Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Template 65

Template Templates Social Media RFP 65

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. In this article, we’ll explore four strategies to effectively nurture prospects through the sales cycle so you can close more deals.

B2B 131

B2B Education Meeting Engagement 131

Oktopost

SEPTEMBER 14, 2023

Marketing Strategies That Will Help You Gain More MQLs Account-Based Marketing Building social proof from your customers Doubling down on social media insights Start Generating More MQLs Today What is an MQL? Doubling down on social media insights Conversations are now pivotal in the buyer journey.

B2B 69

B2B Campaign Statistics Data 69

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 94

Analysis Report Examples Tools 94

SocMed Sean

FEBRUARY 10, 2022

Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. Currently, Instagram is one of the largest social media networks online. On its own merit, these statistics may at first make some marketers hesitate to choose Instagram as a primary tool.

Instagram 162

Instagram Strategy Marketing Metrics 162

Likeable

JANUARY 18, 2022

Social media was growing like crazy even then, but the pandemic accelerated that growth at rates no one expected. Platforms like TikTok took off, the creator economy boomed, and social commerce became absolutely crucial for businesses. Last month, we predicted what’s to come for social media trends in 2022.

Social Media 89

Social Media Statistics Marketing Newsletter 89

Oktopost

SEPTEMBER 14, 2023

Marketing Strategies That Will Help You Gain More MQLs Account-Based Marketing Building social proof from your customers Doubling down on social media insights Start Generating More MQLs Today What is an MQL? Doubling down on social media insights Conversations are now pivotal in the buyer journey.

B2B 62

B2B Campaign Statistics Data 62

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

agora pulse

APRIL 24, 2020

Social media managers and marketers need social media stats. Without them, we don’t know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people. So when Twitter removed Audience Insights, I was flummoxed. Click it for more insights.

Twitter 138

Twitter How To Analytics Statistics 138

Webbiquity SMM

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Social media is now the dominant channel for news coverage.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Social Media Strategies Summit

SEPTEMBER 14, 2021

Social media strategy is complex. After all, everyone wants to be relatable and engaging on social media. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. But the pandemic has forced a change in the city’s tone and content on social. “A

Brands 286

Brands Meme Research Social Media 286

Oktopost

NOVEMBER 6, 2023

We have news for you–social media is no longer a useful tool restricted to marketers. Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. Jump Ahead: What is Social Selling?

B2B 84

B2B Team Conversation Education 84

Dave Fleet

FEBRUARY 28, 2013

What if you had to re-examine your assumptions around social media? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” From One to a Million: Managing Social Media at Scale from Dave Fleet. What would change?

Social Media 393

Social Media Communities Overview Forums 393

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But be careful. But here’s the thing.

Metrics 107

Metrics Examples Marketing HootSuite 107

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. But what has this got to do with social media? Developing Your Buyer Personas.

Data 131

Data B2B Statistics Social Media 131

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? It provides deeper insights into prospect behavior, enabling precise and personalized marketing strategies for better conversions. This is where the fun stuff comes in: social media. How Do You Collect Intent Data?

Data 62

Data B2B How To Metrics 62

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . In terms of sheer magnitude, Facebook is hands down the biggest social network at 2.7

B2B 150

B2B LinkedIn Facebook Statistics 150

Sprout Social

JULY 13, 2022

Managing a social presence across U.S. To put it simply, social media in Europe is way different from social media in the U.S. Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills. based marketers.

Social Media 100

Social Media Strategy Statistics Trends 100

Postcron

OCTOBER 26, 2022

With Insights for Instagram, you can track your key metrics and statistics to analyze your content’s performance and understand what works for your audience. . Now that you already know how to find Instagram Insights, what’s the value in having this data in hands? Comments: It’s the most valued metric! Impressions.

Instagram 70

Instagram Statistics Metrics Data 70

Oktopost

OCTOBER 28, 2022

Tracking social media data can be a pain. Between native social dashboards on the individual networks themselves, and the fact that each network measures different KPIs, a digital marketer or social media manager can spend hours trying to track and measure their impact on social media.

LinkedIn 62

LinkedIn B2B Metrics Report 62

Webbiquity SMM

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Facebook Facts and Statistics. Other Social Media Platforms. LinkedIn ads reportedly reach 100% of the adult population in Bermuda.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  He provides insights into how these AI tools can be used to create effective email marketing campaigns.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance .

Eventful 161

Eventful Social Media Marketing Influencer 161

Mindjumpers

JANUARY 20, 2012

Tweet Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Social media accounts for 24% of all time spent online. Who doesn’t share content on social media?

Patterns 263

Patterns Tumblr Foursquare Statistics 263

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

MAY 23, 2023

Rather than working from scratch, you’re working from content that has already proven itself to be useful and insightful to audiences. The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing.

Social Media 91

Social Media Content Marketing ROI 91

Ignite Social Media

SEPTEMBER 27, 2019

As the social media landscape continuously shifts, so must your brand strategy for operating on the various platforms. Here are three social media statistics for 2020 that you’ll want to consider when mapping out your strategy. . In 2019, social media users continue to show growing preference.

Statistics 114

Statistics Social Media Strategy Instagram 114

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Both strategies are methods of building relationships on social media through your employees, but their goals and results are different. Jump Ahead: What is Social Selling?

B2B 62

B2B Metrics Comparison Education 62

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Not convinced? Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

NOVEMBER 7, 2023

Leverage Twitter’s “Explore” tab or third-party hashtag analytics tools like Keyhole for real-time insights. Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. These insights are supported by high engagement and positive sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Oktopost

DECEMBER 4, 2023

You can build your pipelines with the right prospects that fit your ideal customer profile (ICP), and utilize the insights each prospect’s LinkedIn profile holds about them to tailor your outreach. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

LinkedIn 69

LinkedIn B2B Features Activities 69

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. The result is a real missed opportunity to weave social and traditional media together to exceed your brand’s goals.

Social Media 111

Social Media Team Focus Group Loyalty 111

agora pulse

DECEMBER 4, 2019

You’ve heard about Facebook Creator Studio and now wonder why you should pay for a third-party social media management tool. If you manage a number of Facebook pages, and they play a big part in your social media strategy, you’ve heard of Facebook Creator Studio. We’ve got answers (and more) to that question.

Facebook 82

Facebook Social Media Management Library Metrics 82

Likeable

JANUARY 7, 2020

So, without further ado, here’s our roundup of the 20 most important social media statistics you should know going into the new year. Don’t miss the latest social media insights! Happy strategizing! Sign up for our newsletter.

Statistics 68

Statistics Marketing Newsletter Trends 68