KYLE LACY | WEDNESDAY, FEBRUARY 1, 2012
[Marketing] Marketing Must Be Anticipated, Relevant, Personal, and Integrated
Change the way they are developing marketing initiatives and using marketing technology. There comes a time when the marketer and the consumer must say, “Dear Marketing, I’m no longer in love with you. sat down this morning to look over (and review) Permission Marketing by Seth Godin. One of the famous quotes from the book is the following: Businesses can no longer rely on traditional forms of interruption marketing in magazines, mailings, telemarketing, radio or television. Marketingwant to build something deeper and stronger.
JUGNOO | THURSDAY, MARCH 22, 2012
[Marketing] Big Data: Should Marketing Really Care?
Marketers (or ‘marketeers’ as others would say) capitalize on trends that potentially influence how products and solutions are perceived. It’s what marketing folks do. So what are marketers, entrepreneurs, techies and scholars saying? In the interest of offering raw, top-of-mind views into big data I thought it sensible to knock on a few doors and ask some feedback from my Twitter follows—some of whom in fact are seasoned marketers. Marketeering the predictable. There are things that marketers can’t glean from databases. ?. Well, yes.
DANNY BROWN | TUESDAY, DECEMBER 31, 2013
[Marketing] Real-Time Marketing or Data Driven Marketing?
While the goods being sold were a great mix, and kept the bakery successful, it was what the owner did to keep it that way that interested me (and probably instilled the first concept of marketing to my subconscious). Real-Time Marketing or Old School Initiative? It received praise from various publications, and was used by many social media consultants as the dawn of real-time marketing. While there’s no doubt it was a masterful stroke of quick thinking and marketing on the day, it was more than just that. Real-Time Marketing, Before Social Media.
MOBILEGROOVE | FRIDAY, APRIL 22, 2011
[Marketing] Mobile Marketers Need To Balance Targeting & Privacy Concerns
Yet targeting is core to marketing in all its forms , from creating and maintaining a database to developing an online/offline strategy. This week we learned the details about how Apple collects location information from iPhone devices (and hence, their users) — data it yields to help marketers target consumers. Think of the money (billions of dollars) involved in targeting and marketing. Market research firm eMarketer takes a look at what consumers think of discounts and limited deals. Mobile Marketing Permission marketingHOW I SEE IT: Detailed?
GET SOCIAL PR | SUNDAY, JUNE 15, 2014
[Marketing] Give Your Inbound Marketing an Interactive Boost with Prezi
Strategy using prezi for marketing 'TweetNothing is worse than sitting through a presentation, staring at the same five plain slides over and over again. Of course, nobody wants their clients or consumers to have to go through the same boring experience. Once you attract your audience, you must engage them. Prezi might just be the tool that gives your business […].
JASON YORMARK | TUESDAY, FEBRUARY 15, 2011
[Marketing] Strategies 360 Is Hiring: Marketing & Social Media Associate
Today I begin my search for the first piece of many in building out the S360 Marketing & Social Media team. The New Gig: VP of Marketing & Social Media @ Strategies 360. Great Social Media, Digital Marketing & Productivity Tools. Digital Marketing Social MediaTweet Like I mentioned in my earlier post, things couldn’t be better in my new gig at S360. So good in fact that it’s only taken a little over a month and a half to already need to hire my first team member and I couldn’t be more excited about it. Tweet This! Digg this! Share this on Facebook.
JEFF KORHAN | THURSDAY, JUNE 13, 2013
[Marketing] 3 Facebook Hashtag Marketing Tips
If you happen to be using Facebook for outreach and marketing, the new hashtag feature will extend your reach dramatically. 1 – Avoid Desperation Marketing. This is just one more example of desperation marketing. Smart businesses know that desperation marketing only serves to repel potential buyers. 3 The Best Marketing is Specific. Mass marketing may work well for big consumer brands, but not for your small and probably local business. So, get ready for what may prove to be a game-changer for Facebook marketing. Don’t do it.
WEBBIQUITY SMM | MONDAY, MAY 24, 2010
[Marketing] 11 Myths of Social Media Marketing
Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it. Social media marketing is really hard. Age is irrelevant in social media usage, and life experience is a plus for social media marketers. Social media marketing is new.
MOBILEGROOVE | THURSDAY, APRIL 28, 2011
[Marketing] Celebrity CMO Jeffrey Hayzlett Talks Mobile Marketing, Social Media & Privacy
How should marketers approach social media marketing? It challenges executives and marketers to take a hard look at their businesses, forcing them to evaluate, deconstruct and then reconstruct their business into one that is alive and thriving. No doubt today’s new emphasis on social media in marketing makes that last connection mission-critical. How do marketers communicate the value proposition and maintain a personal touch? Vdopia’s is primarily focused on the Indian market , but Jeff sees growing opportunity for mobile video across all markets.
MR. RYAN CONNORS | TUESDAY, FEBRUARY 19, 2013
[Marketing] Social Media Marketing Needs a Purpose
It is an overlooked fact in when talking about Social Media Marketing that there needs to be a specific purpose to your efforts. Thousands of e-books are sold explaining all of the ‘secrets to social media marketing ’. Marketing is comprised of campaigns and all marketing campaigns have a goal or end result that they are trying to achieve. fast food chain running a marketing campaign for $1 cheeseburgers has a goal of attracting more customers to buy a $2 coke to go with that burger. Your social media marketing campaign should have an equally definable goal.
SOCIAL MARKETING FORUM | TUESDAY, SEPTEMBER 4, 2012
[Marketing] Great Content Marketing Lessons from SAP
Lee Odden, one of the speakers at Content Marketing World 2012, posted a series of blog posts with interviews about content marketing. content marketing success example about content marketing to promote Content Marketing World 2012! B2B marketing Content marketing Interviews content marketing Content Marketing World inbound marketing Lee Odden Michael BrennerThe different interviews were also summarized in a great eBook. Lee, who launched his book Optimize in Europe [.].
JEFF KORHAN | FRIDAY, SEPTEMBER 20, 2013
[Marketing] Organizing Your Social Media Marketing
'You can take the stress out of your social media marketing process by organizing it into written plan that is consistently implemented. The key to an effective social media marketing plan is following specific rules that are organized into a process. Social Marketing is a Process. Your social media marketing process should include, but not be limited to the following best practices. Specific topics that your content marketing will address. The process of social media marketing comes down to understanding not just what to do, but also why.
PUZZLE MARKETER | THURSDAY, JULY 26, 2012
[Marketing] Marketing Automation, Set It and Forget It
This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. Marketing automation, what is it? Turn your marketing into a 24/7 sales generating machine.
JEFF KORHAN | MONDAY, JUNE 2, 2014
[Marketing] Stories Are Valuable Marketing Assets
Traditional marketing is being replaced by social selling and relationship marketing, with stories being the cornerstone for executing both well. About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley) . 'In a world in which content is clearly king, one of your most valuable business assets are stories that validate its capabilities. Consider that your business made a considerable investment to earn its stories. “Look at the bright side; you’ll have a great story to tell.”
MOBILEGROOVE | WEDNESDAY, JULY 6, 2011
[Marketing] Blyk Sells Indian Youth On Permission Mobile Marketing
Since launching its permission-based marketing service with Indian mobile operator Aircel in November 2010, mobile messaging media company Blyk reports over one million opted-in users. caught up with Blyk Country Manager Shubhodip (Shubho) Pal to discuss Blyk (which describes itself as a “mobile media that works with operators to link young people with brands and other stuff they like ) and key learnings from the Indian market. India, like most developing markets, is country where spam is a concern. Mobile Marketing Mobile Social Media Permission marketing
MOBILEGROOVE | FRIDAY, AUGUST 5, 2011
[Marketing] #FF FollowFriday: Derek Johnson On Mobile Text Marketing
#FF at MobileGroove amplifies the voices you need to hear, and profiles Derek Johnson , CEO of SMS marketing company Tatango and — more importantly — a brave (sometime edgy) voice in the mobile marketing space. We may know him best as the CEO and founder of Tatango, an angel-funded text marketing company with a sharp focus on outbound messaging. In June Derek’s company got even more coverage when it took the wraps off a new look, a new version of its service and a new emphasis on helping small- to medium-sized businesses harness text marketing.
MY CREATIVE TEAM THINKING | WEDNESDAY, DECEMBER 15, 2010
[Marketing] A Cause Marketing Christmas
We’ve run across a few articles concerning cause marketing during the Christmas season that you might find of interest. Cause Marketing Christmas – As a holiday, Christmas is surprisingly challenging to cause market around, but a local homebuilder has the bones of a good campaign based on a gingerbread house-building contest. Southwest’s Check-In Cause Marketing – Southwest Airlines is combining Facebook Places and charitable giving to the Make-A-Wish Foundation to encourage travelers to check into Southwest when they get to the airport.
IDACONCPTS | MONDAY, JULY 8, 2013
[Marketing] The Importance of Healthy Internet Marketing Strategies
'As an online marketer I get contacted on a daily basis by potential clients from around the world. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. Chris, Kilbourn, Founder and CEO of Utah-based Tofu Marketing , explains it well: “You’ll never hear us throw around the term ‘traffic’ as though it is the be-all and end-all of Internet marketing. Instead, we are an online marketing agency that focuses on sending qualified leads to your website.” Can you buy us a couple email lists?
IT'S JOSIP NOT JOSEPH | MONDAY, NOVEMBER 8, 2010
[Marketing] Introducing: User Marketing
But in that same breathe, many are pursuing social media and mobile marketing methodologies. Enter, User Marketing. In an environment where the interaction and relationship between the people, the consumer, the individual has never been closer to the brand, the product and the company than ever before, the User will become the proponent to your either marketing scheme. Not to be mistaken for a user of the product itself, User Marketing will come to represent the very users of social media and mobile technology. Our ways of life are changing. The beloved ROI.
MINDJUMPERS | THURSDAY, FEBRUARY 9, 2012
[Marketing] The Content Marketing Explosion [infographic]
Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. The people at Bluegrass made this infographic illustrating how content marketing is gaining a foothold and how it is used by brands. For brands, content marketing is mostly about creating brand awareness, generating leads and acquiring customers. The Sharing Avalanche [Infographic].
JEFF KORHAN | THURSDAY, AUGUST 25, 2011
[Marketing] Is Your Online Marketing Intuitive?
Design Your Marketing for Your Customers. This means you should be able to design and build your marketing to effectively lead them to your door. When it comes to any kind of marketing – especially social media and other types of online marketing, there can be a temptation to think that more is better. The key to successful marketing is both understanding your ideal customer and firmly taking a stand on what you believe and are prepared to deliver. Is Your Marketing Working? Anything worth doing is worth doing right. Why not sooner? It Just Works.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 1, 2010
[Marketing] Using Content to Build Trust in B2B Marketing
To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. How much time do you give each of them to “soak” in the market – like cooking you start with the hardest vegetables first that take the longest to steep – so perhaps you start with more traditional channels first since they have longer lead times to get to market and then start hammering the market later in the campaign to crank up the buzz. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to.
TECHIPEDIA: TAMAR WEINBERG | THURSDAY, JANUARY 5, 2012
[Marketing] Best Internet Marketing Posts of 2011
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The Marketing Automation. Automating your marketing efforts may be fruitful. Blogging.
PAMORAMA | SATURDAY, NOVEMBER 30, 2013
[Marketing] 7 Steps to Successful Content Marketing [Infographic]
'Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. It is the opposite of interruption marketing, also known as outbound marketing , a traditional method of product promotion which interrupts a person’s flow of activity to grab their attention and tell them about what they should buy. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Research.
SMALL BUSINESS MAVERICKS | FRIDAY, NOVEMBER 28, 2014
[Marketing] Video Ads, Facebook, and Marketing
So if you aren’t looking at video ads as a marketing strategy, you may want to think about changing your mind. Of course, your particular customer demographic plays into every marketing strategy, and if your target market isn’t looking at video ads then it isn’t an urgent issue. Video Marketing facebook Facebook ads video ads 'By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. Every woman in America? I’ll be curious to see if I get one on my feed. Are You Looking At Video Ads?
DAVE FLEET | TUESDAY, MAY 25, 2010
[Marketing] Four Reasons Your Social Media Marketing Campaign Sucks
That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. If you think back to our social media marketing ecosystem and Forrester’s breakdown of media types , marketers are often most used to paid media – immediately scaleable and controllable. Tags: marketing social media strategy Listen; engage; develop. You know what you don’t see anyone recommending? Do you agree?
JANET FOUTS | WEDNESDAY, OCTOBER 2, 2013
[Marketing] Advertising Is Not Content Marketing
'And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. And their market knows what to expect from them. In fact, they probably know more about their market than you do. If you drop your “cut and paste” marketing piece on them and insist they use your phrasing it doesn’t ring true and the readers bounce.
DIGITAL VOICES | WEDNESDAY, JULY 13, 2011
[Marketing] Marketing Metrics: The key to marketing ROI
As every marketer knows, we exist in a point in time where paradigm-shifting innovations require us to constantly evaluate our programs and the value they deliver. With the growing expectation that marketing departments will increase revenue and cut costs, being able to quantify the results from previous programs and then predict the financial impact of future efforts are becoming must-do items. Check out the job boards; most senior marketing positions are being defined with a requirement for statistical analysis. How do you determine marketing ROI? Hurry up.
E-LIGN | MONDAY, FEBRUARY 17, 2014
[Marketing] 9 Steps to Digital Marketing Greatness [Infographic]
The post 9 Steps to Digital Marketing Greatness [Infographic] appeared first on Elign Marketing. Email Marketing Inbound Marketing Local Listings Mobile Marketing Search Engine Optimization Social Media Traffic Analytics Website Design 'This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. It won’t happen overnight, but with a little bit of dedication and the right resources to back you, you can accelerate your small business’s online presence to a formidable level. link].
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 29, 2012
[Marketing] Changes in B2B Marketing — Mad Marketing TV Ep 13
Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Visit [link] to learn more.
THE REALTIME REPORT | THURSDAY, SEPTEMBER 20, 2012
[Marketing] 52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013
The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US. B2B and B2C marketers are spending their social media budgets in different ways. The majority (65%) of B2C marketers spend money on Facebook, vs. only 40% of B2B marketers.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JANUARY 21, 2015
[Marketing] 3 Ways To Improve Mobile Email Marketing
'Chris Crum recently shared what not to do in mobile email marketing on WebProNews. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. If your business is going to be competitive in the coming year, mobile email marketing is going to play a big role. It makes no sense to ignore input from those on your email lists and a lot of sense to make sure the frequency, relevancy, and usability are encouraging recipients to open and respond to your email marketing.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, NOVEMBER 9, 2009
[Marketing] 5 Tricks to B2B Marketing Socially
Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories. think Story Telling is going to be a huge component of the marketers tool kit going forward since the web and social media adore good stories. Related posts: What to look for in a Social Media Marketer? Spray and Pray Marketing 2.0 Tweet This! Share this on Facebook. Digg this!
IDACONCPTS | SATURDAY, OCTOBER 18, 2014
[Marketing] What is Market Research?
'There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. Quantitative Market Research. The main types of qualitative research are focus groups (e.g. face-to-face, dyads, triads, etc.)
MY CREATIVE TEAM THINKING | WEDNESDAY, JANUARY 6, 2010
[Marketing] Marketing’s Magic Bullet
Do you believe there is a marketing magic bullet? Hundreds of “consultants make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing’s magic bullet - that one simple thing you can do to fill up your register with virtually no effort on your part. My marketing magic bullet: focus , discipline and consistency. Discipline necessitates developing a marketing plan and implementing it aggressively. know businesses that market and then just expect clients to flock to them with wallets in hand.
MOBILEGROOVE | MONDAY, JUNE 20, 2011
[Marketing] Streamlining Text Messaging To Fast Track Mobile Marketing
The advance of smartphones, the avalanche of apps and the heightened interest in mobile video, mobile barcodes and Augmented Reality are combining to take mobile marketing strategies and creatives to the next level. But are marketers and mobile operators getting ahead of themselves? In developing markets is the only screen.) SMS is clearly an effective way to deliver mobile marketing campaigns and messages. Permission marketing also builds trust. Marketers need little convincing to understand the value of a deeper engagement with consumers. percent.
CONVERSIONATION | MONDAY, FEBRUARY 4, 2013
[Marketing] Why We Still Fight Over Social Media and Content Marketing
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. was pleasantly surprised to see that many people using content marketing (as I do) wrote similar posts taking a critical look at the evolutions in content marketing. Many people still use content marketing without a clear purpose. And the same goes for social media (marketing). Let’s take content marketing, for instance. Brand marketers.
COLIN ALSHEIMER | MONDAY, FEBRUARY 8, 2010
[Marketing] HubSpot Inbound Marketing Case Study | Social Media & Digital Strategy
Colin Alsheimer Digital & New Media Strategist About Lifestream Contact How to Pitch Me Guest Post Guidelines Disclosures RSS Feed Twitter Facebook How HubSpot Created an Industry: The Ultimate Inbound Marketing Case Study By Colin – 02/08/2010 Posted in: Featured , Social Media , case study , inbound marketing , internet marketing Share Founded in June of 2006 by Brian Halligan and Dharmesh Shah , HubSpot is a company that has seemingly taken the Internet by storm, racking up top ranked blogs, twitter accounts, viral videos, and millions in venture funding along the way.
INBLURBS | TUESDAY, AUGUST 21, 2012
[Marketing] How to Generate Business through Content Marketing
We live in a customer centric time powered through social media and the rules of marketing and PR has dramatically changed. Marketers need to understand that most people do not go online to buy something. Content Marketing is great to build your online reputation. Here are some marketing tips you can use right away. But as you need to spend time for your business you also need to understand that marketing and content creation is an important part of your lead generation. Infographic: The Rise of Content Marketing. This is valid for B2C and B2B!
MOBILEGROOVE | FRIDAY, FEBRUARY 25, 2011
[Marketing] What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen
The best insights I’ve seen or heard about consumer behavior on tablets were shared during a seminar in New York conducted by the Direct Marketing Association in collaboration with the online news destination Mobile Marketer. Etheridge also gave us the numbers that are meaningful to all in the mobile marketing ecosystem. HOW I SEE IT: One of the inhibitors of mobile marketing and advertising is a lack of visibility into consumer behavior online versus what they do on their mobile phones — and now how they use their tablets. His mobile marketing do’s?
UNSPOKEN | MONDAY, OCTOBER 15, 2012
[Marketing] Fitting The Social Media Cube into a Round Marketing Strategy
What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach. Their argument is that, in today’s marketing world, too many disciplines try to stand alone.
CONVERSIONATION | TUESDAY, NOVEMBER 27, 2012
[Marketing] The Big Content Marketing Fail: How Much Content Do You Need?
In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. was active in media, online publishing and digital marketing strategies at that time and didn’t have to think long about the way forward of that small business. We would specialize ourselves in online content (no one used the word content marketing yet). From content marketing to marketing content Still reading? Hurray.
DANNY BROWN | THURSDAY, FEBRUARY 20, 2014
[Marketing] How You Can Use Native Advertising to Complement Content Marketing
While the online space was in its infancy for marketers, this approach was successful. However, in recent years, consumers have become more discerning about how they’re marketed to, and this has resulted in banner ads and PPC campaigns taking a revenue hit. Instead, social ads and content marketing have started to drive bigger engagement, with consumers increasingly acting upon ads within the likes of Twitter and Facebook , as well as sponsored blog posts from bloggers promoting a certain brand or product. Native Ads As Content Marketing.
JEFF KORHAN | WEDNESDAY, JANUARY 18, 2012
[Marketing] Creating Addictive Marketing Content
One of the distinguishing qualities of successful marketers is they are passionate students of human behavior – more specifically, buying behavior. As content marketers, you want to create desirable experiences. That is your goal as a content marketer. Awareness Blogging Community content marketing Marketing Online Marketing Search Optimization Selling Small Business Success action Addiction customers desires fresh Google human behavior Jeff Korhan memorable originalAddictions are unfavorable behaviors that can develop very innocently.
CONVERSIONATION | TUESDAY, APRIL 3, 2012
[Marketing] Is Touchpoint Marketing the Only Marketing Left?
Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It just took businesses a very long time to realize it, helped by what we call ‘content marketing’. In that regard, it looks a lot like social media, which seemed necessary for businesses to realize that marketing is not a one-way street. The concept of content marketing is much about providing value in order to get it back, one way or another. Content marketing is not the only marketing left.
KYLE LACY | THURSDAY, NOVEMBER 10, 2011
[Marketing] I’m Ashamed to Call Myself a Marketer. It is Time to Change
have begun to realize that the majority of marketers, advertising firms, and communication professionals have become extremely complacent. Why is it so hard for marketers to speak human? Greg Ballard pulled out the win to secure his second term but not without some terrible marketing from both sides of the aisle. Political marketing hasn’t changed in twenty years and I am becoming tired of innovation NOT happening in this world. Marketers are some of the hardest working individuals in the professional world. MarketingPeriod. Why Comcast .
IDACONCPTS | WEDNESDAY, DECEMBER 15, 2010
[Marketing] 10 Strategies of Push-Pull Marketing for Your Online Business
If you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. smart online business marketing strategy is to use both types of marketing at the same time. Push and Pull Marketing. The two different types of marketing are: 1. Push marketing : This is marketing to push your product to the market. Both types of marketing create a demand for your product. Your blog. Do both.
SHERRILYNNE STARKIE | SATURDAY, FEBRUARY 11, 2012
[Marketing] Content marketing is king
Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. The excellent infographic below (knicked from Jeff Bullas ) shows that B2B marketers are now investing 26% of their TOTAL marketing budget into content creation! Related posts: Content marketing delivers sales leads. Coke is world’s No. Facebook brand. Related articles.
MINDJUMPERS | TUESDAY, NOVEMBER 27, 2012
[Marketing] The Importance of Content Marketing When Building SEO Strategies [Infographic]
Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place. 94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.
SOCIAL MARKETING FORUM | WEDNESDAY, JANUARY 26, 2011
[Marketing] What Makes Good Online Marketing Content?
The question I’m asking here is: Can content in email or online marketing provoke any action without some kind of emotional response? Blogging Content marketing Opinion content marketing content marketing strategy email marketing engagement interactive marketing online marketing relevanceThe issue of emotional response is often overlooked and I agree. Perhaps it is overlooked because it is that underlying common denominator and not a separate factor.
DANNY BROWN | SATURDAY, MAY 5, 2012
[Marketing] The Because of Cause Marketing
However, another way that companies can become more socially responsible is via cause marketing, which is becoming a lot more mainstream and visible. Some figures from IAB show why cause marketing is becoming something business can’t ignore any longer: 71% of consumers are giving as much (or more) as they were before the economy dipped. As you can see, cause marketing isn’t just good business ethics, it’s good business sense too. The Because of Cause Marketing. Is your local community one that can work with a cause marketing mindset? Consumers are smart.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 21, 2010
[Marketing] The 4 P’s to Social Media Marketing
Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing. 4 Launch them using all available S ocial Media - think Inbound Marketing by Brian Halligan and Dharmesh Shah. think this strategy is exceptionally good for B2B marketers with long lead cycles. Slide 1. Tell Good Stories.
INBLURBS | SATURDAY, SEPTEMBER 24, 2011
[Marketing] How to Take Advantage from Mobile Marketing & Location Based Marketing
Is mobile marketing recently a part of your inbound marketing strategy? To ignore this growing mobile marketing trend could be a very dangerous failure for your business! Did you thought about to make use of mobile apps to improve your location based marketing? Services like Foursquare are best examples how businesses use location based marketing to reach a wider audience. Actually about 30% of companies who are using Mobile Marketing do strategic lead generation through this! Further sources: Location-Based Marketing: X Marks the Sweet Spot.
SPIN SUCKS | TUESDAY, FEBRUARY 28, 2012
[Marketing] Do Content Marketers Compete?
recently realized many of the people who agree with this philosophy are also doing content marketing. began to wonder, do content marketers compete? . In marketing, you may have the same goals as other companies, but if you’re doing content marketing, you really aren’t trying to win the same race. The real victories in web marketing are borne out of collaboration. Inbound marketing is called such because the potential customers come to you. Content Inbound Marketing Marketing andy crestodina competition content marketing inbound marketing SEO
CONVERSIONATION | MONDAY, JUNE 13, 2011
[Marketing] Influencer Marketing: Facts and Miscomprehensions
The fact that consumers rely on opinions of peers, so-called influencers and (often unfortunately) celebs offers opportunities for marketers but threats for them and for consumers. Blog Connected marketing Social media marketing influencer marketing peer reviews word-of-mouth marketingThe importance given by people to the opinions of others is well known by now. We pay a great deal of attention to what complete strangers say and think. [.].
PAMORAMA | SATURDAY, OCTOBER 5, 2013
[Marketing] 120 Marketing Tactics for Blogs
'Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. It The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals. Are you trying to attract a particular target market? Use marketing tactics to create visibility . “If you build it, they will come” isn’t a viable blog marketing strategy.
DANNY BROWN | THURSDAY, MAY 15, 2014
[Marketing] Is Your Marketing the PITS?
'When I took my marketing degree back in 2001, part of the course was learning about the Four P’s of Marketing – Product, Price, Place and Promotion. These terms have been the mainstay of marketing since the 1950?s, Borden published an article called The Concept of the Marketing Mix , although the actual phrase The Four P’s was coined by E. Marketers have used the Four P’s to plan marketing campaigns, measure and gauge how well something will be received. The best marketers know how to persuade people that their ideas are worth listening to.
PAMORAMA | SATURDAY, FEBRUARY 8, 2014
[Marketing] Buyer Personas: The Keys to Content Marketing
One of the basic tenets of marketing is to define your target customer. You need to learn about what your audience values, the problems they’re trying to solve, and where they are in their decision-making process in order to give them what they’re looking for and address their needs through content marketing. Developing buyer personas creates 3 primary advantages for marketers: They improve the return (ROI) on strategic marketing activities. Most companies have limited marketing funds that have to be allocated to many marketing initiatives.
MINDJUMPERS | THURSDAY, NOVEMBER 3, 2011
[Marketing] Inbound Marketing Is Rising [Infographic]
Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better? Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. Take a look at the infographic here and do tell us how you found it – is inbound marketing the future?
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, FEBRUARY 4, 2010
[Marketing] B2B Marketing Content: Lure or Lasso?
You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Related posts: Spray and Pray Marketing 2.0 The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership I picked this saying up from Gary Vaynerchuk’s new book called Crush It. Tweet This!
MINDJUMPERS | WEDNESDAY, DECEMBER 7, 2011
[Marketing] Understanding Viral Content Marketing [Infographic]
Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Why should you opt for viral content marketing? Want to find out more about viral content marketing. Companies’ Use of Content Marketing Is On the Rise [infographic]. 64 Inspiring Facebook Marketing Techniques [infographic]. Social Media content sharing Pro Blogger Roi for companies Viral conntent Viral marketing Voltire Digital
TECHIPEDIA: TAMAR WEINBERG | MONDAY, APRIL 8, 2013
[Marketing] STOP YOUR ONLINE MARKETING.
Stop your online marketing right now. The problem with marketing today versus marketing in 2006 is volume. There are more social media marketing experts in the world than there may be doctors these days. Get a Twitter account, amass 50,000 followers by buying them through cheap online marketplaces, RSS port a bunch of popular marketing blogs to give off the appearance of knowledge, and you look like a guru. Here’s another truth: those marketing firms that do this level of work also charge $150-250 an hour. STOP YOUR ONLINE MARKETING.
MY CREATIVE TEAM THINKING | THURSDAY, DECEMBER 13, 2012
[Marketing] Weird Marketing Tips
Is it just me, or have marketers everywhere all gotten on the “Weird Tips” train? Sometimes seemingly bad marketing teaches us some lessons that can be used in our own communications programs. Advertising Marketing Promotion advertising communication marketingMy business partner and I were joking about this the other day, after we kept seeing these “Weird Tricks & Tips” ads show up in our Facebook feeds. These play off the headlines one is likely to see in a tabloid newspaper. Tabloids raised headline writing for response to high art.
JEFF KORHAN | MONDAY, JULY 14, 2014
[Marketing] 3 Content Marketing Planning and Productivity Tips
'As we cross the annual midpoint, many businesses experience a transition period , making this an ideal time to assess marketing effectiveness to make the necessary adjustments for finishing the year strong. Planning and productivity is always relevant, because time is the one obstacle small businesses most frequently give for failing to consistently build their content marketing assets. If you put your attention to applying some of these practices, you will regain control of your day, your content marketing , and your business. So, let’s take a closer look. Dwight D.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, NOVEMBER 8, 2013
[Marketing] Your Marketing Strategy Needs to Keep Pace with Digital Culture
But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Because of these challenges, we often see brands looking to digital marketing to move the engagement and revenue needles in the right direction. We can no longer envision “big ideas” and creative marketing without the support of big data. Not much.
SOCIALFISH | THURSDAY, SEPTEMBER 11, 2014
[Marketing] What is Influencer Marketing?
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? 'Short answer – human to human interaction. Haven’t heard of Encore Alert? Well I will keep up the suspense while you watch this space, as I’m going to feature them in a forthcoming Cool Social Tools post. In the meantime, enjoy the video. More like this.
CITIZEN MARKETER 2.1 | WEDNESDAY, FEBRUARY 25, 2009
[Marketing] How We Market
The question was, "How do you employ social media to market your own company's services?" As a result, all of our activities in the marketing world are predicated on the theory of “give before you get.” Because we are so bullish on creating content, we also help marketers better understand the rapidly emerging discipline of social marketing and what it means to their company’s marketing mix though monthly webcasts with thought leaders like Forrester’s Jeremiah Owyang and MarketingProf’s chief content officer, Anne Handley OR the social media leads at Ford, GM and Edmunds.com.
SPIN SUCKS | MONDAY, DECEMBER 8, 2014
[Marketing] Five Best Practices for Start-Up Content Marketing
'By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing. However, the content marketing strategy should not be focused exclusively on the project being developed. This company develops excellent software for inbound marketers.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 12, 2011
[Marketing] Social Media Marketing and Darwin: Evolution or Irrelevance
Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? Marketers can no longer program consumers with advertising; instead, now your imperative is to attract people through unique content and authentic brand experiences. Remember: There was a time when no one was email-marketing. Army Chief of Staff.
JOSH S PETERS | TUESDAY, MARCH 13, 2012
[Marketing] Marketing to your mom
Get more content marketing tips from Copyblogger. How would you market to your mom? Marketing momLike this graphic? feel like this just says it all. Would you spam and annoy her, or would you make sure she was well informed and had a pleasant experience? Thanks for reading, Josh S Peters.
JUGNOO | TUESDAY, MAY 29, 2012
[Marketing] Collaborative Marketing and the Natural Progression to REAL Customer Satisfaction
ve been thinking a lot about collaborative marketing lately, and how we can turn co-existing businesses more into partners and less about missed opportunities. think there’s a great untapped market for someone that really wants to grab collaborative marketing and run with it. Instead of doing this all separately, there was some form of collaborative marketing behind it to make your life easier? And they’re tied in with local businesses that are part of the collaborative marketing approach of all the above. Marketing business strategy collaborative marketin
FIREBELLY | SATURDAY, JUNE 28, 2014
[Marketing] Marketing Is What Happens In The Market…(Not What Happens In Your Marketing Department)
'What’s going on in your marketing department doesn’t actually matter Despite your natural inclinations to focus on what you can see, what’s happening right in front of you, in your office, is irrelevant if you aren’t seeing what’s happening in the real world market. What really matters is what’s going on with customers, advocates, influencers, Blog Social Media Marketing
CITIZEN MARKETER 2.1 | TUESDAY, FEBRUARY 15, 2011
[Marketing] The Art of Book Marketing: Past, Present & Future
Marketing a book after it's published can be equally difficult for a few different reasons: There is a LOT of content out there right now. Publishers often don't pony up a lot of money to market new books. That doesn't mean they never put marketing muscle behind a book. For me, I've had the benefit of some past, present and soon to be future experience with book marketing. In the spirit of being prescriptive, I'm including a "what worked, what didn't and what I would have done differently" for the past and present books I helped market. Just not a lot.
DANNY BROWN | SUNDAY, APRIL 24, 2011
[Marketing] Sunday Brunch – Twitter As a Marketing Tool
Welcome to a new episode of Sunday Brunch, where we talk about your questions on social media, marketing, business tips, entrepreneurship and more. The question is: “How can you use Twitter as a marketing tool?. Got a question on marketing? Sunday Brunch – Twitter As a Marketing Tool originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Sunday Brunch inboxq timely twitter marketingThis post contains a video. Resources: Timely.
WEBBIQUITY SMM | TUESDAY, DECEMBER 30, 2014
[Marketing] 22 Noteworthy Content Marketing Guides and Tips
'Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? Find the answers to those questions and more here in 22 noteworthy content marketing guides. by The Marketing Nut. ** 5 STARS.
CONVERSIONATION | FRIDAY, MARCH 30, 2012
[Marketing] Marketers Need Return On Marketing Investment Now
Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. Marketing ROI. The results of the annual marketing survey by Belgian The House of Marketing , in collaboration with STIMA, are a clear illustration of the need for ROMI. Barely, one year ago, the 2011 edition of the survey showed a relatively optimistic marketer. And it’s about time.
PWB MARKETING BLOG | FRIDAY, AUGUST 5, 2011
[Marketing] Top Trends In Digital Marketing [Graphs]
Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers. With that said, we wanted to take a moment to step back to review the top trends in digital marketing. If you’re serious about marketing your products online, consider the following channels. These should be your building blocks of a digital marketing program. Paid Search. Social.
SPIN SUCKS | MONDAY, AUGUST 27, 2012
[Marketing] Five Things Bacon Can Teach Us About Content Marketing
This cultural phenomenon didn’t take shape overnight and there are hidden secrets to bacon’s success that can be applied to a content marketing strategy. Five Things Bacon Can Teach Us About Content Marketing. Have a problem with a boring, or less than flattering marketing message? Like a good content marketing strategy, bacon is always top-of-mind. This should be the goal of your content marketing efforts. Jason Miller is the social media manager at Marketo and a regular contributor to the Modern B2B Marketing Blog. Necessary? Useful and entertaining?
PAMORAMA | SUNDAY, MAY 20, 2012
[Marketing] 15 Informative 2012 Marketing Infographics
Infographics Marketing Social Media StatsWe live in the age of data. The The information collected by the world’s databases grows by an astounding 40% annually. How we collect, harness, and use this content shapes our lives — our work, our relationships, everything. One way to make the fire hose of information more understandable is to use visual representations, which is why [.].
MINDJUMPERS | FRIDAY, SEPTEMBER 16, 2011
[Marketing] 64 Inspiring Facebook Marketing Techniques [infographic]
Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities. The infographic has eight different categories with 64 marketing techniques in total. However, you probably don’t need that many, but you have to remember that it’s crucial for you to choose something that relates to your brand and overall marketing strategy. Companies’ Use of Content Marketing Is On the Rise [infographic].
JEFF KORHAN | TUESDAY, MAY 27, 2014
[Marketing] State of The Social Marketing Industry
'2014 Social Marketing Industry Report by Michael Stelzner. We’re almost at the midpoint for this year, making this an ideal time to assess your social marketing efforts and reallocate resources as necessary. To give you some benchmarks, I’ll be sharing research results from the 6th Annual Social Media Marketing Industry Report from Michael Stelzner and our friends at Social Media Examiner. This is a hefty 50-page report that provides interesting insights from the responses of over 2,800 marketers like you and me. 1 – Visual Storytelling is Hot.
ADAM COHEN | TUESDAY, SEPTEMBER 28, 2010
[Marketing] Micromarketing: Relationship Marketing Through Advocacy
Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. Some key thoughts that struck me while reading the book: - Greg is very adept at taking social media examples and talking about them in terms that “traditional marketers will understand. Throughout, Greg uses many allusions or outright callouts to interactive marketing techniques – SEO, PPC, display advertising, web analytics and measurement concepts, and more. The Marketing Hot Seat (18). Some Criticisms.
DIRECT MARKETING OBSERVATIONS | THURSDAY, FEBRUARY 21, 2013
[Marketing] Social Media Marketing Wins…and Fails
Here’s a great infographic surreptitiously attached to an MBA in marketing lead gen site. social media social media infographics Social Media marketingBe that as it may on the interwebz, this inforgraphic nonetheless, is not bad.
PAUL GILLIN | THURSDAY, JANUARY 6, 2011
[Marketing] Social Marketing Hangover
I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. few of my more passionate social marketing friends contacted me and asked politely if I had lost my mind or something for issuing such a gloomy and pessimistic forecast at precisely the hour of social media’s triumph. I’ve recently noticed that the questions marketers ask me have changed.
MINDJUMPERS | FRIDAY, MARCH 1, 2013
[Marketing] Vine for Brand Marketing
In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. Similar Posts: Facebook Poke vs. Snapchat: New Marketing Channels? Integrated Marketing: Communicating One Big Idea. Content Marketing Engagement Marketing & Communication Social Media Social Network Visual content Brand video Short video Social media network Twitter video sharing vine Vine for brands Vine Marketing visual contentAnd visuals are great for brands to interact with consumers. v/bnbh3VtrUHH.
SPIN SUCKS | MONDAY, AUGUST 2, 2010
[Marketing] The Time for Location-Based Marketing Is Now | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 02 2010 The Time for Location-Based Marketing Is Now By Gini Dietrich | Email | Print | 44 Comments | Last week Mashable did a story on how few people are using Foursquare and that, perhaps, business owners should wait to do any marketing through the location-based program.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 4, 2010
[Marketing] Will Facebook replace your B2B Marketing email system?
Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Related posts: 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is. But what does that really mean. Did I forget to mention all of this is FREE!
SMALL BUSINESS MAVERICKS | MONDAY, JANUARY 19, 2015
[Marketing] How To Sabotage Your Marketing Efforts
'You can have amazing SEO strategies, great PPC campaigns, and the kind of content on your site that Google loves and still end up with a big marketing problem if your customer service stinks. ” These two statements from Seth’s blog highlight the most common way a business will sabotage its marketing efforts: the promise being made in the marketing does not get kept when the customer actually asks for that promise to be fulfilled. . Marketing Is One Part Of A Non-Divisible Whole. You can’t see it but it’s happening, daily.”
JEFF KORHAN | TUESDAY, JANUARY 17, 2012
[Marketing] Presentation Skills for Marketers
Successful marketers know that presentation skills are just as important as the message – maybe more. Presentation skills are vital for marketers. Awareness Blogging Community How-To Marketing Online Marketing Selling Small Business Social Business Social Media Success advice audience communication community Jeff Korhan memorable presentation skills speaking Steve MartinMedia used to be the domain of specialists. Some had expertise in radio, television, newspapers, and other forms of print. This also means that every small business is indeed a media company.
JEFF KORHAN | SUNDAY, DECEMBER 12, 2010
[Marketing] Social Marketing is Getting Personal
Marketers will become increasingly aware of seeking personalized interaction with consumers. expect that social media is already a key element in your marketing plan for 2011. Yet, for the most part, social media is passive marketing. Social marketing is getting personal. Marketers will become increasingly aware of seeking genuine interaction with consumers. Awareness How-To Marketing Search Optimization Selling Small Business Social Media action competition Jeff Korhan marketing small business social graph social search Twitter Advanced Search
DIGITAL VOICES | TUESDAY, APRIL 8, 2014
[Marketing] Getting Started with Content Marketing Strategy in 5 Easy Steps
'It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? First, let’s define content marketing. My favorite definition comes from Joe Pulizzi , who is one of the original content marketing gurus, emphasis added by me. ” Content marketing can be a tremendously powerful driver of traffic, leads, and business. Content marketing is not all about you. Where do you actually begin?
JANET FOUTS | TUESDAY, DECEMBER 30, 2014
[Marketing] Just get us the Millennials! #Marketing #Fail
“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Simply basing marketing on demographics alone is simplistic and patronizing. Let’s take a more mindful approach to marketing, especially through social media. Instead of spray and pray marketing, think about who your market really is regardless of age. They’re social.
SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 1, 2010
[Marketing] Content Marketing: Marketers Finally Start Looking Inside the Box
Content marketing and the increasing attention paid to it in B2B marketing, is about the changes in the behaviour and wishes of the customers and prospects. personalized and planned content marketing strategy results in more conversion, better customer relationships, lower cost-per-lead and higher ROI. B2B marketing Content marketing content marketing Joe Pulizzi Junta42 marketing automation
MOBILEGROOVE | TUESDAY, SEPTEMBER 6, 2011
[Marketing] Mobile Marketers: Why Device Detection Delivers Competitive Edge
It’s a tall order on mobile, where marketers must navigate an increasingly fragmented landscape and ensure they are supporting all the different ways their customers consume Web services. This assumes that you have the branding, marketing and social media savvy to get the word out that you have an app, and what it takes to rise above the dozens (even thousands) of apps in your category. Device fragmentation is an issue we must all face now because the market shows no signs of slowing. Guest columns Mobile Marketing UsabilityGive your customers what they want?
PAMORAMA | SUNDAY, JUNE 30, 2013
[Marketing] The Top Benefits of Social Media Marketing [Infographic]
'89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing. 69% of marketers use social media to gather marketplace intelligence.
PUSHING SOCIAL | THURSDAY, NOVEMBER 13, 2014
[Marketing] Is Content Marketing A Strategy Or A Tactic?
'It feels right to say that content marketing is a strategy because it seems to have all of the right answers for organization-wide challenges. How do we explain our value proposition in a relevant way to our target market? Content marketing. We run into problems however when we interrogate content marketing directly: How does content marketing build trust? How does content marketing stay relevant to our target audience? How should we prioritize our content marketing investment? At this point, content marketing begins to stutter a bit.
PUSHING SOCIAL | MONDAY, OCTOBER 8, 2012
[Marketing] 5 Steps to Marketing Your Blog Even if You’re Broke
It’s the hub of your content marketing strategy and your first and probably best opportunity to market your business. Its easy to pet, tweak, and optimize your blog and totally ignore marketing it. Most people hate marketing. So marketing is given a seat at the kiddie table. wish this was the only problem because I could show you the power of blog marketing, how it saves money, accelerates your growth, and creates customers for life. Marketing costs money and you’re broke. You and I know that sales come after savvy marketing rarely before.
DANNY BROWN | TUESDAY, FEBRUARY 8, 2011
[Marketing] Understanding The Because of Cause Marketing
However, another way that companies can become more socially responsible is via cause marketing, which is becoming a lot more mainstream and visible. Some figures from IAB show why cause marketing is becoming something business can’t ignore any longer: 71% of consumers are giving as much (or more) as they were before the economy dipped. As you can see, cause marketing isn’t just good business ethics, it’s good business sense too. The Because of Cause Marketing. Invest in your cause marketing for the long-term; grow a relationship with the cause – build and support.
INBLURBS | FRIDAY, JUNE 1, 2012
[Marketing] B2B Marketing Social Networks for more Business Leads
Social Media Marketing has been one of the successful marketing strategies for marketers and companies online in recent years. There are some major social media communities and emerging social media communities that can help business to improve their marketing strategies online. These social media networks help in providing b2b marketing solutions and generate quality marketing tips for new business online. Top 6 social networks for B2B marketing solutions. There are quite a few social networks that help in providing b2b marketing solutions.
FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 2, 2010
[Marketing] Is the Enterprise Ready for Cloud Marketing Services?
Is the typical Enterprise ready for marketing services from the “Cloud? This question is one that involves more than marketing technology. The datacenter’s evolution may just offer Marketing the flexibility to evaluate more marketing technology options. The question that is even more important is whether or not Marketing understands enough about the Cloud to potentially influence the Enterprise Datacenter so that it can support the needs of Marketing and its future. Mike Fuqua. Connect with Mike on LinkedIn or follow him on Twitter.