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  • DIGIGEN  |  MONDAY, MAY 10, 2010
    [Marketing] The Argument for Embedding of Content into Twitter
    It occurred to me that perhaps Twitter should be doing the reverse and allowing its users to embed content into tweets. The reason I believe this is important is that Twitter is a place of links away from its site, people use desktop clients to access it, they use mobile apps, most of which aren’t owned or managed by Twitter. Therefore, infact over time does Twitter become a non-entity, simple a technology that is used to communicate rather than a destination for conversation and content. It seems a smart move to me. This is the answer. Dan on A New Focus on Social Business Strategy.
    [Marketing] Trade Publications Click with Instagram
    picture is worth a thousand words, which is why thousands of businesses across the country and around the world use Instagram for their marketing endeavors. Visual Marketing Goes a Long Way. Although print marketing has been the standby for decades, it simply doesn’t hold a candle to the visual image. Visual marketing, like the kind Instagram provides, brings your trade publication to life. When it comes to photographic success, let Instagram help your publication reach new marketing heights. It’s Free. Yes, Free. Insta-Engagement.
    [Marketing] Beluga's Pre-SXSW Buzz Builds A Month Into App's Life
    But Yobongo doesn't have multi-platform support yet (including Android), and Beluga is already seeing good cross-platform engagement from early adopters, former Googlers, and is gaining awareness in the mainstream, especially after having been featured in the Android Market this week by Google - goosing the app's download numbers significantly. With services such as Twitter and Foursquare gaining incredible boosts through high visibility at the yearly South by Southwest event (SXSW), it has become something of a pastime to predict which service will be the breakthrough this year, if any.
  • SPIN SUCKS  |  FRIDAY, JUNE 10, 2011
    [Marketing] Gin and Topics: The Magnited States of America
    There are a couple of videos I thought were hilarious, along with protecting yourself on Facebook, being happy, and integrating gaming into your marketing programs. How-To: Start Marketing on SCVNGR. Want to incorporate gaming into your marketing program? Did everyone see Google yesterday? In honor of Les Paul’s birthday, they created a little guitar that you can actually play. And, due to popular demand, they’re keeping it there for another day. Freaking. If you haven’t had a chance, head over there and cut yourself a little song. Bike Lanes. Oh Facebook.
    [Marketing] Three Big Bets
    The market for these is infinite.  We've made three big bets at FeverBee. We want to share them.    1) We believe that the process is more important than the platform. There are plenty of community platforms. Many are terrific. The barrier to entry is low and dropping every day. However, the process of being able to develop a community remains relatively rare. Few people know it. Most branded communities fail. At FeverBee we focus upon the process , not the platform.    2) We believe that communities need their own unique location.  
    [Marketing] What IS the Right Culture?
    It’s amusing to read the social media marketing and masthead bloggers take this topic on. Image by kingdom of dreams. Normally, it’s hard not to read articles on workplace culture. The Yahoo! mandate to end telework and return to the workplace has sparked a tidal wave of such commentary. All of these articles invariably discuss the right culture, which of course begs the question, “What IS the right culture?” ” To me, that’s an extremely open and subjective question. “This is social business, the heart of the 21st century enterprise!”
    [Marketing] 4 Tools to Help Build a Social Media Analytics Report
    In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. Tools to Help Build a Social Media Analytics Report is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Despite an abundance of overwhelming evidence to the contrary, many business leaders still view social media as a “nice to have” but not a necessity.
  • VIPER CHILL  |  FRIDAY, MAY 20, 2011
    [Marketing] Project Warehouse: A (Personal) ViperChill Update
    I’ve been absent because I’ve been working on a number of non-marketing things I can’t really get into, but in my spare time I’ve managed to create something I think you’ll love: Cloud Blueprint , a 100% free video course on how I plan to Make Money Online in the future. This article is mostly just a personal update, and thus doesn’t contain any actionable, marketing advice. In fact, I recommend that advanced marketers start on the last video , to get a true taste of what the course is about. My Thinking Behind CloudBlueprint. ViperChil
    [Marketing] Introducing CPR: Cost-Per-Retention
    Next, look at how much you invested in  all  of your marketing and advertising initiatives. There are also other initiatives that might seem like your average marketing practice, but also contribute to cost-per-retention. Operating a newsletter or running email marketing initiatives is, in part, a way to drive conversions. It’s important to take a step back and evaluate how your marketing, customer service and client retention programs are helping drive additional revenues, because those reviews and studies don’t always take these kinds of issues into account.
    [Marketing] 5 Social Media Tips Not to Overlook
    From a platform where friends hung out, it’s transcended to a big part of every business’s marketing world. Using social media is an excellent marketing tool and one that anyone trying to up their marketing strategies should be engaged in. 'Social media has come a long way in the past few years. And with good social media comes good social media strategy. Here are 5 social media tips you shouldn’t pass up: Know your goals – It’s important to know what you want to do with social media. Know your voice – Decide how you want to come across.
    [Marketing] Association Social Media: American Land Title Association
    If budget and resources were no object, I’d really like to be able to focus more on SEO and direct marketing to both consumers and our members. 'In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.  . Who do you report to? . Live and learn.
    [Marketing] Facebook Places & Web Journal August 15th – 19th, 2010
    If you are a marketer, this announcement demonstrates that location-based social networks are transforming from a trend into a mainstream feature of social networking. It is likely that Facebook will launch many other marketing opportunities for Businesses on Facebook places in the future, so it is important to go ahead and claim your location now. Maybe that’s why FourSquare got more new signups – guessing that is.  In any case, as we start tracking objects the way we track bits of data on a website – again, the ROI problem will be solved. So what is? 
    [Marketing] Why You Should Buy Trust Agents
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Why You Should Buy Trust Agents Written on August 17, 2009 by Justin Levy in books , business , chrisbrogan , marketing , social media , trustagents 4 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! If you can’t view the video, you can also find it on YouTube. Please enable Javascript and Flash to view this video. See I like a balanced review.
    [Marketing] The Three Things, Edition 2
    Chris Baccus , who used to be the head of digital and social media at AT&T, and I have had a long running discussion on the marketing effectiveness and stock value at Facebook. Welcome to the second edition of The Three Things! We had a fairly decent first edition last week so we’re moving on to week two. I’m using the same image as last week because I think it’s hilarious and because Shrek (am I allowed to publicly call you that?), Howie , and I don’t yet have a photo together. If you’re not a subscriber, what is wrong with you? Michael on Macs. I
    [Marketing] Why YouTube Caps Videos to 10 Minutes - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 29 Jun 2009 Why YouTube Caps Videos to 10 Minutes Now that I am (finally) doing more with video, I was surprised to learn that YouTube limits uploads to 10 minutes. The irony is they recently doubled the file size to two gigs. So if they dont care about storage, why cap us at 10 minutes? Any longer and its not so snackable.
    [Marketing] Friendfeed Brings "Best of Day" to Lists, Helps You Spot Trends.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 3 Jul 2009 Friendfeed Brings "Best of Day" to Lists, Helps You Spot Trends from Friends Click here to download: zip (756 KB) One of my favorite Friendfeed features is called "Best of Day." I use it all the time to hone in on the most liked/commented conversations. James, you bet.
    [Marketing] Video Interview: The Posterous Team on their Vision, Strategy and.
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 8 Jul 2009 Video Interview: The Posterous Team on their Vision, Strategy and Growth via In this video I talk to co-founders Sachin Agarwal and Garry Tan about the vision, strategy and growth of Posterous (traffic is up 20-50% every month). Glad to hear about the iPhone application. yep, these guys are amazing.
    [Marketing] Conversation of the Day: Is Twitter "Awful?" - The Steve Rubel Stream
    He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 10 Jul 2009 Conversation of the Day: Is Twitter "Awful?" Heres an Interesting discussion found on Friendfeed - a perspective (not mine) on why Twitter is awful. The reasons, says the writer, is that its substantiveless, turning into MySpace, confusing and infected by celebrities. More below in the embed or here. Wake up.
    [Marketing] Facebook’s Road to fCommerce
    Anything that allows businesses to expand their market inexpensively and unobtrusively is a bonus. As eCommerce continues to grow and embed itself into everyday life, the newest way of doing business online, Facebook eCommerce or, as some call it, fCommerce , is starting to really take off. We have long called Facebook’s motives somewhat questionable (being nice), but now a bigger piece of the puzzle is starting to make itself known. Is it a good thing? For most, the answer is yes. Click to enlarge.
    [Marketing] Social Media True Value Calculation
    true value calculator would, in fact, be better for business because it improves business intelligence shifting opportunities to meet true market demand. A true value calculator would not eliminate markets, it would liberate the true demand of a market. And And if that is not enough, consider the 100,000:1 market leverage that the trade in social currencies could have over financial currencies. His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. Let me explain. The flawed calculation.
    [Marketing] Group Buying of Aircraft?
    Ditch the gatekeeper, axe the marketers, lose the spam. His clients are mostly from the aerospace, higher education, finance, and diverse corporate marketing concerns. “Group Buying” was an idea that first surfaced during the “dot com” boom and ultimately failed to build any momentum. The idea is again gaining popularity in the era of social media where scalability can be introduced as aggregation cost diminish on applications such as Facebook and Twitter. Why can’t there be one cell phone store where I can buy anything for any mobile device? Product Networks? Why not air travel?
    [Marketing] Two types of Influencers
    By the way, to illustrate this point, Seth Godin is considered extremely influential in marketing – his blog is very well read and he has written several books, yet he doesn’t tweet at all or accept comments on his blog, last I looked and his Klout score is 46 today. I am finding, more and more there is a possibly unreconciled confusion between digital influencers and subjective influence as understood by more traditional  folks used to thinking of influencers in a more journalistic way; both are entirely different and produced by different world. Nuff said. Influencer
    [Marketing] Fetching Friday – Resources Mashup & The FitDesk
    The Marketer’s Guide to Quora – Learn how to use Quora’s question and answer network to build your professional brand, demonstrate your expertise, and monitor mentions about your business, products, or services. Why User-Generated Content Is More Important Than You Think – Learn how to capture the market share of the largest growing consumer group in the US through user generated content. These are timeless laws in the world of SEO that every search marketer should adhere to. The Resources Mashup. Blogging / Writing. Here are 25 ideas! Business / Career.
    Having been a journalist in my past life, I can see how content curation can and is creating value for businesses as a marketing tool. Not to mention, they save a ton on marketing budgets. Tweet Ok, more content curation links you might have missed this week. If you’re new to content curation, EContent is a great primer for those interesting to learn what is content content curation. ” By doing this, you raise your clout, and perhaps your Klout too. With that in mind, I have found some gems this week you don’t want to miss. Content Curation Links.
    [Marketing] It’s time to put an end to siloed views of social media.
    For the sake of this post, let’s say that the major stakeholders in your company’s social media output are communications (PR), marketing, recruiting and support (here’s a look at a much larger touchpoint model ). Separate success metrics could look something like: Social Marketing – How much money social ads drives (compared to expenses), value of fan/follower, repeat revenue from active fan base. Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing. Confused? You shouldn’t be.
    [Marketing] Two New Google Developments
    expect the Google Nexus 7 to be a major player in the e-book reader market within a couple of years and will probably even drive some of the smaller readers out of the market. Google, as always, is branching out. They’ve recently made two new developments that have already gotten the blogosphere talking. The first one may not seem much, but it could be over the long term. They’ve add an Events tab to the social network Google+. Keep saying that Google+ isn’t competing against Facebook. That’s right, keep saying it. Google’s New Tablet.
    [Marketing] What Is A Heat Map?
    If you are new to Internet marketing or website development, or you just simply have stuck to the basics, then you might wonder what a heat map is and how it can help you improve your website and lead to greater revenues. Perhaps it’s time to publish and market a more in-depth e-book on the topic that you can sell to your site visitors and e-mail list. Even increase your ROI. heat map, in simple terms, is a graphic picture of your website traffic and what that traffic does on each page of your website. What does that tell you? What’s that tell you?
    [Marketing] How Tropicana Created A Facebook Campaign To Launch Twister
    The challenge was to launch a new fruit drink in Argentina, with a lot of buzz, when, market was dominated by aerated drinks, alcoholic beverages and other fruit drinks. Tweet While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. Creative Concept: The campaign started in August 2011 with a series of videos featuring Mother Nature Panchamama and all her wisdom. She talks about a drink called Twister with perfect mix of water and juice, just like in fruits, which she recommends to everyone.
    [Marketing] My 27 Favorite Blogging Tips - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Unconventional Measures Give You An Edge | Main | How To Attract the Right Customers with Social Media » February 17, 2010 My 27 Favorite Blogging Tips Ideas, Organization, and Writing (1-13) Links and Tags (14-19) Comments and Community (20-27) Don't force an idea.    If it's not happening, that idea is not ready.    Move on to another. Trust yourself and the idea will come. Shorter is always better.  Use it sparingly.
    [Marketing] 10 reasons Avon Is Not Too Late To The Social Media Party
    Topics range from how to start your new Avon business to money management, logistics, goal setting and traditional marketing support. SOCIAL MEDIA MEASUREMENT : Including social media as part of a marketing communications strategy can help accelerate achieving your goals. In 1886, Mr.  D. McConnell launched what was to become one of the most beloved brands. Avon. . Let’s flash back 126 years when women were expected to be housekeepers, wives and of course mothers. In steps a man who defies convention when he builds his sales force with a team of women. consider Coty's letter. ".
    [Marketing] FreshNetworks Blog: Top five posts in September
    As a social media agency , FreshNetworks aims to bring you the best posts in social media, online communities, marketing and customer engagement online. What is interesting to see is that Cadbury has recognised that offline is converging with online – something that all digital marketers need to be aware of. ways marketers could use Facebook Places. This add another geolocation tool into the market alongside the likes of Foursquare and Gowalla and the reach of Facebook will put geolocation tools in the hands of lots of people. Image by darren131 via Flickr.
    [Marketing] Super Bowl XLVI Social Media Command Center
    There are a few times in life when your personal passions meet your professional calling – an obsessive Patriots fan (that is me) gets to share with my colleagues and peers that the Super Bowl XLVI Host Committee is using the Awareness Social Marketing Hub to deliver “Hoosier Hospitality for the 21 st century,” managing social media channels to engage with fans before, during and after the big game.  Planning for the Command Center began more than a year ago, with the Committee making a final selection of the Awareness Social Marketing Hub in July 2011. Go Pats! BostonMike.
    [Marketing] The Fine Line Between Analysis and Excuses
    'More and more, I’m conviced that some of the holdover from the days of traditional marketing – even in the face of proof that these tactics aren’t nearly as effective as we’d hoped – is because we simply don’t know what else to do. That might mean equipping more than just your PR team – think marketing, management, customer service, business development, product research. Social media Business Marketing socialmediaroi strategicplanning The mess is familiar, and it’s almost comfortable in its disarray. The Scale Argument.
    [Marketing] Personal Knowledge Management
    Then there are course strategy pages for specific analysis ( e.g.,Assessing Global Markets ) that leads students through the kinds of questions which help them understand how to find the information they need. Personal Knowledge Management : Who, What, Why, When, Where, How? Jason Frand and Carol Hixon. December, 1999. Our students, who will spend most of their working lives in the 21 st century, will need to see the computer and related technologies as an extension of themselves, as a tool as important as the pencil or quill pen was for the last several hundred years. Why is PKM needed?
  • LOUIS GRAY  |  MONDAY, MAY 9, 2011
    [Marketing] Google I/O 2011: Android and Chrome OS All the Time
    We may see updates on the Android Market and Chrome Web Store, but they're ancillary to the main attractions one and two. This week, Google is holding their annual developers conference on Tuesday and Wednesday in San Francisco. The event has grown in stature over the last few years, rivaling only MacWorld (back when Steve Jobs would keynote) in anticipation as press, users and evangelists banter back and forth about will or won't be announced at the event. For the second year in a row, I'll be there, after what was no doubt one of the more enjoyable technology events for me last year.
    [Marketing] How To Build An Online Community: The Ultimate List Of Resources (2012)
    Never Hire A Marketing Agency To Build Your Online Community. Bughin & Zeisser, (2001) The Marketing Scale Effectiveness of Virtual Communities. Pitta and Fowler (2005) Internet community forums: an untapped resource for consumer marketers. Wang and Fesenmaier (2003) Understanding the Motivation of Contribution in Online Communities: An Empirical Investigation of an Online Travel Community, Electronic Markets, Vol 13, No 1. This is a collection of my favourite and most popular posts from the last five years. The Online Community Basics. Strategy & Planning.
    [Marketing] Three Paradigm Shifts to Get More from Your Facebook Fan Page
    When you look at Facebook from that lens, us marketing and PR business folks need to change how we look at using our Pages to connect our companies and clients to the world of human Facebook users. Nate Rigg s works with mid-sized & large organizations to help them adopt and use social media communication tools, and build social media offerings designed to serve their clients. All in all you’re just another brick in the wall.” – Pink Floyd. First, the classic song is essentially a rally cry against conforming to the status quo. Maybe you’ve heard of it? Simple. We’re stuck!
    [Marketing] Offer or Sell?
    Just stopped the presses on our weekly wrap-up at Savvy B2B Marketing to make sure this made the list of our top picks of the week. Thanks for commenting, and for including us at Savvy B2B Marketing! link] Mission-Driven Admissions « Building Marketing Strategies [.] There have been many really good posts and articles written to describe how the market is [.] Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Offer or Sell? One is about pull, the other push.
    [Marketing] Getting More Out of Your IP Network with SIP Trunking
    first-to-market leader is often your best bet. 'At, we have discussed about VoIP smartphone apps  quite a bit. While the use of these apps works quite well for personal use or even small business situations, they do not meet the necessary requirements of medium to large businesses. Larger scale businesses require communication solutions that are able to handle calls between locations with several extensions spread across large distances and power features such as negotiating capabilities and features among all session participants. Your business uses regular telephones.
    [Marketing] Is Your Small Business Being Social Enough?
    For the successful small business person, he or she has gravitated toward and not away from social media as part of their online market scheme, especially given the fact that more and more consumers are using social media in their everyday lives. You are running a small business that seems to be stuck in neutral and you can’t quite figure out why that is. If that’s the case, have you checked to see whether or not you’re being social enough? If you are holding an upcoming sale, have promotional items the public should know about, seminars etc.,
    [Marketing] Welcome, Mashable Readers
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Welcome, Mashable Readers December 17, 2009 in Community Building | Tags: leah betancourt , mashable , user engagement I’ve noticed a spike in traffic that has likely stemmed from this Mashable article on Community Engagement, where I am quoted heavily throughout. Many thanks to Leah Betancourt for interviewing me for her most insightful article. hope you’ll find something you like. Attitude is everything. Serious swagger!
    [Marketing] Is The iPad The New TV?
    " Then, Marketing Charts published a news item today titled, Smartphones Work Round The Clock, Tablets Come Out At Night. The bigger question (and one that isn't answered in the two research reports that the Marketing Charts news items sites) is this: how is increased tablet use at night either interacting with TV or replacing it? marketing charts. I've been noticing a new media habit emerge. It could be an episode of Charlie Rose , but it could also be something a little more mindless like American Pickers. Just sit back and let some content wash over me. iphone.
    [Marketing] Will Facebook at Work, Work?
    In this episode of TheFuturein5 I share my thoughts on why I think Facebook has a strong opportunity to dominate this market but I also highlight some of the key challenges that they will have to overcome in order to become successful in the enterprise collaboration space. 'Here is the second episode of The Future In 5 , the video series where I share my ideas, insights, and commentary on the future of work in five minutes or less! You may have heard the rumors that Facebook is launching a version of it’s popular social network for businesses to use in the workplace! In
    [Marketing] What Can Businesses Learn from Buglers?
    But if you’ve made it this far into the post, you’re probably wondering what any of this has to do with marketing or even business in general. Shivering outside the local flea market selling Christmas wreaths our moms decorated in our basements. For your company, it might mean always thinking like a marketer or sales person – regardless of the title on your business card. 'What does summer mean to you? For me, summer means drum corps. Reminiscing is nice, isn’t it? But I mentioned my experience with the Long Island Kingsmen for a reason.
    [Marketing] Algorithm Cruelty and Human Misjudgment
    Marketing campaigns are the same way. 'By now, you probably have seen the “Facebook Year in Review” storm over the way that some users were presented with painful memories from the past year in a happy sort of way. Eric Meyer, an expert web designer, became the inadvertent spokesman for the opposition when he took issue with the practice on his blog. His recent post  on the whole subject has some very good points for any business that has an internet presence to consider carefully. The Problem With Algorithms. The problem? The Need For People To Pay Attention.
    [Marketing] The Most Common Causes of Duplicate Content on News Media Sites
    Conduct a comprehensive SEO site audit to identify CMS and site architecture issues (as well as editorial and marketing issues). The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Appending tracking codes to URLs (e.g. ?xid=rss xid=rss or ?cid=top-stories)
  • KIKOLANI  |  THURSDAY, JULY 19, 2012
    [Marketing] 10 Simple Things You Can Do To Improve Your Blog Posts
    “Quality over quantity” is one of those sayings that gets thrown around a lot, but when it comes to content publishing and marketing, they are truly words to live by. This is a guest post by Heather Higgins. Blog development is more than presentation. Your success ultimately lies in the hands of your posts. The quality of your content is everything. Photo Credit. Without further ado, here are ten simple things you can do to improve your blog posts. Optimize All the Time. First thing’s first – optimize your content. Choose a Good Title. Thoroughly Edit Your Stuff. Blogging
  • SPIN SUCKS  |  FRIDAY, JUNE 22, 2012
    [Marketing] #FollowFriday: Paul Roberts
    What I found most interesting is he comments that in training clients, the bullet points on the slides won’t change, but the conversation around why you should blog, what it entails, why the commitment is necessary, and how it’s not just about writing, but you also have to market it has changed. I have a friend, who I met in the comments here and then continued getting to know via the various social networks, named Paul Roberts. Paul, if you don’t know him, is a fellow communications professional. He also, until very recently, was an avid blogger. What do you say, Paul?
  • SPIN SUCKS  |  TUESDAY, JUNE 21, 2011
    [Marketing] Dear Blogger, You’re Taking Yourself Too Seriously
    Michael Schechter is the digital marketing director for Honora Pearls , a monthly columnist for JCK Magazine, and the founder of Gen-Next Jewelers.  Today’s guest post is written by Michael Schechter. Over there! Dear blogger, we need to talk. Sit down for a second, ’cause I really want you to hear what I am saying. You are taking yourself too seriously. No, don’t argue. Take a moment. Think about what I’m saying here. Sure you take the work seriously, and that’s great. Sure, you have a blog that gets people’s attention and you’ve earned it.
    [Marketing] How to Piss-Off Your Customers without Really Trying
    With all of the talk about fancy new strategies and tactics for marketing and customer relationships, too many businesses are forgetting that little personal details show that you are willing to go the extra mile. Guest post by Carol Roth , author of the Unsolicited Business Advice blog and The Entrepreneur Equation. After a recent stay in Vegas ( for business, of course… ), on the night before check out, I received a letter on my nightstand. walked over to the full-sized, high-quality parchment and read the first few words: “Dear Valued Guest”. You need to show me.
    [Marketing] In one week – Monitoring Social Media London #MSM10
    The book will explain what’s needed to set up effective monitoring for different industry segments, including Branding, Marketing, Public Relations , Sales and Advertising. Speaking in London a week from today (actually I’ll be in London from this Saturday till the following Sunday, November 28th, with a short trip to Oslo, Norway and another to Brussels).  As I’m a speaker at this event, anyone who wishes to attend can get a 10% discount by applying the code SPKR10. Meanwhile, I’m busy writing my book which is coming together nicely. 
    [Marketing] Catch on Command
    At the end of your marketing campaign, did you hook more fish than the last time? Often management and sales folks without a marketing background forget that marketing is an inherently longer-term activity. As marketers, it’s incumbent on us to help the leadership and sales teams we serve understand this holistic, long-term perspective. 'A few years back I was fly fishing on Michigan’s Pere Marquette River. After a little while a couple hiking up the path stopped and the gentleman said to me, “Catch a fish now…”. Just like that day on the river. Test new techniques.
    [Marketing] Emergent Collaboration Vendor Review: Jostle
    On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. Let’s say for example that you are looking for Sara in the marketing department, you find her and click on her profile. If you are vendor that would like to participate, please contact me (email is in the sidebar as is the twitter link). Every post will cover the same elements for different vendors. This week I’m taking a look at Jostle. Integration capabilities. Support.
    [Marketing] An Easy Request for Listening Vendors
    It involves very little effort on your part, and there's free marketing in it for you. Is your company in the listening business? Monitoring, measuring, analyzing social media? Using your own technology (not third party tools)? have a simple request for you. Ready? I'm in the process of turning my database of listening companies, which I've compiled over the last five years, into an online reference for everybody. Since the killer part of my earlier research projects was writing descriptions of every company, I'm letting you write your own, this time. The directory goes live next week.
    [Marketing] Apologies to RSS subscribers…
    So I will be redirecting that feed to become any posts on here that are in the microblogging category – but if you’d rather get full coverage of writing/journalism, digital marketing, and online businesses/freelancing in addition to Twitter, Plurk, Apologies to everyone seeing this who previously subscribed to’s RSS feed. Oooops. etc, then please do feel free to switch to the full TheWayoftheWeb feed. Uncategorized oops rss
    [Marketing] Crowd Empowered Microfinance
    Crowd wisdom provides insight viability of a business model, best practices, and market validation, assets which are non-quantifiable and are crucial for up and coming entrepreneurs in developing countries. 'Here’s a followup post by Dan Marom, after he shared some insights last week into his book about the Crowdfunding Revolution.  . ———————— Below is a preview of a chapter I wrote on Crowd Empowered Microfinance in the book  Microfinance in Developing Countries ,  edited by Jean-Paul Gueyie, Ronny Manos, and Jacob Yaron. As a Ph.D.
    [Marketing] Good Old Fashioned Values
    marketing agency. marketing strategy. If we use our traditional values in this now-digital world, we're going to fall behind. faster. have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a very unique perspective. In your day to day work, if your client does not agree with your strategy and direction (or/and if they think you're simply crazy for suggesting it), more often than not their shaking of their heads is going to send you back to the drawing board. " and/or "why would anyone do this?" rapidly.
    [Marketing] 3 Ways To Use Social Media To Land Your Dream Job
    'In the summer of last year, a marketing executive at Enterasys announced that he was looking to hire for a social and digital marketing position. However, this story about Vala Afshar and his company does signify an enormous trend in the job market: recruiters are paying a lot of attention to what you do on social media. The digital marketing manager for Fundable, Janeesa Hollingshead, apparently landed her job after a Twitter conversation with Fundable about her favorite author. Here are five simple ways your social media presence can land you your dream job.
    [Marketing] Build Your Brand through Social Media Consistency
    Social Media Marketing Best Practice. This is a guest post by Eduard Ezeanu who provides communication coaching and helps people put their best foot forward in communication, both online and offline. believe that one of the best things you can do though social media is build your brand. This means creating a unique, memorable and convincing image of yourself in the eyes and minds of others. Image Credit. When you as an individual have the characteristics of a brand, you can leverage this to influence things on a large scale and better generate the impact you want. Use the Same Photo.
    [Marketing] Shift from a Tactical to a Strategic Approach
    You also can subscribe for $50 per month, which means you can attend the webinar, download the video, have access to our past webinars, download eBooks, and check out brand new content on inbound marketing. Today’s guest video is by Deirdre Breakenridge. . There is a great deal of discussion lately about redefining public relations. The The shift in communication has changed the way we do our jobs. In fact, it has expanded our roles and is an exciting time for those of us who are able to adapt. It’s a waste of time.” The choice is yours.
    [Marketing] 2011 Spin Sucks #FollowFriday Recommendations
    Margie Clayman can be found on Twitter and blogging at Social Media, Marketing, & Musings. Woo hoo! It’s the last #FollowFriday of the year. Last week I listed the January through June #FollowFriday friends. Today I’m listing the July through December recommendations. Actually, I don’t know that Shrek started July off (though it would be easy for me to figure out). just divided the list in half so last week there were 22 and this week there were 21. That’s all the math there is to it, but it should divide pretty equally. With that nonsense, here they are.
    [Marketing] Who Collects Data “Behind Your Back”?
    Advertising Factor Business Factors Change Factors Disruptive Factors Market Factors Relationship Economy Strategic Factors amount analysis Black character collection Collects consumer data engineering everything PBS resolution URLs use YahooThe collection, analysis   and use of   consumer data is and will continue to both be valuable and yet threatening to privacy and individual rights. How and what you communicate and associate with reflects your character, affinities and values. Businesses run on data and are in constant pursuit of more data, especially those on-line.
  • TWIST IMAGE  |  FRIDAY, JULY 19, 2013
    [Marketing] YouTube. Then What?
    It''s a pretty amazing story and will give you some amazing insights into making ideas happen, smart marketing, overcoming challenges. 'Sit back, relax and watch this. As few months back, Kevin Rose (ex- Digg now at Google Ventures ) recorded an episode of Foundation with YouTube co-founder, Chad Hurley. and what a little bit of luck can do. foundation. google ventures. kevin rose. youtube. chadhurley digg foundation googleventures kevinrose youtube
    [Marketing] When Entrepreneurship Isn’t The Right Fit
    There’s no question that entrepreneurship contributes a great deal to the US (and arguably global) economy, and although numbers have dipped slightly as the job market recovers, entrepreneurship is still a strong trend that I don’t see dying off anytime soon. We were devoted to building a firm and a practice around social business consulting, and did so successfully for the most part, even with challenges and rapidly-shifting markets that led to a pivot or two. 'Entrepreneurship these days is all the rage. But what about when it’s not? The short answer is: no.
  • ENGAGE  |  TUESDAY, JULY 1, 2014
    [Marketing] Link Building: Why a Critical Component of SEO Has a Bad Rap
    With the search landscape shifting, many SEO firms and digital marketing agencies scrambled to distance themselves from strategies that would result in a client’s website being de-indexed or penalized. Thus content marketing and social promotion became the natural way of promoting domain authority. SEO professionals need to be able to tactfully leverage all brand exposure and marketing efforts to ensure that clients receive link credit. Content marketing without SEO is like swimming laps without proper stroke technique—you’re still moving forward, just not as fast.
    [Marketing] Return on Influence: 5 Questions with Mark Schaefer
    Thankfully, Mark Schaefer analyzes social scoring in his new book Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing. His well-known blog {grow} , has been named one of the AdAge Top 150 marketing blogs in the world. How can marketers target influencers who are relevant to their offerings, rather than just users with large followings? think a lot of people get caught up in the emotion of the thing and are not seeing the underlying science and marketing trend dispassionately.  And that mindset leads to success. Mike Lewis.
    [Marketing] Rethinking Public Relations Education
    economics majors (how has the ability to share data globally and instantaneously impacted the speed at which the market changes?), Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media Rethinking Public Relations Education Fri, Nov 20, 2009 Best Practices How should social media be incorporated into a PR degree? That’d be like adding a class for “Business Email 101.&# If not, why? Do they apply? 
    [Marketing] Earned Media ROI in Three Steps
    always try to keep in mind the two no fail rules of marketing when thinking through a tactic and how likely it will convert a reader to a visitor and a visitor to a lead: People are essentially selfish. 'By Laura Petrolino Do you want to be in the New York Times ? Maybe a mention in The Wall Street Journal ? How about a feature article in TechCrunch or VentureBeat? What’s your earned media “wish list” and why? What are the goals of placements in your wish list publications? Each goal requires a different strategy and different metrics to measure success. What do they read?
  • DIGIGEN  |  SUNDAY, JULY 18, 2010
    [Marketing] Pixel Bender Displacement Map
    wouldn’t like to comment. However, this app/map is pretty damn cool so I am going to just drop it in here with the embed code and let it do the talking. Pixel Bender Displacement Map Fakes 3D Effect – wonderfl build flash online Posted in cool stuff blog comments powered by Disqus « Business Card Throwing: How To Kill Those Social Media Gurus A New Focus on Social Business Strategy. Dan on A New Focus on Social Business Strategy. Powered by WordPress and Hybrid
  • STAY N' ALIVE  |  THURSDAY, JUNE 13, 2013
    [Marketing] The Fight for #Conversation - Will There be a Migration From Twitter?
    'There''s no doubt that Facebook launching hashtags is a big thing, especially for marketers, but I think for users too. Now you can add a simple keyword prefaced by a pound sign (#) to any post or comment and immediately let others click and see the entire conversation around that particular keyword. This is really what defined Twitter - it was the ability to have organized conversations through hashtags that made Twitter a breeding ground for conversation. On Twitter I know of many that use hashtags to start large conversations and bring attention to a particular topic. Events.
    [Marketing] Four Key Strategies to Reclaim a Branded Social Experience
    With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. 3) Grow the Influence of Your Campaigns You can strengthen the lifespan of your campaign by amplifying your message across all communication channels , including email marketing, digital advertising, television, direct mail, and more. To build influence, Lilly Pulitzer also features gallery submissions in email marketing and paid social programs for a modern multi-channel strategy. How can you accomplish this goal?
    [Marketing] Why Social Media Isn't Dying
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 08 2010 Why Social Media Isn’t Dying By Gini Dietrich | Email | Print | 13 Comments | Guest post by Jelena Woehr , community coordinator for Associated Content by Yahoo! “Social media&# as it is marketed and praised does not exist. say yes.
    [Marketing] 10 Reasons You Need to Create a Cool Infographic
    'Content marketing isn’t just about blogging. In fact, there’s a lot of compelling evidence that your inbound marketing strategy should include plenty of visual content. Your site can reap SEO dividends, particularly if you opt to include embed code for other content marketers. Besides, as marketing blogger Fernando Biz points out, many of the links generated from infographic creation are highly relevant, due to the highly-targeted nature of this type of content. Do you create cool infographics as part of your content marketing strategy? they save them.
    [Marketing] My one prediction for 2010: Access denied « Online Community.
    They’ve learned that it is an important strategy and that social media must become a huge part of their overall marketing and PR efforts. People in Sales and Marketing should be allowed access as social media marketing and outreach provides tremendous increased revenue potential with literally zero cost to the company. shared my thoughts on this over on SiliconAngle, where I am a contributing writer and decided to cross-post for you. So, have a read and tell me what you think. don’t have a list of ten predictions. don’t even have five. Great.
    [Marketing] #ASAE11 iPad app rants and raves
    like that I can select sessions (which will show up on the dashboard) and even add my own items to the agenda–I put in my Marketing Section Council Meeting on Saturday. True confession: I destroy conference programs. Ironic, considering all of the hours I used to put into creating them back during my conference management days. But they’re big, heavy, and complicated. usually only need a few pages from the book, so I tear out that day’s agenda, and leave the rest in my room. But this year will be different! This year, I will be using the new #ASAE11 iPad app. Woohoo! 
    [Marketing] Triple X Niche Case Study Update: Expenses Report
    Market Samurai free 40 days trial. All of this information besides Market Samurai was found on the Perks page. You can download Market Samurai here or here (non-aff). 'Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. If you missed the launch then a quick summary is that three people will be tackling the same industry with three different approaches. I (Glen) am only allowed to focus on social media. When we originally planned the case study we each had a $1,000 budget in mind. Vladimir’s. Web Hosting : $14. ′s.
    [Marketing] The Key to Social Selling is Social, Not Selling
    Just as with traditional drip email marketing systems, you can score your leads on demographic and behavioral attributes. The Scale Engagement Through Nurturing Prospects Similar to traditional drip marketing campaigns, you should set up drip campaigns on social channels to nurture the leads you have started conversations with already or identified as potential prospects. 'Image via The opportunity to make money on social is quickly being embraced by sales teams who are eager to incorporate social selling into their sales tactics. The next step is scoring.
    [Marketing] Top 5 Mobile iPhone and Android Apps
    Understand the Market: It’s key to understand if the market is ready for such an app. Does the market want something like this? I was recently in a bookstore and came across a couple books I was excited to check out right away. However, I didn’t grab them and run to the register as I would have a couple years ago…instead I pulled out my evernote app on my iPhone jotted down the title and author. Then as I walked out, I pulled up Amazon and purchased them with 1-click for my Kindle app. However, is the app really that great? Is it inexpensive? Easy to use?
    [Marketing] For The Links You Might Have Missed
    Disclosure: I am VP of Marketing at my6sense , a service focused on providing personally relevant items from your social and news streams. Solving the information overload problem in the fast-moving world of social media is an incredible task - one that seems to be increasing as we take on more networks, more followers and more places to get impacted, from our PCs to tablets and mobile phones. Even the most focused among us can't get to every great link that gets passed to us from friends, which is why the "news will find me" strategy of years past simply doesn't pass muster any more.
    [Marketing] Hiring a PR Firm and Hiring a Client
    It is practically impossible for your public relations agency to be strategic about communicating a coherent corporate story if they haven’t been exposed to senior-level executives, corporate marketing plans, relevant research findings and the like. Fink is vice president/general manager of  HMA Public Relations , a full-service marketing communications and public relations agency based in Phoenix. Guest post by  Abbie S. Fink , vice president/general manager of  HMA Public Relations. Late last month, Gini Dietrich wrote about what to consider when hiring a public relations firm.
  • JACOB MORGAN  |  MONDAY, JULY 12, 2010
    [Marketing] Implementing Enterprise 2.0 at Intuit, Part Two: Change Management
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 at Intuit, Part Two: Change Management View Comments July 12th, 2010 This is part two in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization. Part one covered the business drivers of Enterprise 2.0 and today we’re going to look at where the push for E2.0 came from as well as obstacles that had to be overcome via change management. The push for Enterprise 2.0 When little E2.0 As with every other company that is implementing E2.0,
    [Marketing] YouTube Tuesday: Checking In With Facebook Places
    Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. Chad Richards is Social Marketing Manger at Firebelly Marketing, a social media marketing agency. People are calling it a Facebook killer (due to privacy concerns). Im not calling it anything until Ive spent more time with it. In the meantime, here is Facebooks official video about the new Facebook Places.
    [Marketing] Twitter announces #NewTwitter
    Digitalia | Indianapolis Social Media Marketing « Flickr Friday: The Content Grid | Main | Branding Outside The Box » September 15, 2010 Twitter announces #NewTwitter Last night Twitter announced that it was rolling out several new changes to its web interface - incorporating many aspects of existing 3rd party applications such as Seesmic and Tweetdeck. Twitter also released this great little video about the upcoming changes: Chad Richards is Social Marketing Manager at Firebelly Marketing, a  social media marketing agency. Please try again.
    [Marketing] Video Blog: Internal social networks pt 2.
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Video Blog: Internal social networks pt 2. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
    [Marketing] Radio shows are up
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Social Media radio show on identity and Social media. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
    [Marketing] Video blog: Social Media and Connection part 2
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? The key is to know when to move a conversation from social media to an offline conversation. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
    [Marketing] Interview with Amber Case, Cyborg Anthropologist
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? social context determines how contact is perceived Recent Comments Anonymous on Accountability in social media Tony Karrer on Accountability in social media Anonymous on Why social media etiquette is important for business Anonymous on Why social media etiquette is important for business Info on What makes you stand out?
    [Marketing] Video Blog: Social Vs Content
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Also look for a follow-up text post on this subject. Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
    [Marketing] Interview with Erik Radtke of and social media coach radio.
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? In this episode, I ask if social media is a vocation and offer evidence that it is. Social Media Coach radio: Is Mobile overrated? In this episode I ask if mobile is overrated. Interview with Eric Radtke of about geo-location and DNS safety. Imagine Your Reality. All Rights Reserved.
    [Marketing] Video blog: social media and employees
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Video blog: social media and employees Posted July 30th, 2010 by admin and filed in business , social media behavior , video View Comments Employees are using social media. Imagine Your Reality.
    [Marketing] Video Blog: Social Media and Employees part 2
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? On the one hand the employee is associated with the business and on the other hand the employee has his/her own life. In this video I suggest some ideas that businesses can consider when it comes to their social media policy. Imagine Your Reality. All Rights Reserved.
    [Marketing] What is Return on Relationship
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? It’s a philosophy about Relationships and how important they are for business. ? Imagine Your Reality. All Rights Reserved. This site is powered by WordPress and uses the theme called Basic Simplicity by Michael Janzen
    [Marketing] Social media and workplace discipline
    The value of context in defining your business Social media and workplace discipline How to figure out how to participate on social media sites Participation and its role in affiliate marketing Why I enjoy learning outside my discipline What makes you stand out? social context determines how contact is perceived Recent Comments Anonymous on Accountability in social media Tony Karrer on Accountability in social media Anonymous on Why social media etiquette is important for business Anonymous on Why social media etiquette is important for business Info on What makes you stand out?
    [Marketing] 7 Steps to Creating Titles that Work
    Nearly all writers and marketers struggle with writing great titles at some point in their careers. speak directly to the target market. Content Marketing Institute explains the importance of keywords and using the right words. 'Do you struggle at creating titles and headings that capture attention and compel visitors to keep reading? The kind of powerful titles and subject lines that draw readers in like moths to the flame and keep them coming back for more? You’re not alone. So if writing a compelling title is hard for you, don’t sweat it. Even the pros take their time.
    [Marketing] The Dawning Era of #SocialBusiness with @rsica @emanuelescotti #SocBiz #HBR
    At the event, Blue Focus Marketing President, Mark Burgess (@ MNBurgess ) and I gave a speech titled “The Rise of the Social Employee & the Social Leader,” which expanded on the many concepts presented in both our best-selling book, The Social Employee (McGraw-Hill, 2013) and Mark’s recent TEDx talk. 'In early July, we had the privilege of participating in the seventh annual Social Business Forum (@ SocialBizForum ) in Milan. You can download the file, titled “#Social & Digital Transformation,” here. You are all essential members of the social business community.
    [Marketing] What about Company and Branded Facebook Pages? Back to the drawing board!
    Having said that, it’s clear that all Social Media Marketers need to go back to the drawing board, it’s important to find out what we need to adjust, change or add to our Social Media strategies. There’s quite a few articles out there about how all of these changes go down but it’s hard to understand how they will affect marketers and Social Media managers… so here’s my thoughts: a) “Top Stories” vs. recent stories: Just before the announcement of the upcoming changes for Facebook we saw changes on our main feed.
  • ENGAGE  |  MONDAY, MARCH 12, 2012
    [Marketing] Content Dilution
    applies to our world of content marketing. But in the content marketing gold rush, it’s tempting to act like the ambitious man who took over the diner instead of its original owner. People have better taste than marketers sometimes give them credit for. A small diner in the northeast had a popular dish and an owner who could have easily been elected mayor if he wasn’t obsessed with making people smile with their mouths full. Word spread about the famous clam chowder and people would drive dozens of miles out of their way just to get a bowl on a cold winter day. At first.
    [Marketing] 5 Reasons Why Video Blogging Is the Best Way to Attract Business
    560 Resources for Blogging, Online Marketing, and Starting a Business. This is a guest post by Kevin Lau. Are you confident in front of a webcam? You’ll need to be if you want to get new business in the months to come. Video blogging is becoming a hugely successful method of winning new customers, and if you’re not yet on the bandwagon you should start thinking about getting on board very soon. You could be missing out on a huge audience if you don’t dive in. Here are five reasons why video blogging will be a big success. You get to show your human side. Related Posts.
    [Marketing] 2011 New Year’s Resolutions from Our Adland Galaxy
    We invite our readers, ad agencies, marketers, social media, and PR, to add yours in the comments section.  Happy New Year  from Blue Focus Marketing.  curious about technology and passionate about marketing, people, social media and #UsGuys’ “Story telling will continue to evolve at blinding pace, with even more consumer participation than ever before.&#. ‘Twits, blogs and consults about how social media can be integrated into marketing programs. ‘B2B Marketing Agency partner and creative director. Blue Focus Marketing @bluefocus360.
    [Marketing] These Are a Few of Your Favorite Things
    Pipping the Ace in Content Marketing. In the never ending quest for what to write about on your business blog, let me suggest something simple: A Few of Your Favorite Things. Just bring it back to your business in the end. Using similes, metaphors, allegories, and parables allow you freedoms to be personable and professional simultaneously. They introduce your interests to your reader – which may also be your prospect and customer. And as you know – you are a customer to someone – we like to do business with people we like. Movies. What Would Bubba Blog About? Music.
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