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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 108
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Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

You drop your bags off at the hotel, and you’re hungry. If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive. But at the top will be the steakhouses your friends have visited – if their sentiment was good. Ready for some strategy? It’s dinner time. It’s a no-brainer.

Sentiment 167
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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. Let’s dig deeper.

Analytics 111
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products.

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Social Spotlight: Hilton’s pandemic strategy proves the business value of social

Sprout Social

Like most hotels, resorts and other travel destinations, the initial challenge for Hilton was managing the fallout from cancellations. But as time went on, the challenge became (and still remains) the general sentiment toward travel. it looks like I'll be making @Hilton properties my choice of hotels from now on!

Hotels 122
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3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

There are a variety of tools available that allow marketers and social media practitioners to monitor and gather data surrounding a specific hashtag, and most offer numerous free elements that are straightforward to digest. One destination marketing organization that does this well is the Virginia Tourism Corporation. Hashtracking.

Hashtag 156
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The complete guide to Twitter listening

Sprout Social

For example, your hotel might need to drive up interest in a certain city. Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. A byproduct of the social monitoring you put into place is that listening will surface new marketing opportunities. Conclusion.

Twitter 77