The Realtime Report

NOVEMBER 2, 2023

In marketing, inclusivity and diversity offer invaluable insights that businesses likewise cannot afford to overlook. Multicultural marketing involves segmenting an audience based on race, culture, or ethnicity and media planning and buying for that segment. A lack of diversity in clinical research can have serious repercussions.

Retail 178

Retail CSR Marketing Yahoo 178

Audiense

OCTOBER 5, 2020

How does the internet change culture? What should we make and communicate in order to be relevant to that culture? These questions are at the heart of Jay Owens ’ work as a research & insight consultant specialising in social media, trends and innovation.

Consultant 164

Consultant Trends Research Questions 164

Social Media Strategies Summit

AUGUST 15, 2023

Liz is the founder and CEO of higher ed-focused social listening agency Campus Sonar , having previously worked in various insight and strategy roles at the Great Lakes Higher Education Corporation and Affiliates. Forums are such a unique window to the world, and provide massive insight. — Liz Gross Who Are They? Image source 4.

Marketing 240

Marketing Education Forums LinkedIn 240

Bill Hartzer

NOVEMBER 17, 2023

The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide. These need states displayed significant variations across different markets, reflecting the cultural nuances of each region. ” The study didn’t stop there.

Social Media 95

Social Media Survey Study Collaboration 95

Firebelly

JULY 1, 2019

We believe in their service and company culture. It’s why we joined their Agency Partner Program a while back and why I wanted to ask their Chief Marketing Officer Jamie Gilpin for some easy-to-digest insights into important matters facing agencies and brands today. Firebelly is a huge advocate of Sprout Social.

Social Media 170

Social Media Company Brands Marketing 170

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Sentiment 112

Sentiment Banking Patterns Hotels 112

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. Click To Tweet Strategies for Cultivating Loyalty So what can you do to combat this “culture of trialism?”

Reddit 145

Reddit Research Loyalty Survey 145

Sprout Social

SEPTEMBER 23, 2022

The Latinx or Hispanic consumer encompasses 27 distinct countries of origin, cultures and identities. The challenge for brands is creating authentic and impactful, culturally-focused Hispanic marketing campaigns–without pandering, stereotyping or over-generalizing. Cultural competency. million followers across platforms.

Strategy 110

Strategy Marketing Authentication Communities 110

Bill Hartzer

MARCH 5, 2024

The extensive research conducted by The National Lottery, encompassing 4,000 adults across the UK, provides valuable insights into the intricate tapestry of the nation’s digital habits. Delving beyond mere leisure activities, the findings uncover the multifaceted roles that social media plays in people’s lives.

Social Media 95

Social Media Survey Meme Sentiment 95

Sherrilynne Starkie

NOVEMBER 5, 2018

It is woven with case studies and real-world stories, plus key insights from leading youth brands and Gen Z themselves. . “Youth culture is always moving, changing and evolving. . “Youth culture is always moving, changing and evolving. ” (Stefan Heinrich, Head of Global Marketing, ByteDance).

Case Study 170

Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

DECEMBER 31, 2014

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. For those of us who work in the trade, this report has few earth-shattering insights. However, for organizations which are struggling to keep up with the demand, the report has some great insight and advice. Inspiration.

Content 282

Content Committee How To Curation 282

Sprout Social

MARCH 29, 2023

By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent. Glean key competitor insights by conducting a social media competitive analysis. It’s a win-win.

Social Media 101

Social Media Strategy Team Review 101

Sprout Social

APRIL 24, 2023

A cultural reset It shouldn’t be a surprise that our relationships with influencers are morphing. travel #instagramvsreality #behindthescene #england #beforeandafter #photography ♬ Rhythm thief but cursed – hacky Online culture feels different now. Influencer marketing is far from over—but it is undergoing systemic change.

Influencer 123

Influencer Marketing Social Media Travel 123

Buffer Social

DECEMBER 14, 2023

Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience. Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Buffer Social

DECEMBER 21, 2023

Our posts featuring the team and focusing on our culture have historically performed well, so it’s no surprise that this post asking people who they’d like to do an AMA with from Buffer was our top post. Buffer’s culture is a powerful topic. Our open roles gather a lot of attention. Here’s how.

Social Media 97

Social Media Content Meme Metrics 97

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. Data analysis for customer insights AI and machine learning give critical customer insights on a range of aspects to help you make strategic marketing decisions.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

AUGUST 30, 2021

Social marketers are in tune with the voice of the culture. Social provides a view of culture at large. Breaking news, viral memes, hot takes, social justice movements and other trends constantly swirl around social, making social marketers cultural connoisseurs. — Vince Golla (@vincegolla) November 20, 2019.

Campaign 141

Campaign Social Media Social Media Management Team 141

Oktopost

NOVEMBER 16, 2023

By analyzing social engagement data, you gain insights into which topics resonate most with your target audiences. These insights allow you to double down on creating more of the content that works and reduce time spent on underperforming content. At the same time, short image posts get a high reach on X.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MARCH 26, 2024

Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

AUGUST 26, 2021

According to the report, “Sprout Social’s culture-first mindset drives its strong service and unified social suite. Sprout Social’s emphatic “culture as a business model” go-to-market approach translates into strong account management, employee retention, and overall customer satisfaction.

Research 110

Research Module Report Collaboration 110

Sprout Social

JANUARY 18, 2022

These diverse needs are driving entirely new insights-driven roles, many of which rely on social to amplify brand messages and understand target audiences. Every day, millions of people log into their social media accounts to discuss everything and anything, from politics to culture and beyond. Social listening for audience insights.

Skills 128

Skills Sentiment Team Press Release 128

Hootsuite

JANUARY 18, 2023

As social has evolved into a constant engine of online culture and connectivity over the past 10 years, it has also become an indispensable way for businesses to not just reach their customers but to engage with their customers in two-way conversations where relationships are forged. It’s about people, culture, connection, and storytelling.

Meeting 82

Meeting HootSuite Press Release Social Media Management 82

Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. Read on for expert insights from: Saad Khan , Brand Social Lead, Shopify Eric Aaberg , Head of Social Strategy, TGR Creative Brittany Cabriales , Head of Social Media, GoFundMe Dylan Doyle , Assistant Director, Social Media, EY Canada What Is a Trend, Anyway?

Conversation 130

Conversation Brands Authentication Trends 130

Oktopost

JULY 14, 2021

Listen to the podcast: For more thought leadership on cultivating a people-first culture, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. This includes prioritizing flexibility, team culture, diversity and inclusion. Jill Murray, CMO of Arcadis, takes the hot seat today. Meet Jill Murray.

B2B 118

B2B Apple Consultant Team 118

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. What is AI?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Are you ready to make 2024 the most successful year for your employee advocacy program? This is where employee advocacy comes in.

Trends 69

Trends B2B LinkedIn Training 69

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Assess performance by network.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Review 128

Review Brands How To Analysis 128

Unmetric

JULY 11, 2019

But here’s another thing about SparkNotes none of us ever expected back in high school—they’re really, really good at pop culture references. Brand and Internet culture: How SparkNotes sets itself apart. A number of brands try to appeal to millennials by adopting Internet culture but this sales tactic can fail sometimes.

Meme 120

Meme Instagram Report Analysis 120

The Realtime Report

NOVEMBER 27, 2020

Showcase Your Company Culture. Aside from driving sales, explainer videos are a great way of promoting your company culture to prospective employees and consumers. Very few people would be willing to purchase your business magazine just to read about your business culture.

Video 170

Video Overview Resources Process 170

The Realtime Report

JULY 14, 2023

Social Workers and Community Workers Jobs that involve social work, community outreach, and support services frequently require empathy, cultural understanding, a high level of emotional intelligence, and the ability to build relationships and trust, which AI is currently unable to develop.

Construction 91

Construction Skills System Small Business 91

Oktopost

NOVEMBER 22, 2023

Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. B2B marketers can leverage video content to educate their audience with industry tips, share market insights, and showcase product updates.

B2B 117

B2B Trends Social Media UGC 117

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. People buy into people’s stories, experiences, and insights – if someone trusts you , they will trust the business you represent.

Examples 136

Examples B2B ROI Analytics 136

Ignite Social Media

MARCH 31, 2023

As an agency driven by mostly women, we think it’s essential to prioritize a workplace culture that is fair, equitable, and supportive for women. Here are things we’ve done to reinforce this culture. We believe in cultivating a culture of openness and transparency, where anyone can express their ideas openly, without judgement.

Team 78

Team Policies Resources Construction 78

Koka Sexton

AUGUST 10, 2023

By leveraging data and insights, sales teams can quickly focus on the strategies that are proven to work and drive meaningful results. Real-time data and insights also allow teams to stay ahead of the competition and quickly pivot their strategies when needed. This can help to ensure that sales targets and quotas are met.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

SocMed Sean

JUNE 20, 2018

Thanks to Ben for sharing his insights on the topic of engaging employees in their use of social media! It Starts With Your Company Culture. If the company culture encourages the use of social media, there is a better chance that they will use it for good. Invite certain employees take over the company social media for a day.

Organization 205

Organization Social Media Exercises Policies 205

Sprout Social

SEPTEMBER 11, 2023

Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools. These insights give marketers an in-depth view of how to delight audiences and enhance brand loyalty, resulting in repeat business and ultimately, market growth.

Process 111

Process Sentiment Analysis Applications 111