Trending Sources

20 Expert LinkedIn Guides

Webbiquity SMM

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

LinkedIn is the Best Social Network for Improving SEO

Pamorama

Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms – Facebook, Twitter, and LinkedIn — to determine which platform improves search [.]. Facebook Google LinkedIn Marketing Metrics Search SEO Social Media Twitter Social media marketingWhen it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Dan

Linkedin Update: Linkedin Products & Services Page To Be Removed

yMarketingMatters

Yes, that’s right.  On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! So, on April 14 : Your LinkedIn Products & Services pages will go away (disappear). In its place, Linkedin is recommending two alternatives to share information about your products and services: Company updates. Showcase Pages. 1. PNG, JPEG, or GIF.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Social Media & SEO. While you’re on LinkedIn, why not connect with Firebelly too? Social Media Marketing.

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Is SEO Still Relevant?

Convince & Convert

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. That’s right, the much-maligned SEO was the number five job. Great guys.

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The New Face of SEO: Content Creation Comes First [Infographic]

Mindjumpers

Traditionally, we think of SEO as something very technically rooted. Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimisation for search engines. This infographic by Fuzz One shows the old vs. new approaches to SEO.

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How To Use LinkedIn For Reputation Management

Small Business Mavericks

Did you know you can use LinkedIn as a reputation management tool? LinkedIn has several features that make it a great tool for managing your reputation online. Here are 6 ways you can manage your reputation using LinkedIn. Your LinkedIn profile can be quite long. There’s plenty of room to include the important SEO elements, like an optimized title and executive summary. This can be seen as another SEO element, but it’s so much more than that. Reputation Management LinkedIn online reputation management

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. 2) Social Proof. Guest post by Jon Rognerud.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

And then there’s LinkedIn. Previously, only 150 “influencers” had access to the tool, but now any LinkedIn user, rather than trying to drive traffic from his LinkedIn profile to a standalone blog, could cross-post his articles directly to the platform and capitalize on the site’s network effect. LinkedIn members are primed for reading business-related content.

LinkedIn Tricks for Social Media Professionals

Convince & Convert

Tweetable Moments Treat your LinkedIn page like a website. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Optimize Your LinkedIn Page. For businesses, that means implementing a few of these pieces of advice: HAVE a company LinkedIn page, to start.

The 5 LinkedIn Mistakes To Avoid

The Social Media Incubator

You’re on LinkedIn, right? LinkedIn is a must for your company’s social media marketing plan. LinkedIn is the social network for displaying your professional profile, displaying your company profile and connecting with colleagues, clients and friends in your business. Here are five mistakes you’ll want to make sure you avoid when updating your LinkedIn profile. 1. 

Epic Linkedin Sales Fail

Bill Hartzer

I’ve been using LinkedIn for at least 10 years now. But to be honest with you, ever since LinkedIn’s IPO, there have been a lot of changes. really like the fact that you can publish articles on LinkedIn. I’ve heard reports that LinkedIn is great for generating sales leads. I don’t do that, but I do get my share of sales pitches. Fair enough?

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!

Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL,  Jessica Torres  shares how she made her blog Cavy Savvy a success using smart SEO. 3.  Google Penguin 2.0 vs. Black Hat SEO. Writing Effective Alt Text For SEO. So it’s all downhill from here.

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Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith

Puzzle Marketer

Maddy Osman SEO Content Strategist  @  The Blogsmith What brought you into the field of marketing (tell your story) and what makes you feel so passionately about it?: I stumbled into marketing accidentally. Facebook, Twitter, Instagram, LinkedIn, Pinterest, and even Snapchat can each be utilized to collect leads if used strategically. Soak up as much knowledge as you can.

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Best Practices for Using LinkedIn

Proactive Report

Whether you’re starting a business, are a recent graduate, or an experienced professional, you need to be on LinkedIn. LinkedIn is a great resource for those who want to connect with others in their industry, gain credibility and even those who are looking for a new place of employment. Focus on these three areas and you’ll improve the overall look of your LinkedIn profile.

4 Essential Firefox Plugins for SEO

Idaconcpts

I don’t think I’m going to upset too many individuals when I say that Firefox is the SEOs browser of choice. There are plugins for almost anything SEO related that you may want to do with your browser but then there are those plugins that nearly all SEOs have. As far as the essential plugins for SEOs these four will do most of what you need. Share this on LinkedIn.

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What Are You Doing Wrong on LinkedIn?

Social Media Citizens

So you’re ready to get started networking on LinkedIn and converting those contacts to leads and partnerships. Think of LinkedIn as your online resume. The more complete the better – LinkedIn profiles adds to your overall SEO power.) Add LinkedIn to your email signature. Just let LinkedIn import your contacts. Use the LinkedIn Browser or Outlook toolbars. These toolbars make it easy to see LinkedIn summaries of other members and allows you to invite new connections straight from your Outlook or Gmail. Import your existing contacts. 

Alan K’necht: Über Thinker & SEO Brainiac: An Interview

Firebelly

Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Social has always been a critical part of SEO but up until recently it didn’t form part of the various search engine algorithms. Favorite Drink?

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SEO and the Stock Market: How to Profit from Google Penalties

Viper Chill

write about SEO and various company tactics in order to educate, not expose or hopefully negatively impact any company. Ironically this was only discovered when an unknown blogger, who had never previously written about marketing or SEO covered their tactics. ” Miguel Magalhaes via LinkedIn. When Panda 4.0 Since a high in April their stock has dropped 29%. Airbnb. GoPro.

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How Social Media Can Improve Your Business SEO

Engaging Brand

Many business owners seem to have fallen under the same belief when it comes to digital media and marketing: social media is a fad, I need to focus on my SEO and the visitors will come. I''m here to tell you something:  that is wrong. What if I told you that social media and SEO were actually related? Social media not only has an impact on your SEO, but also on your sales.

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One Suprising Way To Skyrocket Your Profile Views On LinkedIn

SocMed Sean

From a personal perspective, however, the question I hear a lot when it comes to career grow relates to generating more profile views on LinkedIn. Regardless of whether you work in Sales, Marketing, Customer Support, Product Manufacturing or Logistics, your LinkedIn profile is often the first place a potential employer or recruiter will go to evaluate your skills and experiences.

Top Skills for 2016 from LinkedIn

Proactive Report

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. This skills is consistently ranked in the top four across every country LinkedIn analyzed. top 25

14 Blog Writing Tips for Creating SEO-Friendly Blog Posts

Writtent Blog

If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. Setting up Google Authorship for your posts is just smart SEO for getting traffic from Google. Claiming Google Authorship is also beneficial for SEO because it creates rich snippets for your blog posts when they appear in search.

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SEO vs SMO and how to TURN OFF Google Social Media Optimization

Laurel Papworth

How to turn off Google personalisation (SMO) and go back to SEO BUT: SEO is dead, SMO rules. When you do a search now on Google, Google checks your history and your friends’ histories and gives your results based on what you’ve looked at before and what your friends have shared on Twitter, Facebook, LinkedIn, Tumblr, WordPress, and so on. Two examples of SMO vs SEO.

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. Create a LinkedIn Company Profile – Take advantage of a free LinkedIn listing for your company. Do you have a SEO strategy?

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

What do marketers rate as the single most valuable SEO tactic? Heidi Cohen ). 5 SEO Stats. More than half (53%) of marketers rank content creation as the single most effective SEO tactic. 57% of B2B marketers say SEO has the biggest impact on lead generation. Of these, 83% use Facebook. 8% use LinkedIn. LinkedIn Marketing Stats. SEO is #2. Forbes ).

More LinkedIn, Less Facebook

Small Business Mavericks

In 2011, according to this study , companies were excited about LinkedIn and YouTube. In 2012, loyalties switched to LinkedIn, Pinterest, and blogging. As an outgrowth of No. 1, many companies realized that they could benefit from the business focus of LinkedIn more and the consumer focus of Facebook less. Blogging was seen in light of the SEO and content marketing benefit and is not replaceable by social media. LinkedIn is great for business-to-business connections. Small Business Internet Marketing blogging facebook LinkedInWhat happened?

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. LinkedIn has an official opinion on connecting up with others. business , linkedin , networking , socialmedia100 , socialnetworks.

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Is LinkedIn the New Old Boys Network? Editorial SEO Tactics for the Newsroom. For some it was search referrals, for others tweets or LinkedIn shares, and it some cases it was a link or links on other sites. Related posts: My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. My Top 10 Posts of 2009 on News Media, SEO and Social Media. Thank You.

Basic SEO Tactics - Social Media

Social Media Network Marketing

Many a times am asked what are the basic SEO tactics to know and keep in mind. Link Building: This is another important aspect of SEO [Search Engine Optimization]. When you practice the above pointers remember that they work for your website, blogs and Social Media like Facebook, Twitter, LinkedIn and so on. Well if one starts to explain this then the list can be a little overwhelming. Key words are the search words that your target audience would be keying into search sites say for instance Google. The key word research would be done in two parts. Use these appropriately.

7 Simple Ways to Improve Your SEO

Small Business Mavericks

Here are seven simple ways to improve your SEO in just a few minutes each day. But put it out there on Twitter, LinkedIn, and Google+ too. All it takes to improve your SEO each day is a little bit of time and a plan. SEO for Small Business blogging content link building SEOIt’s not impossible to improve your search engine optimization. It isn’t easy either, however, it can be done with a few simple tweaks to your content. Spend a little extra time coming up with great headlines and page titles. Yes, do that. Don’t ask them to share it.

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12 Simple Tactics to Boost Your SEO and Increase Your Influence Through Guest Blogging

Convince & Convert

If your content marketing efforts include guest blogging or submitting e-zine articles, taking a few minutes to synchronize your effort with 12 basic SEO tactics can boost visibility and do powerful things for growing your influence. 1. Learn more about using SEO tactics for blogs  here. 2. For example, a B2B blog post can leverage very LinkedIn nicely. 8. PRpros must learn!

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How LinkedIn Can Help A Small Business Survive And Grow

Small Business Mavericks

LinkedIn is a good example. recent report suggested that Linked delivered more lead than Twitter, and in some niches, I am sure it does. I am sure I could generate more pizza sales through Twitter than I could through LinkedIn – it’s horses for courses. I did mention that at times we look at social media from the wrong angle. LinkedIn is, without a doubt, the premier business-to-business social media website. That then should tell you something – can you use LinkedIn to help your business survive and grow? Need help fine tuning your SEO program?

Five Reasons People Aren’t Reading Your Blog

Spin Sucks

You can also tag photos with text descriptions to help boost your search engine optimization (SEO), so you not only enhance visual appeal, you also help boost your search engine ranking. The easiest way to ensure your keywords are optimized is to get an All-In-One SEO Pack , which is a simple plugin for WordPress. By Rebecca Devine. Zilch. So what happened? Your Headline is Boring.

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Community Management Content Marketing Engagement Facebook Foursquare Google Google+ Guidelines I forgot to categorize Instagram Linkedin Local Marketing & Communication Mindjumpers Pinterest SEO Social Media Social Media Marketing Social Media Strategy Tips Tumblr Twitter YouTube Therefore, as a little help to content marketeers, we have made a small checklist.

6 Ways To Ensure SEO and User Satisfaction with Your Content

Idaconcpts

If your content awkwardly uses SEO keywords you can easily turn off your readers. Also, too many SEO keywords can hurt your ranking on Google and other search engines as well. Use the Right SEO Keywords. Before you sit down to write any content you should first do some research to find out which SEO keywords are the best for the subject matter at hand. Find Your Voice.

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How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

The Professional’s Network: LinkedIn Finally, as far as LinkedIn is concerned, it’s a bit of a mix, though it makes sense. LinkedIn is a industry tool. started with LinkedIn and while it is a great tool like you said, Facebook is way more fun. network with other marketers and people in SEO. How Do You Network on Different Social Sites? MySpace? Period.

LinkedIn for Bloggers – Branding, Authority and Traffic

Kikolani

What I do run into is a lot of bloggers who do not have a LinkedIn account, which is a shame because there are a lot of untapped opportunities for bloggers on this social network. Some Interesting LinkedIn Stats. LinkedIn is the top professional social network. You will want people to easily recognize you across all of your social media properties, including LinkedIn.