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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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Jira Service Management vs Zendesk: Which Software Do You Need?

The Realtime Report

Two significant names consistently emerge in the ticket management solution market: Jira Service Management vs Zendesk. Knowledge Base in Jira and Zendesk Navigating the backend of Jira Service Management’s knowledge base can be quite a challenge. Zendesk excels in managing knowledge bases.

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Boost Your Video Marketing Strategy with the New YouTube Integration

Oktopost

B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before. The brand new YouTube integration will allow Oktopost users to publish, monitor, and measure their YouTube channels, directly from the platform.

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Monday Roundup: Blogging for Veterans

Waxing UnLyrical

Why: This is something you’re going to run into if you’ve been publishing content online for a while. Here’s how you make marketing people love. Why: If you’re blogging as part of your marketing efforts, is it in the TOFU, MOFU or BOFU stage(s)? Quick tip: build a multi-media knowledge base.

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Instagram Videos and Hashtags

Oktopost

Videos are a great way to promote your brand and boost engagement, so no wonder that we’re super excited that Facebook finally made Instagram video publishing available for marketing partners. To publish a video to Instagram, choose a video from your media library or upload one from your computer. Instagram Hashtags.

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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. You can also tag your messages to group and categorize posts based on your workflow.

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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

Exhortations from the marketing team can only go so far. Create two or more captions along with a photo and link for them to share, and publish it in an accessible area such as an email, internal knowledge base, or through the corporate intranet. Anastasia Masters is a Content Marketing Associate at G2.com.

LinkedIn 166