Remove Industry Remove Loyalty Remove Price Remove Reputation
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Establishing and protecting your brand’s reputation online

Sprout Social

Now you have to maintain the momentum and manage your brand reputation. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. Why is brand reputation important? It is not just price and quality they’re after.

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it. Set up a Stream monitoring keywords related to you or your industry. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions.

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Top 5 Online Reputation Management Tools For Transforming Any Crisis To Opportunity

Keyhole.co

But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire. In case you are curious to know what these online reputation management tools exactly do, continue with your tread. What is online reputation management?

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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Before we dive into that, let’s consider each of the following questions for your brand: Which industry does your brand fall into? Your Industry – Does Offering Customer Service on Social Make Sense? First, we need to determine if your brand falls into an industry where offering customer service even makes sense.

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Top 7 Considerations for Choosing High-Performing Blog Topics

Social Media Strategies Summit

If you look at how consumers choose what brands to buy, you’ll find that a large portion of their decision-making process has to do with authenticity and ESG factors (in addition to price and convenience, of course). Boost Customer Loyalty and Lifetime Value. Keep this in mind when choosing topics for your company blog.

Loyalty 204
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Brand experience: Why it matters and how to build one that works

Sprout Social

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. Customers who truly feel connected to a brand tend to be less price sensitive because they value quality over price.

Brands 114
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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It comes down to proactively managing reputational risks with consumers, employees and the market on social.” Ryan Phillips, a Sprout Solutions Engineer with experience managing social in the finance industry, echoes the benefits of listening. Risk mitigation goes beyond monitoring comments and engagements on the corporate page.