Waxing UnLyrical

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Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. I reported this to LinkedIn and it was immediately removed.). I believe I’m entitled to voice my own opinion on my own LinkedIn page.

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My Two-Step Secret to Making LinkedIn Your Beeyatch

Waxing UnLyrical

So: LinkedIn. But LinkedIn has a Reddit problem (I’m trademarking that!) Once installed, any time you get an email from someone (or send one), it will pull up their company info and – get this – LinkedIn + social info as well. It worked so well that it was acquired by LinkedIn a few years ago.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers.

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Monday Roundup: Content Rules

Waxing UnLyrical

Be Your Own Publisher on Social Media: 8 Brands that Kill It. Why: Today, with Internet access and some form of a computer, virtually anyone can become a content publisher. In this guest post for Lightspan Digital , Valerie Gunn introduces us to 8 brands that stand out from the crowd when it comes to publishing content.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Connect with her on LinkedIn.

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I was stunned and flattered when my colleague and friend Ann-Sofie Krol thought enough of how we’d structured the event to share, on LinkedIn, some of what we’d done as virtual event best practices. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

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Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Facebook, LinkedIn, Quora, Medium … the list goes on. Some of these come with built-in networks; that’s one of the reason LinkedIn Publishing has taken off the way it has. Second, if you want to maintain ownership of your content, then the safest thing to do is to publish that content on a platform you own.

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