PAMORAMA | SATURDAY, NOVEMBER 23, 2013
[Marketing] 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral.
INBLURBS | THURSDAY, JULY 19, 2012
[Marketing] Why marketers Increase their Social Media Marketing Budgets?
Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. Recent stats show that those marketers spend less than 20% of their marketing budgets on social media which includes the outreach to target audience on social sites, advertising and maintaining a social media presence. Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012. The most known challenge is to measure social media ROI.
THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 14, 2013
[Marketing] The Relationship Economy Isn’t About Marketing
It has cheapened to the point of insincere and meaningless marketing jargon used as spin to proclaim a desire to serve the interest of customers. The title of the article was “ Marketing revolution: the rise of the relationship economy ” written by Tom LaForge and published in The Guardian. Let’s examine this proclaimed marketing revolution and the rise of the relationship economy. Mr. LaForge then takes the reader into what he believes is the new revolution of marketing, the rise of the relationship economy. Lesson for Business. When it is bad (e.g.
KYLE LACY | MONDAY, APRIL 23, 2012
[Marketing] Moms Are The Ultimate Marketers
Nearly 10 years of experience in marketing, media, and startup business management, meant nothing being thrown into a trade with no training. I’d be lost if not for the strong network of women I had built in the field of motherhood. think marketing professionals face similar challenges. After returning to work post-maternity leave, I realized that my new life at home wasn’t all that different from my life as a marketing consultant. I’ve learned that nothing is one-size-fits-all for any client, mom or child. MarketingMotherhood hit like a ton of bricks.
SPIN SUCKS | TUESDAY, FEBRUARY 28, 2012
[Marketing] Do Content Marketers Compete?
recently realized many of the people who agree with this philosophy are also doing content marketing. began to wonder, do content marketers compete? . In marketing, you may have the same goals as other companies, but if you’re doing content marketing, you really aren’t trying to win the same race. The real victories in web marketing are borne out of collaboration. Inbound marketing is called such because the potential customers come to you. Content Inbound Marketing Marketing andy crestodina competition content marketing inbound marketing SEO
WEBBIQUITY SMM | TUESDAY, JANUARY 19, 2016
[Marketing] 47 Superb Social Media Marketing Stats and Facts
Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Top executives: social media marketing is for thee, but not for me.
GREG VERDINO | WEDNESDAY, OCTOBER 24, 2012
[Marketing] The Red Queen Effect in Marketing
” Given the pace and pervasiveness of change happening everywhere around us — in technology, in culture, in business, in consumer behaviors and expectations, in media and more — I’d imagine that many marketers feel like they’re racing alongside the Red Queen in Looking-Glass world. Writing and rewriting marketing plans in a constant state of flux. More recently, some marketers have embraced a similar shift. Beyond Marketing Agility (or Outpacing the Red Queen). This begs the obvious question: How does a marketer get there?
TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JANUARY 5, 2011
[Marketing] Best Internet Marketing Posts of 2010
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. General Online Marketing. Today, I turn 30.
CONVINCE & CONVERT | MONDAY, SEPTEMBER 28, 2015
[Marketing] 3 Marketing Metrics for Savvy Content Marketers
Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer. Your ROI is what proves the value of your marketing strategy. Bounce Rates.
CONVERSIONATION | MONDAY, FEBRUARY 4, 2013
[Marketing] Why We Still Fight Over Social Media and Content Marketing
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. I was pleasantly surprised to see that many people using content marketing (as I do) wrote similar posts taking a critical look at the evolutions in content marketing. Many people still use content marketing without a clear purpose. And the same goes for social media (marketing). Let’s take content marketing, for instance. Brand marketers.
WEBBIQUITY SMM | MONDAY, JULY 1, 2013
[Marketing] 5 Top Online Marketing Trends for the Rest of 2013
Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Mobile marketing will continue to grow. Guest post by Alice Jenkins of How2become.
JEFF KORHAN | THURSDAY, MARCH 8, 2012
[Marketing] Mobile Marketing with 2d Codes
That spells opportunity for businesses that have a mobile marketing strategy. Success with Mobile Marketing. Success with mobile marketing starts with understanding your customers and then implementing an appropriate strategy. Although some marketers are known to embrace new technologies without first considering their full impact on the consumer. Notwithstanding the buzz surrounding QR codes’ ineffective applications have chilled some of the enthusiasm for their use as mobile marketing triggers. Mobile marketing should always consider consumer context.
THE REALTIME REPORT | MONDAY, MARCH 24, 2014
[Marketing] 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts
Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing important to their 2014 plans. The top benefits of realtime marketing [Evergage survey] So what does realtime marketing really mean to marketers? Are marketers seeing tangible benefits from realtime marketing?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MARCH 11, 2015
[Marketing] 12 Secrets of the Human Brain to Use in Marketing
Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective. Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation
IDACONCPTS | SATURDAY, MARCH 7, 2015
[Marketing] Three Ways To Enhance Your Marketing Campaign
As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. 1. One of the greatest things you can do to enhance your marketing campaign is to connect with leaders in your industry. This can be one of the most effective forms of marketing for you, especially since it’s word-of-mouth advertising.
THE REALTIME REPORT | THURSDAY, DECEMBER 27, 2012
[Marketing] How To Use Influencer Marketing To Launch A New Product
This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Recently I spoke with 10 marketing and communications pioneers who have built strong influencer programs over the last year. Driving awareness for product launches, events and brand initiatives is a common marketing objective. Learn more at [link].
DANNY BROWN | THURSDAY, MAY 15, 2014
[Marketing] Is Your Marketing the PITS?
When I took my marketing degree back in 2001, part of the course was learning about the Four P’s of Marketing – Product, Price, Place and Promotion. These terms have been the mainstay of marketing since the 1950?s, Borden published an article called The Concept of the Marketing Mix , although the actual phrase The Four P’s was coined by E. Marketers have used the Four P’s to plan marketing campaigns, measure and gauge how well something will be received. The best marketers know how to persuade people that their ideas are worth listening to.
SHERRILYNNE STARKIE | SATURDAY, AUGUST 10, 2013
[Marketing] Infographic: B2B content marketing trends
Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Featured Headline Marketing Content marketing infographic Information graphics Source: Ambassador. Related posts: Infographic: colour and logo design. Twitter for companies. Does Facebook affect your brain? PLEASE LIKE MY FACEBOOK PAGE. Related articles.
SPIN SUCKS | TUESDAY, FEBRUARY 24, 2015
[Marketing] How to Get Creative with Influencer Marketing
By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd. Here’s how to stand out from the crowd with your influencer marketing campaigns. Standout Influencer Marketing: Giveaways Giveaways are one of the most inexpensive ways to gain exposure for your brand.
JEFF KORHAN | SUNDAY, JANUARY 20, 2013
[Marketing] 12 Business Marketing Trends and Better Practices for 2013
As a small business , you will have to respond to these business marketing trends to keep your business relevant in 2013. As a business owner or manager, the suggested personal marketing practices will prove to be valuable for helping you to better implement them for maximum business marketing benefit. Business Marketing Trends and Practices. #1 – Original Content is Highly Valued. The personal perspective that you provide is what makes any type of content marketing original. Personal Marketing Practices. #7 – Surprise Your Audience.
PAMORAMA | SUNDAY, MARCH 23, 2014
[Marketing] 25 Excellent Content Marketing Tools for Your Brand
Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . 5. Content Marketing Analytics and Tracking Tools. Use these tools to track engagement and analyze the effectiveness of your distributed marketing content. 1. Content Curation Tools.
WEBBIQUITY SMM | THURSDAY, MAY 21, 2015
[Marketing] 10 Top Marketing Thought Leaders in Social Media
If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Below is my list in response to the question: “Tell me the top ten marketing people you would follow on social media, those people that you think are the top ‘thought leaders’ in the marketing space today?” Biro is an acknowledged thought leader at the intersection of HR, social media and marketing. But—what if you had to answer on the spot? Meghan M.
SPIN SUCKS | TUESDAY, OCTOBER 16, 2012
[Marketing] The Complete Marketing Communications Measurement Guide
While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. The very first thing you need to do is figure out why you’re using social media and how it integrates with the rest of your marketing and communications. It used to be you’d have to wait a full year to gain any metrics on whether or not your marketing and communications worked. The Spin Sucks community is an interesting one. love that. Starting a Business. And I was right.
FIREBELLY | MONDAY, OCTOBER 12, 2015
[Marketing] Top 9 LinkedIn Social Media Marketing Groups
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world. Social Media Marketing 2.1. Learn more ].
WEBBIQUITY SMM | SATURDAY, AUGUST 18, 2012
[Marketing] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. What marketing technique generates leads with the highest close ratio? Mobile Marketing.
WEBBIQUITY SMM | WEDNESDAY, JANUARY 2, 2013
[Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? But why?
PUZZLE MARKETER | FRIDAY, AUGUST 17, 2012
[Marketing] Interesting Marketing Trends of Small Businesses [Infographic]
What are the most used marketing tactics used by small businesses? Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? View the Small Business, Big Impact marketing infographic below: Via: Bolt Insurance. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media email marketing event marketing online advertising print advertising small business social media website
JEFF KORHAN | FRIDAY, NOVEMBER 28, 2014
[Marketing] Visual Storytelling: Business Marketing with Instagram
Get Weekly Marketing Updates. If you have been wondering why Instagram has become one of the top social media channels the last couple of years — but more important — how you can use it to market your business, then you will want to listen to this episode. She teaches entrepreneurs, business executives, and marketing professionals how to leverage the power of Instagram for business marketing. Sue B., as she likes to be known, naturally embraced Instagram for business marketing when she recognized its capabilities for personalizing any business.
SPIN SUCKS | MONDAY, AUGUST 8, 2011
[Marketing] Public Relations vs. Marketing
You see, I believe a few things: Public relations (not publicity) can and should be measured to sales results; Public relations professionals need to gain some basic marketing skills or our industry will become defunct; Public relations is the very best place for content development because we are, after all, writers; and. Really good marketing copy is essential for any organization that wishes to engage with visitors to its Web site, blog, Facebook page, etc., But marketing in not PR. Public Relations vs. Marketing originally appeared on Spin Sucks on August 8, 2011.
MINDJUMPERS | FRIDAY, NOVEMBER 30, 2012
[Marketing] Content Marketing: Hunting The Visual Gold [Infographic]
This is a truth most marketers have already realised. The five pillars of visual marketing. In our daily work with content marketing, we focus on how to create content that fits the context. But it also conveys one overall truth about content marketing you need to understand to fully benefit from the potential of social networks: “All visual content falls short if it serves no purpose. Are you already turning your content marketing into visual gold? We would love to hear your take on visual content marketing!
JEFF KORHAN | WEDNESDAY, AUGUST 27, 2014
[Marketing] Communicate a Bigger Vision with Content Marketing
If your marketing could only accomplish one thing, what would it be? If conversion happens on your website, you want your marketing to take buyers there. Marketing used to open doors. What makes content marketing so much more powerful than traditional marketing is that it can convince people your business is the one for them. These days your content marketing and social media accomplish this, or should. How clearly does your your online marketing communicate what your business can do for its customers? Then what happens? It starts with a vision.
DANNY BROWN | SATURDAY, NOVEMBER 30, 2013
[Marketing] Does Influence Marketing Have a Future?
So why did a publication like Forbes receive such criticism, and what does the discounting of influencer results like the one on Forbes mean for influence marketing in general? It’s also one of the reasons that an influence marketing survey from earlier this year of over 1,300 professionals highlighted the need for more accurate and informed data analysis, versus the approach currently taken by social scoring platforms. Is Influence Marketing Losing Its Clout? So what does this mean for influence and influence marketing moving forward? by Haydn Shaughnessy.
SPIN SUCKS | MONDAY, AUGUST 27, 2012
[Marketing] Five Things Bacon Can Teach Us About Content Marketing
This cultural phenomenon didn’t take shape overnight and there are hidden secrets to bacon’s success that can be applied to a content marketing strategy. Five Things Bacon Can Teach Us About Content Marketing. Have a problem with a boring, or less than flattering marketing message? Like a good content marketing strategy, bacon is always top-of-mind. This should be the goal of your content marketing efforts. Jason Miller is the social media manager at Marketo and a regular contributor to the Modern B2B Marketing Blog. Necessary? Useful and entertaining?
MINDJUMPERS | THURSDAY, JUNE 14, 2012
[Marketing] A Guide to Marketing on Tumblr
As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Best Practise Cases Community Management Marketing & Communication Social Media Social Network Tips Blogging Branding marketing on Tumblr Tumblr for brandsTweet Have you established a brand presence on the blogging platform Tumblr ? If not, you should consider the opportunity of tapping into an exciting platform where there is a chance that people already are talking about you. Tumblr’s functionalities. Set a strategy. Become a valuable asset.
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
[Marketing] Social Media Marketing Metrics Explained
Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. Social media marketing metrics explained. Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analyticsHowever, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations.
PUSHING SOCIAL | WEDNESDAY, OCTOBER 21, 2015
[Marketing] Why Most Marketing Strategies Fail
Many marketers are huddled with their teams and analytic reports for 2016 planning. Some marketers will be happy with their progress so far this year. Others are concerned with the lack of success from their marketing program. The most frustrating thing about marketing planning is not knowing why a strategy is struggling. Listen in below: Show Notes and Transcripts We have the show notes and transcripts of this episode of The Marketing Huddle here. Blog Strategy Content Marketing StrategyThe 4th Quarter is here.
DIRECT MARKETING OBSERVATIONS | FRIDAY, APRIL 17, 2015
[Marketing] What’s the Sweet Spot for Content Marketing?
As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. What I do know is that the content marketing game is drastically shifting. It could be hit and miss. We choose to consume it and marketers “hope” you consume it. content marketing digital marketing That content?
MINDJUMPERS | THURSDAY, NOVEMBER 26, 2015
[Marketing] Make Your Digital Marketing Matter
Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. It’s not just about content marketing; it’s about meaningful engagement and relevant experiences throughout the customer journey. Also we’ve previously made this little checklist for content marketeers entitled Branded Content: 6 Things To Remember before Publishing which might come in handy. Similar Posts: Video is The New King of Content Marketing.
KYLE LACY | MONDAY, APRIL 16, 2012
[Marketing] 3 Unconventional Pinterest Marketing Ideas
But even if your product doesn’t lend itself to impulse purchases, Pinterest can still be an invaluable tool to fuel other aspects of your marketing. As a marketer, it means you can get in front of a diverse audience even if you don’t have a major following yet. By understanding all aspects of your target audience, you’ll be able to speak their language when it comes time to do your own marketing. Use language and imagery that’s relevant to your marketing. Bio: Allison Carter is the director of communications at Roundpeg, an Indianapolis marketing agency.
DANNY BROWN | TUESDAY, AUGUST 27, 2013
[Marketing] Why Context Marketing Should Already Be Happening
So, the latest buzzword in the online space is “context marketing”, or the ability to look into the context of what your customers want and deliver on that need. And so we have another cool word to join the lexicon of other cool marketing buzzwords in the online space – content marketing , advocacy marketing , persona marketing and, yes, influence marketing (guilty of that one). Context in Marketing is Nothing New. Probably the best example of context marketing is an email drip campaign. Insights context marketing hype
SOCIAL MARKETING FORUM | SATURDAY, AUGUST 18, 2012
[Marketing] Four Multi-Channel and Touchpoint Marketing Models
Most marketers are starting to integrate their marketing channels. While in multi-channel marketing the focus is still often on the channels, touchpoint marketing provides alternatives that revolve around individual customer and prospect touchpoints. nice depiction of the typical multi-channel marketing is this graphic [.]. B2B marketing touchpoint marketing touchpointsBetter late than never. However, simple integration will not be enough.
JANET FOUTS | TUESDAY, DECEMBER 30, 2014
[Marketing] Just get us the Millennials! #Marketing #Fail
“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Simply basing marketing on demographics alone is simplistic and patronizing. Let’s take a more mindful approach to marketing, especially through social media. Instead of spray and pray marketing, think about who your market really is regardless of age. They’re social.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 19, 2010
[Marketing] The 4 C’s of B2B Marketing
We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix. The term “marketing mix became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s.
MINDJUMPERS | TUESDAY, NOVEMBER 27, 2012
[Marketing] The Importance of Content Marketing When Building SEO Strategies [Infographic]
Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place. 94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.
INBLURBS | FRIDAY, JUNE 1, 2012
[Marketing] B2B Marketing Social Networks for more Business Leads
Social Media Marketing has been one of the successful marketing strategies for marketers and companies online in recent years. There are some major social media communities and emerging social media communities that can help business to improve their marketing strategies online. These social media networks help in providing b2b marketing solutions and generate quality marketing tips for new business online. Top 6 social networks for B2B marketing solutions. There are quite a few social networks that help in providing b2b marketing solutions.
PAMORAMA | SATURDAY, AUGUST 24, 2013
[Marketing] Content Marketing: How to Measure Its Effectiveness [Infographic]
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. While some large companies like Sears, Coca-Cola, and Kraft have quickly caught on to content marketing and are able to accurately measure and leverage their results, it’s not always easy to quantify the value of a piece of content. Figure out which content marketing metrics you want to measure and why. Likes. Traffic.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 9, 2014
[Marketing] Where does Google+ fit into your B2B Marketing plans? [infographic]
Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks If not, you could be missing out on a great opportunity to grow your audience. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.
SHERRILYNNE STARKIE | THURSDAY, JANUARY 26, 2012
[Marketing] Email marketing goes social
Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. The survey showed that fewer that one in five email marketers actually include social sharing buttons within their content. Considering the exceptionally high performance results for newsletters that include social sharing buttons ( an average click-through-rate (CTR) 115% higher), you’d wonder why more email marketers are jumping into social. Brands use social for PR.
JUGNOO | WEDNESDAY, DECEMBER 11, 2013
[Marketing] Pinterest Increases Market “Share”
Gigya.com reports that Pinterest has increased it’s market share of overall sharing destinations by 4%, with Twitter gaining 6% in Q3. Pinterest Increases Market “Share” originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license. The post Pinterest Increases Market “Share” appeared first on Jugnoo Blog. Facebook’s percentage drops 9% from last quarter. Reference File: [link]. Social Media Social Media Management Social Media Presence pinterest sharing destinations
WEBBIQUITY SMM | TUESDAY, AUGUST 12, 2014
[Marketing] The Complete Guide to Google+ for B2B Marketing [Infographic]
This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. This infographic below will have you on track to G+ B2B marketing success. About the author: Dave LJ is a financial expert who also studies and writes about social media’s use in business and marketing efforts. Google+ Social Media Marketing Dave Landry Google infographics Guest post by Dave Landry. But it doesnt have to be that way. Need more details? No sweat!
JEFF KORHAN | MONDAY, APRIL 28, 2014
[Marketing] New Marketing: Personalize What You Automate
One of the primary responsibilities of every sales and marketing professional is developing warm relationships with customers. About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley) . In the days before computers, we made it a habit to learn about the personal lives of our customers , including their families, pets, hobbies, leisure activities, and favorite sports teams. That seems to be where everything often stops – and it shouldn’t. The Goal is To Honor Every Relationship.
PAMORAMA | SATURDAY, FEBRUARY 8, 2014
[Marketing] Buyer Personas: The Keys to Content Marketing
One of the basic tenets of marketing is to define your target customer. You need to learn about what your audience values, the problems they’re trying to solve, and where they are in their decision-making process in order to give them what they’re looking for and address their needs through content marketing. Developing buyer personas creates 3 primary advantages for marketers: They improve the return (ROI) on strategic marketing activities. Most companies have limited marketing funds that have to be allocated to many marketing initiatives.
PAUL GILLIN | THURSDAY, JANUARY 6, 2011
[Marketing] Social Marketing Hangover
I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Social media marketing can never match the hype that has been heaped on it for the last three years, so it must go through a correction stage. As poorly conceived or badly executed social marketing campaigns begin to take their toll, people will naturally blame the tools. Social marketing is hard.
JEFF KORHAN | MONDAY, JULY 14, 2014
[Marketing] 3 Content Marketing Planning and Productivity Tips
As we cross the annual midpoint, many businesses experience a transition period , making this an ideal time to assess marketing effectiveness to make the necessary adjustments for finishing the year strong. Planning and productivity is always relevant, because time is the one obstacle small businesses most frequently give for failing to consistently build their content marketing assets. If you put your attention to applying some of these practices, you will regain control of your day, your content marketing , and your business. The truth is planning gives back time.
THE RELATIONSHIP ECONOMY | THURSDAY, NOVEMBER 29, 2012
[Marketing] 4 Principles Of NextGen Marketing
Marketing no longer controls the message or the media. The control has shifted to the masses and now marketing methods must change to meet the demands of NextGen buyers. NextGen marketing efforts will focus on social methods which enhance opportunities to engage with buyers. NextGen marketing efforts will also focus on insuring that the message is in context to what buyers care about. NextGen marketing is about who, when, where, why, what and how suppliers engage with buyers. NextGen marketing represents a philosophical shift about the purpose of marketing.
SPIN SUCKS | MONDAY, DECEMBER 8, 2014
[Marketing] Five Best Practices for Start-Up Content Marketing
By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing. However, the content marketing strategy should not be focused exclusively on the project being developed. This company develops excellent software for inbound marketers.
JEFF KORHAN | TUESDAY, MAY 27, 2014
[Marketing] State of The Social Marketing Industry
2014 Social Marketing Industry Report by Michael Stelzner. We’re almost at the midpoint for this year, making this an ideal time to assess your social marketing efforts and reallocate resources as necessary. To give you some benchmarks, I’ll be sharing research results from the 6th Annual Social Media Marketing Industry Report from Michael Stelzner and our friends at Social Media Examiner. This is a hefty 50-page report that provides interesting insights from the responses of over 2,800 marketers like you and me. When it comes to Google+, I’m confident of two things.
UNSPOKEN | MONDAY, OCTOBER 15, 2012
[Marketing] Fitting The Social Media Cube into a Round Marketing Strategy
What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach. Their argument is that, in today’s marketing world, too many disciplines try to stand alone.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 8, 2010
[Marketing] 11 B2B Marketing Predictions for 2011
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Enjoy! Email this to a friend?
WEBBIQUITY SMM | TUESDAY, OCTOBER 16, 2012
[Marketing] 87 More Vital Social Media Marketing Facts and Stats for 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Marketing Pilgrim ). 2. Marketing Charts ).
SMALL BUSINESS MAVERICKS | WEDNESDAY, MARCH 6, 2013
[Marketing] Why Pull Marketing Works
There are two ways that small businesses go about marketing online. Push Marketing is when you push yourself in front of your prospects and offer them a come-on or a sales pitch. Many companies have used this type of marketing for many years. Most marketing in the 20th century falls into the category of Push Marketing. Television advertising is Push Marketing. are all forms of Push Marketing. Essentially, Push Marketing is marketing you engage in by interrupting people and trying to sell them something.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 6, 2011
[Marketing] The End of Traditional Marketing
And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. It’s about the death of traditional marketing. Advertising Buzz Marketing Data Mining Innovation Interactive Marketing Media Social Media Social Networking Earned Media Owned Media Paid Media POEM Social InsightsPaid, owned and earned media.
SPIN SUCKS | MONDAY, NOVEMBER 23, 2015
[Marketing] Thanksgiving Marketing Statistics You’ll Gobble About
What I can do is provide you with some fun-filled Thanksgiving marketing facts to help pass your time with friends and family while celebrating this holiday weekend. How to Use the Thanksgiving Marketing Facts. Thanksgiving Marketing Turkey Talk. ” Linda: “Oh Lucy, you sound more and more like your mother every day” Why does this matter or having anything to do with Thanksgiving marketing? Obviously no discussion of Thanksgiving marketing would be complete without talk of Black Friday. By Laura Petrolino. Where did November go?
JEFF KORHAN | MONDAY, MARCH 19, 2012
[Marketing] 3 Hyperlocal Marketing Success Factors
While they may not be familiar with the term hyperlocal marketing , successful local businesses have learned it is essential to their continued prosperity. However, location is just one piece of the hyperlocal marketing puzzle. Thus, successful hyperlocal marketing is a sequential process. Traditional marketing focuses on the needs and wants of customers. It’s the crux of hyperlocal marketing. How do you accomplish this – with content marketing that provides relevant solutions for your local community. It’s one thing to be local.
SPIN SUCKS | THURSDAY, JANUARY 28, 2016
[Marketing] Content Marketing Most Certainly is Not Dead
Content marketing is dead! Content marketing doesn't work! The post Content Marketing Most Certainly is Not Dead appeared first on Spin Sucks. by Danny Brown Related Stories To Have a Content Marketing Strategy or Not…That is the Question Checking Out VR Content The Future of Content Marketing is Now. We have content shock! Sure, we're at a point of saturation, but Gartner calls this the trough of disillusionment. Gini Dietrich describes why we are here and what we need to do to make it to the slope of enlightenment in the Gartner Hype Cycle.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, NOVEMBER 8, 2013
[Marketing] Your Marketing Strategy Needs to Keep Pace with Digital Culture
But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Because of these challenges, we often see brands looking to digital marketing to move the engagement and revenue needles in the right direction. We can no longer envision “big ideas” and creative marketing without the support of big data. Not much.
CONVERSIONATION | THURSDAY, MAY 1, 2014
[Marketing] Content marketing strategy beyond the first degree(s): value chains
Each successful content marketing strategy is a social and connected content marketing strategy by definition. I’m not just talking about the areas where social media marketing and even social business overlap with content marketing. I’m even not just talking about the need to work with audiences of audiences in an era where everything is (getting) […]. Content marketing Ram Charan
INBLURBS | MONDAY, MARCH 7, 2011
[Marketing] Easy Inbound Marketing for Real Estate Agents
Here is where inbound marketing comes into place! Inbound marketing is the marketing strategy that focuses on getting found by customers when they are researching for products or services online which you also have to offer. With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Analysis. Marketing takeaway tip: Don’t try to sell your real estate in those channels above. Flickr.
MY CREATIVE TEAM THINKING | THURSDAY, DECEMBER 13, 2012
[Marketing] Weird Marketing Tips
Is it just me, or have marketers everywhere all gotten on the “Weird Tips” train? Sometimes seemingly bad marketing teaches us some lessons that can be used in our own communications programs. Advertising Marketing Promotion advertising communication marketingMy business partner and I were joking about this the other day, after we kept seeing these “Weird Tricks & Tips” ads show up in our Facebook feeds. These play off the headlines one is likely to see in a tabloid newspaper. Tabloids raised headline writing for response to high art.
FIREBELLY | MONDAY, MAY 14, 2012
[Marketing] Instagram Marketing: 5 Must-Reads
Here are your 5 must-reads on Instagram marketing that we don’t want you to miss. The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity. Awesome Examples of Instagram Marketing From Real Brands. Marketing Lessons Learned From Facebook’s Acquisition of Instagram. Marketers should take a cue from Facebook’s move and apply the following tips. Creative Ways to Use Instagram for Marketing. Ways B2B Marketers Can Take Advantage of Instagram. Here we outline 4 ways B2B marketers can use Instagram. That’s too bad.
UNSPOKEN | THURSDAY, DECEMBER 6, 2012
[Marketing] Holiday Marketing Tips for Small Businesses
It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays. Let’s explore some types of internet marketing that retailers can use during the holidays: · Email. Email marketing is far and away one of the most common ways that retailers promote sales and specials during the holidays. If your company wants to utilize email marketing strategies, it’s important to be careful not to alienate your customers. Strategic Marketing of Managing Expectations.
PAMORAMA | MONDAY, FEBRUARY 16, 2015
[Marketing] How to Promote Your Event With Social Media Marketing
Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years. Despite this, social media marketing reigns supreme when it comes to getting as many people as possible interested in your event. Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. Thumbnail courtesy of Mercury News How to Promote Your Event With Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
JEFF KORHAN | SUNDAY, FEBRUARY 3, 2013
[Marketing] Native Advertising: Content Marketing goes Mainstream
Content Marketing vs Native Advertising. Content marketing is designed to build a relationship with your audience by giving them valuable content that is designed especially for them. Content marketing builds an audience to earn the opportunity to occasionally make offers to buy your products and services. Native advertising is paid content marketing that most likely (but not always) includes a call-to-action for selling products and services. How This Makes for Better Online Marketing. There is a fine line between native advertising and content marketing. Both
SPIN SUCKS | MONDAY, MARCH 9, 2015
[Marketing] Where Does Content Marketing Belong?
By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to marketers because it helps generate leads? Does it belong to a new role—the content marketer—so it can apply a very specific skill set? concept discussed in great detail in Marketing in the Round , digital communications must exist to break those silos down and let content marketing belong to the entire organization. The content marketing role should be defined on skill set and not on department.
PAMORAMA | MONDAY, NOVEMBER 11, 2013
[Marketing] 37 of the Best Facebook Page Apps for Brand Marketing
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. Here are 37 of the top Facebook apps on the market, ranging from design and customization to creating engagement with polls to blogging and video integration. Branding Facebook Marketing Social Media Social Media Marketing Social media marketing
MR. RYAN CONNORS | TUESDAY, FEBRUARY 19, 2013
[Marketing] Social Media Marketing Needs a Purpose
It is an overlooked fact in when talking about Social Media Marketing that there needs to be a specific purpose to your efforts. Thousands of e-books are sold explaining all of the ‘secrets to social media marketing ’. Marketing is comprised of campaigns and all marketing campaigns have a goal or end result that they are trying to achieve. fast food chain running a marketing campaign for $1 cheeseburgers has a goal of attracting more customers to buy a $2 coke to go with that burger. Your social media marketing campaign should have an equally definable goal.
SPIN SUCKS | WEDNESDAY, MAY 13, 2015
[Marketing] The Four Skills Digital Marketers Need Today
By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. Today, 90 percent of marketers don’t feel equipped to navigate the digital landscape, but in my research I found that 93 percent of marketing jobs require a digital skill set. While the latter may not be possible for anyone, here’s what you need to do to stay competitive with other digital marketers.
SMALL BUSINESS MAVERICKS | THURSDAY, DECEMBER 1, 2011
[Marketing] What Is Conversational Marketing?
“Conversational marketing” is a term that has been around for about as long as the Internet. The idea is based on the concept that markets are conversations. The “markets are conversations” concept was discussed in a book published in 1999, “The Cluetrain Manifesto.” ” According to its authors, markets have always been conversations, except for that period in the 20th century dominated by mass media. If you don’t treat them as such, then you will lose in the age of conversational marketing.
WEBBIQUITY SMM | TUESDAY, JULY 14, 2015
[Marketing] 31 Sensational Social Media Marketing and PR Stats and Facts
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Unfortunately, strategy and measurement are cited as the top two challenges faced by social media marketers.
INBLURBS | TUESDAY, DECEMBER 13, 2011
[Marketing] Inbound Marketing for B2B to Replace Old School Marketing Methods
A new study the MarketingSherpa’s 2012 B2B Marketing Benchmark Report: Research and Insights on Attracting and Converting the Modern B2B Buyers shows that B2B firms still rely on tried-and-true tactics that have driven their lead generation programs in the past. They actively embrace marketing ways like website optimization, email marketing, paid search – PPC marketing, social media, search engine optimization SEO, marketing automation and virtual events – webinars. Smaller businesses can increase their online activities through inbound marketing.
ADAM SHERK | TUESDAY, JUNE 29, 2010
[Marketing] The Most Overused Buzzwords and Marketing Speak in Press Releases
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. So here are the most overused buzzwords and marketing speak in press releases, based on the number of times they appear in releases currently archived on PRWeb. What would you love to see stricken from marketing speak forever? Some classics in there.
CONVERSIONATION | FRIDAY, JULY 22, 2011
[Marketing] Social CRM and Return on Marketing: Customer Life Cycle Value
No marketing activity is an island. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. This does not mean you should only invest in CRM, integration, data and the most cost efficient forms of marketing (and business). But, even without that, it’s time to make the difference by having a smart marketing approach that’s human, data-driven and social. It’s important to know your Return On Marketing Investment.
JUGNOO | TUESDAY, APRIL 1, 2014
[Marketing] Social Marketing: Is Instagram Bigger Than Twitter?
Subscriber growth has been flat and even though ad revenues have been robust, Twitter is trying to make the platform more appealing and “user friendly” for social marketing purposes. That’s worth a heck of a lot as both public companies compete to increase their market value and grow their advertising revenue.” The post Social Marketing: Is Instagram Bigger Than Twitter? Resources Social CRM Social Media instagram social marketing Twitter Nielsen: Tops of 2013. Let’s add photo-tagging. ” – Forbes.com - Twitter is Killing Itself.
KYLE LACY | TUESDAY, FEBRUARY 7, 2012
[Marketing] 3-Step Guide to Content Marketing Conversions
As 2012 kicks into high gear, I can’t help but notice the focus on content marketing has intensified. If your company is just getting started with content marketing there are three things you must know: 1. Content marketing is a strategy not a tactic. If you are throwing this task on top of an already overworked marketing manager, you are setting yourself up for failure. Essentially, your content marketing conversion rate hinges on the answer to these questions: Value proposition – How strongly does your value proposition come across to your visitors?
PAMORAMA | SATURDAY, MARCH 14, 2015
[Marketing] How to Learn Social Media Marketing: 15 Blogs for Beginners
Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities. Sharing endless streams of promotional content isn''t marketing - it''s spamming. 20 social media marketing blogs you should be reading in 2015 This is an unordered list — all of these blogs are packed with helpful information. 1. Buffer Social Media Marketing Branding engagement Marketing strategy Social media marketing
PAMORAMA | SUNDAY, MAY 20, 2012
[Marketing] 15 Informative 2012 Marketing Infographics
Infographics Marketing Social Media StatsWe live in the age of data. The The information collected by the world’s databases grows by an astounding 40% annually. How we collect, harness, and use this content shapes our lives — our work, our relationships, everything. One way to make the fire hose of information more understandable is to use visual representations, which is why [.].
PUSHING SOCIAL | THURSDAY, JANUARY 22, 2015
[Marketing] How To Help Your Struggling Content Marketing Leader
Your marketing strategy is built on producing, repurposing, and promoting high-quality content. Content Management content marketing Something isn’t working. This content is responsible for generating sales-qualified leads and your sales team is getting antsy. The end of the month is approaching and your carefully constructed editorial calendar still lacks finished content. What’s happening?
JEFF KORHAN | MONDAY, APRIL 21, 2014
[Marketing] How Content Marketing Prepares Buyers to Sign On The Line
Need a reason to embrace content marketing? Your content marketing can remove those obstacles. Use your content marketing and social media to remove these three obstacles, and more. #1 – Help Buyers Understand How You Can Help Them. Use your content marketing to help them recognize they have a problem. Because our content marketing helped them understand there are no shortcuts to doing things right. (#1 above). Your content marketing will sell more business if you design it to be helpful. People tend to fear what they do not understand.
MR. RYAN CONNORS | MONDAY, FEBRUARY 11, 2013
[Marketing] 12 Google Plus Events Marketing Tips
It can be quite beneficial for marketing, as it can help you to reach a larger segment of your audiences than you might be able to reach with other outlets. Here, we will look at some of the best tips for using Google Plus Events for your business and your marketing needs. 1. You should always make sure that you make the most of video and photos during any marketing effort. 12 Google Plus Events Marketing Tips is a post from Mr Ryan Connors Blog. Business Marketing Strategies and Tactics Social Media event marketing event marketing tips google plus events
CONVERSIONATION | SATURDAY, AUGUST 13, 2011
[Marketing] Marketing 3.0: How Marketing Gurus Catch Up With Old Realities
Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: Marketing 3.0, also known as human-centric marketing (or as I [.]. Marketing theory Opinion human-centric marketing Marketing 3.0 From Products to Customers to the Human Spirit”. It is essentially about how customers should not be looked upon as consumers but as “as complex, emotional, value-driven and multi-dimensional human beings”. Philip Kotler
INBLURBS | THURSDAY, JULY 5, 2012
[Marketing] 5 Jobs for Tomorrow’s Marketing Team
If you want to see the future of marketing, just take a look at recent job postings. Bureau of Labor Statistics expects marketing payrolls to swell by at least 13 percent between 2010 and 2020. This week, I asked more than 30 marketing and recruiting specialists what they see in the industry’s employment future. Cotton and others I interviewed see companies recruiting a Marketing Integration Planner in the future, or someone that would identify ways to deliver a single marketing message, campaign or branding effort across multiple digital channels.
MINDJUMPERS | FRIDAY, SEPTEMBER 16, 2011
[Marketing] 64 Inspiring Facebook Marketing Techniques [infographic]
Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities. The infographic has eight different categories with 64 marketing techniques in total. However, you probably don’t need that many, but you have to remember that it’s crucial for you to choose something that relates to your brand and overall marketing strategy. Companies’ Use of Content Marketing Is On the Rise [infographic].
DANNY BROWN | TUESDAY, JUNE 3, 2014
[Marketing] Six Easy Metrics to Measure an Influence Marketing Campaign
Measurement is one of social media’s key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. There are two core metrics that brands need to measure in any influence marketing campaign. Every marketing campaign, whether online or offline, succeeds primarily for one main reason – the perception of that campaign and the buy-in of the audience. Influence influence marketing metrics Investment. Product.
JEFF KORHAN | MONDAY, FEBRUARY 10, 2014
[Marketing] 3 Steps to Building Your Content Marketing Mission Statement
As content marketing begins to go mainstream, it is now essential to make it better. If you are unclear about the role of content for driving your marketing efforts, reread the first chapter of Built-In Social: Essential Social Marketing Practices for Every Small Business. However, in addition to attracting the attention of buyers, your content marketing should also be designed to directly influence profitable customer actions. . In fact, if your content does not lead to profitable outcomes, then you are not practicing content marketing. How about you?
MOBILEGROOVE | FRIDAY, APRIL 13, 2012
[Marketing] Learning From Leading Marketers & Markets To Map Mobile Strategy
Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies. From C-Level execs and pioneers to brand marketers who are finding their way as they confront (and conquer) the challenges of mobile, their observations and accomplishments are the focus on my new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In many ways, that is great for marketers.
ARI HERZOG | TUESDAY, MAY 27, 2014
[Marketing] Stop Dividing Marketing and Media
Why are we creating schisms in marketing and media? Digital marketing. New marketing. Online marketing. Social marketing. Social media marketing. If you stop and think about it, what is the difference between digital marketing and social media marketing — vs marketing itself? If you call yourself a digital marketing consultant then I suggest you are a marketing consultant. Marketing Media culture Digital media. New media. Online media. Social media. The list goes on. It’s still a tool. Simplify.
SOCIAL MARKETING FORUM | MONDAY, APRIL 4, 2011
[Marketing] 7 Social Marketing Insights
I've gathered 7 insights (at least I hope they're insightful) to share on social marketing. B2C marketing Brand marketing Content marketing Relationship marketing Social media marketing brand marketing relationship marketing social marketing social media marketing tips & tricks
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, NOVEMBER 22, 2011
[Marketing] How To Monitor Your Three Essential Internet Marketing Strategies
Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. This three-fold plan appears to be a timeless marketing approach on the net, but how do you know you’re succeeding in these areas? Internet Marketing Social MediaThis is a guest post by Andy Havard. Utilizing Internet video.
WEBBIQUITY SMM | MONDAY, AUGUST 5, 2013
[Marketing] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
JEFF KORHAN | MONDAY, MAY 19, 2014
[Marketing] How Storytelling Makes More than Marketing Come Alive
Storytelling is one of the cornerstones of sales and marketing, because great stories are memorable, and therefore, readily shared. What I’m going to share with you today is that your business can actually use storytelling as a means for accomplishing goals beyond marketing to shape future events that become signature stories. About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley) . Every business interaction with a prospective buyer or customer is a potential story. Photo Credit.