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  • JANET FOUTS  |  TUESDAY, DECEMBER 30, 2014
    [Marketing] Just get us the Millennials! #Marketing #Fail
    “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Simply basing marketing on demographics alone is simplistic and patronizing. Let’s take a more mindful approach to marketing, especially through social media. Instead of spray and pray marketing, think about who your market really is regardless of age. They’re social.
  • CONVERSIONATION  |  MONDAY, FEBRUARY 4, 2013
    [Marketing] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. I was pleasantly surprised to see that many people using content marketing (as I do) wrote similar posts taking a critical look at the evolutions in content marketing. Many people still use content marketing without a clear purpose. And the same goes for social media (marketing). Let’s take content marketing, for instance. Brand marketers.
  • SHERRILYNNE STARKIE  |  THURSDAY, JANUARY 26, 2012
    [Marketing] Email marketing goes social
    Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. The survey showed that fewer that one in five email marketers actually include social sharing buttons within their content.  Considering the exceptionally high performance results for newsletters that include social sharing buttons ( an average click-through-rate (CTR) 115% higher), you’d wonder why more email marketers are jumping into social. Brands use social for PR.
  • MINDJUMPERS  |  TUESDAY, NOVEMBER 27, 2012
    [Marketing] The Importance of Content Marketing When Building SEO Strategies [Infographic]
    Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place. 94 % of marketers believe that the users  analysis of the site’s perceived value will increase in importance as a ranking factor.
  • SPIN SUCKS  |  THURSDAY, AUGUST 11, 2016
    [Marketing] The Hottest Trends In Digital Marketing Automation
    By choosing the right marketing automation software for your business, you will find success at driving leads and making sales. The post The Hottest Trends In Digital Marketing Automation appeared first on Spin Sucks. Related Stories The Problem with Marketing Automation Is Marketing Automation Cheating or Just Slightly Creepy? Eight Tips for Successful eCommerce Email Marketing. Mollie McDonnell has more.
  • SHERRILYNNE STARKIE  |  SATURDAY, AUGUST 10, 2013
    [Marketing] Infographic: B2B content marketing trends
    Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Featured Headline Marketing Content marketing infographic Information graphics Source: Ambassador. Related posts: Infographic: colour and logo design. Twitter for companies. Does Facebook affect your brain? PLEASE LIKE  MY FACEBOOK PAGE. Related articles.
  • FIREBELLY  |  MONDAY, OCTOBER 12, 2015
    [Marketing] Top 9 LinkedIn Social Media Marketing Groups
    Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world. Social Media Marketing 2.1. Learn more ].
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 12, 2014
    [Marketing] The Complete Guide to Google+ for B2B Marketing [Infographic]
    This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. This infographic below will have you on track to G+ B2B marketing success. About the author: Dave LJ is a financial expert who also studies and writes about social media’s use in business and marketing efforts. Google+ Social Media Marketing Dave Landry Google infographics Guest post by Dave Landry. But it doesnt have to be that way. Need more details? No sweat!
  • SPIN SUCKS  |  MONDAY, MARCH 9, 2015
    [Marketing] Where Does Content Marketing Belong?
    By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to marketers because it helps generate leads? Does it belong to a new role—the content marketer—so it can apply a very specific skill set? concept discussed in great detail in Marketing in the Round , digital communications must exist to break those silos down and let content marketing belong to the entire organization. The content marketing role should be defined on skill set and not on department.
  • SPIN SUCKS  |  MONDAY, NOVEMBER 23, 2015
    [Marketing] Thanksgiving Marketing Statistics You’ll Gobble About
    What I can do is provide you with some fun-filled Thanksgiving marketing facts to help pass your time with friends and family while celebrating this holiday weekend. How to Use the Thanksgiving Marketing Facts. Thanksgiving Marketing Turkey Talk. ” Linda: “Oh Lucy, you sound more and more like your mother every day” Why does this matter or having anything to do with Thanksgiving marketing? Obviously no discussion of Thanksgiving marketing would be complete without talk of Black Friday. By Laura Petrolino. Where did November go?
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 28, 2015
    [Marketing] 3 Marketing Metrics for Savvy Content Marketers
    Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer. Your ROI is what proves the value of your marketing strategy. Bounce Rates.
  • SPIN SUCKS  |  MONDAY, AUGUST 27, 2012
    [Marketing] Five Things Bacon Can Teach Us About Content Marketing
    This cultural phenomenon didn’t take shape overnight and there are hidden secrets to bacon’s success that can be applied to a content marketing strategy. Five Things Bacon Can Teach Us About Content Marketing. Have a problem with a boring, or less than flattering marketing message? Like a good content marketing strategy, bacon is always top-of-mind. This should be the goal of your content marketing efforts. Jason Miller  is the social media manager at Marketo and a regular contributor to the Modern B2B Marketing Blog. Necessary? Useful and entertaining?
  • WEBBIQUITY SMM  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? But why?
  • SPIN SUCKS  |  THURSDAY, JANUARY 28, 2016
    [Marketing] Content Marketing Most Certainly is Not Dead
    Content marketing is dead! Content marketing doesn't work! The post Content Marketing Most Certainly is Not Dead appeared first on Spin Sucks. by Danny Brown Related Stories To Have a Content Marketing Strategy or Not…That is the Question Checking Out VR Content The Future of Content Marketing is Now. We have content shock! Sure, we're at a point of saturation, but Gartner calls this the trough of disillusionment. Gini Dietrich describes why we are here and what we need to do to make it to the slope of enlightenment in the Gartner Hype Cycle.
  • SOCIALFISH  |  THURSDAY, SEPTEMBER 11, 2014
    [Marketing] What is Influencer Marketing?
    Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog  and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? Short answer – human to human interaction. Haven’t heard of Encore Alert? Well I will keep up the suspense while you watch this space, as I’m going to feature them in a forthcoming Cool Social Tools post.  In the meantime, enjoy the video. More like this.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, NOVEMBER 22, 2011
    [Marketing] How To Monitor Your Three Essential Internet Marketing Strategies
    Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. This three-fold plan appears to be a timeless marketing approach on the net, but how do you know you’re succeeding in these areas? Internet Marketing Social MediaThis is a guest post by Andy Havard. Utilizing Internet video.
  • SPIN SUCKS  |  WEDNESDAY, JUNE 27, 2012
    [Marketing] Marketing for Victory with Four Different Approaches
    It’s the same with your marketing program. As you gather your tools, it’s important to understand how each fits into the larger marketing mix, even if it’s not your core area of expertise. Most marketers are specialists so when it’s time to think about strategy, we tend to gravitate to the tool we know best – even if they’re not the best for the job. Talk about the shiny object syndrome! A new tool comes out (cough,  Google+  or Pinterest , cough) and you’d think the silver bullet of marketing had been discovered. Corresponding marketing objectives.
  • UNSPOKEN  |  MONDAY, OCTOBER 15, 2012
    [Marketing] Fitting The Social Media Cube into a Round Marketing Strategy
    What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach. Their argument is that, in today’s marketing world, too many disciplines try to stand alone.
  • SHERRILYNNE STARKIE  |  SATURDAY, FEBRUARY 11, 2012
    [Marketing] Content marketing is king
    Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. The excellent infographic below (knicked from Jeff Bullas ) shows that B2B marketers are now investing 26% of their TOTAL marketing budget into content creation! Related posts: Content marketing delivers sales leads. Coke is world’s No. Facebook brand. Related articles.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Marketing] Where does Google+ fit into your B2B Marketing plans? [infographic]
    Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks If not, you could be missing out on a great opportunity to grow your audience. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.
  • MINDJUMPERS  |  THURSDAY, JUNE 14, 2012
    [Marketing] A Guide to Marketing on Tumblr
    As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Best Practise Cases Community Management Marketing & Communication Social Media Social Network Tips Blogging Branding marketing on Tumblr Tumblr for brandsTweet Have you established a brand presence on the blogging platform Tumblr ? If not, you should consider the opportunity of tapping into an exciting platform where there is a chance that people already are talking about you. Tumblr’s functionalities. Set a strategy. Become a valuable asset.
  • SPIN SUCKS  |  WEDNESDAY, APRIL 27, 2016
    [Marketing] Why Marketers Should ???? Emoji Speak
    Sarah Clark shares some tips for incorporating emojis into your company’s marketing strategy. The post Why Marketers Should The corporate world needs to keep pace with the changing communication trends. Emojis are big part of today's communications.
  • MINDJUMPERS  |  WEDNESDAY, APRIL 4, 2012
    [Marketing] 2012 Social Media Marketing Industry Report
    Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Commonly used social media services : Here we get to look at different tools marketers are currently using as well as looking to learn more about in future.
  • JANET FOUTS  |  WEDNESDAY, OCTOBER 2, 2013
    [Marketing] Advertising Is Not Content Marketing
    And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. And their market knows what to expect from them. In fact, they probably know more about their market than you do. If you drop your “cut and paste” marketing piece on them and insist they use your phrasing it doesn’t ring true and the readers bounce.
  • IDACONCPTS  |  MONDAY, JULY 8, 2013
    [Marketing] The Importance of Healthy Internet Marketing Strategies
    As an online marketer I get contacted on a daily basis by potential clients from around the world. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. Chris, Kilbourn, Founder and CEO of Utah-based Tofu Marketing , explains it well: “You’ll never hear us throw around the term ‘traffic’ as though it is the be-all and end-all of Internet marketing. Instead, we are an online marketing agency that focuses on sending  qualified leads  to your website.” Can you buy us a couple email lists?
  • SPIN SUCKS  |  WEDNESDAY, MARCH 2, 2016
    [Marketing] Content Marketing isn’t Just for Marketers Anymore
    Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process. The post Content Marketing isn’t Just for Marketers Anymore appeared first on Spin Sucks. Related Stories Why Modern Marketers Need Flexible Budgets The Five Elements to Include in a Content Marketing Strategy Find Brand Clarity With Four Identity Fixes. Daniel Glickman shows you why it is important.
  • WEBBIQUITY SMM  |  TUESDAY, OCTOBER 16, 2012
    [Marketing] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Increase use of video marketing? Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Marketing Pilgrim ). 2. Marketing Charts ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Marketing] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Because of these challenges, we often see brands looking to digital marketing to move the engagement and revenue needles in the right direction. We can no longer envision “big ideas” and creative marketing without the support of big data. Not much.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, OCTOBER 28, 2014
    [Marketing] Why Customer Service is the Future of Social Marketing
    With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. At first, marketers who were effective at pushing content to the front page both understood what constituted good content to a diverse and global audience, and what didn’t, and many would advise clients how to do well on Digg and how to create good content that was truly Diggworthy. Marketers and legitimate top users got banned. Then, thousands. Volume.
  • CONVERSIONATION  |  THURSDAY, MAY 1, 2014
    [Marketing] Content marketing strategy beyond the first degree(s): value chains
    Each successful content marketing strategy is a social and connected content marketing strategy by definition. I’m not just talking about the areas where social media marketing and even social business overlap with content marketing. I’m even not just talking about the need to work with audiences of audiences in an era where everything is (getting) […]. Content marketing Ram Charan
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] Best Internet Marketing Posts of 2010
    2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. General Online Marketing. Today, I turn 30.
  • ADAM SHERK  |  TUESDAY, JUNE 29, 2010
    [Marketing] The Most Overused Buzzwords and Marketing Speak in Press Releases
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. So here are the most overused buzzwords and marketing speak in press releases, based on the number of times they appear in releases currently archived on PRWeb. What would you love to see stricken from marketing speak forever? Some classics in there.
  • ARI HERZOG  |  MONDAY, JUNE 6, 2011
    [Marketing] Learn Email Marketing From Butchers
    Paul Cunningham is among those who agree with the email marketing mantra of always asking potential email newsletter subscribers for confirmation. Siding with him are Michael Martine (who shares a useful resource on email marketing ) and David Risley (who writes these tips to improve email marketing ), to name two respected bloggers. If you are inspired to add a comment with your thoughts, please visit Learn Email Marketing From Butchers in your browser. Related articles you may enjoy: Why Email Marketing Still Sucks. Marketing emailWho’s right?
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 24, 2015
    [Marketing] How to Get Creative with Influencer Marketing
    By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd. Here’s how to stand out from the crowd with your influencer marketing campaigns. Standout Influencer Marketing: Giveaways Giveaways are one of the most inexpensive ways to gain exposure for your brand.
  • SPIN SUCKS  |  MONDAY, DECEMBER 8, 2014
    [Marketing] Five Best Practices for Start-Up Content Marketing
    By Cristian Rennella It’s been nearly eight years since elMejorTrato  launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing. However, the content marketing strategy should not be focused exclusively on the project being developed. This company develops excellent software for inbound marketers.
  • SPIN SUCKS  |  MONDAY, OCTOBER 12, 2015
    [Marketing] Influencer Marketing Matchmaking
    Today I’m going to talk about influencer marketing, but first I’m going to talk about me (#onlychildFTW). I’m on vacation this week. Influencer Marketing: The Actual Topic of This Blog Post. If you are in communications, influencer marketing is likely a topic you’ve thought a lot about. In fact, the variety of influencer marketing opportunities available to communication pros is perhaps what makes it such a powerful part of overall strategy. Review sites and other forms of word of mouth marketing. That’s poor influencer marketing math.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 15, 2016
    [Marketing] 16 Enigmatic Business Blogging and Other Marketing Stats
    As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value? One may have thought this question was answered years ago by Milan Kundera who famously said , “Business has only two functions – marketing and innovation.”. Other Marketing Stats and Facts.
  • SPIN SUCKS  |  TUESDAY, MARCH 20, 2012
    [Marketing] Five Ways to Build the Perfect Web Marketing Storm
    I hate to admit this out loud, but I know only a fraction about content marketing for the web. learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing. He begins with a content marketing template. He uses it to show you how to complete each of the five weather systems in order to create the perfect web marketing storm.
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 12, 2016
    [Marketing] Content Marketing Strategy? Think Like A Reporter
    Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. As Daniel Newman and Michael Brenner discussed in Forbes , brand journalism is the evolution of content marketing–so applying a journalistic approach to content marketing strategy makes a lot of sense.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] 12 Secrets of the Human Brain to Use in Marketing
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective. Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation
  • PAMORAMA  |  MONDAY, FEBRUARY 16, 2015
    [Marketing] How to Promote Your Event With Social Media Marketing
    Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years. Despite this, social media marketing reigns supreme when it comes to getting as many people as possible interested in your event. Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. Thumbnail courtesy of Mercury News How to Promote Your Event With Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
  • UNSPOKEN  |  THURSDAY, DECEMBER 6, 2012
    [Marketing] Holiday Marketing Tips for Small Businesses
    It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays. Let’s explore some types of internet marketing that retailers can use during the holidays: · Email. Email marketing is far and away one of the most common ways that retailers promote sales and specials during the holidays. If your company wants to utilize email marketing strategies, it’s important to be careful not to alienate your customers. Strategic Marketing of Managing Expectations.
  • PAMORAMA  |  MONDAY, NOVEMBER 11, 2013
    [Marketing] 37 of the Best Facebook Page Apps for Brand Marketing
    One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. Here are 37 of the top Facebook apps on the market, ranging from design and customization to creating engagement with polls to blogging and video integration. Branding Facebook Marketing Social Media Social Media Marketing Social media marketing
  • SPIN SUCKS  |  WEDNESDAY, MAY 13, 2015
    [Marketing] The Four Skills Digital Marketers Need Today
    By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. Today, 90 percent of marketers don’t feel equipped to navigate the digital landscape, but in my research I found that 93 percent of marketing jobs require a digital skill set. While the latter may not be possible for anyone, here’s what you need to do to stay competitive with other digital marketers.
  • CONVERSIONATION  |  WEDNESDAY, APRIL 18, 2012
    [Marketing] Optimize: a Holistic View of Content and Marketing Optimization
    Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his book, that is yet another appeal for a more customer-centric and holistic (digital) marketing approach. As I outlined in a previous post regarding some fundamentals of what I call touchpoint marketing, consistent customer experiences across all touchpoints are key in developing mutual significance and creating the conditions in which conversions can occur.
  • FIREBELLY  |  WEDNESDAY, AUGUST 8, 2012
    [Marketing] The Anatomy Of Content Marketing [Infographic]
    The  ContentPlus Infographic: The Anatomy of Content Marketing  below depicts the importance of an integrated marketing approach. This approach includes content marketing through curating, creating and promoting the brand’s core ideas and values to its clients. Do you have an integrated marketing approach? Blog Content Marketing Curation Social Media Marketing content marketing infographic Kelly RynardThe infographic highlights the significance of the having the following: A corporate blog to increase visibility.
  • SPIN SUCKS  |  WEDNESDAY, MAY 16, 2012
    [Marketing] The Case for Integrating Social into a Larger Marketing Mix
    The market research cited in the infographic demonstrates that, as much hype and discussion as there has been with social media, it has not entered the core of marketing strategy. We also discovered the overfocus on social media conversation betrays several marketing realities: Social media represents a very small percentage of the overall marketing expenditure; Direct mail and purchased media (ads) represent the greatest expenditure in a company; and. Marketing in the Round Infographic. Jon Aston will be so proud. But alas. That isn’t the point.
  • WEBBIQUITY SMM  |  THURSDAY, MAY 21, 2015
    [Marketing] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Below is my list in response to the question: “Tell me the top ten marketing people you would follow on social media, those people that you think are the top ‘thought leaders’ in the marketing space today?” Biro is an acknowledged thought leader at the intersection of HR, social media and marketing. But—what if you had to answer on the spot? Meghan M.
  • CONVERSIONATION  |  FRIDAY, JULY 22, 2011
    [Marketing] Social CRM and Return on Marketing: Customer Life Cycle Value
    No marketing activity is an island. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. This does not mean you should only invest in CRM, integration, data and the most cost efficient forms of marketing (and business). But, even without that, it’s time to make the difference by having a smart marketing approach that’s human, data-driven and social. It’s important to know your Return On Marketing Investment.
  • SPIN SUCKS  |  THURSDAY, MAY 26, 2016
    [Marketing] The Long, Lost Baby Boomers In Marketing
    And right now everybody is aiming their marketing guns at the Millennials. But Diana Beyer says there is a group of people often ignored by marketers, and this is your chance to disrupt the industry. The post The Long, Lost Baby Boomers In Marketing appeared first on Spin Sucks. Related Stories How to Reach the Right Audience at the Right Time With PPC Advertising and Marketing Awards Are Stupid Vanity Metrics Looking Back at Weird 90s Marketing. If you find yourself targeting the same crowd as everybody else, you’re probably losing out.
  • MINDJUMPERS  |  THURSDAY, NOVEMBER 3, 2011
    [Marketing] Inbound Marketing Is Rising [Infographic]
    Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better? Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. Take a look at the infographic here and do tell us how you found it – is inbound marketing the future?
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 27, 2013
    [Marketing] What are the Best Social Networks for B2B Marketing? (Research)
    There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. This suggests that while few B2B marketers can afford to spread their efforts (effectively, at least) too broadly across social networks, some experimentation at the least is in order well beyond the big 3. Facebook LinkedIn Social Media Marketing Twitter But are these efforts paying off in terms of website traffic and leads?
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, JULY 11, 2013
    [Marketing] A Mobile Marketing Strategy That Helps First, Sells Second
    Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. The app-ification of brands is actually more persuasive to this generation than other forms of marketing. So how can today’s marketers respond to the drive towards mobile marketing? Youtility is marketing upside down. Marketing This is a guest post by Jay Baer. This is the “appification” of brand value.
  • IDACONCPTS  |  SATURDAY, MARCH 7, 2015
    [Marketing] Three Ways To Enhance Your Marketing Campaign
    As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. 1. One of the greatest things you can do to enhance your marketing campaign is to connect with leaders in your industry. This can be one of the most effective forms of marketing for you, especially since it’s word-of-mouth advertising.
  • WEBBIQUITY SMM  |  MONDAY, AUGUST 5, 2013
    [Marketing] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
  • THE REALTIME REPORT  |  FRIDAY, OCTOBER 26, 2012
    [Marketing] The 5 Elements Of Successful Influencer Marketing Programs
    Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. The difference now:  the spread of influence is directly measurable, and there are all kinds of tools designed to help you identify and manage influence marketing programs. So what are the elements that actually make up an influencer marketing program? Want to learn more about influencer marketing? Identify. Engage.
  • UNSPOKEN  |  SATURDAY, SEPTEMBER 22, 2012
    [Marketing] Taking Multi-Dimensional Marketing to Next Level
    In my recent post , “Social Media is Much More Than Just Social and Media,” I introduced the concept of The Social Media Cube© as a visual representation of what is needed to utilize social media effectively in a marketing strategy. Instead of just “being” on social media pages, I urged marketers to think more about the cultural and anthropological underpinnings so that their strategies better take into account the nexus of the social relationship, type of message, technological object that delivers the message, and timing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Marketing] Creating Engagement in B2B Marketing
    You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity.  Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it&#. Related posts: B2B Marketing Content: Lure or Lasso? The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. A recent Cone Inc.’s Creating Engagement. Measuring Engagement.
  • PAMORAMA  |  SUNDAY, MAY 20, 2012
    [Marketing] 15 Informative 2012 Marketing Infographics
    Infographics Marketing Social Media StatsWe live in the age of data. The The information collected by the world’s databases grows by an astounding 40% annually. How we collect, harness, and use this content shapes our lives — our work, our relationships, everything.  One way to make the fire hose of information more understandable is to use visual representations, which is why [.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Marketing] The End of Traditional Marketing
    And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. It’s about the death of traditional marketing. Advertising Buzz Marketing Data Mining Innovation Interactive Marketing Media Social Media Social Networking Earned Media Owned Media Paid Media POEM Social InsightsPaid, owned and earned media.
  • SPIN SUCKS  |  THURSDAY, MARCH 31, 2016
    [Marketing] The Inseparability of Content Marketing and Social Media
    While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks. Marcus Jensen comes with five tips to help you spread the word about your content. Related Stories Five Social Media Trends for 2016 Six Online Tools for Blog Post Inspiration Ten Tips for Creating Influential Content Using Social Media.
  • FIREBELLY  |  MONDAY, MAY 14, 2012
    [Marketing] Instagram Marketing: 5 Must-Reads
    Here are your 5 must-reads on Instagram marketing that we don’t want you to miss. The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity. Awesome Examples of Instagram Marketing From Real Brands. Marketing Lessons Learned From Facebook’s Acquisition of Instagram. Marketers should take a cue from Facebook’s move and apply the following tips. Creative Ways to Use Instagram for Marketing. Ways B2B Marketers Can Take Advantage of Instagram. Here we outline 4 ways B2B marketers can use Instagram. That’s too bad.
  • SPIN SUCKS  |  WEDNESDAY, MARCH 25, 2015
    [Marketing] Marketing Automation: Fact or Fiction
    By Alex Miller If your company is struggling to find a balance between quantity and quality in its marketing plan, marketing automation may provide a solution.  Marketing automation systems are experiencing a surge in popularity; in fact, 84 percent of the top companies in the U.S. are using or plan to use marketing automation in 2015.   And marketing automation isn’t just for the big corporate behemoths, either.  Ninety-two percent of smaller businesses state they plan to make room in their marketing budget for it.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, APRIL 17, 2012
    [Marketing] How to Create a Video Marketing Strategy for Your Business
    Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. There is no use investing the time and money in creating a video marketing strategy if you don’t know what you want at the end of it. Market your video. Marketing Search Engine Optimization Social Media video marketing videosThis is a guest post from Neil Davidson. Be creative.
  • PAMORAMA  |  SATURDAY, MARCH 14, 2015
    [Marketing] How to Learn Social Media Marketing: 15 Blogs for Beginners
    Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities. Sharing endless streams of promotional content isn''t marketing - it''s spamming. 20 social media marketing blogs you should be reading in 2015 This is an unordered list — all of these blogs are packed with helpful information. 1. Buffer Social Media Marketing Branding engagement Marketing strategy Social media marketing
  • PAMORAMA  |  SUNDAY, DECEMBER 14, 2014
    [Marketing] How to Use Twitter Cards in Social Media Marketing
    How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Related Articles 8 Tips for Managing a Social Media Crisis Don’t Make These 9 Social Media Marketing Mistakes 12 Essential Elements of a Social Media Marketing Strategy. Branding Content Marketing Social Media Social Media Marketing Twitter Social media marketing https://t.co/x8HoullQMT
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Marketing] Marketers Everywhere: Stop Marketing Your Brand
    The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. The most effective way to do this is to market an authentic experience—not your brand. Self-serving content, billboard style tweets and “hey look at how cool my brand is” Facebook posts do not market an experience that can connect with consumers. The single most important thing marketers need to do right now is to engage their brand’s network.
  • MINDJUMPERS  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] Put Content Marketing at the Heart of Your Brand Strategy
    With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. In fact, 90% of marketers think content marketing will become more important over the next year, according to a report from Econsultancy & Outbrain, yet only 38 % have a content marketing strategy in place. This has put an emphasis on the importance of quality content within digital marketing. Have you determined a content marketing strategy?
  • SPIN SUCKS  |  WEDNESDAY, JULY 29, 2015
    [Marketing] Affiliate Marketing is Far From Dead
    Affiliate marketing gets a pretty bad rap. Concerns involve the possible scrupulousness of affiliate marketing companies. There are definitely challenges with affiliate marketing, but they’ve been with the industry since its inception and can be handled with proper controls. Thousands of prominent businesses have successful affiliate marketing programs, from online sales companies such as eBay and Amazon to retail stores such as The Home Depot and Bed Bath & Beyond. Even Apple, the tech giant, has an affiliate marketing program. By Chris Kramer. Wrong.
  • SPIN SUCKS  |  MONDAY, JANUARY 2, 2012
    [Marketing] 2012 Marketing: Five Ways to Power It Up
    This reminded me of the lesser-known, and rarely-discussed side of marketing. Behind the public side of marketing there are fundamental mechanisms that take place. And, just like cooking, marketing is a process that culminates in a quickly-consumed output. Much too much conversation happens around the output so I decided to put together a list of the “secret sauce” ingredients that will help you improve your marketing efforts, starting with the foundation. 1. Every business needs a website, marketing (old and new), SEO, and PR. marketing calendar is your map.
  • PAMORAMA  |  SATURDAY, DECEMBER 3, 2011
    [Marketing] The Cost of Marketing on Facebook [Infographic]
    With close to one billion members, Facebook is a very attractive marketing platform. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts. Flowtown created this infographic to show data the company collected about who is marketing on Facebook. Advertising Facebook Marketing Social Media Social Media MarketingThe Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison.
  • YMARKETINGMATTERS  |  TUESDAY, JUNE 4, 2013
    [Marketing] Top Marketing Trends for 2013
    As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. SoLoMo is an acronym for Social-Local-Mobile, referring to a new marketing approach: The growing trend of targeting consumers based on their current location and designed to be shared via social networks. Marketing Must be Integrated.
  • SPIN SUCKS  |  WEDNESDAY, JUNE 13, 2012
    [Marketing] Four Step Process to Create an Integrated Marketing Campaign
    It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. Then we have to figure out Twitter, Pinterest, Instagram, Google+, Path, Flickr, YouTube, LinkedIn, content, search engine optimization, inbound marketing, infographics, webinars, videos, email, search engine marketing, gamification, mobile marketing, oh my! It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all). It takes time.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [Marketing] The 4 C’s of B2B Marketing
    We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s.
  • CONVERSIONATION  |  SATURDAY, AUGUST 13, 2011
    [Marketing] Marketing 3.0: How Marketing Gurus Catch Up With Old Realities
    Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: Marketing 3.0, also known as human-centric marketing (or as I [.]. Marketing theory Opinion human-centric marketing Marketing 3.0 From Products to Customers to the Human Spirit”. It is essentially about how customers should not be looked upon as consumers but as “as complex, emotional, value-driven and multi-dimensional human beings”. Philip Kotler
  • TWIST IMAGE  |  SATURDAY, MARCH 31, 2012
    [Marketing] Horizontal Marketing
    Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. When a business claims to be moving in the direction of becoming a social business, the brands that fail are the ones that have a social media department within another department (usually marketing and/or communications) and their work is predicated on things like campaigns currently in market or individual initiatives. it's time to make our marketing horizontal as well. horizontal marketing. marketing.
  • GEOFF LIVINGSTON  |  MONDAY, SEPTEMBER 15, 2014
    [Marketing] 5 Marketing Myths
    Myths and misconceptions are abound in the marketing blogosphere. From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. Here are five common marketing myths I hear about frequently. 1) Analytics Make Your Marketing Program Succeed. We are in the midst of a data revolution with marketers racing to extrapolate reports into meaningful outcomes. Marketers promise that the use of analytics will deliver the ROI they are looking for. Disappointing.
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Marketing] Content Calendar for Content Marketing
    As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance! With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site. The post Content Calendar for Content Marketing appeared first on PWB Blog. Analytics Marketing content calendar content management
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Marketing] 11 B2B Marketing Predictions for 2011
    Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Enjoy! Email this to a friend?
  • PAMORAMA  |  SUNDAY, SEPTEMBER 1, 2013
    [Marketing] The Importance of Brand Recommendations in Your Marketing Strategy
    Knowing why and how consumers use recommendations will help you create more effective marketing programs. His research also shows that “a 12% increase in brand advocacy, on average, generates a 2x increase in revenue growth rate plus boosts market share” and, conversely, “a 2% reduction in negative word-of-mouth boosts sales growth by 1%.”. recent report by social media marketing agency Zócalo Group delves into how consumers view on- and offline recommendations from their friends, family, and peers. What does this mean for brand marketers? According to a U.K.
  • PAMORAMA  |  SATURDAY, AUGUST 29, 2015
    [Marketing] 12 Secret Facebook Features Every Marketer Should Use
    Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. 12 Secret Facebook Features Every Marketer Should Use is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Facebook Social Media Marketing Marketing Social media marketingthe time spent managing your page can grow exponentially.
  • DAVE FLEET  |  SATURDAY, MARCH 1, 2014
    [Marketing] Marketing, community, support or all of the above?
    Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. While public relations practitioners were early out of the blocks on social, the last few years have seen a shift of budgets towards marketing organizations, and money talks – their role has become increasingly prevalent in social for many companies. Marketing objectives generally focus on sales – demand gen, acquisition, etc. Tweet. “When I was your age…” Source: halfpastawesome.com.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, AUGUST 2, 2011
    [Marketing] 17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools
    He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer is a digital marketer and blogger at The Future Buzz. Kristi Hines is a freelance writer and marketing consultant. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. Here’s what they told me: Shannon Paul. Jason Falls.
  • SPIN SUCKS  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] Life in the Marketing Cloud
    Many people have a vague or unclear idea what the marketing cloud is, and a little less about how they both already and can use the cloud every day. . Cloud services have played a major role in shaping the marketing landscape in the digital era. The cloud, which is really a cluster of virtual or dedicated servers , provides a foundation on which to build new marketing channels, collaborate on creative pieces, and expand brand awareness and sales opportunities into previously untapped areas. Social Media in the Marketing Cloud. Life in the Marketing Cloud Continues.
  • SPIN SUCKS  |  THURSDAY, MARCH 3, 2011
    [Marketing] The Two Faces of Marketing
    Beth Harte is a seasoned marketing and communications thought leader, author, and speaker with a passion for excellence and a pragmatic mind for business and results-oriented outcomes. When Gini Dietrich asked me to share a version of my tongue-in-cheek 9 Truths About Marketers post on Spin Sucks , I responded with a resounding “heck, yeah!”  If there is an industry where spin runs rampant—it is marketing. The first challenge comes from the fact that marketers come in all shapes and sizes. Some end up being great marketers and others… not so much.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 21, 2015
    [Marketing] 2016 Marketing Predictions from 10 Top Influencers
    The year 2016 is gearing up to be a game-changer in the realm of marketing and across several categories, and if one wants to survive in this ever-evolving landscape, it’s vital to take a close look at what’s coming. From content promotion experimentation by content marketers of all kinds to video ads driving engagement, personalization, relevancy and more, there are a number of marketing “influencers” – the “movers and shakers” of this industry – that have made their predictions regarding the burgeoning world of marketing communications and what they feel should be focused on in 2016.
  • MINDJUMPERS  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Marketing] How to Kick-Start Your Content Marketing [Report]
    A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Additionally, it includes insights from 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing. The strategy you develop must adhere to your overall marketing efforts and thereby become an integrated part of your business initiatives.
  • PAMORAMA  |  SATURDAY, OCTOBER 19, 2013
    [Marketing] Email Still Trumps Social Media for Online Marketing
    Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing. But a recent report from Custora , maker of a predictive analytics platform, reveals that online retailers are winning new customers via traditional email marketing at quadruple the rate they did four years ago. The latter finding reinforces the use of content marketing along with investing in search engine marketing. Geography.
  • WEBBIQUITY SMM  |  TUESDAY, JULY 14, 2015
    [Marketing] 31 Sensational Social Media Marketing and PR Stats and Facts
    Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Unfortunately, strategy and measurement are cited as the top two challenges faced by social media marketers.
  • SPIN SUCKS  |  THURSDAY, MARCH 31, 2011
    [Marketing] Social Media Permission Marketing
    Social Media Permission Marketing originally appeared on Spin Sucks on March 31, 2011. Social Media bob reed Counselors Academy element r facebook question no silver bullet permission marketing ru relevant social media permissionIt’s Facebook question of the week time, but there will be no video. I am working from home today and, well, don’t feel like showering and getting ready just so I can do a video. And, while I’m daring, I’m not daring enough to do a video in my PJs with bed head. If you don’t know whether or not to get permission, get it.
  • SPIN SUCKS  |  WEDNESDAY, JANUARY 28, 2015
    [Marketing] Offsite Content Marketing: Six Tactics to Reach New Audiences
    In the meantime, it’s important to talk about offsite content marketing—or promoting the content you create in other places around the web. Offsite Content Marketing. Offsite content marketing is necessary for three reasons: It helps you build new audiences. Even if you work in a very niche, business-to-business organization, offsite content marketing is necessary. Think about offsite content marketing in the same way…but you can do it behind your computer screen without any pants on, if you want. By Gini Dietrich. From that stems new subscribers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Marketing] CMOs: Shedding light on marketing performance
    But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Quarterly and annual reviews provide some idea of how the money is being spent, and frequency, reach, target rating points, media impressions and clip counting are among the longstanding measures of marketing effectiveness. But these are becoming less and less informative as the world moves at Internet speed.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 24, 2016
    [Marketing] Original Research is Fundamental to Content Marketing
    Inbound marketing is the most effective method to use if you want to build a following of people that will advocate for your brand. The post Original Research is Fundamental to Content Marketing appeared first on Spin Sucks. Related Stories What Cats Can Teach Us About Content Creation Content Marketing Most Certainly is Not Dead Four Types of Blog Posts Proven to Generate Organic Traffic. But with so many people creating content that everyone is searching for, it becomes very difficult to produce something that breaks through all the noise. 37: Big Wedding Or Small?
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JANUARY 11, 2012
    [Marketing] How to Hire Your Social Media Marketing Partner
    But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. possible downside is difficulty integrating with other marketing activities. Many Internet marketing agencies , including mine, offer SMM in addition to SEO, PPC and other widely used services. major advantage here is solid integration with other Internet marketing activities. Brad Shorr is Director of Content and Social Media for Straight North, an Internet marketing, Chicago based agency.
  • UNSPOKEN  |  THURSDAY, NOVEMBER 27, 2014
    [Marketing] Unlock these 6 Secrets to Better Email Marketing
    Email marketing is dead! But take one look at the numbers and you’ll find that email marketing is not a dying breed. recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. How well does your business use email marketing to reach your customers? If you want to get the most out of this proven marketing channel, here are seven secrets to put into practice today. 1. Targeted marketing messages get read, shared, and talked about. Blog marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] More B2B Marketing on Mad Marketing TV — The After Party
    After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul. Buyer personas and the importance of knowing your buyers. Approaches for creating engaging content. - How writing a book can help generate awareness and build reputation. Visit [link] to learn more.
  • SPIN SUCKS  |  TUESDAY, MARCH 8, 2016
    [Marketing] Five Ways Content Marketing and SEO Can Work Together
    When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. The post Five Ways Content Marketing and SEO Can Work Together appeared first on Spin Sucks. Related Stories Content Marketing isn’t Just for Marketers Anymore Why Modern Marketers Need Flexible Budgets The Five Elements to Include in a Content Marketing Strategy. Rick Riddle looks at ways to do that.
  • SPIN SUCKS  |  WEDNESDAY, JULY 18, 2012
    [Marketing] Five Ways Marketers Should Use Foursquare
    Foursquare Uses for Marketers. Location Social Media Bryan Willmert flat top grill foursquare julius meinl location-based services mark robins Marketing New York Times recommendation engine schuba's southport groceryA few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. So Mr. D and I set out to have brunch at Schuba’s , a little restaurant down the street. It was 1:45 p.m. They couldn’t serve the lunch portion of their brunch menu? Fast forward to this past Saturday when we decided to have Flat Top again. Foursquare is Changing.
  • SPIN SUCKS  |  TUESDAY, MARCH 24, 2015
    [Marketing] Tools for Mobile Marketing Strategy Success
    By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. The Mobile Marketing Future The ability to create a sound mobile marketing strategy is the present and the future. Google App Analytics Applications are one thing not to overlook in a mobile marketing strategy.
  • ARI HERZOG  |  TUESDAY, MAY 27, 2014
    [Marketing] Stop Dividing Marketing and Media
    Why are we creating schisms in marketing and media? Digital marketing. New marketing. Online marketing. Social marketing. Social media marketing. If you stop and think about it, what is the difference between digital marketing and social media marketing — vs marketing itself? If you call yourself a digital marketing consultant then I suggest you are a marketing consultant. Marketing Media culture Digital media. New media. Online media. Social media. The list goes on. It’s still a tool. Simplify.
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