Why Press Releases Are Still a Viable PR Techniqiue
Proactive Report
NOVEMBER 10, 2016
We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape.
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