Webbiquity SMM

APRIL 27, 2010

A year ago, the top questions most marketers had about social media related to tactics, with ROI second. This year, questions about ROI top the list. Exposure vs. ROI. LinkedIn – 78%. B2b marketers are significantly more likely (72% vs. 59%) to increase their use of LinkedIn than those on the b2c side.

Report 191

Report Social Media B2B Newsvine 191

Pam Moore

DECEMBER 7, 2017

pieces of content before making a purchase (LinkedIn). CMOs at the largest technology organizations report that building content marketing as an organizational competency is 2nd most important initiative, only behind measuring ROI (IDC). 52% of marketers support 2 to 4 roles and buyer personas with dedicated content (LinkedIn).

Template 167

Template Templates Trends Content 167

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Pixlee

DECEMBER 1, 2020

Influencers have the power to affect the buying habits of their followers by uploading original—sometimes sponsored—content to social media platforms like Instagram, YouTube, Snapchat, Facebook or LinkedIn. 30% of surveyed consumers are more likely to purchase a product in-store endorsed by a non-celebrity blogger than by a celebrity.

Retail 60

Retail Influencer Marketing Authentication 60

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. ROI is still tough to measure. billion use social networks from a mobile device. 60% of marketers identify “measuring ROI” as one of their top three social media marketing challenges. The CMO Survey ). The CMO Survey ). 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Marketing Survey Metrics 100

Proactive Report

JULY 23, 2017

It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” DemandGen Report – 2016 Content Preferences Survey ). A search on Indeed.com and LinkedIn reveals that there are about 4x more jobs requiring content skills than PR. Connect on LinkedIn.

Strategy 59

Strategy Content Compete B2B 59

Buzz Marketing for Technology

JUNE 17, 2015

Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. If you’re not getting ROI from digital media that has to stop!

B2B 100

B2B Adwords ROI Hubspot 100

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Social Media Strategies Summit

NOVEMBER 18, 2022

Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Imagine that company A has roughly 3,000 followers on LinkedIn. Why Employee Advocacy Matters for B2B. How to Launch an Employee Advocacy Program.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

MARCH 15, 2016

86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective. But just 60 percent of surveyed marketers consider them effective. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ).

Survey 100

Survey Marketing B2B Statistics 100

Hootsuite

DECEMBER 10, 2019

The CMO Survey. LinkedIn began rolling out Teammates. The post has generated over 87,000 reactions on LinkedIn. But, even though the benefits of employee advocacy programs are obvious, half of the respondents in our 2020 Social Media Trends survey say they struggle with finding the time to source content and run the program.

Trends 145

Trends Social Media CPA Sports 145

Sprout Social

OCTOBER 26, 2021

49% of professionals follow companies on social media to stay aware of job opportunities ( LinkedIn ). 49% of professionals follow companies on social media to stay aware of job opportunities ( LinkedIn ). Nearly 40 million people search for jobs on LinkedIn each week ( LinkedIn ). 71% of U.S.

Applications 112

Applications Cost Team LinkedIn 112

Keyhole.co

MAY 12, 2023

The tool will fetch it from blogs, sites, forums, and top social media platforms like Facebook, Instagram, Twitter, YouTube, LinkedIn, TikTok, etc. It provides real-time social media analytics that can help you track the performance of your social media campaigns and measure your social media ROI.

Reputation 52

Reputation Tools Sentiment Review 52

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. LinkedIn company page monitoring. Employee advocacy built in.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Hootsuite

JULY 15, 2020

Increase ROI with the buyer persona spring. It can also be a good idea to consult your customers and social fans directly through a survey. A SurveyPlanet survey distributed through Facebook provided the building blocks for a buyer persona with the following characteristics: Aged 22 to 29. Create your buyer personas.

Template 145

Template Templates How To Tourism 145

Hootsuite

MARCH 2, 2020

Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. 85% of Pinners are on mobile. You know what that means: Optimize for mobile. More than 200 billion pins have been saved on Pinterest. Pinterest business stats.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Writtent Blog

JUNE 10, 2013

Well, you’re in luck, because the Social Media Examiner just released their annual report, the 2013 Social Media Marketing Industry Report , and we’ve analyzed key takeaways from their survey of over 3,000 marketers that made the biggest impression. billion consumers worldwide who currently own a mobile device.

Report 100

Report Social Media Marketing Survey 100

Webbiquity SMM

JANUARY 17, 2011

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. Marketing Salary Survey: Social Media Marketing by Aquent. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? 80% of Twitter use is on mobile devices. by eMarketer.

Research 210

Research Social Media B2B Marketing 210

Razor Social

MARCH 16, 2017

Since every conversion represents either direct or future revenue, increasing conversion rate is a fool-proof method to maximize your website ROI and drive business growth. A/B testing, page level targeting, mobile-specific popups, and analytics that show you how well your forms are performing.

Conversation 98

Conversation Tools Template Templates 98

Oktopost

JULY 27, 2021

Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research. With more and more customers using mobile or voice search, having websites, content, and ads optimized for both offers new sources of motivated leads. Your content becomes an engine for conversions.

B2B 118

B2B Marketing SEO Engineering 118

Sprout Social

JANUARY 30, 2020

Although software companies may not seem like the ideal candidates to thrive on social media, many SaaS brands are taking full advantage of platforms like Twitter, LinkedIn and Instagram. Platforms like LinkedIn are also ideal for sharing content such as checklists and other downloadables. Feature announcements. Company newsletters.

Strategy 98

Strategy Marketing Case Study How To 98

Webbiquity SMM

AUGUST 2, 2010

As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports. Simple, right?

Marketing 264

Marketing SEO Case Study Small Business 264

Socialmedia.biz

OCTOBER 29, 2016

An image or advertisement that works spectacularly well on Facebook might not work in the slightest on LinkedIn or Twitter. Third, use of images was rated as the most important social media optimization tactic, in a 2014 survey by Adobe and Software Advice.” Read more). Rebekah Radice. Imagine WOW blog. Rebekah’s blog. Krishna’s blog.

Influencer 60

Influencer Social Media Resources HootSuite 60

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. More Video: Though it’s still expensive to do well, online video tools are helping to bring down production costs. KoMarketing.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. 8% use LinkedIn. 3 LinkedIn Marketing Stats. 3 LinkedIn Marketing Stats. LinkedIn is the top social network for B2B marketing (not a shock).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. I like the idea of a promotion for Facebook fans only in order to measure your ROI and link promo codes or specific promos to that page specifically.

Facebook 279

Facebook How To Marketing URL 279

Hootsuite

SEPTEMBER 9, 2020

This is a full-screen interactive or informational destination page within the Facebook mobile app. The majority of people Facebook surveyed said they wanted Stories ads to be “quick and easy to understand.” Facebook Playables are mobile-only interactive previews of your game or apps. LinkedIn ads. Keep things simple.

Advertising 145

Advertising Social Media HootSuite How To 145

Webbiquity SMM

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. Sample review: “(BrightEdge) offers a complete platform for content ROI with the latest SEO technology. 2) Allocadia.

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 5, 2013

The second-most popular tier includes YouTube, blogging and LinkedIn. As of January 2013, the five largest social networks based on active monthly users were: Facebook (1 billion), YouTube (800 million) and Google+ (343 million) followed by Twitter and LinkedIn with 200 million active monthly users each. Facebook = mobile.

Statistics 214

Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

JULY 8, 2008

.&# It’s the listening, charting social maps, drafting strategies for meaningful engagement, understanding our relevance in the short and long tail, and the definition of metrics and ROI that count for everything to businesses and respective decision makers these days. Are they obsessive about it, or does Social Media seem fun and easy?

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

SEPTEMBER 8, 2010

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Third, the survey was heavily consumer-oriented; b2b figures would be different.

Research 191

Research Social Media B2B Statistics 191

Razor Social

JANUARY 26, 2017

With the right tool, you’ll not only save time but also get better results over time and maximize your social media ROI. You can monitor your performance across Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube, track important SEO metrics, and understand what type of content drives the most engagement. Track Mobile Visitors.

Tools 40

Tools Tips Marketing WordPress 40

Webbiquity SMM

NOVEMBER 28, 2011

According to the TCB article,”If you live or work in Minneapolis, chances are good that you have a Facebook page, a Twitter account, and/or a LinkedIn page. Among the multitude of stats you can find here about blogging, LinkedIn, Facebook, Twitter, video, social gaming and more: • 49% of B2B journalists have blogs. And much more.

Statistics 219

Statistics Research Social Media B2B 219