MINDJUMPERS | WEDNESDAY, DECEMBER 7, 2011
[Marketing] Understanding Viral Content Marketing [Infographic]
Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Why should you opt for viral content marketing? Want to find out more about viral content marketing. Companies’ Use of Content Marketing Is On the Rise [infographic]. 64 Inspiring Facebook Marketing Techniques [infographic]. Social Media content sharing Pro Blogger Roi for companies Viral conntent Viral marketing Voltire Digital
WEBBIQUITY SMM | TUESDAY, JULY 14, 2015
[Marketing] 31 Sensational Social Media Marketing and PR Stats and Facts
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Unfortunately, strategy and measurement are cited as the top two challenges faced by social media marketers.
PAMORAMA | SUNDAY, FEBRUARY 24, 2013
[Marketing] 20 Social Media Marketing Blogs You Should Read in 2013
Looking for the best social media marketing blogs? Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. Analytics B2B Blogging Brand Branding Facebook Google Google Plus LinkedIn Marketing Personal Branding Small Business Social Media Social Media Marketing Social Network Social Networking Trends Twitter WOM Word of Mouth YouTube Blog Social media marketingHere are some that [.].
YMARKETINGMATTERS | FRIDAY, JANUARY 10, 2014
[Marketing] Best Tips for Successful Social Media and Digital Marketing in 2014
Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. know first hand that so many businesses (1) struggle with human and financial resources for social media and digital marketing and (2) find it confusing to choose the most important and effective tactics with limited resources. Email List and Email Marketing.
DANNY BROWN | SATURDAY, NOVEMBER 30, 2013
[Marketing] Does Influence Marketing Have a Future?
So why did a publication like Forbes receive such criticism, and what does the discounting of influencer results like the one on Forbes mean for influence marketing in general? It’s also one of the reasons that an influence marketing survey from earlier this year of over 1,300 professionals highlighted the need for more accurate and informed data analysis, versus the approach currently taken by social scoring platforms. Is Influence Marketing Losing Its Clout? So what does this mean for influence and influence marketing moving forward? by Haydn Shaughnessy.
JUGNOO | WEDNESDAY, DECEMBER 11, 2013
[Marketing] Pinterest Increases Market “Share”
Gigya.com reports that Pinterest has increased it’s market share of overall sharing destinations by 4%, with Twitter gaining 6% in Q3. Pinterest Increases Market “Share” originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license. The post Pinterest Increases Market “Share” appeared first on Jugnoo Blog. Facebook’s percentage drops 9% from last quarter. Reference File: [link]. Social Media Social Media Management Social Media Presence pinterest sharing destinations
PAMORAMA | SATURDAY, APRIL 26, 2014
[Marketing] Using Hashtags in Social Media Marketing
Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Using Hashtags in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan. Content Marketing Google Plus Instagram Social Media Twitter Branding Facebook Google What are hashtags? Twitter.
WEBBIQUITY SMM | TUESDAY, APRIL 23, 2013
[Marketing] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. ’ Yawn.
INBLURBS | THURSDAY, JULY 5, 2012
[Marketing] 5 Jobs for Tomorrow’s Marketing Team
If you want to see the future of marketing, just take a look at recent job postings. Bureau of Labor Statistics expects marketing payrolls to swell by at least 13 percent between 2010 and 2020. This week, I asked more than 30 marketing and recruiting specialists what they see in the industry’s employment future. Cotton and others I interviewed see companies recruiting a Marketing Integration Planner in the future, or someone that would identify ways to deliver a single marketing message, campaign or branding effort across multiple digital channels.
THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 14, 2013
[Marketing] The Relationship Economy Isn’t About Marketing
It has cheapened to the point of insincere and meaningless marketing jargon used as spin to proclaim a desire to serve the interest of customers. The title of the article was “ Marketing revolution: the rise of the relationship economy ” written by Tom LaForge and published in The Guardian. Let’s examine this proclaimed marketing revolution and the rise of the relationship economy. Mr. LaForge then takes the reader into what he believes is the new revolution of marketing, the rise of the relationship economy. Lesson for Business. When it is bad (e.g.
JEFF KORHAN | FRIDAY, NOVEMBER 28, 2014
[Marketing] Visual Storytelling: Business Marketing with Instagram
Get Weekly Marketing Updates. If you have been wondering why Instagram has become one of the top social media channels the last couple of years — but more important — how you can use it to market your business, then you will want to listen to this episode. She teaches entrepreneurs, business executives, and marketing professionals how to leverage the power of Instagram for business marketing. Sue B., as she likes to be known, naturally embraced Instagram for business marketing when she recognized its capabilities for personalizing any business.
SMALL BUSINESS MAVERICKS | THURSDAY, DECEMBER 1, 2011
[Marketing] What Is Conversational Marketing?
“Conversational marketing” is a term that has been around for about as long as the Internet. The idea is based on the concept that markets are conversations. The “markets are conversations” concept was discussed in a book published in 1999, “The Cluetrain Manifesto.” ” According to its authors, markets have always been conversations, except for that period in the 20th century dominated by mass media. If you don’t treat them as such, then you will lose in the age of conversational marketing.
PAMORAMA | SATURDAY, NOVEMBER 23, 2013
[Marketing] 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral.
PAMORAMA | SATURDAY, NOVEMBER 8, 2014
[Marketing] Don’t Make These 9 Social Media Marketing Mistakes
Social media marketing should be part of your strategy. Marketers place a very high value on social media: according to a study by Social Media Examiner , 92% of them report that social media is important for their business, up from 86% in 2013. But But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Simply setting up an account or sending out some tweets is not enough to make social media marketing a viable part of your marketing strategy. Mistakes Businesses Make on Social Media 1.
JEFF KORHAN | MONDAY, MARCH 18, 2013
[Marketing] Memorable Marketing Content is Original, Fresh, and Personal
The practice of repurposing marketing content across multiple channels seems to be not only acceptable, but one that many online marketers encourage. What’s interesting is that businesses, marketers, and content contributors that would otherwise take exception to their content being scraped by others, are in fact leading the dilution of their own original work. The better marketers understand that most buying decisions are made on emotion, rather than logic. If you want to make your content social marketing memorable, keep it original, fresh, and personal.
DANNY BROWN | THURSDAY, MAY 15, 2014
[Marketing] Is Your Marketing the PITS?
When I took my marketing degree back in 2001, part of the course was learning about the Four P’s of Marketing – Product, Price, Place and Promotion. These terms have been the mainstay of marketing since the 1950?s, Borden published an article called The Concept of the Marketing Mix , although the actual phrase The Four P’s was coined by E. Marketers have used the Four P’s to plan marketing campaigns, measure and gauge how well something will be received. The best marketers know how to persuade people that their ideas are worth listening to.
SMALL BUSINESS MAVERICKS | FRIDAY, APRIL 13, 2012
[Marketing] Using Video Marketing To Boost SEO
Is video marketing a useful SEO tool? It’s also a great way to utilize an offline marketing event for online purposes. In the mean time, watch that video and consider its marketing potential. Video Marketing SEO Social Media Viral MarketingGiven the emphasis on social media in search algorithms, the answer has to be a big yes. Put together a video that can viral, and you’ll drive that video to top of the search results, and most likely get a mention in the trending topics listed in the search engines. Strategic branding is the vital factor now.
MINDJUMPERS | FRIDAY, NOVEMBER 30, 2012
[Marketing] Content Marketing: Hunting The Visual Gold [Infographic]
This is a truth most marketers have already realised. The five pillars of visual marketing. In our daily work with content marketing, we focus on how to create content that fits the context. But it also conveys one overall truth about content marketing you need to understand to fully benefit from the potential of social networks: “All visual content falls short if it serves no purpose. Are you already turning your content marketing into visual gold? We would love to hear your take on visual content marketing!
PAMORAMA | SATURDAY, FEBRUARY 8, 2014
[Marketing] Buyer Personas: The Keys to Content Marketing
One of the basic tenets of marketing is to define your target customer. You need to learn about what your audience values, the problems they’re trying to solve, and where they are in their decision-making process in order to give them what they’re looking for and address their needs through content marketing. Developing buyer personas creates 3 primary advantages for marketers: They improve the return (ROI) on strategic marketing activities. Most companies have limited marketing funds that have to be allocated to many marketing initiatives.
SPIN SUCKS | TUESDAY, OCTOBER 16, 2012
[Marketing] The Complete Marketing Communications Measurement Guide
While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. The very first thing you need to do is figure out why you’re using social media and how it integrates with the rest of your marketing and communications. It used to be you’d have to wait a full year to gain any metrics on whether or not your marketing and communications worked. The Spin Sucks community is an interesting one. love that. Starting a Business. And I was right.
JUGNOO | TUESDAY, APRIL 1, 2014
[Marketing] Social Marketing: Is Instagram Bigger Than Twitter?
Subscriber growth has been flat and even though ad revenues have been robust, Twitter is trying to make the platform more appealing and “user friendly” for social marketing purposes. That’s worth a heck of a lot as both public companies compete to increase their market value and grow their advertising revenue.” The post Social Marketing: Is Instagram Bigger Than Twitter? Resources Social CRM Social Media instagram social marketing Twitter Nielsen: Tops of 2013. Let’s add photo-tagging. ” – Forbes.com - Twitter is Killing Itself.
SPIN SUCKS | MONDAY, NOVEMBER 23, 2015
[Marketing] Thanksgiving Marketing Statistics You’ll Gobble About
What I can do is provide you with some fun-filled Thanksgiving marketing facts to help pass your time with friends and family while celebrating this holiday weekend. How to Use the Thanksgiving Marketing Facts. Thanksgiving Marketing Turkey Talk. ” Linda: “Oh Lucy, you sound more and more like your mother every day” Why does this matter or having anything to do with Thanksgiving marketing? Obviously no discussion of Thanksgiving marketing would be complete without talk of Black Friday. By Laura Petrolino. Where did November go?
WEBBIQUITY SMM | SATURDAY, AUGUST 18, 2012
[Marketing] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. What marketing technique generates leads with the highest close ratio? Mobile Marketing.
JEFF KORHAN | MONDAY, OCTOBER 24, 2011
[Marketing] Your Content Marketing Store
Are you still having some challenges wrapping your arms around the concept of content marketing to increase your small business revenues? It just so happens that the intersection of those thoughts gave birth to an idea that can help all of us better conceptualize how to make our content marketing work. Regardless of whether your business has a physical store or not, you now have a mental picture of what you provide to your market that generates revenue for your business. Now Imagine Your Content Marketing Store. Imagine Your Store. Hold that thought.
DANNY BROWN | SATURDAY, MAY 5, 2012
[Marketing] The Because of Cause Marketing
However, another way that companies can become more socially responsible is via cause marketing, which is becoming a lot more mainstream and visible. Some figures from IAB show why cause marketing is becoming something business can’t ignore any longer: 71% of consumers are giving as much (or more) as they were before the economy dipped. As you can see, cause marketing isn’t just good business ethics, it’s good business sense too. The Because of Cause Marketing. Is your local community one that can work with a cause marketing mindset? Consumers are smart.
SPIN SUCKS | TUESDAY, FEBRUARY 24, 2015
[Marketing] How to Get Creative with Influencer Marketing
By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd. Here’s how to stand out from the crowd with your influencer marketing campaigns. Standout Influencer Marketing: Giveaways Giveaways are one of the most inexpensive ways to gain exposure for your brand.
CONVINCE & CONVERT | MONDAY, SEPTEMBER 28, 2015
[Marketing] 3 Marketing Metrics for Savvy Content Marketers
Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer. Your ROI is what proves the value of your marketing strategy. Bounce Rates.
SPIN SUCKS | MONDAY, DECEMBER 8, 2014
[Marketing] Five Best Practices for Start-Up Content Marketing
By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing. However, the content marketing strategy should not be focused exclusively on the project being developed. This company develops excellent software for inbound marketers.
JEFF KORHAN | WEDNESDAY, DECEMBER 7, 2011
[Marketing] The Cardinal Rule of Content Marketing
That’s the role of content marketing. ” The cardinal rule of content marketing is this: Create messaging that is clear, tight, and rich with details that resonate with your audience. Communicating with clarity is a skill that successful content marketers share. Awareness content marketing How-To Marketing Online Marketing Search Optimization Small Business Trends cardinal rule customers Jeff Korhan marketing nails prospectsConsumers today are looking for answers – solutions that solve their problems without compromise.
INBLURBS | TUESDAY, DECEMBER 13, 2011
[Marketing] Inbound Marketing for B2B to Replace Old School Marketing Methods
A new study the MarketingSherpa’s 2012 B2B Marketing Benchmark Report: Research and Insights on Attracting and Converting the Modern B2B Buyers shows that B2B firms still rely on tried-and-true tactics that have driven their lead generation programs in the past. They actively embrace marketing ways like website optimization, email marketing, paid search – PPC marketing, social media, search engine optimization SEO, marketing automation and virtual events – webinars. Smaller businesses can increase their online activities through inbound marketing.
SOCIALFISH | THURSDAY, SEPTEMBER 11, 2014
[Marketing] What is Influencer Marketing?
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? Short answer – human to human interaction. Haven’t heard of Encore Alert? Well I will keep up the suspense while you watch this space, as I’m going to feature them in a forthcoming Cool Social Tools post. In the meantime, enjoy the video. More like this.
THE REALTIME REPORT | THURSDAY, DECEMBER 27, 2012
[Marketing] How To Use Influencer Marketing To Launch A New Product
This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Recently I spoke with 10 marketing and communications pioneers who have built strong influencer programs over the last year. Driving awareness for product launches, events and brand initiatives is a common marketing objective. Learn more at [link].
CONVERSIONATION | MONDAY, FEBRUARY 4, 2013
[Marketing] Why We Still Fight Over Social Media and Content Marketing
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. I was pleasantly surprised to see that many people using content marketing (as I do) wrote similar posts taking a critical look at the evolutions in content marketing. Many people still use content marketing without a clear purpose. And the same goes for social media (marketing). Let’s take content marketing, for instance. Brand marketers.
PAMORAMA | SUNDAY, MARCH 23, 2014
[Marketing] 25 Excellent Content Marketing Tools for Your Brand
Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . 5. Content Marketing Analytics and Tracking Tools. Use these tools to track engagement and analyze the effectiveness of your distributed marketing content. 1. Content Curation Tools.
WEBBIQUITY SMM | MONDAY, JULY 1, 2013
[Marketing] 5 Top Online Marketing Trends for the Rest of 2013
Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Mobile marketing will continue to grow. Guest post by Alice Jenkins of How2become.
SHERRILYNNE STARKIE | THURSDAY, JANUARY 26, 2012
[Marketing] Email marketing goes social
Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. The survey showed that fewer that one in five email marketers actually include social sharing buttons within their content. Considering the exceptionally high performance results for newsletters that include social sharing buttons ( an average click-through-rate (CTR) 115% higher), you’d wonder why more email marketers are jumping into social. Brands use social for PR.
SOCIAL MARKETING FORUM | SATURDAY, AUGUST 18, 2012
[Marketing] Four Multi-Channel and Touchpoint Marketing Models
Most marketers are starting to integrate their marketing channels. While in multi-channel marketing the focus is still often on the channels, touchpoint marketing provides alternatives that revolve around individual customer and prospect touchpoints. nice depiction of the typical multi-channel marketing is this graphic [.]. B2B marketing touchpoint marketing touchpointsBetter late than never. However, simple integration will not be enough.
PUSHING SOCIAL | TUESDAY, JANUARY 6, 2015
[Marketing] The 7 Skills Of Highly Successful Content Marketers
What are the characteristics of a “get the job done” content marketer? little research shows that businesses see the content marketer as little more than a slightly more organized blogger. There are literally millions of articles on how to do content marketing but the information cupboard on how to select or train a content marketer is threadbare. To be fair, most CMOs have been caught flat-footed by the rapid rise of content marketing. What are the core skills of successful content marketers? Both Tim and Ryan are killer content marketers too.
MINDJUMPERS | TUESDAY, NOVEMBER 27, 2012
[Marketing] The Importance of Content Marketing When Building SEO Strategies [Infographic]
Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place. 94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.
PAMORAMA | SATURDAY, AUGUST 24, 2013
[Marketing] Content Marketing: How to Measure Its Effectiveness [Infographic]
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. While some large companies like Sears, Coca-Cola, and Kraft have quickly caught on to content marketing and are able to accurately measure and leverage their results, it’s not always easy to quantify the value of a piece of content. Figure out which content marketing metrics you want to measure and why. Likes. Traffic.
JEFF KORHAN | FRIDAY, MARCH 2, 2012
[Marketing] Digital Marketing for Small Business
Digital marketing is nearing a point of critical mass, one that will take most small businesses by surprise. Digital marketing involves the free exchange of valuable information in the form of interchangeable energy – and that is no doubt going to change forever how we all do business. Change and Digital Marketing Leadership. It was not long ago that all small business marketing was accomplished in a tangible, non-digital format. The earliest forms of digital marketing were television and radio. There are two reasons for this. That’s a promise.
JEFF KORHAN | SUNDAY, AUGUST 14, 2011
[Marketing] Email Marketing Done Right
When used well, email marketing is one of the most powerful and reliable methods for delivering valuable information to a distinct audience – one that asked for it. Email Favors the Better Marketers. What I like most about email marketing is that it favors the better marketers – those that greatly respect their subscribers. This is why smart marketers make a special effort to deliver well crafted email newsletters that deliver a value exchange. Unfortunately, like many other online marketers I get my share of both soft and hard bounces.
GREG VERDINO | WEDNESDAY, OCTOBER 24, 2012
[Marketing] The Red Queen Effect in Marketing
” Given the pace and pervasiveness of change happening everywhere around us — in technology, in culture, in business, in consumer behaviors and expectations, in media and more — I’d imagine that many marketers feel like they’re racing alongside the Red Queen in Looking-Glass world. Writing and rewriting marketing plans in a constant state of flux. More recently, some marketers have embraced a similar shift. Beyond Marketing Agility (or Outpacing the Red Queen). This begs the obvious question: How does a marketer get there?
SPIN SUCKS | WEDNESDAY, MAY 13, 2015
[Marketing] The Four Skills Digital Marketers Need Today
By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. Today, 90 percent of marketers don’t feel equipped to navigate the digital landscape, but in my research I found that 93 percent of marketing jobs require a digital skill set. While the latter may not be possible for anyone, here’s what you need to do to stay competitive with other digital marketers.
ENGAGE | TUESDAY, OCTOBER 21, 2014
[Marketing] Experience Marketing Versus Content Marketing
Content marketers, it’s time for a quiet conversation — about advertising. We do content marketing for our clients — and, increasingly, we do experience marketing. It’s been half a dozen years now since the phrase “content marketing” was coined. And you know as well as I do that whenever you refer to content marketing at a gathering of civilians, you get blank stares from polite people. I don’t live in a land of polite people. live in Chicago, a tough, cynical, keep-it-real town, where money talks and the latest fancy marketing concept walks.
SHERRILYNNE STARKIE | SATURDAY, AUGUST 10, 2013
[Marketing] Infographic: B2B content marketing trends
Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Featured Headline Marketing Content marketing infographic Information graphics Source: Ambassador. Related posts: Infographic: colour and logo design. Twitter for companies. Does Facebook affect your brain? PLEASE LIKE MY FACEBOOK PAGE. Related articles.
SPIN SUCKS | MONDAY, AUGUST 27, 2012
[Marketing] Five Things Bacon Can Teach Us About Content Marketing
This cultural phenomenon didn’t take shape overnight and there are hidden secrets to bacon’s success that can be applied to a content marketing strategy. Five Things Bacon Can Teach Us About Content Marketing. Have a problem with a boring, or less than flattering marketing message? Like a good content marketing strategy, bacon is always top-of-mind. This should be the goal of your content marketing efforts. Jason Miller is the social media manager at Marketo and a regular contributor to the Modern B2B Marketing Blog. Necessary? Useful and entertaining?
KYLE LACY | TUESDAY, FEBRUARY 7, 2012
[Marketing] 3-Step Guide to Content Marketing Conversions
As 2012 kicks into high gear, I can’t help but notice the focus on content marketing has intensified. If your company is just getting started with content marketing there are three things you must know: 1. Content marketing is a strategy not a tactic. If you are throwing this task on top of an already overworked marketing manager, you are setting yourself up for failure. Essentially, your content marketing conversion rate hinges on the answer to these questions: Value proposition – How strongly does your value proposition come across to your visitors?
KYLE LACY | MONDAY, APRIL 23, 2012
[Marketing] Moms Are The Ultimate Marketers
Nearly 10 years of experience in marketing, media, and startup business management, meant nothing being thrown into a trade with no training. I’d be lost if not for the strong network of women I had built in the field of motherhood. think marketing professionals face similar challenges. After returning to work post-maternity leave, I realized that my new life at home wasn’t all that different from my life as a marketing consultant. I’ve learned that nothing is one-size-fits-all for any client, mom or child. MarketingMotherhood hit like a ton of bricks.
SPIN SUCKS | WEDNESDAY, JUNE 27, 2012
[Marketing] Marketing for Victory with Four Different Approaches
It’s the same with your marketing program. As you gather your tools, it’s important to understand how each fits into the larger marketing mix, even if it’s not your core area of expertise. Most marketers are specialists so when it’s time to think about strategy, we tend to gravitate to the tool we know best – even if they’re not the best for the job. Talk about the shiny object syndrome! A new tool comes out (cough, Google+ or Pinterest , cough) and you’d think the silver bullet of marketing had been discovered. Corresponding marketing objectives.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 11, 2015
[Marketing] 12 Secrets of the Human Brain to Use in Marketing
Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective. Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation
FIREBELLY | MONDAY, OCTOBER 12, 2015
[Marketing] Top 9 LinkedIn Social Media Marketing Groups
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world. Social Media Marketing 2.1. Learn more ].
WEBBIQUITY SMM | TUESDAY, AUGUST 12, 2014
[Marketing] The Complete Guide to Google+ for B2B Marketing [Infographic]
This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. This infographic below will have you on track to G+ B2B marketing success. About the author: Dave LJ is a financial expert who also studies and writes about social media’s use in business and marketing efforts. Google+ Social Media Marketing Dave Landry Google infographics Guest post by Dave Landry. But it doesnt have to be that way. Need more details? No sweat!
DANNY BROWN | TUESDAY, AUGUST 27, 2013
[Marketing] Why Context Marketing Should Already Be Happening
So, the latest buzzword in the online space is “context marketing”, or the ability to look into the context of what your customers want and deliver on that need. And so we have another cool word to join the lexicon of other cool marketing buzzwords in the online space – content marketing , advocacy marketing , persona marketing and, yes, influence marketing (guilty of that one). Context in Marketing is Nothing New. Probably the best example of context marketing is an email drip campaign. Insights context marketing hype
DIRECT MARKETING OBSERVATIONS | FRIDAY, APRIL 17, 2015
[Marketing] What’s the Sweet Spot for Content Marketing?
As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. What I do know is that the content marketing game is drastically shifting. It could be hit and miss. We choose to consume it and marketers “hope” you consume it. content marketing digital marketing That content?
SHERRILYNNE STARKIE | SATURDAY, FEBRUARY 11, 2012
[Marketing] Content marketing is king
Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. The excellent infographic below (knicked from Jeff Bullas ) shows that B2B marketers are now investing 26% of their TOTAL marketing budget into content creation! Related posts: Content marketing delivers sales leads. Coke is world’s No. Facebook brand. Related articles.
WEBBIQUITY SMM | THURSDAY, MAY 21, 2015
[Marketing] 10 Top Marketing Thought Leaders in Social Media
If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Below is my list in response to the question: “Tell me the top ten marketing people you would follow on social media, those people that you think are the top ‘thought leaders’ in the marketing space today?” Biro is an acknowledged thought leader at the intersection of HR, social media and marketing. But—what if you had to answer on the spot? Meghan M.
INBLURBS | FRIDAY, JUNE 1, 2012
[Marketing] B2B Marketing Social Networks for more Business Leads
Social Media Marketing has been one of the successful marketing strategies for marketers and companies online in recent years. There are some major social media communities and emerging social media communities that can help business to improve their marketing strategies online. These social media networks help in providing b2b marketing solutions and generate quality marketing tips for new business online. Top 6 social networks for B2B marketing solutions. There are quite a few social networks that help in providing b2b marketing solutions.
STEPHEN P SMITH | THURSDAY, OCTOBER 4, 2012
[Marketing] Content Marketing Seminars
“Content Marketing for Business and Organizations“. which goes by the fancy new name, “Content Marketing” Some call it “Content Curation” or “Inbound Marketing”, but it’s really just blogging and it’s not that hard. Session One- October 23rd 2012 6:00-7:30 pm. • The Who, What, When, Where, Why and How’s on Content Marketing. Content Marketing Seminars is a post from: In Context MultiMedia. Business Development Productivity blogging Content Marketing seminar writing for the webSeries Outline…….
MINDJUMPERS | THURSDAY, JUNE 14, 2012
[Marketing] A Guide to Marketing on Tumblr
As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Best Practise Cases Community Management Marketing & Communication Social Media Social Network Tips Blogging Branding marketing on Tumblr Tumblr for brandsTweet Have you established a brand presence on the blogging platform Tumblr ? If not, you should consider the opportunity of tapping into an exciting platform where there is a chance that people already are talking about you. Tumblr’s functionalities. Set a strategy. Become a valuable asset.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 9, 2014
[Marketing] Where does Google+ fit into your B2B Marketing plans? [infographic]
Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks If not, you could be missing out on a great opportunity to grow your audience. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.
MINDJUMPERS | WEDNESDAY, APRIL 4, 2012
[Marketing] 2012 Social Media Marketing Industry Report
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Commonly used social media services : Here we get to look at different tools marketers are currently using as well as looking to learn more about in future.
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
[Marketing] Social Media Marketing Metrics Explained
Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. Social media marketing metrics explained. Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analyticsHowever, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations.
UNSPOKEN | MONDAY, OCTOBER 15, 2012
[Marketing] Fitting The Social Media Cube into a Round Marketing Strategy
What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach. Their argument is that, in today’s marketing world, too many disciplines try to stand alone.
IDACONCPTS | SATURDAY, MARCH 7, 2015
[Marketing] Three Ways To Enhance Your Marketing Campaign
As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. 1. One of the greatest things you can do to enhance your marketing campaign is to connect with leaders in your industry. This can be one of the most effective forms of marketing for you, especially since it’s word-of-mouth advertising.
WEBBIQUITY SMM | WEDNESDAY, JANUARY 2, 2013
[Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? But why?
MOBILEGROOVE | FRIDAY, APRIL 13, 2012
[Marketing] Learning From Leading Marketers & Markets To Map Mobile Strategy
Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies. From C-Level execs and pioneers to brand marketers who are finding their way as they confront (and conquer) the challenges of mobile, their observations and accomplishments are the focus on my new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In many ways, that is great for marketers.
IDACONCPTS | MONDAY, JULY 8, 2013
[Marketing] The Importance of Healthy Internet Marketing Strategies
As an online marketer I get contacted on a daily basis by potential clients from around the world. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. Chris, Kilbourn, Founder and CEO of Utah-based Tofu Marketing , explains it well: “You’ll never hear us throw around the term ‘traffic’ as though it is the be-all and end-all of Internet marketing. Instead, we are an online marketing agency that focuses on sending qualified leads to your website.” Can you buy us a couple email lists?
JANET FOUTS | WEDNESDAY, OCTOBER 2, 2013
[Marketing] Advertising Is Not Content Marketing
And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. And their market knows what to expect from them. In fact, they probably know more about their market than you do. If you drop your “cut and paste” marketing piece on them and insist they use your phrasing it doesn’t ring true and the readers bounce.
INBLURBS | MONDAY, MARCH 7, 2011
[Marketing] Easy Inbound Marketing for Real Estate Agents
Here is where inbound marketing comes into place! Inbound marketing is the marketing strategy that focuses on getting found by customers when they are researching for products or services online which you also have to offer. With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Analysis. Marketing takeaway tip: Don’t try to sell your real estate in those channels above. Flickr.
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, NOVEMBER 22, 2011
[Marketing] How To Monitor Your Three Essential Internet Marketing Strategies
Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. This three-fold plan appears to be a timeless marketing approach on the net, but how do you know you’re succeeding in these areas? Internet Marketing Social MediaThis is a guest post by Andy Havard. Utilizing Internet video.
JEFF KORHAN | FRIDAY, DECEMBER 5, 2014
[Marketing] Pinterest Marketing: How to Build Sustainable Website Traffic
Get Weekly Marketing Updates. You’ll learn that Pinterest marketing really is quite simple to learn, and powerful for both attracting and sustaining more relevant traffic to your website. However, your objective from a marketing standpoint is to make your visiual content discoverable by the customers or communities your business serves. Now you know why smart businesses are reconnecting with Pinterest marketing to build sustainable traffic to their websites. How is your business planning to use Pinterest marketing? Listen to the Episode Below (0:33:56).
JEFF KORHAN | WEDNESDAY, NOVEMBER 25, 2015
[Marketing] Magnetic Marketing: The Art of Attracting Business
In this episode, Joe Calloway discusses how every company can apply the concept of magnetic marketing to winning more business by learning to leverage what its customers say about it. Magnetic marketing is not what the business has to say, but what customers and influencers are saying that matters most. ” If you think of marketing as something your business does to promote its products and services, you should listen to the examples discussed in the audio. The post Magnetic Marketing: The Art of Attracting Business appeared first on Jeff Korhan. Key Take-Aways.
INBLURBS | THURSDAY, JULY 19, 2012
[Marketing] Why marketers Increase their Social Media Marketing Budgets?
Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. Recent stats show that those marketers spend less than 20% of their marketing budgets on social media which includes the outreach to target audience on social sites, advertising and maintaining a social media presence. Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012. The most known challenge is to measure social media ROI.
INBLURBS | FRIDAY, JUNE 8, 2012
[Marketing] How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO
Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services. seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%! Main content marketing objectives of marketers are: • Establish thought leadership. Understanding how it fits in overall marketing strategy.
JEFF KORHAN | MONDAY, FEBRUARY 10, 2014
[Marketing] 3 Steps to Building Your Content Marketing Mission Statement
As content marketing begins to go mainstream, it is now essential to make it better. If you are unclear about the role of content for driving your marketing efforts, reread the first chapter of Built-In Social: Essential Social Marketing Practices for Every Small Business. However, in addition to attracting the attention of buyers, your content marketing should also be designed to directly influence profitable customer actions. . In fact, if your content does not lead to profitable outcomes, then you are not practicing content marketing. How about you?
SPIN SUCKS | WEDNESDAY, JULY 29, 2015
[Marketing] Affiliate Marketing is Far From Dead
Affiliate marketing gets a pretty bad rap. Concerns involve the possible scrupulousness of affiliate marketing companies. There are definitely challenges with affiliate marketing, but they’ve been with the industry since its inception and can be handled with proper controls. Thousands of prominent businesses have successful affiliate marketing programs, from online sales companies such as eBay and Amazon to retail stores such as The Home Depot and Bed Bath & Beyond. Even Apple, the tech giant, has an affiliate marketing program. By Chris Kramer. Wrong.
JEFF KORHAN | WEDNESDAY, AUGUST 27, 2014
[Marketing] Communicate a Bigger Vision with Content Marketing
If your marketing could only accomplish one thing, what would it be? If conversion happens on your website, you want your marketing to take buyers there. Marketing used to open doors. What makes content marketing so much more powerful than traditional marketing is that it can convince people your business is the one for them. These days your content marketing and social media accomplish this, or should. How clearly does your your online marketing communicate what your business can do for its customers? Then what happens? It starts with a vision.
PAMORAMA | MONDAY, FEBRUARY 16, 2015
[Marketing] How to Promote Your Event With Social Media Marketing
Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years. Despite this, social media marketing reigns supreme when it comes to getting as many people as possible interested in your event. Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. Thumbnail courtesy of Mercury News How to Promote Your Event With Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
JEFF KORHAN | MONDAY, APRIL 21, 2014
[Marketing] How Content Marketing Prepares Buyers to Sign On The Line
Need a reason to embrace content marketing? Your content marketing can remove those obstacles. Use your content marketing and social media to remove these three obstacles, and more. #1 – Help Buyers Understand How You Can Help Them. Use your content marketing to help them recognize they have a problem. Because our content marketing helped them understand there are no shortcuts to doing things right. (#1 above). Your content marketing will sell more business if you design it to be helpful. People tend to fear what they do not understand.
JEFF KORHAN | MONDAY, APRIL 28, 2014
[Marketing] New Marketing: Personalize What You Automate
One of the primary responsibilities of every sales and marketing professional is developing warm relationships with customers. About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley) . In the days before computers, we made it a habit to learn about the personal lives of our customers , including their families, pets, hobbies, leisure activities, and favorite sports teams. That seems to be where everything often stops – and it shouldn’t. The Goal is To Honor Every Relationship.
SPIN SUCKS | TUESDAY, MARCH 20, 2012
[Marketing] Five Ways to Build the Perfect Web Marketing Storm
I hate to admit this out loud, but I know only a fraction about content marketing for the web. learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing. He begins with a content marketing template. He uses it to show you how to complete each of the five weather systems in order to create the perfect web marketing storm.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, NOVEMBER 8, 2013
[Marketing] Your Marketing Strategy Needs to Keep Pace with Digital Culture
But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Because of these challenges, we often see brands looking to digital marketing to move the engagement and revenue needles in the right direction. We can no longer envision “big ideas” and creative marketing without the support of big data. Not much.
CONVERSIONATION | THURSDAY, MAY 1, 2014
[Marketing] Content marketing strategy beyond the first degree(s): value chains
Each successful content marketing strategy is a social and connected content marketing strategy by definition. I’m not just talking about the areas where social media marketing and even social business overlap with content marketing. I’m even not just talking about the need to work with audiences of audiences in an era where everything is (getting) […]. Content marketing Ram Charan
FIFTH GEAR ANALYTICS | WEDNESDAY, MARCH 27, 2013
[Marketing] 10 Trends for Financial Services Marketing
Financial institutions have always been faced with this challenge and were early adopters of MCIF (Marketing Customer Information File), CIF (Customer Information File), and other capabilities to bring data about their customers together. Marketing Analytics is red hot. This data fuels the growth in the importance of marketing analytics. Social Media Marketing will mature. Mobile marketing explodes. Not so much mobile marketing, but we expect that mobile banking will gain a much stronger foothold in 2011. Customer Engagement is not a passing fad.
MR. RYAN CONNORS | FRIDAY, NOVEMBER 9, 2012
[Marketing] Are Social Suites Bad For Marketing?
While marketing softw are-as-a-service (SaaS) companies are not exactly selling snake oil, you’ll often only get one side of the coin from them. The traditional approach to marketing has been advertising. The reality is that paid media is no longer cutting it, and you don’t want to join the companies that are mistakenly spending 90% of their marketing budget on only 10% of the traffic. While paid media will always have its place in the marketing mix, the realities of customer acquisition are changing. Like building a brand, social media marketing takes time.
THE RELATIONSHIP ECONOMY | THURSDAY, NOVEMBER 29, 2012
[Marketing] 4 Principles Of NextGen Marketing
Marketing no longer controls the message or the media. The control has shifted to the masses and now marketing methods must change to meet the demands of NextGen buyers. NextGen marketing efforts will focus on social methods which enhance opportunities to engage with buyers. NextGen marketing efforts will also focus on insuring that the message is in context to what buyers care about. NextGen marketing is about who, when, where, why, what and how suppliers engage with buyers. NextGen marketing represents a philosophical shift about the purpose of marketing.
JEFF KORHAN | TUESDAY, AUGUST 9, 2011
[Marketing] Are Phone Calls a New Marketing Trend?
Differences Call for a Marketing Mix. Those of us with formal marketing training are familiar with the term marketing mix. It recognizes that diversification is the most reliable path to maximizing marketing results. find that many marketers and business growth consultants are incapable of making this application because they tend to lean on their favorite solutions. Will social media marketing solve all of your marketing problems? If there are marketing methods that are working for your business you should by all means continue using them.
WEBBIQUITY SMM | TUESDAY, OCTOBER 16, 2012
[Marketing] 87 More Vital Social Media Marketing Facts and Stats for 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Marketing Pilgrim ). 2. Marketing Charts ).
KYLE LACY | MONDAY, APRIL 16, 2012
[Marketing] 3 Unconventional Pinterest Marketing Ideas
But even if your product doesn’t lend itself to impulse purchases, Pinterest can still be an invaluable tool to fuel other aspects of your marketing. As a marketer, it means you can get in front of a diverse audience even if you don’t have a major following yet. By understanding all aspects of your target audience, you’ll be able to speak their language when it comes time to do your own marketing. Use language and imagery that’s relevant to your marketing. Bio: Allison Carter is the director of communications at Roundpeg, an Indianapolis marketing agency.
JUGNOO | WEDNESDAY, OCTOBER 23, 2013
[Marketing] Twitter Marketing Gets Easier: Geo-Targeted Tweets
Brands that have numerous Twitter accounts to handle the different regions they operate in will have another problem on their hands – consolidating all those identities into one profile/account handle for all of their Twitter marketing activity. Twitter Marketing Gets Easier: Geo-Targeted Tweets originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license. The post Twitter Marketing Gets Easier: Geo-Targeted Tweets appeared first on Jugnoo Blog.
TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JANUARY 5, 2011
[Marketing] Best Internet Marketing Posts of 2010
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. General Online Marketing. Today, I turn 30.
CONVINCE & CONVERT | WEDNESDAY, NOVEMBER 18, 2015
[Marketing] How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. think you’ll find they’ll work for your social media marketing, too. And that last one leads me right into the next growth hack for your social media marketing plan. What Growth Hacks Will You Use In Your Social Media Marketing Plan?
SPIN SUCKS | WEDNESDAY, MARCH 11, 2015
[Marketing] Life in the Marketing Cloud
Many people have a vague or unclear idea what the marketing cloud is, and a little less about how they both already and can use the cloud every day. . Cloud services have played a major role in shaping the marketing landscape in the digital era. The cloud, which is really a cluster of virtual or dedicated servers , provides a foundation on which to build new marketing channels, collaborate on creative pieces, and expand brand awareness and sales opportunities into previously untapped areas. Social Media in the Marketing Cloud. Life in the Marketing Cloud Continues.
MY CREATIVE TEAM THINKING | THURSDAY, DECEMBER 13, 2012
[Marketing] Weird Marketing Tips
Is it just me, or have marketers everywhere all gotten on the “Weird Tips” train? Sometimes seemingly bad marketing teaches us some lessons that can be used in our own communications programs. Advertising Marketing Promotion advertising communication marketingMy business partner and I were joking about this the other day, after we kept seeing these “Weird Tricks & Tips” ads show up in our Facebook feeds. These play off the headlines one is likely to see in a tabloid newspaper. Tabloids raised headline writing for response to high art.
SPIN SUCKS | WEDNESDAY, MAY 16, 2012
[Marketing] The Case for Integrating Social into a Larger Marketing Mix
The market research cited in the infographic demonstrates that, as much hype and discussion as there has been with social media, it has not entered the core of marketing strategy. We also discovered the overfocus on social media conversation betrays several marketing realities: Social media represents a very small percentage of the overall marketing expenditure; Direct mail and purchased media (ads) represent the greatest expenditure in a company; and. Marketing in the Round Infographic. Jon Aston will be so proud. But alas. That isn’t the point.
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, OCTOBER 28, 2014
[Marketing] Why Customer Service is the Future of Social Marketing
With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. At first, marketers who were effective at pushing content to the front page both understood what constituted good content to a diverse and global audience, and what didn’t, and many would advise clients how to do well on Digg and how to create good content that was truly Diggworthy. Marketers and legitimate top users got banned. Then, thousands. Volume.
CONVERSIONATION | WEDNESDAY, APRIL 18, 2012
[Marketing] Optimize: a Holistic View of Content and Marketing Optimization
Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his book, that is yet another appeal for a more customer-centric and holistic (digital) marketing approach. As I outlined in a previous post regarding some fundamentals of what I call touchpoint marketing, consistent customer experiences across all touchpoints are key in developing mutual significance and creating the conditions in which conversions can occur.
SPIN SUCKS | WEDNESDAY, JANUARY 28, 2015
[Marketing] Offsite Content Marketing: Six Tactics to Reach New Audiences
In the meantime, it’s important to talk about offsite content marketing—or promoting the content you create in other places around the web. Offsite Content Marketing. Offsite content marketing is necessary for three reasons: It helps you build new audiences. Even if you work in a very niche, business-to-business organization, offsite content marketing is necessary. Think about offsite content marketing in the same way…but you can do it behind your computer screen without any pants on, if you want. By Gini Dietrich. From that stems new subscribers.
ADAM SHERK | TUESDAY, JUNE 29, 2010
[Marketing] The Most Overused Buzzwords and Marketing Speak in Press Releases
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. So here are the most overused buzzwords and marketing speak in press releases, based on the number of times they appear in releases currently archived on PRWeb. What would you love to see stricken from marketing speak forever? Some classics in there.