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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Social media listening is the same as this but on a massive scale. What Exactly is Social Media Listening (& Why Should I Care)? 3 Examples of Social Media Listening in Action.

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

Policies 146
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Blogs, Message Boards and Social Networks Now Daily Destinations for Many Women

Proactive Report

If you are marketing to women and are not yet fully engaged in blogs and social networks, take note of the latest BlogHer-iVillage 2010 Social Media Matters Study. . 73% of online women are now active social media users, engaging weekly or more often with top social media platforms.

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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. Or do they need to socialize their homeland as well? We don’t have that advantage on a social network. We need to do the same thing on social media. Image by Eric Schwartzman. That’s good for the US.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Review 152
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How Brands & Marketers Should Navigate the 2020 Election

Likeable

2020 has been a hard year for many of us, and even though social media has come under greater scrutiny, we have also found ourselves using it more. In accordance with most people using social media more, most brands are ranking it increasingly more important. Through this, you’re going to be on social media.

Brands 127
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How Social Media can Fix the Troll and Bullying problem

Laurel Papworth

This article covers: What is a troll, History of Trollling and How Social Media can Fix Trolling (how can society fix trolling, actually). The Village has to Fix the Monster – trolls – and use social media and social tools to do that. Social Media Spotlights Trolls. What is Trolling?