Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

MAY 8, 2023

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Industry-specific data includes mid- to high-level engagement times. Industry-specific data includes mid- to high-level engagement times. What are the best times to post on TikTok by industry?

Tourism 102

Tourism Travel Education Engagement 102

Sprout Social

OCTOBER 22, 2019

While the Phlanx Influencer Auditor tool is meant for influencer research, it’s also a great tool for analyzing your competitors. Use social media listening tools from Sprout Social to pinpoint conversations in your industry and around certain topics. Connect with the right influencers. Use location tagging.

Instagram 91

Instagram How To Hashtag Influencer 91

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Monitoring helps you with your brand perception and sentiment. Industry hashtags, if applicable. C-suite’s names if they’re active online or an industry thought leader.

Social Media 129

Social Media Strategy Brands Airlines 129

Sprout Social

APRIL 19, 2022

You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. If you’re contemplating incorporating WhatsApp into your social media lineup, partner with influencers in your industry to help spark conversation and promote premier events.

Conversation 94

Conversation Strategy Social Media Marketing 94

Razor Social

MARCH 30, 2016

Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. Your monitoring tool should help track a variety of things in this area: The partner influencer – You may actively work with influencers to promote your campaigns on a paid/unpaid capacity.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

FEBRUARY 8, 2021

This is a common collection method for online retailers. In this case, Burger King refers to a popular customer request as a direct influence on its partnership with T-Mobile. Social listening is the process of analyzing the conversations and trends happening around not just your brand, but also your industry as a whole.

Data 116

Data Survey How To Review 116

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 92

Retail Social Media UGC How To 92

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. Brands can host fireside chats with industry experts or Q&As for their customers. Key Stats: 1 billion global users. 140 million US users.

Platform 110

Platform Social Media Tumblr Reddit 110

Audiense

MAY 16, 2016

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? — Porsche Retail Group (@PorscheRetail) September 24, 2015. Thorsteinsson: “We use tools that can measure the sentiment and also find influencers. Come & visit #PorscheGuildford.

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

OCTOBER 22, 2018

Then there’s the fact that 22% say a CEO’s transparency on social would positively influence their interest in working at his or her company. Often, people just want more access to CEOs, and that can be as simple as sharing pictures on their personal accounts from a company outing or attendance at an industry event.

Industry 71

Industry Reputation Aggregator Research 71

Sprout Social

JANUARY 29, 2024

Online reputation management involves actively monitoring and influencing how your business is perceived online. Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. Influencers In a way, influencers are like their own digital publications.

Reputation 114

Reputation Review Sentiment Software 114

Keyhole.co

NOVEMBER 18, 2021

If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign. You need to personalize the way you keep in touch with each influencer.

Influencer 124

Influencer Campaign Tools API 124

Hootsuite

JULY 13, 2022

It’s not just another industry buzzword. By looking and sounding a certain way, you subconsciously influence folks into believing you are the way you look. If you’re in the software industry, this is particularly useful to understand where your product falls short. Then, you can measure the social sentiment of your brand.

Tips 107

Tips HootSuite Survey Template 107

Sprout Social

SEPTEMBER 7, 2021

Seventy-one percent of consumers say social posts by friends or people they know influence their purchasing decisions. What this means for 2022: Given the buying power of fanbases, don’t be surprised if you see more brands embrace influencer and celebrity collaborations for future product launches. Anheuser-Busch’s #LetsGrabABeer.

Campaign 129

Campaign Social Media Collaboration Apple 129

Sprout Social

MAY 8, 2023

As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Industry-specific data includes mid- to high-level engagement times.

LinkedIn 101

LinkedIn Tourism Travel Education 101

Hootsuite

MARCH 2, 2023

Endorsing problematic influencers Collaborating with a public figure, influencer, or content creator can expand your brand awareness. Influencers often share their personal views and opinions on their channels. The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP.

Social Media 97

Social Media Brands HootSuite Policies 97

Hootsuite

MAY 10, 2021

Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment. Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. Another way Spotify excels on social?

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

JUNE 12, 2023

For example, let’s say a retail business sets a goal to reduce customer support response times. Sprout Social’s Listening can help you monitor online conversations about your brand, industry and related topics. Fun fact: Sprout’s Listening tool uses AI to quickly identify brand mentions, trends, influencers and more.

Strategy 128

Strategy How To Metrics Loyalty 128

Hootsuite

DECEMBER 9, 2020

How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? Marketers have long turned to social listening to monitor keywords, track sentiment , and find opportunities to insert their brands into trending conversations.

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

JANUARY 30, 2019

Perhaps it’s a larger share of voice in your industry. And on a related note, your goals will influence everything from your budget to which social networks you’ll tackle. Better pulse on the industry. What type of sentiment are people associating with your campaign hashtag? Maybe it’s more social-savvy customers.

Social Media 112

Social Media Strategy Marketing How To 112

Hootsuite

SEPTEMBER 3, 2020

The trends were informed by a global survey of over 3,100 marketers, more than 30 expert interviews, and stacks of research from the leading industry analysts. The companies that put their brand purpose to action were rewarded with positive customer sentiment also. Is brand purpose a buzzword? Hidden Value of Pinterest.

Trends 144

Trends Social Media HootSuite Embedding 144

Sprout Social

JULY 30, 2018

Comparing the Instagram activity of a small, local retailer to the likes of H&M or Old Navy would be apples and oranges. With the wealth of competitive analysis tools , you can quickly see what sort of content is killing it in your industry. Do you consider yourself to be a leader in your industry? Sentiment Analysis.

Brands 72

Brands Analysis Sentiment Metrics 72

Pixlee

DECEMBER 30, 2020

This allowed me to learn things quickly, experiment, build and iterate, and gain experience in different industries. When my peers say that they don’t like to work with influencers, I agree, I don’t work with influencers. When it’s a natural fit for both parties, everything is so much easier. .

Features 52

Features Brands Influencer Travel 52

Webbiquity SMM

JUNE 14, 2011

. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • Delivr is a good option, particularly for local retail businesses, due to its mapping functionality.

B2B 165

B2B Sentiment SEO Klout 165

Convince & Convert

JANUARY 21, 2014

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. A team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. And these guys aren’t amateurs.

Study 167

Study Social Media Forums Case Study 167

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Sprout Social

MARCH 27, 2023

Leverage influencers and creators Social media stars increase your brand awareness, and their digital word-of-mouth tactics help build trust and increase sales. Influencers and creators are already masters of creating content that resonates. They’ve built their followings based on the engaging content they share on social.

Campaign 123

Campaign Social Media UGC Metrics 123

Sprout Social

APRIL 18, 2024

Industries like retail, media and sports frequently surpass this number, reaching up to 43 posts per day. That’s thousands of posts brands need to publish each year—way too much work for social media managers juggling strategy, reporting, influencer marketing and more. That’s where AI Assist comes in.

Features 117

Features Social Media Management Sentiment Report 117

Convince & Convert

APRIL 27, 2012

It starts at the retail location, it starts in the restaurant, it starts where you are, and giving people a reason to tell those stories. I think that’s a misconception in the industry. To think about how influence can be gained, to think about how followers can be gained. ” That’s just not true.

Insurance 115

Insurance Journal Research Hashtag 115

Hootsuite

MAY 29, 2023

You can see real-time sentiment analysis, so you know which topics to engage with and which to ignore. You can also see who the influencers are in any conversation, and how to tailor your content for maximum engagement. This will help you avoid any potential conflicts of interest or violations of regulations for your industry.

Social Media 71

Social Media HootSuite Privacy How To 71

Hootsuite

NOVEMBER 8, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Founded in 2016, Cameo connects fans with their favorite actors, athletes, musicians, performers, creators, and social media influencers. What is Cameo? Get the free template now!

Video 91

Video Brands Hosting Template 91

Sprout Social

JANUARY 28, 2021

"We definitely have seen a significant increase in retail participation in the market throughout the year," says @adenatfriedman. "We Read on to understand how social media influenced this extreme volatility and how social listening can help financial institutions and corporate issuers gain visibility into real time analysis.

Social Media 145

Social Media Data Reddit Marketing 145

Hootsuite

JULY 7, 2020

Tomorrow, we're closing our USA retail and e-commerce shops to march in the Global #ClimateStrikes , drawing attention to the state of the planet. For example, with Brandwatch , Twitter found that the most prevalent sentiments around Black Lives Matter (as of June 7) were sadness, joy, disgust, anger, fear, and surprise. .

Hashtag 145

Hashtag Activities Social Media Retail 145

Sprout Social

JANUARY 26, 2021

Brands from all industries can benefit from being on Instagram as 90% of users follow a business on the platform. Embed Instagram feed posts from your business, brand ambassadors, influencers and more. To find new accounts to like and follow, 35% of consumers turn to the influencers they like. Reach out to influencers.

Template 131

Template Templates Instagram FAQ 131

Sprout Social

FEBRUARY 19, 2024

Do you care about overall customer sentiment about your company? And whether or not you show up for them on their channels of choice will influence their overall experience with your brand. Social is where care and marketing work most closely, and it’s a direct portal to understanding your brand performance, audience and industry.

Loyalty 106

Loyalty Marketing Collaboration Class 106