Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Twitter remains the second-most popular network, used by 85% of B2B marketers. The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Guest post by Samantha Waites. Source: Pixabay. Use targeted keywords.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

JUNE 7, 2018

There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity. Connect with Twitter. You can try using influencer search tools like Grin to search for the ideal influencers in your industry. Conduct webinars on topics related to your industry.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

APRIL 13, 2021

Rooms are often hosted by industry experts and even celebrities such as author Malcolm Gladwell, Kevin O’Leary of Shark Tank, Aston Kutcher, Wiz Khalifa, Kevin Hart, Drake, Chris Rock, and Oprah. Clubhouse may never have three billion users like Facebook , or even 300 million like Twitter. It’s ephemeral. It may not matter.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. Twitter, on the other hand, uses hashtags to measure trending topics.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

DECEMBER 13, 2018

Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. Here are a few tips that will help to boost your company’s profile on LinkedIn. Build a career page.

LinkedIn 179

LinkedIn Company Comparison Meme 179

Webbiquity SMM

SEPTEMBER 16, 2013

” Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” True!

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” What their customers and industry experts say about them will give you the real story.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. Feature your CEO sharing handy industry tips. Why Should B2B Companies Use Instagram Marketing?

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

JUNE 20, 2019

However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. This will allow them to stay updated with industry developments and make it easier for them to share content. You can follow her on Twitter at @anastasia_mm0.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. For example, it took me just minutes to create my own newspaper organizing tweets and links from the smart group of local Minneapolis Twitters I follow. “Traditional&# media is struggling. Tweet This!

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

MARCH 18, 2011

Answers are likely to vary widely based on knowledge, perspective, industry etc., but Charlie Sheen’s recent meteoric rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success.

Social Media 190

Social Media Retail Authentication Course 190

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

AUGUST 2, 2018

It’s Okay to be The John Stockton of Your Industry. You don’t need flashy social media campaigns, dynamic branding, or an overly ambitious mission statement to ascend to the top of your industry. Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it?

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 23, 2011

Enhanced brand image and credibility as an industry thought leader or category expert. number of blog subscribers, Twitter followers, Facebook fans). Twitter (used by more than 40% of B2B marketers , and that figure continues to grow). Twitter followers. Expanded social media following (e.g., Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Buzzwords are often used to obscure, confuse, or spin.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

MAY 24, 2010

On the producer side, the most important attributes are interpersonal skills and industry knowledge. This fear is most common in the medical, financial services, and other regulated industries. By all means, be aware of your specific industry and regulatory environment and put necessary safeguards in place. Social media is free.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Company 149

Company Twitter Software System 149

Webbiquity SMM

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter? Which online tools are most helpful for PR pros?

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

JANUARY 30, 2020

Experts in the consumer influencer marketing industry can help you partner with the right influencers, amplify your content, and boost your brand’s value. B2B influencer marketing works a bit differently, but the basic principle is the same: build relationships with the top influencers in your specific industry or technology area.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

NOVEMBER 17, 2015

.” But I probably should answer that question, and this is particularly good time to do so, as a small agency I do a fair amount of work with recently lost a sizable client–not unhappy by any means, we just helped make them so successful they were acquired by a larger industry player. It happens.

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

JULY 23, 2013

Local directories and high-quality industry directories. Industry-specific directories, often published by trade associations and publishers, are another important link source. Links from industry news sources are among the most valuable for building authority. Four Worthwhile Link Sources. News and media coverage. Social media.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

MAY 26, 2011

The recent collaboration between me and Cheryl Burgess on the Nifty 50 Top Women on Twitter and Top Men on Twitter posts would be a small example of oursourcing. The steering committee behind the B2B Twitterer of the Year Awards would be a larger example still. Or it may be just a typo.

Committee 140

Committee Collaboration B2B Project 140

Webbiquity SMM

OCTOBER 25, 2016

Make a Twitter list of 10 people in your industry, or in an adjacent industry, who have a large number of followers and a large number of interactions on a regular basis. Look for mid-level influencers; don’t just target the biggest names in your industry.

Influencer 100

Influencer Marketing SEO Class 100

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

SEPTEMBER 26, 2017

In fact, the platform is 277 percent more effective than Facebook and Twitter at helping businesses generate leads. If you are a marketer for small businesses, think about what industry most of your clients are in. She writes on Design Roast and can be followed on Twitter @lexieludesigner.

LinkedIn 186

LinkedIn How To CPA B2B 186

Webbiquity SMM

DECEMBER 6, 2010

Both require relationships with influential people in one’s industry to be effective. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). And both rely on the ability to tell an interesting story.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

MARCH 13, 2019

This “two pipeline” requirement is pretty unique to the recruiting industry. I’ve also started using Twitter to communicate with existing and prospective clients and have used my blog to drive traffic to my Twitter page and build up my Twitter fanbase. Yes, I’m tragically connected .

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

DECEMBER 20, 2011

Six Twitter Metrics. Total number of relevant followers (exclude the inevitable spammers and oddballs who seem to be attracted to any active Twitter account). Followers by industry, function and company. . • Number of RSS subscribers (regular readers). Number of email subscribers. • Interaction (@ mentions). Influence (e.g.,

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The top social media tools used across all respondents are: Twitter – 88%. …But Facebook Means Consumer Marketing.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

JUNE 6, 2016

Stays up to date with news and happenings within the industry. If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Courteous and respectful to colleagues.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

SEPTEMBER 9, 2013

So if your prospective buyers are relying less on search but more on social media, or established industry news sources, or on expert “influencers,” or even on advertising, WPO is about making sure your brand is visible in all of those places. • WPO is about helping, not manipulating. . Experiment. Experiment.

Directory 196

Directory SEO B2B Real Estate 196