Collecting data. Analyzing data. Establishing strategy. Developing action plan. Communicating the strategy and action plan. Project managing. 2) Growth. Increase active membership of the community and convert newcomers into regulars. Optimize membership life-cycle funnel. 3) Content.
TWIST IMAGE | FRIDAY, MAY 8, 2015
[Marketing] Six Links Worthy Of Your Attention #255
Content Marketing is hot. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: The Policy Machine - Slate. "As we automate more of our lives, machines and the algorithms that drive them make more and more decisions. And while this scales well and cuts costs, it's also horribly inhuman. This Slate piece is a sobering look at what it's like to be up against algorithms, and a harbinger of the inequity in welfare, policing, and child services." Hugh for Mitch).
CONVINCE & CONVERT | TUESDAY, MAY 11, 2010
[Marketing] 4 Steps to Drive Sales with a Social FAQ | Blogging and Content.
And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Now you’re combining content with marketing, social media with customer service. Yes, your prospective customers are confused and uncertain. After all, why would they even be coming to your Web site unless they had questions about your product or service? To be entertained? think not. How does zero clicks sound? Social media makes it possible. Here’s how it works: 1.
SOCIALNOMICS | FRIDAY, SEPTEMBER 14, 2012
[Marketing] 4 Reasons Why Social Media Will Make Me a TV Junkie This Fall
It wasn’t until recently I discovered how smart some of these shows’ marketing tactics are. You see, the marketing folks over at major television networks noticed 4 qualities about me, the social media nerd, that they could tap into. Originally posted on the Likeable blog. It’s official. I’m going to be glued to my couch this fall. Since I work in social media, it’s no surprise that my eyes hardly ever leave my computer screen: I am flooded with hundreds of posts, tweets, pins, etc. day in and day out. Let’s see exactly how they did that: 1) I’m incredibly nosey.
CHRIS BROGAN | FRIDAY, NOVEMBER 5, 2010
[Marketing] Never Avoid a Classroom
spent six days in Disney World in Orlando with my family on vacation, and though it was meant to be a vacation, it was a steady drip education in the world’s best customer service and the world’s most immersive marketing. Education is lifelong, and it matters to your existence. As you leave the formal setting of school, however, be sure to pay attention to the opportunities to dip into a classroom when you get the chance. It turns out that classrooms are all around us. Criticism Can Be School. In launching 501 Mission Place , we knew a few things. Books Can Be a Classroom.
TWIST IMAGE | SUNDAY, MAY 18, 2014
[Marketing] Agency Life With Joseph Jaffe
Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we''ve decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. digital marketing. marketing blogger. marketing podcast. This is also episode #28.20 of Across The Sound. Enjoy the conversation. brand.
PROBLOGGER | THURSDAY, NOVEMBER 15, 2012
[Marketing] The Day A Spider Monkey Tried to Kill Me (And What it Taught Me About Getting More Blog Readers)
Especially when it comes to the online space, we are drowning in a sea of contradictory messages: “Just learn blogging, PPC, affiliate marketing, SEO! You see, there’s a saying in internet marketing that goes like this: “Make fans over friends, and friends over followers.” Simply put, people like to do business with people they empathize with, and the best way to foster this is to infuse personality into your marketing. How many marketing bloggers do you think wrote something today hoping that you’ll read it?5,000? Massive, vine-covered trees erupt from the soil.
JACOB MORGAN | MONDAY, AUGUST 12, 2013
[Marketing] The Future of Work Report: A Collaborative Effort
Founded in 2003, it publishes daily news, analysis, interviews and best practices focused on Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management. This is a guest post from Connie Chan , my business partner, Principal, and co-founder of Chess Media Group. The report offers a look at the findings, as well as provides supporting data and Chess Media Group’s point of view on the results. Three insights on the Future of Work are: Collaboration is promoting stronger growth and creating more effective workers. BYOD Initiatives.
KIKOLANI | TUESDAY, FEBRUARY 26, 2013
[Marketing] Three Ways a Non-Blogger Created a Thriving Business With His Blog
He’s known for his Firepole Marketing blog which has attracted tens of thousands of loyal readers. If someone wants that level of relatability in a marketing coach, Danny has it. And that’s what businesses seeking to improve their marketing get from him. Danny said that he could have taken multiple directions in addition to the one which led him down this path to Firepole Marketing. This is a guest post by Tim Fong. ” It’s surprising. In fact, one of his stand-out courses is on how to guest blog successfully. Relator. Individuator. Maximizer.
WAXING UNLYRICAL | WEDNESDAY, NOVEMBER 10, 2010
[Marketing] Ten Reasons PR Pros Should Blog
Post Categories Select Category Blogging for Grasshoppers Business Career Networking Communication Blogging Measurement MeasurePR Public Relations Social Media Twitter Writing Events Guest Posts Amrit Pal Bryce Keane Conway Wigg Erica Holt Herwin Icasiano Howie Goldfarb Mike Doman Narciso Tovar Shanan Sorochynski Steff Metal Interviews Marketing Media Personal Cooking Recipe of the Week Philanthropy PRSA 2009 Resources How To Weekly Roundup Speaking Training Women Grow Business Featured Guest Bloggers Extra, Extra! Boy, was it fun! Yes, you. It helps you understand the medium. Lets play.
PROBLOGGER | TUESDAY, NOVEMBER 13, 2012
[Marketing] The Benefits of Being a Transparent Blogger [Case Study]
Smart Passive Income is all about blogging and internet marketing strategies that can help people literally earn smart, passive income on their own. Ashley Bennett is a writer and marketing consultant. She has recently written a book entitled The 7 Laws of Social Media Marketing. This guest post is by Ashley Bennett of Ashley-Bennett.com. One of the most successful bloggers online right now is also one of the most transparent. You probably know him as Pat. Pat is the owner of the successful website and podcast entitled Smart Passive Income. Creating connection.
TWIST IMAGE | SATURDAY, MAY 11, 2013
[Marketing] Six Links Worthy Of Your Attention #151
"One of the most challenging things in marketing and product design is cognitive overhead, which Bump ''s Davie Lieb has written eloquently about recently. Each of us approaches something with a lot of context, and when we try to market it to others, we fail to see the world as our customers do when they lack that context. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Some of these were spot on (the EPA, robotics); others were just plain weird or evil (eugenics, forced sterilization.) bitcurrent.
TWIST IMAGE | FRIDAY, DECEMBER 14, 2012
[Marketing] Six Links Worthy Of Your Attention #130
Marketing permeates our society; it's the right hand of capitalism. Before he died, one Linds Redding wrote about the marketing industry. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "You guys spend a lot of time talking about publishing. But oh, the plight of the crossword creator! Slaving in anonymity, her work sitting on a shelf for years, underpaid, unloved. In this behind-the-scenes post, Ben Tausig shows how the crossword industry is changing forever." " (Alistair for Hugh). category.
PROBLOGGER | WEDNESDAY, NOVEMBER 7, 2012
[Marketing] Blogging in Brief: Engagement Tools, App Auctions, and Brutal Realism
As the Web Marketing Ninja hinted in this article , you’ll need to consider the maintenance and future development needs of the app before you buy (or develop) one. This week has turned up some really interesting ideas for blog reader engagement using technology as well as creative content techniques… Mini reader surveys … and more. On Eugen Oprea’s blog , we saw this handy little query form: It’s made with LeadConverter , which you can use on a free subscription if you want to give it a try on your blog. Taking a sponsored post one step further. Get appy.
PROBLOGGER | THURSDAY, SEPTEMBER 6, 2012
[Marketing] Escaping from Desktop: Online Document Editing Tools for Bloggers
Nina is an active blogger, a marketing manager at TeamLab and CeBIT 2012 participant. This guest post is by Nina Gorbunova of TeamLab. first faced the problem of document immobility a couple of years ago, when I was far away from my PC. lost my flash stick and realized that I didn’t have my documents stored anywhere in the cloud. That’s what we call epic fail. Of course, “it’s not the end of the world,” you may say. But being a freelancer, sooner or later you realize the importance of round-the-clock access to your files. Google Docs. Zoho Documents. Microsoft Office 365.
BRASS TACK THINKING | FRIDAY, JUNE 25, 2010
[Marketing] Friday Fun: The Buzzword Graveyard
Alas, I’m pretty sure I’m smoking something funky if I think that marketers (especially) and the business types are going to stop the madness anytime soon. image credit: Qole Pejorian Tagged With: business writing , buzzwords , friday fun , hyperbole , language , Marketing , vocabulary [link] Nico Schaap Magical, especially when used related to technology. Sarah_Gore Unique – when used by marketing to describe the product because it usually is not. It’s so overused, and most often complete hyperbole. We do that a lot in business, don’t we?
SOCIALNOMICS | WEDNESDAY, JULY 15, 2015
[Marketing] What the Apple Music antitrust inquiry is really about
For a Section 2 case against Apple, the FTC would have to establish that the company has monopoly power in a given market in the first place, and that it’s doing something to harm competition (not just competitors). Fortune – Apple has something of a reputation when it comes to antitrust issues. That doesn’t mean news of a FTC inquiry into Apple Music means much. You could be forgiven for thinking “here we go again” upon learning that Apple’s new music service is a topic of conversation at the Federal Trade Commission. But that doesn’t mean it’s illegal. Apple apple FTC Music
SOCIALNOMICS | MONDAY, JUNE 15, 2015
[Marketing] Go Social in Finding Travel Agents and Trips Galore
Find Instagram accounts on people who travel regularly, look for travel groups on Facebook, use Twitter to Tweet that you’re in the market for a vacation and more. Does seeing the world excite you? Do you live for planning vacations? Do you spend hours each day reading travel blogs or watching travel shows? If so, you’re not alone. Many people dream of exploring their way through life, whether that’s backpacking through Europe or exploring your own home town. If you’re ready to start traveling, it’s time to start engaging in social media.
SOCIALNOMICS | FRIDAY, MARCH 13, 2015
[Marketing] Snapchat Receives Investment From Alibaba at $15 Million Valuation
Alibaba has major plans to access overseas markets,” said You Na, an analyst at ICBC International Research Ltd. Bloomberg — Alibaba Group Holding Ltd. plans to invest in Snapchat Inc., the mobile application for sending disappearing photos, at a valuation of $15 billion, people familiar with the situation said. China’s biggest e-commerce company intends to invest $200 million, said the people, who asked not to be identified because the discussions are private. Snapchat is part of a breed of startups with multibillion-dollar valuations, with investors lining up to offer financing.
SOCIALNOMICS | WEDNESDAY, MARCH 4, 2015
[Marketing] The Beauty of Using Social Media in the Job Hunt
It’s a great marketing strategy. You’ve decided on a career in cosmetology – whether it’s hair, nails, makeup or maybe all of them, it’s where your passion lies. Cosmetology can be a great career … you can work almost anywhere geographically, the hours are often flexible, you can grow a loyal clientele and the tips can be pretty nice. People are always going to want to look their best, so the demand will remain high. good cosmetologist can earn a pretty penny. Where Do You Want to Work? Consider a few things – where do you want to live and work?
SOCIALNOMICS | TUESDAY, DECEMBER 16, 2014
[Marketing] Missing the Target: When Your Audience Is Elsewhere
So, you decide it’s high time to run a social media marketing campaign and promote your business to a target audience, which doesn’t know about your existence, but desperately requires your services. So, the content plan is thoroughly written, the social network is chosen and you already feel the rays of the nearing success – but in several weeks comes the realization that the campaign is spreading slowly and that the growth of clients and visitors on social network’s account doesn’t correspond to your expectations. What is the problem? Let’s sort everything out. Twitter. Facebook.
TWIST IMAGE | TUESDAY, JULY 29, 2014
[Marketing] Social Media, Politics And A Myopic World View
Quartz: Google has run away with the web search market and almost no one is chasing. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: Rob Kemp sits in for Terry DiMonte. Facebook , politics and the new world view. The news has become more opinion-based, instead of facts. Listen here.
TWIST IMAGE | MONDAY, JUNE 30, 2014
[Marketing] Why Spam Is Here To Stay (And Getting Worse)
Is this going to make email and marketing better or worse? Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: Heather B. is away on vacation again this week (enjoy Florida!). Canada has new anti- spam law going into effect tomorrow. It''s CASL (Canadian Anti-Spam Law). Right? apple.
CONVINCE & CONVERT | TUESDAY, JANUARY 3, 2012
[Marketing] Amazon, Google, Apple, Facebook and the Gang of Four
So, it’s hard for me to say that Twitter will never get to that point in terms of penetration and market capital, whatever your metric would be, but they’re certainly doing things that are platformesque. Video production by my friends at Candidio. Fast, inexpensive, great service. Abbreviated transcript below. Please watch video for entire interview). Jay: Hey everybody. It’s Jay Baer from Convince & Convert , joined today by a very special guest, prolific author, public speaker, consultant, and futurist, my man Phil Simon live from Las Vegas, Nevada. Phil: Hey Jay.
ENGAGE | WEDNESDAY, SEPTEMBER 18, 2013
[Marketing] So, You Want to be a Web Editor?
Not necessarily the highest numbers, but the brand in every niche with the best numbers usually wins the battle of market share and gets the largest slice of revenue pie. In digital content marketing, success is not going to come overnight. Seriously, get ready to grind it out. I can''t emphasize this point enough, so I gave it two slots on this list: digital content marketing is a marathon and it moves at sprint pace. Running a digital presence isn''t for the faint of heart. Competition for audience share is heating up in every niche and only the strong will survive.
CONVINCE & CONVERT | SATURDAY, AUGUST 18, 2012
[Marketing] One Social Thing Wrapup – Week of August 13th
Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. If we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of the week for you? One Social Thing – 8.13.2012 [see the SlideDeck]. How About You?
TWIST IMAGE | SUNDAY, JANUARY 11, 2015
[Marketing] The Internet Is Not The Answer
digital marketing. marketing blog. marketing podcast. Episode #444 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. On Monday, January 26th, 2015 in Toronto, I will be taking part in a live public debate with Andrew Keen abut the value and merits of the Internet. The event will be moderated by GigaOm ''s Mathew Ingram and will act as a kickoff to this year''s Advertising Week. and what it is becoming. Enjoy the conversation. . Apologies for my intro in this episode, I think there was a recording issue with my mic. audio.
PROBLOGGER | WEDNESDAY, OCTOBER 26, 2011
[Marketing] Wealth Creation Through Blogging
Before you even get to this stage you need to develop a strategy, understand your market, and allocate your resources. This guest post is by Shaun of MoneyCactus. There’s a blog for just about everything these days. Some are a lot better than others, but I’m going to go out on a limb here and say that any blog has the potential to become great. It is completely possible to find a niche and an interested audience if you are serious enough about it yourself. guess now is probably a good time to tell you that this is not an article about making money from your blog. Blue-chip blogs.
PROBLOGGER | SUNDAY, MAY 4, 2014
[Marketing] Finding Readers Week: Corinne Talks Commenting, Engagement, and Are Forums Right For Your Blog?
found the more comments I was leaving, the easier it was to think of something engaging to say – it just became something I could naturally do.While I am still an active commenter, I comment on those blogs I love, rather than as a marketing tactic. Welcome to the first post in the Finding Readers series here on ProBlogger.net. Corinne runs the successful blog skinnedcartree.com, and consistently gets genuine engagement from her readers and community across the board. Corinne introduced forums at the beginning of the year and has seen that engagement increase sharply. General
CHRIS BROGAN | THURSDAY, APRIL 14, 2011
Marketers are In the Want Business. But most really successful marketers are most definitely in the business of selling wants. Marketers are in the want business. business humanbusiness marketing thinkingJustin Kownacki ‘s first big web TV hit, Something To Be Desired, had the tag line, “What do you WANT? It was an underlying theme of the series, though ridiculously subtle unless you were looking for it. The question is really powerful, isn’t it? “What do you want?. What Do Buyers Want? Buyers don’t want your product. wanted it.
PROBLOGGER | SATURDAY, DECEMBER 8, 2012
[Marketing] The Hard Truth: Is My Blog Post Worthy of Becoming an Ebook?
If your non-fiction is business-based, don’t create a book that reads like one long sales letter, or piece of overhyped marketing material, for your company. This guest post is by Nicolas Gremion of Foboko.com. Bloggers invest a lot of time in their craft. Whether they’re dissecting the latest episode of Dexter , offering business tips, or creating Twilight -inspired fan fiction, bloggers work to provide timely, relevant content for their readers. Should writers repurpose existing posts from their blogs, or go with entirely new content? Is this post compelling enough?
PROBLOGGER | FRIDAY, JULY 27, 2012
[Marketing] How Giving the Virtual Finger to the World Can Help You Succeed
She blogs at Beach Betty Creative, helping creative companies grow and imaginative entrepreneurs design a positive, live-out-loud lifestyle through copywriting and marketing design. This guest post is by Shelly Cone of beachbettypr.com. Every business person has those customers that they can’t stand working with but can’t away, because after all, those difficult customers have the duckets. They are offering you their money and you want to accept their money. Do you realize that there is a very simple way to stop getting those horrible customers? Stop seeking them out. It’s your business.
SOCIALNOMICS | WEDNESDAY, NOVEMBER 19, 2014
[Marketing] Work on Being More Social in the Job Hunt
If you’re in the job market, make sure you take a look at some of these sites: Jobster – Jobster is a platform great for networking and job searching. Looking for a job is hard work. Luckily, social media plays a big role in finding a job, and there’s a lot more to it than just the big names, like LinkedIn. You can find jobs in your area and your field, and network directly with those offering the job. You can post your resume, video resume and add links to any sites you have. ” Twitter – Recruiters are always scouring Twitter for great candidates.