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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 107
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products.

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Best Social Media Monitoring Tools

Bill Hartzer

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

Cymfony 152
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Social Media is Dead, Long Live Big Data

Laurel Papworth

I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. I guess when I walk across a hotel foyer towards the Reception, security camera’s are already at work? Woolworths and Your Friday Night Shop.

Data 40
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Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

We love Twitter because its lightweight - its a direct line to part of our community that doesnt require clicking a link in email. i contacted Jeff Bezos and offered myself as liaison to the library community for the low low price of one Kindle, but evidently i was not the first one with this idea so he passed. Email this comment.

Apparel 122
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What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. And as a marketer, it’s one of your most important tools. 10 social proof examples and how to use them in marketing. Then incorporate it into your own social posts, email marketing, and product copy.

Strategy 111
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Best times to post on LinkedIn in 2023

Sprout Social

With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. Businesses on LinkedIn are finding new ways to generate leads, find co-marketing partners, highlight company culture and attract talent. Are you looking to keep a pulse on sentiment and brand health?

LinkedIn 105