How (and Why) to Map Your Company’s Digital Landscape
Webbiquity SMM
MARCH 30, 2012
For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages.
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