Waxing UnLyrical

DECEMBER 15, 2020

One of the things that has struck me about this year is that, despite how incredibly crazy, surreal , nerve-wracking, heartbreaking , , it’s been, there have also been moments of hope, love, and joy. How cool is that? Because that’s what they’re used to. Even if small, or fleeting, the moments have been there.

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Waxing UnLyrical

DECEMBER 24, 2020

How you think 2020 will be remembered? Ok, many of us still zoned out in front of our screens – those on our mobile devices – but at least we did that outside…!). as never before; learn, in real time, how vaccines are developed; and. Using data to solve a problem. From period to semi-colon.

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Waxing UnLyrical

JUNE 11, 2021

I’d say if it gets 10+ retweets and 0 haters on Twitter, it’s having a good day (an observation based solely on an informal scan of its Twitter profile). But it’s a great example of how even a “serious” brand can diversify its content and have fun once in a while, by smartly piggybacking on a news hook.

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Sherrilynne Starkie

JANUARY 20, 2020

It’s when PR meets advertising meets direct response meets ecommerce meets sales. Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. Often one of my clients will suggest that ‘we just start with a little PR and see about the rest’. I always push back on this. Shared Media).

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Marketing Tourism Content management systems Meeting 284

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. Public relations through a new lens.

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Statistics Skills Analytics Press Release 108

Social Media Strategies Summit

FEBRUARY 27, 2024

But how do you sort the “bad actors” from the legit customers simply having a bad day ? Your best bet is to draw up guidelines for how you expect your audience to behave. Let them know that you won’t tolerate anyone abusing your social media team, attacking your followers, or using inappropriate or hateful language.

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Waxing UnLyrical

JANUARY 15, 2020

The memory of this beautiful sandcastle, and how it was built, destroyed, and rebuilt, has stayed with me long after I returned from my vacation. And it struck me how a simple (ok, in this case, not so simple!) It’s how we deal with the impact of those waves that makes or breaks our strategy. Ground, unbroken.

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Strategy Consultant Reputation Team 253

Waxing UnLyrical

OCTOBER 3, 2016

After the unforeseen break WUL took, we’re getting back into gear with a brand new Social PR Spotlight! This week I’m psyched to feature Social PR Virtuoso and entrepreneur Michelle Kane. Hello to my fellow Social PR Virtuosos! Why do you care about Social PR? What’s your secret Social PR Superhero power?

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Hashtag Delicious Consultant Banking 250

Waxing UnLyrical

DECEMBER 28, 2019

In my last post, I talked about how, instead of setting New Year’s Resolutions, I was instead going to put Chris Brogan’s “three words” exercise into practice. New Year’s Resolutions for the Social PR Pro. how long it took to get traction. how far X dollars go (e.g. Yes, numbers).

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Exercises Consultant Journal Energy 155

Waxing UnLyrical

MAY 1, 2020

And they are still having to manage kids/parents/pets/daily life/you name it with out the “normal” level of support they used to be able to count on. ”) to pseudo relational (“let us be your fake music therapist!”) What we are living through is not a paid sabbatical for Almost Everyone In The World.

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Waxing UnLyrical

APRIL 2, 2017

As you catch up on your reading, I thought I’d point you to a very interesting read on using Twitter to extract meaningful insights. In particular, look at #1, and the example Andrew gives of how the U.S. Geological Survey uses Twitter data to track earthquakes: “For example, the U.S. And time is money.

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Research Tweetdeck Survey Banking 200

Waxing UnLyrical

AUGUST 28, 2018

As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Yet, even as PR practitioners, we find ourselves challenged with how best to write a story. Draw readers in using imagery, analogy and emotion. Set the stage.

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Press Release Case Study Curation Consultant 262

agora pulse

MARCH 25, 2020

But you can take care of how you handle that crisis … and also make sure to have a plan in place for when a new crisis pops up. Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. So, you should always have a crisis plan and checklist to use when needed.

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Social Media Social Media Management Issues Team 199

Waxing UnLyrical

NOVEMBER 2, 2017

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. First, we discussed Angie’s background and her entry into the world of measurement: A1 Long career in PR w/agencies & #JCP – Silver Anvils. Now deep into ad msmt @abxindex.

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Research Advertising Questions Communities 193

Sherrilynne Starkie

JANUARY 29, 2018

The kind of people who are attracted to a career in PR tend to be ‘right-brained’, that is intuitive, creative and subjective. Understanding how people use language and the basics of syntax, phonetics and semantics all come into play. Native platform analytics including Facebook, Twitter, LinkedIn and Snap.

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Consultant Analytics Social Media Sysomos 347

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. How Canadians use Social Media. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. A third of those use it daily.

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Waxing UnLyrical

SEPTEMBER 2, 2020

I have some pretty big news that is literally the manifestation of all three, and for which I am so grateful: The Social PR Virtuoso® Master Course has a new home! I knew I wanted to work with someone who: had serious creds in PR & Comms. I knew I wanted to work with someone who: had serious creds in PR & Comms.

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Course Training Consultant Class 130

Sherrilynne Starkie

JANUARY 8, 2018

It also explains why each is needed and they are all used. Skills Why How. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Automation Useful in real time media monitoring and media analysis. Facebook, Twitter, Instagram, LinkedIn, SnapChat, Pinterest and more. HTML, CSS and JavaScript.

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Skills Social Media Sysomos Diagrams 334

Waxing UnLyrical

MARCH 8, 2017

I haven’t heard of too many PR/marketing agencies shuttering their doors today, though maybe someone will email me as soon as they read this, “ WE WENT ON STRIKE!” ” This was probably a good thing for their clients, seeing as how our field is dominated by women, though it is by no means equal to/for them.

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Waxing UnLyrical

JUNE 21, 2017

” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently. So of course, I immediately asked them to be guests on an upcoming Twitter chat … and that happened to be last month. Best PR, comms grow from target audience.

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Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Shonali asked how financial PR and IR differ when it comes to the practice of PR. Youre a SME on these issues.

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Skills Research Analysis Eventful 221

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Montreal Student Protest Berri Hill (Photo credit: xddorox).

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Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

DECEMBER 20, 2014

Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). We started to fall in love about the time that Twitter showed up at SXSWi. Eventually, we built lists and used hashtags to follow conversations.

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Twitter Hashtag Skills Conversation 279

SocMed Sean

FEBRUARY 27, 2019

SocMedSean - Social.Media.Sean [SOLVED] How Do I Share A Tweet To Instagram? This one continues on my previous posts where I explain how to share a tweet to Facebook and how to share a Facebook post to Twitter. The responses, to my question, however, often shed light on why people find it useful to share a tweet.

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Instagram Mobile URL Twitter 227

Waxing UnLyrical

NOVEMBER 9, 2016

[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Currently, PR professionals are still in love with the concept of “storytelling.” But what if the content you use to engage me is untrue, shrouded in half-truths, or even advertorial in nature? No kidding!

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Committee Metrics Industry Sample 217

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. So I was thrilled when she had one of her team members sign up for The Social PR Virtuoso™, and then joined the gang herself. At SA, I lead a team of PR dynamos. Measurement!

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Delicious Banking Campaign Course 163

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. On how PR helped them get to where they are: A3: It’s really the same skill set. I had/have beefs with traditional PR, but I’ve learned tons from the @prtini and @shonali types evolving the field. A3 (cont.)

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Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

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Team Marketing B2B Eventful 160

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. AVEs rear their ugly head.

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Sample Samples Metrics Consultant 252

Waxing UnLyrical

MARCH 17, 2017

Then, a bunch of high profile Twitter users (also some low profile ones) who woke up on Wednesday to find their accounts had been compromised. Hackers had apparently broken into Twitter Counter (don’t bother going to the site, it was down, the last time I checked). 3 ways to not be the thing that goes tweet in the night.

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Waxing UnLyrical

DECEMBER 12, 2014

Remember when PR people weren’t expected to be “math” people? … and I love how technology is allowing us to practice in more dynamic and interactive ways than ever before. … and I love how technology is allowing us to practice in more dynamic and interactive ways than ever before.

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Consultant Resources Industry Metrics 221

Sprout Social

MARCH 9, 2023

Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally. In a world of information overload, corporate communications is your way to expand your reach and build your brand. We also included examples from brands to inspire your strategy.

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Skills Template Templates Travel 113

Waxing UnLyrical

JULY 10, 2013

PR professionals are usually seen as the facilitators of news and stories. While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. “Now that we have social media, how about replacing that with a Twitter pitch?”

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Twitter Press Release Social Media Industry 222

Waxing UnLyrical

AUGUST 31, 2017

A few days ago, I checked in with some of my Houston-area friends on Facebook and asked how I could help (I say *some* because one never knows exactly who’s where). No doubt you regularly investigate how you can help those hit by disaster or tragedy. I’ve been watching it for a couple of days, and it’s amazing.

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Groups Groups Banking Communities 255

Waxing UnLyrical

MARCH 31, 2019

If you are a PR professional, it’s unlikely. However, there are two ways someone can lose a PR job to AI: Fail to adapt to new methods of performing PR tasks with AI. How Will AI Improve My Work? Can AI Improve PR? The fake influencer with large unengaged followings has been a staple of social PR’s past decade.

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Analytics Influencer Issues Metrics 164

Hootsuite

OCTOBER 18, 2023

At this point, you’ve likely heard of Bluesky Social, the budding Twitter alternative. It’s one of a few text-based social networks that have cropped up as Twitter, now X , makes the shift to becoming an “everything app” under its new leader, Elon Musk. How does Bluesky work? We’re here to help!

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Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. They are often more authentic and more likely to have actually used the product or service. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. Engagement. Authenticity.

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Influencer Authentication Survey ROI 237