Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Related episode: How Community, Creation and Culture Fuel Canva’s Social , Jackie Barker 5.

Brands 151

Brands Marketing Real Estate Collaboration 151

Oktopost

JUNE 20, 2023

She talks through how to get advocate feedback, how to encourage positive sharing behaviors, why it’s so important to have a constant line of communication, how to gamify, and key insights on the best times to launch campaigns and initiatives. Meet Olivia Olivia Messina is Oktopost’s Social Media and Community Manager.

Strategy 118

Strategy B2B Apple Hosting 118

Sprout Social

OCTOBER 4, 2023

In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. What is AI?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. We don’t have to look far for top creator money-making strategies.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? Why the “AI social media manager” isn’t coming for your job The role of social media manager has always been relatively future-proof—last year, it was the third most in-demand marketing position.

Team 135

Team Social Media Management Skills Trends 135

Social Media Strategies Summit

JANUARY 12, 2023

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments.

Collaboration 226

Collaboration How To Education Team 226

Ignite Social Media

FEBRUARY 1, 2022

Ericka Riker, Community Manager. In this scenario the organization often misses out on the efficiencies born out of creating content that resonates with the communities, that could be repurposed to drive marketing results as well.” Manager of Community Management. Aly Moser, Community Manager.

Social Media 196

Social Media UGC Trends Organization 196

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. Are you measuring the right B2B social media metrics?

B2B 62

B2B Metrics Social Media Social Media Management 62

The Realtime Report

JULY 14, 2023

Social Workers and Community Workers Jobs that involve social work, community outreach, and support services frequently require empathy, cultural understanding, a high level of emotional intelligence, and the ability to build relationships and trust, which AI is currently unable to develop.

Construction 91

Construction Skills System Small Business 91

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Contact Center – Agent efficiency, automation, and operational insights. If so, you may have come across Khoros.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Sentiment 112

Sentiment Banking Patterns Hotels 112

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 112

Project Analysis Hashtag Sentiment 112

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? It can seem daunting to keep up with that sort of pace, but if you plan ahead, it’s more than manageable. Encourage conversations, ask questions, and participate in the community. It appeases the algorithms.

Social Media 121

Social Media Tips HootSuite Marketing 121

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. Based on these insights, start batch-creating content in advance. What is social media SEO?

SEO 157

SEO Social Media Strategy Hashtag 157

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. You can schedule posts, interact with your community and even monetize your content. Click People.

Instagram 107

Instagram Facebook Marketing Features 107

Sprout Social

JUNE 13, 2023

At Sprout, we’re dedicated to shaping solutions that amplify sophisticated social strategies, creating a direct link from social insights to return on investment. They currently have 55 users across various teams including product marketing, corporate communications, product communications and community.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 119

B2B Influencer Brands Marketing 119

Buffer Social

OCTOBER 23, 2023

Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps. Use this feature to secure and manage your digital assets efficiently.

News 71

News Social Media Airlines Collaboration 71

Oktopost

NOVEMBER 22, 2023

But, for B2B social media managers, cutting through the noise on social media can be challenging. Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community.

B2B 117

B2B Trends Social Media UGC 117

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Busy bosses and managers. Engagement.

Report 147

Report Social Media Metrics Aggregator 147

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Gather honest insights Social media intelligence helps you to gain insights that are honest and unbiased.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 86

Social Media Social Media Management Skills Survey 86

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager? What do social media managers do? No thanks – kuwtkclips0.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

The Realtime Report

JANUARY 20, 2020

The best podcasts for entrepreneurs are able to entertain through compelling stories while providing unique insights at the same time. Here are a few of the insights gleaned from her informative podcasts: Cherylanne Skolnicki: Identifying roles for finding balance, withstanding judgment, making fast decisions. By doing some research!

Communities 182

Communities Strategy YouTube Resources 182

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. Let’s dive in. Ad campaigns.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Keep reading for an overview of how to use Facebook’s audience insights tool and actionable steps you can take to maximize your paid and organic strategy.

Facebook 115

Facebook How To Aggregator Metrics 115

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 85

Analytics Conversation Brands Sentiment 85

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. Not only does it make fans and followers feel special because they’re getting to decide what future products might look like, but it also collects very helpful insights for the product team creating new things.

Class 180

Class Engagement Social Media Travel 180

Ignite Social Media

MARCH 18, 2024

This lack of excessive oversight or bureaucracy enabled Dave to be nimble and make decisions rapidly based on insights from the frontlines. For brands looking to take their social media efforts to an expert level, investing in robust social listening, measurement, and content management capabilities is essential.

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 85

Communities Community building Industry Crowdsourcing 85

The Realtime Report

NOVEMBER 21, 2023

David Lee, and expert on identity access management and founder of The Identity Jedi , explains, “We live in a world where tech is intertwined in everything we do. Finally, a 1% increase in racial diversity similarity between upper and lower management increases firm productivity by between $729 and $1,590 per employee per year.

Organization 91

Organization Industry Engineering Reputation 91

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. By monitoring social, brands can unlock insights to support the business and take the right course of action to connect with their target demographic.

Brands 115

Brands How To Authentication Collaboration 115

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Contact Center – Agent efficiency, automation, and operational insights. If so, you may have come across Khoros.

Social Media Management 78

Social Media Management Review Social Media Tools 78