Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Social Media . Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Hootsuite

JULY 4, 2022

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Do TikTok’s greatest strengths line up with what you’re trying to achieve with your social media strategy? Connect it to your favorite social media management platform (Hootsuite, of course!).

Questions 104

Questions Banking Insurance HootSuite 104

Buffer Social

AUGUST 16, 2023

We chose the higher education, retail, and food and drink sectors where our experience and passions lie. We adopted social media management tools to monitor, track and analyze our client’s mentions across print, broadcast, and online platforms like social media. This choice paid off. Our secret sauce?

Strategy 74

Strategy Press Release Startup Reputation 74

Sprout Social

JULY 30, 2020

Retail is an industry that has faced major disruptions during 2020 like store closures, production plant shutdowns and drops in sales. Connec+ , a full-service digital marketing and retail consultancy business, recognized that social media would be instrumental in filling communication gaps.

Retail 122

Retail Groups Groups Social Media 122

Sprout Social

MARCH 12, 2020

Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. While the data that comes from monitoring might not translate to raw numbers, the qualitative data that comes from honest conversations on social can be extremely valuable when refining your strategy.

Data 101

Data Skills Meme Social Media Management 101

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

FEBRUARY 29, 2024

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

MAY 19, 2021

The London-based clothing retailer uses listening data to inform business decisions well beyond marketing. By tracking their popular branded hashtags alongside phrases like “want” or “need,” their social team is able to relay customer feedback that informs content, campaign and production strategies.

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

AUGUST 30, 2016

Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. While that number might seem low, influencing one-third of your social media followers through channels like Instagram can have serious payoffs. This can be deceiving and ultimately hurt your brand.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Sprout Social

DECEMBER 19, 2023

Brands looking to take advantage of all the channel has to offer need to think seriously about social media career progression. Investing in your team today can drive acquisition, loyalty and growth tomorrow. In this list of social media job titles and descriptions, we cover all the positions you need on your core team.

Social Media 105

Social Media Social Media Management Influencer Team 105

Sprout Social

OCTOBER 30, 2023

These enhanced relationships lead to increased customer lifetime value (CLV), engagement, loyalty and return on investment (ROI). Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement.

Social Media 123

Social Media Marketing Loyalty Collaboration 123

Sprout Social

OCTOBER 3, 2022

Today, over 50 million people on social media identify as content creators. As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy. Social media management is a skill.

Strategy 118

Strategy Brands Content Social Media Management 118

Sprout Social

NOVEMBER 22, 2021

What social customer care teams can expect from the 2021 holiday customer service rush. The pandemic continues to impact global supply chains , leaving warehouses empty and retailers scrambling for inventory. Last year brought retailers an 18% increase in social messages during the holiday season.

Team 118

Team Collaboration Retail Questions 118

Sprout Social

AUGUST 17, 2021

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? Sprout Social. Let’s dive in. Sociality.io. Sociality.io Pricing.

Communities 126

Communities Engagement Tools Tweetdeck 126

agora pulse

JANUARY 4, 2018

In this article I’m going to give you five funny social media predictions for 2018 and tell you how social media managers can prepare for them. Before we begin, it’s worth noting that while most of the social media predictions I have written over the years have come true, they don’t happen instantly.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

Hootsuite

DECEMBER 6, 2021

It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail. That will ensure plenty of leads come to your page – and that your current followers are rewarded for their loyalty! Collect user-generated content.

Instagram 145

Instagram How To Hashtag HootSuite 145

Sprout Social

JUNE 5, 2019

This reward only serves to generate even more loyalty among their customers. How the experience plays out has implications on brand loyalty, sales, customer churn, consumer advocacy and customer retention rates. If you were working in a retail store, you would never ignore a customer who walked up to you and asked you about a product.

Social Media 106

Social Media Loyalty ROI Report 106

Hootsuite

SEPTEMBER 24, 2019

Aim for personal connection: Stories are a huge driver of Instagram direct messages that help build follower loyalty. Media and entertainment: Tuesday and Thursday, 12 to 3 p.m. Retail: Tuesday, Thursday, and Friday, 12 p.m. Non-retail e-commerce: Thursday, 4 or 9 p.m. Use text to tell followers why they should swipe.

Instagram 112

Instagram Tips Marketing Hashtag 112

Hootsuite

JUNE 27, 2022

The eternal struggle of every social media manager (we know it all too well): what the hell do I post today? Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok. And customer loyalty too. You can’t be blamed for wondering: what’s the point in even trying? And tomorrow?

B2B 97

B2B Trends Authentication Film 97

Webbiquity SMM

JUNE 14, 2011

Even in fairly large organizations, the actual number of social media mentions that really require any kind of detailed response tends to be fairly small. • The best social media managers will work themselves out of their jobs by making their organizations social media proficient.

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

JULY 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay: Welcome everybody to Social Pros. Click the play button to listen here: Download the audio file: [link].

Airlines 115

Airlines Sentiment Hotels ROI 115

Sprout Social

JANUARY 26, 2021

Instagram keeps building up its capabilities for businesses, and as more ecommerce , retail and CPG brands embrace the Shopping aspect of the platform , it’s critical for businesses to deliver customer service where the path to purchase began. Build brand loyalty and retention. Maximize efficiency with a social media management tool.

Template 137

Template Templates Instagram FAQ 137

Viper Chill

APRIL 26, 2010

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. She said “that doesn’t make any sense because it doesn’t drive traffic to our site&# but I was trying to explain to her we’re building trust & loyalty.

Social Media 80

Social Media Strategy Digg Forums 80

agora pulse

MAY 6, 2020

What should you do when your social media agency’s sector has been hit hard? We’ve got ideas and tips on how social media managers can best handle this tough time. What Social Media Managers Want to Know. When companies feel financial pressure, they often look to cut costs.

Social Media 106

Social Media Tips Discount Price 106

Webbiquity SMM

JUNE 6, 2011

Aaron Lee or more known as Ask Aaron Lee (@askaaronlee ) on twitter is your average Joe but with an extra-large social media addiction. Competitive by Nature, Positive Minded, Marketing Student & part time social media manager. Billy Mitchell – @Billymitchell1. Jeff Ashcroft – @JeffAshcroft.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Keyhole.co

JULY 29, 2023

They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. This strategy not only strengthens the bond with customers but also provides a platform for fans to showcase their creativity and loyalty. To automate this, you will need a social media management software.

Campaign 52

Campaign Social Media Strategy Hashtag 52