Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 140

ROI Social Media Social CRM Survey 140

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity. Engagement numbers are great, but marketers need to move toward finding a way to measure actual ROI.

Influencer 237

Influencer Authentication Survey ROI 237

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. It’s the preferred direct marketing tactic for low cost and high ROI. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Check out Sprout’s social ad reporting capabilities to boost ROI from the paid content you’re scheduling.

Strategy 129

Strategy Sentiment Marketing Analysis 129

The Social Media Incubator

APRIL 28, 2011

scan or click the QR code to see the packages we offer Top Tips for Putting LinkedIn to Work by admin on April 28, 2011 We were honored to present yesterday to the Greater Wayzata Area Chamber of Commerce audience about Social Media for business. Have you used LinkedIn successfully? Share your stories with us!

LinkedIn 111

LinkedIn Social Media Tips Foursquare 111

Sprout Social

FEBRUARY 7, 2023

In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent. As LinkedIn reports, salespeople who regularly share about their company on social media are 45% more likely to exceed their quota.

Buy 94

Buy Curation Statistics Survey 94

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. Jump to Section: What is Intent Data?

Data 124

Data B2B How To Metrics 124

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Jive ROI Press Release 198

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. According to 72% of our LinkedIn community , the answer is yes.

Strategy 131

Strategy Brands Hubspot Survey 131

Buffer Social

JANUARY 16, 2018

And there are now more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn) 1 Business Insider , 2017. Engagement is the #1 way to measure ROI from social media advertising. — The data: Who took part in the survey?

Report 111

Report Data Social Media Research 111

Pam Moore

DECEMBER 7, 2017

pieces of content before making a purchase (LinkedIn). CMOs at the largest technology organizations report that building content marketing as an organizational competency is 2nd most important initiative, only behind measuring ROI (IDC). 52% of marketers support 2 to 4 roles and buyer personas with dedicated content (LinkedIn).

Template 167

Template Templates Trends Content 167

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. And, research by LinkedIn has shown that employees have an average of 10 times the connections as their company’s Page followers. Conduct surveys and ask for reviews in newsletters, chats, receipts and phone call confirmations.

Brands 129

Brands ROI UGC Authentication 129

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. Use the analytics feature to tailor your social media marketing strategy and prove ROI. And don’t forget about social listening. Want to know more about social media features?

Features 101

Features Social Media Curation Geotagging 101

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Data 148

Data How To ROI Survey 148

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.”

ROI 246

ROI Social Media UGC Discount 246

Hootsuite

JULY 8, 2020

The more integrated you are, the more ROI you’ll see. When we surveyed over 3,100 marketers for our Social Media Trends 2020 report , we found that having an integrated customer engagement approach between social media and other digital and traditional channels leads to a higher level of confidence in social ROI. Get Started.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. Jump to Section: What is Intent Data?

Data 62

Data B2B How To Metrics 62

yMarketingMatters

JANUARY 10, 2014

A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. 92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. Remember to check how emails display on mobile.

Social Media 277

Social Media Tips Marketing Mobile 277

Webbiquity SMM

APRIL 27, 2010

A year ago, the top questions most marketers had about social media related to tactics, with ROI second. This year, questions about ROI top the list. Exposure vs. ROI. LinkedIn – 78%. B2b marketers are significantly more likely (72% vs. 59%) to increase their use of LinkedIn than those on the b2c side.

Report 191

Report Social Media B2B Newsvine 191

Oktopost

JUNE 30, 2021

It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. However, most companies — 91%, according to one survey — are hedging their bets by investing in a Facebook presence to reach their leads and customers.

B2B 118

B2B Facebook How To Campaign 118

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Purchase or develop an in-house tool to automate processes such as email responses, customer updates, product surveys and ROI measurement.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Buffer Social

SEPTEMBER 5, 2023

The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. Seventy-eight percent of marketers also say videos have been very effective for their YouTube channel, followed by LinkedIn (69 percent), and Instagram (67 percent). Experts predict that figure will increase to 20.3

Social Media 90

Social Media How To Skills Hubspot 90

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. The key goal of every social media post, retweet, or share is ROI. For instance, you may find out your images are doing wonders on Instagram and written posts are more effective on LinkedIn.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

JUNE 28, 2023

A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Create a social listening strategy Social listening tools can’t track 100% of dark social activities, like text messages, but they can help attribute traffic and ROI as accurately as possible.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

JULY 8, 2020

The more integrated you are, the more ROI you’ll see. When we surveyed over 3,100 marketers for our Social Media Trends 2020 report , we found that having an integrated customer engagement approach between social media and other digital and traditional channels leads to a higher level of confidence in social ROI. Get Started.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Buffer Social

JANUARY 25, 2018

Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 LinkedIn: 500 million members. LinkedIn: 60 percent of its unique visitors access LinkedIn via a mobile device 8 Statista , 2016. billion monthly active users. Social media has changed that entirely.

Social Media 111

Social Media Trends Report Survey 111

Webbiquity SMM

JUNE 20, 2011

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Sprout Social

DECEMBER 6, 2023

When you think of B2B influencer marketing, you probably think of LinkedIn. LinkedIn is a powerhouse for businesses looking to build brand awareness with several audiences—prospects, investors, potential hires—but it’s not the only avenue available for B2B marketers. Which platforms work best for B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Buzz Marketing for Technology

JUNE 17, 2015

Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. If you’re not getting ROI from digital media that has to stop!

B2B 100

B2B Adwords ROI Hubspot 100

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. ROI is still tough to measure. 60% of marketers identify “measuring ROI” as one of their top three social media marketing challenges. The CMO Survey ). Then again—a recent survey found 46% of CFOs admitted to making important decisions based only on instinct. ( MediaPost ).

Social Media 100

Social Media Marketing Survey Metrics 100

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. You should also begin with a simple survey of the influencers you already know. While you’re looking for influencers on social, don’t forget about LinkedIn.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Post to popular social media channels like Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Business, WhatsApp, Tumblr, and more. Source: Salesforce Social Studio is also built for social media listening.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Sprout Social

APRIL 26, 2022

Internally, consider an anonymous survey for employees. Time is an exec’s most valuable resource, so if they’re investing it in comms, you need to maximize the ROI.”. As Hannah suggested, “Identify some easy ways for them to be more active, either on external channels like LinkedIn or Twitter, or internally on Slack or email.”.

Strategy 87

Strategy How To Training ROI 87