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    [Marketing] How to Market Banking to Gen Y
    Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. Last but not least, showing how to market banking/investment to Gen Y. – Facebook and Twitter are not Ways to Market Online Banking/Investment to Gen Y. – How to Market Banking/Investment Offers to Gen Y: Email. Stop spending time and resources with online social networking sites to market banking/investment offers to Gen Y. Meanwhile 4.2 million people say they like Apple iTunes on Facebook. WholeFoods Twitter account has 1.8
    [Marketing] Easy tips how to get content for your blog
    Do you know the marketing effectiveness of your website? This is the most asked question executives ask when corporate blogging is mentioned. Blogging is one of the most powerful ways to attract new customers towards a business website, products and services. With blogging businesses can build trust and credibility with their audience. Studies show that businesses who blog get up to 55% more traffic to their website than businesses who don’t blog. Each published blog entry is an outpost of a company and an additional chance to get found, seen and get leads online.
    [Marketing] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months? Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. 54% of B2B marketers said they have generated leads from social media. ( CMO ). 2. 68% of U.S.
    [Marketing] When To Put Your Mobile Device Away – Digital Respect
    Being Interesting facebook Social Media social media marketing social media marketing agencies social media marketing blog social media marketing companies social media marketing consultant social media marketing consulting social media marketing firm social media marketing plan social media marketing services social media marketing strategy what is social media marketingHave you ever gone to a restaurant and observed people texting under the table? Checking Twitter or Facebook on their phones or iPads? End of story.
    [Marketing] 14 Brilliant B2B Marketing Strategy Guides
    Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded? What do elite marketers do well that their more average counterparts don’t? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. This increases the cost per opportunity.”);
    [Marketing] “What Should I Be Doing On Social Media Now?”
    Hold their attention, show them you’re creative, and market yourself! Tweet This past month, Jeremy Anderberg  and I talked with two different college classes about what we do at a social media agency. We discussed our daily tasks, strategy sessions, long-term goals (for our own company and our clients) and education we continue to receive at One Social Media. One question that came up with both groups (and was one of the top 3 questions asked) was, “What should I be doing on social media right now while I’m still in school?” Create a Personal Website/Blog.
    [Marketing] Inbound marketing is not for you if you are not committed
    Inbound marketing can help a business to get seen, get found and to get leads! But inbound marketing is a strategy which requires a lot of work, creativity and focusing on goals. With Inbound marketing you can become outstanding attractive and get found by your target audience, leave your competitor far behind you and increase your market share and revenue. Inbound marketing is the marketing strategy that focuses on getting found by customers. Inbound marketing is related to permission based relationship marketing. Tweet this on Twitter!
    [Marketing] Facebook Marketing: Attracting Your Ideal Audience
    Get Weekly Marketing Updates. have not been a big fan of Facebook for marketing my business. Plus, you’ll learn a few tips for integrating Facebook marketing into an overall digital marketing strategy. He is also a Facebook marketing speaker, strategist, and writer for notable business publications. Mike’s Top Sales or Marketing Advice  - Know your ideal audience and speak directly to them in your messaging. Here is the link to the 3 Key Elements of a Digital Marketing Strategy post that Mike mentioned. Download Audio. iTunes. Stitcher.
  • JEFF KORHAN  |  SUNDAY, JUNE 2, 2013
    [Marketing] Every Business is Now a Media Company
    ” The preceding was excerpted from Built-In Social: Essential Social Marketing Practices for Every Small Business , by author Jeff Korhan (that’s me). . Read further for some key points about being a media company that came from a recent podcast interview with Mike Stelzner , CEO of Social Media Examiner, and host of the Social Marketing Podcast.  . It is sure to inspire you with the possibilities that small businesses now have with respect to their media marketing. There was a time when every business courted the media. Consumers are Hungry for News. Got that?
    [Marketing] 12 (of the) Best Content Marketing Infographics of 2013
    Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? What are some of the best tools and resources to help marketers create compelling infographics? Infographics About Content Marketing. Infographic: How to make your online content more interesting by leaderswest Digital Marketing Journal. Content Marketing And Its Impact On Your Business (Infographic) by Business2Community. Pam is a content marketing rockstar.
  • PAMORAMA  |  SUNDAY, APRIL 21, 2013
    [Marketing] The Role of Color in Marketing [Infographics]
    Marketers in general understand the need for consistency in color and design. Branding Marketing Social Media Marketing Social media marketing Use the right colors to increase brand recognition and drive purchasing. It’s more important than ever for brands to project their value. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among [.].
    [Marketing] Is Integrated Marketing Achievable in Social Media?
    According to the American Marketing Association, integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”. Unfortunately, Social Media is impossible to control and many an integrated marketing campaign has fallen flat or been shot down by some YouTube revelation. Things move way too fast in social media for a long-term integrated marketing program to be as predictable as the profession may claim.
    [Marketing] Best Social Media Stats, Facts and Marketing Research of 2010
    For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand?
    [Marketing] Marketing needs to be more Adaptive!
    Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it. In a real time marketing world speed will be key. As marketers we need to be optimized for speed and rapidly effective decision-making. We need better systems to take in data and analytics in order to make smarter better business decisions.
    [Marketing] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What pitfalls should content marketers avoid? Get those answers and more here in more than a dozen guides to content marketing tactics, the final post of Content Marketing Week. What Can Disney Teach Manufacturers About Marketing?
    [Marketing] 4 Simple and Easy Email Marketing Providers
    Email marketing is seeing a bit of a resurgence lately. An effective email marketing campaign can create lucrative results when used properly. The best way to do that is get acquainted with the various email marketing providers to see which one will be the best fit for your needs. That’s why we put together a list of 4 email marketing providers that cater to simplicity and are inexpensive with starter options. Campaign Monitor markets to designers and their clients. They focus on email marketing, event marketing, social campaigns and daily deals.
    [Marketing] Social Media For Personal Use vs. Business Use
    If you are using the exact same strategies (if you have a strategy at all), you are missing out on the full power of using the social world for your marketing purposes. Have defined goals and ways of measuring those goals, just like you would with any other marketing or advertising strategy. Tweet On our weekly show yesterday, The Social Truth , we talked for a little while on the differences between using social media personally and using it for your business/brand. The highlights: Content. Personal. Business. This is all about sharing content and giving value. Networks.
    [Marketing] 5 Top Online Marketing Trends for the Rest of 2013
    Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Mobile marketing will continue to grow. Guest post by Alice Jenkins of How2become.
  • INBLURBS  |  MONDAY, MARCH 21, 2011
    [Marketing] The web marketing value of Facebook like Button
    Profits of any company depends on how effectively their products are visible in Internet and how effective are their marketing strategies for getting targeted web traffic from search engines. Social Media buttons like facebook, twitter and linkedIn have huge web marketing value and also play a major role in social media marketing. Social Media buttons for Twitter, Facebook and LinkedIn have huge marketing value and your popularity increases when users started sharing your articles in these social media. Do you know the marketing effectiveness of your website?
  • INBLURBS  |  THURSDAY, JULY 28, 2011
    [Marketing] Facebook’s Online Education Center for Businesses
    It has become a powerful part of marketing and communication for major businesses and thousands of small and mi sized businesses as well. B2B and B2C companies profit from it reach and various marketing opportunities. It introduces and teaches business hoe to use the Facebook marketing tools like Pages, PPC ads, sponsored stories and the platform himself. This is the most important part of your Facebook marketing, listen, give and talk when you have something important to contribute. And this is also valid for Facebook marketing. Facebook for Business.
    [Marketing] 5 ways to include your social media to offline marketing
    Offline marketing is the one of toughest jobs in these days because nobody has time to listen to the direct marketing executives and to read advertisements in the newspaper, but everybody spends around 4-5 hours on the social networking websites. Offline marketing and social media cannot exist without each other! #1 Send a survey to your customers: This is the first way to include internet advertising to offline marketing as it is very easy to send a survey to your customers; the reason is you have already an email list of your offline customers. Send article as PDF.
    [Marketing] Pinterest Marketing: How to Build Sustainable Website Traffic
    Get Weekly Marketing Updates. You’ll learn that Pinterest marketing really is quite simple to learn, and powerful for both attracting and sustaining more relevant traffic to your website. However,  your objective from a marketing standpoint is to make your visiual content discoverable by the customers or communities your business serves. Now you know why smart businesses are reconnecting with Pinterest marketing to build sustainable traffic to their websites. How is your business planning to use Pinterest marketing? Listen to the Episode Below (0:33:56).
    [Marketing] 12 Google Plus Events Marketing Tips
    It can be quite beneficial for marketing, as it can help you to reach a larger segment of your audiences than you might be able to reach with other outlets. Here, we will look at some of the best tips for using Google Plus Events for your business and your marketing needs. 1. You should always make sure that you make the most of video and photos during any marketing effort. 12 Google Plus Events Marketing Tips is a post from Mr Ryan Connors Blog. Business Marketing Strategies and Tactics Social Media event marketing event marketing tips google plus events
    [Marketing] Google+ for Your Business
    Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Statistics also show that Google+ is used by a whopping 40% of marketers and two-thirds of this 40% plan to further increase their activity on this social platform. Like with Facebook and Twitter, remember to set aside a budget specifically intended for Google+ marketing costs. Subscribe to get my blog  in your inbox  regularly  for latest social media and marketing trends, tips and best practices in 2014. Remember that Google+ IS Google! Use it.
    [Marketing] Is your health care institution prepared to communicate in social media?
    Marketing Takeaway Tipp: Get on social media, there where your audience is. Smart ways for local inbound marketing for restaurants. A study done by National Research, a health care research firm discovered that 96% of their respondents use Facebook, 28% of their respondents use YouTube and 22% of their respondents use Twitter to research on information about health care. The study shows that people which are more likely to use social media for health care information research have an average age of 42 and live in households $75,000 annual earnings or more available.
    [Marketing] Why Social Media Is So Important for Your Business in 2014
    Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. In  Social Media Examiner’s  2013 End of Year Report, marketers now place  very high value  on social media marketing: 86% of marketers stated that social media is important for their business. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. These are the definitive benefits of social media marketing that are listed: Increased exposure.
    [Marketing] Communicate a Bigger Vision with Content Marketing
    If your marketing could only accomplish one thing, what would it be? If conversion happens on your website, you want your marketing to take buyers there. Marketing used to open doors. What makes content marketing so much more powerful than traditional marketing is that it can convince people your business is the one for them. These days your content marketing and social media accomplish this, or should. How clearly does your your online marketing communicate what your business can do for its customers? Then what happens? It starts with a vision.
    [Marketing] Small Business SEO Strategies
    The reason why big companies are able to control the search space is because they have significant online marketing budgets. You’ll be able to move your online marketing efforts forwards, without wasting money on SEO that’s simply never going to produce the returns that you’re looking for. As one of the leading search engine experts in the UK, Keith Barrett has used his considerable online marketing experience to help numerous businesses over the course of the past decade. =. What’s the biggest mistake that most small businesses make when it comes to SEO?
    [Marketing] 4 Lessons from Responsive Design for CMOs
    Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. As advanced as some brands and in-house digital marketers may believe they are in responsive design, there are still quite a few challenges that optimization experts and digital marketers must heed. As more and more marketers are discovering, it’s impossible to.
  • PAMORAMA  |  SUNDAY, JUNE 16, 2013
    [Marketing] A Beginners Guide to Content Marketing [Plus Infographic]
    Content marketing has changed the way consumers research and buy your products. In the traditional sales funnel , consumers begin with a set of potential brands and methodically reduce them to make a purchase decision: McKinsey points out that today’s consumer decision-making process is circular : There are 4 key phases in which marketers can either succeed or fail when a consumer has been triggered to buy something: Initial consideration (thinking about known brands). This is why content marketing is key. What is content marketing? Content marketing is hot.
    [Marketing] Mobile Is Here – Are You Ready for Mobile Marketing?
    Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy.  Now is the time to get on board with mobile marketing and mobile business.  Don’t neglect your email marketing.  Email marketing must be optimized for proper mobile display.  If your emails are not easy to read for mobile users, you risk losing a significant number of email subscribers. 13% are 18 to 24.
    [Marketing] Friday Clicks [Volume 16] | The Best of the Social Web
    Lots of great news in the social media and marketing industry this week! Tweet Since our Friday Clicks guy [Jeremy] is off traveling the Great West this week, I’ve been handed the keys to the Friday Clicks van. So, here’s Friday Clicks – KelseybJones style. Apple launches the new iPad, women use social media to speak their minds about Limbaugh, online apps for creating interesting dates, viral videos to help find a war criminal, and a giggling baby helping dad feel better after being turned down for a job. What can they do with them? Click here ). Komen v. Click here ).
    [Marketing] The Ins and Outs of Digital Marketing in 2013
    OUT: Outbound In 2012, for the first time ever , internet marketing drove more sales than direct mail. This change highlights the death of interruption marketing and the reign of opt-in. While advertising and traditional marketing will continue to remain important, businesses are moving forward and adjusting  their marketing messaging towards permission and digital channels. The companies that get inbound marketing are making gains that will sustain into the future as consumers shift to digital natives. So what’s your marketing focus going to be for 2013?
    [Marketing] Inbound Marketing Is Rising [Infographic]
    Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better? Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. Take a look at the infographic here and do tell us how you found it – is inbound marketing the future?
    [Marketing] 7 Social Marketing Insights
    I've gathered 7 insights (at least I hope they're insightful) to share on social marketing. B2C marketing Brand marketing Content marketing Relationship marketing Social media marketing brand marketing relationship marketing social marketing social media marketing tips & tricks
    [Marketing] Get targeted web traffic for small business marketing
    Likely competition also increased predominantly which is the reason for different marketing strategies coming into picture. This article describes some simple tips to get targeted web traffic for small business marketing. Generally, small business owners usually try to increase their web traffic to reach their targeted customers as a part of their marketing strategy. Keeping in view of their small business and available resources, they look for optimized marketing strategies for their business. Inbound marketing. Marketing consulting services.
  • INBLURBS  |  MONDAY, AUGUST 29, 2011
    [Marketing] Social Media Recruiting for Businesses Made Easy!
    They simply apply their social media marketing and communication tactics to fuel their human resource department with “Job applicant leads”! Marketing takeaway tip: Through right done social media recruiting you increase the quality of applicants. As social media popularity is growing, the business opportunities for companies grow also. Social media has become a powerful communication channel for businesses to gain attraction, to educate their target audience, to offer support and service or simply to stay in touch with recent and future customers worldwide. Job-hunting?
    [Marketing] Why Marketers should do Brand Massaging in Real-Time
    In the past marketers have been dependent on static inflexible campaigns and surveys which took days, weeks or months before companies get an understanding of how consumers are responding to their brand messaging. To keep up with the today digital pace is a challenge which every marketer is facing by doing brand messaging. By taking the advantages of social media into account marketers have the opportunity to get unfiltered real time feedback from their audience about the impact of their brand messaging. LinkedIn. times. Facebook. times. Twitter. times. times. What are you?
    [Marketing] Facebook Video Calling for Real Time marketing with social media
    With its new Video Calling feature powered by Skype Facebook opens another opportunity for companies to do marketing with social media. With Facebook Video Calling businesses have the opportunity to meet their customers face to face in real time and to chat and to interact with them instantly! Sales and customer support can profit greatly from this feature as sales can interact directly and personally with a potential customer no matter where on the planet this potential customer is located. Facebook Video Calling: Here’s how to try it now – Facebook.
    [Marketing] How to use Traditional Marketing Styles in Online Marketing
    She has worked in marketing and advertising in Chicago for the last 5 years. Marketing has long since moved thoroughly into the digital age and become an entire industry unto itself within the context of the internet and worldwide web. However, despite more than 15 years of at first slow and later explosive digital growth, the current 70+ billion dollars spent per year on online marketing are a tiny fraction of the mainstream advertising/marketing industry’s annual spending of over 600 billion dollars. The basics of marketing still apply.
    [Marketing] Marketing In the Round
    But it’s time to let the cat out of the bag because  Marketing In the Round: Multichannel Approaches In the Post- Social Media Era  is listed and ready for pre-sale on  Amazon  and  Barnes & Noble ! I was trying really hard not to be a douchecanoe who gets all excited about these little milestones, but it’s really stinking cool to see your name listed on Amazon. That is because integration is a much discussed topic within social media, but also one PR and marketing professionals are discussing in great detail. Marketing In the Round. Guess what?!?
    [Marketing] Using Content to Build Trust in B2B Marketing
    To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. How much time do you give each of them to “soak” in the market – like cooking you start with the hardest vegetables first that take the longest to steep – so perhaps you start with more traditional channels first since they have longer lead times to get to market and then start hammering the market later in the campaign to crank up the buzz. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to.
    [Marketing] Content Warfare: Writing a Marketing Anthem
    Get Weekly Marketing Updates. That’s just one of the many content marketing takeways you can expect. Ryan Hanley is the Vice President of Digital Marketing for, a national lead generation platform delivering over 7,000 leads a month to insurance agents across the country. Your Brand Story is a Marketing Anthem. One of the challenges for content marketers today, and presumably for the foreseeable future, is content marketing is a practice that is largely misunderstood. Listen to the Episode Below (0:40:16). Download. iTunes.
    [Marketing] Why B2B should use Inbound Marketing to master Social Media a measureable way
    “According to research from global consulting firm Accenture , almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. But most B2B marketers are very interested to use social media to improve their business. B2B marketers told Accenture that technology, tools, metrics and collaboration could be useful to strengthen their social media programs.”. As thousands other B2C and B2B businesses globally, B2B companies should utilize “Inbound Marketing”.
    [Marketing] ANNOUNCEMENT: Introducing The One Social Media VYou Channel
    Over the last few months we’ve been working closely with the team at VYou to develop a place where you and others can go to individually interact with our team  in order to learn more about social media marketing, online trends, technology, and everything in between. As mentioned before, The Social Media Think Tank exists as a place for you to go to learn more about social media marketing and other topics that may also interest you. Tweet Back in February, I wrote about a new website that I had just started experimenting with called VYou.
  • JEFF KORHAN  |  MONDAY, JULY 22, 2013
    [Marketing] Using Content Marketing to Teach Your Community
    As the practice of content marketing goes mainstream , it is inevitable that it will be used in ways that undermine the very thing that makes it work – educating your audience. Want to make your content marketing better? This will help to ensure your content marketing delivers value worthy of the attention of your audience. Begin thinking of yourself as a teacher instead of a marketer. That mindset will change your content marketing for the  better. Does your content marketing create desire? Make that your content marketing mantra.
  • SPIN SUCKS  |  WEDNESDAY, MAY 27, 2015
    [Marketing] Why Content Marketing Fails
    Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. It served its purpose on me as a six-year-old, but that’s not content marketing. Why Barbie Magazine Fails at Content Marketing. This is how content marketing wins. By Eleanor Pierce. And it was amazing. Maybe not.
    [Marketing] Content Marketing: How Anyone Can Build an Audience
    Get Weekly Marketing Updates. Joe Pulizzi is sometimes referred to as the godfather of Content Marketing, which is a new way of going to market that is revolutionizing the world of marketing. Content marketing is a simple concept that has been around for a long time, but implementing it well often requires unlearning traditional marketing and selling practices that many of us have used for years. Whether you are interested in driving sales, eliminating competition, or happier customers, content marketing can help – and Joe Pulizzi will show you how.
    [Marketing] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
    [Marketing] 3 Social Media Changes You Don’t Want to Miss
    Tweet As a social media company, it is our job to stay on top of all the fancy new stuff that pops up every 10 seconds or so in our industry. Most of these changes don’t really mean much to you, our readers – they are new startups working out glitches, back-end programs that make our jobs easier, or simply new ideas that haven’t quite reached critical mass yet. The last couple weeks, however, have brought about 3 major news items that are worth sharing. The first is the release of Google+, a social network that is Google-based and is supposed to be a new rival for Facebook.
    [Marketing] Effective Marketing from Bob the House
    But I’m certainly glad I became friends with Bob because he is a fantastic case study in effective marketing.  A House that Tweets I met Bob on Twitter one day last week. Bob is also hilarious, and the man behind the moniker is a very clever marketer. He interacts with people and companies that can help spread the word about him as an “available house.” He’s taken an industry that often uses billboards and bus signs for marketing and made it the talk of the town! Often, what happens in an industry is a certain marketing trend will become popular, say SEO or webinars.
    [Marketing] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. What marketing technique generates leads with the highest close ratio? Mobile Marketing.
    [Marketing] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. ’ Yawn.
    [Marketing] Buyer Personas: The Keys to Content Marketing
    One of the basic tenets of marketing is to define your target customer. You need to learn about what your audience values, the problems they’re trying to solve, and where they are in their decision-making process in order to give them what they’re looking for and address their needs through content marketing. Developing buyer personas creates 3 primary advantages for marketers: They improve the return (ROI) on strategic marketing  activities. Most companies have limited marketing funds that have to be allocated to many marketing initiatives.
    [Marketing] The 4 C’s of B2B Marketing
    We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s.
    [Marketing] Have You Considered Segmenting Your Social Media Marketing Channels?
    Mention social media marketing and most people think of Facebook and Twitter. It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. If you deal in any of those niches, then you may well find that Pinterest is the best social media channel in which you should market.”. When considering a social media marketing campaign, you need to strategically segment the social media channels that are available. Where is your target audience online?
    [Marketing] Creating and Curating Killer Internet Marketing Content
    From blogs to email, creating killer internet marketing content is what separates the winners from the loser. Whether you believe content is king or not, there’s no denying that it plays one of the most important roles in modern marketing. What is Killer Internet Marketing Content? However, in this article we’ll be narrowing our focus to the type of internet marketing content that appears on sites – be it static or dynamic – email shots, promotional materials and social media. Where do you get your content marketing ideas? Rich Media.
    [Marketing] SMS Marketing Trumps Social Media Marketing [Infographic]
    What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitterA recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. What is the average click rate of your last email?
    [Marketing] Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand
    We’ve been talking a lot at SIGMA Marketing Group recently about the end benefit we deliver to our clients.  Just as traditional direct response marketers always evaluate the source of a customer, marketers should try to identify the source and maintain that information on the database because it will illuminate the vast differences between attraction strategies.  It’s amazing how many sophisticated marketers don’t really understand how many customers they lose on a regular basis.  Martha Bush. Our paradigm has shifted from just acquisition and retention.  Share.
    [Marketing] 10 Strategies of Push-Pull Marketing for Your Online Business
    If you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. smart online business marketing strategy is to use both types of marketing at the same time. Push and Pull Marketing. The two different types of marketing are: 1.  Push marketing : This is marketing to push your product to the market. Both types of marketing create a demand for your product. Your blog. Do both.
  • PAMORAMA  |  SUNDAY, MARCH 23, 2014
    [Marketing] 25 Excellent Content Marketing Tools for Your Brand
    Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . 5. Content Marketing Analytics and Tracking Tools. Use these tools to track engagement and analyze the effectiveness of your distributed marketing content. 1. Content Curation Tools.
  • INBLURBS  |  MONDAY, JULY 18, 2011
    [Marketing] Google+ abilities of real time marketing and lead generation
    As a marketing person you can profit from this when the people visit your search listing like it with Google +1. This existing Google tools offers you as a marketer a big advantage which you should use to get seen and t get found from your target audience. Google+ launched on June 28, 2011 and had about ten million users 2 weeks later! Google+ integrates social services such as Google Profiles and Google Buzz. It will also be available as a desktop application and as a mobile application. For example take Google Wave or Google Buzz. So why you should bother about Google+ ?
  • JEFF KORHAN  |  TUESDAY, MAY 22, 2012
    [Marketing] Get More from Your Email Marketing
    How do you get the most out of your email marketing campaigns? This guest post by Patrick Carver is a reminder that email marketing is enjoying a resurgence, and for some valid reasons. Read further to learn about a free software tool his company created to help you more easily accomplish your email marketing objectives. Rules for Better Email Marketing. #1 – Create a Campaign Theme to Build Focus and Trust. Every marketer has been challenged at one time or another with exactly how to communicate their message. Get the attention of your audience.
    [Marketing] The Single Most Important Success Factor of Inbound Marketing
    Inbound marketing is a ‘hot’ topic among marketers, as are its good friends content marketing, social media marketing, blog marketing and search engine marketing. The rising attention for inbound marketing, basically and very simply put processes and tactics to “be found” among marketers has everything to do with the growing awareness that people are seeking [.].
    [Marketing] 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant
    All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption. And which strategy should you use, which one brings the big bang for your marketing buck? Inbound marketing has been the most successful Internet marketing strategies in recent years. Many businesses from different industries are using inbound marketing since about ten years as it is highly productive for their business. Inbound marketing has been the successful and cheapest marketing trends in online world now.
    [Marketing] Marketing with VIDEO CONFERENCING / WEBINARS
    Companies continue to look for additional creative marketing platforms. · ‘Old school’ marketing is no longer effective. This could be perceived as an adjunct marketing platform, or an additional marketing tool to what you already have in place. This can be co-marketed with e-commerce book companies, online communities and off-line bookstores, that want to drive traffic to their stores and sites. · The ARTS. MARKET RESEARCH. Her experience as a sole Entrepreneur for over 20 years spans marketing, advertising and PR.  General features –. LinkedIn.
    [Marketing] Marketing Predictions for 2015
    The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Marketing Communications at LinguaLinx. Marketing technology specifically marketing automation and analytics performs, will play an increasingly important role in the planning, creation, and distribution of content.
  • INBLURBS  |  FRIDAY, JUNE 1, 2012
    [Marketing] B2B Marketing Social Networks for more Business Leads
    Social Media Marketing has been one of the successful marketing strategies for marketers and companies online in recent years. There are some major social media communities and emerging social media communities that can help business to improve their marketing strategies online. These social media networks help in providing b2b marketing solutions and generate quality marketing tips for new business online. Top 6 social networks for B2B marketing solutions. There are quite a few social networks that help in providing b2b marketing solutions.
  • INBLURBS  |  TUESDAY, MAY 8, 2012
    [Marketing] How B2B Marketers can connect to Small Business Owners
    In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Most of the small business owners do the business important tasks them self, as they do their financials, marketing, sales and services. When B2B marketers want to connect with them they need to be where those small business owners are around and there where they can be reach and where they can reach out to the marketer. Infographic: Local Mobile Search. Make your website mobile friendly.
    [Marketing] 10 Trends for Financial Services Marketing
    Financial institutions have always been faced with this challenge and were early adopters of MCIF (Marketing Customer Information File), CIF (Customer Information File), and other capabilities to bring data about their customers together.  Marketing Analytics is red hot. This data fuels the growth in the importance of marketing analytics. Social Media Marketing will mature. Mobile marketing explodes.  Not so much mobile marketing, but we expect that mobile banking will gain a much stronger foothold in 2011.  Customer Engagement is not a passing fad. 
    [Marketing] Optimize: a Holistic View of Content and Marketing Optimization
    Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his book, that is yet another appeal for a more customer-centric and holistic (digital) marketing approach. As I outlined in a previous post regarding some fundamentals of what I call touchpoint marketing, consistent customer experiences across all touchpoints are key in developing mutual significance and creating the conditions in which conversions can occur.
    [Marketing] How to Generate Business through Content Marketing
    We live in a customer centric time powered through social media and the rules of marketing and PR has dramatically changed. Marketers need to understand that most people do not go online to buy something. Content Marketing is great to build your online reputation. Here are some marketing tips you can use right away. But as you need to spend time for your business you also need to understand that marketing and content creation is an important part of your lead generation. Infographic: The Rise of Content Marketing. This is valid for B2C and B2B!
  • INBLURBS  |  FRIDAY, JUNE 8, 2012
    [Marketing] How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO
    Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services. seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%! Main content marketing objectives of marketers are: • Establish thought leadership. Understanding how it fits in overall marketing strategy.
    [Marketing] It’s Not Just About The Words
    Comedy Creativity Entertainment Social Media Social Media Tips Uncategorized One social media social media company social media company iowa social media consultants social media consulting social media marketing social media marketing agencies social media marketing blog social media marketing companies social media marketing company social media marketing consultant social media marketing consulting social media marketing firm social media marketing plan social media marketing strategy what is social media marketing
    [Marketing] Essential Content Marketing Editorial Calendar Template Every Marketer Can Use
    It is vital to plan, manage, and optimize your content marketing initiatives. . But despite the overwhelming trend toward content marketing  and measuring its effectiveness , most brands haven’t addressed content on either a strategic or tactical level. Content marketing projects have lots of moving parts that come together at different times to form cohesive campaigns. It’s Along with creating buyer personas (profiles of  the personalities in your target audience), an editorial calendar significantly impacts your content marketing success.
    [Marketing] 4 Pillars of Online Marketing Success
    We’ll get to that later; because social media is just one of 4 pillars that comprise a solid online marketing foundation. Online marketing always starts with content. This is why I’m partnering with New Rainmaker to help small businesses build and maintain this essential digital marketing asset. This content marketing asset is your business lifeline. Just create a daily or weekly plan of one activity that will improve your online marketing. In addition to scheduling your online marketing, consider scheduling your other sales and marketing activities.
    [Marketing] Marketing is Dead?
    Marketing is Dead? In a  Harvard Business Review blog post, Bill Lee claims Marketing is Dead and he’s not being cynical; he’s really serious. In fact, he quotes a study of 600 CEOs who are frustrated with their chief marketing officers. But it certainly doesn’t mean marketing is dead. It just means marketers are under even more pressure to measure return-on-investment instead of brand awareness and credibility. If marketing truly were dead, they wouldn’t be doing anything to support their sales. Marketing is long from dead.
    [Marketing] How to Reach Social Success with Contextual Marketing
    Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The value of contextual marketing. The challenge for global brands to keep an Always On-strategy is to get the context in place across local markets. Mindjumpers Network is our way of working with local market activation for global brands. Throughout most social media networks, content is king.
    [Marketing] Social Media Success in Two Words or Less
    Then commit these words to memory to organize your social media marketing process. Use this to guide your social media marketing. Twitter is as close to traditional marketing as you will get with social media. Jeff is also the author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  –  (Wiley 2013). How is your business leveraging the unique qualities of each major social media channel? One of the commonly expressed social media challenges is communicating a congruent business or brand message while managing multiple social channels.
    [Marketing] How to transform your offline marketing to online inbound marketing
    More and more Marketers which are active in offline marketing start switch their marketing to the web. As you use offline marketing material you should aggressively motivate your audience to visit your website. This includes your brochures, business cards, flyers, displays and all the stuff you give away for marketing to your audience. As the technologies evolve, mobile devices are a great way to take your offline marketing online. More about QR codes: Businesses discover QR codes as marketing method. Drive your audience from offline to online.
    [Marketing] Social Media: Marketers Chasing Marketers
    The world of marketing is learning that old models, old mindsets and the intents of marketing are changing. As the world adopts “all this social stuff” marketers seem to be chasing other marketers to do the same old thing but with a different tool, social media. What seems to be apparent to consumers but mysterious to marketers is the intent of social media. Marketers tend to use old media methods within social media channels. Users attention for a moment doesn’t necessarily equate to the same intent of the marketer.
    [Marketing] Do Content Marketers Compete?
    recently realized many of the people who agree with this philosophy are also doing content marketing. began to wonder, do content marketers compete?  . In marketing, you may have the same goals as other companies, but if you’re doing content marketing, you really aren’t trying to win the same race. The real victories in web marketing are borne out of collaboration. Inbound marketing is called such because the potential customers come to you. Content Inbound Marketing Marketing andy crestodina competition content marketing inbound marketing SEO
  • JEFF KORHAN  |  MONDAY, MAY 19, 2014
    [Marketing] How Storytelling Makes More than Marketing Come Alive
    Storytelling is one of the cornerstones of sales and marketing, because great stories are memorable, and therefore, readily shared. What I’m going to share with you today is that your business can actually use storytelling as a means for accomplishing goals beyond marketing to shape future events that become signature stories. About the Author:   Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  –  (Wiley)  . Every business interaction with a prospective buyer or customer is a potential story. Photo Credit.
    [Marketing] How to Use Twitter Cards in Social Media Marketing
    How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Related Articles 8 Tips for Managing a Social Media Crisis Don’t Make These 9 Social Media Marketing Mistakes 12 Essential Elements of a Social Media Marketing Strategy. Branding Content Marketing Social Media Social Media Marketing Twitter Social media marketing
  • PAMORAMA  |  SATURDAY, MAY 16, 2015
    [Marketing] 15 Fantastic Books on Social Media Marketing
    Do you want to learn more about social media marketing? New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1.  The New Rules of Marketing & PR David Meerman Scott offers examples of success from organizations around the world. Social Media Marketing Branding Content marketing Social media marketing
    [Marketing] How to Multiply Marketing results the Smart Way? Combine In and Outbound
    When it comes to led generation than “nothing beats the inbound marketing strategy”! Inbound marketing builds you trust before the sale. Studies from the past five years revealed that a seriously executed inbound marketing strategy results in up to 62% lower cost per lead an in an up to 55% higher lead conversion rate. Inbound marketing consists of content creation, content distribution, content marketing, Social Media communication, Lead generation, Lead Nurturing, Lead Conversion, and Closed-Loop Analysis to refine and improve the activities.
    [Marketing] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it. 1. Social media marketing is really hard. Age is irrelevant in social media usage, and life experience is a plus for social media marketers. 4. Argh, no! Um, no. Digg this!
    [Marketing] Inbound Marketing to attract Hedge Fund Investors
    The hedge fund advertising and marketing is set under various restrictions. Here is what hedge funds can’t do for marketing. But wait, with inbound marketing a hedge fund can gain a competitive advantage against others, the smart way! Here are some advantages of inbound marketing for hedge funds: A. Save up to 60% of their marketing budgets. B. Distribute and market your remarkable content through your social media channels. This sets you in the position to know where to increase your engagement to get the most out for your marketing investment.
    [Marketing] Native Advertising: Content Marketing goes Mainstream
    Content Marketing vs Native Advertising. Content marketing is designed to build a relationship with your audience by giving them valuable content that is designed especially for them. Content marketing builds an audience to earn the opportunity to occasionally make offers to buy your products and services. Native advertising is paid content marketing that most likely (but not always) includes a call-to-action for selling products and services. How This Makes for Better Online Marketing. There is a fine line between native advertising and content marketing. Both
    [Marketing] Friday Clicks [Volume 2] | The Best of the Social Media Web
    Friday Clicks social media for marketing social media marketing social media marketing agencies social media marketing blog social media marketing companies social media marketing consultant social media marketing consulting social media marketing firm social media marketing plan social media marketing services social media marketing strategies social media marketing strategy social media optimization what is social media marketingYou know that by now. This will blow you away. Click here ). Click here ).
  • JUGNOO  |  WEDNESDAY, MARCH 28, 2012
    [Marketing] The Problem With Geo Located Marketing
    ?. Location based (or geo-located) marketing continues to receive a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service,  Foursquare is credited with Domino’s Pizza’s UK success  and  smartphone users get ready for augmented reality  to guide their leisure time. For the most part, we’re still being safe and boring when it comes to how we, as marketers, use these geo-location services such as Foursquare and  Gowalla  to drive traffic and sales to our clients and own business. Cross-Platform Marketing. All good stuff. And yet…. and 7 p.m.
  • INBLURBS  |  THURSDAY, JULY 19, 2012
    [Marketing] Why marketers Increase their Social Media Marketing Budgets?
    Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. Recent stats show that those marketers spend less than 20% of their marketing budgets on social media which includes the outreach to target audience on social sites, advertising and maintaining a social media presence. Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012. The most known challenge is to measure social media ROI.
    [Marketing] Studies prove Social Media Marketing lasts longer
    The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. This proves that social media marketing and two way communication lasts longer than ordinary one marketing blasts from yesteryear. Infographic: B2B Social Media Marketing. Social media has proved in the past years that it can bring positive ROI when done right. Some successful examples are Intrepid Travel , Easy Lunch Boxes , SnapRetail just only to name some of them. And that’s good!
    [Marketing] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”? Which content marketing tactics and formats are gaining or losing favor? Relevanza ). 2.
  • JEFF KORHAN  |  MONDAY, APRIL 14, 2014
    [Marketing] How to Use Social Media to Grow Your Email Subscribers
    During my networking at Social Media Marketing World this year I had the opportunity to talk with some of the top experts in the world about Facebook, LinkedIn, Pinterest, Google+, and more. Growing your list should be among your top three objectives for a number of reasons, with one being its ability to convert your social marketing engagement into profitable outcomes. There are a lot of moving parts involved with social media marketing, and all of it is continuously changing. This is why smart marketers are learning there are times when you have to be a little aggressive.
    [Marketing] Visual Storytelling: Business Marketing with Instagram
    Get Weekly Marketing Updates. If you have been wondering why Instagram has become one of the top social media channels the last couple of years — but more important — how you can use it to market your business, then you will want to listen to this episode. She teaches entrepreneurs, business executives, and marketing professionals how to leverage the power of Instagram for business marketing. Sue B., as she likes to be known, naturally embraced Instagram for business marketing when she recognized its capabilities for personalizing any business.
    [Marketing] The Power of Purpose Driven Marketing
    One of the major shifts in marketing that was readily apparent in many of the Super Bowl commercials is creating an emotional connection  with the audience. Big brands are embracing purpose driven marketing because it’s proving to be a powerful differentiator in crowded markets, and for good reason. Marketing Purpose Comes from Within. The reason purpose works to differentiate marketing is it’s not an idea created for a marketing campaign. ” What’s true about your business that is somehow not being reflected in your marketing?
    [Marketing] Facebook Marketing: How to Target the Right People Every Time
    Get Weekly Marketing Updates. Many of us have experimented with Facebook marketing to extend our reach using basic advertising and boosting posts. However, Jon Loomer says reach is overrated, and that there are smarter ways to use your Facebook marketing dollars. Jon shares a number of Facebook marketing best practices in this episode, including how to use the more advanced techniques to save time and focus your advertising budget on the right audience. Jon Loomer believes the first step with any form of marketing is to go after the people that know you.
    [Marketing] What Moneyball Teaches Digital Marketers About Winning
    Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales. The technology and techniques marketers frequently use are outdated, broken, or unscalable.
    [Marketing] How To Improve Your Writing For Social Media (In 140 Characters Or Less)
    LinkedIn Social Media Social Media News Social Media Trends Social Media for Small Business facebook social media marketing twitter blogging Business business blog business blogging des moines social media company des moines social media firm facebook marketing One social media online marketing small business social media social marketing blog social media blog social media des moines social media for small businesses social media iowa social media marketing blog social media marketing company twitter marketingTweet.
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