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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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Boost Your Video Marketing Strategy with the New YouTube Integration

Oktopost

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before.

YouTube 113
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8 ChatGPT Prompts For Unlocking Social Media Content

Keyhole.co

While its effectiveness in those areas is still debated, ChatGPT is undoubtedly a powerful marketing tool to keep in your back pocket. If you’reyour experiencing a creative rut or simply want to add some pizzazz to your social media marketing efforts, ChatGPT ‌ can‌can help you create that coveted viral social media content you crave.

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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Exhortations from the marketing team can only go so far. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn.

LinkedIn 166
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Sprout Social and Salesforce Partnership Leads to So Many Questions

Ignite Social Media

We recently came across a press release that surprised us with the following headline: Salesforce and Sprout Social partner to manage full social media presence. As a social media agency , we work in various Social Media Management (SMM) tools for our clients.

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How My Creator Startup Made 4-Figures in 5 Months While Working a 9 to 5

Buffer Social

What I did have was years of startup experience, especially in marketing. Focus on evergreen and owned platforms Most creators default to publishing content on social media platforms first. A website is where content should be hosted, and social media channels are where they’re distributed.

Startup 61
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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. You can also tag your messages to group and categorize posts based on your workflow.

LinkedIn 110