Social Media Today

OCTOBER 9, 2019

What's the current state of influencer marketing, from the influencers' perspective? Check out this report.

Influencer 167

Influencer Survey Report Marketing 167

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 107

ROI Influencer Marketing Survey 107

The Realtime Report

JANUARY 25, 2022

Survey Reveals That 41.3% Over 120 B2C startups were interviewed and surveyed at Seed and Series A funding rounds. This survey, called “Startup Marketing Research: Challenges and opportunities in digital promotion”, was conducted by Zorka.Agency marketing team together with SOLYANKA. You can download the full report.

Startup 91

Startup Survey Strategy Marketing 91

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to feel that personal connection.

Influencer 189

Influencer Metrics Campaign Survey 189

The Realtime Report

OCTOBER 27, 2023

Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89% Marketers are willing to dig deep into their pockets to promote on Instagram. However, working with the right influencer is critical to engage with the target audience and run a successful Instagram marketing campaign.

Influencer 91

Influencer Engagement Instagram Survey 91

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer 107

Influencer Marketing Collaboration ROI 107

Social Media Strategies Summit

FEBRUARY 18, 2020

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. What draws you to it, and specifically, Influencer marketing? Now, with influencer marketing, there are similarities. Why do you love it?

Influencer 229

Influencer Campaign Retail Survey 229

The Realtime Report

JULY 30, 2021

1 In 3 Social Media Users Say Influencers Are Strong Advocates For Addiction Awareness. 1 in 5 say influencer posts promoting addiction awareness should be accompanied by links to medically approved sources on the topic. 3/4 of parents would stop their child from following an influencer who glamorizes substance abuse.

Influencer 172

Influencer Social Media Survey Policies 172

Social Media Today

DECEMBER 18, 2019

HypeAuditor has conducted a new survey to find out which tools and creation apps are most popular among Instagram influencers.

Influencer 150

Influencer Instagram Tools Survey 150

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.

B2B 225

B2B Social Media Marketing Influencer 225

The Realtime Report

APRIL 14, 2021

Plan on Buying Influencer-Promoted Products. Brands must strive to connect with influencers that genuinely align with their products to achieve a successful partnership. The most popular types of influencers are subject matter experts (34%), business leaders (29%), and wellness experts (28%).

Buy 91

Buy Influencer Products Social Media 91

Social Media Strategies Summit

APRIL 11, 2024

After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. In its State of Consumer Trends report, HubSpot revealed that 17% of people bought items directly from social media. Source: linkedin.com 3. Source: tiktok.com 8.

Social Media 226

Social Media Tips Marketing UGC 226

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer 145

Influencer Trends Marketing Guidelines 145

The Realtime Report

JANUARY 8, 2020

How Influencers Can Help, Rather Than Harm, Mental Health. Influencers with perfect lives and even better bodies. And while influencers and their attached marketing efforts only grow – now worth about $6.5 Further, it is remiss to suggest influencers themselves are immune to mental health issues. Fixing Our Feeds.

Influencer 113

Influencer Curation Feed Feedly 113

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 110

Brands How To Sentiment Metrics 110

Forbes Social Media

DECEMBER 13, 2019

According to a social media report from Norwegian global influencer marketing platform Inzpire.me revealed nearly half (47%) of surveyed influencers felt their job as an influencer had an impact on their mental health and 32% believes the platform gave them a “negative” impact on body image.

Influencer 87

Influencer Study Survey Instagram 87

Sherrilynne Starkie

DECEMBER 13, 2019

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. Other key findings: 27% reported social media was a core element of communications strategies.

Social Media 195

Social Media Skills Survey ROI 195

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 112

Influencer Marketing Survey Campaign 112

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”

Influencer 100

Influencer Campaign Marketing Fashion 100

The Realtime Report

FEBRUARY 3, 2019

Offers and Promotions on Social Media Don’t Influence Millennials. There is a generational difference in the content that influences people to visit a company’s website from social media, according to a new survey from Visual Objects , a portfolio website that showcases work from top creative firms from around the world.

Influencer 79

Influencer Social Media Survey B2B 79

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 132

Marketing How To Sample Samples 132

Ignite Social Media

JANUARY 30, 2017

Influencer content reportedly grabs one-fifth of our time spent consuming media, and a YouTube influencer makes $4,000 in just 90 minutes. A Whopping 19% of Total Media Consumption Now Goes to Influencers. At least according to a consumer survey released by a UK-based PR firm. Think again!

Influencer 60

Influencer Survey YouTube Trends 60

The Realtime Report

OCTOBER 3, 2012

The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data. ” Nearly 9 in 10 (89%) say social data has influenced their decisions.

Bazaarvoice 184

Bazaarvoice Data Influencer Survey 184

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. London-based retailer River Island uses Tags to make this reporting process easier. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

Sherrilynne Starkie

APRIL 13, 2018

This is the main finding of a survey of more than 1,000 public relations leaders and students worldwide conducted by the Center for Public Relations at the USC Annenberg School for Communication and Journalism. Even more, 52 per cent, are concerned about the practice of paying influencers to create promotional. Fighting fake news.

News 230

News Survey Journal Influencer 230

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. The benefits of an effectively executed influencer engagement program can be many, as can be the challenges. Guest Post by Jessica Davis.

Influencer 100

Influencer Engagement Social Media Marketing 100

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Influencer Marketing on Social Media. Email Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Sherrilynne Starkie

AUGUST 29, 2018

Google to provide training to support journalists’ election reporting. The Google News Initiative is partnering with the Society of Professional Journalists Training Program in workshops designed to support journalists in reporting the upcoming US mid-term elections. Top 5 Content Marketing Influencers and Experts are women.

Content 170

Content Nielsen Marketing Badge 170

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. Coronavirus has impacted every corner of our lives, and yet, with strength and resilience, businesses and influencers are looking to find a new normal amid the crisis.

Influencer 74

Influencer Marketing Instagram Engagement 74

Proactive Report

DECEMBER 9, 2022

These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. This is not a new function of PR or marketing. It’s been done for years. Who is in your audience?

Analytics 98

Analytics Survey Analysis Hashtag 98

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Social Media 140

Social Media Survey Influencer Buy 140

agora pulse

AUGUST 17, 2020

Agorapulse reports help with audience intel. Which influencers do they interact with? What types of interactive content are they using ( polls , surveys, games, contests , etc.)? You can also f ind influencers tweeting on a specific topic (and identify whether those influencers are approachable).

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

FEBRUARY 19, 2024

In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports. This also enables you to manage your influencer marketing more effectively to ensure your influencers are following brand guidelines. This makes it smarter, faster and more efficient with time.

Strategy 105

Strategy Sentiment Patterns Marketing 105

The Realtime Report

MAY 30, 2023

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

Social Media 91

Social Media Brands Statistics Comparison 91