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    [Marketing] Organizing Your Social Media Marketing
    'You can take the stress out of your social media marketing process by organizing it into written plan that is consistently implemented. The key to an effective social media marketing plan is following specific rules that are organized into a process. Social Marketing is a Process. Your social media marketing process should include, but not be limited to the following best practices. Specific topics that your content marketing will address. The process of social media marketing comes down to understanding not just what to do, but also why.
    [Marketing] Mobile Marketing Association Surveys Brands & Agencies Worldwide
    Brands, agencies and the entire mobile marketing ecosystem must plan for a new phase of growth and activity. To this end the Mobile Marketing Association (MMA) is collaborating with Millennial Media , an independent mobile ad and data platform company, and MobileGroove to research and produce a comprehensive knowledge resource. This definitive work —which will include detailed market data, case studies, best practices and exclusive insights from executives and companies that have harnessed mobile to drive positive business results — is slated for release in 2012.
    [Marketing] The 4 Pillars Of Viral Marketing
    That being said, I’d like to present you with the 4 pillars of viral marketing. Viral marketing is difficult to plan. It’s better to focus on the pillars of viral marketing. Viral Marketing content marketingGoing viral is one of the hardest things to do online. You don’t have to get your content in front of everyone online to go viral. All you have to do is get it in front of the right people. What do you have to have in place to go viral? Let’s take a look. It has to be the right content.
    [Marketing] Marketing is Dead?
    Marketing is Dead? In a  Harvard Business Review blog post, Bill Lee claims Marketing is Dead and he’s not being cynical; he’s really serious. In fact, he quotes a study of 600 CEOs who are frustrated with their chief marketing officers. But it certainly doesn’t mean marketing is dead. It just means marketers are under even more pressure to measure return-on-investment instead of brand awareness and credibility. If marketing truly were dead, they wouldn’t be doing anything to support their sales. Marketing is long from dead.
    [Marketing] 12 Google Plus Events Marketing Tips
    It can be quite beneficial for marketing, as it can help you to reach a larger segment of your audiences than you might be able to reach with other outlets. Here, we will look at some of the best tips for using Google Plus Events for your business and your marketing needs. You should always make sure that you make the most of video and photos during any marketing effort. 12 Google Plus Events Marketing Tips is a post from Mr Ryan Connors Blog. Business Marketing Strategies and Tactics Social Media event marketing event marketing tips google plus events
    [Marketing] Marketing In the Round
    But it’s time to let the cat out of the bag because  Marketing In the Round: Multichannel Approaches In the Post- Social Media Era  is listed and ready for pre-sale on  Amazon  and  Barnes & Noble ! That is because integration is a much discussed topic within social media, but also one PR and marketing professionals are discussing in great detail. recent  IBM study  of 1,700 chief marketing officers has some interesting results. There is a great need for information and an understanding in multichannel marketing. Marketing In the Round. Guess what?!?
  • INBLURBS  |  THURSDAY, JULY 19, 2012
    [Marketing] Why marketers Increase their Social Media Marketing Budgets?
    Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers. Recent stats show that those marketers spend less than 20% of their marketing budgets on social media which includes the outreach to target audience on social sites, advertising and maintaining a social media presence. Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012. The most known challenge is to measure social media ROI.
    [Marketing] Social Media Budget Ratio in B2B Marketing
    According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend. So here is my take …. Tweet This! Share this on Facebook.
    [Marketing] Marketing needs to be more Adaptive!
    Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it. In a real time marketing world speed will be key. As marketers we need to be optimized for speed and rapidly effective decision-making. We need better systems to take in data and analytics in order to make smarter better business decisions.
    [Marketing] The Missing Link Between Media and Marketing
    'It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes. Close the Loop” to garner actionable insights that can be applied to optimize media campaigns and marketing programs.
    [Marketing] Advertising Is Not Content Marketing
    'And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. And their market knows what to expect from them. In fact, they probably know more about their market than you do. If you drop your “cut and paste” marketing piece on them and insist they use your phrasing it doesn’t ring true and the readers bounce.
    [Marketing] 120 Marketing Tactics for Blogs
    'Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing  consists of producing and publishing information that builds trust and authority among your ideal customers. It The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals. Are you trying to attract a particular target market? Use marketing tactics to create visibility . “If you build it, they will come” isn’t a viable blog marketing strategy.
    [Marketing] 10 BtoB Marketers Predictions for 2010
    So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events. Enjoy! Mark it down people ;-).
  • JEFF KORHAN  |  MONDAY, MARCH 19, 2012
    [Marketing] 3 Hyperlocal Marketing Success Factors
    While they may not be familiar with the term hyperlocal marketing , successful local businesses have learned it is essential to their continued prosperity. However, location is just one piece of the hyperlocal marketing puzzle. Thus, successful hyperlocal marketing is a sequential process. Traditional marketing focuses on the needs and wants of customers. It’s the crux of hyperlocal marketing. How do you accomplish this – with content marketing that provides relevant solutions for your local community. These are the 3 reasons why.
    [Marketing] CMOs: Shedding light on marketing performance
    But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Quarterly and annual reviews provide some idea of how the money is being spent, and frequency, reach, target rating points, media impressions and clip counting are among the longstanding measures of marketing effectiveness. But these are becoming less and less informative as the world moves at Internet speed.
    [Marketing] Eight Digital Marketing Trends
    Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. And mobile can’t live without marketing. We started to talk about how to do this earlier this month, but it’s going to take learning some marketing, product management, and basic accounting (integration, integration, integration) to do this effectively. Email Marketing. It’s not going anywhere, yet most of us (as marketers) have forgotten about it. One more day of vacation! Take a look and see what you think!
  • JUGNOO  |  THURSDAY, MARCH 22, 2012
    [Marketing] Big Data: Should Marketing Really Care?
    Marketers (or ‘marketeers’ as others would say) capitalize on trends that potentially influence how products and solutions are perceived. It’s what marketing folks do. So what are marketers, entrepreneurs, techies and scholars saying? In the interest of offering raw, top-of-mind views into big data I thought it sensible to knock on a few doors and ask some feedback from my Twitter follows—some of whom in fact are seasoned marketers. Marketeering the predictable. There are things that marketers can’t glean from databases. ?. Well, yes.
    [Marketing] Influencers vs Advocates in B2B Marketing
    According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. They are non partial and therefore they write about many firms. Tweet This!
    [Marketing] Make The Grade: Taking The MMA Mobile Marketing Certification Test
    Using mobile to drive positive results for brands and advertisers requires marketers to grasp a wide range of concepts , ranging from campaign types and formats, to consumer best practices and privacy, to mobile measurement and metrics. Put another way, mobile marketing requires us to master a laundry list of fundamental skills. This is where the Mobile Marketing Association comes in. Today the organization launched the first phase of its Mobile Marketer Certification Program in the UK. Specifically, Tier one focuses on the language of mobile marketing.
    [Marketing] Measuring ROI on Content Marketing and Creation
    Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROIBut measuring doesn't have to be difficult.
    [Marketing] Six Easy Metrics to Measure an Influence Marketing Campaign
    'Measurement is one of social media’s key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. There are two core metrics that brands need to measure in any influence marketing campaign. Every marketing campaign, whether online or offline, succeeds primarily for one main reason – the perception of that campaign and the buy-in of the audience. Influence influence marketing metrics Investment. Product.
  • JEFF KORHAN  |  FRIDAY, MAY 17, 2013
    [Marketing] Social Marketing is Relationship Selling
    'The Social Marketing Process ©Jeff Korhan. Mainstream small business will more reliably get better results from social media if they view it more as selling  than marketing. Because effective relationship selling is personal, and now marketing is too. Traditional marketing or advertising was something you did – to your communities. Whereas, social marketing in our digital environment is something we do – with our communities. It’s covered in detail in Built-In Social: Essential Social Marketing Practices for Every Small Business.
    [Marketing] 7 Steps to Successful Content Marketing [Infographic]
    'Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as  inbound marketing , content marketing is non-interruptive. It is the opposite of interruption marketing, also known as  outbound marketing , a traditional method of product promotion which interrupts a person’s flow of activity to grab their attention and tell them about what they should buy. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Research.
    [Marketing] What Moneyball Teaches Digital Marketers About Winning
    Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales. The technology and techniques marketers frequently use are outdated, broken, or unscalable. We’re card counters.
    [Marketing] The End of Traditional Marketing
    And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. It’s about the death of traditional marketing. Advertising Buzz Marketing Data Mining Innovation Interactive Marketing Media Social Media Social Networking Earned Media Owned Media Paid Media POEM Social InsightsPaid, owned and earned media.
    [Marketing] How to Use Facebook for Business and Marketing
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool. Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing.
    [Marketing] Measuring Your Content Marketing Success [Infographic]
    'Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. The team at Brandpoint , a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success. How do you measure content marketing? Why is awareness important?
    [Marketing] Close Looping Your Social Media Marketing Campaign!
    While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. Tags: Digital Feature Digital Marketing Social Media Marketing The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns. So, Aircel, created an independent website Save Our Tigers and promoted this cause through hoardings and (presumably) barter ads on TV and Newspapers. How to sustain the excitement and.
    [Marketing] Microsoft’s Future in Digital Marketing
    Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, Microsoft FAST Search Server technology, and Microsoft Silverlight browser plug-ins to create great digital experiences for its customers and leverage its extensive partner network. 1) What is your vision for Microsoft and Digital Marketing? I see Microsoft at the forefront of digital marketing in the next 5 years.
    [Marketing] Creating and Curating Killer Internet Marketing Content
    From blogs to email, creating killer internet marketing content is what separates the winners from the loser. Whether you believe content is king or not, there’s no denying that it plays one of the most important roles in modern marketing. What is Killer Internet Marketing Content? However, in this article we’ll be narrowing our focus to the type of internet marketing content that appears on sites – be it static or dynamic – email shots, promotional materials and social media. Where do you get your content marketing ideas? Rich Media.
    [Marketing] Why Mobile Marketers Must Listen & Respond To Digital Natives
    Mobile enables instant self-expression and turns up the pressure on companies and brands to deliver their marketing message via a two-way conversation within the context of what matters most to digital natives: their lives, their experiences, their networks, and their worlds. But delivering a message doesn’t make for a conversation; marketers also have listen to what digital natives have to say. Connect the dots, and it’s clear that permission marketing has earned a central spot in the mobile marketing mix. Marketing and more.
    [Marketing] How to Market to Millennials
    [Marketing] What Marketers Can Learn From Zombies
    Then select two disparate items as I have for this post: What Marketers Can Learn From Zombies.  What lessons could a marketer draw from zombies? Marketers too often are fragmented in their approach to the market. There is a fine line between too slow and too fast, when it comes to marketing. For instance,  marketers often trot out a marketing tactic and when it doesn’t immediately gain traction, they move on to the next thing. Most marketing tactics require time to become effective. At Tags: My Creative Team Marketing
    [Marketing] Is social media marketing too labor intensive?
    And then, it works best if it’s in conjunction with all the other activities, marketing or otherwise within your organization or the organization you’re working with. The actuality again, as has been said many times by myself and others, is that social media marketing and engagement is very labor intensive. Tags: Social Media marketing marc meyer I was looking at a list of clients that I had worked with over the past couple of years and it’s well over 40.  What they needed to say was that, “We needed to give it more time&#. Create listening posts.
    [Marketing] Going Mobile with B2B Marketing – Part II
    So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Why is Google Scared and What it means for B2B Marketing! Tags: Advertising Buzz Marketing Mobile Now we want to move into the content. would say that if  “ Content is King &# on the internet “ Context is Queen &# on mobile.  This is why aps like Yelp and foursquare are so hot now.
    [Marketing] Social Media: Marketers Chasing Marketers
    The world of marketing is learning that old models, old mindsets and the intents of marketing are changing. As the world adopts “all this social stuff” marketers seem to be chasing other marketers to do the same old thing but with a different tool, social media. What seems to be apparent to consumers but mysterious to marketers is the intent of social media. Marketers tend to use old media methods within social media channels. Users attention for a moment doesn’t necessarily equate to the same intent of the marketer.
    [Marketing] Marketing Technology Takes a Page From Unified Communications.
    Like Unified Communications, the next generation of marketing data and analytics is likely to require big changes and it also is all about unifying and imbedding it into more business processes. In the case of customer engagement, that can be any business area that is tangent to the marketing goals. So if marketing technology has some similarities to UC, where are we in the evolution of obtaining the bigger benefits? So what to do while waiting for these next generations of unified marketing technology systems to emerge? Mike Fuqua. Tweet This! Post on Google Buzz.
    [Marketing] 3 Facebook Hashtag Marketing Tips
    If you happen to be using Facebook for outreach and marketing, the new hashtag feature will extend your reach dramatically. 1 – Avoid Desperation Marketing. This is just one more example of desperation marketing. Smart businesses know that desperation marketing only serves to repel potential buyers. 3 The Best Marketing is Specific. Mass marketing may work well for big consumer brands, but not for your small and probably local business. So, get ready for what may prove to be a game-changer for Facebook marketing. Don’t do it.
    [Marketing] Mobile Marketers Need To Balance Targeting & Privacy Concerns
    Yet targeting is core to marketing in all its forms , from creating and maintaining a database to developing an online/offline strategy. This week we learned the details about how Apple collects location information from iPhone devices (and hence, their users) — data it yields to help marketers target consumers. Think of the money (billions of dollars) involved in targeting and marketing. Market research firm eMarketer takes a look at what consumers think of discounts and limited deals. Mobile Marketing Permission marketingHOW I SEE IT: Detailed?
    [Marketing] Is Your Online Marketing Intuitive?
    Design Your Marketing for Your Customers. This means you should be able to design and build your marketing to effectively lead them to your door. When it comes to any kind of marketing – especially social media and other types of online marketing, there can be a temptation to think that more is better. The key to successful marketing is both understanding your ideal customer and firmly taking a stand on what you believe and are prepared to deliver. Is Your Marketing Working? Anything worth doing is worth doing right. Why not sooner? It Just Works.
    [Marketing] Strategies 360 Is Hiring: Marketing & Social Media Associate
    Today I begin my search for the first piece of many in building out the S360 Marketing & Social Media team. The New Gig: VP of Marketing & Social Media @ Strategies 360. Great Social Media, Digital Marketing & Productivity Tools. Digital Marketing Social MediaTweet Like I mentioned in my earlier post, things couldn’t be better in my new gig at S360. So good in fact that it’s only taken a little over a month and a half to already need to hire my first team member and I couldn’t be more excited about it. Tweet This! Digg this! Share this on Facebook.
    [Marketing] How can marketers best make sense of database intelligence today?
    The buzz amongst marketers is, “How can marketers best make sense of database intelligence today?” CI Hub is a central repository that holds accurate data from all marketing sources, including both online and offline information. Business Intelligence Customer Data Integration Customer Intelligence Marketing Data Management customer data database marketing Digital Marketing forrester research marketing data”  Concurrently it’s a panel discussion at B2B Online. Join in and contribute your thoughts.
    [Marketing] Marketing Must Be Anticipated, Relevant, Personal, and Integrated
    Change the way they are developing marketing initiatives and using marketing technology. There comes a time when the marketer and the consumer must say, “Dear Marketing, I’m no longer in love with you. sat down this morning to look over (and review) Permission Marketing by Seth Godin. One of the famous quotes from the book is the following: Businesses can no longer rely on traditional forms of interruption marketing in magazines, mailings, telemarketing, radio or television. Marketingwant to build something deeper and stronger.
  • GET SOCIAL PR  |  SUNDAY, JUNE 15, 2014
    [Marketing] Give Your Inbound Marketing an Interactive Boost with Prezi
    Strategy using prezi for marketing 'TweetNothing is worse than sitting through a presentation, staring at the same five plain slides over and over again. Of course, nobody wants their clients or consumers to have to go through the same boring experience. Once you attract your audience, you must engage them. Prezi might just be the tool that gives your business […].
    [Marketing] Social Media Marketing Needs a Purpose
    It is an overlooked fact in when talking about Social Media Marketing that there needs to be a specific purpose to your efforts. Thousands of e-books are sold explaining all of the ‘secrets to social media marketing ’. Marketing is comprised of campaigns and all marketing campaigns have a goal or end result that they are trying to achieve. fast food chain running a marketing campaign for $1 cheeseburgers has a goal of attracting more customers to buy a $2 coke to go with that burger. Your social media marketing campaign should have an equally definable goal.
    [Marketing] Celebrity CMO Jeffrey Hayzlett Talks Mobile Marketing, Social Media & Privacy
    How should marketers approach social media marketing? It challenges executives and marketers to take a hard look at their businesses, forcing them to evaluate, deconstruct and then reconstruct their business into one that is alive and thriving. No doubt today’s new emphasis on social media in marketing makes that last connection mission-critical. How do marketers communicate the value proposition and maintain a personal touch? Vdopia’s is primarily focused on the Indian market , but Jeff sees growing opportunity for mobile video across all markets.
    [Marketing] Great Content Marketing Lessons from SAP
    Lee Odden, one of the speakers at Content Marketing World 2012, posted a series of blog posts with interviews about content marketing. content marketing success example about content marketing to promote Content Marketing World 2012! B2B marketing Content marketing Interviews content marketing Content Marketing World inbound marketing Lee Odden Michael BrennerThe different interviews were also summarized in a great eBook. Lee, who launched his book Optimize in Europe [.].
    [Marketing] Top Ten Marketing Trends for 2012
    told the students that this was the most exciting time in my lifetime as a marketer. If you look at my top marketing trends for 2011, several have changed significantly and this is exactly why marketing is so much fun; there’s a lot happening and it’s keeping us on our toes. I recently gave a presentation to an MBA class at the Simon School of the University of Rochester. And I wasn’t just blowing hot air — I really believe it. So here’s what I see in store for 2012
    [Marketing] Blyk Sells Indian Youth On Permission Mobile Marketing
    Since launching its permission-based marketing service with Indian mobile operator Aircel in November 2010, mobile messaging media company Blyk  reports over one million opted-in users. caught up with Blyk Country Manager Shubhodip (Shubho) Pal to discuss Blyk (which describes itself as a “mobile media that works with operators to link young people with brands and other stuff they like&# ) and key learnings from the Indian market. India, like most developing markets, is country where spam is a concern. Mobile Marketing Mobile Social Media Permission marketing
    [Marketing] Introducing: User Marketing
    But in that same breathe, many are pursuing social media and mobile marketing methodologies. Enter, User Marketing. In an environment where the interaction and relationship between the people, the consumer, the individual has never been closer to the brand, the product and the company than ever before, the User will become the proponent to your either marketing scheme. Not to be mistaken for a user of the product itself, User Marketing will come to represent the very users of social media and mobile technology. Our ways of life are changing. The beloved ROI.
    [Marketing] A Cause Marketing Christmas
    We’ve run across a few articles concerning cause marketing during the Christmas season that you might find of interest. Cause Marketing Christmas – As a holiday, Christmas is surprisingly challenging to cause market around, but a local homebuilder has the bones of a good campaign based on a gingerbread house-building contest. Southwest’s Check-In Cause Marketing – Southwest Airlines is combining Facebook Places and charitable giving to the Make-A-Wish Foundation to encourage travelers to check into Southwest when they get to the airport.
    [Marketing] #FF FollowFriday: Derek Johnson On Mobile Text Marketing
    #FF at MobileGroove amplifies the voices you need to hear, and profiles Derek Johnson , CEO of SMS marketing company Tatango and — more importantly — a brave (sometime edgy) voice in the mobile marketing space. We may know him best as the CEO and founder of Tatango, an angel-funded text marketing company with a sharp focus on outbound messaging. In June Derek’s company got even more coverage when it took the wraps off a new look, a new version of its service and a new emphasis on helping small- to medium-sized businesses harness text marketing.
    [Marketing] The Content Marketing Explosion [infographic]
    Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. The people at Bluegrass made this infographic illustrating how content marketing is gaining a foothold and how it is used by brands. For brands, content marketing is mostly about creating brand awareness, generating leads and acquiring customers. The Sharing Avalanche [Infographic].
  • JEFF KORHAN  |  MONDAY, JUNE 2, 2014
    [Marketing] Stories Are Valuable Marketing Assets
    Traditional marketing is being replaced by social selling and relationship marketing, with stories being the cornerstone for executing both well. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  –  (Wiley)  . 'In a world in which content is clearly king, one of your most valuable business assets are stories that validate its capabilities. Consider that your business made a considerable investment to earn its stories. “Look at the bright side; you’ll have a great story to tell.”
    [Marketing] Best Internet Marketing Posts of 2011
    In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends  – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The Marketing Automation. Automating your marketing efforts may be fruitful. Blogging.
    [Marketing] Using Content to Build Trust in B2B Marketing
    To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. How much time do you give each of them to “soak” in the market – like cooking you start with the hardest vegetables first that take the longest to steep – so perhaps you start with more traditional channels first since they have longer lead times to get to market and then start hammering the market later in the campaign to crank up the buzz. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to.
    [Marketing] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Because of these challenges, we often see brands looking to digital marketing to move the engagement and revenue needles in the right direction. We can no longer envision “big ideas” and creative marketing without the support of big data. Not much.
  • DAVE FLEET  |  TUESDAY, MAY 25, 2010
    [Marketing] Four Reasons Your Social Media Marketing Campaign Sucks
    That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. If you think back to our social media marketing ecosystem and Forrester’s breakdown of media types , marketers are often most used to paid media – immediately scaleable and controllable. Tags: marketing social media strategy Listen; engage; develop. You know what you don’t see anyone recommending? Do you agree?
    [Marketing] Marketing Metrics: The key to marketing ROI
    As every marketer knows, we exist in a point in time where paradigm-shifting innovations require us to constantly evaluate our programs and the value they deliver. With the growing expectation that marketing departments will increase revenue and cut costs, being able to quantify the results from previous programs and then predict the financial impact of future efforts are becoming must-do items. Check out the job boards; most senior marketing positions are being defined with a requirement for statistical analysis. How do you determine marketing ROI? Hurry up.
    [Marketing] The Importance of Healthy Internet Marketing Strategies
    'As an online marketer I get contacted on a daily basis by potential clients from around the world. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. Chris, Kilbourn, Founder and CEO of Utah-based Tofu Marketing , explains it well: “You’ll never hear us throw around the term ‘traffic’ as though it is the be-all and end-all of Internet marketing. Instead, we are an online marketing agency that focuses on sending  qualified leads  to your website.” Can you buy us a couple email lists?
    [Marketing] 52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013
    The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US. B2B and B2C marketers are spending their social media budgets in different ways. The majority (65%) of B2C marketers spend money on Facebook, vs. only 40% of B2B marketers.
    [Marketing] Changes in B2B Marketing — Mad Marketing TV Ep 13
    Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Visit [link] to learn more.
    [Marketing] 8 Twitter Marketing Mistakes
    Here are 8 Twitter marketing mistakes that might be hurting you: 1. Social Media Twitter human interaction marketing mistakes target audience tweetsAre you frustrated that you aren’t getting results from your Twitter campaign? Not sure what you’re doing wrong? You Tweet at the Same Time Everyday. Twitter is a fantastic tool to broadcast information, but it’s also instant and temporary. If you only tweet at the same time everyday, chances are you are only reaching the same people. Broaden your audience by varying the times you post. Sound daunting? The exception to this is @reply.
    [Marketing] Creating Addictive Marketing Content
    One of the distinguishing qualities of successful marketers is they are passionate students of human behavior – more specifically, buying behavior. As content marketers, you want to create desirable experiences. That is your goal as a content marketer. Awareness Blogging Community content marketing Marketing Online Marketing Search Optimization Selling Small Business Success action Addiction customers desires fresh Google human behavior Jeff Korhan memorable originalAddictions are unfavorable behaviors that can develop very innocently.
    [Marketing] 5 Tricks to B2B Marketing Socially
    Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories. think Story Telling is going to be a huge component of the marketers tool kit going forward since the web and social media adore good stories. Related posts: What to look for in a Social Media Marketer? Spray and Pray Marketing 2.0 Tweet This! Share this on Facebook. Digg this!
    [Marketing] Marketing’s Magic Bullet
    Do you believe there is a marketing magic bullet? Hundreds of “consultants&# make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing’s magic bullet - that one simple thing you can do to fill up your register with virtually no effort on your part. My marketing magic bullet: focus , discipline and consistency. Discipline necessitates developing a marketing plan and implementing it aggressively. know businesses that market and then just expect clients to flock to them with wallets in hand.
    [Marketing] Learn More About Internet Marketing – Free Course
    If you’ve been interested in learning more about Internet marketing for your blog, brand, or business, there are a ton of resources out there, from blogs to ebooks, classes to conferences. But if you want something structured without any expenses involved, why not start with a free 10 week Internet marketing course ? Mark Thompson of Search Creatively and Stay on Search (also a regular on Search Engine Journal ) has created a great course covering all the aspects of online marketing. Internet Marketing Course Content. 100+ Online Marketing Resources.
    [Marketing] Content marketing is king
    Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. The excellent infographic below (knicked from Jeff Bullas ) shows that B2B marketers are now investing 26% of their TOTAL marketing budget into content creation! Related posts: Content marketing delivers sales leads. Coke is world’s No. Facebook brand. Related articles.
    [Marketing] Streamlining Text Messaging To Fast Track Mobile Marketing
    The advance of smartphones, the avalanche of apps and the heightened interest in mobile video, mobile barcodes and Augmented Reality are combining to take mobile marketing strategies and creatives to the next level. But are marketers and mobile operators getting ahead of themselves? In developing markets is the only screen.) SMS is clearly an effective way to deliver mobile marketing campaigns and messages. Permission marketing also builds trust. Marketers need little convincing to understand the value of a deeper engagement with consumers. percent.
    [Marketing] Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard
    LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to  new research by BtoB. YouTube was significantly less popular with just 8%, and Google+ was most important for only 1% of B2B marketers. However, when asked which channels they use most often, B2B marketers named LinkedIn, Facebook and Twitter almost equally. Social Media Statistics #RLTM scoreboard b2b b2b marketing btob social networking stats
    [Marketing] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. was pleasantly surprised to see that many people using content marketing (as I do) wrote similar posts taking a critical look at the evolutions in content marketing. Many people still use content marketing without a clear purpose. And the same goes for social media (marketing). Let’s take content marketing, for instance. Brand marketers.
    [Marketing] HubSpot Inbound Marketing Case Study | Social Media & Digital Strategy
    Colin Alsheimer Digital & New Media Strategist About Lifestream Contact How to Pitch Me Guest Post Guidelines Disclosures RSS Feed Twitter Facebook How HubSpot Created an Industry: The Ultimate Inbound Marketing Case Study By Colin – 02/08/2010 Posted in: Featured , Social Media , case study , inbound marketing , internet marketing Share Founded in June of 2006 by Brian Halligan and Dharmesh Shah , HubSpot is a company that has seemingly taken the Internet by storm, racking up top ranked blogs, twitter accounts, viral videos, and millions in venture funding along the way.
    [Marketing] Five Engagement Strategies for Bank Marketers in 2012
    Many of the leaders in the direct and database marketing field started their professional lives as bank marketers – your name was on a bank database and mixed into a predictive model before nearly any other industry started thinking of such things. Sadly, bank marketing today has lost much of that early competitive edge, as other industries have caught up and surpassed them with the use of marketing technology and analytics.  Below are five ideas for the bank marketers –. Martha Bush. Are you ready? Follow Martha on  Twitter  or connect with her on  LinkedIn.
    [Marketing] How You Can Use Native Advertising to Complement Content Marketing
    While the online space was in its infancy for marketers, this approach was successful. However, in recent years, consumers have become more discerning about how they’re marketed to, and this has resulted in banner ads and PPC campaigns taking a revenue hit. Instead, social ads and content marketing have started to drive bigger engagement, with  consumers increasingly acting upon ads within the likes of Twitter and Facebook , as well as sponsored blog posts from bloggers promoting a certain brand or product. Native Ads As Content Marketing.
    [Marketing] How to Generate Business through Content Marketing
    We live in a customer centric time powered through social media and the rules of marketing and PR has dramatically changed. Marketers need to understand that most people do not go online to buy something. Content Marketing is great to build your online reputation. Here are some marketing tips you can use right away. But as you need to spend time for your business you also need to understand that marketing and content creation is an important part of your lead generation. Infographic: The Rise of Content Marketing. This is valid for B2C and B2B!
    [Marketing] What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen
    The best insights I’ve seen or heard about consumer behavior on tablets were shared during a seminar in New York conducted by the Direct Marketing Association in collaboration with the online news destination Mobile Marketer. Etheridge also gave us the numbers that are meaningful to all in the mobile marketing ecosystem. HOW I SEE IT: One of the inhibitors of mobile marketing and advertising is a lack of visibility into consumer behavior online versus what they do on their mobile phones — and now how they use their tablets. His mobile marketing do’s?
  • JUGNOO  |  TUESDAY, MAY 29, 2012
    [Marketing] Collaborative Marketing and the Natural Progression to REAL Customer Satisfaction
    ve been thinking a lot about collaborative marketing lately, and how we can turn co-existing businesses more into partners and less about missed opportunities. think there’s a great untapped market for someone that really wants to grab collaborative marketing and run with it. Instead of doing this all separately, there was some form of collaborative marketing behind it to make your life easier? And  they’re  tied in with local businesses that are part of the collaborative marketing approach of all the above. Marketing business strategy collaborative marketin
    [Marketing] The Big Content Marketing Fail: How Much Content Do You Need?
    In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. was active in media, online publishing and digital marketing strategies at that time and didn’t have to think long about the way forward of that small business. We would specialize ourselves in online content (no one used the word content marketing yet). From content marketing to marketing content Still reading? Hurray.
    [Marketing] 4 Reasons to Integrate Marketing Now
    Marketers need to harness media convergence and integrate to maximize the impact of their various communications, on and offline. Integration yields more leads, creating better ROI for marketers. recent CMO Council study showed that only 9% of respondents believe their interactive marketing efforts are highly evolved and integrated. This online integration issue doesn’t even consider integrating marketers’ efforts in the traditional advertising, public relations and direct marketing disciplines. Image by Chiri_dr. Image by Arvind.
    [Marketing] Is Touchpoint Marketing the Only Marketing Left?
    Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It just took businesses a very long time to realize it, helped by what we call ‘content marketing’. In that regard, it looks a lot like social media, which seemed necessary for businesses to realize that marketing is not a one-way street. The concept of content marketing is much about providing value in order to get it back, one way or another. Content marketing is not the only marketing left.
    [Marketing] The Because of Cause Marketing
    However, another way that companies can become more socially responsible is via cause marketing, which is becoming a lot more mainstream and visible. Some figures from  IAB  show why cause marketing is becoming something business can’t ignore any longer: 71% of consumers are giving  as much (or more) as they were before the economy dipped. As you can see, cause marketing isn’t just good business ethics, it’s good business sense too. The Because of Cause Marketing. Is your local community  one that can work with a cause marketing mindset? Consumers are smart.
    [Marketing] Google+ is Content Marketing on Fire
    This explains why Google+ is steadily gaining momentum  for attracting the attention of a wider audience than even Facebook , and quite possibly one that will prove to be more powerful for content marketers. Now Google+ is layering in Authorship, shares, +1′s, and relevant hashtags to provide additional social context to that content marketing equation. About the Author:   Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  –  (Wiley 2013)  . 1 – Search Drives the Web. Is this surprising?
    [Marketing] 10 Strategies of Push-Pull Marketing for Your Online Business
    If you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. smart online business marketing strategy is to use both types of marketing at the same time. Push and Pull Marketing. The two different types of marketing are: 1.  Push marketing : This is marketing to push your product to the market. Both types of marketing create a demand for your product. Your blog. Do both.
    [Marketing] Do Content Marketers Compete?
    recently realized many of the people who agree with this philosophy are also doing content marketing. began to wonder, do content marketers compete?  . In marketing, you may have the same goals as other companies, but if you’re doing content marketing, you really aren’t trying to win the same race. The real victories in web marketing are borne out of collaboration. Inbound marketing is called such because the potential customers come to you. Content Inbound Marketing Marketing andy crestodina competition content marketing inbound marketing SEO
    [Marketing] I’m Ashamed to Call Myself a Marketer. It is Time to Change
    have begun to realize that the majority of marketers, advertising firms, and communication professionals have become extremely complacent. Why is it so hard for marketers to speak human? Greg Ballard pulled out the win to secure his second term but not without some terrible marketing from both sides of the aisle. Political marketing hasn’t changed in twenty years and I am becoming tired of innovation NOT happening in this world. Marketers are some of the hardest working individuals in the professional world. MarketingPeriod. Why Comcast .
    [Marketing] Fitting The Social Media Cube into a Round Marketing Strategy
    What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach. Their argument is that, in today’s marketing world, too many disciplines try to stand alone.
    [Marketing] Stop and Rework your Digital Marketing Budget Right Now
    The digital marketing budget needs to follow the path towards customer-centric integration and company-wide enablement. Opinion digital marketing budget 'While many are still trying to get their heads around social media and social business, the digital business challenges already go much further and involve all departments and functions in and around the enterprise. Soon all business will have a [.].
  • PAMORAMA  |  SUNDAY, MAY 20, 2012
    [Marketing] 15 Informative 2012 Marketing Infographics
    Infographics Marketing Social Media StatsWe live in the age of data. The The information collected by the world’s databases grows by an astounding 40% annually. How we collect, harness, and use this content shapes our lives — our work, our relationships, everything.  One way to make the fire hose of information more understandable is to use visual representations, which is why [.].
    [Marketing] The Importance of Content Marketing When Building SEO Strategies [Infographic]
    Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place. 94 % of marketers believe that the users  analysis of the site’s perceived value will increase in importance as a ranking factor.
    [Marketing] The FT: content marketing lessons
    The lessons for content marketers, and struggling news organizations in particular, are clear.  Featured Headline Media Content marketing Financial Times Newspaper Press Gazette 'Newspapers  struggling to find an online model that pays the bills might find a little light at the end of the tunnel, if they look towards The Financial Times (The FT). According the Press Gazette , The FT’s head of operations Mary Beth Christie recently said, “We are now digital-first and we believe our content is valuable. We had a hard paywall similar to The Times.  million people worldwide. Simple!
  • E-LIGN  |  TUESDAY, AUGUST 20, 2013
    [Marketing] 5 Reasons to Outsource Your Marketing
    'Marketing is too important to be left to chance or inexperience. Outsourcing can be an effective strategy to market your business while saving time and money. Small businesses gain many advantages from outsourcing marketing efforts: 1. Enlisting marketing specialists makes it easier to promote your products and services among your target demographic. Marketing specialists understand how to use promotional tools like email , search engines , and social media to gain maximum exposure. Outsourcing can help your business boost its ROI in marketing efforts.
    [Marketing] The 4 P’s to Social Media Marketing
    Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing. 4 Launch them using all available S ocial Media - think Inbound Marketing by Brian Halligan and Dharmesh Shah. think this strategy is exceptionally good for B2B marketers with long lead cycles. Slide 1. Tell Good Stories.
    [Marketing] Influencer Marketing: Facts and Miscomprehensions
    The fact that consumers rely on opinions of peers, so-called influencers and (often unfortunately) celebs offers opportunities for marketers but threats for them and for consumers. Blog Connected marketing Social media marketing influencer marketing peer reviews word-of-mouth marketingThe importance given by people to the opinions of others is well known by now. We pay a great deal of attention to what complete strangers say and think. [.].
    [Marketing] Understanding Viral Content Marketing [Infographic]
    Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Why should you opt for viral content marketing? Want to find out more about viral content marketing. Companies’ Use of Content Marketing Is On the Rise [infographic]. 64 Inspiring Facebook Marketing Techniques [infographic]. Social Media content sharing Pro Blogger Roi for companies Viral conntent Viral marketing Voltire Digital
    [Marketing] Inbound Marketing Is Rising [Infographic]
    Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better? Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. Take a look at the infographic here and do tell us how you found it – is inbound marketing the future?
    [Marketing] B2B Marketing Content: Lure or Lasso?
    You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Related posts: Spray and Pray Marketing 2.0 The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership I picked this saying up from Gary Vaynerchuk’s new book called Crush It. Tweet This!
    [Marketing] Content Marketing Week Starts Tomorrow!
    'Is there any question content marketing has taken off? As noted in the last post here , nearly two-thirds of marketing executives plan to increase budget allocations for content marketing in 2014, while just 2% plan to cut spending in this area. And in other marketing research recently covered here: • On average, 25% of marketing budgets are now spent on content development, delivery and promotion; • 92% of marketers believe that content creation is either “very” or “somewhat” effective for SEO; and. Want to be part of Content Marketing Week?
  • JEFF KORHAN  |  MONDAY, JULY 14, 2014
    [Marketing] 3 Content Marketing Planning and Productivity Tips
    'As we cross the annual midpoint, many businesses experience a transition period , making this an ideal time to assess marketing effectiveness to make the necessary adjustments for finishing the year strong. Planning and productivity is always relevant, because time is the one obstacle small businesses most frequently give for failing to consistently build their content marketing assets. If you put your attention to applying some of these practices, you will regain control of your day, your content marketing , and your business. So, let’s take a closer look. Dwight D.
  • DANNY BROWN  |  THURSDAY, MAY 15, 2014
    [Marketing] Is Your Marketing the PITS?
    'When I took my marketing degree back in 2001, part of the course was learning about the  Four P’s of Marketing  –  Product, Price, Place  and  Promotion. These terms have been the mainstay of marketing since the 1950?s, Borden published an article called  The Concept of the Marketing Mix  , although the actual phrase The Four P’s was coined by E. Marketers have used the Four P’s to plan marketing campaigns, measure and gauge how well something will be received. The best marketers know how to persuade people that their ideas are worth listening to.
    [Marketing] What Makes Good Online Marketing Content?
    The question I’m asking here is: Can content in email or online marketing provoke any action without some kind of emotional response? Blogging Content marketing Opinion content marketing content marketing strategy email marketing engagement interactive marketing online marketing relevanceThe issue of emotional response is often overlooked and I agree. Perhaps it is overlooked because it is that underlying common denominator and not a separate factor.
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