Waxing UnLyrical

JUNE 7, 2012

He could see how stressed I was getting, and suggested dropping one publishing day, specifically, Mondays. So how would it be if we just didn’t publish on Mondays? So that’s what I’m thinking of trying from next week (emergencies/critical issues excepted, of course). Second, the question.

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Waxing UnLyrical

MARCH 30, 2015

Why: Natasha Smith published this post in January of this year. Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” , dust it off along with the rest of your spring cleaning. Based in the Washington, D.C.,

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Waxing UnLyrical

JANUARY 22, 2016

Community member Melissa DiVietri had this to add: A6 Effective metrics can resolve issues facing organizations that will ultimately build relationships with stakeholders. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Image: Yasemin Kaymak via Unsplash, CC Zero.

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Waxing UnLyrical

FEBRUARY 22, 2016

Why: “One of the biggest issues, especially for larger organizations with multiple agencies working for them, is the lack of a centralized strategy,” says Daniel Yeo as he illustrates how you can overcome barriers to collaboration. How to Simplify SEO, PR, and Social Collaboration. 4 Ways To Put a Little Love In Your PR.

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Waxing UnLyrical

NOVEMBER 20, 2012

But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. “ You just read How Facebook Could Become Irrelevant , originally posted on Waxing UnLyrical , published by Shonali Burke. He lives in Cincinnati, Ohio, with his wife, two kids, and four animals.

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Waxing UnLyrical

JULY 31, 2012

According to a press release issued to announce the unveiling of Digital Operations center, this center will help Red Cross to: Source additional information from affected areas during emergencies to better serve those who need help; Spot trends and better anticipate the public’s needs; and. , reading and traveling.

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Waxing UnLyrical

FEBRUARY 1, 2016

Why: “Thanks to social media, anyone can have a loud voice and a megaphone (a tough combination to beat) so online issues sprout up like weeds and can hit you from any direction. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Please share in the comments below.

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Waxing UnLyrical

FEBRUARY 24, 2011

I had the unfortunate experience of watching the show, and the far more enjoyable experience of writing about the issues surrounding it. The author goes on to write: “ The answer, of course, is to end the tradition of anonymity.

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Waxing UnLyrical

AUGUST 21, 2012

Side note: This wasn’t a court ordered session due to any public nether scratching issues on our part. You just read How the Regina Police Service Uses Social Media , originally posted on Waxing UnLyrical , published by Shonali Burke. She was there because RPS is a great community partner.

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Waxing UnLyrical

MARCH 9, 2015

Ruth Ann Harnisch: Women’s issues are #NotJustAStat. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Why: “If you were told that you do something ‘like a girl’, would you feel ashamed or would you feel proud?” Based in the Washington, D.C.,

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Waxing UnLyrical

SEPTEMBER 19, 2012

We asked: What are the issues we see around us and how can we tackle them? You just read Using Social Media For Sustainability: WiserEarth Does It, And Well , originally posted on Waxing UnLyrical , published by Shonali Burke. I remember my first WiserLocal meeting, to which one of my friends invited me via Facebook.

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Waxing UnLyrical

APRIL 22, 2015

Doesn’t Google want you to consistently publish content? After all, billion-dollar marketing automation leader Hubspot runs seven blogs simultaneously for separate verticals, and they often publish more than once daily on each. For example, your blog could be funny and focus more on your opinions on common industry issues.

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Waxing UnLyrical

JUNE 17, 2016

Communicators struggle with the same issues regardless of geography. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. AMEC is literally holding your hand and walking you through a smart measurement process.

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Waxing UnLyrical

AUGUST 16, 2011

Yesterday, Ken Mueller published a post that he wrote and filmed (it has a video in it) from the beach … while on vacation. If there are time-sensitive issues at hand, try to take care of them before you leave. This way, I know WUL will still publish, but I don’t have to worry about checking for, and replying to, comments.

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Waxing UnLyrical

APRIL 13, 2015

Lasky in this post for PRWeek where he introduces “seven key issues” that should be addressed in your client agreements. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. 5 Tips To Pitching Success – When PR Stands For “Personal” Relations .

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Waxing UnLyrical

MAY 13, 2011

Here’s what The Daily Beast had to say about this, as they call it, “skirmish&# : “At issue in this latest skirmish is a Google tool called Social Circle, which lets people with Gmail accounts see information not only about their friends but also about the friends of their friends, which Google calls ‘secondary connections.’

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Waxing UnLyrical

MARCH 18, 2011

We could also benefit by harnessing the power of acronyms to quickly address other issues. In his free time, he does… well… social media… and publishes the blog Extremely Average. This may have the most potential of all of them. It isn’t just LOL which needs a face lift. You can also connect with him on Twitter.

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Waxing UnLyrical

JUNE 19, 2012

They write on nonprofit issues, the tech world (including a tech blog that is historically harsh on “PR people”), some extremely large mainstream outlets… their content is all over the place. Do share your thoughts, I’d love to know! Image: dingler1109 via Flickr, CC 2.0.

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Waxing UnLyrical

AUGUST 19, 2015

AVEs are simply not an accurate way to assess the value of media coverage, for reasons ranging from the differences between paid and earned media, issues of media coverage quality and relevance, and the objectives of the earned media story from the client perspective, among other reasons. Image: Bill Brooks via Flickr, CC 2.0.

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Waxing UnLyrical

FEBRUARY 25, 2011

12 monthly issues in print. When it comes to publishing reports that are useful to folks like myself – whether it’s for our own businesses, or for our clients – we can almost always get similar (or better) information elsewhere. Daily Breakfast Briefing, delivered via e-mail each weekday morning.

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Waxing UnLyrical

MAY 20, 2011

When the ebook was published, I looked at it immediately, and I thought Kellye and Jenny did a great job of it. Another ebook: Public Relations 2011: issues, insights, ideas. No one wants to believe someone will mess with you on purpose. But crap happens. So protect yourself in writing. Go get the ebook now.

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Waxing UnLyrical

JUNE 5, 2015

I’m not sure exactly when his health began failing, but I remember him not being able to be a guest on #measurePR a few times last year, because of health issues. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

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Waxing UnLyrical

NOVEMBER 19, 2010

Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Tablo’s lawsuit prompted SangJinSe to issue an apology and shut down, while TaJinYo’s owner “ admitted defeat &# and attempted to sell his site.

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Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Read All About It!

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Waxing UnLyrical

JUNE 17, 2015

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. But how do they do this effectively?

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Waxing UnLyrical

JUNE 26, 2012

Now, I know that as “PR people,” we’re never supposed to actually take vacation (‘cos then who would, you know, issue all those mind-numbingly boring press releases, since apparently that’s all we do). originally posted on Waxing UnLyrical , published by Shonali Burke. For those of you not in the U.S.,

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Waxing UnLyrical

JUNE 1, 2011

I’m writing about it because first, as I said earlier, it’s an important issue, and if I can’t write about what I like on my own blog, WTF can I write about? So before we go any further, please know that this post is about a client campaign I’m working on.

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Waxing UnLyrical

JANUARY 26, 2020

Those are serious issues. We are going to see fake news stories published and fake speeches synthesized from CEO’s remarks, speeches and earnings calls. Deepfakes powered by AI are on the rise and soon we will be able to listen to speeches that were never given from famous people ( John F. Kennedy ) or see others anywhere we want.

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Waxing UnLyrical

MARCH 6, 2015

As Shel rightly says: “Industry leaders reading the report should be sweating bullets over some of the issues that stand to derail PR’s continued growth. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. PR leaders in the U.S. Based in the Washington, D.C.,

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Waxing UnLyrical

NOVEMBER 17, 2010

Preview before you publish. WordPress has a great preview function, where you can see exactly how your post will appear… before it publishes. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another.

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Waxing UnLyrical

AUGUST 30, 2011

Do we need to course correct, issues hijack or amend our message? Understanding how influence has evolved, Jonny monitors analysts use of social media and publishes a league table of bloggers and tweeters every quarter on his blog, Technobabble 2.0. During the campaign : are there peaks at the right time? Have the right people engaged?

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Waxing UnLyrical

AUGUST 27, 2010

So when a study like the one published by e-Marketer* suggests ‘only’ 16% of social business programs are measuring ROI, while many are surprised it isn’t higher , it actually sounds a little too high to me. To use the old saying – the ROI on these sorts of ROI efforts is not good. Read All About It!

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Waxing UnLyrical

AUGUST 22, 2010

Larry is furious about this Mark Hurd thing , from The Secret Diary of Steve Jobs, published by Fake Steve Jobs. Why: Though Twitter’s managed to rid itself of its “shiny new&# somewhat since this post was published, the cartoons are still funny. You know why. Especially you, Jill. Thanks so much for stopping by WUL!

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Waxing UnLyrical

OCTOBER 14, 2010

An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. He frames this issue in a much more creative way than I did. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment Thanks Mark, hope it helped some.

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Waxing UnLyrical

DECEMBER 21, 2010

when I finally hit PUBLISH. Its like bringing full-context conversation to the speed of Twitter (where on Twitter itself it is lacking simply due to the 140 char restriction and the hobbled "memmory"/persistence issue Ive been railing about for a long time). Mark as read Approve comment Yikes, now I have to actually do it.

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Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. In a #measurepr chat last year, participants vetted some of the issues stemming from lack of role definition: A1. What specifically do I do?

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Waxing UnLyrical

NOVEMBER 22, 2010

There are a ton of books being published on community and how social media plays into that. Only after putting those two steps together can you begin to think strategically about what tools you might want to use and how you can therefore start being part of that open community in a purposeful way. What’s different about Open Community

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