Remove Hotels Remove Loyalty Remove Marketing Remove Sentiment
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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 107
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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. Let’s dig deeper.

Analytics 110
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Social Spotlight: Hilton’s pandemic strategy proves the business value of social

Sprout Social

Like most hotels, resorts and other travel destinations, the initial challenge for Hilton was managing the fallout from cancellations. But as time went on, the challenge became (and still remains) the general sentiment toward travel. Judging by some of the comments, this program had a direct affect on loyalty and revenue.

Hotels 121
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The Permanent Brand

Twist Image

When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. A sentiment. " Marketing towards the permanent brand. An impression. A feeling. The age of the permanent brand.

Brands 108
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Social Media is Dead, Long Live Big Data

Laurel Papworth

I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. I guess when I walk across a hotel foyer towards the Reception, security camera’s are already at work? Woolworths and Your Friday Night Shop.

Data 40
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What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. And as a marketer, it’s one of your most important tools. 10 social proof examples and how to use them in marketing. Then incorporate it into your own social posts, email marketing, and product copy.

Strategy 111
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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

B2B 164