Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 124

Marketing How To Sample Samples 124

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Revenue retention by increasing affinity and loyalty of your current customers. Proving Value.

ROI 69

ROI Case Study Health Care Insurance 69

Likeable

AUGUST 13, 2020

Neither one diminishes the effectiveness of the other—in fact, if both are done correctly, they can absolutely work together to drive leads and build brand loyalty. It will increase brand recognition, generate conversations around your brand, and allow you to actually connect with your audience which builds brand loyalty. There are 3.73

Social Media 144

Social Media Marketing Loyalty ROI 144

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. This way, you get real-time campaign results across all platforms so you can track the engagement rates of your partnerships and present tangible data to decision-makers or your C-Suite team. Tagger helps with this.

Influencer 99

Influencer Marketing Collaboration ROI 99

Sprout Social

MARCH 20, 2023

Here are a few stand-out use cases for short-form video to convince you, or your leadership team, that this format is worth the investment. Short-form video helps you reach more people organically Today, the digital space is pay-to-play, while the economy is forcing teams to tighten budgets. Not exactly a dream combination.

Buy 110

Buy Video How To Template 110

Sprout Social

AUGUST 30, 2021

Maximize marketing ROI. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. However, social teams are still frequently left in the dark about larger marketing campaigns until late in the game. .

Campaign 136

Campaign Social Media Social Media Management Team 136

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Engagement metrics like engagement rate are probably meaningful numbers that can offer you and your team some insight. But here’s the thing.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience. Let’s dig deeper.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? That high ROI is reserved for businesses that can motivate their employees in the same way they motivate customers toward loyalty.

ROI 48

ROI Loyalty Embedding Metrics 48

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Look at Starbucks’ customer loyalty rewards program.

B2B 121

B2B Communities Brands Loyalty 121

Sprout Social

FEBRUARY 7, 2023

In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent. In the platform, you provide pre-approved messaging that your team can share from one centralized hub.

Buy 89

Buy Curation Statistics Survey 89

Convince & Convert

SEPTEMBER 11, 2015

As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Sample Content: .

Loyalty 60

Loyalty Twitter Brands Sample 60

Oktopost

AUGUST 4, 2023

That high ROI is reserved for businesses that can really motivate their employees in the same way you need to motivate customers toward loyalty. Make Social Media Advocacy Manageable An employee advocacy program could easily swallow up your team’s workforce. No one performs best in a vacuum. It doesn’t take much, either.

ROI 62

ROI Real Estate Team Social Media 62

agora pulse

DECEMBER 11, 2020

With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. Email marketing is known for its jaw-dropping return on investment (ROI), which can be as high as 4,400%. To create consistency, get the two teams together for a branding review.

Campaign 150

Campaign Social Media UGC Marketing 150

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. The most important social media metrics for your brand depend on what your team wants to accomplish. Increase revenue.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Some will already be posting about you, but you could harness their networks to increase brand awareness, create a wider personal network for sales team members, and showcase subject-matter expertise for industry leaders.

Brands 121

Brands ROI UGC Authentication 121

Pam Moore

DECEMBER 7, 2017

CMOs at the largest technology organizations report that building content marketing as an organizational competency is 2nd most important initiative, only behind measuring ROI (IDC). Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Create once, use many (= increased ROI).

Template 167

Template Templates Trends Content 167

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively.

B2B 111

B2B Influencer Brands Marketing 111

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. When prospects engage with your content, they are leaving signals of their interests.

B2B 69

B2B Campaign Statistics Data 69

Webbiquity SMM

APRIL 29, 2013

.” • 82% of marketers who blog see positive ROI for their inbound marketing. Inbound marketing teams tend to be small—but realize the need to grow in order to scale. Even at the enterprise level, 31% of marketing teams contain five or fewer full-time employees. Inbound marketers plan to hire an average of 9.3

Report 186

Report Hubspot Marketing ROI 186

Oktopost

AUGUST 10, 2022

Kevin Lau is an award-winning, performance-driven, innovative, and ROI-focused, customer marketing professional and digital/online marketing strategist. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. Meet Kevin.

B2B 89

B2B Press Release Apple Loyalty 89

Socialmedia.biz

MARCH 17, 2021

The marketing team should carefully analyze the rate of interest or ROI from every marketing endeavor and realign it to generate maximum profit regularly. . Make it interactive and kindle the customer to participate in the numerous games, promos, and loyalty programs to make them buy more.

Discount 102

Discount Price Loyalty Buy 102

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. Social media delivers a big ROI, and I cannot lie, friends. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI.

Social Media 142

Social Media HootSuite Meme Influencer 142

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. When prospects engage with your content, they are leaving signals of their interests.

B2B 62

B2B Campaign Statistics Data 62

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. Or, you could offer a loyalty program where customers receive rewards points for referring you to their peers. Have a well-trained customer service team that can quickly and effectively answer any questions, concerns or complaints.

Discount 120

Discount Marketing How To B2B 120

Hootsuite

FEBRUARY 5, 2024

Solving it can help you improve your overall results over time and prove the value of your work to your boss and larger team. This is key if you want to increase your Instagram ROI and tie your Instagram efforts to off-platform goals. But try to think about Instagram analytics as a fascinating puzzle.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Convince & Convert

MARCH 6, 2017

And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Awareness or loyalty? We often forget that ROI is not just about return, it’s about investment as well. How many people do you have working on your social media team?

Social Media 119

Social Media NGO ROI Research 119

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. 3 ways to create more entertaining social content Social media teams are effectively in-house content creators, which means you need to know the latest trends and align them with your brand values. Fenty Beauty, with over 2.4M

Social Media 88

Social Media Content Airlines Authentication 88

Likeable

OCTOBER 1, 2018

In 2009, Beth decided that GE needed to build a “content factory,” tapping Linda Boff to lead a “scrappy team of digital innovators” and carving out 15 percent of the advertising budget to attack the challenge of digitizing the company’s marketing with greater creativity. Build a content factory. One of the earliest examples?

Social Media 87

Social Media Brands Film Loyalty 87

Oktopost

MARCH 15, 2021

You can expect more engagement and higher ROI from B2B audiences by providing value-added content that educates and informs while it entertains. Instead, relate to them by sharing positive stories about your company and team, and answer the questions and concerns they bring up. Data and Automation More Than Ever Before.

B2B 136

B2B Social Media Strategy LinkedIn 136

Pixlee

JULY 28, 2021

Along with UGC being 35% more memorable than other media, and 50% more trusted by consumers, there are a variety of stats that back up its powers in boosting ecommerce and customer loyalty. Knowing what each campaign’s ROI is and tracking how it affects your income and profits is a crucial step in decision-making. .

UGC 98

UGC Brands Content Authentication 98

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Moneyball , a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team. We’re card counters.

Marketing 225

Marketing Loyalty Statistics Mobile 225

Sprout Social

FEBRUARY 17, 2022

You’re a marketing team of five. This way, anyone on your team (or even a freelancer) can jump in and write emails to subscribers. Create loyalty programs and discounts to retain customers. Then track the open and click-through rates to see which emails generate ROI. How email templates accelerate marketing efforts.

Template 125

Template Templates Marketing Sample 125

Waxing UnLyrical

AUGUST 10, 2016

Here’s an example of how the Bitly team used an image to enhance a tweet about a recent interview we ran with singer Elizabeth Lyons. Visual content builds trust & loyalty. So how do you attribute ROI to your efforts? On Instagram, you can’t link out anywhere, but the bio. On Snapchat, the content disappears.

Content 100

Content UGC Loyalty Hotels 100