Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. Partner with influencers to sell your products. So, one of the best ways to get your products in front of potential customers is through Instagram influencer eCommerce marketing. It’s a mouthful, but it just means finding an influencer who will help advertise your products.

Instagram 117

Instagram HootSuite UGC Influencer 117

Adam Cohen

MARCH 30, 2011

…having more positive than negative sentiment from a social media monitoring tool. …seeing the sentiment from a social media monitoring tool improve over time. …hearing a customer or business partner mention a recent blog post helped influence their decision. What would you add to this list? Most Commented.

Social Media 244

Social Media Airlines Sentiment Conference 244

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

SEPTEMBER 22, 2021

This approach, powered by social analytics and listening, has been hugely influential for the NFL Players Association (NFLPA) —it has sharpened our overall business strategy, encouraged more players to get involved in our programs and influenced holistic, multichannel campaigns. Social drives game-time decisions for campaigns.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

MARCH 8, 2021

A few weeks ago, the electronics retailer made headlines when its shares skyrocketed over the course of 24 hours. Because the GameStop conversation started on social, we were able to use Sprout’s Advanced Listening to obtain additional insights like message volume and sentiment to add color to our commentary.

Content 130

Content Trends How To Exercises 130

Likeable

NOVEMBER 13, 2019

After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. Filters are a low-cost, high engagement way to tap into the spirit of the season with a soft touch, even if your brand doesn’t have a retail presence. Give Back to Your Community.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Sprout Social

OCTOBER 22, 2019

While the Phlanx Influencer Auditor tool is meant for influencer research, it’s also a great tool for analyzing your competitors. Connect with the right influencers. Influencers have authority in specific niches as a direct result of their passion and expertise. to conduct your search.

Instagram 96

Instagram How To Hashtag Influencer 96

Sprout Social

FEBRUARY 18, 2020

Monitoring helps you with your brand perception and sentiment. For situations like key influencers complaining online about your business, a faster response might head off a PR nightmare. If they didn’t know of this influencer before, they do now and can keep them in mind for future marketing campaigns.

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

NOVEMBER 19, 2020

However, throughout the year, the pandemic has influenced where we go, who we see and how we entertain and care for ourselves. When looking at conversations that included mentions of mental health, self-care and stress in the context of outdoor activities, we found that 66% of messages showed positive sentiment.

Travel 121

Travel Sports Exercises Sentiment 121

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 98

Retail Social Media UGC How To 98

Sprout Social

MAY 8, 2023

With future market trends changing quickly, it’s important to understand how trends start, evolve and influence. Consumer goods social media resources Solutions for Social Commerce How to master social media for retail and win more customers What is social commerce? Are you looking to keep a pulse on sentiment and brand health?

Tourism 108

Tourism Travel Education Engagement 108

Razor Social

MARCH 30, 2016

Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. Your monitoring tool should help track a variety of things in this area: The partner influencer – You may actively work with influencers to promote your campaigns on a paid/unpaid capacity.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Invite action by soliciting feedback and include brief questionnaires to gauge sentiment.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Sprout Social

OCTOBER 17, 2022

Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. Customers were also surprised by multiple special guests including Rapper Baby Tate , influencer Selyna Brillare and content creator Nate White to name a few. Surprise and delight ideas.

Brands 98

Brands Fashion Eventful Hosting 98

Sprout Social

APRIL 19, 2022

You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. If you’re contemplating incorporating WhatsApp into your social media lineup, partner with influencers in your industry to help spark conversation and promote premier events. Helpdesk integrations.

Conversation 100

Conversation Strategy Social Media Marketing 100

Sprout Social

FEBRUARY 8, 2021

This is a common collection method for online retailers. In this case, Burger King refers to a popular customer request as a direct influence on its partnership with T-Mobile. Social listening is great for monitoring brand sentiment, understanding your customers’ needs and wants and keeping an eye on your competitors.

Data 125

Data Survey How To Review 125

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. And as the second largest search engine in the world, YouTube is an ideal social media site for brands looking to reach and engage with their audience.

Platform 118

Platform Social Media Tumblr Reddit 118

Later

SEPTEMBER 1, 2020

Instagram has become one of the most important platforms for businesses in recent years — especially for those in the e-commerce and retail space. Like monitoring audience sentiment, responding to queries, de-escalate issues, and gaining a better understanding of your audience demographic and what they care about.

Platform 78

Platform Social Media Small Business Instagram 78

Pixlee

NOVEMBER 10, 2016

Examples of social commerce platforms and social commerce sites include Facebook business retail store pages where users can browse and shop without leaving the platform, or buy buttons on Twitter and Pinterest. These channels therefore play a very important role in your word-of-mouth marketing.

ROI 40

ROI Loyalty Metrics Engineering 40

Sprout Social

JANUARY 29, 2024

Online reputation management involves actively monitoring and influencing how your business is perceived online. Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. Influencers In a way, influencers are like their own digital publications.

Reputation 120

Reputation Review Sentiment Software 120

Audiense

MAY 16, 2016

— Porsche Retail Group (@PorscheRetail) September 24, 2015. Thorsteinsson: “We use tools that can measure the sentiment and also find influencers. So I think that the audience on these channels is a lot more open to sales campaigns and news about the dealership. Come & visit #PorscheGuildford.

Strategy 113

Strategy Automotive Campaign Social Media 113

Keyhole.co

NOVEMBER 18, 2021

If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign. You need to personalize the way you keep in touch with each influencer.

Influencer 124

Influencer Campaign Tools API 124

Social Media Strategies Summit

JANUARY 2, 2020

In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. According to the National Retail Federation , 56% of gift-givers began their holiday shopping in early November and an estimated 190 million consumers shopped between Thanksgiving Day and Cyber Monday. View this post on Instagram.

Campaign 134

Campaign Retail Loyalty Marketing 134

Sprout Social

AUGUST 21, 2023

A retail store, for example, could use automation to send a thank you response to all positive reviews and flag negative ones for immediate attention. Measure customer satisfaction with sentiment analysis Google review management software can analyze reviews and tell you how customers feel about your business.

Review 84

Review Google Brands Sentiment 84

Sprout Social

OCTOBER 22, 2018

Then there’s the fact that 22% say a CEO’s transparency on social would positively influence their interest in working at his or her company. Listening and sentiment analysis are two great methods for “measuring” or evaluating reputation.

Reputation 74

Reputation Industry Aggregator Research 74

Sprout Social

SEPTEMBER 7, 2021

Seventy-one percent of consumers say social posts by friends or people they know influence their purchasing decisions. What this means for 2022: Given the buying power of fanbases, don’t be surprised if you see more brands embrace influencer and celebrity collaborations for future product launches. Anheuser-Busch’s #LetsGrabABeer.

Campaign 136

Campaign Social Media Collaboration Apple 136

Hootsuite

MARCH 2, 2023

Endorsing problematic influencers Collaborating with a public figure, influencer, or content creator can expand your brand awareness. Influencers often share their personal views and opinions on their channels. The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP.

Social Media 97

Social Media Brands HootSuite Policies 97

Sprout Social

DECEMBER 9, 2021

The events of the past two years were a major influence on the upsurge. In this article, we’ll walk through the top four ways social media is currently influencing consumer behavior, and what each means for your brand’s social strategy. Consumers are heavily influenced by social media reviews. How you can use this insight.

Social Media 144

Social Media Review Buy Engagement 144

Hootsuite

JULY 13, 2022

By looking and sounding a certain way, you subconsciously influence folks into believing you are the way you look. The Hootsuite analytics tool is especially useful in understanding where customer sentiments lie. Then, you can measure the social sentiment of your brand. Zappo’s, for example, is on point with their brand voice.

Tips 107

Tips HootSuite Survey Template 107

Hootsuite

MAY 10, 2021

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. But building trust and consumer confidence is hard to do on your own, which is why influencer marketing plays a big role in enterprise-level social media strategies as well.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

JUNE 12, 2023

For example, let’s say a retail business sets a goal to reduce customer support response times. Fun fact: Sprout’s Listening tool uses AI to quickly identify brand mentions, trends, influencers and more. Assign responsibility for each action to a team member or department.

Strategy 133

Strategy How To Metrics Loyalty 133

Sprout Social

JULY 27, 2021

With this information, it’s clear to see why typically “young” retail, fashion and beauty brands like Look Fantastic, I Saw It First, Missguided and Superdrug have all been official partners of the show. Make a genuine connection with influencer marketing. But how effective are influencers for your business? Still not convinced?

Trends 122

Trends Strategy Tips Meme 122

Hootsuite

DECEMBER 9, 2020

How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? Marketers have long turned to social listening to monitor keywords, track sentiment , and find opportunities to insert their brands into trending conversations. Save time on social media by using Hootsuite.

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

MAY 8, 2023

Consumer goods social media resources Solutions for Social Commerce How to master social media for retail and win more customers What is social commerce? Are you looking to keep a pulse on sentiment and brand health? Be cautious if you’re a consumer goods business, but also be sure to test your own best times to post. and at 6 p.m.

LinkedIn 109

LinkedIn Tourism Travel Education 109

Webbiquity SMM

JUNE 14, 2011

. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • Delivr is a good option, particularly for local retail businesses, due to its mapping functionality.

B2B 164

B2B Sentiment SEO Klout 164