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CONVERSIONATION Bryan Eisenberg on Social, Conversion and Content Marketing
| SATURDAY, SEPTEMBER 3, 2011
Persuading Customers When They Ignore Marketing’. Content marketing Conversion Opinion Social media marketing Bryan Eisenberg conversion marketing conversion optimization customer-centricity email marketing influence Jeffrey Eisenberg social media voice of the customerBryan Eisenberg and his brother, Jeffrey, need no introduction. They have written books with titles such as ‘Persuasive Online Copywriting: How to Take Your Words to the Bank’, ‘Call to Action: Secret Formulas to Improve Online Results’ and ‘Waiting For Your Cat to Bark?:
DIRECT MARKETING OBSERVATIONS Is Social Media Marketing Effective?
| THURSDAY, SEPTEMBER 6, 2012
Social Media marketing roi social mediaThanks to the folks at MDG.
WEBBIQUITY SMM 87 More Vital Social Media Marketing Facts and Stats for 2012
| TUESDAY, OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Marketing Pilgrim ). V3 Integrated Marketing ).
PUZZLE MARKETER What Makes Email Marketing So Effective
| TUESDAY, MAY 22, 2012
In the area of online marketing, there are many different tools that you can use. Pay-per-click campaigns, banner ads, article marketing and email marketing are just a few of the options that you have available. Of the most prominent marketing methods available, email marketing is one of the most effective strategies that you can apply to your business. Why exactly is email marketing such a powerful way to market to your customers? How Email Marketing Works? With email marketing, it’s much more cost-effective. Email Marketin
INBLURBS 5 Jobs for Tomorrow’s Marketing Team
| THURSDAY, JULY 5, 2012
If you want to see the future of marketing, just take a look at recent job postings. Bureau of Labor Statistics expects marketing payrolls to swell by at least 13 percent between 2010 and 2020. This week, I asked more than 30 marketing and recruiting specialists what they see in the industry’s employment future. Cotton and others I interviewed see companies recruiting a Marketing Integration Planner in the future, or someone that would identify ways to deliver a single marketing message, campaign or branding effort across multiple digital channels.
MARKETING VOICES How Marketers are Using Facebook: New Study by Marketing Profs Director of Research Tim McAtee – Part 2
| FRIDAY, FEBRUARY 12, 2010
Facebook takes the work of navigating the web out of the hands of the user and that’s one reason why it is having success with marketers says Tim McAtee, Director of research for Marketing Profs. Facebook is seeing enormous usage by corporate marketers and yet it’s truly still the early days of sophisticated use says McAtee. Marketers are mainly using Facebook to drive traffic to get to their corporate websites. For B2C marketers, Facebook is a more effective tool than for B2B marketers. To find out more about the study go to marketingprofs.com.
MINDJUMPERS How To Use Facebook For Marketing
| TUESDAY, MAY 3, 2011
Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Use some of Facebook’s targeting capabilities such as Ads or Sponsored Stories as a marketing tool. This includes advice on integrating Facebook with your marketing efforts, making a good tone of voice and creating content that is sharable and social in nature. The Facebook Ecosystem.
PWB MARKETING BLOG 10 Facebook Tips Every B2B Marketer Should Know
| TUESDAY, OCTOBER 18, 2011
B2B Internet Marketing B2B Social Media Facebook Industrial MediaAre you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Post on Facebook three to five times a week. Be human.
MINDJUMPERS What Social Consumers Want and What Social Marketers Think They Want [INFOGRAPHIC]
| THURSDAY, AUGUST 23, 2012
There is a frighteningly deep gap between what social consumers want and what social marketers think they want. Here are some of the key learnings: 76% of marketers feel they know what their customers want, yet only 34% have actually asked. However, social marketers think consumers see customer service (59%) as the biggest benefit. 45% of marketers think rewards programs are important to customers, yet an entire 70% of social consumers expect this as a benefit. Social consumers and social marketers agree on product feedback, however.
MINDJUMPERS Gushcloud: Mobilizing Social Media Marketing
| WEDNESDAY, APRIL 25, 2012
During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Gushcloud is more than a social media marketing tool. Vincent emphasizes that the reach of the community enables the Gushcloud team to ensure their clients a great return on the marketing money spent on the Gushers, seeing that they only reward for the “gushing” made by these and not for the further spread in their network. Understanding Viral Content Marketing [Infographic]. Tweet.
CONVERSIONATION Content Marketing: What Content People Share And Why They Do It
| SUNDAY, MAY 22, 2011
However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency. Based on this list, it is clear that personal and plain fun content are shared most, probably another argument for word-of-mouth marketing.
MINDJUMPERS How to Use Twitter As a Marketing Channel
| THURSDAY, FEBRUARY 10, 2011
And with more than 200 million users on Twitter, there is no doubt that there exist a great potential in using it as a marketing channel. think this infographic provides insight and great advice on what to do on Twitter, if being a business that wants to market itself. Social Media Twitter brand communicating conversation goal Infographic marketing channel promotion tribeTweet When it comes to communicating and creating conversation with your tribe, Twitter is a great platform to use. It’s very simple, but yet it underlines the basic things to remember. We Love Facebook!
LOUIS GRAY Quora Opens Doors to Self Promoters, Bias and Marketeers
| SATURDAY, MAY 7, 2011
But as the site's grown in visibility, attracting more a wider swatch of early adopters, including social media marketers, there has been something of a tug of war between those looking to keep the site pristine, lacking self-promotion, and those who are hoping to leverage the site as yet another outlet for branding and positioning. As Twitter , Facebook and LinkedIn all crossed the chasm from early adopter plaything to mainstream acceptance, brand advocates and marketers followed. Quora MarketingSee Wired: Does Quora Really Have All the Answers?
SOCIALFISH Seven Ways to Get More From Your Nonprofit’s Email Marketing Strategy
| FRIDAY, OCTOBER 12, 2012
Like social media, email marketing is where you nurture constituent relationships. Segmentation – The core principle of e-mail marketing is segmentation, or adding people to specific lists based on their interests and actions. Seven Ways to Get More Results From Email Marketing. Following are a few strategies and tactics that you can do right now to get more from your e-mail marketing. Personalize Messaging – A quality email marketing service allows you to personalize the email message for each subscriber. Content Strategy email marketing
KYLE LACY The Global State of Mobile Marketing #Infographic
| TUESDAY, MARCH 26, 2013
mobile marketingI think we all know that mobile is becoming more important to small to large business plans. Whether you are designing an email or planning a social media campaign, mobile should be part of the equation. Mobile open rates are jumping through the roof and people are spending more time on their mobile devices. Embedded from the ExactTarget.
CONVERSIONATION Blogging and Content Marketing: Results Versus Personality
| SUNDAY, SEPTEMBER 25, 2011
Blogging Content marketing blogging content marketingA corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. However, the rules and best practices of efficient blogging should not undermine vision and personality. Blogging is a balancing act. Content is produced by people for people, with a focus on [.].
UNSPOKEN Finally – A Promising Buzz in the Social Media Marketing Atmosphere
| TUESDAY, MAY 15, 2012
I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. It seems that there are new players coming on the "daily deals" market every day, but there is one launching on May 15 in Iowa that has caught my attention – FreebeeCards. Good for Customers, Great for Marketers. Blog Social Media business daily deals groupon livingsocial marketing promotionsFreebeeCards.com. In April Groupon settled a lawsuit for $8.5
ATOM THOUGHT Birth of the Chief Marketing Technology Officer
| WEDNESDAY, OCTOBER 10, 2012
Marketing used to have a tough time negotiating with IT on whys, Digital Insight Digital MarketingNot long back, it used to be a pain creating a special promo page on a corporate website, adding some content,or starting a blog for the business, creating a promo mail id, analyzing traffic data or even putting a small 3 field form!
MOBILEGROOVE Mobile Commerce Moves Up To Marketing Mega-Trend
| FRIDAY, DECEMBER 2, 2011
It was the brands that told us with their increased marketing spends that 2010 was The Year of Mobile. By way of background, these early holiday season findings are based on data from IBM Coremetrics Benchmark, an analytics-based, peer-level benchmarking solution that measures online marketing results, including real-time sales data from the web sites of more than 500 leading U.S. Indeed, mobile shopping is fast becoming a mainstream activity and the market has moved past the early-adopter stage. To the brand marketers who have yet to get on board, I offer two thoughts.
SOCIAL MARKETING FORUM Marketer’s Important Objectives for Social Media in 2011
| TUESDAY, MAY 3, 2011
MarketingSherpa has posted an interesting chart derived from a survey of 3,300 marketers asked to indicate their most important social media marketing objectives they hope to achieve in 2011. The question was: What are the most important objectives for your organization’s social marketing program to achieve in 2011? Research Social media marketing Marketingsherpa social marketing social media social media marketingIncreasing website traffic via social media integration [.].
SMALL BUSINESS MAVERICKS The 4 Pillars Of Viral Marketing
| THURSDAY, AUGUST 30, 2012
That being said, I’d like to present you with the 4 pillars of viral marketing. Viral marketing is difficult to plan. It’s better to focus on the pillars of viral marketing. Viral Marketing content marketingGoing viral is one of the hardest things to do online. You don’t have to get your content in front of everyone online to go viral. All you have to do is get it in front of the right people. What do you have to have in place to go viral? Let’s take a look. It has to be the right content.
PAMORAMA The Role of Color in Marketing [Infographics]
| SUNDAY, APRIL 21, 2013
Marketers in general understand the need for consistency in color and design. Branding Marketing Social Media Marketing Social media marketing 'Use the right colors to increase brand recognition and drive purchasing. It’s more important than ever for brands to project their value. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among [.].
SIMON MAINWARING Why cause marketing is an inside job
| WEDNESDAY, NOVEMBER 16, 2011
Despite the wonderful work and contributions made by corporate foundations through their cause marketing campaigns, there is a fundamental obstacle that cause marketers must overcome if they hope to truly have the impact our world at scale and build the bottom-lines. Much like sustainability, for too long cause-marketing has been viewed by many brands as an add-on, afterthought or PR exercise, independent of its profit-driven business strategies. What other benefits do you see to the integration of cause marketing into the for-profit business strategies of a brand?
MR. RYAN CONNORS 12 Google Plus Events Marketing Tips
| MONDAY, FEBRUARY 11, 2013
It can be quite beneficial for marketing, as it can help you to reach a larger segment of your audiences than you might be able to reach with other outlets. Here, we will look at some of the best tips for using Google Plus Events for your business and your marketing needs. You should always make sure that you make the most of video and photos during any marketing effort. 12 Google Plus Events Marketing Tips is a post from Mr Ryan Connors Blog. Business Marketing Strategies and Tactics Social Media event marketing event marketing tips google plus events
MINDJUMPERS How to Reach Social Success with Contextual Marketing
| MONDAY, NOVEMBER 26, 2012
Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The value of contextual marketing. The challenge for global brands to keep an Always On-strategy is to get the context in place across local markets. Mindjumpers Network is our way of working with local market activation for global brands. Throughout most social media networks, content is king.
KYLE LACY 15 Tips to Building A Better NonProfit Marketing Strategy
| FRIDAY, JULY 8, 2011
Of course, we are not talking about new ideas but it is always better to discuss the fundamentals of marketing and strategy. Storytelling is one of the premiere problems in the nonprofit marketing world. Segmentation is extremely important when building the ultimate social media and direct marketing strategy. If you capture and segment off the six main forms of data… your marketing strategy will be unstoppable. Remember that measurement is extremely important when implementing a digital marketing campaign. MarketingIdentify Your Target Audience.
CONVERSIONATION Great Content Marketing Case: the Vocus Social Media Strategy Tool
| THURSDAY, SEPTEMBER 15, 2011
Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusContent is a social object. By that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.].
CONVERSIONATION Marketing 3.0: How Marketing Gurus Catch Up With Old Realities
| SATURDAY, AUGUST 13, 2011
Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: Marketing 3.0, also known as human-centric marketing (or as I [.]. Marketing theory Opinion human-centric marketing Marketing 3.0 From Products to Customers to the Human Spirit”. It is essentially about how customers should not be looked upon as consumers but as “as complex, emotional, value-driven and multi-dimensional human beings”. Philip Kotler
PAUL GILLIN How B2B and B2C Marketing Are Different
| THURSDAY, JANUARY 20, 2011
My fourth book, Social Marketing to the Business Customer , came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. Invariably, someone stands up and asks, “What does this mean to me as a B2B marketer?. Download a sample chapter.
JEFF KORHAN 3 Success Criteria for Any Business Marketing Platform
| SUNDAY, APRIL 8, 2012
Historically, the greatest challenge for marketers was reaching their target audience. This not only required an understanding of marketing skills, but also relationships with the media and the dollars to engage their capabilities. The traditional barriers to building a successful marketing machine have been removed. Here are 3 essential components that should be part of your formula for building your marketing platform. When you can position your business as the ONLY one in a unique category – you have a marketing platform without rivals. .
THE REALTIME REPORT The 5 Elements Of Successful Influencer Marketing Programs
| FRIDAY, OCTOBER 26, 2012
Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. The difference now: the spread of influence is directly measurable, and there are all kinds of tools designed to help you identify and manage influence marketing programs. So what are the elements that actually make up an influencer marketing program? Want to learn more about influencer marketing? Identify. Engage.
SPIN SUCKS Marketing for Victory with Four Different Approaches
| WEDNESDAY, JUNE 27, 2012
It’s the same with your marketing program. As you gather your tools, it’s important to understand how each fits into the larger marketing mix, even if it’s not your core area of expertise. Most marketers are specialists so when it’s time to think about strategy, we tend to gravitate to the tool we know best – even if they’re not the best for the job. new tool comes out (cough, Google+ or Pinterest , cough) and you’d think the silver bullet of marketing had been discovered. Corresponding marketing objectives. Marketing for Victory.
JEFF KORHAN Social Marketing is a Process
| SUNDAY, MARCH 25, 2012
Social media marketing, now simply known as social marketing by many, is a strategic process that is designed to create a buzz that ultimately leads to profitable sales. The earliest modern marketers understood this – “Sell the sizzle, not the steak” was one popular catchphrase. Charles Revson was one of the masters of modern marketing. Revlon sold cosmetics, yet their marketing focused on attraction – creating demand by selling excitement, fashion, and fantasy. 1 – Marketing Always Starts with Attraction.
MOBILEGROOVE Mobile Marketing Association Surveys Brands & Agencies Worldwide
| FRIDAY, DECEMBER 9, 2011
Brands, agencies and the entire mobile marketing ecosystem must plan for a new phase of growth and activity. To this end the Mobile Marketing Association (MMA) is collaborating with Millennial Media , an independent mobile ad and data platform company, and MobileGroove to research and produce a comprehensive knowledge resource. This definitive work —which will include detailed market data, case studies, best practices and exclusive insights from executives and companies that have harnessed mobile to drive positive business results — is slated for release in 2012.
HARP SOCIAL Get Your Business Moving: 9 types of Mobile Marketing
| WEDNESDAY, MARCH 17, 2010
Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Mobile phones still make up the majority, but many other devices are fast becoming popular and offer opportunities to marketers for reaching their customers where ever they may be. Here are examples of other mobile devices: E-Readers: (Amazon Kindle, Barnes & Noble Nook, and Sony Reader) offer many opportunities to market to consumers on their mobile reading devices. Your customers are not confined to their homes or offices.
MINDJUMPERS Report: Social Marketing Is More Than Just Likes [Report]
| MONDAY, JUNE 25, 2012
Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing. Facebook case comScore Engagement Facebook Page fans Report research sales Skittles social marketing social media marketing Starbucks studyFacebook pages are the go-to destination. It’s all about planning! percent, 0.58
YMARKETINGMATTERS 8 Marketing Trends to Implement in Your 2012 Marketing Plan
| THURSDAY, JANUARY 19, 2012
What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. But social media is a powerful marketing medium that MUST be used in your marketing tactics today. And other important marketing tactics must not be ignored either. So here are my 8 marketing trends to implement in your 2012 marketing plan.
MOBILEGROOVE LAST CALL FOR ENTRIES: Effective Mobile Marketing Awards
| WEDNESDAY, AUGUST 24, 2011
A last call for entries for the Effective Mobile Marketing Awards organized by Mobile Marketing Magazine. However, David Murphy – friend, esteemed colleague and editor of Mobile Marketing Magazine — tells me there will likely be a few days grace for those struggling, so get started on those entries!). The Award is in its second year and recognizes the effectiveness of mobile marketing campaigns, apps and mobile websites worldwide. Mobile MarketingThe deadline to submit your campaign (no entry fee, BTW) is Friday, August 26th. Recognizing results.
DANNY BROWN What I’d Like to See From Location Based Marketing Services
| FRIDAY, JANUARY 21, 2011
Location based (or geo-located) marketing is getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. For the most part, we’re still being safe and boring when it comes to how we, as marketers, use these geo-location services such as Foursquare and Gowalla to drive traffic and sales to our clients and own business. Cross-Platform Marketing. Marketing Business lbs location based marketing
FRESHNETWORKS What’s next in marketing and advertising
| SATURDAY, AUGUST 1, 2009
Last year we highlighted a great presentation from Paul Isakson on the future of marketing and advertising , where his argument was that advertising was dead and the future was marketing. This week, Isakson updated this presentation and theory for 2009, with an equally good presentation on what’s next in marketing and advertising. In this he looks at the constantly evolving marketing world and the way that marketing and advertising is reacting to and evolving with this. For him: The future of marketing is not about doing and saying things to people.
UNSPOKEN Fitting The Social Media Cube into a Round Marketing Strategy
| MONDAY, OCTOBER 15, 2012
What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach. Their argument is that, in today’s marketing world, too many disciplines try to stand alone.
JUGNOO Social Media Marketing: Get On Board Or Get Left Behind
| TUESDAY, APRIL 24, 2012
The concept of marketing your small to medium sized business to individuals quickly became a thing of the past. Well, word of mouth marketing, more commonly known as social media marketing, is back – and it’s more immediate and powerful than ever before. Over the last few years, with advancements in mobile technology, social media marketing has changed how companies interact with customers and, more importantly, how customers interact with companies. Online marketing – or social media marketing – is an extremely cost effective tool. Convince Me!
INBLURBS 4 Steps How Closed-Loop Marketing Can Help you Grow your Revenue
| THURSDAY, MAY 17, 2012
To promote business online, there are many important marketing strategies adopted by companies to generate revenue for their business. Closed loop marketing is one efficient marketing strategy that is key point in generating quality business leads and revenue for organizations. About Closed Loop marketing. successful company online is the one which manages its Closed Loop Marketing effectively and strategically. But what is this Closed Loop Marketing which helps businesses to develop faster and securely? Phases of Closed Loop Marketing.
SPIN SUCKS Five Ways to Build the Perfect Web Marketing Storm
| TUESDAY, MARCH 20, 2012
I hate to admit this out loud, but I know only a fraction about content marketing for the web. learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing. He begins with a content marketing template. He uses it to show you how to complete each of the five weather systems in order to create the perfect web marketing storm.
CONVERSIONATION Social CRM and Return on Marketing: Customer Life Cycle Value
| FRIDAY, JULY 22, 2011
No marketing activity is an island. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. This does not mean you should only invest in CRM, integration, data and the most cost efficient forms of marketing (and business). But, even without that, it’s time to make the difference by having a smart marketing approach that’s human, data-driven and social. It’s important to know your Return On Marketing Investment.
CONVERSTATIONS Content Marketing Examples from Home Depot
| WEDNESDAY, NOVEMBER 23, 2011
Like anything, there’s probably some gray area about what is and isn’t “content marketing” – though if you read Joe Pulizzi or attend the Content Marketing Institute via RSS (I do both), then the picture is a little more clear. This practice is closer to spam than content marketing. I’m sure there are a lot of other things Home Depot does right with Content Marketing, but these should give you ideas about how you can helping your customers and prospects – from the ZMOT to the after-they-bought. Consider leaving a comment!
JEFF KORHAN Email Marketing Done Right
| SUNDAY, AUGUST 14, 2011
When used well, email marketing is one of the most powerful and reliable methods for delivering valuable information to a distinct audience – one that asked for it. Email Favors the Better Marketers. What I like most about email marketing is that it favors the better marketers – those that greatly respect their subscribers. This is why smart marketers make a special effort to deliver well crafted email newsletters that deliver a value exchange. Unfortunately, like many other online marketers I get my share of both soft and hard bounces.
MOBILEGROOVE Learning From Leading Marketers & Markets To Map Mobile Strategy
| FRIDAY, APRIL 13, 2012
Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies. From C-Level execs and pioneers to brand marketers who are finding their way as they confront (and conquer) the challenges of mobile, their observations and accomplishments are the focus on my new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In many ways, that is great for marketers.
IDACONCPTS How to Market to Millennials
| TUESDAY, APRIL 27, 2010
FRESHNETWORKS The impact of word-of-mouth marketing: a McKinsey report
| MONDAY, APRIL 26, 2010
We’ve been extolling the virtues of word-of-mouth marketing over big-budget advertising for some time now, and when a firm of consultants like McKinsey start doing the same thing it really feels like our message is hitting home. recent article in McKinsey Quarterly looked at the impact of word-of-mouth-marketing for businesses and how companies can take better advantage of buzz. But what is interesting is the way the article looks at at the impact of word-of-mouth marketing – or, what McKinsey term, “word-of-mouth equity. What’s being said.
PAMORAMA Timing Your Social Media Marketing
| FRIDAY, JANUARY 20, 2012
Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. It offers valuable insights for marketers who are trying to fine-tune their social outreach efforts. Argyle Social produced this great infographic which distills the content from the webinar into a visual representation everyone can understand: Facebook Infographic Marketing Slides Social Media TwitterIs it in the morning, since many people check their Facebook page before they go to work?
KYLE LACY Stop Talking About Products and Services
| MONDAY, OCTOBER 3, 2011
I’ve been a huge fan of Seth Godin and love this insight on the consumer brand and product marketing, however, (like Jay) this excerpt hit me right in the face. believe, as marketers, we spend a lot of time talking about choice. MarketingAs many of you know, I read Jay Baer’s blog – Convince & Convert – constantly and never feel like he is shorting me on information. read his post this morning titled, The Power of Consumer Choice Drives Social Media Importance , and a couple of points really hit me. wanted to share them with you!
FIFTH GEAR ANALYTICS How can marketers best make sense of database intelligence today?
| THURSDAY, JULY 26, 2012
The buzz amongst marketers is, “How can marketers best make sense of database intelligence today?” CI Hub is a central repository that holds accurate data from all marketing sources, including both online and offline information. Business Intelligence Customer Data Integration Customer Intelligence Marketing Data Management customer data database marketing Digital Marketing forrester research marketing data” Concurrently it’s a panel discussion at B2B Online. Join in and contribute your thoughts.
MR. RYAN CONNORS Social Media Marketing Needs a Purpose
| TUESDAY, FEBRUARY 19, 2013
It is an overlooked fact in when talking about Social Media Marketing that there needs to be a specific purpose to your efforts. Thousands of e-books are sold explaining all of the ‘secrets to social media marketing ’. Marketing is comprised of campaigns and all marketing campaigns have a goal or end result that they are trying to achieve. fast food chain running a marketing campaign for $1 cheeseburgers has a goal of attracting more customers to buy a $2 coke to go with that burger. Your social media marketing campaign should have an equally definable goal.
- The 4 C’s of B2B Marketing
We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix. The term “marketing mix became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s.
- How to Use Facebook for Business and Marketing
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool. Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing.
BLUE FOCUS MARKETING Social Media Marketing Strategy: Starts with Who
| MONDAY, MAY 28, 2012
Short Course in Social Media Marketing. good social media marketing plan usually involves these 12 vital steps. Among those steps, here are a few that are particularly crucial to driving your marketing efforts: Set goals and objectives. How “Social Proof” Can Help Architect Your Social Media Marketing Blueprint. According to HubSpot , an Internet marketing services firm, “people can be heavily influenced by others’ experiences, making a case for why social proof is such a powerful concept for businesses to leverage.”. Marketing Social Media Marketing Strateg
WORKFACE Customer Experience Marketing for Real People
| MONDAY, JULY 11, 2011
By Lief Larson "Customer Experience " has redeveloped as a buzz phrase in digital marketing departments lately. Customer experience management is the intersection of many different disciplines, including: design, marketing, branding, and interactions. Marketing is an exercise in relationship building. Too often, the marketer gets caught up in the idea that the customer experience is just about customers interacting with a product or service. This is simply not the case. This information is almost always most successful when conveyed by real people.
SOCIAL MARKETING FORUM Content Marketing: Content and Blog Frequency
| FRIDAY, AUGUST 17, 2012
Content marketing is marketing. Blogging Content marketing blog blog frequency blogging content marketing Joe PulizziSo it should serve your business goals, take into account the needs and the behavior of your different ‘audience’ segments and finally be relevant from the perspective of costs, benefits and resources. These elements have an impact on the frequency of putting out content via the different channels you use. Frequency [.].
FIFTH GEAR ANALYTICS Tip: Address Unified Marketing Technology Solutions Now.
| FRIDAY, SEPTEMBER 17, 2010
In a previous post , we discussed unifying and imbedding marketing data and analytics into business functions for greater business value. If we take another page from its foundation, it might provide insight on how to currently address broader more dynamic marketing technology solutions. If you view IP Convergence as a foundation to Unified Communications (or Unified Marketing), you would see that IP Convergence was driven from carriers with the purpose of combining voice, data communications, and video. Marketing Strategy Marketing Technology Mike Fuqua Unified Marketing
- Creating Engagement in B2B Marketing
You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it. Related posts: B2B Marketing Content: Lure or Lasso? The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. A recent Cone Inc.’s Creating Engagement. Measuring Engagement.
DIGITAL VOICES Driving Social Engagement (Part 4) - Using Twitter effectively in your social media marketing
| MONDAY, MAY 21, 2012
Is mobile an important part of your digital marketing strategy? follow button social buttons social links social marketing Social Media social media Social Media Best Practices social media marketing social networks social plugins twitterOur final post in the Driving Social Engagement series will focus on Twitter, and how you can incorporate the appropriate social buttons or social links for your business. Twitter is a social network that allows you to scale followers, amplify conversations, and accelerate engagement with 140 simple characters. Is Twitter right.
INBLURBS Why marketers Increase their Social Media Marketing Budgets?
| THURSDAY, JULY 19, 2012
Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. Recent stats show that those marketers spend less than 20% of their marketing budgets on social media which includes the outreach to target audience on social sites, advertising and maintaining a social media presence. Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012. The most known challenge is to measure social media ROI.
SPIN SUCKS How to Sell Video Marketing to the C-Suite
| TUESDAY, SEPTEMBER 4, 2012
With such a captive video audience, video marketing has become increasingly popular thanks to improved technology, Internet connections, and the sheer popularity of video consumption demonstrated by these statistics. If you’re in marketing and you aren’t producing videos, you might want to consider doing so. But what if your executive team isn’t convinced video marketing is the way to go? What is Video Marketing? Video is one tactic in your overall marketing strategy. It Why Video is Important to Your Marketing Campaign. SEO Benefits.
INBLURBS How to Generate Business through Content Marketing
| TUESDAY, AUGUST 21, 2012
We live in a customer centric time powered through social media and the rules of marketing and PR has dramatically changed. Marketers need to understand that most people do not go online to buy something. Content Marketing is great to build your online reputation. Here are some marketing tips you can use right away. But as you need to spend time for your business you also need to understand that marketing and content creation is an important part of your lead generation. Infographic: The Rise of Content Marketing. This is valid for B2C and B2B!
MOBILEGROOVE Celebrity CMO Jeffrey Hayzlett Talks Mobile Marketing, Social Media & Privacy
| THURSDAY, APRIL 28, 2011
How should marketers approach social media marketing? It challenges executives and marketers to take a hard look at their businesses, forcing them to evaluate, deconstruct and then reconstruct their business into one that is alive and thriving. No doubt today’s new emphasis on social media in marketing makes that last connection mission-critical. How do marketers communicate the value proposition and maintain a personal touch? Vdopia’s is primarily focused on the Indian market , but Jeff sees growing opportunity for mobile video across all markets.
FIFTH GEAR ANALYTICS Five Proven Ways to Improve Affinity Marketing Results
| THURSDAY, JUNE 21, 2012
Having worked with a number of clients that market through affinity partners, SIGMA has identified a number of marketing best practices that have dramatically improved affinity marketing results. Affinity marketers may identify improvement opportunities by examining these top-performing methodologies. Therefore, marketers should manage your pursuit efforts based on the potential value the individual affinity may provide. The collaboration portal should provide the basic campaign performance tracking information as well as results by key marketing segments.
INBLURBS 9 Ways How Chief Marketing Officers can Harness Social Media
| TUESDAY, OCTOBER 11, 2011
An IBM study found study found out that about 26 % of chief marketing officers track blogs and only 40 % follow any online communications. And the most shocking is that about 82 % still rely on traditional “old school” market research to plan their marketing strategies. As social media is no trend it will not vanish and Chief Marketing Officers should very quickly embrace this powerful communication channel. Further important resources: Marketers struggle to harness social media – survey. Create a social media policy. Be always honest! Be authentic!
JEFF KORHAN 3 Hyperlocal Marketing Success Factors
| MONDAY, MARCH 19, 2012
While they may not be familiar with the term hyperlocal marketing , successful local businesses have learned it is essential to their continued prosperity. However, location is just one piece of the hyperlocal marketing puzzle. Thus, successful hyperlocal marketing is a sequential process. Traditional marketing focuses on the needs and wants of customers. It’s the crux of hyperlocal marketing. How do you accomplish this – with content marketing that provides relevant solutions for your local community. These are the 3 reasons why.
MR. RYAN CONNORS Creating and Curating Killer Internet Marketing Content
| TUESDAY, MARCH 5, 2013
From blogs to email, creating killer internet marketing content is what separates the winners from the loser. Whether you believe content is king or not, there’s no denying that it plays one of the most important roles in modern marketing. What is Killer Internet Marketing Content? However, in this article we’ll be narrowing our focus to the type of internet marketing content that appears on sites – be it static or dynamic – email shots, promotional materials and social media. Where do you get your content marketing ideas? Rich Media.
MOBILEGROOVE #FF FollowFriday: Derek Johnson On Mobile Text Marketing
| FRIDAY, AUGUST 5, 2011
#FF at MobileGroove amplifies the voices you need to hear, and profiles Derek Johnson , CEO of SMS marketing company Tatango and — more importantly — a brave (sometime edgy) voice in the mobile marketing space. We may know him best as the CEO and founder of Tatango, an angel-funded text marketing company with a sharp focus on outbound messaging. In June Derek’s company got even more coverage when it took the wraps off a new look, a new version of its service and a new emphasis on helping small- to medium-sized businesses harness text marketing.
SHERRILYNNE STARKIE Content marketing is king
| SATURDAY, FEBRUARY 11, 2012
Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. The excellent infographic below (knicked from Jeff Bullas ) shows that B2B marketers are now investing 26% of their TOTAL marketing budget into content creation! Related posts: Content marketing delivers sales leads. Coke is world’s No. Facebook brand. Related articles.
TECHIPEDIA: TAMAR WEINBERG 17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools
| TUESDAY, AUGUST 2, 2011
He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer is a digital marketer and blogger at The Future Buzz. Kristi Hines is a freelance writer and marketing consultant. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. Here’s what they told me: Shannon Paul. Jason Falls.
PAMORAMA 15 Informative 2012 Marketing Infographics
| SUNDAY, MAY 20, 2012
Infographics Marketing Social Media StatsWe live in the age of data. The The information collected by the world’s databases grows by an astounding 40% annually. How we collect, harness, and use this content shapes our lives — our work, our relationships, everything. One way to make the fire hose of information more understandable is to use visual representations, which is why [.].
ATOM THOUGHT Close Looping Your Social Media Marketing Campaign!
| FRIDAY, AUGUST 13, 2010
While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. Tags: Digital Feature Digital Marketing Social Media Marketing The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns. So, Aircel, created an independent website Save Our Tigers and promoted this cause through hoardings and (presumably) barter ads on TV and Newspapers. How to sustain the excitement and.
MY CREATIVE TEAM THINKING Bad Marketer, Naughty Marketer
| TUESDAY, AUGUST 9, 2011
I’ve been in marketing communications since shortly after the earth cooled and I have seen a lot of poorly conceived advertising and marketing programs. But in today’s unstable market, I’m seeing some unstable marketing, too. Do you have any examples of bad marketing? Advertising communication dumbass marketer Marketing socialmediabitchslap advertising marketingFor instance, about a month ago, I received a sort of desperate sounding note from a mortgage consultant that I didn’t know. Anyone have an answer to that?
SPIN SUCKS Marketing In the Round
| MONDAY, DECEMBER 5, 2011
But it’s time to let the cat out of the bag because Marketing In the Round: Multichannel Approaches In the Post- Social Media Era is listed and ready for pre-sale on Amazon and Barnes & Noble ! That is because integration is a much discussed topic within social media, but also one PR and marketing professionals are discussing in great detail. recent IBM study of 1,700 chief marketing officers has some interesting results. There is a great need for information and an understanding in multichannel marketing. Marketing In the Round. Guess what?!?
DAVE FLEET Four Reasons Your Social Media Marketing Campaign Sucks
| TUESDAY, MAY 25, 2010
That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. If you think back to our social media marketing ecosystem and Forrester’s breakdown of media types , marketers are often most used to paid media – immediately scaleable and controllable. Tags: marketing social media strategy Listen; engage; develop. You know what you don’t see anyone recommending? Do you agree?
SOCIAL EMAIL MARKETING Fireproof List Building Tactics in B2B Marketing
| MONDAY, SEPTEMBER 10, 2012
MarketingSherpa recently published a chart, identifying the main list building tactics B2B marketers use. In its B2B marketing benchmark 2011, the company found email turned is the third most important lead generation for B2B marketers. Email marketing Research B2B marketing email marketing lead generation list building tactics MarketingSherpacloser look at effective B2B email list building tactics.
JEFF KORHAN Is Your Online Marketing Intuitive?
| THURSDAY, AUGUST 25, 2011
Design Your Marketing for Your Customers. This means you should be able to design and build your marketing to effectively lead them to your door. When it comes to any kind of marketing – especially social media and other types of online marketing, there can be a temptation to think that more is better. The key to successful marketing is both understanding your ideal customer and firmly taking a stand on what you believe and are prepared to deliver. Is Your Marketing Working? Anything worth doing is worth doing right. Why not sooner? It Just Works.
SOSHABLE Social Media Marketing for Startups
| THURSDAY, DECEMBER 22, 2011
Business Social Media Social Freshness Social Marketing Social Media Social Media Marketing Social Media Strategy StartUps infographic startupsBuzz has always been an important element when trying to launch a startup. The rise of social media from 2005-2008 became a great way for people to get their budding businesses attention. Then, something happened. Social media became TOO big in 2009 and the noise levels started drowning out the potential benefits of the buzz that was getting generated. In most cases, it simply didn’t work. Things have become much more complicated.
FIFTH GEAR ANALYTICS Using Marketing Analytics to Multiply Your Lead Generation Efforts
| SUNDAY, JULY 22, 2012
For most companies, lead generation is a good portion of the marketing budget, yet it can be very difficult to show positive return on investment. you knew before attacking a new market which customer segments to invest your resources with in order to achieve the best response? You CAN , with marketing analytics. Using marketing analytics with your existing customer and prospect data you will discover insights that transform your ability to market more effectively and provide a much greater return for each marketing effort. What if?
FIREBELLY 3 Cool Pinterest Tools For Brands & Marketers
| WEDNESDAY, MAY 30, 2012
The popularity of Pinterest is growing by the pins! With all of the followers, likes, repins, boards and comments, it can be hard to keep track of everything your brand is doing on Pinterest. Consider using these tools to help with your Pinterest efforts: PinReach. Pinreach is a free platform that is very user-friendly. It breaks down each board in chronological order based on repins, followers, pins, likes and comments. It also displays analytical graphics, most popular pins and your influential followers. Pinerly. Curalate. Curulate offers affordable plans and can be tested with a free trial.
THE RELATIONSHIP ECONOMY Social Media: Marketers Chasing Marketers
| TUESDAY, FEBRUARY 28, 2012
The world of marketing is learning that old models, old mindsets and the intents of marketing are changing. As the world adopts “all this social stuff” marketers seem to be chasing other marketers to do the same old thing but with a different tool, social media. What seems to be apparent to consumers but mysterious to marketers is the intent of social media. Marketers tend to use old media methods within social media channels. Users attention for a moment doesn’t necessarily equate to the same intent of the marketer.
INBLURBS Get up to 25 times more business leads with Content Marketing
| FRIDAY, DECEMBER 16, 2011
Content Marketing has become a significant part of online marketing strategy. Content Marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers. The most popular ways of Content Marketing are blogging, social media and video. Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience. Reasons to start your social media marketing: 1. Taylor products and marketing campaigns based on customer preferences.
CONVINCE & CONVERT 5 Lessons From the Best Example of Content Marketing Ever?
| TUESDAY, NOVEMBER 6, 2012
Marketers sometimes say things to me like, “Well, nobody in our industry is doing that kind of robust content marketing, so why should we start?” Major companies are doing it, Click to read more » Content Marketing content marketing market your marketing Mcdonald's Canada self-serve information youtlity” Here’s the deal. Your industry doesn’t matter. What matters is that big companies are embracing big content, and in so doing they are changing the expectations of YOUR customers , whether you like it or not.
MINDJUMPERS The Importance of Content Marketing When Building SEO Strategies [Infographic]
| TUESDAY, NOVEMBER 27, 2012
Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place. 94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.
SOCIAL MARKETING FORUM Great Content Marketing Lessons from SAP
| TUESDAY, SEPTEMBER 4, 2012
Lee Odden, one of the speakers at Content Marketing World 2012, posted a series of blog posts with interviews about content marketing. content marketing success example about content marketing to promote Content Marketing World 2012! B2B marketing Content marketing Interviews content marketing Content Marketing World inbound marketing Lee Odden Michael BrennerThe different interviews were also summarized in a great eBook. Lee, who launched his book Optimize in Europe [.].
IT'S JOSIP NOT JOSEPH Introducing: User Marketing
| MONDAY, NOVEMBER 8, 2010
But in that same breathe, many are pursuing social media and mobile marketing methodologies. Enter, User Marketing. In an environment where the interaction and relationship between the people, the consumer, the individual has never been closer to the brand, the product and the company than ever before, the User will become the proponent to your either marketing scheme. Not to be mistaken for a user of the product itself, User Marketing will come to represent the very users of social media and mobile technology. Our ways of life are changing. The beloved ROI.
MOBILEGROOVE Blyk Sells Indian Youth On Permission Mobile Marketing
| WEDNESDAY, JULY 6, 2011
Since launching its permission-based marketing service with Indian mobile operator Aircel in November 2010, mobile messaging media company Blyk reports over one million opted-in users. caught up with Blyk Country Manager Shubhodip (Shubho) Pal to discuss Blyk (which describes itself as a “mobile media that works with operators to link young people with brands and other stuff they like ) and key learnings from the Indian market. India, like most developing markets, is country where spam is a concern. Mobile Marketing Mobile Social Media Permission marketing
SOCIAL MARKETING FORUM Email Marketing Testing Tips from Muppet Labs
| THURSDAY, MARCH 10, 2011
So, since testing is so important, it seemed a good idea to look to his years of testing examples for some basic tips about testing your marketing via email and the web. Email marketing email marketing email marketing testing Muppet Labs tips & tricksObviously, Dr. Honeydew is a proponent of testing! On every episode of the Muppets, he would be demonstrating and testing some new invention.
CONVERSIONATION Why We Still Fight Over Social Media and Content Marketing
| MONDAY, FEBRUARY 4, 2013
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. was pleasantly surprised to see that many people using content marketing (as I do) wrote similar posts taking a critical look at the evolutions in content marketing. Many people still use content marketing without a clear purpose. And the same goes for social media (marketing). Let’s take content marketing, for instance. Brand marketers.
WEBBIQUITY SMM 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
| WEDNESDAY, JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? But why?
IDACONCPTS 10 Strategies of Push-Pull Marketing for Your Online Business
| WEDNESDAY, DECEMBER 15, 2010
If you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. smart online business marketing strategy is to use both types of marketing at the same time. Push and Pull Marketing. The two different types of marketing are: 1. Push marketing : This is marketing to push your product to the market. Both types of marketing create a demand for your product. Your blog. Do both.
CONVERSIONATION Joe Pulizzi On Content Marketing: Content Is The Essence Of Marketing
| WEDNESDAY, SEPTEMBER 14, 2011
An interview with content marketing evangelist Joe Pulizzi on what makes great content and the key success and failure factors in content marketing. Last week, Joe Pulizzi and his team at Junta42 and the Content Marketing Institute, organized the first edition of Content Marketing World. Content marketing AJ Huisman Chief Content Officer content marketing Content Marketing Institute Content Marketing World Joe Pulizzi michele linnThe event was a huge success and, obviously, resulted in [.].
KIKOLANI The Benefits of Offline Marketing
| TUESDAY, DECEMBER 4, 2012
It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. For that 21.9%, here are some offline marketing methods to consider to reach everyone in your overall marketing strategy. Direct mail is another method of offline marketing. One advantage of direct mail vs. email marketing – no spam filters. Why Every Blog Should Have a Marketing Plan.
THE WAY OF THE WEB Content, Marketing and SEO
| WEDNESDAY, OCTOBER 19, 2011
I generally stay away from posting infographics, but this one on the value of content and SEO is useful and relevant enough to share, and it reinforces a lot of the messages I’ve given to clients about the increasing need to integrate all elements of digital marketing, beginning with great content which is optimised for conversions/actions, and then building on that with social elements, search engine optimisation, and federated distribution. It’ll be interesting to see what effects a rise in content marketing has on the market for content creation.
MINDJUMPERS Integrated Marketing: Communicating One Big Idea
| MONDAY, SEPTEMBER 24, 2012
Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s core message and create a greater and seamless experience for the consumer. Today’s consumers lose interest very quickly as they are looking for something beyond the marketing message and ask themselves the question: “What’s in it for me?”. Advertising Marketing & Communication big idea consistency core message IMC integrated advertising integrated marketing communicationHow do you succeed?
DIGITAL VOICES Marketing Metrics: The key to marketing ROI
| WEDNESDAY, JULY 13, 2011
As every marketer knows, we exist in a point in time where paradigm-shifting innovations require us to constantly evaluate our programs and the value they deliver. With the growing expectation that marketing departments will increase revenue and cut costs, being able to quantify the results from previous programs and then predict the financial impact of future efforts are becoming must-do items. Check out the job boards; most senior marketing positions are being defined with a requirement for statistical analysis. How do you determine marketing ROI? Hurry up.
UNSPOKEN Holiday Marketing Tips for Small Businesses
| THURSDAY, DECEMBER 6, 2012
It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays. Let’s explore some types of internet marketing that retailers can use during the holidays: · Email. Email marketing is far and away one of the most common ways that retailers promote sales and specials during the holidays. If your company wants to utilize email marketing strategies, it’s important to be careful not to alienate your customers. An email marketing company can help guide you in the right direction.
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