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    [Marketing] Social Media Marketing Metrics Explained
    Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. Social media marketing metrics explained. Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analyticsHowever, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations.
    [Marketing] How to Use Twitter Cards in Social Media Marketing
    How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Related Articles 8 Tips for Managing a Social Media Crisis Don’t Make These 9 Social Media Marketing Mistakes 12 Essential Elements of a Social Media Marketing Strategy. Branding Content Marketing Social Media Social Media Marketing Twitter Social media marketing
    [Marketing] Google+ is Content Marketing on Fire
    This explains why Google+ is steadily gaining momentum  for attracting the attention of a wider audience than even Facebook , and quite possibly one that will prove to be more powerful for content marketers. Now Google+ is layering in Authorship, shares, +1′s, and relevant hashtags to provide additional social context to that content marketing equation. About the Author:   Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  –  (Wiley 2013)  . Is this surprising?  It shouldn’t be. This is the win-win.
    [Marketing] Life in the Marketing Cloud
    Many people have a vague or unclear idea what the marketing cloud is, and a little less about how they both already and can use the cloud every day. . Cloud services have played a major role in shaping the marketing landscape in the digital era. The cloud, which is really a cluster of virtual or dedicated servers , provides a foundation on which to build new marketing channels, collaborate on creative pieces, and expand brand awareness and sales opportunities into previously untapped areas. Social Media in the Marketing Cloud. Life in the Marketing Cloud Continues.
    [Marketing] Inbound Marketing Is Rising [Infographic]
    Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better? Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. Take a look at the infographic here and do tell us how you found it – is inbound marketing the future?
    [Marketing] Effective Marketing from Bob the House
    But I’m certainly glad I became friends with Bob because he is a fantastic case study in effective marketing.  A House that Tweets I met Bob on Twitter one day last week. Bob is also hilarious, and the man behind the moniker is a very clever marketer. He interacts with people and companies that can help spread the word about him as an “available house.” He’s taken an industry that often uses billboards and bus signs for marketing and made it the talk of the town! Often, what happens in an industry is a certain marketing trend will become popular, say SEO or webinars.
    [Marketing] The Complete Marketing Communications Measurement Guide
    While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. The very first thing you need to do is figure out  why you’re using social media and  how it integrates with the rest of your marketing and communications. It used to be you’d have to wait a full year to gain any metrics on whether or not your marketing and communications worked. The Spin Sucks community is an interesting one. love that. Starting a Business. And I was right.
    [Marketing] Strategic Marketing of Managing Expectations
    ” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. Can they negatively affect the market performance of the current model as they influence consumers to delay their purchase until speculated new model is launched? Taking Multi-Dimensional Marketing to Next Level.
    [Marketing] Best Practices of Email Marketing
    Here are some of the best guides, tactics, and practices of email marketing that can help you build a better business presence by and because of your email practice: Email Marketing Checklist from Smart Passive Income -A checklist of 10 things you should be doing with your email marketing, with great tips and screenshots. 10 Ways to Build Your Email List – the Right Way from Duct Tape Marketing – One of the reasons we have email lists is to generate qualified leads. Best Practices of Email Marketing is a post from: ConverStations.
    [Marketing] The Cost of Marketing on Facebook [Infographic]
    With close to one billion members, Facebook is a very attractive marketing platform. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts. Flowtown created this infographic to show data the company collected about who is marketing on Facebook. Advertising Facebook Marketing Social Media Social Media MarketingThe Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison.
  • JUGNOO  |  TUESDAY, MAY 29, 2012
    [Marketing] Collaborative Marketing and the Natural Progression to REAL Customer Satisfaction
    ?. I’ve been thinking a lot about collaborative marketing lately, and how we can turn co-existing businesses more into partners and less about missed opportunities. think there’s a great untapped market for someone that really wants to grab collaborative marketing and run with it. Instead of doing this all separately, there was some form of collaborative marketing behind it to make your life easier? I don’t know about you, but I know when my own life is made easy, I’m inclined to use the same service or product again. For example – imagine you’re going on a trip.
    [Marketing] Just get us the Millennials! #Marketing #Fail
    “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Simply basing marketing on demographics alone is simplistic and patronizing. Let’s take a more mindful approach to marketing, especially through social media. Instead of spray and pray marketing, think about who your market really is regardless of age. They’re social.
    [Marketing] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. What do marketers rate as the single most valuable SEO tactic? General Marketing Stats. 1. NewsCred ). 2.
    [Marketing] Using Lijit As a Content Marketing Platform
    Location Based Marketing – Not Just for Mobile. These are just some of the ways you can use Lijit to build a content marketing strategy for your blog. There are more, and this recent case study by Marketing Sherpa expands on some of these ( disclosure – it features a certain Scotsman… ). Using Lijit As a Content Marketing Platform originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Marketing content marketing lijit
    [Marketing] B2B Marketing: Trust + Community = ROI
    Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. This is actually good news for the B2B Marketer. Building demand for their unique point of view. Tweet This!
    [Marketing] The Big Content Marketing Fail: How Much Content Do You Need?
    In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. We would specialize ourselves in online content (no one used the word content marketing yet). In those days digital marketing was basically about building websites, sending emails, measuring what happened and of course search and display advertising. From content marketing to marketing content Still reading? Hurray. It gets worse.
    [Marketing] Influencers vs Advocates in B2B Marketing
    According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. They are non partial and therefore they write about many firms. Tweet This!
    [Marketing] The Sunday Share: Marketers, Say Goodbye to the Campaign Calendar
    These will range from business to content to social media to marketing and more. This week, a presentation from leading marketing orchestration software and services company Responsys. Offering an infographic-type presentation over the normal Slideshare method, Responsys shares some statistics on why marketers need to let go of the campaign calendar mindset and adopt a more customer-centric approach. The Sunday Share: Marketers, Say Goodbye to the Campaign Calendar originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license.
    [Marketing] 23 Outstanding Social Media Marketing Guides
    Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? How are social media marketing best practices evolving? How can marketers make the best use  of visual content? Social Media Marketing Guides. Metrics to Measure YouTube Marketing by distilled.
  • JUGNOO  |  THURSDAY, MARCH 22, 2012
    [Marketing] Big Data: Should Marketing Really Care?
    Marketers (or ‘marketeers’ as others would say) capitalize on trends that potentially influence how products and solutions are perceived. It’s what marketing folks do. So what are marketers, entrepreneurs, techies and scholars saying? In the interest of offering raw, top-of-mind views into big data I thought it sensible to knock on a few doors and ask some feedback from my Twitter follows—some of whom in fact are seasoned marketers. Marketeering the predictable. There are things that marketers can’t glean from databases. ?. Well, yes.
  • JEFF KORHAN  |  TUESDAY, MAY 27, 2014
    [Marketing] State of The Social Marketing Industry
    2014 Social Marketing Industry Report by Michael Stelzner. We’re almost at the midpoint for this year, making this an ideal time to assess your social marketing efforts and reallocate resources as necessary. To give you some benchmarks, I’ll be sharing research results from the 6th Annual Social Media Marketing Industry Report from Michael Stelzner and our friends at Social Media Examiner. This is a hefty 50-page report that provides interesting insights from the responses of over 2,800 marketers like you and me. When it comes to Google+, I’m confident of two things.
    [Marketing] The Two Faces of Marketing
    Beth Harte is a seasoned marketing and communications thought leader, author, and speaker with a passion for excellence and a pragmatic mind for business and results-oriented outcomes. When Gini Dietrich asked me to share a version of my tongue-in-cheek 9 Truths About Marketers post on Spin Sucks , I responded with a resounding “heck, yeah!”  If there is an industry where spin runs rampant—it is marketing. The first challenge comes from the fact that marketers come in all shapes and sizes. Some end up being great marketers and others… not so much.
    [Marketing] 7 Social Marketing Insights
    I've gathered 7 insights (at least I hope they're insightful) to share on social marketing. B2C marketing Brand marketing Content marketing Relationship marketing Social media marketing brand marketing relationship marketing social marketing social media marketing tips & tricks
    [Marketing] 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
    Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral.
    [Marketing] 5 Jobs for Tomorrow’s Marketing Team
    If you want to see the future of marketing, just take a look at recent job postings. Bureau of Labor Statistics expects marketing payrolls to swell by at least 13 percent between 2010 and 2020. This week, I asked more than 30 marketing and recruiting specialists what they see in the industry’s employment future. Cotton and others I interviewed see companies recruiting a Marketing Integration Planner in the future, or someone that would identify ways to deliver a single marketing message, campaign or branding effort across multiple digital channels.
    [Marketing] Content marketing is king
    Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. The excellent infographic below (knicked from Jeff Bullas ) shows that B2B marketers are now investing 26% of their TOTAL marketing budget into content creation! Related posts: Content marketing delivers sales leads. Coke is world’s No. Facebook brand. Related articles.
    [Marketing] Are you an intentional marketer?
    Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Because your market is there? Setting up those intentions will help you keep your marketing on track and align your messaging with your mission. Corporate Social Media Marketing mindfulsocial Today I want you to think about your intentions for using a specific network and ask yourself a few questions. Why did you choose this network? Because somebody told you you HAD to be there? Because your competitor is? Now what?
    [Marketing] 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts
    Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing important to their 2014 plans. The top benefits of realtime marketing [Evergage survey] So what does realtime marketing really mean to marketers? Are marketers seeing tangible benefits from realtime marketing?
    [Marketing] The Ins and Outs of Digital Marketing in 2013
    OUT: Outbound In 2012, for the first time ever , internet marketing drove more sales than direct mail. This change highlights the death of interruption marketing and the reign of opt-in. While advertising and traditional marketing will continue to remain important, businesses are moving forward and adjusting  their marketing messaging towards permission and digital channels. The companies that get inbound marketing are making gains that will sustain into the future as consumers shift to digital natives. So what’s your marketing focus going to be for 2013?
    [Marketing] Stop and Rework your Digital Marketing Budget Right Now
    The digital marketing budget needs to follow the path towards customer-centric integration and company-wide enablement. Opinion digital marketing budget While many are still trying to get their heads around social media and social business, the digital business challenges already go much further and involve all departments and functions in and around the enterprise. Soon all business will have a [.].
    [Marketing] What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen
    The best insights I’ve seen or heard about consumer behavior on tablets were shared during a seminar in New York conducted by the Direct Marketing Association in collaboration with the online news destination Mobile Marketer. Etheridge also gave us the numbers that are meaningful to all in the mobile marketing ecosystem. HOW I SEE IT: One of the inhibitors of mobile marketing and advertising is a lack of visibility into consumer behavior online versus what they do on their mobile phones — and now how they use their tablets. His mobile marketing do’s?
    [Marketing] Going Mobile with B2B Marketing
    As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Once you have that you are good to go but there is an art to getting them to sign up in the first place and that has to do with content marketing. Related posts: Why is Google Scared and What it means for B2B Marketing! Tags: Advertising Buzz Marketing Mobile You really have a shot at getting some attention. Tweet This!
    [Marketing] Plan Your Content Using a Marketing Funnel
    ”) and have followed the marketing funnel to do so. The Marketing Funnel In the marketing funnel, there is a lot of content you can create for each step in the buying decision. At the very top, of course, is how people find out about you: The social networks, blogging, search engine optimization, email marketing, and other types of content you might produce. The post Plan Your Content Using a Marketing Funnel appeared first on Spin Sucks. By Gini Dietrich Do you plan your content? But I have a big goal to be much more intentional in the coming year.
    [Marketing] Social Media Marketing and Darwin: Evolution or Irrelevance
    Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? Marketers can no longer program consumers with advertising; instead, now your imperative is to attract people through unique content and authentic brand experiences. Remember: There was a time when no one was email-marketing. Army Chief of Staff.
    [Marketing] B2B Marketing is Becoming More Like B2C Marketing – Or is it?
    B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. The study suggested however that the emulation of B2C marketing practices by their B2B counterparts may go beyond ecommerce, however. So, are B2B marketers really adopting B2C practices? While creative B2B marketing professionals have always adopted certain consumer marketing practices to their needs, significant differences remain—and likely will for a long time. That may be changing. Yes and no.
    [Marketing] What are the Best Social Networks for B2B Marketing? (Research)
    There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. This suggests that while few B2B marketers can afford to spread their efforts (effectively, at least) too broadly across social networks, some experimentation at the least is in order well beyond the big 3. Facebook LinkedIn Social Media Marketing Twitter But are these efforts paying off in terms of website traffic and leads?
    [Marketing] The 7 Skills Of Highly Successful Content Marketers
    What are the characteristics of a “get the job done” content marketer? little research shows that businesses see the content marketer as little more than a slightly more organized blogger. There are literally millions of articles on how to do content marketing but the information cupboard on how to select or train a content marketer is threadbare. To be fair, most CMOs have been caught flat-footed by the rapid rise of content marketing. What are the core skills of successful content marketers? Both Tim and Ryan are killer content marketers too.
  • DAVE FLEET  |  TUESDAY, MAY 25, 2010
    [Marketing] Four Reasons Your Social Media Marketing Campaign Sucks
    That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. A few tell-tale signs when we encounter them: A short-term focus, often manifested in a desire for “disposable properties” and a reluctance to sustain any kind of presence after the end of the campaign. Tags: marketing social media strategy Listen; engage; develop. You know what you don’t see anyone recommending? Do you agree?
    [Marketing] LAST CALL FOR ENTRIES: Effective Mobile Marketing Awards
    A last call for entries for the Effective Mobile Marketing Awards organized by Mobile Marketing Magazine. However, David Murphy – friend, esteemed colleague and editor of Mobile Marketing Magazine — tells me there will likely be a few days grace for those struggling, so get started on those entries!). The Award is in its second year and recognizes the effectiveness of mobile marketing campaigns, apps and mobile websites worldwide. Mobile MarketingThe deadline to submit your campaign (no entry fee, BTW) is Friday, August 26th. Recognizing results.
    [Marketing] How Consistent Content Marketing Builds Your Community
    That’s one of the keys to building your community with content marketing. Since content marketing is designed to provide value for prospective buyers with the intent of encouraging profitable customer actions, it makes sense to apply those same standards to content marketing. To effectively communicate what your business stands for, your content marketing must keep regular hours – just as your business does.  There are three reasons why consistent content marketing builds your audience. #1 – It Builds Familiarity and Trust with Subscribers.
    [Marketing] 3 Steps to Building Your Content Marketing Mission Statement
    As content marketing begins to go mainstream, it is now essential to make it better. If you are unclear about the role of content for driving your marketing efforts, reread the first chapter of Built-In Social: Essential Social Marketing Practices for Every Small Business. However, in addition to attracting the attention of buyers, your content marketing should also be designed to directly influence profitable customer actions. . In fact, if your content does not lead to profitable outcomes, then you are not practicing content marketing. How about you?
    [Marketing] Will Content Marketing Work For Your Business?
    You are probably under tremendous pressure to invest in content marketing. But, smart CMOs understad that marketing strategy isn’t set by popularity polls. Sure Seth Godin says “Content Marketing is the Only Market Left.” Provocative soundbites work for SlideShare presentations but they aren’t the building blocks of a sound marketing strategy. content marketing but Seth Godin isn’t briefing the CEO. You are.
    [Marketing] Changes in B2B Marketing — Mad Marketing TV Ep 13
    Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Visit [link] to learn more.
    [Marketing] 10 Strategies of Push-Pull Marketing for Your Online Business
    If you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. smart online business marketing strategy is to use both types of marketing at the same time. Push and Pull Marketing. The two different types of marketing are: 1.  Push marketing : This is marketing to push your product to the market. Both types of marketing create a demand for your product. Your blog. Do both.
    [Marketing] Using Hashtags in Social Media Marketing
    Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Using Hashtags in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan. Content Marketing Google Plus Instagram Social Media Twitter Branding Facebook Google What are hashtags? Twitter.
    [Marketing] Inbound Marketing vs. Outbound Marketing [Infographic]
    Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing channels to learn about new products. [.]. Advertising Marketing Social Media Social Media Marketing Inbound Marketing Infographics Social media marketingThe Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. Marketing
    [Marketing] Learning From Leading Marketers & Markets To Map Mobile Strategy
    Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies. From C-Level execs and pioneers to brand marketers who are finding their way as they confront (and conquer) the challenges of mobile, their observations and accomplishments are the focus on my new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In many ways, that is great for marketers.
    [Marketing] QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
    For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. Instead of thinking about these offers as a one-time marketing gimmick, focus on using digital tools to foster long-term relationships with customers. At Your Service.
    [Marketing] Email Marketing Done Right
    When used well, email marketing is one of the most powerful and reliable methods for delivering valuable information to a distinct audience – one that asked for it. Email Favors the Better Marketers. What I like most about email marketing is that it favors the better marketers – those that greatly respect their subscribers. This is why smart marketers make a special effort to deliver well crafted email newsletters that deliver a value exchange. Unfortunately, like many other online marketers I get my share of both soft and hard bounces.
    [Marketing] 37 of the Best Facebook Page Apps for Brand Marketing
    One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. Here are 37 of the top Facebook apps on the market, ranging from design and customization to creating engagement with polls to blogging and video integration. Branding Facebook Marketing Social Media Social Media Marketing Social media marketing
    [Marketing] Sorry, Social Media, But Marketing Is Still Cool
    As social media continues its assault onto the mainstream audience, one of the side-effects has been the emergence of the view that marketing isn’t allowed in the space. Conversations on blogs, Twitter, LinkedIn and elsewhere are vocal in the opinion that marketing is dead; we choose who we buy from and whose reputation we ruin; what gets our eyeballs and what doesn’t. Any time a new marketing platform comes out means that the “old school&# is dead as it was; but now you use it in conjunction with the new. Marketing social media
    [Marketing] Where does Google+ fit into your B2B Marketing plans? [infographic]
    Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks If not, you could be missing out on a great opportunity to grow your audience. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.
    [Marketing] Fitting The Social Media Cube into a Round Marketing Strategy
    What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach. Their argument is that, in today’s marketing world, too many disciplines try to stand alone.
    [Marketing] #MMAF2011 Tweetchat: Is Transmedia Where Mobile Marketing Is Heading?
    Effective mobile marketing requires a sharp focus on four mindsets: 1) I’m local. 2) I’m bored. 3) I’m multitasking. 4) I need it NOW. Mobile marketing is similar but different in each country around the world. This is what marketers should understand, but where is the evidence that mobile interaction delivers results. Permission marketing. Interaction is at the heart of mobile marketing, but messaging campaigns should abide by rules and etiquette. But what does that mean to marketers? Marketing is not about technology.
    [Marketing] Marketing is Dead?
    Marketing is Dead? In a  Harvard Business Review blog post, Bill Lee claims Marketing is Dead and he’s not being cynical; he’s really serious. In fact, he quotes a study of 600 CEOs who are frustrated with their chief marketing officers. But it certainly doesn’t mean marketing is dead. It just means marketers are under even more pressure to measure return-on-investment instead of brand awareness and credibility. If marketing truly were dead, they wouldn’t be doing anything to support their sales. Marketing is long from dead.
    [Marketing] Social Marketing Hangover
    I was recently quoted on making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Social media marketing can never match the hype that has been heaped on it for the last three years, so it must go through a correction stage. As poorly conceived or badly executed social marketing campaigns begin to take their toll, people will naturally blame the tools. Social marketing is hard.
    [Marketing] The Future of Content Marketing is Now
    By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because there is so much out there, a backlash around content marketing is building. And, when they realize it’s really bad, they’ll decide content marketing doesn’t work—instead of realizing they’re terrible at executing the tactic. Executives will look to fill their teams with those who have a proven history of not only flawless content marketing creation, but its distribution and monetization as well. Why do you do content marketing?
    [Marketing] How To Use Influencer Marketing To Launch A New Product
    This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Recently I spoke with 10 marketing and communications pioneers who have built strong influencer programs over the last year. Driving awareness for product launches, events and brand initiatives is a common marketing objective. Learn more at [link].
    [Marketing] How to Measure Content Marketing Success
    With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics —not just “are we making progress?” Content Marketing Social Media Marketing Web Presence Optimization What are your takeaways?
    [Marketing] A Cause Marketing Christmas
    We’ve run across a few articles concerning cause marketing during the Christmas season that you might find of interest. Cause Marketing Christmas – As a holiday, Christmas is surprisingly challenging to cause market around, but a local homebuilder has the bones of a good campaign based on a gingerbread house-building contest. Southwest’s Check-In Cause Marketing – Southwest Airlines is combining Facebook Places and charitable giving to the Make-A-Wish Foundation to encourage travelers to check into Southwest when they get to the airport.
  • INBLURBS  |  FRIDAY, JUNE 8, 2012
    [Marketing] How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO
    Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services. seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%! Main content marketing objectives of marketers are: • Establish thought leadership. Understanding how it fits in overall marketing strategy.
    [Marketing] 4 Simple Steps to Help You Improve Your Marketing Strategy
    If you’ve had the same marketing strategy for awhile, you may have noticed one of two things. If there was a perfectly static marketing strategy that could be uniformly applied and was 100 percent successful, change would be non-existent. As this does not exist, a willingness to adjust and update your marketing strategy is a must. Depending on your industry, you may only need to make adjustments to your marketing plans every so often. Market research is very important ; always be willing to do your homework. Marketing Small Business Track Your Success.
    [Marketing] Social Media Budget Ratio in B2B Marketing
    According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend. So here is my take …. Tweet This! Share this on Facebook.
    [Marketing] Marketing needs to be more Adaptive!
    Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it. In a real time marketing world speed will be key. As marketers we need to be optimized for speed and rapidly effective decision-making. We need better systems to take in data and analytics in order to make smarter better business decisions.
    [Marketing] 12 Secrets of the Human Brain to Use in Marketing
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective. Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation
    [Marketing] Best Internet Marketing Posts of 2010
    2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. General Online Marketing. Today, I turn 30.
    [Marketing] 56% of B2Bs Will Spend More on Social Media Marketing in 2013
    But B2B social media marketing in general remains a lower priority than Web development and email marketing. According to a November survey by BtoB Magazine, 2013 Outlook: Marketing Priorities And Plans, Web development is the highest priority for for the majority of U.S. marketers, with 70% indicating that they’ll increase budgets. B2B Marketing Social Marketing Social MediaEmail outreach is also [.].
    [Marketing] Why Mobile Marketers Must Listen & Respond To Digital Natives
    Mobile enables instant self-expression and turns up the pressure on companies and brands to deliver their marketing message via a two-way conversation within the context of what matters most to digital natives: their lives, their experiences, their networks, and their worlds. But delivering a message doesn’t make for a conversation; marketers also have listen to what digital natives have to say. Connect the dots, and it’s clear that permission marketing has earned a central spot in the mobile marketing mix. Marketing and more.
  • JEFF KORHAN  |  MONDAY, JULY 22, 2013
    [Marketing] Using Content Marketing to Teach Your Community
    As the practice of content marketing goes mainstream , it is inevitable that it will be used in ways that undermine the very thing that makes it work – educating your audience. Want to make your content marketing better? This will help to ensure your content marketing delivers value worthy of the attention of your audience. Begin thinking of yourself as a teacher instead of a marketer. That mindset will change your content marketing for the  better. Does your content marketing create desire? Make that your content marketing mantra.
    [Marketing] Communicate a Bigger Vision with Content Marketing
    If your marketing could only accomplish one thing, what would it be? If conversion happens on your website, you want your marketing to take buyers there. Marketing used to open doors. What makes content marketing so much more powerful than traditional marketing is that it can convince people your business is the one for them. These days your content marketing and social media accomplish this, or should. How clearly does your your online marketing communicate what your business can do for its customers? Then what happens? It starts with a vision.
    [Marketing] Using Content to Build Trust in B2B Marketing
    To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. How much time do you give each of them to “soak” in the market – like cooking you start with the hardest vegetables first that take the longest to steep – so perhaps you start with more traditional channels first since they have longer lead times to get to market and then start hammering the market later in the campaign to crank up the buzz. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to.
  • JUGNOO  |  TUESDAY, APRIL 24, 2012
    [Marketing] Social Media Marketing: Get On Board Or Get Left Behind
    The concept of marketing your small to medium sized business to individuals quickly became a thing of the past. Well, word of mouth marketing, more commonly known as social media marketing, is back – and it’s more immediate and powerful than ever before. Over the last few years, with advancements in mobile technology, social media marketing has changed how companies interact with customers and, more importantly, how customers interact with companies. Online marketing – or social media marketing – is an extremely cost effective tool. Convince Me!
    [Marketing] Tip: Address Unified Marketing Technology Solutions Now.
    In a previous post , we discussed unifying and imbedding marketing data and analytics into business functions for greater business value. If we take another page from its foundation, it might provide insight on how to currently address broader more dynamic marketing technology solutions. If you view IP Convergence as a foundation to Unified Communications (or Unified Marketing), you would see that IP Convergence was driven from carriers with the purpose of combining voice, data communications, and video. Marketing Strategy Marketing Technology Mike Fuqua Unified Marketing
    [Marketing] Native Advertising: Content Marketing goes Mainstream
    Content Marketing vs Native Advertising. Content marketing is designed to build a relationship with your audience by giving them valuable content that is designed especially for them. Content marketing builds an audience to earn the opportunity to occasionally make offers to buy your products and services. Native advertising is paid content marketing that most likely (but not always) includes a call-to-action for selling products and services. How This Makes for Better Online Marketing. There is a fine line between native advertising and content marketing. Both
    [Marketing] CMOs: Shedding light on marketing performance
    But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Quarterly and annual reviews provide some idea of how the money is being spent, and frequency, reach, target rating points, media impressions and clip counting are among the longstanding measures of marketing effectiveness. But these are becoming less and less informative as the world moves at Internet speed.
    [Marketing] Eight Digital Marketing Trends
    Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. And mobile can’t live without marketing. We started to talk about how to do this earlier this month, but it’s going to take learning some marketing, product management, and basic accounting (integration, integration, integration) to do this effectively. Email Marketing. It’s not going anywhere, yet most of us (as marketers) have forgotten about it. One more day of vacation! Take a look and see what you think!
    [Marketing] Make The Grade: Taking The MMA Mobile Marketing Certification Test
    Using mobile to drive positive results for brands and advertisers requires marketers to grasp a wide range of concepts , ranging from campaign types and formats, to consumer best practices and privacy, to mobile measurement and metrics. Put another way, mobile marketing requires us to master a laundry list of fundamental skills. This is where the Mobile Marketing Association comes in. Today the organization launched the first phase of its Mobile Marketer Certification Program in the UK. Specifically, Tier one focuses on the language of mobile marketing.
    [Marketing] 11 B2B Marketing Predictions for 2011
    Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Enjoy! Email this to a friend?
    [Marketing] The Need for Personality in Customer-Centric Social Media Marketing
    Cross-channel Social media marketing Touchpoint marketing brand personality customer-centricity Edelman trust barometer people-centricity Customer-centric social media requires a personal approach. It’s about people connecting with people. However, many businesses still look at the tools and channels first. In virtually all business functions, people, personality and relationships are key. Faceless and big companies are looked upon with distrust. It’s an evolution that has been going on for years, especially [.].
    [Marketing] Visual Storytelling: Business Marketing with Instagram
    Get Weekly Marketing Updates. If you have been wondering why Instagram has become one of the top social media channels the last couple of years — but more important — how you can use it to market your business, then you will want to listen to this episode. She teaches entrepreneurs, business executives, and marketing professionals how to leverage the power of Instagram for business marketing. Sue B., as she likes to be known, naturally embraced Instagram for business marketing when she recognized its capabilities for personalizing any business.
    [Marketing] Micromarketing: Relationship Marketing Through Advocacy
    Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more.  Throughout, Greg uses many allusions or outright callouts to interactive marketing techniques – SEO, PPC, display advertising, web analytics and measurement concepts, and more.  Marketers need to keep those concepts in mind, since micromarketing doesn’t exists in a bubble. Chapter 7 flips the concepts that traditional marketers are used to; “reach” is no longer the means to drive business results, it’s an outcome. 
    [Marketing] Four Multi-Channel and Touchpoint Marketing Models
    Most marketers are starting to integrate their marketing channels. While in multi-channel marketing the focus is still often on the channels, touchpoint marketing provides alternatives that revolve around individual customer and prospect touchpoints. nice depiction of the typical multi-channel marketing is this graphic [.]. B2B marketing touchpoint marketing touchpointsBetter late than never. However, simple integration will not be enough.
  • JEFF KORHAN  |  MONDAY, MARCH 18, 2013
    [Marketing] Memorable Marketing Content is Original, Fresh, and Personal
    The practice of repurposing marketing content across multiple channels seems to be not only acceptable, but one that many online marketers encourage. What’s interesting is that businesses, marketers, and content contributors that would otherwise take exception to their content being scraped by others, are in fact leading the dilution of their own original work. The better marketers understand that most buying decisions are made on emotion, rather than logic. If you want to make your content social marketing memorable, keep it original, fresh, and personal.
    [Marketing] Humanize Email Marketing for Results
    If you expect to get your marketing emails opened and read, you need to consistently deliver useful information, while also respecting the cardinal rule of content marketing – quickly and clearly make your point. What is most important is designing an email marketing program that encourages actions that progressively lead to sales – and more than likely these actions will require human interaction. Strategically Plan Your Email Marketing. Tips for Humanizing Email Marketing. #1 – Emphasize why you are confirming the receipt of your message. 
    [Marketing] Content marketing: a customer-centric manifesto
    Content marketing is not an island. It takes a customer-centric and integrated approach to succeed in content marketing. Creating business value through creating customer value using content marketing – and putting […]. Content marketing Customer experience Integrated marketing It is part of a bigger picture, aiming to create business value by creating customer value. We like to call it the Copernican view.
    [Marketing] Interesting Marketing Trends of Small Businesses [Infographic]
    What are the most used marketing tactics used by small businesses? Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? View the Small Business, Big Impact marketing infographic below: Via: Bolt Insurance. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media email marketing event marketing online advertising print advertising small business social media website
    [Marketing] Introducing: User Marketing
    But in that same breathe, many are pursuing social media and mobile marketing methodologies. Enter, User Marketing. In an environment where the interaction and relationship between the people, the consumer, the individual has never been closer to the brand, the product and the company than ever before, the User will become the proponent to your either marketing scheme. Not to be mistaken for a user of the product itself, User Marketing will come to represent the very users of social media and mobile technology. Our ways of life are changing. The beloved ROI.
  • JEFF KORHAN  |  FRIDAY, MAY 17, 2013
    [Marketing] Social Marketing is Relationship Selling
    The Social Marketing Process ©Jeff Korhan. Mainstream small business will more reliably get better results from social media if they view it more as selling  than marketing. Because effective relationship selling is personal, and now marketing is too.  As social influences continue to profoundly affect business, just about every business activity is going to require relationship building skills. Traditional marketing or advertising was something you did – to your communities. That feels a lot like selling to me. Adapt to Today’s Buyer.
    [Marketing] Are You a Middle Finger Marketer?
    If there’s a corollary to the maxim, “there’s no sound sweeter than the sound of your own name,” it’s probably, “there’s no sight sweeter to a brand marketer than the sight of her own logo.” How is it possible that the airline can justify an advertising (sorry – sports marketing) spend of this magnitude but can’t justify spending that same budget to make the customer experience better? Sorry people, but this is “middle finger marketing. ” Am I saying that all traditional marketing is bad? 
    [Marketing] Measuring ROI on Content Marketing and Creation
    Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROIBut measuring doesn't have to be difficult.
    [Marketing] Why Digital Marketers Need to Get More Personal
    As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. The potential of personalized online marketing, when done well, is enormous—and for that reason, it’s a compelling sell. But personalization isn’t just marketing hype. It makes sense.
    [Marketing] Measuring Your Content Marketing Success [Infographic]
    Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. The team at Brandpoint , a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success. How do you measure content marketing? 1. Longer visit duration.
    [Marketing] More is Not a Content Marketing Strategy
    Marketers often comment that they are overwhelmed  with the demands of creating content to fuel their online marketing. Thus, the challenge for marketers is developing a strategy for getting their best content to those that can ideally benefit from it. During the opening moments of the recent Content Marketing World conference it was noted that more 50% of all enterprises do not have a documented content marketing strategy. You will soon realize you need more than a content marketing strategy. This is your social marketing process. How about you?
    [Marketing] Creating and Curating Killer Internet Marketing Content
    From blogs to email, creating killer internet marketing content is what separates the winners from the loser. Whether you believe content is king or not, there’s no denying that it plays one of the most important roles in modern marketing. What is Killer Internet Marketing Content? However, in this article we’ll be narrowing our focus to the type of internet marketing content that appears on sites – be it static or dynamic – email shots, promotional materials and social media. Where do you get your content marketing ideas? Rich Media.
    [Marketing] Microsoft’s Future in Digital Marketing
    Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His Below is a transcript of some Q&A that I captured with Romi …. 1) What is your vision for Microsoft and Digital Marketing? believe digital marketing is at the center of a set of tectonic changes happening in the marketplace, across enterprise and consumer-based scenarios (which are converging quickly). The Microsoft Digital Marketing suite covers many but not all of the aspects of the digital marketing
    [Marketing] Close Looping Your Social Media Marketing Campaign!
    While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. Tags: Digital Feature Digital Marketing Social Media Marketing The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns. So, Aircel, created an independent website Save Our Tigers and promoted this cause through hoardings and (presumably) barter ads on TV and Newspapers. How to sustain the excitement and. 2.
    [Marketing] Why you should avoid Social Media Marketing
    And I will tell you from my point of view: Social media marketing for small businesses can increase their brand awareness and reach massively. Everywhere in the net small businesses are trying to get a piece of the social media marketing pie and acting nervously to not get left behind. Businesses which do not have their email communication under control and are not able to respond very quick, or better in real time, do not need to think about social media marketing yet. Social media is a great way to step into two way conversation with recent and future customers.
    [Marketing] Four Step Process to Create an Integrated Marketing Campaign
    It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. Then we have to figure out Twitter, Pinterest, Instagram, Google+, Path, Flickr, YouTube, LinkedIn, content, search engine optimization, inbound marketing, infographics, webinars, videos, email, search engine marketing, gamification, mobile marketing, oh my! It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all). It takes time.
    [Marketing] How Readz is Aiming to Take Content Marketing to the Next Level
    Mention the term “content marketing” and, for the most part, you’ll probably think of three things – web content, social content (tweets, Facebook updates, Google+ posts, etc), and good old fashioned blog posts. You can also add video marketing and white papers into the mix. All things considered, content marketing has been the word on pretty much every marketer’s lips for the last 12-18 months. In their own words, At Readz, we believe content marketing is more than a website, a blog, or even social activities. The Readz Goal.
    [Marketing] Online Marketing 101 for Entrepreneurs
    Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. Business & Marketing entrepreneurs entrepreneurship Online Marketing When you’re a struggling entrepreneur, your business takes over your world as you try to boost your brand and broaden your customer base. From “liking” a company to “following” it, consumers are closer than ever to favorite businesses. Start with Your Website. Got Status Updates. Go with the Trends. Takeaway.
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