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The iPad Should Be Free

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In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? Tie this thought into the recent news of Amazon becoming very public about their media and advertising models (before moving any further, please read this article: Advertising Becomes Amazon's Newest Low-Price Weapon ) and you can see how hard retailers will struggle to beat Amazon. retail. retailer.

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The New Disruption

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hardly use my iPad anymore as I travel with the MacBook Air and I don't like reading books on the computer (just yet). Being a retail creature of habit, I realize how bad this is for the retailer, but the truth is that reading, buying and storing my books in the cloud trumps all. Retail is going to have to change. Amazon just released a new mobile app called, Price Check , that allows consumers at the retail level to use barcode scanning, their camera or speech to text search to price check and compare with Amazon (and their merchants). retail. apple.

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. Rule #2: Always Be Refining.

The Problem With The Status Quo

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It is a striking acceleration of the retailer's fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers. When someone buys a book on a Kindle on a Sunday morning and reads a few pages, then reads a little bit more via the iPhone Kindle app while on the subway to work and then finishes off their book experience on an iPad curled up in bed, there are interesting moments in between the weekend, the subway to work and the nighttime chill out that offer the Marketer a unique opportunity. retail.

Where to Find Affordable Apple Parts and Accessories


Do you own an iPad, MacBook or iPhone? You can easily buy them from Apple’s retail stores. When you can buy used power cords in good condition from certified third-party Apple sales retailers for $35 or less, you have no reason to pay $70 at an Apple store for a new power cord. 2. Buy From Certified Retailers or Repair Centers. Buy Used Products.

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Case Study Crunch: Retail Social Media Case Studies « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere. Gap | | 12-04-10 Gap makes shopping more social with iPad app Platform: iPad app.

The Permanent Brand

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While Samsung was busy debuting their T9000 refrigerator at CES that features an- iPad like, connected screen built in to the fridge that can serve up recipes based on what's inside or allow you to use Evernote to create a communal shopping list with the family (lest we forget the Unilever tie-in for coupons!), the true evolution of the connected appliance could well be something we wear (along with those things that make our toast and clean our dishes). retail experience. Have you ever read a book about branding? An impression. feeling. sentiment. To be more. amazon. apple.

Welcome To The One Screen World

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It''s still somewhat shocking to think that the iPad was first introduced on April 3rd, 2010, and we now live in a world where more iPads are being sold than any PC manufacturer sold of their entire PC line (and this has been a constantly growing trend since 2012). Fast-forward a mere three years, and now she comes home from school, takes out her iPad. online retail. Channel surfing got weird. It wasn''t really about a particular model of television or kitchen appliance. It was all about how connected these devices have now become. " Smart in a connected sense.

Six Links Worthy Of Your Attention #53

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Every retailer now looks to Apple as the gold standard for what a retail experience should be. Apple is still a relative newbie when it comes to retail experience, but they started with two core concepts that this article hardly mentions: 1. They didn't spend much time thinking about the revenue per square inch like most other retailers do. retail. ClickZ. amazon.

From Atoms To Bits To Atoms

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With smartphones, iPads and laptops, we have computers coming out of every nook and cranny of our lives. To put that price tag into perspective, Apple's first laser printer for the home (the LaserWriter , which was launched in 1985) had a retail price of $6,995 and pounded out a rocking eight pages per minute. Something amazing happened this past Sunday. spacecraft launched from Cape Canaveral, Florida and is on its way to the International Space Station carrying close to one thousand pounds of supplies. You can't exactly buy the parts at Home Depot. Welcome to the era of Makers.

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Truth About the iPad April 8th, 2010 |Written By: Jay Baer | View Comments Tweet Are you old enough to remember when the TV remote control was invented? After a few days of messing around with it, the iPad reminds me very much of that remote control with a cord. The iPad is not a computer.

The One Screen World Keeps Happening

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The Wall Street Journal reported this week (in an article titled, PC Sales Continue To Fall ) that: "Worldwide PC shipments saw their sharpest decline in nearly two years in the second quarter of 2015, dealing continued damage to retailers and makers of computers, chips and PC software. Shipments Here's what we do know: consumers began to ditch their computers as mobile device screens got bigger and easier to use (think tablets, iPads , etc.). How many screens is your brand marketing against? The only screen that matters to a consumer, is the screen that is in front of them.

The New Electricity

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It's hard to imagine that the iPhone is only five years old and that three years ago, there was no iPad. In the past few weeks, we've seen both Microsoft and Google come forward with their own tablets in an attempt to dethrone the iPad. In looking at a myriad of data points, it's clear that the iPad is the dominant player. Last month, eMarketer reported that the number of tablet users in the United States would increase by over ninety percent this year (more on that here: eMarketer - iPad Use to Nearly Double This Year ). million iPads. ipad 2. amazon.

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T-Commerce And The Rise Of Tablet Shopping

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Tablets (in particular, the iPad - which is the dominant player) are changing online shopping and it's forcing the physical store experience to evolve as well. I'm less confident in Microsoft and Google's attempts at cracking the penetration that Apple 's iPad is having, simply because both the Surface and Nexus 7 are making their debut with wi-fi only. Touching, twisting and multi-gesture on tablets will elevate the online shopping experience, bringing it fairly close to a physical retail experience. Does it matter which device a consumer uses to connect with a brand?

Six Links Worthy Of Your Attention #221

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We live in a world where the iPad didn''t exist four years ago and now we''re into wearables, connected devices and so much more. It turns out that when the big book retailers went public, it forced them to be innovative, high-growth and chase Amazon. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Hey kids! amazon.

Six Links Worthy Of Your Attention #73

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"Surely, the iPhone and iPad are the most significant advances in the technology of interaction design in the past decade. Put an iPad in front of a one-year old, or a previously technophobe, and you know that to be true. But really, what have we got with an iPad? The iPad? They went from selling books online to becoming one of the most interesting retailers and technology companies in the world. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Sounds like many of our lives. iPhone?

Monday’s 5 Social Media Must-Reads


Creative iPad Uses for Small Retailers. By Lauren Drell We all know iPads make great presentation devices and are excellent for business travel and chock-full of useful apps. Now, let’s focus on retail businesses — shops, salons and restaurants that use iPads to better service customers. Below are 5 social media must-reads that we wouldn’t want you to miss.

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How Chicago Cabbie Grows Business Using Social Media

Spin Sucks

My first real job in the PR industry was working with downtown Seattle retailers assisting them with cooperative branding and marketing initiatives. Square: Using Square and his iPad, Rashid processes your card super fast, emails you a receipt, and you’re out. Today’s guest post is written by Lisa Gerber. . That’s one of the reasons I love Chicago Cabbie as much as I do.

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Give The Gift Of Knowledge

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It's not an iPad. We don't need more things made of plastic with lights and buttons on it, and we don't need any more gift cards to a major electronics retailer. andysmith annhandley blog book businessbook ccchapman contentrules garrreynolds ipad jenniferaaker kindle lisagansky literacy makingideashappen reading scottbelsky thedragonflyeffect themasterswitch themesh thenakedpresenter timwu xboxIt's not a Kindle. It's not a Xbox game. Sorry. To some, this is going to sound like it's coming from the person who gives young children socks as gifts for the holiday season. don't.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. This could include iPad, clothing or meal voucher giveaways. This is a guest post from James Bentham. SMS, really? The marketing strategy must be relevant and timely while meeting the customer’s individual needs. Why it Works. Implementation.

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Create a World-Class Online Community for Your Business

Business Resources from Mashable: – HOW TO: Create a World-Class Online Community for Your Business – How Social Data & Mobile Tech Can Improve the Retail Experience – 5 Creative [.] HOW TO: Create a World-Class Online Community for Your Business – How Social Data Mobile Tech Can Improve the Retail Experience – 5 Creative [.] Have an account?

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A New and Prosperous Economy

Spin Sucks

Amazon began to kill retail bookstores, first by giving us online book buying and then the Kindle, and Apple finished the job with the iPad. No matter what happens to the economy, jobs for retail book salespeople will not reappear. “We’re not going to have a jobless recovery. Regardless, Jarvis is right: Our jobs aren’t coming back. Those jobs will never come back.

Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. Your location is very, very valuable to marketers. So far, at least 125,000 Americans have answered yes to the above question.

Be the Leader In Your Industry: Blaze the Trail

Spin Sucks

The iPad created a tablet category that didn’t exist two years ago and now every mobile company on earth is building one. Microsoft opened 11 retail stores this year. Steve Jobs resigned last week. This is likely not news to you. But what is interesting is it likely will cripple the consumer electronics industry. Page from the Apple Book. Apple blazed the trail. Blaze the Trail.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. 250 best iPad apps: social media apps by The Telegraph. Cool Social Media Tools.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

58% of mobile consumers have used their smartphone for shopping while in a retail space. 39% of retail shopping experiences that didn’t result in a purchase were influenced by mobile research. 77% of US specialty retailers offer a mobile-optimized website, a 5% increase from 2012. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ).

Interview with Social Media Influencer: Karen Asoyan

Social Media Citizens

Are you concerned with building up your Facebook audience? K: Like our company’s retailers we don’t stress quantity, the quality of the audience is more important. Sometimes when I want the feel of the printed word in my hand I pick up a newspaper instead of my iPad. This social network was among the fastest-growing Web 2.0 In Russia there is a stereotype about big companies.

Best iOS6 Features for Business Users


Passbook stores retail coupons for you to shop. Though it is not NFC-enabled and still bit different from Google Wallet, it is still making a mark and moving closer to integration of mobile devices with retail space. Simply use your Apple ID and phone number and you can link to your colleague having Mac or iPad with internet. There is a saviour for you, VIP Mail feature.

12 (of the) Best Guides to Marketing on Pinterest of 2013

Webbiquity SMM

more time on Pinterest than Linkedin. • 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. • 93% of Pinterest users are women. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Image credit: Rebekah Radice. Foster engagement?

A New Tablet Today

Ari Herzog

It retails new for $449 and Amazon sells it for 16% less. Some people suggested I get an iPad but that was an illogical decision for me unless I also had an iPhone. The tablet is installed with a 10.1-inch display screen, 16GB of hard drive space, 1GB of memory, both front and rear cameras, and other specifications — and unlike the iPad, it has built-in ports for USB, Micro USB, and HDMI. I waited for the Acer Iconia a500 tablet to arrive, and I unpacked it today. This is among the short list of tablets to be upgraded to Ice Cream Sandwich in the coming weeks.

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3 Foolproof Ways to Ruin Your Conversion Rate


The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing. You could even create a separate app that works on various devices, from Android and iOS mobile phones, to iPads and other tablets. This is a guest contribution from Efrat Ravid. How well is your website converting?  Do you even keep track? So, what could be the problem?

Nielsen Report: Blogs Still on the Rise | ClickZ

Twitter-Amex Coupons Already Soaring for Retailers. iPad. -->. ); //. Marketing News & Expert Advice. ClickZ Academy. Search Engine Watch. SES Events. Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email. Email Marketing Best Practices Email Marketing B2B Email Marketing Email Delivery Email Marketing Optimization Advanced Email Marketing. Analytics. Marketing.

Making Data Relevant: The New Metrics for Social Marketing

link] How Social Data and Mobile Tech Can Improve the Retail Experience [.] of the importance of getting this right.More Social Media Marketing Resources from Mashable: – Making Data Relevant: The New Metrics for Social Marketing – 5 Key Tips for a Successful Social Media Content Strategy – 5 Creative Facebook Places Marketing [.] Have an account? Not many, right? link] [.]

How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

While collaborations with music-minded businesses + fashion retailers seem like the obvious fit, the festival’s gorgeous backdrop, exclusive parties, A-list celebs and millennial masses make the event ideal for almost any branded executions. $704 million Generated by Coachella and Stagecoach. 99,000 people per day. 9,000 Airbnb rentals. 239 million total reach. You heard us right. Drink.

What the Future Holds for B2B Social Media Marketing

iPhone & iPod Touch Download Mashable for iPhone 152,000+ users iPad Download Mashable for iPad 104,100+ users Nexus One, Droid, Incredible Download Mashable for Android 9,400+ users show QR code The 4th annual Mashable Awards Nominate for your favorite company, person, site or gadget in the 4th Annual Mashable Awards. Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores Drupal Founder on Why Open Source is. View More » Entertainment "Travel + Leisure" Arrives on the iPad Facebook and Electronic Arts Sign Soc. Learn more. Interesting.

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What to Consider When Building an In-House Social Media Team

The Social Media Marketing Series is supported by Webtrends Apps , which lets you quickly create and publish Facebook, iPhone, iPad and Android apps. Series Supported by Webtrends The Social Media Marketing Series is supported by Webtrends Apps , which lets you quickly create and publish Facebook Facebook , iPhone, iPad and Android Android apps. Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores View More » Entertainment Now You Can Smell Like YouTube Sensat. Travel + Leisure" Arrives on the iPad Facebook and Electronic Arts Sign Soc.

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Does Too Much Technology Make Us Bored?

Waxing UnLyrical

Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet. When I asked for information on the various Airs, she didn’t deign to answer, but pulled up the comps on the nearby iPad… and then did nothing. Last week I had to take my MacBook Pro in to the Apple store. Too cool for school. Square!