MINDJUMPERS | TUESDAY, FEBRUARY 12, 2013
[Marketing] How to use Traditional Marketing Styles in Online Marketing
She has worked in marketing and advertising in Chicago for the last 5 years. Marketing has long since moved thoroughly into the digital age and become an entire industry unto itself within the context of the internet and worldwide web. However, despite more than 15 years of at first slow and later explosive digital growth, the current 70+ billion dollars spent per year on online marketing are a tiny fraction of the mainstream advertising/marketing industry’s annual spending of over 600 billion dollars. The basics of marketing still apply.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 2, 2011
[Marketing] The Marketing Technologist: Time has Come!
Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker. Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. No related posts.
JANET FOUTS | WEDNESDAY, OCTOBER 2, 2013
[Marketing] Advertising Is Not Content Marketing
And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. And their market knows what to expect from them. In fact, they probably know more about their market than you do. If you drop your “cut and paste” marketing piece on them and insist they use your phrasing it doesn’t ring true and the readers bounce.
AGGREGAGE | TUESDAY, FEBRUARY 10, 2015
[Marketing] Why B2B Marketers are Flocking to Native Advertising in 2015
The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. We’ve been reading many of the same stats as most B2B Marketers that compare banner ads versus native ads: Native ads are outperforming banners. It can be either a sponsored article or can be a content marketing asset like a white paper, recorded webinar, etc. Why is that?
PAMORAMA | SATURDAY, JANUARY 18, 2014
[Marketing] Measuring Your Content Marketing Success [Infographic]
Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. The team at Brandpoint , a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success. How do you measure content marketing? 1. Longer visit duration.
WEBBIQUITY SMM | WEDNESDAY, DECEMBER 11, 2013
[Marketing] 18 of the Best Content Marketing Strategy Guides of 2013
Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year. by GO Marketing.
MINDJUMPERS | WEDNESDAY, JANUARY 14, 2015
[Marketing] Marketing Predictions for 2015
The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Marketing Communications at LinguaLinx. Marketing technology specifically marketing automation and analytics performs, will play an increasingly important role in the planning, creation, and distribution of content.
JEFF KORHAN | FRIDAY, MARCH 2, 2012
[Marketing] Digital Marketing for Small Business
Digital marketing is nearing a point of critical mass, one that will take most small businesses by surprise. Digital marketing involves the free exchange of valuable information in the form of interchangeable energy – and that is no doubt going to change forever how we all do business. Change and Digital Marketing Leadership. It was not long ago that all small business marketing was accomplished in a tangible, non-digital format. The earliest forms of digital marketing were television and radio. There are two reasons for this. That’s a promise.
MY CREATIVE TEAM THINKING | TUESDAY, SEPTEMBER 28, 2010
[Marketing] Content Marketing 2.0
Content marketing has been all the rage for a couple of years now. No longer is it enough to market your own content. Since I started blogging in 2005, I have tried to find and showcase the best possible resources on advertising, marketing, PR and social media as a service to my readers. bookmark to: Blogs Content Curation Content Marketing Content Marketing 2.0But now it is time to change the game. You need to become a content curator if you plan to stay ahead of the slavering pack. Why curate content? This pays off for the curator as well. Symbiotic, no?
MINDJUMPERS | FRIDAY, SEPTEMBER 16, 2011
[Marketing] 64 Inspiring Facebook Marketing Techniques [infographic]
Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities. The infographic has eight different categories with 64 marketing techniques in total. However, you probably don’t need that many, but you have to remember that it’s crucial for you to choose something that relates to your brand and overall marketing strategy. Companies’ Use of Content Marketing Is On the Rise [infographic].
WEBBIQUITY SMM | MONDAY, MAY 24, 2010
[Marketing] 11 Myths of Social Media Marketing
Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it. 1. Social media marketing is really hard. Age is irrelevant in social media usage, and life experience is a plus for social media marketers. 4. Argh, no! Um, no. Digg this!
UNSPOKEN | MONDAY, OCTOBER 15, 2012
[Marketing] Fitting The Social Media Cube into a Round Marketing Strategy
What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach. Their argument is that, in today’s marketing world, too many disciplines try to stand alone.
SOCIAL MARKETING FORUM | MONDAY, APRIL 4, 2011
[Marketing] 7 Social Marketing Insights
I've gathered 7 insights (at least I hope they're insightful) to share on social marketing. B2C marketing Brand marketing Content marketing Relationship marketing Social media marketing brand marketing relationship marketing social marketing social media marketing tips & tricks
UNSPOKEN | THURSDAY, DECEMBER 6, 2012
[Marketing] Holiday Marketing Tips for Small Businesses
It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays. Let’s explore some types of internet marketing that retailers can use during the holidays: · Email. Email marketing is far and away one of the most common ways that retailers promote sales and specials during the holidays. If your company wants to utilize email marketing strategies, it’s important to be careful not to alienate your customers. Strategic Marketing of Managing Expectations.
INBLURBS | MONDAY, FEBRUARY 21, 2011
[Marketing] Mobile Marketing Goes Online?
Not so long ago marketers were excited at the prospects of a new tool: online marketing. Suddenly the whole world was connected and marketers had unleashed an animal. Not only did online marketing become actual work for which companies had to employ staff or a specialized agency, but now clients, customers and consumers could also praise or bash their brands, products and services. This posed, and still poses, considerable challenges for marketers. Enter from stage left: mobile marketing! Do you know the marketing effectiveness of your website?
GREG VERDINO | WEDNESDAY, OCTOBER 24, 2012
[Marketing] The Red Queen Effect in Marketing
” Given the pace and pervasiveness of change happening everywhere around us — in technology, in culture, in business, in consumer behaviors and expectations, in media and more — I’d imagine that many marketers feel like they’re racing alongside the Red Queen in Looking-Glass world. Writing and rewriting marketing plans in a constant state of flux. More recently, some marketers have embraced a similar shift. Beyond Marketing Agility (or Outpacing the Red Queen). This begs the obvious question: How does a marketer get there?
KYLE LACY | MONDAY, APRIL 23, 2012
[Marketing] Moms Are The Ultimate Marketers
Nearly 10 years of experience in marketing, media, and startup business management, meant nothing being thrown into a trade with no training. I’d be lost if not for the strong network of women I had built in the field of motherhood. think marketing professionals face similar challenges. After returning to work post-maternity leave, I realized that my new life at home wasn’t all that different from my life as a marketing consultant. I’ve learned that nothing is one-size-fits-all for any client, mom or child. MarketingMotherhood hit like a ton of bricks.
SPIN SUCKS | TUESDAY, NOVEMBER 18, 2014
[Marketing] Plan Your Content Using a Marketing Funnel
”) and have followed the marketing funnel to do so. The Marketing Funnel In the marketing funnel, there is a lot of content you can create for each step in the buying decision. At the very top, of course, is how people find out about you: The social networks, blogging, search engine optimization, email marketing, and other types of content you might produce. The post Plan Your Content Using a Marketing Funnel appeared first on Spin Sucks. By Gini Dietrich Do you plan your content? But I have a big goal to be much more intentional in the coming year.
IDACONCPTS | MONDAY, JULY 8, 2013
[Marketing] The Importance of Healthy Internet Marketing Strategies
As an online marketer I get contacted on a daily basis by potential clients from around the world. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. Chris, Kilbourn, Founder and CEO of Utah-based Tofu Marketing , explains it well: “You’ll never hear us throw around the term ‘traffic’ as though it is the be-all and end-all of Internet marketing. Instead, we are an online marketing agency that focuses on sending qualified leads to your website.” Can you buy us a couple email lists?
FIREBELLY | MONDAY, MAY 14, 2012
[Marketing] Instagram Marketing: 5 Must-Reads
Here are your 5 must-reads on Instagram marketing that we don’t want you to miss. The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity. Awesome Examples of Instagram Marketing From Real Brands. Marketing Lessons Learned From Facebook’s Acquisition of Instagram. Marketers should take a cue from Facebook’s move and apply the following tips. Creative Ways to Use Instagram for Marketing. Ways B2B Marketers Can Take Advantage of Instagram. Here we outline 4 ways B2B marketers can use Instagram. That’s too bad.
PAMORAMA | SATURDAY, NOVEMBER 8, 2014
[Marketing] Don’t Make These 9 Social Media Marketing Mistakes
Social media marketing should be part of your strategy. Marketers place a very high value on social media: according to a study by Social Media Examiner , 92% of them report that social media is important for their business, up from 86% in 2013. But But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Simply setting up an account or sending out some tweets is not enough to make social media marketing a viable part of your marketing strategy. Mistakes Businesses Make on Social Media 1.
PAMORAMA | SATURDAY, MAY 16, 2015
[Marketing] 15 Fantastic Books on Social Media Marketing
Do you want to learn more about social media marketing? New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. The New Rules of Marketing & PR David Meerman Scott offers examples of success from organizations around the world. Social Media Marketing Branding Content marketing Social media marketing
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, SEPTEMBER 27, 2011
[Marketing] What Moneyball Teaches Digital Marketers About Winning
Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales. The technology and techniques marketers frequently use are outdated, broken, or unscalable.
WEBBIQUITY SMM | WEDNESDAY, JANUARY 2, 2013
[Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? But why?
PAMORAMA | SUNDAY, MAY 19, 2013
[Marketing] 7 Facebook Marketing Case Studies
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. Facebook Marketing Case Studies is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. HubSpot. Drive customer engagement and generate more leads.
SMALL BUSINESS MAVERICKS | SUNDAY, FEBRUARY 6, 2011
[Marketing] Is E-mail Marketing More Effective Than Social Media Marketing?
» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. There are many businesses that are now finding that a mix of the two, that is, social media and e-mail marketing, to be very effective.
JEFF KORHAN | FRIDAY, FEBRUARY 27, 2015
[Marketing] Content Warfare: Writing a Marketing Anthem
Get Weekly Marketing Updates. That’s just one of the many content marketing takeways you can expect. Ryan Hanley is the Vice President of Digital Marketing for TrustedChoice.com, a national lead generation platform delivering over 7,000 leads a month to insurance agents across the country. Your Brand Story is a Marketing Anthem. One of the challenges for content marketers today, and presumably for the foreseeable future, is content marketing is a practice that is largely misunderstood. Listen to the Episode Below (0:40:16). Download. iTunes.
CONVERSTATIONS | WEDNESDAY, AUGUST 13, 2014
[Marketing] Best Practices of Email Marketing
Here are some of the best guides, tactics, and practices of email marketing that can help you build a better business presence by and because of your email practice: Email Marketing Checklist from Smart Passive Income -A checklist of 10 things you should be doing with your email marketing, with great tips and screenshots. 10 Ways to Build Your Email List – the Right Way from Duct Tape Marketing – One of the reasons we have email lists is to generate qualified leads. Best Practices of Email Marketing is a post from: ConverStations.
THE RELATIONSHIP ECONOMY | SATURDAY, MARCH 19, 2011
[Marketing] Is Integrated Marketing Achievable in Social Media?
According to the American Marketing Association, integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”. Unfortunately, Social Media is impossible to control and many an integrated marketing campaign has fallen flat or been shot down by some YouTube revelation. Things move way too fast in social media for a long-term integrated marketing program to be as predictable as the profession may claim.
JEFF KORHAN | FRIDAY, NOVEMBER 28, 2014
[Marketing] Visual Storytelling: Business Marketing with Instagram
Get Weekly Marketing Updates. If you have been wondering why Instagram has become one of the top social media channels the last couple of years — but more important — how you can use it to market your business, then you will want to listen to this episode. She teaches entrepreneurs, business executives, and marketing professionals how to leverage the power of Instagram for business marketing. Sue B., as she likes to be known, naturally embraced Instagram for business marketing when she recognized its capabilities for personalizing any business.
SAYING IT SOCIAL | THURSDAY, FEBRUARY 19, 2015
[Marketing] Weather-Based Marketing
How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on. Marketing #blizzard2015 Advertising Google AdWords marketing Real Time Marketing Weather
DANNY BROWN | SATURDAY, MAY 5, 2012
[Marketing] The Because of Cause Marketing
However, another way that companies can become more socially responsible is via cause marketing, which is becoming a lot more mainstream and visible. Some figures from IAB show why cause marketing is becoming something business can’t ignore any longer: 71% of consumers are giving as much (or more) as they were before the economy dipped. As you can see, cause marketing isn’t just good business ethics, it’s good business sense too. The Because of Cause Marketing. Is your local community one that can work with a cause marketing mindset? Consumers are smart.
DANNY BROWN | TUESDAY, SEPTEMBER 2, 2014
[Marketing] Why We Shouldn’t Confuse Real Time Marketing with Data Driven Marketing
While the goods being sold were a great mix, and kept the bakery successful, it was what the owner did to keep it that way that interested me (and probably instilled the first concept of marketing to my subconscious). Real-Time Marketing or Old School Initiative? It received praise from various publications, and was used by many social media consultants as the dawn of real-time marketing. While there’s no doubt it was a masterful stroke of quick thinking and marketing on the day, it was more than just that. Real-Time Marketing, Before Social Media.
KYLE LACY | MONDAY, APRIL 16, 2012
[Marketing] 3 Unconventional Pinterest Marketing Ideas
But even if your product doesn’t lend itself to impulse purchases, Pinterest can still be an invaluable tool to fuel other aspects of your marketing. As a marketer, it means you can get in front of a diverse audience even if you don’t have a major following yet. By understanding all aspects of your target audience, you’ll be able to speak their language when it comes time to do your own marketing. Use language and imagery that’s relevant to your marketing. Bio: Allison Carter is the director of communications at Roundpeg, an Indianapolis marketing agency.
MINDJUMPERS | TUESDAY, MAY 3, 2011
[Marketing] How To Use Facebook For Marketing
Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Use some of Facebook’s targeting capabilities such as Ads or Sponsored Stories as a marketing tool. This includes advice on integrating Facebook with your marketing efforts, making a good tone of voice and creating content that is sharable and social in nature. 1. Engage your fans.
JEFF KORHAN | MONDAY, JULY 22, 2013
[Marketing] Using Content Marketing to Teach Your Community
As the practice of content marketing goes mainstream , it is inevitable that it will be used in ways that undermine the very thing that makes it work – educating your audience. Want to make your content marketing better? This will help to ensure your content marketing delivers value worthy of the attention of your audience. Begin thinking of yourself as a teacher instead of a marketer. That mindset will change your content marketing for the better. Does your content marketing create desire? Make that your content marketing mantra.
SPIN SUCKS | MONDAY, MARCH 9, 2015
[Marketing] Where Does Content Marketing Belong?
By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to marketers because it helps generate leads? Does it belong to a new role—the content marketer—so it can apply a very specific skill set? concept discussed in great detail in Marketing in the Round , digital communications must exist to break those silos down and let content marketing belong to the entire organization. The content marketing role should be defined on skill set and not on department.
DANNY BROWN | TUESDAY, NOVEMBER 4, 2014
[Marketing] Why Context Marketing is Nothing New
So, the latest buzzword in the online space is context marketing , or the ability to look into the context of what your customers want and deliver on that need. And so we have another cool word to join the lexicon of other cool marketing buzzwords in the online space – content marketing , advocacy marketing, persona marketing and, yes, influence marketing (guilty of that one). But here’s the thing – if you’re not already a “context marketer”, you need to ask yourself what kind of marketer you’ve been so far.
WEBBIQUITY SMM | MONDAY, DECEMBER 16, 2013
[Marketing] 12 (of the) Best Content Marketing Infographics of 2013
Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? What are some of the best tools and resources to help marketers create compelling infographics? Infographics About Content Marketing. Infographic: How to make your online content more interesting by leaderswest Digital Marketing Journal. Content Marketing And Its Impact On Your Business (Infographic) by Business2Community. Pam is a content marketing rockstar.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 9, 2010
[Marketing] B2B Marketing: Trust + Community = ROI
Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. This is actually good news for the B2B Marketer. Building demand for their unique point of view. Tweet This!
DIRECT MARKETING OBSERVATIONS | TUESDAY, FEBRUARY 4, 2014
[Marketing] The State of Digital Marketing 2014
Thanks to the folks over at Web Marketing 123 for this Infographic. digital marketing digital
WEBBIQUITY SMM | TUESDAY, APRIL 23, 2013
[Marketing] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. ’ Yawn.
JEFF KORHAN | MONDAY, JULY 14, 2014
[Marketing] 3 Content Marketing Planning and Productivity Tips
As we cross the annual midpoint, many businesses experience a transition period , making this an ideal time to assess marketing effectiveness to make the necessary adjustments for finishing the year strong. Planning and productivity is always relevant, because time is the one obstacle small businesses most frequently give for failing to consistently build their content marketing assets. If you put your attention to applying some of these practices, you will regain control of your day, your content marketing , and your business. The truth is planning gives back time.
PAMORAMA | SUNDAY, NOVEMBER 3, 2013
[Marketing] Essential Content Marketing Editorial Calendar Template Every Marketer Can Use
It is vital to plan, manage, and optimize your content marketing initiatives. . But despite the overwhelming trend toward content marketing and measuring its effectiveness , most brands haven’t addressed content on either a strategic or tactical level. Content marketing projects have lots of moving parts that come together at different times to form cohesive campaigns. It’s Along with creating buyer personas (profiles of the personalities in your target audience), an editorial calendar significantly impacts your content marketing success.
SPIN SUCKS | MONDAY, DECEMBER 8, 2014
[Marketing] Five Best Practices for Start-Up Content Marketing
By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing. However, the content marketing strategy should not be focused exclusively on the project being developed. This company develops excellent software for inbound marketers.
JEFF KORHAN | MONDAY, FEBRUARY 10, 2014
[Marketing] 3 Steps to Building Your Content Marketing Mission Statement
As content marketing begins to go mainstream, it is now essential to make it better. If you are unclear about the role of content for driving your marketing efforts, reread the first chapter of Built-In Social: Essential Social Marketing Practices for Every Small Business. However, in addition to attracting the attention of buyers, your content marketing should also be designed to directly influence profitable customer actions. . In fact, if your content does not lead to profitable outcomes, then you are not practicing content marketing. How about you?
JANET FOUTS | TUESDAY, DECEMBER 30, 2014
[Marketing] Just get us the Millennials! #Marketing #Fail
“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Simply basing marketing on demographics alone is simplistic and patronizing. Let’s take a more mindful approach to marketing, especially through social media. Instead of spray and pray marketing, think about who your market really is regardless of age. They’re social.
SPIN SUCKS | TUESDAY, OCTOBER 16, 2012
[Marketing] The Complete Marketing Communications Measurement Guide
While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. The very first thing you need to do is figure out why you’re using social media and how it integrates with the rest of your marketing and communications. It used to be you’d have to wait a full year to gain any metrics on whether or not your marketing and communications worked. The Spin Sucks community is an interesting one. love that. Starting a Business. And I was right.
SPIN SUCKS | TUESDAY, APRIL 28, 2015
[Marketing] Four Secrets of Successful Hashtag Marketing
By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. The Four Cs of Hashtag Marketing In general, hashtags are used in four different ways: Conversation Categories Contests Communication Use the four Cs of hashtag marketing when deciding if and when the use of a hashtag fits into your communications strategy. So think of this just as you would content marketing in other forms. There are endless ways to create brand specific hashtag marketing contests.
PAMORAMA | SUNDAY, JUNE 30, 2013
[Marketing] The Top Benefits of Social Media Marketing [Infographic]
89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing. 69% of marketers use social media to gather marketplace intelligence.
WEBBIQUITY SMM | SATURDAY, AUGUST 18, 2012
[Marketing] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. What marketing technique generates leads with the highest close ratio? Mobile Marketing.
YMARKETINGMATTERS | FRIDAY, JANUARY 10, 2014
[Marketing] Best Tips for Successful Social Media and Digital Marketing in 2014
Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. know first hand that so many businesses (1) struggle with human and financial resources for social media and digital marketing and (2) find it confusing to choose the most important and effective tactics with limited resources. Email List and Email Marketing.
THE REALTIME REPORT | MONDAY, MARCH 24, 2014
[Marketing] 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts
Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing important to their 2014 plans. The top benefits of realtime marketing [Evergage survey] So what does realtime marketing really mean to marketers? Are marketers seeing tangible benefits from realtime marketing?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 14, 2012
[Marketing] Why Digital Marketers Need to Get More Personal
As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. The potential of personalized online marketing, when done well, is enormous—and for that reason, it’s a compelling sell. But personalization isn’t just marketing hype. It makes sense.
CONVERSIONATION | MONDAY, FEBRUARY 4, 2013
[Marketing] Why We Still Fight Over Social Media and Content Marketing
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. I was pleasantly surprised to see that many people using content marketing (as I do) wrote similar posts taking a critical look at the evolutions in content marketing. Many people still use content marketing without a clear purpose. And the same goes for social media (marketing). Let’s take content marketing, for instance. Brand marketers.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 12, 2011
[Marketing] Social Media Marketing and Darwin: Evolution or Irrelevance
Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? Marketers can no longer program consumers with advertising; instead, now your imperative is to attract people through unique content and authentic brand experiences. Remember: There was a time when no one was email-marketing. Army Chief of Staff.
INBLURBS | FRIDAY, JUNE 8, 2012
[Marketing] How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO
Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services. seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%! Main content marketing objectives of marketers are: • Establish thought leadership. Understanding how it fits in overall marketing strategy.
MINDJUMPERS | TUESDAY, NOVEMBER 27, 2012
[Marketing] The Importance of Content Marketing When Building SEO Strategies [Infographic]
Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place. 94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.
CONVERSIONATION | SATURDAY, AUGUST 13, 2011
[Marketing] Marketing 3.0: How Marketing Gurus Catch Up With Old Realities
Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: Marketing 3.0, also known as human-centric marketing (or as I [.]. Marketing theory Opinion human-centric marketing Marketing 3.0 From Products to Customers to the Human Spirit”. It is essentially about how customers should not be looked upon as consumers but as “as complex, emotional, value-driven and multi-dimensional human beings”. Philip Kotler
CONVERSTATIONS | WEDNESDAY, NOVEMBER 23, 2011
[Marketing] Content Marketing Examples from Home Depot
Like anything, there’s probably some gray area about what is and isn’t “content marketing” – though if you read Joe Pulizzi or attend the Content Marketing Institute via RSS (I do both), then the picture is a little more clear. This practice is closer to spam than content marketing. Content Marketing Examples from Home Depot is a post from: ConverStations. You just finished reading Content Marketing Examples from Home Depot ! Marketing Content Marketing Customer Home Depot ServiceConsider leaving a comment!
WAXING UNLYRICAL | WEDNESDAY, MARCH 4, 2015
[Marketing] Give Your Content Marketing a Human Face
Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Yes, Yes, effective content marketing will aid your company in search engine optimization, support inbound marketing, and generate more sales leads, but marketing support is just the tip of the iceberg. Content marketing and becoming human. Effective content marketing gives your company a human face, and makes it more appealing, engaging, and trustworthy.
SHERRILYNNE STARKIE | THURSDAY, JANUARY 26, 2012
[Marketing] Email marketing goes social
Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. The survey showed that fewer that one in five email marketers actually include social sharing buttons within their content. Considering the exceptionally high performance results for newsletters that include social sharing buttons ( an average click-through-rate (CTR) 115% higher), you’d wonder why more email marketers are jumping into social. Brands use social for PR.
SOCIAL MARKETING FORUM | SATURDAY, AUGUST 18, 2012
[Marketing] Four Multi-Channel and Touchpoint Marketing Models
Most marketers are starting to integrate their marketing channels. While in multi-channel marketing the focus is still often on the channels, touchpoint marketing provides alternatives that revolve around individual customer and prospect touchpoints. nice depiction of the typical multi-channel marketing is this graphic [.]. B2B marketing touchpoint marketing touchpointsBetter late than never. However, simple integration will not be enough.
CONVERSIONATION | THURSDAY, MAY 1, 2014
[Marketing] Content marketing strategy beyond the first degree(s): value chains
Each successful content marketing strategy is a social and connected content marketing strategy by definition. I’m not just talking about the areas where social media marketing and even social business overlap with content marketing. I’m even not just talking about the need to work with audiences of audiences in an era where everything is (getting) […]. Content marketing Ram Charan
INBLURBS | FRIDAY, JUNE 1, 2012
[Marketing] B2B Marketing Social Networks for more Business Leads
Social Media Marketing has been one of the successful marketing strategies for marketers and companies online in recent years. There are some major social media communities and emerging social media communities that can help business to improve their marketing strategies online. These social media networks help in providing b2b marketing solutions and generate quality marketing tips for new business online. Top 6 social networks for B2B marketing solutions. There are quite a few social networks that help in providing b2b marketing solutions.
JEFF KORHAN | WEDNESDAY, AUGUST 27, 2014
[Marketing] Communicate a Bigger Vision with Content Marketing
If your marketing could only accomplish one thing, what would it be? If conversion happens on your website, you want your marketing to take buyers there. Marketing used to open doors. What makes content marketing so much more powerful than traditional marketing is that it can convince people your business is the one for them. These days your content marketing and social media accomplish this, or should. How clearly does your your online marketing communicate what your business can do for its customers? Then what happens? It starts with a vision.
PAMORAMA | SATURDAY, FEBRUARY 8, 2014
[Marketing] Buyer Personas: The Keys to Content Marketing
One of the basic tenets of marketing is to define your target customer. You need to learn about what your audience values, the problems they’re trying to solve, and where they are in their decision-making process in order to give them what they’re looking for and address their needs through content marketing. Developing buyer personas creates 3 primary advantages for marketers: They improve the return (ROI) on strategic marketing activities. Most companies have limited marketing funds that have to be allocated to many marketing initiatives.
SMTHREE | MONDAY, FEBRUARY 14, 2011
[Marketing] Social Media Marketing by the numbers
We succeed or fail as marketers on a case-by-case basis – sometimes by design, sometimes by chance. So, how do we wrap our hands around this ever evolving world of social media marketing? And, if this is true, how does that affect how we – as marketers – reach people? When you market on Facebook you are targeting the heaviest users – the ones who will see your posts, and will see your ads and will like your page. It is still a cluttered marketing world and social media just increases the noise. – Lewis Carroll. Statistics! Brand.
SPIN SUCKS | WEDNESDAY, MARCH 25, 2015
[Marketing] Marketing Automation: Fact or Fiction
By Alex Miller If your company is struggling to find a balance between quantity and quality in its marketing plan, marketing automation may provide a solution. Marketing automation systems are experiencing a surge in popularity; in fact, 84 percent of the top companies in the U.S. are using or plan to use marketing automation in 2015. And marketing automation isn’t just for the big corporate behemoths, either. Ninety-two percent of smaller businesses state they plan to make room in their marketing budget for it.
JEFF KORHAN | WEDNESDAY, DECEMBER 7, 2011
[Marketing] The Cardinal Rule of Content Marketing
That’s the role of content marketing. ” The cardinal rule of content marketing is this: Create messaging that is clear, tight, and rich with details that resonate with your audience. Communicating with clarity is a skill that successful content marketers share. Awareness content marketing How-To Marketing Online Marketing Search Optimization Small Business Trends cardinal rule customers Jeff Korhan marketing nails prospectsConsumers today are looking for answers – solutions that solve their problems without compromise.
PAMORAMA | SATURDAY, JUNE 1, 2013
[Marketing] Social Media is Key to B2B Content Marketing [Report]
91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. recent study conducted by the Content Marketing Institute and Marketing Profs confirms that content marketing remains a top priority for B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy. But This is the first in a series of posts about how to use content to market online and via social media.
WEBBIQUITY SMM | TUESDAY, JANUARY 13, 2015
[Marketing] 19 More Outstanding Social Media Marketing Guides
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Image credit: KISSmetrics. Thank goodness!).”
PAMORAMA | SUNDAY, MARCH 23, 2014
[Marketing] 25 Excellent Content Marketing Tools for Your Brand
Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . 5. Content Marketing Analytics and Tracking Tools. Use these tools to track engagement and analyze the effectiveness of your distributed marketing content. 1. Content Curation Tools.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 28, 2010
[Marketing] Influencers vs Advocates in B2B Marketing
According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. They are non partial and therefore they write about many firms. Tweet This!
SPIN SUCKS | TUESDAY, FEBRUARY 24, 2015
[Marketing] How to Get Creative with Influencer Marketing
By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd. Here’s how to stand out from the crowd with your influencer marketing campaigns. Standout Influencer Marketing: Giveaways Giveaways are one of the most inexpensive ways to gain exposure for your brand.
MINDJUMPERS | FRIDAY, NOVEMBER 30, 2012
[Marketing] Content Marketing: Hunting The Visual Gold [Infographic]
This is a truth most marketers have already realised. The five pillars of visual marketing. In our daily work with content marketing, we focus on how to create content that fits the context. But it also conveys one overall truth about content marketing you need to understand to fully benefit from the potential of social networks: “All visual content falls short if it serves no purpose. Are you already turning your content marketing into visual gold? We would love to hear your take on visual content marketing!
WEBBIQUITY SMM | MONDAY, JULY 1, 2013
[Marketing] 5 Top Online Marketing Trends for the Rest of 2013
Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Mobile marketing will continue to grow. Guest post by Alice Jenkins of How2become.
PAMORAMA | SATURDAY, NOVEMBER 23, 2013
[Marketing] 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral.
SPIN SUCKS | THURSDAY, MARCH 3, 2011
[Marketing] The Two Faces of Marketing
Beth Harte is a seasoned marketing and communications thought leader, author, and speaker with a passion for excellence and a pragmatic mind for business and results-oriented outcomes. When Gini Dietrich asked me to share a version of my tongue-in-cheek 9 Truths About Marketers post on Spin Sucks , I responded with a resounding “heck, yeah!” If there is an industry where spin runs rampant—it is marketing. The first challenge comes from the fact that marketers come in all shapes and sizes. Some end up being great marketers and others… not so much.
GREG VERDINO | TUESDAY, JUNE 26, 2012
[Marketing] Are You a Middle Finger Marketer?
If there’s a corollary to the maxim, “there’s no sound sweeter than the sound of your own name,” it’s probably, “there’s no sight sweeter to a brand marketer than the sight of her own logo.” How is it possible that the airline can justify an advertising (sorry – sports marketing) spend of this magnitude but can’t justify spending that same budget to make the customer experience better? Sorry people, but this is “middle finger marketing. ” Am I saying that all traditional marketing is bad?
SPIN SUCKS | MONDAY, MAY 14, 2012
[Marketing] Marketing in the Round is Here!
We already knew we think alike, putting business goals ahead of anything else through our marketing and communication programs. Introducing Marketing in the Round. For the past several years, both Geoff and I have been working pretty hard (through our respective companies and with our teams) with clients to break down organizational silos, integrate all of the marketing disciplines, figure out where social media fits into the bigger picture, and measure the results. Marketing in the Round describes how to do all of these things. Marketing in the Round.
JEFF KORHAN | MONDAY, APRIL 28, 2014
[Marketing] New Marketing: Personalize What You Automate
One of the primary responsibilities of every sales and marketing professional is developing warm relationships with customers. About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley) . In the days before computers, we made it a habit to learn about the personal lives of our customers , including their families, pets, hobbies, leisure activities, and favorite sports teams. That seems to be where everything often stops – and it shouldn’t. The Goal is To Honor Every Relationship.
INBLURBS | WEDNESDAY, FEBRUARY 8, 2012
[Marketing] Why you should avoid Social Media Marketing
And I will tell you from my point of view: Social media marketing for small businesses can increase their brand awareness and reach massively. Everywhere in the net small businesses are trying to get a piece of the social media marketing pie and acting nervously to not get left behind. Businesses which do not have their email communication under control and are not able to respond very quick, or better in real time, do not need to think about social media marketing yet. Social media is a great way to step into two way conversation with recent and future customers.
MINDJUMPERS | WEDNESDAY, APRIL 4, 2012
[Marketing] 2012 Social Media Marketing Industry Report
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Commonly used social media services : Here we get to look at different tools marketers are currently using as well as looking to learn more about in future.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 9, 2014
[Marketing] Where does Google+ fit into your B2B Marketing plans? [infographic]
Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks If not, you could be missing out on a great opportunity to grow your audience. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.
JEFF KORHAN | FRIDAY, DECEMBER 5, 2014
[Marketing] Pinterest Marketing: How to Build Sustainable Website Traffic
Get Weekly Marketing Updates. You’ll learn that Pinterest marketing really is quite simple to learn, and powerful for both attracting and sustaining more relevant traffic to your website. However, your objective from a marketing standpoint is to make your visiual content discoverable by the customers or communities your business serves. Now you know why smart businesses are reconnecting with Pinterest marketing to build sustainable traffic to their websites. How is your business planning to use Pinterest marketing? Listen to the Episode Below (0:33:56).
GEOFF LIVINGSTON | TUESDAY, SEPTEMBER 25, 2012
[Marketing] Vulcan Marketing
Why, why, why create yet another type of marketing? It’s just a metaphor for emotionless marketing without personality, a danger we face in the age of marketing automation. Vulcan marketing refers tongue in cheek to an over-focus on big data driven algorithms, automated paths, statistical decision making and content decisions. The beauty of Spock’s character — half Vulcan and half human — were his struggles to embrace humanity, much like today’s marketers. It’s not that marketing automation is bad. Image by Bohman.
IDACONCPTS | SATURDAY, MARCH 7, 2015
[Marketing] Three Ways To Enhance Your Marketing Campaign
As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. 1. One of the greatest things you can do to enhance your marketing campaign is to connect with leaders in your industry. This can be one of the most effective forms of marketing for you, especially since it’s word-of-mouth advertising.
SPIN SUCKS | MONDAY, AUGUST 27, 2012
[Marketing] Five Things Bacon Can Teach Us About Content Marketing
This cultural phenomenon didn’t take shape overnight and there are hidden secrets to bacon’s success that can be applied to a content marketing strategy. Five Things Bacon Can Teach Us About Content Marketing. Have a problem with a boring, or less than flattering marketing message? Like a good content marketing strategy, bacon is always top-of-mind. This should be the goal of your content marketing efforts. Jason Miller is the social media manager at Marketo and a regular contributor to the Modern B2B Marketing Blog. Necessary? Useful and entertaining?
IDACONCPTS | SATURDAY, OCTOBER 18, 2014
[Marketing] What is Market Research?
There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. Quantitative Market Research. The main types of qualitative research are focus groups (e.g. face-to-face, dyads, triads, etc.)
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, NOVEMBER 8, 2013
[Marketing] Your Marketing Strategy Needs to Keep Pace with Digital Culture
But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Because of these challenges, we often see brands looking to digital marketing to move the engagement and revenue needles in the right direction. We can no longer envision “big ideas” and creative marketing without the support of big data. Not much.
DANNY BROWN | SATURDAY, NOVEMBER 30, 2013
[Marketing] Does Influence Marketing Have a Future?
So why did a publication like Forbes receive such criticism, and what does the discounting of influencer results like the one on Forbes mean for influence marketing in general? It’s also one of the reasons that an influence marketing survey from earlier this year of over 1,300 professionals highlighted the need for more accurate and informed data analysis, versus the approach currently taken by social scoring platforms. Is Influence Marketing Losing Its Clout? So what does this mean for influence and influence marketing moving forward? by Haydn Shaughnessy.
JEFF KORHAN | TUESDAY, MARCH 6, 2012
[Marketing] Facebook Marketing – The 16% Solution?
Awareness Community Marketing Online Marketing Selling Social Business Technology ads advertising EdgeRank Facebook Google Jeff Korhan marketing search solution . You just launched your Facebook business page and are excited that you have crossed the threshold of 100 fans. How many of them do you suppose will see your next post? About 16. That’s right. Facebook has acknowledged what many of us have known for quite some time – and they have even quantified it. Only 16% of those who Like your Facebook page will see what you publish in their newsfeed.
PUSHING SOCIAL | THURSDAY, FEBRUARY 26, 2015
[Marketing] Will Content Marketing Work For Your Business?
You are probably under tremendous pressure to invest in content marketing. But, smart CMOs understad that marketing strategy isn’t set by popularity polls. Sure Seth Godin says “Content Marketing is the Only Market Left.” Provocative soundbites work for SlideShare presentations but they aren’t the building blocks of a sound marketing strategy. content marketing but Seth Godin isn’t briefing the CEO. You are.
JEFF KORHAN | SUNDAY, JANUARY 20, 2013
[Marketing] 12 Business Marketing Trends and Better Practices for 2013
As a small business , you will have to respond to these business marketing trends to keep your business relevant in 2013. As a business owner or manager, the suggested personal marketing practices will prove to be valuable for helping you to better implement them for maximum business marketing benefit. Business Marketing Trends and Practices. #1 – Original Content is Highly Valued. The personal perspective that you provide is what makes any type of content marketing original. Personal Marketing Practices. #7 – Surprise Your Audience.
CONVERSIONATION | WEDNESDAY, JUNE 8, 2011
[Marketing] Inbound Marketing versus Outbound Marketing: a Pointless Debate
Since several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound perspective. Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and that includes tactics and channels such as social media marketing, SEO, SEA, blog marketing and content marketing. Outbound marketing is basically [.]. Blog Connected marketing customer-centricity HubSpot inbound marketing outbound marketing
SPIN SUCKS | TUESDAY, MARCH 24, 2015
[Marketing] Tools for Mobile Marketing Strategy Success
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. The Mobile Marketing Future The ability to create a sound mobile marketing strategy is the present and the future. Google App Analytics Applications are one thing not to overlook in a mobile marketing strategy.
PAMORAMA | SUNDAY, JUNE 16, 2013
[Marketing] A Beginners Guide to Content Marketing [Plus Infographic]
Content marketing has changed the way consumers research and buy your products. In the traditional sales funnel , consumers begin with a set of potential brands and methodically reduce them to make a purchase decision: McKinsey points out that today’s consumer decision-making process is circular : There are 4 key phases in which marketers can either succeed or fail when a consumer has been triggered to buy something: Initial consideration (thinking about known brands). This is why content marketing is key. What is content marketing? Content marketing is hot.
JUGNOO | FRIDAY, MARCH 16, 2012
[Marketing] Business Marketing Lessons from SXSW
This is a lesson the Jugnoo team learned from our recent adventures at SXSW Interactive, and based on what we saw we thought we’d share with you some ways that businesses of all sizes can get a competitive marketing advantage—online and off. Three members from the Jugnoo marketing team (myself included) built key relationships with people and generated interest in our product through our love of the company. Business Marketing Lessons from SXSW originally appeared on Jugnoo Social CRM and Social Marketing Blog - making your business social under a Creative Commons license.
THE RELATIONSHIP ECONOMY | THURSDAY, NOVEMBER 29, 2012
[Marketing] 4 Principles Of NextGen Marketing
Marketing no longer controls the message or the media. The control has shifted to the masses and now marketing methods must change to meet the demands of NextGen buyers. NextGen marketing efforts will focus on social methods which enhance opportunities to engage with buyers. NextGen marketing efforts will also focus on insuring that the message is in context to what buyers care about. NextGen marketing is about who, when, where, why, what and how suppliers engage with buyers. NextGen marketing represents a philosophical shift about the purpose of marketing.