Remove industries legal
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Making the case for social media management for law firms

Oktopost

Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. With employee advocacy, your lawyers can post thought leadership content that showcases their legal knowledge and enables them to build trusting relationships with potential clients.

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How to craft an effective AI use policy for marketing

Sprout Social

Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. Mitigate these risks by ensuring close collaboration between legal teams, functional managers and your IT teams so they choose the appropriate AI tools for employees and ensure vendors are closely vetted.

Policies 109
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A cannabis guide to help Canadian marketers comply with legislation

Sherrilynne Starkie

Unless you’ve been hiding under a rock for a month, you’re aware that cannabis is now legal in Canada. Marketing and communications professionals are fascinated to see how the promotional aspect of a new, but highly regulated, industry rolls out.

Marketing 186
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Business Venture Ideas: 9 Surprising Industrial Hemp Uses

The Realtime Report

Business Venture Ideas: 9 Surprising Industrial Hemp Uses. Experts project that the global market for industrial hemp will reach a massive $41.78 There are many factors that account for the skyrocketing demand of industrial hemp in recent years, including its increasing use in a wide variety of applications. billion in 2018.

Industry 189
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Audience Controls for Advantage+ Shopping Campaigns

Jon Loomer

It’s broad for a reason, but this can be problematic for advertisers who have (often legal) restrictions regarding customers they can serve by age or location. What if there could be an account-wide location setting that isolates travelers for the tourism industry or local residents for service businesses?

Campaign 186
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Unlocking Trust and Authority: A Blueprint for Successful Employee Advocacy in Financial Services

Oktopost

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

Your industry may require additional caution when using social media. Ensure that you remain compliant with industry regulations when posting online. Brands can face legal troubles if they post something violating a law, regulation, or contract. Have your legal team review all contracts.