Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Google is prescriptive about how to present information. A balanced communications strategy is going to maximize the return on investment.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

MAY 25, 2018

Luckily the Canadian Marketing Association (CMA) has published the Guide to the European Union (EU)’s General Data Protection Regulation (GDPR) and ePrivacy Regulation to provide support for compliance. Here’s a summary of what Canadian organizations need to think about: The right to be informed. The right of access.

Privacy 239

Privacy Overview Data Process 239

Sherrilynne Starkie

MAY 28, 2018

This view is even more prevalent among Canadians millennials, at 86 per cent, according to a survey from the Canadian Marketing Association (CMA). . Two-thirds of Canadians (66 per cent) agree that disclosing personal information is increasingly part of modern life.

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Survey Data Privacy Study 249

Sherrilynne Starkie

JANUARY 12, 2018

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. Top Five: Marketing Trends and Stats for 2018. Get the other 100 new statistics to help inform your social media strategy. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie. Jan 11, 2018. Jan 11, 2018.

News 262

News Google Statistics Trends 262

Sherrilynne Starkie

JANUARY 2, 2019

eBooks are proven to be great drivers of content marketing success. But if you’re producing content for marketing you’ll want more than just great engagement. Add company information and branding in the title pages and then…hit publish. The key to digital content success is in providing the target audience with real value.

eBook 262

eBook Template Templates Skills 262

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. A lot of people think of social media as marketing, and it’s an important part.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

DECEMBER 18, 2017

Core Audiences use demographic information such as age, location, languages, interests and behaviors. The social network knows how each person uses Facebook, and the Engagement Custom Audience uses this information as targeting criteria. times by using lookalike audiences to reach international markets.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

NOVEMBER 3, 2013

Make it informative. Featured Headline Marketing YouTube Content marketing preflight Viral video Virgin America' Want your video to go viral, but not sure how? Follow these five easy steps: 1. Make it entertaining. Make it funny. Make it useful. Make it like this… Related posts: Video: the Internet of you! Viral Videos.

Video 386

Video YouTube Trends Features 386

Sherrilynne Starkie

NOVEMBER 18, 2017

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. Displayed audience demographics information.

Social Media 283

Social Media Twitter Facebook Policies 283

Sherrilynne Starkie

JUNE 22, 2013

Her topic was “Big data as a new information ecosystem.”. Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. These collect data about how much oxygen is in a user’s blood, the sleeping heart rate and a lot of other biometric information.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

JUNE 29, 2014

Spike alerts and live annotations will allow brands to make fast, informed, data-driven decisions. I like the tool and think it will help social media analysts because the it puts important information at their fingertips and makes reporting a whole lot easier. Related posts: Analytics: what matters to content marketers?

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Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

FEBRUARY 6, 2019

This week’s top 5 social media news for marketing and communications professionals! Get information from Facebook on fighting fake news. 2019 is the ‘Year of the Story’ If you’re not leveraging this engaging content format in your marketing communications campaigns, you’re missing out. –

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. Facebook stories are getting more useful for marketers. New CTA buttons for Facebook Page stories.

Features 150

Features Social Media Survey YouTube 150

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities. — SS .

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

OCTOBER 21, 2013

It might include your demographic information, your search behaviour, your geography, or any other datum that distinguishes a user. Social media is seen as an important news source by millions of users, and for Millennials, it’s THE primary source for news and information. Content marketing: feeling ripped off?

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

DECEMBER 22, 2013

In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year. Marketing integration. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Social media for health. User focus. Paid vs. earned content.

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

JANUARY 18, 2014

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. The location reminder is really useful.

Organization 314

Organization Google Policies Privacy 314

Sherrilynne Starkie

AUGUST 8, 2018

Report Gallery provides easy-to-use templates for informative reports. This is good news for non-geek marketers. Getting easy access to data can improve marketing performance. Automation can be a boon for marketers, but did auto-posting from Twitter to Facebook ever actually work? Explorer cuts time in poring over data.

API 150

API YouTube Data News 150

Sherrilynne Starkie

DECEMBER 21, 2018

You ask I answer: How to evaluate influencer marketing software — Christopher Penn on Awaken Your Superhero. The information he shares is useful. In this episode he outli nes the most useful features to look for in an influencer marketing software product. Listmania — Shel Holtz on For Immediate Release.

News 170

News Software Analysis Influencer 170

Sherrilynne Starkie

NOVEMBER 26, 2017

These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America. LinkedIn keeps getting better and better for marketers and sales professionals. This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. If you’re not using video you’re not doing content marketing. Now publish directly to LinkedIn with Vimeo.

Vimeo 186

Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

MARCH 11, 2013

Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing. These discussions have an informal feel and members are encouraged to speak freely and engage in open dialogue.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

OCTOBER 28, 2012

Many marketers have turned to paying for positive reviews with cash, coupons and promotions.” Gartner analysts said they expect a market of companies specializing in reputation defense versus reputation creation to emerge. ” However the risk of faking it can be great.

Review 368

Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. LinkedIn introduced QR codes a few weeks back to make it almost effortless to swap contact information and connect.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

APRIL 3, 2015

For content marketers it’s difficult to measure the impact a video might have. These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team. These findings should inform video creative. Facebook Tips for the Social Media Marketing Strategy. Source: Facebook.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

OCTOBER 23, 2012

The November 1st there are six diverse and interactive pre-conference workshops, and featuring top experts discussing a wide range of topics including career planning, internal and strategic communications, insights on the use of multimedia and all the dos and don’ts when it comes to connecting with the Québec market.

Wikipedia 400

Wikipedia Conference Newsletter Skills 400

Sherrilynne Starkie

AUGUST 27, 2018

The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. For example: Auditory learners need ample time to process information. They tend to need information repeated and often require rephrasing and request additional information to understand new material fully.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The survey findings are important to brands and marketers who increasingly employ paid content strategies to increase engagement with target audiences.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Brands and their public relations agencies need specific information about a social media influence to understand fully the return on their PR investment. Have a blogger media kit.

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Blogger Brands Tips Influencer 367

Sherrilynne Starkie

APRIL 20, 2013

Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

APRIL 9, 2012

The Debtor is informed of the claim via email and has a chance to dispute the claim. Social Media Marketing: The basics every business needs to know (morethanleads.wordpress.com). Do legal marketing professionals require a seat at the table? Otherwise the claim remains searchable on the website for five years. Related articles.

Social Media 297

Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

JANUARY 16, 2012

It will allow each user to surface content that has been shared with him or her on Google+ along with information that has been shared publicly integrated into typical Web search results. What Marketers Need to Know about Google Search Plus (greatfinds.icrossing.com). Image via CrunchBase. Facebook ain’t all that.

Picasa 304

Picasa Engineering Privacy Google 304

Sherrilynne Starkie

FEBRUARY 28, 2015

The objective might be to spur an idea, identify a need or even to provide valuable information. The story will need context, or background information, for audiences to understand it. For our cleaning product company this could include information about where the story is taking place such as in a subStorytellingurban home.

How To 150

How To Loyalty Wikipedia Energy 150

Sherrilynne Starkie

AUGUST 7, 2018

Rethinking Facebook Marketing. Use these learnings to inform content and tactical plans. Brands are least affected at 49.5 Media, movies and artists take the biggest drops at 64, 68.6 per cent respectively. Buffer & BuzzSumo. It takes understanding of who they are as people, not just as a demographic group. How do they behave?

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

MARCH 28, 2012

The survey looked at how PRs deal with bloggers compared to journalists – just over two thirds (67%) of respondents stated they have a dedicated approach for bloggers, with 75% of these citing they communicate with bloggers in a more informal tone. Email marketing goes social. 54% said they have built a rapport with bloggers.

Blogger 343

Blogger Survey Newsletter Features 343

Sherrilynne Starkie

JUNE 29, 2012

Nicked from Marketing Pilgrim. No information is posted that hasn’t been published by the social media users themselves. Ever update your Facebook with a silly remark and then regret it? It happens all the time. It’s called We Know What You’re Doing. “I love my work. But there is a fix.

Social Media 348

Social Media Foursquare Privacy Policies 348