Adam Sherk

SEPTEMBER 10, 2013

Related posts: The Most Common Google News Errors and How to Avoid Them. There is no minimum word count for Web search indexation, although it is good to have more than 80-100 words regardless to avoid creating thin content pages. For the technical details on Google+ embedded posts check out the support content on Google Developer.

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Embedding News Google Tips 151

Adam Sherk

APRIL 16, 2013

The latest Mashable design, which makes heavy use of infinite scrolling, offers a good example of how to ensure that all site content is still easily accessible to crawlers. Or rel=”next” and rel=”prev” tags can be experimented with. Mashable is a Good Example.

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SEO Tips Module Guidelines 245

Adam Sherk

DECEMBER 17, 2013

So as I stumble across the finish line, here are my top posts of 2013 by pageviews: The Most Common Google News Errors and How to Avoid Them. And fortunately I do this just for fun so in the end it doesn’t really matter. SEO Tips for Infinite Scrolling. SEO Guidelines for Sponsored Content and Partner Links.

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SEO Publishing Social Media Sports 129

Adam Sherk

AUGUST 14, 2009

Today I came across a great example of how to incorporate video and other multimedia content into a news article.

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Examples News Press Release Embedding 102

Adam Sherk

JUNE 9, 2010

I have seen plenty of blog posts and conference presentations on how to utilize Static FBML but I rarely see news sites highlighted among the examples of good usage. So I thought I’d take a look at a selection of news organizations to see how many are taking advantage of FBML.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

JANUARY 20, 2011

How to Identify Your Own Top Trends. Did Google discontinue this feature? I did some checking but can’t find any official confirmation or references in other places. Related posts: Free Tools for Monitoring Hot Search Trends. Search Trend Optimization for Evergreen Content.

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Embedding Trends Google Tools 114

Adam Sherk

JULY 15, 2013

I’ll cover them in order of appearance: Richard Baxter – Richard sure knows how to make the most out of various tools and Excel, in this case for outreach research. How to Identify Your Own Top Trends. You can find most of the presentations on the MozCon site or SlideShare. Aleyda Solis – energetic and enthusiastic!

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SEO Tips Startup Compete 148

Adam Sherk

SEPTEMBER 24, 2012

For details on how to use the tag check out the keywords and search queries help page for publishers. The bottom line: treat the news_keywords meta tag as a supplement to your Google News optimization efforts not as a replacement for sound, fundamental editorial SEO. Blog Tag Optimization Tips for News Sites.

News 162

News Google SEO Publishing 162

Adam Sherk

OCTOBER 23, 2013

When I previously wrote about how to use the standout tag , I wished I could have provided some insights on how often “Featured” articles appear and which publications are most often cited. Which news organizations are having the most success with the Google News standout tag? So I set out to gather some informal data.

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News Study Google Journal 159

Adam Sherk

DECEMBER 20, 2010

How to Identify Your Own Top Trends. Enjoy the holidays and have a great 2011. Related posts: My Top 10 Posts of 2009 on News Media, SEO and Social Media. Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix.

Sports 126

Sports News SEO Press Release 126

Adam Sherk

JULY 23, 2013

Check out my post on The Most Common Google News Errors and How to Avoid Them. That is something that nearly every publisher (that wants to be in Google News) wishes they had more of. So I do think it is worth experimenting with. Looking for more help with Google News? Related posts: Google News Wants Title Tags to Match Headlines?

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News Google Publishing Case Study 213

Adam Sherk

DECEMBER 2, 2009

Greg Jarboe and Lee Odden are at the forefront of evangelizing the importance of SEO in public relations and in teaching how to actually implement integrated efforts. That’s certainly important but it’s just one tactic; there are a lot more opportunities to explore. Both rightly deserve credit for increasing awareness industry-wide.

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Vocus SEO Social Media Press Release 166

Adam Sherk

APRIL 19, 2011

Articles like “How to Pour Water Into a Glass Cup” make it difficult to dispute eHow’s reputation as the poster child of content farms. But in terms of keyword targeting, how different is eHow from major news sites?

Sites 125

Sites News Posterous Reputation 125

Adam Sherk

OCTOBER 14, 2015

Regardless, streamlined templates is where things are heading so it is important to experiment and learn how to make the most of it. The open source nature of AMP is a plus but I’m not a fan of having to create separate URLs. App Indexing and App Store Optimization. App Indexing for both Google and Apple is another growing trend.

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SEO Syndication Marketing NoFollow 100

Adam Sherk

FEBRUARY 14, 2012

For more information on the product and how to apply see the Channels help page. If you have a relationship with StumbleUpon (through the Paid Discovery program or otherwise) and you haven’t set up Channels yet, reach out to them. They are worth experimenting with. Related posts: The Most Popular News Sites on YouTube.

StumbleUpon 120

StumbleUpon Brands Directory Real Estate 120

Adam Sherk

JANUARY 4, 2010

Related posts: How to Identify Your Own Top Trends Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix Social Media Super Bowl: Which Team Has More Reach? Here’s wishing everyone an interesting and productive 2010. The Most Popular NFL Teams on Twitter and Facebook Which News Sites Get the Most Social Media Engagement?

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

AUGUST 11, 2010

The Most Buried News Sites on Digg Diversified Twitter Strategies for News Sites Twitter Suggested Users – Today’s Studio 54 Velvet Rope How to Identify Your Own Top Trends Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

OCTOBER 1, 2009

Search Engines Google Trends: Hot Trends Google Insights for Search: “Rising searches” for last 7 days Yahoo Buzz Index Bing xRank Ask.com IQ Blog Search Google Blog Search: Hot Queries (right sidebar) Technorati Popular MyBlogLog Hot Topics IceRocket: Popular (left sidebar) BlogPulse Featured Trends Twitter Twitter Search: Trending Topics TweetMixx: (..)

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

MAY 13, 2009

You can follow Google’s guidelines for marking up structured data to learn how to do it, including the specific properties for reviews. It’s important to note that marking up your pages doesn’t guarantee that your listings will get Rich Snippets, as Google says they will be rolling them out gradually.

Review 100

Review Google Embedding Press Release 100

Adam Sherk

MAY 14, 2013

Therefore publishers need to decide for themselves how to treat partner links on their own sites and what they want their partners to do. Such links are not technically sponsored links because they are not paid for. But there is a business relationship involved so they are not editorial links either.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

JULY 17, 2009

Since new users aren’t always sure exactly how to use Twitter, this starter group can be quite helpful, so the profiles that are featured do end up getting a steady stream of new followers. So the question is, how do you get on the list?

Twitter 100

Twitter Press Release Syndication Blogroll 100

Adam Sherk

AUGUST 25, 2009

Related posts: Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic How to Identify Your Own Top Trends Video Interview: Rupert Murdoch Doesn’t Like Search (..)

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

APRIL 26, 2010

The Washington Post The Washington Post is using Facebook to create a branded featured called Network News that takes the form of a small widget on their home page and on editorial templates: This looks like a nice, simple, useful integration but apparently it has caused user uproar to the point where they had to add an opt-out feature to the widget (..)

News 149

News Module Widget Facebook 149

Adam Sherk

OCTOBER 6, 2010

Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. In recent years many larger news organizations were still coming to terms with the need for a social presence and the nature of their participation.

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Sites News Postrank Engagement 176

Adam Sherk

AUGUST 16, 2010

The challenge is how to keep that momentum going once the campaign is over. But the promotion has worked very well in the short term and it will be interesting to see how JVC and Ruder Finn try to sustain a realistic amount of growth and engagement after it is finished.

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RFI Guidelines Facebook Press Release 156

Adam Sherk

MARCH 16, 2010

Related posts: Free Tools for Monitoring Hot Search Trends How to Identify Your Own Top Trends Google News Optimization Tips News Sites: Tame Your Blog Tags Diversified Twitter Strategies for News Sites { 2 comments… read them below or add one } Jason Hyman April 13, 2010 at 12:47 pm thanks for all the great info.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

JANUARY 28, 2010

So while it holds a lot of promise for better user interaction, figuring out a whole new platform, how to design for it and integrate our content management systems with it is going to be a big challenge for news organizations.

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iPad Apple News iPhone 129

Adam Sherk

JUNE 30, 2009

I agree that attribution links are vital, and I recommend not posting all the content Do you have any information on how to tell when an article is considered duplicate? In other words how different does text have to be to be considered different? What if 5 out of 500 words are different?

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

FEBRUARY 9, 2011

For help with targeting multiple keywords on one page vs. several pages see When Keyword Targeting Gets Tough and Keyword Targeting: How to Employ Multiple Keywords for SEO & Conversions from SEOmoz. Let’s go back to the “how to cook a turkey” example.

SEO 163

SEO Compete URL Engineering 163

Adam Sherk

MARCH 30, 2011

At a minimum publishers can develop a reasonable understanding of what topics and types of content users prefer, how best to package it and when and how to promote it. Related posts: How to Identify Your Own Top Trends. All of which leads to opportunities for better monetization and improving ROI. Photo credit: Khalid Albaih.

Publishing 131

Publishing Social Media Aggregator ROI 131

Adam Sherk

FEBRUARY 4, 2010

Most contracts and senior management have no idea how to handle this issue – the journalist has to be conscious about how they go about building their professional social media brand and what those ramifications are. I hope that you and I will learn how to connect and to help connect others. To understand.

Social Media 146

Social Media Press Release SEO News 146

Adam Sherk

NOVEMBER 16, 2010

I will outline how to optimize for each of these goals individually. Increasing visitor engagement on your pages (so that visitors browse more pages per session). Increasing content distribution (so that visitor shares your content on social channels).

Publishing 151

Publishing Conversation Tips Widget 151

Adam Sherk

DECEMBER 16, 2009

I guess in the current climate they want to avoid telling news sites how to run their businesses. As you can see from the Q&A above Google is going out of its way to avoid offering a specific recommendation on this matter.

Syndication 103

Syndication Publishing URL Yahoo 103

Adam Sherk

JUNE 29, 2010

Bruce – It seems like when a company doesn’t quite know how to describe their product/service, they go with “solution.&# I know cliche needs an accent mark … that I have no idea how to create here.) -b They really only know how to use language stupildy. debbie June 30, 2010 at 12:39 pm 1.

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Press Release Marketing Class List 279

Adam Sherk

SEPTEMBER 22, 2010

My last two books were on reverse mortgages and on how to invest like Warren Buffett. Richard Sanders September 23, 2010 at 1:19 pm After his EROS notoriety, Ralph Ginzburg worked for many years as a photographer for the NY Post. Not would you’d expect, I know, but a guy’s gotta make a living.

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Press Release Issues News Wikipedia 131